WEBVTT - The changing rules on the Aussie music charts

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<v Speaker 1>Already and this is the Daily This is the Daily OS. Oh,

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<v Speaker 1>now it makes sense.

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<v Speaker 2>Good morning and welcome to the Daily OS. It's Friday,

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<v Speaker 2>the twelfth of September.

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<v Speaker 3>I'm Elliott Lourie.

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<v Speaker 1>I'm Lucy Tarsel.

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<v Speaker 2>Starting this month, Australia's music charts will focus on albums

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<v Speaker 2>and songs released in the last two years, transitioning away

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<v Speaker 2>from older releases that had long been taking up space.

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<v Speaker 2>It's the biggest change to the ARIA chart since the

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<v Speaker 2>introduction of streaming figures over a decade ago. When this

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<v Speaker 2>new system came into effect. Last week, a viral hit

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<v Speaker 2>from Ossie artist Kelly Holiday jumped to the top spot

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<v Speaker 2>on the Australian Singles Chart. On Today's podcast, I chat

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<v Speaker 2>to Holiday, whose real name is Adam Hyde, about how

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<v Speaker 2>it feels to go to number one with an independent

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<v Speaker 2>release and what these chart changes mean for the future

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<v Speaker 2>of the Australian music industry. But before we get into it,

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<v Speaker 2>here's a quick message from responses.

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<v Speaker 1>Elliott, You've got a really fun chat with Adam Hyde

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<v Speaker 1>for us today. But before we get into it, I

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<v Speaker 1>think a question a lot of people will be asking

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<v Speaker 1>is why should we care about the music charts?

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<v Speaker 2>That is a really good question to start with. I

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<v Speaker 2>think personally, I've always been really chart obsessed as a

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<v Speaker 2>fan of popular music. It's interesting to see how people

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<v Speaker 2>are listening and what's being reflected in sort of the

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<v Speaker 2>cultural zeitgeist on the charts. So I think a good

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<v Speaker 2>place to start is how the charts are kind of

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<v Speaker 2>a reflection of the culture at any given point in time.

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<v Speaker 2>They also give validation to the artist that their work

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<v Speaker 2>is being received well. Now, of course, there are plenty

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<v Speaker 2>of artists that haven't seen their work reflected on the charts,

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<v Speaker 2>but you know, it's more often than not that when

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<v Speaker 2>a musician is being introduced, it's always as you know,

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<v Speaker 2>so and so has five number one albums or ten

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<v Speaker 2>top thirty hits. It kind of becomes the accolades that

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<v Speaker 2>define their career and their legacy going on. Now, on

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<v Speaker 2>the other side of things, chart success can also provide

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<v Speaker 2>massive opportunities for small artists and those that are starting out.

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<v Speaker 2>So music labels use charts as kind of a gauge

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<v Speaker 2>to determine which acts they're going to invest more money

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<v Speaker 2>and time into, meaning bigger budgets for future projects and

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<v Speaker 2>also things like festival bookings, can come out of chart

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<v Speaker 2>success as well.

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<v Speaker 1>Now on those charts, you mentioned that Australia's charts, the

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<v Speaker 1>ARIA charts have undergone some big changes this month. Can

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<v Speaker 1>you walk me through what those are?

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<v Speaker 3>Yeah?

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<v Speaker 2>So, the last time that arias made a massive change

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<v Speaker 2>to the way the charts are calculated was back in

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<v Speaker 2>the twenty tens when they introduced streaming figures from platforms

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<v Speaker 2>like Spotify. This obviously was something that needed to happen,

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<v Speaker 2>it's where people were consuming music. But an unintended byproduct

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<v Speaker 2>of that change was that several of the main charts

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<v Speaker 2>then became clogged up by older hits. So think of

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<v Speaker 2>things like albums that were constantly going back to as

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<v Speaker 2>an Australian audience, and those sort of classic songs that

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<v Speaker 2>will never go away. They're constantly being streamed and they're

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<v Speaker 2>constantly turning up on the charts. Now, at the end

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<v Speaker 2>of last month, there was only two songs inside the

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<v Speaker 2>top ten of the Australian singles that were actually released

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<v Speaker 2>this decade. Decade, this decade, so in the twenty twenties.

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<v Speaker 2>Yeah so, in response, ARIA has now taken almost all

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<v Speaker 2>songs that were released more than two years ago and

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<v Speaker 2>rehome them on a different chart. They're called the onra

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<v Speaker 2>Play Charts. What that means is we now have space

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<v Speaker 2>on those main charts for new releases. And the idea

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<v Speaker 2>behind the move was to kind of better reflect contemporary

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<v Speaker 2>listening habits. Yeah, Ari CEO Annabel Heard told us that

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<v Speaker 2>the changes give a much clearer and more nuanced picture

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<v Speaker 2>of how Australians are listening.

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<v Speaker 1>So we've got Adam Hyde on the pod today to

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<v Speaker 1>talk us through all of those changes from an artist's perspective.

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<v Speaker 1>For those listening who might not know much about him,

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<v Speaker 1>what should they know going into your interview with him?

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<v Speaker 2>So if you haven't heard the name Adam Hyde, you

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<v Speaker 2>might also know him as one half of the band

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<v Speaker 2>Peaking Duck. They've had a lot of chart success over

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<v Speaker 2>the years, so he's experienced talking about this topic. More recently,

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<v Speaker 2>he's actually taken on a solo venture under the name

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<v Speaker 2>Kelly Holiday. If you don't know either of those names,

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<v Speaker 2>Peaking Duck or Kelly Holiday, you maybe know him as

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<v Speaker 2>the partner of podcast hosts and media personality Abbi Chatfield.

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<v Speaker 2>He is now mister Abby Chatfield. So Abby is an

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<v Speaker 2>important part of this story because Adam actually wrote the

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<v Speaker 2>song that has gone to number one as a love

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<v Speaker 2>letter to her, and it kind of then grew and

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<v Speaker 2>took on a life of its own, which is why

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<v Speaker 2>we're talking about it today. Throughout the interview you'll also

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<v Speaker 2>hear him refer to his girlfriend, that is who is

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<v Speaker 2>talking about in this context. Just a warning that Adam

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<v Speaker 2>does tend to swear a bit. You may hear some

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<v Speaker 2>curse words throughout the interview. It's nothing too crazy, but

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<v Speaker 2>if you have kids in the car, this is maybe

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<v Speaker 2>one that you want to come back to later. So

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<v Speaker 2>without further Ado, let's get into it. Adam, welcome to

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<v Speaker 2>the Daily OZZ.

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<v Speaker 4>Thank you, thank you for having me. It's a beautiful,

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<v Speaker 4>beautiful guff you got me in here.

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<v Speaker 2>Thank you, thank you. That's very kind of you to say. So. Look,

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<v Speaker 2>we're talking today because your song Dancing Too has just

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<v Speaker 2>gone to number one on the Australian Singles charts. What

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<v Speaker 2>does it mean in twenty twenty five to have that

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<v Speaker 2>sort of success.

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<v Speaker 3>It's a solid quest, my guy.

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<v Speaker 4>It's funny because you know, in this day and age,

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<v Speaker 4>it's quite hard to know, you know, how to kind

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<v Speaker 4>of make a song connect in any way, you know,

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<v Speaker 4>there's no real rhyme or reason anymore.

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<v Speaker 3>The Old Guard is kind of out.

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<v Speaker 4>There's an independent release, you know, there's no label backing,

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<v Speaker 4>and to see it resonate in this way but then

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<v Speaker 4>carry its own kind of steam and become its own thing,

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<v Speaker 4>it's an incredible thing.

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<v Speaker 3>I don't really have words because to me, it's kind

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<v Speaker 3>of be on the song.

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<v Speaker 4>Now people are soundtracking it for, you know, their babies

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<v Speaker 4>being born, their marriages, people passing away, people beating cancer,

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<v Speaker 4>all these things. It seems like this all encompassing scope

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<v Speaker 4>of humanity soundtracked by this song, and I'm just I'm

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<v Speaker 4>sitting back and watching the ride and just going, this

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<v Speaker 4>is nice to see some wholesome positivity and joy on

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<v Speaker 4>social media.

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<v Speaker 2>Yeah, it's very special. I am personally saw it for

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<v Speaker 2>the first time on TikTok.

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<v Speaker 3>Yeah.

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<v Speaker 2>At what point in the recording process do you start

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<v Speaker 2>thinking about social media? Like is it with you in

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<v Speaker 2>the studio? Is it something that comes after.

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<v Speaker 4>I think it should never come into play in the studio.

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<v Speaker 4>And it's funny because you know, I've been grateful enough

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<v Speaker 4>to say that music has been my job. I've been

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<v Speaker 4>doing it for like almost twenty years now. Professionally, and

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<v Speaker 4>you know, there's so many moments in the studio when

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<v Speaker 4>you're making something and there'll be someone who will be.

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<v Speaker 3>Like, oh yeah, like that'll be like a TikTok, you.

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<v Speaker 4>Know, and it's like, as soon as that's even brought

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<v Speaker 4>into the space, I feel like you may as well

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<v Speaker 4>just shoot the song in the head and throw it

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<v Speaker 4>out of the window, because I'd like, this song's a

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<v Speaker 4>good example of that.

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<v Speaker 3>This is this song was a love letter.

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<v Speaker 4>I wrote this as a love letter to my girlfriend,

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<v Speaker 4>and there was never a moment where I was like,

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<v Speaker 4>this is going to be a song that's released. It's

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<v Speaker 4>going to be a gift to my girlfriend that I love.

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<v Speaker 4>And through that process, I don't think there is any

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<v Speaker 4>space for thinking about the optics of people on TikTok

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<v Speaker 4>or you know, the optics of radio people or anything

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<v Speaker 4>like that that do come into one's mind when creating music.

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<v Speaker 3>Due to the commerce side of things, I don't know.

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<v Speaker 4>I think it's connected because it was just a love letter,

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<v Speaker 4>you know, But as far as the montages and compilations

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<v Speaker 4>of like people having these beautiful life moments, I've got

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<v Speaker 4>nothing to do with that. That's like, that's organic and

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<v Speaker 4>it's also just like I wouldn't know how to orchestrate

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<v Speaker 4>that if I tried, you know what I mean? What

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<v Speaker 4>I do know how to orchestrate is me dancing like

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<v Speaker 4>a dickhead in front of a camera. And I think

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<v Speaker 4>my favorite corners of the internet, as I think most

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<v Speaker 4>people should be other fun ones where it gets a

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<v Speaker 4>bit silly, and it's easy to get silly on TikTok,

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<v Speaker 4>and I.

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<v Speaker 3>Do enjoy that a lot.

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<v Speaker 2>Yeah, well you look at doing it, so thank you,

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<v Speaker 2>it's working, thank you. I want to turn now to

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<v Speaker 2>the charts. You've had a lot of chart success over

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<v Speaker 2>the years with picking Duck for someone who isn't in

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<v Speaker 2>the music industry. Why should anyone care about charts? And

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<v Speaker 2>does something like a chart topping album lead to more opportunities,

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<v Speaker 2>bigger budgets, festival bookings, things like that?

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<v Speaker 3>Solid question.

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<v Speaker 4>Yet again, I think any artists, where they like to

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<v Speaker 4>admit it or not, once flower at some point, you know,

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<v Speaker 4>you put a lot into a song or an album,

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<v Speaker 4>into your work, and then it's nice to be recognized

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<v Speaker 4>by the the powers that be, so to speak. And

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<v Speaker 4>I think you know there's a lot of people on

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<v Speaker 4>those boards, whether that's the Grammy Committee or that you know,

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<v Speaker 4>the ARIA Board. These are people that have really like

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<v Speaker 4>they've dedicated their lives to the music and the artists

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<v Speaker 4>that are in the sphere in that time and what's

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<v Speaker 4>happening within the culture, and it's kind of like, you know,

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<v Speaker 4>it's kind of just getting that, like, you know, we

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<v Speaker 4>see her, and we recognize that that is of quality

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<v Speaker 4>and of substance that we want to represent.

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<v Speaker 3>It's also just.

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<v Speaker 4>A representative figure of the data of saying, hey, well

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<v Speaker 4>you're up there because that many people listening to your

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<v Speaker 4>shit right now. So that's cool in the sense of

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<v Speaker 4>like whoa, what the fuck? That's crazy, But for me personally,

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<v Speaker 4>it hits on the deeper level just because, like I said,

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<v Speaker 4>I mean, I've never had a number one before and

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<v Speaker 4>this is completely independent, there's no label, and it all

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<v Speaker 4>happened for the people, you know, it wasn't me, you know,

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<v Speaker 4>like it just started going crazy, Like I thought my

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<v Speaker 4>phone was fucking glitching when I saw the videos start

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<v Speaker 4>going and then that kind of spiraled into people really

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<v Speaker 4>connecting with the song and that's a beautiful thing. So

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<v Speaker 4>to see it go number one, I was like, this

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<v Speaker 4>is insane. You know, but I mean what it means

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<v Speaker 4>to chart. I'm not sure because it's my first time,

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<v Speaker 4>so I still don't really know. Maybe in ten years

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<v Speaker 4>if I get another one, then I'll have a better

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<v Speaker 4>grasp on it, you know.

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<v Speaker 2>Yeah, Okay, we'll circle back, We'll do another phone circle back.

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<v Speaker 2>Yeah yeah, yeah, okay, perfect. Well, this month we've actually

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<v Speaker 2>seen some major changes to the way that the ARIA

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<v Speaker 2>charts are calculated. So I'm not sure if you're sorry,

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<v Speaker 2>but yep, starting from this week, the main charts have

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<v Speaker 2>been limited to just focus on songs from the past

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<v Speaker 2>two years.

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<v Speaker 3>Yeah. The idea there being.

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<v Speaker 2>That it is trying to better reflect contemporary music listening habits.

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<v Speaker 2>That means that legacy acts like Crowdit House, who were

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<v Speaker 2>number one last week now no longer on the same chart.

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<v Speaker 3>They've been moved.

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<v Speaker 2>Why do you think they've made those changes.

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<v Speaker 4>I can't answer why they've done that because I don't

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<v Speaker 4>know why. But why I think they should have done

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<v Speaker 4>it a while ago, and now it's great that they've

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<v Speaker 4>done it is because we all romanticize legacy and nostalgia

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<v Speaker 4>so much so to a fault.

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<v Speaker 3>Very Australian.

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<v Speaker 4>It's very Australian right, And there's nothing wrong with romanticizing

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<v Speaker 4>the past.

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<v Speaker 3>We all do it, we're all human.

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<v Speaker 4>But it really becomes to a fault when we're so

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<v Speaker 4>caught up on the past and when not looking at

0:10:25.320 --> 0:10:27.440
<v Speaker 4>what's happening on our doorstep right now. And there are

0:10:27.480 --> 0:10:31.000
<v Speaker 4>so many talented Australian artists that we'll never get that

0:10:31.040 --> 0:10:34.520
<v Speaker 4>shine because we're so hung up on crowded House. I mean,

0:10:34.520 --> 0:10:37.280
<v Speaker 4>the first of all, they're Kiwis and they're incredible, and

0:10:37.320 --> 0:10:38.160
<v Speaker 4>so ACDC.

0:10:38.240 --> 0:10:42.359
<v Speaker 3>They're incredible. You know, these are really really.

0:10:43.360 --> 0:10:46.280
<v Speaker 4>Magical artists that have contributed great art to the world

0:10:46.440 --> 0:10:49.520
<v Speaker 4>at large. But at the same time, you know, how

0:10:49.559 --> 0:10:54.920
<v Speaker 4>can we have another ACDC or crowded house without actually

0:10:55.000 --> 0:10:58.560
<v Speaker 4>nourishing what's here right now. So by doing that, I

0:10:58.559 --> 0:11:01.680
<v Speaker 4>think it's incredible. You know, it's giving new artists a

0:11:01.720 --> 0:11:04.360
<v Speaker 4>spot and a place, and I think there's a lot

0:11:04.400 --> 0:11:07.160
<v Speaker 4>more work to be done in that whole space, you know,

0:11:07.400 --> 0:11:10.600
<v Speaker 4>And I'm by no means the gatekeeper on any of that,

0:11:10.880 --> 0:11:14.240
<v Speaker 4>but I think it's definitely a large step in the

0:11:14.320 --> 0:11:18.880
<v Speaker 4>right direction as far as celebrating what's actually here right now,

0:11:18.960 --> 0:11:21.720
<v Speaker 4>especially in this country. There's so many great artists and

0:11:22.640 --> 0:11:25.120
<v Speaker 4>for a long time. This country has been caught up

0:11:25.200 --> 0:11:28.240
<v Speaker 4>on like, you know, the old guard of it all.

0:11:28.520 --> 0:11:33.360
<v Speaker 4>And that's cool, that's cool, but it ain't moving things forward.

0:11:33.840 --> 0:11:35.400
<v Speaker 4>And I think there's a way that we can do both.

0:11:35.600 --> 0:11:38.120
<v Speaker 4>You know, we definitely can do both. I mean, they

0:11:38.120 --> 0:11:41.280
<v Speaker 4>do that in America, you know, and they do it

0:11:41.320 --> 0:11:44.240
<v Speaker 4>in the UK. You know, it shows progress and even

0:11:44.280 --> 0:11:46.640
<v Speaker 4>though it might be you know, a fair bit o

0:11:46.679 --> 0:11:48.120
<v Speaker 4>a due, that's okay, it's good.

0:11:47.960 --> 0:11:49.400
<v Speaker 3>To see the people recognizing that.

0:11:49.880 --> 0:11:53.720
<v Speaker 4>And it's things like that that will really propel new music.

0:11:54.000 --> 0:11:54.160
<v Speaker 3>You know.

0:11:54.240 --> 0:11:56.240
<v Speaker 4>Those things are the things that really move the needle

0:11:56.240 --> 0:11:59.480
<v Speaker 4>as far as I concern. So I'm ecstatic for new

0:11:59.559 --> 0:12:00.880
<v Speaker 4>artists in sense for sure.

0:12:01.120 --> 0:12:03.640
<v Speaker 2>So that's an overwhelming endorsement of the changes, which is

0:12:03.679 --> 0:12:06.679
<v Speaker 2>great because I did actually reach out to Aria and

0:12:06.840 --> 0:12:09.960
<v Speaker 2>the CEO, Annabelle heard told me that dancing to taking

0:12:09.960 --> 0:12:11.680
<v Speaker 2>the number one spot this week is one of the

0:12:11.679 --> 0:12:14.200
<v Speaker 2>strongest signs that their new system is working.

0:12:14.480 --> 0:12:16.240
<v Speaker 3>I'll tell you good though, an absolute.

0:12:15.880 --> 0:12:19.040
<v Speaker 2>Win, she said. Kellie Holliday hitting number one is exactly

0:12:19.080 --> 0:12:21.520
<v Speaker 2>the kind of breakthrough these changes were designed to make

0:12:21.640 --> 0:12:22.400
<v Speaker 2>more visible.

0:12:22.840 --> 0:12:24.080
<v Speaker 3>What do you make of that?

0:12:24.080 --> 0:12:27.000
<v Speaker 4>That's awesome? First and foremost, that's cool. I didn't know

0:12:27.040 --> 0:12:32.120
<v Speaker 4>that you spoke to them. Yes, that's cool. I think, yeah,

0:12:32.160 --> 0:12:35.480
<v Speaker 4>it is interesting because for me, I'm really ecstatic about

0:12:35.520 --> 0:12:37.200
<v Speaker 4>it all as far as the charts. Back to your

0:12:37.280 --> 0:12:40.320
<v Speaker 4>question before and now to answer this one, it's like,

0:12:41.240 --> 0:12:43.520
<v Speaker 4>you know, this was really independent, This was a really

0:12:43.520 --> 0:12:46.280
<v Speaker 4>independent release, and a lot of people when they heard

0:12:46.320 --> 0:12:49.440
<v Speaker 4>the album and this song said we can't touch it,

0:12:49.480 --> 0:12:50.959
<v Speaker 4>we don't know what to do with it, we don't

0:12:51.000 --> 0:12:52.520
<v Speaker 4>think this is going to work here or there.

0:12:52.559 --> 0:12:54.080
<v Speaker 3>And we were like, okay, you know, that's cool whatever,

0:12:54.120 --> 0:12:55.480
<v Speaker 3>We're going to put it out anyway.

0:12:55.600 --> 0:12:57.520
<v Speaker 4>And then just kind of see those same people come

0:12:57.520 --> 0:12:59.199
<v Speaker 4>around and be like, oh no, no, no, we get it now.

0:12:59.240 --> 0:13:01.640
<v Speaker 4>It's just interesting thing that it kind of proves the

0:13:01.679 --> 0:13:04.880
<v Speaker 4>point that a lot of people won't know what they

0:13:04.960 --> 0:13:07.280
<v Speaker 4>think is good until it's really there and in front

0:13:07.320 --> 0:13:09.120
<v Speaker 4>of them, and they really kind of force to look

0:13:09.160 --> 0:13:11.200
<v Speaker 4>at it a bit. And I don't blame anyone for that.

0:13:11.280 --> 0:13:14.160
<v Speaker 4>I think that's human nature or human error for lack

0:13:14.200 --> 0:13:17.160
<v Speaker 4>of a better term. But I think it's kind of

0:13:17.320 --> 0:13:19.920
<v Speaker 4>historically cool in a way that like the first time

0:13:19.960 --> 0:13:22.440
<v Speaker 4>that they brought in that new rule where they've got

0:13:22.480 --> 0:13:23.880
<v Speaker 4>to get rid of the old stuff and it's got

0:13:23.920 --> 0:13:26.320
<v Speaker 4>to be new. I got to swing in there with

0:13:26.400 --> 0:13:28.680
<v Speaker 4>an independent release, no less, because you know, if you

0:13:28.679 --> 0:13:30.640
<v Speaker 4>look at those charts, a lot of them are with

0:13:30.800 --> 0:13:34.720
<v Speaker 4>major labels. So I'm really proud of that because it

0:13:34.800 --> 0:13:37.880
<v Speaker 4>shows that, like grass roots level, I think the people

0:13:37.880 --> 0:13:40.360
<v Speaker 4>are really dictating what's hold now more than ever, obviously

0:13:40.400 --> 0:13:45.240
<v Speaker 4>with social media, but to see that kind of influence

0:13:45.280 --> 0:13:48.679
<v Speaker 4>from the people bleed into these larger discussions such as

0:13:48.800 --> 0:13:52.760
<v Speaker 4>charts and what have you, it's like, it's dope, it's dope.

0:13:52.760 --> 0:13:54.880
<v Speaker 3>It feels like a bit of a I don't.

0:13:54.720 --> 0:13:56.520
<v Speaker 4>Want to use the word revolution, that's a bit heavy,

0:13:56.559 --> 0:14:00.800
<v Speaker 4>but it feels like a pleasant change, a new eraror so.

0:14:00.960 --> 0:14:03.160
<v Speaker 2>I think the idea that they had with the changes

0:14:03.320 --> 0:14:05.920
<v Speaker 2>was that it would give more visibility to new releases

0:14:05.960 --> 0:14:09.080
<v Speaker 2>like Dancing Too and other songs that are on the chart. Now,

0:14:09.360 --> 0:14:11.199
<v Speaker 2>how do you think that turning up on the charts

0:14:11.240 --> 0:14:13.280
<v Speaker 2>trickles down to the everyday listener like me?

0:14:14.080 --> 0:14:14.840
<v Speaker 3>Solid quest?

0:14:14.960 --> 0:14:17.640
<v Speaker 4>I think, I mean, I don't know, I guess if

0:14:17.679 --> 0:14:22.720
<v Speaker 4>something is up on the charts, then streaming services and

0:14:23.000 --> 0:14:26.120
<v Speaker 4>radio you would hope at least they would then be like, Okay,

0:14:26.120 --> 0:14:27.840
<v Speaker 4>we should probably give this a spin. You know, we

0:14:27.880 --> 0:14:30.080
<v Speaker 4>should probably give this a bit of shine or a

0:14:30.080 --> 0:14:32.560
<v Speaker 4>bit of time in the sun, which would then trickle

0:14:32.600 --> 0:14:32.960
<v Speaker 4>down to.

0:14:32.920 --> 0:14:33.600
<v Speaker 3>The person who.

0:14:33.760 --> 0:14:35.920
<v Speaker 4>You know, we all use streaming services in this day

0:14:35.960 --> 0:14:40.680
<v Speaker 4>and age, but I think it's representative of what's happening

0:14:40.720 --> 0:14:44.320
<v Speaker 4>within pop culture as well as you know now it's

0:14:44.400 --> 0:14:48.120
<v Speaker 4>like TikTok and Instagram, those things dictate pop culture fully.

0:14:48.360 --> 0:14:50.360
<v Speaker 4>You know, there's memes made about you know, what happened

0:14:50.400 --> 0:14:52.960
<v Speaker 4>to the VMA's, and that's all part of it. And

0:14:53.000 --> 0:14:55.640
<v Speaker 4>then through that those songs get streams and it kind

0:14:55.640 --> 0:14:57.800
<v Speaker 4>of trickles back and it's all just part of the

0:14:57.960 --> 0:14:59.560
<v Speaker 4>discussion around pop culture.

0:15:00.240 --> 0:15:00.440
<v Speaker 3>You know.

0:15:00.800 --> 0:15:03.800
<v Speaker 4>I can't answer what a chart position would do in

0:15:03.800 --> 0:15:07.280
<v Speaker 4>that sense. I just think it's more so representative of

0:15:07.360 --> 0:15:11.400
<v Speaker 4>where that piece of music is sitting in the zeitgeist

0:15:11.440 --> 0:15:12.080
<v Speaker 4>of culture.

0:15:12.240 --> 0:15:12.960
<v Speaker 3>And that's cool.

0:15:13.360 --> 0:15:15.400
<v Speaker 4>Like if that's a marker for that, then fuck yeah,

0:15:15.400 --> 0:15:17.360
<v Speaker 4>you know, so be it, because there should be little

0:15:17.360 --> 0:15:19.720
<v Speaker 4>markers I think. You know, even though it's cool to

0:15:19.760 --> 0:15:23.680
<v Speaker 4>be airy fairy about things, I'm a pretty strong supporter

0:15:23.720 --> 0:15:26.200
<v Speaker 4>of like, yeah, we should have a bit of a bit.

0:15:26.040 --> 0:15:27.680
<v Speaker 3>Of a system somewhere. You know.

0:15:27.800 --> 0:15:31.080
<v Speaker 4>That kind of just is like, let's talk about sales

0:15:31.080 --> 0:15:33.800
<v Speaker 4>because you know, speaking of ACDC, they had the second

0:15:34.200 --> 0:15:36.560
<v Speaker 4>highest selling record of all time with Back in.

0:15:36.520 --> 0:15:38.680
<v Speaker 3>Black, which is fucking wild.

0:15:38.760 --> 0:15:40.560
<v Speaker 4>I only found that out like a year ago, and

0:15:40.600 --> 0:15:43.360
<v Speaker 4>I'm born and raised Camber, Australia. It's like, we should

0:15:43.360 --> 0:15:46.040
<v Speaker 4>be talking about that shit more, you know, which is

0:15:46.040 --> 0:15:50.160
<v Speaker 4>interesting because we're so in love with legacy, yet we don't.

0:15:50.400 --> 0:15:52.880
<v Speaker 4>If I was taught that shit in school, I'd be

0:15:52.920 --> 0:15:55.480
<v Speaker 4>fucking angus young junior ten years ago, you know what

0:15:55.520 --> 0:15:58.200
<v Speaker 4>I mean. Like, but these are the things that are

0:15:58.200 --> 0:16:01.600
<v Speaker 4>super important, and like stats like that do make things

0:16:02.040 --> 0:16:02.840
<v Speaker 4>more believable.

0:16:03.080 --> 0:16:04.800
<v Speaker 3>You know, you kind of need a number every now

0:16:04.800 --> 0:16:07.120
<v Speaker 3>and then to be like, oh shit, that's legit. We're

0:16:07.120 --> 0:16:08.520
<v Speaker 3>in a weird time with music in general.

0:16:08.560 --> 0:16:11.880
<v Speaker 4>It's an exciting time, but a strange time nonetheless, because

0:16:11.880 --> 0:16:13.960
<v Speaker 4>nobody really knows where to pick it. You can't really

0:16:14.640 --> 0:16:16.920
<v Speaker 4>you know, everyone's pissing in the wind and in the

0:16:17.040 --> 0:16:19.440
<v Speaker 4>dark at the same down time, which is fun.

0:16:20.160 --> 0:16:22.880
<v Speaker 2>That's what I think is interesting about this whole discussion

0:16:23.000 --> 0:16:27.400
<v Speaker 2>is that bodies like Aria grappling with habit measure. What

0:16:27.560 --> 0:16:29.840
<v Speaker 2>is popular right now. It used to be a lot easier.

0:16:30.080 --> 0:16:33.520
<v Speaker 2>What's on the radio? What are people buying physically in stores?

0:16:33.600 --> 0:16:36.240
<v Speaker 2>So it is like one that we will continue to

0:16:36.240 --> 0:16:39.600
<v Speaker 2>watch as it changes. Just to your point about people

0:16:39.640 --> 0:16:43.160
<v Speaker 2>discovering your music through social media, Yeah, can I ask

0:16:43.640 --> 0:16:45.640
<v Speaker 2>how do you personally discover new music?

0:16:46.400 --> 0:16:46.880
<v Speaker 3>Ah?

0:16:47.080 --> 0:16:50.120
<v Speaker 4>Word of mouth seems to be the one way I

0:16:50.160 --> 0:16:52.080
<v Speaker 4>discovered in many ways, but the one way that I've

0:16:52.120 --> 0:16:55.560
<v Speaker 4>found I really listened to that piece of music and

0:16:55.600 --> 0:16:58.240
<v Speaker 4>I go, you know, I'll give it my all is

0:16:58.320 --> 0:17:00.640
<v Speaker 4>word of mouth through people that I really fuck with,

0:17:00.760 --> 0:17:03.680
<v Speaker 4>like people that I love, or you know, people that

0:17:03.800 --> 0:17:05.760
<v Speaker 4>I look up to, or people that I really I

0:17:05.880 --> 0:17:09.359
<v Speaker 4>know that their taste level is like their reference points

0:17:09.359 --> 0:17:11.879
<v Speaker 4>are fucking bang on because I know they're not going

0:17:11.920 --> 0:17:12.560
<v Speaker 4>to give me a dud.

0:17:13.240 --> 0:17:15.160
<v Speaker 3>And if it's something I haven't heard of, I'll run

0:17:15.200 --> 0:17:15.600
<v Speaker 3>to that.

0:17:15.640 --> 0:17:17.679
<v Speaker 4>Piece of music and I'll sit there and absorb it

0:17:17.720 --> 0:17:20.520
<v Speaker 4>all with my eyes closed, and then I'll be like yeah, okay,

0:17:20.520 --> 0:17:22.720
<v Speaker 4>and then I'll fucking hyper fixate on it for a week.

0:17:23.119 --> 0:17:25.160
<v Speaker 4>And that's a good way to digest music. I mean,

0:17:25.160 --> 0:17:27.359
<v Speaker 4>that's my way of digesting music. Everyone's different.

0:17:27.640 --> 0:17:29.960
<v Speaker 2>What's going Number One on Adam Heade's phone right now.

0:17:30.200 --> 0:17:30.800
<v Speaker 3>Well, it's funny.

0:17:30.840 --> 0:17:33.000
<v Speaker 4>Right now, I'm just listening to Lennar Cohen back to

0:17:33.040 --> 0:17:34.960
<v Speaker 4>back to back. I think Lennard co I'm pretty convinced

0:17:35.040 --> 0:17:36.879
<v Speaker 4>Lennar Cohen is the closest thing we have to God.

0:17:38.080 --> 0:17:40.560
<v Speaker 3>Big call, big call, but a true call in my eyes.

0:17:40.880 --> 0:17:41.560
<v Speaker 3>I just wanted to.

0:17:41.480 --> 0:17:45.800
<v Speaker 2>Wrap up by talking about the future. The ARI CEO

0:17:45.960 --> 0:17:48.040
<v Speaker 2>also told us that it can be difficult for local

0:17:48.119 --> 0:17:50.480
<v Speaker 2>artists to break through and what she called a competitive

0:17:50.520 --> 0:17:55.240
<v Speaker 2>global music landscape. So there's probably teenagers listening to the

0:17:55.280 --> 0:17:59.000
<v Speaker 2>podcast today that might be considering a career in music.

0:18:00.119 --> 0:18:03.879
<v Speaker 2>Any advice about overcoming barriers such as a competitive global

0:18:03.920 --> 0:18:04.960
<v Speaker 2>media landscape.

0:18:05.119 --> 0:18:07.439
<v Speaker 4>Well, first of all, anyone that is listening that is

0:18:07.640 --> 0:18:11.560
<v Speaker 4>creating music, I salute you. The pursuit of creativity is

0:18:11.720 --> 0:18:14.720
<v Speaker 4>never anyone. A torturous one and a very rewarding one,

0:18:15.800 --> 0:18:18.919
<v Speaker 4>and it don't get any easier. It's always hard, but

0:18:18.960 --> 0:18:20.840
<v Speaker 4>it is fun when you have those breakthroughs. And I

0:18:20.880 --> 0:18:24.920
<v Speaker 4>think it gets harder and harder in the sense that, yes,

0:18:25.000 --> 0:18:27.919
<v Speaker 4>it feels like if you're in Australia creating music right now,

0:18:28.520 --> 0:18:32.280
<v Speaker 4>you're up against you know, the world literally, But what

0:18:32.320 --> 0:18:35.600
<v Speaker 4>I will say is, never stop because of that, because

0:18:35.600 --> 0:18:37.080
<v Speaker 4>at the end of the day, good art will always

0:18:37.160 --> 0:18:40.080
<v Speaker 4>penetrate and will always get sometime in the light.

0:18:40.680 --> 0:18:41.440
<v Speaker 3>It always will.

0:18:42.000 --> 0:18:43.880
<v Speaker 4>And I know it feels like you're falling on deaf

0:18:43.960 --> 0:18:47.240
<v Speaker 4>ears and your music's getting thrown in the dark, or

0:18:47.280 --> 0:18:49.159
<v Speaker 4>your art or your movies or whatever it is that

0:18:49.200 --> 0:18:53.960
<v Speaker 4>you're creating. But it sounds so corny, But the actual

0:18:54.080 --> 0:18:57.080
<v Speaker 4>journey of the creation itself is the pleasant part. That's

0:18:57.119 --> 0:19:00.120
<v Speaker 4>where you get all the joy and all the beauty

0:19:00.160 --> 0:19:03.760
<v Speaker 4>out of Once you've done that, it's out of your control,

0:19:03.880 --> 0:19:06.240
<v Speaker 4>it really is. You know, you can do a million interviews,

0:19:06.760 --> 0:19:09.080
<v Speaker 4>you can sign to a big record label, or you

0:19:09.119 --> 0:19:12.280
<v Speaker 4>can do a stunt where you jump off the Sydney

0:19:12.320 --> 0:19:14.800
<v Speaker 4>Harbor Bridge naked to promote your music. You can do

0:19:14.840 --> 0:19:16.840
<v Speaker 4>whatever you want, but at the end of the day,

0:19:16.880 --> 0:19:19.879
<v Speaker 4>it's really up to the people you know that will

0:19:19.960 --> 0:19:23.760
<v Speaker 4>really decide what happens from there. If you enjoy what

0:19:23.800 --> 0:19:27.080
<v Speaker 4>you're doing, keep doing it because you should never be

0:19:27.119 --> 0:19:31.320
<v Speaker 4>discouraged by algorithms or you know, data or numbers or

0:19:31.320 --> 0:19:34.080
<v Speaker 4>what people tell you, because you know, some of the

0:19:34.160 --> 0:19:36.679
<v Speaker 4>greatest pieces of art have been made by people that

0:19:36.720 --> 0:19:39.879
<v Speaker 4>were constantly pushed down, you know, but they kept going.

0:19:40.200 --> 0:19:44.639
<v Speaker 4>And I think perseverance is the most potent antidote to

0:19:44.680 --> 0:19:46.080
<v Speaker 4>those kind of mentalities.

0:19:46.119 --> 0:19:49.000
<v Speaker 3>You know, if you just keep going, it'll work itself out.

0:19:49.040 --> 0:19:50.560
<v Speaker 4>And it is hard, you know, I'm not saying it's

0:19:50.560 --> 0:19:53.400
<v Speaker 4>a walk in the park by no means, especially people

0:19:53.480 --> 0:19:54.120
<v Speaker 4>ain't got cash.

0:19:54.200 --> 0:19:54.960
<v Speaker 3>It costs money.

0:19:55.640 --> 0:20:00.720
<v Speaker 4>Shit's hard, But what's harder is sitting there wishing that

0:20:00.800 --> 0:20:02.840
<v Speaker 4>you did that shit. You know, there's always a way,

0:20:03.200 --> 0:20:07.640
<v Speaker 4>and you find that way, pursue that way, you can

0:20:07.640 --> 0:20:08.360
<v Speaker 4>get it all day.

0:20:08.880 --> 0:20:11.119
<v Speaker 2>Well, that's a beautiful message turned on.

0:20:11.520 --> 0:20:15.360
<v Speaker 4>Yeah, it's a poem.

0:20:14.200 --> 0:20:20.120
<v Speaker 2>Adam Hide, Kelly Holiday, thank you for joining the Daily.

0:20:20.280 --> 0:20:22.320
<v Speaker 3>Thank you very much. It's a pledge treasure.

0:20:23.200 --> 0:20:25.760
<v Speaker 1>That was a fabulous interview, Elliott. Thanks so much to

0:20:25.960 --> 0:20:28.760
<v Speaker 1>Adam Hyde for joining us, and thank you for joining

0:20:28.800 --> 0:20:31.240
<v Speaker 1>us too on the Daily OS. We'll be back again

0:20:31.359 --> 0:20:34.640
<v Speaker 1>with this evening's headlines and then once again on Monday

0:20:34.680 --> 0:20:37.560
<v Speaker 1>coming into your feed with another deep dive. Until then,

0:20:37.760 --> 0:20:38.680
<v Speaker 1>have a great weekend.

0:20:42.960 --> 0:20:45.240
<v Speaker 2>My name is Lily Maddon and I'm a proud Dunda

0:20:45.480 --> 0:20:48.040
<v Speaker 2>Bungelung Calcottin woman from Gadigol Country.

0:20:48.880 --> 0:20:52.000
<v Speaker 1>The Daily oz acknowledges that this podcast is recorded on

0:20:52.040 --> 0:20:54.520
<v Speaker 1>the lands of the Gadigol people and pays respect to

0:20:54.600 --> 0:20:57.280
<v Speaker 1>all Aboriginal and Torres Strait island and nations.

0:20:57.560 --> 0:21:00.520
<v Speaker 2>We pay our respects to the first peoples of these countries,

0:21:00.640 --> 0:21:01.800
<v Speaker 2>both past and present.