1 00:00:01,560 --> 00:00:02,040 Speaker 1: Coming up. 2 00:00:02,080 --> 00:00:04,960 Speaker 2: On today's episode, Kurt Tills breaks this back in a 3 00:00:04,960 --> 00:00:09,559 Speaker 2: free jiu jitsu accident, Tart's controversial influencer trip goes viral, 4 00:00:09,880 --> 00:00:14,040 Speaker 2: Beck Lomez's new engagement ring, and Master Chef's Cahnong hits 5 00:00:14,080 --> 00:00:18,680 Speaker 2: back at target controversy. Hello, and welcome to Outspoken. It's 6 00:00:18,720 --> 00:00:21,560 Speaker 2: your dose of the hottest influencer and pop culture news 7 00:00:21,640 --> 00:00:25,360 Speaker 2: twice a week. I'm Amy Torba and I was on 8 00:00:25,400 --> 00:00:27,960 Speaker 2: Facebook the other day and saw your mugs pop up 9 00:00:28,000 --> 00:00:30,360 Speaker 2: on ABC News Daleen. I couldn't believe it. You were 10 00:00:30,400 --> 00:00:33,680 Speaker 2: sitting in our house conducting an interview while we were away. 11 00:00:33,760 --> 00:00:35,199 Speaker 2: I love you say you couldn't believe it, but you 12 00:00:35,200 --> 00:00:36,720 Speaker 2: were the one that made us do it, so I 13 00:00:36,760 --> 00:00:39,199 Speaker 2: was surprised you at my house though. Oh well, we 14 00:00:39,280 --> 00:00:41,479 Speaker 2: had to meet somewhere central and I wasn't driving to 15 00:00:41,560 --> 00:00:43,760 Speaker 2: Sophie's house and she wasn't driving to mind, so we 16 00:00:43,800 --> 00:00:45,720 Speaker 2: did have a key, and we've been letting ourselves in 17 00:00:45,800 --> 00:00:48,800 Speaker 2: because you've been away in Melbourne and we've been holding 18 00:00:48,840 --> 00:00:51,200 Speaker 2: the fort down here doing the podcast on our LOANSID 19 00:00:51,200 --> 00:00:53,440 Speaker 2: I was sad I wasn't involved in your wedding podcast. 20 00:00:53,560 --> 00:00:55,360 Speaker 2: Look that seemed to be a pretty popular episode with 21 00:00:55,400 --> 00:00:57,680 Speaker 2: all of Reese's friends. His best friend is currently on 22 00:00:57,760 --> 00:01:00,440 Speaker 2: his drive back to Melbourne listening to it. I went 23 00:01:00,480 --> 00:01:02,760 Speaker 2: for forty five minutes. It was actually fifty five minutes. 24 00:01:02,760 --> 00:01:03,240 Speaker 1: Oh gosh. 25 00:01:03,440 --> 00:01:05,840 Speaker 2: Now back to the interview. We were asked by ABC 26 00:01:06,080 --> 00:01:08,600 Speaker 2: and Sky News if we could comment on the A 27 00:01:08,720 --> 00:01:12,400 Speaker 2: Triple C's crackdown on influencers. So a couple of weeks ago, 28 00:01:12,520 --> 00:01:16,160 Speaker 2: the A Triple C put out a Facebook post asking 29 00:01:16,240 --> 00:01:19,040 Speaker 2: for people to slide into their dms, basically dobbing in 30 00:01:19,040 --> 00:01:22,880 Speaker 2: influencers for not disclosing their paid partnerships. And this led 31 00:01:22,920 --> 00:01:25,319 Speaker 2: to the A Triple C receiving one hundred and fifty 32 00:01:25,360 --> 00:01:29,319 Speaker 2: tip offs and they're now investigating one hundred influences. The 33 00:01:29,400 --> 00:01:34,000 Speaker 2: craziest thing about being interviewed on TV was that so 34 00:01:34,360 --> 00:01:36,080 Speaker 2: I had to put my hand up to do Sky 35 00:01:36,240 --> 00:01:37,960 Speaker 2: News as one because you didn't want to. OK, you 36 00:01:38,000 --> 00:01:39,679 Speaker 2: flat out said, I'm not doing it by myself. 37 00:01:39,720 --> 00:01:41,319 Speaker 1: Look, you guys used to. 38 00:01:41,240 --> 00:01:43,240 Speaker 2: Be TV reporters, so you're used. 39 00:01:43,080 --> 00:01:43,959 Speaker 1: To live television. 40 00:01:44,160 --> 00:01:46,760 Speaker 2: I think there's a total difference between reporting on a 41 00:01:46,880 --> 00:01:49,480 Speaker 2: story and being the expert on the story. So I 42 00:01:49,480 --> 00:01:51,440 Speaker 2: was a little bit nervous about that, but I said, Okay, 43 00:01:51,840 --> 00:01:52,400 Speaker 2: I'll do it. 44 00:01:52,400 --> 00:01:53,040 Speaker 1: It was a zoom. 45 00:01:53,080 --> 00:01:55,520 Speaker 2: It was over zoom and it was so funny because 46 00:01:55,640 --> 00:01:57,000 Speaker 2: I said that I'd do it because I thought it 47 00:01:57,000 --> 00:01:59,640 Speaker 2: would be the most chilled interview. I didn't realize it 48 00:01:59,680 --> 00:02:01,520 Speaker 2: was going to be live. Well, I thought it'd be 49 00:02:01,520 --> 00:02:03,400 Speaker 2: a look live, which I look live in TV is 50 00:02:03,440 --> 00:02:06,200 Speaker 2: where it's pre recorded, but it looks live, and it 51 00:02:06,280 --> 00:02:10,160 Speaker 2: was not the case. I literally signed in and as 52 00:02:10,200 --> 00:02:12,680 Speaker 2: soon as I got entered into the chat, all I 53 00:02:12,680 --> 00:02:16,040 Speaker 2: could see was this news presenter and the show running, 54 00:02:16,200 --> 00:02:17,919 Speaker 2: and then a little voice was like, you'll be coming 55 00:02:17,960 --> 00:02:20,520 Speaker 2: up next, and I was like, holy fuck, because when 56 00:02:20,560 --> 00:02:22,800 Speaker 2: I was doing the interview, all I could see was 57 00:02:22,800 --> 00:02:26,120 Speaker 2: myself and like one second delay. Well, thank goodness you 58 00:02:26,160 --> 00:02:28,239 Speaker 2: didn't have that spider incident. Remember we spoke out on 59 00:02:28,280 --> 00:02:30,600 Speaker 2: the podcast how You're on Zoom once during a meeting 60 00:02:30,639 --> 00:02:32,760 Speaker 2: and this spider just went down the screen and you 61 00:02:32,840 --> 00:02:35,480 Speaker 2: screamed and shut your computer screen. So yeah, it was 62 00:02:35,520 --> 00:02:37,720 Speaker 2: lucky that didn't happen. Now, Amy, you have been away 63 00:02:37,760 --> 00:02:39,799 Speaker 2: in Melbourne. How was your trip? It was really good? 64 00:02:39,800 --> 00:02:40,200 Speaker 2: Thank you. 65 00:02:40,280 --> 00:02:41,680 Speaker 1: We did a lot of stuff in Melbourne. 66 00:02:41,680 --> 00:02:44,040 Speaker 2: We went to the tennis and the zoo, and I 67 00:02:44,240 --> 00:02:47,680 Speaker 2: accidentally took credit for a surprise on Friday. So Dale 68 00:02:47,760 --> 00:02:50,640 Speaker 2: organized this beautiful boat cruise, but when you look at 69 00:02:50,639 --> 00:02:52,680 Speaker 2: my Instagram, it looked like I was taking full credit 70 00:02:52,720 --> 00:02:54,680 Speaker 2: for it. Yeah, you literally put up this post and 71 00:02:54,720 --> 00:02:57,280 Speaker 2: you're like Dale's surprise, and I was like, I didn't 72 00:02:57,320 --> 00:02:59,320 Speaker 2: know you were planning a surprise from that was really nice. 73 00:02:59,360 --> 00:03:02,800 Speaker 2: It shows how important apostrophes exactly. It was actually really 74 00:03:02,880 --> 00:03:04,840 Speaker 2: funny because one night we went out to dinner in 75 00:03:04,880 --> 00:03:07,959 Speaker 2: the city at this Italian restaurant and I couldn't finish 76 00:03:07,960 --> 00:03:11,440 Speaker 2: my pizza, so I asked the waiter for a doggie bag. Anyway, 77 00:03:11,560 --> 00:03:14,200 Speaker 2: he came back and he looked at me really confused, 78 00:03:14,240 --> 00:03:17,680 Speaker 2: and he goes, are you from the US? And I thought, 79 00:03:17,800 --> 00:03:20,840 Speaker 2: here we go, because I've told Dale so many times 80 00:03:21,120 --> 00:03:23,080 Speaker 2: I've been out to restaurants and been asked if I'm 81 00:03:23,080 --> 00:03:24,880 Speaker 2: Anna Kendrick, and I know you've been asked that to 82 00:03:25,000 --> 00:03:26,560 Speaker 2: Kate when you were in the US, And I thought, 83 00:03:26,600 --> 00:03:28,639 Speaker 2: here we go. And then he goes, oh, no, it's 84 00:03:28,639 --> 00:03:30,920 Speaker 2: just so you called it a doggie bag, and no 85 00:03:30,960 --> 00:03:32,760 Speaker 2: one calls it a doggie bag here in Melbourne. 86 00:03:32,800 --> 00:03:34,440 Speaker 1: Do they call it? I don't know, like a takeaway. 87 00:03:34,480 --> 00:03:36,880 Speaker 2: Can let us put a thread in our Facebook community 88 00:03:36,880 --> 00:03:38,720 Speaker 2: because I know a lot of our listeners are from 89 00:03:38,760 --> 00:03:39,720 Speaker 2: Melbourne and Sydney. 90 00:03:40,080 --> 00:03:41,720 Speaker 1: What do you call a doggie bag? 91 00:03:41,800 --> 00:03:43,720 Speaker 2: But I felt like such a dick like cause you 92 00:03:43,760 --> 00:03:47,840 Speaker 2: know that moment, yes, and it is not me. Excuse me. 93 00:03:48,440 --> 00:03:52,600 Speaker 2: I'm terribly sorry to interrupt you when you're having jenne. 94 00:03:52,600 --> 00:03:57,560 Speaker 3: It's just yes, yes, it was me, yes, nine years ago. 95 00:03:57,960 --> 00:04:01,040 Speaker 3: No current plans to record anything else, Thank you so much. 96 00:04:01,400 --> 00:04:06,160 Speaker 2: It's just that your chair is on my wife's coot. 97 00:04:06,240 --> 00:04:09,640 Speaker 2: Tart Cosmetics' latest influencer trip has gone viral after being 98 00:04:09,760 --> 00:04:13,440 Speaker 2: labeled extravagant and tone deaf. Well TikTok is full of 99 00:04:13,480 --> 00:04:16,760 Speaker 2: outrage and disbelief at the lavish three day trip. Did 100 00:04:16,839 --> 00:04:20,240 Speaker 2: Tar just give jen Zetas a masterclass in influencer marketing 101 00:04:20,600 --> 00:04:23,359 Speaker 2: or our old school tactics missing the mark with this 102 00:04:23,440 --> 00:04:25,920 Speaker 2: target market? Now, Kate, before we delve into it, can 103 00:04:25,960 --> 00:04:28,560 Speaker 2: you get us up to speed about this trip? Okay? So, 104 00:04:28,680 --> 00:04:32,599 Speaker 2: Tart Cosmetics invited twenty nine influencers and their plus ones 105 00:04:32,600 --> 00:04:34,680 Speaker 2: to join them in Dubai for the launch of their 106 00:04:34,760 --> 00:04:38,599 Speaker 2: latest foundation and The trip was dubbed Trippin' with Tart 107 00:04:38,960 --> 00:04:41,919 Speaker 2: so the invite list included big names on TikTok. So 108 00:04:42,080 --> 00:04:45,400 Speaker 2: Alex Earl, thet girl of TikTok was there along Sophie 109 00:04:45,400 --> 00:04:49,200 Speaker 2: with your favorite new TikToker, Meredith Duxbury. Oh my god, 110 00:04:49,240 --> 00:04:51,400 Speaker 2: I've only just discovered her this week and we had 111 00:04:51,400 --> 00:04:53,880 Speaker 2: a bit of a laugh because I haven't got my 112 00:04:53,920 --> 00:04:56,960 Speaker 2: makeup done by a professional before in terms of my foundation, 113 00:04:57,400 --> 00:05:00,080 Speaker 2: and on the weekend, my only criticism was it was 114 00:05:00,120 --> 00:05:01,640 Speaker 2: a little bit light for me, and you sent me 115 00:05:01,760 --> 00:05:04,880 Speaker 2: this TikTok of Meredith and she literally pumps about ten 116 00:05:05,120 --> 00:05:08,200 Speaker 2: pumps of makeup all over a hand, washes. 117 00:05:08,000 --> 00:05:08,800 Speaker 1: It all over a face. 118 00:05:09,000 --> 00:05:11,640 Speaker 2: It's crazy how much foundation she has on, but I 119 00:05:11,640 --> 00:05:13,720 Speaker 2: can relate to it. It's lucky she's got sixteen point 120 00:05:13,720 --> 00:05:16,240 Speaker 2: seven million followers because she can probably afford or gets 121 00:05:16,240 --> 00:05:18,920 Speaker 2: a lot of free foundation. Ellie Zila, who has ten 122 00:05:18,960 --> 00:05:21,080 Speaker 2: point eight million followers, was also there. So there was 123 00:05:21,120 --> 00:05:24,800 Speaker 2: a bunch of very influential people, and the influencers and 124 00:05:24,839 --> 00:05:27,800 Speaker 2: their plus ones traveled first class to Dubai on Emirates 125 00:05:27,800 --> 00:05:30,600 Speaker 2: of course, and they stayed in private villas at the 126 00:05:30,680 --> 00:05:35,520 Speaker 2: Ritz Carlton in Dubai. Each villa was filled with Tart products, 127 00:05:35,760 --> 00:05:38,280 Speaker 2: but also gifts from other brands. It was incredible. Some 128 00:05:38,320 --> 00:05:40,400 Speaker 2: of the influencers were saying they shouldn't have even brought 129 00:05:40,400 --> 00:05:43,599 Speaker 2: anything because the wardrobes were literally packed with new clothes. 130 00:05:43,600 --> 00:05:46,200 Speaker 2: It was makeup. There was also a full on itinery 131 00:05:46,240 --> 00:05:50,040 Speaker 2: of activities for the influencers, including a jeep safari, pool parties, 132 00:05:50,080 --> 00:05:53,360 Speaker 2: and themed parties. To me, this looked like the influencer 133 00:05:53,400 --> 00:05:56,120 Speaker 2: trips that we used to see back in twenty fifteen 134 00:05:56,120 --> 00:05:59,360 Speaker 2: and twenty nineteen, the very extravagant trips and Tart has 135 00:05:59,400 --> 00:06:02,000 Speaker 2: always been a main player in this space and they 136 00:06:02,000 --> 00:06:05,800 Speaker 2: have hosted twenty trips since twenty fifteen, and it seems 137 00:06:05,800 --> 00:06:08,320 Speaker 2: like these types of influencer trips are relatively new to 138 00:06:08,400 --> 00:06:11,680 Speaker 2: gen Zettters, though, because so many were really outraged by 139 00:06:11,680 --> 00:06:14,800 Speaker 2: this extravagance, and many questioned how Tart could afford the 140 00:06:14,839 --> 00:06:18,880 Speaker 2: trip and whether it was appropriate considering the recession. Others 141 00:06:18,960 --> 00:06:22,800 Speaker 2: also question whether the brand will now feel unrelatable to audiences, 142 00:06:22,920 --> 00:06:25,919 Speaker 2: and there were also discussions about the appropriateness of using 143 00:06:26,040 --> 00:06:29,040 Speaker 2: Dubai as a destination. So are you saying that these 144 00:06:29,080 --> 00:06:31,719 Speaker 2: gen Zetas just are too young to actually know about 145 00:06:31,760 --> 00:06:34,560 Speaker 2: brand trips pre COVID. Yeah, I think that it's just 146 00:06:34,640 --> 00:06:37,200 Speaker 2: a case of these gen zettas not being old enough 147 00:06:37,240 --> 00:06:39,280 Speaker 2: to be aware of these trips because if we think 148 00:06:39,320 --> 00:06:42,919 Speaker 2: about their age, majority of gen Zettas on TikTok are teenagers. 149 00:06:43,120 --> 00:06:44,720 Speaker 1: They would have been children. 150 00:06:44,400 --> 00:06:46,480 Speaker 2: At the time and wouldn't have had access to seeing 151 00:06:46,480 --> 00:06:49,000 Speaker 2: these sorts of trips. And TikTok's only been around sort 152 00:06:49,000 --> 00:06:51,719 Speaker 2: of since twenty twenty, so there's been this period where 153 00:06:51,720 --> 00:06:53,960 Speaker 2: people are on TikTok and because we haven't been able 154 00:06:54,000 --> 00:06:56,680 Speaker 2: to travel, brands haven't been doing these big brand trips, 155 00:06:56,680 --> 00:06:59,080 Speaker 2: so people on TikTok are unaware. Also, I think that 156 00:06:59,200 --> 00:07:02,279 Speaker 2: TikTok has the nature in which people use social media, 157 00:07:02,320 --> 00:07:04,680 Speaker 2: so it's a lot of cool out culture now on TikTok. 158 00:07:04,760 --> 00:07:07,800 Speaker 2: So we see TikTok as this form of breaking news 159 00:07:07,800 --> 00:07:10,520 Speaker 2: about big events like this. And in terms of the 160 00:07:10,560 --> 00:07:14,520 Speaker 2: discussion on TikTok about this brand event, TikTok creators were 161 00:07:14,600 --> 00:07:17,120 Speaker 2: keen to crunch the numbers about how much this trip 162 00:07:17,280 --> 00:07:20,120 Speaker 2: must be costing. So people did some investigation and they 163 00:07:20,200 --> 00:07:22,840 Speaker 2: worked out that the flight alone would have cost twenty 164 00:07:22,880 --> 00:07:25,880 Speaker 2: one thousand dollars in first class with Emirates, and you've 165 00:07:25,880 --> 00:07:28,160 Speaker 2: got to double that because the influencers were given a 166 00:07:28,200 --> 00:07:30,080 Speaker 2: plus one, so that's forty two grand. 167 00:07:30,720 --> 00:07:31,760 Speaker 1: Then the villa. 168 00:07:31,880 --> 00:07:34,960 Speaker 2: They didn't actually display the prices of the rooms for 169 00:07:35,000 --> 00:07:37,640 Speaker 2: the Ritz Culton, which you would assume means it's very expensive, 170 00:07:37,640 --> 00:07:39,520 Speaker 2: but a few people made an educated guess that it 171 00:07:39,520 --> 00:07:42,239 Speaker 2: would have cost around three grand per influencers to stay 172 00:07:42,240 --> 00:07:44,360 Speaker 2: three nights in this villa. I actually think it would 173 00:07:44,360 --> 00:07:47,360 Speaker 2: have been a little bit more. So the grand total, 174 00:07:47,560 --> 00:07:51,320 Speaker 2: including free gifts and activities is around the sixty five 175 00:07:51,440 --> 00:07:53,400 Speaker 2: k mark. This is what people are guessing it would 176 00:07:53,400 --> 00:07:57,120 Speaker 2: have cost Tart to actually send individual influencers there. So 177 00:07:57,160 --> 00:08:00,160 Speaker 2: there were twenty nine influencers, so the figure has come 178 00:08:00,200 --> 00:08:03,520 Speaker 2: at around two million dollars for this brand trip. However, 179 00:08:03,640 --> 00:08:07,200 Speaker 2: it's pretty interesting because Tart's founder and CEO, Maureen Kelly 180 00:08:07,280 --> 00:08:10,320 Speaker 2: has confirmed in an interview with Glossy the Tart did 181 00:08:10,360 --> 00:08:12,920 Speaker 2: not pay influencers in addition to the trip and they 182 00:08:12,920 --> 00:08:16,000 Speaker 2: were not required to post, so essentially they got a 183 00:08:16,040 --> 00:08:19,320 Speaker 2: lot of great content for just giving them a gifted trip. 184 00:08:19,680 --> 00:08:23,160 Speaker 2: I wonder if Tart stipulating that influencers don't actually have 185 00:08:23,240 --> 00:08:25,720 Speaker 2: to share about the products, and also the fact that 186 00:08:25,760 --> 00:08:28,280 Speaker 2: they're able to talk about other brands. They've put that 187 00:08:28,360 --> 00:08:31,720 Speaker 2: purposely in the contract, so the influencers don't actually have 188 00:08:31,800 --> 00:08:34,560 Speaker 2: to pay tax on their gifted items. Because a few 189 00:08:34,559 --> 00:08:37,160 Speaker 2: weeks ago we spoke about these new rules being brought 190 00:08:37,200 --> 00:08:40,880 Speaker 2: into the Australian influencer market and how influencers now have 191 00:08:41,000 --> 00:08:43,920 Speaker 2: to record their gifted items as income. Well, this is 192 00:08:43,960 --> 00:08:46,200 Speaker 2: happening in the US right now, but it seems like 193 00:08:46,360 --> 00:08:49,240 Speaker 2: maybe some of these brands are trying to use these 194 00:08:49,280 --> 00:08:52,240 Speaker 2: loopholes to actually get the influencers on the trip, because 195 00:08:52,600 --> 00:08:55,040 Speaker 2: if you're going on a sixty five thousand dollar trip, 196 00:08:55,400 --> 00:08:58,000 Speaker 2: you're not going to want to add that to your income. Yeah, 197 00:08:58,000 --> 00:08:59,920 Speaker 2: I can see where you're coming from. But again, say 198 00:09:00,040 --> 00:09:03,400 Speaker 2: if alex Earl is constantly doing seventy thousand dollar deals, it. 199 00:09:03,320 --> 00:09:04,280 Speaker 1: Wouldn't be a big deal. 200 00:09:04,320 --> 00:09:06,520 Speaker 2: Like they're earning so much that they probably have these 201 00:09:06,840 --> 00:09:09,520 Speaker 2: flash lawyers that can write things off. But maybe it 202 00:09:09,640 --> 00:09:12,040 Speaker 2: is something that brands are now looking into. I also 203 00:09:12,080 --> 00:09:14,680 Speaker 2: wonder if there is a loophole because Tart was gifted 204 00:09:14,679 --> 00:09:15,960 Speaker 2: the accommodation. 205 00:09:15,400 --> 00:09:15,880 Speaker 1: Of the flights. 206 00:09:15,960 --> 00:09:17,960 Speaker 2: I don't think that that money would then add on 207 00:09:18,000 --> 00:09:20,760 Speaker 2: to their total the influencer's total income. It just shows 208 00:09:20,840 --> 00:09:23,760 Speaker 2: you what a gray area it is, because if that 209 00:09:23,920 --> 00:09:27,480 Speaker 2: brand is getting something for free, then why should an influencer. 210 00:09:27,000 --> 00:09:28,000 Speaker 1: Have to pay tax on it. 211 00:09:28,080 --> 00:09:30,960 Speaker 2: Well, this backlash on TikTok has caused quite a few 212 00:09:31,000 --> 00:09:34,120 Speaker 2: experienced people in the influencer and beauty industries to come 213 00:09:34,160 --> 00:09:37,480 Speaker 2: out and share their insights. So these people explained that 214 00:09:37,600 --> 00:09:40,200 Speaker 2: while it may seem like Tart spend a lot of 215 00:09:40,240 --> 00:09:43,200 Speaker 2: money on the trip, often they are made affordable thanks 216 00:09:43,240 --> 00:09:46,520 Speaker 2: to partnership. So apparently it is really common for beauty 217 00:09:46,559 --> 00:09:49,640 Speaker 2: brands to partner with hotels and airlines and to receive 218 00:09:49,679 --> 00:09:52,520 Speaker 2: these services at a discount or for free. And this 219 00:09:52,600 --> 00:09:56,360 Speaker 2: is because these brands get secondhand exposure from the influencer 220 00:09:56,720 --> 00:09:59,800 Speaker 2: without having to pay them to post. So, while Mareene 221 00:09:59,800 --> 00:10:02,839 Speaker 2: Care declined to share the total cost of the Tart trip, 222 00:10:03,160 --> 00:10:06,520 Speaker 2: she did confirm that they had partnered with Sephora Middle East. 223 00:10:06,880 --> 00:10:09,040 Speaker 2: She also explained on the trip that they had gifted 224 00:10:09,080 --> 00:10:12,320 Speaker 2: influencers products from brands they had partnerships with, and she 225 00:10:12,400 --> 00:10:15,640 Speaker 2: also dispelled rumors that they had partnered with Dubaia's tourism board. Now, 226 00:10:15,679 --> 00:10:17,800 Speaker 2: it's interesting to have a look at the strategy behind 227 00:10:17,880 --> 00:10:20,480 Speaker 2: this trip because I saw one TikTok user who works 228 00:10:20,520 --> 00:10:23,600 Speaker 2: in the beauty influencer marketing space, and she called the 229 00:10:23,640 --> 00:10:26,960 Speaker 2: marketing strategy chugi and she said that Tart was forgetting 230 00:10:27,000 --> 00:10:29,920 Speaker 2: their target market, which is jen z And she went 231 00:10:29,960 --> 00:10:32,480 Speaker 2: on to say that jen zetas care more about causes 232 00:10:32,520 --> 00:10:35,720 Speaker 2: than attending a vacation they can't afford. Now, do you 233 00:10:35,760 --> 00:10:37,760 Speaker 2: guys think that Tart would have gotten the same cut 234 00:10:37,800 --> 00:10:40,120 Speaker 2: through if they had supported a charity rather than doing 235 00:10:40,200 --> 00:10:42,880 Speaker 2: an influencer trip. It's interesting because I don't know whether 236 00:10:42,920 --> 00:10:45,360 Speaker 2: it got the cut through that they wanted. Everyone is 237 00:10:45,400 --> 00:10:47,360 Speaker 2: talking about this trip, but I don't think people are 238 00:10:47,400 --> 00:10:50,440 Speaker 2: talking about the trip positively. That being said, it is 239 00:10:50,480 --> 00:10:53,000 Speaker 2: the first time in quite a long time that I 240 00:10:53,160 --> 00:10:55,960 Speaker 2: have heard about Tart cosmetics and it sort of made 241 00:10:56,000 --> 00:10:58,120 Speaker 2: me want to buy the product because I always remember 242 00:10:58,120 --> 00:11:00,000 Speaker 2: hearing well it did work then, yeah, I always read 243 00:11:00,200 --> 00:11:02,760 Speaker 2: hearing that their concealer was great. Tart shape is that 244 00:11:02,840 --> 00:11:04,800 Speaker 2: was shabe tape? Yeah, shape tape, And I was like, 245 00:11:05,160 --> 00:11:07,480 Speaker 2: I haven't tried that before. Well, so the hashtag tripping 246 00:11:07,520 --> 00:11:09,880 Speaker 2: with Tart has had over one hundred and fifty seven 247 00:11:09,960 --> 00:11:13,200 Speaker 2: million views, and the hashtag Tart Dubuy trip has had 248 00:11:13,240 --> 00:11:16,160 Speaker 2: over twenty four million views. So the trip has definitely 249 00:11:16,240 --> 00:11:18,280 Speaker 2: got a lot of eyeballs on this brand, and as 250 00:11:18,280 --> 00:11:21,600 Speaker 2: you said, I really haven't heard about them since twenty eighteen. 251 00:11:21,720 --> 00:11:23,760 Speaker 2: Do we think that they purposely tried to cause a 252 00:11:23,800 --> 00:11:27,080 Speaker 2: controversy and get this attention. I don't think it's purposely done. 253 00:11:27,120 --> 00:11:29,240 Speaker 2: I mean, brand trips have been a big thing even 254 00:11:29,320 --> 00:11:32,920 Speaker 2: before influences, because what used to occur was that beauty 255 00:11:33,000 --> 00:11:35,680 Speaker 2: editors were taken on these sorts of brand trips and smooth. 256 00:11:35,760 --> 00:11:38,120 Speaker 2: But it's only now that we're actually seeing what these 257 00:11:38,160 --> 00:11:41,079 Speaker 2: brand trips include, and obviously they're giving bigger budgets to 258 00:11:41,120 --> 00:11:43,840 Speaker 2: them because they're now projected out to the general public. 259 00:11:44,320 --> 00:11:47,000 Speaker 2: I personally think that this has been a massive win 260 00:11:47,160 --> 00:11:50,199 Speaker 2: for Tart because if you consider that someone like Alex 261 00:11:50,240 --> 00:11:53,840 Speaker 2: Earl would probably charge anywhere between forty thousand and seventy 262 00:11:53,920 --> 00:11:57,880 Speaker 2: thousand for one post. She uploaded fifteen videos on this trip, 263 00:11:58,440 --> 00:12:00,839 Speaker 2: it seems very cost effective to me to have only 264 00:12:00,840 --> 00:12:03,480 Speaker 2: given her I suppose sixty five grands worth of contra. 265 00:12:04,040 --> 00:12:06,720 Speaker 2: It is interesting though the reaction from gen Z that 266 00:12:06,800 --> 00:12:08,920 Speaker 2: it is a bit of a grotesque spend. I do 267 00:12:08,960 --> 00:12:11,160 Speaker 2: see where they're coming from, because sometimes it does piss 268 00:12:11,200 --> 00:12:14,000 Speaker 2: you off when you see these people who already have 269 00:12:14,080 --> 00:12:17,600 Speaker 2: a lot of money and they're being treated like kings overseas. However, 270 00:12:17,679 --> 00:12:21,040 Speaker 2: as you said, so many people are talking about the brand. Yeah, 271 00:12:21,040 --> 00:12:24,280 Speaker 2: but also you've got to remember, while these TikTokers have 272 00:12:24,520 --> 00:12:27,400 Speaker 2: massive followings. You know, we were saying that this Meredith 273 00:12:27,720 --> 00:12:30,240 Speaker 2: has sixteen point seven million followers and we've only just 274 00:12:30,280 --> 00:12:32,400 Speaker 2: learned of her this week. You've got to remember that 275 00:12:32,440 --> 00:12:35,600 Speaker 2: these people have basically been plucked from obscurity and that 276 00:12:35,640 --> 00:12:38,319 Speaker 2: they're up and comers because they wouldn't be used to 277 00:12:38,400 --> 00:12:43,120 Speaker 2: going on a very extravagant trip to Jubai, so these experiences. 278 00:12:42,440 --> 00:12:44,559 Speaker 1: Are very new to them. This is a dream trip. 279 00:12:44,600 --> 00:12:47,160 Speaker 2: Of course, if they get it for free, they're gonna 280 00:12:47,200 --> 00:12:49,400 Speaker 2: start putting content out about it. And I think that 281 00:12:49,480 --> 00:12:53,240 Speaker 2: it's quite clever because tart now has created this bond 282 00:12:53,440 --> 00:12:56,880 Speaker 2: with these influencers. They were told these influencers are told 283 00:12:56,920 --> 00:12:58,719 Speaker 2: that they don't even have to post, but they did 284 00:12:58,760 --> 00:13:01,600 Speaker 2: post because they feel indebted to the brand, and I 285 00:13:01,600 --> 00:13:04,640 Speaker 2: think moving forward in their makeup tutorials, they will be 286 00:13:04,920 --> 00:13:08,960 Speaker 2: favoring this brand look. It would be nice if a 287 00:13:09,040 --> 00:13:11,600 Speaker 2: brand did decide to donate a large portion of money 288 00:13:11,640 --> 00:13:13,480 Speaker 2: to charity, but as he said, it's not going to 289 00:13:13,480 --> 00:13:16,479 Speaker 2: get half as much as attension that a brand. 290 00:13:16,240 --> 00:13:17,360 Speaker 1: Trip would like this. 291 00:13:17,640 --> 00:13:20,320 Speaker 2: I found it really interesting because it seems like the 292 00:13:20,360 --> 00:13:24,720 Speaker 2: influencers weren't obligated to use Tart products during their trip. Obviously, 293 00:13:24,720 --> 00:13:28,160 Speaker 2: the hotel room was packed with products, but Alex l 294 00:13:28,200 --> 00:13:31,520 Speaker 2: promoted a full box of Charlotte Tilbury's new makeup during 295 00:13:31,559 --> 00:13:33,800 Speaker 2: the trip, and influencers were doing their makeup and they 296 00:13:33,840 --> 00:13:37,040 Speaker 2: were barely even using the Tart products. So it seems 297 00:13:37,040 --> 00:13:40,160 Speaker 2: like these brands are bending over backwards to provide this 298 00:13:40,360 --> 00:13:43,440 Speaker 2: organic experience and not putting any sort of terms and 299 00:13:43,440 --> 00:13:45,800 Speaker 2: conditions about what the influencer has to do and hoping 300 00:13:45,800 --> 00:13:48,760 Speaker 2: that this influencer posts organically. I like that though, because 301 00:13:48,760 --> 00:13:50,600 Speaker 2: I think in that respect they are trying to cater 302 00:13:50,720 --> 00:13:53,640 Speaker 2: to gen Z, because gen Z want authenticity. They're not 303 00:13:53,679 --> 00:13:56,679 Speaker 2: going to watch a whole TikTok on makeup when it's 304 00:13:56,720 --> 00:13:59,080 Speaker 2: only one brand that's being included, because they will click 305 00:13:59,120 --> 00:14:01,000 Speaker 2: off and just assume that that is an ad. But 306 00:14:01,040 --> 00:14:03,680 Speaker 2: it's kind of sneaky because I then wonder whether all 307 00:14:03,720 --> 00:14:07,040 Speaker 2: of those tiktoks have to include hashtag gifted or hashtag 308 00:14:07,120 --> 00:14:07,800 Speaker 2: sponsored in it. 309 00:14:08,040 --> 00:14:09,040 Speaker 1: I did really like. 310 00:14:09,040 --> 00:14:11,600 Speaker 2: The response also from the brand, because, as I had 311 00:14:11,640 --> 00:14:15,240 Speaker 2: mentioned earlier, the co founder and CEO Maureen Kelly did 312 00:14:15,320 --> 00:14:18,320 Speaker 2: do this full on interview with Glossy where she really 313 00:14:18,400 --> 00:14:22,280 Speaker 2: talked candidly about the trip, and she's also been poking 314 00:14:22,320 --> 00:14:24,480 Speaker 2: fun at herself on TikTok. So there were a lot 315 00:14:24,480 --> 00:14:27,040 Speaker 2: of rumors that the whole marketing team from Tark had 316 00:14:27,080 --> 00:14:30,160 Speaker 2: been fired after this trip, and she shared a video 317 00:14:30,240 --> 00:14:32,240 Speaker 2: of her pretending to scroll on her phone with the 318 00:14:32,280 --> 00:14:35,240 Speaker 2: caption waking up Monday morning scrolling TikTok to find out 319 00:14:35,280 --> 00:14:38,320 Speaker 2: I fired my entire marketing team. She then added must 320 00:14:38,320 --> 00:14:41,480 Speaker 2: have been the other Tart ceo hert. 321 00:14:41,360 --> 00:14:42,200 Speaker 3: Broke his back. 322 00:14:42,560 --> 00:14:44,720 Speaker 2: It feels weird waking up and just like doing a 323 00:14:44,840 --> 00:14:48,760 Speaker 2: normal routine and like making pancakes when the rock of 324 00:14:48,800 --> 00:14:53,200 Speaker 2: our house is in hospital bed right now. Sarah's Day's husband, 325 00:14:53,280 --> 00:14:56,160 Speaker 2: Kurt Tills, has revealed he's broken his back after falling 326 00:14:56,240 --> 00:14:59,480 Speaker 2: awkwardly during a jiu jitsu class. Now this announcement came 327 00:14:59,520 --> 00:15:00,320 Speaker 2: in real time. 328 00:15:00,920 --> 00:15:01,680 Speaker 1: Yeah, that's right. 329 00:15:01,720 --> 00:15:04,840 Speaker 2: So Kurt shared a selfie from his hospital bed, writing, 330 00:15:05,200 --> 00:15:07,360 Speaker 2: went to my first jiu jitsu class for the year 331 00:15:07,400 --> 00:15:10,720 Speaker 2: and ended up in hospital with two fractured vertebrates. This 332 00:15:10,840 --> 00:15:13,440 Speaker 2: was one of those situations where I felt awkwardly, but 333 00:15:13,520 --> 00:15:16,320 Speaker 2: I mean good spirits because I feel grateful I can walk. 334 00:15:16,600 --> 00:15:19,240 Speaker 2: Isn't that just that? You know? For influencers, life is content, 335 00:15:19,320 --> 00:15:22,920 Speaker 2: content is life. Well, for some background, Kurt does have 336 00:15:22,960 --> 00:15:25,560 Speaker 2: a black belt in Japanese jiu jitsu, and when he 337 00:15:25,600 --> 00:15:28,040 Speaker 2: first started dating Sarah, he competed in a lot of 338 00:15:28,080 --> 00:15:31,040 Speaker 2: competitions and it seemed like a big part of his life. 339 00:15:31,320 --> 00:15:33,400 Speaker 2: And it has been well documented for the past four 340 00:15:33,480 --> 00:15:36,280 Speaker 2: years that Kurt has been struggling from what they sort 341 00:15:36,320 --> 00:15:39,680 Speaker 2: of have termed a mystery illness. His latest diagnosis, which 342 00:15:39,680 --> 00:15:41,840 Speaker 2: we have talked about in a previous episode, is a 343 00:15:41,840 --> 00:15:45,120 Speaker 2: condition called fibroat Malaysia, and that means that due to 344 00:15:45,160 --> 00:15:48,560 Speaker 2: his health condition, he has been unable to train a lot. However, 345 00:15:48,640 --> 00:15:50,840 Speaker 2: Sarah said that she has been encouraging him to get 346 00:15:50,880 --> 00:15:53,120 Speaker 2: back into things and start working out. So this was 347 00:15:53,160 --> 00:15:56,400 Speaker 2: his first session back not a great start, I would say. 348 00:15:56,600 --> 00:15:57,400 Speaker 1: I was really. 349 00:15:57,200 --> 00:15:59,440 Speaker 2: Interested to see how Sarah would react to this news, 350 00:15:59,440 --> 00:16:01,800 Speaker 2: because obviously it's news that no one wants to hear, 351 00:16:02,200 --> 00:16:05,359 Speaker 2: and she jumped onto her Instagram to share her experience, 352 00:16:05,400 --> 00:16:08,200 Speaker 2: and she started with my husband has broken his back 353 00:16:08,600 --> 00:16:10,840 Speaker 2: and I was like, wow, that is so jarring because 354 00:16:11,280 --> 00:16:14,000 Speaker 2: we didn't know what the diagnosis was. And she said 355 00:16:14,040 --> 00:16:16,880 Speaker 2: she was up and about doing her normal routine and 356 00:16:16,920 --> 00:16:18,960 Speaker 2: they were really missing Kurt because he was the rock 357 00:16:19,000 --> 00:16:19,600 Speaker 2: of the house. 358 00:16:19,920 --> 00:16:21,600 Speaker 1: So she relayed the dreaded. 359 00:16:21,240 --> 00:16:23,440 Speaker 2: Phone call she received from Kurt and the ambulance, and 360 00:16:23,480 --> 00:16:25,840 Speaker 2: she'd explained that Fox was really excited to hear how 361 00:16:25,880 --> 00:16:28,160 Speaker 2: the session had gone, so she let him stay up 362 00:16:28,240 --> 00:16:30,600 Speaker 2: late to hear how it all went, and sadly, she 363 00:16:30,640 --> 00:16:32,840 Speaker 2: got a phone call instead from Kurt saying he was 364 00:16:32,880 --> 00:16:35,640 Speaker 2: in an ambulance headed to the hospital. And Sarah said 365 00:16:35,680 --> 00:16:38,280 Speaker 2: she instantly thought about the worst case scenario, but didn't 366 00:16:38,280 --> 00:16:40,640 Speaker 2: want to ask too many negative questions and wanted to 367 00:16:40,680 --> 00:16:43,120 Speaker 2: be a source of positive energy. So at the time, 368 00:16:43,200 --> 00:16:45,880 Speaker 2: Sarah confirmed in the real that Kurt couldn't walk, but 369 00:16:45,960 --> 00:16:48,160 Speaker 2: he could feel his legs and wiggle his toes, which 370 00:16:48,160 --> 00:16:50,400 Speaker 2: I'm sure was an immense relief. I did find this 371 00:16:50,440 --> 00:16:53,280 Speaker 2: a strange way to break the news, because generally, when 372 00:16:53,320 --> 00:16:56,520 Speaker 2: something like this happens, I feel like you might want 373 00:16:56,560 --> 00:16:59,560 Speaker 2: the time to take in what has happened, and also 374 00:16:59,640 --> 00:17:02,080 Speaker 2: the time to make sure that you actually have the 375 00:17:02,160 --> 00:17:05,840 Speaker 2: right diagnosis from the doctor and you know what's going on. Personally, 376 00:17:05,880 --> 00:17:08,040 Speaker 2: I wouldn't want to go public with news like this 377 00:17:08,160 --> 00:17:11,640 Speaker 2: before I know what's actually happening, because, particularly with her, 378 00:17:11,800 --> 00:17:13,479 Speaker 2: a lot of people are interested in her life. She 379 00:17:13,520 --> 00:17:16,119 Speaker 2: also has a lot of trolls, and I just think 380 00:17:16,280 --> 00:17:19,159 Speaker 2: I wouldn't want that sort of speculation circling around. I 381 00:17:19,520 --> 00:17:22,159 Speaker 2: was really surprised by this real I have noticed that 382 00:17:22,200 --> 00:17:25,320 Speaker 2: Sarah is trying to transition across onto TikTok, and I 383 00:17:25,400 --> 00:17:27,640 Speaker 2: felt by her saying in the first couple of seconds, 384 00:17:27,880 --> 00:17:30,160 Speaker 2: my husband's broken his back, it was a way. 385 00:17:30,000 --> 00:17:31,000 Speaker 1: To hook people in. 386 00:17:31,359 --> 00:17:33,280 Speaker 2: If I was her, I probably would have started with 387 00:17:33,359 --> 00:17:36,240 Speaker 2: more of the positive that we're really excited that Kurt 388 00:17:36,240 --> 00:17:38,679 Speaker 2: can feel his toes and that you know he's making 389 00:17:38,720 --> 00:17:41,360 Speaker 2: strides in his recovery. You've got to remember, Kay, this 390 00:17:41,480 --> 00:17:44,199 Speaker 2: is her full time job. She's being a good content 391 00:17:44,240 --> 00:17:46,200 Speaker 2: creator by sharing about it. No one's gonna watch the 392 00:17:46,240 --> 00:17:48,240 Speaker 2: TikTok if she says, oh, by the way, Kurt's fine 393 00:17:48,320 --> 00:17:51,400 Speaker 2: and this is what happened. That's the way these tiktoks work. 394 00:17:51,520 --> 00:17:54,720 Speaker 2: Remember the Barkers saf from Barker's brother Casey. He had 395 00:17:54,720 --> 00:17:58,359 Speaker 2: a heart attack. They all posted about it after knowing 396 00:17:58,400 --> 00:18:01,879 Speaker 2: he was fine. Sarah knew Kurt was fine. Amy, that's incorrect. 397 00:18:01,920 --> 00:18:04,639 Speaker 2: The timing is very different. The Barkers shared the news. 398 00:18:04,840 --> 00:18:06,800 Speaker 2: I think it was like a week or two after 399 00:18:06,880 --> 00:18:09,120 Speaker 2: Casey had his heart attack. It's not like they were 400 00:18:09,560 --> 00:18:12,560 Speaker 2: live tiktoking the day of or the day after and 401 00:18:12,600 --> 00:18:16,080 Speaker 2: doing updates from his bed in hospital. But Sarah also 402 00:18:16,160 --> 00:18:18,280 Speaker 2: didn't know that Kurt was fine at that time. And 403 00:18:18,320 --> 00:18:19,960 Speaker 2: I'm not trying to throw shade at her because I 404 00:18:19,960 --> 00:18:22,320 Speaker 2: know this would have been a very scary moment. I'm 405 00:18:22,400 --> 00:18:25,560 Speaker 2: just sitting here putting myself in the shoes of someone 406 00:18:25,640 --> 00:18:28,919 Speaker 2: whose husband has had a severe accident, and personally, I 407 00:18:28,920 --> 00:18:31,560 Speaker 2: wouldn't feel happy to share about it until. 408 00:18:31,600 --> 00:18:33,240 Speaker 1: I knew what had actually happened. 409 00:18:33,280 --> 00:18:36,480 Speaker 2: Now. On Sunday, Kurt appeared on his Instagram story explaining 410 00:18:36,560 --> 00:18:39,840 Speaker 2: exactly what happened. So he said that his opponent forced 411 00:18:39,880 --> 00:18:42,840 Speaker 2: him into a sitting position and then slammed his full 412 00:18:43,000 --> 00:18:46,560 Speaker 2: weight down on his shoulders. Kurt then heard a loud crack. 413 00:18:46,840 --> 00:18:47,680 Speaker 2: Here's what he said. 414 00:18:48,880 --> 00:18:51,679 Speaker 3: I just remember like thinking in that like first like 415 00:18:51,800 --> 00:18:54,400 Speaker 3: thirty seconds, like oh my gosh, like this is it? 416 00:18:54,480 --> 00:18:57,440 Speaker 3: Like have I like have I if I can feel 417 00:18:57,440 --> 00:18:59,160 Speaker 3: my toes. It took me a little bit of time 418 00:18:59,200 --> 00:19:01,639 Speaker 3: to like build up the courage to like wiggle my feet, 419 00:19:01,880 --> 00:19:04,240 Speaker 3: and I wiggled my toes and then like that kind 420 00:19:04,280 --> 00:19:06,840 Speaker 3: of gave me that reassurance of like Okay, I'm all right, 421 00:19:07,359 --> 00:19:08,520 Speaker 3: but I'm not out of it yet. 422 00:19:08,920 --> 00:19:12,280 Speaker 2: Now. Kurt revealed the diagnosis was two fractured vertebrae and 423 00:19:12,320 --> 00:19:14,600 Speaker 2: it's going to take him six weeks to recover from 424 00:19:14,600 --> 00:19:17,840 Speaker 2: his injury. He said he can't actually lift anything, including 425 00:19:17,880 --> 00:19:19,520 Speaker 2: his ten month old son, Malachi. 426 00:19:19,840 --> 00:19:20,680 Speaker 1: Here's what he said. 427 00:19:21,800 --> 00:19:25,000 Speaker 3: You know, it was an absolute freak accidents. No one's fault, literally, 428 00:19:25,000 --> 00:19:28,359 Speaker 3: no one's fault. You know, God was definitely present on 429 00:19:28,480 --> 00:19:31,199 Speaker 3: that day. You know, I could have walked away so 430 00:19:31,280 --> 00:19:34,600 Speaker 3: much worse. So I'm feeling quite grateful to be able 431 00:19:34,640 --> 00:19:36,480 Speaker 3: to be home, to be able to be walking around 432 00:19:36,600 --> 00:19:40,240 Speaker 3: right now. So a few people have damned me asking 433 00:19:40,280 --> 00:19:44,040 Speaker 3: me why I got a new ring, which is understandably confusing, 434 00:19:44,160 --> 00:19:46,320 Speaker 3: but it's actually a cute little story, so I thought 435 00:19:46,320 --> 00:19:47,000 Speaker 3: I would share it. 436 00:19:47,680 --> 00:19:50,880 Speaker 2: Influenza Bech Lomas, who got engaged in Las Vegas five 437 00:19:50,920 --> 00:19:54,199 Speaker 2: months ago, sparked confusion when she posted a photo of 438 00:19:54,240 --> 00:19:55,560 Speaker 2: her new engagement ring. 439 00:19:55,680 --> 00:19:56,640 Speaker 1: So what happened? 440 00:19:56,800 --> 00:19:58,560 Speaker 2: Well, before we get into it, I want to preface 441 00:19:58,560 --> 00:20:01,640 Speaker 2: that beck Lomas is an influen I really enjoy following. 442 00:20:01,640 --> 00:20:04,440 Speaker 2: She seems to keep it really real on her stories. 443 00:20:04,440 --> 00:20:07,040 Speaker 2: And she's also an influencer who actually has a nine 444 00:20:07,040 --> 00:20:10,400 Speaker 2: to five job, so she works as a social media expert. 445 00:20:10,560 --> 00:20:12,640 Speaker 1: Also in a completely different face for influence. 446 00:20:12,720 --> 00:20:14,399 Speaker 2: Well, but at least she actually has a job, I 447 00:20:14,520 --> 00:20:16,920 Speaker 2: mean at a workplace, So she works as a social 448 00:20:16,920 --> 00:20:20,240 Speaker 2: media expert at a workplace. And I also really love 449 00:20:20,320 --> 00:20:23,119 Speaker 2: she's always does these nail updates because she seems to 450 00:20:23,160 --> 00:20:26,280 Speaker 2: always get either really hideous nails done or they seem 451 00:20:26,320 --> 00:20:29,399 Speaker 2: to chip immediately. Oh not a good promo for her 452 00:20:29,480 --> 00:20:32,679 Speaker 2: nail self. No, definitely not anyway, I digress. So I 453 00:20:32,800 --> 00:20:35,359 Speaker 2: was really excited to see that Bet got engaged to 454 00:20:35,400 --> 00:20:38,600 Speaker 2: her longtime partner Josh Klein in Las Vegas in September, 455 00:20:38,800 --> 00:20:41,600 Speaker 2: and it was extra special because they recently had lost 456 00:20:41,640 --> 00:20:44,320 Speaker 2: their beautiful golden retriever, Hanslow, who. 457 00:20:44,200 --> 00:20:46,200 Speaker 1: Sadly got hit by a car at a dog park. 458 00:20:46,280 --> 00:20:47,600 Speaker 2: So if you keep trying to bring this up to 459 00:20:47,600 --> 00:20:49,840 Speaker 2: me and I can't as a mother of two golden retrievers, 460 00:20:49,840 --> 00:20:51,679 Speaker 2: I can't even think about it, So please move on 461 00:20:51,720 --> 00:20:54,280 Speaker 2: to the good news. Yeah. So, when Beck announced the engagement, 462 00:20:54,320 --> 00:20:56,639 Speaker 2: she posted a photo of her and Josh kissing in 463 00:20:56,640 --> 00:20:58,880 Speaker 2: front of a pool. However, I thought it was really 464 00:20:58,920 --> 00:21:00,919 Speaker 2: weird at the time because we didn't get much of 465 00:21:00,920 --> 00:21:03,520 Speaker 2: a look at the ring, and of course influences are 466 00:21:03,560 --> 00:21:06,439 Speaker 2: known for flashing their rings all over social media and 467 00:21:06,520 --> 00:21:10,159 Speaker 2: usually having brown collaborations with jewelers. So a couple of 468 00:21:10,240 --> 00:21:13,720 Speaker 2: days later, this gold solitaire ring appeared in her photos, 469 00:21:13,880 --> 00:21:16,160 Speaker 2: but there was no mention of it. And if I'm 470 00:21:16,200 --> 00:21:19,399 Speaker 2: being completely honest, I was a little underwhelmed by the 471 00:21:19,520 --> 00:21:22,280 Speaker 2: ring and I actually was quite shocked, and it sort 472 00:21:22,280 --> 00:21:24,280 Speaker 2: of made me like her more though, because I thought, wow, 473 00:21:24,320 --> 00:21:27,280 Speaker 2: she's very modest. So fast forward five months and out 474 00:21:27,320 --> 00:21:29,800 Speaker 2: of the blue, Beck posted a photo of her new 475 00:21:29,920 --> 00:21:33,439 Speaker 2: engagement ring, and to be fair, it is way nicer 476 00:21:33,480 --> 00:21:36,840 Speaker 2: than the other ring. It's this square diamond. It's absolutely stunning, 477 00:21:37,160 --> 00:21:40,360 Speaker 2: way more her vibe, and she captioned it it's arrived 478 00:21:40,400 --> 00:21:43,639 Speaker 2: and tagged the jeweler. Now, this led followers to speculate 479 00:21:43,760 --> 00:21:45,440 Speaker 2: that Beck had traded the old. 480 00:21:45,280 --> 00:21:47,120 Speaker 1: Ring in because she didn't like it. 481 00:21:47,440 --> 00:21:49,240 Speaker 2: And this is definitely what I thought it had happened to. 482 00:21:49,560 --> 00:21:52,080 Speaker 2: So Beck appeared on her stories to explain what had 483 00:21:52,119 --> 00:21:54,639 Speaker 2: happened to the old ring. Now, this story has a 484 00:21:54,680 --> 00:21:57,119 Speaker 2: few parts. So a week after their dog hands they 485 00:21:57,240 --> 00:21:59,600 Speaker 2: passed away, Beck and Josh were out to dinner for 486 00:21:59,640 --> 00:22:02,280 Speaker 2: her birth and Josh went to the bathroom at the 487 00:22:02,320 --> 00:22:05,240 Speaker 2: restaurant and found a heart shaped ring which was wrapped 488 00:22:05,320 --> 00:22:07,440 Speaker 2: up in a tissue. Now, he thought that this ring 489 00:22:07,520 --> 00:22:09,679 Speaker 2: was expensive, despite the fact that it was clearly a 490 00:22:09,680 --> 00:22:12,320 Speaker 2: prop ring. It looked almost like a child's ring. So 491 00:22:12,480 --> 00:22:14,520 Speaker 2: they let the restaurant know and no one ended up 492 00:22:14,520 --> 00:22:16,679 Speaker 2: claiming the ring, so they kept it. Beck said that 493 00:22:16,720 --> 00:22:19,040 Speaker 2: finding this ring was a really bright moment in a 494 00:22:19,160 --> 00:22:22,360 Speaker 2: very dark time that they're experiencing. So when Josh proposed 495 00:22:22,359 --> 00:22:26,040 Speaker 2: in Las Vegas, he did so with this heart shaped ring. However, 496 00:22:26,160 --> 00:22:28,479 Speaker 2: Beck said that she didn't want to walk around with 497 00:22:28,560 --> 00:22:30,320 Speaker 2: this ring on her finger, because it's clear that it 498 00:22:30,400 --> 00:22:33,159 Speaker 2: wasn't a proper engagement ring. So on their trip they 499 00:22:33,160 --> 00:22:36,240 Speaker 2: went to Pandora bought this gold solitaire ring and she's 500 00:22:36,280 --> 00:22:38,480 Speaker 2: been using it ever since. But the thing that I 501 00:22:38,560 --> 00:22:40,960 Speaker 2: find so weird is why didn't she just clarify that 502 00:22:41,000 --> 00:22:41,880 Speaker 2: this was a prop ring. 503 00:22:42,000 --> 00:22:42,639 Speaker 1: I don't get it. 504 00:22:42,720 --> 00:22:44,440 Speaker 2: I just think maybe it didn't cross her mind because 505 00:22:44,480 --> 00:22:48,080 Speaker 2: when you're sharing your engagement news, you're generally writing a 506 00:22:48,080 --> 00:22:51,239 Speaker 2: heartfelt message about the proposal, and I'm sorry you as 507 00:22:51,280 --> 00:22:52,920 Speaker 2: a couple, you're not going to put ps this is 508 00:22:52,920 --> 00:22:55,200 Speaker 2: a prop ring. I'm sorry. I totally disagree. I feel 509 00:22:55,200 --> 00:22:58,040 Speaker 2: like it, particularly with influencers, it's all about the ring. 510 00:22:58,240 --> 00:23:00,480 Speaker 2: It's doing a photoshoot to show off the ring, see 511 00:23:00,480 --> 00:23:02,720 Speaker 2: how good it looks. I think that maybe because she 512 00:23:02,800 --> 00:23:05,080 Speaker 2: is an influencer, she could have easily jumped on her 513 00:23:05,119 --> 00:23:07,280 Speaker 2: story and said, oh wow, my partner proposed to me 514 00:23:07,320 --> 00:23:09,760 Speaker 2: with this beautiful sentimental ring, and we're going to start 515 00:23:09,760 --> 00:23:11,840 Speaker 2: looking for a new ring, because I feel like that 516 00:23:11,880 --> 00:23:14,399 Speaker 2: would probably get jewelers interested and they could do a 517 00:23:14,480 --> 00:23:16,439 Speaker 2: brand deal. Maybe she didn't want people to think she 518 00:23:16,480 --> 00:23:18,960 Speaker 2: was fishing for some sort of trand deal. I suddenly 519 00:23:19,000 --> 00:23:22,000 Speaker 2: feel less bad because for months now her ring has 520 00:23:22,040 --> 00:23:24,160 Speaker 2: been bothering me because I keep looking at it, and 521 00:23:24,520 --> 00:23:26,159 Speaker 2: even though it was like a fine sized ring, it 522 00:23:26,200 --> 00:23:26,960 Speaker 2: was just a normal ring. 523 00:23:27,040 --> 00:23:28,440 Speaker 1: I just could I just hated it. 524 00:23:28,720 --> 00:23:30,760 Speaker 2: I don't know, like no offense of Pandora. I love Pandora, 525 00:23:30,800 --> 00:23:32,720 Speaker 2: but the way that it sat on her finger, I 526 00:23:32,760 --> 00:23:35,159 Speaker 2: was like, as if her partner's picked that. But it 527 00:23:35,240 --> 00:23:36,880 Speaker 2: kind of all does make a bit more sense now 528 00:23:36,880 --> 00:23:39,000 Speaker 2: that she designed her own, because I don't know if 529 00:23:39,040 --> 00:23:41,280 Speaker 2: you guys know this, but Beck has been married before, 530 00:23:41,320 --> 00:23:43,760 Speaker 2: so she got engaged when she was twenty and I 531 00:23:43,840 --> 00:23:46,680 Speaker 2: wonder if her ring was a little bit underwhelming then. 532 00:23:47,080 --> 00:23:50,280 Speaker 2: So that's made her tell her fiance that I want 533 00:23:50,280 --> 00:23:52,199 Speaker 2: to design the ring. Yeah, I can see that. I 534 00:23:52,200 --> 00:23:54,199 Speaker 2: can feel like the second time you like, nope, I 535 00:23:54,240 --> 00:23:56,080 Speaker 2: want this, and I'm happy to say this is what 536 00:23:56,119 --> 00:23:56,760 Speaker 2: I want. 537 00:23:57,359 --> 00:24:00,200 Speaker 3: Come with me to day do this Julian Open Women's Fine. 538 00:24:00,320 --> 00:24:02,080 Speaker 2: I was lucky enough to be invited by Married with 539 00:24:02,080 --> 00:24:05,360 Speaker 2: bon Void Form Master Chef contestant caran Ong has hit 540 00:24:05,440 --> 00:24:08,840 Speaker 2: back at criticism over last year's Target dinner party debacle. 541 00:24:09,240 --> 00:24:10,200 Speaker 1: So what's happened? 542 00:24:10,520 --> 00:24:13,040 Speaker 2: Well, Khan was at an influencer event at the Australian 543 00:24:13,160 --> 00:24:16,600 Speaker 2: Open and posted a selfie to his Instagram story where 544 00:24:16,640 --> 00:24:19,560 Speaker 2: he was posing with fellow influencers jar Dae Tunci, her 545 00:24:19,640 --> 00:24:23,720 Speaker 2: husband Lockie Brickey, and also Sarah Davidson. Now. In the caption, 546 00:24:23,880 --> 00:24:26,359 Speaker 2: he wrote, they get paid to hang out with me 547 00:24:26,760 --> 00:24:28,879 Speaker 2: for those who aren't keeping up. This comment is in 548 00:24:28,880 --> 00:24:31,760 Speaker 2: reference to the Target gifting segment, which we reported on 549 00:24:31,840 --> 00:24:34,919 Speaker 2: in December. So in early December, Khan was paid by 550 00:24:34,960 --> 00:24:37,959 Speaker 2: Target to host a number of Christmas dinner parties and 551 00:24:38,000 --> 00:24:41,200 Speaker 2: his whole house was decked out in Target furniture and homewares, 552 00:24:41,480 --> 00:24:45,320 Speaker 2: and guests even receives stockings full of gifts from Target. Now. 553 00:24:45,359 --> 00:24:48,160 Speaker 2: The who's who of the influencer world was in attendance 554 00:24:48,240 --> 00:24:51,119 Speaker 2: at these events, including jar Day Tunci, who was flown 555 00:24:51,160 --> 00:24:54,560 Speaker 2: over from Sydney to attend, Sarah Davidson, Kick founder Steph 556 00:24:54,640 --> 00:24:58,199 Speaker 2: Glear Smith and Laura Henshaw, Math's couple, Martha Calafetitis and 557 00:24:58,240 --> 00:25:02,520 Speaker 2: Michael Brunelli, former Big Brother contestant Tully Smyth, Olivia Rodgers, 558 00:25:02,520 --> 00:25:05,920 Speaker 2: and also The Bachelor's Matt Agnew. Now, since this segment, 559 00:25:06,040 --> 00:25:08,360 Speaker 2: you guys, have not stopped going on about getting those 560 00:25:08,400 --> 00:25:12,080 Speaker 2: Target cups, shopping the Target. 561 00:25:11,800 --> 00:25:12,840 Speaker 1: Like I just want those cups. 562 00:25:13,000 --> 00:25:16,000 Speaker 2: So clearly the event did some good for Target. Well, 563 00:25:16,040 --> 00:25:17,720 Speaker 2: it seemed like you had to have a blue tick 564 00:25:17,760 --> 00:25:21,040 Speaker 2: to attend this event. However, there were blurred lines around 565 00:25:21,080 --> 00:25:24,760 Speaker 2: ad disclosure, so the guests didn't include any ad disclosure, 566 00:25:24,840 --> 00:25:27,119 Speaker 2: with many later saying they weren't paid but wanted to 567 00:25:27,160 --> 00:25:31,159 Speaker 2: attend their friend Kahnes event to support him. It was clear, however, 568 00:25:31,280 --> 00:25:33,639 Speaker 2: that Ja Dae Tunci was paid to attend, as she 569 00:25:33,760 --> 00:25:36,280 Speaker 2: was flown over from Sydney to Melbourne and stayed at 570 00:25:36,320 --> 00:25:39,640 Speaker 2: the Crown Hotels. Yeah. The Target team even put out 571 00:25:39,640 --> 00:25:42,560 Speaker 2: a fruit platter and a personalized note welcoming her to 572 00:25:42,640 --> 00:25:45,240 Speaker 2: the event, so it was very odd that she didn't 573 00:25:45,240 --> 00:25:48,640 Speaker 2: have ad or sponsored content anywhere in this Target campaign. 574 00:25:49,040 --> 00:25:51,320 Speaker 2: It is quite clear Calm was trying to poke fun 575 00:25:51,880 --> 00:25:54,679 Speaker 2: at the Target influence a segment we did, but it 576 00:25:54,720 --> 00:25:56,359 Speaker 2: was a bit of an odd time to do it 577 00:25:56,440 --> 00:25:59,520 Speaker 2: while he's at another sponsored event. Yeah, because they weren't 578 00:25:59,560 --> 00:26:03,679 Speaker 2: out a dinner together or watching TV at a friend's place. 579 00:26:03,920 --> 00:26:05,840 Speaker 1: They were at a sponsored events. 580 00:26:05,520 --> 00:26:09,320 Speaker 2: So another sponsored so basically they are being paid to 581 00:26:09,320 --> 00:26:11,560 Speaker 2: hang out with. Yeah. So a number of high profile 582 00:26:11,600 --> 00:26:15,399 Speaker 2: Melbourne influencers and personalities were invited by Mariott Bonvoy to 583 00:26:15,400 --> 00:26:18,400 Speaker 2: attend the women's tennis final. Now, Khan and his Blue 584 00:26:18,400 --> 00:26:21,399 Speaker 2: Tick friends joined Laura Henshaw and the Shameless Girls and 585 00:26:21,440 --> 00:26:24,960 Speaker 2: a host of others at an exclusive luncheon where Ashbarty spoke, 586 00:26:25,119 --> 00:26:27,159 Speaker 2: and they also received tickets to the tennis where they 587 00:26:27,200 --> 00:26:29,679 Speaker 2: sat very close to the action. They were even brought 588 00:26:29,720 --> 00:26:32,120 Speaker 2: onto the court at one stage at the end when 589 00:26:32,160 --> 00:26:34,520 Speaker 2: the trophy ceremony was going on. So these were very 590 00:26:34,560 --> 00:26:36,760 Speaker 2: sought after tickets. They had a look because I went 591 00:26:36,800 --> 00:26:39,720 Speaker 2: to the OZ Open and I was looking for my 592 00:26:39,880 --> 00:26:42,480 Speaker 2: cheap nosebleed tickets and I saw there were tickets for 593 00:26:42,520 --> 00:26:45,600 Speaker 2: eight thousand dollars to sit court side. So can I imagine, 594 00:26:45,880 --> 00:26:48,920 Speaker 2: like this is the final, those tickets would have been 595 00:26:48,960 --> 00:26:51,720 Speaker 2: so expensive too. Jade seemed to be abiding by the 596 00:26:51,760 --> 00:26:54,480 Speaker 2: new rules, and she included hashtag ad in her story, 597 00:26:54,520 --> 00:26:56,600 Speaker 2: so it was clear that it was a sponsorship opportunity 598 00:26:56,600 --> 00:26:59,960 Speaker 2: for her. The others seemed to be gifted the experience, 599 00:27:00,040 --> 00:27:01,760 Speaker 2: and I just thought it was a weird place to 600 00:27:01,800 --> 00:27:04,840 Speaker 2: be taking a swipe because you're literally at a branded 601 00:27:04,880 --> 00:27:08,479 Speaker 2: event that you're being gifted to be at, and you're saying, oh, 602 00:27:08,520 --> 00:27:11,679 Speaker 2: these are my friends, and then suddenly everyone's using hashtag gifted, 603 00:27:11,720 --> 00:27:14,320 Speaker 2: hashtag ad because the A Triple C is cracking down 604 00:27:14,320 --> 00:27:16,639 Speaker 2: on influence. He is a bit of a joker, can't 605 00:27:16,680 --> 00:27:19,440 Speaker 2: like he does actually come across as a nice pot. 606 00:27:19,480 --> 00:27:21,600 Speaker 2: Doesn't think he seems like the loveliest guy. I just 607 00:27:21,640 --> 00:27:23,879 Speaker 2: thought it was a bit of a strange thing to 608 00:27:23,920 --> 00:27:26,200 Speaker 2: put up. Well, Joe's tone doesn't come across like I 609 00:27:26,240 --> 00:27:28,000 Speaker 2: can imagine it being funny, but as you said, it 610 00:27:28,080 --> 00:27:30,200 Speaker 2: probably wasn't the right time to actually post that kind 611 00:27:30,200 --> 00:27:32,959 Speaker 2: of content. Well, it fell flat because it was like 612 00:27:33,160 --> 00:27:34,440 Speaker 2: making a gibe. 613 00:27:34,119 --> 00:27:36,399 Speaker 1: About it when it was actually true. Yeah, do you 614 00:27:36,480 --> 00:27:37,560 Speaker 1: know what? I also noticed? 615 00:27:37,600 --> 00:27:40,760 Speaker 2: So the Shameless girls were seated in quite close proximity 616 00:27:40,800 --> 00:27:43,400 Speaker 2: to jar Da Tunci, which would have been quite awkward 617 00:27:43,440 --> 00:27:46,480 Speaker 2: because last year they did do a segment on the 618 00:27:46,480 --> 00:27:49,280 Speaker 2: whole Honeymoon scandal, and word on the street is that 619 00:27:49,359 --> 00:27:52,639 Speaker 2: jar Day actually blocked the girls after their segment, so 620 00:27:52,880 --> 00:27:54,920 Speaker 2: it might have been quite a frosty reception. They might 621 00:27:54,960 --> 00:27:57,080 Speaker 2: have to add her to their pass baskets because most 622 00:27:57,119 --> 00:28:00,160 Speaker 2: of Melbourne's influencers are in there at the moment, so 623 00:28:00,160 --> 00:28:03,080 Speaker 2: so awkward. Can imagine getting up to get like your 624 00:28:03,240 --> 00:28:05,200 Speaker 2: ice cream from the shop. 625 00:28:05,320 --> 00:28:08,119 Speaker 1: Well, no, they were seated a lunch and nay in 626 00:28:08,160 --> 00:28:10,160 Speaker 1: the shop. They're at the last Oh sorry, I. 627 00:28:10,080 --> 00:28:12,000 Speaker 2: Thought you meant in the stand. No, no, no, they 628 00:28:12,040 --> 00:28:13,760 Speaker 2: were sitting at the lunch and with it. 629 00:28:14,119 --> 00:28:14,320 Speaker 3: Yeah. 630 00:28:14,400 --> 00:28:15,200 Speaker 1: Jar Day was like a. 631 00:28:15,119 --> 00:28:17,960 Speaker 2: Couple of seats down from Michelle. God, that would have 632 00:28:17,960 --> 00:28:19,920 Speaker 2: been great people watching. Do you know what I find 633 00:28:19,920 --> 00:28:23,000 Speaker 2: strange that jar Day is always the influencer who is 634 00:28:23,040 --> 00:28:23,880 Speaker 2: flown over and. 635 00:28:23,840 --> 00:28:25,560 Speaker 1: Paid to attendees are Well. 636 00:28:25,560 --> 00:28:27,720 Speaker 2: I think that's all we've got time for today. Thank 637 00:28:27,720 --> 00:28:30,159 Speaker 2: you so much for listening to another episode of Outspoken. 638 00:28:30,240 --> 00:28:32,000 Speaker 2: If you have enjoyed it, could you please make sure 639 00:28:32,040 --> 00:28:35,199 Speaker 2: you are subscribed on Spotify and also Apple Podcasts and 640 00:28:35,240 --> 00:28:37,359 Speaker 2: make sure you recommend it to a friend. And just 641 00:28:37,400 --> 00:28:40,120 Speaker 2: a shout out to Emily in our Facebook community. She 642 00:28:40,400 --> 00:28:43,440 Speaker 2: shared a photo of her at a Hen's Day and 643 00:28:43,560 --> 00:28:46,200 Speaker 2: one of her friends made her a penis pinada. So 644 00:28:46,320 --> 00:28:48,960 Speaker 2: I actually put up a penis pinada tutorial on my 645 00:28:49,080 --> 00:28:52,600 Speaker 2: Instagram after Kate's Hen's party. Her friend has made an 646 00:28:52,720 --> 00:28:54,840 Speaker 2: epic penis Pinard. I've got to say, I think it's 647 00:28:54,840 --> 00:28:56,960 Speaker 2: better than the one I did. Yeah, I really love 648 00:28:57,000 --> 00:28:59,200 Speaker 2: the color she's done. She's really gone with the theme. 649 00:28:59,280 --> 00:29:01,840 Speaker 2: She's elev the penis pinata that you did, I have 650 00:29:01,920 --> 00:29:03,560 Speaker 2: to do so. I felt so proud seeing it. I 651 00:29:03,560 --> 00:29:05,440 Speaker 2: was like, this is amazing, So thank you so much 652 00:29:05,480 --> 00:29:07,440 Speaker 2: for sharing that. So if you aren't a member of 653 00:29:07,480 --> 00:29:11,120 Speaker 2: our community, go onto Facebook, search Outspoken the podcast community, 654 00:29:11,200 --> 00:29:14,440 Speaker 2: and follow. This podcast was recorded on the traditional land 655 00:29:14,520 --> 00:29:16,960 Speaker 2: of the Ghana people of the Adelaide Plains. We pay 656 00:29:17,000 --> 00:29:18,640 Speaker 2: respect to elders past and present