WEBVTT - UNDER THE INFLUENCE: Danny Kennedy 0:00:02.800 --> 0:00:04.760 At the end of the day, doesn't matter how many 0:00:04.760 --> 0:00:07.520 Instagram follows you've got, Everybody still needs to do the 0:00:07.520 --> 0:00:08.879 same if they want to see results. 0:00:09.880 --> 0:00:11.640 Be like master your craft first. 0:00:12.400 --> 0:00:14.600 Secondly is do not be afraid to ask, because if 0:00:14.600 --> 0:00:16.880 you don't ask, you'll never find out. Once you get 0:00:16.880 --> 0:00:19.840 over that fear of failing or rejection, then so much 0:00:19.880 --> 0:00:21.480 good stuff happens. 0:00:21.520 --> 0:00:24.120 The common misconception with a lot of girls is. 0:00:24.040 --> 0:00:25.840 That if they live place, they're going to get bigger, bulk, 0:00:26.000 --> 0:00:27.840 or it's going to be it's going to make them 0:00:27.840 --> 0:00:29.560 gain light or whatever, and it's just not the case. 0:00:29.600 --> 0:00:32.800 So being able to see firsthand girls kind of buying 0:00:32.840 --> 0:00:34.680 into the fact that strength training is a good thing 0:00:35.280 --> 0:00:36.120 is really enjoyable. 0:00:36.159 --> 0:00:38.440 And you know, when we go and do these tours. 0:00:38.080 --> 0:00:41.240 And stuff like that, you get hundreds of people's hundreds 0:00:41.240 --> 0:00:43.239 of people at the workouts to come and train. When 0:00:43.280 --> 0:00:45.960 you see more come in person, that's not pretty especial 0:00:46.000 --> 0:00:49.000 experience as well. 0:00:49.120 --> 0:00:52.360 Hi, and welcome to Outspoken, our first Under the Influenced 0:00:52.360 --> 0:00:55.960 episode of twenty twenty. You're joined as usual by journalists 0:00:56.000 --> 0:00:58.840 Amy and Sophie Torber, and today we're excited to have 0:00:59.040 --> 0:01:02.760 Dan Kennedy on the show. Dan Kennedy is a powerhouse 0:01:02.760 --> 0:01:05.280 in the fitness world. The twenty six year old is 0:01:05.319 --> 0:01:08.640 a certified pet and strength and conditioning coach with a 0:01:08.640 --> 0:01:11.760 fresh and simple approach to wellness and fitness. With a 0:01:11.800 --> 0:01:15.920 thriving online coaching business and chart topping podcast, Dan is 0:01:15.920 --> 0:01:19.039 making waves in the industry. Many know Dan as the 0:01:19.080 --> 0:01:23.200 trainer from hugely successful fitness Juggernaut Keeper Cleaner run by 0:01:23.200 --> 0:01:26.280 Steph Claire Smith and Laura Henshaw. We spoke to Dan 0:01:26.360 --> 0:01:28.720 about how he forged a name for himself in such 0:01:28.760 --> 0:01:32.759 a saturated market, his career defining moments, and his top 0:01:32.800 --> 0:01:36.320 tips for fitness and training. So, thank you so much 0:01:36.319 --> 0:01:37.240 for joining us today. 0:01:37.319 --> 0:01:39.240 Danger So is a. 0:01:39.240 --> 0:01:42.200 Huge kick fangirl, So I think she's in her element 0:01:42.240 --> 0:01:45.759 getting to ask you some training questions. Yeah, I did 0:01:45.760 --> 0:01:47.400 one of your workouts yesterday, so. 0:01:48.840 --> 0:01:51.559 I hope you saw today. Then I am actually. 0:01:51.120 --> 0:01:53.320 I am so to kick us off, we wanted to 0:01:53.400 --> 0:01:56.200 find out more about your journey into the fitness world. 0:01:56.480 --> 0:01:58.440 Can you take us back to your school days when 0:01:58.440 --> 0:02:00.560 you're at Horsham, when you discus at the gym and 0:02:00.640 --> 0:02:01.880 basketball for the first time. 0:02:03.360 --> 0:02:07.320 I started basketball at quite a young age and it 0:02:07.360 --> 0:02:09.640 was always basketball and footy growing up while I was 0:02:09.639 --> 0:02:12.520 at school, and then it was probably at about I 0:02:12.560 --> 0:02:15.600 think it was fifteen or maybe just as I turned sixteen, 0:02:15.680 --> 0:02:18.880 that I went to the gym for the first time. So, 0:02:20.240 --> 0:02:24.320 you know, naturally I'm quite skinny and playing. 0:02:24.000 --> 0:02:26.520 Sport growing up, I was. I just happen to be 0:02:26.639 --> 0:02:29.440 once my muscle mass so irobically I was. I was 0:02:29.480 --> 0:02:30.919 really good, but I was just trying to get it 0:02:31.000 --> 0:02:32.000 knocked around a bit easily. 0:02:32.000 --> 0:02:33.880 So I went to the gym for the first time, 0:02:34.000 --> 0:02:35.880 he had around fifteen or sixteen. 0:02:36.280 --> 0:02:36.360 And. 0:02:38.240 --> 0:02:42.040 Initially I abstolutely hated it because I had to go. 0:02:42.320 --> 0:02:44.960 But then after you know, a couple of months, I. 0:02:45.000 --> 0:02:48.520 Really fell in love with with training and started seeing results, 0:02:48.520 --> 0:02:50.920 and like a lot of people that start going to 0:02:50.960 --> 0:02:54.280 the gym, I kind of got addicted to seeing progress 0:02:54.560 --> 0:02:56.919 and knowing that the work I was putting in was 0:02:56.919 --> 0:02:58.960 was giving me the results that I wanted, and I 0:02:59.240 --> 0:03:02.320 kind of quickly felt in love with that, and then 0:03:02.520 --> 0:03:05.120 it just progressed from there really, Like I kept playing 0:03:05.120 --> 0:03:08.440 footy in basketball all the way up until I guess 0:03:08.520 --> 0:03:11.240 the end of school, and by that point I was 0:03:11.360 --> 0:03:14.240 right into the gym. I was doing, you know, a 0:03:14.280 --> 0:03:17.560 ton of my own research and stuff about training and nutrition. 0:03:17.720 --> 0:03:22.600 And I actually did my PT qualification separate to year 0:03:22.639 --> 0:03:25.320 twelve while I was in year twelve, just so I 0:03:25.360 --> 0:03:27.799 had that as well. And then yeah, I got to 0:03:27.840 --> 0:03:29.800 the end of school and had to pick footy of basketball, 0:03:29.840 --> 0:03:33.639 and I actually picked for the first time ever, I 0:03:33.800 --> 0:03:36.440 chose footy over basketball and was going to give basketball 0:03:36.480 --> 0:03:36.840 and miss. 0:03:36.840 --> 0:03:40.360 And then within about a day of making that decision. 0:03:40.040 --> 0:03:43.840 I got asked to move to Melbourne for basketball, so 0:03:44.000 --> 0:03:45.760 that thission changed again pretty quickly. 0:03:45.800 --> 0:03:47.480 And yeah, it within about a week I was living 0:03:47.520 --> 0:03:48.000 in Albourne. 0:03:48.040 --> 0:03:51.840 So and yeah, I liked happened since then, But that's 0:03:51.920 --> 0:03:53.800 kind of I guess how it all started anyway. 0:03:54.200 --> 0:03:56.920 And when you were training at the Australian College of Basketball, 0:03:56.960 --> 0:04:00.240 you suffered an ankle injury, I believe, and that out 0:04:00.240 --> 0:04:02.240 to be a pretty defining moment in your career. 0:04:04.280 --> 0:04:04.880 Yeah, for sure. 0:04:06.400 --> 0:04:08.880 Like I said, like anyone that knows me that knew 0:04:08.960 --> 0:04:10.480 that kind of all the way up until that point, 0:04:10.920 --> 0:04:14.680 basketball and forty tow any extent was literally all I did. 0:04:14.720 --> 0:04:17.280 So for two years after your twelve. 0:04:17.920 --> 0:04:20.160 I was here at the Australian College of basketball, and 0:04:21.080 --> 0:04:24.080 we were training, you know. 0:04:23.839 --> 0:04:25.880 Two to four hours a day most days of the. 0:04:25.800 --> 0:04:29.040 Week and pretty much just living as living like a 0:04:29.080 --> 0:04:31.560 professional athlete, but not getting paid to do it. So 0:04:31.600 --> 0:04:34.960 we're studying at the same time, and obviously my goal 0:04:35.040 --> 0:04:38.080 was to do something with basketball and eventually finish up 0:04:38.320 --> 0:04:42.320 my two years here and then play play somewhere and 0:04:42.440 --> 0:04:45.640 get paid to play somewhere and keep kind of building 0:04:46.040 --> 0:04:48.719 on my basketball game. And at the end of the 0:04:48.720 --> 0:04:51.560 two years, yeah, I found out and an anchor reconstruction, 0:04:51.640 --> 0:04:55.320 which at the time was quite devastating and kind of 0:04:55.320 --> 0:04:58.160 a bit depressing, Like I went from just living and 0:04:58.200 --> 0:04:59.440 breeding basketball to not. 0:04:59.400 --> 0:05:00.440 Doing any of it at all. 0:05:00.960 --> 0:05:03.200 Were not doing anything at all really for a fair 0:05:03.320 --> 0:05:07.200 period of time, and and you know, everything happens for 0:05:07.240 --> 0:05:07.560 a reason. 0:05:07.560 --> 0:05:09.440 It was a blessing in the skies that you know, 0:05:09.600 --> 0:05:10.880 started personal. 0:05:10.640 --> 0:05:13.640 Training full time pretty much as soon as I could 0:05:13.640 --> 0:05:14.920 start walking again, and then. 0:05:16.920 --> 0:05:17.719 I had a few. 0:05:17.600 --> 0:05:20.920 Setbacks with the ankle, so that made me actually make 0:05:20.960 --> 0:05:23.680 the decisions to stop playing, which was a big decision at 0:05:23.680 --> 0:05:26.240 the time, and focus on building up her career and 0:05:26.279 --> 0:05:29.280 the fitness industry and then and then just went from there, 0:05:29.400 --> 0:05:31.240 tried did a number of different things after that. 0:05:31.279 --> 0:05:32.920 I ended up doing some phyz. 0:05:32.880 --> 0:05:36.039 Competing and all different types of things that I'd never 0:05:36.080 --> 0:05:38.240 had the time or the chance to do while I 0:05:38.279 --> 0:05:40.760 was pretty much doing full time basketball. 0:05:40.800 --> 0:05:43.400 So yeah, at the time it was very. 0:05:43.320 --> 0:05:48.560 Very very disappointing and a massive change, but it all 0:05:48.600 --> 0:05:49.719 worked out for the best. 0:05:50.360 --> 0:05:53.360 And talking about the bodybuilding, for those I suppose who 0:05:53.360 --> 0:05:56.800 have never actually competed or in that way, how difficult 0:05:56.880 --> 0:05:59.599 is it to get your body to that end result? 0:06:01.920 --> 0:06:03.719 Yeah, it looked it's hard. 0:06:04.320 --> 0:06:07.400 It's the thing I liked about it is that it's it. 0:06:07.360 --> 0:06:09.000 All comes down to you, Like, if you're put in 0:06:09.000 --> 0:06:10.160 the work, you'll see the results. 0:06:10.480 --> 0:06:11.960 If you don't put in the work, thing, you're the 0:06:11.960 --> 0:06:15.159 only one that you have to blame for not seeing 0:06:15.440 --> 0:06:17.520 the progress and the results that you're after. 0:06:17.600 --> 0:06:18.760 And that's what I liked about it. 0:06:18.760 --> 0:06:22.240 I'd come from playing obviously all team sports, where no 0:06:22.279 --> 0:06:24.680 matter how much work you put in, it's it's not 0:06:24.760 --> 0:06:26.800 always up to you, the results not always up to you. 0:06:26.880 --> 0:06:29.920 So go into more of an individual sport, I guess 0:06:29.960 --> 0:06:33.120 you'd call it where it comes down to how disciplined 0:06:33.120 --> 0:06:35.960 you are with not only the training, but obviously what 0:06:36.000 --> 0:06:38.520 you put in your mouth as well, So the nutrition 0:06:38.640 --> 0:06:42.560 side of things is definitely the hardest part. I really 0:06:42.640 --> 0:06:45.040 enjoy training, so I never would have I would never 0:06:45.080 --> 0:06:48.240 say that the training was that the hard part. 0:06:48.120 --> 0:06:48.560 To stick to. 0:06:48.800 --> 0:06:52.080 Definitely the hard sessions, but that's that's the enjoyable bit. 0:06:53.320 --> 0:06:55.680 But you know, and I think a lot of people 0:06:55.720 --> 0:06:58.880 when they hear the term bodybuilding in particular, I think 0:06:59.720 --> 0:07:03.040 I've someone absolutely huge, like anyone has seen me quite clearly, 0:07:03.120 --> 0:07:05.359 I am not huge, but I done know. 0:07:05.360 --> 0:07:06.359 I built up a big. 0:07:06.160 --> 0:07:08.920 Foundation of doing strength training for a long period of time, 0:07:08.960 --> 0:07:12.400 and my goal was basically just look as lean and 0:07:12.520 --> 0:07:15.240 athletic as and you know, as muskelars are possibly could 0:07:15.240 --> 0:07:19.080 in these shows. And I usually give myself between kind 0:07:19.080 --> 0:07:21.440 of twelve to twenty weeks to get ready for these 0:07:21.560 --> 0:07:25.680 and it'd be extremely disciplin like not so much not 0:07:25.720 --> 0:07:27.760 so much what I was eating, but just the specific 0:07:27.840 --> 0:07:31.240 amounts and how structured my training I was, and how 0:07:31.240 --> 0:07:34.320 discipline I was with getting enough sleep and drinking water 0:07:34.360 --> 0:07:36.240 and all that type of stuff. So there's a lot 0:07:36.280 --> 0:07:40.640 that comes into play with the end result. But it 0:07:40.720 --> 0:07:43.240 is an awesome challenge and you definitely learn a lot 0:07:43.240 --> 0:07:44.480 about yourself in that period of. 0:07:44.400 --> 0:07:44.760 Time and. 0:07:46.320 --> 0:07:49.679 It's very very challenging, not only physically, but particularly mentally 0:07:49.680 --> 0:07:50.080 as well. 0:07:50.760 --> 0:07:52.960 And going back to your business, you have built an 0:07:52.960 --> 0:07:56.400 incredible client base over the years with not only sports stars, 0:07:56.400 --> 0:07:59.760 but models influencers who are some of the biggest names 0:07:59.760 --> 0:08:01.000 that you work with at the moment. 0:08:04.360 --> 0:08:09.200 At the moment, obviously I'm doing the Cubic cleaner up 0:08:09.240 --> 0:08:11.360 at the moment, so in terms of influencers and stuff, 0:08:11.640 --> 0:08:16.280 working with Steph Clai Smith and Laura Henshaw athletes, while 0:08:16.320 --> 0:08:18.360 I've done a lot with footy players over the years, 0:08:19.080 --> 0:08:22.920 guys like Guys Pepple and Scottie Pennilbury and Tom McDonald 0:08:22.920 --> 0:08:26.080 and a few other AFL athletes, basketballs. 0:08:26.120 --> 0:08:28.280 I'm good mates with Mitch Creek, which I know you 0:08:28.280 --> 0:08:31.600 guys will know that name quite well being an adelaide, 0:08:32.520 --> 0:08:35.839 So Kreaky and I've done a little bit together, and 0:08:35.880 --> 0:08:39.600 even Shawne Bruce from Horsham. But other guys like Michael 0:08:39.640 --> 0:08:44.480 Clim obviously a very successful Olympian, currently working with Dylan 0:08:44.559 --> 0:08:49.000 Orcott who just won the twenty twenty Australian Open Wheelchair 0:08:49.040 --> 0:08:53.320 for wheelchair tennis. And yeah, there's just I've been pretty 0:08:53.400 --> 0:08:58.520 pretty fortunate with being able to work with with not 0:08:58.559 --> 0:09:00.880 only not so much high profile people, I guess because 0:09:00.960 --> 0:09:02.719 everyone's exactly the same at the end of the day, 0:09:02.800 --> 0:09:03.760 Like doesn't matter. 0:09:03.760 --> 0:09:06.559 How many Instagram follows you've got, everybody still needs to 0:09:06.600 --> 0:09:08.200 do the same if they want to see results. But 0:09:09.000 --> 0:09:10.840 I've just been likely to work with good people, like 0:09:10.960 --> 0:09:14.880 people that are just genuinely enjoyable to get to know. 0:09:15.040 --> 0:09:18.080 And in terms of working with athletes, it's fun because 0:09:18.760 --> 0:09:21.840 people they are so specific because with what their goal is, 0:09:21.960 --> 0:09:24.360 and you know they'll do exactly what you ask them 0:09:24.400 --> 0:09:27.760 to do, and it's fun to see that payoff, like 0:09:27.840 --> 0:09:30.319 for example, watching them doing when the open and the 0:09:30.360 --> 0:09:33.640 weekend after training together and seeing how much is improved. 0:09:33.960 --> 0:09:36.680 It's rewards. That's definitely the rewarding part of the job. 0:09:36.960 --> 0:09:40.320 Oh, he's incredible. I mean there's obviously so many big 0:09:40.440 --> 0:09:42.880 names there. How did you actually get some of those 0:09:42.920 --> 0:09:44.839 people on board? Because I'm sure you know when you're 0:09:44.840 --> 0:09:47.800 first starting out, it's probably difficult to just pick up 0:09:47.800 --> 0:09:49.520 the phone and be like, hey, Steph klas Smith, do 0:09:49.520 --> 0:09:52.199 you want to us come into the gym. So if 0:09:52.200 --> 0:09:54.560 there's other people out there who I suppose aspiring to 0:09:54.600 --> 0:09:56.680 be trainers like yourself, what would be your advice to 0:09:56.720 --> 0:09:58.240 getting some of those people on board. 0:10:00.559 --> 0:10:03.920 Yeah, I guess my advice would be, well, firstly, you 0:10:04.040 --> 0:10:06.200 just have to become extremely good at what you do, 0:10:06.400 --> 0:10:10.160 so it doesn't matter like the names that obviously it's enjoyable, 0:10:10.200 --> 0:10:12.760 like you said, training these types of people, but if 0:10:12.800 --> 0:10:13.959 you're not good at what you do, then they're not 0:10:14.000 --> 0:10:15.719 going to come to you anyway. So the first thing 0:10:15.800 --> 0:10:17.720 is you just need to focus on actually mastering your 0:10:17.800 --> 0:10:19.800 craft so that you have a reason for them to 0:10:19.800 --> 0:10:22.959 come to you in the first place. You know, even 0:10:23.000 --> 0:10:25.280 guys like someone who's one of my good mates now, 0:10:25.400 --> 0:10:28.679 Mitch Mitch Obel, like he I remember he put up 0:10:28.679 --> 0:10:31.520 a post on social media asking someone help with nutrition. 0:10:31.640 --> 0:10:33.240 I got tagged in it, so I just messaged him. 0:10:33.280 --> 0:10:35.560 And you know, for me, it was nothing to do 0:10:35.640 --> 0:10:37.480 with the fact that he had an Instagram following. It 0:10:37.520 --> 0:10:39.679 was the fact that I genuinely wanted to help. I 0:10:39.720 --> 0:10:42.160 message him and said, hey, mate, I'd love to help 0:10:42.200 --> 0:10:46.319 you get results, and that's it, and he said, yep, 0:10:46.360 --> 0:10:48.319 Like I didn't mention anything about you know, I want 0:10:48.360 --> 0:10:50.120 you to take me on Instagram or any of that 0:10:50.280 --> 0:10:53.839 stuff we got in results. And he actually said to 0:10:53.840 --> 0:10:55.760 me at the start, He's like, yeah, I'll tag you 0:10:55.800 --> 0:10:57.680 in a post on Instagram and stuff. And I said 0:10:57.679 --> 0:11:00.760 to him, like, that's not what after. Like, if you 0:11:00.800 --> 0:11:02.480 see results and that's what you want to do, then 0:11:02.520 --> 0:11:04.960 that's what you do. But you know, I've never ever 0:11:05.240 --> 0:11:07.320 kind of work with these people purely for the fact 0:11:07.360 --> 0:11:10.600 that they have a profile. So the first the first thing, 0:11:10.679 --> 0:11:13.959 like I said, would be be like master your craft first. 0:11:14.720 --> 0:11:16.920 Secondly is do not be afraid to ask, because if 0:11:16.960 --> 0:11:19.320 you don't ask, you'll never find out. I said this 0:11:19.400 --> 0:11:23.839 on a podcast the other day, where you know, people 0:11:23.920 --> 0:11:27.199 are worried to ask a certain person if they want 0:11:27.240 --> 0:11:28.800 to train with them or if they can help them 0:11:28.800 --> 0:11:31.640 out for free, because they're worried they'll say no. But 0:11:32.320 --> 0:11:33.959 even if they say no, you're in the exact same 0:11:34.000 --> 0:11:35.800 position already because they're still not working with them. 0:11:35.880 --> 0:11:37.400 So you're in the same position as you would be 0:11:37.400 --> 0:11:37.920 if you've failed. 0:11:38.000 --> 0:11:41.040 So once you get over that fear of failing or rejection, 0:11:41.240 --> 0:11:43.480 then so much good stuff happens. Like the amount of 0:11:44.000 --> 0:11:46.719 the amount of opportunities I've been lucky to have, and 0:11:46.760 --> 0:11:47.719 I wouldn't even call it luck. 0:11:47.760 --> 0:11:48.920 It's just it's just pure. 0:11:49.920 --> 0:11:52.240 Like the amount of times that I've kind of asked 0:11:52.240 --> 0:11:55.679 certain things and they've come through, which would never have 0:11:55.720 --> 0:11:58.200 happened if I hadn't been willing to, if I hadn't 0:11:58.200 --> 0:11:59.960 been if I had been scared of rejection or scared 0:12:00.040 --> 0:12:03.360 of failure, than it just wouldn't happen. You know What's 0:12:03.920 --> 0:12:07.200 another good example, And the other part of this as well, 0:12:07.720 --> 0:12:13.240 is is that you shouldn't you shouldn't be doing it 0:12:13.320 --> 0:12:16.160 for the purpose of the fact that these are high 0:12:16.200 --> 0:12:18.600 profile people, Like in the end of the day, they're 0:12:18.600 --> 0:12:20.920 the same as everybody else. And something that I think 0:12:20.960 --> 0:12:22.959 is worked in my favor is that I've never reached 0:12:22.960 --> 0:12:24.760 out to people and said, you know, I want you 0:12:24.760 --> 0:12:26.200 to pay me x, Y and Z to do this, 0:12:26.360 --> 0:12:29.320 or like I said, I've never asked for social media 0:12:29.400 --> 0:12:31.240 posts or whatever. A lot of the time, you've got 0:12:31.280 --> 0:12:32.880 to be willing to give up your time and give 0:12:33.240 --> 0:12:36.360 up your advice, your best advice and value for free. 0:12:36.559 --> 0:12:38.160 Like I will say to someone you know, I'd love 0:12:38.160 --> 0:12:39.720 to help you out, you have to get results, and 0:12:39.760 --> 0:12:40.040 that's it. 0:12:40.240 --> 0:12:41.160 And I so fair results. 0:12:41.200 --> 0:12:42.760 And then when I come back then they come back 0:12:42.800 --> 0:12:45.080 and you build a relationship and you go from there, 0:12:45.120 --> 0:12:46.679 and then after that it's obviously a bit of a 0:12:47.320 --> 0:12:49.360 ripple effect. You start to build up a bit of 0:12:49.600 --> 0:12:52.520 a reputation, or you build up a network of people 0:12:52.559 --> 0:12:54.960 in the similar circles, and it becomes a bit easier, 0:12:55.000 --> 0:12:57.840 But definitely at the start, it's just about reaching out 0:12:57.840 --> 0:13:00.959 and asking. Even with the podcast, like even if you 0:13:01.040 --> 0:13:03.839 guys asking about this podcast, like you've reached out and 0:13:03.920 --> 0:13:04.839 here we are, we're doing it. 0:13:05.360 --> 0:13:07.160 If you hadn't hadn't have asked, and we would be 0:13:07.240 --> 0:13:07.520 doing it. 0:13:07.880 --> 0:13:10.800 Yeah, that's such good advice. I think sometimes I totally agree. 0:13:10.840 --> 0:13:13.080 People are too scared to ask the question. I'm going 0:13:13.120 --> 0:13:14.560 to ask the question. I'm not going to ask you 0:13:14.600 --> 0:13:16.840 to train us, but I'm going to ask you to 0:13:16.920 --> 0:13:20.600 throw potentially some of your clients under the bus. Are 0:13:20.600 --> 0:13:23.040 there any funny stories you can think of that our 0:13:23.080 --> 0:13:27.719 audience might like to hear. Maybe maybe the kid or 0:13:27.800 --> 0:13:30.320 Mitch Creek story. We could stitch him up here. 0:13:32.760 --> 0:13:35.520 Funny stories, there's plenty of them. 0:13:36.280 --> 0:13:37.080 No pressure here. 0:13:38.360 --> 0:13:43.600 Oh, there's too much you're putting on the spot. 0:13:44.720 --> 0:13:46.800 I actually don't know. There's just too there's too many 0:13:46.800 --> 0:13:47.040 of them. 0:13:47.080 --> 0:13:50.839 There's been plenty of I've got this point. I actually 0:13:50.880 --> 0:13:54.120 don't have any real funny stories to say, but they're 0:13:54.120 --> 0:13:57.040 definitely some of the funnier people to tay Is by far. 0:13:57.520 --> 0:14:00.480 Guys like Major and even Will Spark like him and 0:14:00.480 --> 0:14:04.040 I have had slenty of sessions together here in Australia, 0:14:04.040 --> 0:14:06.800 but even we went over and went kind of toured 0:14:06.800 --> 0:14:09.000 with him for a couple of weeks over in Greece 0:14:09.320 --> 0:14:11.959 last year and something. He's just a very, very very 0:14:11.960 --> 0:14:14.839 funny person to be around. Guys like cleaning. 0:14:14.920 --> 0:14:16.560 He's always great fun to hang out with them. 0:14:16.600 --> 0:14:20.840 And obviously, you know you girls have obviously seen a 0:14:20.880 --> 0:14:23.200 lot of the Kick stuff. Anytime you're doing any workout 0:14:23.280 --> 0:14:26.840 or basically anything around Laura, something funny happens. 0:14:26.880 --> 0:14:29.000 It's it's quite bizarre, but it is. 0:14:29.400 --> 0:14:32.120 She's quite funny to film with most of the workouts, 0:14:32.120 --> 0:14:36.720 So a kick just that I don't even know what 0:14:36.760 --> 0:14:38.440 we're doing with the workout by the time we're finished, 0:14:38.440 --> 0:14:41.640 because because he's talking about something that nobody has any 0:14:41.680 --> 0:14:43.640 idea what you're talking about, but it's. 0:14:44.000 --> 0:14:44.800 It's quite funny. 0:14:45.000 --> 0:14:46.560 So I'm going to have to disappoint you that I 0:14:46.560 --> 0:14:50.320 don't actually have any great stories, but yeah, I'm lucky 0:14:50.360 --> 0:14:51.040 to work with some. 0:14:50.960 --> 0:14:51.680 People that are. 0:14:54.000 --> 0:14:55.880 And as I did tell you before, I am a 0:14:55.960 --> 0:14:59.000 kick girl and do follow your program religiously. How do 0:14:59.040 --> 0:15:02.000 you feel that you're helping to inspire so many young 0:15:02.040 --> 0:15:04.920 women out there to get into fitness and also strength training. 0:15:06.920 --> 0:15:10.800 I love it, you know, Like I was initially working 0:15:10.840 --> 0:15:13.800 with Laura on some strength training, which is funny because 0:15:13.840 --> 0:15:16.680 now she she really does any strength training, But I 0:15:16.840 --> 0:15:19.880 was training her before the key program started, and she 0:15:19.920 --> 0:15:23.360 asked if I'd be interested in joining with her and stuff, 0:15:23.360 --> 0:15:27.080 and obviously said yes, the opportunity sounded great, and since 0:15:27.120 --> 0:15:29.800 then it's obviously just kind of just grown and growing, 0:15:30.320 --> 0:15:33.400 and you know, knowing now that the workouts get out 0:15:33.440 --> 0:15:36.160 to so many people, because that's my whole goal with 0:15:36.160 --> 0:15:38.600 with my business, whether it be online or with the 0:15:38.640 --> 0:15:41.080 pet stuff or my podcast, is just to try and 0:15:41.520 --> 0:15:44.480 add value and help as many people as I possibly can. 0:15:44.600 --> 0:15:46.600 So being able to reach such a large audience, and 0:15:46.760 --> 0:15:50.160 in particular with it being femail and a lot of 0:15:50.160 --> 0:15:52.640 the time girls that have actually, like you said, never 0:15:52.680 --> 0:15:55.400 really done strength training or even done any training really, 0:15:55.800 --> 0:15:57.400 So to be able to have an impact on them. 0:15:57.440 --> 0:16:01.440 And I get a lot of messages or emails and 0:16:01.440 --> 0:16:04.600 stuff from girls that are doing the program that likes 0:16:04.600 --> 0:16:06.840 the strength training side of things and want to learn 0:16:06.880 --> 0:16:08.840 a bit more about it, which is awesome to me 0:16:08.920 --> 0:16:11.320 because it's obviously what I that's the part of items 0:16:11.360 --> 0:16:15.960 are the most is the resistance and strengthenening side of it. 0:16:16.000 --> 0:16:18.960 So being able to get messages from people saying, you know, 0:16:19.120 --> 0:16:23.200 particularly girls, because I guess the obviously the common misconception 0:16:23.400 --> 0:16:25.120 with a lot of girls is that if they live place, 0:16:25.120 --> 0:16:26.680 they're going to get digg in bulk or it's going 0:16:26.720 --> 0:16:29.760 to be it's going to make them gain weight or whatever, 0:16:29.800 --> 0:16:31.960 and it's just not the case. So being able to 0:16:32.000 --> 0:16:35.320 see firsthand girls kind of buying into the fact that 0:16:35.360 --> 0:16:38.440 strength training is a good thing is really enjoyable. And 0:16:38.480 --> 0:16:40.000 you know, when we go and do these tours and 0:16:40.040 --> 0:16:43.160 stuff like that, you get hundreds of people, hundreds of 0:16:43.160 --> 0:16:45.880 people at the workouts to come and train. When you 0:16:45.960 --> 0:16:50.080 see more come in person, that's a pretty special experience 0:16:50.120 --> 0:16:50.440 as well. 0:16:50.920 --> 0:16:53.800 Definitely, and you have such a strong online presence. You 0:16:53.880 --> 0:16:57.040 obviously got your podcast which is hugely successful on your 0:16:57.040 --> 0:17:00.560 Instagram platform and YouTube well social media a big part 0:17:00.560 --> 0:17:04.439 of your business strategy and growing your PT and obviously 0:17:04.480 --> 0:17:05.440 your online courses. 0:17:07.200 --> 0:17:11.040 Yeah, for sure, without a doubt, my business would not 0:17:11.119 --> 0:17:15.600 be anywhere near where it is today without particularly Instagram, 0:17:16.000 --> 0:17:19.880 but also the podcast. The podcast has been amazing. It's 0:17:19.920 --> 0:17:22.639 I'm so glad I started it when I did. It's 0:17:23.119 --> 0:17:23.840 brought about. 0:17:23.640 --> 0:17:24.640 So many opportunities. 0:17:24.640 --> 0:17:28.760 But Instagram, like by far, don't have the biggest the 0:17:28.800 --> 0:17:32.840 biggest following. But what I've remained consistent with the whole 0:17:32.880 --> 0:17:34.919 way through ever since I started, is just trying to 0:17:34.960 --> 0:17:38.320 provide some form of value pretty much every single post 0:17:38.720 --> 0:17:41.320 as often as possible. So there's being really consistent with it, 0:17:41.320 --> 0:17:43.639 and it's taken a long time, but it is starting 0:17:43.640 --> 0:17:46.000 to pay off and a lot more people are starting 0:17:46.000 --> 0:17:47.399 to see the content, which is awesome. 0:17:47.440 --> 0:17:48.520 It's helping more people. 0:17:48.960 --> 0:17:51.120 But just the brand awareness and being able to reach 0:17:51.440 --> 0:17:53.320 people that you wouldn't be able to reach otherwise is, 0:17:54.400 --> 0:17:56.800 like I said, the Instagram for me at the moment, 0:17:56.840 --> 0:17:58.119 particularly Instagram Stories. 0:17:58.119 --> 0:17:59.320 Over the past twelve. 0:17:59.040 --> 0:18:02.080 To eight months, I just put a lot of time 0:18:02.119 --> 0:18:05.679 into not particularly making good content for stories, but just 0:18:05.720 --> 0:18:08.720 documenting what I do with clients and putting in random 0:18:08.720 --> 0:18:12.440 stuff about nutrition or programs or whatever. The podcast is 0:18:12.480 --> 0:18:15.400 great being able to reach an audience through audio. 0:18:15.840 --> 0:18:16.760 As you touched on, I. 0:18:16.720 --> 0:18:20.239 Did a bit with YouTube, which I enjoyed it. I 0:18:20.240 --> 0:18:24.159 think it was pretty effective, it had a bit of impact. 0:18:24.440 --> 0:18:26.399