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Speaker 1: It's the Happy Families Podcast. It's the podcast for the

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Speaker 1: time poor parent who just answers.

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Speaker 2: Now, good day. It's doctor Justin Coulson. Welcome to another

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Speaker 2: episode of the Happy Families Podcast.

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Speaker 3: Today a guest who has written an article.

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Speaker 2: I've done some research and this thing has gone bonkers

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Speaker 2: global media around a piece of research looking.

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Speaker 3: At the influence of the insta mums.

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Speaker 2: The article by Eloise Jermik, who is a PhD student

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Speaker 2: at the University of Illinois in Chicago, is titled the

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Speaker 2: Impact of Instagram mummy blogger content on the perceived self

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Speaker 2: efficacy of Mothers, and Eloise, who researches new media, social

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Speaker 2: media and the impact on us and the world, joins me.

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Speaker 2: Now really nice to be able to spend some time

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Speaker 2: with you all the way from Chicago. Thanks for being

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Speaker 2: on the podcast, Eloise.

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Speaker 1: My pleasure.

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Speaker 2: Let's just sort of break down what this study was about.

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Speaker 2: And I want to do this because we're all on

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Speaker 2: Instagram and the way we interact with it affects the

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Speaker 2: way we feel about ourselves in the world. So this

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Speaker 2: study the impact of Instagram mummy blog of content on

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Speaker 2: perceived self efficacy of mums. Can we just we know

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Speaker 2: what Instagram mummy blog of content is loosely enough, but

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Speaker 2: what do you mean by perceived self efficacy of mums?

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Speaker 1: So, as you said, we all sort of exist today

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Speaker 1: online in a variety of different ways. When I first

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Speaker 1: started this project, I really wanted to just look at

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Speaker 1: how the content we view online impacts how we feel

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Speaker 1: about ourselves. So it started as sort of like a

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Speaker 1: look into self esteem, but I really wanted to narrow

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Speaker 1: it down and look specifically at motherhood and see how

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Speaker 1: content posted online by motherhood bloggers impacts how regular every

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Speaker 1: day parents feel about the work that they're doing, because

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Speaker 1: obviously we already know that that social media has a

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Speaker 1: massive impact on things like body and stuff like that.

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Speaker 1: So that was really where I started, is wanting to

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Speaker 1: understand how parenting based content specifically on Instagram, because I

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Speaker 1: felt that Instagram is the most sort of platform that

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Speaker 1: tends to gloss over things the most and make everything

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Speaker 1: seem sort of picture perfect.

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Speaker 2: It's the most superficial, right, That's what you're saying, Yeah,

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Speaker 2: you don't have a bad die on Instagram. You can

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Speaker 2: have a bad dy on Snapchat, but you don't have

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Speaker 2: a bad day on Instagram exactly.

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Speaker 1: The nature of Instagram is one that encourages content creators

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Speaker 1: to really put forward that picture perfect face. So yeah,

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Speaker 1: I wanted to look at how that iterated itself in

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Speaker 1: parenting content and then how that influenced parents at the

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Speaker 1: end of the day.

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Speaker 2: Okay, so always you called the insta mummy bloggers alpha moms, right,

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Speaker 2: So alpha mum's meaning.

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Speaker 1: I broke it down into either the alpha mom or

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Speaker 1: the more realistic mom, And the alpha mom is something

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Speaker 1: that we think of. It's probably the first thing that

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Speaker 1: comes to your mind when you think of mommy blogger's

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Speaker 1: a mother, a parent who again always puts that best

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Speaker 1: face forward. It always seems to be excelling in their

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Speaker 1: parenthood as well as in their career. They never really

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Speaker 1: show that side of the of the struggle of motherhood,

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Speaker 1: the grittier stuff. You know, the pictures are always edited,

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Speaker 1: they're matching with the little kids and everybody's a one big,

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Speaker 1: happy family. The other side that I looked at was

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Speaker 1: the more realistic side of mobbi blogging and of parenthood,

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Speaker 1: and that was one that was, you know, grittier, less

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Speaker 1: edited photos and really sharing struggles with with parenthood, be

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Speaker 1: that postpartum depression, be that just exhaustion, anything that that

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Speaker 1: might come along with being a parent. So what I

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Speaker 1: did was just showed content to my participants either from

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Speaker 1: the alpha mom subset or from the more realistic subset,

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Speaker 1: and then had participants respond to a set of questions

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Speaker 1: based on gauging how they felt about how they were

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Speaker 1: doing as a parent. So some question is like, oh,

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Speaker 1: I feel like I'm able to adequately provide for my child,

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Speaker 1: or I feel like I was made to be a parent,

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Speaker 1: or something like that. And interestingly enough, there wasn't a

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Speaker 1: market difference in between the two two started respondents, so

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Speaker 1: the perceived self advocacy wasn't any different from people who

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Speaker 1: saw the alpha maum content as people who start the

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Speaker 1: realistic contact.

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Speaker 2: When I hear about research like this, it reminds me

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Speaker 2: of the paradigm that's used in a lot of body

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Speaker 2: image research. So for decades now, usually women have been

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Speaker 2: asked to have a look at images in a magazine

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Speaker 2: or online and then rate how they feel about their

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Speaker 2: own body based on what they've seen. And usually when

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Speaker 2: you're seeing imagery that's in a magazine or online of

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Speaker 2: other women, it ends up making the viewer feel less secure,

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Speaker 2: less satisfied within themselves and probably have less self efficacy

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Speaker 2: or less of a belief that they can actually ever

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Speaker 2: look the way that they have always dreamed of looking.

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Speaker 2: Would be a reasonable assumption that mums who looked at

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Speaker 2: the images that you showed them experienced the same thing

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Speaker 2: that the Instagram mummy blog is. Whether they're being Alpha

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Speaker 2: mums or being totally realistic and saying, hey, I get it,

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Speaker 2: lives hot and my wife's a hot mess, would it

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Speaker 2: be fair to say that mums that were viewing this

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Speaker 2: content still experienced a reduction in self efficacy.

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Speaker 1: That was my initial assumption going in, is that looking

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Speaker 1: at specifically the alpha mom content would make parents feel

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Speaker 1: worse about how they were doing as parents or about

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Speaker 1: their quote unquote parenting skill. But that wasn't the case.

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Speaker 1: I again, I expected that that was my hypothesis, but

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Speaker 1: I think that maybe it wasn't really the case because

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Speaker 1: it could be something as small as you know, like

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Speaker 1: sample size or things that happen in social scientific research.

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Speaker 1: But I'm hopeful that, you know, maybe it says something

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Speaker 1: about the way we're talking about motherhood in the media,

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Speaker 1: and just like as a larger society that we're becoming

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Speaker 1: more accepting different different types of motherhood, different types of bodies.

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Speaker 1: And I think that goes along with sort of larger

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Speaker 1: feminist movement and sort of Barty positivity movement in that

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Speaker 1: perhaps we are becoming more accepting of our own not flaws,

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Speaker 1: but maybe shortcomings is the right word.

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Speaker 2: Yeah, I love this. So the hypothesis was quote not supported.

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Speaker 2: Close quote after the break, After the break, We're going

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Speaker 2: to find out what you did discover in this study,

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Speaker 2: because it does impact on every mom, every parent who's

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Speaker 2: spending their time on social media trying to find parenting content.

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Speaker 2: It's the Happy Families podcast. It's the Happy Families podcast,

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Speaker 2: the podcast for the time poor parent who just wants

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Speaker 2: answers now. Eloise Jermik is a PhD student at the

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Speaker 2: University of Illinois, Chicago. She researches in new media, social

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Speaker 2: media and the impact that it has on us and

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Speaker 2: the world. And a conversation about an article that was

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Speaker 2: published in the journal Social Media and Society, and we've

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Speaker 2: just discovered that the hypothesis was not supported. Looking at

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Speaker 2: alpha mums and looking at realistic mums on Instagram doesn't

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Speaker 2: necessarily make you feel worse about how effective you can

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Speaker 2: be as a mum. So Elois, now that all of

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Speaker 2: the previous assumptions have been blown out of the water,

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Speaker 2: what did you actually discover? Why is this relevant for

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Speaker 2: every parent who's listening right now.

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Speaker 1: Yeah. So, in addition to expose it showing the content

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Speaker 1: to my participants, I also asked them a set of

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Speaker 1: questions just about parenthood in general. Where they get their

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Speaker 1: parenting information. And obviously one of the main sources of

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Speaker 1: parenting information that people found was was online. And ultimately,

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Speaker 1: what my research showed was that people who cited online

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Speaker 1: resources as their number one their main source of parenting information,

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Speaker 1: had lower levels of self perceived self affocacy in regards

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Speaker 1: to their parent hed. That was an unexpected interesting thing

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Speaker 1: that I found.

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Speaker 2: So what we're what we're really saying here is stop

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Speaker 2: listening to people like doctor Justin Coulson, don't look for me,

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Speaker 2: don't look for my stuff online. You're really just trying

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Speaker 2: to put me out of business, aren't you. You're saying

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Speaker 2: don't look for this. But there's something really curious about

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Speaker 2: this to me, and I'd love to discuss the implications

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Speaker 2: of it with you. If a parent is jumping online

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Speaker 2: to find all of the information that they need to

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Speaker 2: parent better. Why do you think their self efficacy is lower?

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Speaker 2: Is it because they've they've got perhaps fewer supports that

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Speaker 2: they can rely on, or maybe they've got a lot

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Speaker 2: of support in their environment, but they just don't want

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Speaker 2: that kind of support. Like they've got parents who are saying,

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Speaker 2: you just got you've got a parent harder. You've got

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Speaker 2: to just want those kids more. You've got to whack them,

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Speaker 2: and they're saying, no, no, no, that's not what I want

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Speaker 2: to do. But because they're struggling with the kids, they're

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Speaker 2: out of desperation searching for people.

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Speaker 3: Like me online. Where do you go with that? What

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Speaker 3: does it really mean in a practical way?

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Speaker 1: Yeah, I mean, I think the findings sort of speak

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Speaker 1: to the larger media inundated society that we exist in,

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Speaker 1: and it speaks to the importance of of of media literacy.

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Speaker 1: So you know, it happens all the time, all of

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Speaker 1: a sudden, For example, you have a tickle in your

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Speaker 1: throat and you go on web nd and you decide

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Speaker 1: that you have throat cancer. I think that sort of

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Speaker 1: jump in in logic is one that is maybe seen

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Speaker 1: in the online parent space. So I think that when

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Speaker 1: searching for information online, any type of information, but especially

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Speaker 1: parenting information, it's important to do the simple things that

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Speaker 1: that we do in in other types of research. Check

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Speaker 1: who's writing this article? Is it coming from, you know,

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Speaker 1: a verified sport, somebody, somebody with a degree in an

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Speaker 1: inn a relevant field, which is exactly what you're doing.

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Speaker 3: I'm feeling feeling the littlest pressure out.

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Speaker 1: Okay, but you know, just things like that, checking dates

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Speaker 1: of when things were posted, and making sure that the

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Speaker 1: sources you're choosing to engage with are ones that are

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Speaker 1: viable and reflect your values, because when you go on

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Speaker 1: the internet, at the end of the day, you can

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Speaker 1: really find anything, so understanding what is valuable is really

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Speaker 1: important when we're interacting with any type of information online.

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Speaker 2: I really appreciate the way that you frame that as well,

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Speaker 2: because just as you were saying that, you highlighted the

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Speaker 2: importance of checking the date, how old's the material? I

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Speaker 2: shudder when I see some of the things that I

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Speaker 2: wrote even half a dozen years ago about the online world,

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Speaker 2: based on the research that we had then. I was

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Speaker 2: saying the very best that we knew in terms of

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Speaker 2: the guidance that I was offering to parents. But the

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Speaker 2: research in that area has shifted markedly in the last

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Speaker 2: half dozen years. In fact, even in the last twenty

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Speaker 2: four months, particularly with COVID, and the advice that we

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Speaker 2: give now about screens and social media in the way

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Speaker 2: that we interact on those platforms has really shit. There

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Speaker 2: are still some fundamentals that remain, but I would not

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Speaker 2: say today what I said a handful of years ago.

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Speaker 3: So just hearing you say.

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Speaker 2: That, making sure that it's current, making sure that it's credible,

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Speaker 2: good advice to how we should move forward in a

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Speaker 2: I think you said.

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Speaker 3: A media inundated world.

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Speaker 2: Are there any other insights that you've had as you've

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Speaker 2: researched the mummy blogger world? Was there anything that you

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Speaker 2: just think parents need to be careful of, be advised against,

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Speaker 2: or seek out so that they can do better for

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Speaker 2: their families.

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Speaker 1: Yeah, I think it really at the end of the

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Speaker 1: day sort of harpns back to that media literacy that

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Speaker 1: I was talking about, not only in terms of doing

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Speaker 1: research online, checking your sources, checking dates, all of that,

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Speaker 1: but when you're engaging with social media, do all those

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Speaker 1: things that likely as a parent you're telling good children

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Speaker 1: your kids do when they're on social media, remember that

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Speaker 1: at the end of the day, for most people's social

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Speaker 1: media is just a highlight reel, looking at what other

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Speaker 1: parents are doing, what other parents look like, how they

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Speaker 1: how they interact with their children that might be entirely

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Speaker 1: different than what's actually going on. And really just using

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Speaker 1: those those sort of grounding questions of A, I guess

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Speaker 1: it's not really a questioned, but A, I know that

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Speaker 1: what I'm seeing right now is a highlight reel. B.

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Speaker 1: I know that I'm a different person and I'm in

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Speaker 1: a different family than every single other person on social media,

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Speaker 1: and and really just remembering that as you you look

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Speaker 1: forward and continue to interact with your social media, because

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Speaker 1: it's it's ridiculous to assume that that we're not going

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Speaker 1: to interact with social media, but just keeping those two

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Speaker 1: those two points in mind, and then maybe putting your

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Speaker 1: phone down when you start to see yourself slipping into

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Speaker 1: that that nature of comparison. I think that's a really

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Speaker 1: good way to stay grounded and still sort of engage

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Speaker 1: with online parenting blogs, social media pages.

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Speaker 2: Whatever, basic but essential reminders. Eloise Jermik, PhD, Student at

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Speaker 2: University of Illinois Chicago. We will link to that study

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Speaker 2: in our show notes for people who want to see more.

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Speaker 2: Thanks so much for joining me on the Happy Family Podcast.

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Speaker 1: Yeah, of course, my pleasure.

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Speaker 2: The Happy Famili's podcast is produced by Justin Ruhlan from

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Speaker 2: Bridge Media. Craig Bruce is our executive producer and for

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Speaker 2: more information, you can check the show notes or visit

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Speaker 2: Happy families dot com dot au and make your family

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Speaker 2: happier