WEBVTT - I asked a LinkedIn insider how to actually stand out on LinkedIn in 2026 0:00:00.080 --> 0:00:02.400 And that is what I will tell you. As a 0:00:02.480 --> 0:00:05.720 creator myself on the platform has been the single most 0:00:05.720 --> 0:00:08.840 helpful thing for me to help my posts find engagement. 0:00:09.880 --> 0:00:13.880 That was Jesse Hemple, Senior editor at Large at LinkedIn 0:00:14.080 --> 0:00:17.639 and host of the award winning podcast Hello Monday. So 0:00:17.800 --> 0:00:21.160 if anyone knows what actually moves the needle on LinkedIn, 0:00:21.760 --> 0:00:25.640 it is Jesse. When it comes to LinkedIn, I wonder 0:00:25.640 --> 0:00:30.200 if you can relate to this experience. You post something 0:00:30.360 --> 0:00:33.400 that you're really proud of and spent quite a while writing, 0:00:33.960 --> 0:00:37.640 watch it get all of five likes and one comment, 0:00:37.800 --> 0:00:40.680 which was from your coworker who you specifically asked if 0:00:40.720 --> 0:00:43.680 they could comment to help with reach, and then you wonder, 0:00:44.120 --> 0:00:47.800 what on earth am I doing wrong? Jesse and I 0:00:47.960 --> 0:00:51.879 get into all of it. How AI is reshaping what 0:00:51.920 --> 0:00:54.400 it means to even have a voice, whether that be 0:00:54.480 --> 0:00:57.600 on LinkedIn, in your writing and in your career. We 0:00:57.760 --> 0:01:01.200 talk about why your LinkedIn profile is doing more heavy 0:01:01.240 --> 0:01:04.600 lifting than any post you will ever write, and the 0:01:04.640 --> 0:01:08.199 best way to stand out on LinkedIn. In twenty twenty six, 0:01:16.840 --> 0:01:20.560 Welcome to How I Work, a show about habits, rituals, 0:01:20.600 --> 0:01:24.520 and strategies for optimizing your day I'm your host, doctor 0:01:24.560 --> 0:01:25.560 Amantha imber. 0:01:29.760 --> 0:01:30.000 Jesse. 0:01:30.400 --> 0:01:34.520 You are a senior editor at large at LinkedIn. What 0:01:34.560 --> 0:01:36.880 does that mean that you actually do all day? 0:01:37.200 --> 0:01:39.440 I think that's such a great question. Even as you 0:01:39.560 --> 0:01:41.920 said it, I thought, wow, that sounds important. I wonder 0:01:41.920 --> 0:01:44.080 what that person does. And thank you so much for 0:01:44.120 --> 0:01:48.080 having me on your show. I am a longtime media 0:01:48.160 --> 0:01:52.600 person and my role here at LinkedIn is to help 0:01:53.000 --> 0:01:57.640 shape every facet of how LinkedIn's platform can bring trusted 0:01:57.800 --> 0:02:02.040 information to its members. It's essentially to extend everything that 0:02:02.080 --> 0:02:04.680 I learned in media during my twenty five years as 0:02:04.720 --> 0:02:08.560 we're working as a tech journalist before I came here. Okay, 0:02:09.080 --> 0:02:12.200 that's the big answer, But the actual practical what do 0:02:12.280 --> 0:02:14.120 I do every day? I mean, like after I've had 0:02:14.120 --> 0:02:16.280 my cup of coffee and said hello to the people 0:02:16.360 --> 0:02:20.280 I work with. In part, I am recording a lot 0:02:20.320 --> 0:02:23.639 of our outward facing shows. So that is our career podcast, 0:02:23.760 --> 0:02:27.160 Hello Monday. That is our incredible material that we are 0:02:27.200 --> 0:02:31.120 making available to premium members, our workshops, our shows. We 0:02:31.200 --> 0:02:33.560 have a great new show called in the Room Live 0:02:33.639 --> 0:02:37.840 for premium members. And that is any writing that we do, 0:02:38.160 --> 0:02:42.320 any audio bits that we do, and we're always experimenting here. Okay, 0:02:42.400 --> 0:02:44.800 So if you think of three buckets, that's one bucket. 0:02:45.240 --> 0:02:49.799 The second bucket is to think critically about how we 0:02:49.880 --> 0:02:53.320 can be supporting creators out there. You know, this is 0:02:53.480 --> 0:02:57.720 a moment when every professional can grow by thinking of 0:02:57.880 --> 0:03:01.040 themselves as a creator. And some of those creators, they 0:03:01.080 --> 0:03:05.920 are big names. They're folks like Mel Robbins, Amantha Imber, 0:03:06.080 --> 0:03:10.040 people who you just hope to emulate as you develop 0:03:10.080 --> 0:03:13.200 your strategy. That's part of what I'm talking about, but 0:03:13.360 --> 0:03:16.840 not at all everyone that I'm talking about. It's my 0:03:17.000 --> 0:03:20.640 conviction that everybody who is a working professional in today's 0:03:20.760 --> 0:03:24.079 landscape has a lot to benefit by thinking of themselves 0:03:24.080 --> 0:03:27.919 as a creator in the social media ecosystem. So that's 0:03:27.960 --> 0:03:31.519 the second bucket. And then the third bucket, Amantha, we 0:03:31.560 --> 0:03:34.560 have this incredible team of people who sit on our 0:03:34.639 --> 0:03:38.400 content team here at LinkedIn. We actually have hundreds of 0:03:38.440 --> 0:03:42.280 people who are paying close attention to how news moves 0:03:42.520 --> 0:03:46.520 on our platform. And I get to take a role 0:03:46.720 --> 0:03:50.640 in shaping that, in working with the young people coming 0:03:50.720 --> 0:03:54.520 up in our system, in transferring my values around what 0:03:54.640 --> 0:03:57.960 good editorial work looks like to that group of people 0:03:57.960 --> 0:03:58.440 coming up. 0:03:58.480 --> 0:04:00.760 That's great like I imagine that's very much of your 0:04:00.800 --> 0:04:05.240 world involves consuming content from different sources, and obviously a 0:04:05.240 --> 0:04:07.240 lot from LinkedIn, but I imagine a lot from all 0:04:07.240 --> 0:04:09.440 over the place. I would love to know where are 0:04:09.480 --> 0:04:12.840 your go to sources for keeping up with the world 0:04:13.080 --> 0:04:14.520 of work, which is so big. 0:04:15.960 --> 0:04:18.920 I love that you ask that. I mean, I'll tell 0:04:18.920 --> 0:04:22.119 you that my go to source. And I'm not saying 0:04:22.160 --> 0:04:24.800 this because I work for LinkedIn but is LinkedIn and 0:04:25.000 --> 0:04:27.440 is not in fact the voices of people like me, 0:04:27.600 --> 0:04:30.040 but that everyday people who are writing about. 0:04:29.800 --> 0:04:31.480 Their experiences in the job market. 0:04:32.160 --> 0:04:34.480 And I will also tell you that I try really 0:04:34.520 --> 0:04:39.720 hard to take in information from everywhere. I read the 0:04:39.800 --> 0:04:42.920 New York Times, but I also make sure that I'm 0:04:42.960 --> 0:04:48.760 reading the Financial Times, a Washington Post, a number of newspapers, 0:04:48.800 --> 0:04:52.640 so traditional newspapers. I also pay attention to so many 0:04:52.680 --> 0:04:55.680 creators who are actually filtering the news for me. You know, 0:04:55.720 --> 0:04:57.880 I'll tell you my favorite, and I have read him 0:04:57.880 --> 0:05:00.599 for a long time. There's a guy named and Dave 0:05:00.800 --> 0:05:05.920 Pell who pens a daily newsletter called Next Draft. And 0:05:06.160 --> 0:05:08.800 this newsletter has been coming out since Substack was a 0:05:08.880 --> 0:05:13.240 dream in somebody's mind. And he summarizes every day. He 0:05:13.320 --> 0:05:16.080 calls himself the managing editor of the Internet, and he 0:05:16.160 --> 0:05:18.760 is also super funny, and he summarizes every day the 0:05:18.760 --> 0:05:21.920 most important stories and gives highlights of them and tells 0:05:21.960 --> 0:05:24.560 you where to go deeper. It's actually my front door 0:05:24.680 --> 0:05:25.200 every morning. 0:05:25.440 --> 0:05:25.760 Wow. 0:05:25.839 --> 0:05:26.520 I love that too. 0:05:26.680 --> 0:05:30.800 I am gonna hunt down that substack next draft. So 0:05:31.200 --> 0:05:34.960 I'm always curious for people that are creating content for Litty, 0:05:35.080 --> 0:05:37.279 You're obviously consuming a lot of content and you're creating 0:05:37.320 --> 0:05:41.960 a lot of content. How has AI influenced things for you? Like, 0:05:42.000 --> 0:05:46.040 I'm curious, where do you absolutely lean into AI and 0:05:46.120 --> 0:05:49.120 where are your hardlines saying no, no, this is a 0:05:49.200 --> 0:05:49.719 human job. 0:05:50.800 --> 0:05:52.720 Well, first of all, I'd like to say that I 0:05:52.760 --> 0:05:56.440 am a tech optimist at my core. I believe firmly 0:05:56.560 --> 0:05:59.960 that AI offers the most opportunity that we have for 0:06:00.080 --> 0:06:03.760 solving some of our largest problems in the world. Right 0:06:04.560 --> 0:06:07.600 But this moment that we're in that is about developing. 0:06:08.400 --> 0:06:10.719 It is a moment where there's a lot of unknown 0:06:10.800 --> 0:06:13.080 and a lot of uncertainty. And what that has meant 0:06:13.080 --> 0:06:15.240 for me and my practice is that I'm early to 0:06:15.320 --> 0:06:16.080 rush at everything. 0:06:16.839 --> 0:06:18.440 And then about two. 0:06:18.320 --> 0:06:20.880 Weeks after I try it, I usually figure out can't 0:06:20.960 --> 0:06:24.960 use AI for that that's not there or that's working 0:06:25.040 --> 0:06:27.839 really well, I'm going to lean in there. So one 0:06:27.880 --> 0:06:30.080 great example is that, like in the early days, I 0:06:30.120 --> 0:06:32.560 was like, oh, well, maybe this AI could I could 0:06:32.640 --> 0:06:37.000 train AI on every episode of Hello Monday I've ever published, 0:06:37.040 --> 0:06:39.320 and AI could like write the openings of the. 0:06:39.279 --> 0:06:43.120 Episodes for me. That's a terrible idea, but I didn't 0:06:43.160 --> 0:06:44.120 know it till I tried it. 0:06:44.320 --> 0:06:47.440 Right, it turns out that in my experience, AI is 0:06:48.160 --> 0:06:51.520 not a great writer, and even for me, and only 0:06:51.560 --> 0:06:54.960 for me, perhaps not a great writer of first drafts. 0:06:55.560 --> 0:07:00.200 That really AI's opportunity for me, let's start with writing 0:07:01.000 --> 0:07:04.400 is to push my thinking and it is always a 0:07:04.480 --> 0:07:08.320 useful exercise, even though it is a little harder. It's 0:07:08.320 --> 0:07:10.960 always a useful exercise for me to stare at an 0:07:10.960 --> 0:07:15.200 empty page, turn off all of my notifications, and be 0:07:15.520 --> 0:07:18.480 uncomfortable for an hour and get a lot of stuff 0:07:18.520 --> 0:07:21.560 down that I am not proud of, and then give 0:07:21.560 --> 0:07:24.160 it to the AI and say what am I missing here? 0:07:24.640 --> 0:07:28.160 Or how might Amantha think about this that is different 0:07:28.200 --> 0:07:30.600 than the way that I'm thinking about this. So that 0:07:30.720 --> 0:07:32.440 is one way that I use it in my writing. 0:07:33.120 --> 0:07:36.360 But that's really only the beginning of what I'm thinking 0:07:36.400 --> 0:07:38.320 about when I think about how that I use these 0:07:38.360 --> 0:07:42.960 tools in my workflow. We also increasingly can use these 0:07:43.000 --> 0:07:47.200 tools to edit parts of our video podcast. So Hello 0:07:47.280 --> 0:07:51.280 Monday exists in video form and we publish it on 0:07:51.320 --> 0:07:54.720 LinkedIn and on YouTube, and I know that most of 0:07:54.760 --> 0:07:57.080 the folks who listen to our show really have an 0:07:57.160 --> 0:08:00.360 audio relationship with it, but I'm also very in interested 0:08:00.400 --> 0:08:03.960 in what the video can be over time. We were 0:08:04.080 --> 0:08:07.200 able to actually bring down the editing process on that 0:08:07.320 --> 0:08:11.440 thirty minute episode from a full day of a human 0:08:11.600 --> 0:08:15.440 editor's time to closer to an hour of that time 0:08:15.840 --> 0:08:19.680 through using an AI program to do a first. 0:08:19.440 --> 0:08:22.000 Pass, WHICHI program is this Jesse. 0:08:22.600 --> 0:08:24.960 I don't want to say the name of it, only 0:08:25.000 --> 0:08:28.120 because I don't want to advertise for this particular software, 0:08:28.160 --> 0:08:30.400 and there are now many softwares who will do this. 0:08:30.600 --> 0:08:33.000 The bigger point here is that I think that this 0:08:33.080 --> 0:08:36.680 is a particularly great use of the software because I 0:08:36.720 --> 0:08:40.000 am having the conversation, I know what I want the 0:08:40.040 --> 0:08:43.680 conversation to say, and because the video product it isn't 0:08:43.679 --> 0:08:46.240 the first product of import for us. It's not where 0:08:46.240 --> 0:08:48.400 we're trying to stand out or make a difference. It's 0:08:48.440 --> 0:08:51.560 simply something we want to have in our portfolio. It's 0:08:51.600 --> 0:08:54.480 truly a gift of automation, and that to me is 0:08:54.520 --> 0:08:57.160 like AI for the most part, where it helps me 0:08:57.320 --> 0:09:02.080 right now is automating thing. It is not doing any 0:09:02.120 --> 0:09:05.160 thinking for me. And in fact, when I begin to 0:09:05.200 --> 0:09:08.120 rely on it in any facet of my professional life 0:09:08.679 --> 0:09:12.320 to push the thinking, to do the thinking, I always 0:09:12.360 --> 0:09:14.960 fall down. Now, we can have this conversation again in 0:09:15.000 --> 0:09:18.320 six months and I will give you probably an entirely 0:09:18.320 --> 0:09:20.520 different answer. But that is okay with me, because this 0:09:20.559 --> 0:09:23.080 is the moment when we are supposed to be learning, 0:09:23.360 --> 0:09:25.679 and the only way that we can learn is actually 0:09:25.720 --> 0:09:27.360 to deploy it in our own practice. 0:09:27.440 --> 0:09:28.199 I mean, how have. 0:09:28.360 --> 0:09:33.360 You navigated the arrival of AI as a creative as 0:09:33.400 --> 0:09:34.800 somebody making a show? 0:09:35.200 --> 0:09:37.720 Where do you deploy the tool and where do you 0:09:37.760 --> 0:09:38.560 back off the tool? 0:09:38.840 --> 0:09:42.840 Yeah, it's something I think about, gosh, like every day, 0:09:42.960 --> 0:09:45.360 I would say. So. I've got a couple of businesses 0:09:45.400 --> 0:09:47.800 and one of them is an AI training company, and 0:09:48.240 --> 0:09:50.920 every Monday, in How I Work feed, we release an 0:09:50.960 --> 0:09:54.600 episode that is just about Hey, I tips and how 0:09:54.640 --> 0:09:56.320 we using it at work and how to get more 0:09:56.360 --> 0:09:58.120 out of it. So I think about it a lot. 0:09:58.240 --> 0:09:59.880 I experiment a lot. 0:10:00.160 --> 0:10:01.560 As a writer. 0:10:02.520 --> 0:10:06.559 I always feel that as a human I'm not using 0:10:06.640 --> 0:10:10.480 AI to, as you said, do that first draft. And 0:10:10.520 --> 0:10:14.080 I mean that metaphorically, like I've just written my fifth 0:10:14.080 --> 0:10:16.640 book and gearing up for the launch of that, and 0:10:17.040 --> 0:10:20.280 I remember, like in the sort of early ideation parts 0:10:20.320 --> 0:10:22.720 of the book where I was just really struggling with 0:10:22.800 --> 0:10:25.520 the structure and really struggling with how are these ideas 0:10:25.520 --> 0:10:28.319 that I've got in my head going to fit together? 0:10:28.679 --> 0:10:31.240 I went on so many walks with my AI, and 0:10:31.280 --> 0:10:33.599 I tried different prompts with the AI, like sometimes I 0:10:33.640 --> 0:10:37.520 would get it to interview me and not give me 0:10:38.000 --> 0:10:42.000 any ideas, like not contribute to the idea generation process. 0:10:42.040 --> 0:10:44.360 Other times I would ideate with it and then I 0:10:44.520 --> 0:10:48.400 compare results, and I still feel, like, you know, in 0:10:48.440 --> 0:10:52.080 that early stage of creating content, the things that are 0:10:52.080 --> 0:10:55.240 coming from my brain are the things that I really 0:10:55.240 --> 0:10:58.120 need to lock in on. I then have different workflows 0:10:58.120 --> 0:11:00.839 where it comes to editing, like I was working on 0:11:01.920 --> 0:11:04.760 Publicist at the moment at Penguin, is pitching to different 0:11:04.800 --> 0:11:07.360 media outlets and do you want an extract of the book, 0:11:07.400 --> 0:11:09.960 and you know, a pretty big media outlet said, I'd 0:11:09.960 --> 0:11:11.679 love a month to write something, but it needs to 0:11:11.679 --> 0:11:13.920 be original but still around the theme of the book. 0:11:14.000 --> 0:11:17.840 And I thought, well, that's interesting. What an interesting challenge 0:11:17.840 --> 0:11:20.480 to try me as a human writing that versus where 0:11:20.480 --> 0:11:22.640 do I get AI to write that? And I thought, well, 0:11:22.960 --> 0:11:25.720 as a human, I need to write the first draft. 0:11:25.720 --> 0:11:29.280 And then I played around with Okay, I'll prompt AI 0:11:29.679 --> 0:11:33.200 to be an editor of this publication and give me 0:11:33.240 --> 0:11:37.080 a critique on the draft. And some of that was good, 0:11:37.120 --> 0:11:39.520 some of that was not. Something I find I'm always 0:11:39.600 --> 0:11:42.240 doing now with final drafts. Is it's a skill that 0:11:42.240 --> 0:11:46.080 I've got in claud that's like an anti AI skill 0:11:46.120 --> 0:11:49.360 where it goes through my writing and it says, this 0:11:49.480 --> 0:11:52.439 is what sounds like it's written by AI, because, as 0:11:52.440 --> 0:11:54.959 I'm sure you would appreciate as a writer, some of 0:11:55.000 --> 0:11:57.640 the things that we naturally do are now baked into 0:11:57.679 --> 0:12:00.559 AI and their AI tells, which is so far when 0:12:00.559 --> 0:12:04.160 it's that's how I write. Oh man, I used to 0:12:04.240 --> 0:12:07.160 use so many M dashes and now like I'm you know, 0:12:07.240 --> 0:12:08.520 relying more on brackets. 0:12:08.600 --> 0:12:11.160 I just took the phrase here's the thing out of 0:12:11.160 --> 0:12:13.199 an essay that I was writing right before we were 0:12:13.200 --> 0:12:15.280 on this call, because I thought, well, I'm not allowed 0:12:15.280 --> 0:12:16.840 to use that. Cloud took that from me. 0:12:17.000 --> 0:12:20.000 You can't use that. I know, I know. It's so sad. 0:12:20.120 --> 0:12:23.080 I used to say that as well corrective antithesis. I've 0:12:23.080 --> 0:12:25.360 heard it called a few things like it's not this, 0:12:25.440 --> 0:12:28.800 it's that, referred to as several things. I use that 0:12:28.920 --> 0:12:30.959 a lot in my writing, and it's funny. 0:12:30.960 --> 0:12:31.480 I was aware of that. 0:12:31.520 --> 0:12:34.120 I was recently recording the audiobook of the Energy Game, 0:12:34.679 --> 0:12:38.199 and whenever I came across that, I'm like, oh, man, 0:12:38.480 --> 0:12:39.120 that sounds like. 0:12:39.040 --> 0:12:41.440 Hey, I write that, but I actually wrote that. 0:12:41.520 --> 0:12:44.640 And so I find that having that skill can help 0:12:44.720 --> 0:12:47.560 me get rid of the things that I would naturally 0:12:47.679 --> 0:12:50.680 use as a human writer, so that people don't read 0:12:50.760 --> 0:12:53.440 my work and go, ah, it looks like AI just 0:12:53.480 --> 0:12:56.160 wrote that when I didn't write that. And that's the 0:12:56.200 --> 0:12:58.720 worst when you was a human writer and people think 0:12:58.760 --> 0:13:01.000 AI wrote it because you trually use some of those 0:13:01.040 --> 0:13:04.640 AI tells, so that I find frustrating. 0:13:04.880 --> 0:13:07.440 I think it is amazing that you have written a 0:13:07.480 --> 0:13:11.120 book against the backdrop of this right now. And I 0:13:11.200 --> 0:13:14.760 say that because the writer in me is struggling right now. 0:13:15.000 --> 0:13:18.880 It's struggling both with how do I identify my voice and 0:13:19.080 --> 0:13:22.240 find a thing to say that it's mine in this world, 0:13:22.720 --> 0:13:25.960 and also who's around to read it. I don't want 0:13:25.960 --> 0:13:28.040 to be read by a bunch of agents. I want 0:13:28.080 --> 0:13:30.520 to use my writing to be a tool to be 0:13:30.559 --> 0:13:33.880 in conversation with people. You know, I wrote a book 0:13:33.880 --> 0:13:35.040 that came out in twenty twenty two. 0:13:35.120 --> 0:13:35.200 Now. 0:13:35.240 --> 0:13:37.360 It was a personal book, it was a memoir. It 0:13:37.400 --> 0:13:41.520 was very personal project. But that book became a tool 0:13:41.640 --> 0:13:44.440 for being in deep conversation around things I cared about, 0:13:45.160 --> 0:13:48.640 and it felt like a method of connection. And there's 0:13:48.679 --> 0:13:50.679 a piece of me that doesn't trust that a book 0:13:50.960 --> 0:13:53.360 is that right now, even as I sit here in 0:13:53.400 --> 0:13:56.240 my role and I speak to people about their books, 0:13:56.720 --> 0:13:59.640 and it's an unsettled piece, you know, I don't know 0:13:59.640 --> 0:14:02.480 where will go. But right now it is driving me 0:14:02.559 --> 0:14:05.760 to want to read a ton and not rate a lot. 0:14:06.120 --> 0:14:08.400 And I help that pass this because I'm a rado. 0:14:08.480 --> 0:14:12.320 That's what I am Coming up next, Jesse gets into 0:14:12.440 --> 0:14:15.640 who she thinks is producing some of the best content 0:14:15.760 --> 0:14:19.120 on LinkedIn right now, including one creator who's built an 0:14:19.280 --> 0:14:27.240 entire offline and online community through her posting strategy. If 0:14:27.240 --> 0:14:29.880 you're looking for more tips to improve the way you 0:14:30.000 --> 0:14:33.120 work can live. I write a short weekly newsletter that 0:14:33.200 --> 0:14:36.720 contains tactics I've discovered that have helped me personally. You 0:14:36.760 --> 0:14:40.120 can sign up for that at Amantha dot com. That's 0:14:40.280 --> 0:14:48.400 Amantha dot com. I want to talk about LinkedIn, Jesse, 0:14:48.840 --> 0:14:52.320 and I want to talk about it from a user's perspective, 0:14:52.560 --> 0:14:56.720 because you know, the platform has obviously changed so much 0:14:56.800 --> 0:15:00.840 with people writing using AI and not putting there thoughts 0:15:00.920 --> 0:15:04.240 onto the platform, and this drives me a little bit 0:15:04.360 --> 0:15:06.600 mad because my feed, you know, and I'm sure you 0:15:06.600 --> 0:15:08.880 would hear this every day, my feed looks really different 0:15:08.920 --> 0:15:11.920 to how it did even a year ago, and it 0:15:12.000 --> 0:15:14.880 actually now takes me a bit of work to curate 0:15:15.000 --> 0:15:17.760 my feed. I even did a post yesterday just asking 0:15:17.800 --> 0:15:19.760 some of the people that I really love their writing, 0:15:20.040 --> 0:15:23.280 who are they reading, because presumably people that I love reading, 0:15:23.320 --> 0:15:27.480 people that I would also love And what does it 0:15:27.640 --> 0:15:32.320 take to grow and engage people on LinkedIn these days? 0:15:32.440 --> 0:15:34.760 Because you know, I feel like stuff that I would 0:15:34.800 --> 0:15:37.120 write a year ago and it would get really high 0:15:37.120 --> 0:15:40.200 engagement is now just getting moderate engagement and then I 0:15:40.200 --> 0:15:42.359 get really confused and then despondent. 0:15:42.720 --> 0:15:45.400 You are not the only person who has said that, right, 0:15:46.080 --> 0:15:48.640 And I also think that as the condition of modern 0:15:48.680 --> 0:15:52.960 social media more than just a challenge of the LinkedIn platform? 0:15:53.720 --> 0:15:54.400 What do I rate? 0:15:54.600 --> 0:15:58.280 That gats engagement? And then I heard in that and 0:15:58.320 --> 0:16:00.720 you tell me if I'm wrong. I also heard in that. Gosh, 0:16:00.720 --> 0:16:02.720 everything's starting to sound the same, and I'm wondering if 0:16:03.280 --> 0:16:07.640 M wrote it all these posts. Those conditions are conditions 0:16:07.640 --> 0:16:10.760 that I think frame the social ecosystem right now and 0:16:10.800 --> 0:16:15.720 that we are working through. Here's something I believe about content, right. 0:16:16.080 --> 0:16:19.040 We want to know, Amantha, that you did not use 0:16:19.040 --> 0:16:23.920 your LLM to give me your screed on what makes 0:16:23.920 --> 0:16:26.000 a good leader, right Like I'm talking to you here. 0:16:26.120 --> 0:16:28.800 If I get off of this conversation and I jump 0:16:28.840 --> 0:16:30.840 onto LinkedIn and I read a post from you and 0:16:30.920 --> 0:16:34.920 it sounds like an LLM wrote it, I'm gonna really 0:16:34.960 --> 0:16:38.440 have like distaste in my mouth. And that leaves me 0:16:38.480 --> 0:16:42.000 to believe that we are in this interim period when 0:16:42.000 --> 0:16:45.280 it comes to how people are using llms to write 0:16:45.400 --> 0:16:48.760 the content on their post, that we've all rushed to 0:16:48.800 --> 0:16:51.200 do it because we think that we can but we 0:16:51.240 --> 0:16:53.640 are all in the process of discovering. 0:16:53.080 --> 0:16:54.960 That UHA does not feel good to read, and. 0:16:55.000 --> 0:16:59.040 Oh, everybody's brusted, everybody's using it, and that this is 0:16:59.080 --> 0:17:00.640 like a bump in the road that we're going to 0:17:00.680 --> 0:17:03.880 work through on our way to somebody else. Now, my 0:17:04.000 --> 0:17:06.879 bet is on the human connection piece of it. And 0:17:06.920 --> 0:17:09.280 the wonderful thing about LinkedIn as a platform, and the 0:17:09.280 --> 0:17:12.080 thing that has kept me here at LinkedIn for eight 0:17:12.160 --> 0:17:15.160 years working in media, is that we care a lot 0:17:15.160 --> 0:17:17.760 about trust and safety, which means that even if I've 0:17:17.800 --> 0:17:20.119 never met you, I can pretty much trust that you 0:17:20.160 --> 0:17:24.760 are a real person and that you have represented yourself 0:17:25.320 --> 0:17:28.800 according to who you might represent yourself in real life 0:17:28.880 --> 0:17:33.640 ass And this allows for a kind of healthy ecosystem 0:17:33.760 --> 0:17:37.320 around public discourse that does not exist most other places 0:17:37.400 --> 0:17:39.480 in the web right now. And if there is a 0:17:39.560 --> 0:17:43.280 benefit to the fact that LLM has allowed a broader 0:17:43.320 --> 0:17:47.880 group of people to sort of feel empowered to post 0:17:48.000 --> 0:17:51.240 their ideas or feel like they have the skills to 0:17:51.280 --> 0:17:54.480 write those ideas, it is just that that it has 0:17:54.880 --> 0:17:57.679 sort of brought down the bar for access for a 0:17:57.720 --> 0:18:02.080 lot of folks and actually more likely to run into 0:18:02.400 --> 0:18:05.159 more people that you know in real life people I 0:18:05.200 --> 0:18:07.639 know from my kids' school of people I know from 0:18:07.680 --> 0:18:11.000 the last job writing on LinkedIn and being in conversation 0:18:11.119 --> 0:18:15.919 in LinkedIn, and that's not good. I believe the challenging 0:18:15.960 --> 0:18:20.720 pieces like the LLLM thing and how we're all beginning 0:18:20.720 --> 0:18:24.240 to feel and see that these posts, some of these 0:18:24.240 --> 0:18:28.600 posts don't feel like us. But we're smart people, and 0:18:28.640 --> 0:18:32.440 so we're going to figure out how to move past that. Okay, 0:18:32.600 --> 0:18:34.560 your second question though, and that's what I want to 0:18:34.560 --> 0:18:36.119 take on. And at any point of Mantha, you can 0:18:36.200 --> 0:18:38.520 jump in and be like Jess, you are talking too much. 0:18:38.640 --> 0:18:41.320 Let me end here. But how the heck does one 0:18:41.359 --> 0:18:43.840 do this? What is success on LinkedIn? Right? 0:18:44.359 --> 0:18:47.080 And that is a bigger question even than why did 0:18:47.080 --> 0:18:49.000 I have engagement last year and why don't I have 0:18:49.040 --> 0:18:52.480 it this year? What is success at LinkedIn? And I 0:18:52.520 --> 0:18:56.200 think that success is being in real conversations that matter 0:18:56.880 --> 0:19:00.919 with people who have the potential to elevate the issues 0:19:00.960 --> 0:19:03.399 of concern for you in your career. There are a 0:19:03.440 --> 0:19:07.399 couple of little hacks that I always offer to people 0:19:07.400 --> 0:19:10.400 who are trying to just get started. Okay, first of all, 0:19:11.040 --> 0:19:13.600 you need to think of your LinkedIn profile as the 0:19:13.640 --> 0:19:16.680 most important piece of what it means to be well 0:19:16.720 --> 0:19:19.919 engaged on LinkedIn, because when somebody goes looking for you, 0:19:19.960 --> 0:19:22.720 they're going to search for you. I was going to 0:19:22.760 --> 0:19:24.960 say they're going to Google you, but these days maybe 0:19:24.960 --> 0:19:27.240 they'll go to chat ebt. Who knows where they will 0:19:27.280 --> 0:19:29.040 go to find you. But the first thing they're going 0:19:29.080 --> 0:19:31.159 to do is drop your name in some sort of 0:19:31.200 --> 0:19:33.679 search box. And one of the first things that is 0:19:33.720 --> 0:19:36.840 going to come up is your LinkedIn profile. And you 0:19:36.840 --> 0:19:40.480 would be surprised how many people just don't even bother 0:19:40.680 --> 0:19:44.240 to do the basic hygienics here. How do you want 0:19:44.240 --> 0:19:46.760 people to understand you when they find you? And that 0:19:46.880 --> 0:19:50.040 is a visual question, like are you using that little 0:19:50.960 --> 0:19:54.680 headline bar that we give you above your profile photo well, 0:19:55.440 --> 0:19:57.400 and it's also a question of the texts that you're 0:19:57.440 --> 0:20:00.920 choosing to use to describe what you're about, yoursel story narrative. 0:20:01.600 --> 0:20:05.080 And so if you just get that piece right and 0:20:05.200 --> 0:20:08.439 keep that piece updated, you're doing the single most important 0:20:08.480 --> 0:20:11.240 thing you need to do to be successful on LinkedIn. 0:20:12.240 --> 0:20:16.600 Now I work for LinkedIn. I think they would probably 0:20:16.600 --> 0:20:18.760 be psyched if I told you some other things to do, 0:20:19.359 --> 0:20:22.119 And I will just tell you less is more, And 0:20:22.160 --> 0:20:25.560 this is a really important idea to hold. 0:20:26.359 --> 0:20:28.200 Whenever anybody gets started. 0:20:27.880 --> 0:20:31.840 With a new social media platform, they commit to goals 0:20:31.840 --> 0:20:34.440 they can't reach. I'm going to post every single day, 0:20:35.080 --> 0:20:39.840 and often goals that misunderstand how the mechanics of the 0:20:39.880 --> 0:20:44.399 social platform work. Here at LinkedIn, you should be aiming 0:20:44.440 --> 0:20:47.200 to post three times a week and to think of 0:20:47.280 --> 0:20:51.720 those posts like conversations, and I would say to author 0:20:51.760 --> 0:20:55.600 them yourselves, and that that is what success looks like. Now, 0:20:55.720 --> 0:20:57.480 what should your post be? It should be Should it 0:20:57.520 --> 0:20:59.960 be a newsletter? Should it be video, Should it be 0:21:00.240 --> 0:21:04.439 a poll, should it be a Well, the answer to 0:21:04.480 --> 0:21:10.200 that comes back to how comfortable you are in different media, Right, 0:21:10.920 --> 0:21:14.920 my Colleaguesiana is so good on video. She just picks 0:21:14.960 --> 0:21:17.439 up her phone and can talk to you and you 0:21:17.480 --> 0:21:21.840 are immediately engaged. Video is probably the right medium for her. 0:21:22.480 --> 0:21:26.399 I'm more comfortable writing. I love to write, and a 0:21:26.600 --> 0:21:30.200