WEBVTT - From Influencer to Entrepreneur with Brittney Lee Saunders 💼 0:00:00.200 --> 0:00:04.840 I think once again, like social media and potentially people 0:00:04.840 --> 0:00:07.480 being a bit fake and all that when people do 0:00:07.560 --> 0:00:11.239 own businesses and they talk about it online, they can 0:00:11.360 --> 0:00:14.360 just show that glamorous side and make it seem very 0:00:14.400 --> 0:00:17.080 easy and stuff, and you know, it can give people 0:00:17.120 --> 0:00:20.919 a false representation of the reality of owning your own business. 0:00:21.200 --> 0:00:25.560 But also because business isn't something that they teach in school. 0:00:25.760 --> 0:00:28.400 You know, they don't teach you anything about what it's 0:00:28.640 --> 0:00:30.840 like to own a business or anything. We as a 0:00:30.880 --> 0:00:34.000 society when we finish school or whatever, have no real 0:00:34.040 --> 0:00:36.640 concept of what owning a business is actually like. And 0:00:36.680 --> 0:00:38.879 I feel like the only way that you can know 0:00:39.000 --> 0:00:40.440 for yourself is to give it a go. 0:00:52.200 --> 0:00:55.480 Welcome back to the Rice and Conquered Podcasts. I'm your 0:00:55.480 --> 0:00:59.880 host Georgie Stivenson, former lawyer turned entrepreneur, social media per 0:01:00.000 --> 0:01:04.840 personality and personal development junkie. This podcast is for my 0:01:04.959 --> 0:01:08.240 girl gang who want to feed their mind with positive 0:01:08.319 --> 0:01:11.639 and expansive thoughts to help them step into their power 0:01:12.040 --> 0:01:15.400 and live their most authentic life. We chat a variety 0:01:15.400 --> 0:01:21.760 of topics including mindset, business, relationships, health, and so much more. Basically, 0:01:21.920 --> 0:01:24.600 wherever you are on your journey, I want to help 0:01:24.640 --> 0:01:28.400 you feel inspired and empowered to rise up and conquer 0:01:28.440 --> 0:01:31.240 your next bold move. I know that's going to look 0:01:31.280 --> 0:01:34.280 different for everyone, but just no, I'm right here by 0:01:34.319 --> 0:01:37.240 your side and that you have the rn C community 0:01:37.319 --> 0:01:49.800 behind you. Let's do this. Hello RNC fam, and welcome 0:01:49.880 --> 0:01:52.600 back to the pod. Today we are joined by the 0:01:52.760 --> 0:01:58.120 absolutely incredible Brittany Lee Saunders. If you don't know brit 0:01:58.120 --> 0:02:00.800 then your day is about to become a whole lot 0:02:00.880 --> 0:02:04.440 more entertaining. She is known for her funny stories and 0:02:04.560 --> 0:02:08.720 big and bright personality. Britt certainly has accomplished a lot 0:02:08.919 --> 0:02:12.040 at her age, and she has three labels under her belt, 0:02:12.440 --> 0:02:15.560 as well as an engaging audience of over one point 0:02:15.600 --> 0:02:20.120 six million. She is an influencer turned entrepreneur, and in 0:02:20.160 --> 0:02:23.720 today's chat, we chat about her business, what it was 0:02:23.800 --> 0:02:28.600 like with her transition from influencing to be an entrepreneur. 0:02:29.000 --> 0:02:32.040 We also chat about how she juggles it all, and 0:02:32.080 --> 0:02:36.880 we do get into her breast implant removal surgery that 0:02:37.040 --> 0:02:40.160 had nothing to do with health but was really just 0:02:40.240 --> 0:02:44.800 a personal choice and the society pressures that come with 0:02:44.880 --> 0:02:48.480 that whole situation. So honestly, guys, this chat is so 0:02:48.680 --> 0:02:53.280 entertaining andsightful. Britt is so down to earth. I followed 0:02:53.280 --> 0:02:56.480 her for a very long time and it's yeah, she's 0:02:56.520 --> 0:03:00.840 exactly how she is on all her platforms and social 0:03:00.919 --> 0:03:03.440 media's and yeah, this chat is great. I hope you 0:03:03.480 --> 0:03:06.160 love it as much as I do. Let's get into 0:03:06.160 --> 0:03:10.520 the podcast. Brit, Welcome to the Rise and Kunker podcast. 0:03:10.840 --> 0:03:13.280 Thanks for having me. This is my first time doing 0:03:13.320 --> 0:03:15.400 this whole thing that you're doing. So we've just been 0:03:15.480 --> 0:03:18.200 laughing about me not knowing what I'm doing. I went 0:03:18.240 --> 0:03:20.440 to press record and you're like, you don't even have 0:03:20.480 --> 0:03:22.280 a record button because you're the host. 0:03:24.280 --> 0:03:26.520 I know. We're just having some lulls off air, guys, 0:03:26.560 --> 0:03:30.000 so we're warmed up. We're ready, yep to have a 0:03:30.080 --> 0:03:32.519 chat and to get into it. And can I just say, 0:03:32.560 --> 0:03:34.680 I'm so excited to have you on the pod, I 0:03:34.760 --> 0:03:37.160 was saying off air to Brit. I've followed her for 0:03:37.160 --> 0:03:41.040 a very long time from Afar, love everything you do. 0:03:41.120 --> 0:03:42.440 Some very excited to use chat. 0:03:42.520 --> 0:03:45.280 Yes, I'm excited as well. We were just saying before, like, 0:03:45.920 --> 0:03:47.840 even though we're in the same sort of space, like 0:03:47.880 --> 0:03:51.520 this whole influencer business owner thing, our paths have never 0:03:51.600 --> 0:03:54.480 actually crossed I feel like over the years, you know, 0:03:54.760 --> 0:03:57.240 being I hate the word influence. I don't know about you, 0:03:57.280 --> 0:03:59.839 but that is the word that we use to describe. 0:04:00.680 --> 0:04:03.560 But you know, you will come across people, whether it's 0:04:03.560 --> 0:04:06.760 at events or whatever. But our paths have actually never 0:04:07.520 --> 0:04:08.840 happened to gross. So here we are. 0:04:09.200 --> 0:04:12.960 Yeah, I know, never cross. But this is honestly why 0:04:13.120 --> 0:04:16.240 I love the podcast, because I get to talk to 0:04:16.320 --> 0:04:19.760 people you know, I admire and have been following for 0:04:19.800 --> 0:04:22.599 a long time, but on this like not just a 0:04:22.680 --> 0:04:25.599 DM level, but this like let's have a DAL, let's. 0:04:25.400 --> 0:04:29.880 Have an actual conversation, yes for sure, Yeah right, yeah no, 0:04:30.240 --> 0:04:33.240 and especially like you'll find, you know, with your podcast too. 0:04:33.279 --> 0:04:35.320 You do these interviews and yeah, you get to talk 0:04:35.360 --> 0:04:38.000 to people you yeah you might know, but you get 0:04:38.040 --> 0:04:39.560 that sort of deeper level. 0:04:39.600 --> 0:04:41.960 Rather than just a DM or just a comment. 0:04:42.720 --> 0:04:48.080 Yeah, I'm all about the yeah deep connection. I love 0:04:48.080 --> 0:04:53.760 a DNM. Well, britt, I'm sure everyone knows who you are, 0:04:54.200 --> 0:04:56.600 but for those who might not know who you are, 0:04:56.640 --> 0:04:59.120 can you give us a little snapshot of who you 0:04:59.200 --> 0:04:59.920 are and what you do? 0:05:00.680 --> 0:05:03.039 Yeah, So for those of you that don't know me, 0:05:03.160 --> 0:05:07.800 it's Britney Lee's sad It's so funny because on social 0:05:07.800 --> 0:05:10.200 media people know me as Britney Lee Saunders, so then 0:05:10.240 --> 0:05:11.800 when people meet me in real life, they're like, you're 0:05:11.800 --> 0:05:14.640 Britney Lee Saunders. I'm like, it's actually just Britney or 0:05:14.680 --> 0:05:17.720 like even but people like call you by your full name. 0:05:18.440 --> 0:05:22.440 So I am about to turn twenty eight and I'm 0:05:22.440 --> 0:05:24.760 from Newcastle in New South Wales, which is just a 0:05:24.760 --> 0:05:27.120 little beachy kind of city that we have here. I 0:05:27.160 --> 0:05:29.200 was born here, but I've lived all around the country, 0:05:29.600 --> 0:05:33.760 and so I made my mark on social media back 0:05:33.800 --> 0:05:37.919 in the day. Back I'm an OG from so long ago. 0:05:38.920 --> 0:05:39.760 You really are an OG? 0:05:40.000 --> 0:05:42.960 Yeah. I started making YouTube videos in high school when 0:05:43.000 --> 0:05:45.440 YouTube had just come out, and I think the biggest 0:05:45.600 --> 0:05:50.520 girl YouTuber was Michelle Farn Do you remember her? No? Oh, 0:05:50.600 --> 0:05:54.159 she was like the og, like beauty guru, like you know, 0:05:54.279 --> 0:05:58.280 before any of this Instagram and everything. So I started 0:05:58.320 --> 0:06:00.680 back then just because I found an intro. And then 0:06:01.120 --> 0:06:03.599 you know, when I was eighteen nineteen twenty, the YouTube 0:06:03.680 --> 0:06:06.640 channel started to grow and I was working in so 0:06:06.760 --> 0:06:09.400 many jobs, mainly in like admin and pa and all 0:06:09.400 --> 0:06:11.960 that kind of stuff. And then when I got to 0:06:12.000 --> 0:06:14.080 twenty one, I was like this is making me just 0:06:14.200 --> 0:06:15.920 enough money that I think I can quit my job. 0:06:15.960 --> 0:06:18.200 So I threw my job in. I was like, fuck it, 0:06:18.240 --> 0:06:22.120 I'm gonna give it a go. And yeah, fast forward 0:06:22.160 --> 0:06:25.480 seven years and here I am and now, like you, 0:06:25.600 --> 0:06:28.960 I'm in the e commerce sort of world, and I've 0:06:29.000 --> 0:06:31.200 got three brands under my belt now. So I've got 0:06:31.360 --> 0:06:34.880 Fate the label, which is women's fashion, and then we've 0:06:34.880 --> 0:06:37.240 got Stable Swim, which is swim, and then we've just 0:06:37.320 --> 0:06:40.479 launched an active wear brand called form Active. So that's 0:06:40.520 --> 0:06:43.640 fully my domain now. And I'm still juggling the whole 0:06:43.720 --> 0:06:45.640 like trying to be an influencer thing on the side, 0:06:45.920 --> 0:06:49.520 just basically keeping everyone entertained on my stories every night, 0:06:50.680 --> 0:06:54.159 and that's basically it. I just work all the time 0:06:54.240 --> 0:06:55.160 and love what I do. 0:06:56.480 --> 0:07:00.200 Love that. Yeah, I know, well it's so interesting and 0:07:00.240 --> 0:07:03.520 I cannot wait to get into a chat about like 0:07:04.120 --> 0:07:08.320 going because I personally find it so difficult going in 0:07:08.440 --> 0:07:12.240 between an influencer and a business owner because they're both 0:07:12.320 --> 0:07:15.480 kind of full time jobs. So you're one hundred trying 0:07:15.520 --> 0:07:19.520 to run a company, trying to take stories, oh podcast, 0:07:19.640 --> 0:07:22.400 It's like it's a lot. So we'll get into that, 0:07:22.520 --> 0:07:25.160 But can you tell me, And I know this is 0:07:25.200 --> 0:07:27.320 going to be so hard because I honestly don't know 0:07:27.360 --> 0:07:29.200 what I would say if you ask me, but what 0:07:29.240 --> 0:07:31.080 it's like a typical day and the life look like 0:07:31.160 --> 0:07:31.400 for you? 0:07:32.240 --> 0:07:34.800 Oh okay, So every day really is different. But we 0:07:34.880 --> 0:07:38.040 do have like a bit of a schedule. So five 0:07:38.120 --> 0:07:40.720 days a week, I'm always at work, like at our 0:07:40.760 --> 0:07:43.960 office because I have full time staff that work Monday 0:07:44.000 --> 0:07:47.760 to Friday, and then depending like on the weekends, I 0:07:47.840 --> 0:07:50.040 might be there as well. So I'm usually there anywhere 0:07:50.040 --> 0:07:53.000 from five to seven days a week, but just depending 0:07:53.160 --> 0:07:55.880 a usual day will just be myself going into work 0:07:56.000 --> 0:07:59.120 and working with the girls, and really it just depends 0:07:59.120 --> 0:08:01.360 what we've got on that. So most weeks we will 0:08:01.400 --> 0:08:06.120 have new arrivals for one of the three brands. Every 0:08:06.120 --> 0:08:09.240 week we're doing something new. So my main roles at 0:08:09.240 --> 0:08:13.040 work is obviously running the joint. We've got a retail 0:08:13.080 --> 0:08:17.880 store as well, so I oversee that, and I honestly 0:08:18.000 --> 0:08:22.000 do everything and anything, whether it's like going and doing 0:08:22.040 --> 0:08:25.080 a photo shoot, creating content for Oh I'm so sorry. 0:08:25.080 --> 0:08:27.200 If you can hear my dog barking right now, you're 0:08:27.320 --> 0:08:32.880 right me. Yeah, we do a lot of content creation. 0:08:34.280 --> 0:08:34.520 Man. 0:08:34.559 --> 0:08:36.560 What else? Like sometimes I'll be in the warehouse help 0:08:36.559 --> 0:08:40.480 and packing orders, getting the website ready for new arrivals, 0:08:40.520 --> 0:08:45.160 because we do it every single week. Yeah, mainly lots. 0:08:44.320 --> 0:08:49.360 Is your warehouse like connected to your office? Yes? Yeah, 0:08:49.440 --> 0:08:52.760 same big building. Yeah, so I'm honestly, if I'm not 0:08:52.800 --> 0:08:55.400 in the shop, I'll be packing orders, or I'm upstairs 0:08:55.440 --> 0:08:58.800 shooting e commerce images for our website, or I'm out 0:08:58.840 --> 0:09:01.320 at a photo shoot, or I'm helping the girls right 0:09:01.360 --> 0:09:04.160 back to customer service emails if there's some difficult ones 0:09:04.160 --> 0:09:08.720 in there, and yeah, just creating contenting, Yeah, creating. 0:09:08.880 --> 0:09:11.720 Time do you wake up? I wake up at around 0:09:12.000 --> 0:09:14.640 six thirty nice, Yeah, and then what time do you 0:09:14.679 --> 0:09:15.360 go to bed? 0:09:15.679 --> 0:09:17.800 One? It's really bad? 0:09:18.600 --> 0:09:20.400 Are you kidding? No? 0:09:20.400 --> 0:09:23.040 No, it's really bad. The girls at work are like, 0:09:23.080 --> 0:09:25.319 you need to stop. But I don't know. I think 0:09:25.320 --> 0:09:28.280 it's because like I'm not the kind of person. So 0:09:28.400 --> 0:09:31.640 shout out to Caitlin, one of the girls at work. 0:09:31.720 --> 0:09:34.320 She is one of those people that's like, I need 0:09:34.400 --> 0:09:36.600 eight hours and if I get any less, I'm not 0:09:36.640 --> 0:09:39.600 going to be enjoyable to be around, Whereas I'm the opposite, 0:09:39.640 --> 0:09:41.720 like I'm fine, I'll just get up, feel a bit tired, 0:09:41.760 --> 0:09:44.240 and be on my way. But I think like when 0:09:44.280 --> 0:09:46.400 you genuinely love what you do, like you can just 0:09:46.440 --> 0:09:48.640 be excited even if you had four hours sleep. But 0:09:48.679 --> 0:09:50.760 I'll say most nights I probably get six. 0:09:52.640 --> 0:09:55.600 I'm like, I'm in shock because I'm Caitlin. You are 0:09:56.679 --> 0:09:59.360 well seven, Like minimum is seven. 0:09:59.440 --> 0:10:01.600 Maybe I need to make that a goal of mine. 0:10:02.080 --> 0:10:05.880 But in saying that for me, it honestly like I 0:10:05.960 --> 0:10:08.760 have such probably like you, like, such a busy brain 0:10:08.880 --> 0:10:11.680 that to actually get to sleep and have a good sleep, 0:10:12.080 --> 0:10:14.120 I have to have this whole fucking night route for 0:10:14.200 --> 0:10:16.440 me to get me in the zone. And it's like, 0:10:17.120 --> 0:10:19.920 so I can't be like on screens after a certain 0:10:19.960 --> 0:10:22.120 time and it's all this big. It's an ordeal. 0:10:22.480 --> 0:10:25.200 You've got a routine. See, My routine is get in 0:10:25.200 --> 0:10:28.400 bed and then aj always falls asleep before me. And 0:10:28.440 --> 0:10:31.719 then that is when I watch TikTok videos and then 0:10:31.760 --> 0:10:34.160 I'll spend like an hour on there and then I 0:10:34.200 --> 0:10:36.560 start to fall asleep. So our routines are different. Yours 0:10:36.640 --> 0:10:39.960 is like phone off, wine down. Mine is phone on screen, 0:10:40.080 --> 0:10:44.960 blaring in my eyeballs, watching stupid videos. But no, I 0:10:45.000 --> 0:10:47.640 probably do need to get my sleeping pack more in order. 0:10:47.840 --> 0:10:50.760 But hey, no, but you've got to do what works 0:10:50.800 --> 0:10:53.160 for you. I'm all about, like, fuck, what you know 0:10:53.320 --> 0:10:55.520 everyone else is doing? Like works for you? 0:10:55.640 --> 0:10:57.360 You're you're clearly killing it. 0:10:57.600 --> 0:11:01.760 I think I'm okay for now. If you guys see 0:11:01.800 --> 0:11:05.840 me go through any sort of breakdown, remember this podcast 0:11:05.880 --> 0:11:07.480 and be like it's probably because she's tired. 0:11:08.200 --> 0:11:10.079 I'm literally going to message you and be like, babe, 0:11:10.120 --> 0:11:13.280 just get some sleep. That's fine, Like these problems aren't 0:11:13.280 --> 0:11:19.679 that big here. Okay, Well, let's get straight into it. 0:11:19.800 --> 0:11:25.320 So let's really talk about this transformation from you know, 0:11:25.360 --> 0:11:30.679 you're an og influencer. You did YouTube, Instagram, everything. Let's 0:11:30.720 --> 0:11:36.800 talk about the transformation from being an influencer to starting 0:11:36.880 --> 0:11:38.920 your first company. I'm guessing it was fate. 0:11:39.120 --> 0:11:39.360 M h. 0:11:41.040 --> 0:11:43.920 What did that look like? And you know, was it 0:11:44.000 --> 0:11:46.720 an idea? Is that something you wanted to do? Did 0:11:46.720 --> 0:11:48.320 it all just fall into place? Yeah? 0:11:48.400 --> 0:11:50.080 It kind of all just fell into place. And I 0:11:50.080 --> 0:11:53.600 guess the only real experience I had had in fashion 0:11:53.920 --> 0:11:58.840 was just doing hales on YouTube. Uh, you know, I 0:11:58.960 --> 0:12:02.840 obviously loved fashion, but never thought anything really of it, 0:12:02.880 --> 0:12:05.240 And the idea just came about and it fell into place. 0:12:05.240 --> 0:12:08.199 And I'll be honest with you, when I first started Fate, 0:12:08.400 --> 0:12:10.720 like we had this big launch party like it all 0:12:10.880 --> 0:12:13.000 it took a while to set up, but it all 0:12:13.000 --> 0:12:16.079 happened really quickly at the same time. But at that point, 0:12:16.120 --> 0:12:18.120 I think back to it now, it's just over three 0:12:18.200 --> 0:12:23.160 years ago. I never thought beyond that. So I thought, yeah, 0:12:23.200 --> 0:12:25.280 this is great, We're going to launch this clothing label. 0:12:25.320 --> 0:12:27.200 And we had a big launch party in Sydney, like, 0:12:27.280 --> 0:12:28.679 I spent heaps of money on it. I made a 0:12:28.720 --> 0:12:31.120 big deal out of it and whatever, and the launch 0:12:31.200 --> 0:12:35.120 was really great. And then I never thought beyond that. 0:12:35.240 --> 0:12:37.719 I don't know why. Like it, I was younger back then, 0:12:37.920 --> 0:12:41.720 but and the world is so different now, especially you know, 0:12:41.760 --> 0:12:45.559 the e commerce and online store world. So I feel 0:12:45.559 --> 0:12:48.560 like I was one of the very first influence. How 0:12:48.600 --> 0:12:49.960 long have you had your brand for. 0:12:51.520 --> 0:12:53.520 We're coming to two years. 0:12:53.720 --> 0:12:56.760 Yeah, so this was over three years ago, so I yeah, I. 0:12:56.720 --> 0:12:59.200 Don't think I remember when you launched Extrait and this 0:12:59.360 --> 0:13:03.000 was no one was doing it doing a company who 0:13:03.280 --> 0:13:05.360 she thinks she No, I didn't think who she didn't. 0:13:06.760 --> 0:13:10.040 I just thought such a bold move. Yeah, So I'm 0:13:10.040 --> 0:13:12.880 really glad that I jumped onto it when I did, 0:13:12.920 --> 0:13:14.880 because I feel like it is becoming quite a trend 0:13:14.920 --> 0:13:18.640 now to see influences very saturated. Yes, Whereas when I 0:13:18.720 --> 0:13:20.880 started it, I feel like no one else was really 0:13:20.880 --> 0:13:23.160 doing it. Maybe some people were selling like eyelashes and 0:13:23.200 --> 0:13:25.360 stuff like that, like that used to be really popular. 0:13:26.240 --> 0:13:27.120 I do recall that. 0:13:27.240 --> 0:13:29.760 But yeah, like back then, and. 0:13:30.120 --> 0:13:32.360 Sorry, I was just gonna say, Britt, did it ever 0:13:32.440 --> 0:13:36.120 cross your mind to instead of doing your own label, like, 0:13:36.240 --> 0:13:39.520 do a collab with you know, a company that's already 0:13:39.520 --> 0:13:41.679 set up or were you really set on making it 0:13:41.720 --> 0:13:42.120 your own. 0:13:42.280 --> 0:13:44.960 I've always been really independent, so I feel like it 0:13:45.000 --> 0:13:47.400 never really crossed my mind to do a collab with 0:13:47.520 --> 0:13:51.720 another company. And in saying that, whilst back then I 0:13:51.840 --> 0:13:55.240 was doing little White Fox boutique halls and stuff on YouTube, 0:13:55.280 --> 0:13:56.960 and you know, I was getting paid to do that. 0:13:57.480 --> 0:14:03.840 Brands back then weren't doing collab collections with influences. This 0:14:04.040 --> 0:14:07.160 was so long ago that that whole thing of like 0:14:07.200 --> 0:14:10.000 people doing a Boohoo collection and all that wasn't even 0:14:10.000 --> 0:14:13.440 a thing, So it didn't even cross my mind. And yeah, 0:14:13.800 --> 0:14:16.319 fast forward to now, like I didn't think this far 0:14:16.360 --> 0:14:18.360 ahead into the future. I didn't think that it would 0:14:18.360 --> 0:14:21.600 then turn into other brands. I didn't even think it 0:14:21.720 --> 0:14:25.320 really going beyond my garage, you know, Like I had 0:14:25.320 --> 0:14:27.640 my tub set up in my double garage and we 0:14:27.720 --> 0:14:30.520 parked the cars on the street, and you know, I 0:14:30.560 --> 0:14:34.280 didn't think beyond there. So now that I'm doing what 0:14:34.280 --> 0:14:36.400 i'm doing, I'm like, this is exactly what I'm supposed 0:14:36.440 --> 0:14:38.080 to be doing. And thank god I started. It was 0:14:38.120 --> 0:14:42.160 fate that I started it, yeah, but I never really 0:14:42.200 --> 0:14:43.960 thought that far into it, and here we are, and 0:14:43.960 --> 0:14:47.000 it's literally the best thing I've ever done, because let's 0:14:47.000 --> 0:14:50.479 be honest, I was getting so sick of making YouTube videos, 0:14:50.520 --> 0:14:53.120 like and people will always go, yeah, but that's where 0:14:53.160 --> 0:14:55.280 you started, and you have all of us to thank 0:14:55.360 --> 0:14:58.880 for your success, and it's like absolutely, but people do outgrowthings, 0:14:59.000 --> 0:15:02.640 as I'm sure you're aware. And I was really struggling 0:15:02.680 --> 0:15:05.360 to hold on to just doing the YouTube stuff because 0:15:05.600 --> 0:15:07.720 I was doing stupid videos back then as well. I 0:15:07.760 --> 0:15:10.000 was younger, like I was doing, Hey guys, I'm gonna 0:15:10.000 --> 0:15:13.040 try American candy today, and then I'd get four million 0:15:13.120 --> 0:15:16.320 views on that, and you know, but I couldn't upkeep 0:15:16.360 --> 0:15:19.360 that for much longer because I had been all for years. 0:15:19.880 --> 0:15:23.520 It wasn't almost sustainable like you, I wasn't got to that. 0:15:23.840 --> 0:15:24.600 Yeah, it got to that. 0:15:24.600 --> 0:15:27.640 Point where you're like, I almost need more depth in 0:15:28.080 --> 0:15:31.240 I shouldn't say depth, but you needed more in your life, 0:15:31.320 --> 0:15:34.560 like almost like more purpose absolutely. 0:15:33.960 --> 0:15:36.600 Because like, yeah, making YouTube videos does have like a 0:15:36.600 --> 0:15:38.680 shelf life and you can keep it going and then 0:15:39.160 --> 0:15:42.600 you know, but it does definitely have a shelf life. 0:15:42.640 --> 0:15:45.640 And I wanted to do more because whilst it's great 0:15:45.640 --> 0:15:47.520 to get all these millions of views on YouTube and 0:15:47.560 --> 0:15:50.000 people know your name, you know, I was still just 0:15:50.000 --> 0:15:52.880 sitting in my house by myself kind of thing, like 0:15:53.040 --> 0:15:57.000 just doing it all myself, and that became pretty not boring. 0:15:57.040 --> 0:15:59.000 But I just felt like I wanted to do more. 0:16:00.080 --> 0:16:00.520 I love that. 0:16:00.560 --> 0:16:03.160 And I think also like if you think about it 0:16:03.200 --> 0:16:07.640 from a perspective of you did have this audience like 0:16:07.720 --> 0:16:10.760 you did have you know the means, and it's like, 0:16:10.880 --> 0:16:14.080 why shouldn't you go out and create something that yourself? 0:16:14.120 --> 0:16:18.040 Like I think sometimes people can feel a bit like, oh, 0:16:18.120 --> 0:16:19.880 you know, who is she to do that? But it's 0:16:19.920 --> 0:16:23.040 like would you rather you know, a middle aged man 0:16:23.240 --> 0:16:24.200 create this company? 0:16:24.360 --> 0:16:27.080 And you know what the thing is. The thing is, 0:16:27.720 --> 0:16:31.400 if a middle aged man creates a clothing label, no 0:16:31.440 --> 0:16:35.120 one would say anything, but if exactly if a woman 0:16:35.240 --> 0:16:39.040 creates one, especially if it's an influencer, people be like, eh, 0:16:39.320 --> 0:16:41.000 but it's like, come on, as if you wouldn't do 0:16:41.040 --> 0:16:43.160 the same or at least give it a shot. 0:16:43.560 --> 0:16:46.320 And but that that also annoys me too, because I 0:16:46.400 --> 0:16:50.360 often get a lot of feedback in regards to me 0:16:50.400 --> 0:16:55.520 as an influencer, of people saying, oh, I don't like influencers, 0:16:55.600 --> 0:16:57.680 but I like you Georgie because of you know, you 0:16:57.720 --> 0:17:01.320 have your background with doing law and and whatnot. And 0:17:01.360 --> 0:17:05.280 I but I think like there's something wrong with that 0:17:06.000 --> 0:17:09.680 in regards to thinking that you know, in society's ads, 0:17:10.000 --> 0:17:15.199 it's more valu valuable. Sorry to be someone who is, 0:17:15.240 --> 0:17:18.280 you know, a lawyer compared to an influence. 0:17:18.480 --> 0:17:21.320 It's always but that's just sorry. It's the way the 0:17:21.359 --> 0:17:24.320 world is unfortunately in social media, like there's just this 0:17:24.440 --> 0:17:27.040 stigma around it. Yeah, you know, but at the end 0:17:27.040 --> 0:17:29.240 of the day, I think it's up to us as 0:17:29.320 --> 0:17:32.439 the person who is an influencer. I don't like that word, yeah, 0:17:32.480 --> 0:17:36.320 to you know, be our true selves on our social 0:17:36.400 --> 0:17:39.120 media and hope that our audience will just recognize that 0:17:39.560 --> 0:17:42.479 and be able to spot like a genuine person from 0:17:42.560 --> 0:17:45.000 someone who is fake or whatever it may be. 0:17:45.840 --> 0:17:47.720 It's like, I do get it because there are a 0:17:47.760 --> 0:17:51.919 lot of trash influencers out there promote whatever. Let's be honest, 0:17:52.320 --> 0:17:56.080 they promote whatever. They're really bad in regards to their 0:17:56.119 --> 0:17:58.679 only showing you their highlights, they're not real, And so 0:17:58.920 --> 0:18:00.600 I completely get where And that's. 0:18:00.480 --> 0:18:03.000 Sad, Like, though you actually think about it, that is 0:18:03.040 --> 0:18:06.160 so sad that some people are living out that life 0:18:06.160 --> 0:18:10.040 on Instagram, Like I feel sorry for them, But. 0:18:10.720 --> 0:18:12.960 Could you imagine how hard that would be, like trying 0:18:12.960 --> 0:18:14.280 to not be yourself? 0:18:14.400 --> 0:18:17.840 I know, and I'm sure a lot of people would 0:18:18.119 --> 0:18:20.760 be being that way on social media. Like a lot 0:18:20.760 --> 0:18:23.080 of people will think of someone who that they think 0:18:23.119 --> 0:18:25.480 is pretty fake on social media and they're like, oh, yeah, 0:18:25.480 --> 0:18:28.400 she's so fake, But like, why is that person acting fake? 0:18:28.600 --> 0:18:31.920 I think it could even boil down to insecurities or 0:18:32.000 --> 0:18:34.240 a fear of being then true selves, and they will 0:18:34.280 --> 0:18:36.840 have this fake persona and whilst a lot of people 0:18:36.840 --> 0:18:39.320 will see that as a negative and be like, Eh, 0:18:39.320 --> 0:18:41.399 she's this and that, it's like but why is she 0:18:41.480 --> 0:18:43.679 being like that. Let's take a second to think about that, 0:18:43.760 --> 0:18:45.880 because who knows where that kind of stuff would stand 0:18:45.920 --> 0:18:51.280 from one hundred percent probably childhood. Everything stands through childhood. 0:18:52.280 --> 0:18:57.320 Everything is my parents' fault. Literally, I literally have the 0:18:57.320 --> 0:18:59.800 best parents ever, and I always like talk to them 0:19:00.280 --> 0:19:04.960 stuff like that and they're like, oh my god. But 0:19:05.520 --> 0:19:09.760 brit what did your audience think when you transitioned from 0:19:10.440 --> 0:19:13.080 influencer to more being business Like did you get any 0:19:13.160 --> 0:19:16.960 flack on creating less content about starting a company? 0:19:17.040 --> 0:19:17.159 Like? 0:19:17.200 --> 0:19:18.720 What was their response? Yeah? 0:19:18.760 --> 0:19:22.000 Well, because this was so long ago, and because no 0:19:22.040 --> 0:19:24.320 one else was really doing it. I'm not going to 0:19:24.359 --> 0:19:27.560 say no one else wasn't doing it, because I know 0:19:27.600 --> 0:19:29.959 there was a few girls doing like lashes and stuff 0:19:30.000 --> 0:19:34.160 like that and like makeup brushes and stuff. But because 0:19:34.200 --> 0:19:37.040 this was three years ago and I was like twenty 0:19:37.080 --> 0:19:41.080 four ish twenty five, there was a lot of comments 0:19:41.119 --> 0:19:45.880 around like my intentions and like why are you doing this? 0:19:46.119 --> 0:19:50.200 Or you know, may just create content, yeah exactly, or 0:19:50.280 --> 0:19:52.680 people just being like this is so random, or this 0:19:52.760 --> 0:19:54.480 is just going to be one thing that she tries 0:19:54.520 --> 0:19:56.199 to do for a bit and then she's just going 0:19:56.280 --> 0:19:58.920 to give up on it, you know. And because because 0:19:58.960 --> 0:20:01.200 I was younger, my audience was younger as well, So 0:20:02.200 --> 0:20:05.199 I feel like it's been a really long journey for 0:20:05.240 --> 0:20:07.119 me over the last three years to prove to people 0:20:07.119 --> 0:20:09.080 that I am serious when it comes to owning a 0:20:09.080 --> 0:20:14.160 business and you know, creating amazing products. So yeah, whilst 0:20:14.200 --> 0:20:16.320 a lot of people were super supportive and everyone was 0:20:16.320 --> 0:20:18.680 excited like oh my god, you know it was amazing, 0:20:18.720 --> 0:20:22.960 there was those comments floating around, like questioning my intentions 0:20:22.960 --> 0:20:25.080 and also whether this was something I was just trying 0:20:25.080 --> 0:20:27.960 to make a quick buck out of. But I feel 0:20:28.000 --> 0:20:30.720 like now three years in and two other brands under 0:20:30.720 --> 0:20:33.960 my belt, people are like, wow, Brittany actually is serious 0:20:34.000 --> 0:20:34.680 about this shit. 0:20:35.480 --> 0:20:37.040 You have proved just I have. 0:20:37.520 --> 0:20:40.280 And once again, going back to the whole influencer thing, 0:20:40.840 --> 0:20:43.320 what I've spoken about on my podcast recently is just 0:20:43.560 --> 0:20:46.480 how I think we as influencers almost do have to 0:20:46.520 --> 0:20:48.879 put in the extra hard yards to prove to people 0:20:48.880 --> 0:20:51.840 that we are serious because it is such a saturated 0:20:51.880 --> 0:20:54.520 market now and there is so many influences starting this, 0:20:54.720 --> 0:20:58.240 that and the other. Meal plans workouts all this stuff 0:20:59.080 --> 0:21:02.679