Speaker 1: The Rise and Conquer Podcast acknowledges the traditional custodians of
Speaker 1: the land which this episode is being recorded, the Yugen
Speaker 1: Bay region. We further acknowledge country throughout Australia and their
Speaker 1: connections to land, sea and community. We pay our respect
Speaker 1: to their elders past and present and extend that respect
Speaker 1: to all Aboriginal and terrestrid Islander peoples today. Hello and
Speaker 1: welcome back to the Rise and Conquer Podcasts. This is
Speaker 1: the podcast for ordinary people who want to do extraordinary things.
Speaker 1: If the company doesn't or the business doesn't have clarity
Speaker 1: and vision, it's not going to go anywhere. It's not
Speaker 1: going to have you know, the legs and the grit
Speaker 1: to keep up levelngth. Hello and welcome back to the
Speaker 1: Rise and concor Podcast. It is our fun Friday epps
Speaker 1: where you send in your life dilemmas and I provide
Speaker 1: you my very unqualified two cents on the situation. Well
Speaker 1: actually today it's not as unqualified because we are talking Bizinius.
Speaker 1: But before we get into the episode, I just wanted
Speaker 1: to say if you guys hadn't seen, we just released
Speaker 1: our very own rn C affirmation wall papers, so you
Speaker 1: may have seen these bread crumbed on my Insta. They
Speaker 1: are beautiful affirmations and they're completely free. So all you
Speaker 1: have to do is go to the website and use
Speaker 1: the code empower me and they're completely free. You just
Speaker 1: download that discount is automatically applied it checkout, so you
Speaker 1: shouldn't have any issues with that. And there is seven
Speaker 1: beautiful affirmations. Yeah, I just I think you guys are
Speaker 1: going to love them, so make sure you check them out.
Speaker 1: And today, guys, we have a bit of a spin
Speaker 1: and we are doing quick fire biz questions. So we
Speaker 1: did a Facebook thread and we ask you guys, what
Speaker 1: questions do you have about anything business related? And you
Speaker 1: guys had so many good questions. So literally I didn't
Speaker 1: know the questions. A tea just reads them straight from
Speaker 1: the thread and I just tell you instantly what comes.
Speaker 2: To my head.
Speaker 3: So I hope you like them. I hope they are helpful.
Speaker 1: So yeah, we chat about things like staff management KPIs
Speaker 1: being a boss when you know you're a people please
Speaker 1: put sand up, and even pricing in the current climate.
Speaker 1: But before we get into this hotline episode, but before
Speaker 1: we yet into that, let's wear weekly Recommendations. Hi A
Speaker 1: tier Hello, what is your reck this week?
Speaker 4: My recommendation this week is actually a comedy special on Netflix.
Speaker 4: It's called The King's Jester and the comedian I had
Speaker 4: watched previous episodes of a show he had on Netflix,
Speaker 4: but this was just like next level and he talks
Speaker 4: a lot about controversial topics, but in such an interesting
Speaker 4: way that I learned a lot. But it was very funny. Yeah,
Speaker 4: I highly recommend it. I really enjoyed it.
Speaker 3: We love a comedy. All Right, my reck for the week.
Speaker 1: I just want to say, if you guys listened to
Speaker 1: last Friday's Hotline, my recommendation was a show called what
Speaker 1: was the show called a Tier?
Speaker 3: Was it tell Me Lies? I think it was Tell
Speaker 3: Me Lies? Did you watch it? No? Okay, I haven't
Speaker 3: watched it yet.
Speaker 1: So guys, I can't remember if this was the week
Speaker 1: before or the week before that, but I gave you
Speaker 1: a recommendation Tell Me Lies on Stan and on Disney Plus.
Speaker 1: It was on Disney Plus. Excuse me, it was on
Speaker 1: Disney Plus. Thanks Ta Tia picking that up and in it, I.
Speaker 3: Was like, I love this TV show. It's so good.
Speaker 1: And then I described it as similar to like, you know,
Speaker 1: previous relationships with.
Speaker 3: My ex and then meeting Tim.
Speaker 1: I just want to say, you take it back.
Speaker 3: I take it back, So you take back the recommendation. No, no,
Speaker 3: So the TV show.
Speaker 1: Is great, drama, sex, you know, more drama. It's great,
Speaker 1: and we love a college TV show. I just want
Speaker 1: to say, because he turns out to be very problematic, oh,
Speaker 1: very toxic.
Speaker 3: You liked the character when you recommended it, Yeah, and.
Speaker 1: I was like, I get him, Like it's hard when
Speaker 1: you're just got out of a relationship and there's a
Speaker 1: new relationship. But no, he turns out to be very
Speaker 1: toxic and very manipulative. And I just don't want it
Speaker 1: on the record that I almost because do I say
Speaker 1: it's like, you know you like resonated with it, because yeah,
Speaker 1: I do not resonate.
Speaker 3: You resonate with him halfway through episode one?
Speaker 1: Yeah, like literally episode one.
Speaker 3: I just want to put that on the record.
Speaker 1: Because I would be so worried if someone listened to
Speaker 1: that recommendation when I watch it and then thought, oh
Speaker 1: my god, Georgie's fucked, Like Georgie's twisted, because like as
Speaker 1: it progressed, you see, because it almost goes back in time,
Speaker 1: like the first episode is like them now, and then
Speaker 1: you keep getting like visions from them back in college.
Speaker 3: Oh and then.
Speaker 1: Like as you keep getting them, you see how messed
Speaker 1: up he was. Yeah you well, yeah, just a lot
Speaker 1: of layers, lots happening, lots of interesting things, and I
Speaker 1: just wanted to put that on the record.
Speaker 3: Okay, what's your recommendation.
Speaker 1: Okay, I've got a new recommendation. It's a TV show, Jamie.
Speaker 1: I know you said we can't keep doing TV shows,
Speaker 1: but also it's my show, so Jamie's like, give us
Speaker 1: some education. I started watching Wait, have I recommended this
Speaker 1: The Handmaid's Tail?
Speaker 3: No? Oh my god.
Speaker 1: So Kate Jones stayed out of my house after the
Speaker 1: candy collection event and she was telling me about the
Speaker 1: show called The Handmaid's Tail. I had seen shorts and
Speaker 1: thought not so dark, not for me, because it looked
Speaker 1: like a period show and I'm not into that shit.
Speaker 1: I'm like, boring unless we're doing what's the one we want, Brigidon,
Speaker 1: unless we're doing bridgiton not.
Speaker 4: But you know what, everyone's like, I don't like period shows,
Speaker 4: and then they watch it. They're like, but it's so
Speaker 4: good and it's not just that one.
Speaker 3: They're all pretty good interesting.
Speaker 1: Okay, true, I actually haven't watched other ones, but I
Speaker 1: don't know.
Speaker 3: I'm like not interested in like that day and time.
Speaker 1: But I also don't like medieval stuff. Okay, so like, yeah, anyway,
Speaker 1: we're going off on attention in here. So Handmaid's Tale
Speaker 1: didn't really understand the whole concept. She explained it to
Speaker 1: me and was like, it's twisted. You've got to watch it.
Speaker 3: I'm like into season three. I serious joke, I'm onto
Speaker 3: season three. It's been two weeks.
Speaker 1: Yeah, so I literally and I you know, I don't
Speaker 1: go to bed past nine pm. I literally stay awake
Speaker 1: in sony ten pm. But still I stay awake and
Speaker 1: I have to watch the show.
Speaker 3: I'm so addicted. I think you've got to watch it
Speaker 3: a tear, you know what. I think.
Speaker 4: I started watching it when it first came out and
Speaker 4: then got half an episode in and.
Speaker 3: I was like, this is a bit much, but I'll
Speaker 3: give it a much. Yeah, but I just the bravery.
Speaker 3: I do think I would like it, the challenge, the
Speaker 3: I don't know.
Speaker 1: Halfway through season two, I honestly like turned it off
Speaker 1: and I was like, oh it's too dark. Yeah, making
Speaker 1: me sad, But then you keep watching, you keep pushing through,
Speaker 1: and then it I don't know, I'll give it a go. Yeah, anyway,
Speaker 1: so random. I'm really enjoying that. And it's very I've
Speaker 1: never been so engrossed in a TV show where I
Speaker 1: forget the time and don't look at my phone.
Speaker 3: That's what I say. It is like very engrossed. Interesting.
Speaker 1: Anyway, here are some hot fire biss.
Speaker 4: Alrighty, so on this episode, it's a little bit different
Speaker 4: to our normal hotlines. We were all having a chat
Speaker 4: in Facebook group and we had a lot of fun
Speaker 4: biz questions come through. So I thought Georgie would do
Speaker 4: a quick fire business hotline answer sess with.
Speaker 2: You all the things, all the things.
Speaker 4: Yeah, and guys, Georgie hasn't actually heard these questions yet,
Speaker 4: and I haven't really rephrased what was written, and I'm
Speaker 4: just reading out what people in the Facebook group are
Speaker 4: wanting to know. And if you do want to join
Speaker 4: the Facebook group, hop into the show notes and they
Speaker 4: should be link there.
Speaker 3: We'll pop a link there. Amazing.
Speaker 1: Yes, okay, so it's just like my first reactions, just
Speaker 1: like thirst intoitive thoughts.
Speaker 3: Yes, cool, let's do it.
Speaker 4: So the first one, this person would love to know
Speaker 4: about how you do staff reviews, set KPI's professional team development,
Speaker 4: and how you continue to nurture your team.
Speaker 1: I love this because it's so important. I was talking
Speaker 1: to a HR specialist the other day and she kind
Speaker 1: of said, you know, you can only go, especially if
Speaker 1: you're looking at scaling your company or just like scaling
Speaker 1: your business, you can only go as far as your team.
Speaker 1: Like that is going to be such a bottleneck. And
Speaker 1: also someone asked me the other day, like, what's the
Speaker 1: hardest part about business, and I said, people like, Yeah,
Speaker 1: to be very honest, it's you know, making sure your
Speaker 1: team is happy, making sure you know how to deal
Speaker 1: with each person and really like listen and make them
Speaker 1: feel seen because you're really only as good.
Speaker 3: As like your weakest link. Yeah, so not that there's
Speaker 3: any weeklings, but you know, if that makes sense.
Speaker 1: So in regards to KPIs, so each month I have
Speaker 1: so I actually have a weekly meeting with each person
Speaker 1: on because I in Naked Harvest, I'm quote unquote the
Speaker 1: creative director, So creative we're talking marketing, graphic design, obviously
Speaker 1: the influencer side of things. And then you know, Cooper
Speaker 1: is more logistics customer service warehouse, so we split those
Speaker 1: and he has a weekly meeting with his side.
Speaker 3: I have a weekly meeting.
Speaker 1: With mine, and so who I chat to is you know, Leah,
Speaker 1: she's Partnerships and PR, Kira, she's social Media.
Speaker 3: Mel is obviously our brand exec.
Speaker 1: So that's all things marketing, our graphic designers, and so
Speaker 1: just in that meeting, I just.
Speaker 3: Check up what are you focusing on this week.
Speaker 1: I think it's really important, as you know, a business owner,
Speaker 1: to have your finger on the pulse with everything and
Speaker 1: just know where your employees are, know where they're spending
Speaker 1: their time. I'm not a micromanager. I really love everyone
Speaker 1: to like go off and do that thing and do
Speaker 1: it in their way, but I do think it's very
Speaker 1: important to just like know what they're doing in their
Speaker 1: day to day and also if they're struggling with anything,
Speaker 1: is there anything that's you know, making them work. For example,
Speaker 1: something I was chatting to someone about was she was
Speaker 1: explaining she spent a lot of times just doing emails. Yeah,
Speaker 1: and she's like, it's wasting a lot of my time.
Speaker 1: I think we need to streamline this process. So if
Speaker 1: we didn't have you know, that weekly meaning where I
Speaker 1: can check and be like, you know, are you spending
Speaker 1: your time, what's not working? What is working? We streamline processes,
Speaker 1: we understand things a bit more, so it's really important.
Speaker 1: And then KPIs is a monthly thing for us. So
Speaker 1: every single month we set new KPIs and then we
Speaker 1: have a meeting at the end of the month where
Speaker 1: we check on those KPIs and it's I explain to
Speaker 1: the girls, it's not you know, you must meet this
Speaker 1: otherwise you're fired or anything like that. It's more if
Speaker 1: they're you know, if they are met, amazing, congratulations, you're
Speaker 1: killing it. Let's set some new goals. If they're not met,
Speaker 1: it's more, let's have a look at why. Is it
Speaker 1: because you know, let's just talk about social media for example.
Speaker 1: Is it because you know, maybe TikTok needs to be
Speaker 1: a bit stronger, or maybe we don't actually have any
Speaker 1: activations going on in our Facebook group, or you know,
Speaker 1: why did we not meet this? And we brainstorm together,
Speaker 1: we get a bit of clarity, and then we make
Speaker 1: new KPIs.
Speaker 3: According to that.
Speaker 1: So that's really import And then in regards to development,
Speaker 1: we actually had a meaning the.
Speaker 3: Other day with all the team and I think the
Speaker 3: biggest thing is asking them.
Speaker 1: So me and Cooper we're in a meaning about you know,
Speaker 1: hr side of things, and we're like, oh, you know,
Speaker 1: one of our ideas was let's get everyone Audible and
Speaker 1: do a book club where we all read the same
Speaker 1: book and then we come together we do a book club.
Speaker 3: And then I said to Cooper, I.
Speaker 1: Think we would love that because me and Cooper love books,
Speaker 1: We love Audible, we love self help. But I was like,
Speaker 1: I don't know if the rest of the team would
Speaker 1: like that or if they would be like this is
Speaker 1: just annoying as well as like this is like more work. Yeah,
Speaker 1: then yeah, and you you want to you know, you
Speaker 1: want your employees to love working, you know, for you
Speaker 1: and love coming to work.
Speaker 3: That's such a big value of ours.
Speaker 1: So instead of like being like, hey, guys, we got
Speaker 1: you Audible and we're all reading this book, we had
Speaker 1: a meaning with everyone and we asked the question, what
Speaker 1: do you want that is going to help you in
Speaker 1: your job, that is going to make you want to
Speaker 1: come to work, that is going to you know, help
Speaker 1: you develop. And then I had a meeting with everyone
Speaker 1: after and you know, there was a couple of things
Speaker 1: like someone came to me and they're like, there's this
Speaker 1: mini course I really want to do that I think
Speaker 1: is going to really help me in my skills with
Speaker 1: you know, my job. Yeah, and so she's doing that
Speaker 1: mini course and then someone else was like, yeah, I
Speaker 1: want audible, I want to read self development books.
Speaker 3: So she did that, and so we like to take
Speaker 3: the approach.
Speaker 1: Of more individual how we can help the team, rather
Speaker 1: than thinking we know.
Speaker 3: What's best for the team.
Speaker 4: And like, I love that you guys got the walking pad,
Speaker 4: ye stand up desk.
Speaker 3: That was Mel's request.
Speaker 1: Yeah, she's like because I think, you know, especially because
Speaker 1: our girls generally, you know, they work over the time,
Speaker 1: they do long hours. Especially we've just had a launch
Speaker 1: with things happening, and Mel you know, is complaining, not complaining,
Speaker 1: but it's like she doesn't have time for gym or
Speaker 1: she's so tired after work. So her whole big thing
Speaker 1: was like I want a walking pad so I can
Speaker 1: walk and to my emails. And that's you know, a
Speaker 1: big value of hers is her health. Yeah, so we're like, cool,
Speaker 1: let's get your walking pad, like you know, like let's
Speaker 1: make you enjoy And I think that's such a big thing.
Speaker 3: But it's also like, I'm not going to know that.
Speaker 1: I know, I don't want to guess that because I
Speaker 1: don't want one, I'm probably gonna try it. And so
Speaker 1: I think a big thing is listening to your employees
Speaker 1: rather than thinking you know what's best.
Speaker 3: Yes, I love that.
Speaker 1: Question.
Speaker 4: The next one, this one's quite interesting considering the current climate.
Speaker 4: But pricing, how do you decide that? How you decide
Speaker 4: what it is in the first place, and then if
Speaker 4: you need to adjust it, and then going into getting
Speaker 4: new clients and old clients to come back to your business.
Speaker 1: Love Okay, So first one, pricing, We generally, like when
Speaker 1: we price things, we go off a certain percentage. Like
Speaker 1: in shopify there's actually a button where you can put
Speaker 1: in the price and then put in how much it
Speaker 1: costs you and it will tell you the percentage profit margin.
Speaker 1: So we generally when we're pricing a product, the profit
Speaker 1: margin is mostly the same around you.
Speaker 3: Know, the board, and that's how we get our prices.
Speaker 1: Obviously, we are looking at competitors, we are looking at
Speaker 1: things like that, but we I think from an integrity side,
Speaker 1: like we're rather than being like, oh, well they charge
Speaker 1: heats for it, let's just you know, charge a lot more.
Speaker 3: It's how much did this cost this? You know, what's
Speaker 3: the profit that.
Speaker 1: We need to make to keep things running for all
Speaker 1: our expenses to pay our team, to pay the.
Speaker 3: You're like salary or rent or anything. Does it? No,
Speaker 3: not exactly.
Speaker 1: So that's what we generally do, is like as I
Speaker 1: guess a company, we have a certain percentage that we
Speaker 1: almost need to meet to even bring out the product,
Speaker 1: otherwise it's just not going to be worth it or
Speaker 1: you know vice versa. So price and that's actually a
Speaker 1: good point of tea is with the current climate because
Speaker 1: of how expensive shipping is, you know, since COVID, and
Speaker 1: then also just a lot of natural like all our
Speaker 1: products have like you know, natural sweetness and all these
Speaker 1: very particular products that have Yeah, just like what the
Speaker 1: manufacturing costs has gone up so much and we haven't
Speaker 1: put up our prices. So that's you know, that's even
Speaker 1: a conversation we're having at the moment. We have and
Speaker 1: you may have noticed a lot of companies putting up
Speaker 1: their prices.
Speaker 4: Yeah, a lot have and put little things out explaining why.
Speaker 1: Yeah, and it's like it's because everything is more expensive, yeah,
Speaker 1: and we you know, we get that. We personally have
Speaker 1: made the decision not to do that because you know,
Speaker 1: our big, big pillar of Naked Harvest is our nhgain,
Speaker 1: our community. And another factor that came in is we
Speaker 1: know things that are more expensive for us, but we
Speaker 1: also know everything is more expensive for everyone else, So
Speaker 1: you know, they're having to pay more for their fuel
Speaker 1: and all their daily things and for their house.
Speaker 3: Oh god, don't get me started on the mortgages.
Speaker 1: And so we kind of made the executive decision that
Speaker 1: we wouldn't put up our prices just yet because we
Speaker 1: know everyone's kind of struggling, yeah, and we're like beautiful,
Speaker 1: let's kind of be their comfort product, their safety product,
Speaker 1: where you know, we're not blind signing anyone in saying that,
Speaker 1: like profit wise, we will at some point have to
Speaker 1: because like to be very transparent. Like our pre workout
Speaker 1: manufacturer put it up by thirty percent.
Speaker 3: What we pay thirty percent?
Speaker 1: Yeah, like huge, it's massive, Yeah, which completely cut into
Speaker 1: our a massive portion of your profit that pays everybody's
Speaker 1: wage most of it. But it's like, I think, you know,
Speaker 1: if we can ride this wave and we can make
Speaker 1: sure our community is happy and really think about them first.
Speaker 1: And I guess this goes into how do you keep
Speaker 1: clients coming back? Is we decided our pillars and our
Speaker 1: values from the start and they're you know, our big
Speaker 1: value is community. Another value sustainability. Another value is you know,
Speaker 1: fun and bringing fun and playfulness to fitness. So you'll
Speaker 1: have values of your company. And I think if your community,
Speaker 1: if your customers can see you sticking to those things,
Speaker 1: that very much pays into integrity.
Speaker 3: And I feel like a lot of people stick.
Speaker 1: With companies with integrity, yes, and no matter what happens,
Speaker 1: if they keep showing integrity like they generally they stick
Speaker 1: with you. I think about, you know, all the brands
Speaker 1: I use and that's why I keep coming back.
Speaker 3: So that's a huge part of it.
Speaker 1: In regards to you know, our clients coming back or customers,
Speaker 1: I think you need to look at for example, if
Speaker 1: your retention rate isn't great, like survey your customers, you know,
Speaker 1: be like, you know, why why did you not purchase?
Speaker 3: Again?
Speaker 1: We actually have flows in the back end that we
Speaker 1: use with Clavio that it's like if someone you know
Speaker 1: buys something thirty days later, they get sent an email
Speaker 1: being like do you want to purchase this again, you'll
Speaker 1: probably run out and then also flows that it's like
Speaker 1: if you didn't purchase.
Speaker 3: This again, like why not? We'd love to know.
Speaker 4: That's awesome And a lot of people respond to that cut,
Speaker 4: like not too many, but enough for us to understand
Speaker 4: what's happening.
Speaker 3: Yeah, that's awesome.
Speaker 1: So that's even like something is you know, you are
Speaker 1: your business is your customers, so you need to always
Speaker 1: be checking with them, always listening in. And that's actually,
Speaker 1: you know, something for the new year we're doing with
Speaker 1: one of our ranges is we're reformulating because we have
Speaker 1: you know, the feedback is, you know, we love this product,
Speaker 1: but this, this, and this basically we love it, but
Speaker 1: it could be better and yes, ways, so that's what
Speaker 1: we're focusing on because again it's like if we're not
Speaker 1: making our customs happy, what's the point. Yeah, So listening
Speaker 1: to them is really really huge and just understanding them,
Speaker 1: Like I think a big thing you need to do
Speaker 1: is like you know that whole process that you would
Speaker 1: have done in marketing your marketing degree a tears, like
Speaker 1: you know your avatar of your target person, yeah, your
Speaker 1: customer persona Yeah, like understanding them, getting really clear on
Speaker 1: them and trying to put yourself in their position of
Speaker 1: maybe why they're not coming back again.
Speaker 3: You want to get that firsthand if you just ask
Speaker 3: the people. Yeah, but that that is a huge thing.
Speaker 3: I love that. That's amazing advice.
Speaker 4: Oh, this sound's pretty good, kind of like the first one.
Speaker 4: But how to manage staff and be a boss for
Speaker 4: the first time when you're a people pleaser so hard.
Speaker 1: Yeah, I think it's just like, I think that truly
Speaker 1: needs to be a balance because I've worked for people
Speaker 1: in the past who there wasn't a balance and they're
Speaker 1: just kind of assholes.
Speaker 4: And I ever worked for someone that's like too nice.
Speaker 3: No, no, never, never, No.
Speaker 1: I feel like most people in that position are very
Speaker 1: generally assertive and.
Speaker 3: A type of person. Should we be saying aggressive instead
Speaker 3: of assertive?
Speaker 1: Yeah, maybe no, but aggressive assertive Like yeah, I think
Speaker 1: it's fine. But I think and that's another big value
Speaker 1: me and Cooper had. So we both came from jobs
Speaker 1: where we hated them. I worked corporate, he was a plumber,
Speaker 1: and we were like, a big thing is we want
Speaker 1: our team to love coming to work. Yeah, So a
Speaker 1: part of that is having a relationship with your team
Speaker 1: and you know them being The big thing is them
Speaker 1: buying into the dream, buying into the like the end
Speaker 1: goal of the company. Yeah, the whole your core beliefs
Speaker 1: of the company. That is the big thing, because if
Speaker 1: they don't believe in it, they're not going to work
Speaker 1: their hardest, they're not going to you know, go out
Speaker 1: of their way to change things or bring them their
Speaker 1: best self. So I always and to be honest, Like
Speaker 1: I struggle this myself of showing up as someone who
Speaker 1: is assertive and you know, leads the team and then
Speaker 1: someone who is also my team's friend and a people.
Speaker 3: I think you have a really good balance. I feel
Speaker 3: like I do too.
Speaker 1: Yeah, Cooper says I'm too nice. But it's a lot
Speaker 1: of conversation. But yeah, I think you need to have
Speaker 1: a balance. And I think it's also if you can
Speaker 1: just be clear get clear first. Communication is just such
Speaker 1: a huge part. But yeah, I think there does need
Speaker 1: to be a balance. It's not just all one way.
Speaker 4: Yeah, next question where to start how to make ideas
Speaker 4: actually come to life? And what's the first point of
Speaker 4: contact you made when you had your business idea? So
Speaker 4: just like everybody you know business podcast, it's like make
Speaker 4: a business plan. But we did that with Naked Harvest.
Speaker 4: Did you just use like one of the normal scaffold
Speaker 4: templates or like how did you go about?
Speaker 1: Well, mel Mel brought it to us. Yeah, so I said,
Speaker 1: we want you know, we want to start this company.
Speaker 1: I want you to start implementing facilitate it. So yeah,
Speaker 1: she brought I don't know if it was generic or not,
Speaker 1: where you know, we went through what do I have
Speaker 1: values want to be you know, what's our customer and
Speaker 1: getting really clear in that and then yeah, you could
Speaker 1: literally just google a business template or yeah, that sort
Speaker 1: of thing, and that's it's going to be helpful. Like
Speaker 1: I think a lot of it can be like very fluffy,
Speaker 1: but it's going to be very helpful because, for example,
Speaker 1: when you then make business decisions, what we do is
Speaker 1: are we making this business decision in line without values?
Speaker 3: And that's very true. You know that's going to help.
Speaker 1: Like, for example, that's the reason why straight off we
Speaker 1: did sustainable packaging. That's why our packaging is like the
Speaker 1: cylinders not plastic bags.
Speaker 4: Yeah, because plastic bags would have been cheaper, wouldn't it.
Speaker 1: Oh you're like, don't even get me started. Like like
Speaker 1: for example, like the CANi Star.
Speaker 3: Let's just say it's three dollars a plastic bag. Would
Speaker 3: a plastic bag?
Speaker 1: Yeah, like a bag would be thirty cents, Like I'm
Speaker 1: talking like ten to one.
Speaker 3: Hundred times emount.
Speaker 4: Yeah.
Speaker 1: But again, we make that decision because our value is sustainability,
Speaker 1: so you want it. Yeah, so it's important. So it's like, well,
Speaker 1: it's not even a choice. Yeah, So that's why it's
Speaker 1: really important to do those. You know, at the start,
Speaker 1: I thought it was silly, but it's like, no, you
Speaker 1: do these and then you make decisions off you know,
Speaker 1: that business plan or your values and it can evolve,
Speaker 1: but that's okay.
Speaker 4: And it did your values evolve a lot with NHTRE
Speaker 4: if you sort of just added more rather than getting
Speaker 4: rid of them.
Speaker 1: Yeah, I think we just added more, I feel like
Speaker 1: from the start pretty much on the money, Yeah, pretty
Speaker 1: much the same. Like I was very clear with what
Speaker 1: I wanted. And it's because the business really started from
Speaker 1: a pain point of me not feeling seen in the
Speaker 1: fitness industry as a woman, not having natural supplements that
Speaker 1: you know, taste like dirt don't taste good. And then
Speaker 1: you know, I think that's.
Speaker 3: So funny because it's so relatable.
Speaker 4: Literally when you eat something, you're like, this tastes like
Speaker 4: the healthy version of chocolate.
Speaker 1: Correct, Yeah, like that was such a big thing where
Speaker 1: you would go to like the natural subsign.
Speaker 3: It was all like ugh, it's disgusting.
Speaker 1: And then you know the last one of I think,
Speaker 1: especially if you're going to be an influencer brand, you
Speaker 1: do have a lot more accountability, which I love. So
Speaker 1: from the start it was very important for us to
Speaker 1: be sustainable, to really like make sure we hit the
Speaker 1: mark up here because I feel like, again, this is
Speaker 1: just like a random you know idea, but or yeah,
Speaker 1: just like a random thing. But I feel like, especially
Speaker 1: if you're an influencer starting a brand, people don't they
Speaker 1: give you one chance?
Speaker 3: Yeah you got well one and done? Yeah you want
Speaker 3: to done.
Speaker 1: Whereas if you're just a random person that you don't
Speaker 1: have your face behind it, you can generally fuck up
Speaker 1: a bit more, don't you reckon?
Speaker 4: Absolutely, because people aren't as critical. They don't have this
Speaker 4: like person like put on a pedestal already. Correct, you're
Speaker 4: building up yourself to be on that pedestal as a brand,
Speaker 4: rather than having a person that's there that you can
Speaker 4: knock off.
Speaker 3: Yeah.
Speaker 1: Yeah, And so from the start I kind of knew
Speaker 1: that influence has had a lot more you know, accountability,
Speaker 1: which again this is great because that meant that you know,
Speaker 1: sustainability was you know, our pillar and you know stuff
Speaker 1: like that. So from the start I had certain things
Speaker 1: that I was like, no, if we're gonna do things,
Speaker 1: we're gonna do it properly to the highest standard. Et cetera, love,
Speaker 1: et cetera, etcetera, etcetera, etcetera.
Speaker 2: Guys, let's be honest.
Speaker 1: When we're not sleeping, we're pretty much our worse selves.
Speaker 1: When Ivy wasn't sleeping as a newborn, I turned into
Speaker 1: just the worst. And she's sleeping now, But it just
Speaker 1: made me realize how important sleep is.
Speaker 3: And that's why my.
Speaker 1: Absolute holy Grail and h product has to be Moon milk.
Speaker 1: Moon milk was also my idea. Moon Milk is our
Speaker 1: functional blend of unique herbs, vitamins, minerals designed to relax
Speaker 1: your body and mind and have a calming effect on
Speaker 1: your nervous system. So we honestly had the most amazing
Speaker 1: testimonies from our enh gang and it has been reported
Speaker 1: to help people sleep at night, help them to wake
Speaker 1: up feeling energized and just put them in a really,
Speaker 1: really great relaxed mood. So we have a whole bunch
Speaker 1: of delicious flavors available. My favorite is definitely Rocky Road,
Speaker 1: but I know the og is just everyone cannot go
Speaker 1: past it.
Speaker 3: Basically, guys, moon milk is vegan, gloden.
Speaker 1: Free, dairy free, or natural, and I would be using
Speaker 1: this product as obviously to help you relax and unwind,
Speaker 1: but also if you're like me where you just want
Speaker 1: to finish the night with something sweet. So this is
Speaker 1: like my go to. I've had dinner, I make myself
Speaker 1: a Moon milk, I watch my Netflix, and I literally
Speaker 1: have the best sleep and wake up feeling refreshed. As always, Guys,
Speaker 1: I have my potty form a cheeky discount. You can
Speaker 1: use Rise and Concer podcasts at checkout for ten percent off.
Speaker 1: That is Rise and Concer Podcasts spelled out completely. Of
Speaker 1: course that will be in the show notes, and of
Speaker 1: course you can shop at Naked Harvest Supplements dot com.
Speaker 1: All right, guys, let's get back into the episode.
Speaker 4: Next question, how do I market I'm so lost about
Speaker 4: Facebook ads or keeping it organic on Instagram and TikTok mmm.
Speaker 1: See, I just feel like it's kind of hard because
Speaker 1: when we started Naked Harvest, such a different landscape.
Speaker 4: Yeah, it's changed so much in the past three years.
Speaker 3: Changed so much.
Speaker 1: So when we very first started, obviously me being an
Speaker 1: influencer myself, I knew that it's like you have to
Speaker 1: play the influencer game. You have to do the influencer marketing,
Speaker 1: just because I knew how powerful it was. Yeah, and
Speaker 1: a lot of brands didn't get that memo at that time.
Speaker 1: At that time, yeah, and the brands that Skyrocketer did,
Speaker 1: So that was obviously a huge thing. And it is
Speaker 1: hard because you know, you're paying these huge rates and
Speaker 1: you're not under you don't know if you're going to
Speaker 1: get a return an ROI. So it's like a bit
Speaker 1: scary at the start now, and so we went pretty
Speaker 1: hard with influencing. At the start, we didn't do Facebook
Speaker 1: ads for a very long time. It was all organic
Speaker 1: and then obviously paid on social media. In saying that,
Speaker 1: now that we're like more evolved and we have more
Speaker 1: budget and spend, we I really see marketing as an ecosystem.
Speaker 3: So for example, you've got.
Speaker 1: To keep hitting, like you know, the five you know pillars,
Speaker 1: so you have to decide what they are. You have
Speaker 1: to decide what you go hard in. For example, Naked Harvest,
Speaker 1: it's we still, you know, do influencer marketing, so we
Speaker 1: have a budget there where influencer marketing, I really see
Speaker 1: it as like no one trusts, so people that you
Speaker 1: trust you will buy from them, so they're you know,
Speaker 1: the customers are really getting.
Speaker 3: Like a personal opinion.
Speaker 1: Then we go on to we do Facebook marketing, so
Speaker 1: that is a very like that's a cold marketing because
Speaker 1: it's like literally something getting shoved in your face. But
Speaker 1: you generally are hitting warm people, so you know, maybe
Speaker 1: they've seen it on my Instagram, they've seen on someone
Speaker 1: else's Instagram, they've they've seen it a little bit. But
Speaker 1: then they get hit with you know, a Facebook ad
Speaker 1: and they kind of generally know yes or no, I'm
Speaker 1: buying that or not. Yeah, then you have kind of
Speaker 1: like your subliminal I don't know if that's the right word.
Speaker 1: You're kind of like indirect marketing, which is like EDM.
Speaker 1: For example, we have EDM lists, so we're constantly nurturing them.
Speaker 1: We're not always just selling to them. Sometimes we're giving
Speaker 1: them blog pos or free value. We're hopping in their
Speaker 1: you know, in boxes and then also selling to them
Speaker 1: at certain points. So that's more of like a very
Speaker 1: intimate marketing because you need you know, you need them
Speaker 1: to sign up to your EDM, so we do.
Speaker 3: Very open them. Yeah, so we do various things.
Speaker 1: So it's like, you know, on our website, I think
Speaker 1: we have put your email in and you go onto
Speaker 1: the jaw to will win a two hundred.
Speaker 3: Dollars off gift card.
Speaker 1: We generally find that is a better ROI than doing
Speaker 1: the typical put your email in, get fifteen percent off.
Speaker 3: Oh interesting.
Speaker 1: Yeah, so don't just do generically what every other company does,
Speaker 1: because yeah, we kind of did the math and calculated it,
Speaker 1: and it works better to do other things like sometimes
Speaker 1: we'll have that running. But that's another thing is that
Speaker 1: you to think outside the box, like don't just do
Speaker 1: what everyone else is doing. So we're like, you know,
Speaker 1: you'll enter give us sei email. Sometimes we do giveaways
Speaker 1: on Instagram where the thing they need to do is
Speaker 1: put their email in, or you know, just different marketing
Speaker 1: activations like that where you're getting people's details. We also
Speaker 1: do text marks marketing, so you know we have their
Speaker 1: number from them signing up and we'll send them texting
Speaker 1: text is sorry. And then we do marketing even like
Speaker 1: we do Pinterest, so we have our graphic designer create
Speaker 1: pins that are very like aesthetically pleasing. And you've got
Speaker 1: to know your platform. So Pinterest is aesthetic, so everything's
Speaker 1: got to look very polished, very to a tee. And
Speaker 1: then for example, TikTok is unpolished, so it's very like
Speaker 1: real time. I don't want to see it looking, you know,
Speaker 1: all done up. I want to see what.
Speaker 3: You see like overly edited almost Yeah.
Speaker 1: And also you've got to know which channels are like
Speaker 1: for example, a reels don't work on TikTok, and everyone
Speaker 1: puts their reels on TikTok, be included, and it just
Speaker 1: it doesn't work.
Speaker 3: Because TikTok is a different platform.
Speaker 1: So, especially if you're starting out, I would just pick
Speaker 1: a couple and really get to know those platforms and
Speaker 1: understand why the person is on there, and create very
Speaker 1: specific content for that and start there. Don't I think,
Speaker 1: especially if you're like a one man band like I
Speaker 1: wouldn't be trying to do everything because you're going to
Speaker 1: spread way too thin and you're not going to like
Speaker 1: go deep. And that's like, for example, we kind of
Speaker 1: ignored TikTok for a very long time because our Instagram
Speaker 1: just like slapped it did so well. Yeah, but that's
Speaker 1: probably a mistake because we have fucking a whole team.
Speaker 1: So that's now you know, we're getting into TikTok, and
Speaker 1: our strategy on TikTok is very much we show you
Speaker 1: behind the scenes, we show you very real life, whereas
Speaker 1: Instagram is more polished, it's more that girl.
Speaker 3: So we're kind of and that's.
Speaker 1: The thing is like we're now understand that the marketing
Speaker 1: you know, a climate has completely changed, and we've got
Speaker 1: to up level. We've got to get on board. We've
Speaker 1: got to understand new platforms and create specific content for those.
Speaker 1: But I guess going back to the actual question of
Speaker 1: like keep it organic or paid marketing, you've got to
Speaker 1: I think you've got to do both. Yeah, if you
Speaker 1: want to scale, if you want to get into in
Speaker 1: front of people's eyes, like, you have to do both
Speaker 1: because even now social media marketing, like on Instagram, even organically,
Speaker 1: you're just not going to reach even your whole you.
Speaker 3: Know, full lists.
Speaker 1: It's insane, like it just doesn't work like that anymore.
Speaker 1: I think it used to work like that and you
Speaker 1: could post something and you could make a great return
Speaker 1: on literally spending nothing.
Speaker 3: Those were the good days.
Speaker 1: But now it's like Facebook is smart. It wants you
Speaker 1: to pay for marketing, and in saying that, like, if
Speaker 1: you do it right and you're doing all the things,
Speaker 1: you will get a return and it will, you know,
Speaker 1: work out.
Speaker 3: So I am.
Speaker 1: Such a believer that it's an ecosystem, so you should
Speaker 1: be doing bits of everything and it will be working
Speaker 1: all together. Because even if that person doesn't buy off
Speaker 1: that Facebook ad you paid for, they might then see it,
Speaker 1: you know, somewhere else that makes them buy. And if
Speaker 1: you're just constantly touching all the different points and being
Speaker 1: in all the different places, but you're hitting them like
Speaker 1: the mark and the nail on the head in those places, yeah,
Speaker 1: that's when it's like going to work. So that's what
Speaker 1: if you're literally starting out, I would kind of pick
Speaker 1: one or two platforms, decide, and also have an actual strategy.
Speaker 1: Do you mean you can't just fucking do random shit
Speaker 1: and be like, oh, my marketing's not working, Like you
Speaker 1: need to have like we have a marketing calendar. We have,
Speaker 1: like you know, all these themes of the girls actually
Speaker 1: creating strategies.
Speaker 3: They're not just like throwing shit at the wall.
Speaker 1: So it's important and I would say, like pick a
Speaker 1: couple try and like have an actual strategy, go hard
Speaker 1: on that.
Speaker 3: And see how you go.
Speaker 1: And as you kind of get better at that, then
Speaker 1: you can expand to the next platform and then the
Speaker 1: next platform, etc.
Speaker 4: Is it almost like the goal isn't necessary. Obviously the
Speaker 4: goal is, and it's ideal to have clicks and buys
Speaker 4: from that ad, but it's more in the long run
Speaker 4: to just create the brand awareness so that when someone
Speaker 4: for example, if it's Naked Harvest, when they want to
Speaker 4: finally buy a supplement because they've started going to the gym,
Speaker 4: you're the first brand that comes to mind that they
Speaker 4: then google and buy from.
Speaker 3: Yeah.
Speaker 1: So for example, if we're getting into Facebook marketing, we
Speaker 1: do both.
Speaker 3: Yeah.
Speaker 1: So you generally have a cold audience, which is and
Speaker 1: for example, if you're selling to a cold audience, they
Speaker 1: don't know who you are, So you're not going to
Speaker 1: put up an ad where like they should know who
Speaker 1: you are, if that makes sense, You're going to put
Speaker 1: up a more generic, a more knotty. Maybe you're not
Speaker 1: even talking about a product, you're literally talking about the brand.
Speaker 1: So it'd be like Naked Harvest, we do natural supplements
Speaker 1: for men. Yeah, and you're like very clear about who
Speaker 1: you are and what you do. And then once that
Speaker 1: person goes into a warm audience, which is you know,
Speaker 1: maybe they've clicked on your website or they've bought one product,
Speaker 1: then you can get like very specific. So you can
Speaker 1: have a very specific ad of like moonmilk or do
Speaker 1: you have trouble sleeping or you know, do you have
Speaker 1: you just started to challenge and want to kick in
Speaker 1: the butt, Like imagine if that ad popped up like.
Speaker 2: Listening, they're listening to me.
Speaker 1: So it's also that's like a whole other thing is
Speaker 1: if you are a brand new brand, like I would
Speaker 1: be focusing on just introducing the brand and being very
Speaker 1: clear about who you are and what you do. But
Speaker 1: once you start to get a bit more known and
Speaker 1: you you know, have a bigger email listen, you have
Speaker 1: a bigger, warmer audience, then you can be very specific
Speaker 1: on like pain points.
Speaker 3: Yeah. So yeah, again, if it's like a whole strategy, Yeah,
Speaker 3: do both.
Speaker 4: In the initial stages, how did you go about finding
Speaker 4: manufacturers and supplies that you trusted. Also, I know you
Speaker 4: were in law, but was it an I quit and
Speaker 4: NH was already something that was in the works or
Speaker 4: did you just quit and know you wanted more. If
Speaker 4: it's the latter, what did you do in the interim
Speaker 4: that inspired yourself and your brother to leap into supplements?
Speaker 1: M okay, So first question finding manufacturers. So to be
Speaker 1: very transparent, we had a manufacturer at the start who
Speaker 1: I found and I knew in the industry. It is
Speaker 1: because of like my contacts, things ended up not kind
Speaker 1: of working out and we wanted to change manufacturer, which
Speaker 1: then meant, you know, we'd have to do it was a.
Speaker 3: Lot of work.
Speaker 1: Let's just say that how we found our manufacturer who
Speaker 1: we're with now is so weird. And this is literally
Speaker 1: why I believe a manifesting, like a.
Speaker 4: Life happens for me moment. Yeah, okay, So my so
Speaker 4: Cooper found them.
Speaker 1: So Cooper's friend, who he knew from high school, was
Speaker 1: you know, being a lot at the time. He he's
Speaker 1: like a roofer and he was doing the roof of
Speaker 1: the manufacturer.
Speaker 3: No, and you know, was talking to him like, what do.
Speaker 1: You guys do And the manufacturer's like, oh, yeah, we
Speaker 1: do natural supplements blah blah blah, and he's like, oh,
Speaker 1: my mate, he just started natural supplements. You know, it's
Speaker 1: Naked Harvest. And our manufacturer literally, because they are so
Speaker 1: busy and you know, the factory is only a certain size,
Speaker 1: they don't take any new clients on so literally they're
Speaker 1: not on Google, like you've got to know someone to
Speaker 1: find them. And it's because they're so elite and they've
Speaker 1: got such a high like grade. They're all natural. They
Speaker 1: take all the boxes for us, but you actually cannot
Speaker 1: like Google and find them.
Speaker 3: They're not anywhere. That's crazy. They don't even like have
Speaker 3: to have a website because that's how like how establishing
Speaker 3: business is good when they don't.
Speaker 1: Need a web literally, so he was like oh blah
Speaker 1: blah blah. Anyway, they just like got talking and the
Speaker 1: manufacturer guy was like, oh, yeah, like you know, give
Speaker 1: me his number, blah blah blah. I can't remember if
Speaker 1: he was like he's looking for a new manufacturer or
Speaker 1: if it was just like a random here's.
Speaker 3: My number, he's in my card. So then we cooper
Speaker 3: called them. We had a big chat.
Speaker 1: They came to us and we were like instantly I
Speaker 1: knew I'm such a big person on like energies. They
Speaker 1: had a meaning, and you know it's like two men.
Speaker 3: Usually you know what I'm like with Maras.
Speaker 1: No, no, they were like incredible, No, no, they were
Speaker 1: incredible and just like I knew they were good humans.
Speaker 1: We had a meaning, we set it up, and then
Speaker 1: so we moved to them. But that's what I mean about.
Speaker 1: You know, when we're talking about manifesting, it's not usually
Speaker 1: like a direct eye when I'm.
Speaker 3: Sorry, not mattering me a perfect manufacturer.
Speaker 1: And then no, no, sorry what I was saying, Like
Speaker 1: you know, in manifest how I talk about inspired action. Yes,
Speaker 1: so often how things come to you? And this is
Speaker 1: why I say forget about the how, because the how
Speaker 1: doesn't matter.
Speaker 3: It's not up to you.
Speaker 1: How things come to you can often be so random,
Speaker 1: so intricate, so like you would beside, you would never
Speaker 1: guess it. So it's like we were looking for a manufacturer,
Speaker 1: how would we know that it would like randomly come
Speaker 1: from like a person you know, Cooper's high school friend.
Speaker 3: So would then through Yeat doing his.
Speaker 1: Roof like introducing and that's why I say, forget about
Speaker 1: the how that's not your you know thing and also
Speaker 1: inspired action. And it's really weird because I'm pretty sure
Speaker 1: it's something random, like Cooper was just like so happening
Speaker 1: because where he lives is like a couple of hours away,
Speaker 1: so happening be there that we can and you.
Speaker 3: Know this and that.
Speaker 1: So it all fell into place, and I very much
Speaker 1: believe it was like, you know, the universe guiding us
Speaker 1: to this manufacture because they're so great.
Speaker 3: So yeah, not actually helpful.
Speaker 4: Advice, but like you basically went with your intuition correct
Speaker 4: in that they the right people for you, and then
Speaker 4: it worked out. Yes, but you also how early on
Speaker 4: in the process did you change manufacturers.
Speaker 3: Within the first six months? Oh wow, so quite soon. Yeah.
Speaker 4: But then it's also like reassuring for people because you
Speaker 4: don't necessarily have to get it right the first time.
Speaker 3: You can, you can change correct correct. Yeah, amazing. And
Speaker 3: then the second question, So when I quit, Naked Harvest
Speaker 3: was not around.
Speaker 1: It was not even an idea. I quit because I
Speaker 1: felt so overwhelmed with life and I knew I couldn't
Speaker 1: do both, you know, either the law job or the
Speaker 1: influencing job well, and I needed to make a decision.
Speaker 1: And also, to be completely honest, I guess I did
Speaker 1: have this gut into a feeling that it's like I
Speaker 1: knew something big was happening, and I knew I needed
Speaker 1: to make space. And I was just like, actually, also
Speaker 1: a little secret a tear to you and the RNC fam.
Speaker 3: I've kind of got that feeling now, Oh my god,
Speaker 3: me too, literally, like I know there's something.
Speaker 1: Big happening in my universe, in my soul, but I'm like,
Speaker 1: I just need space.
Speaker 3: But where do you make the space when you have
Speaker 3: no space? Well, this is the thing. So it's just
Speaker 3: what I've got to figure out anyway.
Speaker 1: Side point anyway, So I was just like, I know
Speaker 1: this big thing is coming, and I just I know
Speaker 1: I meant for more. It's very like cliche, isn't it.
Speaker 3: I need to make space.
Speaker 1: Obviously it worked out well for me because I had
Speaker 1: built my influencing up to the point where I was
Speaker 1: making the same as my wage.
Speaker 3: So you weren't like risking that much.
Speaker 1: It was not financial risk, no, Yeah, and also like
Speaker 1: I wasn't actually risking fucking anything because I'd finished my degree. Yeah,
Speaker 1: so like I and I finished my pot, so I
Speaker 1: literally could go in as a lawyer anywhere. Yeah, obviously,
Speaker 1: you know, turning down a really great opportunity of risk
Speaker 1: in itself. But I was just like, no, I need
Speaker 1: to seek this out. So I yeah, and then I
Speaker 1: think I was, you know, just doing like random things
Speaker 1: for a good year before even the idea of Naked
Speaker 1: Harvest came about. Yeah, I was doing like random things
Speaker 1: like doing me book, going events.
Speaker 3: Just starting the podcast.
Speaker 1: Yeah, and that's and that's another thing is like all
Speaker 1: those things probably got me to Naked Harvest, which was
Speaker 1: you know, the big dream of the big purpose. But
Speaker 1: I needed that space and that time and those like
Speaker 1: small little steps to get me there. So never think
Speaker 1: anything's dumb or.
Speaker 3: Like off track, even if it feels random.
Speaker 1: Oh and then what inspired supplements? It's I've told the
Speaker 1: story a million times, but I had a really bad
Speaker 1: experience with a supplement brand that I was you know, plugging,
Speaker 1: that I was involved with. I basically found out what
Speaker 1: they had on their labels was completely wrong. Like, for example,
Speaker 1: they said, to me feel sick, no refined sugar. There
Speaker 1: was refined sugar in there. Dairy free there was dairy
Speaker 1: just so bad, especially because they you know, labeled themselves
Speaker 1: a vegan.
Speaker 3: It's disgusting.
Speaker 1: And I was having a rant to my brother because
Speaker 1: obviously that tarnished, you know, me as an influencer and
Speaker 1: my integrity of working with a brand like that. And
Speaker 1: I was having a big winch to Cooper and then
Speaker 1: it was a couple of weeks later that he was like,
Speaker 1: why don't we do.
Speaker 3: Our own subs?
Speaker 1: I was like, you're crazy, boy, and look.
Speaker 3: Where you are, and Okay, that's amazing, lucky.
Speaker 4: Last question, I have so many questions, but the last
Speaker 4: I'll ask is about people. How do you go about
Speaker 4: building teams? How do you attract and retain great talent?
Speaker 2: Mmm?
Speaker 1: I love all these questions about a team because one
Speaker 1: hundred percent, if you don't have a good team, you
Speaker 1: go on nowhere fast.
Speaker 3: Yeah.
Speaker 1: And that's actually my biggest advice is I generally would
Speaker 1: put on someone before you need them, rather than waiting
Speaker 1: to you're so overwhelmed or you're so don't have enough time,
Speaker 1: and then you have to try and find someone.
Speaker 3: You have to try, and you're.
Speaker 1: In a rush and in a rush, so you picked
Speaker 1: maybe someone who's wrong for the job. Something that we
Speaker 1: do is we bring someone on before it is absolute necessary,
Speaker 1: and we have fined that that works really well. So
Speaker 1: for example, Mel, Like when I hired Mel, and I
Speaker 1: guaranteed her three days.
Speaker 3: I was not making enough to her.
Speaker 1: Three days, but I thought, let's fucking do this because
Speaker 1: I want to take myself seriously and I take my
Speaker 1: business seriously. Yeah, even though like you know, it was
Speaker 1: just like random things. Another higher for example, we have
Speaker 1: two graphic designers in Naked Harvest. Yeah, whereas you know,
Speaker 1: like probably could be fined with one, but our aesthetic
Speaker 1: and our brand, you know, presence is such a huge
Speaker 1: pillar of ours that if you know, graphics weren't great,
Speaker 1: or they're rushed, or you know, we're stressing.
Speaker 4: Because that's just physically a bit too much for one, Yeah,
Speaker 4: that's going to drop.
Speaker 1: And that's such a huge thing that was important to us.
Speaker 1: So you need to know your audience. And also our
Speaker 1: audio is me who fucking loves aesthetics.
Speaker 3: Yeah, so that's important.
Speaker 1: You know, we tend to hire before you get to
Speaker 1: the point where you're pulling your hair out. That's even
Speaker 1: like you a Tia, like we hired you when literally
Speaker 1: the podcast was not making enough.
Speaker 3: Money to have two people working there. But I was like,
Speaker 3: big dreams.
Speaker 2: It's gonna happen.
Speaker 3: Yeah, literally will make the work for it. So I'm
Speaker 3: such a big believer doing that.
Speaker 1: And I know that's probably the biggest thing holding people
Speaker 1: back for small businesses because they have in their head, oh,
Speaker 1: I'm a small business. I don't need this, I don't
Speaker 1: need that. I can do it myself. But what you
Speaker 1: don't realize is you're doing the work and then you're
Speaker 1: taking yourself out of the most important role, which is
Speaker 1: the visionary of the company, of the business.
Speaker 3: And you're getting lost in the day to day.
Speaker 1: Correct And if the company doesn't or the business doesn't
Speaker 1: have clarity and vision, it's not going to go anywhere.
Speaker 1: It's not going to have, you know, the legs and
Speaker 1: the grit to keep up leveling, because that's actually another
Speaker 1: thing is you do. You have to keep up leveling,
Speaker 1: you have to keep evolving, and if you don't keep up,
Speaker 1: you get left behind. So if you're bogged down into
Speaker 1: the day to day things of that, someone else can
Speaker 1: definitely do, but you don't want to pay them. I'm sorry, Like,
Speaker 1: you're not gonna it's not gonna work. Yeah, and that's fine,
Speaker 1: Like because if you want to be a small business,
Speaker 1: like that's fine. Yeah, But if you have big goals
Speaker 1: and dreams and like this is your one shot, it's
Speaker 1: like sometimes you have to just pay the money and
Speaker 1: like be really uncomfortable.
Speaker 3: Also, I fucking.
Speaker 1: Thrive on like, holy shit, we have to make this
Speaker 1: work because I'm gonna pay someone screwed otherwise.
Speaker 3: Yeah, I know. I thrive on that. I know other
Speaker 3: people don't. Me and Cooper thrive on that.
Speaker 1: Actually, it's like the candy collection to know you're like,
Speaker 1: oh my god, this better work. So I think higher
Speaker 1: before you're fully ready. And also that gives you a
Speaker 1: bit more time of taking your time so you know
Speaker 1: who's right for the role. In regards to you know,
Speaker 1: actually attracting and retaining, I think it is about a
Speaker 1: balance between them having the actual skills and them believing
Speaker 1: in the brand. You know. I think you've got to
Speaker 1: have both. We tend to market on our social media
Speaker 1: channels because I want someone who knows Naked Harvest, who
Speaker 1: believes in the brand. Otherwise I just feel like that
Speaker 1: is like going to lack somewhere else and they're not
Speaker 1: going to like understand what we're about and our mission. Yeah,
Speaker 1: so I think it's really important of them having skills
Speaker 1: but also believing in the brand. And you know, if
Speaker 1: you're not a huge brand, it's like when you have
Speaker 1: the interview of pitching them the mission and seeing how
Speaker 1: they react, see you know, what words they use, et cetera,
Speaker 1: and then retaining is you've just got to keep them happy.
Speaker 3: So, like I said before, asking.
Speaker 1: Them, like, like, something we do here is we're big
Speaker 1: on working from the office because we feel like people thrive.
Speaker 1: But we do say, you know, if you've got to
Speaker 1: work from home one day, like because of an appointment
Speaker 1: or whatever, that's fine. And also something we do say is,
Speaker 1: I'm so one, so big of my morning routine. So
Speaker 1: our general hours is seven thirty to three thirty. But
Speaker 1: for example, if you have a gym class that you
Speaker 1: know finishes at seven thirty and that's going to make
Speaker 1: you really happy and the pumped for the day, get
Speaker 1: here at eight and you know, finish.
Speaker 3: That little bit later. I would rather that rather than
Speaker 3: be like, no, it's seven thirty.
Speaker 1: Yeah, Like we do try and be flexible. We do
Speaker 1: try and ask people, you know, what they want, and
Speaker 1: also That's like another big thing of something we do
Speaker 1: when we're doing like probation meetings or checking in like
Speaker 1: quarterly meetings. Of the stuff is being like what do
Speaker 1: you like doing in your role and what don't you
Speaker 1: like doing? And you know, we want people to like
Speaker 1: do things they're loving and that sort of thing. So
Speaker 1: I think big things like communicating them believing in the brand,
Speaker 1: and obviously having the skills. Yeah, and I think I'll
Speaker 1: just add, sure, what's really good on the retention that
Speaker 1: you guys do is you make the office a nice environment,
Speaker 1: Like you've put the effort in to make the office esthetic,
Speaker 1: to get things like the walking pad. I know it
Speaker 1: seems silly, but like it makes it a place that
Speaker 1: you want to come to work, because I know a
Speaker 1: lot of my friends work from home and they love
Speaker 1: working from home because they just don't like going to
Speaker 1: the office because they don't see the point one half
Speaker 1: the staff aren't there anymore because everybody's working from home,
Speaker 1: and two it's just not like there's nothing extra yet,
Speaker 1: whereas here the vibe is so much more. Like I
Speaker 1: think if I was to do a day from home,
Speaker 1: I'd be like, oh, I'm.
Speaker 3: Not going to get to go with the walking pad
Speaker 3: or like.
Speaker 4: I'm not gonna like be around everyone. I'll get to
Speaker 4: chat with people at lunch, and like that's such a
Speaker 4: big thing, that makes a small thing, that makes such
Speaker 4: a big difference in the long run to how you
Speaker 4: feel when you come to work and how you show.
Speaker 3: Up at work.
Speaker 1: Yeah, and I think, well, that's the big thing is
Speaker 1: like just I always think from the perspective. You know,
Speaker 1: I've worked corporate, so I know exactly what you're talking about.
Speaker 1: I fucking hated god.
Speaker 3: Dingy carpets, no windows exactly.
Speaker 1: And it's like you you need to show up as
Speaker 1: the you know, the visionary of the company. You need
Speaker 1: to show up in the vibe of how you would
Speaker 1: want to come to work. And that's that's why, you know,
Speaker 1: we have spent a bit of money on I don't
Speaker 1: know if you know the city are, but like we
Speaker 1: all those boards out there, they weren't originally there.
Speaker 4: Yeah, Kira told me so, She's like it was carpet
Speaker 4: or something.
Speaker 1: It was like gross gray carpet. And so we paid
Speaker 1: ourselves even though we're renting to reboard the whole entire room,
Speaker 1: because I was like, it needs to be a vibe
Speaker 1: when I come in and like, that's why, you know,
Speaker 1: we buy these cute.
Speaker 3: Little chairs and we make sure they're deaths the you know,
Speaker 3: fun and you actually want to be there.
Speaker 1: And I know that's like a small thing, but it's like,
Speaker 1: if you think about the amount of time you spend
Speaker 1: at work, it's such.
Speaker 3: A huge part of your life.
Speaker 1: Yes, so it's so important you know, to me personally
Speaker 1: and you know to the team that it's like we
Speaker 1: all love being here. So just I think if you
Speaker 1: can just like think about it from your own perspective
Speaker 1: and think about it from someone else's perspective, that's huge.
Speaker 3: That's all they need. Amazing. I love this episode. Thank
Speaker 3: you so fun, Thanks so much for listening. Guys. I
Speaker 3: enjoyed the kind of hot fire not knowing what they
Speaker 3: were and just being like this is it.
Speaker 1: Bye, We're so awkward. Thanks so much for listening, guys. Bye,
Speaker 1: Thank you so much for listening to another episode of
Speaker 1: the Rise and Conquer podcast.
Speaker 3: If you enjoyed it and.
Speaker 1: Want more, come connect with us on Instagram at Riseinconquer
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