WEBVTT - Amplifying traditional pilates and making it STRONG 💪 0:00:04.120 --> 0:00:08.440 Good everyone. Sam Here, we're going to take today's show 0:00:08.480 --> 0:00:11.879 in a slightly different direction. We're absolutely talking to an 0:00:11.880 --> 0:00:14.239 expert in their field, but it was a bit of 0:00:14.240 --> 0:00:18.159 a field trip to do research for today's episode. And 0:00:18.239 --> 0:00:20.079 I might do a bit more of this depending on 0:00:20.120 --> 0:00:23.080 what you guys think. If you like it, I will. 0:00:23.239 --> 0:00:27.480 But I took a little visit to a. 0:00:26.680 --> 0:00:30.840 Fitness experience, a new sort of phenomenon that's come into 0:00:30.880 --> 0:00:34.879 the fitness market, the Fitness Arena, and I visited on Tuesday, 0:00:34.880 --> 0:00:38.320 and I did a workout and it was really challenging, 0:00:38.360 --> 0:00:42.760 but really enjoyable. And today we have in the studio 0:00:43.040 --> 0:00:46.280 the founder of this fitness concept. So many of you 0:00:46.840 --> 0:00:52.000 may have heard I'm sure of pilates, and this turns 0:00:52.200 --> 0:00:54.000 pilarates on its head. 0:00:54.280 --> 0:00:55.240 So stick around. 0:00:55.320 --> 0:00:58.600 We're going to hear from Michael Ramsay, the founder of 0:00:58.640 --> 0:01:02.960 this new pilarates phenomen And then, speaking of Jim's I'm 0:01:02.960 --> 0:01:05.520 going to help all of you out there that have 0:01:05.600 --> 0:01:08.039 been thinking you need to join a gym. You'd like 0:01:08.120 --> 0:01:10.160 to join a gym, but you don't know where to start, 0:01:10.200 --> 0:01:12.240 and you're a bit petrified by the experience, which is 0:01:12.280 --> 0:01:16.559 completely normal, completely natural. I'm going to help you choose 0:01:16.560 --> 0:01:20.160 the right gym, get over those fears and get yourself moving. 0:01:20.480 --> 0:01:43.640 That's all coming up next on the Woodlife. So it's 0:01:43.720 --> 0:01:46.160 nice to be joined in the studio today by not 0:01:46.200 --> 0:01:48.400 only someone that I look up to enormously from a 0:01:48.400 --> 0:01:50.960 business perspective, but someone that I'm proud to call a mate. 0:01:51.000 --> 0:01:52.480 It is Michael Ramsey. 0:01:52.760 --> 0:01:53.520 Now you might not. 0:01:53.480 --> 0:01:56.040 Know Michael by name, but you will know his company 0:01:56.080 --> 0:01:57.920 by name. I would think if you haven't been living 0:01:57.960 --> 0:02:00.600 under a rock here in Australia and other parts of 0:02:00.600 --> 0:02:02.920 the world now. But we'll get into that. Michael is 0:02:03.240 --> 0:02:07.840 the co founder of Strong Pilates. He would have seen 0:02:07.880 --> 0:02:12.120 the big, beautiful branding black with the white writing, awesome logo. 0:02:12.760 --> 0:02:14.919 And I won't tell you what Strong Pilarates is. I'll 0:02:15.000 --> 0:02:15.920 let Rams do that. 0:02:16.040 --> 0:02:16.320 Rams. 0:02:16.360 --> 0:02:19.239 Welcome to the wood Life and congrats on all of your. 0:02:19.080 --> 0:02:22.280 Successte my pleasure, Thank you for having me on. 0:02:22.639 --> 0:02:27.720 Maybe let's start by acting like our listeners don't necessarily 0:02:27.720 --> 0:02:30.640 know what strong Pilarates is. How do you explain it? 0:02:30.680 --> 0:02:33.000 What's your elevator pitch? If someone says, mate, what do 0:02:33.040 --> 0:02:34.560 you do what strong pilarates? 0:02:34.800 --> 0:02:37.919 Yeah, it's interesting because my answer today is very different 0:02:37.960 --> 0:02:40.440 to what it would have been three years ago. It's developed, 0:02:40.480 --> 0:02:46.080 but effectively we are a pilates conditioning hybrid concept, so 0:02:46.120 --> 0:02:50.200 pilarates with cardio. We use a machine called the row Former. 0:02:50.240 --> 0:02:51.519 Which is your concept. 0:02:51.720 --> 0:02:55.080 Actually through a friend of a friend, I've found the 0:02:55.120 --> 0:02:58.119 machine itself in the US on social media, I believe. 0:02:57.880 --> 0:03:00.280 It or not having a scroll one night, Yeah, it's 0:03:00.320 --> 0:03:01.440 this interesting contraption. 0:03:01.760 --> 0:03:03.640 Yeah, my friend came to me and she said, have 0:03:03.720 --> 0:03:06.120 you seen this? At the time, I'd actually broken my ankle. 0:03:06.160 --> 0:03:09.160 I was doing a lot of Reformer pilarates. Really loving 0:03:09.160 --> 0:03:11.480 it as the first workout I think I'd done where 0:03:11.800 --> 0:03:15.000 I felt better leaving the workout, but I always wanted 0:03:15.120 --> 0:03:17.120 a bit more so I wanted to sweat. 0:03:17.160 --> 0:03:18.440 I wanted some conditioning. 0:03:19.240 --> 0:03:22.519 My friend showed me this contraption, the Reformer in the US, 0:03:22.560 --> 0:03:24.959 so it's like stuff. I'm jumping on a fly and 0:03:25.000 --> 0:03:26.480 I'm going to LA I'm going to check it out 0:03:26.520 --> 0:03:29.360 as you do. When and did it, absolutely loved it. 0:03:29.400 --> 0:03:32.760 Probably one of the toughest, most excruciating workouts I'd ever done. 0:03:33.280 --> 0:03:38.119 Just this euphoric feeling post workout of really elevating heart 0:03:38.160 --> 0:03:40.680 rate for getting that all those sort of benefits of pilarates, 0:03:40.880 --> 0:03:44.920 you know, very tough resistance, spring loaded pilarates. So I said, okay, 0:03:45.760 --> 0:03:48.080 I need to turn this into something. At the time, 0:03:48.320 --> 0:03:50.760 I owned a bunch of her forty five franchises, so 0:03:50.800 --> 0:03:53.800 I was enfranchising in the fitness industry. I thought, how 0:03:53.800 --> 0:03:56.000 can I bring this back to Australia. So I end 0:03:56.080 --> 0:03:59.760 up negotiating the rights to this machine now globally and 0:04:00.120 --> 0:04:01.800 it under the Strong brand. 0:04:02.120 --> 0:04:04.120 And now, yeah, so let me just go down that 0:04:04.200 --> 0:04:04.720 rabbit hole. 0:04:04.880 --> 0:04:08.600 So you ain't the Instagram handle at Strong yep, which 0:04:08.920 --> 0:04:10.480 just blows my mind. 0:04:10.560 --> 0:04:12.360 It's like, how on earth did you get that? It 0:04:12.360 --> 0:04:15.040 actually wasn't as tough as you'd think. I started buying 0:04:15.120 --> 0:04:16.720 up one word Instagram names. 0:04:17.000 --> 0:04:18.680 But when about. 0:04:18.360 --> 0:04:21.080 Five or six years ago, before I even had Instagram. 0:04:21.200 --> 0:04:26.919 Yeah, probably, yeah, because I remember I had friends in 0:04:26.960 --> 0:04:30.760 the tech space that were buying one word domains. So say, 0:04:30.800 --> 0:04:34.760 for instance, remember the Choialer dot com the Mattress company. 0:04:34.480 --> 0:04:37.040 They had to acquire Choala dot com for quite a 0:04:37.080 --> 0:04:39.440 lot of money. Like that's just an example of how 0:04:39.440 --> 0:04:41.960 these things can. You can purchase them early on and 0:04:41.960 --> 0:04:43.600 then they're worth a lot of money down the track 0:04:43.880 --> 0:04:45.640 and I don't know if you remember, but I ran 0:04:46.000 --> 0:04:46.880 an event. 0:04:46.640 --> 0:04:47.360 At the Woodshed. 0:04:47.440 --> 0:04:50.640 I do remember, and it was called strong Events, and 0:04:50.720 --> 0:04:52.039 so she still didn't know what you're going to do 0:04:52.080 --> 0:04:57.919 with that exactly. And ironically, when I tried this row format, 0:04:58.240 --> 0:05:00.840 I were thinking, what can we call this concept? And 0:05:00.960 --> 0:05:04.000 it just made the workout just made me feel stronger, 0:05:04.560 --> 0:05:08.320 not only physically. It's such a durable word, but mentally 0:05:08.360 --> 0:05:12.080 as well, because you are you sitting there holding a 0:05:12.120 --> 0:05:14.560 plank under resistance and you've just done a row set, 0:05:14.600 --> 0:05:16.880 so you're out of breath and you mentally have to 0:05:16.880 --> 0:05:20.279 be resilient. So it's it's all encompassing. It's a strong workout, 0:05:20.279 --> 0:05:24.000 and so like, okay, it's called strong Pilarates and that's. 0:05:23.880 --> 0:05:24.680 Sort of how it was born. 0:05:24.839 --> 0:05:27.479 So let's paint a little visual for our listeners, because 0:05:27.480 --> 0:05:29.560 if you haven't done a strong class or seen it 0:05:29.600 --> 0:05:34.760 on social media, we're literally talking about a normal or 0:05:34.839 --> 0:05:38.279 standard or as you'd expect, reformer pilarates bed. You know, 0:05:38.360 --> 0:05:41.159 top of the line, all the springs, all the places 0:05:41.160 --> 0:05:43.520 you put your feet or grab the hand, grab the 0:05:43.520 --> 0:05:47.480 little cables with your handles, with a rowing machine attached 0:05:47.640 --> 0:05:49.680 at the front, of it, So it's all one machine. 0:05:49.720 --> 0:05:52.240 You don't have a rower next to a reformer. It's 0:05:52.279 --> 0:05:56.279 all one long bed and you can jump between your 0:05:56.320 --> 0:06:01.080 core work and your strength work cardio core cardio, cool cardio. 0:06:01.080 --> 0:06:03.840 I'm within a forty five minute window. And I'm not 0:06:03.920 --> 0:06:07.560 just speaking from viewing. I did a class on Tuesday night. 0:06:08.120 --> 0:06:12.520 I was talking to Michael today and absolutely stuffed me. 0:06:12.960 --> 0:06:15.120 But you now have bikes as well. How did that 0:06:15.200 --> 0:06:16.039 evolution happen? 0:06:16.279 --> 0:06:18.520 Yeah, so you've got to imagine these things are four 0:06:18.560 --> 0:06:21.200 point one meters in length, so they are massive. And 0:06:21.320 --> 0:06:23.960 after a year or two, I mean we launched just 0:06:24.000 --> 0:06:26.120 pre pandemic, so we're efectfively closed for a year and 0:06:26.160 --> 0:06:28.839 a half anyway, launching your business, Yeah. 0:06:28.560 --> 0:06:30.480 But I mean after a while. 0:06:31.440 --> 0:06:34.520 We work on an unlimited membership, so you pay seventy 0:06:34.520 --> 0:06:37.040 dollars a week, you get unlimited classes, and you've got 0:06:37.040 --> 0:06:40.000 people training in there seven days a week. So if 0:06:40.000 --> 0:06:43.640 you're rowing every day, it's a lot. So I mean, personally, 0:06:43.680 --> 0:06:45.920 I found it to be a little bit monotonous, and 0:06:46.240 --> 0:06:49.400 so we said, okay, how can we continue to diversify 0:06:49.440 --> 0:06:50.320 and innovation is. 0:06:50.320 --> 0:06:51.360 A big part of our business. 0:06:51.360 --> 0:06:55.400 We keep including changing, improving, and then we figured out, 0:06:55.400 --> 0:06:57.520 all right, let's do a bike let's do a bike former. 0:06:58.040 --> 0:07:00.000 And now at the start of the class, the client 0:07:00.000 --> 0:07:02.279 and actually they picked their weapons choice. 0:07:02.560 --> 0:07:05.360 I had about eight bike yeah reformers and eight row 0:07:05.400 --> 0:07:06.760 reformers or reformers. 0:07:06.480 --> 0:07:08.200 Yeah YEAHI the row or you ride. 0:07:08.279 --> 0:07:11.680 It's all along our philosophy of low impact and high intensity. 0:07:11.720 --> 0:07:14.440 So you'll never see your treademill a't strong because of 0:07:14.480 --> 0:07:16.960 the impact of running. You know, one day we may 0:07:17.000 --> 0:07:20.120 bring in a ski urg or something like that. But yeah, 0:07:20.280 --> 0:07:22.680 now you have the option of rowing or riding, and 0:07:23.360 --> 0:07:24.480 it's been brilliant so far. 0:07:25.000 --> 0:07:29.000 So let's talk about that because I don't mean this disrespectfully. 0:07:29.040 --> 0:07:30.960 And you're never going to slam hit training because you 0:07:30.960 --> 0:07:33.880 had enormous success with all of your forty five studios. 0:07:35.200 --> 0:07:37.640 What are your thoughts, because I think this is really 0:07:37.640 --> 0:07:39.280 interesting education for our listeners. 0:07:39.440 --> 0:07:41.840 I've got my own opinion. I'm sure you do too. 0:07:42.560 --> 0:07:47.960 People I believe put impact and intensity together in their head. 0:07:48.800 --> 0:07:49.440 They're the same. 0:07:49.600 --> 0:07:51.720 You know, I can't have a hard workout unless it's 0:07:51.760 --> 0:07:54.440 a high impact workout, which is clearly not the case. 0:07:54.920 --> 0:07:57.240 I did a strong workout. It was very low impact. 0:07:57.400 --> 0:08:03.400 I was totally cooked. What is your thought on why 0:08:04.400 --> 0:08:07.920 a high intensity, lower impact workout is such a good 0:08:07.960 --> 0:08:08.840 option for people. 0:08:08.960 --> 0:08:10.760 I think I'm assuming that's what you do think because 0:08:10.760 --> 0:08:11.320 that's what you've. 0:08:11.200 --> 0:08:12.200 Created as a business. 0:08:12.280 --> 0:08:14.480 Yeah, I mean there's a few points on that. 0:08:14.800 --> 0:08:15.200 I think. 0:08:16.960 --> 0:08:20.960 You know, just seeing our clients come in and hearing 0:08:20.960 --> 0:08:24.400 from them, you know, they've come in with busted saw backs, 0:08:24.520 --> 0:08:28.120 low and sore knees, things like that, and hearing that 0:08:28.200 --> 0:08:31.800 they really have had enough of high impact was sort 0:08:31.840 --> 0:08:34.080 of proof enough for us to persevere with this. 0:08:35.240 --> 0:08:35.960 No more burpy. 0:08:36.040 --> 0:08:38.240 Is not that there's anything wrong. I mean, one thing 0:08:38.320 --> 0:08:41.320 I don't really like in the fitness industry is fear 0:08:41.400 --> 0:08:44.559 mongering workouts because over six percent of austrain. 0:08:44.200 --> 0:08:46.360 Population is overweight. Right, people should be. 0:08:46.320 --> 0:08:50.240 Moving, so that that's that's fine, But longevity is a 0:08:50.440 --> 0:08:53.839 huge piece that we're seeing. You only need to train 0:08:54.200 --> 0:08:57.520 once a week resistance training to show that you know 0:08:57.600 --> 0:08:59.560 we're going to be living longer. There's a lot of 0:08:59.559 --> 0:09:02.880 stays out they're now showing that resistance training proves longevity 0:09:02.880 --> 0:09:05.360 in life. I think if you're going to be training 0:09:05.440 --> 0:09:08.040 for longer, you need to focus on low impact exercise. 0:09:08.320 --> 0:09:10.840 There's no point doing a high impact and getting the bustard. 0:09:10.880 --> 0:09:13.440 It's all loll back or the bad knees or you know, 0:09:13.480 --> 0:09:16.880 the ankles. We want to be training for longer and sustainably, so. 0:09:17.240 --> 0:09:18.040 And this is the thing. 0:09:18.440 --> 0:09:21.680 Forty five and these other hit workouts are getting a 0:09:21.679 --> 0:09:23.120 bit of a bad rap at the moment. 0:09:23.720 --> 0:09:25.320 But they're brilliant for a lot of people. 0:09:25.559 --> 0:09:29.559 They're just not great if you're fifty and have a 0:09:29.600 --> 0:09:32.439 history of ailments, and you know, and you're not warming 0:09:32.520 --> 0:09:35.040 up properly. You know, there's a lot of But you're right, 0:09:35.040 --> 0:09:38.040 we shouldn't fear monger, and we shouldn't tarnish one brand 0:09:38.160 --> 0:09:41.320 or one particular style of workout, good or bad, because 0:09:41.320 --> 0:09:43.400 there are so many other variables of player. 0:09:43.400 --> 0:09:44.040 I do agree with. 0:09:44.040 --> 0:09:47.160 That, yeah, I mean, when I own my forty five's, 0:09:47.160 --> 0:09:50.280 I was probably the fittest I've ever been, but you know, 0:09:50.360 --> 0:09:52.680 I'm not breaking my ankle. I had so many knee 0:09:52.720 --> 0:09:56.880 problems and it's from that impact and jumping and going 0:09:56.920 --> 0:10:00.600 over and over. I think they've since forty five, I particularly, 0:10:00.600 --> 0:10:03.360 have since sort of refined their workouts a little bit more. 0:10:03.720 --> 0:10:06.800 I think this space is getting very educated people know 0:10:06.920 --> 0:10:08.920 now you can't just do touch jumps on the spot 0:10:08.960 --> 0:10:11.960 for two minutes. It's just not sustainable. 0:10:12.160 --> 0:10:14.880 But strong in particular, let's talk about it from a 0:10:14.920 --> 0:10:19.240 physiological perspective. What's the theory behind it, why do you 0:10:19.280 --> 0:10:21.360 love it so much? And who's your customer? 0:10:21.640 --> 0:10:24.199 Yeah, I mean you can tell with the branding, we're 0:10:24.240 --> 0:10:27.600 completely gender neutral, so very we see men as our 0:10:27.640 --> 0:10:32.000 biggest opportunity. Plarts has traditionally been female dominated, and so 0:10:32.200 --> 0:10:34.960 it's hopefully something that we can change. In terms of 0:10:35.000 --> 0:10:38.160 the workout. It's really interesting because not only have we 0:10:38.640 --> 0:10:40.960 kind of picked apart hit training, but we've also picked 0:10:40.960 --> 0:10:45.520 apart pilates. Now, it's very hard to build muscle when 0:10:45.559 --> 0:10:48.600 you're working aerobically right, you're in your aerobic energy system, 0:10:48.920 --> 0:10:51.800 you haven't rested. Let's say you've been doing a play's 0:10:51.840 --> 0:10:53.760 flow for ten to twelve minutes, it's very hard to 0:10:53.800 --> 0:10:57.400 build muscle. So the way we program we have plays 0:10:57.440 --> 0:10:59.760 component we know plarties is brilliant for us in so 0:10:59.760 --> 0:11:03.920 many different ways. We have a progressive overload component throughout 0:11:03.920 --> 0:11:08.880 the week, dumb bells, even spring loaded tension. I would 0:11:08.920 --> 0:11:10.600 suggest I'd love you to come and do an upper 0:11:10.600 --> 0:11:13.360 body class, a chin up on a reformer gets greater 0:11:13.720 --> 0:11:17.800 activation than say a lap pull down. And then we've 0:11:17.840 --> 0:11:21.040 also got the cardio conditioning component, so we're sort of 0:11:21.080 --> 0:11:25.680 bridging the gap between hit training, reform, polarates, and strength 0:11:25.679 --> 0:11:29.360 and conditioning. And I think because it's this all encompassing workout, 0:11:29.480 --> 0:11:34.439 it's low impact and enables people to train longer with longevity. 0:11:34.640 --> 0:11:37.000 I think that's why it's been so popular. It's just 0:11:37.080 --> 0:11:40.600 really interesting how it's developed because initially, you know, our 0:11:40.600 --> 0:11:43.240 slogan is down for more, and we thought we're more 0:11:43.280 --> 0:11:44.760 than just polarates, so we're going to get all the 0:11:44.800 --> 0:11:48.000 plarties people coming in. But what we're actually seeing is 0:11:48.160 --> 0:11:51.440 we're getting everyone. We're getting people from the functional training 0:11:51.480 --> 0:11:55.120 studios who do spin, people who do yoga, people who run. 0:11:56.040 --> 0:11:59.319 Our biggest consumer right now joining Strong is actually someone 0:11:59.360 --> 0:12:02.640 who just goes to a regular gym, which is really 0:12:02.720 --> 0:12:04.320 interesting data because they. 0:12:04.280 --> 0:12:06.400 Now come to you as well, so they do some 0:12:06.440 --> 0:12:10.199 weight because that's where I'd see it fitting me personally. 0:12:10.280 --> 0:12:12.160 I like doing my weight training. I like to run 0:12:12.200 --> 0:12:15.320 a little bit, but I think doing a strong class 0:12:15.320 --> 0:12:17.560 once or twice a week would be the perfect compliment 0:12:17.640 --> 0:12:20.760 for how I like to train currently, Whereas I totally 0:12:20.840 --> 0:12:22.720 get that the other people that this ticks all the 0:12:22.720 --> 0:12:24.640 boxes for them and they don't need to do anything. 0:12:24.840 --> 0:12:26.640 Yeah, we get you get a bit of everything. 0:12:26.679 --> 0:12:29.240 There's a lot of people will call them like the 0:12:29.280 --> 0:12:32.680 new age fitness consumer that have two three four gym membership, 0:12:32.720 --> 0:12:36.800 the class class Yeah, the class pass junkie. But yeah, 0:12:36.800 --> 0:12:40.600 I'd say most of our members only do strong. A 0:12:40.640 --> 0:12:43.000 lot of the guys particular, even myself, I still lift 0:12:43.120 --> 0:12:47.320 heavy weights. But if I took you into a today's class, 0:12:47.320 --> 0:12:51.240 which is strength, upper body progressive overload, you wouldn't want 0:12:51.280 --> 0:12:53.160 to do an upper body workout tomorrow. You wouldn't want 0:12:53.160 --> 0:12:54.880 a bench press, you wouldn't want to do any sort 0:12:54.880 --> 0:12:57.440 of one single arm rows anything like that. 0:12:57.480 --> 0:12:58.400 It is enough. 0:12:58.679 --> 0:13:01.760 We're still predominant female, was still sort of in the 0:13:01.800 --> 0:13:06.080 eighty percent mark for female. But we've just recently launched 0:13:06.080 --> 0:13:08.840 with four male ambassadors, which I think is a very. 0:13:11.600 --> 0:13:13.640 Yeah. 0:13:13.800 --> 0:13:17.640 Trav Bogue, two rugby guys, Nico Hein Shawan Johnson now 0:13:18.320 --> 0:13:21.720 that five the year he won the Brownlow attributes that 0:13:21.920 --> 0:13:26.920 to when he started pilarates. Trav Bok, who's an incredible player. 0:13:26.920 --> 0:13:29.880 He's still, you know, deep into his thirties now I'm playing. 0:13:30.200 --> 0:13:33.840 He attributes his longevity to pilarates. So these guys have 0:13:33.880 --> 0:13:37.280 been incredible ambassadors for us and also breaking down that 0:13:37.400 --> 0:13:40.640 mold of polarates is for women, because it's not for everyone. 0:13:41.040 --> 0:13:44.840 Why do you think pallarates is so popular and not 0:13:44.880 --> 0:13:48.560 even strong? Why do you think polaratees is growing and 0:13:49.720 --> 0:13:54.640 without slamming anyone? Where do you think pallartes can improve? 0:13:54.720 --> 0:13:54.920 What? 0:13:54.920 --> 0:13:58.720 What do you think the downside, if any there are 0:13:58.800 --> 0:14:01.360 to pilarates and it doesn't need to be of an uplift. 0:14:01.840 --> 0:14:05.480 Yeah, I think pilates is incredible. Again, going back to 0:14:05.520 --> 0:14:07.560 that example of when I broke my ankle and I 0:14:07.640 --> 0:14:12.079 rehabbed my ankle through spring loaded tension and slow movements 0:14:12.120 --> 0:14:14.400 and just getting back to one hundred percent. There's so 0:14:14.440 --> 0:14:17.880 many benefits of pilates you'd be surprised how many people 0:14:17.920 --> 0:14:21.120 aren't activating their core and aren't activating their glutes properly. 0:14:21.240 --> 0:14:24.400 So that's sort of the basis, and I think it's 0:14:24.440 --> 0:14:28.320 been so popular for those reasons. And now people do 0:14:28.400 --> 0:14:31.120 want low impact options, and they do want longevity, and 0:14:31.240 --> 0:14:34.200 they do have banged up bodies after doing high impact 0:14:34.360 --> 0:14:36.760 for you know, periods of time. So I think that's 0:14:36.800 --> 0:14:40.040 a big reason why it's so popular. Where we think 0:14:40.320 --> 0:14:43.080 it can improve, where I think it can improve, just 0:14:43.120 --> 0:14:45.920 see areas that we've kind of included. One of the 0:14:45.920 --> 0:14:49.000 biggest criticisms to pilarates is it's really hard to burn 0:14:49.040 --> 0:14:51.440 body fat, you know, it's hard to elevate heart rate, 0:14:51.680 --> 0:14:54.640 and you get a lot of dynamic poalais concepts now 0:14:54.680 --> 0:14:56.920 where they're trying to elevate heart rate through you know, 0:14:57.040 --> 0:14:58.400 jump boxes and things like that. 0:14:58.560 --> 0:15:00.000 So now we're just. 0:15:00.040 --> 0:15:02.000 Spike the heart rate on the roller or the bike, 0:15:02.520 --> 0:15:05.120 go back. We actually don't do any dynamic work, so 0:15:05.200 --> 0:15:08.960 it's always heavy spring loaded tension four seconds now and 0:15:08.960 --> 0:15:09.800 four seconds up. 0:15:09.960 --> 0:15:11.280 The slow control movement. 0:15:11.400 --> 0:15:14.480 The time under tension was severe, like what you were 0:15:14.640 --> 0:15:15.600 just on ten squads. 0:15:15.640 --> 0:15:19.360 You're doing ten squads, yes, yeah, for minutes. 0:15:21.720 --> 0:15:23.640 And then and then you go back and you spike 0:15:23.680 --> 0:15:26.960 your heart rate again, and because you're holding resistance under tension, 0:15:27.040 --> 0:15:30.400 your heart rates elevated the entire time, so you end 0:15:30.480 --> 0:15:33.320 up burning you know, huge amount of calories, which is 0:15:33.680 --> 0:15:35.240 one of the big goals and one of the big 0:15:35.280 --> 0:15:38.560 criticisms of pilates is you know, I haven't been dropping 0:15:38.600 --> 0:15:40.520 body fat and I want to get a sweat on. 0:15:41.120 --> 0:15:43.360 So yeah, I mean the other one is, and I 0:15:43.360 --> 0:15:45.560 spoke about it before, is that sort of if you 0:15:45.640 --> 0:15:51.040 want to build muscle, you probably need to stop rest 0:15:51.160 --> 0:15:55.000 work in your anaerobic energy system, lift a little bit heavier. 0:15:55.200 --> 0:15:56.920 And it's it is tough to do in a in 0:15:56.960 --> 0:16:00.160 a Pilarates flow as such, and there're a genuinely. 0:15:59.680 --> 0:16:04.000 Heavy weights there, Like you've got twenty twenty big heavy 0:16:04.080 --> 0:16:05.400 you know in each hand. You know you do on 0:16:05.480 --> 0:16:08.400 squat some forty kilos on a reformer bed trying not 0:16:08.440 --> 0:16:11.520 to do the split like it's it's a really proper 0:16:11.720 --> 0:16:15.520 strength workout. The other thing that I think you do 0:16:15.960 --> 0:16:20.040 that I've never seen in a polarate space the atmosphere, 0:16:20.760 --> 0:16:25.160 the music, the lights, the headset like it was it 0:16:25.200 --> 0:16:26.280 was soul cycle. 0:16:27.160 --> 0:16:28.440 It was energy. 0:16:28.640 --> 0:16:31.880 It was like it was awesome. You know, it's contagious 0:16:31.880 --> 0:16:34.440 in a space like that. You feed off the energy 0:16:34.480 --> 0:16:37.160 of the instructor, You feed off the energy of the people. 0:16:36.880 --> 0:16:38.160 On your right and on your left. 0:16:39.240 --> 0:16:45.160 And I don't think historically that and pilarates have gone 0:16:45.160 --> 0:16:45.760 hand in hand. 0:16:45.880 --> 0:16:48.440 I don't think the traditionalists like us too much. 0:16:49.400 --> 0:16:50.920 Disrupted, shake things up. 0:16:51.240 --> 0:16:52.240 It's good. It is. 0:16:52.280 --> 0:16:55.040 It's literally you know you're doing R and B when 0:16:55.080 --> 0:16:57.760 you're on the strength side, and then you're rowing and 0:16:57.800 --> 0:16:59.840 it goes to deep house and the lights come down. 0:17:00.160 --> 0:17:03.120 That's blasting the instructor terms of music up. And you 0:17:03.120 --> 0:17:05.119 know when you finish your workout, you get a tower 0:17:05.119 --> 0:17:08.120 that's cold and being soaked in eucalyptus, all that your 0:17:08.160 --> 0:17:11.640 face and you know the lockers have phone charges. And 0:17:11.720 --> 0:17:13.800 we even created a scent. We play a lot of 0:17:13.840 --> 0:17:17.200 jay Z, so we put Konyak in the scent. The 0:17:17.320 --> 0:17:20.720 number one reason females left gyms in one year on 0:17:20.760 --> 0:17:24.160 a survey with cleln, So we put saffron in the scent, 0:17:24.560 --> 0:17:27.399 which sort of smells like a chlorine. And it's the 0:17:27.440 --> 0:17:30.040 best thing about doing your own concept is you can 0:17:30.080 --> 0:17:31.960 be ultra creative for. 0:17:32.080 --> 0:17:35.159 Someone who's got their fingers so close to the pulse. 0:17:35.200 --> 0:17:41.199 In the fitness industry, where are there any breakout innovations 0:17:41.320 --> 0:17:44.200 or directions that you think the fitness industry is going to? 0:17:44.680 --> 0:17:46.760 You know, where do you see the fitness industry going? 0:17:46.760 --> 0:17:49.280 Almost taking your strong hat off to answer this question, 0:17:49.400 --> 0:17:52.879 where do you see the fitness industry going in the 0:17:52.920 --> 0:17:54.359 next three to five years. 0:17:55.080 --> 0:17:57.920 We saw some we got some data from class pass 0:17:58.000 --> 0:18:01.960 last year actually that polarateis is now the fastest growing 0:18:02.040 --> 0:18:05.000 genre in Australia. There's an increased by two hundred and 0:18:05.000 --> 0:18:07.320 fifty percent in terms of class bookings year on year, 0:18:07.720 --> 0:18:10.640 which is huge. So that's bigger than strength boxing all 0:18:10.680 --> 0:18:14.000 different classes. So this is a space that we're really 0:18:14.400 --> 0:18:17.879 happy and feel very privileged to be in. But in 0:18:17.960 --> 0:18:21.760 terms of I think where it's going, I don't know. 0:18:21.800 --> 0:18:25.080 I feel like tech is going to be integrated somewhat 0:18:25.080 --> 0:18:30.000 into every studio or even home workout. There has to 0:18:30.040 --> 0:18:34.280 be some element of heart rate or gamification going in there. 0:18:34.359 --> 0:18:37.000 So yeah, we're going to all these conference theres, we're 0:18:37.000 --> 0:18:39.119 doing all the fun things, seeing what's out there, but 0:18:39.800 --> 0:18:42.840 eventually we're going to have to consider a big tech 0:18:42.920 --> 0:18:46.480 investment that we can incorporate into our concept. 0:18:46.680 --> 0:18:48.760 Do you mean that where it complements what they do 0:18:48.840 --> 0:18:50.440 at home with what they do in the studio. 0:18:51.040 --> 0:18:52.240 Yeah, yeah, that's right. 0:18:52.320 --> 0:18:55.080 So right now we're working on a napp where you're 0:18:55.080 --> 0:18:58.120 doing a thirty day challenge and you tick off your 0:18:58.440 --> 0:19:00.400 if you've had your seven to nine hours of sleep 0:19:00.440 --> 0:19:01.679 if you've had three to more. 0:19:02.760 --> 0:19:07.119 Approach, yeah, which I totally agree that that's where wellness is. 0:19:07.200 --> 0:19:10.320 It's just it's not fitness anymore. It's what it's your nutrition, 0:19:10.520 --> 0:19:13.640 what's your recovery, what's your stress, what's your mental health. 0:19:13.680 --> 0:19:15.359 It really is all encompassing, isn't it. 0:19:15.600 --> 0:19:19.560 I totally agree, And it has to be for someone 0:19:19.560 --> 0:19:22.560 who's paying seventy dollars a week to train with us. 0:19:22.720 --> 0:19:25.960 We need to deliver more than just an in studio experience. 0:19:26.040 --> 0:19:28.680 So I mean, mate, you would know this back to front. 0:19:28.760 --> 0:19:31.080 I mean with what you guys do. There's so much 0:19:31.760 --> 0:19:36.160 there that defines how we're healthy. And it's everything. 0:19:36.400 --> 0:19:38.280 That's the beauty of tech, because I think that's what 0:19:38.400 --> 0:19:41.359 gyms and personal trainers and anyone else that's in that 0:19:41.400 --> 0:19:44.840 face to face bricks and water space doesn't typically do 0:19:45.000 --> 0:19:47.280 very well, and you do it absolutely well already. 0:19:47.480 --> 0:19:49.439 But I really care about you. 0:19:49.480 --> 0:19:51.240 For the three hours that you're in my studio, you're 0:19:51.240 --> 0:19:54.040 my best friend, and you get the red carpet rolled out. 0:19:54.080 --> 0:19:56.400 But for the other one hundred and sixty five hours, 0:19:56.560 --> 0:19:58.679 I leave you to your own devices, and there's no support, 0:19:58.720 --> 0:20:01.440 there's no nutrition, there's no sleep, there's no little check in, 0:20:01.520 --> 0:20:05.840