1
00:00:00,400 --> 00:00:04,480
Speaker 1: The Rise and Conquer Podcast acknowledges the traditional custodians of

2
00:00:04,519 --> 00:00:07,680
Speaker 1: the land which this episode is being recorded, the Yugen

3
00:00:07,720 --> 00:00:12,200
Speaker 1: Bay region. We further acknowledge country throughout Australia and their

4
00:00:12,200 --> 00:00:16,000
Speaker 1: connections to land, sea and community. We pay our respect

5
00:00:16,040 --> 00:00:19,640
Speaker 1: to their elders past and present and extend that respect

6
00:00:19,680 --> 00:00:33,320
Speaker 1: to all Aboriginal and terrestrid Islander peoples today. Hello and

7
00:00:33,400 --> 00:00:36,600
Speaker 1: welcome back to the Rise and Conquer Podcasts. This is

8
00:00:36,600 --> 00:00:47,480
Speaker 1: the podcast for ordinary people who want to do extraordinary things.

9
00:00:49,720 --> 00:00:53,560
Speaker 1: If the company doesn't or the business doesn't have clarity

10
00:00:53,680 --> 00:00:56,120
Speaker 1: and vision, it's not going to go anywhere. It's not

11
00:00:56,240 --> 00:00:59,840
Speaker 1: going to have you know, the legs and the grit

12
00:01:00,320 --> 00:01:10,400
Speaker 1: to keep up levelngth. Hello and welcome back to the

13
00:01:10,520 --> 00:01:13,679
Speaker 1: Rise and concor Podcast. It is our fun Friday epps

14
00:01:13,680 --> 00:01:16,560
Speaker 1: where you send in your life dilemmas and I provide

15
00:01:16,600 --> 00:01:21,640
Speaker 1: you my very unqualified two cents on the situation. Well

16
00:01:21,680 --> 00:01:28,160
Speaker 1: actually today it's not as unqualified because we are talking Bizinius.

17
00:01:28,920 --> 00:01:31,440
Speaker 1: But before we get into the episode, I just wanted

18
00:01:31,440 --> 00:01:35,000
Speaker 1: to say if you guys hadn't seen, we just released

19
00:01:35,080 --> 00:01:40,080
Speaker 1: our very own rn C affirmation wall papers, so you

20
00:01:40,200 --> 00:01:44,560
Speaker 1: may have seen these bread crumbed on my Insta. They

21
00:01:44,640 --> 00:01:48,440
Speaker 1: are beautiful affirmations and they're completely free. So all you

22
00:01:48,480 --> 00:01:51,200
Speaker 1: have to do is go to the website and use

23
00:01:51,280 --> 00:01:54,960
Speaker 1: the code empower me and they're completely free. You just

24
00:01:55,040 --> 00:01:59,000
Speaker 1: download that discount is automatically applied it checkout, so you

25
00:01:59,000 --> 00:02:01,840
Speaker 1: shouldn't have any issues with that. And there is seven

26
00:02:02,080 --> 00:02:05,520
Speaker 1: beautiful affirmations. Yeah, I just I think you guys are

27
00:02:05,520 --> 00:02:09,200
Speaker 1: going to love them, so make sure you check them out.

28
00:02:09,600 --> 00:02:12,320
Speaker 1: And today, guys, we have a bit of a spin

29
00:02:12,840 --> 00:02:17,880
Speaker 1: and we are doing quick fire biz questions. So we

30
00:02:18,280 --> 00:02:21,400
Speaker 1: did a Facebook thread and we ask you guys, what

31
00:02:21,520 --> 00:02:26,320
Speaker 1: questions do you have about anything business related? And you

32
00:02:26,360 --> 00:02:30,560
Speaker 1: guys had so many good questions. So literally I didn't

33
00:02:30,600 --> 00:02:33,639
Speaker 1: know the questions. A tea just reads them straight from

34
00:02:33,840 --> 00:02:37,680
Speaker 1: the thread and I just tell you instantly what comes.

35
00:02:37,440 --> 00:02:38,000
Speaker 2: To my head.

36
00:02:38,080 --> 00:02:42,320
Speaker 3: So I hope you like them. I hope they are helpful.

37
00:02:42,360 --> 00:02:46,440
Speaker 1: So yeah, we chat about things like staff management KPIs

38
00:02:47,080 --> 00:02:50,000
Speaker 1: being a boss when you know you're a people please

39
00:02:51,040 --> 00:02:54,840
Speaker 1: put sand up, and even pricing in the current climate.

40
00:02:55,000 --> 00:02:59,760
Speaker 1: But before we get into this hotline episode, but before

41
00:02:59,760 --> 00:03:05,040
Speaker 1: we yet into that, let's wear weekly Recommendations. Hi A

42
00:03:05,120 --> 00:03:08,920
Speaker 1: tier Hello, what is your reck this week?

43
00:03:09,360 --> 00:03:14,320
Speaker 4: My recommendation this week is actually a comedy special on Netflix.

44
00:03:14,560 --> 00:03:20,519
Speaker 4: It's called The King's Jester and the comedian I had

45
00:03:20,560 --> 00:03:23,920
Speaker 4: watched previous episodes of a show he had on Netflix,

46
00:03:23,960 --> 00:03:26,800
Speaker 4: but this was just like next level and he talks

47
00:03:26,880 --> 00:03:30,119
Speaker 4: a lot about controversial topics, but in such an interesting

48
00:03:30,200 --> 00:03:34,560
Speaker 4: way that I learned a lot. But it was very funny. Yeah,

49
00:03:34,880 --> 00:03:37,040
Speaker 4: I highly recommend it. I really enjoyed it.

50
00:03:37,440 --> 00:03:43,400
Speaker 3: We love a comedy. All Right, my reck for the week.

51
00:03:43,800 --> 00:03:48,000
Speaker 1: I just want to say, if you guys listened to

52
00:03:48,120 --> 00:03:53,760
Speaker 1: last Friday's Hotline, my recommendation was a show called what

53
00:03:53,920 --> 00:03:54,880
Speaker 1: was the show called a Tier?

54
00:03:55,320 --> 00:03:57,160
Speaker 3: Was it tell Me Lies? I think it was Tell

55
00:03:57,200 --> 00:04:00,760
Speaker 3: Me Lies? Did you watch it? No? Okay, I haven't

56
00:04:00,760 --> 00:04:01,520
Speaker 3: watched it yet.

57
00:04:01,480 --> 00:04:03,600
Speaker 1: So guys, I can't remember if this was the week

58
00:04:03,640 --> 00:04:06,080
Speaker 1: before or the week before that, but I gave you

59
00:04:06,120 --> 00:04:11,720
Speaker 1: a recommendation Tell Me Lies on Stan and on Disney Plus.

60
00:04:11,800 --> 00:04:17,080
Speaker 1: It was on Disney Plus. Excuse me, it was on

61
00:04:17,120 --> 00:04:21,640
Speaker 1: Disney Plus. Thanks Ta Tia picking that up and in it, I.

62
00:04:21,560 --> 00:04:24,279
Speaker 3: Was like, I love this TV show. It's so good.

63
00:04:24,880 --> 00:04:29,240
Speaker 1: And then I described it as similar to like, you know,

64
00:04:29,640 --> 00:04:31,600
Speaker 1: previous relationships with.

65
00:04:32,080 --> 00:04:34,400
Speaker 3: My ex and then meeting Tim.

66
00:04:35,000 --> 00:04:38,279
Speaker 1: I just want to say, you take it back.

67
00:04:38,680 --> 00:04:43,240
Speaker 3: I take it back, So you take back the recommendation. No, no,

68
00:04:43,520 --> 00:04:44,520
Speaker 3: So the TV show.

69
00:04:44,400 --> 00:04:51,400
Speaker 1: Is great, drama, sex, you know, more drama. It's great,

70
00:04:51,480 --> 00:04:54,960
Speaker 1: and we love a college TV show. I just want

71
00:04:54,960 --> 00:04:58,720
Speaker 1: to say, because he turns out to be very problematic, oh,

72
00:04:59,080 --> 00:04:59,799
Speaker 1: very toxic.

73
00:05:00,120 --> 00:05:02,520
Speaker 3: You liked the character when you recommended it, Yeah, and.

74
00:05:02,480 --> 00:05:05,159
Speaker 1: I was like, I get him, Like it's hard when

75
00:05:05,160 --> 00:05:06,920
Speaker 1: you're just got out of a relationship and there's a

76
00:05:07,000 --> 00:05:09,760
Speaker 1: new relationship. But no, he turns out to be very

77
00:05:09,760 --> 00:05:13,000
Speaker 1: toxic and very manipulative. And I just don't want it

78
00:05:13,000 --> 00:05:15,720
Speaker 1: on the record that I almost because do I say

79
00:05:15,760 --> 00:05:19,440
Speaker 1: it's like, you know you like resonated with it, because yeah,

80
00:05:19,600 --> 00:05:20,880
Speaker 1: I do not resonate.

81
00:05:21,480 --> 00:05:23,680
Speaker 3: You resonate with him halfway through episode one?

82
00:05:24,240 --> 00:05:27,599
Speaker 1: Yeah, like literally episode one.

83
00:05:27,920 --> 00:05:29,800
Speaker 3: I just want to put that on the record.

84
00:05:29,560 --> 00:05:32,880
Speaker 1: Because I would be so worried if someone listened to

85
00:05:32,960 --> 00:05:35,600
Speaker 1: that recommendation when I watch it and then thought, oh

86
00:05:35,640 --> 00:05:41,400
Speaker 1: my god, Georgie's fucked, Like Georgie's twisted, because like as

87
00:05:41,440 --> 00:05:45,000
Speaker 1: it progressed, you see, because it almost goes back in time,

88
00:05:45,080 --> 00:05:47,800
Speaker 1: like the first episode is like them now, and then

89
00:05:47,839 --> 00:05:50,679
Speaker 1: you keep getting like visions from them back in college.

90
00:05:50,960 --> 00:05:52,320
Speaker 3: Oh and then.

91
00:05:52,240 --> 00:05:55,000
Speaker 1: Like as you keep getting them, you see how messed

92
00:05:55,080 --> 00:05:58,320
Speaker 1: up he was. Yeah you well, yeah, just a lot

93
00:05:58,360 --> 00:06:03,200
Speaker 1: of layers, lots happening, lots of interesting things, and I

94
00:06:03,240 --> 00:06:04,599
Speaker 1: just wanted to put that on the record.

95
00:06:05,080 --> 00:06:07,000
Speaker 3: Okay, what's your recommendation.

96
00:06:07,480 --> 00:06:10,640
Speaker 1: Okay, I've got a new recommendation. It's a TV show, Jamie.

97
00:06:10,720 --> 00:06:12,599
Speaker 1: I know you said we can't keep doing TV shows,

98
00:06:12,640 --> 00:06:17,160
Speaker 1: but also it's my show, so Jamie's like, give us

99
00:06:17,160 --> 00:06:21,040
Speaker 1: some education. I started watching Wait, have I recommended this

100
00:06:21,200 --> 00:06:22,039
Speaker 1: The Handmaid's Tail?

101
00:06:22,560 --> 00:06:23,600
Speaker 3: No? Oh my god.

102
00:06:24,360 --> 00:06:27,440
Speaker 1: So Kate Jones stayed out of my house after the

103
00:06:27,480 --> 00:06:30,599
Speaker 1: candy collection event and she was telling me about the

104
00:06:30,600 --> 00:06:33,680
Speaker 1: show called The Handmaid's Tail. I had seen shorts and

105
00:06:33,760 --> 00:06:37,320
Speaker 1: thought not so dark, not for me, because it looked

106
00:06:37,320 --> 00:06:39,440
Speaker 1: like a period show and I'm not into that shit.

107
00:06:39,640 --> 00:06:42,960
Speaker 1: I'm like, boring unless we're doing what's the one we want, Brigidon,

108
00:06:43,040 --> 00:06:44,840
Speaker 1: unless we're doing bridgiton not.

109
00:06:45,080 --> 00:06:48,120
Speaker 4: But you know what, everyone's like, I don't like period shows,

110
00:06:48,160 --> 00:06:50,000
Speaker 4: and then they watch it. They're like, but it's so

111
00:06:50,320 --> 00:06:52,640
Speaker 4: good and it's not just that one.

112
00:06:52,640 --> 00:06:54,760
Speaker 3: They're all pretty good interesting.

113
00:06:55,000 --> 00:06:57,760
Speaker 1: Okay, true, I actually haven't watched other ones, but I

114
00:06:57,760 --> 00:06:58,080
Speaker 1: don't know.

115
00:06:58,160 --> 00:07:00,719
Speaker 3: I'm like not interested in like that day and time.

116
00:07:01,480 --> 00:07:06,479
Speaker 1: But I also don't like medieval stuff. Okay, so like, yeah, anyway,

117
00:07:06,560 --> 00:07:10,200
Speaker 1: we're going off on attention in here. So Handmaid's Tale

118
00:07:10,240 --> 00:07:12,440
Speaker 1: didn't really understand the whole concept. She explained it to

119
00:07:12,440 --> 00:07:14,480
Speaker 1: me and was like, it's twisted. You've got to watch it.

120
00:07:15,600 --> 00:07:20,720
Speaker 3: I'm like into season three. I serious joke, I'm onto

121
00:07:20,720 --> 00:07:22,400
Speaker 3: season three. It's been two weeks.

122
00:07:22,680 --> 00:07:25,840
Speaker 1: Yeah, so I literally and I you know, I don't

123
00:07:25,840 --> 00:07:28,640
Speaker 1: go to bed past nine pm. I literally stay awake

124
00:07:29,000 --> 00:07:31,760
Speaker 1: in sony ten pm. But still I stay awake and

125
00:07:31,800 --> 00:07:32,840
Speaker 1: I have to watch the show.

126
00:07:32,920 --> 00:07:36,520
Speaker 3: I'm so addicted. I think you've got to watch it

127
00:07:36,520 --> 00:07:38,320
Speaker 3: a tear, you know what. I think.

128
00:07:38,320 --> 00:07:41,040
Speaker 4: I started watching it when it first came out and

129
00:07:41,080 --> 00:07:42,720
Speaker 4: then got half an episode in and.

130
00:07:42,800 --> 00:07:44,920
Speaker 3: I was like, this is a bit much, but I'll

131
00:07:44,920 --> 00:07:48,400
Speaker 3: give it a much. Yeah, but I just the bravery.

132
00:07:48,640 --> 00:07:51,520
Speaker 3: I do think I would like it, the challenge, the

133
00:07:51,840 --> 00:07:52,280
Speaker 3: I don't know.

134
00:07:52,920 --> 00:07:56,240
Speaker 1: Halfway through season two, I honestly like turned it off

135
00:07:56,240 --> 00:07:58,200
Speaker 1: and I was like, oh it's too dark. Yeah, making

136
00:07:58,240 --> 00:08:01,280
Speaker 1: me sad, But then you keep watching, you keep pushing through,

137
00:08:01,600 --> 00:08:04,800
Speaker 1: and then it I don't know, I'll give it a go. Yeah, anyway,

138
00:08:04,960 --> 00:08:09,400
Speaker 1: so random. I'm really enjoying that. And it's very I've

139
00:08:09,440 --> 00:08:12,360
Speaker 1: never been so engrossed in a TV show where I

140
00:08:12,400 --> 00:08:14,760
Speaker 1: forget the time and don't look at my phone.

141
00:08:15,640 --> 00:08:19,440
Speaker 3: That's what I say. It is like very engrossed. Interesting.

142
00:08:20,720 --> 00:08:24,480
Speaker 1: Anyway, here are some hot fire biss.

143
00:08:33,559 --> 00:08:36,960
Speaker 4: Alrighty, so on this episode, it's a little bit different

144
00:08:37,000 --> 00:08:39,800
Speaker 4: to our normal hotlines. We were all having a chat

145
00:08:39,840 --> 00:08:43,559
Speaker 4: in Facebook group and we had a lot of fun

146
00:08:43,760 --> 00:08:46,880
Speaker 4: biz questions come through. So I thought Georgie would do

147
00:08:46,920 --> 00:08:50,880
Speaker 4: a quick fire business hotline answer sess with.

148
00:08:50,880 --> 00:08:53,400
Speaker 2: You all the things, all the things.

149
00:08:53,600 --> 00:08:57,520
Speaker 4: Yeah, and guys, Georgie hasn't actually heard these questions yet,

150
00:08:57,559 --> 00:09:00,320
Speaker 4: and I haven't really rephrased what was written, and I'm

151
00:09:00,440 --> 00:09:03,200
Speaker 4: just reading out what people in the Facebook group are

152
00:09:03,200 --> 00:09:05,000
Speaker 4: wanting to know. And if you do want to join

153
00:09:05,040 --> 00:09:08,960
Speaker 4: the Facebook group, hop into the show notes and they

154
00:09:08,960 --> 00:09:09,800
Speaker 4: should be link there.

155
00:09:09,800 --> 00:09:11,640
Speaker 3: We'll pop a link there. Amazing.

156
00:09:11,880 --> 00:09:15,720
Speaker 1: Yes, okay, so it's just like my first reactions, just

157
00:09:15,800 --> 00:09:17,720
Speaker 1: like thirst intoitive thoughts.

158
00:09:17,920 --> 00:09:19,240
Speaker 3: Yes, cool, let's do it.

159
00:09:19,480 --> 00:09:22,920
Speaker 4: So the first one, this person would love to know

160
00:09:23,160 --> 00:09:28,600
Speaker 4: about how you do staff reviews, set KPI's professional team development,

161
00:09:28,679 --> 00:09:31,440
Speaker 4: and how you continue to nurture your team.

162
00:09:31,440 --> 00:09:35,840
Speaker 1: I love this because it's so important. I was talking

163
00:09:36,000 --> 00:09:39,600
Speaker 1: to a HR specialist the other day and she kind

164
00:09:39,640 --> 00:09:44,000
Speaker 1: of said, you know, you can only go, especially if

165
00:09:44,040 --> 00:09:47,640
Speaker 1: you're looking at scaling your company or just like scaling

166
00:09:47,679 --> 00:09:50,920
Speaker 1: your business, you can only go as far as your team.

167
00:09:51,040 --> 00:09:54,520
Speaker 1: Like that is going to be such a bottleneck. And

168
00:09:54,559 --> 00:09:57,400
Speaker 1: also someone asked me the other day, like, what's the

169
00:09:57,440 --> 00:10:01,160
Speaker 1: hardest part about business, and I said, people like, Yeah,

170
00:10:01,200 --> 00:10:05,760
Speaker 1: to be very honest, it's you know, making sure your

171
00:10:05,800 --> 00:10:09,920
Speaker 1: team is happy, making sure you know how to deal

172
00:10:10,040 --> 00:10:14,040
Speaker 1: with each person and really like listen and make them

173
00:10:14,080 --> 00:10:17,800
Speaker 1: feel seen because you're really only as good.

174
00:10:17,720 --> 00:10:21,640
Speaker 3: As like your weakest link. Yeah, so not that there's

175
00:10:21,679 --> 00:10:24,439
Speaker 3: any weeklings, but you know, if that makes sense.

176
00:10:24,800 --> 00:10:30,480
Speaker 1: So in regards to KPIs, so each month I have

177
00:10:30,960 --> 00:10:35,280
Speaker 1: so I actually have a weekly meeting with each person

178
00:10:35,559 --> 00:10:38,960
Speaker 1: on because I in Naked Harvest, I'm quote unquote the

179
00:10:39,040 --> 00:10:45,360
Speaker 1: creative director, So creative we're talking marketing, graphic design, obviously

180
00:10:45,400 --> 00:10:48,280
Speaker 1: the influencer side of things. And then you know, Cooper

181
00:10:48,440 --> 00:10:53,760
Speaker 1: is more logistics customer service warehouse, so we split those

182
00:10:54,000 --> 00:10:56,280
Speaker 1: and he has a weekly meeting with his side.

183
00:10:56,360 --> 00:10:57,960
Speaker 3: I have a weekly meeting.

184
00:10:57,679 --> 00:11:01,320
Speaker 1: With mine, and so who I chat to is you know, Leah,

185
00:11:01,360 --> 00:11:05,560
Speaker 1: she's Partnerships and PR, Kira, she's social Media.

186
00:11:05,720 --> 00:11:08,080
Speaker 3: Mel is obviously our brand exec.

187
00:11:08,480 --> 00:11:12,360
Speaker 1: So that's all things marketing, our graphic designers, and so

188
00:11:12,640 --> 00:11:14,160
Speaker 1: just in that meeting, I just.

189
00:11:14,280 --> 00:11:17,080
Speaker 3: Check up what are you focusing on this week.

190
00:11:17,120 --> 00:11:21,320
Speaker 1: I think it's really important, as you know, a business owner,

191
00:11:21,400 --> 00:11:24,560
Speaker 1: to have your finger on the pulse with everything and

192
00:11:24,760 --> 00:11:27,680
Speaker 1: just know where your employees are, know where they're spending

193
00:11:27,760 --> 00:11:31,080
Speaker 1: their time. I'm not a micromanager. I really love everyone

194
00:11:31,120 --> 00:11:32,720
Speaker 1: to like go off and do that thing and do

195
00:11:32,800 --> 00:11:35,400
Speaker 1: it in their way, but I do think it's very

196
00:11:35,400 --> 00:11:37,480
Speaker 1: important to just like know what they're doing in their

197
00:11:37,559 --> 00:11:40,360
Speaker 1: day to day and also if they're struggling with anything,

198
00:11:40,480 --> 00:11:44,160
Speaker 1: is there anything that's you know, making them work. For example,

199
00:11:44,320 --> 00:11:46,840
Speaker 1: something I was chatting to someone about was she was

200
00:11:46,880 --> 00:11:50,960
Speaker 1: explaining she spent a lot of times just doing emails. Yeah,

201
00:11:50,960 --> 00:11:53,040
Speaker 1: and she's like, it's wasting a lot of my time.

202
00:11:53,160 --> 00:11:56,480
Speaker 1: I think we need to streamline this process. So if

203
00:11:56,520 --> 00:11:58,800
Speaker 1: we didn't have you know, that weekly meaning where I

204
00:11:58,800 --> 00:12:00,520
Speaker 1: can check and be like, you know, are you spending

205
00:12:00,559 --> 00:12:05,000
Speaker 1: your time, what's not working? What is working? We streamline processes,

206
00:12:05,160 --> 00:12:08,280
Speaker 1: we understand things a bit more, so it's really important.

207
00:12:08,320 --> 00:12:11,199
Speaker 1: And then KPIs is a monthly thing for us. So

208
00:12:11,360 --> 00:12:14,920
Speaker 1: every single month we set new KPIs and then we

209
00:12:15,000 --> 00:12:17,200
Speaker 1: have a meeting at the end of the month where

210
00:12:17,240 --> 00:12:20,720
Speaker 1: we check on those KPIs and it's I explain to

211
00:12:20,880 --> 00:12:23,120
Speaker 1: the girls, it's not you know, you must meet this

212
00:12:23,200 --> 00:12:26,680
Speaker 1: otherwise you're fired or anything like that. It's more if

213
00:12:26,720 --> 00:12:30,720
Speaker 1: they're you know, if they are met, amazing, congratulations, you're

214
00:12:30,800 --> 00:12:34,320
Speaker 1: killing it. Let's set some new goals. If they're not met,

215
00:12:34,360 --> 00:12:37,439
Speaker 1: it's more, let's have a look at why. Is it

216
00:12:37,520 --> 00:12:41,280
Speaker 1: because you know, let's just talk about social media for example.

217
00:12:41,440 --> 00:12:44,400
Speaker 1: Is it because you know, maybe TikTok needs to be

218
00:12:44,440 --> 00:12:48,040
Speaker 1: a bit stronger, or maybe we don't actually have any

219
00:12:48,160 --> 00:12:51,320
Speaker 1: activations going on in our Facebook group, or you know,

220
00:12:51,440 --> 00:12:53,959
Speaker 1: why did we not meet this? And we brainstorm together,

221
00:12:54,000 --> 00:12:56,360
Speaker 1: we get a bit of clarity, and then we make

222
00:12:56,600 --> 00:12:58,520
Speaker 1: new KPIs.

223
00:12:57,760 --> 00:12:58,520
Speaker 3: According to that.

224
00:12:59,200 --> 00:13:02,640
Speaker 1: So that's really import And then in regards to development,

225
00:13:02,800 --> 00:13:04,400
Speaker 1: we actually had a meaning the.

226
00:13:04,360 --> 00:13:07,520
Speaker 3: Other day with all the team and I think the

227
00:13:07,559 --> 00:13:09,600
Speaker 3: biggest thing is asking them.

228
00:13:10,000 --> 00:13:13,200
Speaker 1: So me and Cooper we're in a meaning about you know,

229
00:13:13,520 --> 00:13:16,560
Speaker 1: hr side of things, and we're like, oh, you know,

230
00:13:16,760 --> 00:13:19,840
Speaker 1: one of our ideas was let's get everyone Audible and

231
00:13:19,880 --> 00:13:22,320
Speaker 1: do a book club where we all read the same

232
00:13:22,360 --> 00:13:24,680
Speaker 1: book and then we come together we do a book club.

233
00:13:25,240 --> 00:13:26,920
Speaker 3: And then I said to Cooper, I.

234
00:13:26,880 --> 00:13:30,040
Speaker 1: Think we would love that because me and Cooper love books,

235
00:13:30,080 --> 00:13:32,600
Speaker 1: We love Audible, we love self help. But I was like,

236
00:13:32,880 --> 00:13:34,440
Speaker 1: I don't know if the rest of the team would

237
00:13:34,440 --> 00:13:36,080
Speaker 1: like that or if they would be like this is

238
00:13:36,120 --> 00:13:38,800
Speaker 1: just annoying as well as like this is like more work. Yeah,

239
00:13:38,960 --> 00:13:41,440
Speaker 1: then yeah, and you you want to you know, you

240
00:13:41,520 --> 00:13:44,880
Speaker 1: want your employees to love working, you know, for you

241
00:13:44,960 --> 00:13:45,880
Speaker 1: and love coming to work.

242
00:13:45,920 --> 00:13:47,360
Speaker 3: That's such a big value of ours.

243
00:13:47,800 --> 00:13:50,840
Speaker 1: So instead of like being like, hey, guys, we got

244
00:13:50,880 --> 00:13:53,360
Speaker 1: you Audible and we're all reading this book, we had

245
00:13:53,360 --> 00:13:55,880
Speaker 1: a meaning with everyone and we asked the question, what

246
00:13:56,040 --> 00:14:00,120
Speaker 1: do you want that is going to help you in

247
00:14:00,240 --> 00:14:02,480
Speaker 1: your job, that is going to make you want to

248
00:14:02,520 --> 00:14:04,600
Speaker 1: come to work, that is going to you know, help

249
00:14:04,679 --> 00:14:07,200
Speaker 1: you develop. And then I had a meeting with everyone

250
00:14:07,240 --> 00:14:09,360
Speaker 1: after and you know, there was a couple of things

251
00:14:09,400 --> 00:14:11,600
Speaker 1: like someone came to me and they're like, there's this

252
00:14:11,800 --> 00:14:13,600
Speaker 1: mini course I really want to do that I think

253
00:14:13,720 --> 00:14:15,679
Speaker 1: is going to really help me in my skills with

254
00:14:15,800 --> 00:14:18,040
Speaker 1: you know, my job. Yeah, and so she's doing that

255
00:14:18,080 --> 00:14:20,640
Speaker 1: mini course and then someone else was like, yeah, I

256
00:14:20,680 --> 00:14:23,200
Speaker 1: want audible, I want to read self development books.

257
00:14:23,200 --> 00:14:25,920
Speaker 3: So she did that, and so we like to take

258
00:14:25,960 --> 00:14:26,960
Speaker 3: the approach.

259
00:14:26,640 --> 00:14:30,360
Speaker 1: Of more individual how we can help the team, rather

260
00:14:30,400 --> 00:14:31,880
Speaker 1: than thinking we know.

261
00:14:31,800 --> 00:14:32,760
Speaker 3: What's best for the team.

262
00:14:33,000 --> 00:14:36,440
Speaker 4: And like, I love that you guys got the walking pad,

263
00:14:36,800 --> 00:14:37,720
Speaker 4: ye stand up desk.

264
00:14:37,840 --> 00:14:38,760
Speaker 3: That was Mel's request.

265
00:14:38,920 --> 00:14:43,280
Speaker 1: Yeah, she's like because I think, you know, especially because

266
00:14:43,400 --> 00:14:45,600
Speaker 1: our girls generally, you know, they work over the time,

267
00:14:45,680 --> 00:14:48,040
Speaker 1: they do long hours. Especially we've just had a launch

268
00:14:48,080 --> 00:14:52,280
Speaker 1: with things happening, and Mel you know, is complaining, not complaining,

269
00:14:52,320 --> 00:14:54,360
Speaker 1: but it's like she doesn't have time for gym or

270
00:14:54,480 --> 00:14:57,240
Speaker 1: she's so tired after work. So her whole big thing

271
00:14:57,360 --> 00:14:59,480
Speaker 1: was like I want a walking pad so I can

272
00:14:59,560 --> 00:15:01,800
Speaker 1: walk and to my emails. And that's you know, a

273
00:15:01,840 --> 00:15:04,960
Speaker 1: big value of hers is her health. Yeah, so we're like, cool,

274
00:15:05,000 --> 00:15:07,800
Speaker 1: let's get your walking pad, like you know, like let's

275
00:15:07,840 --> 00:15:10,360
Speaker 1: make you enjoy And I think that's such a big thing.

276
00:15:10,400 --> 00:15:12,280
Speaker 3: But it's also like, I'm not going to know that.

277
00:15:12,720 --> 00:15:14,600
Speaker 1: I know, I don't want to guess that because I

278
00:15:14,600 --> 00:15:17,680
Speaker 1: don't want one, I'm probably gonna try it. And so

279
00:15:18,120 --> 00:15:21,640
Speaker 1: I think a big thing is listening to your employees

280
00:15:22,120 --> 00:15:24,480
Speaker 1: rather than thinking you know what's best.

281
00:15:24,920 --> 00:15:26,000
Speaker 3: Yes, I love that.

282
00:15:28,480 --> 00:15:28,760
Speaker 1: Question.

283
00:15:28,760 --> 00:15:32,440
Speaker 4: The next one, this one's quite interesting considering the current climate.

284
00:15:32,520 --> 00:15:36,600
Speaker 4: But pricing, how do you decide that? How you decide

285
00:15:37,000 --> 00:15:39,000
Speaker 4: what it is in the first place, and then if

286
00:15:39,080 --> 00:15:42,120
Speaker 4: you need to adjust it, and then going into getting

287
00:15:42,160 --> 00:15:45,360
Speaker 4: new clients and old clients to come back to your business.

288
00:15:45,960 --> 00:15:50,120
Speaker 1: Love Okay, So first one, pricing, We generally, like when

289
00:15:50,160 --> 00:15:53,840
Speaker 1: we price things, we go off a certain percentage. Like

290
00:15:53,960 --> 00:15:56,600
Speaker 1: in shopify there's actually a button where you can put

291
00:15:56,600 --> 00:15:59,120
Speaker 1: in the price and then put in how much it

292
00:15:59,240 --> 00:16:03,360
Speaker 1: costs you and it will tell you the percentage profit margin.

293
00:16:04,080 --> 00:16:07,280
Speaker 1: So we generally when we're pricing a product, the profit

294
00:16:07,400 --> 00:16:11,640
Speaker 1: margin is mostly the same around you.

295
00:16:11,600 --> 00:16:13,920
Speaker 3: Know, the board, and that's how we get our prices.

296
00:16:14,360 --> 00:16:17,760
Speaker 1: Obviously, we are looking at competitors, we are looking at

297
00:16:17,760 --> 00:16:23,000
Speaker 1: things like that, but we I think from an integrity side,

298
00:16:23,040 --> 00:16:26,320
Speaker 1: like we're rather than being like, oh, well they charge

299
00:16:26,400 --> 00:16:28,800
Speaker 1: heats for it, let's just you know, charge a lot more.

300
00:16:29,320 --> 00:16:31,880
Speaker 3: It's how much did this cost this? You know, what's

301
00:16:31,920 --> 00:16:33,040
Speaker 3: the profit that.

302
00:16:33,200 --> 00:16:35,400
Speaker 1: We need to make to keep things running for all

303
00:16:35,440 --> 00:16:37,880
Speaker 1: our expenses to pay our team, to pay the.

304
00:16:38,720 --> 00:16:42,240
Speaker 3: You're like salary or rent or anything. Does it? No,

305
00:16:42,200 --> 00:16:43,040
Speaker 3: not exactly.

306
00:16:43,120 --> 00:16:47,200
Speaker 1: So that's what we generally do, is like as I

307
00:16:47,240 --> 00:16:50,800
Speaker 1: guess a company, we have a certain percentage that we

308
00:16:50,840 --> 00:16:54,520
Speaker 1: almost need to meet to even bring out the product,

309
00:16:54,560 --> 00:16:57,080
Speaker 1: otherwise it's just not going to be worth it or

310
00:16:57,440 --> 00:17:01,480
Speaker 1: you know vice versa. So price and that's actually a

311
00:17:01,520 --> 00:17:05,160
Speaker 1: good point of tea is with the current climate because

312
00:17:05,560 --> 00:17:09,159
Speaker 1: of how expensive shipping is, you know, since COVID, and

313
00:17:09,200 --> 00:17:13,440
Speaker 1: then also just a lot of natural like all our

314
00:17:13,480 --> 00:17:16,600
Speaker 1: products have like you know, natural sweetness and all these

315
00:17:16,720 --> 00:17:21,320
Speaker 1: very particular products that have Yeah, just like what the

316
00:17:21,400 --> 00:17:25,639
Speaker 1: manufacturing costs has gone up so much and we haven't

317
00:17:25,680 --> 00:17:27,960
Speaker 1: put up our prices. So that's you know, that's even

318
00:17:27,960 --> 00:17:31,439
Speaker 1: a conversation we're having at the moment. We have and

319
00:17:31,480 --> 00:17:33,439
Speaker 1: you may have noticed a lot of companies putting up

320
00:17:33,480 --> 00:17:34,080
Speaker 1: their prices.

321
00:17:34,280 --> 00:17:37,400
Speaker 4: Yeah, a lot have and put little things out explaining why.

322
00:17:37,480 --> 00:17:40,320
Speaker 1: Yeah, and it's like it's because everything is more expensive, yeah,

323
00:17:40,359 --> 00:17:42,840
Speaker 1: and we you know, we get that. We personally have

324
00:17:42,920 --> 00:17:46,159
Speaker 1: made the decision not to do that because you know,

325
00:17:46,359 --> 00:17:50,520
Speaker 1: our big, big pillar of Naked Harvest is our nhgain,

326
00:17:50,640 --> 00:17:54,840
Speaker 1: our community. And another factor that came in is we

327
00:17:54,920 --> 00:17:57,199
Speaker 1: know things that are more expensive for us, but we

328
00:17:57,240 --> 00:18:00,400
Speaker 1: also know everything is more expensive for everyone else, So

329
00:18:00,920 --> 00:18:03,119
Speaker 1: you know, they're having to pay more for their fuel

330
00:18:03,240 --> 00:18:06,840
Speaker 1: and all their daily things and for their house.

331
00:18:06,920 --> 00:18:09,119
Speaker 3: Oh god, don't get me started on the mortgages.

332
00:18:09,560 --> 00:18:11,960
Speaker 1: And so we kind of made the executive decision that

333
00:18:12,040 --> 00:18:15,159
Speaker 1: we wouldn't put up our prices just yet because we

334
00:18:15,240 --> 00:18:18,320
Speaker 1: know everyone's kind of struggling, yeah, and we're like beautiful,

335
00:18:18,480 --> 00:18:22,360
Speaker 1: let's kind of be their comfort product, their safety product,

336
00:18:22,400 --> 00:18:26,040
Speaker 1: where you know, we're not blind signing anyone in saying that,

337
00:18:26,200 --> 00:18:28,960
Speaker 1: like profit wise, we will at some point have to

338
00:18:29,080 --> 00:18:32,480
Speaker 1: because like to be very transparent. Like our pre workout

339
00:18:32,760 --> 00:18:35,520
Speaker 1: manufacturer put it up by thirty percent.

340
00:18:36,160 --> 00:18:37,560
Speaker 3: What we pay thirty percent?

341
00:18:37,720 --> 00:18:41,520
Speaker 1: Yeah, like huge, it's massive, Yeah, which completely cut into

342
00:18:42,240 --> 00:18:46,760
Speaker 1: our a massive portion of your profit that pays everybody's

343
00:18:46,760 --> 00:18:50,560
Speaker 1: wage most of it. But it's like, I think, you know,

344
00:18:50,720 --> 00:18:52,840
Speaker 1: if we can ride this wave and we can make

345
00:18:52,920 --> 00:18:56,240
Speaker 1: sure our community is happy and really think about them first.

346
00:18:56,840 --> 00:18:59,120
Speaker 1: And I guess this goes into how do you keep

347
00:18:59,160 --> 00:19:04,360
Speaker 1: clients coming back? Is we decided our pillars and our

348
00:19:04,480 --> 00:19:07,600
Speaker 1: values from the start and they're you know, our big

349
00:19:07,760 --> 00:19:12,800
Speaker 1: value is community. Another value sustainability. Another value is you know,

350
00:19:13,280 --> 00:19:17,760
Speaker 1: fun and bringing fun and playfulness to fitness. So you'll

351
00:19:17,800 --> 00:19:22,880
Speaker 1: have values of your company. And I think if your community,

352
00:19:23,000 --> 00:19:27,200
Speaker 1: if your customers can see you sticking to those things,

353
00:19:27,400 --> 00:19:29,880
Speaker 1: that very much pays into integrity.

354
00:19:30,080 --> 00:19:32,360
Speaker 3: And I feel like a lot of people stick.

355
00:19:32,160 --> 00:19:35,560
Speaker 1: With companies with integrity, yes, and no matter what happens,

356
00:19:35,680 --> 00:19:38,520
Speaker 1: if they keep showing integrity like they generally they stick

357
00:19:38,520 --> 00:19:40,560
Speaker 1: with you. I think about, you know, all the brands

358
00:19:40,600 --> 00:19:43,160
Speaker 1: I use and that's why I keep coming back.

359
00:19:43,560 --> 00:19:45,879
Speaker 3: So that's a huge part of it.

360
00:19:45,880 --> 00:19:50,680
Speaker 1: In regards to you know, our clients coming back or customers,

361
00:19:51,080 --> 00:19:53,920
Speaker 1: I think you need to look at for example, if

362
00:19:53,960 --> 00:19:59,439
Speaker 1: your retention rate isn't great, like survey your customers, you know,

363
00:19:59,560 --> 00:20:02,679
Speaker 1: be like, you know, why why did you not purchase?

364
00:20:02,720 --> 00:20:02,960
Speaker 3: Again?

365
00:20:03,040 --> 00:20:05,399
Speaker 1: We actually have flows in the back end that we

366
00:20:05,520 --> 00:20:08,639
Speaker 1: use with Clavio that it's like if someone you know

367
00:20:08,680 --> 00:20:11,479
Speaker 1: buys something thirty days later, they get sent an email

368
00:20:11,480 --> 00:20:13,280
Speaker 1: being like do you want to purchase this again, you'll

369
00:20:13,280 --> 00:20:17,119
Speaker 1: probably run out and then also flows that it's like

370
00:20:17,320 --> 00:20:18,919
Speaker 1: if you didn't purchase.

371
00:20:18,560 --> 00:20:20,919
Speaker 3: This again, like why not? We'd love to know.

372
00:20:21,160 --> 00:20:24,000
Speaker 4: That's awesome And a lot of people respond to that cut,

373
00:20:24,119 --> 00:20:28,040
Speaker 4: like not too many, but enough for us to understand

374
00:20:28,040 --> 00:20:28,720
Speaker 4: what's happening.

375
00:20:28,840 --> 00:20:29,680
Speaker 3: Yeah, that's awesome.

376
00:20:29,920 --> 00:20:33,800
Speaker 1: So that's even like something is you know, you are

377
00:20:34,480 --> 00:20:37,560
Speaker 1: your business is your customers, so you need to always

378
00:20:37,560 --> 00:20:40,440
Speaker 1: be checking with them, always listening in. And that's actually,

379
00:20:40,800 --> 00:20:43,520
Speaker 1: you know, something for the new year we're doing with

380
00:20:43,720 --> 00:20:48,560
Speaker 1: one of our ranges is we're reformulating because we have

381
00:20:48,960 --> 00:20:51,360
Speaker 1: you know, the feedback is, you know, we love this product,

382
00:20:51,400 --> 00:20:54,040
Speaker 1: but this, this, and this basically we love it, but

383
00:20:54,119 --> 00:20:57,280
Speaker 1: it could be better and yes, ways, so that's what

384
00:20:57,280 --> 00:20:59,760
Speaker 1: we're focusing on because again it's like if we're not

385
00:20:59,760 --> 00:21:04,040
Speaker 1: making our customs happy, what's the point. Yeah, So listening

386
00:21:04,040 --> 00:21:07,800
Speaker 1: to them is really really huge and just understanding them,

387
00:21:07,920 --> 00:21:10,080
Speaker 1: Like I think a big thing you need to do

388
00:21:10,200 --> 00:21:12,120
Speaker 1: is like you know that whole process that you would

389
00:21:12,119 --> 00:21:14,879
Speaker 1: have done in marketing your marketing degree a tears, like

390
00:21:15,680 --> 00:21:19,600
Speaker 1: you know your avatar of your target person, yeah, your

391
00:21:19,640 --> 00:21:23,720
Speaker 1: customer persona Yeah, like understanding them, getting really clear on

392
00:21:23,800 --> 00:21:26,680
Speaker 1: them and trying to put yourself in their position of

393
00:21:26,720 --> 00:21:28,439
Speaker 1: maybe why they're not coming back again.

394
00:21:28,800 --> 00:21:30,680
Speaker 3: You want to get that firsthand if you just ask

395
00:21:30,760 --> 00:21:33,520
Speaker 3: the people. Yeah, but that that is a huge thing.

396
00:21:33,840 --> 00:21:35,359
Speaker 3: I love that. That's amazing advice.

397
00:21:36,800 --> 00:21:39,400
Speaker 4: Oh, this sound's pretty good, kind of like the first one.

398
00:21:39,480 --> 00:21:42,000
Speaker 4: But how to manage staff and be a boss for

399
00:21:42,040 --> 00:21:45,399
Speaker 4: the first time when you're a people pleaser so hard.

400
00:21:45,960 --> 00:21:48,800
Speaker 1: Yeah, I think it's just like, I think that truly

401
00:21:48,880 --> 00:21:52,959
Speaker 1: needs to be a balance because I've worked for people

402
00:21:52,960 --> 00:21:56,120
Speaker 1: in the past who there wasn't a balance and they're

403
00:21:56,160 --> 00:21:57,159
Speaker 1: just kind of assholes.

404
00:21:57,480 --> 00:22:00,760
Speaker 4: And I ever worked for someone that's like too nice.

405
00:22:01,000 --> 00:22:08,400
Speaker 3: No, no, never, never, No.

406
00:22:09,000 --> 00:22:12,240
Speaker 1: I feel like most people in that position are very

407
00:22:12,520 --> 00:22:14,320
Speaker 1: generally assertive and.

408
00:22:14,680 --> 00:22:18,760
Speaker 3: A type of person. Should we be saying aggressive instead

409
00:22:18,800 --> 00:22:19,400
Speaker 3: of assertive?

410
00:22:19,480 --> 00:22:23,520
Speaker 1: Yeah, maybe no, but aggressive assertive Like yeah, I think

411
00:22:23,560 --> 00:22:27,200
Speaker 1: it's fine. But I think and that's another big value

412
00:22:27,280 --> 00:22:29,800
Speaker 1: me and Cooper had. So we both came from jobs

413
00:22:29,840 --> 00:22:32,919
Speaker 1: where we hated them. I worked corporate, he was a plumber,

414
00:22:33,359 --> 00:22:35,720
Speaker 1: and we were like, a big thing is we want

415
00:22:35,760 --> 00:22:38,720
Speaker 1: our team to love coming to work. Yeah, So a

416
00:22:38,800 --> 00:22:42,200
Speaker 1: part of that is having a relationship with your team

417
00:22:42,520 --> 00:22:47,320
Speaker 1: and you know them being The big thing is them

418
00:22:47,359 --> 00:22:52,400
Speaker 1: buying into the dream, buying into the like the end

419
00:22:52,440 --> 00:22:56,280
Speaker 1: goal of the company. Yeah, the whole your core beliefs

420
00:22:56,320 --> 00:22:58,399
Speaker 1: of the company. That is the big thing, because if

421
00:22:58,440 --> 00:23:00,440
Speaker 1: they don't believe in it, they're not going to work

422
00:23:00,480 --> 00:23:03,200
Speaker 1: their hardest, they're not going to you know, go out

423
00:23:03,200 --> 00:23:06,360
Speaker 1: of their way to change things or bring them their

424
00:23:06,400 --> 00:23:09,720
Speaker 1: best self. So I always and to be honest, Like

425
00:23:09,800 --> 00:23:15,080
Speaker 1: I struggle this myself of showing up as someone who

426
00:23:15,840 --> 00:23:19,120
Speaker 1: is assertive and you know, leads the team and then

427
00:23:19,200 --> 00:23:23,160
Speaker 1: someone who is also my team's friend and a people.

428
00:23:24,080 --> 00:23:26,359
Speaker 3: I think you have a really good balance. I feel

429
00:23:26,400 --> 00:23:27,000
Speaker 3: like I do too.

430
00:23:27,119 --> 00:23:32,080
Speaker 1: Yeah, Cooper says I'm too nice. But it's a lot

431
00:23:32,080 --> 00:23:34,920
Speaker 1: of conversation. But yeah, I think you need to have

432
00:23:34,960 --> 00:23:38,840
Speaker 1: a balance. And I think it's also if you can

433
00:23:38,920 --> 00:23:43,520
Speaker 1: just be clear get clear first. Communication is just such

434
00:23:43,560 --> 00:23:46,119
Speaker 1: a huge part. But yeah, I think there does need

435
00:23:46,160 --> 00:23:47,960
Speaker 1: to be a balance. It's not just all one way.

436
00:23:48,359 --> 00:23:53,880
Speaker 4: Yeah, next question where to start how to make ideas

437
00:23:53,960 --> 00:23:56,399
Speaker 4: actually come to life? And what's the first point of

438
00:23:56,440 --> 00:24:00,560
Speaker 4: contact you made when you had your business idea? So

439
00:24:00,840 --> 00:24:04,360
Speaker 4: just like everybody you know business podcast, it's like make

440
00:24:04,400 --> 00:24:08,960
Speaker 4: a business plan. But we did that with Naked Harvest.

441
00:24:09,280 --> 00:24:11,440
Speaker 4: Did you just use like one of the normal scaffold

442
00:24:11,480 --> 00:24:13,400
Speaker 4: templates or like how did you go about?

443
00:24:13,480 --> 00:24:16,840
Speaker 1: Well, mel Mel brought it to us. Yeah, so I said,

444
00:24:17,040 --> 00:24:18,679
Speaker 1: we want you know, we want to start this company.

445
00:24:18,760 --> 00:24:22,680
Speaker 1: I want you to start implementing facilitate it. So yeah,

446
00:24:22,760 --> 00:24:24,679
Speaker 1: she brought I don't know if it was generic or not,

447
00:24:24,880 --> 00:24:26,960
Speaker 1: where you know, we went through what do I have

448
00:24:27,080 --> 00:24:30,760
Speaker 1: values want to be you know, what's our customer and

449
00:24:30,800 --> 00:24:32,600
Speaker 1: getting really clear in that and then yeah, you could

450
00:24:32,640 --> 00:24:35,960
Speaker 1: literally just google a business template or yeah, that sort

451
00:24:35,960 --> 00:24:38,159
Speaker 1: of thing, and that's it's going to be helpful. Like

452
00:24:38,760 --> 00:24:40,760
Speaker 1: I think a lot of it can be like very fluffy,

453
00:24:40,920 --> 00:24:43,760
Speaker 1: but it's going to be very helpful because, for example,

454
00:24:44,200 --> 00:24:47,679
Speaker 1: when you then make business decisions, what we do is

455
00:24:47,760 --> 00:24:51,000
Speaker 1: are we making this business decision in line without values?

456
00:24:51,640 --> 00:24:53,920
Speaker 3: And that's very true. You know that's going to help.

457
00:24:53,960 --> 00:24:57,320
Speaker 1: Like, for example, that's the reason why straight off we

458
00:24:57,400 --> 00:25:00,119
Speaker 1: did sustainable packaging. That's why our packaging is like the

459
00:25:00,160 --> 00:25:01,679
Speaker 1: cylinders not plastic bags.

460
00:25:01,880 --> 00:25:04,159
Speaker 4: Yeah, because plastic bags would have been cheaper, wouldn't it.

461
00:25:04,600 --> 00:25:09,439
Speaker 1: Oh you're like, don't even get me started. Like like

462
00:25:09,560 --> 00:25:10,959
Speaker 1: for example, like the CANi Star.

463
00:25:11,080 --> 00:25:14,000
Speaker 3: Let's just say it's three dollars a plastic bag. Would

464
00:25:14,119 --> 00:25:14,800
Speaker 3: a plastic bag?

465
00:25:14,880 --> 00:25:18,360
Speaker 1: Yeah, like a bag would be thirty cents, Like I'm

466
00:25:18,400 --> 00:25:19,680
Speaker 1: talking like ten to one.

467
00:25:19,640 --> 00:25:21,000
Speaker 3: Hundred times emount.

468
00:25:21,119 --> 00:25:21,320
Speaker 4: Yeah.

469
00:25:21,320 --> 00:25:25,320
Speaker 1: But again, we make that decision because our value is sustainability,

470
00:25:25,480 --> 00:25:27,960
Speaker 1: so you want it. Yeah, so it's important. So it's like, well,

471
00:25:27,960 --> 00:25:30,560
Speaker 1: it's not even a choice. Yeah, So that's why it's

472
00:25:30,600 --> 00:25:34,320
Speaker 1: really important to do those. You know, at the start,

473
00:25:34,359 --> 00:25:36,200
Speaker 1: I thought it was silly, but it's like, no, you

474
00:25:36,240 --> 00:25:38,840
Speaker 1: do these and then you make decisions off you know,

475
00:25:38,960 --> 00:25:41,360
Speaker 1: that business plan or your values and it can evolve,

476
00:25:42,000 --> 00:25:42,919
Speaker 1: but that's okay.

477
00:25:43,359 --> 00:25:46,080
Speaker 4: And it did your values evolve a lot with NHTRE

478
00:25:46,240 --> 00:25:49,000
Speaker 4: if you sort of just added more rather than getting

479
00:25:49,080 --> 00:25:49,960
Speaker 4: rid of them.

480
00:25:50,160 --> 00:25:52,240
Speaker 1: Yeah, I think we just added more, I feel like

481
00:25:52,760 --> 00:25:56,440
Speaker 1: from the start pretty much on the money, Yeah, pretty

482
00:25:56,480 --> 00:26:00,159
Speaker 1: much the same. Like I was very clear with what

483
00:26:00,200 --> 00:26:03,600
Speaker 1: I wanted. And it's because the business really started from

484
00:26:03,640 --> 00:26:06,120
Speaker 1: a pain point of me not feeling seen in the

485
00:26:06,160 --> 00:26:10,760
Speaker 1: fitness industry as a woman, not having natural supplements that

486
00:26:11,080 --> 00:26:14,680
Speaker 1: you know, taste like dirt don't taste good. And then

487
00:26:15,000 --> 00:26:17,520
Speaker 1: you know, I think that's.

488
00:26:17,320 --> 00:26:19,119
Speaker 3: So funny because it's so relatable.

489
00:26:19,640 --> 00:26:22,159
Speaker 4: Literally when you eat something, you're like, this tastes like

490
00:26:22,200 --> 00:26:24,520
Speaker 4: the healthy version of chocolate.

491
00:26:24,720 --> 00:26:27,600
Speaker 1: Correct, Yeah, like that was such a big thing where

492
00:26:27,640 --> 00:26:29,400
Speaker 1: you would go to like the natural subsign.

493
00:26:29,480 --> 00:26:32,400
Speaker 3: It was all like ugh, it's disgusting.

494
00:26:33,040 --> 00:26:35,439
Speaker 1: And then you know the last one of I think,

495
00:26:35,680 --> 00:26:38,320
Speaker 1: especially if you're going to be an influencer brand, you

496
00:26:38,359 --> 00:26:41,639
Speaker 1: do have a lot more accountability, which I love. So

497
00:26:41,840 --> 00:26:44,080
Speaker 1: from the start it was very important for us to

498
00:26:44,200 --> 00:26:47,200
Speaker 1: be sustainable, to really like make sure we hit the

499
00:26:47,240 --> 00:26:50,679
Speaker 1: mark up here because I feel like, again, this is

500
00:26:50,720 --> 00:26:54,600
Speaker 1: just like a random you know idea, but or yeah,

501
00:26:54,640 --> 00:26:56,720
Speaker 1: just like a random thing. But I feel like, especially

502
00:26:56,760 --> 00:27:01,200
Speaker 1: if you're an influencer starting a brand, people don't they

503
00:27:01,240 --> 00:27:02,040
Speaker 1: give you one chance?

504
00:27:02,320 --> 00:27:04,560
Speaker 3: Yeah you got well one and done? Yeah you want

505
00:27:04,600 --> 00:27:04,880
Speaker 3: to done.

506
00:27:04,920 --> 00:27:07,160
Speaker 1: Whereas if you're just a random person that you don't

507
00:27:07,160 --> 00:27:09,679
Speaker 1: have your face behind it, you can generally fuck up

508
00:27:09,720 --> 00:27:10,760
Speaker 1: a bit more, don't you reckon?

509
00:27:10,880 --> 00:27:13,879
Speaker 4: Absolutely, because people aren't as critical. They don't have this

510
00:27:14,080 --> 00:27:18,480
Speaker 4: like person like put on a pedestal already. Correct, you're

511
00:27:18,480 --> 00:27:21,160
Speaker 4: building up yourself to be on that pedestal as a brand,

512
00:27:21,240 --> 00:27:24,080
Speaker 4: rather than having a person that's there that you can

513
00:27:24,160 --> 00:27:24,680
Speaker 4: knock off.

514
00:27:24,880 --> 00:27:25,160
Speaker 3: Yeah.

515
00:27:25,240 --> 00:27:27,879
Speaker 1: Yeah, And so from the start I kind of knew

516
00:27:27,960 --> 00:27:30,720
Speaker 1: that influence has had a lot more you know, accountability,

517
00:27:30,720 --> 00:27:33,719
Speaker 1: which again this is great because that meant that you know,

518
00:27:33,760 --> 00:27:37,600
Speaker 1: sustainability was you know, our pillar and you know stuff

519
00:27:37,640 --> 00:27:40,359
Speaker 1: like that. So from the start I had certain things

520
00:27:40,359 --> 00:27:42,120
Speaker 1: that I was like, no, if we're gonna do things,

521
00:27:42,119 --> 00:27:45,720
Speaker 1: we're gonna do it properly to the highest standard. Et cetera, love,

522
00:27:46,000 --> 00:27:48,000
Speaker 1: et cetera, etcetera, etcetera, etcetera.

523
00:27:49,640 --> 00:27:51,080
Speaker 2: Guys, let's be honest.

524
00:27:51,440 --> 00:27:55,720
Speaker 1: When we're not sleeping, we're pretty much our worse selves.

525
00:27:56,040 --> 00:28:00,280
Speaker 1: When Ivy wasn't sleeping as a newborn, I turned into

526
00:28:00,600 --> 00:28:03,119
Speaker 1: just the worst. And she's sleeping now, But it just

527
00:28:03,200 --> 00:28:06,040
Speaker 1: made me realize how important sleep is.

528
00:28:06,400 --> 00:28:07,600
Speaker 3: And that's why my.

529
00:28:07,840 --> 00:28:11,920
Speaker 1: Absolute holy Grail and h product has to be Moon milk.

530
00:28:12,560 --> 00:28:17,160
Speaker 1: Moon milk was also my idea. Moon Milk is our

531
00:28:17,320 --> 00:28:23,520
Speaker 1: functional blend of unique herbs, vitamins, minerals designed to relax

532
00:28:23,560 --> 00:28:26,520
Speaker 1: your body and mind and have a calming effect on

533
00:28:26,560 --> 00:28:31,119
Speaker 1: your nervous system. So we honestly had the most amazing

534
00:28:31,200 --> 00:28:35,439
Speaker 1: testimonies from our enh gang and it has been reported

535
00:28:35,520 --> 00:28:39,120
Speaker 1: to help people sleep at night, help them to wake

536
00:28:39,200 --> 00:28:42,800
Speaker 1: up feeling energized and just put them in a really,

537
00:28:43,040 --> 00:28:46,800
Speaker 1: really great relaxed mood. So we have a whole bunch

538
00:28:46,880 --> 00:28:52,280
Speaker 1: of delicious flavors available. My favorite is definitely Rocky Road,

539
00:28:52,320 --> 00:28:55,840
Speaker 1: but I know the og is just everyone cannot go

540
00:28:55,960 --> 00:28:56,400
Speaker 1: past it.

541
00:28:56,480 --> 00:29:00,200
Speaker 3: Basically, guys, moon milk is vegan, gloden.

542
00:29:00,120 --> 00:29:03,640
Speaker 1: Free, dairy free, or natural, and I would be using

543
00:29:03,640 --> 00:29:07,440
Speaker 1: this product as obviously to help you relax and unwind,

544
00:29:07,720 --> 00:29:10,280
Speaker 1: but also if you're like me where you just want

545
00:29:10,320 --> 00:29:13,239
Speaker 1: to finish the night with something sweet. So this is

546
00:29:13,280 --> 00:29:15,959
Speaker 1: like my go to. I've had dinner, I make myself

547
00:29:15,960 --> 00:29:19,040
Speaker 1: a Moon milk, I watch my Netflix, and I literally

548
00:29:19,120 --> 00:29:23,640
Speaker 1: have the best sleep and wake up feeling refreshed. As always, Guys,

549
00:29:23,680 --> 00:29:26,400
Speaker 1: I have my potty form a cheeky discount. You can

550
00:29:26,520 --> 00:29:31,200
Speaker 1: use Rise and Concer podcasts at checkout for ten percent off.

551
00:29:31,560 --> 00:29:35,080
Speaker 1: That is Rise and Concer Podcasts spelled out completely. Of

552
00:29:35,160 --> 00:29:37,719
Speaker 1: course that will be in the show notes, and of

553
00:29:37,800 --> 00:29:41,880
Speaker 1: course you can shop at Naked Harvest Supplements dot com.

554
00:29:42,120 --> 00:29:45,440
Speaker 1: All right, guys, let's get back into the episode.

555
00:29:48,600 --> 00:29:51,760
Speaker 4: Next question, how do I market I'm so lost about

556
00:29:51,800 --> 00:29:56,040
Speaker 4: Facebook ads or keeping it organic on Instagram and TikTok mmm.

557
00:29:56,800 --> 00:29:59,880
Speaker 1: See, I just feel like it's kind of hard because

558
00:30:00,120 --> 00:30:03,160
Speaker 1: when we started Naked Harvest, such a different landscape.

559
00:30:03,440 --> 00:30:06,920
Speaker 4: Yeah, it's changed so much in the past three years.

560
00:30:06,560 --> 00:30:07,440
Speaker 3: Changed so much.

561
00:30:07,480 --> 00:30:10,600
Speaker 1: So when we very first started, obviously me being an

562
00:30:10,600 --> 00:30:15,480
Speaker 1: influencer myself, I knew that it's like you have to

563
00:30:15,520 --> 00:30:18,160
Speaker 1: play the influencer game. You have to do the influencer marketing,

564
00:30:18,240 --> 00:30:21,120
Speaker 1: just because I knew how powerful it was. Yeah, and

565
00:30:21,160 --> 00:30:24,080
Speaker 1: a lot of brands didn't get that memo at that time.

566
00:30:24,320 --> 00:30:27,120
Speaker 1: At that time, yeah, and the brands that Skyrocketer did,

567
00:30:27,640 --> 00:30:30,080
Speaker 1: So that was obviously a huge thing. And it is

568
00:30:30,120 --> 00:30:33,479
Speaker 1: hard because you know, you're paying these huge rates and

569
00:30:33,520 --> 00:30:35,640
Speaker 1: you're not under you don't know if you're going to

570
00:30:35,720 --> 00:30:38,880
Speaker 1: get a return an ROI. So it's like a bit

571
00:30:38,920 --> 00:30:42,120
Speaker 1: scary at the start now, and so we went pretty

572
00:30:42,120 --> 00:30:45,680
Speaker 1: hard with influencing. At the start, we didn't do Facebook

573
00:30:45,720 --> 00:30:48,160
Speaker 1: ads for a very long time. It was all organic

574
00:30:48,600 --> 00:30:51,480
Speaker 1: and then obviously paid on social media. In saying that,

575
00:30:51,800 --> 00:30:54,440
Speaker 1: now that we're like more evolved and we have more

576
00:30:54,600 --> 00:30:59,600
Speaker 1: budget and spend, we I really see marketing as an ecosystem.

577
00:30:59,720 --> 00:31:02,160
Speaker 3: So for example, you've got.

578
00:31:01,920 --> 00:31:05,880
Speaker 1: To keep hitting, like you know, the five you know pillars,

579
00:31:05,880 --> 00:31:07,440
Speaker 1: so you have to decide what they are. You have

580
00:31:07,520 --> 00:31:10,880
Speaker 1: to decide what you go hard in. For example, Naked Harvest,

581
00:31:11,120 --> 00:31:14,520
Speaker 1: it's we still, you know, do influencer marketing, so we

582
00:31:14,600 --> 00:31:18,200
Speaker 1: have a budget there where influencer marketing, I really see

583
00:31:18,200 --> 00:31:21,720
Speaker 1: it as like no one trusts, so people that you

584
00:31:21,920 --> 00:31:25,200
Speaker 1: trust you will buy from them, so they're you know,

585
00:31:25,240 --> 00:31:26,920
Speaker 1: the customers are really getting.

586
00:31:26,640 --> 00:31:28,680
Speaker 3: Like a personal opinion.

587
00:31:29,680 --> 00:31:33,360
Speaker 1: Then we go on to we do Facebook marketing, so

588
00:31:33,440 --> 00:31:36,040
Speaker 1: that is a very like that's a cold marketing because

589
00:31:36,040 --> 00:31:38,800
Speaker 1: it's like literally something getting shoved in your face. But

590
00:31:38,840 --> 00:31:41,760
Speaker 1: you generally are hitting warm people, so you know, maybe

591
00:31:41,760 --> 00:31:44,000
Speaker 1: they've seen it on my Instagram, they've seen on someone

592
00:31:44,000 --> 00:31:46,800
Speaker 1: else's Instagram, they've they've seen it a little bit. But

593
00:31:46,840 --> 00:31:49,240
Speaker 1: then they get hit with you know, a Facebook ad

594
00:31:49,600 --> 00:31:51,560
Speaker 1: and they kind of generally know yes or no, I'm

595
00:31:51,560 --> 00:31:53,959
Speaker 1: buying that or not. Yeah, then you have kind of

596
00:31:54,040 --> 00:31:56,840
Speaker 1: like your subliminal I don't know if that's the right word.

597
00:31:57,440 --> 00:32:01,320
Speaker 1: You're kind of like indirect marketing, which is like EDM.

598
00:32:01,840 --> 00:32:06,160
Speaker 1: For example, we have EDM lists, so we're constantly nurturing them.

599
00:32:06,480 --> 00:32:09,000
Speaker 1: We're not always just selling to them. Sometimes we're giving

600
00:32:09,080 --> 00:32:13,040
Speaker 1: them blog pos or free value. We're hopping in their

601
00:32:13,200 --> 00:32:16,200
Speaker 1: you know, in boxes and then also selling to them

602
00:32:16,200 --> 00:32:18,640
Speaker 1: at certain points. So that's more of like a very

603
00:32:18,680 --> 00:32:21,240
Speaker 1: intimate marketing because you need you know, you need them

604
00:32:21,240 --> 00:32:23,640
Speaker 1: to sign up to your EDM, so we do.

605
00:32:23,720 --> 00:32:26,200
Speaker 3: Very open them. Yeah, so we do various things.

606
00:32:26,200 --> 00:32:28,360
Speaker 1: So it's like, you know, on our website, I think

607
00:32:28,400 --> 00:32:31,240
Speaker 1: we have put your email in and you go onto

608
00:32:31,240 --> 00:32:33,640
Speaker 1: the jaw to will win a two hundred.

609
00:32:33,360 --> 00:32:34,360
Speaker 3: Dollars off gift card.

610
00:32:34,720 --> 00:32:38,200
Speaker 1: We generally find that is a better ROI than doing

611
00:32:38,240 --> 00:32:41,320
Speaker 1: the typical put your email in, get fifteen percent off.

612
00:32:41,720 --> 00:32:42,760
Speaker 3: Oh interesting.

613
00:32:43,280 --> 00:32:46,600
Speaker 1: Yeah, so don't just do generically what every other company does,

614
00:32:46,680 --> 00:32:50,800
Speaker 1: because yeah, we kind of did the math and calculated it,

615
00:32:50,840 --> 00:32:53,560
Speaker 1: and it works better to do other things like sometimes

616
00:32:53,560 --> 00:32:56,280
Speaker 1: we'll have that running. But that's another thing is that

617
00:32:56,360 --> 00:32:58,719
Speaker 1: you to think outside the box, like don't just do

618
00:32:58,800 --> 00:33:01,160
Speaker 1: what everyone else is doing. So we're like, you know,

619
00:33:01,720 --> 00:33:05,000
Speaker 1: you'll enter give us sei email. Sometimes we do giveaways

620
00:33:05,040 --> 00:33:07,840
Speaker 1: on Instagram where the thing they need to do is

621
00:33:07,840 --> 00:33:11,680
Speaker 1: put their email in, or you know, just different marketing

622
00:33:11,760 --> 00:33:16,480
Speaker 1: activations like that where you're getting people's details. We also

623
00:33:16,560 --> 00:33:19,880
Speaker 1: do text marks marketing, so you know we have their

624
00:33:19,960 --> 00:33:22,720
Speaker 1: number from them signing up and we'll send them texting

625
00:33:23,200 --> 00:33:26,160
Speaker 1: text is sorry. And then we do marketing even like

626
00:33:26,240 --> 00:33:30,200
Speaker 1: we do Pinterest, so we have our graphic designer create

627
00:33:30,400 --> 00:33:33,360
Speaker 1: pins that are very like aesthetically pleasing. And you've got

628
00:33:33,400 --> 00:33:37,080
Speaker 1: to know your platform. So Pinterest is aesthetic, so everything's

629
00:33:37,080 --> 00:33:40,440
Speaker 1: got to look very polished, very to a tee. And

630
00:33:40,520 --> 00:33:44,200
Speaker 1: then for example, TikTok is unpolished, so it's very like

631
00:33:44,640 --> 00:33:47,960
Speaker 1: real time. I don't want to see it looking, you know,

632
00:33:48,120 --> 00:33:49,400
Speaker 1: all done up. I want to see what.

633
00:33:49,400 --> 00:33:51,600
Speaker 3: You see like overly edited almost Yeah.

634
00:33:51,640 --> 00:33:55,120
Speaker 1: And also you've got to know which channels are like

635
00:33:55,200 --> 00:33:59,000
Speaker 1: for example, a reels don't work on TikTok, and everyone

636
00:33:59,000 --> 00:34:01,719
Speaker 1: puts their reels on TikTok, be included, and it just

637
00:34:01,800 --> 00:34:02,600
Speaker 1: it doesn't work.

638
00:34:02,560 --> 00:34:04,280
Speaker 3: Because TikTok is a different platform.

639
00:34:04,680 --> 00:34:08,040
Speaker 1: So, especially if you're starting out, I would just pick

640
00:34:08,080 --> 00:34:11,480
Speaker 1: a couple and really get to know those platforms and

641
00:34:11,680 --> 00:34:15,680
Speaker 1: understand why the person is on there, and create very

642
00:34:15,719 --> 00:34:21,080
Speaker 1: specific content for that and start there. Don't I think,

643
00:34:21,200 --> 00:34:23,440
Speaker 1: especially if you're like a one man band like I

644
00:34:23,440 --> 00:34:26,000
Speaker 1: wouldn't be trying to do everything because you're going to

645
00:34:26,040 --> 00:34:28,880
Speaker 1: spread way too thin and you're not going to like

646
00:34:29,040 --> 00:34:31,880
Speaker 1: go deep. And that's like, for example, we kind of

647
00:34:31,960 --> 00:34:35,360
Speaker 1: ignored TikTok for a very long time because our Instagram

648
00:34:35,480 --> 00:34:38,120
Speaker 1: just like slapped it did so well. Yeah, but that's

649
00:34:38,120 --> 00:34:40,479
Speaker 1: probably a mistake because we have fucking a whole team.

650
00:34:41,080 --> 00:34:46,160
Speaker 1: So that's now you know, we're getting into TikTok, and

651
00:34:46,360 --> 00:34:49,200
Speaker 1: our strategy on TikTok is very much we show you

652
00:34:49,239 --> 00:34:52,160
Speaker 1: behind the scenes, we show you very real life, whereas

653
00:34:52,320 --> 00:34:55,680
Speaker 1: Instagram is more polished, it's more that girl.

654
00:34:56,000 --> 00:34:58,080
Speaker 3: So we're kind of and that's.

655
00:34:57,880 --> 00:35:01,360
Speaker 1: The thing is like we're now understand that the marketing

656
00:35:01,680 --> 00:35:05,520
Speaker 1: you know, a climate has completely changed, and we've got

657
00:35:05,560 --> 00:35:07,799
Speaker 1: to up level. We've got to get on board. We've

658
00:35:07,800 --> 00:35:11,680
Speaker 1: got to understand new platforms and create specific content for those.

659
00:35:11,960 --> 00:35:14,120
Speaker 1: But I guess going back to the actual question of

660
00:35:14,239 --> 00:35:18,160
Speaker 1: like keep it organic or paid marketing, you've got to

661
00:35:18,640 --> 00:35:20,600
Speaker 1: I think you've got to do both. Yeah, if you

662
00:35:20,640 --> 00:35:23,160
Speaker 1: want to scale, if you want to get into in

663
00:35:23,200 --> 00:35:26,280
Speaker 1: front of people's eyes, like, you have to do both

664
00:35:26,360 --> 00:35:31,920
Speaker 1: because even now social media marketing, like on Instagram, even organically,

665
00:35:31,920 --> 00:35:34,480
Speaker 1: you're just not going to reach even your whole you.

666
00:35:34,440 --> 00:35:35,720
Speaker 3: Know, full lists.

667
00:35:35,760 --> 00:35:39,200
Speaker 1: It's insane, like it just doesn't work like that anymore.

668
00:35:39,239 --> 00:35:41,239
Speaker 1: I think it used to work like that and you

669
00:35:41,280 --> 00:35:43,600
Speaker 1: could post something and you could make a great return

670
00:35:43,680 --> 00:35:44,920
Speaker 1: on literally spending nothing.

671
00:35:45,520 --> 00:35:46,480
Speaker 3: Those were the good days.

672
00:35:47,880 --> 00:35:51,080
Speaker 1: But now it's like Facebook is smart. It wants you

673
00:35:51,280 --> 00:35:54,680
Speaker 1: to pay for marketing, and in saying that, like, if

674
00:35:54,680 --> 00:35:56,920
Speaker 1: you do it right and you're doing all the things,

675
00:35:57,000 --> 00:35:59,600
Speaker 1: you will get a return and it will, you know,

676
00:35:59,760 --> 00:36:00,319
Speaker 1: work out.

677
00:36:00,440 --> 00:36:02,080
Speaker 3: So I am.

678
00:36:02,160 --> 00:36:04,680
Speaker 1: Such a believer that it's an ecosystem, so you should

679
00:36:04,719 --> 00:36:07,800
Speaker 1: be doing bits of everything and it will be working

680
00:36:07,880 --> 00:36:11,239
Speaker 1: all together. Because even if that person doesn't buy off

681
00:36:11,280 --> 00:36:14,480
Speaker 1: that Facebook ad you paid for, they might then see it,

682
00:36:14,640 --> 00:36:17,160
Speaker 1: you know, somewhere else that makes them buy. And if

683
00:36:17,200 --> 00:36:20,799
Speaker 1: you're just constantly touching all the different points and being

684
00:36:20,800 --> 00:36:24,279
Speaker 1: in all the different places, but you're hitting them like

685
00:36:24,440 --> 00:36:27,520
Speaker 1: the mark and the nail on the head in those places, yeah,

686
00:36:27,560 --> 00:36:30,120
Speaker 1: that's when it's like going to work. So that's what

687
00:36:30,280 --> 00:36:33,399
Speaker 1: if you're literally starting out, I would kind of pick

688
00:36:33,400 --> 00:36:38,200
Speaker 1: one or two platforms, decide, and also have an actual strategy.

689
00:36:38,400 --> 00:36:40,879
Speaker 1: Do you mean you can't just fucking do random shit

690
00:36:40,960 --> 00:36:43,799
Speaker 1: and be like, oh, my marketing's not working, Like you

691
00:36:43,880 --> 00:36:46,279
Speaker 1: need to have like we have a marketing calendar. We have,

692
00:36:46,480 --> 00:36:49,480
Speaker 1: like you know, all these themes of the girls actually

693
00:36:49,600 --> 00:36:51,080
Speaker 1: creating strategies.

694
00:36:51,080 --> 00:36:52,680
Speaker 3: They're not just like throwing shit at the wall.

695
00:36:52,800 --> 00:36:55,520
Speaker 1: So it's important and I would say, like pick a

696
00:36:55,560 --> 00:36:59,400
Speaker 1: couple try and like have an actual strategy, go hard

697
00:36:59,440 --> 00:36:59,839
Speaker 1: on that.

698
00:37:00,280 --> 00:37:01,160
Speaker 3: And see how you go.

699
00:37:01,360 --> 00:37:03,600
Speaker 1: And as you kind of get better at that, then

700
00:37:03,640 --> 00:37:05,680
Speaker 1: you can expand to the next platform and then the

701
00:37:05,719 --> 00:37:07,160
Speaker 1: next platform, etc.

702
00:37:08,040 --> 00:37:11,480
Speaker 4: Is it almost like the goal isn't necessary. Obviously the

703
00:37:11,520 --> 00:37:14,720
Speaker 4: goal is, and it's ideal to have clicks and buys

704
00:37:14,760 --> 00:37:18,200
Speaker 4: from that ad, but it's more in the long run

705
00:37:18,280 --> 00:37:20,960
Speaker 4: to just create the brand awareness so that when someone

706
00:37:21,040 --> 00:37:23,680
Speaker 4: for example, if it's Naked Harvest, when they want to

707
00:37:23,800 --> 00:37:26,799
Speaker 4: finally buy a supplement because they've started going to the gym,

708
00:37:26,960 --> 00:37:29,000
Speaker 4: you're the first brand that comes to mind that they

709
00:37:29,080 --> 00:37:30,400
Speaker 4: then google and buy from.

710
00:37:30,560 --> 00:37:30,799
Speaker 3: Yeah.

711
00:37:30,920 --> 00:37:34,839
Speaker 1: So for example, if we're getting into Facebook marketing, we

712
00:37:34,880 --> 00:37:35,440
Speaker 1: do both.

713
00:37:35,680 --> 00:37:35,960
Speaker 3: Yeah.

714
00:37:36,000 --> 00:37:39,680
Speaker 1: So you generally have a cold audience, which is and

715
00:37:39,760 --> 00:37:42,520
Speaker 1: for example, if you're selling to a cold audience, they

716
00:37:42,520 --> 00:37:45,000
Speaker 1: don't know who you are, So you're not going to

717
00:37:45,040 --> 00:37:48,160
Speaker 1: put up an ad where like they should know who

718
00:37:48,239 --> 00:37:50,239
Speaker 1: you are, if that makes sense, You're going to put

719
00:37:50,320 --> 00:37:53,239
Speaker 1: up a more generic, a more knotty. Maybe you're not

720
00:37:53,280 --> 00:37:56,240
Speaker 1: even talking about a product, you're literally talking about the brand.

721
00:37:56,600 --> 00:37:59,640
Speaker 1: So it'd be like Naked Harvest, we do natural supplements

722
00:37:59,680 --> 00:38:02,839
Speaker 1: for men. Yeah, and you're like very clear about who

723
00:38:02,880 --> 00:38:05,759
Speaker 1: you are and what you do. And then once that

724
00:38:05,840 --> 00:38:09,160
Speaker 1: person goes into a warm audience, which is you know,

725
00:38:09,200 --> 00:38:12,080
Speaker 1: maybe they've clicked on your website or they've bought one product,

726
00:38:12,600 --> 00:38:15,440
Speaker 1: then you can get like very specific. So you can

727
00:38:15,520 --> 00:38:19,200
Speaker 1: have a very specific ad of like moonmilk or do

728
00:38:19,239 --> 00:38:21,880
Speaker 1: you have trouble sleeping or you know, do you have

729
00:38:22,000 --> 00:38:23,680
Speaker 1: you just started to challenge and want to kick in

730
00:38:23,719 --> 00:38:26,640
Speaker 1: the butt, Like imagine if that ad popped up like.

731
00:38:28,600 --> 00:38:30,160
Speaker 2: Listening, they're listening to me.

732
00:38:30,520 --> 00:38:33,359
Speaker 1: So it's also that's like a whole other thing is

733
00:38:33,560 --> 00:38:36,520
Speaker 1: if you are a brand new brand, like I would

734
00:38:36,520 --> 00:38:40,640
Speaker 1: be focusing on just introducing the brand and being very

735
00:38:40,640 --> 00:38:43,480
Speaker 1: clear about who you are and what you do. But

736
00:38:43,520 --> 00:38:45,279
Speaker 1: once you start to get a bit more known and

737
00:38:45,320 --> 00:38:47,920
Speaker 1: you you know, have a bigger email listen, you have

738
00:38:48,000 --> 00:38:51,560
Speaker 1: a bigger, warmer audience, then you can be very specific

739
00:38:51,560 --> 00:38:52,560
Speaker 1: on like pain points.

740
00:38:52,719 --> 00:38:56,320
Speaker 3: Yeah. So yeah, again, if it's like a whole strategy, Yeah,

741
00:38:56,560 --> 00:38:57,240
Speaker 3: do both.

742
00:39:00,920 --> 00:39:04,760
Speaker 4: In the initial stages, how did you go about finding

743
00:39:04,840 --> 00:39:09,080
Speaker 4: manufacturers and supplies that you trusted. Also, I know you

744
00:39:09,120 --> 00:39:11,480
Speaker 4: were in law, but was it an I quit and

745
00:39:11,719 --> 00:39:15,239
Speaker 4: NH was already something that was in the works or

746
00:39:15,280 --> 00:39:18,040
Speaker 4: did you just quit and know you wanted more. If

747
00:39:18,040 --> 00:39:20,800
Speaker 4: it's the latter, what did you do in the interim

748
00:39:20,960 --> 00:39:25,120
Speaker 4: that inspired yourself and your brother to leap into supplements?

749
00:39:25,680 --> 00:39:30,560
Speaker 1: M okay, So first question finding manufacturers. So to be

750
00:39:30,680 --> 00:39:34,520
Speaker 1: very transparent, we had a manufacturer at the start who

751
00:39:35,200 --> 00:39:37,560
Speaker 1: I found and I knew in the industry. It is

752
00:39:37,560 --> 00:39:41,560
Speaker 1: because of like my contacts, things ended up not kind

753
00:39:41,600 --> 00:39:46,560
Speaker 1: of working out and we wanted to change manufacturer, which

754
00:39:47,040 --> 00:39:49,959
Speaker 1: then meant, you know, we'd have to do it was a.

755
00:39:49,840 --> 00:39:50,319
Speaker 3: Lot of work.

756
00:39:50,400 --> 00:39:53,759
Speaker 1: Let's just say that how we found our manufacturer who

757
00:39:53,800 --> 00:39:56,720
Speaker 1: we're with now is so weird. And this is literally

758
00:39:56,800 --> 00:39:58,520
Speaker 1: why I believe a manifesting, like a.

759
00:39:58,520 --> 00:40:03,200
Speaker 4: Life happens for me moment. Yeah, okay, So my so

760
00:40:03,320 --> 00:40:04,080
Speaker 4: Cooper found them.

761
00:40:04,120 --> 00:40:08,319
Speaker 1: So Cooper's friend, who he knew from high school, was

762
00:40:08,400 --> 00:40:11,399
Speaker 1: you know, being a lot at the time. He he's

763
00:40:11,440 --> 00:40:14,839
Speaker 1: like a roofer and he was doing the roof of

764
00:40:15,160 --> 00:40:16,040
Speaker 1: the manufacturer.

765
00:40:16,160 --> 00:40:18,680
Speaker 3: No, and you know, was talking to him like, what do.

766
00:40:18,640 --> 00:40:21,120
Speaker 1: You guys do And the manufacturer's like, oh, yeah, we

767
00:40:21,200 --> 00:40:23,720
Speaker 1: do natural supplements blah blah blah, and he's like, oh,

768
00:40:23,800 --> 00:40:26,520
Speaker 1: my mate, he just started natural supplements. You know, it's

769
00:40:26,600 --> 00:40:30,840
Speaker 1: Naked Harvest. And our manufacturer literally, because they are so

770
00:40:31,320 --> 00:40:34,600
Speaker 1: busy and you know, the factory is only a certain size,

771
00:40:34,840 --> 00:40:37,919
Speaker 1: they don't take any new clients on so literally they're

772
00:40:37,960 --> 00:40:40,840
Speaker 1: not on Google, like you've got to know someone to

773
00:40:40,960 --> 00:40:43,640
Speaker 1: find them. And it's because they're so elite and they've

774
00:40:43,680 --> 00:40:47,000
Speaker 1: got such a high like grade. They're all natural. They

775
00:40:47,000 --> 00:40:49,280
Speaker 1: take all the boxes for us, but you actually cannot

776
00:40:49,320 --> 00:40:50,520
Speaker 1: like Google and find them.

777
00:40:50,840 --> 00:40:53,120
Speaker 3: They're not anywhere. That's crazy. They don't even like have

778
00:40:53,160 --> 00:40:55,640
Speaker 3: to have a website because that's how like how establishing

779
00:40:56,040 --> 00:40:57,960
Speaker 3: business is good when they don't.

780
00:40:57,760 --> 00:41:01,879
Speaker 1: Need a web literally, so he was like oh blah

781
00:41:01,920 --> 00:41:06,480
Speaker 1: blah blah. Anyway, they just like got talking and the

782
00:41:06,520 --> 00:41:08,879
Speaker 1: manufacturer guy was like, oh, yeah, like you know, give

783
00:41:08,880 --> 00:41:11,319
Speaker 1: me his number, blah blah blah. I can't remember if

784
00:41:11,360 --> 00:41:13,920
Speaker 1: he was like he's looking for a new manufacturer or

785
00:41:14,000 --> 00:41:16,160
Speaker 1: if it was just like a random here's.

786
00:41:15,920 --> 00:41:18,960
Speaker 3: My number, he's in my card. So then we cooper

787
00:41:19,000 --> 00:41:20,239
Speaker 3: called them. We had a big chat.

788
00:41:20,280 --> 00:41:22,920
Speaker 1: They came to us and we were like instantly I

789
00:41:23,000 --> 00:41:25,799
Speaker 1: knew I'm such a big person on like energies. They

790
00:41:25,840 --> 00:41:28,200
Speaker 1: had a meaning, and you know it's like two men.

791
00:41:28,480 --> 00:41:31,320
Speaker 3: Usually you know what I'm like with Maras.

792
00:41:32,280 --> 00:41:38,920
Speaker 1: No, no, they were like incredible, No, no, they were

793
00:41:38,960 --> 00:41:41,440
Speaker 1: incredible and just like I knew they were good humans.

794
00:41:41,480 --> 00:41:43,160
Speaker 1: We had a meaning, we set it up, and then

795
00:41:43,200 --> 00:41:46,760
Speaker 1: so we moved to them. But that's what I mean about.

796
00:41:47,600 --> 00:41:51,160
Speaker 1: You know, when we're talking about manifesting, it's not usually

797
00:41:51,200 --> 00:41:53,800
Speaker 1: like a direct eye when I'm.

798
00:41:53,680 --> 00:41:56,560
Speaker 3: Sorry, not mattering me a perfect manufacturer.

799
00:41:56,560 --> 00:41:58,840
Speaker 1: And then no, no, sorry what I was saying, Like

800
00:41:58,880 --> 00:42:02,520
Speaker 1: you know, in manifest how I talk about inspired action. Yes,

801
00:42:03,040 --> 00:42:06,719
Speaker 1: so often how things come to you? And this is

802
00:42:06,719 --> 00:42:08,759
Speaker 1: why I say forget about the how, because the how

803
00:42:08,840 --> 00:42:09,359
Speaker 1: doesn't matter.

804
00:42:09,400 --> 00:42:10,120
Speaker 3: It's not up to you.

805
00:42:10,520 --> 00:42:13,040
Speaker 1: How things come to you can often be so random,

806
00:42:13,160 --> 00:42:17,080
Speaker 1: so intricate, so like you would beside, you would never

807
00:42:17,120 --> 00:42:20,080
Speaker 1: guess it. So it's like we were looking for a manufacturer,

808
00:42:20,239 --> 00:42:22,200
Speaker 1: how would we know that it would like randomly come

809
00:42:22,200 --> 00:42:25,240
Speaker 1: from like a person you know, Cooper's high school friend.

810
00:42:25,520 --> 00:42:28,040
Speaker 3: So would then through Yeat doing his.

811
00:42:28,080 --> 00:42:31,200
Speaker 1: Roof like introducing and that's why I say, forget about

812
00:42:31,239 --> 00:42:33,520
Speaker 1: the how that's not your you know thing and also

813
00:42:33,600 --> 00:42:36,400
Speaker 1: inspired action. And it's really weird because I'm pretty sure

814
00:42:36,400 --> 00:42:39,400
Speaker 1: it's something random, like Cooper was just like so happening

815
00:42:39,440 --> 00:42:42,000
Speaker 1: because where he lives is like a couple of hours away,

816
00:42:42,040 --> 00:42:44,640
Speaker 1: so happening be there that we can and you.

817
00:42:44,560 --> 00:42:45,160
Speaker 3: Know this and that.

818
00:42:45,280 --> 00:42:47,680
Speaker 1: So it all fell into place, and I very much

819
00:42:47,719 --> 00:42:50,120
Speaker 1: believe it was like, you know, the universe guiding us

820
00:42:50,200 --> 00:42:51,839
Speaker 1: to this manufacture because they're so great.

821
00:42:52,320 --> 00:42:54,040
Speaker 3: So yeah, not actually helpful.

822
00:42:53,719 --> 00:42:58,840
Speaker 4: Advice, but like you basically went with your intuition correct

823
00:42:58,840 --> 00:43:01,560
Speaker 4: in that they the right people for you, and then

824
00:43:01,600 --> 00:43:05,120
Speaker 4: it worked out. Yes, but you also how early on

825
00:43:05,200 --> 00:43:08,440
Speaker 4: in the process did you change manufacturers.

826
00:43:08,280 --> 00:43:11,680
Speaker 3: Within the first six months? Oh wow, so quite soon. Yeah.

827
00:43:11,680 --> 00:43:14,160
Speaker 4: But then it's also like reassuring for people because you

828
00:43:14,200 --> 00:43:16,439
Speaker 4: don't necessarily have to get it right the first time.

829
00:43:16,480 --> 00:43:21,160
Speaker 3: You can, you can change correct correct. Yeah, amazing. And

830
00:43:21,160 --> 00:43:25,440
Speaker 3: then the second question, So when I quit, Naked Harvest

831
00:43:25,760 --> 00:43:26,520
Speaker 3: was not around.

832
00:43:26,680 --> 00:43:30,239
Speaker 1: It was not even an idea. I quit because I

833
00:43:30,239 --> 00:43:33,240
Speaker 1: felt so overwhelmed with life and I knew I couldn't

834
00:43:33,239 --> 00:43:35,880
Speaker 1: do both, you know, either the law job or the

835
00:43:35,920 --> 00:43:39,760
Speaker 1: influencing job well, and I needed to make a decision.

836
00:43:39,920 --> 00:43:42,759
Speaker 1: And also, to be completely honest, I guess I did

837
00:43:42,840 --> 00:43:46,279
Speaker 1: have this gut into a feeling that it's like I

838
00:43:46,360 --> 00:43:49,160
Speaker 1: knew something big was happening, and I knew I needed

839
00:43:49,200 --> 00:43:52,800
Speaker 1: to make space. And I was just like, actually, also

840
00:43:53,560 --> 00:43:56,520
Speaker 1: a little secret a tear to you and the RNC fam.

841
00:43:56,680 --> 00:43:59,000
Speaker 3: I've kind of got that feeling now, Oh my god,

842
00:43:59,120 --> 00:44:02,239
Speaker 3: me too, literally, like I know there's something.

843
00:44:02,200 --> 00:44:05,920
Speaker 1: Big happening in my universe, in my soul, but I'm like,

844
00:44:06,800 --> 00:44:07,960
Speaker 1: I just need space.

845
00:44:08,120 --> 00:44:10,160
Speaker 3: But where do you make the space when you have

846
00:44:10,280 --> 00:44:12,600
Speaker 3: no space? Well, this is the thing. So it's just

847
00:44:12,640 --> 00:44:13,720
Speaker 3: what I've got to figure out anyway.

848
00:44:13,920 --> 00:44:16,680
Speaker 1: Side point anyway, So I was just like, I know

849
00:44:16,840 --> 00:44:19,279
Speaker 1: this big thing is coming, and I just I know

850
00:44:19,320 --> 00:44:22,279
Speaker 1: I meant for more. It's very like cliche, isn't it.

851
00:44:22,680 --> 00:44:23,640
Speaker 3: I need to make space.

852
00:44:23,920 --> 00:44:26,920
Speaker 1: Obviously it worked out well for me because I had

853
00:44:26,960 --> 00:44:30,160
Speaker 1: built my influencing up to the point where I was

854
00:44:30,239 --> 00:44:33,320
Speaker 1: making the same as my wage.

855
00:44:33,080 --> 00:44:35,160
Speaker 3: So you weren't like risking that much.

856
00:44:35,160 --> 00:44:38,239
Speaker 1: It was not financial risk, no, Yeah, and also like

857
00:44:38,280 --> 00:44:42,279
Speaker 1: I wasn't actually risking fucking anything because I'd finished my degree. Yeah,

858
00:44:42,280 --> 00:44:44,880
Speaker 1: so like I and I finished my pot, so I

859
00:44:45,000 --> 00:44:48,320
Speaker 1: literally could go in as a lawyer anywhere. Yeah, obviously,

860
00:44:48,360 --> 00:44:51,680
Speaker 1: you know, turning down a really great opportunity of risk

861
00:44:51,719 --> 00:44:54,080
Speaker 1: in itself. But I was just like, no, I need

862
00:44:54,080 --> 00:44:57,879
Speaker 1: to seek this out. So I yeah, and then I

863
00:44:57,960 --> 00:45:00,720
Speaker 1: think I was, you know, just doing like random things

864
00:45:00,800 --> 00:45:04,280
Speaker 1: for a good year before even the idea of Naked

865
00:45:04,280 --> 00:45:06,920
Speaker 1: Harvest came about. Yeah, I was doing like random things

866
00:45:06,960 --> 00:45:09,200
Speaker 1: like doing me book, going events.

867
00:45:09,719 --> 00:45:11,200
Speaker 3: Just starting the podcast.

868
00:45:11,520 --> 00:45:14,000
Speaker 1: Yeah, and that's and that's another thing is like all

869
00:45:14,080 --> 00:45:16,799
Speaker 1: those things probably got me to Naked Harvest, which was

870
00:45:16,880 --> 00:45:19,160
Speaker 1: you know, the big dream of the big purpose. But

871
00:45:19,400 --> 00:45:22,480
Speaker 1: I needed that space and that time and those like

872
00:45:22,520 --> 00:45:25,279
Speaker 1: small little steps to get me there. So never think

873
00:45:25,320 --> 00:45:26,759
Speaker 1: anything's dumb or.

874
00:45:26,800 --> 00:45:31,520
Speaker 3: Like off track, even if it feels random.

875
00:45:31,640 --> 00:45:34,960
Speaker 1: Oh and then what inspired supplements? It's I've told the

876
00:45:35,000 --> 00:45:37,160
Speaker 1: story a million times, but I had a really bad

877
00:45:37,200 --> 00:45:40,920
Speaker 1: experience with a supplement brand that I was you know, plugging,

878
00:45:41,000 --> 00:45:43,520
Speaker 1: that I was involved with. I basically found out what

879
00:45:43,600 --> 00:45:46,680
Speaker 1: they had on their labels was completely wrong. Like, for example,

880
00:45:47,120 --> 00:45:49,920
Speaker 1: they said, to me feel sick, no refined sugar. There

881
00:45:50,000 --> 00:45:54,160
Speaker 1: was refined sugar in there. Dairy free there was dairy

882
00:45:54,640 --> 00:45:57,840
Speaker 1: just so bad, especially because they you know, labeled themselves

883
00:45:57,880 --> 00:45:58,400
Speaker 1: a vegan.

884
00:45:58,560 --> 00:45:59,440
Speaker 3: It's disgusting.

885
00:46:00,120 --> 00:46:01,680
Speaker 1: And I was having a rant to my brother because

886
00:46:01,680 --> 00:46:04,400
Speaker 1: obviously that tarnished, you know, me as an influencer and

887
00:46:04,520 --> 00:46:07,400
Speaker 1: my integrity of working with a brand like that. And

888
00:46:07,440 --> 00:46:09,239
Speaker 1: I was having a big winch to Cooper and then

889
00:46:09,239 --> 00:46:11,279
Speaker 1: it was a couple of weeks later that he was like,

890
00:46:11,480 --> 00:46:12,160
Speaker 1: why don't we do.

891
00:46:12,120 --> 00:46:12,800
Speaker 3: Our own subs?

892
00:46:13,600 --> 00:46:16,800
Speaker 1: I was like, you're crazy, boy, and look.

893
00:46:16,640 --> 00:46:22,520
Speaker 3: Where you are, and Okay, that's amazing, lucky.

894
00:46:22,600 --> 00:46:26,080
Speaker 4: Last question, I have so many questions, but the last

895
00:46:26,120 --> 00:46:28,560
Speaker 4: I'll ask is about people. How do you go about

896
00:46:28,560 --> 00:46:31,800
Speaker 4: building teams? How do you attract and retain great talent?

897
00:46:32,080 --> 00:46:32,360
Speaker 2: Mmm?

898
00:46:32,680 --> 00:46:34,960
Speaker 1: I love all these questions about a team because one

899
00:46:35,040 --> 00:46:37,400
Speaker 1: hundred percent, if you don't have a good team, you

900
00:46:37,480 --> 00:46:38,440
Speaker 1: go on nowhere fast.

901
00:46:38,880 --> 00:46:39,440
Speaker 3: Yeah.

902
00:46:39,480 --> 00:46:44,640
Speaker 1: And that's actually my biggest advice is I generally would

903
00:46:44,680 --> 00:46:49,120
Speaker 1: put on someone before you need them, rather than waiting

904
00:46:49,320 --> 00:46:54,760
Speaker 1: to you're so overwhelmed or you're so don't have enough time,

905
00:46:55,280 --> 00:46:57,760
Speaker 1: and then you have to try and find someone.

906
00:46:57,840 --> 00:46:59,000
Speaker 3: You have to try, and you're.

907
00:46:58,880 --> 00:47:01,440
Speaker 1: In a rush and in a rush, so you picked

908
00:47:01,440 --> 00:47:04,480
Speaker 1: maybe someone who's wrong for the job. Something that we

909
00:47:04,560 --> 00:47:09,360
Speaker 1: do is we bring someone on before it is absolute necessary,

910
00:47:09,880 --> 00:47:12,080
Speaker 1: and we have fined that that works really well. So

911
00:47:12,200 --> 00:47:15,359
Speaker 1: for example, Mel, Like when I hired Mel, and I

912
00:47:15,440 --> 00:47:17,040
Speaker 1: guaranteed her three days.

913
00:47:17,880 --> 00:47:20,600
Speaker 3: I was not making enough to her.

914
00:47:20,520 --> 00:47:23,400
Speaker 1: Three days, but I thought, let's fucking do this because

915
00:47:23,480 --> 00:47:25,560
Speaker 1: I want to take myself seriously and I take my

916
00:47:25,640 --> 00:47:28,200
Speaker 1: business seriously. Yeah, even though like you know, it was

917
00:47:28,280 --> 00:47:31,520
Speaker 1: just like random things. Another higher for example, we have

918
00:47:31,600 --> 00:47:35,120
Speaker 1: two graphic designers in Naked Harvest. Yeah, whereas you know,

919
00:47:35,239 --> 00:47:40,239
Speaker 1: like probably could be fined with one, but our aesthetic

920
00:47:40,400 --> 00:47:44,640
Speaker 1: and our brand, you know, presence is such a huge

921
00:47:44,760 --> 00:47:48,000
Speaker 1: pillar of ours that if you know, graphics weren't great,

922
00:47:48,120 --> 00:47:51,239
Speaker 1: or they're rushed, or you know, we're stressing.

923
00:47:51,000 --> 00:47:54,000
Speaker 4: Because that's just physically a bit too much for one, Yeah,

924
00:47:54,200 --> 00:47:55,120
Speaker 4: that's going to drop.

925
00:47:55,160 --> 00:47:57,440
Speaker 1: And that's such a huge thing that was important to us.

926
00:47:57,440 --> 00:47:59,680
Speaker 1: So you need to know your audience. And also our

927
00:47:59,719 --> 00:48:03,400
Speaker 1: audio is me who fucking loves aesthetics.

928
00:48:03,680 --> 00:48:05,560
Speaker 3: Yeah, so that's important.

929
00:48:07,080 --> 00:48:09,640
Speaker 1: You know, we tend to hire before you get to

930
00:48:09,640 --> 00:48:12,000
Speaker 1: the point where you're pulling your hair out. That's even

931
00:48:12,080 --> 00:48:16,440
Speaker 1: like you a Tia, like we hired you when literally

932
00:48:16,640 --> 00:48:18,400
Speaker 1: the podcast was not making enough.

933
00:48:18,200 --> 00:48:20,840
Speaker 3: Money to have two people working there. But I was like,

934
00:48:20,960 --> 00:48:21,959
Speaker 3: big dreams.

935
00:48:21,640 --> 00:48:22,400
Speaker 2: It's gonna happen.

936
00:48:22,600 --> 00:48:25,960
Speaker 3: Yeah, literally will make the work for it. So I'm

937
00:48:25,960 --> 00:48:27,200
Speaker 3: such a big believer doing that.

938
00:48:27,239 --> 00:48:30,720
Speaker 1: And I know that's probably the biggest thing holding people

939
00:48:30,760 --> 00:48:33,680
Speaker 1: back for small businesses because they have in their head, oh,

940
00:48:33,719 --> 00:48:36,120
Speaker 1: I'm a small business. I don't need this, I don't

941
00:48:36,160 --> 00:48:38,640
Speaker 1: need that. I can do it myself. But what you

942
00:48:38,680 --> 00:48:41,879
Speaker 1: don't realize is you're doing the work and then you're

943
00:48:41,960 --> 00:48:45,440
Speaker 1: taking yourself out of the most important role, which is

944
00:48:45,520 --> 00:48:49,160
Speaker 1: the visionary of the company, of the business.

945
00:48:48,800 --> 00:48:50,800
Speaker 3: And you're getting lost in the day to day.

946
00:48:50,719 --> 00:48:53,560
Speaker 1: Correct And if the company doesn't or the business doesn't

947
00:48:53,719 --> 00:48:57,040
Speaker 1: have clarity and vision, it's not going to go anywhere.

948
00:48:57,320 --> 00:49:00,799
Speaker 1: It's not going to have, you know, the legs and

949
00:49:00,840 --> 00:49:04,920
Speaker 1: the grit to keep up leveling, because that's actually another

950
00:49:05,000 --> 00:49:07,440
Speaker 1: thing is you do. You have to keep up leveling,

951
00:49:07,520 --> 00:49:10,480
Speaker 1: you have to keep evolving, and if you don't keep up,

952
00:49:10,520 --> 00:49:14,120
Speaker 1: you get left behind. So if you're bogged down into

953
00:49:14,160 --> 00:49:17,120
Speaker 1: the day to day things of that, someone else can

954
00:49:17,200 --> 00:49:20,160
Speaker 1: definitely do, but you don't want to pay them. I'm sorry, Like,

955
00:49:20,200 --> 00:49:24,240
Speaker 1: you're not gonna it's not gonna work. Yeah, and that's fine,

956
00:49:24,320 --> 00:49:25,960
Speaker 1: Like because if you want to be a small business,

957
00:49:26,000 --> 00:49:29,200
Speaker 1: like that's fine. Yeah, But if you have big goals

958
00:49:29,280 --> 00:49:31,439
Speaker 1: and dreams and like this is your one shot, it's

959
00:49:31,520 --> 00:49:35,440
Speaker 1: like sometimes you have to just pay the money and

960
00:49:35,520 --> 00:49:36,959
Speaker 1: like be really uncomfortable.

961
00:49:37,400 --> 00:49:38,879
Speaker 3: Also, I fucking.

962
00:49:38,840 --> 00:49:42,360
Speaker 1: Thrive on like, holy shit, we have to make this

963
00:49:42,480 --> 00:49:45,240
Speaker 1: work because I'm gonna pay someone screwed otherwise.

964
00:49:45,560 --> 00:49:48,239
Speaker 3: Yeah, I know. I thrive on that. I know other

965
00:49:48,239 --> 00:49:50,440
Speaker 3: people don't. Me and Cooper thrive on that.

966
00:49:50,480 --> 00:49:53,759
Speaker 1: Actually, it's like the candy collection to know you're like,

967
00:49:53,920 --> 00:49:58,120
Speaker 1: oh my god, this better work. So I think higher

968
00:49:58,160 --> 00:50:01,640
Speaker 1: before you're fully ready. And also that gives you a

969
00:50:01,680 --> 00:50:04,440
Speaker 1: bit more time of taking your time so you know

970
00:50:04,960 --> 00:50:07,839
Speaker 1: who's right for the role. In regards to you know,

971
00:50:08,160 --> 00:50:12,640
Speaker 1: actually attracting and retaining, I think it is about a

972
00:50:12,719 --> 00:50:17,000
Speaker 1: balance between them having the actual skills and them believing

973
00:50:17,040 --> 00:50:19,440
Speaker 1: in the brand. You know. I think you've got to

974
00:50:19,440 --> 00:50:23,360
Speaker 1: have both. We tend to market on our social media

975
00:50:23,440 --> 00:50:27,319
Speaker 1: channels because I want someone who knows Naked Harvest, who

976
00:50:27,400 --> 00:50:30,719
Speaker 1: believes in the brand. Otherwise I just feel like that

977
00:50:30,880 --> 00:50:33,400
Speaker 1: is like going to lack somewhere else and they're not

978
00:50:33,440 --> 00:50:36,680
Speaker 1: going to like understand what we're about and our mission. Yeah,

979
00:50:36,760 --> 00:50:39,320
Speaker 1: so I think it's really important of them having skills

980
00:50:39,360 --> 00:50:41,839
Speaker 1: but also believing in the brand. And you know, if

981
00:50:41,840 --> 00:50:43,920
Speaker 1: you're not a huge brand, it's like when you have

982
00:50:44,000 --> 00:50:47,600
Speaker 1: the interview of pitching them the mission and seeing how

983
00:50:47,640 --> 00:50:50,520
Speaker 1: they react, see you know, what words they use, et cetera,

984
00:50:50,760 --> 00:50:54,000
Speaker 1: and then retaining is you've just got to keep them happy.

985
00:50:54,120 --> 00:50:56,080
Speaker 3: So, like I said before, asking.

986
00:50:55,719 --> 00:50:59,560
Speaker 1: Them, like, like, something we do here is we're big

987
00:50:59,719 --> 00:51:03,600
Speaker 1: on working from the office because we feel like people thrive.

988
00:51:04,160 --> 00:51:05,680
Speaker 1: But we do say, you know, if you've got to

989
00:51:05,680 --> 00:51:07,680
Speaker 1: work from home one day, like because of an appointment

990
00:51:07,719 --> 00:51:10,880
Speaker 1: or whatever, that's fine. And also something we do say is,

991
00:51:11,560 --> 00:51:13,680
Speaker 1: I'm so one, so big of my morning routine. So

992
00:51:14,120 --> 00:51:17,600
Speaker 1: our general hours is seven thirty to three thirty. But

993
00:51:17,719 --> 00:51:20,040
Speaker 1: for example, if you have a gym class that you

994
00:51:20,040 --> 00:51:23,279
Speaker 1: know finishes at seven thirty and that's going to make

995
00:51:23,320 --> 00:51:25,960
Speaker 1: you really happy and the pumped for the day, get

996
00:51:26,000 --> 00:51:27,640
Speaker 1: here at eight and you know, finish.

997
00:51:27,440 --> 00:51:30,080
Speaker 3: That little bit later. I would rather that rather than

998
00:51:30,120 --> 00:51:31,800
Speaker 3: be like, no, it's seven thirty.

999
00:51:31,920 --> 00:51:34,680
Speaker 1: Yeah, Like we do try and be flexible. We do

1000
00:51:34,760 --> 00:51:37,440
Speaker 1: try and ask people, you know, what they want, and

1001
00:51:37,480 --> 00:51:40,120
Speaker 1: also That's like another big thing of something we do

1002
00:51:40,320 --> 00:51:43,840
Speaker 1: when we're doing like probation meetings or checking in like

1003
00:51:43,960 --> 00:51:46,239
Speaker 1: quarterly meetings. Of the stuff is being like what do

1004
00:51:46,360 --> 00:51:48,520
Speaker 1: you like doing in your role and what don't you

1005
00:51:48,640 --> 00:51:51,160
Speaker 1: like doing? And you know, we want people to like

1006
00:51:51,320 --> 00:51:54,400
Speaker 1: do things they're loving and that sort of thing. So

1007
00:51:54,440 --> 00:51:57,920
Speaker 1: I think big things like communicating them believing in the brand,

1008
00:51:58,040 --> 00:52:01,680
Speaker 1: and obviously having the skills. Yeah, and I think I'll

1009
00:52:01,760 --> 00:52:05,480
Speaker 1: just add, sure, what's really good on the retention that

1010
00:52:05,520 --> 00:52:09,080
Speaker 1: you guys do is you make the office a nice environment,

1011
00:52:09,760 --> 00:52:12,640
Speaker 1: Like you've put the effort in to make the office esthetic,

1012
00:52:12,800 --> 00:52:15,799
Speaker 1: to get things like the walking pad. I know it

1013
00:52:15,880 --> 00:52:18,920
Speaker 1: seems silly, but like it makes it a place that

1014
00:52:18,960 --> 00:52:21,680
Speaker 1: you want to come to work, because I know a

1015
00:52:21,680 --> 00:52:23,319
Speaker 1: lot of my friends work from home and they love

1016
00:52:23,360 --> 00:52:25,360
Speaker 1: working from home because they just don't like going to

1017
00:52:25,400 --> 00:52:28,479
Speaker 1: the office because they don't see the point one half

1018
00:52:28,520 --> 00:52:31,320
Speaker 1: the staff aren't there anymore because everybody's working from home,

1019
00:52:31,760 --> 00:52:35,600
Speaker 1: and two it's just not like there's nothing extra yet,

1020
00:52:35,640 --> 00:52:37,600
Speaker 1: whereas here the vibe is so much more. Like I

1021
00:52:37,600 --> 00:52:39,040
Speaker 1: think if I was to do a day from home,

1022
00:52:39,080 --> 00:52:40,080
Speaker 1: I'd be like, oh, I'm.

1023
00:52:40,000 --> 00:52:41,520
Speaker 3: Not going to get to go with the walking pad

1024
00:52:41,680 --> 00:52:41,960
Speaker 3: or like.

1025
00:52:41,920 --> 00:52:44,680
Speaker 4: I'm not gonna like be around everyone. I'll get to

1026
00:52:44,760 --> 00:52:46,719
Speaker 4: chat with people at lunch, and like that's such a

1027
00:52:46,719 --> 00:52:49,520
Speaker 4: big thing, that makes a small thing, that makes such

1028
00:52:49,560 --> 00:52:51,520
Speaker 4: a big difference in the long run to how you

1029
00:52:51,560 --> 00:52:53,640
Speaker 4: feel when you come to work and how you show.

1030
00:52:53,480 --> 00:52:54,040
Speaker 3: Up at work.

1031
00:52:54,400 --> 00:52:56,600
Speaker 1: Yeah, and I think, well, that's the big thing is

1032
00:52:56,640 --> 00:52:59,440
Speaker 1: like just I always think from the perspective. You know,

1033
00:52:59,480 --> 00:53:01,879
Speaker 1: I've worked corporate, so I know exactly what you're talking about.

1034
00:53:01,920 --> 00:53:02,880
Speaker 1: I fucking hated god.

1035
00:53:02,800 --> 00:53:06,600
Speaker 3: Dingy carpets, no windows exactly.

1036
00:53:06,680 --> 00:53:10,640
Speaker 1: And it's like you you need to show up as

1037
00:53:10,960 --> 00:53:14,480
Speaker 1: the you know, the visionary of the company. You need

1038
00:53:14,520 --> 00:53:17,480
Speaker 1: to show up in the vibe of how you would

1039
00:53:17,520 --> 00:53:20,279
Speaker 1: want to come to work. And that's that's why, you know,

1040
00:53:20,480 --> 00:53:22,439
Speaker 1: we have spent a bit of money on I don't

1041
00:53:22,440 --> 00:53:24,399
Speaker 1: know if you know the city are, but like we

1042
00:53:24,680 --> 00:53:27,719
Speaker 1: all those boards out there, they weren't originally there.

1043
00:53:27,800 --> 00:53:30,560
Speaker 4: Yeah, Kira told me so, She's like it was carpet

1044
00:53:30,680 --> 00:53:31,160
Speaker 4: or something.

1045
00:53:31,400 --> 00:53:34,960
Speaker 1: It was like gross gray carpet. And so we paid

1046
00:53:34,960 --> 00:53:39,440
Speaker 1: ourselves even though we're renting to reboard the whole entire room,

1047
00:53:39,440 --> 00:53:41,000
Speaker 1: because I was like, it needs to be a vibe

1048
00:53:41,040 --> 00:53:43,680
Speaker 1: when I come in and like, that's why, you know,

1049
00:53:43,760 --> 00:53:44,800
Speaker 1: we buy these cute.

1050
00:53:44,560 --> 00:53:47,480
Speaker 3: Little chairs and we make sure they're deaths the you know,

1051
00:53:47,640 --> 00:53:49,040
Speaker 3: fun and you actually want to be there.

1052
00:53:49,080 --> 00:53:51,560
Speaker 1: And I know that's like a small thing, but it's like,

1053
00:53:51,680 --> 00:53:53,400
Speaker 1: if you think about the amount of time you spend

1054
00:53:53,400 --> 00:53:54,920
Speaker 1: at work, it's such.

1055
00:53:54,760 --> 00:53:56,000
Speaker 3: A huge part of your life.

1056
00:53:56,200 --> 00:53:59,480
Speaker 1: Yes, so it's so important you know, to me personally

1057
00:53:59,600 --> 00:54:01,799
Speaker 1: and you know to the team that it's like we

1058
00:54:01,840 --> 00:54:04,480
Speaker 1: all love being here. So just I think if you

1059
00:54:04,520 --> 00:54:06,920
Speaker 1: can just like think about it from your own perspective

1060
00:54:06,960 --> 00:54:10,200
Speaker 1: and think about it from someone else's perspective, that's huge.

1061
00:54:10,360 --> 00:54:12,920
Speaker 3: That's all they need. Amazing. I love this episode. Thank

1062
00:54:13,000 --> 00:54:15,560
Speaker 3: you so fun, Thanks so much for listening. Guys. I

1063
00:54:15,640 --> 00:54:18,480
Speaker 3: enjoyed the kind of hot fire not knowing what they

1064
00:54:18,480 --> 00:54:20,080
Speaker 3: were and just being like this is it.

1065
00:54:21,840 --> 00:54:28,400
Speaker 1: Bye, We're so awkward. Thanks so much for listening, guys. Bye,

1066
00:54:30,160 --> 00:54:33,680
Speaker 1: Thank you so much for listening to another episode of

1067
00:54:33,719 --> 00:54:35,400
Speaker 1: the Rise and Conquer podcast.

1068
00:54:35,880 --> 00:54:37,000
Speaker 3: If you enjoyed it and.

1069
00:54:36,960 --> 00:54:41,280
Speaker 1: Want more, come connect with us on Instagram at Riseinconquer

1070
00:54:41,520 --> 00:54:45,439
Speaker 1: dot podcast and join our Facebook discussion group, a Rise

1071
00:54:45,480 --> 00:54:49,560
Speaker 1: and Concer podcast community. We're an independent podcast and we

1072
00:54:49,640 --> 00:54:52,400
Speaker 1: have a small team, so we do appreciate your time

1073
00:54:52,440 --> 00:54:55,240
Speaker 1: and support. If you have a spare moment, a follow

1074
00:54:55,360 --> 00:54:59,279
Speaker 1: or subscribe on whatever platform you listen to would be

1075
00:54:59,680 --> 00:55:03,440
Speaker 1: so amazing. And look, if you're feeling extra kind, a

1076
00:55:03,520 --> 00:55:06,240
Speaker 1: review on Apple Podcasts would be great