Speaker 1: You know, ougs have now tried to make shoes like
Speaker 1: I saw one the other day. One of the brands
Speaker 1: has released a pair of high heel ods. Oh my gosh,
Speaker 1: I just think, look dying a fire. I can't be
Speaker 1: involved cross. I can't run cross. They can't run ugs
Speaker 1: with the heel of it. Stay home, Okay, I tell
Speaker 1: you what. In my agency, we have what's called the
Speaker 1: black list. Don't come to one of my events and
Speaker 1: not do any content. We didn't spend a fortune on
Speaker 1: Floral's at a fucking event. More on for you to
Speaker 1: turn up and leave. You're not famous, That's that's ran
Speaker 1: and said you must walk around with such baggage all
Speaker 1: day long. Everything bothers here, And I thought, if only
Speaker 1: you knew me, nothing like this bothers me. Honestly washes
Speaker 1: them me immediately.
Speaker 2: Hello and welcome to Outspoken. We are so lucky to
Speaker 2: be joined by the smart, hilarious and super talented Sam Mangan.
Speaker 2: So firstly, of course, you're the director of Spin and Co,
Speaker 2: a hugely successful global brand agency on the Gold Coast.
Speaker 2: You've worked with massive brands and spearheaded multimillion dollar campaigns
Speaker 2: growing up. Is that the life that you thought you'd lead.
Speaker 1: Look, I don't know if it's the life I thought
Speaker 1: I would lead, But I also think, I mean you
Speaker 1: think about like young people. I mean, who the hell
Speaker 1: knows what you're going to do? Right. There was this
Speaker 1: sort of illustrious idea in my head when I was
Speaker 1: not super young, but you know, when I was sort
Speaker 1: of high school, and you know, this idea of traveling
Speaker 1: the world and working, and I thought that would be
Speaker 1: so cool. I can confirm now that i'm there. Not
Speaker 1: so cool got myss off right in the middle of that,
Speaker 1: didn't I.
Speaker 2: As we mentioned, you run a hugely successful business, but
Speaker 2: I hear it all started with glow sticks.
Speaker 1: I've always sort of been, I guess, business minded. But
Speaker 1: when I was very young, I think I was around fourteen.
Speaker 1: I remember every week you used to have to take
Speaker 1: home to your parents the school newsletter, and you know,
Speaker 1: most weeks it didn't make it home. But remember one
Speaker 1: week I was reading it and it's said on there
Speaker 1: it was a call out for things that they needed
Speaker 1: for the annual school fair, and one of them was
Speaker 1: glow sticks. And I thought to myself, how hard can
Speaker 1: it be to find glow sticks? And this is in
Speaker 1: the days before Ali Barber, So I sort of went
Speaker 1: to Google. I mean, probably maybe it existed, I don't know,
Speaker 1: but I don't think it did. I went to Google
Speaker 1: and sort of searched around and found a supplier who
Speaker 1: met who was actually in Australia but could facilitate purchasing
Speaker 1: through China. I tell you what, I've never been so
Speaker 1: rich in my whole life as I was in that
Speaker 1: moment when I did that sale. You know, at fourteen,
Speaker 1: with thousands of dollars, You'll never be that rich ever again,
Speaker 1: I can tell you that much.
Speaker 2: I'm glad to hear you went with glow sticks because
Speaker 2: the school we went to, I think the only thing
Speaker 2: people were selling with drugs at fourteen, So well, I.
Speaker 1: Mean that's you know, look, I would say my margins
Speaker 1: weren't quite that good. Access was a little less defarious.
Speaker 1: That was ideal, but yeah, look I think it was
Speaker 1: a free gift. I kind of recall how they ended
Speaker 1: up transacting. I remember that that one sage they asked
Speaker 1: me if we could facilitate the sale of them at
Speaker 1: the event. I said, look, we're just wholesalers of products.
Speaker 1: It's not we're not retailers. Bought that line and off
Speaker 1: they went. But yeah, no, so that was the beginning
Speaker 1: of the whole sort of disaster that it is.
Speaker 2: It is interesting to hear that you did start selling glowsticks, though,
Speaker 2: because there's obviously a lot of talk about everyone wants
Speaker 2: to be an entrepreneur now and start a business and nauseating.
Speaker 2: Oh I know, and everyone's because I will listen to
Speaker 2: a lot of Gary Vee, who seems to be God,
Speaker 2: and he, you know, he talks about how he started
Speaker 2: his lemonade stolen whatever, And it always seems that entrepreneurs
Speaker 2: have the same story starting a business young. But what
Speaker 2: would be your advice to young people? I mean, as
Speaker 2: we're saying, it seems to be a trendy thing at
Speaker 2: the moment, but what is the reality of actually owning
Speaker 2: a successful business?
Speaker 1: Look the reality when you're younger. And I can't be
Speaker 1: clear about this. Yes, I started a glowstick business when
Speaker 1: I was younger. Yes it was successful for a very
Speaker 1: short period of time. It wasn't like I then went
Speaker 1: on to build a globsed toga empire and sold it.
Speaker 1: That wasn't the case one bit. I got lucky to
Speaker 1: a certain extent. What I will say, is that the
Speaker 1: moment most of valuable stuff I've done in my life
Speaker 1: in terms of allowing me to do what I do now,
Speaker 1: was I had a job as a telemarketer three times over.
Speaker 1: I sold time share. At one stage, I sold charitable donations.
Speaker 1: And that is that, you know, working for someone else
Speaker 1: that wasn't my own business. And that was easily the
Speaker 1: most valuable work I've ever done, because let me tell you,
Speaker 1: there is nothing harder than seldom timeshare. So it just
Speaker 1: teaches you calling someone and selling over the phone. It
Speaker 1: just it's a totally different discipline. I just think it's
Speaker 1: super valuable. And now with people like Gary Vee and
Speaker 1: you know, to an extent, he's also talking about, you know,
Speaker 1: don't be an entrepreneur. You know, it's fine to work
Speaker 1: for a business. But I think at the core of
Speaker 1: his message is and I think it's because people are deluded, right,
Speaker 1: like people honestly think out there that you know, when
Speaker 1: he says not everyone's made to build a business, it's
Speaker 1: a select group of people. Everyone goes, yeah, I'm the
Speaker 1: selector of people. No DCTA. If you're not, you're actually
Speaker 1: a loser who should be you know, pushing trolleys. You
Speaker 1: need to focus on the reality of the circumstance. And
Speaker 1: so for me, like I can't stress enough that had
Speaker 1: I have not done those user as a telemarketer, I'm
Speaker 1: not sure I would be as successful as I am. Now.
Speaker 2: That's such a good point about being able to talk
Speaker 2: to anybody on the phone, because I used to work
Speaker 2: it today tonight, and I can tell you so many
Speaker 2: crazy people used to call up with their stories, and
Speaker 2: I feel like it was the best training ground because
Speaker 2: if you can deal with crazies on the phone like that,
Speaker 2: you can deal with crazy people in the pr world,
Speaker 2: I think.
Speaker 1: One hundred percent. I mean I used to have to
Speaker 1: call people and you know, you'd speak to them for
Speaker 1: all of four or five seconds before you're asking their
Speaker 1: average household income. And let me tell you, there's no
Speaker 1: Madder white forty plus male. So when you ask him
Speaker 1: how much money he earns, I can tell you that
Speaker 1: much because they would just let loose you've called during dinner.
Speaker 1: You're the scum of the air, know what you do? Say?
Speaker 2: That sounds like our dad who might have called you
Speaker 2: keep your whistle by the phone.
Speaker 1: If I'd have called my house, let me tell I
Speaker 1: would have got the exact same serving, but it really
Speaker 1: was a learning care that. I don't think there's a
Speaker 1: lot of appreciation placed anymore into, you know, just having
Speaker 1: a job, Like it's it's so funny now it's like, oh,
Speaker 1: who has a job these days everyone owns a business. God,
Speaker 1: there are some days I think to myself, imagine the
Speaker 1: ease of just going to Woolworth's packing shells, leaving it
Speaker 1: five and not giving up flying talking about the place
Speaker 1: ever again. You know, Wow.
Speaker 2: I think it's because dear Lord, and a lot of
Speaker 2: people wouldn't know that you actually studied law, So what
Speaker 2: made you want to move? Make them move from law
Speaker 2: to public relations.
Speaker 1: Look, I have a very strong ego as to so
Speaker 1: many people in business, but I don't like being in
Speaker 1: a room where people speak and I don't understand what
Speaker 1: they're talking about. That's reserved exclusively for when I'm with
Speaker 1: my accountants. No, I think it's it's just super I
Speaker 1: just didn't like it. It was uncomfortable. I felt that it
Speaker 1: was a it was something that I could go to
Speaker 1: university here, I mean with trash university degrees here, But
Speaker 1: for me, I don't like that going to university and
Speaker 1: studying that you could learn on the job yourself as
Speaker 1: you're going as opposed to something like the law, where
Speaker 1: it's quite difficult to attain that knowledge without being tortured.
Speaker 1: And so I felt if I was going to go
Speaker 1: to UNI, which I wanted to do, I wanted to,
Speaker 1: you know, spend this ridiculous amount of money to learn
Speaker 1: something that I couldn't otherwise learn on the job. Whereas
Speaker 1: for me, and this isn't the case for everyone, but
Speaker 1: for me, I didn't feel like a business degree would
Speaker 1: be super valuable a marketing dough etc. Because I didn't
Speaker 1: feel like a lot of the greats that I would
Speaker 1: look up to, you know, when I was a lot younger,
Speaker 1: most of them that you knew of didn't have business degree.
Speaker 1: So I kind of found that category was sort of like,
Speaker 1: if I'm going to spend the money. Look, my mum
Speaker 1: was devastated. She was hoping that I was going to
Speaker 1: work my way up and be a lawyer. This whole
Speaker 1: start your own business plava to her was just an
Speaker 1: excuse to not get a job. But you know, it's
Speaker 1: just one of those things for me that I just
Speaker 1: felt like it would be valuable in so many aspects
Speaker 1: of my life. So that was the best investment of
Speaker 1: my time and money to have a degree that would
Speaker 1: allow me to well informed. And look, I mean, you
Speaker 1: guys are in a business you've knowniced as well as
Speaker 1: I do. So many people love to throw around like
Speaker 1: I'll sue you, or like suing is, and let me
Speaker 1: tell you, the legal system is not built for anyone
Speaker 1: to win. The only people who win a lawyers, because
Speaker 1: every dispute is just you go literally nowhere. It's it's
Speaker 1: such a terrible system where it's designed to make it
Speaker 1: difficult so that not everything goes through, you know, like
Speaker 1: even small claims and things like that. It's just silliness.
Speaker 1: So having to understanding you know, contractual negotiations, contractual obligations,
Speaker 1: you know, protections, you know, just being able to read
Speaker 1: a contract and understand what I was reading, it's just
Speaker 1: it's been super super valuable for me. Well.
Speaker 2: Aside from all your business accolades, you are also renowned
Speaker 2: for your amazing Instagram rants. We love them. I just
Speaker 2: can't get enough of. And also your podcast. Literally I've
Speaker 2: been recommending it to everyone I was just listening. I
Speaker 2: appreciate it and it's so good. You know, like this
Speaker 2: PC world we're living in at the moment, it's so
Speaker 2: nice to hear someone actually being honest and open and
Speaker 2: I love that. Can you tell us what inspired your rants?
Speaker 1: Yeah? Look, it was purely accidental. It's funny. I still
Speaker 1: get messages from people. I still get comments from people
Speaker 1: who say to me, oh, you're turning it on a bit,
Speaker 1: or you're hamming it up, or it's you know, this
Speaker 1: actor is too much. I can honestly tell you, and
Speaker 1: as will anyone who knows me well, none of it's
Speaker 1: an act. All of its reality. If you get me
Speaker 1: started on any sort of topic, we'll come back to
Speaker 1: Gary B. But if you get me to start on
Speaker 1: any topic, I really can go on all day. And
Speaker 1: it's stopping me. That's the more difficult of the task.
Speaker 1: But for me, I just I started off originally doing
Speaker 1: Instagram stories where I would finish my day and I
Speaker 1: would just sort of have a general conversation with what
Speaker 1: was a very small group, you know, personal friends, et cetera,
Speaker 1: and sort of did that. Well, so personal friends who
Speaker 1: followed me, I didn't have a being following, and so
Speaker 1: what I should have said? And so then I did
Speaker 1: that and then slowly more and more people started to
Speaker 1: sort of, you know, follow me and talk about it.
Speaker 1: And then they started responding to the Instagram stories and saying,
Speaker 1: if you posted this, I could tag my friend. I
Speaker 1: wish I could send to my friend. And then I
Speaker 1: started to notice in the analytics that people were sending
Speaker 1: the content on So then I decided, why not post
Speaker 1: it and then let's see what happens. And then sort
Speaker 1: of the ball started rolling. And I mean, look, it's
Speaker 1: taken a bit of a life of its own. I
Speaker 1: unfortunately do have many day jobs, so I can't dedicate
Speaker 1: probably as much time as I would like to sit
Speaker 1: there and winch about the world's problem is going to
Speaker 1: be of the world.
Speaker 2: You're not going to become a full time influence an hour.
Speaker 1: Oh look, wouldn't I just be the worst influencer ever?
Speaker 1: Let me tell you. I mean, I mean, we're banging
Speaker 1: on Bunning's warehouse door as we speak, demanding to be answered,
Speaker 1: and yet they are refusing to talk to us. So
Speaker 1: I think that my influencer days are very much numbered,
Speaker 1: if they even existed ever. But so it kind of
Speaker 1: just evolved very naturally from there. You know, the podcast
Speaker 1: thing We've launched a new businesses recently which is in
Speaker 1: podcast production, and so it was just sort of a
Speaker 1: natural evolution to have a podcast. But again, it doesn't
Speaker 1: have an intent. I know a lot of people think
Speaker 1: I lie when I say this, but it doesn't have
Speaker 1: an intent. There isn't some sort of grand plan and
Speaker 1: behind it. It's just because it's a bit of fun.
Speaker 1: I you know, personally, I like the fact that people
Speaker 1: can listen to it and have pure escapism for a
Speaker 1: moment of their day. It's ridiculous, it's stupid. I'm complaining
Speaker 1: and getting very worked une without the most inane and
Speaker 1: moronic things. But that I truly believe that is what
Speaker 1: underpins all human beings. You know. The fact that someone
Speaker 1: doesn't use their indicator is something that no matter what happens,
Speaker 1: it will drive me mental for the rest of my days.
Speaker 1: And it's it's the stupid stuff. Like the other day
Speaker 1: on my story, I went to a cafe and I
Speaker 1: got an iced coffee and I left with my paper
Speaker 1: straw that disintegrate and under thirty seconds. But it's trash.
Speaker 1: But it was served in a single use plastic cup,
Speaker 1: and it was served with a single use plastic spoon.
Speaker 1: I mean, please, you know, but we're all we all
Speaker 1: feel good about ourselves because we're using it a straw
Speaker 1: that you know, I couldn't even of course it people.
Speaker 1: Of course it's good for the environment. It's not even
Speaker 1: good for my drink. You can't get through one whole drink.
Speaker 1: Of course, it's going to disintegrate before it gets to
Speaker 1: a turtle. But I mean, for me, it's just I
Speaker 1: just think it's funny because it's something that we can
Speaker 1: all connect with. And I get so many messages from
Speaker 1: people who now I sound like I'm really influence suff
Speaker 1: I get so many messages all the time, some who
Speaker 1: say to me like, oh, it was just so refreshing
Speaker 1: you you put a smile on my face and I
Speaker 1: was having a down day or this, that and the other.
Speaker 1: And I think to myself, will why not put it
Speaker 1: out there? What's the difference. It doesn't make any difference
Speaker 1: to my day in terms of it's not what I
Speaker 1: do for a living or anything. But I just think
Speaker 1: there's so many silly things, and I must admit so
Speaker 1: many people say to me, you know that we're living
Speaker 1: in a PC world, and it's good to hear someone
Speaker 1: and say, I honestly don't think I'm that controversial. Sometimes sure,
Speaker 1: but I honestly don't think half maybe three quarters of
Speaker 1: stuff I say it's that bad. I truly just think
Speaker 1: it's just normal. I just maybe color it in a
Speaker 1: different way.
Speaker 2: I think it's just you know, people are so careful
Speaker 2: these days what they say, so I think it's just
Speaker 2: nice to be like, hey, I think the same as you,
Speaker 2: and you know, like PC Brigade, it's not going to
Speaker 2: come in.
Speaker 1: And yeah, oh and look they come in. They come
Speaker 1: and they come into the Instagram DM or let me
Speaker 1: tell you, they roll in with their little pity party.
Speaker 1: But I think it's quite funny. But I had a
Speaker 1: d N the other day. Actually it was the most
Speaker 1: bizarre DAM I've ever probably not ever received, but one
Speaker 1: of the more bizarre ones. Normally, someone will come into
Speaker 1: my dms either abuse me because I'm a terrible person,
Speaker 1: or it'll be generally speaking, the audience that I've sort
Speaker 1: of put together that is very it's the nicest people.
Speaker 1: All they all get it. They're all in on the joke,
Speaker 1: is what I like to say. No, Like I have something,
Speaker 1: we message me in and I'll say like I can't
Speaker 1: believe you're so worked up over a straw. You're so
Speaker 1: over this. I'm not worked up over It's just it's annoying,
Speaker 1: and it's something that why not talk about it? And
Speaker 1: the hypocrisy of the straw thing or that says that,
Speaker 1: I just think is funny, And that's what I'm talking
Speaker 1: about it. I'm not going around. I've got one about
Speaker 1: two weeks ago and someone messtery and said, you must
Speaker 1: walk around with such baggage all day long. Everything bothers here,
Speaker 1: and I thought, if only you knew me, nothing like
Speaker 1: this bothers me. Honestly, it washes them me immediately. But
Speaker 1: I think, wow, what a funny thing to talk about
Speaker 1: like that. I mean, here we go. No, you can't
Speaker 1: stop me. The Royals, I mean people saying they should
Speaker 1: be flying commercial. That is a true face, I mean honestly.
Speaker 1: I mean they're not flying economy because they want to,
Speaker 1: or because it's a good idea or anything. They're flying
Speaker 1: economy for pr Oh, it's ridiculous.
Speaker 2: Do you reckon me? Do you actually think that Will
Speaker 2: and Kate and their kids actually flew economy Because there
Speaker 2: was that photo floating around of them walking on the
Speaker 2: tarmac and I thought, wait a sec, don't they aren't
Speaker 2: they meant to fly sep parally anyway, William and George
Speaker 2: because if the plane goes down, there's your future King's dead.
Speaker 2: So I was like, well, did they even fly it?
Speaker 2: Or do they just get this photo snapped on the top.
Speaker 1: I truly believe they do, because there's photos of them
Speaker 1: on board as well, And that's the ridiculous's right, like
Speaker 1: that they're on board, but they're surrounded by guards and
Speaker 1: it's like, well, I understand, like what's that? You know
Speaker 1: what I mean? But honestly, what a disgusting life to leave, Like,
Speaker 1: you know, every day you grked at. You can't do anything.
Speaker 1: It's not like a regular celebrity. They're not allowed to
Speaker 1: say anything they want. Their grandmother tells them everything. They're
Speaker 1: allowed to do, becau they're allowed to marry, when they're
Speaker 1: allowed to talk. I mean, like, it's really a sad existence.
Speaker 1: You can't spend any of the ridiculous money you've got.
Speaker 1: What's the point.
Speaker 2: Yeah, And I love the fact that Harry's actually hit
Speaker 2: out for once and just told everyone basically to fuck
Speaker 2: off about blood.
Speaker 1: Isn't that dreamy?
Speaker 2: Yeah?
Speaker 1: Isn't that dreamy? I am so into that. And then
Speaker 1: everyone was like that they've been giving you such a
Speaker 1: good media run. Sorry, our whole family is the reason
Speaker 1: you can sell a newspaper. You're giving us something.
Speaker 2: Princes John has been dead for twenty years and they're
Speaker 2: still putting it that she's still making news.
Speaker 1: I mean, it's still making news. It truly is disgusting.
Speaker 1: And you know, the people in the UK are so
Speaker 1: passionate about the royal family and you know, I hazard
Speaker 1: to guess that fifty percent of the tourism to London
Speaker 1: alone is because of that. Like, what on earth is
Speaker 1: going on? I mean the fact that you know, we've
Speaker 1: got a plane that our prime minister can fly on
Speaker 1: blah blah blah. They should honestly have a gold jet
Speaker 1: with diamond toilet seat, like good on it. You know what.
Speaker 1: They've literally got a castle full of relics and diamond
Speaker 1: encrusted this and crowns and whatnot, but we're expecting them
Speaker 1: to fly economy. The whole thing, to me weeks of
Speaker 1: just this absurd pr play that I just don't think
Speaker 1: is necessary. I think it's okay that we all admit
Speaker 1: that they are literal royalty, who live in actual castles.
Speaker 1: They are in fact above the average person. And if
Speaker 1: they wish to fly private, I think that's okay.
Speaker 2: It's not as if Megan Marker would be flying bloody
Speaker 2: economy during her suits days.
Speaker 1: So yeah, do you think I think she was oraon?
Speaker 1: She was in baggage holes. I think it's the most
Speaker 1: stunning turnaround of events. She would have been begging for
Speaker 1: the invites to any event, and that pr and La
Speaker 1: would have been like, who are you suits? You're not
Speaker 1: one of the main people. Sorry, Harvey Specter only. And
Speaker 1: now she's called them all back and saying hello, remember me? Yeah, sucker.
Speaker 1: I mean, she wouldn't have been able to get into
Speaker 1: Vogue on her best day. Now she's doing a guest
Speaker 1: edit because she feels like it. It's the most stunning
Speaker 1: turnaround I've ever seen.
Speaker 2: Now, Sammy, I'm known for doing the Lord's work, and
Speaker 2: one thing that we love is for you keep the
Speaker 2: Cheryls and Susans and Karen's of the world accountable. Can
Speaker 2: you explain to our listeners who these type of people are.
Speaker 1: Look, they're a very specific subset of human culture. There
Speaker 1: are some presumably listening I interchange the names because I
Speaker 1: do feel like often they do have different names. I
Speaker 1: don't want to think that's only just the one name.
Speaker 1: But look as Cheryl, a Susan a Karen. They're usually
Speaker 1: working in an accounts payable. They're often at the counter
Speaker 1: of a retail or hospitality ven. You're asking to speak
Speaker 1: with the manager immediately. They're usually at school pickup asking
Speaker 1: why the hat is missing and demanding answers. They're usually
Speaker 1: driving around in a white persia. You know, they're a
Speaker 1: very specific group of people. They've commonly got a very
Speaker 1: aggressive cross fringe. It could potentially be a box diye.
Speaker 1: I can't be sure. They don't mind a color every
Speaker 1: now and again. They bought purple, came out more blue
Speaker 1: that stine For Cheryl, she doesn't mind. But look, the
Speaker 1: whole thing is just ridiculous, right, Like the whole premise
Speaker 1: of what I'm doing is absurd. But it's just there
Speaker 1: are these types of people out there who exist, and
Speaker 1: they just love to ask for the manager, and they
Speaker 1: just love to really cause a problem in circumstances. They
Speaker 1: don't make a lot of sense. I mean, it's you know,
Speaker 1: the one's coming into my DMS and telling me that
Speaker 1: I must live a miserable and sad life because I'm
Speaker 1: worried about such frivolous things. And you think, wow, you've
Speaker 1: you've missed the joke by so far. I can't come
Speaker 1: to you. And as I like to say, pack your
Speaker 1: crocs and your box dye and off.
Speaker 2: Can you believe that the can you believe my ex
Speaker 2: boyfriend used to wear crocs? And the joke's.
Speaker 1: On me because the joke is on you. But here's
Speaker 1: the question. How did the first purchase of the crocs occur?
Speaker 1: You know what's happened there? Taking me through the psychology?
Speaker 2: Well, I wasn't there. Look, there's a whole other issue
Speaker 2: around it. I mean, it's a whole what the hell
Speaker 2: was going on? Anyway? But he had right, I probably
Speaker 2: shouldn't very large feet. He had issues with his feet. Yes,
Speaker 2: it was the only shoe. He couldn't wear thongs because
Speaker 2: there was actually something wrong with his toes that they
Speaker 2: couldn't cry. You're not really selling him, Yeah, And if that, god,
Speaker 2: you preface that with my ex boyfriend?
Speaker 1: Yes, yeah, I have to.
Speaker 2: Go to the croc store with him. It was humiliating,
Speaker 2: you know, the one there was one at Chadston and
Speaker 2: I was like, holy shit, if anyone sees me in here,
Speaker 2: this is so humiliating. But yeah, thank god.
Speaker 1: That's right. Could you imagine the check you'd ask for
Speaker 1: if you're a celebrity and they came to us put
Speaker 1: your face in the school. I can't even breathe. I
Speaker 1: would be saying for them, if you're not making me
Speaker 1: more wealthy than Megan Markle, I'm out. I want to
Speaker 1: just be loaded. I mean, one campaign in the end,
Speaker 1: But look, I just don't understand the shoe as a hole.
Speaker 1: But I must say, and I said this thing on
Speaker 1: a podcast of mine the other day, I personally, my
Speaker 1: shoe size is whatever fits the fabulous shoe. I'm a
Speaker 1: shoe person. So if I give a pair of shoes
Speaker 1: and it's a size too small, but I love it,
Speaker 1: I'm that shoe size for the day, I don't care.
Speaker 1: And so every now and again, if it's a little
Speaker 1: bit unk comfortable, you win some, you lose some where
Speaker 1: I find there are some people out there that require truly,
Speaker 1: you know, they just want such a comfortable shoe that
Speaker 1: you know their feet are just living in heaven at
Speaker 1: all times. And I think, what a b is that.
Speaker 1: And I actually said on my podcasting the day, I
Speaker 1: think the actual upgrade from a crop to a real
Speaker 1: shoe is it's quite a simple jump. It's not that difficult.
Speaker 1: I think we in the real world offer some rather
Speaker 1: comfortable shoes, is my understanding. There are some out there.
Speaker 1: But the difference between that jump in terms of your
Speaker 1: perception in the public eye, you know, your personal brand,
Speaker 1: people's thoughts about you jump drastically when you just you
Speaker 1: take the crocs off permanent. I don't really understand what's
Speaker 1: going on, but as the same people who are wearing
Speaker 1: like hugs that are not at home ugs, you know,
Speaker 1: hugs have now tried to make shoes like I saw
Speaker 1: one the other day. I don't know which brand it
Speaker 1: is now and who knows because they're all seeing each
Speaker 1: other because who owns the name or whatever. But one
Speaker 1: of the brands has released a pair of high heel
Speaker 1: Oh my gosh.
Speaker 2: Doesn't that just purpose for the Bogan Princess?
Speaker 1: Oh? I just think, look, Dina fire, I can't be
Speaker 1: involved cross. I can't run cross. They can't runs with
Speaker 1: the heel of it. Stay home, okay, you know, it's
Speaker 1: just there's no helping those types of people were.
Speaker 2: Talking about shopping. You mentioned something on your podcast the
Speaker 2: other day about Christmas that resonated with us. We are
Speaker 2: probably the biggest Christmas lovers. I was going to say
Speaker 2: in Adelaide, but you know it's not that big. But anyway,
Speaker 2: and don't hold that against us. But yeah, so at
Speaker 2: the moment, Kate and I we live together, and just
Speaker 2: to set the scene, our whole shed is literally full
Speaker 2: of Christmas decorations and the one big thing, oh, it's
Speaker 2: like heaven. But our issue is we've got to divide
Speaker 2: the Christmas decorations between each other. And the collection is
Speaker 2: so big. We actually opened the roller door and this
Speaker 2: sort of home well, this man walked by, this feral man.
Speaker 2: It was like fuck, and how there's so many decorations.
Speaker 2: We're just like, thank you, thank you, thank you.
Speaker 1: Anyway, who are you?
Speaker 2: I just was thinking, oh my god, he's going to
Speaker 2: come back and friggins try and steal them. But my
Speaker 2: question was, how do you think we should divide them?
Speaker 2: What is fair?
Speaker 1: What is fair? Look, I just feel like there's going
Speaker 1: to be a triaging process where firstly, every year I
Speaker 1: go through a triage and I determine. You know, some
Speaker 1: years I had I had rose gold on my tree,
Speaker 1: and you know last year, actually there was a year
Speaker 1: before I said to myself saying, what are you doing?
Speaker 1: Rose gold on a Christmas tree? That's done? And so
Speaker 1: I triage from this. I think triarching happens initially, what
Speaker 1: have you purchased out of the years that may have
Speaker 1: worked in, you know, twenty fifteen, and you've held onto
Speaker 1: it for too long? I then have you know, there's
Speaker 1: separated decorations which have somehow held onto life because my
Speaker 1: mum's involved and it's like, oh, you made this when
Speaker 1: you were four. Yeah, cool, Well I was clearly an
Speaker 1: idiot then, but this is disgusting. I had no concept
Speaker 1: of colors, I had no concept of shape. I mean,
Speaker 1: really you should have been coming into school having a
Speaker 1: word with the teacher. But anyway, so I think there's
Speaker 1: two types of decorations, the remaining decorations after the triage
Speaker 1: and the personal ones. The personal ones who cares, I mean,
Speaker 1: let them fall off the back of a truck and
Speaker 1: tell your parents who don't know what happened. The other
Speaker 1: decorations I think, probably, I think the fairest way to
Speaker 1: do it is you just sort of go through and
Speaker 1: whoever's you know leading the charge, you know, just keep
Speaker 1: some to yourself that you like the Bible. But look,
Speaker 1: I'm a real sucker personally. If someone said to me,
Speaker 1: like if I was separating my decorations, I would say,
Speaker 1: you take them all. I'm going to go rebuy. I'm
Speaker 1: going to start from the ground up and rebuild my
Speaker 1: entire Christmas collection because that would really speak to me
Speaker 1: on a soulful level. I think that that's something that
Speaker 1: I could really get behind. And you've actually put an
Speaker 1: idea in my head. Maybe I've just been everything this
Speaker 1: year and staff a lot of times life. Maybe I'll
Speaker 1: shift mine to you and then you can it.
Speaker 2: That's a good idea, perfect Well, I don't want to
Speaker 2: throw any under the well. I'm actually just gonna throw
Speaker 2: my sister Kate directly under the she I feel like
Speaker 2: I should get the first pick, because you know what
Speaker 2: she went out and bought the other day. She bought
Speaker 2: those you've talked about in your podcast, those hideous bird
Speaker 2: decorations with the I'm sorry.
Speaker 1: No no no, no, no no no no, what says it, CURTI,
Speaker 1: I don't I'm very confused. I'm not understanding why feathers
Speaker 1: need to appear on a Christmas tree. I also don't
Speaker 1: understand why pink is on a Christmas tree normal blue.
Speaker 1: It's not a fucking gender reveal Christmas. I don't need
Speaker 1: pink or blue on my tree. And feathers, what are they?
Speaker 1: You know? You can do a very and I have them.
Speaker 1: I've had them in my tree now for two years.
Speaker 1: When you have like a gold embellished leafing that you
Speaker 1: sort of sticks to the middle and it sort of
Speaker 1: branches out a little bit, that's fine. But what a
Speaker 1: feather's doing I don't understand, you know. And sometimes I
Speaker 1: think to myself, is it is it because they're trying
Speaker 1: to sell more decorations at these stores? Is the person
Speaker 1: in charge of design Stevie wonder? Is there some kind
Speaker 1: of what is the process occurring that they feel the
Speaker 1: need to break away from the conventional And I'm thinking,
Speaker 1: if you can convince people that red, green, gold, you know,
Speaker 1: the approved Christmas colors are no good anymore, maybe they'll
Speaker 1: re buy. Whereas if they're the approved Christmas colors, they
Speaker 1: don't need to read buay every year. I just think
Speaker 1: it's lazy marketing. I think if you work at one
Speaker 1: of these big stores and you want to sell more
Speaker 1: decorations in the core, Christmas colors do a better job
Speaker 1: of selling the magic of the whole process. Do you
Speaker 1: know what I mean? You don't, And I really, I
Speaker 1: truly believe this. You don't see a great deal of
Speaker 1: marketing anymore about the and I don't know about you guys,
Speaker 1: but it's a very big deal in my house. Every
Speaker 1: year in my you know, usually it's in my house
Speaker 1: when the main Christmas tree goes up. My whole family
Speaker 1: comes over. Well not my whole family can't down. My
Speaker 1: immediate family comes over and we put it up together.
Speaker 1: There's carols playing, there's an appropriately sized cheeseboard with Christmas embellishments.
Speaker 1: There's a whole activity happening around the And I don't
Speaker 1: think that anyone out there this day of like content
Speaker 1: is king all this bullshit. There is not really a
Speaker 1: lot of people doing a good job of creating the
Speaker 1: magic of actually putting the tree up and the process
Speaker 1: of decorating and things like that. So now it seems
Speaker 1: like it's cheap and easy marketing tactics, and it's like, well,
Speaker 1: let's telephone blues in this year, so they have to
Speaker 1: read buy blue decorations, and let's read buy a pink
Speaker 1: next year. And now it's bring out hideous birds with feathers,
Speaker 1: and that way they'll buy new things. Whereas if you've
Speaker 1: created a magic that lives within me, I feel, you know,
Speaker 1: every year, you want to do better and you want
Speaker 1: a better tree because the whole period of time. And
Speaker 1: that's why I think is that is the core issue.
Speaker 1: So many people say, you know, they hate Christmas and
Speaker 1: it's stressful, and it's this because the presence and the
Speaker 1: money and all the rest of it. And it's not
Speaker 1: about that in you know, in my opinion, and I'm
Speaker 1: sure it's also like yeah, sure, Dicket, you just talked
Speaker 1: about buying all new decorations. But I do really believe
Speaker 1: that the whole concept of Christmas for me is you know,
Speaker 1: your family comes together and there's time off and there
Speaker 1: is a true magical component. And even when we discuss
Speaker 1: this with one of my clients is AMP Capital and
Speaker 1: their shopping center portfolio, and when we looked across the
Speaker 1: board at some of their properties and their Christmas installations,
Speaker 1: some of the installations like fairy lights and things. There
Speaker 1: was a discussion point about them staying all year long
Speaker 1: because they're so pretty, but we made a collective decision
Speaker 1: not to do that because there's something about that period
Speaker 1: of time when they go up that gives you this feeling.
Speaker 1: And if you're not getting the feeling, you're approaching it wrong.
Speaker 1: And it's not about buying the most expensive present or
Speaker 1: having the most presence. It's not about that, and if
Speaker 1: you feel that it is, I just think that you
Speaker 1: need to reassess the way that you approach the whole season.
Speaker 2: I think that anyone who hates Christmas is soulless. But
Speaker 2: talking about soulless people, I think we need to talk
Speaker 2: about Bunnings, Willworths and KFC. This is some other poor
Speaker 2: marketing that is going on. What do we have to
Speaker 2: do to get you to be a brand ambassador for them?
Speaker 2: It's absolutely ridiculous that you are not at the moment.
Speaker 1: I mean, you're preaching to the choir first. I mean
Speaker 1: I truly and I must say it's gone to the
Speaker 1: point now where I'm offended as a marketer, like I
Speaker 1: truly think. So here's my breakdown. Right, it's probably not
Speaker 1: very interesting content for the podcast. You can shot this
Speaker 1: sight out, but I truly believe, right if you looked
Speaker 1: at say Bunning's Warehouse, for example, if you look at
Speaker 1: their market and who's buying from Bunning's warehouse, I would
Speaker 1: hazard to guess fifteen to twenty percent of their business trade.
Speaker 1: You know, the trades who are going in there and
Speaker 1: they're regularly buying their stuff to do work, right, I
Speaker 1: would say eighty percent, if not seventy percent. Something like
Speaker 1: that would be every day weekend Warrior style block watching
Speaker 1: people who see the block and they go, I could
Speaker 1: do that, and they yell out and they go, hey, Steve,
Speaker 1: you know we could do and then all of a
Speaker 1: sudden Saturday there are Bunnings. You know, I could put
Speaker 1: a plan, I could do more green, and I truly
Speaker 1: believe that is a whopping part of their revenue on
Speaker 1: their bottom line. That audience is my audience. My audience
Speaker 1: is overwhelmingly female. It's overwhelmingly you know, set of twenty
Speaker 1: five thirty plus. It's not young. And so I feel
Speaker 1: like for me, that is kind of their customer, Like, no,
Speaker 1: I'm never going to appeal to the trader, you right,
Speaker 1: So when it's all started and the whole thing was
Speaker 1: purely by accident. I don't know how long you followed
Speaker 1: me for, but the whole thing was purely by accident.
Speaker 1: I was turning a room in my house into a
Speaker 1: second wardrobe, and I went and I went to Howard's
Speaker 1: Storage World, and I went to buy clothing racks. Anyway,
Speaker 1: they were like seventy dollars for a clothing rack that
Speaker 1: literally a strong breeze is going to blow over. And
Speaker 1: I was like, I'm not paying seventy dollars for that.
Speaker 1: That's outrageous. It's plastic. So then I was with a
Speaker 1: friend of mine and she said, well, Bunning sell them
Speaker 1: for cheap. And I said, oh, dear Lord, Bunnings. So
Speaker 1: we went to Bunnings nowhere conditioning as it was, and
Speaker 1: we traped through and I found them for nine dollars each,
Speaker 1: and I was like, this is phenomenal. So I chronicled
Speaker 1: this whole thing on my social media. So the over
Speaker 1: at priced ones at Howard's that go in and buying
Speaker 1: the cheaper one, blah blah blah. I then put them
Speaker 1: together myself, which is a feat in its own and
Speaker 1: then within a few days they started to show signs
Speaker 1: of issues. They started to bend, they started to fold.
Speaker 1: I mean, to be honest with you, they folded like
Speaker 1: you know, I took chair. It wasn't good, and so
Speaker 1: I again chronicle that on my social media. At the
Speaker 1: end of that, I had a guy message me and say,
Speaker 1: and this is my favorite douchebag. He messaged me and said, Hi, Sam,
Speaker 1: I only follow you because my girlfriend told me to.
Speaker 1: Do you think I give a fu Pi rack your
Speaker 1: little sad bike can get out anyway? He says that.
Speaker 1: He said, but I think it's shady that you don't
Speaker 1: disclose paid partnerships on your page when you're clearly being
Speaker 1: paid by Bunnings. Now, not only had I trashed their
Speaker 1: product because it had literally completely fallen apart under the
Speaker 1: pressure of maybe seven shirts like oh Dear Lord, but
Speaker 1: also they would never work with me. I understand my
Speaker 1: brand isn't there. So anyway, we continued that joke, going
Speaker 1: up hosted the screenshot of his DM We laughed about
Speaker 1: it whatever. Then I think a little bit later we
Speaker 1: did something else and I bought something else from there,
Speaker 1: and I talked about how I'm clearly the best outcome
Speaker 1: is the face for Bunnings that they could possibly have
Speaker 1: hoped for. And then finally we took it one step further.
Speaker 1: My team found me a whole bunch of official, unofficial Bunnings
Speaker 1: where house merchandise. We took the photo and it sort
Speaker 1: of has ever, it's gotten other hand from there, if
Speaker 1: I'm honest. But now it's gotten to the point where
Speaker 1: I think this is efensive because you know on Instagram,
Speaker 1: right when someone sends you a DM and it goes
Speaker 1: into the other folder and you have to accept it
Speaker 1: for them to see that you know, you've read it whatever.
Speaker 1: So they've accepted my stories. So I'm now actively seeing
Speaker 1: that they're seeing the content. So I know they're seeing it,
Speaker 1: and yet they're ignoring it as a marketer, I tell
Speaker 1: you what. And so I just think now, originally, had
Speaker 1: they responded, you know, some time ago, just with the
Speaker 1: loll I would have moved on and slipped a new target.
Speaker 1: Fact that they've ignored me means that I'm going to
Speaker 1: double down.
Speaker 2: You need to go to a competitor. I don't know
Speaker 2: who the competitor. Yeah, someone else start showing some interest
Speaker 2: in my ten and they might suddenly be like, things
Speaker 2: don't deserve you.
Speaker 1: I don't think after this well, look right, it's.
Speaker 2: Probably some thirteen year old girl controlling the Bunnings or
Speaker 2: social media page.
Speaker 1: Yeah yeah, well this is this is what I'm concerned about.
Speaker 1: Is it a forty five year old Cheryl who isn't
Speaker 1: actually getting out like the jog's well and truly over
Speaker 1: a loo sty head. Or is it an agency partner
Speaker 1: who's looking at being like they're probably an agency that
Speaker 1: knows me, and they're probably like, what a douchebag. Absolutely,
Speaker 1: they're moving on now.
Speaker 2: We know you're a very busy man, but we just
Speaker 2: had one last segment we'd like to run through with you,
Speaker 2: if that's all right. It's our quick it's our quick
Speaker 2: fire rounds. We've got a few things. We just want
Speaker 2: to get your initial feedback from thoughts on the masked Singer.
Speaker 1: Here. Look, I mean I haven't watched it myself. I
Speaker 1: do think that I think you said answers. I do
Speaker 1: think that it's the concept is great, Like I think
Speaker 1: that's a bit of fun. I think that in Australia though,
Speaker 1: you always drank the issue if we can't afford real talent,
Speaker 1: do you know what I mean? And I just feel
Speaker 1: like now you get into that situation where it's like
Speaker 1: they take off the helmet and Lindsay Lowhand looks at
Speaker 1: them and she's like, I've been told to act surprised.
Speaker 1: It's like, sweetheart, you know, I'm also not a huge
Speaker 1: fan of Hughesy. I don't know that I'm in love
Speaker 1: with anyone who needs to yell to get a laugh. Personally,
Speaker 1: that's just my personal preference. But you just know that
Speaker 1: Cody Simpson's regretting it. Now there's dating mind.
Speaker 2: Sure. The next question is to be and our next
Speaker 2: one is what do you think about vloggers who forget
Speaker 2: to vlog?
Speaker 1: What does that mean?
Speaker 2: Your typical vlogger will go to an event and obviously
Speaker 2: the pr and marketing team has spent all this money
Speaker 2: and they'll forget to bloody bring their camera in and
Speaker 2: then just go on the current say oh sorry guys,
Speaker 2: I forgot to vlog. It's like that's your whole job
Speaker 2: and you forgot to.
Speaker 1: Well, look, there's I guess there's two parts to that question. Firstly,
Speaker 1: if it's just purely from an audience perspective and you
Speaker 1: know we've forgotten that, I think fucking leave that person
Speaker 1: immediately for debt. They're going nowhere with their career. If
Speaker 1: they're not remembering to fucking record, it's your only job.
Speaker 1: It's like on the McDonald's not getting Sweet and South
Speaker 1: source in the bag. This is the only job. It's
Speaker 1: on the list. Put it in. But if it's from
Speaker 1: a PR perspective, I tell you what. In my agency
Speaker 1: we have what's called the blacklist. Don't come to one
Speaker 1: of my events and not do any content. I'm well
Speaker 1: known for it too. I have no time for that.
Speaker 1: I think there is a level of respect that's involved
Speaker 1: in these circumstances. We didn't spend a fortune on Floral's
Speaker 1: at a fucking event. More on for you to turn
Speaker 1: up and leave. You're not famous. Do you think your
Speaker 1: faith means anything to me? No, turn your phone on, like,
Speaker 1: I mean, that's just the reality of it. But yeah,
Speaker 1: so I would split that up there. But for sure,
Speaker 1: I mean, you guys are in PR. If someone's turning
Speaker 1: up to your event and they're doing no coverage, that's
Speaker 1: a quick fire away to never get an invite ever again,
Speaker 1: is there.
Speaker 2: Anyone that you hate to follow on Instagram? And if
Speaker 2: there is, can you tell us no?
Speaker 1: So I am super weird with my Instagram, I don't.
Speaker 1: I follow very few people. I mean I follow two
Speaker 1: and a few people, so I was like, not that few,
Speaker 1: but it's pretty limited. Personally, my relationship with Instagram isn't
Speaker 1: hatred like a lot of people like I hate it,
Speaker 1: but I'm there for work. Personally, I like Instagram and
Speaker 1: that's because I only follow people whose content I genuinely
Speaker 1: want to see push in my face. Now. I will
Speaker 1: often go on Instagram and go and find, you know,
Speaker 1: pages that I often will visit and see content, Like
Speaker 1: I don't follow any brands pretty much, so I will
Speaker 1: actively go out on there and look for content and
Speaker 1: consume content. May not follow the pages, And it's purely
Speaker 1: just because I set a rule for not a rule,
Speaker 1: but I set a standard to myself that I just
Speaker 1: don't follow every single person because eventually it becomes a
Speaker 1: slippery slope where people get offended, you know. You know,
Speaker 1: it's like in our line of work, I don't follow
Speaker 1: every makeup harder set I work with for talent, I
Speaker 1: don't follow every hair person. I don't follow eight thousand
Speaker 1: people who work at the place that we worked with.
Speaker 1: You know, I don't do that, and I think that
Speaker 1: that hardline is it's nothing to do with you. It's
Speaker 1: nothing to do with that. I'm not following this person,
Speaker 1: not following you. It's just purely because when I consume Instagram,
Speaker 1: I consume it in my personal time, when I'm working.
Speaker 1: I'm working. If I wake up in the morning at
Speaker 1: six and open Instagram, I don't give a fuck that
Speaker 1: you're doing. Someone's here I've never heard of, I never
Speaker 1: met you once. I don't care. So I just think,
Speaker 1: you know, if you tag me, I'm there, I'm liking it.
Speaker 1: I'm leaving a comment. You know, let's chat. All good,
Speaker 1: you know, and you're a great person. I don't personally
Speaker 1: if I follow you, it's not some reflection of what
Speaker 1: a great person here, has nothing to do with that.
Speaker 1: It's purely a representation of whether I want your content
Speaker 1: forced upon me when I open it. I'm just trying
Speaker 1: to know it round and I hate but that list
Speaker 1: is very long. But I don't think. I'm now looking
Speaker 1: at my Instagram and just think, I don't think there's
Speaker 1: anyone that I hate follow. Look, and to be honest
Speaker 1: with you, I regularly do you guys call your Instagram like,
Speaker 1: do you go through it? Look?
Speaker 2: I'm pretty good with my Instagram because I feel bad
Speaker 2: sometimes if I delete someone I know. But there was
Speaker 2: a girl recently that she'd post about ten times in
Speaker 2: the space of five minutes and Instagram and she had
Speaker 2: to go. I was like, look, you're not understanding the
Speaker 2: rules of Instagram.
Speaker 1: You've gone too far. You're out, Yeah for sure. Yeah. Look,
Speaker 1: so I'm literally you've got en out scrolling for my Instagram. Yeah.
Speaker 1: I don't have anyone that I hate follow this. I'm
Speaker 1: trying to think there's any pages that I actively go
Speaker 1: to to look at the content and just think, like,
Speaker 1: look that I'm sure there are some influences out there
Speaker 1: that I go trying. I think, my word, what I'm
Speaker 1: doing in your life every now and again, but none
Speaker 1: of them really come to mind.
Speaker 2: That's good just to have your close friends. I mean,
Speaker 2: that's the thing. People can get wrapped up into this
Speaker 2: sort of hate following thing and it becomes such a
Speaker 2: negative place Instagram. So I think that's a good that's
Speaker 2: a really hate follow when I get joy out of it.
Speaker 2: If so someone that I don't like and I see
Speaker 2: that they're not doing well, but I kind of like,
Speaker 2: no one posts when they're not doing well instagrams like
Speaker 2: about bragging you can work it out sometimes.
Speaker 1: Well, I mean you get that it sometimes though, and
Speaker 1: they sort of you know, they turn around and every
Speaker 1: now and again then they jump on this bandwagon of
Speaker 1: like if I post the real stuff, I'm going to
Speaker 1: get more engagement. Do you know those people that want
Speaker 1: to jump on top of this concept of the real
Speaker 1: Oh look, I have stretch marks too. That's weird. You first,
Speaker 1: you in the fuck out of your face? Why does
Speaker 1: it look like a hazy glow? Tell me about your
Speaker 1: stretch marks?
Speaker 2: Jesus, Well, thank you so much. I think that's all
Speaker 2: the questions that we well, we have so many more,
Speaker 2: but we don't want to hold you up. But thanks
Speaker 2: so much. We've had such a great time talking to.
Speaker 1: You, not worriting you're having the honor. I super appreciate it.
Speaker 1: What a fun time. If I'm in Adelaide any stage
Speaker 1: in the near future, and I'll be honest with you, I
Speaker 1: won't be But if I do end up going, we
Speaker 1: must have a drink because I think we'd have fun.
Speaker 2: Oh for sure.
Speaker 1: Well do you ever believe Adelaide? Do you come to
Speaker 1: you know? Or is that not a thing that you do.
Speaker 2: Actually, we won't.
Speaker 1: We won't.
Speaker 2: Our best friend lives in Queensland, so we might be
Speaker 2: heading up.
Speaker 1: Keep in touch please, thank you.
Speaker 2: You're a legend. We love chatting day.
Speaker 1: Hopefully see you soon.