WEBVTT - My Favourite Tip: Brian Scudamore - Paint a picture of your future

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<v Speaker 1>What's the difference between goals and dreams? For one eight

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<v Speaker 1>hundred Got Junk founder and CEO Brian Scrutemore, there isn't one.

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<v Speaker 1>After entering the hyper competitive world of entrepreneurship, Brian was disillusioned.

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<v Speaker 1>He couldn't help but compare himself to his new peers

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<v Speaker 1>who had bigger, more successful businesses. So struggling to stay

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<v Speaker 1>motivated or excited about the future, Brian turned to his imagination.

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<v Speaker 1>Debating whether or not to just pack it in and

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<v Speaker 1>give up. Brian started painting a picture he wrote feverishly,

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<v Speaker 1>detailing everything he could possibly hope for his companies and

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<v Speaker 1>his life to become. And the possibilities excited him, but

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<v Speaker 1>they also scared him a little. But according to Brian,

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<v Speaker 1>that's how you know that you're on the right track.

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<v Speaker 1>My name is doctor Amantha Immer. I'm an organizational psychologist

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<v Speaker 1>and the founder of behavioral science consultancy Inventium, and this

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<v Speaker 1>is how I work a show about how to help

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<v Speaker 1>you do your best work. On today's My Favorite Tip episode,

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<v Speaker 1>we go back to an interview from the past and

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<v Speaker 1>I pick out my favorite tip from the interview. In

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<v Speaker 1>today's show, I speak with Brian and he shares one

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<v Speaker 1>of the fundamental strategies that's really helped him in business,

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<v Speaker 1>called Painted Picture.

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<v Speaker 2>I was about seven or eight years into my business.

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<v Speaker 2>I had created a million dollar junk removal business. It

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<v Speaker 2>was called the Rubbish Boys at the time, and I

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<v Speaker 2>wanted to grow it into something bigger, and I joined

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<v Speaker 2>the Entrepreneur Organization and I started comparing myself to others,

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<v Speaker 2>which was a terrible thing to do. And I saw

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<v Speaker 2>these people had much bigger, better businesses than I did.

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<v Speaker 2>And I hadn't finished high school, hadn't finished college. And

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<v Speaker 2>I thought, oh, can I actually do this? Can I

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<v Speaker 2>build this business? Do I want to do I have

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<v Speaker 2>the money? And do I even have a good idea?

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<v Speaker 2>So I was in a negative space and I went

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<v Speaker 2>and sat on my parents dock at their summer cottage,

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<v Speaker 2>and I pulled out a sheet of paper and I

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<v Speaker 2>started writing out feverishly what my future would look like

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<v Speaker 2>and just dreaming up possibilities. I said, we'd be in

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<v Speaker 2>the top thirty metros in North America by the end

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<v Speaker 2>of two thousand and three, we'd be the FedEx A

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<v Speaker 2>Junker Moval, We'd be on the Oprah Winfrey Show. And

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<v Speaker 2>I started writing out this vision of what the future

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<v Speaker 2>would look like five years down the road in two

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<v Speaker 2>thousand and three, And when I took that sheet of

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<v Speaker 2>paper and read it over at the end, I was like, Wow.

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<v Speaker 2>I went from absolute depression to feeling excited and energized

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<v Speaker 2>about a future that I could see in my brain

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<v Speaker 2>that I decided to put into writing to share with others.

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<v Speaker 2>And when I got out and started to share it

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<v Speaker 2>with others, that was the key point. That was where

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<v Speaker 2>the real power behind this painted picture visioning process started

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<v Speaker 2>for me. Was I realized there were people in one

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<v Speaker 2>of two camps. Ryan's nuts, he's smoking some hope dope,

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<v Speaker 2>there's no way he can be on Oprah and grow

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<v Speaker 2>this thirty city business, or the rest of the people

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<v Speaker 2>who said, wow, this is compelling and exciting. I don't

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<v Speaker 2>know how we're going to get there, but I want

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<v Speaker 2>to be a part of it. And they stuck around,

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<v Speaker 2>and you know, some of those people are still here

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<v Speaker 2>today and we've built an incredible We've got a six

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<v Speaker 2>hundred million dollar business, which back then was a million

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<v Speaker 2>dollar business and was just an idea of something bigger

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<v Speaker 2>and better that we could build together. So it's really

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<v Speaker 2>just imagining the future, putting it and writing, and off

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<v Speaker 2>we go to share it with people. And you know,

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<v Speaker 2>if any of your listeners want a painted picture to

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<v Speaker 2>get a sense of what it's like, they can go

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<v Speaker 2>to my Instagram or LinkedIn and message me and just

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<v Speaker 2>say can I see your painted picture? And I'll send

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<v Speaker 2>one over as an example. But it's been a powerful,

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<v Speaker 2>powerful process, and we do it with every brand. Every

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<v Speaker 2>five years we've got a new painted picture, and it

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<v Speaker 2>never tells us how to at where we're going. It

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<v Speaker 2>just says, here's what it looks like, here's why we're

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<v Speaker 2>doing what we're doing, and what the whole picture. It's

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<v Speaker 2>like someone envisioning going on a trip. You know, if

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<v Speaker 2>I asked you where would you go tomorrow? If money

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<v Speaker 2>wasn't an object, you'd probably have some pretty cool vacation

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<v Speaker 2>that you'd read out to me of what you have

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<v Speaker 2>that you could see in your mind and who would

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<v Speaker 2>be there and what you're drinking and all that sort

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<v Speaker 2>of stuff. And it's that same process, but doing it

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<v Speaker 2>with your business or doing it with your life.

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<v Speaker 1>How do you remove like just the natural obstacles and

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<v Speaker 1>fears and barriers that your brain wants to put up

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<v Speaker 1>like when you you know, when you ask yourself, where

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<v Speaker 1>do I want to be in five years? Like what

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<v Speaker 1>are the questions that you're asking yourself to get over

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<v Speaker 1>the part of your brain that's like, well, that's ridiculous.

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<v Speaker 1>I'm not going to be on Oprah.

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<v Speaker 2>That's crazy. Well, I mean a couple of things. One is,

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<v Speaker 2>I believe if your idea isn't a little bit ridiculous

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<v Speaker 2>and make you a little nervous, you're you're not dreaming

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<v Speaker 2>big enough. If you can get your life's work done

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<v Speaker 2>in a lifetime, you're not dreaming big enough. And so

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<v Speaker 2>I think it's it's got to be a little bit

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<v Speaker 2>edgy and a little bit kind of out there. And

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<v Speaker 2>you know, mine was Oprah because I thought Oprah was

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<v Speaker 2>one of the most amazing leaders and visionaries in the

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<v Speaker 2>world and having a great impact on the world. And

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<v Speaker 2>I wanted to meet her and give her a big hug,

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<v Speaker 2>which I got to do. And it wasn't as much

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<v Speaker 2>being on the show as it was meeting her and

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<v Speaker 2>getting to connect with her and spend some time. So

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<v Speaker 2>everyone has a gift, and everyone comes to this world

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<v Speaker 2>with some possibility that they might not have tapped into

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<v Speaker 2>yet and I think it's just dreaming big but knowing.

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<v Speaker 2>You know, for me, it's getting rid of the fear

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<v Speaker 2>of well, what if I fail? To me, it's I

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<v Speaker 2>don't think about how to get there. I just think

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<v Speaker 2>about where do I Where am I going to go?

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<v Speaker 2>And then I start to figure out the how after

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<v Speaker 2>I've written it down, after I've committed to something. You know,

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<v Speaker 2>we wanted to be on the Ellen Degenerous Show, and

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<v Speaker 2>you know we made that happen twice and it wasn't easy,

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<v Speaker 2>but I remember it was. You write it down, it

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<v Speaker 2>creates some fear. It makes you feel a little sick

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<v Speaker 2>because you're like, how are you going to make that happen?

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<v Speaker 2>We failed the first you know, twenty or thirty times

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<v Speaker 2>we tried to.

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<v Speaker 1>Make it happen.

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<v Speaker 2>But eventually, if it's important, you follow through and you

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<v Speaker 2>find a way, and you find someone that can connect

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<v Speaker 2>you and make it happen. And it doesn't have to

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<v Speaker 2>be something big. It can just be big to you.

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<v Speaker 2>But dreaming big and committing to it and then not

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<v Speaker 2>worrying about the how until you've written it down.

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<v Speaker 1>If you would like to listen to the rest of

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<v Speaker 1>my chat with Brian, you can check out a link

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<v Speaker 1>to the full episode in the show notes. If you're

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<v Speaker 1>looking for more tips to improve the way that you work,

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<v Speaker 1>I write a short fortnightly newsletter that contains three cool

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<v Speaker 1>things that I've discovered that helped me work better, ranging

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<v Speaker 1>from software and gadgets that I'm loving truly interesting research findings.

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<v Speaker 1>You can sign up for that at howiwork dot com.

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<v Speaker 1>That's how I work dot co. How I Work is

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<v Speaker 1>produced by Inventim with production support from dead Set Studios,

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<v Speaker 1>and thank you to Matt Nimba, who does the audio

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<v Speaker 1>mix for every episode and makes everything sound so much

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<v Speaker 1>better than it would have otherwise. See you next time.