Speaker 1: Hello.
Speaker 2: My name's Santasha Nabananga Bamblet. I'm a proud yr the
Speaker 2: Order Kerney Whoalbury and a waddery woman. And before we
Speaker 2: get started on She's on the Money podcast, I would
Speaker 2: like to acknowledge the traditional custodians of the land of
Speaker 2: which this podcast is recorded on a wondery country, acknowledging
Speaker 2: the elders, the ancestors and the next.
Speaker 1: Generation coming through.
Speaker 2: As this podcast is about connecting, empowering, knowledge sharing and
Speaker 2: the storytelling of you to make a difference for today
Speaker 2: and lasting impact for tomorrow.
Speaker 1: Let's get into it.
Speaker 3: She's on the Money, She's on the Money.
Speaker 1: Hello, and welcome back to the Business Bible. I'm Victoria Devine,
Speaker 1: the owner of several successful businesses, and as always I
Speaker 1: am joined by one of the hardest working side hustlers
Speaker 1: I know, miss Jess Gricci.
Speaker 4: Hello, I'm so excited at our first Business Bible of
Speaker 4: twenty twenty four.
Speaker 1: Yes, and I feel like we're on the same page,
Speaker 1: Like not only are we excited about the Business Bible,
Speaker 1: but like I'm wearing a dress with pink and white
Speaker 1: stripes and you rock on in wearing.
Speaker 4: What Jess coincidentally addressed with pink and white stripes.
Speaker 1: I mean they're both completely different styles. So like we're
Speaker 1: really diversifying in twenty twenty four, but like Slay, I'd
Speaker 1: wear that.
Speaker 4: We're on the same wavelength.
Speaker 1: Clearly, I am genuinely so excited because obviously we've got
Speaker 1: a whole season of content for you. The Business Bible
Speaker 1: is going to be back every single month on the
Speaker 1: She's on the Money feed, which I'm really pumped for
Speaker 1: because it's something I'm so wildly passionate about. But Jess,
Speaker 1: you and I sat down late last year and we
Speaker 1: did this massive brainstorming session of like, all right, we
Speaker 1: want to be really structured about the Business Bible so
Speaker 1: our listeners and our community are getting the most out
Speaker 1: of it. We've basically planned the whole year, haven't we.
Speaker 1: Who are we? No, Like I'm impressed with us, but
Speaker 1: like I am so excited for the content because I
Speaker 1: feel like historically we like had a plan, We're like, yep,
Speaker 1: this is what we want to roll out. But now
Speaker 1: we're like, we have a whole year ahead of us, Like,
Speaker 1: think about where people are right now and where they
Speaker 1: can be in twelve months, and we get to be
Speaker 1: on that journey and we get to share it, which
Speaker 1: is exactly why this episode is whys to set yourself
Speaker 1: up and then track your success because I think sometimes
Speaker 1: I don't know, people feel a little bit like eky
Speaker 1: about it because they're like, oh, I don't want to
Speaker 1: quote track my success? Is that not being full of myself? No,
Speaker 1: it helps you understand the process and learn and grow
Speaker 1: and also celebrate. We should be celebrating, And I think
Speaker 1: I said this in twenty twenty three at some point
Speaker 1: was the year of celebrating, Yes, but no, this year
Speaker 1: is now the year of celebrating. So more champagne, more
Speaker 1: literal celebrations for nothing. I think it'll be really great.
Speaker 1: But talking about setting yourself up in the new year
Speaker 1: and actually putting yourself in the best possible position to
Speaker 1: kick all your business goals is really important for me
Speaker 1: because I've done a lot of reflection recently on what
Speaker 1: I want and how that looks. But I feel like
Speaker 1: everyone listening is in the same I don't know space.
Speaker 1: We're all motivated, we're already and there's no time like
Speaker 1: the present. Jests.
Speaker 4: No, if new Year you asked new business plan and strategy.
Speaker 1: Yeah, I'm so excited. Also, the She's on the money
Speaker 1: team have later this month the whole strategy session where
Speaker 1: we're going away together, and it's just going to be
Speaker 1: hopefully obviously I won't be drinking the mauggeraitas, but the
Speaker 1: past has a really good looking pool. Jest. So how
Speaker 1: productive we're going to be, but we will try our hardest.
Speaker 1: In all seriousness though, setting yourself up and actually having
Speaker 1: tangible ways that we can track and review every single
Speaker 1: aspect of your business is going to be pivotal to
Speaker 1: your success. It's also a reflection of your commitment to
Speaker 1: your business, because if you're not willing to do that, Like,
Speaker 1: how are we actually able to measure?
Speaker 2: All?
Speaker 1: Right, Jess, let's sit down what happened this month, what works,
Speaker 1: what didn't work. Let's just be really pragmatic about it
Speaker 1: so that we can every single day be one percent better. Like,
Speaker 1: if you're doing that, you're putting your business in the
Speaker 1: best possible position. But also you individually, so for me,
Speaker 1: we actually need to be doing this. It's not a oh,
Speaker 1: it'd be nice if you just trackt your success as well. No,
Speaker 1: you have to do this. It is a key metric
Speaker 1: for me. So it's obviously so easy to have an
Speaker 1: idea and run with it, but as soon as you
Speaker 1: decide to make this an actual way of making money,
Speaker 1: we need to see how it's tracking so that we
Speaker 1: can continue to make money. Yeah, I like, for a
Speaker 1: business owner, we're not doing it because we want to
Speaker 1: be earning minimum wage. Let's be honest, We're doing it
Speaker 1: to create a lifestyle. And like, I look at your
Speaker 1: content and what you're doing, and every single time you'd
Speaker 1: post about, you know, being a side hustler and earning
Speaker 1: additional income, you're like, so I can achieve my best life,
Speaker 1: or so I can you know, go on a holiday
Speaker 1: or buy more stuff or do this life in a
Speaker 1: way that makes the most sense to you. So I
Speaker 1: feel like tracking things is fun. Also love a spreadsheet,
Speaker 1: So this is right up my alley. Yes, absolutely, the spreadsheet, queen.
Speaker 4: I feel like as well, tracking and monitoring where you're
Speaker 4: going is so important because many times personally, I've had
Speaker 4: a plan and been doing something, and hindsight is always
Speaker 4: twenty twenty and I get to the end of you know,
Speaker 4: a year, or the end of you know, a particular
Speaker 4: goal or a particular project, I go, ah, if I
Speaker 4: had just adjusted something along the way, I could have
Speaker 4: got here a lot faster. I could have made things
Speaker 4: a lot easier. I could have saved a lot of money.
Speaker 4: Didn't have to be that hard exactly. I could have
Speaker 4: made my own life so much easier and more straightforward.
Speaker 4: Let's make it as hard as possible. Life's not hard enough.
Speaker 1: I do that to myself all the time. Why don't
Speaker 1: you want to do it?
Speaker 3: Yeah?
Speaker 4: But I think like checking in, tracking those successes and
Speaker 4: assessing your shortcomings at the same time means that you
Speaker 4: can really adjust in course correct as you're going, and
Speaker 4: you know that can theoretically put you further ahead, a.
Speaker 1: Lot faster, one hundred percent, which is exactly why we're
Speaker 1: going to be giving you. I would say, all these
Speaker 1: helpful tips and tricks and practical pieces of advice that
Speaker 1: you can actually start implementing today to keep better track
Speaker 1: of your business and be more on top of it.
Speaker 1: And like as I said before, what a better time
Speaker 1: than January. You know, so first and foremost, you absolutely
Speaker 1: need to sit down and write your goals. Like earlier
Speaker 1: this month, at the start of January, I released my
Speaker 1: best year yet course, and I'm really excited about it
Speaker 1: because it's something that I am passionate about. As you
Speaker 1: guys know, I do mood board every year and I
Speaker 1: sit down and I track my goals and you do
Speaker 1: two Jess like it's such as she's on the money,
Speaker 1: girly thing to do. We love it, and a lot
Speaker 1: of people have, you know, embarked on this journey to
Speaker 1: create a life that they're really excited about. Some are
Speaker 1: business owners, some are just individuals from our community. It
Speaker 1: doesn't matter. But the feedback coming from that is, oh,
Speaker 1: my gosh, this is the first time I've actually sat
Speaker 1: down and written down all my goals and it looks
Speaker 1: really powerful to see it on paper. Or I'd never
Speaker 1: really thought about it. And when I started writing down
Speaker 1: my goals, I realized my goals were actually bigger than
Speaker 1: I thought they were. Or I actually realized my goals
Speaker 1: weren't as unobtainable because once you have it in paper
Speaker 1: in front of you, go hold on, it's already in
Speaker 1: front of me. Now I can create another plan to
Speaker 1: making these things happen. So I know we've all heard
Speaker 1: it a million times, like Jess, write down your goals,
Speaker 1: You're more likely to achieve them. Like literally research says
Speaker 1: that you are more likely to achieve a goal if
Speaker 1: you write it down. But it's actually so liberating to
Speaker 1: do it. So if you're hearing it and being like yeah, okay,
Speaker 1: no ways, bee you what's the next time? No, no, no,
Speaker 1: it's actually do that one. Write down your goals. It's
Speaker 1: obviously all well and good to get your notesap out
Speaker 1: and say, look, I really want to make money. I
Speaker 1: want to grow my business. I want to find joy
Speaker 1: in my job. But like, tell me also how you're
Speaker 1: actually going to get there, Because if you say I
Speaker 1: want to make more money this year, like let's look
Speaker 1: at you and igs if I look at my business
Speaker 1: and go, yes, I want to make more money this year.
Speaker 1: You're in charge of partnerships, you'll be like, all right,
Speaker 1: the you have a number of different income streams, Like
Speaker 1: what on earth does that actually mean? Are we, you know,
Speaker 1: doing more partnerships? Are you launching a new course? Are
Speaker 1: you doing another podcast? Are you going to do more
Speaker 1: speaking events? What is actually going to grow your business
Speaker 1: going to have an impact? And you're the same, are
Speaker 1: you personally going to you know, change your job? Please don't,
Speaker 1: but like, are you going to change your job? If
Speaker 1: your plan is to you know, make more money. Are
Speaker 1: you going to take on more brand partnerships? Are you
Speaker 1: going to hustle harder in your content creator space? Like
Speaker 1: what does that actually mean? Because do you want to
Speaker 1: make more money?
Speaker 4: Everybody does?
Speaker 1: Everybody does, but like, how are you doing that? And
Speaker 1: that's where we need to introduce We call them the
Speaker 1: SotM goals, but you can just use smart goals if
Speaker 1: you want. These are the key to making sure that
Speaker 1: you have specific, measurable, achievable, realistic, and time bound goals
Speaker 1: and when you do this, you are more likely to
Speaker 1: achieve it. Sounds fluffy, sounds like stuff you've heard before,
Speaker 1: but like, I'm not trying to reinvent the wheel. I'm
Speaker 1: actually trying to get you to use the wheel for
Speaker 1: the first time, because we all know that we've heard
Speaker 1: of it. But let's be really honest with ourselves. How
Speaker 1: many of us have actually dedicated the time to ourselves
Speaker 1: and to our business to sit down and actually do it?
Speaker 1: Yess yeah?
Speaker 4: And I think with a business to people fall into
Speaker 4: the trap of maybe thinking that everything needs to be
Speaker 4: treated completely differently to the way you would treat things
Speaker 4: for yourself as an individual, which isn't always the case.
Speaker 4: Like goal setting for a business, at least for a
Speaker 4: small business. From my experience, is very similar to goal
Speaker 4: setting just as an individual human being.
Speaker 1: Because for most people listening to this, let's be honest,
Speaker 1: you not big corporations. Business is quite personal. Like these goals,
Speaker 1: you know, even for me, are quite tied up with
Speaker 1: my wishes and my values and what I want to
Speaker 1: achieve and the point in life that I'm at right
Speaker 1: So I think it's super important to be not only
Speaker 1: writing them down but also giving yourself permission to do that,
Speaker 1: because how many of us are going to go I
Speaker 1: really want to do that, but also I need to
Speaker 1: do my accounting. I really need to do the bookkeeping.
Speaker 1: I haven't even looked at this payroll thing, or oh
Speaker 1: I really need to go in and you know, filter
Speaker 1: through all my emails. I have fifty outstanding emails for you, Like,
Speaker 1: this is just not the time, do you know what?
Speaker 1: There's never going to be the right time. Cove out
Speaker 1: two hours and sit down and dedicate it to your business.
Speaker 1: Because I can almost guarantee that when you do that,
Speaker 1: when you write out your goals, when you write out
Speaker 1: why you want to achieve them and what that actually
Speaker 1: looks like. Do you know how much more motivated you
Speaker 1: are going to be to do payroll? Yeah, to actually
Speaker 1: get all that stuff done so that you can then
Speaker 1: focus on everything else that's going to go on. Yeah,
Speaker 1: because like you get your motivation back, you're giving yourself
Speaker 1: your spark back and to be honest, your business and
Speaker 1: you deserve that.
Speaker 4: Yeah, And having those goals really clearly laid out will
Speaker 4: then allow us to pull up power we want to
Speaker 4: get there specifically, which is obviously really important to then
Speaker 4: achieving them over the course of the next year or
Speaker 4: five years or however long you kind of want to
Speaker 4: look at it.
Speaker 1: Yeah, one hundred percent. And obviously it can be really
Speaker 1: hard to get there. And sometimes if we're writing down
Speaker 1: a goal, you might feel overwhelmed. But the important thing
Speaker 1: is if you're writing down a goal and you're feeling
Speaker 1: overwhelmed by it, good, that doesn't have to be overwhelming.
Speaker 1: Let's actually just break it down a little bit further.
Speaker 1: Like Jesse, if you're like, I want to make an
Speaker 1: extra twenty grand this year, and I'd be like, ooh,
Speaker 1: that's the big goal, like you sure, and you be like, yep,
Speaker 1: I do. But then you go, oh, actually that's a lot.
Speaker 1: Really well, actually, let's break it down. What does that
Speaker 1: twenty grand look like on a monthly basis? On a
Speaker 1: weekly basis, is that actually achievable? And you might go, well, actually, yeah,
Speaker 1: if I can meet this KPI every month, I'll actually
Speaker 1: achieve that bigger goal. All right, Well, just what do
Speaker 1: you need to do that? Well, actually, twenty grand is
Speaker 1: a lot. Maybe I need a few extra hours a
Speaker 1: week to be able to achieve all right, Well, let's
Speaker 1: carve those out, like, if the goal is too big,
Speaker 1: break it into smaller goals that are actually obtainable. And
Speaker 1: if the goal is something that you go, I've done
Speaker 1: all of that ve and it doesn't seem to work,
Speaker 1: all right, well let's reset the goal. Doesn't mean we
Speaker 1: can't achieve it, Jess. But you might go, all right, well,
Speaker 1: that twenty grand that I want to make just obviously
Speaker 1: a really big stab in the dark. Really good GUESTI mate,
Speaker 1: Maybe instead of saying this year, we go over the
Speaker 1: next two years and we spread it out. Doesn't mean
Speaker 1: you can't achieve the goal, but we might change the
Speaker 1: timeframe to make sure that these things are actually happening.
Speaker 1: I think it's really important to understand where you're standing
Speaker 1: and what's going on. But I think once we have
Speaker 1: our smart goals, we then need to look at KPIs.
Speaker 1: So KPIs is more of a business term than a
Speaker 1: personal term, but essentially a KPI is key performance indicator.
Speaker 1: So I want you to be breaking things down into
Speaker 1: measurable steps, and these KPIs are going to allow you
Speaker 1: to track your progress. I would say closer than you
Speaker 1: would be because like, are you saving Jess? Yes, all right, Well, actually,
Speaker 1: if we introduce some KPIs, I would be like, all right,
Speaker 1: on Friday, Jess, I need you to have already transferred
Speaker 1: that seven dollars eighty or whatever it is to your
Speaker 1: account to actually achieve this. We have measures in place
Speaker 1: that are going to help us achieve our goal. So
Speaker 1: it doesn't matter if it's a number of new clients
Speaker 1: or revenue growth or an increase in social media followers.
Speaker 1: Having specific KPIs that are going to help you stay
Speaker 1: focused on what truly matters is going to mean that
Speaker 1: you're more likely to achieve it. So if it's like
Speaker 1: social media, right, social media is so overwhelming and just
Speaker 1: saying I want more followers, like I want more followers too. Yeah,
Speaker 1: but that doesn't mean that that's just going to happen
Speaker 1: because I've set it as a goal. Break it down,
Speaker 1: Like Jesse and I know how hard it is to
Speaker 1: create content that's engaging, that actually breaks into a new
Speaker 1: demographic of people and you get more followers from that.
Speaker 1: But like, there's a wider strategy there isn't there. Yeah,
Speaker 1: it's about being consistent, it's about actually creating the content
Speaker 1: and actually getting ahead. How would you get more followers
Speaker 1: in twenty twenty four.
Speaker 4: Yess yeah, I would start by not listening to every
Speaker 4: person on TikTok who has their own I feel like
Speaker 4: there's a real.
Speaker 1: Oh my gosh, I know exactly what you're talking.
Speaker 4: About, a rising of people saying Instagram's not dead in
Speaker 4: twenty twenty four. You can grow by doing that, I think, Yes,
Speaker 4: Like listen and learn and take in from lots of sources,
Speaker 4: but also keep an eye out because a lot of
Speaker 4: the time these people are like, you can do all
Speaker 4: of this, and I'm going to teach you in my
Speaker 4: one on onine coaching cost five thousand dollars.
Speaker 1: I'm sorry if anyone's listening and that's you, But if
Speaker 1: that is you, I'm so confused, Like I do some
Speaker 1: serious snooping. Oh no, I'm a little bit of a creep, right.
Speaker 1: I get so interested when they're like, Yep, I'm a
Speaker 1: social media expert. I'm like, are you Yes? I click
Speaker 1: to your profile and you've got four hundred and fifty followers,
Speaker 1: and I'm like, okay, norries. Maybe that you've worked in
Speaker 1: social media for a long time. Yeah, you best believe
Speaker 1: I've probably looked them up on LinkedIn. Jess. Like when
Speaker 1: I say I'm a creep, I mean next level. So
Speaker 1: I look them up and I'm like, you worked in
Speaker 1: payroll for fifteen years and now you're a social media expert.
Speaker 4: Yeah.
Speaker 1: I don't mean to be rude, but like, why am
Speaker 1: I going to take advice from people who are not
Speaker 1: in the position I want to be in?
Speaker 3: Yeah?
Speaker 4: So I think consuming a lot of free advice is great.
Speaker 4: Making sure you're looking into anything that you're going to
Speaker 4: purchase and the credentials of the people that have created
Speaker 4: it is a big one. But if you want to
Speaker 4: go on social media, and this is something that we
Speaker 4: have planned to tackle later this year, so stay tuned
Speaker 4: for that episode. But I think it's really about finding
Speaker 4: your authentic community and providing value.
Speaker 1: You Yeah, I agree.
Speaker 4: So if you look at Shees on the Money, the
Speaker 4: value that we provide there is education. We provide so
Speaker 4: much free content to help people save, invest start a business.
Speaker 4: We're providing that knowledge to help people on my platforms,
Speaker 4: I'm really providing I think a community space. I think
Speaker 4: that a big goal for me is just to be
Speaker 4: a friendly, nice place on the internet. You're an only.
Speaker 1: Nice place in person, so help me that would convert
Speaker 1: to the internet.
Speaker 4: But I think my value is in I talk a
Speaker 4: lot about DIY and creating beautiful and.
Speaker 1: You make me feel bad because there's no way I'm
Speaker 1: going to have trying to do any of that stuff.
Speaker 4: But I want it kind of like showcasing that you
Speaker 4: can have a life that you want within your means.
Speaker 4: And you know, it's kind of hard to articulate. Maybe
Speaker 4: this is something I need to sit down.
Speaker 1: And do you need to do your value proposition Misjussgreen,
Speaker 1: I do.
Speaker 4: But I think you know, if you want to grow,
Speaker 4: you really have to find the people that you're speaking
Speaker 4: to and find how you can give them value. Because
Speaker 4: just saying I want you to follow me isn't good enough,
Speaker 4: Like why are they going to follow you?
Speaker 1: And I think consistency is a big one that I
Speaker 1: fall down on all the time, Like I look at
Speaker 1: my personal socials and you and I have had this
Speaker 1: conversation before, Jess, really like just so busy, I don't
Speaker 1: have time. Yeah, and then you see other people doing
Speaker 1: so well on social media, and if you really start
Speaker 1: to break it down, usually the difference between success and
Speaker 1: not being successful is that consistency. Like they're showing up.
Speaker 1: They're getting two views, that's fine, but they're showing up,
Speaker 1: and then over time those two views this four and
Speaker 1: four is eight and eight is sixteen, and it just
Speaker 1: compounds out of control because of that consistency in the
Speaker 1: community that they're building. I'm just like radio silence sometimes
Speaker 1: and that's not helpful for engagement.
Speaker 4: No, But then that KPI I guess there if we're
Speaker 4: coming back to what we're you know, kind of outlining people,
Speaker 4: is maybe I'm.
Speaker 1: In a p every day Victoria, yeah, Or.
Speaker 4: If you're setting a smart goal and you go, oh, well,
Speaker 4: every day is just not achievable. I'm Victoria Devine and
Speaker 4: I am doing ten billion at any given time and
Speaker 4: about to have a child. Let's be realistic. Maybe go Okay,
Speaker 4: I'm going to post two high quality videos every week.
Speaker 1: In my head because I have unrealistic standards, I'm like,
Speaker 1: why can't you post every day like everybody else? Everybody
Speaker 1: else posts every day. Yeah, Vitroia, you are lazy, But
Speaker 1: that is not the case at all. Let's get back
Speaker 1: on track and talk about KPIs though, because you're correct,
Speaker 1: we need to be setting them and actually being realistic
Speaker 1: about them. But the next thing I want to talk
Speaker 1: about is, I guess taking the time to develop what
Speaker 1: I would call a comprehensive business plan that actually outlines
Speaker 1: your goals, outlines your purpose, your target audience, your marketing strategy,
Speaker 1: and any finance goals that you have. So regularly revisiting
Speaker 1: this is actually going to be something that you can
Speaker 1: do and you're totally allowed to change it. In fact,
Speaker 1: I want you to revisit it so often that it
Speaker 1: just gets tweaked every single time, because the more you're
Speaker 1: revisiting it, the more updated it's becoming, and the more
Speaker 1: relevant to you and your abilities and what your business
Speaker 1: is is going to mean that you're more likely to
Speaker 1: achieve it.
Speaker 4: So what you're saying is we're not going to write
Speaker 4: it in January and then revisit it next January when
Speaker 4: we review our goals.
Speaker 1: I mean some of you probably do that. That's how
Speaker 1: I used to do it too.
Speaker 4: Shide it in the bottom of the decks.
Speaker 1: Look the next judgment if that's what you want to do.
Speaker 1: But that's not helpful. Something that is helpful for me
Speaker 1: is actually printing it out. I totally understand your note
Speaker 1: section on your phone might be your best friend, but
Speaker 1: printing it out, like if you work from home, putting
Speaker 1: it on the fridge, putting it beside your desk, making
Speaker 1: sure that it is a visual reminder that these are
Speaker 1: my goals, and if you're having a bit of a
Speaker 1: flat day looking at it and going, well, actually, that's
Speaker 1: pretty cool, Like I am on the path to doing this.
Speaker 1: I don't know, Jess. Did you see recently that the
Speaker 1: Stanley CEO was actually talking about how they didn't change
Speaker 1: their product but only their target audience for their cups.
Speaker 4: Well, I've seen the videos of people mobbing targets to
Speaker 4: try get the Valentine's Day edition.
Speaker 1: On TikTok two, and I mean you're sitting here with
Speaker 1: your Stanley cup in front of you. I have a
Speaker 1: Stanley cup and we're just Stanley Cup girlies. I love it.
Speaker 1: But isn't it interesting that that cup existed literally years
Speaker 1: and years and years ago. We weren't interested in it. No,
Speaker 1: they just targeted different demographics. And yeah, once females started
Speaker 1: getting on board with the Stanley cup, Jess, you know
Speaker 1: the Troe hold. Do you know there are people in
Speaker 1: the US. There's probably people in Australia, but it's such
Speaker 1: an American thing that collect Stanley cups, Like they have
Speaker 1: every single color and they have these like shelves in
Speaker 1: their houses, hundreds of Stanley cups on their wall. I mean,
Speaker 1: I don't even know how you would use one a day.
Speaker 4: Yeah, I just had my wife. It just comes with
Speaker 4: me everywhere. Same.
Speaker 1: In fact, my husband got one for Christmas because I'm
Speaker 1: a nice wife. But that's what I like and I
Speaker 1: buy presents. That makes sense. But as soon as females
Speaker 1: started getting on board their product, they obviously had to
Speaker 1: pivot and change their target audience and marketing. But do
Speaker 1: you know now the hashtag Stanley cup? Right, Stanley, if
Speaker 1: you go back years and years and years was a
Speaker 1: thermos flask that my dad.
Speaker 4: The original target market.
Speaker 1: Yeah, like Trad's and dads and picnic where people.
Speaker 4: And they made them pastel and.
Speaker 1: And now the hashtag Stanley Cup has over six point
Speaker 1: eight billion views on TikTok and according to figures that
Speaker 1: Stanley shared with C and BC, Stanley's annual sales for
Speaker 1: twenty twenty three projected to be seven hundred and fifty millions.
Speaker 4: My god, that's crazy for such a like low cost item.
Speaker 4: It is expensive for a cup, don't get me wrong.
Speaker 1: It's a very expensive cup, but also undred and fifty
Speaker 1: million Jessic cup, Yeah, divided by sixties a lot of
Speaker 1: Stanley Cup speed absolutely blows my mind, especially because I
Speaker 1: can vividly remember my dad's green Stanley. It was like
Speaker 1: a thermos and it had stackable cups on top and
Speaker 1: if we went to the footy, all went to any
Speaker 1: type of like sporting event or picnic or whatever, like
Speaker 1: Dad would put tea or hot water in it and
Speaker 1: then we would have tea at the event. And that's
Speaker 1: not the target demographic anymore, is there?
Speaker 4: No, not at all. I think it's such a good
Speaker 4: example of how you don't necessarily have to change everything
Speaker 4: that you're doing. But if you change the audience that
Speaker 4: you're speaking to, or you adjust your strategy a little bit.
Speaker 4: I would love to have been a fly on the
Speaker 4: wall of whatever conversation it was that prompted this change
Speaker 4: where someone in some meeting somewhere said, what about the girlies?
Speaker 1: What about the girlies who want to carry around basically
Speaker 1: one liter with a sippy straw. I've never drunk my
Speaker 1: water in my life. It's the best thing ever. You
Speaker 1: know what, maybe we've been brainwashed by them, But let's
Speaker 1: go to a really quick break, probably fill up our
Speaker 1: Stanley cups, and there are going to be a heap
Speaker 1: of other tips and tricks on the other side of
Speaker 1: this episode, So don't go anywhere, guys.
Speaker 4: Already VD we are back and we have chatted about
Speaker 4: setting smart goals, organizing and creating a nicely detailed business plan.
Speaker 4: And I think I might know what's coming next.
Speaker 1: Will you run the show?
Speaker 4: We need to chat about the cash, don't we money? Money, money,
Speaker 4: can't run a business without it.
Speaker 1: Yeah, look, of course, and you know I'm going to
Speaker 1: tell everybody to get a very sexy spreadsheet to track
Speaker 1: those finances. But if you're at the stage where you
Speaker 1: can get some accounting software. I one hundred million, ten
Speaker 1: thousand percent would recommend getting it because it is going
Speaker 1: to change your life and save you so much time.
Speaker 1: Like I don't know if you know how obsessed I
Speaker 1: am with Zero. You do because I always print off
Speaker 1: the reports and I'm using them for everything and I'm
Speaker 1: snooping on my own business. It just makes sense and
Speaker 1: it blew my mind. How you know, I've obviously used
Speaker 1: a number of different softwares over time, just currently using Zero,
Speaker 1: But my business started on a spreadsheet because it was free.
Speaker 1: I had no money, yes, Like it made no sense
Speaker 1: to be paying for accounting software when I hadn't even
Speaker 1: made a sale yet or hadn't even attracted a proper
Speaker 1: client yet. So like, I get it. We all start somewhere,
Speaker 1: we graduate. If that's within your breadth, go for it.
Speaker 1: But all so, if you're still in that side hustle stage,
Speaker 1: you need to get on my favorite platform ever, Excel,
Speaker 1: and start taking control of your finances and set yourself
Speaker 1: up with some form of finance tracker, like not just
Speaker 1: you going through and being like, oh, January, I made X,
Speaker 1: Like we want as much detail as possible and if
Speaker 1: you have the capability putting in some graphs and some
Speaker 1: charts that actually show it to you visually so that
Speaker 1: you can go, ah, that makes sense, or this makes sense,
Speaker 1: or that does this and that and the other. So
Speaker 1: I think it's really important to have your finger on
Speaker 1: the pulse. And obviously I am in the process of
Speaker 1: making a finance tracker that you guys can download and
Speaker 1: use on Excel, and I think that that would be
Speaker 1: really helpful. But honestly, you can also make your own. Yeah,
Speaker 1: it's not too hard. And if you even just go
Speaker 1: into Excel and try and open a new project, it
Speaker 1: will give you a heap of templates that might be
Speaker 1: really helpful. So those are literally free right now.
Speaker 4: Yeah, and if you don't have a Microsoft suite, I
Speaker 4: think Google Sheets is really sheet and there's a lot
Speaker 4: of If you Google, you'll probably be able to find
Speaker 4: that they have a lot of their own templates that
Speaker 4: you can use to There.
Speaker 1: Are so many out there, but you need to find one.
Speaker 1: And I guess the summary of this part of the
Speaker 1: conversation Jess is there is no excuse to not track
Speaker 1: your finances. It is so important and burying your head
Speaker 1: in the sound about money in a business is a.
Speaker 5: Fast track too failure. Yeah, no, dramatic, but it's definitely true.
Speaker 5: I'm going to go home this afternoon. I'm going to
Speaker 5: have a little tweak of my own spreadsheet that I
Speaker 5: have for all of my side hustle income to make
Speaker 5: sure that I know exactly what I'm doing for this year.
Speaker 4: Absolutely a little creepy creepy, that's all right.
Speaker 1: Don't sound creepy, doesn't it. But I'm like, oh, you
Speaker 1: make us spread cheek, Can I have fun?
Speaker 4: Like, let me get in on that hot hot action.
Speaker 1: I think it's actually funny that you should say that
Speaker 1: and that you're going to get on that asap, because
Speaker 1: we actually need to have the conversation. My next point
Speaker 1: that I've written down that I wanted to talk about
Speaker 1: is that we always need to continue to grow and develop.
Speaker 1: So it doesn't matter what industry we are in, whether
Speaker 1: you are in content creation like you Jess, or you
Speaker 1: have dress high like you do so much stuff it
Speaker 1: blows my mind, Like I do I need a nap
Speaker 1: thinking about what you do? But like you do content creation,
Speaker 1: but you could also be creating a really cute product
Speaker 1: for sale at a market, or you could be doing
Speaker 1: some I don't know casual babysitting, but often the needs
Speaker 1: and trends in your industry are fluid and they change
Speaker 1: a lot, and you need to track what you're doing
Speaker 1: so that you can make sure that you're on the
Speaker 1: right path and things are working out. And I guess
Speaker 1: I cannot describe how many webinars and workshops and working
Speaker 1: events I was going to when Zella was really small,
Speaker 1: because I just one genuinely don't believe that you can
Speaker 1: ever stop learning. And the second that you think that
Speaker 1: you know everything, you are destined for failure. Like if
Speaker 1: you think you know everything, get in the bin. But
Speaker 1: also if you think that you're the smartest person in
Speaker 1: the room, time to find a new room. Like that's
Speaker 1: not a good place to be and it is not
Speaker 1: a flex Like I'm always like, Jess, I don't know
Speaker 1: what I'm doing here. Find out, let's work it out.
Speaker 1: But the reality is right, if you're not ahead, you're
Speaker 1: actually staying behind. So staying on top of like what
Speaker 1: your industry demands and what other people are doing and
Speaker 1: what your customers are looking for is really important. Like
Speaker 1: you know, I always say, Jess, put your blinkers on, like,
Speaker 1: don't compare yourself to others. Sometimes it's actually really important
Speaker 1: to sit down and be like, all right, well, what's
Speaker 1: my competition doing, what are they selling, where are they marketing?
Speaker 1: You know, what's their target audience? You know, what are
Speaker 1: their consumers commenting on their tiktoks on their instagrams? Are
Speaker 1: those the types of conversations I want to be eliciting
Speaker 1: in my community. We're not copying them, We're just making
Speaker 1: sure that we are always having our finger on the pulse. Yeah,
Speaker 1: of course I do that for my own businesses. Like
Speaker 1: as much as sometimes I'm like I can't be bothered
Speaker 1: with this, sometimes I'm like, oh, I probably should read
Speaker 1: through their comments and see the types of you know,
Speaker 1: things that people are asking for and demanding, because that
Speaker 1: is market research. Yes, that is really really important.
Speaker 4: Yeah, And it helps you to be constantly growing and
Speaker 4: developing and looking at other people and looking at other
Speaker 4: changes in the industry or things that you could bring
Speaker 4: into your business or ways that you could do them.
Speaker 4: I guess it gives you the opportunity to stay excited,
Speaker 4: I engaged, and keeps things fresh, which is really important.
Speaker 4: And I guess that's where getting feedback as you were
Speaker 4: saying from your clients, or your community online or just
Speaker 4: even the people around you can be super helpful.
Speaker 1: Feedback is critical, Like sometimes I don't like caring feedback.
Speaker 1: I think feedback can sometimes say and I've said this
Speaker 1: in the office before, I'm like, hey, Jess, you can
Speaker 1: give me feedback, But what I mean by getting feedback
Speaker 1: is that you can pat me and tell me that
Speaker 1: I bring and I did a good job. Yeah, And
Speaker 1: you're like, oh, that's the type of feedback you're after,
Speaker 1: is it? However, the negative stuff is actually the stuff
Speaker 1: that builds your business and helps you grow and be better.
Speaker 1: And you know, no one likes negative feedback, but see
Speaker 1: it as an opportunity to change and pivot. Like, Jess,
Speaker 1: you sell a lot of stuff on deepop. If you've
Speaker 1: got a four star on deepop and it said, ah,
Speaker 1: my only critique is like shipping was a bit slow.
Speaker 1: What would you do? How would that work? Like I
Speaker 1: know you, and you one hundred percent would be like,
Speaker 1: all right, well I just have to get better at shipping. Yeah,
Speaker 1: like the most important thing. That's the easy fix. But
Speaker 1: like you'd be probably pretty salty at the fourth story if.
Speaker 4: You'd be it's had I'm not gonna lie.
Speaker 1: You'd be like the Audacity, Do they not understand that
Speaker 1: it was us?
Speaker 4: Posts like I'd probably go to But that's okay, that's
Speaker 4: all right.
Speaker 1: What you need to do is make sure that you're
Speaker 1: actually taking the feedback seriously and also Jess, tracking it
Speaker 1: so that we can use these as indicators of success
Speaker 1: and of being better in business. Don't bury your head
Speaker 1: in the sand. If someone is giving you feedback and
Speaker 1: saying this doesn't work or this is not my style,
Speaker 1: or you know, you're getting some feedback that makes you uncomfortable,
Speaker 1: that's when we need to step up even more and
Speaker 1: track it even more instead of bearing our head in
Speaker 1: the sand. Because if you just bury your head in
Speaker 1: the sand, it's going to be an ongoing problem. Yeah,
Speaker 1: Like you and I have both worked in corporate before, Jess,
Speaker 1: and we all know someone who gets consistent feedback and
Speaker 1: ignores it and is still just a little trash demon.
Speaker 1: Don't be that guy. Don't be that guy. We aren't
Speaker 1: being hash demons. So I think it's obviously important, but
Speaker 1: also let's remember that feedback is mostly not given maliciously. Genuinely.
Speaker 1: People want to help more often than not, they're not like, oh,
Speaker 1: like jess As shipping was awful. They're like, oh, it
Speaker 1: would have been so good if this was just a
Speaker 1: bit earlier. That is a change point. That is a
Speaker 1: good thing. I think assuming the best of people is
Speaker 1: what I prefer to do.
Speaker 2: One.
Speaker 1: It makes giving and getting feedback much easier because you go,
Speaker 1: they just want to help me. That's so nice as
Speaker 1: suppose to what you're talking smack about. Excuse me, but
Speaker 1: look at it and see how you could implement that
Speaker 1: into your business. And I think that, Yeah, feedback we
Speaker 1: always say is a gift. There's so many quotes on it.
Speaker 1: It doesn't feel like a gift, but I PROMI yes,
Speaker 1: the gift is the business success. If you actually implement
Speaker 1: something off the back of getting feedback. Yeah, don't tell
Speaker 1: me that a negative thing is a gift. Absolutely.
Speaker 4: I think as well, you should remember that if you
Speaker 4: do receive some feedback and you do make a change,
Speaker 4: that's a success point. Like instead of looking at it
Speaker 4: as a failure and going, oh, like, people don't like
Speaker 4: this thing, if you can take the feedback on board
Speaker 4: and rejig it to solve the problem, I would argue
Speaker 4: that's a success.
Speaker 1: That is a great success. I always say in our business,
Speaker 1: there's no such thing as a failure. Like something is
Speaker 1: either a blessing or a lesson. If it was a blessing, great,
Speaker 1: Like it all went well, we did really well. Just
Speaker 1: let's hi five ourselves, Like we knew that the thing
Speaker 1: we're going to implement work, and to be honest, that
Speaker 1: was why we did it.
Speaker 4: Right.
Speaker 1: If it doesn't work, it is a lesson. What are
Speaker 1: we learning from it? What are we taking from that
Speaker 1: so that we can be in the best possible position
Speaker 1: moving forward, so that doesn't happen again. Yeah, like you've
Speaker 1: just learned something great, it's something that didn't work. What
Speaker 1: is going to work? How does that work?
Speaker 4: I think it's so important to remember that success isn't
Speaker 4: a straight line, and it involves being agile and being
Speaker 4: willing to adapt. And as long as you're working towards
Speaker 4: your goals, the way that you get there isn't as
Speaker 4: important as the fact that you are staying on track
Speaker 4: and you're reassessing and you're navigating towards whatever that north
Speaker 4: star is for you.
Speaker 1: And I think it's important to remember that success isn't
Speaker 1: a destination. Like to me, I feel incredibly successful right now,
Speaker 1: and I am not in the position that I was historically. Like,
Speaker 1: if you wrote down on paper, VI, what did you
Speaker 1: used to earn when you were a full time financial
Speaker 1: advisor and content creator? I earned way more. Yeah, But
Speaker 1: if you now look at it, I go, oh, my gosh,
Speaker 1: I have the lifestyle that I've always dreamed of, like
Speaker 1: my husband and I get to go for walk every morning,
Speaker 1: and like, these indicators of success to me look very different.
Speaker 1: So I think comparing success doesn't make any sense because
Speaker 1: obviously I'm like, oh my gosh, I'm about to have
Speaker 1: my first baby, and this is all I've ever wanted.
Speaker 1: If you're in that position, es, you'd be like, what
Speaker 1: the hell? I have messed up really bad, feel like
Speaker 1: this is not what I wanted at all. So I
Speaker 1: think looking at success and looking at you know, the
Speaker 1: fact that it's not a straight line but it's also
Speaker 1: a journey is really important because I think all the
Speaker 1: time we go, well, when I'm successful, what's that mean, Jess,
Speaker 1: what do you mean when you're successful? Because if I
Speaker 1: look across the table, I go, she's really successful, and
Speaker 1: everyone looking in is saying that you're really successful. How
Speaker 1: do we actually not only measure that, but also give
Speaker 1: ourselves permission to celebrate the journey. You don't have to
Speaker 1: be a multimillion dollar business to be successful. Like, what
Speaker 1: does it actually mean? So I think you know obviously,
Speaker 1: if you take all the tips we've chatted about, you'll
Speaker 1: be able to keep on top of your business and
Speaker 1: actually put yourself in the best possible position to create
Speaker 1: I would say, a really good income stream for your
Speaker 1: business or your side hustle, or even take your side
Speaker 1: hustle to being a full time gig if that's what
Speaker 1: you want to do. But like this year, jess I
Speaker 1: reckon is about having our best year yet, and like,
Speaker 1: get on these things so that you can set yourself
Speaker 1: up for success.
Speaker 4: We're gonna have a great twenty twenty four.
Speaker 1: Everybody, no the rules, it's twenty twenty For the plot, Jessica, Oh,
Speaker 1: I love it so iconic. All right, let's go. Unfortunately,
Speaker 1: that is all we have time for today. We will
Speaker 1: see you on the next episode of the Business Bible.
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