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Speaker 1: Hello, and welcome to Outspoken. It's your dose of the

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Speaker 1: hottest influencer and pop culture news twice a week. I'm

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Speaker 1: Amy Torber and coming up on today's show, Britney Saunders

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Speaker 1: has been praised for her refreshing marketing move and Nadia

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Speaker 1: bar tells Henny's storeflop. But first, Sophie Kasha has revealed

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Speaker 1: she's found the one in a surprising interview with Stella magazine.

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Speaker 1: She told the publication, it's a big call to make,

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Speaker 1: but I truly believe I've found my person, and she

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Speaker 1: believes she's found hers too. Now the new woman in

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Speaker 1: question is a twenty four year old AFLW player called

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Speaker 1: Madison Presspackers, who Sophie has been close friends with for years.

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Speaker 1: Funnily enough, she's also teammates with Sophie's ex girlfriend, Sophie Vanderhovel. Wow,

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Speaker 1: that's pretty scandalous. I love that she's also another Maddie

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Speaker 1: because Sophie was engaged in Maddie Garrick a couple of

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Speaker 1: years ago. She definitely has a type. Rumors did start

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Speaker 1: swirling when Madison was at the gender reveal, but they

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Speaker 1: have been friends for a long time, so if they

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Speaker 1: were actually together at the time. Sophie did say that

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Speaker 1: they've only been together for a couple of months, but

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Speaker 1: she was dropping that they're in love and that she's

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Speaker 1: found the one. It seems very serious, very quickly. Yeah,

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Speaker 1: and she seemed quite surprised that they've fallen in love

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Speaker 1: while she's been pregnant. Here's what she said about the

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Speaker 1: blossoming romance.

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Speaker 2: I've prayed for so many years to be loved in

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Speaker 2: the way that this person loves me, and I tried

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Speaker 2: to push it away so hard. I was so committed

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Speaker 2: to having this baby, getting pregnant, and you don't ever

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Speaker 2: consider dating in that time. You don't ever consider meeting

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Speaker 2: people in that time. And I wasn't prepared to let

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Speaker 2: someone in. I wasn't prepared to let someone into my

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Speaker 2: inner circle, to let someone into my journey, into my family.

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Speaker 2: I'd let too many people in, too many times, and

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Speaker 2: too easily. And this was a time that I had

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Speaker 2: really committed to myself for the first time, for the

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Speaker 2: first time, I think since I left my mate, this

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Speaker 2: is the first time that i'd gotten no, it's your turn,

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Speaker 2: this is finally your moment. And I did that, and

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Speaker 2: to still have someone there going I love you, and

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Speaker 2: I love everything that's going to come with you, and

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Speaker 2: I am prepared to front up and love you and

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Speaker 2: however you need me to love you.

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Speaker 1: How could I push that away?

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Speaker 2: So I do sit here now, single mum, having this

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Speaker 2: child on my own. Yes, it is a very unique

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Speaker 2: situation to be in. Like I said, I didn't picture it,

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Speaker 2: but I have a supportive person and she's been amazing

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Speaker 2: at accepting not just me and everything I already come with.

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Speaker 2: But takes a very special person, I believe, to sign

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Speaker 2: up for a baby that they didn't plan. But in

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Speaker 2: saying that this is my child, it's not our child,

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Speaker 2: just like Bobby and Florence and my children, they are

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Speaker 2: not her children. I am their mother and my support person,

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Speaker 2: and I am so grateful to have someone that has

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Speaker 2: been able to accept all of this and still love me.

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Speaker 1: I like that she's saying that this baby is hers

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Speaker 1: and not theirs, because I think that there would have

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Speaker 1: been a lot of assumptions. Now she's come out in

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Speaker 1: stellar and said that she's found the love of her life.

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Speaker 1: Because a lot of people may have assumed that Madison

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Speaker 1: is now going to have this parenting role. Yeah, Well

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Speaker 1: she did confirm that Madison isn't going to be living

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Speaker 1: with her. They live in separate houses. And we've got

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Speaker 1: to remember she's only twenty four. Sophie is thirty four.

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Speaker 1: She does seem to go for younger women at the moment.

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Speaker 1: The last couple of girlfriends have been considerably younger than her.

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Speaker 1: I died when I looked up a date of birth

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Speaker 1: and it said two thousand, I was like, oh my god,

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Speaker 1: like someone who is a very similar age to Sophie Kaisher.

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Speaker 1: I was like, I couldn't imagine dating someone who was

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Speaker 1: born in the two thousands, and I'm known for going young. Well,

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Speaker 1: I think people are going to be dubious about this

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Speaker 1: relationship because it's another AFLW player. Maddie is only twenty four,

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Speaker 1: They're not living together. I mean, Sophie's made it clear

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Speaker 1: that she is the sole parent in this situation. I

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Speaker 1: don't know if people are going to take this relationship

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Speaker 1: that seriously or as seriously as Sophie wants people to. Well,

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Speaker 1: she said that she likes the fact that Madison is

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Speaker 1: really independent and has her own life. In this interview,

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Speaker 1: she said she doesn't need anything from me. I don't

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Speaker 1: need anything from her. We don't live together, we have

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Speaker 1: no plans to live together. She's just bought her own house.

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Speaker 1: She has a wonderful career, a wonderful job, wonderful family,

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Speaker 1: so are simply there to compliment each other. I do

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Speaker 1: wonder if Madison knows what she's getting herself into, because

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Speaker 1: it would be a really difficult situation to navigate your

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Speaker 1: partner having a newborn baby. You're not living there with her.

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Speaker 1: She's also got two older kids. I think there must

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Speaker 1: be genuine love between this pair, because it's not an

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Speaker 1: easy situation for either of them. Sophie's spoke in depth

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Speaker 1: about how she wasn't looking for anyone, she was really

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Speaker 1: trying to focus on herself, and she kept trying to

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Speaker 1: push away Madison. It kind of reminded me of how

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Speaker 1: she was pushing away Maddie Garrick when she was with

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Speaker 1: Alana as well. I also think Sophie doesn't want to

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Speaker 1: put a lot of pressure on Madison, her being so young,

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Speaker 1: so she's saying, look, I don't need you to move in.

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Speaker 1: I don't want this very fresh relationship to turn stale

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Speaker 1: pretty quickly, because when you've only been together for a

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Speaker 1: few months and suddenly there's a newborn baby involved. You're

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Speaker 1: not going out on these exciting dates anymore. I've got

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Speaker 1: a different take on her. I think Sophi Kasia must

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Speaker 1: be a bit of a gay icon in the afl

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Speaker 1: W because she's dated so many different players. I think

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Speaker 1: it's a bit of a status thing to have Sophi

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Speaker 1: Kaisha on your arm at one of these football events.

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Speaker 1: And I think this twenty four year old is a

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Speaker 1: bit in awe at the power of Sophi Kasha. She's

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Speaker 1: a huge influence, So like this is good for this

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Speaker 1: Maddie's brad. I'd never heard of her before. It'd be

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Speaker 1: pretty awkward being in the Essendon Foota Club chage rooms

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Speaker 1: at the moment now that this articles dropped, because maybe

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Speaker 1: Sophie vander Hoovell knew that they were dating, but she

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Speaker 1: might not have known that they were each other's loves

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Speaker 1: of their life. Like this is a pretty huge statement

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Speaker 1: to make in a national publication. It would be so

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Speaker 1: awkward now. There were a few other insting nuggets dropped

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Speaker 1: during this podcast. I really enjoyed hearing Sophie talk about

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Speaker 1: the sperm donor process because there have been a lot

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Speaker 1: of question marks when she first announced this news, because

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Speaker 1: a lot of people at the start actually asked if

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Speaker 1: it was her ex husband, Jared who was the sperm donor.

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Speaker 1: She said she actually found it quite funny. Yeah, she

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Speaker 1: said that it was really funny and she laughed it off,

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Speaker 1: but she felt bad for him and that's why she

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Speaker 1: felt it was necessary to come out and explain. I'm

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Speaker 1: sure Jared Kaisha is very pleased that this was cleared

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Speaker 1: up because he and his wife actually welcomed a new

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Speaker 1: baby this week, talk about timing. Something else that surprised

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Speaker 1: listeners was finding out that Sophie didn't go through IVF,

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Speaker 1: so she confirmed that she was artificially inseminated and she

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Speaker 1: felt pregnant the first time there. That was really interesting

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Speaker 1: because I think a lot of people just assumed that

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Speaker 1: she had had IVF. One thing that excited me is

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Speaker 1: that Sophie said she's bringing her blog back, so she

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Speaker 1: actually found fame from her blog The Young Mummy. Well,

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Speaker 1: she said it will be a slightly altered version, so

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Speaker 1: it's not exactly clear what capacity it'll be in because

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Speaker 1: I mean, when she started that, what like ten years ago,

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Speaker 1: blogs were all the rage, But I don't think that

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Speaker 1: people really log onto individual's blogs like I wonder if

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Speaker 1: she'll more be writing for Mamma Mia or another publication. Yeah.

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Speaker 1: I thought maybe she would go down the Indy Clinton

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Speaker 1: route and just start sharing her life on TikTok, because

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Speaker 1: that's how she progressed. So she went from the blog

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Speaker 1: and then she went on to Instagram. I think it

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Speaker 1: would be a lot easier for her to just share

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Speaker 1: it as she goes.

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Speaker 3: Well.

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Speaker 1: I think it will be in a smaller capacity though,

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Speaker 1: because she said she had a lot of regret when

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Speaker 1: Florence was born because she was so quick to get

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Speaker 1: back into work. Yeah, she went back after four weeks.

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Speaker 1: I think, yeah, would be very interesting. We'll have to

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Speaker 1: watch this space. When is the baby jew Well. At

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Speaker 1: the time of the interview, she said she was twenty

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Speaker 1: two weeks pregnant. I don't know if it was pre recorded,

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Speaker 1: so she's got a little bit to go.

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Speaker 4: I'm just going to come right out and say it,

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Speaker 4: brands need to stop taking influences on extravagant trips.

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Speaker 1: Britney Saunders has been praised for her refreshing marketing move.

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Speaker 1: The og Ossie influencer turned successful entrepreneur, You did an

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Speaker 1: unorthodox brand trip last week for her label Fate. Instead

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Speaker 1: of whining and dining influences, Britt chose seven lucky customers

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Speaker 1: to join her on the trip. Kate, can you tell

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Speaker 1: us more?

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Speaker 5: Well?

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Speaker 1: Back in September, Britt launched a competition offering customers a

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Speaker 1: chance to attend her brand trip.

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Speaker 4: Now.

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Speaker 1: The trip was to celebrate Fate's seventh year in business.

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Speaker 1: To enter, you had to simply place an order with

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Speaker 1: the brand and use the code ten percent off, as

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Speaker 1: well as be a part of Fate's Facebook community. Let's

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Speaker 1: throw to a snippet of the promo video.

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Speaker 6: Have you ever seen those brands that do influencer trips? Well,

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Speaker 6: Fate is hosting an influencer brand trip, but the catches

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Speaker 6: that there are no influences invited instead, you are.

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Speaker 1: I love how much fun the team had with this one,

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Speaker 1: because they mocked up a staff meeting where they were

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Speaker 1: throwing suggestions around for the location of the trip and

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Speaker 1: people are like Bora, Bora, New York, and BRIT's like,

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Speaker 1: how about Newcastle because that is, of course her hometown.

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Speaker 1: I was a bit surprised that element, though, because you

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Speaker 1: want to treat the customers as though they are influencers,

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Speaker 1: and it seems less glamorous to send them to a

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Speaker 1: location like Newcastle as opposed to Bora Bora. But that's

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Speaker 1: because the location is very on brand for Fate. Yeah.

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Speaker 1: But would it have been more revolutionary or created more

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Speaker 1: headlines to send a bunch of nobodies who have no

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Speaker 1: following to some luxurious location. No, because I don't think

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Speaker 1: that's the point of it. Because these seven competition winners

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Speaker 1: were treated like influencers. They got completely spoilt. They stayed

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Speaker 1: in a five star hotel, they had a private shopping experience,

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Speaker 1: they went to fancy dinners, and they actually attended the

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Speaker 1: event that was in Newcastle. So two hundred customers were

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Speaker 1: in attendance and they were glammed and pampered before the event.

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Speaker 1: The only influencer in attendance was britain A podcast co

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Speaker 1: host Matt Hay and he was the MC at the event.

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Speaker 1: The overall reaction to this brand trip has been really positive,

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Speaker 1: so one of the outspoken Facebook community members wrote, as

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Speaker 1: a consumer, this is what I'd rather see than trips

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Speaker 1: and free stuff given to influencers. Your average girls slash

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Speaker 1: guys take on a brand trip and spoiled definitely makes

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Speaker 1: me want to buy and support her empire. Hats off

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Speaker 1: to you, brit absolutely killing it. Do you guys think

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Speaker 1: the same? Do you think this is a good move?

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Speaker 1: I think it's really refreshing to see a brand treat

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Speaker 1: their customers so well. And I love that Britt Saunders

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Speaker 1: is leading this fight against influencer marketing. It's quite ironic because,

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Speaker 1: as she has said herself, she used to be an influencer.

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Speaker 1: She was one of the people that was taken on

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Speaker 1: these brand trips, and after the trip she actually went

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Speaker 1: on Instagram to explain more about her decision. Let's throw

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Speaker 1: to some of what she said.

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Speaker 5: I think what brands need to think about is how

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Speaker 5: switched on consumers are in twenty twenty four. When an

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Speaker 5: influencer is tagging you on an extravagant trip in whatever

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Speaker 5: country or whatever city. What does the consumer actually think

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Speaker 5: when they see that.

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Speaker 4: Do they think, Wow, that's amazing that that influencer who

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Speaker 4: already gets everything for free gets to go on another

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Speaker 4: trip where they get everything for free. What does that

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Speaker 4: say about your brand to the consumer, Because I think

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Speaker 4: in twenty twenty four, it doesn't really send the most

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Speaker 4: positive message. Sure, you're going to get a lot of

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Speaker 4: eyes on your brand because the influencers have a lot

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Speaker 4: of followers, but are they.

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Speaker 5: The right eyes.

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Speaker 1: Britt went on to say that she could be getting

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Speaker 1: it completely wrong, but wanted to share with other brands

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Speaker 1: that she had received nothing but positive feedback. She also

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Speaker 1: reiterated in the comment section of her post that she

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Speaker 1: still thinks influencer marketing is a good tool, but says

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Speaker 1: brands need to start thinking outside of the square. This

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Speaker 1: is why Brit is so successful and this is why

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Speaker 1: everybody likes her because she's able to read the room.

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Speaker 1: I mean, she's even part of our Facebook community. She

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Speaker 1: knows what people like and she knows that people are

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Speaker 1: getting sick of seeing the same influence as spoiled. I mean,

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Speaker 1: someone points it out in our Facebook group that there

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Speaker 1: was a recent Pepper Mayo trip and this person said

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Speaker 1: it was the same rich Melbourne influencers going to the

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Speaker 1: concerts getting spoiled and leaves such a bad taste in

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Speaker 1: your mouth. And I think it is really good to

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Speaker 1: see brands like Fate putting more money and attention into

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Speaker 1: rewarding their customers because it does make you want to

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Speaker 1: be loyal as a customer and get involved in their promotions.

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Speaker 1: And even though these customers would not have a huge

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Speaker 1: follower base, they are probably sharing and tagging so much

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Speaker 1: more than any influencer. Equally they might not have followers.

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Speaker 1: We see with TikTok that you actually don't need a

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Speaker 1: huge following for your content to go viral. So actually

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Speaker 1: might be part of BRIT's strategy because there is a

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Speaker 1: lot of talk around this trip. Some of these videos

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Speaker 1: might be getting more views because of the fact they

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Speaker 1: are normies as opposed to influencers sharing about them. I mean,

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Speaker 1: we recently saw Matt Sakowski on that private jet influencer trip,

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Speaker 1: and I say that because I actually don't even remember

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Speaker 1: the name of the brand because he tagged flight Center

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Speaker 1: in the post, like he couldn't even get it right.

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Speaker 1: There are so many customers that would be so ecstatic

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Speaker 1: to be sent on something like this that they're going

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Speaker 1: to put the effort into creating content amy as you

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Speaker 1: say that has the potential to go viral on TikTok, Well,

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Speaker 1: that's the thing. I think some influencers are just lazy

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Speaker 1: and they've gotten used to getting to go on these

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Speaker 1: extravagant trips and they don't really put any effort into

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Speaker 1: the content, and I think if influencers want to continue

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Speaker 1: going on these sorts of trips, then they're going to

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Speaker 1: have to start putting in a lot more effort. I

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Speaker 1: also think the brands need to start thinking outside of

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Speaker 1: the square, as Brit said, but also manage the influencers better,

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Speaker 1: because I think there needs to be a list of

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Speaker 1: deliverables that these influencers have to actually produce while they're

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Speaker 1: on the trip, because there's so many that are like, oh,

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Speaker 1: I forgot to bring my camera out. Yeah, it's so true.

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Speaker 1: I think a lot of people thought that the pandemic

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Speaker 1: was going to be the death of influencer brand trips,

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Speaker 1: but I was really surprised to see them popping up again,

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Speaker 1: particularly because at that time everyone had had a gut

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Speaker 1: full of influencers basically being spoiled and receiving free items,

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Speaker 1: and I think that they still have left a bad

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Speaker 1: taste in people's mouths. And this is why it's really

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Speaker 1: interesting to see brit doing something revolutionary. You I just

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Speaker 1: feel like there's no value exchange anymore, Like the influencers

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Speaker 1: will go they literally use all of this brand's marketing

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Speaker 1: spend up hardly give anything back. I would like to

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Speaker 1: know the return on investment. And at the end of

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Speaker 1: the day, these sorts of trips aren't new. Yes, it's

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Speaker 1: knew that influencers get to go on them, but the

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Speaker 1: media used to always be the ones invited on these trips.

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Speaker 1: There used to be junkets and companies would pay big

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Speaker 1: dollars to get a good write up in a magazine.

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Speaker 1: Now we probably need to pivot a little bit. Because

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Speaker 1: the influencer trip has been around for ten years. I

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Speaker 1: thought we would see a shift where maybe we saw

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Speaker 1: more relatable influencers being invited on these trips, but I

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Speaker 1: think that that's at the detriment of those people's brands too.

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Speaker 1: They want to be relatable, so they know they're not

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Speaker 1: going to be relatable if they're getting this free trip.

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Speaker 1: It just pisces their audience off. Okay, you touched on

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Speaker 1: brands needing to pivot. There's been a lot of discussion

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Speaker 1: online about makeup brand long Com because they recently did

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Speaker 1: a collaboration with UK influencers Saffron Barker on her YouTube

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Speaker 1: channel and it was this really bizarre AI ad that

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Speaker 1: popped up in the corner of her video. So she

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Speaker 1: was talking about something completely different and this little ads

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Speaker 1: banner popped up with the makeup. They like a TV

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Speaker 1: in the background, and a lot of people were confused

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Speaker 1: because with YouTube often people put it on in the

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Speaker 1: background and they'll clean or they'll do other things. So

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Speaker 1: there was a discussion around was that money well spent.

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Speaker 1: I think in terms of her video, there were a

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Speaker 1: lot of people talking about it because it was so unusual.

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Speaker 1: But when that becomes run of the meal, I think

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Speaker 1: that people are going to switch off from that type

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Speaker 1: of advertising. I was waiting for her to start talking

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Speaker 1: about the product. It was distracting. If anything, I don't

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Speaker 1: understand why a brand would actually pay to be included

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Speaker 1: like that, because surely you would just have a dynamic

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Speaker 1: ad that was inserted in a YouTube ad place because

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Speaker 1: it gaybe they know that everyone just clicks through and

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Speaker 1: skips through it, so they thought, well, if it's in

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Speaker 1: the background while she's talking, people might take notice of it.

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Speaker 1: I just think that this is just another example of

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Speaker 1: what an amazing business woman brit is. So she has

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Speaker 1: managed to grow fit into an eight figure empires. They

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Speaker 1: almost have sixty employees for retail shops. It is super successful,

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Speaker 1: and I think that a big part of her success

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Speaker 1: is always trying to pivot and also understanding both sides

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Speaker 1: of influencer marketing. Wonder how many brands are going to

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Speaker 1: jump on the bandwagon now and start doing a customer

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Speaker 1: trip like this as well. I wonder if all brands

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Speaker 1: start doing this though, if it's going to lose any novelty,

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Speaker 1: because I think people have tuned in, particularly to this

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Speaker 1: trip because it was something that was novel.

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Speaker 3: Okay, guys, Jomy for my absolute fail of an attempt

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Speaker 3: to enter and review the new Henny boutique in Paddington.

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Speaker 1: Fashion influencer Nadia Bartel's clothing brand Henny is back in

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Speaker 1: the spotlight after a TikToker complained of long lines and

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Speaker 1: lengthy wight times outside the new Paddington boutique. The video

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Speaker 1: struck a chord with other disgruntled customers who labeled Henny's

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Speaker 1: shop assistance as mean girls and slammed the boutique's unique

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Speaker 1: showroom system. Soph How did this all unfold? If you'll

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Speaker 1: believe it, This pr shit storm has been ignited by

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Speaker 1: just one shopper's negative review, which inspired other unhappy customers

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Speaker 1: to come out of the woodwork. Now, the story has

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Speaker 1: hit mainstream publications like news dot com and The Daily Mail.

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Speaker 1: The TikToker in question is Claudia Rose, now eight thousand followers.

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Speaker 1: She's a lawyer and a young mum, and she posts

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Speaker 1: a lot of get Ready with Me videos and general

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Speaker 1: lifestyle content now. She entitled the video I'm sorry, but

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Speaker 1: treating customers like this is not a vibe. What a flop.

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Speaker 1: I won't be back, and in the TikTok video, which

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Speaker 1: has now amassed over one hundred and forty five thousand views,

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Speaker 1: she shared footage of women queuing on the steps of

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Speaker 1: the Henny boutique waiting for their turn to be let in.

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Speaker 1: Now she showed that there were around eleven women in

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Speaker 1: front of her in the line, and told news dot

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Speaker 1: com that she was very surprised to see a line

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Speaker 1: because it didn't consist of that many people. Now, Claudia

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Speaker 1: had traveled from the Central Coast to visit the store.

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Speaker 1: Let's have a listen to what she said about her experience.

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Speaker 3: We just waited one hour to try and get into

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Speaker 3: the Henny fucking boutique, blazing sung, no refreshments no stools whatever,

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Speaker 3: side notes not a problem. I first all, the store

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Speaker 3: is like tiny, like you look through them and jocc

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Speaker 3: the whole thing. Anyway, we wait for an hour, we're

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Speaker 3: second from the front. This woman appears from the fucking

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Speaker 3: door of the sales assistant. Oh, there's ten people waiting

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Speaker 3: for the dressing room and there will be a further

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Speaker 3: one hour wait to even get into the store. Me

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Speaker 3: going two hour weight to step foot in Henny in Sydney, Australia.

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Speaker 3: I'm sorry, so we've jumped it. We abandoned ship. I'm

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Speaker 3: not staying there for another hour, but like everyone was

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Speaker 3: going in s like we'd already.

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Speaker 1: Been there for an hour, and then she goes to

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Speaker 1: another hour.

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Speaker 3: So that's my review of the Henny store as I

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Speaker 3: stood on their stairs for literally an hour in the

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Speaker 3: blazing sun and I left.

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Speaker 1: Would you guys wait that long to get into any

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Speaker 1: clothing store? I would like to say no, but I

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Speaker 1: did wait probably for over an hour to get into

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Speaker 1: LOUN when I was in Melbourne, so I'm not gonna

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Speaker 1: say never. And it was so demeaning being in that

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Speaker 1: line though, because I feel like people think that they

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Speaker 1: can walk past and point out the bleeding obvious like wow,

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Speaker 1: what a long line, or everyone looks at you like

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Speaker 1: you're this basic bitch and then make comments like hm,

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Speaker 1: I'd never wait in the line that long for food.

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Speaker 1: I think what's annoying about waiting in line is that

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Speaker 1: you're actually acting is like free marketing to the outside well,

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Speaker 1: because it makes everything look so important that's going on inside.

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Speaker 1: It makes it look like a very exclusive store. A

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Speaker 1: lot of brands almost seem to create these lines just

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Speaker 1: to make the place look popular, because in the case

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Speaker 1: of the Handy Store, this is a really tiny shop,

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Speaker 1: so they have a system where they only allow a

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Speaker 1: set number of customers in the store at one time,

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Speaker 1: so there might have only been ten people in the shop.

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Speaker 1: But you walk past and you're like, oh my god,

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Speaker 1: look at this line outside. I want to point out though,

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Speaker 1: because I was quite surprised when I saw this TikTok.

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Speaker 1: I thought, oh, has the Henny store just opened in Paddington.

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Speaker 1: But this store has been opened since June, so the

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Speaker 1: line wasn't in response to the store opening, It was

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Speaker 1: just this is just a run of the meal day

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Speaker 1: for that. Do you think it makes people more likely

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Speaker 1: to buy clothes because you're like, if I've been waiting

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Speaker 1: for fucking two hours, boy, I need to buy something

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Speaker 1: to actually justify the way. I definitely think so, because

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Speaker 1: I saw people in the comment section saying, well, I

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Speaker 1: waited for so long, I just had to buy the

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Speaker 1: pair of jeans even though they didn't look that good.

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Speaker 1: But also, you wouldn't want to be like I think

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Speaker 1: I'll come back and maybe get it next time I'm

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Speaker 1: here and then have to wait another two hours. Yeah.

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Speaker 1: I was really keen to see what the response was

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Speaker 1: like in the comment section, because, as we know from

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Speaker 1: previous segments, Henny Stands can get very defensive. We saw

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Speaker 1: TikToker Kate Forster inundated with prank calls when she called

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Speaker 1: out the Henny Cardigan. But to my surprise, the majority

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Speaker 1: of comments sided with Claudia, and they were going on

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Speaker 1: to tell of their really bad experiences at not only

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Speaker 1: the Paddington store but also the Melbourne boutique. So one

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Speaker 1: woman who was also in line that day responded under

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Speaker 1: the video saying totally agree. I was in that line.

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Speaker 1: Our weight stuffed up my order, blamed me. Rude, arrogance staff.

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Speaker 1: They need to chill. They are retail stuff, not design its.

432
00:20:47,359 --> 00:20:50,399
Speaker 1: There's nothing that bonds people more than waiting in a

433
00:20:50,480 --> 00:20:53,840
Speaker 1: line in the heage. Well, another commenter said pathetic since

434
00:20:53,880 --> 00:20:56,680
Speaker 1: the day they opened, you're lucky you got through iqued

435
00:20:56,680 --> 00:20:58,600
Speaker 1: with a lock door as if they were protecting the

436
00:20:58,640 --> 00:21:01,840
Speaker 1: Prime Minister, and then the same hour long wait for

437
00:21:01,880 --> 00:21:04,960
Speaker 1: a change room. I think this just shows brands that

438
00:21:04,960 --> 00:21:07,199
Speaker 1: they need to be really careful about the staff that

439
00:21:07,240 --> 00:21:10,600
Speaker 1: they pick, because I really relate to the Kokai thing

440
00:21:10,760 --> 00:21:14,119
Speaker 1: because when I was younger, I was so intimidated to

441
00:21:14,160 --> 00:21:17,280
Speaker 1: go in there. And you can tell that Kokai higher

442
00:21:17,359 --> 00:21:20,040
Speaker 1: staff based on their appearance. They all look the same,

443
00:21:20,040 --> 00:21:22,919
Speaker 1: they're all very beautiful girls. There's definitely a level of

444
00:21:22,960 --> 00:21:25,320
Speaker 1: prestige if you were to get a job at Kokai,

445
00:21:25,480 --> 00:21:28,280
Speaker 1: because it's basically like saying you're a model, we want

446
00:21:28,320 --> 00:21:30,199
Speaker 1: you and our clothes. Yeah, because I've heard of so

447
00:21:30,320 --> 00:21:33,200
Speaker 1: many I've heard so many stores say that if they

448
00:21:33,320 --> 00:21:36,200
Speaker 1: dress the shop assistants in the clothes, those clothes sell

449
00:21:36,240 --> 00:21:38,480
Speaker 1: out instantly of how good they look in them. Yeah,

450
00:21:38,560 --> 00:21:40,960
Speaker 1: but also you've got to think, well, we also need

451
00:21:41,000 --> 00:21:43,360
Speaker 1: to get people that are nice, because you don't want

452
00:21:43,359 --> 00:21:46,159
Speaker 1: people scared to come into your store. You know people

453
00:21:46,440 --> 00:21:49,359
Speaker 1: intimidated by the staff because that is not a good vibe.

454
00:21:49,440 --> 00:21:51,320
Speaker 1: It actually does put me off to go into some

455
00:21:51,359 --> 00:21:54,760
Speaker 1: stores because of how snooty some of the shop assistants act.

456
00:21:54,880 --> 00:21:57,399
Speaker 1: But I think a lot of brands do this because

457
00:21:57,400 --> 00:22:00,240
Speaker 1: they only want certain customers to come in and try

458
00:22:00,280 --> 00:22:03,120
Speaker 1: their clothes. To be fair to the Henny staff, some

459
00:22:03,200 --> 00:22:05,960
Speaker 1: people did defend them. So someone said surprised of the

460
00:22:05,960 --> 00:22:08,439
Speaker 1: feedback of the staff at Henny. They've always been so

461
00:22:08,560 --> 00:22:11,160
Speaker 1: friendly when I have gone, while another said it's weird.

462
00:22:11,200 --> 00:22:13,080
Speaker 1: I went into the Melbourne one and they were nice

463
00:22:13,080 --> 00:22:15,480
Speaker 1: to me. I'm not particularly hot, skinny, or young either.

464
00:22:15,520 --> 00:22:17,959
Speaker 1: I'm forty and a size ten to twelve. And then

465
00:22:18,000 --> 00:22:20,879
Speaker 1: there was another person who was perplexed by the line,

466
00:22:20,960 --> 00:22:22,760
Speaker 1: so they said, I live around the corner. There are

467
00:22:22,760 --> 00:22:24,920
Speaker 1: never lines during the week, but the weekends it can

468
00:22:24,960 --> 00:22:27,600
Speaker 1: go down the street. What's also come out since this

469
00:22:27,720 --> 00:22:31,800
Speaker 1: criticism is that Henny has a really unique showroom system.

470
00:22:31,880 --> 00:22:34,399
Speaker 1: So what do you mean by showroom system? It sounds

471
00:22:34,400 --> 00:22:36,520
Speaker 1: like they're selling car Yeah, Well, is different to a

472
00:22:36,560 --> 00:22:39,000
Speaker 1: regular clothing boutique. It's sort of like a shoe shop

473
00:22:39,040 --> 00:22:42,280
Speaker 1: where they only have the sample sizes on display, so

474
00:22:42,320 --> 00:22:45,880
Speaker 1: they'll have one pair of Valentina jeans in just the

475
00:22:45,920 --> 00:22:48,760
Speaker 1: one size. So basically you go around the store, figure

476
00:22:48,800 --> 00:22:50,720
Speaker 1: out what you want to try on, and then they

477
00:22:50,760 --> 00:22:53,280
Speaker 1: have an iPad, so you have to enter into the

478
00:22:53,320 --> 00:22:56,240
Speaker 1: iPad the items you want to try on and the size,

479
00:22:56,480 --> 00:22:59,879
Speaker 1: and once the shop assistants then receive your order, they

480
00:23:00,080 --> 00:23:02,760
Speaker 1: have to go upstairs fetch your sizes for you to

481
00:23:02,800 --> 00:23:05,280
Speaker 1: try on, and then they finally bring it down to

482
00:23:05,359 --> 00:23:07,320
Speaker 1: you for you to then weigh in another queue to

483
00:23:07,400 --> 00:23:09,159
Speaker 1: try them on in the change room. So it's a

484
00:23:09,240 --> 00:23:12,480
Speaker 1: very lengthy process. So why that these staff are pissed off?

485
00:23:12,520 --> 00:23:14,960
Speaker 1: It sounds ridiculous. It sounds like a lot of work

486
00:23:15,000 --> 00:23:17,479
Speaker 1: on them, running up and down the stairs finding the items.

487
00:23:17,520 --> 00:23:19,959
Speaker 1: I just hate this system because it's like you have

488
00:23:20,040 --> 00:23:23,159
Speaker 1: to be so honored to get into the surface and

489
00:23:23,200 --> 00:23:26,280
Speaker 1: then it's like and here's my size, and oh my god,

490
00:23:26,320 --> 00:23:28,720
Speaker 1: thank you so much. You've spent all this time, Like

491
00:23:28,760 --> 00:23:31,160
Speaker 1: it's really weird. For a lot of women, they don't

492
00:23:31,160 --> 00:23:33,720
Speaker 1: actually like having to tell people what their size is,

493
00:23:33,720 --> 00:23:36,680
Speaker 1: particularly if these people are very intimidating, like if you're

494
00:23:36,920 --> 00:23:39,560
Speaker 1: in a bigger body you feel uncomfortable, particularly if they

495
00:23:39,640 --> 00:23:41,679
Speaker 1: might not even have your size. It's like they're unsure

496
00:23:41,680 --> 00:23:43,520
Speaker 1: what their price point is. They're kind of acting like

497
00:23:43,560 --> 00:23:46,920
Speaker 1: they're a luxury brand like Louisverton by making people wait

498
00:23:46,960 --> 00:23:49,680
Speaker 1: around like this when an actual fact, they're selling garments

499
00:23:49,680 --> 00:23:53,399
Speaker 1: for a couple hundred dollars well. Following the backlash, Nadia

500
00:23:53,640 --> 00:23:56,800
Speaker 1: was forced to publicly apologize, and she also addressed the

501
00:23:56,840 --> 00:24:00,479
Speaker 1: complaints so she told news dot com we absolutely knowledge

502
00:24:00,520 --> 00:24:03,560
Speaker 1: the disappointment felt. This is not an experience we would

503
00:24:03,560 --> 00:24:06,600
Speaker 1: ever choose for our community. The rapid rise in demand

504
00:24:06,600 --> 00:24:10,119
Speaker 1: for Henny exceeds anything we could have possibly expected. It

505
00:24:10,200 --> 00:24:12,920
Speaker 1: is incredible to have this support, but it also creates

506
00:24:13,160 --> 00:24:15,919
Speaker 1: growing pains for us such as this. Right now, we

507
00:24:16,000 --> 00:24:19,320
Speaker 1: are actively working to improve the instore experience on a

508
00:24:19,359 --> 00:24:22,480
Speaker 1: short term and long term. She also added that the

509
00:24:22,520 --> 00:24:25,639
Speaker 1: Henny team is working hard to find a resolution, stating

510
00:24:25,680 --> 00:24:30,240
Speaker 1: it was increasing staff support and revising its fitting room protocols,

511
00:24:30,480 --> 00:24:33,960
Speaker 1: as well as actively exploring new locations and also different

512
00:24:34,040 --> 00:24:37,320
Speaker 1: sizes for their boutiques. It's a good responsor of Nadia.

513
00:24:37,359 --> 00:24:40,000
Speaker 1: I mean, I always find it hard to be angry

514
00:24:40,040 --> 00:24:42,920
Speaker 1: at Nadia Bartel for some reason, because she's just such

515
00:24:42,960 --> 00:24:45,560
Speaker 1: a likable influen. Yeah, it's a tough one because it's

516
00:24:45,560 --> 00:24:48,879
Speaker 1: pretty incredible that this business woman has grown this brand

517
00:24:49,200 --> 00:24:51,280
Speaker 1: in a couple of years that they can't even reach

518
00:24:51,320 --> 00:24:54,800
Speaker 1: the demands it is that popular this brand has exploded. Yeah,

519
00:24:54,800 --> 00:24:57,520
Speaker 1: but also Nadia just has this ability for people not

520
00:24:57,520 --> 00:24:59,800
Speaker 1: to be angry. I mean, remember the cocaine scandal with

521
00:24:59,840 --> 00:25:01,680
Speaker 1: the came up plate. Well, I think it came out

522
00:25:01,720 --> 00:25:03,760
Speaker 1: about really well, I know what it is. It is

523
00:25:03,800 --> 00:25:07,359
Speaker 1: because she apologizes and she takes responsibility for it, like

524
00:25:07,400 --> 00:25:09,520
Speaker 1: she doesn't try and shirk it and come up with

525
00:25:09,560 --> 00:25:11,679
Speaker 1: all of these excuses as to why there was a

526
00:25:11,720 --> 00:25:14,000
Speaker 1: line and why it was busy and why people were rude. Well,

527
00:25:14,040 --> 00:25:16,040
Speaker 1: I think that's all we've got time for today. Thank

528
00:25:16,080 --> 00:25:18,480
Speaker 1: you for listening to another episode of Outspoken. If you

529
00:25:18,560 --> 00:25:21,639
Speaker 1: do enjoy the podcast, please leave us a five star review.

530
00:25:21,880 --> 00:25:24,359
Speaker 1: This podcast was recorded on the traditional land of the

531
00:25:24,400 --> 00:25:27,000
Speaker 1: Ghana people of the Adelaide Planes. We pay respect to

532
00:25:27,040 --> 00:25:28,159
Speaker 1: Elder's past and present