WEBVTT - What The Kardashians Teach Us About Chaos & Outrage Marketing ✨

0:00:01.480 --> 0:00:04.400
<v Speaker 1>Flex and Frooms, Flex and Firms. This is the flex

0:00:04.440 --> 0:00:05.960
<v Speaker 1>and Frooms catch up podcasts.

0:00:09.039 --> 0:00:11.600
<v Speaker 2>The more time you spend on the Internet, the more

0:00:11.640 --> 0:00:14.560
<v Speaker 2>proficient you should become at not taking the bait. It's

0:00:14.560 --> 0:00:17.280
<v Speaker 2>getting really boring to me to see the same batch

0:00:17.320 --> 0:00:20.520
<v Speaker 2>of people riled up about the same things. And I'm

0:00:20.560 --> 0:00:25.840
<v Speaker 2>not talking, obviously discussing grotesque social humanitarian issues. I'm not

0:00:25.880 --> 0:00:28.840
<v Speaker 2>saying that. I'm saying every now and then somebody will

0:00:28.880 --> 0:00:34.479
<v Speaker 2>come on the Internet and say women need to, Australians

0:00:34.520 --> 0:00:38.720
<v Speaker 2>need to, and everyone's like, and they get themselves riled up.

0:00:39.640 --> 0:00:40.320
<v Speaker 1>Your hair and.

0:00:42.280 --> 0:00:45.519
<v Speaker 2>They get themselves riled up and frustrated to no end.

0:00:46.000 --> 0:00:49.560
<v Speaker 2>And it gets really annoying to see because the way

0:00:49.640 --> 0:00:54.320
<v Speaker 2>that algorithms work is the more you engage with the content,

0:00:54.640 --> 0:00:58.520
<v Speaker 2>the more the content it'll show you. When things arrive

0:00:58.680 --> 0:01:02.520
<v Speaker 2>on your feed, you don't always consent to that initial interaction.

0:01:02.680 --> 0:01:05.160
<v Speaker 2>Right when I swipe and there's a little Andrew Tait video,

0:01:05.200 --> 0:01:08.400
<v Speaker 2>I'm like ah, and I swipe away because I just

0:01:08.560 --> 0:01:11.920
<v Speaker 2>know he's gonna say something inflammatory that's gonna piss me off.

0:01:12.280 --> 0:01:15.160
<v Speaker 2>What am I doing there? I'm protecting my peace. This

0:01:15.240 --> 0:01:18.600
<v Speaker 2>doesn't mean that I can't comprehend that there is a

0:01:18.680 --> 0:01:22.039
<v Speaker 2>world out there where people think in that way. But

0:01:22.160 --> 0:01:26.080
<v Speaker 2>on the digital landscape, you have to understand that chaos

0:01:26.120 --> 0:01:29.640
<v Speaker 2>and outrage marketing is a tactic and it works because

0:01:29.640 --> 0:01:30.120
<v Speaker 2>you don't.

0:01:30.000 --> 0:01:34.240
<v Speaker 3>Learn interesting and how does this relate.

0:01:35.120 --> 0:01:36.600
<v Speaker 4>To what everything?

0:01:37.640 --> 0:01:40.560
<v Speaker 2>A skill that people need to learn is that chaos

0:01:40.560 --> 0:01:43.600
<v Speaker 2>and outrage marketing works because you don't remember that you

0:01:43.680 --> 0:01:46.080
<v Speaker 2>have the agency to pick what you want to watch

0:01:46.120 --> 0:01:49.160
<v Speaker 2>and engage with. Right, So, every time you see a

0:01:49.240 --> 0:01:56.040
<v Speaker 2>Kardashian do something inflammatory like and then engagement goes up,

0:01:56.120 --> 0:01:59.320
<v Speaker 2>clicks go up, retention rate goes up. Right every time

0:01:59.320 --> 0:02:03.080
<v Speaker 2>you see someone say something misogynistic with no intention of

0:02:03.120 --> 0:02:06.400
<v Speaker 2>wanting to be corrected. Every time you hear someone misunderstand

0:02:06.440 --> 0:02:09.280
<v Speaker 2>what feminism is, misunderstand what intersectionality is, and you're like,

0:02:11.160 --> 0:02:15.240
<v Speaker 2>you're doing exactly what is required for them to keep

0:02:15.280 --> 0:02:18.200
<v Speaker 2>gaining traction on this conversation. Now, there is a fine

0:02:18.240 --> 0:02:21.840
<v Speaker 2>balance between you know, not excluding yourself from every difficult conversation,

0:02:21.919 --> 0:02:25.560
<v Speaker 2>but also recognizing when and where it is productive and

0:02:25.560 --> 0:02:27.920
<v Speaker 2>when you use the word productive for you to engage,

0:02:28.840 --> 0:02:32.200
<v Speaker 2>because it's the same people being like, I mean, it's

0:02:32.240 --> 0:02:34.040
<v Speaker 2>such a scary place, and I can never feel.

0:02:34.240 --> 0:02:38.000
<v Speaker 4>Oh, but you see the headline, you click, You see

0:02:38.000 --> 0:02:41.680
<v Speaker 4>the MRA article, you click, you see the in cell thread,

0:02:41.800 --> 0:02:45.680
<v Speaker 4>you click. Stop clicking, stop clicking, or get better at

0:02:45.720 --> 0:02:48.959
<v Speaker 4>knowing when you are just a pawn in a marketing activity.

0:02:49.840 --> 0:02:52.160
<v Speaker 1>Hard to know, but getting it is really not hard

0:02:52.160 --> 0:02:52.480
<v Speaker 1>to know.

0:02:52.960 --> 0:02:53.440
<v Speaker 4>It's not.

0:02:53.840 --> 0:02:57.359
<v Speaker 2>It's not because it's the same people every time, it's

0:02:57.400 --> 0:03:01.560
<v Speaker 2>the same narratives every time, it's the same approach every time.

0:03:02.080 --> 0:03:06.880
<v Speaker 2>And realistically, you're not in the comments changing mind. You're

0:03:06.919 --> 0:03:09.639
<v Speaker 2>in the comments spreading the narratives farther and wide. When

0:03:09.639 --> 0:03:12.000
<v Speaker 2>you're like, hey, frooms, check out this, what do you

0:03:12.000 --> 0:03:14.280
<v Speaker 2>make check this out?

0:03:14.880 --> 0:03:15.359
<v Speaker 1>Talk about it?

0:03:16.160 --> 0:03:19.320
<v Speaker 2>Whatever, whatever, And I'm just saying, there's a time and place.

0:03:19.400 --> 0:03:21.880
<v Speaker 2>Let's figure it out together, because we don't get to

0:03:21.880 --> 0:03:26.639
<v Speaker 2>the destination, which is interdependence and community, homeless and harmony,

0:03:27.120 --> 0:03:29.320
<v Speaker 2>if we don't figure out what we're being played and

0:03:29.320 --> 0:03:30.720
<v Speaker 2>we get played every.

0:03:30.520 --> 0:03:33.200
<v Speaker 3>Day, and yet we take the bait timetime again, that

0:03:33.280 --> 0:03:40.880
<v Speaker 3>delicious juicy Have the Kardashians ever like gone into the

0:03:40.880 --> 0:03:47.560
<v Speaker 3>food space those lollipops? You take the delicious weight lost lollipop.

0:03:47.160 --> 0:03:49.040
<v Speaker 1>Every time they go into the food space. They had

0:03:49.040 --> 0:03:49.840
<v Speaker 1>them lollipops.

0:03:50.040 --> 0:03:52.960
<v Speaker 3>I swear they had the gummies, you know, those things

0:03:52.960 --> 0:03:54.960
<v Speaker 3>that you're supposed to have, all the skinny teas and

0:03:54.960 --> 0:03:57.560
<v Speaker 3>stuff like that, skinny tea, lollyo food space.

0:03:59.640 --> 0:04:01.240
<v Speaker 4>This is aity.

0:04:02.160 --> 0:04:04.040
<v Speaker 1>No, I'll stick to my chap of chubs.

0:04:06.200 --> 0:04:06.440
<v Speaker 4>Yeah.

0:04:06.520 --> 0:04:09.000
<v Speaker 3>I also think I don't want to see you know, Like,

0:04:09.600 --> 0:04:12.560
<v Speaker 3>how do I say this? I specifically don't go on

0:04:12.600 --> 0:04:15.200
<v Speaker 3>certain websites, despite my animal brain wanting to.

0:04:15.200 --> 0:04:19.480
<v Speaker 1>Check out what's going on what websites like, I'm not

0:04:19.520 --> 0:04:21.600
<v Speaker 1>going to implicate because can you mouth it?

0:04:24.360 --> 0:04:24.480
<v Speaker 2>Well?

0:04:24.560 --> 0:04:28.200
<v Speaker 1>Are you covering a mouth? I can't see, oh daily mouth.

0:04:28.279 --> 0:04:28.520
<v Speaker 2>Sure.

0:04:35.480 --> 0:04:37.200
<v Speaker 3>I'll really try to stop myself from going on these

0:04:37.240 --> 0:04:40.279
<v Speaker 3>websites because I know how they work. They're getting a

0:04:40.320 --> 0:04:43.560
<v Speaker 3>little petuity gland firing because it's getting me fired up,

0:04:43.600 --> 0:04:45.480
<v Speaker 3>and I'm also wanting to look at all these base

0:04:45.560 --> 0:04:49.200
<v Speaker 3>things that are making me feel bad. But it's given

0:04:49.200 --> 0:04:50.719
<v Speaker 3>me a feeling, and sometimes, you know, in this six

0:04:50.720 --> 0:04:53.480
<v Speaker 3>sad world, you need to feel something. But yes, I

0:04:53.520 --> 0:04:56.240
<v Speaker 3>try not to engage so far as I can, because

0:04:56.279 --> 0:04:59.240
<v Speaker 3>I know it doesn't help my Anything that I can

0:04:59.279 --> 0:05:04.000
<v Speaker 3>do to help any it doesn't come from feeling put upon.

0:05:04.279 --> 0:05:07.600
<v Speaker 2>Yeah, It's like find the balance between being informed, having

0:05:07.600 --> 0:05:11.240
<v Speaker 2>the agency to expose yourself to media that doesn't automatically

0:05:11.279 --> 0:05:13.720
<v Speaker 2>make you feel good, but also knowing that you can

0:05:13.760 --> 0:05:18.240
<v Speaker 2>tap out and not every salacious, derogatory thing on the

0:05:18.279 --> 0:05:23.320
<v Speaker 2>Internet is permission for you to expose yourself to dangerous stuff.

0:05:23.720 --> 0:05:26.720
<v Speaker 1>Protect your energy. You've been listening to the Flex and

0:05:26.800 --> 0:05:28.039
<v Speaker 1>Frooms Daily podcast.

0:05:28.279 --> 0:05:31.920
<v Speaker 3>For more, tune Indicator on DAB or stream it on iHeartRadio.