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Speaker 1: And Amanda jam.

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Speaker 2: Jersey demand of arms for the pub test.

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Speaker 3: Coals and Woolies using psychology to increase sales? Does this

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Speaker 3: pass the pub test?

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Speaker 4: Is it psychology or is it trickery? This is what

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Speaker 4: the A Triple C has found. They are finding them,

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Speaker 4: they're taking legal or taking legal action against them. And

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Speaker 4: what they've done is they have increased prices for two

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Speaker 4: weeks of a certain item. They'll no drop it back

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Speaker 4: to normal and put a sale tag on it. Okay,

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Speaker 4: that's what they're in trouble for. But you were saying earlier, Brendan,

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Speaker 4: that that putting sale signs on things in bright colors

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Speaker 4: and getting those dopamine juices flowing is okay.

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Speaker 2: Many years ago is to sprook for a living.

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Speaker 3: You know, you stand in the shop and I still

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Speaker 3: do now, well I do, but I've been the BBC

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Speaker 3: Hardware or somewhere like that, standing there next to a

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Speaker 3: flashing light.

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Speaker 2: Okay, Shopper's red spot special, come along.

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Speaker 3: Here, get levels and you know circular saws on special

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Speaker 3: today today.

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Speaker 2: Only they were all on special. It's like when you see.

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Speaker 3: Those Christmas warehouses, they're almost fifty percent off a rug warehouse.

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Speaker 4: I know, if you pay full price for a rug,

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Speaker 4: you're in view trouble. I know what you're saying. But

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Speaker 4: as they say here in the AH Triple C statement

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Speaker 4: that there have been many marketing campaigns by Coals and

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Speaker 4: Woolies to say prices have dropped down down, that we

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Speaker 4: expect sustained reduction in the regular prices of supermarket products.

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Speaker 4: They staked their claim on that when they say all

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Speaker 4: of that stuff where the prices are the same as

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Speaker 4: they were before or slightly higher with a sticker sign

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Speaker 4: on it saying saying special, saying sale. That's not right.

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Speaker 4: So how do you feel Coals and Woolies using psychology

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Speaker 4: for sales? Does it pass the pub test?

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Speaker 1: No, it absolutely does not.

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Speaker 5: It's this grateful that told them all that can make

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Speaker 5: such absorbitant top it when the costs are living.

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Speaker 1: It's killing Australian family.

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Speaker 5: Pull your heads in and I hope they get fined. No,

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Speaker 5: it doesn't. They using the psychologists to make more and

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Speaker 5: with in regard to the consumer and to the community

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Speaker 5: in general. The other problem is we don't have any

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Speaker 5: regulators that goes around and actually checks what they are doing.

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Speaker 5: So good on age people seed to bring these to

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Speaker 5: the surface.

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Speaker 3: They've been doing it for years.

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Speaker 5: Like the end caps at the end.

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Speaker 2: Of the aisles where they put all their specials on,

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Speaker 2: they're not really special.

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Speaker 5: They're just there to lull you're in and get your

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Speaker 5: buy stuff.

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Speaker 1: It's a scam.

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Speaker 2: It's just ort to rip you off.

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Speaker 1: Yes, it does. I think at the end of the day,

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Speaker 1: everyone tries to get the best deal for them. If

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Speaker 1: it's a business, if it's a person, if it's anyone

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Speaker 1: in the world, you try and get the best pay

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Speaker 1: you can get it before YouTube have it any difference. Unfortunately,

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Speaker 1: people don't like it because we're the ones that have

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Speaker 1: to pay for it.

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Speaker 5: No, it doesn't pass the pub test. It's shocking behavior.

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Speaker 5: It's trickery and shameful and they should be penalized. Down

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Speaker 5: down means.

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Speaker 1: Up up shop, down the eye side.

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Speaker 5: There you go.

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Speaker 3: When they say twenty percent more in your bag of

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Speaker 3: salt and Viga chips, it's not twenty percent more air.

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Speaker 3: It's like when we extended this show to ten o'clock,

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Speaker 3: remember that it was, and everyone was disappointed.