1 00:00:02,000 --> 00:00:05,480 Speaker 1: Coming up on today's show Ruby Tuesday, Matthews is accused 2 00:00:05,480 --> 00:00:09,239 Speaker 1: of exploiting her son in her latest fashion campaign. The 3 00:00:09,280 --> 00:00:13,640 Speaker 1: South Australian Tourism Commission is forced to overhaul its influencers strategy, 4 00:00:14,120 --> 00:00:17,239 Speaker 1: Cardia Milan's break up hair and could add a Paul 5 00:00:17,440 --> 00:00:18,760 Speaker 1: be leaving OnlyFans. 6 00:00:20,120 --> 00:00:21,920 Speaker 2: Hello and welcome to Outspoken. 7 00:00:22,000 --> 00:00:25,000 Speaker 1: It's your dose of the hottest influencer and pop culture 8 00:00:25,000 --> 00:00:27,880 Speaker 1: news twice a week. I'm Sophie Torbert and it's been 9 00:00:27,920 --> 00:00:30,159 Speaker 1: a very busy week with the podcast. We launched a 10 00:00:30,200 --> 00:00:33,760 Speaker 1: new influencer Deep Dive series on Outspoken Plus and this 11 00:00:33,880 --> 00:00:36,600 Speaker 1: time it was on Sky Wheatly and It's easy. A 12 00:00:36,600 --> 00:00:39,560 Speaker 1: bit of a new trend that's happening now. Every influencer 13 00:00:39,680 --> 00:00:43,199 Speaker 1: we talk about in these deep Dive series suddenly. 14 00:00:42,800 --> 00:00:44,320 Speaker 2: Wants to reach out and have their say. 15 00:00:44,520 --> 00:00:47,320 Speaker 1: Yeah. I think because they generally go viral when we 16 00:00:47,360 --> 00:00:49,400 Speaker 1: share our promotion for it. So is that a bit 17 00:00:49,440 --> 00:00:50,080 Speaker 1: of a humble brag? 18 00:00:50,080 --> 00:00:52,080 Speaker 2: There ain't no. I think the people. 19 00:00:51,800 --> 00:00:55,560 Speaker 1: Are just so divisive that everybody comments on it. So 20 00:00:55,600 --> 00:00:59,080 Speaker 1: Sky responded to our TikTok promo, she wrote, oh my god, 21 00:00:59,120 --> 00:01:02,120 Speaker 1: you have to pay to listen by hashtag ads. Well, 22 00:01:02,160 --> 00:01:04,240 Speaker 1: she's on the hashtag's ads at the moment, because remember 23 00:01:04,319 --> 00:01:06,440 Speaker 1: a couple of weeks ago, we spoke about how she 24 00:01:06,520 --> 00:01:09,600 Speaker 1: was putting hashtag ad on all these different photos when 25 00:01:09,600 --> 00:01:11,200 Speaker 1: she was away on a trip. So she shared a 26 00:01:11,240 --> 00:01:14,640 Speaker 1: hashtag ad over a bottle of suncream and then over alcohol, 27 00:01:14,720 --> 00:01:17,160 Speaker 1: all these different things. Maybe she's just adding it to 28 00:01:17,200 --> 00:01:19,679 Speaker 1: our content now. It's funny that Sky took issue with 29 00:01:19,760 --> 00:01:22,080 Speaker 1: us asking for people to subscribe in order to hear 30 00:01:22,160 --> 00:01:24,120 Speaker 1: the content. I mean, I'm guessing she was quite keen 31 00:01:24,120 --> 00:01:25,920 Speaker 1: to hear about it because it is all about her, 32 00:01:26,000 --> 00:01:27,720 Speaker 1: and we did offer to send her a free link 33 00:01:27,720 --> 00:01:29,840 Speaker 1: to have a listen. But I did notice that a 34 00:01:29,840 --> 00:01:32,119 Speaker 1: lot of people that I'm assuming don't know much about 35 00:01:32,120 --> 00:01:34,360 Speaker 1: our podcast and the fact that we do two episodes 36 00:01:34,400 --> 00:01:36,600 Speaker 1: a week for free, seem to have an issue with 37 00:01:36,680 --> 00:01:39,760 Speaker 1: us charging for content. And I find it very remarkable 38 00:01:40,000 --> 00:01:41,959 Speaker 1: that in this day and age, people are still not 39 00:01:42,040 --> 00:01:45,320 Speaker 1: happy to pay women's media company for additional content. Well, 40 00:01:45,440 --> 00:01:49,120 Speaker 1: especially someone like Sky Wheatley who makes her career on advertising. 41 00:01:49,160 --> 00:01:51,680 Speaker 1: Well also because she has been quite vocal in the 42 00:01:51,760 --> 00:01:54,480 Speaker 1: past about people putting down influencer work and saying that 43 00:01:54,520 --> 00:01:56,800 Speaker 1: it's not a real thing and it's not valid. I 44 00:01:56,840 --> 00:01:58,800 Speaker 1: do find it funny because a lot of people jump 45 00:01:58,840 --> 00:02:01,200 Speaker 1: to conclusions that the d diver is a negative thing. 46 00:02:01,240 --> 00:02:03,800 Speaker 1: But we always try and be very nuanced and balanced 47 00:02:03,800 --> 00:02:05,680 Speaker 1: with these episodes, and I suppose that's part of the 48 00:02:05,680 --> 00:02:09,000 Speaker 1: frustration that it is behind a paywall because people don't 49 00:02:09,040 --> 00:02:11,440 Speaker 1: listen and then are like, oh, why are you attacking Sky? 50 00:02:11,720 --> 00:02:14,239 Speaker 1: So for those who haven't listened to the episode yet, 51 00:02:14,320 --> 00:02:19,880 Speaker 1: let's through to a promo. Sky Wheatley became a household 52 00:02:19,960 --> 00:02:22,480 Speaker 1: name when she came third on Big Brother Australia in 53 00:02:22,560 --> 00:02:29,639 Speaker 1: twenty fourteen. It's time to Go Sky. While most housemates 54 00:02:29,639 --> 00:02:33,040 Speaker 1: faded into obscurity, Sky turned her fifteen minutes of fame 55 00:02:33,120 --> 00:02:40,160 Speaker 1: into nine years of notoriety. Yes, Sky, the former barista, 56 00:02:40,320 --> 00:02:44,000 Speaker 1: managed to cultivate an online following by sharing every element 57 00:02:44,040 --> 00:02:46,200 Speaker 1: of her life and we mean everything. 58 00:02:46,400 --> 00:02:47,960 Speaker 2: What do you think about our sex? 59 00:02:48,040 --> 00:02:54,160 Speaker 1: Like? Now? Well? Sky's ditzy personality earned her a legion 60 00:02:54,200 --> 00:02:57,720 Speaker 1: of fans on reality TV, her uneducated. 61 00:02:57,040 --> 00:02:58,600 Speaker 2: Opinions have got her in hot water. 62 00:02:58,720 --> 00:03:03,840 Speaker 1: Online Contraverer has plagued her influencer career, from racist remarks 63 00:03:03,840 --> 00:03:05,800 Speaker 1: to blaming domestic violence victims. 64 00:03:05,919 --> 00:03:07,600 Speaker 2: The scandals just keep coming. 65 00:03:07,919 --> 00:03:12,520 Speaker 3: I'm not a racy person. I've actually dated an aboriginal. 66 00:03:11,919 --> 00:03:14,840 Speaker 1: Guy and like I would wish that I. 67 00:03:14,880 --> 00:03:18,600 Speaker 4: Had aboriginal in my blood or just some type of 68 00:03:19,240 --> 00:03:21,359 Speaker 4: any that makes you brown. 69 00:03:21,880 --> 00:03:26,079 Speaker 1: But somehow Sky remains relevant online. She is still inundated 70 00:03:26,080 --> 00:03:29,359 Speaker 1: with sponsorship deals and has over six hundred thousand followers 71 00:03:29,400 --> 00:03:33,040 Speaker 1: on Instagram. In this series, we investigate what makes Sky 72 00:03:33,080 --> 00:03:37,640 Speaker 1: Wheatley the uncancellable influencer. We are journalist Sophie Kate and 73 00:03:37,720 --> 00:03:41,840 Speaker 1: Amy Torbert and this is Outspoken Plus Now. If you 74 00:03:41,880 --> 00:03:44,840 Speaker 1: would like to listen to that episode and support Outspoken, 75 00:03:45,160 --> 00:03:48,560 Speaker 1: you can subscribe to Outspoken Plus via Patreon and also 76 00:03:48,640 --> 00:03:51,160 Speaker 1: Apple Podcasts. All the information is in our show notes, 77 00:03:51,200 --> 00:03:52,480 Speaker 1: so please follow those links. 78 00:03:53,800 --> 00:03:56,400 Speaker 3: Showing my new puppy to the kangaroos in the backyard 79 00:03:56,440 --> 00:03:59,160 Speaker 3: on my twenty fourth birthday today and turns out my 80 00:03:59,240 --> 00:04:02,160 Speaker 3: whole birthday so secretly planned by my parents, my friends 81 00:04:02,160 --> 00:04:04,120 Speaker 3: and access in a whole group chat. 82 00:04:04,640 --> 00:04:07,760 Speaker 1: Anna Paul marked her twenty fourth birthday by announcing she's 83 00:04:07,840 --> 00:04:11,360 Speaker 1: launching her own brand, The TikTok Star. Was coy about 84 00:04:11,360 --> 00:04:14,520 Speaker 1: the details, though Sophie fill Us in yeah. Well. As 85 00:04:14,600 --> 00:04:17,599 Speaker 1: part of her birthday celebration on Wednesday, Anna shared that 86 00:04:17,680 --> 00:04:21,200 Speaker 1: she had some big news. She wrote on Instagram something 87 00:04:21,320 --> 00:04:22,320 Speaker 1: huge is happening. 88 00:04:22,400 --> 00:04:23,360 Speaker 2: I'm so excited. 89 00:04:23,440 --> 00:04:26,240 Speaker 1: I can't believe it's finally happening. She then shared a 90 00:04:26,240 --> 00:04:29,560 Speaker 1: link to her own website and wrote, join the list now. 91 00:04:29,600 --> 00:04:30,360 Speaker 2: Over on her. 92 00:04:30,200 --> 00:04:31,919 Speaker 1: Website, I did have a bit of a stalk. It 93 00:04:31,960 --> 00:04:34,800 Speaker 1: says my first brand is coming. Join the list to 94 00:04:34,839 --> 00:04:37,479 Speaker 1: be first in line for the details now. The website 95 00:04:37,520 --> 00:04:40,440 Speaker 1: only currently has a home and an about us page, 96 00:04:40,560 --> 00:04:43,680 Speaker 1: and there are two professional photos of Anna looking very 97 00:04:43,720 --> 00:04:45,760 Speaker 1: pared back in a pair of jeans and a white 98 00:04:45,760 --> 00:04:48,760 Speaker 1: singlet and a cap. My first thought was this is 99 00:04:48,800 --> 00:04:51,480 Speaker 1: surely a fashion brand, and if that is the case, 100 00:04:51,520 --> 00:04:53,880 Speaker 1: and the photos on the website are anything to go by, 101 00:04:54,000 --> 00:04:56,799 Speaker 1: it's going to be very different to her Stax collection. 102 00:04:57,480 --> 00:04:58,640 Speaker 2: The thing is, while we see a. 103 00:04:58,640 --> 00:05:01,479 Speaker 1: Lot of influencers launching their own brands, I feel like 104 00:05:01,520 --> 00:05:05,279 Speaker 1: this announcement is different because Anna rarely works with brands. 105 00:05:05,520 --> 00:05:08,280 Speaker 1: She did do her first collaboration with Stacks last year, 106 00:05:08,320 --> 00:05:12,119 Speaker 1: which culminated in her basically shutting down Perth CBD because 107 00:05:12,120 --> 00:05:14,839 Speaker 1: her meat and greet just got so popular, so I 108 00:05:14,880 --> 00:05:17,560 Speaker 1: think Anna must have seen how much money Stacks made 109 00:05:17,560 --> 00:05:19,400 Speaker 1: off her collaboration and thought I want. 110 00:05:19,240 --> 00:05:20,040 Speaker 2: A piece of the action. 111 00:05:20,279 --> 00:05:22,840 Speaker 1: Anna may have had a non compete agreement in her 112 00:05:22,839 --> 00:05:25,400 Speaker 1: contract with Stacks, which doesn't allow her to work with 113 00:05:25,480 --> 00:05:28,440 Speaker 1: other fashion brands, so this might be why she's actually launching. 114 00:05:28,080 --> 00:05:28,839 Speaker 2: Her own business. 115 00:05:29,120 --> 00:05:31,240 Speaker 1: I don't think that this is a fashion brand. If 116 00:05:31,279 --> 00:05:33,200 Speaker 1: you look at the photo, she's very stripped back. She's 117 00:05:33,240 --> 00:05:34,880 Speaker 1: just wearing a white seedlet and jeans. 118 00:05:34,920 --> 00:05:37,240 Speaker 2: I don't think that signifies fashion to me. 119 00:05:37,760 --> 00:05:39,960 Speaker 1: I think what she's doing is she's developing one of 120 00:05:40,000 --> 00:05:43,039 Speaker 1: those old school blogs or fan clubs from back in 121 00:05:43,080 --> 00:05:45,640 Speaker 1: the day that people can sign up to with a subscription. 122 00:05:46,000 --> 00:05:48,440 Speaker 2: Maybe there's a forum, maybe you can talk to her. 123 00:05:48,520 --> 00:05:50,760 Speaker 1: I think it's going to be something personal for fans 124 00:05:50,800 --> 00:05:52,560 Speaker 1: to get to know her more well. She does have 125 00:05:52,640 --> 00:05:54,600 Speaker 1: only fans, which she is big on, but I think 126 00:05:54,640 --> 00:05:56,640 Speaker 1: that this new brand could see the end of her 127 00:05:56,680 --> 00:05:59,920 Speaker 1: career and only fans, because she clearly omitted her job 128 00:06:00,080 --> 00:06:03,160 Speaker 1: as a sex worker from her about us page. Instead, 129 00:06:03,200 --> 00:06:05,200 Speaker 1: she introduced herself by saying that she lives on the 130 00:06:05,200 --> 00:06:08,040 Speaker 1: Gold Coast with her partner, brother, mum, and three cats. 131 00:06:08,120 --> 00:06:10,200 Speaker 1: It was very clear that she didn't get a ghost 132 00:06:10,240 --> 00:06:13,040 Speaker 1: writer or a professional to write this bio for her. 133 00:06:13,160 --> 00:06:15,480 Speaker 1: It was very much in her own words. The focus 134 00:06:15,520 --> 00:06:18,240 Speaker 1: of this about us was very much on her TikTok work, 135 00:06:18,240 --> 00:06:20,800 Speaker 1: with Anna writing that she's been sharing every single day 136 00:06:20,839 --> 00:06:23,040 Speaker 1: of her life on TikTok for the past three years, 137 00:06:23,320 --> 00:06:25,440 Speaker 1: and she went on to write, Normally, I can't keep 138 00:06:25,480 --> 00:06:28,120 Speaker 1: anything from my TikTok community because I love to share 139 00:06:28,160 --> 00:06:31,120 Speaker 1: absolutely everything. But for the last year, I've been working 140 00:06:31,200 --> 00:06:33,960 Speaker 1: on my first ever brand. I'm so nervous but also 141 00:06:34,040 --> 00:06:36,520 Speaker 1: excited to share the final few months with everyone, and 142 00:06:36,560 --> 00:06:38,680 Speaker 1: hope you love it as much as I do. And 143 00:06:38,720 --> 00:06:40,680 Speaker 1: I said people can keep up with the progress of 144 00:06:40,720 --> 00:06:44,160 Speaker 1: her brand by signing up on her homepage. I do wonder, though, 145 00:06:44,200 --> 00:06:46,560 Speaker 1: if she's going to be showing behind the scenes of 146 00:06:46,560 --> 00:06:48,520 Speaker 1: this brand creation on her TikTok account. 147 00:06:48,520 --> 00:06:49,880 Speaker 2: It would be very clever if she did that. 148 00:06:50,200 --> 00:06:52,280 Speaker 1: I am convinced that some sort of fan page, because 149 00:06:52,320 --> 00:06:54,839 Speaker 1: she could still release her own merch on there. But 150 00:06:54,880 --> 00:06:57,680 Speaker 1: I think there's going to be other elements where fans 151 00:06:57,720 --> 00:06:59,400 Speaker 1: can talk to her or they can get more of 152 00:06:59,400 --> 00:07:01,320 Speaker 1: an insight to her life. I know she does these 153 00:07:01,360 --> 00:07:03,920 Speaker 1: daily TikTok blogs. But I think people want to speak 154 00:07:03,960 --> 00:07:05,479 Speaker 1: to her. She seems to want to help you, but 155 00:07:05,520 --> 00:07:07,560 Speaker 1: you can do that on only fans. I know OnlyFans 156 00:07:07,600 --> 00:07:10,360 Speaker 1: has got you know the connotation of sex well, but 157 00:07:10,480 --> 00:07:12,800 Speaker 1: I don't think many teenagers. I don't think many parents 158 00:07:12,840 --> 00:07:15,400 Speaker 1: are saying, here's some money to sign up to only fans. 159 00:07:15,440 --> 00:07:17,000 Speaker 1: I'll say, here's the money to sign up to your 160 00:07:17,040 --> 00:07:18,360 Speaker 1: Anna Paul forum. 161 00:07:18,440 --> 00:07:19,520 Speaker 2: You could be onto something. 162 00:07:19,560 --> 00:07:22,280 Speaker 1: But I do feel like those sorts of separate website 163 00:07:22,320 --> 00:07:26,080 Speaker 1: forums were very old hat, like they were before we 164 00:07:26,160 --> 00:07:29,520 Speaker 1: had Patreon and before we had only Fans. I personally 165 00:07:29,560 --> 00:07:32,240 Speaker 1: think it's either a fashion brand or a skincare brand. 166 00:07:32,640 --> 00:07:34,920 Speaker 1: I don't think this will shock anyone, but she really 167 00:07:35,040 --> 00:07:37,160 Speaker 1: is becoming one of my favorite influencers. 168 00:07:37,240 --> 00:07:39,000 Speaker 2: And I thought her birthday party. 169 00:07:38,720 --> 00:07:41,080 Speaker 1: Was so cute because because she's really gotten into horse 170 00:07:41,200 --> 00:07:43,480 Speaker 1: riding at the moment, so she went riding in the 171 00:07:43,480 --> 00:07:45,960 Speaker 1: morning with her friends whilst her family were organizing a 172 00:07:46,000 --> 00:07:48,520 Speaker 1: surprise picnic for her, which was very cute. I did 173 00:07:48,560 --> 00:07:51,280 Speaker 1: love during the picnic that Adas had arranged a puppy 174 00:07:51,360 --> 00:07:54,400 Speaker 1: for Anna, and normally I don't like when influencers are 175 00:07:54,440 --> 00:07:56,720 Speaker 1: given pets. As gifts, but it's quite clear how much 176 00:07:56,760 --> 00:07:59,480 Speaker 1: she does care about her animals. She does have three cats, 177 00:07:59,520 --> 00:08:01,720 Speaker 1: a horse, and a bird that she's had I think 178 00:08:01,760 --> 00:08:03,360 Speaker 1: for like fifteen years. 179 00:08:03,360 --> 00:08:05,320 Speaker 2: Plus. What is her cat? Nutsack? 180 00:08:05,600 --> 00:08:06,400 Speaker 1: Yeah, it's one of those. 181 00:08:06,480 --> 00:08:07,960 Speaker 2: Yeah. So hell that's not going to get along with 182 00:08:08,000 --> 00:08:08,360 Speaker 2: the dog. 183 00:08:08,520 --> 00:08:08,720 Speaker 4: Yeah. 184 00:08:08,760 --> 00:08:10,960 Speaker 1: Well, I suppose when you introduce a puppy it's a 185 00:08:10,960 --> 00:08:13,760 Speaker 1: bit different to having like a big dog introducing it 186 00:08:13,760 --> 00:08:15,640 Speaker 1: to a kitten. True. She did add a little bit 187 00:08:15,640 --> 00:08:18,120 Speaker 1: of a disclaimer in a TikTok video and said that 188 00:08:18,400 --> 00:08:20,680 Speaker 1: just like her bird, three cats, and horse, the puppy 189 00:08:20,720 --> 00:08:22,080 Speaker 1: will be looked after by a. 190 00:08:21,960 --> 00:08:23,720 Speaker 2: Family member when she is traveling. 191 00:08:23,920 --> 00:08:25,640 Speaker 1: And I feel she had to add that in a 192 00:08:25,720 --> 00:08:28,240 Speaker 1: very timely manner because she is off to Paris for 193 00:08:28,280 --> 00:08:28,960 Speaker 1: her birthday. 194 00:08:31,000 --> 00:08:37,080 Speaker 4: Good morning everybody, Day three of just Pucking like Amaniac, and. 195 00:08:39,480 --> 00:08:43,520 Speaker 1: Day two of her juice Ruby Tuesday, Matthews has been 196 00:08:43,559 --> 00:08:46,520 Speaker 1: accused of sharing an exploitative photo of her four year 197 00:08:46,520 --> 00:08:48,120 Speaker 1: old son to sell a hat. 198 00:08:48,559 --> 00:08:50,080 Speaker 2: Amy what has been going on? 199 00:08:50,520 --> 00:08:53,560 Speaker 1: So? Ruby decided to use her four year old son Mars, 200 00:08:53,600 --> 00:08:55,720 Speaker 1: as a model to promote a new range of her 201 00:08:55,760 --> 00:08:58,560 Speaker 1: limited edition caps that are being sold by her brand 202 00:08:58,679 --> 00:09:02,080 Speaker 1: Roby year Old shared a series of photos of her 203 00:09:02,120 --> 00:09:05,240 Speaker 1: son posing with the cap at a banana farm, including 204 00:09:05,280 --> 00:09:08,480 Speaker 1: one where he was shirtless in low slung pants. Now. 205 00:09:08,520 --> 00:09:10,720 Speaker 1: In this photo, he is standing next to a box 206 00:09:10,720 --> 00:09:14,480 Speaker 1: of bananas that say lady fingers. The backlash was swift, 207 00:09:14,520 --> 00:09:17,200 Speaker 1: with Ruby accused of being ignorant to the dangers of 208 00:09:17,240 --> 00:09:21,760 Speaker 1: online predators, and the photo was labeled as exploitative and disgusting. 209 00:09:22,080 --> 00:09:24,760 Speaker 1: For those who haven't seen this really disturbing photo. When 210 00:09:24,760 --> 00:09:28,040 Speaker 1: you say Amy low slung pants, I don't even know 211 00:09:28,040 --> 00:09:30,560 Speaker 1: if that gives it justice because his pants were so 212 00:09:30,679 --> 00:09:34,120 Speaker 1: far down and you could see this line. Yeah, and 213 00:09:34,360 --> 00:09:38,560 Speaker 1: it was just very, very disturbing and inappropriate. Yeah. Well. 214 00:09:38,640 --> 00:09:42,199 Speaker 1: The morning following the campaign launch, Ruby addressed the controversy 215 00:09:42,240 --> 00:09:45,360 Speaker 1: on her Instagram story, saying she'd been bombarded with comments. 216 00:09:45,440 --> 00:09:48,240 Speaker 1: Ruby claimed she took the photo herself on an iPhone 217 00:09:48,280 --> 00:09:50,800 Speaker 1: and it was not a staged photo shoot. She went 218 00:09:50,800 --> 00:09:52,680 Speaker 1: on to say that she simply went to their friend's 219 00:09:52,720 --> 00:09:55,200 Speaker 1: banana farm and that's just how her son was wearing 220 00:09:55,200 --> 00:09:57,920 Speaker 1: his outfit that day. This is despite the fact that 221 00:09:57,960 --> 00:10:02,280 Speaker 1: she tagged professional photographer Jerr Grist in the campaign's photos 222 00:10:02,320 --> 00:10:04,320 Speaker 1: and real I think it was clear to everyone that 223 00:10:04,360 --> 00:10:07,720 Speaker 1: this photo was professionally taken, considering some of the colors 224 00:10:08,040 --> 00:10:10,160 Speaker 1: and the clearness of the photo. And I also think 225 00:10:10,160 --> 00:10:13,440 Speaker 1: if she's claiming that she took this photo on her iPhone. 226 00:10:13,080 --> 00:10:15,439 Speaker 2: Wouldn't you pull up your son's pants? Yeah? 227 00:10:15,480 --> 00:10:17,600 Speaker 1: Exactly if she's the photographer on the shoot, would you 228 00:10:17,600 --> 00:10:19,080 Speaker 1: be like, Mars, can you just pull your pants up 229 00:10:19,120 --> 00:10:19,440 Speaker 1: for mom? 230 00:10:19,520 --> 00:10:19,720 Speaker 4: Yeah? 231 00:10:19,760 --> 00:10:22,480 Speaker 1: And also to say, oh, he always wears his pants 232 00:10:22,520 --> 00:10:25,319 Speaker 1: like this, but that's like saying, oh, he's always in 233 00:10:25,360 --> 00:10:25,680 Speaker 1: the nude. 234 00:10:25,720 --> 00:10:27,319 Speaker 2: So we decided to take a photo and relate this 235 00:10:27,480 --> 00:10:28,240 Speaker 2: boy a belt. 236 00:10:28,559 --> 00:10:30,480 Speaker 1: Yeah, well that has been a part of her excuse. 237 00:10:30,480 --> 00:10:32,160 Speaker 1: Oh he's always running around naked. 238 00:10:32,480 --> 00:10:32,640 Speaker 4: Now. 239 00:10:32,760 --> 00:10:35,280 Speaker 1: Ruby did go on to defend the image. Let's throw 240 00:10:35,360 --> 00:10:36,160 Speaker 1: to what she said. 241 00:10:37,200 --> 00:10:39,560 Speaker 4: I'd also just like to say, if you were sexualizing 242 00:10:39,600 --> 00:10:42,560 Speaker 4: that image of him, I think you actually need to 243 00:10:42,600 --> 00:10:44,880 Speaker 4: have a look at the bigger picture of what your 244 00:10:45,000 --> 00:10:49,400 Speaker 4: issue is. And maybe you have become so overly sensitive 245 00:10:50,120 --> 00:10:53,440 Speaker 4: that the lines are blurred of what is wrong and 246 00:10:53,480 --> 00:10:56,520 Speaker 4: what is right, and that there's nothing wrong with that image. 247 00:10:57,360 --> 00:11:00,000 Speaker 1: Ruby confirmed that she is well aware there are predators 248 00:11:00,240 --> 00:11:02,880 Speaker 1: there that groom children and collect images of them, but 249 00:11:02,920 --> 00:11:05,520 Speaker 1: she said she isn't concerned by the image she shared. 250 00:11:05,840 --> 00:11:07,760 Speaker 1: She said, anyone can go to the beach and take 251 00:11:07,800 --> 00:11:09,280 Speaker 1: a photo of a little boy like that. 252 00:11:09,520 --> 00:11:10,440 Speaker 2: I'm just saying. 253 00:11:10,800 --> 00:11:12,520 Speaker 1: She went on to say that she doesn't feel like 254 00:11:12,559 --> 00:11:14,640 Speaker 1: she's put her son in danger and does everything to 255 00:11:14,679 --> 00:11:17,960 Speaker 1: protect her children. Now. Ruby did end up removing the 256 00:11:18,000 --> 00:11:21,200 Speaker 1: image in question, but the other shirtless photos of Mars 257 00:11:21,240 --> 00:11:25,600 Speaker 1: modeling the hat still remain on Instagram and also Roby's website. Now. 258 00:11:25,679 --> 00:11:29,240 Speaker 1: During her statement on her Instagram stories, Ruby shared that 259 00:11:29,320 --> 00:11:31,880 Speaker 1: sadly she was the victim of sexual assault at the 260 00:11:31,920 --> 00:11:34,720 Speaker 1: age of fourteen and the experience had made her so 261 00:11:34,960 --> 00:11:37,880 Speaker 1: aware and vigilant of the content she shares of her 262 00:11:37,920 --> 00:11:40,360 Speaker 1: own children. She went on to say that she could 263 00:11:40,360 --> 00:11:42,960 Speaker 1: claim that the backlash has triggered her, but she's a 264 00:11:42,960 --> 00:11:45,959 Speaker 1: little bigger than that. She finished up by saying, how 265 00:11:46,040 --> 00:11:48,880 Speaker 1: soft society is these days and the lines have been 266 00:11:48,920 --> 00:11:51,600 Speaker 1: so blurred that anything can be taken the wrong way. 267 00:11:51,920 --> 00:11:52,120 Speaker 4: Now. 268 00:11:52,200 --> 00:11:54,680 Speaker 1: Adam Whittington, who is the CEO of a non for 269 00:11:54,760 --> 00:11:58,640 Speaker 1: profit charity organization called Project Rescue Children, which fights to 270 00:11:58,720 --> 00:12:02,440 Speaker 1: end child trafficking and exploitation of all children, weighed in 271 00:12:02,600 --> 00:12:05,920 Speaker 1: on the matter. Adam labeled the photo total exploitation of 272 00:12:05,960 --> 00:12:08,240 Speaker 1: the child. He went on to say it happens every 273 00:12:08,280 --> 00:12:11,760 Speaker 1: single time a so called influencer gets caught exploiting their 274 00:12:11,760 --> 00:12:15,160 Speaker 1: own kids. They always, always, always say, in response to 275 00:12:15,200 --> 00:12:18,280 Speaker 1: the backlash, if you see my child's image as sexual, 276 00:12:18,480 --> 00:12:20,679 Speaker 1: you have the problem. You need to look at your 277 00:12:20,720 --> 00:12:23,440 Speaker 1: sick problems. They then send trolls to make comments in 278 00:12:23,440 --> 00:12:26,120 Speaker 1: support of their actions, or call those genuinely trying to 279 00:12:26,160 --> 00:12:29,800 Speaker 1: help them by educating them trolls and haters. He wrote, 280 00:12:30,040 --> 00:12:33,520 Speaker 1: I personally did feel really uncomfortable and Ruby reference her 281 00:12:33,559 --> 00:12:36,640 Speaker 1: own sexual assault. As much as I have sympathy for her, 282 00:12:37,160 --> 00:12:39,360 Speaker 1: it really confused me because she was trying to push 283 00:12:39,360 --> 00:12:42,760 Speaker 1: this narrative that she's extra cautious and vigilant with her children. 284 00:12:43,040 --> 00:12:45,360 Speaker 1: But if that's the case, I don't understand how she 285 00:12:45,440 --> 00:12:48,320 Speaker 1: approved that image. I think what we also haven't really 286 00:12:48,360 --> 00:12:51,240 Speaker 1: touched on is the fact that the child was posing 287 00:12:51,360 --> 00:12:54,040 Speaker 1: next to a banana, which is a very phallic looking 288 00:12:54,080 --> 00:12:56,840 Speaker 1: object as well. So even the fact that you're getting 289 00:12:56,840 --> 00:12:59,679 Speaker 1: a child with his pants partly pulled down posing next 290 00:12:59,720 --> 00:13:02,440 Speaker 1: to this, I don't know how anyone couldn't have drawn 291 00:13:02,559 --> 00:13:05,880 Speaker 1: the connection. Well, It's quite interesting because back in November 292 00:13:05,960 --> 00:13:09,960 Speaker 1: last year, Ruby slammed influencers who refused to publicly condemn 293 00:13:10,040 --> 00:13:14,360 Speaker 1: Balenciaga following the fashion house as BDSM child photo scandal 294 00:13:14,760 --> 00:13:16,520 Speaker 1: and just as a little bit of a refresher, in 295 00:13:16,600 --> 00:13:20,600 Speaker 1: Balenciaga's twenty twenty two holiday photo shoot, children were shown 296 00:13:20,640 --> 00:13:23,880 Speaker 1: holding teddy bears that were dressed in bondage attire, while 297 00:13:23,880 --> 00:13:27,360 Speaker 1: in their spring summer twenty twenty three campaign, it featured 298 00:13:27,440 --> 00:13:31,040 Speaker 1: pages from a US Supreme Court decision on child pornography 299 00:13:31,120 --> 00:13:33,960 Speaker 1: laws now. At the time, Ruby said that the Balenciaga 300 00:13:34,000 --> 00:13:37,000 Speaker 1: apology angered her and wrote to my fellow influencers who 301 00:13:37,000 --> 00:13:40,400 Speaker 1: were the first to posts on trend handbags, push designer goods, 302 00:13:40,400 --> 00:13:43,360 Speaker 1: and go to the upscale events. Your silence is deafening. 303 00:13:43,720 --> 00:13:45,800 Speaker 1: You still have time to be a voice for children 304 00:13:46,080 --> 00:13:48,400 Speaker 1: to use your platform for good. I'm sure you'll still 305 00:13:48,400 --> 00:13:50,600 Speaker 1: be invited to the events you get your free bags, 306 00:13:50,800 --> 00:13:53,439 Speaker 1: because they will need a pr miracle after this. It's 307 00:13:53,440 --> 00:13:56,240 Speaker 1: good on her for calling out Balenciaga, because in that 308 00:13:56,320 --> 00:13:59,360 Speaker 1: instance she was correct. A lot of influences were silent 309 00:13:59,400 --> 00:14:01,720 Speaker 1: on the matter. When we do take a step back, 310 00:14:01,760 --> 00:14:06,400 Speaker 1: though I do feel uncomfortable that people always. 311 00:14:06,120 --> 00:14:07,640 Speaker 2: Jump to the worst conclusion. 312 00:14:07,880 --> 00:14:10,800 Speaker 1: I don't think that this mother was purposely putting out 313 00:14:10,800 --> 00:14:14,800 Speaker 1: this image of her son to attract pedophiles. I think 314 00:14:14,800 --> 00:14:19,200 Speaker 1: that it was misguided and she didn't read the room. 315 00:14:19,280 --> 00:14:21,760 Speaker 1: I don't think anyone is saying that she purposely put 316 00:14:21,760 --> 00:14:24,000 Speaker 1: this out to attract pedophiles. But I think that she 317 00:14:24,400 --> 00:14:26,560 Speaker 1: was shortsighted and what she was doing because I think 318 00:14:26,560 --> 00:14:29,000 Speaker 1: she was trying to be edgy with this shoot. And 319 00:14:29,040 --> 00:14:31,880 Speaker 1: I'm surprised that she was so edgy considering her view 320 00:14:31,920 --> 00:14:35,040 Speaker 1: on Valenciaga's shoot and the way that they sexualized the 321 00:14:35,120 --> 00:14:37,360 Speaker 1: kids with the teddy bears in the BDSM. I mean, 322 00:14:37,440 --> 00:14:39,200 Speaker 1: I mean, it's a little bit difficult, but it is. 323 00:14:39,560 --> 00:14:41,800 Speaker 1: But when I saw the image, I just couldn't get 324 00:14:41,800 --> 00:14:44,560 Speaker 1: over how inappropriate it was. It made me question why 325 00:14:44,600 --> 00:14:46,600 Speaker 1: she would use her kids in the marketing at all. 326 00:14:46,640 --> 00:14:49,160 Speaker 1: It's not a kid's range, it's an adults range. What 327 00:14:49,200 --> 00:14:52,560 Speaker 1: do you guys think about other media publications re sharing 328 00:14:52,600 --> 00:14:54,640 Speaker 1: the photo, because there's been a lot of debate. Even 329 00:14:54,640 --> 00:14:57,720 Speaker 1: in our group. We ended up removing the photo after 330 00:14:57,800 --> 00:15:00,480 Speaker 1: one of our community members shared it want to be 331 00:15:00,480 --> 00:15:03,200 Speaker 1: part of the problem. Do you think that, say, for example, 332 00:15:03,200 --> 00:15:05,400 Speaker 1: the Daily Mail, it was front page. I think that's 333 00:15:05,440 --> 00:15:07,840 Speaker 1: pretty hypocritical of them to say that this image is 334 00:15:07,960 --> 00:15:11,440 Speaker 1: very damaging and then circulate it to an even broader audience. 335 00:15:11,520 --> 00:15:14,040 Speaker 1: I suppose the only argument is Ruby touched on the 336 00:15:14,040 --> 00:15:17,000 Speaker 1: fact that society is becoming a lot more sensitive, so 337 00:15:17,040 --> 00:15:19,200 Speaker 1: in order for the journalists to give context, they kind 338 00:15:19,200 --> 00:15:22,800 Speaker 1: of needed to provide the photo. Well. The unfortunate reality 339 00:15:23,000 --> 00:15:25,560 Speaker 1: is that whether a kid is clothed or not, any 340 00:15:25,640 --> 00:15:28,720 Speaker 1: image of a child shared online can be exploited on 341 00:15:28,760 --> 00:15:32,040 Speaker 1: the dark web, and I think influencers really need to 342 00:15:32,120 --> 00:15:34,680 Speaker 1: weigh up if the risk is worth the money they 343 00:15:34,720 --> 00:15:37,120 Speaker 1: make from the product they're trying to sell with their kid. 344 00:15:37,320 --> 00:15:39,600 Speaker 1: We did have a listener in our Facebook community share 345 00:15:39,600 --> 00:15:42,600 Speaker 1: that her sister has worked at the Sex Offended Registry 346 00:15:42,600 --> 00:15:45,320 Speaker 1: for seven years and that this is exactly the kind 347 00:15:45,360 --> 00:15:48,200 Speaker 1: of photos that sex offenders circulate and edit. 348 00:15:48,040 --> 00:15:49,560 Speaker 2: For their own sick reasons. 349 00:15:49,880 --> 00:15:52,040 Speaker 1: And it's a really important reminder for parents to think 350 00:15:52,040 --> 00:15:55,240 Speaker 1: about the images of their children that they share publicly online. 351 00:15:55,600 --> 00:15:58,720 Speaker 1: Moving away from that serious tone there, I can't believe 352 00:15:58,760 --> 00:16:01,320 Speaker 1: that these hats were seventy nine ninety five. Who's paying 353 00:16:01,360 --> 00:16:03,640 Speaker 1: that for a hat, especially a tatty, old. 354 00:16:03,800 --> 00:16:04,360 Speaker 2: Washed out hat. 355 00:16:04,440 --> 00:16:06,080 Speaker 1: Oh, to be fair, I actually thought the hats looked 356 00:16:06,160 --> 00:16:07,960 Speaker 1: quite cool, but there's no way i'd pay seventy nine 357 00:16:08,080 --> 00:16:08,560 Speaker 1: ninety five. 358 00:16:08,600 --> 00:16:11,360 Speaker 2: But the focus of this weird photo wasn't even on 359 00:16:11,360 --> 00:16:11,680 Speaker 2: the hat. 360 00:16:11,800 --> 00:16:11,840 Speaker 4: No. 361 00:16:12,120 --> 00:16:14,720 Speaker 1: Well, it's quite clear the hats are selling and in bulk, 362 00:16:14,800 --> 00:16:17,120 Speaker 1: because she was on her story saying how she'd been 363 00:16:17,160 --> 00:16:19,560 Speaker 1: packaging them up and was sending them off. Do you 364 00:16:19,600 --> 00:16:21,120 Speaker 1: think the scandal had a lot to do with this 365 00:16:21,160 --> 00:16:24,880 Speaker 1: because his photo was everywhere. I do wonder if it 366 00:16:25,000 --> 00:16:27,600 Speaker 1: was a bit of a reach for publicity the whole strategy, 367 00:16:27,640 --> 00:16:31,080 Speaker 1: because when Ruby first launched roby back in July twenty 368 00:16:31,120 --> 00:16:33,880 Speaker 1: twenty two, she got people talking because the design and 369 00:16:33,960 --> 00:16:37,040 Speaker 1: marketing of the ropes was very similar to Bataga's rope. 370 00:16:37,040 --> 00:16:39,400 Speaker 1: I mean we spoke about it on the podcast. Was 371 00:16:39,440 --> 00:16:40,720 Speaker 1: this a thing where it's like, oh, I'm going to 372 00:16:40,760 --> 00:16:43,400 Speaker 1: be a bit edgy, But she didn't realize the backlash 373 00:16:43,440 --> 00:16:46,480 Speaker 1: that she would get. I'm just confused in this cost 374 00:16:46,520 --> 00:16:48,800 Speaker 1: of living crisis, who was forking out that much for 375 00:16:48,840 --> 00:16:49,240 Speaker 1: a hat? 376 00:16:49,280 --> 00:16:49,520 Speaker 4: Though? 377 00:16:51,000 --> 00:16:52,640 Speaker 3: There you got so then he walked around with his 378 00:16:52,720 --> 00:16:55,840 Speaker 3: stick and his ball and his crown, right, and yeavon 379 00:16:55,920 --> 00:16:56,840 Speaker 3: sug to him and stuff. 380 00:16:57,760 --> 00:17:00,760 Speaker 1: The findings in from the South Australian government's review of 381 00:17:00,800 --> 00:17:04,439 Speaker 1: the exclusive Sam Smith concert. The state government was forced 382 00:17:04,440 --> 00:17:07,439 Speaker 1: to investigate the handling of the event after the Tourism 383 00:17:07,480 --> 00:17:10,960 Speaker 1: Commission's marketing campaign came under fire. Now, before we get 384 00:17:11,000 --> 00:17:13,480 Speaker 1: into it, so can you give us a quick refresher 385 00:17:13,680 --> 00:17:16,840 Speaker 1: about this event. Yeah, Well, the South Australian Tourism Commission, 386 00:17:16,880 --> 00:17:19,879 Speaker 1: which is known as the SATC, not Sex in the City, 387 00:17:20,240 --> 00:17:23,520 Speaker 1: face heavy backlash in January when they use taxpayer funds 388 00:17:23,520 --> 00:17:26,680 Speaker 1: to hold an invite only event with Sam Smith. Now, 389 00:17:26,680 --> 00:17:29,800 Speaker 1: a total of three hundred people attended the exclusive event, 390 00:17:30,119 --> 00:17:33,280 Speaker 1: with forty spots given to influencers, one hundred and fourteen 391 00:17:33,320 --> 00:17:37,040 Speaker 1: tickets to competition winners and twenty one to SATC staff. 392 00:17:37,359 --> 00:17:40,200 Speaker 1: It's unclear who the remaining one hundred and twenty five 393 00:17:40,200 --> 00:17:43,800 Speaker 1: people in attendance were. Now, the purpose of this event 394 00:17:43,960 --> 00:17:47,280 Speaker 1: was to attract national and international explosure to the state 395 00:17:47,440 --> 00:17:51,600 Speaker 1: through Sam Smith's social channels and those of the influencers invited. 396 00:17:51,240 --> 00:17:51,760 Speaker 2: To the event. 397 00:17:52,080 --> 00:17:55,359 Speaker 1: Really, all people can remember from this campaign is Sam 398 00:17:55,400 --> 00:17:59,280 Speaker 1: Smith outside MacDonald's and the rogue pisser in the marsh 399 00:17:59,359 --> 00:18:02,240 Speaker 1: Peters Well, which we still haven't found out who that was. Well, 400 00:18:02,280 --> 00:18:04,720 Speaker 1: there wasn't a review into that, but this review found 401 00:18:04,720 --> 00:18:08,480 Speaker 1: that the SATC will need to overhaul its influencer policies, 402 00:18:08,520 --> 00:18:13,680 Speaker 1: including updating its influencer selection model, strengthening their contractual agreements, 403 00:18:13,720 --> 00:18:18,159 Speaker 1: and implementing a social media monitoring platform. SA Tourism Minister 404 00:18:18,320 --> 00:18:21,800 Speaker 1: Zoe Betterson said a greater level of transparency was needed 405 00:18:21,840 --> 00:18:25,080 Speaker 1: so the public could understand what arrangements were in place. 406 00:18:25,480 --> 00:18:28,919 Speaker 1: Their SATC plans to implement the changes within three months, 407 00:18:29,040 --> 00:18:32,600 Speaker 1: so basically they have to rethink their entire influencer strategy. 408 00:18:32,640 --> 00:18:34,239 Speaker 1: But then they're like, oh, no, we didn't fuck up, 409 00:18:34,280 --> 00:18:36,439 Speaker 1: though there was no fuck up involved, but we're going 410 00:18:36,480 --> 00:18:39,000 Speaker 1: to change everything. Yeah. Well, I did find the reference 411 00:18:39,000 --> 00:18:42,840 Speaker 1: to strengthening their contractual agreements interesting because back in March, 412 00:18:42,920 --> 00:18:46,800 Speaker 1: the ABC obtained documents which revealed details of the contracts 413 00:18:46,800 --> 00:18:51,240 Speaker 1: the SATC gave influences, and the documents showed influencers were 414 00:18:51,240 --> 00:18:54,840 Speaker 1: offered contrad deals, with the Tourism Minister confirming the posting 415 00:18:54,920 --> 00:18:57,879 Speaker 1: was only required in exchange for attending but not a 416 00:18:57,880 --> 00:19:01,600 Speaker 1: condition of the invite, influencers were allegedly asked to ideally 417 00:19:01,640 --> 00:19:04,959 Speaker 1: post daily on their Instagram stories, while some were additionally 418 00:19:05,000 --> 00:19:08,520 Speaker 1: asked to publish one or two TikTok videos and Instagram posts. 419 00:19:08,800 --> 00:19:11,280 Speaker 1: And while it's not uncommon for brands to claim they 420 00:19:11,320 --> 00:19:14,800 Speaker 1: don't have any conditions around posting, I think it's strange 421 00:19:14,840 --> 00:19:18,440 Speaker 1: for a government body not to have strict guidelines, particularly 422 00:19:18,480 --> 00:19:22,760 Speaker 1: now when influencers are expected to abide by strict advertising guidelines. 423 00:19:22,800 --> 00:19:26,560 Speaker 1: I also think it's particularly odd when a large percentage 424 00:19:26,640 --> 00:19:30,000 Speaker 1: of the crowd was made up of pretty degrade adelaide 425 00:19:30,040 --> 00:19:32,960 Speaker 1: influencers who would have just been glad to be invited. 426 00:19:33,200 --> 00:19:34,840 Speaker 1: I don't know why they couldn't have been a bit 427 00:19:34,880 --> 00:19:37,320 Speaker 1: stricter and said you have to post this is what 428 00:19:37,320 --> 00:19:40,280 Speaker 1: you're receiving, Because yes, it's a contra deal, but that's 429 00:19:40,359 --> 00:19:41,280 Speaker 1: the whole point of it. 430 00:19:41,320 --> 00:19:43,480 Speaker 2: They are receiving three thousand dollars. 431 00:19:43,320 --> 00:19:46,240 Speaker 1: Worth of a ticket, an exclusive ticket, in exchange for 432 00:19:46,280 --> 00:19:48,879 Speaker 1: the expectation that you were going to post X y Z. 433 00:19:49,160 --> 00:19:50,240 Speaker 2: Why is it so difficult? 434 00:19:50,280 --> 00:19:52,840 Speaker 1: Well, I do wonder if the stricter selection model that 435 00:19:52,920 --> 00:19:56,080 Speaker 1: they now have to implement is so people like Sophie Keasha, 436 00:19:56,119 --> 00:19:58,720 Speaker 1: who have openly said that they don't like South Australia 437 00:19:58,880 --> 00:20:01,000 Speaker 1: won't get an invite. But not if you look at 438 00:20:01,000 --> 00:20:03,840 Speaker 1: their latest campaign, which they've just featured a number of 439 00:20:03,880 --> 00:20:07,919 Speaker 1: TikTokers basically saying how boring South Australia is. So to 440 00:20:07,960 --> 00:20:12,560 Speaker 1: give that context, there was a viral sound going around 441 00:20:12,560 --> 00:20:15,320 Speaker 1: which basically was someone got off some cruise ship, this 442 00:20:15,440 --> 00:20:17,639 Speaker 1: like young guy and he was interviewed saying, what are 443 00:20:17,680 --> 00:20:19,120 Speaker 1: you going to get up to an Adelaide and he said, 444 00:20:19,160 --> 00:20:22,120 Speaker 1: Adelaide's so boring, there's nothing to do here. So they 445 00:20:22,160 --> 00:20:25,520 Speaker 1: got all of the influences to mime to that track. 446 00:20:25,720 --> 00:20:28,280 Speaker 1: But then they showed them doing all these exciting things 447 00:20:28,280 --> 00:20:30,480 Speaker 1: like they were trying to play off that. But the 448 00:20:30,520 --> 00:20:32,879 Speaker 1: Liberal Party has taken issue with it and said that 449 00:20:32,960 --> 00:20:34,920 Speaker 1: why would you promote the fact that our state is 450 00:20:34,960 --> 00:20:37,960 Speaker 1: apparently boring? I suppose they're trying to debunk a myth. Yeah, 451 00:20:37,960 --> 00:20:40,560 Speaker 1: but it's kind of putting that myth out there, sort 452 00:20:40,560 --> 00:20:42,000 Speaker 1: of cement it as well, and a lot of the 453 00:20:42,040 --> 00:20:43,760 Speaker 1: oldies who don't get TikTok have. 454 00:20:43,800 --> 00:20:45,480 Speaker 2: Gone off about it online. 455 00:20:45,480 --> 00:20:47,000 Speaker 1: I see what you mean, Kate, because I think that 456 00:20:47,040 --> 00:20:49,199 Speaker 1: they are trying to be young and have fun with it. 457 00:20:49,280 --> 00:20:51,720 Speaker 1: But the only issue in my mind with it is 458 00:20:51,760 --> 00:20:55,160 Speaker 1: that with TikTok, the first second has got to suck 459 00:20:55,200 --> 00:20:57,679 Speaker 1: you in. But if you're just hearing this grab and 460 00:20:57,680 --> 00:20:59,720 Speaker 1: you're not interested in hearing about South Australia, you're just 461 00:20:59,720 --> 00:21:00,840 Speaker 1: going to be hearing the first. 462 00:21:00,720 --> 00:21:02,679 Speaker 2: Couple of seconds of Australia's boring. 463 00:21:02,760 --> 00:21:05,399 Speaker 1: I also feel like people can play on it and 464 00:21:05,440 --> 00:21:08,679 Speaker 1: also then create their own spin offs with that sound 465 00:21:08,960 --> 00:21:12,480 Speaker 1: paying adelaide out exactly, it's giving it more way. And 466 00:21:12,520 --> 00:21:14,960 Speaker 1: as you said, we've got these really well known people 467 00:21:14,960 --> 00:21:18,480 Speaker 1: on TikTok literally mouthing South Australia is boring, and they're 468 00:21:18,520 --> 00:21:20,639 Speaker 1: being paid to do that. Yeah. Well, back to the 469 00:21:20,680 --> 00:21:23,439 Speaker 1: review on the Sam Smith event, I was pretty shocked 470 00:21:23,480 --> 00:21:26,520 Speaker 1: to discover that the SATC didn't have a social media 471 00:21:26,680 --> 00:21:30,439 Speaker 1: monitoring platform set up already. I have worked previously with 472 00:21:30,520 --> 00:21:34,280 Speaker 1: government bodies in the digital marketing space, and their number 473 00:21:34,320 --> 00:21:38,120 Speaker 1: one focus was always on analytics and monitoring. From my experience, 474 00:21:38,200 --> 00:21:41,600 Speaker 1: staff tended to lack understanding when it came to utilizing 475 00:21:41,640 --> 00:21:44,400 Speaker 1: social media marketing, but they always did know the importance 476 00:21:44,440 --> 00:21:48,119 Speaker 1: of collecting data to prove definitive outcomes, particularly when you 477 00:21:48,240 --> 00:21:51,960 Speaker 1: have people working inside the SATC who hold roles that 478 00:21:52,000 --> 00:21:55,119 Speaker 1: are purely focused on influencer engagement. How can you not 479 00:21:55,200 --> 00:21:57,560 Speaker 1: have the platforms in place to ensure that these people 480 00:21:57,600 --> 00:22:00,640 Speaker 1: can measure And did they not expect people to ask question, well, 481 00:22:00,640 --> 00:22:03,400 Speaker 1: what has been done with our tax payer money? Well, 482 00:22:03,440 --> 00:22:06,080 Speaker 1: even from an internal perspective, I was surprised. I mean 483 00:22:06,080 --> 00:22:08,080 Speaker 1: I can only imagine what would have been going on 484 00:22:08,160 --> 00:22:10,199 Speaker 1: behind closed doors because I feel like there would have 485 00:22:10,200 --> 00:22:12,840 Speaker 1: been a lot of scrambling to try and prove definitive 486 00:22:12,840 --> 00:22:15,720 Speaker 1: outcomes when working with influences. 487 00:22:15,280 --> 00:22:16,080 Speaker 2: For this report. 488 00:22:16,119 --> 00:22:18,400 Speaker 1: Well, this is why I was completely confused when they 489 00:22:18,400 --> 00:22:21,000 Speaker 1: were able to come up with this figure. So the 490 00:22:21,160 --> 00:22:24,560 Speaker 1: Tourism Minister Zoe Betterson claimed that the campaign's return on 491 00:22:24,640 --> 00:22:28,200 Speaker 1: investment was incredible and she said that the advertising value 492 00:22:28,320 --> 00:22:31,800 Speaker 1: was equivalent of thirty two million dollars. However, the cost 493 00:22:31,800 --> 00:22:34,120 Speaker 1: of tax payers of attracting the event and getting Sam 494 00:22:34,119 --> 00:22:38,159 Speaker 1: Smith to perform remained in commercial confidence. Now, I just 495 00:22:38,320 --> 00:22:42,880 Speaker 1: don't understand, because if you don't have the platforms in 496 00:22:43,000 --> 00:22:46,960 Speaker 1: place to measure the return of investment, how have they come. 497 00:22:46,800 --> 00:22:48,919 Speaker 2: To this thirty two million figure. 498 00:22:49,000 --> 00:22:51,399 Speaker 1: Yeah, it's also quite tricky to work out the return 499 00:22:51,440 --> 00:22:54,280 Speaker 1: on investment when the cost of the investment is confidential. 500 00:22:54,320 --> 00:22:55,440 Speaker 2: Yeah, exactly well. 501 00:22:55,480 --> 00:22:58,800 Speaker 1: Opposition spokesman John Gardner he had a lot to say 502 00:22:58,800 --> 00:23:01,480 Speaker 1: about the thirty two million dollar figure. He called it 503 00:23:01,560 --> 00:23:04,840 Speaker 1: bogus and claimed that the event was terrible value for money, 504 00:23:04,840 --> 00:23:06,959 Speaker 1: which I tend to agree with. He said, for the 505 00:23:06,960 --> 00:23:09,359 Speaker 1: Government to claim this was good value for money for 506 00:23:09,440 --> 00:23:12,160 Speaker 1: South Australian taxpayers is pretty rank. 507 00:23:12,000 --> 00:23:14,439 Speaker 2: Pretty rank. I can't that's a bit of a blast 508 00:23:14,440 --> 00:23:15,639 Speaker 2: from the past. Word rank. 509 00:23:15,720 --> 00:23:18,320 Speaker 1: He continued on, saying Sam Smith got great value for 510 00:23:18,359 --> 00:23:21,880 Speaker 1: money out of this. South Australia's taxpayers did not. So 511 00:23:21,960 --> 00:23:24,720 Speaker 1: did South Australian McDonald's, though I feel like they got 512 00:23:25,000 --> 00:23:26,000 Speaker 1: most of the promo. 513 00:23:26,080 --> 00:23:28,240 Speaker 2: I mean, we can see why. 514 00:23:27,960 --> 00:23:31,720 Speaker 1: This other campaign with South Australia's most boring place has 515 00:23:31,720 --> 00:23:35,160 Speaker 1: got legs when Sam Smith promoted McDonald's as one of 516 00:23:35,200 --> 00:23:38,960 Speaker 1: our best attractions. Now, in terms of the advertising reach 517 00:23:39,080 --> 00:23:42,200 Speaker 1: for this campaign, figures from the review show the Influence 518 00:23:42,240 --> 00:23:45,359 Speaker 1: has Invited reached two point four million people, while the 519 00:23:45,440 --> 00:23:49,040 Speaker 1: television advertisements reached eight point three million people and the 520 00:23:49,119 --> 00:23:53,119 Speaker 1: national radio competition reached six million listeners. I'm interested to 521 00:23:53,119 --> 00:23:56,640 Speaker 1: see how they calculated that figure for the influencer's reach 522 00:23:56,880 --> 00:23:59,239 Speaker 1: because they didn't have any social media platforms. I mean, 523 00:23:59,240 --> 00:24:01,720 Speaker 1: I'm very surprised how low it was, considering there were 524 00:24:01,960 --> 00:24:05,640 Speaker 1: forty influencers there plus Sam Smith. When they were talking 525 00:24:05,720 --> 00:24:10,200 Speaker 1: about the media reach in terms of television and articles, 526 00:24:10,280 --> 00:24:14,160 Speaker 1: I am very intrigued whether they included the backlash articles 527 00:24:14,200 --> 00:24:17,119 Speaker 1: because there were so many of those, and I wouldn't 528 00:24:17,119 --> 00:24:18,960 Speaker 1: have put it past them to be like, well, sort 529 00:24:18,960 --> 00:24:19,600 Speaker 1: of about the event. 530 00:24:19,720 --> 00:24:23,600 Speaker 2: We weren't asked to send through our data. Our numbers a. 531 00:24:23,600 --> 00:24:25,560 Speaker 1: Bit of reach, it I mean, yeah, negative reach, but 532 00:24:25,640 --> 00:24:27,760 Speaker 1: I mean, yeah, ho, maybe we should send those through. 533 00:24:27,760 --> 00:24:29,240 Speaker 2: It might bump up the figure. 534 00:24:31,600 --> 00:24:33,560 Speaker 4: Uploaded my utubevio. 535 00:24:33,720 --> 00:24:38,560 Speaker 1: Going Blonde Cartier Milan has announced her breakup with a 536 00:24:38,640 --> 00:24:42,680 Speaker 1: dramatic hair transformation. The split comes just three months after 537 00:24:42,720 --> 00:24:45,280 Speaker 1: the twenty four year old went public with Chelsea soccer 538 00:24:45,320 --> 00:24:49,120 Speaker 1: player Ben Chilwell on Valentine's Day. I did wonder why 539 00:24:49,200 --> 00:24:52,080 Speaker 1: Cartier had decided to go blonde. Around a week ago. 540 00:24:52,160 --> 00:24:54,760 Speaker 1: She was sharing on TikTok this journey from going to 541 00:24:54,920 --> 00:24:57,880 Speaker 1: dark hair to platinum blonde. And she's one of those annoying, 542 00:24:58,000 --> 00:25:01,040 Speaker 1: stunning people that look great with brown and blonde hair. 543 00:25:01,119 --> 00:25:01,280 Speaker 4: Oh. 544 00:25:01,359 --> 00:25:03,800 Speaker 1: I was really keen to see the after photo because 545 00:25:04,320 --> 00:25:06,040 Speaker 1: the whole process, because she does. 546 00:25:05,880 --> 00:25:07,280 Speaker 2: Have such dark hair. 547 00:25:07,760 --> 00:25:09,919 Speaker 1: She did it over a couple of weeks, and she 548 00:25:10,040 --> 00:25:12,320 Speaker 1: held off from showing everyone until recently. 549 00:25:12,400 --> 00:25:15,360 Speaker 2: And when I saw it, I was like, are you serious? 550 00:25:15,840 --> 00:25:18,080 Speaker 2: She looks absolutely stunning with blonde hair. 551 00:25:18,280 --> 00:25:20,440 Speaker 1: I was a little bit surprised though, because she has 552 00:25:20,520 --> 00:25:23,160 Speaker 1: gone on such a hair journey to get her hair healthy. 553 00:25:23,520 --> 00:25:25,480 Speaker 1: She then had to cut it into a bob recently 554 00:25:25,520 --> 00:25:28,200 Speaker 1: because she had hair extensions that ruined her hair. 555 00:25:28,240 --> 00:25:30,320 Speaker 2: Well, that would be it. She surely went, oh fuck it, 556 00:25:30,359 --> 00:25:32,200 Speaker 2: I'm just gonna diet blonde. Who cares? 557 00:25:32,240 --> 00:25:35,160 Speaker 1: Well, it's all making sense now because it is breakup hair. 558 00:25:35,200 --> 00:25:38,000 Speaker 1: So Cartier confirmed the breakup by sharing a TikTok of 559 00:25:38,000 --> 00:25:41,080 Speaker 1: her miming to Taylor Swift's Ultimate Revenge song Look What 560 00:25:41,160 --> 00:25:43,840 Speaker 1: You Made Me Do, and showed the transformation from her 561 00:25:43,920 --> 00:25:45,280 Speaker 1: dark hair to blonde hair. 562 00:25:45,520 --> 00:25:46,680 Speaker 2: Is that all we're going off? 563 00:25:46,800 --> 00:25:49,240 Speaker 1: No? Well, she originally captioned the video, did you even 564 00:25:49,280 --> 00:25:51,640 Speaker 1: break up if you didn't dramatically change your hair? 565 00:25:51,680 --> 00:25:53,120 Speaker 2: So I think that's fairly obvious. 566 00:25:53,680 --> 00:25:55,840 Speaker 1: Now. Cartier went on to say in the comments that 567 00:25:55,880 --> 00:25:59,119 Speaker 1: the pair are still great friends. What's confused me, though, 568 00:25:59,280 --> 00:26:02,600 Speaker 1: is the tiko still remains on Cartier's page, but the 569 00:26:02,680 --> 00:26:06,159 Speaker 1: caption has gone along with the comments relating to her breakup. 570 00:26:06,640 --> 00:26:08,960 Speaker 1: And then the other day she posted a video of 571 00:26:08,960 --> 00:26:12,280 Speaker 1: her making breakfast while she was wearing an England soccer shirt. 572 00:26:12,640 --> 00:26:16,080 Speaker 1: Now Ben played for the England soccer team recently, and 573 00:26:16,119 --> 00:26:18,280 Speaker 1: she also seemed a bit more upbeat in this video. 574 00:26:18,400 --> 00:26:20,919 Speaker 1: So maybe watch this space maybe Ben's or the blonde 575 00:26:20,920 --> 00:26:23,000 Speaker 1: hair and said, yes, I know I want you back. 576 00:26:23,320 --> 00:26:25,720 Speaker 1: What's a good way to get attention, isn't it prevamp 577 00:26:25,800 --> 00:26:28,200 Speaker 1: you look how embarrassing though you probably be like, oh shit, 578 00:26:28,280 --> 00:26:30,879 Speaker 1: did I make the right decision with it? Well, I 579 00:26:30,880 --> 00:26:33,000 Speaker 1: think that's all we've got time for today. Thank you 580 00:26:33,040 --> 00:26:35,480 Speaker 1: for joining us for another episode of Outspoken. If you 581 00:26:35,520 --> 00:26:38,040 Speaker 1: did like the podcast, please leave us a review and 582 00:26:38,080 --> 00:26:40,840 Speaker 1: don't forget to become an Outspoken Plus subscriber. It's the 583 00:26:40,840 --> 00:26:43,280 Speaker 1: best way to support us and also get bonus content 584 00:26:43,359 --> 00:26:46,160 Speaker 1: each week. And if you have time, we'd really appreciate 585 00:26:46,200 --> 00:26:48,360 Speaker 1: if you could leave us a five star review. We're 586 00:26:48,400 --> 00:26:51,600 Speaker 1: expecting some of the sky stands to litter our reviews 587 00:26:51,600 --> 00:26:53,880 Speaker 1: with one stars, so let's try and get. 588 00:26:53,880 --> 00:26:54,199 Speaker 3: Rid of these. 589 00:26:54,480 --> 00:26:56,360 Speaker 2: I need some good bed time reading now. 590 00:26:56,520 --> 00:26:59,359 Speaker 1: This podcast was recorded on the traditional land of the 591 00:26:59,400 --> 00:27:01,240 Speaker 1: Ghana people of the Adelaide Plains. 592 00:27:01,280 --> 00:27:03,359 Speaker 2: We pay respect to elders past and present.