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Speaker 1: Hello, my name's Santasha Nabananga Bamblet. I'm a proud or

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Speaker 1: the Order Kerni Wholbury and a waddery woman. And before

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Speaker 1: we get started on She's on the Money podcast, I

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Speaker 1: would like to acknowledge the traditional custodians of the land

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Speaker 1: of which this podcast is recorded on a wondery country,

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Speaker 1: acknowledging the elders, the ancestors and the next generation coming

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Speaker 1: through as this podcast is about connecting, empowering, knowledge sharing

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Speaker 1: and the storytelling of you to make a difference for

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Speaker 1: today and lasting impact for tomorrow.

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Speaker 2: Let's get into it.

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Speaker 3: She's on the Money, She's on the Money. Hello, and

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Speaker 3: welcome to She's on the Money, where we share the

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Speaker 3: secrets to starting, growing and thriving in your own business.

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Speaker 3: I am your host to Victoria Devine, and today we've

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Speaker 3: got something extra special for you. It's one you've asked

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Speaker 3: for again and again, and honestly we could not be

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Speaker 3: more excited to share it with you. It's time for

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Speaker 3: another episode of the Business Bible. But today we're going

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Speaker 3: to be doing something a little bit differently. We are

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Speaker 3: going to be doing our very first business diary. So

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Speaker 3: not only are we diving into the biggest questions about

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Speaker 3: building your dream business. But we've also brought in someone

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Speaker 3: who really knows their stuff and trust me, you're going

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Speaker 3: to want to stick around for this one. Today's guest

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Speaker 3: is a total powerhouse. She's someone who started her journey

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Speaker 3: as a YouTuber and creator, turned it into a thriving empire,

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Speaker 3: and has become a trailblazer in the fashion industry, all

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Speaker 3: while staying unapologetically herself. She's proof that with grich, creativity

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Speaker 3: and a little bit of chaos, you can take an

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Speaker 3: idea and turn it into some being extraordinary. She's the

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Speaker 3: founder of a brand that doesn't just sell clothes, it

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Speaker 3: redefines what inclusivity in fashion looks like. Her journey includes

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Speaker 3: expanding her size range to make sure everyone feels represented,

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Speaker 3: opening a flagship store on the Gold Coast, and becoming

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Speaker 3: one of Australia's most relatable business icons. And somehow she's

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Speaker 3: found the time to host a killer podcast that deep

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Speaker 3: dives into the realities of running a business herself. That's right.

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Speaker 3: Today we are joined by the incredible Britney Saunders. Britney,

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Speaker 3: welcome to the show again.

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Speaker 2: I suppose yeah, I'm so glad to be back, and

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Speaker 2: I'm going to be chatting with you this time, which

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Speaker 2: makes it even more exciting. So thank you for having

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Speaker 2: me back.

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Speaker 3: I'm so excited. Thank you for doing my Matt leave

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Speaker 3: cover by the way, that was really kind with you,

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Speaker 3: no worries. You know, business owners don't usually get Matt leaves,

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Speaker 3: and I was like, I'm just going to have to

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Speaker 3: pull a few friends in here and make this work.

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Speaker 3: And you really came through clutch, so I do appreciate it.

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Speaker 2: It was my pleasure.

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Speaker 3: I'm also super excited to do our very first business story,

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Speaker 3: which is something our community have been asking and asking

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Speaker 3: for because we do our money diarries, which are like,

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Speaker 3: I guess the pervy details on somebody's money life, but

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Speaker 3: we've never done business ones, and I'm just so excited

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Speaker 3: that you kind of get to rip the banded off

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Speaker 3: and be the first one. So let's see how we

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Speaker 3: go and start, as we're going to always start business

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Speaker 3: stories with Brittany, can you tell me a little bit

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Speaker 3: more about your business journey.

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Speaker 2: Yeah, well, it's a long story which you kind of

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Speaker 2: touched on in the intro, but back in the day,

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Speaker 2: I started a YouTube channel before the word influencer was

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Speaker 2: even a thing. This is when we just had YouTube,

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Speaker 2: and I think Instagram was like barely new, when it

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Speaker 2: was just a photo sharing app. And to cut a

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Speaker 2: long story short, I made these silly videos for fun

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Speaker 2: and then I.

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Speaker 3: Just so you know, they weren't silly. I took them

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Speaker 3: very seriously. Just so you know, I took them very

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Speaker 3: very seriously as an oatally subscriber. Silly. No, no, no, no,

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Speaker 3: that was my teen hood, just so you know.

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Speaker 2: Well, I'm glad to know. I thought they were really

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Speaker 2: cool back then, but looking back, they perhaps were a

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Speaker 2: little silly. But anyway, to cut a long story short,

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Speaker 2: I grew this online platform while I was in high school,

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Speaker 2: and then I dropped out of high school. I went

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Speaker 2: into full time work and I was just making these

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Speaker 2: YouTube videos for fun, and I just so happened to

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Speaker 2: organically build an audience. From there, we then saw the

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Speaker 2: rise of platforms like Instagram and Snapchat. So I used

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Speaker 2: that YouTube community to then build onto those social platforms

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Speaker 2: and I then became one of the first influencers I

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Speaker 2: guess you could say, in Australia, and I got to

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Speaker 2: be there for the start of you know, all these

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Speaker 2: small businesses popping up on Instagram like this was when

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Speaker 2: we saw Instagram brands come to life. And these Instagram

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Speaker 2: brands then clued onto the fact that they could work

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Speaker 2: with people like me to promote their business and grow

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Speaker 2: their social media. So I spent a lot of years

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Speaker 2: there in my early twenties working with businesses and promoting

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Speaker 2: them in an Instagram photo because this was before you know,

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Speaker 2: reels or anything existed with a good filter of course,

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Speaker 2: oh yeah, with the stock standard Instagram filters that you'd

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Speaker 2: just select as you posted them. And yeah, for many years,

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Speaker 2: from the age of twenty one onwards, that was my

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Speaker 2: full time job. I had always had an entrepreneurial spirit,

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Speaker 2: which I can't even remember if we touched on last

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Speaker 2: time I was on the pod, but I had dabbled

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Speaker 2: in so many businesses throughout my late teens and early twenties.

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Speaker 2: I did mobile makeup, I did mobile spray tans, I

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Speaker 2: tried anything and everything, and back then, I honestly didn't

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Speaker 2: know that I was attempting to start businesses. It really

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Speaker 2: just felt like I was doing little hobbies. So then

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Speaker 2: when it comes to starting Fate, which is my business now,

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Speaker 2: it really was just you know, another one of those

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Speaker 2: things that I was trying, much like my spray tans

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Speaker 2: and my mobile makeup and the YouTube videos, I thought,

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Speaker 2: let's give this a go. I guess the only major

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Speaker 2: difference with doing that was I had had all this

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Speaker 2: experience working with other brands, and I had a following,

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Speaker 2: and a lot of people have said to me over

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Speaker 2: the years, well, you had a leg up in your

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Speaker 2: journey because you had all these followers and subscribers on

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Speaker 2: YouTube and then you got to launch your business into that.

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Speaker 2: And to that I say, I absolutely agree. I had

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Speaker 2: a head start by building that following. But it's not

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Speaker 2: to say that just because you have followers online you

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Speaker 2: know how to run and sustain and grow a business,

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Speaker 2: because they're two completely different things.

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Speaker 3: I love that people go, oh, you had it easy.

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Speaker 3: It's like have you done payroll before, because that stuff

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Speaker 3: gets real complicated, real quick. And I, as an ex

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Speaker 3: financial advisor, I have seen a lot of influences come

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Speaker 3: to me and go v I think I've really messed

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Speaker 3: this up. Help and behind the scenes, it's an absolute mess.

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Speaker 3: So I applaud you because also you were kind of

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Speaker 3: born into a space where everyone had an opinion and

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Speaker 3: as a small business owner, oh my gosh, that would

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Speaker 3: have been so hard in comparison to just starting small

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Speaker 3: and growing with your friends and your family. Like you

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Speaker 3: just went in hard.

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Speaker 2: I did, and I'll be completely honest. You know, people

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Speaker 2: always inspired to hear people's business journeys, and you know,

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Speaker 2: people say, you know, what was the inspiration behind fate like,

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Speaker 2: because they'll look at what it is now and think, wow,

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Speaker 2: this must have been some big grand plan that she's had.

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Speaker 3: You are so strategic.

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Speaker 2: But back then I wasn't, Like I will admit, I

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Speaker 2: went into this not having a clue of what I

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Speaker 2: was doing. I didn't say to myself, oh, I'm going

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Speaker 2: to grow this to be a massive, multi million dollar company.

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Speaker 2: I quite literally just launched this thing with the knowledge

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Speaker 2: that I had taught myself. I googled everything. I still

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Speaker 2: google everything every single day, let's be honest. But I

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Speaker 2: didn't start out with this huge grand plan for this business.

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Speaker 2: And I think a lot of owners, especially people that

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Speaker 2: are starting in business you know now, they might feel

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Speaker 2: that pressure that they need to have some huge business

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Speaker 2: plan with goals and a vision. And whilst I'm all

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Speaker 2: for that, it's also okay if you're just going in

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Speaker 2: and getting started, even if you don't really have a crack. Yeah,

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Speaker 2: because that's exactly what I did, and that's what a

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Speaker 2: lot of business owners have done. Like they're these tiny

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Speaker 2: ideas that you think, yep, I think I'll give this

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Speaker 2: a go and see where it goes. And it's just

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Speaker 2: absolutely snowballed over the last seven years where it is today.

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Speaker 2: And I never would have thought that when I started it.

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Speaker 2: I just simply started.

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Speaker 3: I love that, and I feel like just starting is

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Speaker 3: the most important thing to do. Tell me, did you

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Speaker 3: seven years ago sit down and go, I'm going to

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Speaker 3: write up a big business plan? Is that what happened?

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Speaker 3: Because I feel like so many of us when we're

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Speaker 3: starting a business get caught up in this idea of

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Speaker 3: you know, downloading a business plan template and filling it in,

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Speaker 3: Like did you do that?

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Speaker 2: No? I did, honestly none of that. I think I

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Speaker 2: had like a kmart whiteboard and I would write stuff

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Speaker 2: on that physically. But back then, seven years ago, I

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Speaker 2: was just going in completely winging it. If I was

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Speaker 2: to start another new business to with the knowledge that

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Speaker 2: I have now, i'd absolutely you know, have a bit

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Speaker 2: of a plan, write everything out, map it all out.

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Speaker 2: But back then, you know, I was what, I don't

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Speaker 2: know how old I was, twenty four or something like that.

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Speaker 2: Like I just just a baby. I was a baby,

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Speaker 2: and I just went in and thought, fuck it, I'm

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Speaker 2: going to give it a crack.

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Speaker 3: Yeah, And I think that that naivety at the time

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Speaker 3: is what makes up some of that secret source. It's like, well,

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Speaker 3: how hard could it be? Like other people do it,

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Speaker 3: But now that you're in business and you see the

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Speaker 3: cogs emotion and you see what's going on, You're like,

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Speaker 3: this is pretty hard. Like I think if you knew

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Speaker 3: the reality of what seven years later would look like,

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Speaker 3: you'd be like, oh no, that's too much, Like I

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Speaker 3: don't think I'm capable, and like that's the same as me.

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Speaker 2: That's one of the great things about it is you know,

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Speaker 2: going in and not knowing what it's going to look like.

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Speaker 2: You just learn every single thing as you go. And

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Speaker 2: I'm learning even now, seven years in, I'm learning every

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Speaker 2: single day. I'm making mistakes and learning for next time.

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Speaker 2: Like I think that's the beauty of business, is just

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Speaker 2: going in giving it a red hot crack and seeing

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Speaker 2: what the universe throws at you.

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Speaker 3: So how did you know that Fate could become a

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Speaker 3: business instead of just being a fun idea that you're like, oh,

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Speaker 3: I you know, you explained before that you felt like

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Speaker 3: your business benches before felt like, you know, little hobbies

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Speaker 3: on the side. At what point where you're like, oh,

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Speaker 3: Fate's not a little hobby on the side, it's like,

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Speaker 3: actually a business.

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Speaker 2: Yeah, So I would say that moment for me. So

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Speaker 2: I started Fate. I lived in a townhouse rental with

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Speaker 2: my partner, AJ, who I'm still with now, so he's

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Speaker 2: been with me since the very beginning I started it.

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Speaker 2: We had a double garage underneath our townhouse, and I said,

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Speaker 2: all right, we're moving our cars out and I'm setting

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Speaker 2: this thing up in the garage. We're parking on the street.

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Speaker 3: He's like, yeah, okay, honey.

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Speaker 2: And so it was in the garage that I hired

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Speaker 2: my first casual employee. So I guess that moment when

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Speaker 2: I hired my first casual employee that felt real because

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Speaker 2: because all of a sudden, I had been self employed

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Speaker 2: for who knows five years by this point, and all

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Speaker 2: of a sudden, I was going to be financially responsible

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Speaker 2: for paying someone that's terrifying.

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Speaker 3: Yeah, it is that to me made me so anxious,

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Speaker 3: and I don't think people talk about it enough. Like

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Speaker 3: I would stay up at like late at night calculating

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Speaker 3: how many months we could not make money and I

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Speaker 3: could keep that person employed because it was the weight

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Speaker 3: of the world on my shoulders.

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Speaker 2: It's really scary. And I remember saying to AJ because

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Speaker 2: it was his like mum's friend's daughter, like you know,

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Speaker 2: the family, family friend. And I remember saying, like, what

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Speaker 2: if I don't have enough money to pay her one week?

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Speaker 2: Like these were the thoughts that I was having back then.

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Speaker 2: But it was at that moment I think that I realized,

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Speaker 2: hang on a second, like because I'm hiring someone, like

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Speaker 2: this is a real business. And I'd say. The second

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Speaker 2: moment that made me realize, hang on, this is turning

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Speaker 2: into something was when we moved out of the garage

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Speaker 2: and we got our first commercial lease. It was just

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Speaker 2: a little ninety square meter store o read shed essentially,

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Speaker 2: and signing that twelve month lease and knowing that I

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Speaker 2: was going to pay you know, thirty five thousand dollars

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Speaker 2: a year in rent, that was also a really defining

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Speaker 2: moment for me of like, holy shit, like, not only

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Speaker 2: am I renting our house, but I'm now renting a shed.

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Speaker 3: So those were like two moments to me where I

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Speaker 3: knew there's a lot of money, like, oh, oh yeah

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Speaker 3: it was, it was back then, and it's still a

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Speaker 3: lot of money now. But like in the grand scheme

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Speaker 3: of business, I was the same. But I think it's

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Speaker 3: so funny going from oh, I'm signing my first thirty

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Speaker 3: five thousand dollars a year lease to knowing that you

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Speaker 3: have a flagship store now and you've got you know,

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Speaker 3: multiple locations, and the locations you've chosen are very strategic

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Speaker 3: because they have you know, beautiful like locations, they have

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Speaker 3: great foot traffic, they're in the right places for your demographic.

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Speaker 3: I know how much you know research you've put into that,

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Speaker 3: which means they're not cheat.

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Speaker 2: No, exactly, that thirty five thousand dollars rent a year

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Speaker 2: now is nothing in comparison to the commercial leases we

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Speaker 2: have now, which is terrifying. Yeah, it really is, but

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Speaker 2: it's all part of the journey. And again, like growth,

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Speaker 2: and I look back and remember signing that first lease

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Speaker 2: so vividly and being so scared, and again I thought,

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Speaker 2: what if we don't make thirty five thousand dollars, you know,

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Speaker 2: and I can't pay the rent for the year. But

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Speaker 2: I think it's like when you're in those moments and

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Speaker 2: you're scared, Like I think I'm not really woo woo

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Speaker 2: or anything, but I think that's a universe saying like,

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Speaker 2: this is your opportunity. Take it.

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Speaker 3: Yeah, one hundred percent. So tell me when you first launched,

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Speaker 3: how did you plan to make it work financially?

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Speaker 2: Again, I didn't have much of a financial plan, if

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Speaker 2: I'm being completely honest with you. I had obviously been

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Speaker 2: an influencer for the years leading up to launching Faith,

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Speaker 2: and I'd been really smart with my money back then,

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Speaker 2: which I don't know how I did that, because I

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Speaker 2: was in my early twenties earning a decent amount of money.

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Speaker 2: I don't know how I didn't go nuts and just

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Speaker 2: waste it all. And I'd never grown up with any

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Speaker 2: guidance from any family members or anything like that. But

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Speaker 2: somehow I managed to be smart with my money in

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Speaker 2: my early twenties, and I had a decent amount of savings,

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Speaker 2: so I used money from my savings to launch Fade

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Speaker 2: and just pay for all those initial things. Like obviously,

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Speaker 2: I wasn't worrying about commercial rent because we were in

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Speaker 2: the garage, but you know, buying all my shipping bags

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Speaker 2: and labels and stickers and a printer and just all

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Speaker 2: those things that I needed to get to launch as

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Speaker 2: well as stock. I used my savings for that, and

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Speaker 2: I guess for me back then, it was just important

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Speaker 2: to always know that I had money sitting in the

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Speaker 2: bank account. I didn't have any kind of financial plan,

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Speaker 2: nothing like that, which again, like if I was starting today,

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Speaker 2: I would obviously have a bit of a better understanding

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Speaker 2: of my finances and you know what the six months

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Speaker 2: ahead are going to look like. But back then I

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Speaker 2: couldn't even see past that day because I didn't know

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Speaker 2: what I was doing. You were just having fun. I

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Speaker 2: was just wigging it. And I think for me it

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Speaker 2: was just from the get go, I knew that all

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Speaker 2: of the money that I was earning through our sales

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Speaker 2: when we first launched wasn't my money. I think a

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Speaker 2: lot of people can maybe get caught up if they

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Speaker 2: launch a new business and let's say it's a successful

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Speaker 2: launch or you have a great first month. In my mind,

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Speaker 2: and I don't know why again, because no one taught

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Speaker 2: me this, But in my mind, I knew that that

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Speaker 2: money that was coming in from our salves that we

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Speaker 2: were generating online, I knew that wasn't my money to touch.

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Speaker 2: So I kept it there in the business bank account

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Speaker 2: and the only thing that I would spend it on

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Speaker 2: is more expensive for the business. I never touched any

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Speaker 2: of it. I knew I can't go and buy handbags

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Speaker 2: and high heels with this money. This is the business's money.

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Speaker 2: So it was just yeah, ensuring that I didn't touch

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Speaker 2: any of those funds. And I was fortunate to be

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Speaker 2: able to do that because I was still influencing, so

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Speaker 2: I had an income that I was making myself, and

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Speaker 2: I kept the business money in those business bank accounts.

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Speaker 3: Smart, so smart, and like, in hindsight, you're like, I

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Speaker 3: don't even know how I was that smart, but like, no,

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Speaker 3: but it's genuinely great advice because you're right. So many

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Speaker 3: people and so many small business owners get caught up

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Speaker 3: and going, oh, we had a great first launch. I'm

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Speaker 3: going to treat myself, and I'm like, it's not your money,

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Speaker 3: Like I know that.

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Speaker 2: It feels that way, I know, and it's hard because

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Speaker 2: you get excited and because you're seeing that money come

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Speaker 2: in and like, I was so uneducated. I mean, I've

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Speaker 2: been self employed for a few years by this point.

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Speaker 2: But when you see the full amount coming in from

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Speaker 2: your online sales, you know the tax isn't taken out

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Speaker 2: or anything like that. It's just really important to know

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Speaker 2: that number one, that's not your money. And number two,

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Speaker 2: all that money there, like a lot of it has

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Speaker 2: to go to tax.

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Speaker 3: Yeah, and that bikes Yeah it does.

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Speaker 2: And you you know, I came from working nine to

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Speaker 2: five Monday to Friday and getting my pay sleep every

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Speaker 2: week and the tax already being done for me. So

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Speaker 2: then to go from that to just money coming in

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Speaker 2: but the tax isn't done, that wasn't a huge adjustment

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Speaker 2: for me. Yeah.

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Speaker 3: So talk to me about your first I guess big

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Speaker 3: investment in the business. I know that you probably started going, oh, okay,

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Speaker 3: we're going to do it in the garage. It's not

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Speaker 3: that much of an investment. I'm going to buy some

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Speaker 3: mailers and all of those things add up. But what

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Speaker 3: was the first point that you were like, Oh, I

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Speaker 3: actually need to invest in this thing for my business.

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Speaker 2: Oh good question. Ah, there was lots of things that

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Speaker 2: I invested in initially, so one would be like camera equipment.

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Speaker 2: So I taught myself how to shoot e commerce website images. Again,

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Speaker 2: I was doing it in the shed, so like, I

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Speaker 2: got it.

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Speaker 3: I don't care where you're doing it, just the idea

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Speaker 3: that you're like, oh, how hard could it be. I'll

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Speaker 3: do my own shoots. Oh, I'll do my own website.

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Speaker 3: Oh you know what, I'll do all the mailing. I

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Speaker 3: need a hand. I'll get a casual employee. At no

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Speaker 3: point where you're like, oh, I could outsource this. I

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Speaker 3: could invest in some product photos who were like camera, Yes,

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Speaker 3: we'll do it myself.

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Speaker 2: I did everything myself from the beginning, all in that shed.

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Speaker 2: But yeah, a big investment would have been like a

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Speaker 2: Canon camera with a good lens, some flash photography triggers,

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Speaker 2: and then my backdrop and then teaching myself how to

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Speaker 2: do that and other than that, The next big investment,

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Speaker 2: I would say, was obviously just moving into that first

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Speaker 2: warehouse and the deposits that you have to pay when

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Speaker 2: you're moving into a commercial space. I just somehow knew, like,

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Speaker 2: even though this was going to be more expensive and

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Speaker 2: I had to put down a security bond, that that

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Speaker 2: investment was going to be worth it. So yeah, I'd

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Speaker 2: say they're the biggest investments other than that, just continually

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Speaker 2: reinvesting back into the business, you know, coming out with

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Speaker 2: new pieces, creating new collections, and then from there I

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Speaker 2: guess it would then be moving into the next warehouse

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Speaker 2: after that. And then in twenty nineteen I opened my

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Speaker 2: first boutique here in Newcastle where we are based. That

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Speaker 2: was a huge investment as well, like getting the shop

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Speaker 2: counter and the change room's built and all that kind

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Speaker 2: of stuff and shop fit outs are so expensive they are,

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Speaker 2: and I because it didn't need much done to it,

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Speaker 2: I did get a lot of like friends of friends

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Speaker 2: in and we kind of did it really deep why

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Speaker 2: But it was a lot of money back then, and

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Speaker 2: it took us a lot of months to set it up.

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Speaker 2: And again, like I proudly say, I had no idea

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Speaker 2: what I was doing. I remember googling how to get

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Speaker 2: a point of sale for a retail store.

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Speaker 3: And they're good, but like, how else do you do that?

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Speaker 3: You're not born knowing, like you just taught it yourself

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Speaker 3: along the way. And I think that that's what's for

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Speaker 3: me so inspiring about your journey. It's kind of like

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Speaker 3: this idea that how hard good to be, I could

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Speaker 3: do it. It's fine, exactly.

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Speaker 2: I think that's always been my mentality is just figuring

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Speaker 2: it out as you go. And people would probably look

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Speaker 2: at me and what I'm doing today and be like wow,

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Speaker 2: like how do you know how to do all these things?

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Speaker 2: And my one hundred percent honest answer is, I've just

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Speaker 2: figured it out as I went. I have googled every

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Speaker 2: single little thing. And I'd say that one of my

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Speaker 2: best skills that has gotten me to where I am

403
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Speaker 2: in my business journey now is being a fast learner.

404
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Speaker 2: If you're a fast learner, you're going to move forward

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Speaker 2: in your business really quickly if you put yourself to it.

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Speaker 3: And I feel like resourcefulness as well, is something that

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Speaker 3: you are very very good at. Like you're just like

408
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Speaker 3: I can find the answer. If I don't know the answer,

409
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Speaker 3: I'm going to find the answer. I'm going to find

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Speaker 3: the person. I'm going to find the thing I need,

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Speaker 3: whether that is like you know, someone to fit out

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Speaker 3: your shop or somebody to help you set up a

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Speaker 3: point of sales system, Like you're just.

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Speaker 2: Like I can work it out. I will work it out.

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Speaker 2: You've got to have that mentality. In business, no matter what,

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Speaker 2: we will figure it.

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Speaker 3: Out exactly, all right. I want to know more about

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Speaker 3: I guess a day in the life, because I'm assuming

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Speaker 3: that a day in the life when you were just

420
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Speaker 3: starting out looked very different to a day in the

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Speaker 3: life today. What does today look like? And then tell

422
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Speaker 3: me a bit about how they differ. It differs in

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Speaker 3: every way. Obviously.

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Speaker 2: I started being extremely hands on, which I think is

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Speaker 2: a really amazing way to start a business. So back

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Speaker 2: in the shed, I was packing every order. I was

427
00:20:50,800 --> 00:20:53,760
Speaker 2: replying to every customer service email. I was going down

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Speaker 2: to our pobox to pick up the returns. I was

429
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Speaker 2: processing their returns for customers. I was shooting all of

430
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Speaker 2: our website photography. I was doing our websites through Shopify,

431
00:21:03,359 --> 00:21:06,080
Speaker 2: so I was setting up our Shopify theme, making sure

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Speaker 2: the website was looking amazingly. I was doing our email

433
00:21:09,600 --> 00:21:13,400
Speaker 2: marketing EDMS. There wasn't a thing that I wasn't doing.

434
00:21:13,440 --> 00:21:15,439
Speaker 2: I had my fingers in every part of the business

435
00:21:15,480 --> 00:21:17,600
Speaker 2: and it was like a one man band kind of thing,

436
00:21:17,760 --> 00:21:21,600
Speaker 2: plus my casual employee. And slowly, over the last seven years,

437
00:21:21,880 --> 00:21:23,639
Speaker 2: what I've had to do, which a lot of owners

438
00:21:23,680 --> 00:21:26,960
Speaker 2: will experience in growth is delegating and letting go of

439
00:21:27,000 --> 00:21:29,040
Speaker 2: those tasks, and this can be a really hard thing

440
00:21:29,080 --> 00:21:33,040
Speaker 2: for business owners to do, especially if you like being

441
00:21:33,040 --> 00:21:36,159
Speaker 2: in control of everything, and you can get so comfortable

442
00:21:37,040 --> 00:21:40,600
Speaker 2: doing everything yourself because you know how to do these processes,

443
00:21:40,680 --> 00:21:43,040
Speaker 2: You're quick at them, and you know that you're not

444
00:21:43,080 --> 00:21:45,040
Speaker 2: going to fuck it up because you know what you're doing.

445
00:21:45,520 --> 00:21:48,800
Speaker 2: So over the years, I've obviously hired a lot of

446
00:21:48,840 --> 00:21:52,840
Speaker 2: people to take tasks off me so I can focus

447
00:21:52,880 --> 00:21:55,200
Speaker 2: on things that are more important. Because, let's be honest,

448
00:21:55,200 --> 00:21:57,560
Speaker 2: as much as I'd love to be sitting here replying

449
00:21:57,600 --> 00:22:00,720
Speaker 2: to our customer service emails every day, you know, if

450
00:22:00,760 --> 00:22:04,080
Speaker 2: I'm concentrating on doing that, then I can't concentrate on

451
00:22:04,119 --> 00:22:07,200
Speaker 2: growing the business. So it's been a long journey of

452
00:22:07,400 --> 00:22:09,920
Speaker 2: letting go of a lot of tasks and bringing new

453
00:22:09,920 --> 00:22:13,879
Speaker 2: people on and now I guess today my role is

454
00:22:13,920 --> 00:22:17,359
Speaker 2: obviously CEO of the company. My number one goal is

455
00:22:17,400 --> 00:22:21,600
Speaker 2: to grow the business. That's through expanding our stores and

456
00:22:21,680 --> 00:22:24,439
Speaker 2: obviously through our social media, so you'll see me in

457
00:22:24,520 --> 00:22:27,040
Speaker 2: a lot of our content. So I do a lot

458
00:22:27,040 --> 00:22:29,920
Speaker 2: of our content. I'm responsible for the role out of

459
00:22:30,000 --> 00:22:33,400
Speaker 2: all of our stores and believe it or not. I'm

460
00:22:33,480 --> 00:22:37,080
Speaker 2: still our buyer for all of our stock, and I

461
00:22:37,200 --> 00:22:38,560
Speaker 2: run our Facebook ads.

462
00:22:38,640 --> 00:22:41,760
Speaker 3: I love that. I love that. Also very funny because

463
00:22:41,800 --> 00:22:43,760
Speaker 3: you literally said, yeah, you've just got to let go,

464
00:22:44,040 --> 00:22:47,359
Speaker 3: and then you're like, oh, so I'm doing the Facebook ads. Yeah.

465
00:22:47,440 --> 00:22:50,080
Speaker 2: I actually speak to a lot of other founders on

466
00:22:50,119 --> 00:22:54,040
Speaker 2: my podcast and it's actually made me realize, oh shit,

467
00:22:54,080 --> 00:22:57,320
Speaker 2: I still actually am very involved like this far in

468
00:22:57,760 --> 00:22:59,080
Speaker 2: like I've spoken to other owners.

469
00:22:59,119 --> 00:23:01,600
Speaker 3: I know, so am I my business. I really like

470
00:23:01,680 --> 00:23:03,320
Speaker 3: it though, like I don't want to lose it, and

471
00:23:03,400 --> 00:23:06,280
Speaker 3: like I'm good at these things. Let me have a turn, like,

472
00:23:06,400 --> 00:23:08,919
Speaker 3: let me still be involved, like I started because I

473
00:23:08,960 --> 00:23:11,600
Speaker 3: wanted to do these things, not because I wanted it

474
00:23:11,680 --> 00:23:13,240
Speaker 3: all to be taken off me and me to sit

475
00:23:13,280 --> 00:23:15,280
Speaker 3: in an office in the corner. Like I don't know.

476
00:23:15,359 --> 00:23:18,280
Speaker 3: I feel like obviously everyone is different, but I feel

477
00:23:18,280 --> 00:23:20,560
Speaker 3: like you and I are very similar in that I

478
00:23:20,600 --> 00:23:22,520
Speaker 3: still want a little bit of hands on stuff, Like

479
00:23:22,560 --> 00:23:24,560
Speaker 3: I know that my team will tell me like, v

480
00:23:24,800 --> 00:23:26,480
Speaker 3: you don't have to do that. I'll be like, give,

481
00:23:26,520 --> 00:23:28,040
Speaker 3: it's not really the point, is it.

482
00:23:29,200 --> 00:23:29,280
Speaker 1: No.

483
00:23:29,400 --> 00:23:31,800
Speaker 2: I'm still very much involved, obviously in the day to

484
00:23:31,880 --> 00:23:35,119
Speaker 2: day operations. Like today I'm in our office, I'll just

485
00:23:35,119 --> 00:23:37,879
Speaker 2: be working with everyone here, and maybe tomorrow I'll be

486
00:23:37,960 --> 00:23:41,000
Speaker 2: at our warehouse, but I'm more so just there, like

487
00:23:41,160 --> 00:23:44,680
Speaker 2: overseeing the operations, assisting everyone in their roles kind of thing,

488
00:23:44,720 --> 00:23:47,040
Speaker 2: and just focusing on my tasks as well. But I've

489
00:23:47,080 --> 00:23:49,560
Speaker 2: found if I'm in the office or in the warehouse

490
00:23:49,640 --> 00:23:52,199
Speaker 2: or around our teams, i can't actually do anything that

491
00:23:52,320 --> 00:23:55,360
Speaker 2: I want to do, Like my day is helping them.

492
00:23:55,440 --> 00:23:57,840
Speaker 2: Then I'll go home and do what I want to do.

493
00:23:58,320 --> 00:24:01,040
Speaker 2: But I've definitely given up a lot of roles over

494
00:24:01,080 --> 00:24:02,959
Speaker 2: the years, like those more little roles, so I can

495
00:24:03,000 --> 00:24:04,200
Speaker 2: focus on the bigger things.

496
00:24:04,359 --> 00:24:06,760
Speaker 3: Yeah. No, I totally agree with that. And they laugh

497
00:24:07,000 --> 00:24:10,800
Speaker 3: because that's you know, literally my days I work as well.

498
00:24:11,040 --> 00:24:13,800
Speaker 3: Complete side note, I was having a conversation with my husband.

499
00:24:14,160 --> 00:24:15,800
Speaker 3: We're talking about, you know what happens when we have

500
00:24:15,880 --> 00:24:17,800
Speaker 3: other kids, like are we going to have to move house?

501
00:24:17,840 --> 00:24:19,080
Speaker 3: What are we going to do? And he's like, oh, well,

502
00:24:19,119 --> 00:24:22,200
Speaker 3: we could like convert your office because you've got an office,

503
00:24:22,240 --> 00:24:24,159
Speaker 3: Like you could just go to your office and work

504
00:24:24,280 --> 00:24:26,000
Speaker 3: like and it's probably better for you to do that

505
00:24:26,160 --> 00:24:29,440
Speaker 3: because you know, we can convert your office into another

506
00:24:29,520 --> 00:24:31,679
Speaker 3: kid's bedroom one day and you can go to the

507
00:24:31,680 --> 00:24:33,400
Speaker 3: black office work. And I was like, Babe, I can't

508
00:24:33,400 --> 00:24:35,720
Speaker 3: work at the office, Like I don't think you get this,

509
00:24:36,000 --> 00:24:39,200
Speaker 3: Like I come home to do the work, Like I'm

510
00:24:39,240 --> 00:24:42,000
Speaker 3: not productive in my office at all, because one, I

511
00:24:42,040 --> 00:24:44,159
Speaker 3: want to know what you're up to, but two, like

512
00:24:44,720 --> 00:24:47,840
Speaker 3: it's my opportunity one on one time with everybody in

513
00:24:47,880 --> 00:24:50,280
Speaker 3: the team, checking in, seeing what's going on, helping them

514
00:24:50,320 --> 00:24:52,879
Speaker 3: problem solve, being part of the team.

515
00:24:53,160 --> 00:24:55,200
Speaker 2: Yeah. I think another thing as well that I've been

516
00:24:55,240 --> 00:24:57,639
Speaker 2: struggling with a lot and I'm sure you and a

517
00:24:57,680 --> 00:25:00,480
Speaker 2: lot of other owners would struggle with as well, is

518
00:25:00,840 --> 00:25:03,960
Speaker 2: feeling guilty if you aren't there for the team. Like

519
00:25:04,080 --> 00:25:07,159
Speaker 2: let's say, for example, because our office and warehouse are separate,

520
00:25:07,200 --> 00:25:09,520
Speaker 2: they're like ten minutes apart from each other, which is easy.

521
00:25:09,840 --> 00:25:12,119
Speaker 2: But let's say, like today, for example, I'm here at

522
00:25:12,119 --> 00:25:14,120
Speaker 2: our office and I probably won't be at the warehouse

523
00:25:14,119 --> 00:25:17,200
Speaker 2: at all. It's just like an internal thing. But I

524
00:25:17,280 --> 00:25:21,520
Speaker 2: struggle with thinking, Oh, like where do the warehouse team

525
00:25:21,600 --> 00:25:24,240
Speaker 2: think I am? Like, and you have all these internal thoughts.

526
00:25:24,280 --> 00:25:26,720
Speaker 3: Do they think I'm slacking? Do they think I'm out

527
00:25:26,760 --> 00:25:27,359
Speaker 3: at lunch.

528
00:25:28,000 --> 00:25:30,439
Speaker 2: Yes, do they think, oh, where is she? You know,

529
00:25:30,680 --> 00:25:33,520
Speaker 2: like she's not here if I'm not at the office

530
00:25:33,560 --> 00:25:36,000
Speaker 2: for a certain amount of days because I'm in Sydney

531
00:25:36,119 --> 00:25:38,720
Speaker 2: or at the warehouse, like I think, oh, they're judging me.

532
00:25:38,840 --> 00:25:41,680
Speaker 2: But these are just like internal guilt thoughts.

533
00:25:41,760 --> 00:25:44,520
Speaker 3: Oh, they're definitely internal. I have them as well. It's

534
00:25:44,520 --> 00:25:47,840
Speaker 3: why before So today I'm podcasting, which means I'm not

535
00:25:47,920 --> 00:25:50,440
Speaker 3: in my office either, and I won't be all day.

536
00:25:50,520 --> 00:25:53,080
Speaker 3: So I like messaged everybody on Slack to be like, hey,

537
00:25:53,160 --> 00:25:54,520
Speaker 3: I hope you have a good day, just so you

538
00:25:54,560 --> 00:25:56,240
Speaker 3: know this is where I'm going to be because you

539
00:25:56,320 --> 00:25:57,240
Speaker 3: just get the guilts.

540
00:25:57,320 --> 00:26:00,200
Speaker 2: Oh that's me every time I'm down in Sydney every

541
00:26:00,200 --> 00:26:02,440
Speaker 2: Monday for my podcast too, and I'm always like, I've

542
00:26:02,480 --> 00:26:04,639
Speaker 2: got four hours on the road today, like bring me

543
00:26:04,680 --> 00:26:06,000
Speaker 2: if you need like, oh, the.

544
00:26:05,960 --> 00:26:08,679
Speaker 3: Car time is golden. Please call me while we're driving

545
00:26:08,720 --> 00:26:11,880
Speaker 3: because in an instant an hour has gone and we've

546
00:26:11,880 --> 00:26:14,040
Speaker 3: had a really good chat and solved a few problems.

547
00:26:14,080 --> 00:26:15,920
Speaker 3: Like please call me when I'm in the car. It's

548
00:26:15,960 --> 00:26:18,760
Speaker 3: my favorite. All right, I have more questions. I'm sorry,

549
00:26:18,760 --> 00:26:21,040
Speaker 3: I feel like we could chat about this. What is

550
00:26:21,080 --> 00:26:24,639
Speaker 3: something that nobody warned you about when going into and

551
00:26:24,760 --> 00:26:25,840
Speaker 3: running your own business.

552
00:26:26,320 --> 00:26:30,200
Speaker 2: Well, to answer that broadly, it would obviously be everything,

553
00:26:30,440 --> 00:26:33,719
Speaker 2: because I didn't go to anyone for any advice before

554
00:26:33,720 --> 00:26:38,000
Speaker 2: going into business. So to answer it broadly, I'd say everything.

555
00:26:38,200 --> 00:26:40,040
Speaker 2: But if I had to narrow it down to like

556
00:26:40,119 --> 00:26:42,560
Speaker 2: one thing that's kind of slapped me in the face,

557
00:26:43,320 --> 00:26:47,959
Speaker 2: I would say, like how complex dealing with people is,

558
00:26:48,359 --> 00:26:52,600
Speaker 2: as in like team members and how much your business

559
00:26:52,680 --> 00:26:55,760
Speaker 2: journey that you've started. And let's be honest, like when

560
00:26:55,800 --> 00:26:59,639
Speaker 2: we start businesses ourselves, it's almost like you're starting it

561
00:26:59,680 --> 00:27:01,879
Speaker 2: for you. And if you're going to be the one

562
00:27:01,960 --> 00:27:05,879
Speaker 2: doing everything, like it's your business, you're doing everything. But

563
00:27:06,200 --> 00:27:08,959
Speaker 2: at a certain point, if you scale and you all

564
00:27:08,960 --> 00:27:11,560
Speaker 2: of a sudden have all of these employees, how much

565
00:27:11,720 --> 00:27:14,119
Speaker 2: that business is no longer about you at all and

566
00:27:14,160 --> 00:27:19,320
Speaker 2: it's actually about everyone else. And just like managing people,

567
00:27:19,359 --> 00:27:22,120
Speaker 2: and like, one of the things that I always say

568
00:27:22,280 --> 00:27:25,320
Speaker 2: is like it's really hard, or if not impossible, to

569
00:27:25,359 --> 00:27:29,359
Speaker 2: be the perfect manager and the perfect entrepreneur because they

570
00:27:29,359 --> 00:27:32,000
Speaker 2: are two complete different things. And obviously, when we start

571
00:27:32,320 --> 00:27:35,720
Speaker 2: a business, we're starting it from our entrepreneurial fire, like

572
00:27:35,800 --> 00:27:37,680
Speaker 2: we've got all these ideas, we want to bring them

573
00:27:37,680 --> 00:27:40,199
Speaker 2: to life. But then if your company grows to a

574
00:27:40,240 --> 00:27:42,199
Speaker 2: certain point and you all of a sudden got all

575
00:27:42,200 --> 00:27:45,160
Speaker 2: of these employees, Yes, you've got to keep being an entrepreneur,

576
00:27:45,200 --> 00:27:47,359
Speaker 2: you've got to innovate, you've got to move the business forward.

577
00:27:47,359 --> 00:27:49,439
Speaker 2: But also you have to then figure out how to

578
00:27:49,480 --> 00:27:52,320
Speaker 2: be the best manager that you can be. And I

579
00:27:52,440 --> 00:27:56,280
Speaker 2: had no management experience. I barely worked in jobs for

580
00:27:56,400 --> 00:27:59,640
Speaker 2: like a year throughout my early days. I would get

581
00:27:59,640 --> 00:28:01,600
Speaker 2: a job and quit it after six months and go

582
00:28:01,680 --> 00:28:04,480
Speaker 2: on to something else. I worked over twenty jobs since

583
00:28:04,480 --> 00:28:05,760
Speaker 2: I'd dropped out of school.

584
00:28:05,800 --> 00:28:08,119
Speaker 3: You were just collecting experience so that you could build

585
00:28:08,119 --> 00:28:10,760
Speaker 3: this I was. You're like, oh, I know how to

586
00:28:10,840 --> 00:28:14,159
Speaker 3: use a point of sales system onwards and next what's next?

587
00:28:14,840 --> 00:28:17,080
Speaker 2: I know how to put fries in the fry machine.

588
00:28:17,160 --> 00:28:20,000
Speaker 3: Next exactly we've learned that. Don't bore me. I'm not

589
00:28:20,000 --> 00:28:22,040
Speaker 3: going to keep doing it. I need to go do Now,

590
00:28:22,080 --> 00:28:24,240
Speaker 3: what's a cheeseburger look like? Exactly right?

591
00:28:24,320 --> 00:28:26,840
Speaker 2: But yeah, I would say the biggest eye opener for

592
00:28:26,920 --> 00:28:29,639
Speaker 2: me has just been dealing with the people side of

593
00:28:29,680 --> 00:28:34,320
Speaker 2: business and how complex that truly is, Like just finding

594
00:28:34,359 --> 00:28:37,280
Speaker 2: that balance of yeah, growing your business and keeping it

595
00:28:37,320 --> 00:28:40,720
Speaker 2: moving forward, but also being an attentive and good manager,

596
00:28:40,880 --> 00:28:43,520
Speaker 2: which again, like no one taught me that I'd never

597
00:28:44,320 --> 00:28:47,960
Speaker 2: managed a single person before starting Faith, and now we've

598
00:28:47,960 --> 00:28:49,120
Speaker 2: got teams upon.

599
00:28:49,000 --> 00:28:51,840
Speaker 3: Teams, you know, one hundred percent. And I feel like,

600
00:28:52,640 --> 00:28:54,960
Speaker 3: you know, this is probably outing both of us, but

601
00:28:55,040 --> 00:28:57,880
Speaker 3: I feel like when you have an entrepreneurial spirit and

602
00:28:57,960 --> 00:29:00,280
Speaker 3: you are an entrepreneur, that does not mean you are

603
00:29:00,320 --> 00:29:03,440
Speaker 3: a good manager. Like it's something that over time you

604
00:29:03,600 --> 00:29:06,160
Speaker 3: really have to learn. And I think that people in

605
00:29:06,240 --> 00:29:08,960
Speaker 3: our demographic, like you and I I know, are probably

606
00:29:09,040 --> 00:29:11,120
Speaker 3: very driven by doing the right thing and being the

607
00:29:11,160 --> 00:29:13,400
Speaker 3: best manager that you can be. But that's a lot

608
00:29:13,440 --> 00:29:16,640
Speaker 3: of work because it's in direct competition with this idea

609
00:29:16,720 --> 00:29:18,840
Speaker 3: that you can just go and do whatever you want

610
00:29:18,880 --> 00:29:21,080
Speaker 3: to become an entrepreneur and you know, leave a job

611
00:29:21,120 --> 00:29:23,120
Speaker 3: after six months because you're like, well, on board of this,

612
00:29:23,160 --> 00:29:25,880
Speaker 3: I want something new, Like you have so many people

613
00:29:25,920 --> 00:29:29,080
Speaker 3: that you're responsible for their salaries, their careers, you know,

614
00:29:29,200 --> 00:29:32,400
Speaker 3: their personal growth and honestly their mental health. And I

615
00:29:32,440 --> 00:29:37,000
Speaker 3: think that becoming a good manager it takes so much work,

616
00:29:37,160 --> 00:29:40,240
Speaker 3: and I don't think people realize what that journey actually

617
00:29:40,280 --> 00:29:42,400
Speaker 3: looks like, because like your first person, you're like, oh,

618
00:29:42,440 --> 00:29:44,719
Speaker 3: this isn't too bad. I've gone, you know, become a

619
00:29:44,720 --> 00:29:47,000
Speaker 3: little bit buddy buddy with them. That's fine, I love

620
00:29:47,160 --> 00:29:49,880
Speaker 3: doing this. And like, over time you start adding team

621
00:29:49,880 --> 00:29:52,720
Speaker 3: members and the dynamics starts to shift and then you're like, oh,

622
00:29:52,760 --> 00:29:54,760
Speaker 3: hold on, what do I have to do here about this?

623
00:29:54,880 --> 00:29:57,600
Speaker 3: And oh what does the next team hire look like?

624
00:29:57,720 --> 00:29:59,960
Speaker 3: And then we're starting to talk about things like cultural

625
00:30:00,040 --> 00:30:01,960
Speaker 3: fit kneeling. I don't even know what the definition of

626
00:30:02,000 --> 00:30:04,640
Speaker 3: that is like, and it's just it's a lot.

627
00:30:04,560 --> 00:30:07,360
Speaker 2: Hey, oh, one hundred percent. That's been the most eye

628
00:30:07,360 --> 00:30:10,800
Speaker 2: opening part of business for sure, And like dealing with

629
00:30:10,840 --> 00:30:14,000
Speaker 2: people and culture, it's something that you're never not going

630
00:30:14,040 --> 00:30:16,600
Speaker 2: to deal with. And I think when a company gets

631
00:30:16,640 --> 00:30:19,120
Speaker 2: to a certain size, you just kind of have to

632
00:30:19,120 --> 00:30:21,240
Speaker 2: always expect that there's going to be some sort of

633
00:30:21,240 --> 00:30:24,800
Speaker 2: problem happening within the people within your team, and it's

634
00:30:24,880 --> 00:30:27,480
Speaker 2: just like learning to manage that. You know, it could

635
00:30:27,480 --> 00:30:29,840
Speaker 2: be something as little as someone has said something that

636
00:30:29,920 --> 00:30:33,080
Speaker 2: has upset someone else. It's dealing with little things like that.

637
00:30:33,280 --> 00:30:36,040
Speaker 2: And I think really with any business, like the bigger

638
00:30:36,240 --> 00:30:38,800
Speaker 2: business gets the bigger your problems get.

639
00:30:38,680 --> 00:30:41,480
Speaker 3: One hundred percent. And I find that the bigger your

640
00:30:41,480 --> 00:30:45,600
Speaker 3: business gets, the more impactful the tiiny problems are. So

641
00:30:45,640 --> 00:30:50,600
Speaker 3: someone saying something and it not being addressed asap becomes

642
00:30:50,640 --> 00:30:54,160
Speaker 3: a massive snowball issue as opposed to you know, just

643
00:30:54,160 --> 00:30:56,120
Speaker 3: going oh, sorry, I didn't mean that and moving on

644
00:30:56,240 --> 00:30:59,080
Speaker 3: like it's wild how the small things can throw the

645
00:30:59,120 --> 00:31:00,120
Speaker 3: big issues off.

646
00:31:01,160 --> 00:31:04,480
Speaker 2: To any business owners out there or aspiring business owners.

647
00:31:04,520 --> 00:31:08,560
Speaker 2: If there's one thing that I've learned in my seven years,

648
00:31:08,760 --> 00:31:12,760
Speaker 2: it's no matter how tiny a little problem is, speak

649
00:31:12,800 --> 00:31:16,240
Speaker 2: about it straight away. Don't sweep stuff under the rug.

650
00:31:16,280 --> 00:31:19,040
Speaker 2: And I know, in the start of your business journey

651
00:31:19,320 --> 00:31:21,880
Speaker 2: when like you said, you've got one or two people

652
00:31:21,920 --> 00:31:24,480
Speaker 2: working for you and you're all really buddy buddy, and

653
00:31:24,520 --> 00:31:26,800
Speaker 2: you're going out for drinks on the weekend because you

654
00:31:26,920 --> 00:31:29,160
Speaker 2: have also become friends. Trust me, I've been there and

655
00:31:29,240 --> 00:31:32,680
Speaker 2: done that. You can so easily just go, oh, I'll

656
00:31:32,680 --> 00:31:34,480
Speaker 2: just sweep this under the rug kind of thing, because

657
00:31:34,520 --> 00:31:37,040
Speaker 2: it's easier to do that. But I've learned the hard way,

658
00:31:37,040 --> 00:31:38,680
Speaker 2: and I'm sure every business owner does.

659
00:31:38,920 --> 00:31:40,320
Speaker 3: We all have. We all have.

660
00:31:40,680 --> 00:31:43,760
Speaker 2: Yeah, it doesn't matter if it's as tiny as someone

661
00:31:43,800 --> 00:31:46,920
Speaker 2: has said something to someone that they've just maybe even

662
00:31:47,000 --> 00:31:50,400
Speaker 2: taken in the wrong way. It's just so important. I

663
00:31:50,400 --> 00:31:52,880
Speaker 2: always say, you've got to have a hard conversation to

664
00:31:52,920 --> 00:31:56,320
Speaker 2: have an easy life. If you just have easy conversations

665
00:31:56,400 --> 00:31:58,640
Speaker 2: all the time, you're going to have a hard life.

666
00:31:59,200 --> 00:32:02,160
Speaker 2: So all quit as it is. It's really important to

667
00:32:02,200 --> 00:32:05,280
Speaker 2: throw yourself in the deep end and have those hard conversations,

668
00:32:05,600 --> 00:32:08,520
Speaker 2: sit the person down, you know, figure out what's going on.

669
00:32:08,680 --> 00:32:11,240
Speaker 2: Don't just sweep shit under the rug, even though that's

670
00:32:11,240 --> 00:32:14,040
Speaker 2: the easy option and where all people pleases. We don't

671
00:32:14,080 --> 00:32:16,440
Speaker 2: want to upset anyone. We don't want to catch anyone

672
00:32:16,480 --> 00:32:19,400
Speaker 2: off guard. But in business like, you'll thank yourself for

673
00:32:19,480 --> 00:32:21,160
Speaker 2: it down the future because that and.

674
00:32:21,120 --> 00:32:23,360
Speaker 3: You'll thank Brittany for it as well. You'll be like, oh,

675
00:32:23,360 --> 00:32:25,160
Speaker 3: thank god, you will.

676
00:32:25,320 --> 00:32:27,840
Speaker 2: Because if you don't do anything about it now, that

677
00:32:28,000 --> 00:32:31,040
Speaker 2: tiny little comment that was made on that Thursday afternoon

678
00:32:31,400 --> 00:32:33,600
Speaker 2: in six months time is going to turn into an

679
00:32:33,640 --> 00:32:35,000
Speaker 2: absolute nightmare for you.

680
00:32:35,320 --> 00:32:39,680
Speaker 3: Trust me, trust me one hundred percent. And you know what,

681
00:32:40,000 --> 00:32:42,040
Speaker 3: so many people listening to this and not going to

682
00:32:42,080 --> 00:32:43,640
Speaker 3: trust us, and they're going to do it. And at

683
00:32:43,640 --> 00:32:45,560
Speaker 3: that point I'm just going to go, babe, that's a

684
00:32:45,640 --> 00:32:48,360
Speaker 3: ride of passage. Call me when you get through that bar.

685
00:32:48,920 --> 00:32:49,640
Speaker 2: Exactly right.

686
00:32:49,720 --> 00:32:51,920
Speaker 3: Let's go to a really quick break because on the

687
00:32:51,920 --> 00:32:54,560
Speaker 3: flip side, I have so many more questions for you, guys.

688
00:32:54,680 --> 00:33:03,040
Speaker 3: Don't go anywhere. Okay, so we're back. Tell me now,

689
00:33:03,240 --> 00:33:05,720
Speaker 3: what do you think of the top three most important

690
00:33:05,760 --> 00:33:09,120
Speaker 3: skills of yours that have made your business successful?

691
00:33:09,640 --> 00:33:13,120
Speaker 2: Number one, I would say, and we've already touched on it.

692
00:33:13,160 --> 00:33:15,440
Speaker 2: Being a fast learner. I feel like that's one of

693
00:33:15,480 --> 00:33:19,880
Speaker 2: my best skills. And just having that mentality of I

694
00:33:19,920 --> 00:33:21,600
Speaker 2: can figure it out on my own and I can

695
00:33:21,680 --> 00:33:23,560
Speaker 2: learn that. I don't know where I got that like

696
00:33:24,120 --> 00:33:26,960
Speaker 2: false sense of self confidence from, like back when I

697
00:33:27,000 --> 00:33:27,600
Speaker 2: started FAE.

698
00:33:27,640 --> 00:33:29,920
Speaker 3: It's not false, you got great. You just want to

699
00:33:30,000 --> 00:33:31,400
Speaker 3: try and try again.

700
00:33:31,640 --> 00:33:34,760
Speaker 2: But I'd say, yeah, like that willingness to just learn

701
00:33:34,840 --> 00:33:37,840
Speaker 2: things really quickly, And now, like seven years in, my

702
00:33:38,000 --> 00:33:41,040
Speaker 2: confidence is through the roof. There's nothing that I in

703
00:33:41,080 --> 00:33:43,320
Speaker 2: my mind I can't do, Like it doesn't matter what

704
00:33:43,360 --> 00:33:45,520
Speaker 2: it is, it doesn't matter if I've never done it before.

705
00:33:45,880 --> 00:33:48,120
Speaker 2: If there's a task that needs doing and I don't

706
00:33:48,120 --> 00:33:50,440
Speaker 2: know what it is, I'm fully confident in myself that

707
00:33:50,520 --> 00:33:52,800
Speaker 2: I could pick that task up, learn it straight away.

708
00:33:53,320 --> 00:33:54,640
Speaker 2: Bing bang bongb It's done.

709
00:33:54,680 --> 00:33:56,440
Speaker 3: I love it. And it might take a little bit

710
00:33:56,480 --> 00:33:59,720
Speaker 3: longer at the start, but like I tell my team

711
00:33:59,760 --> 00:34:02,600
Speaker 3: this all the time. I'm like, there's YouTube tutorial for everything.

712
00:34:02,640 --> 00:34:04,520
Speaker 3: Don't worry about it, like we can work it out.

713
00:34:04,840 --> 00:34:07,600
Speaker 3: Like can I build a website? Yes, I learned on

714
00:34:07,640 --> 00:34:10,120
Speaker 3: YouTube how to build an entire square space website, Like

715
00:34:10,280 --> 00:34:11,120
Speaker 3: I've got this, don't.

716
00:34:11,200 --> 00:34:13,239
Speaker 2: I don't mean it with TikTok now, like we didn't

717
00:34:13,280 --> 00:34:15,839
Speaker 2: have TikTok when we were starting Fade or for those

718
00:34:15,880 --> 00:34:18,920
Speaker 2: first few years, Like TikTok makes everything so much easier.

719
00:34:19,040 --> 00:34:22,320
Speaker 3: It's how our parent Britney, Yeah, what do I do about?

720
00:34:22,440 --> 00:34:25,560
Speaker 3: And I go to TikTok straight away and then some

721
00:34:25,800 --> 00:34:28,920
Speaker 3: mum tells me exactly what the answer is. Same thing

722
00:34:28,920 --> 00:34:29,560
Speaker 3: for business.

723
00:34:30,640 --> 00:34:32,520
Speaker 2: So yeah, i'd say my first skill is being a

724
00:34:32,560 --> 00:34:36,440
Speaker 2: fast learner. The second one is, I would say, being

725
00:34:36,520 --> 00:34:40,000
Speaker 2: a really good problem solver. Business is going to throw

726
00:34:40,040 --> 00:34:43,399
Speaker 2: you hurdles every bloody day, Like there's never a day

727
00:34:43,440 --> 00:34:45,920
Speaker 2: where something hasn't gone a little bit pear shaped. It

728
00:34:45,960 --> 00:34:48,920
Speaker 2: could be something drastic, or it could be something tiny.

729
00:34:49,280 --> 00:34:52,080
Speaker 2: And I think in business, it's really important to just

730
00:34:52,160 --> 00:34:57,759
Speaker 2: have that problem solving mentality. You can't just cry and

731
00:34:58,280 --> 00:35:00,640
Speaker 2: crawl into a little ball and say this is too hard.

732
00:35:01,080 --> 00:35:04,319
Speaker 2: You've just really got to embrace having that mentality of

733
00:35:04,360 --> 00:35:07,000
Speaker 2: all right, this has happened. Shit is absolutely hitting the

734
00:35:07,040 --> 00:35:11,760
Speaker 2: fan XYZ has happened. But let's work out a solution

735
00:35:11,880 --> 00:35:14,520
Speaker 2: for this. And I've definitely learned so far. Touch would

736
00:35:14,560 --> 00:35:16,560
Speaker 2: that there is a solution for every problem that your

737
00:35:16,560 --> 00:35:19,000
Speaker 2: business is going to throw at you. So I would

738
00:35:19,000 --> 00:35:23,080
Speaker 2: definitely say that is being a good problem solver. And

739
00:35:23,880 --> 00:35:27,600
Speaker 2: the third most important skill. I mean, this is more

740
00:35:27,719 --> 00:35:30,640
Speaker 2: niche to me, but I would say, like another skill

741
00:35:30,719 --> 00:35:33,359
Speaker 2: that's held me a lot in my business journey is

742
00:35:33,640 --> 00:35:36,120
Speaker 2: knowing how to make bloody good content for social media.

743
00:35:37,719 --> 00:35:40,640
Speaker 3: Yeah, can we talk after this, because like I suck

744
00:35:42,600 --> 00:35:45,400
Speaker 3: your content? You are absolutely correct, And I mean I

745
00:35:45,440 --> 00:35:49,560
Speaker 3: did ask what was I guess something about you not

746
00:35:49,600 --> 00:35:53,080
Speaker 3: necessarily what everybody needs, but bloody hell, your content is

747
00:35:53,160 --> 00:35:55,360
Speaker 3: just so good. Like I do want to watch that

748
00:35:55,480 --> 00:35:57,759
Speaker 3: video of you packing orders. I really do, Like I

749
00:35:57,960 --> 00:36:00,080
Speaker 3: stop and I watch and I'm just like why this

750
00:36:00,480 --> 00:36:03,760
Speaker 3: so good? Like what is your secret source to content creation?

751
00:36:03,880 --> 00:36:07,560
Speaker 2: Britney Okay, So I've obviously had a lot of experience,

752
00:36:07,600 --> 00:36:09,920
Speaker 2: you know, I started making those YouTube videos.

753
00:36:09,920 --> 00:36:11,880
Speaker 3: Just why I'm asking, I'm like, oh, we've got this

754
00:36:12,000 --> 00:36:13,120
Speaker 3: old an opportunity.

755
00:36:13,600 --> 00:36:16,439
Speaker 2: I started making those YouTube videos in high school, which

756
00:36:16,560 --> 00:36:19,560
Speaker 2: was like over fifteen years ago now, so I've had

757
00:36:19,600 --> 00:36:22,280
Speaker 2: a lot of practice being in front of the camera.

758
00:36:22,440 --> 00:36:25,880
Speaker 2: I think I'm naturally an entertainer, like I think I

759
00:36:25,920 --> 00:36:29,640
Speaker 2: have an entertainer type of personality, which is definitely something

760
00:36:29,640 --> 00:36:31,839
Speaker 2: that I've used to my advantage. And i think one

761
00:36:31,880 --> 00:36:34,520
Speaker 2: of the big things as well is for the whole

762
00:36:34,560 --> 00:36:36,720
Speaker 2: time that I've been on the Internet, and I'm always

763
00:36:36,880 --> 00:36:39,799
Speaker 2: like ancient on the internet now, I would say for

764
00:36:39,880 --> 00:36:43,520
Speaker 2: the entire time, I've just always never been afraid to

765
00:36:43,719 --> 00:36:47,080
Speaker 2: be myself. I think that's been one of the biggest

766
00:36:47,160 --> 00:36:49,840
Speaker 2: keys to my success is I've just shown up on

767
00:36:49,880 --> 00:36:53,160
Speaker 2: the internet for the last fifteen or so years and

768
00:36:53,200 --> 00:36:56,160
Speaker 2: I've just been myself. Sure, I've gone through a lot

769
00:36:56,200 --> 00:36:58,560
Speaker 2: of phases in my life over those last ten to

770
00:36:58,640 --> 00:37:03,680
Speaker 2: fifteen years, but I've been like unapologetically myself and I've

771
00:37:03,680 --> 00:37:06,560
Speaker 2: been confident in showing up as me, which i think

772
00:37:06,640 --> 00:37:11,120
Speaker 2: is just so important, especially now because consumers are more

773
00:37:11,160 --> 00:37:13,719
Speaker 2: switched on than ever. Followers are more switched on than ever.

774
00:37:13,760 --> 00:37:16,960
Speaker 2: They can see straight through the bullshit. And I think

775
00:37:17,160 --> 00:37:19,640
Speaker 2: what has really helped me in my journey is I've

776
00:37:19,680 --> 00:37:22,920
Speaker 2: just always been me. I've never tried to be something

777
00:37:22,960 --> 00:37:25,600
Speaker 2: I'm not, or showcase my life in a way that

778
00:37:25,680 --> 00:37:29,239
Speaker 2: it isn't, or fit into an aesthetic, you know. I've

779
00:37:29,320 --> 00:37:33,880
Speaker 2: just always been me, Brittany from Newcastle, you know. And

780
00:37:34,040 --> 00:37:36,919
Speaker 2: I think that's really helped in my journey for sure

781
00:37:36,920 --> 00:37:42,759
Speaker 2: when it's come to creating that fun, everyday organic content totally.

782
00:37:43,120 --> 00:37:46,400
Speaker 3: And do you find that now? I feel like you

783
00:37:46,480 --> 00:37:49,200
Speaker 3: are wildly successful at the end of the day, Like

784
00:37:49,520 --> 00:37:52,080
Speaker 3: Fate is not a small business, and you are still

785
00:37:52,719 --> 00:37:56,440
Speaker 3: very approachable. You're very relatable and I adore that. And

786
00:37:56,440 --> 00:37:59,320
Speaker 3: this might be a hard question, but are you finding

787
00:37:59,360 --> 00:38:02,160
Speaker 3: it harder and harder to show up as you as

788
00:38:02,239 --> 00:38:05,440
Speaker 3: time goes on and your business becomes massive or are

789
00:38:05,480 --> 00:38:08,279
Speaker 3: you going nahs. It's really easy because you know, to

790
00:38:08,360 --> 00:38:11,279
Speaker 3: preface this question. That's something that I really struggle with

791
00:38:11,719 --> 00:38:14,080
Speaker 3: that over time, And maybe it's because I'm in this

792
00:38:14,200 --> 00:38:17,440
Speaker 3: money space and like money is a fickle topic for everybody,

793
00:38:17,760 --> 00:38:19,880
Speaker 3: but when I started she is on the money. I

794
00:38:20,160 --> 00:38:23,160
Speaker 3: was relatable because I had debt. I was relatable because

795
00:38:23,200 --> 00:38:25,200
Speaker 3: I hadn't purchased my first home and I went through

796
00:38:25,200 --> 00:38:29,080
Speaker 3: that journey and now I have multiple properties, and I go, oh,

797
00:38:29,280 --> 00:38:32,120
Speaker 3: is that that relatable? Like should I be sharing these things?

798
00:38:32,160 --> 00:38:35,000
Speaker 3: Like is this something that as a business owner, I

799
00:38:35,000 --> 00:38:37,480
Speaker 3: guess in the fashion space? Is that something that you

800
00:38:37,600 --> 00:38:39,680
Speaker 3: have to think about or are you just like NAHV,

801
00:38:39,920 --> 00:38:42,360
Speaker 3: I'm just me and it works out, It's all good.

802
00:38:42,680 --> 00:38:46,160
Speaker 2: I definitely have had that thought, honestly, But I think,

803
00:38:46,920 --> 00:38:49,359
Speaker 2: you know, whatever, it is, Like We've been renovating our

804
00:38:49,360 --> 00:38:51,319
Speaker 2: house for the last two years and I haven't really

805
00:38:51,360 --> 00:38:53,319
Speaker 2: made content about it, but I've done little bits and

806
00:38:53,360 --> 00:38:56,399
Speaker 2: bobs on my Instagram story, like that's the only place

807
00:38:56,440 --> 00:38:59,319
Speaker 2: I've posted about our house. And even then, like we're

808
00:38:59,320 --> 00:39:01,520
Speaker 2: doing a really nice renovation. I've got some like really

809
00:39:01,520 --> 00:39:05,960
Speaker 2: expensive things in the house, and I've been really mindful

810
00:39:06,120 --> 00:39:09,200
Speaker 2: with posting it, even though like everyone has been loving

811
00:39:09,200 --> 00:39:11,440
Speaker 2: seeing my story updates on the house, and if I

812
00:39:11,440 --> 00:39:13,879
Speaker 2: don't post anything for a week or two, people say,

813
00:39:14,000 --> 00:39:15,799
Speaker 2: have you got any updates on the house, Like they've

814
00:39:15,880 --> 00:39:18,879
Speaker 2: really been loving, loving seeing the journey. But even then

815
00:39:18,920 --> 00:39:21,520
Speaker 2: I've thought, fuck, like, you know, whatever it is I'm showing,

816
00:39:21,560 --> 00:39:24,840
Speaker 2: I'm like, this is a really expensive stone bench, and

817
00:39:24,880 --> 00:39:26,480
Speaker 2: I've thought, fuck, are people going to take that in

818
00:39:26,520 --> 00:39:29,040
Speaker 2: the wrong way? But I think what it comes down

819
00:39:29,040 --> 00:39:31,480
Speaker 2: to is like, yes, I can show those things on

820
00:39:31,520 --> 00:39:34,000
Speaker 2: my social media, but what really matters, And I guess

821
00:39:34,160 --> 00:39:36,720
Speaker 2: what has helped is like that I'm staying true to myself.

822
00:39:36,760 --> 00:39:38,759
Speaker 2: I'm not all of a sudden going, oh, and I've

823
00:39:38,760 --> 00:39:42,120
Speaker 2: got this fancy stern bench like I of course I do.

824
00:39:43,360 --> 00:39:46,240
Speaker 2: I'm still me showing up you like, look.

825
00:39:46,080 --> 00:39:51,520
Speaker 3: At this six stove stone. It is so sexy.

826
00:39:52,200 --> 00:39:54,959
Speaker 2: I think it's just important that I've just stayed true

827
00:39:55,000 --> 00:39:57,120
Speaker 2: to myself and I know that, you know, if you

828
00:39:57,200 --> 00:40:02,560
Speaker 2: are showing things online that may seem out of touch,

829
00:40:03,200 --> 00:40:05,719
Speaker 2: you can have those thoughts. But then again, I think

830
00:40:05,760 --> 00:40:10,160
Speaker 2: as well, people idolize the Kardashians, watch their lives and

831
00:40:10,160 --> 00:40:13,040
Speaker 2: all the shit they do, and if people are going

832
00:40:13,120 --> 00:40:18,120
Speaker 2: to say something about me putting a bench in my kitchen, it's.

833
00:40:18,000 --> 00:40:19,360
Speaker 3: A good point. It's a good point.

834
00:40:19,560 --> 00:40:25,040
Speaker 2: Yeah, like people idolize celebrities and you know, billionaires. But yeah,

835
00:40:25,040 --> 00:40:27,839
Speaker 2: I guess as fate has grown, I have been more

836
00:40:27,880 --> 00:40:29,839
Speaker 2: mindful with what I share, and I would never want

837
00:40:29,840 --> 00:40:32,400
Speaker 2: to come across like I'm out of touch and I

838
00:40:32,440 --> 00:40:34,560
Speaker 2: have had those thoughts that you have, But again, I

839
00:40:34,560 --> 00:40:37,560
Speaker 2: think it just all comes back to just still showing

840
00:40:37,640 --> 00:40:41,359
Speaker 2: up as myself and not allowing the money to like

841
00:40:41,480 --> 00:40:44,719
Speaker 2: change who I am. And I don't think I would

842
00:40:44,800 --> 00:40:47,479
Speaker 2: ever change no matter how much money I come into

843
00:40:47,560 --> 00:40:49,960
Speaker 2: into my lifetime, Like I'm always going to be just

844
00:40:50,000 --> 00:40:52,320
Speaker 2: like Britney from Newie that loves going to the pub

845
00:40:52,600 --> 00:40:54,240
Speaker 2: to have a chicken snitz with my partner.

846
00:40:54,360 --> 00:40:56,600
Speaker 3: No, I love it. And now you have just a

847
00:40:56,640 --> 00:40:58,640
Speaker 3: really nice kitchen and that's lip.

848
00:40:59,160 --> 00:41:01,520
Speaker 2: And now we can have nice chicken snitzle on the

849
00:41:01,640 --> 00:41:05,399
Speaker 2: nice stone bench exactly exactly.

850
00:41:06,239 --> 00:41:09,520
Speaker 3: So talk to me about you have, I guess, grown

851
00:41:09,600 --> 00:41:13,120
Speaker 3: up with social media like you have taught us about

852
00:41:13,120 --> 00:41:16,719
Speaker 3: social media. I suppose you have a massive following on

853
00:41:16,800 --> 00:41:20,879
Speaker 3: Instagram and on TikTok. What would be your number one

854
00:41:20,960 --> 00:41:24,040
Speaker 3: tip for small business owners who haven't had that, who

855
00:41:24,120 --> 00:41:26,960
Speaker 3: are going, oh, I'm doing this for the very first time.

856
00:41:27,400 --> 00:41:28,880
Speaker 3: Where would you tell them to focus?

857
00:41:29,080 --> 00:41:32,400
Speaker 2: I would say capture everything. One thing that I didn't

858
00:41:32,480 --> 00:41:35,120
Speaker 2: do when I started Fate was I hit it from

859
00:41:35,160 --> 00:41:37,719
Speaker 2: my social media, which is really weird because I had

860
00:41:37,719 --> 00:41:40,680
Speaker 2: a booming YouTube channel and I've logged my day to

861
00:41:40,800 --> 00:41:43,799
Speaker 2: day life. But when I started Fate, I made very

862
00:41:44,200 --> 00:41:47,520
Speaker 2: like secretive videos where people knew that I was launching

863
00:41:47,520 --> 00:41:49,840
Speaker 2: this business. And I had a spare room in my

864
00:41:50,160 --> 00:41:52,480
Speaker 2: townhouse and I set it up as my little office

865
00:41:52,480 --> 00:41:54,399
Speaker 2: and I would show that because I had a nice

866
00:41:54,440 --> 00:41:57,520
Speaker 2: little office works desk with my computer on it, and

867
00:41:57,560 --> 00:41:59,479
Speaker 2: I was like, this is my office. But I never

868
00:42:00,040 --> 00:42:03,320
Speaker 2: showed the garage because I was worried that it would

869
00:42:03,360 --> 00:42:07,239
Speaker 2: look dodgy or people would say that's cringe or embarrassing.

870
00:42:07,680 --> 00:42:10,960
Speaker 2: So all I have from that very beginning of my

871
00:42:11,040 --> 00:42:13,920
Speaker 2: journey is a few photos that I took, like packing

872
00:42:13,960 --> 00:42:16,600
Speaker 2: my first order, and then I had one of my

873
00:42:16,640 --> 00:42:18,640
Speaker 2: friends come over it every now and then and he

874
00:42:18,680 --> 00:42:20,960
Speaker 2: would help me pack the orders. So my friend Wade,

875
00:42:21,040 --> 00:42:24,040
Speaker 2: like has these videos of us doing a time lapse

876
00:42:24,040 --> 00:42:27,640
Speaker 2: of packing in the garage. So cute. Yeah, And so

877
00:42:27,920 --> 00:42:30,239
Speaker 2: obviously the Internet was really different back then. We didn't

878
00:42:30,320 --> 00:42:33,279
Speaker 2: have reels, and we didn't have TikTok or anything like that.

879
00:42:33,719 --> 00:42:36,200
Speaker 2: But if I was starting my business now, I would

880
00:42:36,200 --> 00:42:38,840
Speaker 2: capture all of those little moments because imagine if I

881
00:42:38,880 --> 00:42:41,280
Speaker 2: had known back then what it would turn into today,

882
00:42:41,960 --> 00:42:44,120
Speaker 2: I would have loved to have shared that part of

883
00:42:44,120 --> 00:42:47,120
Speaker 2: my journey more, but instead I like hit it and

884
00:42:47,280 --> 00:42:50,480
Speaker 2: was embarrassed of it. So to anyone starting on socials

885
00:42:50,520 --> 00:42:53,640
Speaker 2: now and launching a business, like, if you're open to it,

886
00:42:53,680 --> 00:42:56,920
Speaker 2: I would organically share the journey of what it's like.

887
00:42:57,040 --> 00:42:59,680
Speaker 2: I would make videos saying, Hey, I'm setting up my

888
00:42:59,719 --> 00:43:02,960
Speaker 2: business in my spare room. Come decorate my office with me,

889
00:43:03,239 --> 00:43:05,440
Speaker 2: and I'd make a video showing I'm going to have

890
00:43:05,520 --> 00:43:08,120
Speaker 2: my labels here, I'm going to have my printer there,

891
00:43:08,480 --> 00:43:10,319
Speaker 2: this is where I'm going to pack the orders. Like,

892
00:43:10,400 --> 00:43:13,839
Speaker 2: I'd show all that stuff, and people now like are

893
00:43:13,880 --> 00:43:16,680
Speaker 2: so interested in seeing all of that stuff. And that's

894
00:43:16,719 --> 00:43:19,279
Speaker 2: how you can start to create a community is by

895
00:43:19,840 --> 00:43:23,520
Speaker 2: sharing the journey. And like, yeah, I completely didn't have

896
00:43:23,600 --> 00:43:26,320
Speaker 2: the opportunity to do that because I didn't have Instagram

897
00:43:26,360 --> 00:43:29,800
Speaker 2: reels or TikTok. But now with the way that TikTok

898
00:43:29,920 --> 00:43:32,920
Speaker 2: especially is, people love seeing that behind the scenes shit.

899
00:43:32,840 --> 00:43:35,799
Speaker 3: Yeah, and they even start requesting, hey, ritman, can you

900
00:43:35,840 --> 00:43:38,239
Speaker 3: pack my order in one of those videos, like they

901
00:43:38,320 --> 00:43:40,480
Speaker 3: want that and that's so engaging.

902
00:43:40,680 --> 00:43:43,720
Speaker 2: One hundred percent. So I would say, don't be afraid

903
00:43:43,760 --> 00:43:45,799
Speaker 2: to capture all of those moments, and maybe you don't

904
00:43:45,840 --> 00:43:48,440
Speaker 2: have to post them all if you're too scared, But

905
00:43:48,680 --> 00:43:50,960
Speaker 2: I'd even just capture them and save them for your

906
00:43:51,000 --> 00:43:53,800
Speaker 2: own memories, because you never know, in seven years you

907
00:43:53,880 --> 00:43:55,600
Speaker 2: might look back and be like, holy shit, look out

908
00:43:55,640 --> 00:43:56,279
Speaker 2: far we've come.

909
00:43:56,360 --> 00:43:58,839
Speaker 3: That would be really good content for me today.

910
00:43:58,800 --> 00:44:01,319
Speaker 2: I know literally, so that, yeah, that would definitely be

911
00:44:01,360 --> 00:44:01,960
Speaker 2: my advice.

912
00:44:02,280 --> 00:44:04,360
Speaker 3: I know you work as an influencer or used to

913
00:44:04,360 --> 00:44:07,239
Speaker 3: work as an influencer. How did that shape the way

914
00:44:07,280 --> 00:44:10,440
Speaker 3: that you have then approached influencer marketing in your brand?

915
00:44:10,600 --> 00:44:12,800
Speaker 2: So we don't do a whole lot of influencer marketing

916
00:44:13,000 --> 00:44:15,560
Speaker 2: with BA, we definitely do and obviously, yeah, I was

917
00:44:15,600 --> 00:44:18,160
Speaker 2: an influencer for so many years and worked with so

918
00:44:18,239 --> 00:44:21,839
Speaker 2: many brands. I think the influencer landscape has changed a

919
00:44:21,880 --> 00:44:24,760
Speaker 2: lot since I was influencing back in the day. Compared

920
00:44:24,800 --> 00:44:29,839
Speaker 2: to today, it's definitely a really saturated market. And what

921
00:44:29,880 --> 00:44:33,640
Speaker 2: we actually do now at FATE is we mainly and

922
00:44:33,760 --> 00:44:37,839
Speaker 2: pretty much only work with micro influencers. You won't see

923
00:44:37,920 --> 00:44:42,359
Speaker 2: us working with any huge influencers just because it's so saturated,

924
00:44:42,440 --> 00:44:45,319
Speaker 2: and obviously there's no guarantees with working with influencers, like

925
00:44:45,360 --> 00:44:48,279
Speaker 2: you could pay someone ten grand for a TikTok and

926
00:44:48,400 --> 00:44:52,040
Speaker 2: like you are not promised one sale, So it's really risky.

927
00:44:52,400 --> 00:44:54,960
Speaker 2: And I'm not saying working with influencers is bad. They're

928
00:44:55,000 --> 00:44:59,400
Speaker 2: obviously so amazing for businesses, Like influencers have played a

929
00:44:59,480 --> 00:45:02,759
Speaker 2: huge part in scaling businesses over the last five to

930
00:45:02,760 --> 00:45:05,720
Speaker 2: ten years. But what we do now is we mainly

931
00:45:05,760 --> 00:45:08,600
Speaker 2: work with micro influencers, so people that might have you know,

932
00:45:09,040 --> 00:45:12,880
Speaker 2: five thousand followers, ten thousand followers, fifteen thousand followers, and

933
00:45:12,960 --> 00:45:16,680
Speaker 2: whilst that's not that many followers, you will probably find

934
00:45:16,680 --> 00:45:20,640
Speaker 2: that those people have far more engaged audiences than someone

935
00:45:20,680 --> 00:45:23,920
Speaker 2: with one hundred thousand followers. So yeah, we invest our

936
00:45:23,920 --> 00:45:27,760
Speaker 2: money into micro influences. It's obviously more affordable for businesses

937
00:45:27,760 --> 00:45:30,719
Speaker 2: and it's less of a financial risk. Rather than paying

938
00:45:30,800 --> 00:45:34,200
Speaker 2: one person ten thousand dollars, we could take a ten

939
00:45:34,239 --> 00:45:36,680
Speaker 2: thousand dollar budget and go and work with a ton

940
00:45:36,800 --> 00:45:41,120
Speaker 2: of micro influencers. So yeah, that's kind of our focus

941
00:45:41,200 --> 00:45:43,719
Speaker 2: for influencers, and that's really.

942
00:45:43,520 --> 00:45:47,120
Speaker 3: What we do, and I think that that's important as well,

943
00:45:47,160 --> 00:45:51,200
Speaker 3: and it's so interesting to learn, but it's also just

944
00:45:51,360 --> 00:45:54,600
Speaker 3: it's so obvious that it's more engaging. So like I

945
00:45:54,640 --> 00:45:57,160
Speaker 3: can tell that the selection that you guys have made

946
00:45:57,239 --> 00:45:59,840
Speaker 3: with the influences that you work with, like I rereading

947
00:46:00,160 --> 00:46:02,600
Speaker 3: that they are good brand fits. Not only are they that,

948
00:46:02,840 --> 00:46:05,719
Speaker 3: but they've probably already purchased your products and they were

949
00:46:05,719 --> 00:46:08,000
Speaker 3: super stoked when you slid into their DMS and said, hey,

950
00:46:08,040 --> 00:46:10,160
Speaker 3: we'd love to work together. They're like, holy moly, Like

951
00:46:10,200 --> 00:46:13,560
Speaker 3: I already love your brand and it's just so obvious

952
00:46:13,719 --> 00:46:17,200
Speaker 3: that that's your strategy. Well from another business owner, I suppose,

953
00:46:17,960 --> 00:46:20,520
Speaker 3: because it is so organic and whenever somebody pops up

954
00:46:20,560 --> 00:46:22,439
Speaker 3: and they're doing you know, and unboxing or they're doing

955
00:46:22,520 --> 00:46:24,880
Speaker 3: you know, look at my outfit, I'm like, oh that

956
00:46:24,920 --> 00:46:25,359
Speaker 3: makes sense.

957
00:46:25,400 --> 00:46:26,160
Speaker 2: Of course that was.

958
00:46:26,160 --> 00:46:28,319
Speaker 3: Fate, Like of course they've weaseled their way in here

959
00:46:28,400 --> 00:46:31,400
Speaker 3: because that's the perfect fit for them. And I just

960
00:46:31,680 --> 00:46:33,520
Speaker 3: I wanted to ask because I was like, I feel

961
00:46:33,520 --> 00:46:36,919
Speaker 3: like you have a more organic approach to It's still there,

962
00:46:37,320 --> 00:46:40,480
Speaker 3: but it's not who can we get who's trending this month,

963
00:46:40,520 --> 00:46:43,000
Speaker 3: who's the biggest dog on the on the app at

964
00:46:43,000 --> 00:46:43,440
Speaker 3: the moment?

965
00:46:43,560 --> 00:46:45,400
Speaker 2: I think as well, like as I said, like the

966
00:46:45,480 --> 00:46:48,640
Speaker 2: influencer landscape has changed so much, and I was obviously

967
00:46:48,680 --> 00:46:51,360
Speaker 2: there through the rise of it, but I think now

968
00:46:51,440 --> 00:46:55,160
Speaker 2: people are kind of getting really fed up of like

969
00:46:55,520 --> 00:47:00,680
Speaker 2: big influencers just constantly promoting products, like it's not authentic anymore,

970
00:47:01,120 --> 00:47:03,479
Speaker 2: and people probably see a sponsored ad and scroll pass

971
00:47:03,520 --> 00:47:06,160
Speaker 2: as quickly as they can. So it works really well

972
00:47:06,200 --> 00:47:09,520
Speaker 2: for us, like working with you know, those micro creators

973
00:47:09,560 --> 00:47:13,360
Speaker 2: who have small, engaged audiences because their audience really trust

974
00:47:13,440 --> 00:47:16,480
Speaker 2: what they're saying. And just recently as well, another thing

975
00:47:16,520 --> 00:47:19,040
Speaker 2: that we've done, so we have a Facebook community group

976
00:47:19,080 --> 00:47:21,880
Speaker 2: which is called Fate Society, which is like the best

977
00:47:21,880 --> 00:47:26,600
Speaker 2: group ever, and we are launched a like Fate Society

978
00:47:27,239 --> 00:47:29,520
Speaker 2: pr list into our community.

979
00:47:29,719 --> 00:47:30,520
Speaker 3: Oh I love that.

980
00:47:30,760 --> 00:47:34,359
Speaker 2: Yeah, we're starting, We've already started it. But it's something

981
00:47:34,440 --> 00:47:36,359
Speaker 2: like we're building and we're going to do a lot

982
00:47:36,400 --> 00:47:39,520
Speaker 2: with in twenty twenty five. And instead of like you know,

983
00:47:39,600 --> 00:47:43,120
Speaker 2: working with influencers on TikTok and stuff, we're actually working

984
00:47:43,160 --> 00:47:46,640
Speaker 2: directly with members of our community and we're getting them

985
00:47:46,680 --> 00:47:49,040
Speaker 2: to create wholes and stuff and we're really going to

986
00:47:49,280 --> 00:47:52,000
Speaker 2: build that within our own community and like hype up

987
00:47:52,080 --> 00:47:55,479
Speaker 2: our own customers. You know, being on the Fate pr list.

988
00:47:55,480 --> 00:47:58,640
Speaker 2: So it's just like another activation that we've launched recently

989
00:47:58,719 --> 00:48:00,919
Speaker 2: that we're going to scale more into the new year.

990
00:48:01,120 --> 00:48:05,160
Speaker 3: I'm obsessed. I actually adore that so much. I'm biased,

991
00:48:05,160 --> 00:48:07,319
Speaker 3: Like I agree that Fate Society might be good, but

992
00:48:07,320 --> 00:48:11,319
Speaker 3: that she's on the money community. It's it's different, Like

993
00:48:11,400 --> 00:48:13,879
Speaker 3: our Facebook group is my face and you're probably the same.

994
00:48:13,920 --> 00:48:15,799
Speaker 3: Like I just love going in there and seeing what

995
00:48:15,840 --> 00:48:18,520
Speaker 3: people are talking about and joining in the conversation around

996
00:48:18,560 --> 00:48:19,040
Speaker 3: our brand.

997
00:48:19,360 --> 00:48:22,320
Speaker 2: Oh, it's so great, like people for us, Like they're

998
00:48:22,800 --> 00:48:25,920
Speaker 2: sharing their outfit photos in there, They're posting about an

999
00:48:25,960 --> 00:48:29,720
Speaker 2: item saying can I get styling tips I bought these pants?

1000
00:48:29,840 --> 00:48:32,120
Speaker 2: Or like what size should I get in these? Does

1001
00:48:32,160 --> 00:48:34,640
Speaker 2: anyone have photos? Like it's just so great having a

1002
00:48:34,680 --> 00:48:37,319
Speaker 2: community group. And we launched it at the start of

1003
00:48:37,360 --> 00:48:39,759
Speaker 2: this year just like oh, we'll make this group, and

1004
00:48:39,800 --> 00:48:43,520
Speaker 2: now it's yeah, it's become such an amazing part of

1005
00:48:43,560 --> 00:48:45,120
Speaker 2: our business and community.

1006
00:48:45,480 --> 00:48:49,239
Speaker 3: I adore it. I adore it. Tell me. Obviously, launching

1007
00:48:49,400 --> 00:48:52,319
Speaker 3: a Facebook group is actually something that a business can

1008
00:48:52,360 --> 00:48:57,000
Speaker 3: do for free to I guess promote community within their

1009
00:48:57,280 --> 00:49:01,160
Speaker 3: brand and really help awareness. What would be your advice

1010
00:49:01,239 --> 00:49:05,120
Speaker 3: for small businesses with tight budgets when they want to start,

1011
00:49:05,320 --> 00:49:06,879
Speaker 3: I guess building community.

1012
00:49:07,000 --> 00:49:09,440
Speaker 2: I would say definitely going back to what we spoke

1013
00:49:09,480 --> 00:49:13,480
Speaker 2: about creating that organic social content. If you're confident enough

1014
00:49:13,520 --> 00:49:17,080
Speaker 2: to do it yourself by posting on Instagram and TikTok

1015
00:49:17,560 --> 00:49:20,320
Speaker 2: videos of you and behind the scenes in your business,

1016
00:49:20,920 --> 00:49:23,320
Speaker 2: and it's not going to be perfect, and it doesn't

1017
00:49:23,360 --> 00:49:26,080
Speaker 2: have to be post ninety nine videos in the one

1018
00:49:26,160 --> 00:49:29,000
Speaker 2: hundredth one will do well. I know that sounds a lot,

1019
00:49:29,440 --> 00:49:32,480
Speaker 2: but it's just a matter of starting. Like that's how

1020
00:49:32,480 --> 00:49:36,040
Speaker 2: you're going to build that organic community is by creating

1021
00:49:36,280 --> 00:49:39,840
Speaker 2: content and having people follow along your journey and be

1022
00:49:40,239 --> 00:49:45,600
Speaker 2: honest and transparent about your journey. Don't try to make

1023
00:49:45,640 --> 00:49:48,360
Speaker 2: it look a certain way, you know, just again like

1024
00:49:48,400 --> 00:49:51,480
Speaker 2: show up as yourself on socials and start building a

1025
00:49:51,520 --> 00:49:54,200
Speaker 2: community that way. And I know it's so hard and

1026
00:49:54,239 --> 00:49:57,840
Speaker 2: it's so scary, especially when there's so many businesses already

1027
00:49:57,880 --> 00:50:00,840
Speaker 2: out there now that are so established, but you just

1028
00:50:00,840 --> 00:50:03,120
Speaker 2: got to remember, like we all started in that same

1029
00:50:03,160 --> 00:50:05,640
Speaker 2: position where we had no idea what we were doing,

1030
00:50:06,000 --> 00:50:08,960
Speaker 2: and I'd just say, use apps like Instagram and TikTok

1031
00:50:09,000 --> 00:50:13,359
Speaker 2: to your absolute advantage because you never know what may

1032
00:50:13,440 --> 00:50:16,040
Speaker 2: come of it. And then from there, if you have

1033
00:50:16,160 --> 00:50:18,400
Speaker 2: started to build up a community on your TikTok and

1034
00:50:18,440 --> 00:50:20,680
Speaker 2: your Instagram, you might get to that point where you

1035
00:50:20,719 --> 00:50:23,040
Speaker 2: feel like you can start a community page. And that's

1036
00:50:23,040 --> 00:50:26,840
Speaker 2: a great comment about the Facebook groups. It is free.

1037
00:50:27,520 --> 00:50:30,719
Speaker 2: It is free to make a Facebook community group. And

1038
00:50:30,840 --> 00:50:34,400
Speaker 2: I absolutely love that our community group is going so

1039
00:50:34,520 --> 00:50:37,160
Speaker 2: well that we're actually getting rid of our mobile app

1040
00:50:37,280 --> 00:50:41,000
Speaker 2: at the end of this year because really, yeah, we

1041
00:50:41,080 --> 00:50:43,799
Speaker 2: got the mobile app because the number one feature that

1042
00:50:43,840 --> 00:50:46,239
Speaker 2: we liked the most was the fact that we could

1043
00:50:46,280 --> 00:50:50,279
Speaker 2: send a notification to people's phones. And so I think,

1044
00:50:50,360 --> 00:50:53,280
Speaker 2: like the subscription for our app that we've had for

1045
00:50:53,600 --> 00:50:57,399
Speaker 2: almost two years now, I think it's like it might

1046
00:50:57,440 --> 00:51:00,319
Speaker 2: be around twelve thousand dollars a year for us to

1047
00:51:00,400 --> 00:51:02,480
Speaker 2: just have the app, and that's on top of like

1048
00:51:02,800 --> 00:51:05,480
Speaker 2: our Shopify and everything, Like it's just another twelve thousand

1049
00:51:05,520 --> 00:51:09,160
Speaker 2: dollars a year. And since launching our community group, you know,

1050
00:51:09,280 --> 00:51:11,680
Speaker 2: I can go in there and post every day, like

1051
00:51:11,800 --> 00:51:14,520
Speaker 2: and it doesn't feel as annoying to the customer because

1052
00:51:14,520 --> 00:51:18,080
Speaker 2: we're not sending a notification to their phone home screen. Instead,

1053
00:51:18,120 --> 00:51:20,680
Speaker 2: it's like Britney's posted in Fate Society and people will

1054
00:51:20,680 --> 00:51:23,239
Speaker 2: be probably more interested to go and see what that

1055
00:51:23,440 --> 00:51:28,680
Speaker 2: is rather than a generic notification on their phone. So yes,

1056
00:51:28,840 --> 00:51:31,000
Speaker 2: starting that group has been the best thing, one of

1057
00:51:31,040 --> 00:51:32,479
Speaker 2: the best things we've done all year.

1058
00:51:32,600 --> 00:51:35,600
Speaker 3: To be honest, I love that and your community are

1059
00:51:35,640 --> 00:51:39,160
Speaker 3: probably going yeah, exactly, Brittany, exactly. We love it there,

1060
00:51:39,280 --> 00:51:42,440
Speaker 3: like it's my favorite and it's crazy how much they

1061
00:51:42,480 --> 00:51:45,840
Speaker 3: can take off like ours obviously is the backbone of

1062
00:51:45,920 --> 00:51:49,360
Speaker 3: our business. It's where we started. It's why the podcast

1063
00:51:49,400 --> 00:51:51,560
Speaker 3: even started, because the community were like, what else are

1064
00:51:51,560 --> 00:51:53,320
Speaker 3: you going to do? How else do we get content

1065
00:51:53,880 --> 00:51:56,000
Speaker 3: like this? And I was like, oh my gosh. But

1066
00:51:56,120 --> 00:51:58,319
Speaker 3: now it's a full time job in our business for

1067
00:51:58,400 --> 00:52:01,359
Speaker 3: someone to manage our Facebook community. That makes it not

1068
00:52:01,400 --> 00:52:05,200
Speaker 3: free though, So that does change the ballgame, which is

1069
00:52:05,239 --> 00:52:08,280
Speaker 3: a good thing. It's the best problem to have. Brittany.

1070
00:52:08,680 --> 00:52:11,520
Speaker 3: I have one last question before I rap it, because

1071
00:52:11,520 --> 00:52:14,880
Speaker 3: I know that if very generous with your time. Do

1072
00:52:14,920 --> 00:52:18,480
Speaker 3: you think that the social media landscape is still evolving?

1073
00:52:19,040 --> 00:52:21,080
Speaker 3: And what do you think the next big I guess

1074
00:52:21,120 --> 00:52:22,680
Speaker 3: business trend is.

1075
00:52:23,040 --> 00:52:25,160
Speaker 2: Yeah, that's a good question. I mean, I think social

1076
00:52:25,160 --> 00:52:27,520
Speaker 2: media is always going to be evolving. And I know

1077
00:52:27,640 --> 00:52:29,800
Speaker 2: that a lot of business owners can hate that thought

1078
00:52:29,880 --> 00:52:33,399
Speaker 2: because you just feel like you're constantly having to try

1079
00:52:33,440 --> 00:52:35,760
Speaker 2: to keep up with the trends and stay up to date.

1080
00:52:36,239 --> 00:52:40,040
Speaker 2: And business owners can naturally find it really comforting to

1081
00:52:40,160 --> 00:52:42,960
Speaker 2: just stay doing the same thing all the time. But

1082
00:52:43,280 --> 00:52:45,520
Speaker 2: in business like, you've got to be willing to change

1083
00:52:45,520 --> 00:52:47,880
Speaker 2: the way you do things every single week, especially when

1084
00:52:47,920 --> 00:52:50,719
Speaker 2: it comes to social media. That's just the way the

1085
00:52:50,840 --> 00:52:54,080
Speaker 2: cookie crumbles. If I'm being honest, I think it's going

1086
00:52:54,160 --> 00:52:57,040
Speaker 2: to change a lot. It's obviously changed a lot over

1087
00:52:57,040 --> 00:52:59,520
Speaker 2: the last five to ten years, and I always say, like,

1088
00:52:59,560 --> 00:53:02,480
Speaker 2: I mean regged to see where social media goes, like

1089
00:53:02,520 --> 00:53:05,399
Speaker 2: in the next two, three, four years. You know, I'm

1090
00:53:05,480 --> 00:53:08,640
Speaker 2: sure as much as we love TikTok and Instagram now,

1091
00:53:08,640 --> 00:53:10,200
Speaker 2: I'm sure in a couple of years time, there's going

1092
00:53:10,280 --> 00:53:13,400
Speaker 2: to be other apps that we're all using instead of those,

1093
00:53:13,480 --> 00:53:15,440
Speaker 2: Like maybe we'll see those die out. I don't know,

1094
00:53:15,440 --> 00:53:17,400
Speaker 2: because meta is huge, But we're.

1095
00:53:17,239 --> 00:53:19,720
Speaker 3: Going to have to keep up, Brittany, like we get

1096
00:53:19,120 --> 00:53:21,160
Speaker 3: we're going to be like.

1097
00:53:21,239 --> 00:53:25,759
Speaker 2: What on these tastes, We've got to keep keep up,

1098
00:53:25,840 --> 00:53:27,960
Speaker 2: especially if you want to keep growing and moving forward,

1099
00:53:27,960 --> 00:53:32,040
Speaker 2: but it's also equally as important to foster those like

1100
00:53:32,440 --> 00:53:35,200
Speaker 2: loyal customers and like keep them involved. And that's where

1101
00:53:35,239 --> 00:53:38,280
Speaker 2: your community comes into play. Like, yes, you want to

1102
00:53:38,280 --> 00:53:41,319
Speaker 2: stick with the trends and find new customers and more

1103
00:53:41,320 --> 00:53:43,480
Speaker 2: people to join your community, but you really want to

1104
00:53:43,600 --> 00:53:46,160
Speaker 2: nurture and foster that community that you have now that

1105
00:53:46,239 --> 00:53:48,120
Speaker 2: is hopefully going to stay with you throughout all of

1106
00:53:48,120 --> 00:53:52,479
Speaker 2: those changes regardless. So I'm really intrigued to see where

1107
00:53:52,520 --> 00:53:54,960
Speaker 2: social media goes in the next few years. I can't

1108
00:53:55,000 --> 00:53:58,040
Speaker 2: say what direction it's going to be in. I know

1109
00:53:58,120 --> 00:54:02,160
Speaker 2: that affiliate marketing is becoming really popular. When it comes

1110
00:54:02,160 --> 00:54:06,000
Speaker 2: to influencers, it's wild. Yeah, like the linked in my

1111
00:54:06,080 --> 00:54:07,319
Speaker 2: Amazon storefront?

1112
00:54:07,400 --> 00:54:09,840
Speaker 3: Where's your dressed from? Brittany, Oh, it's in my Amazon

1113
00:54:09,880 --> 00:54:13,319
Speaker 3: store front? Yeah, where's your dressed from? LinkedIn bio? I know,

1114
00:54:13,440 --> 00:54:15,520
Speaker 3: but I can't keep heart Brittany. I just want to know.

1115
00:54:15,880 --> 00:54:19,000
Speaker 2: I actually like that. And we haven't done affiliate marketing

1116
00:54:19,600 --> 00:54:21,359
Speaker 2: all at Fate And for those listening if you don't

1117
00:54:21,360 --> 00:54:24,640
Speaker 2: know what affiliate marketing is, it's essentially where we can

1118
00:54:24,680 --> 00:54:28,760
Speaker 2: create a storefront and influencers can get their own customer

1119
00:54:28,840 --> 00:54:32,640
Speaker 2: link and we don't pay the influencer anything upfront. We

1120
00:54:32,800 --> 00:54:35,120
Speaker 2: let's say give them the outfit. It's on them to

1121
00:54:35,280 --> 00:54:38,239
Speaker 2: promote that outfit and get people to shop through their link,

1122
00:54:38,320 --> 00:54:40,200
Speaker 2: and then they'll make a commission through that. So I

1123
00:54:40,239 --> 00:54:44,080
Speaker 2: think it's a good thing because the influencing. Yeah, influencers

1124
00:54:44,080 --> 00:54:46,560
Speaker 2: have to work for that money. They have to make

1125
00:54:46,560 --> 00:54:50,319
Speaker 2: the sales and if they're not generating sales, then they

1126
00:54:50,360 --> 00:54:54,040
Speaker 2: don't get anything, which honestly makes so much sense. I

1127
00:54:54,040 --> 00:54:56,880
Speaker 2: will say it is a little bit more shady because

1128
00:54:56,920 --> 00:54:59,520
Speaker 2: people just share their link on their story and say

1129
00:55:00,320 --> 00:55:03,000
Speaker 2: here's the link, but they don't disclose that they'll make

1130
00:55:03,000 --> 00:55:03,959
Speaker 2: commission through that.

1131
00:55:03,880 --> 00:55:06,040
Speaker 3: And I think that's where it's getting it right. Like

1132
00:55:06,239 --> 00:55:10,160
Speaker 3: in affiliate marketing, I think is brilliant. But the way

1133
00:55:10,200 --> 00:55:13,239
Speaker 3: that it is rolling out across social media because so

1134
00:55:13,280 --> 00:55:15,399
Speaker 3: many people don't get it, I feel like you're right,

1135
00:55:15,440 --> 00:55:17,239
Speaker 3: it is a bit shady and that needs to be

1136
00:55:17,280 --> 00:55:19,680
Speaker 3: cleaned up so that people can go, oh my god, no,

1137
00:55:19,840 --> 00:55:22,080
Speaker 3: I really want to shop Britney's link for that outfit.

1138
00:55:22,239 --> 00:55:24,360
Speaker 2: Yes, I think there will be a lot of rules

1139
00:55:24,360 --> 00:55:26,399
Speaker 2: brought into place, the same way that all the rules

1140
00:55:26,400 --> 00:55:28,520
Speaker 2: were brought in a round sponsored posts and needing to

1141
00:55:28,520 --> 00:55:32,120
Speaker 2: disclose when something's paid. And I do see influencers sharing

1142
00:55:32,160 --> 00:55:34,920
Speaker 2: their link and saying like affiliate, you know in the

1143
00:55:34,920 --> 00:55:37,919
Speaker 2: little stars on the screen. But yeah, i'd say we're

1144
00:55:37,960 --> 00:55:40,320
Speaker 2: definitely going to move into even more of an affiliate

1145
00:55:40,400 --> 00:55:43,359
Speaker 2: marketing space. And again we haven't done that with Fate yet.

1146
00:55:43,400 --> 00:55:45,960
Speaker 2: I'm definitely open to exploring it because again, it's like

1147
00:55:46,040 --> 00:55:47,759
Speaker 2: less of a risk for the business. We just have

1148
00:55:47,840 --> 00:55:51,439
Speaker 2: to give the creator the outfit and it's on them

1149
00:55:51,520 --> 00:55:53,320
Speaker 2: to make the sales, which I think is really clever

1150
00:55:53,520 --> 00:55:56,880
Speaker 2: and a lot more safer of a risk for a business.

1151
00:55:57,400 --> 00:55:59,000
Speaker 2: But yeah, that's my one prediction.

1152
00:55:59,160 --> 00:56:01,759
Speaker 3: I feel like it's more organic as well. Yeah, I

1153
00:56:01,760 --> 00:56:06,080
Speaker 3: feel like the organicness of social media will go back

1154
00:56:06,120 --> 00:56:07,920
Speaker 3: to where it used to be. It feels more like

1155
00:56:07,960 --> 00:56:10,719
Speaker 3: a genuine recommendation because an influencer is not going to

1156
00:56:10,719 --> 00:56:13,320
Speaker 3: be promoting it if they don't think it's going to sell.

1157
00:56:13,719 --> 00:56:16,440
Speaker 3: And more often than not, now, as you said earlier

1158
00:56:16,480 --> 00:56:19,000
Speaker 3: in the episode, you could pay an influencer ten grand

1159
00:56:19,440 --> 00:56:22,560
Speaker 3: and it doesn't guarantee you a sale. In this an

1160
00:56:22,640 --> 00:56:24,880
Speaker 3: influencer isn't getting get paid, so they're going to be like, oh,

1161
00:56:24,880 --> 00:56:27,279
Speaker 3: I wouldn't work with Victoria because like, my audience aren't

1162
00:56:27,280 --> 00:56:28,880
Speaker 3: going to be interested in her product. I'm going to

1163
00:56:28,880 --> 00:56:31,239
Speaker 3: go to find one that actually fits my audience. And

1164
00:56:31,280 --> 00:56:33,280
Speaker 3: I think that that's a push in the right direction.

1165
00:56:33,400 --> 00:56:36,760
Speaker 3: That low key I love, Like, I just think it's smart.

1166
00:56:36,800 --> 00:56:39,319
Speaker 2: Who wants to sign up as a fate affiliate? Let

1167
00:56:39,360 --> 00:56:39,560
Speaker 2: me know?

1168
00:56:40,120 --> 00:56:43,920
Speaker 3: Yeah? And Brittany, we did an affiliate marketing podcast recently.

1169
00:56:43,960 --> 00:56:46,200
Speaker 3: It was a deep dime, a little solo yap from

1170
00:56:46,280 --> 00:56:48,359
Speaker 3: meving like, all right, this is what it is, this

1171
00:56:48,440 --> 00:56:50,600
Speaker 3: is how it works. So if you haven't listened to that,

1172
00:56:50,640 --> 00:56:53,680
Speaker 3: go back and check it out. But Brittany, what an episode.

1173
00:56:53,719 --> 00:56:56,600
Speaker 3: This was our first business diary and I am so

1174
00:56:56,760 --> 00:56:59,600
Speaker 3: flipping excited about it. You have shared so much gold.

1175
00:56:59,600 --> 00:57:01,600
Speaker 3: I know community is going to be like, oh my gosh,

1176
00:57:01,680 --> 00:57:03,439
Speaker 3: that was the best. Can we have more of it?

1177
00:57:03,840 --> 00:57:07,040
Speaker 3: And you absolutely so thank you for being so open

1178
00:57:07,120 --> 00:57:10,359
Speaker 3: to share. I guess your journey with Faigh because that's

1179
00:57:10,400 --> 00:57:13,320
Speaker 3: really special and we don't get the opportunity that often

1180
00:57:13,600 --> 00:57:15,839
Speaker 3: for people to go, oh, well, actually this is how

1181
00:57:15,880 --> 00:57:18,560
Speaker 3: it started. And you know, even with my friends who

1182
00:57:18,560 --> 00:57:20,680
Speaker 3: are founders, right, like, we go out and we talk

1183
00:57:20,720 --> 00:57:23,240
Speaker 3: about people management, but I never get to sit them

1184
00:57:23,280 --> 00:57:25,200
Speaker 3: down and be like, so tell me, how did you

1185
00:57:25,240 --> 00:57:27,360
Speaker 3: start your business? Like what did that look like? Or

1186
00:57:27,400 --> 00:57:30,240
Speaker 3: why were you embarrassed of your garage? Like why wouldn't

1187
00:57:30,240 --> 00:57:32,600
Speaker 3: you share that? That's so cool? Like these are the

1188
00:57:32,680 --> 00:57:35,800
Speaker 3: things that even founders who are friends with founders don't

1189
00:57:35,840 --> 00:57:38,240
Speaker 3: get that info. And I just think that that's so special.

1190
00:57:38,320 --> 00:57:40,360
Speaker 3: I know our listeners are going to be very inspired,

1191
00:57:40,400 --> 00:57:43,440
Speaker 3: but also just very grateful to have a little peep

1192
00:57:43,480 --> 00:57:44,640
Speaker 3: into the life of Britney.

1193
00:57:44,760 --> 00:57:47,280
Speaker 2: Oh well, it was an absolute honor and thanks for

1194
00:57:47,280 --> 00:57:49,480
Speaker 2: having me on. I love talking about this stuff, so

1195
00:57:49,640 --> 00:57:51,480
Speaker 2: anytime you want me back, just let me know.

1196
00:57:51,960 --> 00:57:53,560
Speaker 3: Oh, I feel like you've done so much for the

1197
00:57:53,600 --> 00:57:56,400
Speaker 3: She's on the Money community and shameless plug for those

1198
00:57:56,440 --> 00:57:59,520
Speaker 3: of you who don't know, My new book, The Business

1199
00:57:59,560 --> 00:58:02,520
Speaker 3: Fible is officially out now and it is packed full

1200
00:58:02,560 --> 00:58:08,640
Speaker 3: of lessons and advice and insights from incredible entrepreneurs, including Brittany.

1201
00:58:09,000 --> 00:58:11,120
Speaker 3: Because you got involved. How does that feel to have

1202
00:58:11,160 --> 00:58:13,480
Speaker 3: I guess your business story in a book that is

1203
00:58:13,520 --> 00:58:15,480
Speaker 3: published on shelves around the country.

1204
00:58:15,600 --> 00:58:17,840
Speaker 2: It's bloody amazing. I'm honored to be a part of

1205
00:58:17,880 --> 00:58:19,400
Speaker 2: it all. So thank you. So much.

1206
00:58:19,480 --> 00:58:21,720
Speaker 3: I was so excited when you said yes, I was like, yes,

1207
00:58:22,360 --> 00:58:25,680
Speaker 3: it's going to be reap. Oh my gosh. I literally

1208
00:58:25,720 --> 00:58:28,360
Speaker 3: wrote it with everybody I guess in our Facebook group

1209
00:58:28,400 --> 00:58:30,520
Speaker 3: in mind, because they're the people that are like the

1210
00:58:30,560 --> 00:58:33,640
Speaker 3: backbone of our business. They're the people that I always

1211
00:58:33,720 --> 00:58:37,000
Speaker 3: am trying to create content for. So grab a copy

1212
00:58:37,080 --> 00:58:38,560
Speaker 3: if you want, Brittany, you don't have to do your

1213
00:58:38,640 --> 00:58:42,080
Speaker 3: lis in the mail. It's en route, don't you worry.

1214
00:58:42,320 --> 00:58:45,120
Speaker 3: But oh my gosh, I love this. And next year

1215
00:58:45,560 --> 00:58:47,720
Speaker 3: there's going to be a few changes in the She's

1216
00:58:47,760 --> 00:58:50,520
Speaker 3: on the Money community. Business Bible episodes are actually going

1217
00:58:50,600 --> 00:58:53,720
Speaker 3: to head on over back to the Business Bible feed,

1218
00:58:53,880 --> 00:58:55,680
Speaker 3: not going to live always on the Shees on the

1219
00:58:55,720 --> 00:58:57,520
Speaker 3: Money feed. So jump on over there. I'll put the

1220
00:58:57,560 --> 00:58:59,640
Speaker 3: links in the show notes so that you can subscribe

1221
00:58:59,640 --> 00:59:03,000
Speaker 3: and an episode like this one. Brittany again, thank you.

1222
00:59:03,120 --> 00:59:05,600
Speaker 3: I know our community has adored this because I have.

1223
00:59:06,280 --> 00:59:08,520
Speaker 3: And we're all the same, right, like we're just girls

1224
00:59:08,560 --> 00:59:11,400
Speaker 3: who want to learn more about people where just girls

1225
00:59:12,120 --> 00:59:14,040
Speaker 3: were just girls? Like how hard could it be?

1226
00:59:14,400 --> 00:59:15,240
Speaker 2: Exactly right?

1227
00:59:21,600 --> 00:59:24,120
Speaker 3: The advice shared on She's on the Money is general

1228
00:59:24,160 --> 00:59:28,040
Speaker 3: in nature and does not consider your individual circumstances. She's

1229
00:59:28,080 --> 00:59:31,480
Speaker 3: on the Money exists purely for educational purposes and should

1230
00:59:31,560 --> 00:59:34,720
Speaker 3: not be relied upon to make an investment or financial decision.

1231
00:59:35,120 --> 00:59:37,560
Speaker 3: If you do choose to buy a financial product, read

1232
00:59:37,600 --> 00:59:41,760
Speaker 3: the PDS TMD and obtain appropriate financial advice tailored towards

1233
00:59:41,760 --> 00:59:42,320
Speaker 3: your needs.

1234
00:59:42,680 --> 00:59:46,600
Speaker 4: Victoria Divine and She's on the Money are authorized representatives

1235
00:59:46,680 --> 00:59:50,520
Speaker 4: of money. Sheper pty Ltd ABN three two one IS

1236
00:59:50,560 --> 00:59:54,440
Speaker 4: six four nine two seven seven zero eight AFSL four

1237
00:59:54,560 --> 01:00:06,120
Speaker 4: five one two eight nine.

1238
01:00:01,240 --> 01:00:01,439
Speaker 2: They