1 00:00:05,360 --> 00:00:08,240 Speaker 1: Doctor Bridget Munroe has always had a love for science 2 00:00:08,280 --> 00:00:11,400 Speaker 1: and sport, so it's only natural that this path has 3 00:00:11,480 --> 00:00:14,160 Speaker 1: led her into the role of Women's Research lead at 4 00:00:14,200 --> 00:00:18,799 Speaker 1: the Nike Sport Research Laboratory. Growing up in Tasmania, she 5 00:00:18,880 --> 00:00:23,320 Speaker 1: spent her early years studying in biomechanics in Australia before 6 00:00:23,360 --> 00:00:26,279 Speaker 1: her and her family moved to Portland, Oregon to join 7 00:00:26,320 --> 00:00:29,600 Speaker 1: the Nike team. Here, Bridget has played a major role 8 00:00:29,680 --> 00:00:34,080 Speaker 1: in the ongoing investment in women's specific innovation. Bridget and 9 00:00:34,120 --> 00:00:38,400 Speaker 1: the Nike Sports Research Laboratory team tests women's products with 10 00:00:38,520 --> 00:00:42,360 Speaker 1: women's specific science and technology, like the Nike bra Bock, 11 00:00:42,479 --> 00:00:47,920 Speaker 1: which simulates multidirectional breast movement, and Hayley, Nike's Female Form 12 00:00:48,000 --> 00:00:52,479 Speaker 1: thermal mannequin that assesses temperature and sweat zones during exercise. 13 00:00:53,320 --> 00:00:55,240 Speaker 1: My name is Sophie and I'm the producer here at 14 00:00:55,280 --> 00:00:58,800 Speaker 1: the Female Athlete Project. On this week's episode, Chloe caught 15 00:00:58,880 --> 00:01:01,640 Speaker 1: up with Dr Munroe here just what's like to work 16 00:01:01,680 --> 00:01:04,640 Speaker 1: as an academic inside one of the world's biggest women's 17 00:01:04,640 --> 00:01:08,319 Speaker 1: sports research labs. At the Female Athlete Project, we are 18 00:01:08,480 --> 00:01:11,680 Speaker 1: huge advocates for the removal of barriers that have traditionally 19 00:01:11,680 --> 00:01:14,880 Speaker 1: prevented girls and women from staying in sport. So we 20 00:01:14,959 --> 00:01:17,400 Speaker 1: hope you enjoyed this episode as much as we did. 21 00:01:18,680 --> 00:01:21,600 Speaker 2: I'm going to go with doctor Bridget. Welcome to the 22 00:01:21,600 --> 00:01:22,880 Speaker 2: Female Athlete Project. 23 00:01:23,880 --> 00:01:26,039 Speaker 3: Thanks Chloe, it's great to meet you, and thank you 24 00:01:26,080 --> 00:01:27,120 Speaker 3: so much for having me on. 25 00:01:28,120 --> 00:01:31,600 Speaker 2: I'm really looking forward to this chat today. Can you 26 00:01:32,080 --> 00:01:35,040 Speaker 2: give our listeners a bit of a rundown about where 27 00:01:35,040 --> 00:01:38,960 Speaker 2: you first found maybe a passion for research and innovation. 28 00:01:39,880 --> 00:01:44,360 Speaker 3: Yeah, I grew up in Tasmania, so the small island. 29 00:01:45,040 --> 00:01:46,040 Speaker 4: But I love sport. 30 00:01:46,240 --> 00:01:49,400 Speaker 3: I love medicine, and so I found a degree called 31 00:01:49,640 --> 00:01:53,040 Speaker 3: sports medicine, which was super exciting. Turned out it was 32 00:01:53,040 --> 00:01:56,960 Speaker 3: probably exercise science, and in that degree I really gravitated 33 00:01:57,000 --> 00:02:01,800 Speaker 3: towards biomechanics. Biomechanics is like engineering of the body and 34 00:02:01,880 --> 00:02:04,440 Speaker 3: learning about how the body moves and why the body moves. 35 00:02:05,240 --> 00:02:09,200 Speaker 3: And then as an undergraduate student, I got to go 36 00:02:09,280 --> 00:02:11,840 Speaker 3: to a conference, a footwear conference, and I met someone 37 00:02:12,040 --> 00:02:14,880 Speaker 3: from Nike, the Nike Sport Research Lab, and I didn't 38 00:02:14,880 --> 00:02:18,240 Speaker 3: even know it existed. And from there they told me 39 00:02:18,240 --> 00:02:21,040 Speaker 3: that I needed a PhD. That was my first spoiler. 40 00:02:21,200 --> 00:02:24,800 Speaker 3: You don't need a PhD to work at Nike. Probably 41 00:02:24,840 --> 00:02:29,080 Speaker 3: a bit naive, but then I did my PhD. I 42 00:02:29,120 --> 00:02:32,360 Speaker 3: started down an academic route and then one day there 43 00:02:32,400 --> 00:02:35,720 Speaker 3: was an opportunity to come to Nike over to Portland. 44 00:02:36,160 --> 00:02:38,160 Speaker 3: So I packed up my family and moved across to 45 00:02:38,200 --> 00:02:41,160 Speaker 3: the other side of the world. And then at Nike, 46 00:02:41,720 --> 00:02:44,880 Speaker 3: I was really asked to Like I've worked on footwear 47 00:02:44,880 --> 00:02:47,880 Speaker 3: and apparel, and then one day I really got to 48 00:02:49,080 --> 00:02:51,720 Speaker 3: propose a body of work to try and think about 49 00:02:52,560 --> 00:02:55,400 Speaker 3: women and how we could really allow women to be 50 00:02:55,520 --> 00:02:57,040 Speaker 3: active and help them. 51 00:02:56,880 --> 00:02:57,840 Speaker 4: Perform and get better. 52 00:02:58,560 --> 00:03:00,880 Speaker 3: And I wasn't alone in lots and lots of amazing 53 00:03:00,880 --> 00:03:03,640 Speaker 3: teammates from around the world helped support us, and we 54 00:03:03,639 --> 00:03:06,160 Speaker 3: were able to drive new knowledge and products and experiences 55 00:03:06,200 --> 00:03:08,480 Speaker 3: for her. And so now I just get to do 56 00:03:08,560 --> 00:03:11,639 Speaker 3: that every single day. And so there's that lifelong love 57 00:03:11,639 --> 00:03:15,160 Speaker 3: of learning, that really competitive spirit that I want her 58 00:03:15,200 --> 00:03:18,400 Speaker 3: to win in everything that she does. And so we 59 00:03:18,560 --> 00:03:22,280 Speaker 3: consistently challenge ourselves and be challenged by our athletes to 60 00:03:22,280 --> 00:03:24,960 Speaker 3: not only be better, but also be better ourselves and 61 00:03:25,200 --> 00:03:27,200 Speaker 3: get them to be better and meet their goals. 62 00:03:27,440 --> 00:03:30,440 Speaker 2: It's quite an incredible story to move to the other 63 00:03:30,520 --> 00:03:32,680 Speaker 2: side of the world. Did you envision when you're getting 64 00:03:32,840 --> 00:03:35,400 Speaker 2: into the degree and dipping your toes in the water 65 00:03:35,440 --> 00:03:37,840 Speaker 2: that you might end up moving your family to Portland 66 00:03:37,880 --> 00:03:40,360 Speaker 2: and in a role it's such a huge global company. 67 00:03:41,520 --> 00:03:42,560 Speaker 4: I actually didn't. 68 00:03:42,800 --> 00:03:45,600 Speaker 3: I think I found a degree that was three years, 69 00:03:45,920 --> 00:03:48,120 Speaker 3: and in my mind, I'm not going to waste time 70 00:03:48,240 --> 00:03:51,720 Speaker 3: at university. I'm going to be in and out. And 71 00:03:51,760 --> 00:03:55,080 Speaker 3: then I stayed and did research, and I stayed and 72 00:03:55,120 --> 00:03:57,400 Speaker 3: did a PhD. And then I stayed and did a 73 00:03:57,440 --> 00:03:59,680 Speaker 3: post doc, and then I stayed and went on staff. 74 00:04:00,280 --> 00:04:02,040 Speaker 3: And it occurred to me at some point that I'd 75 00:04:02,040 --> 00:04:04,960 Speaker 3: never left school, and so it was just a great 76 00:04:05,000 --> 00:04:07,760 Speaker 3: opportunity to start going, well, what could be next, Like 77 00:04:07,840 --> 00:04:12,720 Speaker 3: what's my next life or next journey? And that's where 78 00:04:12,880 --> 00:04:16,400 Speaker 3: coming to work for a company, a company like Nike 79 00:04:16,560 --> 00:04:20,599 Speaker 3: with such a strong background in science and innovation, and 80 00:04:20,640 --> 00:04:23,239 Speaker 3: I always loved seeing what they were going to release. 81 00:04:23,440 --> 00:04:26,279 Speaker 3: Their designs were so intuitive. It was just so exciting 82 00:04:26,400 --> 00:04:30,200 Speaker 3: to come on over. And so I made the jump. 83 00:04:30,440 --> 00:04:32,800 Speaker 3: And one of my biggest eye openers was just how 84 00:04:32,920 --> 00:04:36,360 Speaker 3: passionate as a company everyone here is about the athlete, 85 00:04:37,080 --> 00:04:40,039 Speaker 3: and that was just so amazing to just link into 86 00:04:40,080 --> 00:04:43,040 Speaker 3: that and then for me personally, it's fun watching my 87 00:04:43,160 --> 00:04:45,679 Speaker 3: kids try and navigate a sports world in another country 88 00:04:45,720 --> 00:04:48,080 Speaker 3: and me try and navigate a sports world in another 89 00:04:48,120 --> 00:04:51,760 Speaker 3: country and think about growing up in that stage and 90 00:04:51,839 --> 00:04:53,960 Speaker 3: learning everything I'm learning and how. 91 00:04:54,040 --> 00:04:55,080 Speaker 4: How it might apply to them. 92 00:04:55,800 --> 00:04:59,080 Speaker 2: Bridget you are an Aussie working over in the States, 93 00:04:59,120 --> 00:05:01,400 Speaker 2: but you've got a pretty cool Ossie claim to fame 94 00:05:01,440 --> 00:05:02,200 Speaker 2: from back home. 95 00:05:03,720 --> 00:05:07,039 Speaker 3: Yeah, I am Ozzie and I have two daughters who 96 00:05:07,040 --> 00:05:10,240 Speaker 3: are into sport, and they were both born in Wollongong, 97 00:05:10,560 --> 00:05:13,520 Speaker 3: and both of them learned to swim in Emma McCain's 98 00:05:13,640 --> 00:05:15,480 Speaker 3: swim school, like family swim school. 99 00:05:15,520 --> 00:05:17,559 Speaker 4: So it's a pretty cool claim to fame. 100 00:05:18,920 --> 00:05:22,360 Speaker 2: It's amazing. And your daughter is also playing well, you 101 00:05:22,400 --> 00:05:24,360 Speaker 2: do say soccer or football. If you're in the US, 102 00:05:24,360 --> 00:05:25,600 Speaker 2: you're gonna go soccer, aren't you. 103 00:05:27,400 --> 00:05:29,120 Speaker 3: Well, I also work at Nike, so we call it 104 00:05:29,120 --> 00:05:34,880 Speaker 3: global football. So yes, yes, but yes, I have My 105 00:05:34,920 --> 00:05:38,720 Speaker 3: youngest daughter plays soccer. She's with the Thorns Academy, our 106 00:05:38,760 --> 00:05:42,960 Speaker 3: professional local team, and so her name is Mackenzie. And 107 00:05:43,000 --> 00:05:47,120 Speaker 3: now we have Mackenzie coming over from the Matilda's And 108 00:05:47,200 --> 00:05:49,880 Speaker 3: I think it was cute that she'd said as long 109 00:05:49,920 --> 00:05:52,640 Speaker 3: as she knows I'm the first Ossie Mac at the Thorn. 110 00:05:52,960 --> 00:05:55,920 Speaker 2: So I love that. I love that she's she's got 111 00:05:55,920 --> 00:05:57,320 Speaker 2: the title, she's the first one there. 112 00:05:57,839 --> 00:05:59,839 Speaker 3: Yeah. 113 00:06:00,040 --> 00:06:02,800 Speaker 2: Can you give us an insight into your current role 114 00:06:02,839 --> 00:06:03,960 Speaker 2: with Nike what it looks like. 115 00:06:04,839 --> 00:06:09,880 Speaker 3: Yeah, it's an interesting role. I am looking at women's 116 00:06:09,920 --> 00:06:13,040 Speaker 3: research in the Sport research lab, one of the only 117 00:06:13,080 --> 00:06:16,599 Speaker 3: people on the team that look at the whole body. 118 00:06:16,720 --> 00:06:19,560 Speaker 3: So we have teammates that look at footwear and apparel 119 00:06:19,640 --> 00:06:25,039 Speaker 3: product and I'm really looking specifically at the holistic female athlete. 120 00:06:25,120 --> 00:06:26,760 Speaker 4: So how do we really lean in. 121 00:06:27,200 --> 00:06:30,520 Speaker 3: And so that what that means for me is sometimes 122 00:06:30,560 --> 00:06:34,520 Speaker 3: I'm working with an athlete in the lab, sometimes as 123 00:06:34,520 --> 00:06:36,320 Speaker 3: a woman and an athlete, because if you have a 124 00:06:36,320 --> 00:06:38,480 Speaker 3: body at Nike, you're an athlete. I'm in the lab 125 00:06:38,720 --> 00:06:43,680 Speaker 3: getting data collected on me. I'm reading scientific papers, I'm 126 00:06:43,720 --> 00:06:46,800 Speaker 3: informing products, I'm using technology to answer questions. 127 00:06:47,279 --> 00:06:48,360 Speaker 4: And then daily I'm. 128 00:06:48,240 --> 00:06:51,680 Speaker 3: Really working with our innovators and designers, our makers, our 129 00:06:51,680 --> 00:06:54,800 Speaker 3: business teams and communicators across Nike, and that really is 130 00:06:54,880 --> 00:06:57,960 Speaker 3: trying to deliver her the right product that solves her 131 00:06:58,000 --> 00:07:01,040 Speaker 3: problems and needs and helps her to be better and the. 132 00:07:01,040 --> 00:07:05,240 Speaker 4: Right services to female athletes. So and yeah, I also 133 00:07:05,279 --> 00:07:06,880 Speaker 4: get paid to watch sports. That's pretty good. 134 00:07:07,080 --> 00:07:10,640 Speaker 2: That's that's your career right there. That's it, isn't it. 135 00:07:10,760 --> 00:07:14,440 Speaker 4: Yeah? 136 00:07:14,520 --> 00:07:16,600 Speaker 2: What does it look like when an athlete comes into 137 00:07:16,600 --> 00:07:17,040 Speaker 2: the lab. 138 00:07:17,640 --> 00:07:19,880 Speaker 3: So when an athlete comes into the lab, it's really 139 00:07:19,880 --> 00:07:22,400 Speaker 3: trying to understand what are we trying to learn from 140 00:07:22,400 --> 00:07:26,880 Speaker 3: that athlete. So in the lab itself, the Sport Research 141 00:07:26,960 --> 00:07:30,000 Speaker 3: Lab at Nike has been it's more than forty years old. 142 00:07:30,520 --> 00:07:32,920 Speaker 3: It's been around for a really long time. We have 143 00:07:33,160 --> 00:07:35,760 Speaker 3: a team of more than seventy and we have people 144 00:07:35,800 --> 00:07:41,600 Speaker 3: with degrees in biomechanics, physiology, neuroscience, engineering, sports science. 145 00:07:41,840 --> 00:07:42,760 Speaker 4: Athletic training. 146 00:07:42,840 --> 00:07:45,320 Speaker 3: I can just keep going data science. 147 00:07:44,960 --> 00:07:47,040 Speaker 4: And so it's so broad, it's so exciting. 148 00:07:48,000 --> 00:07:51,480 Speaker 3: And in the lab, we have our headquarters here in Portland, Oregon, 149 00:07:51,720 --> 00:07:55,320 Speaker 3: and then we have a global status as well. In 150 00:07:55,360 --> 00:07:58,240 Speaker 3: our lab here at Portland, we have lots of tools 151 00:07:58,280 --> 00:08:01,400 Speaker 3: and technologies. So we have a full sized basketball court 152 00:08:01,480 --> 00:08:05,720 Speaker 3: that's for the instrumental soccer field, fatigue track, treadmill base. 153 00:08:05,800 --> 00:08:10,560 Speaker 3: We have environmental chambers, perception rooms as well as athlete 154 00:08:11,920 --> 00:08:15,800 Speaker 3: the recovery areas, etc. And so we have a lot 155 00:08:15,800 --> 00:08:20,240 Speaker 3: of tools and exciting technology, and the big thing is 156 00:08:20,360 --> 00:08:22,680 Speaker 3: the staff is so amazing to try and sit down 157 00:08:22,760 --> 00:08:26,320 Speaker 3: and think through with all this technology, what is the 158 00:08:26,920 --> 00:08:29,760 Speaker 3: what is the situation that we're trying to solve? What 159 00:08:29,800 --> 00:08:31,960 Speaker 3: are we trying to learn? And so we have to 160 00:08:32,040 --> 00:08:34,440 Speaker 3: be able to learn it, think about the fidelity of 161 00:08:34,480 --> 00:08:37,760 Speaker 3: the data that we need, and then drive our insights. 162 00:08:38,400 --> 00:08:40,240 Speaker 3: So if we think about that, if we apply it 163 00:08:40,280 --> 00:08:45,400 Speaker 3: to an example for our female athlete, she is so exciting, 164 00:08:45,480 --> 00:08:49,920 Speaker 3: she's so dynamic, She's constantly changing, whether it's monthly, over. 165 00:08:49,760 --> 00:08:51,199 Speaker 4: Every different stage of life. 166 00:08:52,000 --> 00:08:55,480 Speaker 3: So we have collected thousands of body scams to really 167 00:08:55,600 --> 00:08:59,560 Speaker 3: think about what is her body shape inclusively across all 168 00:08:59,600 --> 00:09:03,160 Speaker 3: sizes of across all sports. And then we start driving 169 00:09:03,960 --> 00:09:06,280 Speaker 3: what is the way that we can build our apparel 170 00:09:06,360 --> 00:09:08,640 Speaker 3: to better fit her body? What is the way we 171 00:09:08,640 --> 00:09:12,040 Speaker 3: can build shoes fit for it? And so if we 172 00:09:12,120 --> 00:09:16,079 Speaker 3: think just about our bras, we now offer seventy sizes, 173 00:09:16,640 --> 00:09:18,960 Speaker 3: so we are trying to make sure that no matter 174 00:09:19,000 --> 00:09:22,079 Speaker 3: who you are, what your body type, we can find 175 00:09:22,080 --> 00:09:24,680 Speaker 3: a bra that will fit you and remove that barrier 176 00:09:24,800 --> 00:09:28,800 Speaker 3: so you can be active. Then we think about, okay, 177 00:09:28,840 --> 00:09:31,400 Speaker 3: it's really easy to design something when someone's not moving, 178 00:09:31,840 --> 00:09:34,280 Speaker 3: but we also need to be experts in how she moves. 179 00:09:34,880 --> 00:09:38,480 Speaker 3: So when she's moving, if we continue with the example 180 00:09:38,520 --> 00:09:41,199 Speaker 3: of the breast and her bra, we think about how 181 00:09:41,240 --> 00:09:45,120 Speaker 3: the breast tissue moves, We think about where she's sweating, 182 00:09:45,679 --> 00:09:47,640 Speaker 3: We think about the function she needs in the bra 183 00:09:48,000 --> 00:09:51,600 Speaker 3: and her comfort, and then start working on what are 184 00:09:51,600 --> 00:09:52,439 Speaker 3: we trying to do. 185 00:09:52,800 --> 00:09:55,400 Speaker 4: What does that bra have to function to do? 186 00:09:55,400 --> 00:09:58,360 Speaker 3: Does it have to try and provide pulling, does it 187 00:09:58,440 --> 00:10:02,720 Speaker 3: have to try and provide support where is they're chafing 188 00:10:03,160 --> 00:10:06,560 Speaker 3: and really thinking and obsessing our product from that standpoint, 189 00:10:07,400 --> 00:10:10,040 Speaker 3: and then we really think about it from that standpoint 190 00:10:10,200 --> 00:10:14,800 Speaker 3: of mind. So we've understood how she shaped, we've understand 191 00:10:14,840 --> 00:10:18,200 Speaker 3: how she's moving, we understand her physiology, and then we're 192 00:10:18,200 --> 00:10:21,640 Speaker 3: really trying to drive how does she like the product, 193 00:10:22,200 --> 00:10:25,440 Speaker 3: What is her preference for the product, and what are 194 00:10:25,480 --> 00:10:26,760 Speaker 3: those drivers. 195 00:10:26,320 --> 00:10:29,000 Speaker 4: Of how she perceives that product will help her look good, 196 00:10:29,000 --> 00:10:32,720 Speaker 4: play good, and ultimately just be better on field pitch. 197 00:10:32,760 --> 00:10:34,760 Speaker 4: Whatever it is, What does it. 198 00:10:34,679 --> 00:10:40,840 Speaker 2: Look like from that divers diversity and inclusion perspective, from 199 00:10:40,920 --> 00:10:44,800 Speaker 2: the research element, is it a collection of really broad 200 00:10:44,840 --> 00:10:45,800 Speaker 2: amounts of data. 201 00:10:47,400 --> 00:10:48,199 Speaker 4: Yeah, great question. 202 00:10:48,920 --> 00:10:53,560 Speaker 3: It is we do a lot of data capture internal 203 00:10:53,600 --> 00:10:55,520 Speaker 3: to the lab, and we do it in the field, 204 00:10:56,080 --> 00:10:59,680 Speaker 3: so we can do it. We can capture data really 205 00:10:59,720 --> 00:11:02,719 Speaker 3: trying to hone in on a specific movement, and then 206 00:11:02,760 --> 00:11:05,880 Speaker 3: we've really tried to build a lab that allows play 207 00:11:06,200 --> 00:11:09,120 Speaker 3: so we can make sure that what we're building at 208 00:11:09,120 --> 00:11:14,280 Speaker 3: this very isolated laboratory type setting actually translates onto the 209 00:11:14,320 --> 00:11:16,680 Speaker 3: field and it's actually doing what we need it to 210 00:11:16,720 --> 00:11:20,680 Speaker 3: do in the field. And we really work very closely 211 00:11:20,760 --> 00:11:23,400 Speaker 3: with our designers to make sure that that design is 212 00:11:23,440 --> 00:11:26,679 Speaker 3: an intuitive of the function and our makers to make 213 00:11:26,720 --> 00:11:28,840 Speaker 3: sure it's making it being made in the right way 214 00:11:29,040 --> 00:11:30,040 Speaker 3: and all the way through the. 215 00:11:30,080 --> 00:11:31,120 Speaker 4: Chain end to end. 216 00:11:32,000 --> 00:11:34,720 Speaker 3: Also on how we're building the product, how we're talking 217 00:11:34,720 --> 00:11:37,120 Speaker 3: about the product, and how we're educating our athlete on 218 00:11:37,200 --> 00:11:40,280 Speaker 3: how why that product might be best for her and 219 00:11:40,280 --> 00:11:43,319 Speaker 3: how we can get her into the right product. And 220 00:11:43,400 --> 00:11:47,840 Speaker 3: so from that diversity perspective, that's why we have great 221 00:11:47,920 --> 00:11:51,960 Speaker 3: teams and people from all different backgrounds because it challenges 222 00:11:52,080 --> 00:11:55,200 Speaker 3: us to think differently about how to build what she 223 00:11:55,280 --> 00:11:56,120 Speaker 3: needs at all times. 224 00:11:56,679 --> 00:12:00,560 Speaker 2: Yeah, it's such an important point, isn't it. Of having 225 00:12:00,679 --> 00:12:03,440 Speaker 2: people in the room that have diverse backgrounds to be 226 00:12:03,480 --> 00:12:06,240 Speaker 2: able to help with the decision making processes moving forward. 227 00:12:06,320 --> 00:12:09,200 Speaker 2: So it's not just I often refer back to a 228 00:12:09,280 --> 00:12:12,079 Speaker 2: podcast we did with a futurist and she talked about 229 00:12:12,400 --> 00:12:15,920 Speaker 2: the importance of having diverse people in rooms and boardrooms 230 00:12:15,960 --> 00:12:19,680 Speaker 2: and leadership meetings because they're decision making about the future 231 00:12:19,720 --> 00:12:22,520 Speaker 2: we based on their past and their own history. So 232 00:12:22,559 --> 00:12:24,600 Speaker 2: it's so important to have those people there, right. 233 00:12:25,440 --> 00:12:28,480 Speaker 3: It is completely And then if we build on the layer, 234 00:12:29,400 --> 00:12:32,680 Speaker 3: we really need to build great relationships with our female 235 00:12:32,720 --> 00:12:36,160 Speaker 3: athletes and build trust because it's not until we get 236 00:12:36,200 --> 00:12:39,840 Speaker 3: to that that we really learn what she's seeking, what 237 00:12:40,120 --> 00:12:42,280 Speaker 3: problem she has, and what we need to try and 238 00:12:42,320 --> 00:12:45,240 Speaker 3: build for. And so on that journey we get to 239 00:12:45,360 --> 00:12:49,440 Speaker 3: learn for her legging, she might really care about fit, 240 00:12:49,840 --> 00:12:52,240 Speaker 3: feel and function, but what does that actually mean, and 241 00:12:52,280 --> 00:12:54,920 Speaker 3: so let's learn about that, and then we can tailor 242 00:12:54,960 --> 00:12:58,560 Speaker 3: our product offerings for her. We build for her, and 243 00:12:58,600 --> 00:13:02,840 Speaker 3: then we can educate her and then supply no products 244 00:13:02,840 --> 00:13:06,040 Speaker 3: that are really focused in those areas to the market 245 00:13:06,960 --> 00:13:10,000 Speaker 3: and really try and solve a problem that she might 246 00:13:10,040 --> 00:13:11,880 Speaker 3: have had, solve a barrier that she might have had, 247 00:13:12,040 --> 00:13:13,640 Speaker 3: or really enhance the. 248 00:13:13,600 --> 00:13:14,880 Speaker 4: Performance that she's looking for. 249 00:13:15,160 --> 00:13:17,920 Speaker 2: Just touching on that word barrier, what have you found 250 00:13:18,040 --> 00:13:23,199 Speaker 2: through the research and work you're doing around apparel historically 251 00:13:23,240 --> 00:13:26,200 Speaker 2: being a barrier for women to get involved in sport. 252 00:13:27,120 --> 00:13:28,959 Speaker 4: Yeah, it is. 253 00:13:29,480 --> 00:13:32,560 Speaker 3: We say no brano play. So we've really tried to 254 00:13:32,640 --> 00:13:37,920 Speaker 3: understand breast tissue function of build bras and our new 255 00:13:37,960 --> 00:13:40,480 Speaker 3: franchises now allow you to think about what is the 256 00:13:40,520 --> 00:13:43,080 Speaker 3: look that you want and then the funk, what is 257 00:13:43,080 --> 00:13:45,720 Speaker 3: the function that you need, and so you can get 258 00:13:45,720 --> 00:13:48,360 Speaker 3: the look and work it out in a high, low, 259 00:13:48,640 --> 00:13:52,160 Speaker 3: and medium support as well as where you might want 260 00:13:52,240 --> 00:13:57,680 Speaker 3: adjustability and closures. We also know that maybe bleed through 261 00:13:57,760 --> 00:14:00,560 Speaker 3: on your period is it a bit of a an 262 00:14:00,600 --> 00:14:04,040 Speaker 3: area which can affect whether girls want to engage in sport, 263 00:14:04,679 --> 00:14:08,880 Speaker 3: And so we've offered Nike Leak Protection period and that 264 00:14:09,000 --> 00:14:12,120 Speaker 3: product really has an ultra thin absorbent liner and it 265 00:14:12,200 --> 00:14:15,680 Speaker 3: tries to stop like it is stopping that secondary layer 266 00:14:15,720 --> 00:14:19,080 Speaker 3: of that bleed through a period leak, and that's allowing 267 00:14:19,120 --> 00:14:21,280 Speaker 3: her to be a lot more confident in her sport. 268 00:14:22,440 --> 00:14:24,840 Speaker 3: We also know that just because we wear a bra, 269 00:14:25,560 --> 00:14:29,960 Speaker 3: women are at a disadvantage from a thermo regulation standpoint. 270 00:14:30,000 --> 00:14:32,760 Speaker 3: That BRA is insulating, so how do we try and 271 00:14:32,840 --> 00:14:36,080 Speaker 3: build layers like that BRA is releasing because now I 272 00:14:36,080 --> 00:14:39,000 Speaker 3: can be active without pain, but it might affect my 273 00:14:39,040 --> 00:14:43,120 Speaker 3: hydration level. So then we're trying to think through how 274 00:14:43,160 --> 00:14:44,920 Speaker 3: do I build it in a way that isn't going 275 00:14:44,960 --> 00:14:48,240 Speaker 3: to have a negative or a disadvantage to the athlete. 276 00:14:48,520 --> 00:14:51,440 Speaker 3: So it gives us we get peace of mind, we 277 00:14:51,480 --> 00:14:54,040 Speaker 3: get confidence, and then we get the function we need 278 00:14:54,080 --> 00:14:55,240 Speaker 3: to be a best athlete. 279 00:14:55,600 --> 00:14:58,520 Speaker 2: You've already touched on obviously the sports bar and the 280 00:14:58,560 --> 00:15:00,360 Speaker 2: breast being a big part of it, and the period 281 00:15:00,400 --> 00:15:02,640 Speaker 2: element of it. We know that there's a really big 282 00:15:02,680 --> 00:15:05,760 Speaker 2: gender gap in research. Is there anything else that you're 283 00:15:05,800 --> 00:15:10,440 Speaker 2: finding that's unique to women's bodies? Acknowledging that women's bodies 284 00:15:10,440 --> 00:15:11,560 Speaker 2: are also very diverse. 285 00:15:12,320 --> 00:15:16,320 Speaker 3: So along that, I think we talked about we talked 286 00:15:16,320 --> 00:15:19,760 Speaker 3: about the periods, We talked about bras, We talked about 287 00:15:19,800 --> 00:15:24,120 Speaker 3: really designing for every life stage too, So we expanded 288 00:15:24,120 --> 00:15:27,280 Speaker 3: out offering. Last year, we've had a whole Nike M collection. 289 00:15:27,440 --> 00:15:29,600 Speaker 3: We were trying to support her through that time of 290 00:15:29,640 --> 00:15:34,160 Speaker 3: pregnancy and motherhood, and then last year we released our 291 00:15:34,240 --> 00:15:38,240 Speaker 3: Nike M bra, which is allows you to wear a 292 00:15:38,800 --> 00:15:41,600 Speaker 3: hands free pump, so it's pump compatible, so you can 293 00:15:41,680 --> 00:15:45,960 Speaker 3: keep being active whilst wearing your bra. And that has 294 00:15:46,040 --> 00:15:49,880 Speaker 3: been you know, like learning more about her diversity in shape, 295 00:15:49,920 --> 00:15:55,280 Speaker 3: her diversity and need and then really leaning into thinking 296 00:15:55,320 --> 00:15:58,320 Speaker 3: about what does she want in her sport. We released 297 00:15:58,320 --> 00:16:01,240 Speaker 3: our Alpha Fly three, which is our competitive shoe, trying 298 00:16:01,240 --> 00:16:04,360 Speaker 3: to think about speed, and in that shoe, we actually 299 00:16:04,400 --> 00:16:09,080 Speaker 3: worked with a whole lot of female marathon runners to 300 00:16:09,120 --> 00:16:12,480 Speaker 3: think about comfort and drive the design from her perspective 301 00:16:12,800 --> 00:16:16,440 Speaker 3: so that she gets the speed advantage and has that 302 00:16:16,480 --> 00:16:20,120 Speaker 3: great experience that we also give to our male athletes, 303 00:16:20,400 --> 00:16:22,440 Speaker 3: but making sure that we're looking at it from the 304 00:16:22,480 --> 00:16:26,360 Speaker 3: female athlete perspective. From the other end, we have athletes 305 00:16:26,360 --> 00:16:29,840 Speaker 3: who maybe speed isn't their goal and so instead they 306 00:16:29,880 --> 00:16:32,800 Speaker 3: want to maybe enjoy moving, and so how can we 307 00:16:32,840 --> 00:16:35,560 Speaker 3: try and come up with products that do less work 308 00:16:35,600 --> 00:16:38,320 Speaker 3: and allow someone to have more fun. And in that 309 00:16:38,400 --> 00:16:41,400 Speaker 3: we release the Motiva shoe, which was made for walking 310 00:16:41,480 --> 00:16:45,960 Speaker 3: and jogging, and we put in different rocket geometries and 311 00:16:46,000 --> 00:16:49,800 Speaker 3: cushioning and that she was really trying to remove her 312 00:16:49,800 --> 00:16:52,000 Speaker 3: distractions or disruptions and make her. 313 00:16:51,920 --> 00:16:54,760 Speaker 4: Run feel smoother. And so we want her to come 314 00:16:54,800 --> 00:16:55,360 Speaker 4: back for more. 315 00:16:55,560 --> 00:16:59,000 Speaker 3: So on that, it's really trying to think about how 316 00:16:59,000 --> 00:17:02,040 Speaker 3: do I make every athlete want to be active? Because 317 00:17:02,040 --> 00:17:04,640 Speaker 3: we know the benefits of an active lifestyle, so how 318 00:17:04,640 --> 00:17:07,800 Speaker 3: do we do that? And then one of my personal 319 00:17:07,880 --> 00:17:11,240 Speaker 3: mattras is how do I allow the athlete, the female athlete, 320 00:17:11,280 --> 00:17:13,680 Speaker 3: to be active in the way they want. So, if 321 00:17:13,680 --> 00:17:15,199 Speaker 3: you want to get a gold medal, what am I 322 00:17:15,240 --> 00:17:17,720 Speaker 3: delivering to you? If you want to be active and 323 00:17:17,800 --> 00:17:19,760 Speaker 3: run around with your kids, what am I delivering to you? 324 00:17:19,960 --> 00:17:20,800 Speaker 4: So that full. 325 00:17:20,600 --> 00:17:23,720 Speaker 3: Spectrum, and I think on that full spectrum, that's the 326 00:17:23,760 --> 00:17:26,800 Speaker 3: exciting part. That's where we continue to learn and challenge 327 00:17:26,840 --> 00:17:27,640 Speaker 3: each other to better. 328 00:17:28,200 --> 00:17:30,520 Speaker 2: Yeah. I love that idea of the spectrum because I 329 00:17:30,520 --> 00:17:33,640 Speaker 2: think at the Female Athlete Project we want to highlight 330 00:17:34,160 --> 00:17:36,879 Speaker 2: women who are performing in sport at the elite level 331 00:17:37,119 --> 00:17:40,440 Speaker 2: in order to empower women who just want to be 332 00:17:40,480 --> 00:17:42,200 Speaker 2: active and who might not, as you said, want to 333 00:17:42,240 --> 00:17:44,200 Speaker 2: women an Olympic gold medal. But it is it's about 334 00:17:44,200 --> 00:17:47,760 Speaker 2: catering to this really broad range of women, isn't it Chloye. 335 00:17:47,800 --> 00:17:51,000 Speaker 3: There's so much opportunity for our female athlete and at 336 00:17:51,080 --> 00:17:55,080 Speaker 3: Nike we exist really to champion athletes and sport. We 337 00:17:55,200 --> 00:17:57,480 Speaker 3: know that women and girls aren't just the future, but 338 00:17:57,520 --> 00:18:02,080 Speaker 3: they're leading change in and this has really led us 339 00:18:02,119 --> 00:18:05,760 Speaker 3: to this belief of designing products and increasingly inclusive and 340 00:18:05,840 --> 00:18:09,200 Speaker 3: consider both the body and the mind throughout all life 341 00:18:09,240 --> 00:18:12,320 Speaker 3: stages for her on and off the field. And so 342 00:18:12,320 --> 00:18:15,080 Speaker 3: at Nike, with all the research that we're doing, we 343 00:18:15,119 --> 00:18:18,560 Speaker 3: really know more about the female body more than ever before, 344 00:18:18,920 --> 00:18:22,359 Speaker 3: and we continue to invest in Weagman's research and sports 345 00:18:22,400 --> 00:18:26,359 Speaker 3: science technology and data visualization, and this is really helping 346 00:18:27,480 --> 00:18:31,960 Speaker 3: challenge us to really invest in the opportunity of the 347 00:18:32,000 --> 00:18:35,480 Speaker 3: female athlete and understand how she's moving and what she 348 00:18:35,600 --> 00:18:38,520 Speaker 3: needs to be her best athlete, and that we can 349 00:18:38,520 --> 00:18:40,400 Speaker 3: be part of this change. 350 00:18:40,600 --> 00:18:44,080 Speaker 2: As technology continues to improve, you've touched on obviously some 351 00:18:44,119 --> 00:18:46,480 Speaker 2: of the incredible facilities that you've got in Portland, But 352 00:18:47,119 --> 00:18:49,840 Speaker 2: how can you integrate new technology into the research that 353 00:18:49,880 --> 00:18:50,720 Speaker 2: you're doing in the lab? 354 00:18:52,080 --> 00:18:55,639 Speaker 3: We use technology in a number of different ways, and 355 00:18:55,720 --> 00:18:59,040 Speaker 3: so in our lab I talked about some of that. 356 00:19:00,119 --> 00:19:03,399 Speaker 3: We are using devices that collect data in lab, we 357 00:19:03,440 --> 00:19:05,920 Speaker 3: are using devices that collect data out of lab. 358 00:19:06,040 --> 00:19:07,080 Speaker 4: I'm sure that you. 359 00:19:07,119 --> 00:19:10,639 Speaker 3: Probably use tips, heart rate, all of those sorts of 360 00:19:10,800 --> 00:19:16,080 Speaker 3: different systems to attract your movement and motion. And so 361 00:19:16,119 --> 00:19:19,360 Speaker 3: we're using all of that technology and then I think 362 00:19:19,720 --> 00:19:22,040 Speaker 3: the next step comes in how we work with all 363 00:19:22,080 --> 00:19:25,119 Speaker 3: of our partners to really try and visualize that that 364 00:19:25,240 --> 00:19:28,480 Speaker 3: allows us to translate it into the product and the 365 00:19:28,520 --> 00:19:31,760 Speaker 3: services that she needs. So we're trying to gather a 366 00:19:31,760 --> 00:19:34,760 Speaker 3: lot and then think about the ways in which we 367 00:19:34,840 --> 00:19:39,320 Speaker 3: need to analyze and process those data in a way 368 00:19:39,320 --> 00:19:42,119 Speaker 3: that is going to give us meaningful insights that build 369 00:19:42,160 --> 00:19:44,720 Speaker 3: better products for her and better services for her. 370 00:19:44,840 --> 00:19:46,560 Speaker 4: So that real focus. 371 00:19:46,359 --> 00:19:50,040 Speaker 3: In e Merging disparate data sources together. 372 00:19:49,960 --> 00:19:51,080 Speaker 4: And thinking through it. 373 00:19:51,760 --> 00:19:54,359 Speaker 3: And that's where we're really trying to think about the 374 00:19:54,400 --> 00:19:58,800 Speaker 3: body and the mind and life on and off pitche 375 00:19:58,880 --> 00:20:02,480 Speaker 3: So trying to really think about that athlete holistically and 376 00:20:02,480 --> 00:20:05,159 Speaker 3: not just focused on a shoe or a bra, but 377 00:20:05,280 --> 00:20:09,640 Speaker 3: really thinking about what that athlete needs as a whole athlete. 378 00:20:10,080 --> 00:20:14,600 Speaker 2: When you do the research, use all the technology, merge 379 00:20:14,600 --> 00:20:17,320 Speaker 2: all the data together, come up with these products that 380 00:20:18,320 --> 00:20:21,240 Speaker 2: hopefully look at that whole athlete. What is a series 381 00:20:21,240 --> 00:20:23,119 Speaker 2: of tests that that product goes through. 382 00:20:24,000 --> 00:20:25,960 Speaker 3: So the product can go through a number of things. 383 00:20:26,119 --> 00:20:28,560 Speaker 3: So some of the research we're doing is very foundational 384 00:20:28,600 --> 00:20:31,760 Speaker 3: to understand how someone moves, how someone sweats, what happens 385 00:20:31,760 --> 00:20:35,399 Speaker 3: to every drop sweat. Then from those insights, like we 386 00:20:35,440 --> 00:20:38,960 Speaker 3: would translate that into with our teams, and our design 387 00:20:39,000 --> 00:20:42,440 Speaker 3: teams would come up with new methods of make new materials, 388 00:20:42,920 --> 00:20:45,760 Speaker 3: new ways of putting components together. 389 00:20:47,080 --> 00:20:50,159 Speaker 4: From there, it could do a few different things. We 390 00:20:50,359 --> 00:20:52,480 Speaker 4: have been super. 391 00:20:52,200 --> 00:20:56,359 Speaker 3: Fortunate we managed to have Hailey. We purchased Hailey, which 392 00:20:56,400 --> 00:21:02,439 Speaker 3: is our female sweaty mannequin, and so she sweats, yeah, 393 00:21:02,480 --> 00:21:05,480 Speaker 3: so we can put clothing on her and see how 394 00:21:05,800 --> 00:21:09,640 Speaker 3: she like that clothing might react and that can help 395 00:21:09,760 --> 00:21:13,480 Speaker 3: us drive insights through the apparel lens. Before we get 396 00:21:13,520 --> 00:21:17,919 Speaker 3: to athletes. We also have a brabot, so we have 397 00:21:18,119 --> 00:21:21,719 Speaker 3: a robotic soft tissue robot, like we can look at 398 00:21:21,760 --> 00:21:25,120 Speaker 3: breast motion. So we're trying to understand some of these 399 00:21:25,160 --> 00:21:29,600 Speaker 3: things through a robotic lens first before we get to athletes, 400 00:21:30,520 --> 00:21:33,239 Speaker 3: so we can work out those designs, and then we 401 00:21:33,280 --> 00:21:35,639 Speaker 3: move into athlete testing because we know athletes are our 402 00:21:35,640 --> 00:21:38,720 Speaker 3: biggest asset. Really, what happens on the athlete is our 403 00:21:38,720 --> 00:21:41,600 Speaker 3: home truth, and so the athletes come into the lab 404 00:21:41,880 --> 00:21:44,320 Speaker 3: or work in the film in the field and that's 405 00:21:44,359 --> 00:21:47,360 Speaker 3: where we get to say, did the insight translate into 406 00:21:47,400 --> 00:21:48,000 Speaker 3: that product? 407 00:21:48,119 --> 00:21:49,280 Speaker 4: Is that product doing. 408 00:21:49,080 --> 00:21:51,479 Speaker 3: Something for the athlete in the right way? And then 409 00:21:51,520 --> 00:21:54,040 Speaker 3: we also get the feedback on do they like it? 410 00:21:54,119 --> 00:21:56,560 Speaker 4: Is it comfortable? Would they wear it? 411 00:21:56,680 --> 00:22:01,680 Speaker 2: So I'm still stuck on this tissue robot. It's quite amazing. 412 00:22:01,760 --> 00:22:03,760 Speaker 2: So like, are we talking when you're doing that to 413 00:22:03,800 --> 00:22:06,399 Speaker 2: get ready for a sports bar? Like the breast tissue 414 00:22:06,400 --> 00:22:07,719 Speaker 2: that you can bounce the robot? 415 00:22:08,520 --> 00:22:12,960 Speaker 3: Yeah? Wow, and Hailey Altham she can sweat. So it's 416 00:22:13,000 --> 00:22:15,840 Speaker 3: great because it allows us to go through iterations in 417 00:22:15,880 --> 00:22:20,320 Speaker 3: our product design and those iterations can move quickly through 418 00:22:21,480 --> 00:22:23,439 Speaker 3: to what we want to actually move on to athletes. 419 00:22:24,440 --> 00:22:27,680 Speaker 2: Yeah, it's quite amazing. I love that stuff. It's very 420 00:22:27,760 --> 00:22:31,720 Speaker 2: very cool. Can we take a step back from the 421 00:22:31,720 --> 00:22:34,359 Speaker 2: products and the research and look more at your role? 422 00:22:34,520 --> 00:22:37,280 Speaker 2: What have been some of the biggest challenges that you've 423 00:22:37,280 --> 00:22:38,720 Speaker 2: faced in your career to date? 424 00:22:39,920 --> 00:22:42,280 Speaker 3: Sometimes I get too excited and I just want to 425 00:22:42,320 --> 00:22:44,840 Speaker 3: do it all, and doing it all doesn't necessarily move 426 00:22:44,920 --> 00:22:47,399 Speaker 3: us anywhere. So we really need to make sure that 427 00:22:47,440 --> 00:22:49,280 Speaker 3: we're trying to think about the things that are going 428 00:22:49,320 --> 00:22:52,480 Speaker 3: to have the biggest impact, whether it's to build an 429 00:22:52,480 --> 00:22:55,960 Speaker 3: inclusive like be more inclusive, whether it's to drive performance 430 00:22:56,000 --> 00:22:59,080 Speaker 3: in a certain way, whatever that goal is, but really 431 00:22:59,520 --> 00:23:02,520 Speaker 3: being folks. And when we get that right, it's super 432 00:23:02,520 --> 00:23:06,240 Speaker 3: rewarding and we get really rewarded. But I think that's 433 00:23:06,280 --> 00:23:09,080 Speaker 3: my biggest challenge in this role. It's all of that 434 00:23:09,200 --> 00:23:12,439 Speaker 3: opportunity on where to go next. 435 00:23:12,880 --> 00:23:15,400 Speaker 2: I've been asking my guests one of my favorite questions, 436 00:23:15,440 --> 00:23:17,119 Speaker 2: which is a bit tricky, and it's do you have 437 00:23:17,160 --> 00:23:18,280 Speaker 2: a favorite failure? 438 00:23:18,880 --> 00:23:22,960 Speaker 3: I know it is, it is an interesting one. My 439 00:23:23,119 --> 00:23:27,760 Speaker 3: favorite failure is actually a sport one. So I grew 440 00:23:27,880 --> 00:23:30,119 Speaker 3: up playing a lot of sport and then I chose 441 00:23:30,200 --> 00:23:34,000 Speaker 3: tennis and probably didn't have the right mindset or got 442 00:23:34,000 --> 00:23:38,199 Speaker 3: injuries pretty early, so maybe that fell away. But I 443 00:23:38,280 --> 00:23:41,600 Speaker 3: also thought to myself, which you'll tell me the nerd 444 00:23:41,640 --> 00:23:44,240 Speaker 3: in me, but I think I could do a PhD 445 00:23:44,400 --> 00:23:47,520 Speaker 3: and then go on the tennis circuit. That was probably 446 00:23:47,560 --> 00:23:52,040 Speaker 3: a big failure. So maybe maybe I wouldn't recommend that 447 00:23:52,119 --> 00:23:53,280 Speaker 3: for others in the future. 448 00:23:54,520 --> 00:23:57,960 Speaker 2: Don't prioritize the PhD over your professional sporting career. 449 00:23:59,560 --> 00:24:03,280 Speaker 3: Yeah, for me, it's been amazing, Like it's definitely led 450 00:24:03,359 --> 00:24:06,080 Speaker 3: me to lots of different places, and I've had an 451 00:24:06,119 --> 00:24:10,120 Speaker 3: amazing career and I'm still there and it's fun to navigate. 452 00:24:10,560 --> 00:24:13,160 Speaker 4: But it was an interesting thought at that time. 453 00:24:13,640 --> 00:24:16,480 Speaker 2: You touched on the reward that comes with when you 454 00:24:16,560 --> 00:24:20,240 Speaker 2: get things right. Is there a part of your role 455 00:24:20,280 --> 00:24:21,560 Speaker 2: that you find the most rewarding. 456 00:24:22,480 --> 00:24:27,639 Speaker 3: So I think if I could just use a quick anecdote, 457 00:24:27,960 --> 00:24:30,800 Speaker 3: when I have a female come into the lab and 458 00:24:30,880 --> 00:24:33,520 Speaker 3: let's say we're doing broad testing and I get her 459 00:24:33,520 --> 00:24:36,199 Speaker 3: to try on different bras, and all of a sudden, 460 00:24:36,240 --> 00:24:39,800 Speaker 3: you see her face change, her posture change, There's just 461 00:24:39,880 --> 00:24:45,280 Speaker 3: an instant response, and then I really feel that I'm 462 00:24:45,320 --> 00:24:47,959 Speaker 3: actually changing the lives of women every single day, And 463 00:24:48,000 --> 00:24:51,360 Speaker 3: so that is just so rewarding that that person leaves 464 00:24:51,920 --> 00:24:55,320 Speaker 3: a very different person and thinking about what they could do. 465 00:24:55,680 --> 00:24:58,320 Speaker 3: They're instantly jumping around, They're wanting to be active, and 466 00:24:58,440 --> 00:25:01,480 Speaker 3: so it's giving all of those responses that we want 467 00:25:01,520 --> 00:25:05,000 Speaker 3: to see out in the world, and to me, when 468 00:25:05,040 --> 00:25:09,360 Speaker 3: I see those things, that's super rewarding. And likewise, when 469 00:25:09,359 --> 00:25:13,919 Speaker 3: you build those relationships and build that trust, the things 470 00:25:13,960 --> 00:25:17,240 Speaker 3: that our female athletes tell us that we need to solve, 471 00:25:17,520 --> 00:25:22,560 Speaker 3: we get much deeper as opposed to the higher level things, 472 00:25:22,640 --> 00:25:26,080 Speaker 3: and I just think that's really rewarding as well, to 473 00:25:26,160 --> 00:25:29,439 Speaker 3: really hear what we need to deliver and then for 474 00:25:29,600 --> 00:25:32,919 Speaker 3: us to think through, Hey, if we delivered this to you, 475 00:25:32,920 --> 00:25:34,760 Speaker 3: you might not have thought about it, but what do 476 00:25:34,800 --> 00:25:38,520 Speaker 3: you think? And that's a really fun and exciting space. 477 00:25:39,640 --> 00:25:42,879 Speaker 2: Yeah. Absolutely. We did a mini series recently with some 478 00:25:42,920 --> 00:25:46,280 Speaker 2: of the Matilda's staff and wanted to get this insight 479 00:25:46,400 --> 00:25:49,080 Speaker 2: into women working in sport that didn't have to be 480 00:25:49,119 --> 00:25:51,280 Speaker 2: the athletes and challenging this idea that you have to 481 00:25:51,280 --> 00:25:54,480 Speaker 2: be an elite athlete to be involved in sport. You're 482 00:25:54,480 --> 00:25:57,280 Speaker 2: obviously paving the way in the research side of things 483 00:25:57,520 --> 00:26:01,359 Speaker 2: and innovation. Do you have anything you've learned along the 484 00:26:01,400 --> 00:26:04,200 Speaker 2: way that you might give as advice to someone younger 485 00:26:04,200 --> 00:26:05,680 Speaker 2: who wants to get into the industry. 486 00:26:06,920 --> 00:26:07,880 Speaker 4: Yeah. I think. 487 00:26:09,240 --> 00:26:11,720 Speaker 3: For me, I keep coming back to imagine if I 488 00:26:11,800 --> 00:26:15,160 Speaker 3: knew what I know now, and if all those people 489 00:26:15,240 --> 00:26:22,000 Speaker 3: around me knew what we know now, and how I 490 00:26:22,040 --> 00:26:24,200 Speaker 3: could be better supported as an athlete, and how I 491 00:26:24,240 --> 00:26:27,040 Speaker 3: could maybe navigate career a little bit better. 492 00:26:28,640 --> 00:26:30,680 Speaker 4: But I know, like, I know I'm contributing, and. 493 00:26:30,640 --> 00:26:33,840 Speaker 3: I know I love what I do, and I keep 494 00:26:33,840 --> 00:26:36,879 Speaker 3: getting down to let's take the opportunities, let's get after it, 495 00:26:36,960 --> 00:26:41,719 Speaker 3: Let's not settle, let's let's go for it. And I 496 00:26:41,720 --> 00:26:44,840 Speaker 3: think that's really what's happened in my career. It's been 497 00:26:44,880 --> 00:26:47,080 Speaker 3: a lot of here's an opportunity, let's give it a 498 00:26:47,119 --> 00:26:48,120 Speaker 3: go and see if it works. 499 00:26:48,720 --> 00:26:50,879 Speaker 4: Don't be scared of change. It's not always going to 500 00:26:50,880 --> 00:26:51,440 Speaker 4: be positive. 501 00:26:52,400 --> 00:26:55,040 Speaker 3: And I think really that's what sport teaches as well, right, 502 00:26:55,119 --> 00:26:59,720 Speaker 3: Like it's emotional, it's never like you're constantly trying to improve. 503 00:27:00,040 --> 00:27:02,919 Speaker 3: If you have to deal with triumphs, you can be competitive, 504 00:27:02,960 --> 00:27:06,560 Speaker 3: but you also have to work out how to navigate some. 505 00:27:06,440 --> 00:27:11,080 Speaker 4: Of those losses. And so I think that's my big thing. 506 00:27:11,480 --> 00:27:14,880 Speaker 3: Just imagine that world if you knew more and how 507 00:27:14,920 --> 00:27:16,320 Speaker 3: that can really help that athlete. 508 00:27:16,400 --> 00:27:19,160 Speaker 4: And so let's do it together and get up. 509 00:27:19,680 --> 00:27:22,760 Speaker 2: Yeah, I love that. Thank you so much for your 510 00:27:22,760 --> 00:27:26,320 Speaker 2: time today. It's been amazing to get some real insight 511 00:27:26,400 --> 00:27:28,440 Speaker 2: into the incredible work that you're doing and how that's 512 00:27:28,480 --> 00:27:30,679 Speaker 2: informing the products that you're putting out. So thank you 513 00:27:30,720 --> 00:27:31,200 Speaker 2: so much. 514 00:27:32,320 --> 00:27:34,240 Speaker 4: Yeah, thank you for having me breach. 515 00:27:34,119 --> 00:27:36,960 Speaker 2: Out to you. Thanks so much for listening. If you 516 00:27:37,040 --> 00:27:39,680 Speaker 2: got something out of this episode, I would absolutely love 517 00:27:39,720 --> 00:27:41,600 Speaker 2: it if you could send it on to one person 518 00:27:41,640 --> 00:27:45,480 Speaker 2: who you think might enjoy it. Otherwise, subscribe, give us 519 00:27:45,520 --> 00:27:47,800 Speaker 2: a review, and make sure you follow us on Instagram 520 00:27:47,840 --> 00:27:50,320 Speaker 2: at the Female Athlete Project to stay up to date 521 00:27:50,359 --> 00:27:54,040 Speaker 2: with podcast episodes, merch drops, and of course, news and 522 00:27:54,080 --> 00:27:56,280 Speaker 2: stories about epic female athletes