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Speaker 1: Black cast, Unite our voices. Black Magic Woman Podcast acknowledges

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Speaker 1: the traditional owners of the land we have recorded this

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Speaker 1: episode on. We also acknowledge traditional owners of the land

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Speaker 1: where you, the listener or viewer, are tuning in from.

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Speaker 1: We would like to pay our respects to our elders

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Speaker 1: past and present and acknowledge that this always was Aboriginal

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Speaker 1: land and always will be Aboriginal Land. Welcome to the

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Speaker 1: Black Magic Woman Podcast with Mandinara Bails. I am so

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Speaker 1: pleased that you're here to listen and watch another episode

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Speaker 1: of the Black Magical Podcast, in particularly the Nroma series

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Speaker 1: where I get to yarn with three amazing First Nations

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Speaker 1: business owners and entrepreneurs about everything from business to life

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Speaker 1: to culture, identity, resilience and even navigating. You know, how

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Speaker 1: to run businesses and how they've been able to manage

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Speaker 1: through even uncertain times some of those challenges, trials and tribulation.

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Speaker 1: So there's a lot in this yard and I can't

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Speaker 1: wait for you to hear about the IT business that

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Speaker 1: Black Card users, which is embraced tech. But before we

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Speaker 1: get into the business, Rory, well, first, thank you for

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Speaker 1: coming up to beautiful Yoga. A terrible country to be

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Speaker 1: on the podcast from Kabycobby Country. Can you introduce yourself

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Speaker 1: to our listeners and viewers, so your name, your mob,

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Speaker 1: even a bit about your community and then we'll get

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Speaker 1: into the business.

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Speaker 2: Amamara, good to be here. I am excited to do

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Speaker 2: this with you. It's yeah. I've been a long time

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Speaker 2: listener and so excited to be on here and share

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Speaker 2: a little bit about my story. I'm a Roger Yamba man.

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Speaker 2: I'm from the Beats and Folk and magic families. So

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Speaker 2: my family, my mum even grew up at Laurena, so

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Speaker 2: family and history from around that area on my father's

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Speaker 2: side of my family, second generation English, so you know

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Speaker 2: you got some really good connections back into England and

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Speaker 2: Scotland as well. Yeah, so that's a bit about me

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Speaker 2: and I now live on beautiful Copy Copy Country with

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Speaker 2: my one wife and four kids. Yeah, so I really

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Speaker 2: enjoy living up there, I am. Yeah. You know, it's

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Speaker 2: obviously such a beautiful country out there, and you're really

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Speaker 2: grateful to be able to live and work up there.

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Speaker 1: Dead how did you fall into business like Embrace Tech?

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Speaker 1: Tell us about the business.

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Speaker 2: It's something that I've sort of almost come back to

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Speaker 2: rather than fallen into you know, I've been a business

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Speaker 2: owner once before and done a very similar business providing

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Speaker 2: IT support to other businesses, And this time around, the

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Speaker 2: main difference was that I really, you know, I'm getting

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Speaker 2: a little bit older in life now and wanted to

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Speaker 2: have a bit more purpose about the work that I do.

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Speaker 2: And so this time around with my business, are only

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Speaker 2: people that I support that provide r T support or

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Speaker 2: other MOB organizations. Yeah, it was really something that I'm

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Speaker 2: passionate about about seeing MOB get access to really good

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Speaker 2: art quality IT support and not be ripped off. You know,

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Speaker 2: I see too often, you know, other MOB organizations just

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Speaker 2: paying through the nose for IT support and you know,

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Speaker 2: and not getting the kind of support that helps their

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Speaker 2: businesses to grow totally.

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Speaker 1: And when you think about tech for people, especially the

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Speaker 1: younger mob listening to this, Yahn, what what is the

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Speaker 1: tech world like? What is it like to navigate the

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Speaker 1: tech industry as an indigenous business owner?

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Speaker 2: Yeah, it's super exciting. I could not encourage anyone more

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Speaker 2: to get into the tech industry, you know, like we

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Speaker 2: need to see heaps more MOB in the space, and

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Speaker 2: see heaps more MOB as business owners in the IT

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Speaker 2: space as well, Like there is so much opportunity and

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Speaker 2: so much opportunity anywhere remotely. You know, you don't need

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Speaker 2: to be in a city, you can be on country,

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Speaker 2: you know, And so I would really encourage as many

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Speaker 2: people as possible to jump in. You know. Like my

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Speaker 2: history is, my parents actually owned a computer store, so

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Speaker 2: I was exposed to it at a very young age,

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Speaker 2: you know, and I guess it was. It was quite

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Speaker 2: transformational for me because not only did I see my

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Speaker 2: parents running a business for the first time and being

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Speaker 2: and seeing success for the first time as well. That

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Speaker 2: really lifted our family out of poverty, but it also,

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Speaker 2: you know, it also exposed me to the excitement of

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Speaker 2: the technology industry and the opportunities that there are in

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Speaker 2: that space. And you know, now I'm here, almost thirty

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Speaker 2: years later, still working in the space and making great

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Speaker 2: money and really helping people, and so you know, i'd encourage, Yeah,

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Speaker 2: have a go at it. It's really good. It's great fun.

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Speaker 2: You get to work with people, you get to help people.

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Speaker 2: It's a really nice industry to work.

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Speaker 1: And what kind of training education have you had to

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Speaker 1: do to be able to run a successful tech business?

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Speaker 2: Yeah, it's that's it's an interesting one. I'm really it's

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Speaker 2: something I'm quite passionate about the education piece because I

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Speaker 2: one of the privileges I've had in my life is

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Speaker 2: education's always been easy for me, It's been accessible. I've

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Speaker 2: found success reasonably easy with education, and so I'm lucky

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Speaker 2: in that I've probably had more opportunity in education, you know, space,

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Speaker 2: you know, the opportunity to educate myself more than others.

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Speaker 2: And so I certainly recognize that's a privilege that I've had.

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Speaker 2: But I would strongly recommend anyone get, you know, chase

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Speaker 2: sort of qualifications and an education if they get a

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Speaker 2: chance to. For me, you know, I left school and

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Speaker 2: I didn't go to university for probably five to ten

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Speaker 2: years before I did my Bachelor of it. But I've

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Speaker 2: since done a Master of Business Administration and a Master's

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Speaker 2: of Cybersecurity, also done you know, my a c D

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Speaker 2: training as well, so you know, done lots of education

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Speaker 2: as a flow on from that. But I did it

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Speaker 2: all while I was working, So at no point did

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Speaker 2: I stop being a computer nerd. I kept doing that

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Speaker 2: and just did part time study on the side, so

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Speaker 2: and all I did I did distance learning as well,

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Speaker 2: so there's no again, no reason why. You know, as

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Speaker 2: a you know, as mob living out in country somewhere,

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Speaker 2: you know, like you could still get access to those

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Speaker 2: opportunities as well. So I definitely would encourage people to

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Speaker 2: chase it. It's a tough space, Like you and I

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Speaker 2: were talking about walking up here. You know, business and

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Speaker 2: business ain't easy, and you know, like I look after

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Speaker 2: a lot of mob businesses, no one's no one's having

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Speaker 2: an easy time of it. You know, like running a

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Speaker 2: business is not easy. You know, don't go thinking that

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Speaker 2: that's it's an easy way to make money because that

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Speaker 2: it's a it's hard work, but it's also rewarding. It's

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Speaker 2: rewarding so much. You know, you get so much freedom

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Speaker 2: out of it. You do, if you do it well,

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Speaker 2: you do generate a heap of wealth for yourself and

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Speaker 2: your employees and the people that you help and your community.

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Speaker 2: You know, like's this so much opportunity that So I

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Speaker 2: would definitely recommend people have a guard it if they

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Speaker 2: if it's something they want to do. But yeah, don't

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Speaker 2: don't go into it thinking it's going to be easy.

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Speaker 2: That's for sure. It's it's it's fun and hard, but

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Speaker 2: it's but yeah, it's good.

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Speaker 1: It's such a good piece of advice, especially for some

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Speaker 1: of our younger generation that are looking to start their

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Speaker 1: own business, or even some of our deadly change makers

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Speaker 1: that are doing deadly things in their community but not

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Speaker 1: necessarily thinking about being in business. Being IT savvy or

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Speaker 1: tech savy is a good skill to have, especially the

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Speaker 1: world that we're living in today, and risk is everywhere,

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Speaker 1: especially in business, but with it with fraud and scamming

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Speaker 1: and people just trying to take advantage of vulnerable people,

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Speaker 1: elderly people.

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Speaker 3: You know, I've been in that situation.

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Speaker 1: My husband's been that disgressed me with his phone calls

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Speaker 1: all the time. So, you know, as a tech business,

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Speaker 1: how do you navigate risk?

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Speaker 2: It's an interesting one, so topical at the moment too,

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Speaker 2: you know, Like I think businesses, and I mean even

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Speaker 2: big businesses now are really starting to recognize how much

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Speaker 2: risk there is involved in it and cybersecurity. And I

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Speaker 2: did mention I've got that master's in cybersecurity, which has

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Speaker 2: meant that I've been put on a few boards to

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Speaker 2: help provide them with that high level advice around it

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Speaker 2: risk and cybersecurity risk, and like it's one of those

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Speaker 2: things that you cannot you know, you can't just think

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Speaker 2: it's going to go away, like unless you deal with it,

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Speaker 2: it won't. You're not. Unless you address it, it's going

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Speaker 2: to be. The risk is going to be there. You

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Speaker 2: can't just put your head and extand and just think

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Speaker 2: that it's going to all be okay, because sooner or

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Speaker 2: later it won't be. And when when it goes wrong,

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Speaker 2: it gets ugly real quick. You know, it's super important

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Speaker 2: to have the right advice as well, like the right

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Speaker 2: people supporting you. You're never going to know everything about

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Speaker 2: every topic. It doesn't matter whether you're talking financial risk

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Speaker 2: or technology risk or anything else. You know, you need

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Speaker 2: to have the right advisors, so you know, find find

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Speaker 2: someone you trust and that can give you good advice

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Speaker 2: on it. But yeah, especially small business owners, often I

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Speaker 2: think that the tools that they use, the technology tools

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Speaker 2: that they use, will protect them, but it's not always

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Speaker 2: the case. Often the default settings on some of these

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Speaker 2: tools leave you exposed or unduly exposed to extra risk.

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Speaker 2: So you know, like it's it's not those those providers

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Speaker 2: of that technology, it's not not always there. You know

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Speaker 2: there you know, you know, they're prerogative to actually create

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Speaker 2: it as secure as possible for you for the way

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Speaker 2: you use it. So it's important to actually make sure

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Speaker 2: you set these things up right.

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Speaker 1: And that's why you get someone like you to get

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Speaker 1: that advice from. We don't have to know everything, and

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Speaker 1: we might not have the time, that the money, or

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Speaker 1: even the passion to learn it or go and study

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Speaker 1: a degree in it. So you look for people around

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Speaker 1: you that you can bring into your business, like Embraced Tech,

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Speaker 1: which I've been lucky to know that you exist.

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Speaker 3: We're putting that on LinkedIn.

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Speaker 1: I think we're looking on LinkedIn, and you know, people

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Speaker 1: started emailing or referring business. So for mob, especially mob

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Speaker 1: that are going into business, LinkedIn is a really good

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Speaker 1: tool networking, advertising, building a community. You know, there's already

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Speaker 1: blackfellows and we grow up in our community. But surrounding

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Speaker 1: yourself with people in business and entrepreneurial thinkers and change

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Speaker 1: makers really does kind of not set you up, but

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Speaker 1: the inspiration you get inspired and you get motivated and

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Speaker 1: you start thinking, oh, look what they're doing. So having

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Speaker 1: opportunities to engage with other business owners, I would say,

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Speaker 1: especially in the Indigenous business community, has kept me.

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Speaker 3: Passionate.

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Speaker 1: Knowing that they're doing deadly things or knowing that they're

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Speaker 1: now using you and I can refer business. It's all

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Speaker 1: about how do we support each other, especially within the

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Speaker 1: culture that we've grown up in. And I want to

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Speaker 1: add to the culture, our culture. What keeps you connected

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Speaker 1: to your culture whilst running a business.

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Speaker 2: Yeah, you know, like I was lucky growing up. My

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Speaker 2: mum was the CEO of the local land council, so

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Speaker 2: I got to hang out there after school and they

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Speaker 2: were my first it support customer, second art support customers,

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Speaker 2: the local ams. So you know, I've been sort of

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Speaker 2: doing that it support for mob for a long long time.

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Speaker 2: But just hanging out in those spaces and you know,

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Speaker 2: Arnie's and uncles coming in to pay their rant or

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Speaker 2: to come in for meetings and all the rest of that,

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Speaker 2: and just having those ad hockey arms, you know, and

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Speaker 2: just you know, learning about everything, you know, just even

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Speaker 2: their life, you know, and all what's the struggle they're having,

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Speaker 2: the successes they have, and you know, it's it's that's

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Speaker 2: you know what has really connected me to culture. And

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Speaker 2: that didn't happen in my country. That was in down

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Speaker 2: in Grafton, and so it was it wasn't in my

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Speaker 2: country but it was it still gave me a strong

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Speaker 2: connection to you know, to the lovely people down there

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Speaker 2: and the people that my mum still works with today.

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Speaker 3: Can you be then part of that community.

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Speaker 2: Yeah, that's right exactly. And so you know, a lot

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Speaker 2: of strong ties in because of that. And I guess

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Speaker 2: my mum's always kept me grounded to community. You know,

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Speaker 2: she still is getting me dragged me all around the

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Speaker 2: countryside helping her do it work for different communities. I've

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Speaker 2: been out at the Jabbulin community helping them set up

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Speaker 2: a WiFi out there, free community WiFi for them all

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Speaker 2: out there. So so yeah, it's you know, that's that's

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Speaker 2: that's a good piece. It was interesting like moving up

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Speaker 2: to the Sunshine Coase because you know, I just lived

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Speaker 2: in Grafton and had good connections to me there. Moved

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Speaker 2: up to the Sunshine Coast and part of this transition

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Speaker 2: for me going back to working for MOB was to

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Speaker 2: get more involved in community and be more involved with

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Speaker 2: MOB because I lost it going to the Sunshine Coasts.

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Speaker 2: For all it's for all good things. On the Sunshine Coast,

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Speaker 2: it's a white, affluent bubble and and my kids were

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Speaker 2: growing up in that and didn't have that connection. And

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Speaker 2: as they, as my kids started getting older, I realized

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Speaker 2: I'd sort of taken that away from them, or not

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Speaker 2: given that opportunity that you know, that same opportunity that

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Speaker 2: I had. And so I wanted to demonstrate that to

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Speaker 2: my kids and actually show them that, you know, we

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Speaker 2: all should be doing as you know, as mob. You know,

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Speaker 2: we all have a responsibility to actually keep involved in

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Speaker 2: community and keep supporting and uplifting each other and making

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Speaker 2: sure that our culture stays strong.

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Speaker 3: And are your kids involved in the business.

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Speaker 2: Yeah, they are, Yeah, yeah, of course, you know, it's

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Speaker 2: always a fairly business, isn't it, you know. And so

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Speaker 2: I've got my oldest son's nineteen now, and so he's

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Speaker 2: helping out quite a bit. And even my daughter, you know,

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Speaker 2: she helps out as well. So yeah, you know, and

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Speaker 2: even you know, my son he's you know, he was

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Speaker 2: the ended up being the Indigenous leader of his school.

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Speaker 2: He's learned heaps of language, which I'm really proud of,

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Speaker 2: and you know, talks, you know, as fluently as you

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Speaker 2: can when you've sort of lost language, like you know,

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Speaker 2: our mob has. And so but yeah, it's really nice

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Speaker 2: to sort of see that I've been able to reverse

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Speaker 2: that trend and give that opportunity for my kids to

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Speaker 2: sort of come back into culture as well.

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Speaker 1: And what messages or ye messages of strength would you

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Speaker 1: pass on to people that are listening to this yarn

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Speaker 1: about being in business and positive messages? What would you

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Speaker 1: what would you share?

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Speaker 2: Yeah, I reckon, I think it's really empowering, you know,

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Speaker 2: like it's it's gives you the freedom to make the

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Speaker 2: choices you want to make about your life. You know,

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Speaker 2: I spent I've spent quite a lot of time, you know,

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Speaker 2: chasing different careers and trying to find jobs that I wanted,

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Speaker 2: and I'm thinking, you know, I wanted a better job

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Speaker 2: than I had. And the reality is is if you

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Speaker 2: build your own business, you can build the job that

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Speaker 2: you want. You can actually create the job that you want,

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Speaker 2: and you get the work that you want. You know,

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Speaker 2: and you can do that. You know, you get to

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Speaker 2: choose who you work for. You know, you don't have

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Speaker 2: to be you know, making more money for some big

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Speaker 2: fat cut in the corporate office somewhere. You can actually

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Speaker 2: be like me and be just working for mob. You know,

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Speaker 2: if that's the choice you want to make, you can

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Speaker 2: do it. If you want to do something else, you

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Speaker 2: can do it too, you know, and there's just the

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Speaker 2: opportunities are limitless. And you know, one of the beautiful

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Speaker 2: things about Australia is we do have that opportunity to

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Speaker 2: start businesses and you know, do whatever we like with that.

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Speaker 1: Well, participate in the economy right and start looking at.

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Speaker 3: Creating intergenerational wealth.

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Speaker 1: And these are kind of words and topics that a

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Speaker 1: lot of mob have never heard before, Like what does

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Speaker 1: that mean? Creating into generational wealth? You know, setting up

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Speaker 1: the next generation to be able to participate in the

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Speaker 1: economy and not struggling as much or not having they'll

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Speaker 1: still have challenges.

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Speaker 3: It's got to be easy. What's some of your.

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Speaker 1: Key lessons and reflections about your journey so far in business.

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Speaker 2: I think one of the things that I kind of

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Speaker 2: always try and ground myself with is that, and it

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Speaker 2: might be because I'm just a bit cynical about the

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Speaker 2: whole capitalism thing. Is about this not having to go

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Speaker 2: at the speed that society expects you to go out

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Speaker 2: with your business. You know, like you get to set

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Speaker 2: the pace. You don't have to grow at a million

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Speaker 2: miles an hour. You don't have to you know, quickly,

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Speaker 2: put on staff, quickly, get customers quickly, quickly, quickly make

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Speaker 2: more money. You know, I think it's important to stay

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Speaker 2: a little bit more grounded to that, a little bit

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Speaker 2: true to our people and you know, and you know,

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Speaker 2: working together with country. You know, capitalism that doesn't necessarily

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Speaker 2: work well supporting country. We know that, it's so obvious

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Speaker 2: when we look around the world today. So I think,

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Speaker 2: you know, not necessarily getting you know, worked into this

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Speaker 2: hype cycle of having to grow and grow really fast

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Speaker 2: and letting it, letting it go at a pace that

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Speaker 2: suits you and your business and and yeah, and just

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Speaker 2: and letting it grow a little bit more organically deadly.

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Speaker 3: And there's a lot of mob in tech already.

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Speaker 1: Is there any other businesses that you'd love to give

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Speaker 1: a shout out to, or any other deadly young people

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Speaker 1: that you can see that are coming through the ranks,

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Speaker 1: or even to some of the deadly businesses that you support,

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Speaker 1: who are they like Let some of our listeners know

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Speaker 1: who they can potentially go and engage with and build

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Speaker 1: those relationships and keep supporting the growth of the indigenous

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Speaker 1: business sector here in Australia.

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Speaker 2: Yeah, yeah, obviously get to work with you guys, which

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Speaker 2: is awesome. But I you know, I think one of

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Speaker 2: the real passionate places that I get to do work

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Speaker 2: in is is some of these organizations around Australia that

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Speaker 2: are helping to grow the indigenous business sector. So earlier

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Speaker 2: on today I was over at q IBN, which is

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Speaker 2: cool seeing that finally, you know, building up again.

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Speaker 3: The Queensland and Business Network. Yeah.

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Speaker 2: Cool, seeing those guys building a building that back up.

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Speaker 2: I work a lot with Tramby College down in Sydney.

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Speaker 3: Which I was there yesterday.

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Speaker 2: Yeah, yesterday and got to meet my staff, remember Grant. Yeah,

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Speaker 2: and so you know work and then also Impact North

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Speaker 2: up in Darwin. You know, some of these organizations are

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Speaker 2: really helping bubble up these indigenous businesses and giving them

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Speaker 2: opportunities to actually you know, learn about running a business

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Speaker 2: and avoid making some of the mistakes and avoid some

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Speaker 2: of the pitfalls that happened to a lot of us,

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Speaker 2: and just giving us a safe space to come together

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Speaker 2: and work and collaborate, which I think is really fantastic.

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Speaker 3: Yeah.

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Speaker 1: Look, Rory, why are you here while I've got you

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Speaker 1: on my show putting my black card hat on my

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Speaker 1: black magic woman hat.

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Speaker 3: I just want to say thank.

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Speaker 1: You because the very first time running a business and

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Speaker 1: thirteen years into business, we decided to take a leap

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Speaker 1: of faith into the online world of developing an e learn,

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Speaker 1: which you know, I didn't realize how big a project

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Speaker 1: like that would be and the right platform. So you

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Speaker 1: supported us and made sure that we did have the

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Speaker 1: right platform to be able to put the black Cart

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Speaker 1: online modules or the black Cat e learn online. And

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Speaker 1: without your advice and support, I don't know whether or

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Speaker 1: not we would have launched the e learn, or whether

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Speaker 1: or not we would have had the right platform that

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Speaker 1: would be suitable to all of our clients. So it's

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Speaker 1: only a month into launching it and so far, so good.

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Speaker 1: But all the little tech things in the background and

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Speaker 1: behind the scene, You've been amazing with up skilling our staff,

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Speaker 1: my producer Clint, which is also black Card, everything.

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Speaker 3: Behind the scenes.

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Speaker 1: You know, Clint's been able to learn from you as well,

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Speaker 1: and I've been able to learn a little bit.

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Speaker 3: And I'm more I'm just so much.

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Speaker 1: More interested and curious in trying to understand this foreign

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Speaker 1: world which is tech and it and online. It's something

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Speaker 1: I've never been really interested in, but now that I

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Speaker 1: do have a product online.

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Speaker 3: I keep thinking now of what else.

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Speaker 1: Can I do and launching an app maybe and getting

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Speaker 1: into understanding how you can pivot your business model, how

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Speaker 1: you can create other revenue streams. So I think that's

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Speaker 1: important just for other mobs that are listening and to

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Speaker 1: non averisal people that I listened to this yarn as well.

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Speaker 1: You might be in this position where you know you

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Speaker 1: have to look at other ways to bring money in

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Speaker 1: to keep your business going. So going online was keeping

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Speaker 1: up with my competitors, but also meeting and demand.

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Speaker 3: So a lot of our clients are asking do you

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Speaker 3: have an e learn? Do you have a module online?

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Speaker 3: I'm like, no, cost too much money.

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Speaker 1: But with the right advice and the right people like

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Speaker 1: yourself supporting us, I reckon we've saved a lot of money.

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Speaker 1: So thank you for being a big part in the

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Speaker 1: back ground and in the early days for helping the

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Speaker 1: black Card e learn launch. And our first big client

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Speaker 1: was NRMA, which is crazy, so big shout out to NRMA.

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Speaker 1: Can't thank you enough for the opportunity to amplify first

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Speaker 1: nations voices that are also business owners and entrepreneurs. So

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Speaker 1: on that note, Rory, I just want to say thank

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Speaker 1: you for making the time to come up to beautiful

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Speaker 1: Ynga Aturable Lands, share your story about the amazing work

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Speaker 1: that you're doing and the business that you've built Embrace Tech,

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Speaker 1: and I look forward to the work that we continue

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Speaker 1: to do into the future.

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Speaker 2: So thank you, thank you. It's absolute privilege to be

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Speaker 2: here and have a you on with you about this

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00:21:51,031 --> 00:21:54,591
Speaker 2: and hopefully share some knowledge that other people can take

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Speaker 2: and run with and hopefully create some more black businesses

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Speaker 2: because we know how important they are. You know, really

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Speaker 2: serve such a pivotal place in our community. So thanks

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Speaker 2: for having.

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Speaker 3: Too Deadly Look.

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Speaker 1: I just want to say to everyone listening, I know

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Speaker 1: that you've enjoyed this Deadly Yard because I have, and

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Speaker 1: I hope I get to have you back and listen

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Speaker 1: to another episode or the Black Magic Woman later on.

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Speaker 3: Until next time, By for now.

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Speaker 1: If you'd like any more info on today's guest, please

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Speaker 1: visit our show notes in the episode description. A big

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Speaker 1: shout out to all you Deadly Mob and allies who

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Speaker 1: continue to listen, watch, and support our podcast.

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Speaker 3: Your feedback means the world. You can rate and review.

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00:22:37,151 --> 00:22:40,151
Speaker 1: The podcast on Apple and Spotify, or even head to

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00:22:40,191 --> 00:22:43,111
Speaker 1: our socials and YouTube channel and drop us a line

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Speaker 1: we'd love to hear from you. The Black Magic Woman

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Speaker 1: podcast is produced by Clint Curtis