WEBVTT - G’s Hotline ☎️ Quick Fire Biz Q’s 0:00:00.400 --> 0:00:04.480 The Rise and Conquer Podcast acknowledges the traditional custodians of 0:00:04.519 --> 0:00:07.680 the land which this episode is being recorded, the Yugen 0:00:07.720 --> 0:00:12.200 Bay region. We further acknowledge country throughout Australia and their 0:00:12.200 --> 0:00:16.000 connections to land, sea and community. We pay our respect 0:00:16.040 --> 0:00:19.640 to their elders past and present and extend that respect 0:00:19.680 --> 0:00:33.320 to all Aboriginal and terrestrid Islander peoples today. Hello and 0:00:33.400 --> 0:00:36.600 welcome back to the Rise and Conquer Podcasts. This is 0:00:36.600 --> 0:00:47.480 the podcast for ordinary people who want to do extraordinary things. 0:00:49.720 --> 0:00:53.560 If the company doesn't or the business doesn't have clarity 0:00:53.680 --> 0:00:56.120 and vision, it's not going to go anywhere. It's not 0:00:56.240 --> 0:00:59.840 going to have you know, the legs and the grit 0:01:00.320 --> 0:01:10.400 to keep up levelngth. Hello and welcome back to the 0:01:10.520 --> 0:01:13.679 Rise and concor Podcast. It is our fun Friday epps 0:01:13.680 --> 0:01:16.560 where you send in your life dilemmas and I provide 0:01:16.600 --> 0:01:21.640 you my very unqualified two cents on the situation. Well 0:01:21.680 --> 0:01:28.160 actually today it's not as unqualified because we are talking Bizinius. 0:01:28.920 --> 0:01:31.440 But before we get into the episode, I just wanted 0:01:31.440 --> 0:01:35.000 to say if you guys hadn't seen, we just released 0:01:35.080 --> 0:01:40.080 our very own rn C affirmation wall papers, so you 0:01:40.200 --> 0:01:44.560 may have seen these bread crumbed on my Insta. They 0:01:44.640 --> 0:01:48.440 are beautiful affirmations and they're completely free. So all you 0:01:48.480 --> 0:01:51.200 have to do is go to the website and use 0:01:51.280 --> 0:01:54.960 the code empower me and they're completely free. You just 0:01:55.040 --> 0:01:59.000 download that discount is automatically applied it checkout, so you 0:01:59.000 --> 0:02:01.840 shouldn't have any issues with that. And there is seven 0:02:02.080 --> 0:02:05.520 beautiful affirmations. Yeah, I just I think you guys are 0:02:05.520 --> 0:02:09.200 going to love them, so make sure you check them out. 0:02:09.600 --> 0:02:12.320 And today, guys, we have a bit of a spin 0:02:12.840 --> 0:02:17.880 and we are doing quick fire biz questions. So we 0:02:18.280 --> 0:02:21.400 did a Facebook thread and we ask you guys, what 0:02:21.520 --> 0:02:26.320 questions do you have about anything business related? And you 0:02:26.360 --> 0:02:30.560 guys had so many good questions. So literally I didn't 0:02:30.600 --> 0:02:33.639 know the questions. A tea just reads them straight from 0:02:33.840 --> 0:02:37.680 the thread and I just tell you instantly what comes. 0:02:37.440 --> 0:02:38.000 To my head. 0:02:38.080 --> 0:02:42.320 So I hope you like them. I hope they are helpful. 0:02:42.360 --> 0:02:46.440 So yeah, we chat about things like staff management KPIs 0:02:47.080 --> 0:02:50.000 being a boss when you know you're a people please 0:02:51.040 --> 0:02:54.840 put sand up, and even pricing in the current climate. 0:02:55.000 --> 0:02:59.760 But before we get into this hotline episode, but before 0:02:59.760 --> 0:03:05.040 we yet into that, let's wear weekly Recommendations. Hi A 0:03:05.120 --> 0:03:08.920 tier Hello, what is your reck this week? 0:03:09.360 --> 0:03:14.320 My recommendation this week is actually a comedy special on Netflix. 0:03:14.560 --> 0:03:20.519 It's called The King's Jester and the comedian I had 0:03:20.560 --> 0:03:23.920 watched previous episodes of a show he had on Netflix, 0:03:23.960 --> 0:03:26.800 but this was just like next level and he talks 0:03:26.880 --> 0:03:30.119 a lot about controversial topics, but in such an interesting 0:03:30.200 --> 0:03:34.560 way that I learned a lot. But it was very funny. Yeah, 0:03:34.880 --> 0:03:37.040 I highly recommend it. I really enjoyed it. 0:03:37.440 --> 0:03:43.400 We love a comedy. All Right, my reck for the week. 0:03:43.800 --> 0:03:48.000 I just want to say, if you guys listened to 0:03:48.120 --> 0:03:53.760 last Friday's Hotline, my recommendation was a show called what 0:03:53.920 --> 0:03:54.880 was the show called a Tier? 0:03:55.320 --> 0:03:57.160 Was it tell Me Lies? I think it was Tell 0:03:57.200 --> 0:04:00.760 Me Lies? Did you watch it? No? Okay, I haven't 0:04:00.760 --> 0:04:01.520 watched it yet. 0:04:01.480 --> 0:04:03.600 So guys, I can't remember if this was the week 0:04:03.640 --> 0:04:06.080 before or the week before that, but I gave you 0:04:06.120 --> 0:04:11.720 a recommendation Tell Me Lies on Stan and on Disney Plus. 0:04:11.800 --> 0:04:17.080 It was on Disney Plus. Excuse me, it was on 0:04:17.120 --> 0:04:21.640 Disney Plus. Thanks Ta Tia picking that up and in it, I. 0:04:21.560 --> 0:04:24.279 Was like, I love this TV show. It's so good. 0:04:24.880 --> 0:04:29.240 And then I described it as similar to like, you know, 0:04:29.640 --> 0:04:31.600 previous relationships with. 0:04:32.080 --> 0:04:34.400 My ex and then meeting Tim. 0:04:35.000 --> 0:04:38.279 I just want to say, you take it back. 0:04:38.680 --> 0:04:43.240 I take it back, So you take back the recommendation. No, no, 0:04:43.520 --> 0:04:44.520 So the TV show. 0:04:44.400 --> 0:04:51.400 Is great, drama, sex, you know, more drama. It's great, 0:04:51.480 --> 0:04:54.960 and we love a college TV show. I just want 0:04:54.960 --> 0:04:58.720 to say, because he turns out to be very problematic, oh, 0:04:59.080 --> 0:04:59.799 very toxic. 0:05:00.120 --> 0:05:02.520 You liked the character when you recommended it, Yeah, and. 0:05:02.480 --> 0:05:05.159 I was like, I get him, Like it's hard when 0:05:05.160 --> 0:05:06.920 you're just got out of a relationship and there's a 0:05:07.000 --> 0:05:09.760 new relationship. But no, he turns out to be very 0:05:09.760 --> 0:05:13.000 toxic and very manipulative. And I just don't want it 0:05:13.000 --> 0:05:15.720 on the record that I almost because do I say 0:05:15.760 --> 0:05:19.440 it's like, you know you like resonated with it, because yeah, 0:05:19.600 --> 0:05:20.880 I do not resonate. 0:05:21.480 --> 0:05:23.680 You resonate with him halfway through episode one? 0:05:24.240 --> 0:05:27.599 Yeah, like literally episode one. 0:05:27.920 --> 0:05:29.800 I just want to put that on the record. 0:05:29.560 --> 0:05:32.880 Because I would be so worried if someone listened to 0:05:32.960 --> 0:05:35.600 that recommendation when I watch it and then thought, oh 0:05:35.640 --> 0:05:41.400 my god, Georgie's fucked, Like Georgie's twisted, because like as 0:05:41.440 --> 0:05:45.000 it progressed, you see, because it almost goes back in time, 0:05:45.080 --> 0:05:47.800 like the first episode is like them now, and then 0:05:47.839 --> 0:05:50.679 you keep getting like visions from them back in college. 0:05:50.960 --> 0:05:52.320 Oh and then. 0:05:52.240 --> 0:05:55.000 Like as you keep getting them, you see how messed 0:05:55.080 --> 0:05:58.320 up he was. Yeah you well, yeah, just a lot 0:05:58.360 --> 0:06:03.200 of layers, lots happening, lots of interesting things, and I 0:06:03.240 --> 0:06:04.599 just wanted to put that on the record. 0:06:05.080 --> 0:06:07.000 Okay, what's your recommendation. 0:06:07.480 --> 0:06:10.640 Okay, I've got a new recommendation. It's a TV show, Jamie. 0:06:10.720 --> 0:06:12.599 I know you said we can't keep doing TV shows, 0:06:12.640 --> 0:06:17.160 but also it's my show, so Jamie's like, give us 0:06:17.160 --> 0:06:21.040 some education. I started watching Wait, have I recommended this 0:06:21.200 --> 0:06:22.039 The Handmaid's Tail? 0:06:22.560 --> 0:06:23.600 No? Oh my god. 0:06:24.360 --> 0:06:27.440 So Kate Jones stayed out of my house after the 0:06:27.480 --> 0:06:30.599 candy collection event and she was telling me about the 0:06:30.600 --> 0:06:33.680 show called The Handmaid's Tail. I had seen shorts and 0:06:33.760 --> 0:06:37.320 thought not so dark, not for me, because it looked 0:06:37.320 --> 0:06:39.440 like a period show and I'm not into that shit. 0:06:39.640 --> 0:06:42.960 I'm like, boring unless we're doing what's the one we want, Brigidon, 0:06:43.040 --> 0:06:44.840 unless we're doing bridgiton not. 0:06:45.080 --> 0:06:48.120 But you know what, everyone's like, I don't like period shows, 0:06:48.160 --> 0:06:50.000 and then they watch it. They're like, but it's so 0:06:50.320 --> 0:06:52.640 good and it's not just that one. 0:06:52.640 --> 0:06:54.760 They're all pretty good interesting. 0:06:55.000 --> 0:06:57.760 Okay, true, I actually haven't watched other ones, but I 0:06:57.760 --> 0:06:58.080 don't know. 0:06:58.160 --> 0:07:00.719 I'm like not interested in like that day and time. 0:07:01.480 --> 0:07:06.479 But I also don't like medieval stuff. Okay, so like, yeah, anyway, 0:07:06.560 --> 0:07:10.200 we're going off on attention in here. So Handmaid's Tale 0:07:10.240 --> 0:07:12.440 didn't really understand the whole concept. She explained it to 0:07:12.440 --> 0:07:14.480 me and was like, it's twisted. You've got to watch it. 0:07:15.600 --> 0:07:20.720 I'm like into season three. I serious joke, I'm onto 0:07:20.720 --> 0:07:22.400 season three. It's been two weeks. 0:07:22.680 --> 0:07:25.840 Yeah, so I literally and I you know, I don't 0:07:25.840 --> 0:07:28.640 go to bed past nine pm. I literally stay awake 0:07:29.000 --> 0:07:31.760 in sony ten pm. But still I stay awake and 0:07:31.800 --> 0:07:32.840 I have to watch the show. 0:07:32.920 --> 0:07:36.520 I'm so addicted. I think you've got to watch it 0:07:36.520 --> 0:07:38.320 a tear, you know what. I think. 0:07:38.320 --> 0:07:41.040 I started watching it when it first came out and 0:07:41.080 --> 0:07:42.720 then got half an episode in and. 0:07:42.800 --> 0:07:44.920 I was like, this is a bit much, but I'll 0:07:44.920 --> 0:07:48.400 give it a much. Yeah, but I just the bravery. 0:07:48.640 --> 0:07:51.520 I do think I would like it, the challenge, the 0:07:51.840 --> 0:07:52.280 I don't know. 0:07:52.920 --> 0:07:56.240 Halfway through season two, I honestly like turned it off 0:07:56.240 --> 0:07:58.200 and I was like, oh it's too dark. Yeah, making 0:07:58.240 --> 0:08:01.280 me sad, But then you keep watching, you keep pushing through, 0:08:01.600 --> 0:08:04.800 and then it I don't know, I'll give it a go. Yeah, anyway, 0:08:04.960 --> 0:08:09.400 so random. I'm really enjoying that. And it's very I've 0:08:09.440 --> 0:08:12.360 never been so engrossed in a TV show where I 0:08:12.400 --> 0:08:14.760 forget the time and don't look at my phone. 0:08:15.640 --> 0:08:19.440 That's what I say. It is like very engrossed. Interesting. 0:08:20.720 --> 0:08:24.480 Anyway, here are some hot fire biss. 0:08:33.559 --> 0:08:36.960 Alrighty, so on this episode, it's a little bit different 0:08:37.000 --> 0:08:39.800 to our normal hotlines. We were all having a chat 0:08:39.840 --> 0:08:43.559 in Facebook group and we had a lot of fun 0:08:43.760 --> 0:08:46.880 biz questions come through. So I thought Georgie would do 0:08:46.920 --> 0:08:50.880 a quick fire business hotline answer sess with. 0:08:50.880 --> 0:08:53.400 You all the things, all the things. 0:08:53.600 --> 0:08:57.520 Yeah, and guys, Georgie hasn't actually heard these questions yet, 0:08:57.559 --> 0:09:00.320 and I haven't really rephrased what was written, and I'm 0:09:00.440 --> 0:09:03.200 just reading out what people in the Facebook group are 0:09:03.200 --> 0:09:05.000 wanting to know. And if you do want to join 0:09:05.040 --> 0:09:08.960 the Facebook group, hop into the show notes and they 0:09:08.960 --> 0:09:09.800 should be link there. 0:09:09.800 --> 0:09:11.640 We'll pop a link there. Amazing. 0:09:11.880 --> 0:09:15.720 Yes, okay, so it's just like my first reactions, just 0:09:15.800 --> 0:09:17.720 like thirst intoitive thoughts. 0:09:17.920 --> 0:09:19.240 Yes, cool, let's do it. 0:09:19.480 --> 0:09:22.920 So the first one, this person would love to know 0:09:23.160 --> 0:09:28.600 about how you do staff reviews, set KPI's professional team development, 0:09:28.679 --> 0:09:31.440 and how you continue to nurture your team. 0:09:31.440 --> 0:09:35.840 I love this because it's so important. I was talking 0:09:36.000 --> 0:09:39.600 to a HR specialist the other day and she kind 0:09:39.640 --> 0:09:44.000 of said, you know, you can only go, especially if 0:09:44.040 --> 0:09:47.640 you're looking at scaling your company or just like scaling 0:09:47.679 --> 0:09:50.920 your business, you can only go as far as your team. 0:09:51.040 --> 0:09:54.520 Like that is going to be such a bottleneck. And 0:09:54.559 --> 0:09:57.400 also someone asked me the other day, like, what's the 0:09:57.440 --> 0:10:01.160 hardest part about business, and I said, people like, Yeah, 0:10:01.200 --> 0:10:05.760 to be very honest, it's you know, making sure your 0:10:05.800 --> 0:10:09.920 team is happy, making sure you know how to deal 0:10:10.040 --> 0:10:14.040 with each person and really like listen and make them 0:10:14.080 --> 0:10:17.800 feel seen because you're really only as good. 0:10:17.720 --> 0:10:21.640 As like your weakest link. Yeah, so not that there's 0:10:21.679 --> 0:10:24.439 any weeklings, but you know, if that makes sense. 0:10:24.800 --> 0:10:30.480 So in regards to KPIs, so each month I have 0:10:30.960 --> 0:10:35.280 so I actually have a weekly meeting with each person 0:10:35.559 --> 0:10:38.960 on because I in Naked Harvest, I'm quote unquote the 0:10:39.040 --> 0:10:45.360 creative director, So creative we're talking marketing, graphic design, obviously 0:10:45.400 --> 0:10:48.280 the influencer side of things. And then you know, Cooper 0:10:48.440 --> 0:10:53.760 is more logistics customer service warehouse, so we split those 0:10:54.000 --> 0:10:56.280 and he has a weekly meeting with his side. 0:10:56.360 --> 0:10:57.960 I have a weekly meeting. 0:10:57.679 --> 0:11:01.320 With mine, and so who I chat to is you know, Leah, 0:11:01.360 --> 0:11:05.560 she's Partnerships and PR, Kira, she's social Media. 0:11:05.720 --> 0:11:08.080 Mel is obviously our brand exec. 0:11:08.480 --> 0:11:12.360 So that's all things marketing, our graphic designers, and so 0:11:12.640 --> 0:11:14.160 just in that meeting, I just. 0:11:14.280 --> 0:11:17.080 Check up what are you focusing on this week. 0:11:17.120 --> 0:11:21.320 I think it's really important, as you know, a business owner, 0:11:21.400 --> 0:11:24.560 to have your finger on the pulse with everything and 0:11:24.760 --> 0:11:27.680 just know where your employees are, know where they're spending 0:11:27.760 --> 0:11:31.080 their time. I'm not a micromanager. I really love everyone 0:11:31.120 --> 0:11:32.720 to like go off and do that thing and do 0:11:32.800 --> 0:11:35.400 it in their way, but I do think it's very 0:11:35.400 --> 0:11:37.480 important to just like know what they're doing in their 0:11:37.559 --> 0:11:40.360 day to day and also if they're struggling with anything, 0:11:40.480 --> 0:11:44.160 is there anything that's you know, making them work. For example, 0:11:44.320 --> 0:11:46.840 something I was chatting to someone about was she was 0:11:46.880 --> 0:11:50.960 explaining she spent a lot of times just doing emails. Yeah, 0:11:50.960 --> 0:11:53.040 and she's like, it's wasting a lot of my time. 0:11:53.160 --> 0:11:56.480 I think we need to streamline this process. So if 0:11:56.520 --> 0:11:58.800 we didn't have you know, that weekly meaning where I 0:11:58.800 --> 0:12:00.520 can check and be like, you know, are you spending 0:12:00.559 --> 0:12:05.000 your time, what's not working? What is working? We streamline processes, 0:12:05.160 --> 0:12:08.280 we understand things a bit more, so it's really important. 0:12:08.320 --> 0:12:11.199 And then KPIs is a monthly thing for us. So 0:12:11.360 --> 0:12:14.920 every single month we set new KPIs and then we 0:12:15.000 --> 0:12:17.200 have a meeting at the end of the month where 0:12:17.240 --> 0:12:20.720 we check on those KPIs and it's I explain to 0:12:20.880 --> 0:12:23.120 the girls, it's not you know, you must meet this 0:12:23.200 --> 0:12:26.680 otherwise you're fired or anything like that. It's more if 0:12:26.720 --> 0:12:30.720 they're you know, if they are met, amazing, congratulations, you're 0:12:30.800 --> 0:12:34.320 killing it. Let's set some new goals. If they're not met, 0:12:34.360 --> 0:12:37.439 it's more, let's have a look at why. Is it 0:12:37.520 --> 0:12:41.280 because you know, let's just talk about social media for example. 0:12:41.440 --> 0:12:44.400 Is it because you know, maybe TikTok needs to be 0:12:44.440 --> 0:12:48.040 a bit stronger, or maybe we don't actually have any 0:12:48.160 --> 0:12:51.320 activations going on in our Facebook group, or you know, 0:12:51.440 --> 0:12:53.959 why did we not meet this? And we brainstorm together, 0:12:54.000 --> 0:12:56.360 we get a bit of clarity, and then we make 0:12:56.600 --> 0:12:58.520 new KPIs. 0:12:57.760 --> 0:12:58.520 According to that. 0:12:59.200 --> 0:13:02.640 So that's really import And then in regards to development, 0:13:02.800 --> 0:13:04.400 we actually had a meaning the. 0:13:04.360 --> 0:13:07.520 Other day with all the team and I think the 0:13:07.559 --> 0:13:09.600 biggest thing is asking them. 0:13:10.000 --> 0:13:13.200 So me and Cooper we're in a meaning about you know, 0:13:13.520 --> 0:13:16.560 hr side of things, and we're like, oh, you know, 0:13:16.760 --> 0:13:19.840 one of our ideas was let's get everyone Audible and 0:13:19.880 --> 0:13:22.320 do a book club where we all read the same 0:13:22.360 --> 0:13:24.680 book and then we come together we do a book club. 0:13:25.240 --> 0:13:26.920 And then I said to Cooper, I. 0:13:26.880 --> 0:13:30.040 Think we would love that because me and Cooper love books, 0:13:30.080 --> 0:13:32.600 We love Audible, we love self help. But I was like, 0:13:32.880 --> 0:13:34.440 I don't know if the rest of the team would 0:13:34.440 --> 0:13:36.080 like that or if they would be like this is 0:13:36.120 --> 0:13:38.800 just annoying as well as like this is like more work. Yeah, 0:13:38.960 --> 0:13:41.440 then yeah, and you you want to you know, you 0:13:41.520 --> 0:13:44.880 want your employees to love working, you know, for you 0:13:44.960 --> 0:13:45.880 and love coming to work. 0:13:45.920 --> 0:13:47.360 That's such a big value of ours. 0:13:47.800 --> 0:13:50.840 So instead of like being like, hey, guys, we got 0:13:50.880 --> 0:13:53.360 you Audible and we're all reading this book, we had 0:13:53.360 --> 0:13:55.880 a meaning with everyone and we asked the question, what 0:13:56.040 --> 0:14:00.120 do you want that is going to help you in 0:14:00.240 --> 0:14:02.480 your job, that is going to make you want to 0:14:02.520 --> 0:14:04.600 come to work, that is going to you know, help 0:14:04.679 --> 0:14:07.200 you develop. And then I had a meeting with everyone 0:14:07.240 --> 0:14:09.360 after and you know, there was a couple of things 0:14:09.400 --> 0:14:11.600 like someone came to me and they're like, there's this 0:14:11.800 --> 0:14:13.600 mini course I really want to do that I think 0:14:13.720 --> 0:14:15.679 is going to really help me in my skills with 0:14:15.800 --> 0:14:18.040 you know, my job. Yeah, and so she's doing that 0:14:18.080 --> 0:14:20.640 mini course and then someone else was like, yeah, I 0:14:20.680 --> 0:14:23.200 want audible, I want to read self development books. 0:14:23.200 --> 0:14:25.920 So she did that, and so we like to take 0:14:25.960 --> 0:14:26.960 the approach. 0:14:26.640 --> 0:14:30.360 Of more individual how we can help the team, rather 0:14:30.400 --> 0:14:31.880 than thinking we know. 0:14:31.800 --> 0:14:32.760 What's best for the team. 0:14:33.000 --> 0:14:36.440 And like, I love that you guys got the walking pad, 0:14:36.800 --> 0:14:37.720 ye stand up desk. 0:14:37.840 --> 0:14:38.760 That was Mel's request. 0:14:38.920 --> 0:14:43.280 Yeah, she's like because I think, you know, especially because 0:14:43.400 --> 0:14:45.600 our girls generally, you know, they work over the time, 0:14:45.680 --> 0:14:48.040 they do long hours. Especially we've just had a launch 0:14:48.080 --> 0:14:52.280 with things happening, and Mel you know, is complaining, not complaining, 0:14:52.320 --> 0:14:54.360 but it's like she doesn't have time for gym or 0:14:54.480 --> 0:14:57.240 she's so tired after work. So her whole big thing 0:14:57.360 --> 0:14:59.480 was like I want a walking pad so I can 0:14:59.560 --> 0:15:01.800 walk and to my emails. And that's you know, a 0:15:01.840 --> 0:15:04.960 big value of hers is her health. Yeah, so we're like, cool, 0:15:05.000 --> 0:15:07.800 let's get your walking pad, like you know, like let's 0:15:07.840 --> 0:15:10.360 make you enjoy And I think that's such a big thing. 0:15:10.400 --> 0:15:12.280 But it's also like, I'm not going to know that. 0:15:12.720 --> 0:15:14.600 I know, I don't want to guess that because I 0:15:14.600 --> 0:15:17.680 don't want one, I'm probably gonna try it. And so 0:15:18.120 --> 0:15:21.640 I think a big thing is listening to your employees 0:15:22.120 --> 0:15:24.480 rather than thinking you know what's best. 0:15:24.920 --> 0:15:26.000 Yes, I love that. 0:15:28.480 --> 0:15:28.760 Question. 0:15:28.760 --> 0:15:32.440 The next one, this one's quite interesting considering the current climate. 0:15:32.520 --> 0:15:36.600 But pricing, how do you decide that? How you decide 0:15:37.000 --> 0:15:39.000 what it is in the first place, and then if 0:15:39.080 --> 0:15:42.120 you need to adjust it, and then going into getting 0:15:42.160 --> 0:15:45.360 new clients and old clients to come back to your business. 0:15:45.960 --> 0:15:50.120 Love Okay, So first one, pricing, We generally, like when 0:15:50.160 --> 0:15:53.840 we price things, we go off a certain percentage. Like 0:15:53.960 --> 0:15:56.600 in shopify there's actually a button where you can put 0:15:56.600 --> 0:15:59.120 in the price and then put in how much it 0:15:59.240 --> 0:16:03.360 costs you and it will tell you the percentage profit margin. 0:16:04.080 --> 0:16:07.280 So we generally when we're pricing a product, the profit 0:16:07.400 --> 0:16:11.640 margin is mostly the same around you. 0:16:11.600 --> 0:16:13.920 Know, the board, and that's how we get our prices. 0:16:14.360 --> 0:16:17.760 Obviously, we are looking at competitors, we are looking at 0:16:17.760 --> 0:16:23.000 things like that, but we I think from an integrity side, 0:16:23.040 --> 0:16:26.320 like we're rather than being like, oh, well they charge 0:16:26.400 --> 0:16:28.800 heats for it, let's just you know, charge a lot more. 0:16:29.320 --> 0:16:31.880 It's how much did this cost this? You know, what's 0:16:31.920 --> 0:16:33.040 the profit that. 0:16:33.200 --> 0:16:35.400 We need to make to keep things running for all 0:16:35.440 --> 0:16:37.880 our expenses to pay our team, to pay the. 0:16:38.720 --> 0:16:42.240 You're like salary or rent or anything. Does it? No, 0:16:42.200 --> 0:16:43.040 not exactly. 0:16:43.120 --> 0:16:47.200 So that's what we generally do, is like as I 0:16:47.240 --> 0:16:50.800 guess a company, we have a certain percentage that we 0:16:50.840 --> 0:16:54.520 almost need to meet to even bring out the product, 0:16:54.560 --> 0:16:57.080 otherwise it's just not going to be worth it or 0:16:57.440 --> 0:17:01.480 you know vice versa. So price and that's actually a 0:17:01.520 --> 0:17:05.160 good point of tea is with the current climate because 0:17:05.560 --> 0:17:09.159 of how expensive shipping is, you know, since COVID, and 0:17:09.200 --> 0:17:13.440 then also just a lot of natural like all our 0:17:13.480 --> 0:17:16.600 products have like you know, natural sweetness and all these 0:17:16.720 --> 0:17:21.320 very particular products that have Yeah, just like what the 0:17:21.400 --> 0:17:25.639 manufacturing costs has gone up so much and we haven't 0:17:25.680 --> 0:17:27.960 put up our prices. So that's you know, that's even 0:17:27.960 --> 0:17:31.439 a conversation we're having at the moment. We have and 0:17:31.480 --> 0:17:33.439 you may have noticed a lot of companies putting up 0:17:33.480 --> 0:17:34.080 their prices. 0:17:34.280 --> 0:17:37.400 Yeah, a lot have and put little things out explaining why. 0:17:37.480 --> 0:17:40.320 Yeah, and it's like it's because everything is more expensive, yeah, 0:17:40.359 --> 0:17:42.840 and we you know, we get that. We personally have 0:17:42.920 --> 0:17:46.159 made the decision not to do that because you know, 0:17:46.359 --> 0:17:50.520 our big, big pillar of Naked Harvest is our nhgain, 0:17:50.640 --> 0:17:54.840 our community. And another factor that came in is we 0:17:54.920 --> 0:17:57.199 know things that are more expensive for us, but we 0:17:57.240 --> 0:18:00.400 also know everything is more expensive for everyone else, So 0:18:00.920 --> 0:18:03.119 you know, they're having to pay more for their fuel 0:18:03.240 --> 0:18:06.840 and all their daily things and for their house. 0:18:06.920 --> 0:18:09.119 Oh god, don't get me started on the mortgages. 0:18:09.560 --> 0:18:11.960 And so we kind of made the executive decision that 0:18:12.040 --> 0:18:15.159 we wouldn't put up our prices just yet because we 0:18:15.240 --> 0:18:18.320 know everyone's kind of struggling, yeah, and we're like beautiful, 0:18:18.480 --> 0:18:22.360 let's kind of be their comfort product, their safety product, 0:18:22.400 --> 0:18:26.040 where you know, we're not blind signing anyone in saying that, 0:18:26.200 --> 0:18:28.960 like profit wise, we will at some point have to 0:18:29.080 --> 0:18:32.480 because like to be very transparent. Like our pre workout 0:18:32.760 --> 0:18:35.520 manufacturer put it up by thirty percent. 0:18:36.160 --> 0:18:37.560 What we pay thirty percent? 0:18:37.720 --> 0:18:41.520 Yeah, like huge, it's massive, Yeah, which completely cut into 0:18:42.240 --> 0:18:46.760 our a massive portion of your profit that pays everybody's 0:18:46.760 --> 0:18:50.560 wage most of it. But it's like, I think, you know, 0:18:50.720 --> 0:18:52.840 if we can ride this wave and we can make 0:18:52.920 --> 0:18:56.240 sure our community is happy and really think about them first. 0:18:56.840 --> 0:18:59.120 And I guess this goes into how do you keep 0:18:59.160 --> 0:19:04.360 clients coming back? Is we decided our pillars and our 0:19:04.480 --> 0:19:07.600 values from the start and they're you know, our big 0:19:07.760 --> 0:19:12.800 value is community. Another value sustainability. Another value is you know, 0:19:13.280 --> 0:19:17.760 fun and bringing fun and playfulness to fitness. So you'll 0:19:17.800 --> 0:19:22.880 have values of your company. And I think if your community, 0:19:23.000 --> 0:19:27.200 if your customers can see you sticking to those things, 0:19:27.400 --> 0:19:29.880 that very much pays into integrity. 0:19:30.080 --> 0:19:32.360 And I feel like a lot of people stick. 0:19:32.160 --> 0:19:35.560 With companies with integrity, yes, and no matter what happens, 0:19:35.680 --> 0:19:38.520 if they keep showing integrity like they generally they stick 0:19:38.520 --> 0:19:40.560 with you. I think about, you know, all the brands 0:19:40.600 --> 0:19:43.160 I use and that's why I keep coming back. 0:19:43.560 --> 0:19:45.879 So that's a huge part of it. 0:19:45.880 --> 0:19:50.680 In regards to you know, our clients coming back or customers, 0:19:51.080 --> 0:19:53.920 I think you need to look at for example, if 0:19:53.960 --> 0:19:59.439 your retention rate isn't great, like survey your customers, you know, 0:19:59.560 --> 0:20:02.679 be like, you know, why why did you not purchase? 0:20:02.720 --> 0:20:02.960 Again? 0:20:03.040 --> 0:20:05.399 We actually have flows in the back end that we 0:20:05.520 --> 0:20:08.639 use with Clavio that it's like if someone you know 0:20:08.680 --> 0:20:11.479 buys something thirty days later, they get sent an email 0:20:11.480 --> 0:20:13.280 being like do you want to purchase this again, you'll 0:20:13.280 --> 0:20:17.119 probably run out and then also flows that it's like 0:20:17.320 --> 0:20:18.919 if you didn't purchase. 0:20:18.560 --> 0:20:20.919 This again, like why not? We'd love to know. 0:20:21.160 --> 0:20:24.000 That's awesome And a lot of people respond to that cut, 0:20:24.119 --> 0:20:28.040 like not too many, but enough for us to understand 0:20:28.040 --> 0:20:28.720 what's happening. 0:20:28.840 --> 0:20:29.680 Yeah, that's awesome. 0:20:29.920 --> 0:20:33.800 So that's even like something is you know, you are 0:20:34.480 --> 0:20:37.560 your business is your customers, so you need to always 0:20:37.560 --> 0:20:40.440 be checking with them, always listening in. And that's actually, 0:20:40.800 --> 0:20:43.520 you know, something for the new year we're doing with 0:20:43.720 --> 0:20:48.560 one of our ranges is we're reformulating because we have 0:20:48.960 --> 0:20:51.360 you know, the feedback is, you know, we love this product, 0:20:51.400 --> 0:20:54.040 but this, this, and this basically we love it, but 0:20:54.119 --> 0:20:57.280 it could be better and yes, ways, so that's what 0:20:57.280 --> 0:20:59.760 we're focusing on because again it's like if we're not 0:20:59.760 --> 0:21:04.040 making our customs happy, what's the point. Yeah, So listening 0:21:04.040 --> 0:21:07.800 to them is really really huge and just understanding them, 0:21:07.920 --> 0:21:10.080 Like I think a big thing you need to do 0:21:10.200 --> 0:21:12.120 is like you know that whole process that you would 0:21:12.119 --> 0:21:14.879 have done in marketing your marketing degree a tears, like 0:21:15.680 --> 0:21:19.600 you know your avatar of your target person, yeah, your 0:21:19.640 --> 0:21:23.720 customer persona Yeah, like understanding them, getting really clear on 0:21:23.800 --> 0:21:26.680 them and trying to put yourself in their position of 0:21:26.720 --> 0:21:28.439 maybe why they're not coming back again. 0:21:28.800 --> 0:21:30.680 You want to get that firsthand if you just ask 0:21:30.760 --> 0:21:33.520 the people. Yeah, but that that is a huge thing. 0:21:33.840 --> 0:21:35.359 I love that. That's amazing advice. 0:21:36.800 --> 0:21:39.400 Oh, this sound's pretty good, kind of like the first one. 0:21:39.480 --> 0:21:42.000 But how to manage staff and be a boss for 0:21:42.040 --> 0:21:45.399 the first time when you're a people pleaser so hard. 0:21:45.960 --> 0:21:48.800 Yeah, I think it's just like, I think that truly 0:21:48.880 --> 0:21:52.959