WEBVTT - The Unorthodox Brand Trip

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<v Speaker 1>Hello, and welcome to Outspoken. It's your dose of the

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<v Speaker 1>hottest influencer and pop culture news twice a week. I'm

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<v Speaker 1>Amy Torber and coming up on today's show, Britney Saunders

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<v Speaker 1>has been praised for her refreshing marketing move and Nadia

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<v Speaker 1>bar tells Henny's storeflop. But first, Sophie Kasha has revealed

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<v Speaker 1>she's found the one in a surprising interview with Stella magazine.

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<v Speaker 1>She told the publication, it's a big call to make,

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<v Speaker 1>but I truly believe I've found my person, and she

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<v Speaker 1>believes she's found hers too. Now the new woman in

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<v Speaker 1>question is a twenty four year old AFLW player called

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<v Speaker 1>Madison Presspackers, who Sophie has been close friends with for years.

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<v Speaker 1>Funnily enough, she's also teammates with Sophie's ex girlfriend, Sophie Vanderhovel. Wow,

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<v Speaker 1>that's pretty scandalous. I love that she's also another Maddie

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<v Speaker 1>because Sophie was engaged in Maddie Garrick a couple of

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<v Speaker 1>years ago. She definitely has a type. Rumors did start

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<v Speaker 1>swirling when Madison was at the gender reveal, but they

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<v Speaker 1>have been friends for a long time, so if they

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<v Speaker 1>were actually together at the time. Sophie did say that

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<v Speaker 1>they've only been together for a couple of months, but

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<v Speaker 1>she was dropping that they're in love and that she's

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<v Speaker 1>found the one. It seems very serious, very quickly. Yeah,

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<v Speaker 1>and she seemed quite surprised that they've fallen in love

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<v Speaker 1>while she's been pregnant. Here's what she said about the

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<v Speaker 1>blossoming romance.

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<v Speaker 2>I've prayed for so many years to be loved in

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<v Speaker 2>the way that this person loves me, and I tried

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<v Speaker 2>to push it away so hard. I was so committed

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<v Speaker 2>to having this baby, getting pregnant, and you don't ever

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<v Speaker 2>consider dating in that time. You don't ever consider meeting

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<v Speaker 2>people in that time. And I wasn't prepared to let

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<v Speaker 2>someone in. I wasn't prepared to let someone into my

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<v Speaker 2>inner circle, to let someone into my journey, into my family.

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<v Speaker 2>I'd let too many people in, too many times, and

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<v Speaker 2>too easily. And this was a time that I had

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<v Speaker 2>really committed to myself for the first time, for the

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<v Speaker 2>first time, I think since I left my mate, this

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<v Speaker 2>is the first time that i'd gotten no, it's your turn,

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<v Speaker 2>this is finally your moment. And I did that, and

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<v Speaker 2>to still have someone there going I love you, and

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<v Speaker 2>I love everything that's going to come with you, and

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<v Speaker 2>I am prepared to front up and love you and

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<v Speaker 2>however you need me to love you.

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<v Speaker 1>How could I push that away?

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<v Speaker 2>So I do sit here now, single mum, having this

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<v Speaker 2>child on my own. Yes, it is a very unique

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<v Speaker 2>situation to be in. Like I said, I didn't picture it,

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<v Speaker 2>but I have a supportive person and she's been amazing

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<v Speaker 2>at accepting not just me and everything I already come with.

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<v Speaker 2>But takes a very special person, I believe, to sign

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<v Speaker 2>up for a baby that they didn't plan. But in

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<v Speaker 2>saying that this is my child, it's not our child,

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<v Speaker 2>just like Bobby and Florence and my children, they are

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<v Speaker 2>not her children. I am their mother and my support person,

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<v Speaker 2>and I am so grateful to have someone that has

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<v Speaker 2>been able to accept all of this and still love me.

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<v Speaker 1>I like that she's saying that this baby is hers

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<v Speaker 1>and not theirs, because I think that there would have

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<v Speaker 1>been a lot of assumptions. Now she's come out in

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<v Speaker 1>stellar and said that she's found the love of her life.

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<v Speaker 1>Because a lot of people may have assumed that Madison

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<v Speaker 1>is now going to have this parenting role. Yeah, Well

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<v Speaker 1>she did confirm that Madison isn't going to be living

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<v Speaker 1>with her. They live in separate houses. And we've got

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<v Speaker 1>to remember she's only twenty four. Sophie is thirty four.

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<v Speaker 1>She does seem to go for younger women at the moment.

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<v Speaker 1>The last couple of girlfriends have been considerably younger than her.

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<v Speaker 1>I died when I looked up a date of birth

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<v Speaker 1>and it said two thousand, I was like, oh my god,

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<v Speaker 1>like someone who is a very similar age to Sophie Kaisher.

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<v Speaker 1>I was like, I couldn't imagine dating someone who was

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<v Speaker 1>born in the two thousands, and I'm known for going young. Well,

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<v Speaker 1>I think people are going to be dubious about this

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<v Speaker 1>relationship because it's another AFLW player. Maddie is only twenty four,

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<v Speaker 1>They're not living together. I mean, Sophie's made it clear

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<v Speaker 1>that she is the sole parent in this situation. I

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<v Speaker 1>don't know if people are going to take this relationship

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<v Speaker 1>that seriously or as seriously as Sophie wants people to. Well,

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<v Speaker 1>she said that she likes the fact that Madison is

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<v Speaker 1>really independent and has her own life. In this interview,

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<v Speaker 1>she said she doesn't need anything from me. I don't

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<v Speaker 1>need anything from her. We don't live together, we have

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<v Speaker 1>no plans to live together. She's just bought her own house.

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<v Speaker 1>She has a wonderful career, a wonderful job, wonderful family,

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<v Speaker 1>so are simply there to compliment each other. I do

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<v Speaker 1>wonder if Madison knows what she's getting herself into, because

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<v Speaker 1>it would be a really difficult situation to navigate your

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<v Speaker 1>partner having a newborn baby. You're not living there with her.

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<v Speaker 1>She's also got two older kids. I think there must

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<v Speaker 1>be genuine love between this pair, because it's not an

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<v Speaker 1>easy situation for either of them. Sophie's spoke in depth

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<v Speaker 1>about how she wasn't looking for anyone, she was really

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<v Speaker 1>trying to focus on herself, and she kept trying to

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<v Speaker 1>push away Madison. It kind of reminded me of how

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<v Speaker 1>she was pushing away Maddie Garrick when she was with

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<v Speaker 1>Alana as well. I also think Sophie doesn't want to

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<v Speaker 1>put a lot of pressure on Madison, her being so young,

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<v Speaker 1>so she's saying, look, I don't need you to move in.

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<v Speaker 1>I don't want this very fresh relationship to turn stale

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<v Speaker 1>pretty quickly, because when you've only been together for a

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<v Speaker 1>few months and suddenly there's a newborn baby involved. You're

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<v Speaker 1>not going out on these exciting dates anymore. I've got

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<v Speaker 1>a different take on her. I think Sophi Kasia must

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<v Speaker 1>be a bit of a gay icon in the afl

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<v Speaker 1>W because she's dated so many different players. I think

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<v Speaker 1>it's a bit of a status thing to have Sophi

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<v Speaker 1>Kaisha on your arm at one of these football events.

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<v Speaker 1>And I think this twenty four year old is a

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<v Speaker 1>bit in awe at the power of Sophi Kasha. She's

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<v Speaker 1>a huge influence, So like this is good for this

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<v Speaker 1>Maddie's brad. I'd never heard of her before. It'd be

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<v Speaker 1>pretty awkward being in the Essendon Foota Club chage rooms

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<v Speaker 1>at the moment now that this articles dropped, because maybe

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<v Speaker 1>Sophie vander Hoovell knew that they were dating, but she

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<v Speaker 1>might not have known that they were each other's loves

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<v Speaker 1>of their life. Like this is a pretty huge statement

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<v Speaker 1>to make in a national publication. It would be so

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<v Speaker 1>awkward now. There were a few other insting nuggets dropped

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<v Speaker 1>during this podcast. I really enjoyed hearing Sophie talk about

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<v Speaker 1>the sperm donor process because there have been a lot

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<v Speaker 1>of question marks when she first announced this news, because

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<v Speaker 1>a lot of people at the start actually asked if

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<v Speaker 1>it was her ex husband, Jared who was the sperm donor.

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<v Speaker 1>She said she actually found it quite funny. Yeah, she

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<v Speaker 1>said that it was really funny and she laughed it off,

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<v Speaker 1>but she felt bad for him and that's why she

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<v Speaker 1>felt it was necessary to come out and explain. I'm

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<v Speaker 1>sure Jared Kaisha is very pleased that this was cleared

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<v Speaker 1>up because he and his wife actually welcomed a new

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<v Speaker 1>baby this week, talk about timing. Something else that surprised

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<v Speaker 1>listeners was finding out that Sophie didn't go through IVF,

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<v Speaker 1>so she confirmed that she was artificially inseminated and she

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<v Speaker 1>felt pregnant the first time there. That was really interesting

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<v Speaker 1>because I think a lot of people just assumed that

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<v Speaker 1>she had had IVF. One thing that excited me is

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<v Speaker 1>that Sophie said she's bringing her blog back, so she

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<v Speaker 1>actually found fame from her blog The Young Mummy. Well,

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<v Speaker 1>she said it will be a slightly altered version, so

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<v Speaker 1>it's not exactly clear what capacity it'll be in because

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<v Speaker 1>I mean, when she started that, what like ten years ago,

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<v Speaker 1>blogs were all the rage, But I don't think that

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<v Speaker 1>people really log onto individual's blogs like I wonder if

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<v Speaker 1>she'll more be writing for Mamma Mia or another publication. Yeah.

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<v Speaker 1>I thought maybe she would go down the Indy Clinton

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<v Speaker 1>route and just start sharing her life on TikTok, because

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<v Speaker 1>that's how she progressed. So she went from the blog

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<v Speaker 1>and then she went on to Instagram. I think it

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<v Speaker 1>would be a lot easier for her to just share

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<v Speaker 1>it as she goes.

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<v Speaker 3>Well.

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<v Speaker 1>I think it will be in a smaller capacity though,

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<v Speaker 1>because she said she had a lot of regret when

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<v Speaker 1>Florence was born because she was so quick to get

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<v Speaker 1>back into work. Yeah, she went back after four weeks.

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<v Speaker 1>I think, yeah, would be very interesting. We'll have to

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<v Speaker 1>watch this space. When is the baby jew Well. At

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<v Speaker 1>the time of the interview, she said she was twenty

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<v Speaker 1>two weeks pregnant. I don't know if it was pre recorded,

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<v Speaker 1>so she's got a little bit to go.

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<v Speaker 4>I'm just going to come right out and say it,

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<v Speaker 4>brands need to stop taking influences on extravagant trips.

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<v Speaker 1>Britney Saunders has been praised for her refreshing marketing move.

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<v Speaker 1>The og Ossie influencer turned successful entrepreneur, You did an

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<v Speaker 1>unorthodox brand trip last week for her label Fate. Instead

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<v Speaker 1>of whining and dining influences, Britt chose seven lucky customers

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<v Speaker 1>to join her on the trip. Kate, can you tell

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<v Speaker 1>us more?

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<v Speaker 5>Well?

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<v Speaker 1>Back in September, Britt launched a competition offering customers a

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<v Speaker 1>chance to attend her brand trip.

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<v Speaker 4>Now.

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<v Speaker 1>The trip was to celebrate Fate's seventh year in business.

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<v Speaker 1>To enter, you had to simply place an order with

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<v Speaker 1>the brand and use the code ten percent off, as

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<v Speaker 1>well as be a part of Fate's Facebook community. Let's

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<v Speaker 1>throw to a snippet of the promo video.

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<v Speaker 6>Have you ever seen those brands that do influencer trips? Well,

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<v Speaker 6>Fate is hosting an influencer brand trip, but the catches

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<v Speaker 6>that there are no influences invited instead, you are.

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<v Speaker 1>I love how much fun the team had with this one,

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<v Speaker 1>because they mocked up a staff meeting where they were

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<v Speaker 1>throwing suggestions around for the location of the trip and

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<v Speaker 1>people are like Bora, Bora, New York, and BRIT's like,

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<v Speaker 1>how about Newcastle because that is, of course her hometown.

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<v Speaker 1>I was a bit surprised that element, though, because you

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<v Speaker 1>want to treat the customers as though they are influencers,

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<v Speaker 1>and it seems less glamorous to send them to a

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<v Speaker 1>location like Newcastle as opposed to Bora Bora. But that's

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<v Speaker 1>because the location is very on brand for Fate. Yeah.

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<v Speaker 1>But would it have been more revolutionary or created more

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<v Speaker 1>headlines to send a bunch of nobodies who have no

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<v Speaker 1>following to some luxurious location. No, because I don't think

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<v Speaker 1>that's the point of it. Because these seven competition winners

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<v Speaker 1>were treated like influencers. They got completely spoilt. They stayed

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<v Speaker 1>in a five star hotel, they had a private shopping experience,

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<v Speaker 1>they went to fancy dinners, and they actually attended the

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<v Speaker 1>event that was in Newcastle. So two hundred customers were

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<v Speaker 1>in attendance and they were glammed and pampered before the event.

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<v Speaker 1>The only influencer in attendance was britain A podcast co

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<v Speaker 1>host Matt Hay and he was the MC at the event.

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<v Speaker 1>The overall reaction to this brand trip has been really positive,

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<v Speaker 1>so one of the outspoken Facebook community members wrote, as

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<v Speaker 1>a consumer, this is what I'd rather see than trips

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<v Speaker 1>and free stuff given to influencers. Your average girls slash

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<v Speaker 1>guys take on a brand trip and spoiled definitely makes

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<v Speaker 1>me want to buy and support her empire. Hats off

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<v Speaker 1>to you, brit absolutely killing it. Do you guys think

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<v Speaker 1>the same? Do you think this is a good move?

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<v Speaker 1>I think it's really refreshing to see a brand treat

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<v Speaker 1>their customers so well. And I love that Britt Saunders

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<v Speaker 1>is leading this fight against influencer marketing. It's quite ironic because,

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<v Speaker 1>as she has said herself, she used to be an influencer.

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<v Speaker 1>She was one of the people that was taken on

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<v Speaker 1>these brand trips, and after the trip she actually went

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<v Speaker 1>on Instagram to explain more about her decision. Let's throw

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<v Speaker 1>to some of what she said.

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<v Speaker 5>I think what brands need to think about is how

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<v Speaker 5>switched on consumers are in twenty twenty four. When an

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<v Speaker 5>influencer is tagging you on an extravagant trip in whatever

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<v Speaker 5>country or whatever city. What does the consumer actually think

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<v Speaker 5>when they see that.

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<v Speaker 4>Do they think, Wow, that's amazing that that influencer who

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<v Speaker 4>already gets everything for free gets to go on another

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<v Speaker 4>trip where they get everything for free. What does that

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<v Speaker 4>say about your brand to the consumer, Because I think

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<v Speaker 4>in twenty twenty four, it doesn't really send the most

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<v Speaker 4>positive message. Sure, you're going to get a lot of

0:11:03.040 --> 0:11:05.160
<v Speaker 4>eyes on your brand because the influencers have a lot

0:11:05.160 --> 0:11:06.480
<v Speaker 4>of followers, but are they.

0:11:06.360 --> 0:11:07.240
<v Speaker 5>The right eyes.

0:11:07.720 --> 0:11:09.680
<v Speaker 1>Britt went on to say that she could be getting

0:11:09.720 --> 0:11:12.480
<v Speaker 1>it completely wrong, but wanted to share with other brands

0:11:12.600 --> 0:11:16.160
<v Speaker 1>that she had received nothing but positive feedback. She also

0:11:16.240 --> 0:11:18.720
<v Speaker 1>reiterated in the comment section of her post that she

0:11:18.800 --> 0:11:22.120
<v Speaker 1>still thinks influencer marketing is a good tool, but says

0:11:22.160 --> 0:11:25.160
<v Speaker 1>brands need to start thinking outside of the square. This

0:11:25.480 --> 0:11:28.480
<v Speaker 1>is why Brit is so successful and this is why

0:11:28.559 --> 0:11:31.440
<v Speaker 1>everybody likes her because she's able to read the room.

0:11:31.480 --> 0:11:33.920
<v Speaker 1>I mean, she's even part of our Facebook community. She

0:11:34.120 --> 0:11:36.439
<v Speaker 1>knows what people like and she knows that people are

0:11:36.440 --> 0:11:40.120
<v Speaker 1>getting sick of seeing the same influence as spoiled. I mean,

0:11:40.160 --> 0:11:42.360
<v Speaker 1>someone points it out in our Facebook group that there

0:11:42.400 --> 0:11:45.480
<v Speaker 1>was a recent Pepper Mayo trip and this person said

0:11:45.720 --> 0:11:48.080
<v Speaker 1>it was the same rich Melbourne influencers going to the

0:11:48.120 --> 0:11:51.160
<v Speaker 1>concerts getting spoiled and leaves such a bad taste in

0:11:51.200 --> 0:11:53.080
<v Speaker 1>your mouth. And I think it is really good to

0:11:53.080 --> 0:11:56.040
<v Speaker 1>see brands like Fate putting more money and attention into

0:11:56.120 --> 0:11:59.680
<v Speaker 1>rewarding their customers because it does make you want to

0:11:59.720 --> 0:12:02.840
<v Speaker 1>be loyal as a customer and get involved in their promotions.

0:12:02.880 --> 0:12:05.000
<v Speaker 1>And even though these customers would not have a huge

0:12:05.000 --> 0:12:08.079
<v Speaker 1>follower base, they are probably sharing and tagging so much

0:12:08.160 --> 0:12:11.120
<v Speaker 1>more than any influencer. Equally they might not have followers.

0:12:11.440 --> 0:12:13.880
<v Speaker 1>We see with TikTok that you actually don't need a

0:12:13.920 --> 0:12:17.120
<v Speaker 1>huge following for your content to go viral. So actually

0:12:17.280 --> 0:12:19.840
<v Speaker 1>might be part of BRIT's strategy because there is a

0:12:19.840 --> 0:12:22.559
<v Speaker 1>lot of talk around this trip. Some of these videos

0:12:22.640 --> 0:12:25.360
<v Speaker 1>might be getting more views because of the fact they

0:12:25.400 --> 0:12:28.839
<v Speaker 1>are normies as opposed to influencers sharing about them. I mean,

0:12:28.880 --> 0:12:32.960
<v Speaker 1>we recently saw Matt Sakowski on that private jet influencer trip,

0:12:33.000 --> 0:12:34.880
<v Speaker 1>and I say that because I actually don't even remember

0:12:34.920 --> 0:12:37.839
<v Speaker 1>the name of the brand because he tagged flight Center

0:12:37.880 --> 0:12:39.680
<v Speaker 1>in the post, like he couldn't even get it right.

0:12:39.920 --> 0:12:42.400
<v Speaker 1>There are so many customers that would be so ecstatic

0:12:42.400 --> 0:12:43.880
<v Speaker 1>to be sent on something like this that they're going

0:12:43.920 --> 0:12:46.600
<v Speaker 1>to put the effort into creating content amy as you

0:12:46.640 --> 0:12:49.640
<v Speaker 1>say that has the potential to go viral on TikTok, Well,

0:12:49.640 --> 0:12:52.559
<v Speaker 1>that's the thing. I think some influencers are just lazy

0:12:52.720 --> 0:12:54.640
<v Speaker 1>and they've gotten used to getting to go on these

0:12:54.679 --> 0:12:58.160
<v Speaker 1>extravagant trips and they don't really put any effort into

0:12:58.200 --> 0:13:02.200
<v Speaker 1>the content, and I think if influencers want to continue

0:13:02.200 --> 0:13:04.040
<v Speaker 1>going on these sorts of trips, then they're going to

0:13:04.120 --> 0:13:06.480
<v Speaker 1>have to start putting in a lot more effort. I

0:13:06.520 --> 0:13:09.160
<v Speaker 1>also think the brands need to start thinking outside of

0:13:09.160 --> 0:13:12.679
<v Speaker 1>the square, as Brit said, but also manage the influencers better,

0:13:12.760 --> 0:13:14.360
<v Speaker 1>because I think there needs to be a list of

0:13:14.400 --> 0:13:18.120
<v Speaker 1>deliverables that these influencers have to actually produce while they're

0:13:18.120 --> 0:13:19.839
<v Speaker 1>on the trip, because there's so many that are like, oh,

0:13:19.840 --> 0:13:22.320
<v Speaker 1>I forgot to bring my camera out. Yeah, it's so true.

0:13:22.440 --> 0:13:24.559
<v Speaker 1>I think a lot of people thought that the pandemic

0:13:24.679 --> 0:13:27.440
<v Speaker 1>was going to be the death of influencer brand trips,

0:13:27.679 --> 0:13:30.160
<v Speaker 1>but I was really surprised to see them popping up again,

0:13:30.200 --> 0:13:32.920
<v Speaker 1>particularly because at that time everyone had had a gut

0:13:32.920 --> 0:13:37.040
<v Speaker 1>full of influencers basically being spoiled and receiving free items,

0:13:37.440 --> 0:13:39.920
<v Speaker 1>and I think that they still have left a bad

0:13:39.960 --> 0:13:42.319
<v Speaker 1>taste in people's mouths. And this is why it's really

0:13:42.520 --> 0:13:46.160
<v Speaker 1>interesting to see brit doing something revolutionary. You I just

0:13:46.160 --> 0:13:49.079
<v Speaker 1>feel like there's no value exchange anymore, Like the influencers

0:13:49.080 --> 0:13:52.480
<v Speaker 1>will go they literally use all of this brand's marketing

0:13:52.520 --> 0:13:55.240
<v Speaker 1>spend up hardly give anything back. I would like to

0:13:55.280 --> 0:13:56.959
<v Speaker 1>know the return on investment. And at the end of

0:13:57.040 --> 0:13:59.959
<v Speaker 1>the day, these sorts of trips aren't new. Yes, it's

0:14:00.120 --> 0:14:02.280
<v Speaker 1>knew that influencers get to go on them, but the

0:14:02.400 --> 0:14:05.160
<v Speaker 1>media used to always be the ones invited on these trips.

0:14:05.200 --> 0:14:07.680
<v Speaker 1>There used to be junkets and companies would pay big

0:14:07.720 --> 0:14:10.160
<v Speaker 1>dollars to get a good write up in a magazine.

0:14:10.640 --> 0:14:12.680
<v Speaker 1>Now we probably need to pivot a little bit. Because

0:14:12.679 --> 0:14:15.200
<v Speaker 1>the influencer trip has been around for ten years. I

0:14:15.360 --> 0:14:17.800
<v Speaker 1>thought we would see a shift where maybe we saw

0:14:17.880 --> 0:14:21.680
<v Speaker 1>more relatable influencers being invited on these trips, but I

0:14:21.720 --> 0:14:24.840
<v Speaker 1>think that that's at the detriment of those people's brands too.

0:14:24.960 --> 0:14:27.040
<v Speaker 1>They want to be relatable, so they know they're not

0:14:27.080 --> 0:14:29.800
<v Speaker 1>going to be relatable if they're getting this free trip.

0:14:30.040 --> 0:14:32.760
<v Speaker 1>It just pisces their audience off. Okay, you touched on

0:14:32.840 --> 0:14:35.520
<v Speaker 1>brands needing to pivot. There's been a lot of discussion

0:14:35.560 --> 0:14:38.960
<v Speaker 1>online about makeup brand long Com because they recently did

0:14:39.000 --> 0:14:42.680
<v Speaker 1>a collaboration with UK influencers Saffron Barker on her YouTube

0:14:42.720 --> 0:14:46.200
<v Speaker 1>channel and it was this really bizarre AI ad that

0:14:46.320 --> 0:14:48.800
<v Speaker 1>popped up in the corner of her video. So she

0:14:48.960 --> 0:14:52.240
<v Speaker 1>was talking about something completely different and this little ads

0:14:52.280 --> 0:14:55.040
<v Speaker 1>banner popped up with the makeup. They like a TV

0:14:55.160 --> 0:14:57.440
<v Speaker 1>in the background, and a lot of people were confused

0:14:57.480 --> 0:15:01.120
<v Speaker 1>because with YouTube often people put it on in the

0:15:01.200 --> 0:15:04.000
<v Speaker 1>background and they'll clean or they'll do other things. So

0:15:04.080 --> 0:15:07.640
<v Speaker 1>there was a discussion around was that money well spent.

0:15:07.880 --> 0:15:09.960
<v Speaker 1>I think in terms of her video, there were a

0:15:09.960 --> 0:15:12.640
<v Speaker 1>lot of people talking about it because it was so unusual.

0:15:12.680 --> 0:15:14.720
<v Speaker 1>But when that becomes run of the meal, I think

0:15:14.720 --> 0:15:16.440
<v Speaker 1>that people are going to switch off from that type

0:15:16.440 --> 0:15:18.800
<v Speaker 1>of advertising. I was waiting for her to start talking

0:15:18.800 --> 0:15:21.560
<v Speaker 1>about the product. It was distracting. If anything, I don't

0:15:21.640 --> 0:15:24.480
<v Speaker 1>understand why a brand would actually pay to be included

0:15:24.560 --> 0:15:26.720
<v Speaker 1>like that, because surely you would just have a dynamic

0:15:26.760 --> 0:15:30.040
<v Speaker 1>ad that was inserted in a YouTube ad place because

0:15:30.480 --> 0:15:32.680
<v Speaker 1>it gaybe they know that everyone just clicks through and

0:15:32.720 --> 0:15:34.840
<v Speaker 1>skips through it, so they thought, well, if it's in

0:15:34.880 --> 0:15:37.600
<v Speaker 1>the background while she's talking, people might take notice of it.

0:15:37.680 --> 0:15:39.760
<v Speaker 1>I just think that this is just another example of

0:15:39.760 --> 0:15:42.960
<v Speaker 1>what an amazing business woman brit is. So she has

0:15:43.040 --> 0:15:46.600
<v Speaker 1>managed to grow fit into an eight figure empires. They

0:15:46.680 --> 0:15:51.320
<v Speaker 1>almost have sixty employees for retail shops. It is super successful,

0:15:51.840 --> 0:15:54.520
<v Speaker 1>and I think that a big part of her success

0:15:54.800 --> 0:15:58.520
<v Speaker 1>is always trying to pivot and also understanding both sides

0:15:58.560 --> 0:16:01.360
<v Speaker 1>of influencer marketing. Wonder how many brands are going to

0:16:01.440 --> 0:16:03.680
<v Speaker 1>jump on the bandwagon now and start doing a customer

0:16:03.800 --> 0:16:05.880
<v Speaker 1>trip like this as well. I wonder if all brands

0:16:05.880 --> 0:16:08.280
<v Speaker 1>start doing this though, if it's going to lose any novelty,

0:16:08.320 --> 0:16:10.640
<v Speaker 1>because I think people have tuned in, particularly to this

0:16:10.760 --> 0:16:12.720
<v Speaker 1>trip because it was something that was novel.

0:16:13.720 --> 0:16:16.560
<v Speaker 3>Okay, guys, Jomy for my absolute fail of an attempt

0:16:16.640 --> 0:16:20.080
<v Speaker 3>to enter and review the new Henny boutique in Paddington.

0:16:21.000 --> 0:16:24.880
<v Speaker 1>Fashion influencer Nadia Bartel's clothing brand Henny is back in

0:16:24.960 --> 0:16:28.440
<v Speaker 1>the spotlight after a TikToker complained of long lines and

0:16:28.520 --> 0:16:32.160
<v Speaker 1>lengthy wight times outside the new Paddington boutique. The video

0:16:32.240 --> 0:16:35.680
<v Speaker 1>struck a chord with other disgruntled customers who labeled Henny's

0:16:35.680 --> 0:16:39.240
<v Speaker 1>shop assistance as mean girls and slammed the boutique's unique

0:16:39.240 --> 0:16:42.880
<v Speaker 1>showroom system. Soph How did this all unfold? If you'll

0:16:42.880 --> 0:16:46.360
<v Speaker 1>believe it, This pr shit storm has been ignited by

0:16:46.600 --> 0:16:50.880
<v Speaker 1>just one shopper's negative review, which inspired other unhappy customers

0:16:50.880 --> 0:16:53.400
<v Speaker 1>to come out of the woodwork. Now, the story has

0:16:53.480 --> 0:16:57.000
<v Speaker 1>hit mainstream publications like news dot com and The Daily Mail.

0:16:57.320 --> 0:17:01.359
<v Speaker 1>The TikToker in question is Claudia Rose, now eight thousand followers.

0:17:01.560 --> 0:17:03.640
<v Speaker 1>She's a lawyer and a young mum, and she posts

0:17:03.680 --> 0:17:05.919
<v Speaker 1>a lot of get Ready with Me videos and general

0:17:05.960 --> 0:17:09.760
<v Speaker 1>lifestyle content now. She entitled the video I'm sorry, but

0:17:09.840 --> 0:17:13.560
<v Speaker 1>treating customers like this is not a vibe. What a flop.

0:17:13.640 --> 0:17:16.680
<v Speaker 1>I won't be back, and in the TikTok video, which

0:17:16.680 --> 0:17:19.840
<v Speaker 1>has now amassed over one hundred and forty five thousand views,

0:17:20.160 --> 0:17:22.560
<v Speaker 1>she shared footage of women queuing on the steps of

0:17:22.600 --> 0:17:25.679
<v Speaker 1>the Henny boutique waiting for their turn to be let in.

0:17:26.280 --> 0:17:28.760
<v Speaker 1>Now she showed that there were around eleven women in

0:17:28.800 --> 0:17:31.040
<v Speaker 1>front of her in the line, and told news dot

0:17:31.080 --> 0:17:33.520
<v Speaker 1>com that she was very surprised to see a line

0:17:33.840 --> 0:17:37.200
<v Speaker 1>because it didn't consist of that many people. Now, Claudia

0:17:37.240 --> 0:17:39.560
<v Speaker 1>had traveled from the Central Coast to visit the store.

0:17:39.680 --> 0:17:42.240
<v Speaker 1>Let's have a listen to what she said about her experience.

0:17:43.040 --> 0:17:45.520
<v Speaker 3>We just waited one hour to try and get into

0:17:45.560 --> 0:17:50.959
<v Speaker 3>the Henny fucking boutique, blazing sung, no refreshments no stools whatever,

0:17:51.119 --> 0:17:54.440
<v Speaker 3>side notes not a problem. I first all, the store

0:17:54.560 --> 0:17:57.240
<v Speaker 3>is like tiny, like you look through them and jocc

0:17:57.359 --> 0:17:59.480
<v Speaker 3>the whole thing. Anyway, we wait for an hour, we're

0:17:59.600 --> 0:18:03.600
<v Speaker 3>second from the front. This woman appears from the fucking

0:18:03.600 --> 0:18:07.119
<v Speaker 3>door of the sales assistant. Oh, there's ten people waiting

0:18:07.160 --> 0:18:08.720
<v Speaker 3>for the dressing room and there will be a further

0:18:08.800 --> 0:18:11.359
<v Speaker 3>one hour wait to even get into the store. Me

0:18:11.480 --> 0:18:16.360
<v Speaker 3>going two hour weight to step foot in Henny in Sydney, Australia.

0:18:16.440 --> 0:18:18.760
<v Speaker 3>I'm sorry, so we've jumped it. We abandoned ship. I'm

0:18:18.760 --> 0:18:21.520
<v Speaker 3>not staying there for another hour, but like everyone was

0:18:21.560 --> 0:18:23.359
<v Speaker 3>going in s like we'd already.

0:18:23.080 --> 0:18:24.560
<v Speaker 1>Been there for an hour, and then she goes to

0:18:24.600 --> 0:18:25.200
<v Speaker 1>another hour.

0:18:25.480 --> 0:18:27.080
<v Speaker 3>So that's my review of the Henny store as I

0:18:27.119 --> 0:18:29.760
<v Speaker 3>stood on their stairs for literally an hour in the

0:18:29.760 --> 0:18:31.200
<v Speaker 3>blazing sun and I left.

0:18:31.720 --> 0:18:33.720
<v Speaker 1>Would you guys wait that long to get into any

0:18:33.760 --> 0:18:36.520
<v Speaker 1>clothing store? I would like to say no, but I

0:18:36.560 --> 0:18:38.800
<v Speaker 1>did wait probably for over an hour to get into

0:18:38.840 --> 0:18:41.080
<v Speaker 1>LOUN when I was in Melbourne, so I'm not gonna

0:18:41.080 --> 0:18:43.199
<v Speaker 1>say never. And it was so demeaning being in that

0:18:43.280 --> 0:18:45.320
<v Speaker 1>line though, because I feel like people think that they

0:18:45.359 --> 0:18:48.879
<v Speaker 1>can walk past and point out the bleeding obvious like wow,

0:18:49.000 --> 0:18:51.199
<v Speaker 1>what a long line, or everyone looks at you like

0:18:51.240 --> 0:18:53.840
<v Speaker 1>you're this basic bitch and then make comments like hm,

0:18:53.960 --> 0:18:56.240
<v Speaker 1>I'd never wait in the line that long for food.

0:18:56.600 --> 0:18:59.040
<v Speaker 1>I think what's annoying about waiting in line is that

0:18:59.080 --> 0:19:02.480
<v Speaker 1>you're actually acting is like free marketing to the outside well,

0:19:02.600 --> 0:19:06.080
<v Speaker 1>because it makes everything look so important that's going on inside.

0:19:06.119 --> 0:19:08.800
<v Speaker 1>It makes it look like a very exclusive store. A

0:19:08.800 --> 0:19:12.520
<v Speaker 1>lot of brands almost seem to create these lines just

0:19:12.560 --> 0:19:15.200
<v Speaker 1>to make the place look popular, because in the case

0:19:15.240 --> 0:19:17.520
<v Speaker 1>of the Handy Store, this is a really tiny shop,

0:19:17.600 --> 0:19:20.359
<v Speaker 1>so they have a system where they only allow a

0:19:20.440 --> 0:19:22.920
<v Speaker 1>set number of customers in the store at one time,

0:19:22.960 --> 0:19:25.440
<v Speaker 1>so there might have only been ten people in the shop.

0:19:25.480 --> 0:19:27.120
<v Speaker 1>But you walk past and you're like, oh my god,

0:19:27.119 --> 0:19:30.200
<v Speaker 1>look at this line outside. I want to point out though,

0:19:30.320 --> 0:19:32.359
<v Speaker 1>because I was quite surprised when I saw this TikTok.

0:19:32.400 --> 0:19:35.359
<v Speaker 1>I thought, oh, has the Henny store just opened in Paddington.

0:19:35.840 --> 0:19:38.600
<v Speaker 1>But this store has been opened since June, so the

0:19:38.640 --> 0:19:41.639
<v Speaker 1>line wasn't in response to the store opening, It was

0:19:41.720 --> 0:19:43.480
<v Speaker 1>just this is just a run of the meal day

0:19:43.480 --> 0:19:45.680
<v Speaker 1>for that. Do you think it makes people more likely

0:19:45.720 --> 0:19:47.520
<v Speaker 1>to buy clothes because you're like, if I've been waiting

0:19:47.560 --> 0:19:51.160
<v Speaker 1>for fucking two hours, boy, I need to buy something

0:19:51.359 --> 0:19:54.280
<v Speaker 1>to actually justify the way. I definitely think so, because

0:19:54.280 --> 0:19:56.439
<v Speaker 1>I saw people in the comment section saying, well, I

0:19:56.480 --> 0:19:58.359
<v Speaker 1>waited for so long, I just had to buy the

0:19:58.400 --> 0:20:00.600
<v Speaker 1>pair of jeans even though they didn't look that good.

0:20:00.760 --> 0:20:02.600
<v Speaker 1>But also, you wouldn't want to be like I think

0:20:02.640 --> 0:20:04.360
<v Speaker 1>I'll come back and maybe get it next time I'm

0:20:04.359 --> 0:20:06.240
<v Speaker 1>here and then have to wait another two hours. Yeah.

0:20:06.280 --> 0:20:08.600
<v Speaker 1>I was really keen to see what the response was

0:20:08.680 --> 0:20:11.560
<v Speaker 1>like in the comment section, because, as we know from

0:20:11.680 --> 0:20:15.240
<v Speaker 1>previous segments, Henny Stands can get very defensive. We saw

0:20:15.280 --> 0:20:18.920
<v Speaker 1>TikToker Kate Forster inundated with prank calls when she called

0:20:18.960 --> 0:20:22.840
<v Speaker 1>out the Henny Cardigan. But to my surprise, the majority

0:20:22.880 --> 0:20:25.719
<v Speaker 1>of comments sided with Claudia, and they were going on

0:20:25.760 --> 0:20:28.680
<v Speaker 1>to tell of their really bad experiences at not only

0:20:28.720 --> 0:20:32.359
<v Speaker 1>the Paddington store but also the Melbourne boutique. So one

0:20:32.440 --> 0:20:35.520
<v Speaker 1>woman who was also in line that day responded under

0:20:35.520 --> 0:20:38.880
<v Speaker 1>the video saying totally agree. I was in that line.

0:20:39.080 --> 0:20:44.000
<v Speaker 1>Our weight stuffed up my order, blamed me. Rude, arrogance staff.

0:20:44.040 --> 0:20:47.359
<v Speaker 1>They need to chill. They are retail stuff, not design its.

0:20:47.359 --> 0:20:50.399
<v Speaker 1>There's nothing that bonds people more than waiting in a

0:20:50.480 --> 0:20:53.840
<v Speaker 1>line in the heage. Well, another commenter said pathetic since

0:20:53.880 --> 0:20:56.680
<v Speaker 1>the day they opened, you're lucky you got through iqued

0:20:56.680 --> 0:20:58.600
<v Speaker 1>with a lock door as if they were protecting the

0:20:58.640 --> 0:21:01.840
<v Speaker 1>Prime Minister, and then the same hour long wait for

0:21:01.880 --> 0:21:04.960
<v Speaker 1>a change room. I think this just shows brands that

0:21:04.960 --> 0:21:07.199
<v Speaker 1>they need to be really careful about the staff that

0:21:07.240 --> 0:21:10.600
<v Speaker 1>they pick, because I really relate to the Kokai thing

0:21:10.760 --> 0:21:14.119
<v Speaker 1>because when I was younger, I was so intimidated to

0:21:14.160 --> 0:21:17.280
<v Speaker 1>go in there. And you can tell that Kokai higher

0:21:17.359 --> 0:21:20.040
<v Speaker 1>staff based on their appearance. They all look the same,

0:21:20.040 --> 0:21:22.919
<v Speaker 1>they're all very beautiful girls. There's definitely a level of

0:21:22.960 --> 0:21:25.320
<v Speaker 1>prestige if you were to get a job at Kokai,

0:21:25.480 --> 0:21:28.280
<v Speaker 1>because it's basically like saying you're a model, we want

0:21:28.320 --> 0:21:30.199
<v Speaker 1>you and our clothes. Yeah, because I've heard of so

0:21:30.320 --> 0:21:33.200
<v Speaker 1>many I've heard so many stores say that if they

0:21:33.320 --> 0:21:36.200
<v Speaker 1>dress the shop assistants in the clothes, those clothes sell

0:21:36.240 --> 0:21:38.480
<v Speaker 1>out instantly of how good they look in them. Yeah,

0:21:38.560 --> 0:21:40.960
<v Speaker 1>but also you've got to think, well, we also need

0:21:41.000 --> 0:21:43.360
<v Speaker 1>to get people that are nice, because you don't want

0:21:43.359 --> 0:21:46.159
<v Speaker 1>people scared to come into your store. You know people

0:21:46.440 --> 0:21:49.359
<v Speaker 1>intimidated by the staff because that is not a good vibe.

0:21:49.440 --> 0:21:51.320
<v Speaker 1>It actually does put me off to go into some

0:21:51.359 --> 0:21:54.760
<v Speaker 1>stores because of how snooty some of the shop assistants act.

0:21:54.880 --> 0:21:57.399
<v Speaker 1>But I think a lot of brands do this because

0:21:57.400 --> 0:22:00.240
<v Speaker 1>they only want certain customers to come in and try

0:22:00.280 --> 0:22:03.120
<v Speaker 1>their clothes. To be fair to the Henny staff, some

0:22:03.200 --> 0:22:05.960
<v Speaker 1>people did defend them. So someone said surprised of the

0:22:05.960 --> 0:22:08.439
<v Speaker 1>feedback of the staff at Henny. They've always been so

0:22:08.560 --> 0:22:11.160
<v Speaker 1>friendly when I have gone, while another said it's weird.

0:22:11.200 --> 0:22:13.080
<v Speaker 1>I went into the Melbourne one and they were nice

0:22:13.080 --> 0:22:15.480
<v Speaker 1>to me. I'm not particularly hot, skinny, or young either.

0:22:15.520 --> 0:22:17.959
<v Speaker 1>I'm forty and a size ten to twelve. And then

0:22:18.000 --> 0:22:20.879
<v Speaker 1>there was another person who was perplexed by the line,

0:22:20.960 --> 0:22:22.760
<v Speaker 1>so they said, I live around the corner. There are

0:22:22.760 --> 0:22:24.920
<v Speaker 1>never lines during the week, but the weekends it can

0:22:24.960 --> 0:22:27.600
<v Speaker 1>go down the street. What's also come out since this

0:22:27.720 --> 0:22:31.800
<v Speaker 1>criticism is that Henny has a really unique showroom system.

0:22:31.880 --> 0:22:34.399
<v Speaker 1>So what do you mean by showroom system? It sounds

0:22:34.400 --> 0:22:36.520
<v Speaker 1>like they're selling car Yeah, Well, is different to a

0:22:36.560 --> 0:22:39.000
<v Speaker 1>regular clothing boutique. It's sort of like a shoe shop

0:22:39.040 --> 0:22:42.280
<v Speaker 1>where they only have the sample sizes on display, so

0:22:42.320 --> 0:22:45.880
<v Speaker 1>they'll have one pair of Valentina jeans in just the

0:22:45.920 --> 0:22:48.760
<v Speaker 1>one size. So basically you go around the store, figure

0:22:48.800 --> 0:22:50.720
<v Speaker 1>out what you want to try on, and then they

0:22:50.760 --> 0:22:53.280
<v Speaker 1>have an iPad, so you have to enter into the

0:22:53.320 --> 0:22:56.240
<v Speaker 1>iPad the items you want to try on and the size,

0:22:56.480 --> 0:22:59.879
<v Speaker 1>and once the shop assistants then receive your order, they

0:23:00.080 --> 0:23:02.760
<v Speaker 1>have to go upstairs fetch your sizes for you to

0:23:02.800 --> 0:23:05.280
<v Speaker 1>try on, and then they finally bring it down to

0:23:05.359 --> 0:23:07.320
<v Speaker 1>you for you to then weigh in another queue to

0:23:07.400 --> 0:23:09.159
<v Speaker 1>try them on in the change room. So it's a

0:23:09.240 --> 0:23:12.480
<v Speaker 1>very lengthy process. So why that these staff are pissed off?

0:23:12.520 --> 0:23:14.960
<v Speaker 1>It sounds ridiculous. It sounds like a lot of work

0:23:15.000 --> 0:23:17.479
<v Speaker 1>on them, running up and down the stairs finding the items.

0:23:17.520 --> 0:23:19.959
<v Speaker 1>I just hate this system because it's like you have

0:23:20.040 --> 0:23:23.159
<v Speaker 1>to be so honored to get into the surface and

0:23:23.200 --> 0:23:26.280
<v Speaker 1>then it's like and here's my size, and oh my god,

0:23:26.320 --> 0:23:28.720
<v Speaker 1>thank you so much. You've spent all this time, Like

0:23:28.760 --> 0:23:31.160
<v Speaker 1>it's really weird. For a lot of women, they don't

0:23:31.160 --> 0:23:33.720
<v Speaker 1>actually like having to tell people what their size is,

0:23:33.720 --> 0:23:36.680
<v Speaker 1>particularly if these people are very intimidating, like if you're

0:23:36.920 --> 0:23:39.560
<v Speaker 1>in a bigger body you feel uncomfortable, particularly if they

0:23:39.640 --> 0:23:41.679
<v Speaker 1>might not even have your size. It's like they're unsure

0:23:41.680 --> 0:23:43.520
<v Speaker 1>what their price point is. They're kind of acting like

0:23:43.560 --> 0:23:46.920
<v Speaker 1>they're a luxury brand like Louisverton by making people wait

0:23:46.960 --> 0:23:49.680
<v Speaker 1>around like this when an actual fact, they're selling garments

0:23:49.680 --> 0:23:53.399
<v Speaker 1>for a couple hundred dollars well. Following the backlash, Nadia

0:23:53.640 --> 0:23:56.800
<v Speaker 1>was forced to publicly apologize, and she also addressed the

0:23:56.840 --> 0:24:00.479
<v Speaker 1>complaints so she told news dot com we absolutely knowledge

0:24:00.520 --> 0:24:03.560
<v Speaker 1>the disappointment felt. This is not an experience we would

0:24:03.560 --> 0:24:06.600
<v Speaker 1>ever choose for our community. The rapid rise in demand

0:24:06.600 --> 0:24:10.119
<v Speaker 1>for Henny exceeds anything we could have possibly expected. It

0:24:10.200 --> 0:24:12.920
<v Speaker 1>is incredible to have this support, but it also creates

0:24:13.160 --> 0:24:15.919
<v Speaker 1>growing pains for us such as this. Right now, we

0:24:16.000 --> 0:24:19.320
<v Speaker 1>are actively working to improve the instore experience on a

0:24:19.359 --> 0:24:22.480
<v Speaker 1>short term and long term. She also added that the

0:24:22.520 --> 0:24:25.639
<v Speaker 1>Henny team is working hard to find a resolution, stating

0:24:25.680 --> 0:24:30.240
<v Speaker 1>it was increasing staff support and revising its fitting room protocols,

0:24:30.480 --> 0:24:33.960
<v Speaker 1>as well as actively exploring new locations and also different

0:24:34.040 --> 0:24:37.320
<v Speaker 1>sizes for their boutiques. It's a good responsor of Nadia.

0:24:37.359 --> 0:24:40.000
<v Speaker 1>I mean, I always find it hard to be angry

0:24:40.040 --> 0:24:42.920
<v Speaker 1>at Nadia Bartel for some reason, because she's just such

0:24:42.960 --> 0:24:45.560
<v Speaker 1>a likable influen. Yeah, it's a tough one because it's

0:24:45.560 --> 0:24:48.879
<v Speaker 1>pretty incredible that this business woman has grown this brand

0:24:49.200 --> 0:24:51.280
<v Speaker 1>in a couple of years that they can't even reach

0:24:51.320 --> 0:24:54.800
<v Speaker 1>the demands it is that popular this brand has exploded. Yeah,

0:24:54.800 --> 0:24:57.520
<v Speaker 1>but also Nadia just has this ability for people not

0:24:57.520 --> 0:24:59.800
<v Speaker 1>to be angry. I mean, remember the cocaine scandal with

0:24:59.840 --> 0:25:01.680
<v Speaker 1>the came up plate. Well, I think it came out

0:25:01.720 --> 0:25:03.760
<v Speaker 1>about really well, I know what it is. It is

0:25:03.800 --> 0:25:07.359
<v Speaker 1>because she apologizes and she takes responsibility for it, like

0:25:07.400 --> 0:25:09.520
<v Speaker 1>she doesn't try and shirk it and come up with

0:25:09.560 --> 0:25:11.679
<v Speaker 1>all of these excuses as to why there was a

0:25:11.720 --> 0:25:14.000
<v Speaker 1>line and why it was busy and why people were rude. Well,

0:25:14.040 --> 0:25:16.040
<v Speaker 1>I think that's all we've got time for today. Thank

0:25:16.080 --> 0:25:18.480
<v Speaker 1>you for listening to another episode of Outspoken. If you

0:25:18.560 --> 0:25:21.639
<v Speaker 1>do enjoy the podcast, please leave us a five star review.

0:25:21.880 --> 0:25:24.359
<v Speaker 1>This podcast was recorded on the traditional land of the

0:25:24.400 --> 0:25:27.000
<v Speaker 1>Ghana people of the Adelaide Planes. We pay respect to

0:25:27.040 --> 0:25:28.159
<v Speaker 1>Elder's past and present