WEBVTT - Lily Brown's 'Snug' Robe Dupe 0:00:04.400 --> 0:00:07.600 Hello and welcome to Outspoken. It's your dose of the 0:00:07.640 --> 0:00:11.280 hottest influencer and pop culture news twice a week. I'm 0:00:11.320 --> 0:00:14.840 Kay Torbert And coming up on today's show, Lillly Brown 0:00:14.920 --> 0:00:18.840 calls out major Australian brands over dressing gown dupe, Jade 0:00:18.920 --> 0:00:21.360 Tunci says she's off the PR invite list now that 0:00:21.440 --> 0:00:25.680 she's a mum. And our Friday Debrief But First, Britney 0:00:25.680 --> 0:00:28.920 Saunders and Matt Hay have spilt some serious tea about 0:00:28.960 --> 0:00:33.520 the meanest influencer in Australia. Talking on their podcast High Scrollers, 0:00:33.560 --> 0:00:36.280 Brita and Matt were discussing the notion of what you 0:00:36.360 --> 0:00:39.200 put out to the universe coming back to you. When 0:00:39.280 --> 0:00:42.199 Matt said this, Oh. 0:00:41.880 --> 0:00:45.000 And people just come to mind. There's one influencer that 0:00:45.080 --> 0:00:47.760 comes to mind, and you know exactly who it would be. 0:00:48.560 --> 0:00:51.880 But she is the nastiest motherfucker in this industry. 0:00:52.640 --> 0:00:57.000 Oh yeah, she just kicks having the worst luck and 0:00:57.120 --> 0:01:01.400 she keeps like a video after video about how miserable 0:01:01.480 --> 0:01:02.880 her fucking life is. 0:01:03.160 --> 0:01:07.360 Sorry, sorry, we have everyone guessing about it. 0:01:07.680 --> 0:01:11.680 Gets it, bitch, guess it. She is a nasty, nasty 0:01:11.760 --> 0:01:12.600 piece of work. 0:01:12.880 --> 0:01:13.640 What if she. 0:01:14.120 --> 0:01:16.440 Knows because she would know you're. 0:01:17.400 --> 0:01:23.479 Because there's there's one person I don't care bringing on love. 0:01:24.000 --> 0:01:26.000 Maybe that's a reality check that some people need. 0:01:26.160 --> 0:01:27.160 Well, this is the thing. 0:01:27.280 --> 0:01:30.640 She is a nasty, nasty piece of work too, quite 0:01:31.080 --> 0:01:34.640 quite literally. Everyone everyone has a problem, you know what 0:01:34.680 --> 0:01:35.000 I mean? 0:01:36.040 --> 0:01:38.039 Oh my god. I would pay a lot of money 0:01:38.280 --> 0:01:40.880 to have confirmation of who this is. I have someone 0:01:40.959 --> 0:01:43.280 in mind. Yeah, I don't know if we should say though, 0:01:43.319 --> 0:01:46.479 who I think it could be. Can you give some clues? Well, 0:01:46.480 --> 0:01:49.560 the influencer I think it could potentially be lives in 0:01:49.600 --> 0:01:53.120 Melbourne and she's in her mid twenties. She used to 0:01:53.200 --> 0:01:57.120 date an AFL player and she recently has been called 0:01:57.120 --> 0:01:59.760 out a lot. I'm wondering if it could be her. 0:02:00.160 --> 0:02:02.240 I know exactly who you're talking about, and she did 0:02:02.280 --> 0:02:04.760 jump to mine. But then I wonder, is this influencer 0:02:04.920 --> 0:02:08.400 located in the same spot as Britt and Matt or 0:02:08.440 --> 0:02:11.000 there aren't heaps of influencers in Newcastle, but it could 0:02:11.000 --> 0:02:13.160 be someone more in New South Wales that they may 0:02:13.200 --> 0:02:15.960 have met at events. And Britney Saunders is such a 0:02:16.000 --> 0:02:19.480 lovely influencer. The fact that she even has a problem 0:02:19.520 --> 0:02:22.720 with this person highlights how horrendous this person must act. 0:02:22.840 --> 0:02:26.600 Oh my other thought is Anna Pole like could maybe 0:02:26.760 --> 0:02:30.520 because obviously everything's turned to shit for her so well Britain, Matt, 0:02:30.520 --> 0:02:32.280 if you would like to slide into our DMS and 0:02:32.320 --> 0:02:34.320 tell us who this influencer is, we'll promise we'll keep 0:02:34.320 --> 0:02:36.240 you a secret, or any of our listeners if you've 0:02:36.240 --> 0:02:40.240 got some guesses. Welcome back to another daily blog. Today 0:02:40.280 --> 0:02:43.760 started super early. We had a massive photo shoot down 0:02:43.760 --> 0:02:47.120 in Byron Bay. Today, Lily Brown has hit out at 0:02:47.200 --> 0:02:51.200 two retailers for allegedly copying the designs of her popular 0:02:51.400 --> 0:02:55.160 viral robe Amy can you tell us more so? Lily 0:02:55.240 --> 0:02:58.080 owns sleep where brand Chill, which has become famous for 0:02:58.160 --> 0:03:01.800 its signature snug robes, and these have been popping off 0:03:01.880 --> 0:03:05.160 on TikTok because they not only look super comfortable they're 0:03:05.200 --> 0:03:07.959 made of fleas, but they're also stopped in these really 0:03:08.120 --> 0:03:11.200 esthetic colors. I'd kind of say they're the Frank Green 0:03:11.360 --> 0:03:13.920 of sleep wear because they've been made in colors like 0:03:14.040 --> 0:03:18.760 butter and maple and tangerine. They're really cool, they're beautiful robes. 0:03:18.800 --> 0:03:22.440 I remember when they got released and literally every influencer 0:03:22.480 --> 0:03:25.120 and their dog was wearing them and I'm like, why 0:03:25.160 --> 0:03:27.360 do I want them? That's really working here? Well, they 0:03:27.440 --> 0:03:30.440 also have a headband which looks like Bear ears as 0:03:30.440 --> 0:03:32.680 an accessory, so you can get a matching one, and 0:03:32.720 --> 0:03:35.040 they are quite pricey. They'll set you back around one 0:03:35.120 --> 0:03:37.920 hundred and fifty nine dollars. I think Lily's done a 0:03:37.960 --> 0:03:40.080 really good job at promoting these robes and having this 0:03:40.200 --> 0:03:43.640 signature product because she's had her pajama brand Chill for 0:03:43.840 --> 0:03:46.520 a couple of years now, and it hasn't been a 0:03:46.520 --> 0:03:49.160 super easy road for her. She's spoken a lot in 0:03:49.240 --> 0:03:52.000 podcasts about how it would have been a lot easier 0:03:52.040 --> 0:03:54.600 for her to just stick with influencing rather than opening 0:03:54.680 --> 0:03:57.160 up a business. I think that she was quite shocked 0:03:57.160 --> 0:03:59.320 that it wasn't as easy as she thought. Yeah, well 0:03:59.360 --> 0:04:01.839 there was all that over the Smelly pajamas a couple 0:04:01.880 --> 0:04:04.080 of years ago. We spoke in detail about it, and 0:04:04.120 --> 0:04:06.160 I know that really hurt Lily. Yeah, you can tell 0:04:06.160 --> 0:04:08.760 her business means a lot to her. Obviously, She's put 0:04:08.800 --> 0:04:10.800 a lot on the line to make it successful and 0:04:10.840 --> 0:04:12.600 she is doing a good job, as you said, because 0:04:12.600 --> 0:04:16.120 she has been able to create this level of scarcity 0:04:16.120 --> 0:04:19.120 with the product. Because every time they release a new color, 0:04:19.160 --> 0:04:23.160 it sells out instantly. They also recently did a successful 0:04:23.200 --> 0:04:26.720 collaboration with influencer Jazz Hand and that created a lot 0:04:26.760 --> 0:04:29.640 more buzz around the robe, so they released a special 0:04:29.720 --> 0:04:32.279 robe in the color oak, better known as brown. Okay, 0:04:33.000 --> 0:04:36.160 I prefer oak. I think that sounds bad now. Late 0:04:36.240 --> 0:04:39.240 last week, Lily took to Instagram to air her frustration 0:04:39.480 --> 0:04:43.719 at Bras and Things and Suzanne's for allegedly copying her design. 0:04:44.160 --> 0:04:47.880 She wrote, so I've decided it's not flattering, it's unfair, rude, 0:04:47.880 --> 0:04:50.760 and fucking annoying. Now, to be completely honest, I wasn't 0:04:50.760 --> 0:04:53.320 going to name and shame, but this is ridiculous. Stop 0:04:53.400 --> 0:04:56.520 ripping off small brands with your hundreds of stores nationwide 0:04:56.600 --> 0:04:59.479 and internationally. I don't think it makes much difference to 0:04:59.560 --> 0:05:02.120 either of these retailer's bottom line if they sell a 0:05:02.160 --> 0:05:04.640 few robes here and there. For me, are snug robes 0:05:04.640 --> 0:05:06.960 are my whole life. She went on to say, I've 0:05:06.960 --> 0:05:10.479 continually invested and reinvested back into the business since day one, 0:05:10.800 --> 0:05:14.320 putting everything on the line constantly and taking huge financial risks. 0:05:14.400 --> 0:05:16.839 I literally moved three hours away from my warehouse to 0:05:16.880 --> 0:05:19.320 save money so I can continue to support my business. 0:05:19.480 --> 0:05:22.120 So this is just another slap in the face, especially 0:05:22.160 --> 0:05:24.799 after Bras and Things launched their snug dupe in March, 0:05:24.880 --> 0:05:27.560 after I literally shot a campaign for them and promoted 0:05:27.560 --> 0:05:30.279 their brand on my socials two weeks before they had 0:05:30.279 --> 0:05:33.120 this style on their shop floor. I really feel for 0:05:33.200 --> 0:05:35.480 Lily because I agree with her this is a big 0:05:35.520 --> 0:05:38.000 slap in the face, and as she pointed out, this 0:05:38.040 --> 0:05:41.279 could really affect chules bottom line because the Bras and 0:05:41.320 --> 0:05:43.800 Things dupe will set you back sixty nine ninety nine 0:05:44.160 --> 0:05:46.880 or sue Zan''s priced at seventy nine ninety five. They're 0:05:46.880 --> 0:05:50.720 both around half the price of Lily's robe. The colors 0:05:50.720 --> 0:05:54.600 aren't as bougie as Chills, but they're identical. People are 0:05:54.640 --> 0:05:57.760 going to buy these robes instead of hers, yeah, particularly 0:05:57.839 --> 0:06:00.000 because they have brick and mortar stores where you can 0:06:00.480 --> 0:06:02.680 easily just pick them up instead of having to maybe 0:06:02.760 --> 0:06:06.160 potentially pay for postage as well. I do wonder how 0:06:06.200 --> 0:06:09.400 Bras and Things partnership team feels about being called out, 0:06:09.480 --> 0:06:12.880 because it's really not a good look that this happened 0:06:12.960 --> 0:06:16.080 after they used her in a campaign. Well, it shows 0:06:16.120 --> 0:06:18.719 you how focus Lily is on her brand, because for 0:06:18.800 --> 0:06:21.320 her to call out a brand like Bras and Things, 0:06:21.960 --> 0:06:24.200 other brands might be put off from working with her 0:06:24.240 --> 0:06:26.799 in the future. Yeah. I mean, she has been pretty 0:06:26.839 --> 0:06:30.000 vocal in saying that her business is the number one priority. 0:06:30.040 --> 0:06:33.440 She still does influencing to I suppose pay some bills 0:06:33.440 --> 0:06:36.480 so that she can do her business. I mean, Bras 0:06:36.520 --> 0:06:39.719 and Things is an interesting brand for her to collaborate with. 0:06:40.440 --> 0:06:42.720 There is a little bit of crossover with product I 0:06:42.720 --> 0:06:46.279 suppose with the Sleep Prayer range. But yeah, I mean 0:06:46.600 --> 0:06:48.760 you've got to pay your bills at the end, exactly. 0:06:48.839 --> 0:06:50.760 I Mean what I find so funny though, is that 0:06:50.800 --> 0:06:53.120 back in the day when we were at school, it 0:06:53.160 --> 0:06:55.560 was like social suicide if you were to come with 0:06:55.640 --> 0:06:58.080 a dupe of any product or some sort of like, 0:06:58.200 --> 0:07:01.279 you know, a fake Louis Verton bag. But now it's 0:07:01.600 --> 0:07:04.120 seen as being really cool. The whole culture has changed 0:07:04.160 --> 0:07:06.280 around it, and a lot of that is down to TikTok. 0:07:06.680 --> 0:07:09.840 So we have seen this rise in the hashtag jupe trend. 0:07:10.160 --> 0:07:13.640 There's been over three billion views on dupe videos. I mean, 0:07:13.680 --> 0:07:15.720 there are even dupe influencers. I don't know if you've 0:07:15.720 --> 0:07:18.360 seen them, kay, but they have really taken away the 0:07:18.400 --> 0:07:21.680 taboo of buying the cheaper options. Do you know what 0:07:21.760 --> 0:07:24.920 when you said Jupe influencers, I thought you meant like 0:07:25.360 --> 0:07:28.840 there's a yeah. I thought you meant like some Sene 0:07:28.920 --> 0:07:32.760 or Timu version of the influencer. But no, Jupe culture 0:07:32.840 --> 0:07:35.280 is massive on TikTok And in a way I like 0:07:35.360 --> 0:07:38.040 it because I think it's great to be savvier with 0:07:38.080 --> 0:07:39.920 your dollars and being like, oh, hang on, it's actually 0:07:39.920 --> 0:07:42.600 cool to buy, you know, clothes from km arts. So 0:07:42.760 --> 0:07:45.240 Fidopha led us in on that little secret alone a 0:07:45.280 --> 0:07:47.920 couple of weeks ago, a set no one knew about. 0:07:49.360 --> 0:07:54.520 But again, for creatives, it's absolutely terrible for the industry. Well, historically, 0:07:54.760 --> 0:07:58.920 influencer brands like Chill have been able to really capitalize 0:07:58.920 --> 0:08:02.800 on having this aura of exclusivity. But you can see 0:08:02.840 --> 0:08:06.800 now that this culture of jupes is really threatening this uniqueness. 0:08:07.200 --> 0:08:09.760 It's now not enough just to have a really cool product, 0:08:09.800 --> 0:08:12.040 because somebody is going to come around and they're going 0:08:12.120 --> 0:08:13.960 to copy it and sell it for a cheaper price. 0:08:14.240 --> 0:08:16.120 It's also got a lot to do with fast fashion 0:08:16.160 --> 0:08:19.680 and how quickly trends are being churned out. We are 0:08:19.720 --> 0:08:23.400 seeing people push back though on dupes and micro trends 0:08:23.440 --> 0:08:25.520 at the moment. I mean, we had all of that 0:08:25.720 --> 0:08:29.360 drama around Sofa Do for being named the biggest micro 0:08:29.520 --> 0:08:33.720 trend final Boss at Australian Fashion Week, and there is 0:08:33.840 --> 0:08:37.960 this uncoolness around just jumping on every single trend and 0:08:38.000 --> 0:08:42.840 having what everyone else has. But I mean again, that 0:08:43.000 --> 0:08:44.920 is probably just a small trend that's not going to 0:08:45.000 --> 0:08:46.880 last and people are then going to go back to 0:08:47.040 --> 0:08:50.240 just buying everything again and again. What's crazy is the 0:08:50.320 --> 0:08:52.960 people that don't want the jupes I think are like 0:08:53.040 --> 0:08:55.920 the twelve year olds, they're the don't want them. Yeah, 0:08:55.920 --> 0:08:57.560 they're the sort of kids that will bully another kid 0:08:57.640 --> 0:08:59.640 that doesn't have a Stanley cup. Like if some kid 0:08:59.679 --> 0:09:02.640 came with the Kama rip off Stanley cup, those kids 0:09:02.640 --> 0:09:05.280 would get bullied at school. However, when your people our 0:09:05.360 --> 0:09:07.040 age and we're like, oh my god, have you seen 0:09:07.080 --> 0:09:09.679 the cheaper version of this? Because we don't have the cash, 0:09:09.720 --> 0:09:13.920 I'm not paying for a Stanley cup. Yeah. The unfortunate 0:09:13.960 --> 0:09:16.520 reality for Lily is there's not a lot that she 0:09:16.679 --> 0:09:20.840 can do about this because even though it seems completely unfair, 0:09:20.960 --> 0:09:24.840 it's not actually illegal because there's a big difference between 0:09:24.840 --> 0:09:29.440 counterfeit products and dupes. So counterfeit products they directly infringe 0:09:29.480 --> 0:09:32.800 on trademark and IP because they're essentially just a complete 0:09:32.840 --> 0:09:36.600 copy of a brand's logo and branding, whereas jupes are 0:09:36.640 --> 0:09:40.680 more ambiguous because they're taking inspiration from a design. So 0:09:40.800 --> 0:09:44.240 with bras and things and Suzanne's robes, yes, they've obviously 0:09:44.240 --> 0:09:47.120 taken inspiration from Lily's, but they're not exactly the same, 0:09:47.160 --> 0:09:49.200 and that's where the gray area lie. The one thing 0:09:49.240 --> 0:09:52.240 you will see some businesses doing is copywriting certain colors. 0:09:52.360 --> 0:09:54.559 I mean, maybe that's what Lily has done with chill 0:09:54.640 --> 0:09:58.000 because they haven't released them in her specific colors. But 0:09:58.080 --> 0:10:00.240 it is pretty crazy that there is not much these 0:10:00.240 --> 0:10:03.000 people can do. I mean, that's just how Sheen has 0:10:03.040 --> 0:10:06.000 become such a big business, because they literally copy everything 0:10:06.080 --> 0:10:07.000 and get away with it. 0:10:08.000 --> 0:10:10.720 I don't want to pigeonhole myself as like a mom, 0:10:11.120 --> 0:10:16.320 because I am so much more than that, and I 0:10:16.440 --> 0:10:19.040 do want to do other things with my time and 0:10:19.080 --> 0:10:21.640 my day and my life, but also that's what I'm 0:10:21.679 --> 0:10:22.880 doing right now. 0:10:23.960 --> 0:10:27.240 Jade Tuni has candidly spoken out about the realities of 0:10:27.280 --> 0:10:30.480 becoming a mum when you're a fashion influencer. In a 0:10:30.480 --> 0:10:33.920 seven minute TikTok video, Jadey opened up about her loss 0:10:33.920 --> 0:10:36.880 of identity and the feeling of being in limbo since 0:10:36.920 --> 0:10:39.360 the birth of her son, Fletcher. Let's have a listen 0:10:39.400 --> 0:10:40.160 to what she said. 0:10:41.160 --> 0:10:43.040 When you become a mother, there's like a lot of 0:10:43.040 --> 0:10:47.240 transformation that occurs, especially like a little bit later on. 0:10:47.320 --> 0:10:48.880 I didn't really feel like this in the beginning. 0:10:48.920 --> 0:10:51.080 I was like, what's everyone talking about? Your life changes? 0:10:51.120 --> 0:10:53.080 Like I have a baby and that's hard, but whatever, 0:10:53.200 --> 0:10:55.520 And now I get it. I'm like, Okay, there's a lot. 0:10:55.920 --> 0:10:58.400 There's a lot that changes, and there's a lot of 0:10:58.480 --> 0:11:01.080 like kind of shifts that you go through. And one 0:11:01.080 --> 0:11:02.960 of those shifts for me, and I know for a 0:11:03.000 --> 0:11:06.440 lot of other moms, is like the shift that kind 0:11:06.440 --> 0:11:10.520 of happens in your career and especially in my line 0:11:10.559 --> 0:11:14.679 of work, like what I do every day kind of 0:11:14.840 --> 0:11:17.120 brings me that kind of work. 0:11:18.440 --> 0:11:20.360 Jade went on to explain that a lot of her 0:11:20.400 --> 0:11:23.800 content previously focused on clothing holes, but she's not in 0:11:23.840 --> 0:11:26.160 a position to share that type of content right now 0:11:26.360 --> 0:11:28.960 because their priority is no longer dressing up and going 0:11:29.040 --> 0:11:31.400 out to dinner. It's being a mom. God, I couldn't 0:11:31.440 --> 0:11:33.640 relate to that one even more. I feel for the 0:11:33.720 --> 0:11:37.640 last year, all I've been wearing are leggings and oversized jumpers. 0:11:37.679 --> 0:11:40.880 I mean fashion, what is that? And I mean Jaraday's 0:11:40.920 --> 0:11:43.480 in a position though, where that used to be her 0:11:43.640 --> 0:11:45.920 job and it would be really difficult because she doesn't 0:11:45.920 --> 0:11:47.640 have time to dress up. Or We were laughing the 0:11:47.679 --> 0:11:50.280 other day, Kate, because we were saying that we've been 0:11:50.320 --> 0:11:53.200 setting the bar really low for our husbands in terms 0:11:53.240 --> 0:11:55.439 of our appearance, because both of them are like, oh, 0:11:55.440 --> 0:11:58.360 thank god, you're wearing jeans. You look amazing, and we're like, wow, 0:11:58.400 --> 0:12:01.240 Ree's compliment to me because we were going to a 0:12:01.280 --> 0:12:03.680 friend's fortieth and I came out yet literally in a 0:12:03.720 --> 0:12:06.120 cardigan and jeans, and he goes, oh, you look really nice. 0:12:06.160 --> 0:12:07.600 I can see you've made an effort. You've got a 0:12:07.600 --> 0:12:11.160 belt on, just like a belt. And the saddest thing 0:12:11.280 --> 0:12:13.120 was I actually got that belt for my birthday because 0:12:13.120 --> 0:12:15.440 I was like, I need to dress up my casual 0:12:15.480 --> 0:12:17.640 clothes with some accessories so I look like I'm making 0:12:17.640 --> 0:12:18.439 more of an effort. 0:12:18.640 --> 0:12:18.880 Well. 0:12:19.000 --> 0:12:21.880 Charda also spoke about how she really doesn't want to 0:12:21.880 --> 0:12:24.760 pigeon herself as a mummy creator, and I think a 0:12:24.800 --> 0:12:26.800 lot of people may have wondered if she would go 0:12:26.880 --> 0:12:29.680 down that route because she and her husband Lucky Bricky 0:12:29.840 --> 0:12:33.520 have just announced they're expecting their second baby boy in December. 0:12:34.040 --> 0:12:36.760 But I actually really respect jar Day for coming out 0:12:36.760 --> 0:12:39.520 and saying, look, that's not really what she's interested in doing. 0:12:39.800 --> 0:12:42.439 It surprised me though, because I think her content has 0:12:42.480 --> 0:12:46.559 really changed since she became a mum. I really didn't 0:12:46.840 --> 0:12:49.760 relate much to her content before. I obviously am a 0:12:49.840 --> 0:12:53.240 mum myself as well. You didn't relate to her fashionista content. 0:12:53.600 --> 0:12:55.600 I mean no, because I'm joking. I'm not very fashionable 0:12:55.640 --> 0:12:57.640 now as a mum, and I wasn't really into fashion 0:12:57.800 --> 0:13:01.640 before either. I struggled in that set too. But ever 0:13:01.720 --> 0:13:05.280 since she's had Fletcher and I feel the connection to 0:13:05.320 --> 0:13:07.320 her because I had my son a couple of days after. 0:13:07.400 --> 0:13:09.320 It's like, you know those influences who are pregnant at 0:13:09.360 --> 0:13:12.559 the same time as you. I've just really enjoyed her content. 0:13:12.679 --> 0:13:16.000 I feel like she's been really authentic and shown the 0:13:16.040 --> 0:13:18.520 reality of what it is like being a mum. So 0:13:18.600 --> 0:13:20.560 I was surprised to hear that she doesn't want to 0:13:20.600 --> 0:13:23.200 be a mummy vlogger because I think it would be 0:13:23.200 --> 0:13:26.240 extremely lucrative to her. In fact, she was talking about 0:13:26.240 --> 0:13:28.880 how a lot of brands that she works with have 0:13:29.000 --> 0:13:31.360 turned their back and it almost sounded like she's struggling 0:13:31.360 --> 0:13:34.800 to get deals, which surprised me because I think the 0:13:35.720 --> 0:13:40.440 mum fluencer space in terms of partnerships is massive. Well, 0:13:40.440 --> 0:13:42.120 I think it's a case of she doesn't want to 0:13:42.160 --> 0:13:45.360 just be defined as I'm a mum, like she wants 0:13:45.400 --> 0:13:48.200 to actually have her own autonomy and fashion is what 0:13:48.280 --> 0:13:50.520 she's clearly interested in. But as you said, Kate, she 0:13:50.600 --> 0:13:53.319 revealed she's no longer getting invited to the same events 0:13:53.360 --> 0:13:55.840 that she normally would. Let's have a listen to what 0:13:55.880 --> 0:13:56.360 she said. 0:13:57.520 --> 0:13:59.880 Also, feel like I've been a little bit like shoved 0:14:00.040 --> 0:14:02.440 to the side, you know, like I had a couple 0:14:02.520 --> 0:14:05.720 of contracts that were kind of still going before I 0:14:05.800 --> 0:14:08.360 had Fletcher, and then after I had Fletcher, they just 0:14:08.440 --> 0:14:11.679 kind of fizzled out and like disappeared, and that you know, 0:14:12.280 --> 0:14:14.160 people kind of said like, oh not, you know, it's 0:14:14.200 --> 0:14:17.760 not super aligned anymore, and like that's kind of it. 0:14:18.080 --> 0:14:20.400 That does hurt a little bit. 0:14:21.160 --> 0:14:23.600 I'm not gonna lie, it does it's kind of like, oh, 0:14:23.680 --> 0:14:25.560 it feels like you're a mum now, all good. 0:14:25.320 --> 0:14:27.440 Sea, Yeah, Like that's how it feels. 0:14:27.960 --> 0:14:30.120 And I guess that's kind of like a bit of 0:14:30.160 --> 0:14:34.600 the downside of building a career in what is like 0:14:34.960 --> 0:14:38.920 what kind of was cemented in a lot of it 0:14:38.960 --> 0:14:41.440 had to do with how I looked. Let's be honest, 0:14:42.000 --> 0:14:45.680 it's hard and I'm trying my best to show up, 0:14:46.000 --> 0:14:48.920 but it feels like I'm starting from the bottom again 0:14:48.960 --> 0:14:52.760 when I've kind of grown this thing for fifteen years 0:14:52.800 --> 0:14:55.000 that I'm really proud of. It feels like I have 0:14:55.080 --> 0:14:59.280 to like start from scratch because I've become I don't know, 0:15:00.400 --> 0:15:04.240 and unrelatable and unhot, and it's like I need to 0:15:04.280 --> 0:15:09.200 make myself interesting again so that people will want to 0:15:09.320 --> 0:15:10.240 have me around. 0:15:10.440 --> 0:15:14.040 That's kind of how it feels. Jar Day finished off 0:15:14.040 --> 0:15:15.960 by saying that part of her was scared to share 0:15:16.000 --> 0:15:18.520 how she felt, as it might scare off new work, 0:15:18.560 --> 0:15:21.360 but she wanted to be honest with her audience. I 0:15:21.400 --> 0:15:24.440 personally found that really fascinating because I've been noticing this 0:15:24.520 --> 0:15:28.000 shift with influencers, so being in my thirties, a lot 0:15:28.000 --> 0:15:31.960 of the influences now that I've followed are similar age, 0:15:31.960 --> 0:15:34.680 maybe a little bit younger, And now there's this new 0:15:34.720 --> 0:15:38.160 wave of influencers who are getting invited to Coachella. I mean, 0:15:38.200 --> 0:15:40.760 I remember when it was Coachella a couple of months ago, 0:15:41.080 --> 0:15:44.800 and influencers like Steph Klesmith and Tully Smyth were doing 0:15:44.880 --> 0:15:47.080 throwback saying, oh my god, look how young we were 0:15:47.080 --> 0:15:50.640 at Coachella. Were handing the baton over. So I feel 0:15:50.640 --> 0:15:54.960 like there is this awkward transition for influencers who are 0:15:54.960 --> 0:15:57.520 in their thirties. They may have had a baby or 0:15:57.520 --> 0:15:59.280 a couple of kids, but they don't want to be 0:15:59.360 --> 0:16:04.040 mummy bloggers. But they're also now not fitting that demographic 0:16:04.200 --> 0:16:07.080 of the party girl that goes out traveling and wears 0:16:07.200 --> 0:16:09.480 nice clothes. And then there seems to be that level 0:16:09.480 --> 0:16:12.160 of the Bet Judds and the Nadia Bartels whose kids 0:16:12.200 --> 0:16:15.000 are a little bit older, so now they're back partying 0:16:15.040 --> 0:16:17.640 at Coachella. It seems like the influencers that are in 0:16:17.680 --> 0:16:19.880 that in between stage they almost need to decide if 0:16:19.880 --> 0:16:22.520 they want to be booktalkers or mummy bloggers, because that 0:16:22.640 --> 0:16:25.360 seems like BookTalk. It seems like it's like, oh, actually, 0:16:25.360 --> 0:16:28.800 you're around thirty, you like plants, you like being indoors, 0:16:28.840 --> 0:16:30.800 You want to go to BET nine PM, become a 0:16:30.800 --> 0:16:35.200 book talker, yes, or become really interested in organizing your 0:16:35.240 --> 0:16:37.880 house one of these organization pages. I mean, I'm laughing 0:16:37.920 --> 0:16:40.800 about that stuff. I mean, I'm not into BookTalk as much. 0:16:41.000 --> 0:16:43.440 Well I'm at all. Really, I don't have time to read. 0:16:43.640 --> 0:16:46.680 I really want to be someone that reads, but I 0:16:46.760 --> 0:16:49.000 just don't have time. I like the YouTubers who do 0:16:49.080 --> 0:16:51.920 the BookTalk videos in terms of not when they're talking 0:16:51.920 --> 0:16:53.640 about the books, but when they try and show off 0:16:53.640 --> 0:16:56.040 their lifestyle of journaling. But I don't really care about 0:16:56.040 --> 0:16:58.600 the books they read. I've no idea about any of them. Yeah, 0:16:58.720 --> 0:17:02.520 it's kind of like those organizational influences. Love watching them clean, 0:17:02.680 --> 0:17:05.399 love watching their house organized. Do I do it myself? Well, 0:17:05.680 --> 0:17:08.400 not like the pigsty of a house. Watching them organize 0:17:08.400 --> 0:17:11.040 their books, it made me wonder who the high end 0:17:11.040 --> 0:17:13.520 brands are that aren't being nice to Jarde. Toun't she 0:17:13.560 --> 0:17:16.480 because I'm not about that well. Jar Day is known 0:17:16.520 --> 0:17:19.480 for working with high end brands like Louis Vaton and Gucci, 0:17:19.760 --> 0:17:21.920 and I have seen she's done recent work with them. 0:17:21.960 --> 0:17:25.960 But jar Day flagged that the brands haven't renewed their 0:17:26.000 --> 0:17:29.080 contract with hers, so it's still unclear as to which 0:17:29.320 --> 0:17:31.680 brands are the luxury ones that are no longer doing 0:17:31.720 --> 0:17:35.000 work with her. I wonder if Jaday's reluctant to move 0:17:35.119 --> 0:17:38.200 into the mummy blogging space after all the criticism she 0:17:38.440 --> 0:17:41.359 copped after she spoke about sleep training. Did you see 0:17:41.359 --> 0:17:44.680 those I didn't see the posts, but it doesn't surprise 0:17:44.720 --> 0:17:48.840 me because anytime you mentioned sleep training and children, people 0:17:48.880 --> 0:17:51.760 go off about it. Yeah, because she's been having issues 0:17:51.800 --> 0:17:54.880 with her son Fletcher's sleep for around a year. She 0:17:55.600 --> 0:17:58.560 has been very open about the fact that her and 0:17:58.680 --> 0:18:02.680 Lockie have been not getting any sleep. They've been having 0:18:02.720 --> 0:18:05.480 to sleep in Fletcher's room with him next to him 0:18:05.480 --> 0:18:08.840 in a bed, and they got someone into sleep train him, 0:18:08.920 --> 0:18:10.639 and she said it was of her own mental health. 0:18:10.960 --> 0:18:14.040 And still there were so many negative comments about it 0:18:14.200 --> 0:18:17.720 and people judging her. So maybe she's like, oh, it's 0:18:17.760 --> 0:18:20.600 probably easier just to post about fashion. Yeah. Well, as 0:18:20.640 --> 0:18:22.800 you said, Kate, being a new mum, I have enjoyed 0:18:22.840 --> 0:18:25.000 her content more recently and you can see that she 0:18:25.040 --> 0:18:28.960 does share different content on TikTok than she would on Instagram. 0:18:28.960 --> 0:18:33.560 Like Instagram it's all high fashion, more aspirational content, whereas 0:18:33.600 --> 0:18:35.800 TikTok she keeps it a bit more real. But I 0:18:35.880 --> 0:18:38.040 had a look at Social Blade and it surprised me 0:18:38.200 --> 0:18:41.520 because jar Day over the past thirty days has lost 0:18:41.560 --> 0:18:45.040 one thousand, five hundred Instagram followers, So it looks like 0:18:45.119 --> 0:18:47.439 maybe the people who did follow her for the fashion 0:18:47.480 --> 0:18:51.359 content aren't interested in her mum content at all. Like 0:18:51.400 --> 0:18:55.040 she's obviously announced recently that she's expecting her second child. 0:18:55.119 --> 0:18:58.119 Normally you get an influx of followers, but maybe people 0:18:58.119 --> 0:19:01.320 have gone, oh, I'm not really interested in this load 0:19:01.359 --> 0:19:04.840 of mum content. That surprises me because she's one of 0:19:04.880 --> 0:19:09.280 the only big Australian influencers whose following has moved across 0:19:09.320 --> 0:19:12.800 to TikTok, so she's got around half a million followers 0:19:12.800 --> 0:19:16.159 on TikTok. If you look at influencers like Steph Claire 0:19:16.160 --> 0:19:20.000 Smith and Sarah's Day who have over a million followers 0:19:20.080 --> 0:19:23.040 on Instagram and then you go over to their tiktoks, 0:19:23.040 --> 0:19:25.560 they've only got a couple of hundreds. So clearly Jida 0:19:25.600 --> 0:19:27.720 Twin she is doing something right on TikTok if she's 0:19:27.760 --> 0:19:32.040 attracted so many new followers or even moving followers across 0:19:32.080 --> 0:19:34.160 to that platform. Yeah, and I thought it was really 0:19:34.160 --> 0:19:36.000 good of her to actually shine a light on this 0:19:36.160 --> 0:19:39.560 issue of mum's feeling like they have this lost sense 0:19:39.600 --> 0:19:42.720 of identity because being on maternity leave, I can see 0:19:42.720 --> 0:19:45.000 how it gets like that. If you're spending all of 0:19:45.040 --> 0:19:48.399 your time focused on just your child and you're away 0:19:48.400 --> 0:19:50.359 from work, you're no longer doing all the things that 0:19:50.400 --> 0:19:53.560 you used to do, you are going to feel a 0:19:53.640 --> 0:19:55.959 bit like you don't really know who you are anymore. 0:19:56.000 --> 0:19:58.399 And that's what Jai Da talked about, and she said, no, 0:19:58.520 --> 0:20:01.200 my job isn't completely relatable, but this idea of feeling 0:20:01.200 --> 0:20:03.440