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Speaker 1: My name is Tatasha Bamblet. I'm a proud First Nations

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Speaker 1: woman and I'm here to acknowledge country t glennyan Ganya, Niana,

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Speaker 1: Kaka yah Ya bin Ahaka Nian our gay In Nimbina,

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Speaker 1: yakarum jar Dominyamka Domaga Ithawakawaman, damon imlan Bumba bang Gadabomba

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Speaker 1: in and now in wakah ghana on yak rum jar Watnadaa. Hello,

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Speaker 1: beautiful friends, we gather on the lands of the Aboriginal people.

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Speaker 1: We thank acknowledge and respect the Abiginal people's land that

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Speaker 1: we're gathering on today. Take pleasure in all the land

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Speaker 1: and respect all that you see. She's on the Money

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Speaker 1: podcast acknowledges culture, country, community and connections, bringing you the tools,

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Speaker 1: knowledge and resources for you to thrive.

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Speaker 2: She's on the Money. She's on the Money. Hello and

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Speaker 2: welcome to She's on the Money, the podcast where we

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Speaker 2: share real life lessons behind starting, growing, and thriving in

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Speaker 2: your own business. I'm your host, Victoria Devine and Today's

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Speaker 2: Business Diaries guest is someone you've definitely seen on your feed.

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Speaker 2: Sammy Robinson launched her career on YouTube in twenty sixteen

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Speaker 2: and quickly became one of Australia's most recognizable creators, known

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Speaker 2: for her effortless style, down to earth energy and a

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Speaker 2: following of over one point six million fans around the world.

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Speaker 2: She's worked with brands like Maybelene, Fandy, Skims and tysl,

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Speaker 2: traveled the world creating content, and then backed herself to

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Speaker 2: launch her own label. In twenty twenty, she founded one Mile,

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Speaker 2: a fashion brand loved for its relaxed luxury vibe, worn

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Speaker 2: by the likes of Kendall Jenna and Kai Jerber, and

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Speaker 2: now home to two Sydney boutiques and a runway moment

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Speaker 2: at Australian Fashion Week. She's built all of this without

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Speaker 2: outside investors, taught herself everything from scratch, and created a

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Speaker 2: brand her community genuinely loves. Sammy Robinson. Welcome to She's

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Speaker 2: on the Money. Thank you so much. That was such

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Speaker 2: a nice introduction. I feel like it sucks when people

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Speaker 2: just cut and paste a bio that they've found online.

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Speaker 2: So I do try to like write our own and

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Speaker 2: make sure it's like that what it is beautiful.

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Speaker 3: Wow, I feel very on it. And that's just really nice,

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Speaker 3: like a really nice recuff.

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Speaker 2: And you'll send it to you can use. I always

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Speaker 2: I worked on it because I was like, oh my goodness,

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Speaker 2: she might she might not like it. But I'm genuinely

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Speaker 2: so excited to talk to you as a now thirty

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Speaker 2: year old or thirty something. You're old, let's go there.

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Speaker 2: I feel like watching you on YouTube back in twenty

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Speaker 2: sixteen and grow into what you've done, it's just cool,

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Speaker 2: like seeing your favorite people thrive and then create their

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Speaker 2: own brands. I'm like, this woman is smart. Like it's

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Speaker 2: so cool, because I mean, so many people do YouTube

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Speaker 2: and just don't make the most of it or don't

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Speaker 2: see it as the opportunity that you have. And I

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Speaker 2: just I go, oh my goodness, like I'm so excited

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Speaker 2: to share this with my community because it's it's just

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Speaker 2: very cool. Sammy, thank you so much.

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Speaker 3: Yeah, it's definitely been a journey, and I feel like

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Speaker 3: I always say this, but I very rarely stop to

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Speaker 3: just take a moment and appreciate sort of like the

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Speaker 3: journey that we've been on and starting from a YouTuber

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Speaker 3: and now sort of trying to transform into being known

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Speaker 3: as a business woman. It's it's an interesting transition. So

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Speaker 3: I'm really excited to be on this podcast, and I

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Speaker 3: feel very excited.

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Speaker 2: Yeah, let's go all the way back to the start

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Speaker 2: of this journey. You wanted to do YouTube? What made

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Speaker 2: you press upload on your very first video? It's so funny.

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Speaker 3: I get asked this all the time, and I feel

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Speaker 3: like my memory is just starting to fail me as

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Speaker 3: I get older, because I think it was just blissful

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Speaker 3: ignorance or just I don't know.

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Speaker 2: Just the youth in me.

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Speaker 3: I just thought I must have watched a bit of YouTube,

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Speaker 3: and I remember watching Clone Rellow and Lauren Curtis and

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Speaker 3: starting to enjoy makeup tutorials. Y. Yeah, but I didn't

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Speaker 3: want to very I would say, I didn't watch it

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Speaker 3: a lot before I decided to upload my own, So

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Speaker 3: it wasn't like a big moment.

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Speaker 2: Yeah. I just remember taking my brother's camera. Yeah, and

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Speaker 2: it was. It really was. And I do think as well.

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Speaker 3: At the time, Instagram was starting to take off, and

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Speaker 3: not that I had many followers.

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Speaker 2: It was more just my friends.

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Speaker 3: Would ask me whatlipline are you wearing?

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Speaker 2: What lipstick? Assette or mac velvet ten? Like fun. It was.

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Speaker 3: It was fun and with all my you know, my babysitters,

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Speaker 3: and my neighbors. I would just do make up all

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Speaker 3: the time every chance I could get. So I was like,

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Speaker 3: oh my god, these girls are doing tutorials on YouTube.

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Speaker 2: I must do this.

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Speaker 3: So I just took my brother's camera, put it on

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Speaker 3: a stack of books, uploaded my firstbody wants to about

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Speaker 3: velvet Teddy and myth.

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Speaker 2: Yes they do. I don't think myth should be legal anymore.

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Speaker 2: Like that's a different story, I know.

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Speaker 3: Right, And so it is is funny looking back at it,

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Speaker 3: because I do. I wonder whether now you know, with

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Speaker 3: who I am now, whether I would have press played,

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Speaker 3: because I look at my self is such a different

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Speaker 3: person back then. But I'm so glad I did changed

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Speaker 3: me forever.

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Speaker 2: I feel like you have to live in a state

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Speaker 2: and naivity sometimes to start something relatively big, because if

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Speaker 2: someone had sat you down and been like, okay, Sammy,

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Speaker 2: so actually uploading a video is going to be really

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Speaker 2: impactful in your life, you would have been like, hold up,

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Speaker 2: maybe I don't want this. So sometimes just seeing what

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Speaker 2: happens is the best way to go about.

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Speaker 3: Really, I think jumping in into the deep end, especially

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Speaker 3: when you're young and taking risks. When you're young, you

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Speaker 3: have time.

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Speaker 4: Do it?

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Speaker 2: Absolutely? Yeah, I feel like you have gained such a

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Speaker 2: loyal following, but it's because you resonate with them. Why

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Speaker 2: do you think that is? Like, why do you think

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Speaker 2: you're able to connect in with your audience so well?

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Speaker 2: You know, I get asked that again all the time, and.

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Speaker 3: It's really bad, but I'm not well, I want to know,

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Speaker 3: and it's not and not not that it's a consistent

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Speaker 3: question in that regard. More just people today that are

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Speaker 3: trying to start social media always wonder sort of like

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Speaker 3: what it takes to crack the code to become successful

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Speaker 3: on social media. And I think it's a combination of

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Speaker 3: a couple of things. I started early on enough that

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Speaker 3: I was one of few that were doing it, so

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Speaker 3: it wasn't oversaturated at the time. I think that my

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Speaker 3: audience got to grow up with me, so I feel

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Speaker 3: like I sort of became a sister, a big sister

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Speaker 3: to a lot of them. And it's just really about consistency,

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Speaker 3: like bringing people along on the journey of your life,

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Speaker 3: whatever that may be, whether it's boys or whether it's business,

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Speaker 3: or whether it's fitness, food, health, makeup. I just brought

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Speaker 3: them along on every journey. I really didn't pigeonhole myself

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Speaker 3: from the beginning. So I think it was just having

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Speaker 3: a nice combination of everything that people resonated with in

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Speaker 3: some way or another. And yeah, they've just grown up

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Speaker 3: with me since, and I think that they've just followed

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Speaker 3: me along as I've grown up.

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Speaker 2: It's been very organic, I would say. And I think

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Speaker 2: a lot of people looking into it now like oh,

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Speaker 2: you just get some brand collabse or you start just

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Speaker 2: posting about it. But I think that there's this extra

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Speaker 2: layer that people forget of authenticity and just sharing what

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Speaker 2: you're doing on your journey that resonates with people, and

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Speaker 2: how a lot of your audience have probably been on

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Speaker 2: a lot of the journey with you totally, so they

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Speaker 2: are wanting to know about your lipliner and stuff because

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Speaker 2: it's like, oh, I love signing, I want to know

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Speaker 2: what she's up to, like catching up with an old friend. Totally.

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Speaker 3: I think, Yeah, I agree, And I think there is

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Speaker 3: room for those scripted, really beautiful aesthetic videos. I watch

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Speaker 3: a lot of them, like I watch cooking videos on

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Speaker 3: TikTok now and people's health journeys, and those loads decline.

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Speaker 2: You know, got to get a little bit. Yeah, really enjoyed.

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Speaker 3: I enjoy watching those as well. But I think that

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Speaker 3: there's just I've never been that aesthetic. Oh I want

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Speaker 3: to watch the aesthetic. I'm not aesthetic. I'm I want

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Speaker 3: to watch it exactly. And so there's room for both.

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Speaker 3: And I think there's room for everyone. And you know,

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Speaker 3: people resonate with multiple kinds of content styles, and so

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Speaker 3: I'm just lucky that my sort of logging style, I

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Speaker 3: think it would be YouTube as well. That's a big

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Speaker 3: part of it because you have so much. You have

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Speaker 3: the minutes, I guess where that they can it's not

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Speaker 3: crammed into sixty seconds. Yeah, YouTube short.

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Speaker 2: And I think that, you know, luckily, when starting YouTube,

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Speaker 2: people loved long form content. I do feel like that's

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Speaker 2: coming back around, Like I've seeing creators going back to

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Speaker 2: do you guys want long form content? I'm thinking, do

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Speaker 2: you know what? I want to do my makeup in

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Speaker 2: the bathroom and have my phone on a piece of

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Speaker 2: long form content to consume while I'm getting ready for work.

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Speaker 2: And I think I remember that when I was sixteen

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Speaker 2: and loving you. Sorry, I want that back.

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Speaker 3: I know I'm the same, and I think TikTok, I

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Speaker 3: do definitely doom scroll occasionally, but I find it makes

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Speaker 3: me almost dizzy, get a bit of vertigo. Like I

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Speaker 3: think when you're constantly watching and consuming really short form content,

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Speaker 3: it can just really it sets off my insomnia. I

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Speaker 3: have insomnia, so if I'm doing that before bed, it's

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Speaker 3: really disturbing to sort of my arcadian rhythm, circadian rhythm,

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Speaker 3: circadian rhythm. But I enjoy just putting someone's log on

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Speaker 3: for ten minutes, whether it's a recipe, whether it's whatever

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Speaker 3: I'm watching, even podcasts, and it just feels far more relaxing.

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Speaker 2: Now, Yeah, I love it so fun. You've had so

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Speaker 2: many impressive collaborations and like that is so impressive, But

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Speaker 2: what has been your favorite and why? Oh that's so

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Speaker 2: hard because I love so many of the brands that

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Speaker 2: I've worked with, but you always have a sweet and

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Speaker 2: you know why. Whenever I ask people this, it's often like, not, oh,

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Speaker 2: this was the biggest one of my life, Like, you know,

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Speaker 2: working with Skims, working with yself cool, but like and

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Speaker 2: there's a reason that you're like, oh, the team was

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Speaker 2: so nice, or oh I used it when I was twelve,

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Speaker 2: Like there's always a total story behind it.

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Speaker 3: Yeah, And I think, I mean, it probably comes with

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Speaker 3: no sur price. For me, It's Mac, I would say,

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Speaker 3: is I've done so many trips with them, I've done

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Speaker 3: product collaborations with them. They literally are what kickstarted my

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Speaker 3: entire career with Albert Teddy. That's the one thing that

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Speaker 3: I think that that's one product that I think.

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Speaker 2: I mean color, Yeah, like.

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Speaker 3: I'm literally wearing it today. I know, I'm literally wearing

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Speaker 3: it today. And so I think Mac for me is

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Speaker 3: just it's become a bit of a family brand for me,

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Speaker 3: Like I really really.

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Speaker 2: Feels like home. It's nostalgic. It does.

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Speaker 3: Yeah, and it's just still to this day, just incredible products.

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Speaker 3: It stays so relevant. They don't really have to do anything.

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Speaker 2: They just change their packaging recently. Yeah, and I mean

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Speaker 2: it's nice, but like sorry, I love the nostalgia. I know,

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Speaker 2: like I'm sorry, guys, yeah, what are you doing? I

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Speaker 2: am such a fan of their products, and like back

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Speaker 2: in the day, I remember watching all of my favorite

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Speaker 2: YouTubers and I think I owned every single map paint

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Speaker 2: pot and.

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Speaker 3: Like I was, yeah the paint Pot's like girl, what

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Speaker 3: are you doing anyway? Now we've grown up?

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Speaker 2: I do I do like a normal eyeshadow color, and

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Speaker 2: I'm not too cake, but I feel like it is

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Speaker 2: such a nostalgic brand. I adore that. Talk to me

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Speaker 2: about your brand though, Yes, at what point did you go,

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Speaker 2: you know what? I actually would love to start my

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Speaker 2: own brand, and what led you down that pathway? Because

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Speaker 2: like it would have made sense to go down the

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Speaker 2: pathway of makeup r Yeah, and you didn't.

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Speaker 3: Yes, yeah, no, you know, I did a collaboration with

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Speaker 3: another brand where I was really heavily involved in the

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Speaker 3: process of the just in process, which is funny now

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Speaker 3: that that's the reason that made me start a brand,

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Speaker 3: because you don't then realize the logistics that go on

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Speaker 3: in the back end.

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Speaker 2: So I know, you've got to live in a state

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Speaker 2: of television, total state of delusion. I was like, designing

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Speaker 2: is so much fun. I think this is my passion.

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Speaker 2: I'm going to do it so easy, and I can

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Speaker 2: just make sales. It sells out so easy. Yeah, and

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Speaker 2: that's why we all do it. Yeah, yeah, exactly.

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Speaker 3: It's always I always say it's better to start a

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Speaker 3: business with total delusion, because you do start with passion

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Speaker 3: and then you quickly realize whether it's made for you

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Speaker 3: and you know that's why some people succeed others don't.

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Speaker 3: But I think you are also born with an entrepreneurship

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Speaker 3: sort of mindset. There's a little bit.

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Speaker 2: Of I think that that is so important. I speak

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Speaker 2: about it all the time, like if I had laid

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Speaker 2: out for you, Hey, Sammy, so yeah, design's really cool,

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Speaker 2: but here's what logistics look like, or so this is

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Speaker 2: how much shipping's going to be. Also, do you want

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Speaker 2: to talk about shipping insurance? Do you want to talk

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Speaker 2: about like what happens if they cut it wrong? Like

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Speaker 2: how much that's going to cost you? I think it

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Speaker 2: would scare you off. And it's so almost better to

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Speaker 2: kind of operate in the dark. And that can be

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Speaker 2: terrible business advice because I'm a money person, Sammy, I'm

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Speaker 2: going to sit down and be like, so if you

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Speaker 2: just operating about it'll be fine, terrible. I'm like, you

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Speaker 2: know everything before you go in. But also, every successful

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Speaker 2: business owner I speak to, we're all just a little bit,

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Speaker 2: a little bit crazy. There's a screw loose a little bit.

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Speaker 3: But I think as well, like they're in saying that,

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Speaker 3: I do agree with that you've got to enter into

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Speaker 3: a bit of delusion. At the same time, I did

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Speaker 3: do a lot of preparation and a lot of work

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Speaker 3: and a lot of research before starting, because I had

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Speaker 3: the platform, so I couldn't take the risk of opening, oh,

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Speaker 3: you know, starting a brand or starting a business that

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Speaker 3: didn't have every you know, tea crossed and it needed

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Speaker 3: to have. I probably set my business up the operation

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Speaker 3: side of it to a point that was probably a

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Speaker 3: little bit larger than it needed to be. But I'm

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Speaker 3: glad that I did because it meant that I was

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Speaker 3: able to scale quite quickly and it wasn't just a

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Speaker 3: you know, launch one little capsule collection and then a

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Speaker 3: year later because I've forgotten that six months yeah, production

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Speaker 3: lead times. And I think the best thing I ever

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Speaker 3: did for my brand was set it up really well

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Speaker 3: from the beginning and do as much research and preparation

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Speaker 3: as possible.

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Speaker 2: Did you do that, Like, how did you go, Oh, operationally,

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Speaker 2: I need to do this, because you do see it. Unfortunately,

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Speaker 2: sometimes when influencers launch a brand and maybe they bid

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Speaker 2: off more than they can chew and you're just hearing

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Speaker 2: about not being able to fulfill orders or whatever. You hear,

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Speaker 2: how did you go, this is going to be really

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Speaker 2: important as opposed to nailing the product or nailing the marketing,

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Speaker 2: which I think so many of us get carried away with.

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Speaker 3: Yeah, I think I Well, like I've mentioned before, I'm

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Speaker 3: lucky that I had. My dad was very good in business,

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Speaker 3: so he comes from very large scale business operations. So

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Speaker 3: I knew I wasn't going to replicate any of his

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Speaker 3: models because he was dealing with hundreds of employees versus

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Speaker 3: under starting no yeah, no, thanks to girl, just a girl,

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Speaker 3: and it was just me and my one team member

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Speaker 3: at the time. Even us sort of figuring out who

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Speaker 3: played what role was a bit challenging at the beginning

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Speaker 3: because you kind of do do everything at the beginning.

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Speaker 3: But I just knew with having such a large audience

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Speaker 3: and knowing the sort of weight of the social media

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Speaker 3: marketing landscape, I knew that I could sell a lot

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Speaker 3: of products. So I did purchase a lot of product.

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Speaker 2: To begin with.

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Speaker 3: And there was just no there was no point in

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Speaker 3: investing such a large amount in the beginning if I

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Speaker 3: didn't have every single aspect of the business set up correctly.

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Speaker 3: That's where that was three pl the website. Make sure

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Speaker 3: you invest well. For me, I had to invest in

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Speaker 3: making sure the website ran smoothly, if there was a

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Speaker 3: lot of traffic on the website, making sure we've just

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Speaker 3: crashed on the first day, crashed on the first day.

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Speaker 3: I wasn't going to risk having to fulfill and pick

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Speaker 3: and back orders myself.

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Speaker 2: I wanted a three pl that was able to do that.

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Speaker 3: I knew what they were doing, because there's only recently

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Speaker 3: that I've either learned what three PM was and a genius. Yeah,

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Speaker 3: it's genious because that's what they're good at. You pay

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Speaker 3: people to do what they're good at. There's no point

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Speaker 3: trying to do it yourself, especially with the volumes that

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Speaker 3: I ordered. You were like, I am not sitting Yeah,

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Speaker 3: I'm not sitting in my back room working orders and

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Speaker 3: printing labels at three am.

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Speaker 2: That's not my journey.

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Speaker 3: And then that then leads to, you know, delayed shipping

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Speaker 3: times for customers because all of a sudden, it's you

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Speaker 3: and your family that are packing orders. It's going to

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Speaker 3: take two weeks for it to go out. You're getting

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Speaker 3: email's customer services piling up. It's just not it was

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Speaker 3: never going to be. It was never going to be me.

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Speaker 2: No, that's just not my journey.

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Speaker 3: It wasn't the journey, and I just I just like

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Speaker 3: I said, I knew by starting the business it was

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Speaker 3: a massive risk. I think I was twenty two at

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Speaker 3: the time, but I had saved over four years, and

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Speaker 3: I was it was either going down the route of

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Speaker 3: a mortgage or it was going down the route of

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Speaker 3: a business. And I got to the point where I

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Speaker 3: think I had already done social media for about four

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Speaker 3: to five years at that point, and I just not

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Speaker 3: that I was getting sick of sick of it. I

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Speaker 3: think I just wanted more off from it.

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Speaker 2: And I feel like you've got ownership. Yeah, the products

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Speaker 2: that you're talking about every day, they're not yours.

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Speaker 3: Yeah, exactly, and you can see the potential with marketing

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Speaker 3: other brands. But equally, I knew by the time I

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Speaker 3: was going to get to twenty five thirty, I wasn't

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Speaker 3: going to want to take photos of my face. And

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Speaker 3: that was predominantly what it was because, like you said,

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Speaker 3: I started in beauty. So but it's really damaging for

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Speaker 3: a young girl just to constantly look at videos and

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Speaker 3: photos of yourself and constantly have to go out and

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Speaker 3: that's solely what your job is. And I just wanted

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Speaker 3: more I wanted to be able to just get up

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Speaker 3: in the morning and have a little bit more of

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Speaker 3: a purpose.

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Speaker 2: I never wanted to.

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Speaker 3: Stop, and I'm still grateful to this day that I

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Speaker 3: still get to do social media and I get to

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Speaker 3: do both. I would never I would never leave one

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Speaker 3: for the other, but it's so nice having collabor Yeah.

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Speaker 2: You mentioned that you saved for four years, and I

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Speaker 2: think something that's incredibly impressive about your businesses that you're

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Speaker 2: entirely self funded. Yeah, And I think that is so

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Speaker 2: important to point out because I think a lot of

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Speaker 2: the time people just assume, oh, you're influencer. Someone must

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Speaker 2: have approached you, someone must have said, we'll give you

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Speaker 2: this amount. But like, you've done this from scratch on

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Speaker 2: your own. How did it feel to kind of put

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Speaker 2: your own money where your mouth is? Like you said,

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Speaker 2: I could have gone down to roots, I could have

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Speaker 2: gone and got a mortgage Ictoria, or I could have

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Speaker 2: started a business. Yeah, I think it was. How does

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Speaker 2: that feel.

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Speaker 3: It was a lot of ego at the time as well,

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Speaker 3: because I was an influencer and no one took us

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Speaker 3: seriously at the time, and there was so much scrutiny

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Speaker 3: around it. I think for me, Like, if I look

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Speaker 3: back at it, I'm like, why didn't you get an

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Speaker 3: investor on board and give someone some equity to make

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Speaker 3: your life a bit easier.

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Speaker 2: But because I just I had.

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Speaker 3: Complete autonomy, complete control over every decision making process, and

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Speaker 3: I could do it completely how I wanted it. I

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Speaker 3: could set it up exactly how I wanted to set

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Speaker 3: up it up. And in the end that I find

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Speaker 3: one of my strengths is that I am a risk taker.

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Speaker 3: Strengths all weaknesses, but that's your strength. In the end,

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Speaker 3: I was able to then obviously build a business, take

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Speaker 3: that risk, put all my money that I had saved

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Speaker 3: from my entire career, you know, even all my casual

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Speaker 3: jobs leading up to it, and then because I opened

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Speaker 3: the business, I also was able to then a year

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Speaker 3: later get the mortgage too.

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Speaker 2: So you know, you take the risk.

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Speaker 3: Actually yeah, but it's you know, without taking that risk,

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Speaker 3: I probably would have entered into a mortgage, which was great,

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Speaker 3: but then that mortgage relied on just means to an

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Speaker 3: end every month and an income from social media, and

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Speaker 3: I would have felt like a slave to social media.

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Speaker 3: Whereas I got to start the business, I really was

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Speaker 3: able to throw my passion energy into something that I

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Speaker 3: loved and what I you know, was so proud to

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Speaker 3: create myself and therefore kind of was able to open

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Speaker 3: up the world opportunity to have both.

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Speaker 2: I mean you've said, look, I started with zero experience

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Speaker 2: and a little bit of delusion. And you've mentioned on

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Speaker 2: other podcasts I've listened to, you've always spoken about the

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Speaker 2: business advice that your dad gave you. What do you

403
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Speaker 2: reckon the best piece of advice your dad has given

404
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Speaker 2: you has been because it's never like what you expect

405
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Speaker 2: it to be. It's never do you know.

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Speaker 3: My whole life growing up, he would always just say,

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Speaker 3: in any circumstance, it was just it's very nike.

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Speaker 2: Actually now that to think about it is just do it. Yeah.

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Speaker 3: And I don't think like I don't in everything that

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Speaker 3: I do, I don't dwell. I'm not a procrastinator. I

411
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Speaker 3: don't you know, sit there and psych myself out on

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Speaker 3: certain things. I just get it done, Just get it done,

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Speaker 3: Just get it done. So having that attitude, especially when

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Speaker 3: you're a business owner, the CEO, you're the one that

415
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Speaker 3: has to make the decisions. You can't lean on anyone else.

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Speaker 3: You're the one and energetically. It is draining, but you

417
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Speaker 3: just have to get on with it and you have

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Speaker 3: to I guess, yeah, just do it, Just do it

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Speaker 3: like you said. But I think there's so many things

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Speaker 3: that I've learned from him. I was really lucky that obviously,

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Speaker 3: when you start social media, you're a sole trader, so

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Speaker 3: things like tax you don't you get all.

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Speaker 2: Of this income all of a sudden in your that's

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Speaker 2: overwhelming in your especially when you're young. You're like, hilly

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Speaker 2: glock them all. My twenty year old I'm like, oh

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Speaker 2: my god, I've got all this money. This is great.

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Speaker 2: Then I get hit with a tax bill, spend all

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Speaker 2: of it. What do you mean I don't have money

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Speaker 2: in my BA account anymore. So he was always give

430
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Speaker 2: that to you. You're sorry, sorry, come back next to you, and.

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Speaker 3: You just that you don't realize as a young person

432
00:20:07,520 --> 00:20:09,880
Speaker 3: that there's so many responsibilities once you start making money,

433
00:20:10,119 --> 00:20:12,479
Speaker 3: especially when you're not, you know, working for a company

434
00:20:12,520 --> 00:20:15,119
Speaker 3: that has all the structures set up for you. Payg

435
00:20:15,240 --> 00:20:18,400
Speaker 3: It's taken for you, like everything else is. It's automatic

436
00:20:18,480 --> 00:20:21,200
Speaker 3: within another company. But with you, you know, when you're

437
00:20:21,200 --> 00:20:24,159
Speaker 3: doing social media, you're all of a sudden exposed to

438
00:20:24,200 --> 00:20:28,639
Speaker 3: all of these amazing opportunities income even free products. He

439
00:20:28,920 --> 00:20:31,800
Speaker 3: was very pragmatic as soon as he's sort of such

440
00:20:31,880 --> 00:20:35,200
Speaker 3: sort of the way that it started moving. He started

441
00:20:35,200 --> 00:20:37,960
Speaker 3: teaching me from a very young age about you know, finances,

442
00:20:38,119 --> 00:20:41,960
Speaker 3: having a diversified portfolio, making sure your money is making money. Yeah,

443
00:20:42,240 --> 00:20:46,440
Speaker 3: he would speak your language, and you know, not just

444
00:20:47,160 --> 00:20:49,199
Speaker 3: being frivolous with it. What do you want, what's your

445
00:20:49,320 --> 00:20:51,760
Speaker 3: end goal? What's your ten year goal with this money?

446
00:20:51,880 --> 00:20:54,639
Speaker 3: And it was so then instrumental in starting a business

447
00:20:54,720 --> 00:20:58,080
Speaker 3: because obviously he knew that the ins and outs and

448
00:20:58,119 --> 00:21:01,520
Speaker 3: the operations of his business, but obviously he's never done

449
00:21:01,560 --> 00:21:04,080
Speaker 3: a small startup business as well. So it was really

450
00:21:04,160 --> 00:21:08,040
Speaker 3: fun to kind of almost do all the research myself

451
00:21:08,240 --> 00:21:11,280
Speaker 3: with Georgie, my general manager, and we start because we

452
00:21:11,320 --> 00:21:13,880
Speaker 3: started at the same time, started together and be able

453
00:21:13,920 --> 00:21:16,320
Speaker 3: to almost pitch to him, not that he had any involvement,

454
00:21:16,359 --> 00:21:18,400
Speaker 3: but pitch to him as someone that is a large

455
00:21:18,440 --> 00:21:20,480
Speaker 3: scale CEO, like what do you think of how I've

456
00:21:20,480 --> 00:21:24,159
Speaker 3: set up this business from operations like oh yeah, and

457
00:21:24,240 --> 00:21:26,040
Speaker 3: they don't believe it at the time, and I and

458
00:21:26,520 --> 00:21:30,040
Speaker 3: you've got to again have that confidence in yourself because

459
00:21:30,560 --> 00:21:32,800
Speaker 3: for me, I didn't know so many terms like P

460
00:21:32,880 --> 00:21:37,440
Speaker 3: and L, balance sheet, even three pl just so many

461
00:21:37,560 --> 00:21:38,200
Speaker 3: marketing terms.

462
00:21:38,200 --> 00:21:41,760
Speaker 2: There's so many terms at the time that people would.

463
00:21:41,600 --> 00:21:43,280
Speaker 3: When I would sit in meetings when I was setting

464
00:21:43,400 --> 00:21:46,080
Speaker 3: up that they would just speak to me as if

465
00:21:46,119 --> 00:21:47,720
Speaker 3: I would know and it was like another language, and

466
00:21:47,720 --> 00:21:49,240
Speaker 3: I would just be like, sorry, do you mind letting

467
00:21:49,600 --> 00:21:51,920
Speaker 3: I don't know what that means, and just ask silly

468
00:21:52,000 --> 00:21:54,480
Speaker 3: questions because there's no point moving through business in a

469
00:21:54,520 --> 00:21:56,400
Speaker 3: way where you're trying to just pretend you know what's

470
00:21:56,440 --> 00:21:59,000
Speaker 3: going on. You really have to understand every single element

471
00:21:59,080 --> 00:22:02,359
Speaker 3: of your business for it to succeed or you know,

472
00:22:02,840 --> 00:22:05,600
Speaker 3: for you to have complete control over every process. So

473
00:22:06,240 --> 00:22:07,639
Speaker 3: that's what I did with him. I would sit down,

474
00:22:07,640 --> 00:22:09,320
Speaker 3: I would do the research. I would sit down and

475
00:22:09,440 --> 00:22:11,760
Speaker 3: he it was a totally new world to him as

476
00:22:11,840 --> 00:22:14,920
Speaker 3: well at the time because social media. I had the

477
00:22:15,040 --> 00:22:18,200
Speaker 3: backing of social media, which meant I spent virtually zero

478
00:22:18,280 --> 00:22:21,760
Speaker 3: dollars on marketing, which is very rare, and so he

479
00:22:21,920 --> 00:22:24,560
Speaker 3: was fascinated by it as well. And I just yeah,

480
00:22:24,600 --> 00:22:26,639
Speaker 3: he's just been a really good role model. He's just

481
00:22:26,960 --> 00:22:28,720
Speaker 3: he's a very smart guy. So it's just easy to

482
00:22:28,800 --> 00:22:30,760
Speaker 3: have him to lean on. If anything, he didn't know

483
00:22:30,880 --> 00:22:34,080
Speaker 3: everything with small scale businesses. He knew a lot with

484
00:22:34,280 --> 00:22:36,639
Speaker 3: large scale but he also has just a world of

485
00:22:37,320 --> 00:22:40,560
Speaker 3: knowledge from a lifetime of working in companies as well,

486
00:22:40,640 --> 00:22:42,520
Speaker 3: And so it's just nice to be able just to

487
00:22:42,640 --> 00:22:45,440
Speaker 3: have that person to bounce off in the beginning and

488
00:22:45,520 --> 00:22:48,320
Speaker 3: even to this date. Now I'll be like, I want

489
00:22:48,320 --> 00:22:49,800
Speaker 3: to buy a new cash Should I finance it or

490
00:22:49,800 --> 00:22:50,399
Speaker 3: should buy it?

491
00:22:50,440 --> 00:22:52,280
Speaker 2: What should I? You know, what's the interest?

492
00:22:52,440 --> 00:22:56,000
Speaker 3: What's interesting versus should I be investing in a small

493
00:22:56,080 --> 00:22:58,280
Speaker 3: yield or just put all in my mortgage? Because offsets,

494
00:22:58,280 --> 00:23:01,200
Speaker 3: if it's five point six percent versus point you've.

495
00:23:00,920 --> 00:23:04,360
Speaker 2: Got those to call me. I'm really excited about them.

496
00:23:04,800 --> 00:23:07,280
Speaker 2: It sounds like your dad set you up with, like

497
00:23:07,400 --> 00:23:09,560
Speaker 2: I guess, a lot of warning for things that could

498
00:23:09,680 --> 00:23:12,480
Speaker 2: happen and what that might look like, which is beautiful.

499
00:23:12,840 --> 00:23:15,600
Speaker 2: What's something that nobody warned you about when it comes

500
00:23:15,640 --> 00:23:16,200
Speaker 2: to business.

501
00:23:16,520 --> 00:23:18,440
Speaker 3: I think I was really lucky from the beginning because

502
00:23:18,480 --> 00:23:20,439
Speaker 3: I did have a lot of meetings where people warned

503
00:23:20,520 --> 00:23:23,639
Speaker 3: me almost too much. A lot of men were like,

504
00:23:23,760 --> 00:23:24,560
Speaker 3: I don't know if.

505
00:23:24,800 --> 00:23:26,879
Speaker 2: You're like equipped for this? Are you really sure? Like

506
00:23:27,080 --> 00:23:28,800
Speaker 2: the orders that you're doing. Are you sure that you

507
00:23:28,880 --> 00:23:29,440
Speaker 2: know what you're doing?

508
00:23:29,760 --> 00:23:31,880
Speaker 3: And when they questioned me, I know, and it kind

509
00:23:31,880 --> 00:23:34,199
Speaker 3: of fed the hunger inside of me to prove them

510
00:23:35,400 --> 00:23:36,600
Speaker 3: being underestimated.

511
00:23:36,720 --> 00:23:39,560
Speaker 2: Oh I got lights, another fire to go. You know what,

512
00:23:39,960 --> 00:23:43,399
Speaker 2: you're a mediocre middle aged one. Sit down, there's heaps

513
00:23:43,440 --> 00:23:43,600
Speaker 2: of you.

514
00:23:44,400 --> 00:23:46,000
Speaker 3: And it was funny because my dad believed in me,

515
00:23:46,080 --> 00:23:47,639
Speaker 3: but they didn't know, none of these other people that

516
00:23:47,680 --> 00:23:48,480
Speaker 3: had ever met me before.

517
00:23:48,520 --> 00:23:50,320
Speaker 2: Even to this day, when I signed Lisas, They're like.

518
00:23:50,480 --> 00:23:53,320
Speaker 3: Oh, don't act like a little girl with the big dream,

519
00:23:53,359 --> 00:23:57,159
Speaker 3: and I'm like, excuse, excuse me, and it's just like

520
00:23:57,680 --> 00:23:59,840
Speaker 3: so it's funny and I just honestly I find it humorous. Now,

521
00:24:00,000 --> 00:24:02,480
Speaker 3: don't take it personally. But to answer the question, I

522
00:24:02,560 --> 00:24:04,600
Speaker 3: think probably the only thing.

523
00:24:04,560 --> 00:24:05,280
Speaker 1: That I was.

524
00:24:07,520 --> 00:24:09,159
Speaker 3: I don't even want to say shocked by, but I

525
00:24:09,440 --> 00:24:12,480
Speaker 3: didn't realize moving into the business because it did scale

526
00:24:12,520 --> 00:24:16,400
Speaker 3: so quickly, was just the emotional taxing or the emotional

527
00:24:16,520 --> 00:24:19,760
Speaker 3: toll it takes on you. Because you are the CEO,

528
00:24:19,840 --> 00:24:23,040
Speaker 3: you are the you know, sole investor at the beginning,

529
00:24:23,640 --> 00:24:26,679
Speaker 3: all the decisions lie on you and your the risks

530
00:24:26,720 --> 00:24:30,840
Speaker 3: you take with sometimes half information is it falls on

531
00:24:30,960 --> 00:24:34,280
Speaker 3: you and falls on your back. You have people's livelihoods

532
00:24:34,280 --> 00:24:37,000
Speaker 3: at stake once you start hiring people, and you know,

533
00:24:37,080 --> 00:24:38,800
Speaker 3: if you have a really low revenue month or a

534
00:24:38,840 --> 00:24:41,360
Speaker 3: low profit month or two, you still have to pay

535
00:24:41,359 --> 00:24:43,760
Speaker 3: your stuff, You still have to pay overheads. It's not

536
00:24:44,480 --> 00:24:46,800
Speaker 3: it falls on you. You're very sexy. When that has

537
00:24:46,880 --> 00:24:48,159
Speaker 3: no it's not sexy at.

538
00:24:48,080 --> 00:24:49,760
Speaker 2: All, And so you can't.

539
00:24:49,880 --> 00:24:52,320
Speaker 3: You know, sometimes you just don't go to sleep because

540
00:24:52,480 --> 00:24:55,800
Speaker 3: your your mind is to It comes from that exactly.

541
00:24:55,840 --> 00:24:58,000
Speaker 3: The insomnia, high courts, or a dread of fatigue.

542
00:24:58,040 --> 00:25:00,800
Speaker 2: We have it all. So when noting through that, I

543
00:25:00,880 --> 00:25:03,600
Speaker 2: feel like that was very similar to me. I'm very planned,

544
00:25:03,640 --> 00:25:06,760
Speaker 2: I'm very meticulous, but one thing that really caught me

545
00:25:06,840 --> 00:25:10,359
Speaker 2: off guard was hr and dealing with people and realizing

546
00:25:10,480 --> 00:25:12,920
Speaker 2: that and it's a little bit heartbreaking at the same time,

547
00:25:12,960 --> 00:25:14,639
Speaker 2: but it makes complete sense that no one's going to

548
00:25:14,680 --> 00:25:16,720
Speaker 2: care about your business as much as you do. And

549
00:25:16,840 --> 00:25:19,080
Speaker 2: I think that that was a really hard pill to

550
00:25:19,160 --> 00:25:21,720
Speaker 2: swallow because you've invested so much time and energy and

551
00:25:21,800 --> 00:25:24,680
Speaker 2: effort into this, and then you know you're probably working

552
00:25:24,760 --> 00:25:27,000
Speaker 2: with casuals and people that come and go in your

553
00:25:27,040 --> 00:25:29,840
Speaker 2: business and want to be besties at the same time

554
00:25:29,880 --> 00:25:32,680
Speaker 2: as being like you wilso need to do your job.

555
00:25:32,720 --> 00:25:36,080
Speaker 2: And that's a really hard I find, especially as a

556
00:25:36,119 --> 00:25:38,399
Speaker 2: young woman, Like at what point do you put your

557
00:25:38,440 --> 00:25:40,560
Speaker 2: foot down? But at what point do we get drinks

558
00:25:40,600 --> 00:25:41,040
Speaker 2: after work?

559
00:25:41,280 --> 00:25:41,960
Speaker 4: You know? Oh?

560
00:25:42,680 --> 00:25:46,240
Speaker 3: Literally, that fine line is so tricky to navigate. And

561
00:25:46,800 --> 00:25:49,000
Speaker 3: I have the most amazing team at the moment, Like,

562
00:25:49,280 --> 00:25:51,680
Speaker 3: I'm locking you in here and you're never leaving. And

563
00:25:51,800 --> 00:25:55,000
Speaker 3: you know, if you treat your employees right and provide incentives,

564
00:25:55,040 --> 00:25:56,359
Speaker 3: they want to stay with you. If you have a

565
00:25:56,440 --> 00:25:58,480
Speaker 3: good work culture, if you have a good work environment,

566
00:25:58,640 --> 00:26:01,000
Speaker 3: they want to stay around you. And therefore, you know,

567
00:26:01,040 --> 00:26:03,520
Speaker 3: if you're providing them with a happy space to work in,

568
00:26:03,640 --> 00:26:08,120
Speaker 3: you're happier too. So for me that side of things, people,

569
00:26:08,200 --> 00:26:09,840
Speaker 3: I would I would agree with you. No one really

570
00:26:09,880 --> 00:26:11,600
Speaker 3: warned me about the people side of things. Finding the

571
00:26:11,680 --> 00:26:14,440
Speaker 3: right people in the right positions was definitely, really, really

572
00:26:14,520 --> 00:26:16,840
Speaker 3: tricky the first couple of years. I don't think I

573
00:26:17,040 --> 00:26:20,480
Speaker 3: was equipped enough to know what an interview process went

574
00:26:20,600 --> 00:26:22,560
Speaker 3: like as well, so I was probably asking the wrong questions.

575
00:26:22,560 --> 00:26:24,280
Speaker 3: I think I was convincing people to work for me

576
00:26:24,359 --> 00:26:26,920
Speaker 3: as opposed to asking them you know, and I'll give

577
00:26:26,920 --> 00:26:28,680
Speaker 3: you snacks and I get sent lots of products and like,

578
00:26:29,000 --> 00:26:30,840
Speaker 3: and so now I've sort of now I've gotten to

579
00:26:30,880 --> 00:26:33,879
Speaker 3: a point where my business is bigger than me. I

580
00:26:33,960 --> 00:26:35,480
Speaker 3: don't need to convince people to work for me, and

581
00:26:35,520 --> 00:26:37,000
Speaker 3: I don't need to convince them that, you know, the

582
00:26:37,040 --> 00:26:38,000
Speaker 3: brand is legitimate.

583
00:26:38,480 --> 00:26:40,359
Speaker 2: So I did make a couple of mistakes.

584
00:26:40,440 --> 00:26:43,159
Speaker 3: And you know, even to a certain extent, they may

585
00:26:43,200 --> 00:26:45,200
Speaker 3: be an amazing person, they may have a really great resume,

586
00:26:45,280 --> 00:26:48,679
Speaker 3: they may be really skilled in there, because yeah, skilled

587
00:26:48,720 --> 00:26:50,800
Speaker 3: and have a lot of capabilities in that area, but

588
00:26:50,920 --> 00:26:53,040
Speaker 3: it may not also fit in the team's dynamic or

589
00:26:53,040 --> 00:26:55,800
Speaker 3: the business is dynamic. So just making sure that you're

590
00:26:55,880 --> 00:26:58,000
Speaker 3: just making the right decisions, putting the right people in

591
00:26:58,040 --> 00:27:00,600
Speaker 3: the right seats, it is really really tricky. And when

592
00:27:00,640 --> 00:27:03,880
Speaker 3: you do find the right team, reward them, treat.

593
00:27:03,760 --> 00:27:05,920
Speaker 2: Them well, and it should flow.

594
00:27:05,920 --> 00:27:08,480
Speaker 3: And that's literally what's going to be the background of

595
00:27:08,520 --> 00:27:12,080
Speaker 3: your business, Sammy. Let's go to a really quick break.

596
00:27:12,160 --> 00:27:14,159
Speaker 3: Coming up, we're going to get into the real behind

597
00:27:14,200 --> 00:27:16,720
Speaker 3: the scenes of running a brand. How Sammy's background is

598
00:27:16,760 --> 00:27:19,440
Speaker 3: an influencer shape her approach to marketing, what she really

599
00:27:19,520 --> 00:27:22,600
Speaker 3: thinks about sustainability and fashion and the advice she'd give

600
00:27:22,640 --> 00:27:24,000
Speaker 3: to any founder trying to.

601
00:27:24,000 --> 00:27:30,480
Speaker 2: Do it all on a shoestring budget. All right, Sammy,

602
00:27:30,640 --> 00:27:33,639
Speaker 2: we are back and you've been involved in marketing for

603
00:27:33,760 --> 00:27:37,280
Speaker 2: some ridiculously large businesses, which is really cool. You also

604
00:27:37,400 --> 00:27:39,600
Speaker 2: mentioned before like because I had a platform, they didn't

605
00:27:39,600 --> 00:27:43,240
Speaker 2: have to spend anything on marketing. Talk to me about

606
00:27:43,640 --> 00:27:47,320
Speaker 2: how that background really influenced the way that you approached

607
00:27:47,400 --> 00:27:49,639
Speaker 2: marketing for one Mile, because it would have been so different,

608
00:27:49,680 --> 00:27:54,160
Speaker 2: Like you're not talking about engaging influences and planning collabse

609
00:27:54,240 --> 00:27:57,840
Speaker 2: and allocating budget because you kind of were the talent.

610
00:27:58,080 --> 00:28:02,360
Speaker 3: Yeah, I actually don't think it fed I don't think

611
00:28:02,359 --> 00:28:05,480
Speaker 3: it fed my marketing strategy at all because.

612
00:28:06,840 --> 00:28:09,600
Speaker 2: At the beginning, I was the marketing strategy of my brand,

613
00:28:09,760 --> 00:28:11,719
Speaker 2: so I kind of just had to I don't need

614
00:28:11,760 --> 00:28:12,439
Speaker 2: to pay myself.

615
00:28:12,560 --> 00:28:16,119
Speaker 3: Yes, And I think I just authentically really felt like

616
00:28:16,240 --> 00:28:18,720
Speaker 3: I wanted to bring everyone along on the journey and

617
00:28:19,200 --> 00:28:21,440
Speaker 3: be as transparent as I possibly could with starting a brand.

618
00:28:21,480 --> 00:28:23,800
Speaker 3: And I also knew I wasn't a conglomerate, I wasn't MAC,

619
00:28:23,840 --> 00:28:25,720
Speaker 3: I was an estate lorder. I didn't have the budgets.

620
00:28:25,760 --> 00:28:28,240
Speaker 3: It just was a completely different business model. So I

621
00:28:28,359 --> 00:28:30,760
Speaker 3: just felt like I had to just do what felt

622
00:28:30,920 --> 00:28:34,840
Speaker 3: right for me, which was just show them every process

623
00:28:34,960 --> 00:28:37,399
Speaker 3: that I could bring them along on YouTube, on all

624
00:28:37,480 --> 00:28:40,560
Speaker 3: different forums. Social media is king, like if you have

625
00:28:40,720 --> 00:28:43,600
Speaker 3: a type budget, you have to be on social media.

626
00:28:43,920 --> 00:28:45,840
Speaker 3: You don't necessarily have to follow trends either. You just

627
00:28:45,920 --> 00:28:47,600
Speaker 3: have to be consistent and you have to show up.

628
00:28:48,240 --> 00:28:49,880
Speaker 3: You know, I should practice what I preach. I don't

629
00:28:49,920 --> 00:28:53,800
Speaker 3: necessarily post every day. And we run a business. It's

630
00:28:53,880 --> 00:28:56,280
Speaker 3: and older, you get it is it is hard, but

631
00:28:56,520 --> 00:28:59,600
Speaker 3: back then it was king. It was so vital for

632
00:28:59,640 --> 00:29:01,760
Speaker 3: me because I didn't start with budgets. I didn't start

633
00:29:01,760 --> 00:29:02,120
Speaker 3: with sales.

634
00:29:02,160 --> 00:29:03,040
Speaker 2: I had no revenue.

635
00:29:03,080 --> 00:29:06,600
Speaker 3: So I had to just use what I knew, which

636
00:29:06,760 --> 00:29:10,120
Speaker 3: was myself and my brand and my audience and not

637
00:29:10,320 --> 00:29:12,200
Speaker 3: use them but as in, just show them and try

638
00:29:12,240 --> 00:29:15,040
Speaker 3: to convince them that, you know, I have created something

639
00:29:15,040 --> 00:29:17,400
Speaker 3: beautiful here. Yeah, so I had to trust the process.

640
00:29:17,520 --> 00:29:20,080
Speaker 3: Really at the beginning, I love that you like, you

641
00:29:20,240 --> 00:29:20,560
Speaker 3: got that.

642
00:29:21,120 --> 00:29:23,160
Speaker 2: But if we are speaking to a lot of my

643
00:29:23,280 --> 00:29:26,800
Speaker 2: community as small businesses who aren't influencers right totally, and

644
00:29:26,880 --> 00:29:29,640
Speaker 2: they also don't have marketing budget, and they would do

645
00:29:29,760 --> 00:29:32,800
Speaker 2: a lot of things to get that platform. Yeah, what

646
00:29:32,960 --> 00:29:35,080
Speaker 2: would you say if you didn't have your platform, how

647
00:29:35,120 --> 00:29:37,800
Speaker 2: would you have gone about marketing one money? What would

648
00:29:37,800 --> 00:29:38,440
Speaker 2: have that looked like?

649
00:29:38,960 --> 00:29:43,640
Speaker 3: I think again, coming back to social media, I truly,

650
00:29:43,720 --> 00:29:46,600
Speaker 3: truly think that if you're trying to market a product

651
00:29:46,920 --> 00:29:51,240
Speaker 3: this day and age, you have to have all platforms,

652
00:29:51,280 --> 00:29:52,840
Speaker 3: So you have to be on across all of them.

653
00:29:54,120 --> 00:29:56,200
Speaker 3: A lot of people will say follow trends because that's

654
00:29:56,240 --> 00:29:58,480
Speaker 3: really what's going to get you views. But going viral

655
00:29:58,560 --> 00:30:01,680
Speaker 3: doesn't necessarily mean that you're creating an audience that trusts

656
00:30:01,720 --> 00:30:04,240
Speaker 3: you and actually cares. I think people will notice you,

657
00:30:04,360 --> 00:30:06,160
Speaker 3: but it doesn't mean that you're necessarily going to sell

658
00:30:06,200 --> 00:30:09,200
Speaker 3: a product. And I don't believe in all attention is

659
00:30:09,240 --> 00:30:12,640
Speaker 3: good attentional all publicity is good publicity. I think, like

660
00:30:12,840 --> 00:30:15,760
Speaker 3: for me, it comes back to again, consistency. If you're

661
00:30:15,760 --> 00:30:17,640
Speaker 3: showing up every day, it's going to feel like such

662
00:30:17,760 --> 00:30:23,000
Speaker 3: a chore when it's not showing results. The views aren't climbing,

663
00:30:23,080 --> 00:30:26,080
Speaker 3: you're getting two hundred views, you're getting twenty views. If

664
00:30:26,120 --> 00:30:29,240
Speaker 3: you consistently show up and you start to slowly create

665
00:30:29,320 --> 00:30:32,480
Speaker 3: an audience, those two hundred people may convert better than

666
00:30:32,520 --> 00:30:35,040
Speaker 3: someone that has two hundred thousand followers because they really

667
00:30:35,120 --> 00:30:39,240
Speaker 3: care what you're talking about and it's free. You know,

668
00:30:39,520 --> 00:30:42,200
Speaker 3: it is time consuming for sure, but you can do

669
00:30:42,240 --> 00:30:45,360
Speaker 3: it yourself. You've got your product that you're selling. You

670
00:30:45,520 --> 00:30:47,959
Speaker 3: should have all the knowledge about your product. You've got

671
00:30:48,000 --> 00:30:51,320
Speaker 3: your free platform, which is TikTok, YouTube, Instagram, and you've

672
00:30:51,400 --> 00:30:53,760
Speaker 3: just got to show up every single day and you'll

673
00:30:53,760 --> 00:30:56,360
Speaker 3: start to see conversion. And you've got to have confidence

674
00:30:56,400 --> 00:30:56,760
Speaker 3: as well.

675
00:30:57,160 --> 00:30:59,240
Speaker 2: If you get excited about something, I'm like, yeah, oh,

676
00:30:59,480 --> 00:31:03,280
Speaker 2: I'm excited. How did you Why? Because totally, because energy,

677
00:31:03,480 --> 00:31:06,520
Speaker 2: from my perspective, is quite infectious. I've got to show

678
00:31:06,600 --> 00:31:09,760
Speaker 2: up stupidly excited about your brand, even if you were

679
00:31:09,800 --> 00:31:13,320
Speaker 2: just crying, because it's really hard running a business totally,

680
00:31:13,400 --> 00:31:13,840
Speaker 2: and you will.

681
00:31:13,920 --> 00:31:15,920
Speaker 3: You'll have days where you're just, oh my god, if

682
00:31:15,960 --> 00:31:18,280
Speaker 3: someone put a camera in my face. Some days I'm like,

683
00:31:19,600 --> 00:31:22,560
Speaker 3: I'm missed out crying. But I think at the beginning,

684
00:31:22,600 --> 00:31:24,200
Speaker 3: if you are starting a business and you do have

685
00:31:24,320 --> 00:31:27,320
Speaker 3: that idea, you obviously clearly have a passion for it.

686
00:31:27,560 --> 00:31:29,560
Speaker 3: You should really want to tell people about it, and

687
00:31:29,600 --> 00:31:31,920
Speaker 3: you got to have energy about it this day and age.

688
00:31:31,960 --> 00:31:33,320
Speaker 3: Social media is tricky to cut through.

689
00:31:33,440 --> 00:31:34,320
Speaker 2: I won't lie.

690
00:31:34,360 --> 00:31:37,440
Speaker 3: It definitely is really hard to cut through. But again,

691
00:31:37,800 --> 00:31:43,360
Speaker 3: consistency and passion energy it will get you further then

692
00:31:43,680 --> 00:31:47,320
Speaker 3: I think just trending and doing trending sounds and just

693
00:31:47,400 --> 00:31:50,120
Speaker 3: being a puppet or following what other people are doing.

694
00:31:50,520 --> 00:31:53,840
Speaker 2: Yeah, one hundred percent. Can we shift the conversation. I

695
00:31:53,920 --> 00:31:56,960
Speaker 2: want to talk about Kendall Jenner. I tried before this

696
00:31:57,160 --> 00:32:00,280
Speaker 2: interview to find how one mile got you to her

697
00:32:00,360 --> 00:32:03,320
Speaker 2: Hot Little Hands, and I just have so many questions.

698
00:32:03,480 --> 00:32:06,360
Speaker 2: When you saw that Kendall was wearing your brand, did

699
00:32:06,400 --> 00:32:07,040
Speaker 2: you freak out?

700
00:32:07,640 --> 00:32:07,840
Speaker 1: Yeah?

701
00:32:07,960 --> 00:32:10,280
Speaker 2: I think I would have had a slat meltdown. I

702
00:32:10,360 --> 00:32:11,480
Speaker 2: definitely did. What was that moment?

703
00:32:11,600 --> 00:32:11,719
Speaker 4: Lie?

704
00:32:11,840 --> 00:32:12,040
Speaker 2: It was?

705
00:32:12,240 --> 00:32:15,320
Speaker 3: It was really unexpected because the way that sort of

706
00:32:16,000 --> 00:32:19,360
Speaker 3: LA works and the celebrity world works is that there

707
00:32:19,400 --> 00:32:21,920
Speaker 3: are a lot of agencies in LA that work with stylusts.

708
00:32:22,040 --> 00:32:25,080
Speaker 3: So there are certain celebrity stylists that have a pool

709
00:32:25,160 --> 00:32:28,080
Speaker 3: of celebrities that they dress. So we had actually originally

710
00:32:28,200 --> 00:32:30,400
Speaker 3: sent say, you know, ten looks to one of the

711
00:32:30,440 --> 00:32:33,800
Speaker 3: celebrity stylists to dress someone else and it gets put

712
00:32:33,840 --> 00:32:35,760
Speaker 3: on a rack for their photo shoot. Doesn't get chosen

713
00:32:36,160 --> 00:32:38,160
Speaker 3: or good. Most of the time they'll send it back.

714
00:32:38,360 --> 00:32:41,000
Speaker 3: Well not always, they're sort of different protocols with it,

715
00:32:41,040 --> 00:32:42,800
Speaker 3: but sometimes they'll send it back. Other times they keep

716
00:32:42,840 --> 00:32:45,000
Speaker 3: and they say we'll put on another celebrity. We had

717
00:32:45,040 --> 00:32:47,440
Speaker 3: no idea that she had presented it to the Kendall

718
00:32:47,480 --> 00:32:49,360
Speaker 3: Jenna and that Kendall was going to wear it for

719
00:32:49,400 --> 00:32:51,680
Speaker 3: one of her biggest of bands, So we're.

720
00:32:51,280 --> 00:32:53,480
Speaker 2: Looking at that would have been insane. Yeah, it was

721
00:32:53,600 --> 00:32:54,560
Speaker 2: really unexpected.

722
00:32:55,080 --> 00:32:59,560
Speaker 3: And because our styles, you know, it's beautiful, timeless pieces.

723
00:32:59,280 --> 00:33:03,000
Speaker 2: That aren't there recognizable. They're recognizable, but nobody is doing

724
00:33:03,160 --> 00:33:05,600
Speaker 2: the same style. Yeah, it's not we're not.

725
00:33:06,280 --> 00:33:09,720
Speaker 3: We're trying to create pieces that are, you know, beautiful basics,

726
00:33:09,800 --> 00:33:13,680
Speaker 3: but clearly want elevated. Yea, and clearly elevated. So we

727
00:33:13,800 --> 00:33:15,840
Speaker 3: knew it was ours, but trying to convince people that

728
00:33:15,880 --> 00:33:17,400
Speaker 3: it would be ours. I had to get a photo

729
00:33:17,440 --> 00:33:18,920
Speaker 3: of her from the back because I knew that I

730
00:33:19,040 --> 00:33:21,920
Speaker 3: had the class your little backless bit, and so I'm like,

731
00:33:22,000 --> 00:33:22,840
Speaker 3: oh my god, where is she?

732
00:33:22,920 --> 00:33:23,640
Speaker 2: Because I just saw the.

733
00:33:23,640 --> 00:33:25,560
Speaker 3: One photo and then all of a sudden, bang bang

734
00:33:25,600 --> 00:33:28,000
Speaker 3: bang this photos everywhere. She's at her eight one eight

735
00:33:28,080 --> 00:33:30,280
Speaker 3: launch with Kylie Jenner's Sprinter like.

736
00:33:30,440 --> 00:33:33,560
Speaker 2: Them together literally cried videos everywhere.

737
00:33:33,600 --> 00:33:35,520
Speaker 3: It's like, oh, we're good, We've got we've got the

738
00:33:35,600 --> 00:33:39,440
Speaker 3: pro Yeah, we've got everything. Yeah exactly. So No, it

739
00:33:39,560 --> 00:33:42,240
Speaker 3: was really cool and it was a Pinchbrey moment. I think,

740
00:33:42,960 --> 00:33:47,920
Speaker 3: like I say, this is crucial for marketing. This coming

741
00:33:47,960 --> 00:33:50,960
Speaker 3: back to marketing. If you're willing to invest in such

742
00:33:51,000 --> 00:33:56,360
Speaker 3: a an enormous marketing objective like dressing celebrities, you have

743
00:33:56,520 --> 00:33:59,280
Speaker 3: to have purchase orders and you're and you're product to

744
00:33:59,480 --> 00:34:03,040
Speaker 3: back that. And when people say, you know, was that

745
00:34:03,200 --> 00:34:06,160
Speaker 3: a massive success? Did that bring you heaps of orders?

746
00:34:06,520 --> 00:34:08,239
Speaker 3: Like sort of took us through how that went for

747
00:34:08,239 --> 00:34:08,560
Speaker 3: you guys?

748
00:34:08,920 --> 00:34:09,440
Speaker 2: We didn't know.

749
00:34:09,560 --> 00:34:11,200
Speaker 3: We had actually no idea that she was going to

750
00:34:11,239 --> 00:34:13,239
Speaker 3: wear that and that item was almost sold on.

751
00:34:14,520 --> 00:34:16,400
Speaker 2: Did you have to go back and like recut the

752
00:34:16,480 --> 00:34:18,279
Speaker 2: piece and be like okay, cool, we're going to bring

753
00:34:18,320 --> 00:34:20,120
Speaker 2: that back in And were you just like, oh, well,

754
00:34:20,200 --> 00:34:22,880
Speaker 2: actually it's great exposure for the brand, But like, how

755
00:34:22,920 --> 00:34:24,560
Speaker 2: does a business make decisions like that?

756
00:34:24,840 --> 00:34:25,040
Speaker 4: Yeah?

757
00:34:25,239 --> 00:34:27,839
Speaker 2: Yes, being seen on a celebrity is fantastic. We didn't

758
00:34:27,880 --> 00:34:29,040
Speaker 2: have the product that assel.

759
00:34:29,560 --> 00:34:32,320
Speaker 3: Yeah, I wouldn't recut it because that was a style

760
00:34:32,360 --> 00:34:35,719
Speaker 3: that was already a popular style anyway, so we reason, yeah,

761
00:34:35,880 --> 00:34:38,480
Speaker 3: no brainer. Luckily was cutting so style as well, which

762
00:34:38,560 --> 00:34:42,560
Speaker 3: is quicker than our knitwear and denim, so we could

763
00:34:42,560 --> 00:34:45,399
Speaker 3: bring it back to market quick. But it definitely lost

764
00:34:45,520 --> 00:34:47,920
Speaker 3: the momentum for sure. We were able to reuse yrset

765
00:34:47,960 --> 00:34:50,879
Speaker 3: saying as seen on Kendle, but you have to make

766
00:34:50,920 --> 00:34:53,440
Speaker 3: that like bye now, yeah not by now, like everyone

767
00:34:53,520 --> 00:34:55,560
Speaker 3: was like, where's this from jumping on the website. They

768
00:34:55,640 --> 00:34:57,840
Speaker 3: brought a lot of traffic to the website. Definitely, it

769
00:34:57,920 --> 00:35:00,680
Speaker 3: did increase sales for a couple of days. But yeah,

770
00:35:00,760 --> 00:35:03,160
Speaker 3: you have to have the product they to sell if

771
00:35:03,560 --> 00:35:05,160
Speaker 3: it's it's seen on a celebrity. But I think it

772
00:35:05,239 --> 00:35:07,719
Speaker 3: was just cool anyway, just legitimize the brand even more.

773
00:35:08,360 --> 00:35:11,080
Speaker 2: And you can't rely on that either. You can't rely

774
00:35:11,320 --> 00:35:13,480
Speaker 2: on hopefully getting your product into the hands of a

775
00:35:13,520 --> 00:35:16,279
Speaker 2: celebrity to be a success. It's just a perk along

776
00:35:16,360 --> 00:35:18,440
Speaker 2: the way, that is from my perspective.

777
00:35:18,600 --> 00:35:19,240
Speaker 1: So cool.

778
00:35:19,520 --> 00:35:22,680
Speaker 2: Yes, it's like when I find out people who I follow,

779
00:35:23,200 --> 00:35:25,600
Speaker 2: like listening to my podcast. I remember I was watching

780
00:35:25,680 --> 00:35:27,560
Speaker 2: someone's Instagram stories and they were in front of their

781
00:35:27,600 --> 00:35:30,360
Speaker 2: bookcase and I saw my book on this or on

782
00:35:30,440 --> 00:35:33,600
Speaker 2: their bookcase, and I was like, oh, to me, that

783
00:35:33,760 --> 00:35:36,839
Speaker 2: was wild. And they would probably die as well, knowing

784
00:35:36,880 --> 00:35:39,000
Speaker 2: that you follow them and love them too, they'd be like, no,

785
00:35:39,160 --> 00:35:42,399
Speaker 2: that's that's crazy to me. No, I'm just a girl.

786
00:35:42,560 --> 00:35:45,000
Speaker 2: I just wrote some weird books about money. Oh my god,

787
00:35:45,040 --> 00:35:45,360
Speaker 2: I love you.

788
00:35:45,640 --> 00:35:48,719
Speaker 3: Talk to me about sustainability because I feel like that's

789
00:35:48,760 --> 00:35:52,520
Speaker 3: an incredibly hot topic in the fashion space at the moment.

790
00:35:52,680 --> 00:35:55,960
Speaker 2: Totally. Also, it's one of the key values that I

791
00:35:56,000 --> 00:35:58,480
Speaker 2: can see you've built into your brand, and you've said

792
00:35:58,480 --> 00:36:00,880
Speaker 2: that you've done a lot of self education around I

793
00:36:00,920 --> 00:36:04,359
Speaker 2: guess what that looks like when having a fashion label,

794
00:36:04,440 --> 00:36:07,200
Speaker 2: because there has to be a middle ground, Like you

795
00:36:07,320 --> 00:36:10,000
Speaker 2: can't just have one piece of clothing a year and

796
00:36:10,120 --> 00:36:14,640
Speaker 2: be like boop sustainable. Was that an eye opening rabbit

797
00:36:14,719 --> 00:36:18,040
Speaker 2: hole to go down? And what have you I guess

798
00:36:18,200 --> 00:36:20,399
Speaker 2: learned or even changed along the way that you think

799
00:36:20,440 --> 00:36:23,640
Speaker 2: the industry is maybe not doing right and that you

800
00:36:23,719 --> 00:36:24,319
Speaker 2: feel you are.

801
00:36:24,560 --> 00:36:24,759
Speaker 1: Yeah.

802
00:36:25,400 --> 00:36:28,399
Speaker 3: I think when I started my brand, sustainability was hot

803
00:36:28,440 --> 00:36:31,120
Speaker 3: topic already and there was just absolutely no excuse to

804
00:36:31,239 --> 00:36:33,440
Speaker 3: start a bright I think there's no excuse in this

805
00:36:33,560 --> 00:36:35,680
Speaker 3: day and age, to start a brand without having sustainability

806
00:36:35,760 --> 00:36:37,920
Speaker 3: is at the forefront of your mind in some capacity.

807
00:36:38,600 --> 00:36:40,160
Speaker 3: You don't have to be perfect, you don't have to

808
00:36:40,200 --> 00:36:42,760
Speaker 3: start with everything, but if you can try to build

809
00:36:43,120 --> 00:36:47,399
Speaker 3: that into your brand ethos from the beginning, every move

810
00:36:47,480 --> 00:36:50,680
Speaker 3: that you make and decision that you make will have

811
00:36:50,800 --> 00:36:52,719
Speaker 3: that at the forefront of your mind. So for me,

812
00:36:53,520 --> 00:36:58,280
Speaker 3: sustainability meant within the clothes, within the products, within the packaging,

813
00:36:58,320 --> 00:37:01,839
Speaker 3: within the freight and the logistic. There's so many things

814
00:37:01,920 --> 00:37:04,360
Speaker 3: that you can touch on, as you know, and you

815
00:37:04,440 --> 00:37:06,399
Speaker 3: have to be really careful of greenwashing. So we don't

816
00:37:06,440 --> 00:37:09,520
Speaker 3: try to overtly market that we're sustainable. We just have

817
00:37:09,680 --> 00:37:11,520
Speaker 3: sustainability ingrained in our brand.

818
00:37:12,120 --> 00:37:13,440
Speaker 2: You know, using natural.

819
00:37:13,200 --> 00:37:15,880
Speaker 3: Fibers if you have a clothing brand is always a

820
00:37:15,920 --> 00:37:19,360
Speaker 3: better option. We were doing so much research, and I

821
00:37:19,480 --> 00:37:22,520
Speaker 3: do think it is a responsibility of the large conglomerates

822
00:37:22,600 --> 00:37:24,520
Speaker 3: to give us more information and do this research. Because

823
00:37:24,520 --> 00:37:26,320
Speaker 3: they've got the money, they've got the backing, they should

824
00:37:26,360 --> 00:37:29,000
Speaker 3: have some kind of process that everyone else should be following.

825
00:37:29,040 --> 00:37:31,440
Speaker 3: But they're the ones, ironically that are actually green washing,

826
00:37:32,080 --> 00:37:35,719
Speaker 3: greenshing and more damaging. So there is so much misinformation

827
00:37:35,800 --> 00:37:38,719
Speaker 3: out there, and it is really hard to know what

828
00:37:38,840 --> 00:37:40,480
Speaker 3: to do. You know, there was a couple of collections

829
00:37:40,520 --> 00:37:42,960
Speaker 3: where I was doing recycled poliastic because I thought that

830
00:37:43,040 --> 00:37:46,920
Speaker 3: that may have been a better option. However, I you

831
00:37:47,000 --> 00:37:50,040
Speaker 3: know that's come out now that recycled polyester may fall

832
00:37:50,040 --> 00:37:52,520
Speaker 3: apart quicker, and then you use per wear goes down.

833
00:37:52,440 --> 00:37:55,120
Speaker 2: So it's all just like that's not a sustainable piece.

834
00:37:55,239 --> 00:38:00,160
Speaker 3: Yeah, mil It's all very confusing. So you know, we

835
00:38:00,360 --> 00:38:03,600
Speaker 3: look at quality, we look at timeless pieces in our designs.

836
00:38:03,680 --> 00:38:06,040
Speaker 3: When I'm ordering, I look at I really read my

837
00:38:06,200 --> 00:38:09,280
Speaker 3: data what is doing well, so I'm not over ordering

838
00:38:09,520 --> 00:38:13,319
Speaker 3: and I'm not being wasteful in packaging. Work it into

839
00:38:13,360 --> 00:38:17,120
Speaker 3: your margins. There's no excuse not to use recyclable materials,

840
00:38:17,719 --> 00:38:21,000
Speaker 3: you know, whether it's compolymailers, whether it's your swing tag,

841
00:38:21,040 --> 00:38:23,360
Speaker 3: having it be craft paper. There's no excuse to do

842
00:38:23,400 --> 00:38:25,640
Speaker 3: it now because the price is it is expensive. It

843
00:38:25,800 --> 00:38:27,440
Speaker 3: is more of an investment. But you can work it

844
00:38:27,480 --> 00:38:30,399
Speaker 3: into your margins and your customers, if they do care

845
00:38:30,400 --> 00:38:32,840
Speaker 3: about sustainability, are willing to pay that extra couple of

846
00:38:32,920 --> 00:38:37,880
Speaker 3: dollars to make sure it's sustainable. And you know, for

847
00:38:37,960 --> 00:38:42,439
Speaker 3: the ones that aren't doing that, the more fast fashion brand.

848
00:38:42,520 --> 00:38:44,800
Speaker 3: You know, labels and brands not to name names, but

849
00:38:45,239 --> 00:38:48,040
Speaker 3: their pieces are definitely I would say the quality isn't

850
00:38:48,680 --> 00:38:51,279
Speaker 3: as good, the designs are maybe a little bit more

851
00:38:51,360 --> 00:38:51,880
Speaker 3: on trend.

852
00:38:52,520 --> 00:38:54,000
Speaker 2: Try to steer clear of that.

853
00:38:54,239 --> 00:38:57,320
Speaker 3: Try to just stick to your brand ethos and you know,

854
00:38:57,400 --> 00:38:59,880
Speaker 3: don't get distracted by everything else that's going on around you.

855
00:39:00,640 --> 00:39:01,960
Speaker 2: With freight, you have to plan ahead.

856
00:39:02,000 --> 00:39:04,960
Speaker 3: You have to be really conscious of your timelines and

857
00:39:05,000 --> 00:39:07,479
Speaker 3: your critical path. Make sure it's on a ship. Try

858
00:39:07,680 --> 00:39:10,239
Speaker 3: to decreasing amount that you're on a plane as much

859
00:39:10,239 --> 00:39:12,480
Speaker 3: as possible, so you're decreasing carbon emissions.

860
00:39:12,480 --> 00:39:16,080
Speaker 2: So it is, Yeah, it's a crazy world to think

861
00:39:16,120 --> 00:39:20,640
Speaker 2: about that. That then lies on your shoulders as a

862
00:39:20,680 --> 00:39:23,440
Speaker 2: responsibility because you're like, hold on, hold on, let's just backtrack.

863
00:39:23,520 --> 00:39:25,160
Speaker 2: I'm just a girl. I wanted to start a brand.

864
00:39:25,239 --> 00:39:27,640
Speaker 2: I want to be sustainable. But this is a lot of.

865
00:39:27,719 --> 00:39:30,400
Speaker 3: Responsibility and you won't be perfect and you won't get

866
00:39:30,400 --> 00:39:34,360
Speaker 3: everything right. And that's why I don't market it, you know, aggressively,

867
00:39:34,440 --> 00:39:36,239
Speaker 3: because I know that there are mistakes that I'll make

868
00:39:36,280 --> 00:39:36,839
Speaker 3: along the way.

869
00:39:37,239 --> 00:39:40,399
Speaker 2: I'm not going to have I'm not the best way

870
00:39:40,440 --> 00:39:42,480
Speaker 2: to do it. Yeah, like we're not going this is

871
00:39:42,560 --> 00:39:44,840
Speaker 2: super sustainable. But I think that you've also got that

872
00:39:44,960 --> 00:39:48,480
Speaker 2: brand presence and that presence online. People know that you're

873
00:39:48,520 --> 00:39:52,040
Speaker 2: showing up in the right way trying to Yeah, they musing.

874
00:39:52,360 --> 00:39:54,160
Speaker 3: Yeah, And you have tools like chatty BT if you're

875
00:39:54,200 --> 00:39:56,359
Speaker 3: not sure and you're starting a business and you really

876
00:39:56,400 --> 00:39:58,560
Speaker 3: want to do it cost effectively. There are so many

877
00:39:58,640 --> 00:40:00,759
Speaker 3: AI tools as well that you can like, there's so

878
00:40:00,920 --> 00:40:03,920
Speaker 3: much information online and then it becomes overwhelming. It is well,

879
00:40:04,360 --> 00:40:07,279
Speaker 3: it is a warming and oh we can't sleep again. Yeah,

880
00:40:07,360 --> 00:40:10,600
Speaker 3: now even Sonia again. But yeah, I think just building

881
00:40:10,640 --> 00:40:13,360
Speaker 3: it into your brand at the beginning just makes it

882
00:40:13,400 --> 00:40:15,160
Speaker 3: so much easier to have to turn your ship around

883
00:40:15,160 --> 00:40:17,720
Speaker 3: in the ocean. Like just build it into every aspect

884
00:40:17,760 --> 00:40:19,800
Speaker 3: of your brand from the beginning and have it as

885
00:40:19,880 --> 00:40:22,320
Speaker 3: a mindset from the beginning, and it makes a big difference.

886
00:40:22,560 --> 00:40:25,000
Speaker 2: You touched before on cost per wear, and that is

887
00:40:25,040 --> 00:40:28,920
Speaker 2: something I am wildly passionate about, especially as a money girl.

888
00:40:28,960 --> 00:40:30,920
Speaker 2: I'm like, no, if we're going to invest in clothes,

889
00:40:31,600 --> 00:40:33,879
Speaker 2: we want to invest in once we can wear consistently. Yes,

890
00:40:34,320 --> 00:40:37,680
Speaker 2: what is your ultimate cost per wear item in your wardrobe.

891
00:40:38,239 --> 00:40:39,160
Speaker 2: It has to be jeans.

892
00:40:39,800 --> 00:40:42,920
Speaker 3: Our jeans are one hundredercent cotton, and they just jeans

893
00:40:42,920 --> 00:40:45,760
Speaker 3: obviously last a lifetime, and I would arguably say jeans

894
00:40:45,760 --> 00:40:48,399
Speaker 3: get better over time too, the more that they're you know, washed,

895
00:40:48,400 --> 00:40:51,239
Speaker 3: the jeans I won't lie. I did have to take

896
00:40:51,280 --> 00:40:52,560
Speaker 3: them up because I'm five foot two.

897
00:40:53,000 --> 00:40:54,560
Speaker 2: Well, we have cropped now and regular.

898
00:40:54,840 --> 00:40:56,880
Speaker 3: Yeah, but like when I bought them a couple of

899
00:40:57,000 --> 00:40:59,839
Speaker 3: years ago, you didn't yet, but I was willing.

900
00:41:00,040 --> 00:41:00,600
Speaker 2: I took them up.

901
00:41:01,840 --> 00:41:04,480
Speaker 3: I appreciate you so much. That's so it's so funny

902
00:41:04,520 --> 00:41:05,560
Speaker 3: because everyone always.

903
00:41:05,400 --> 00:41:08,719
Speaker 2: Sure like and you can take them, but you can

904
00:41:08,840 --> 00:41:12,239
Speaker 2: take pants up. You can't add length to ten. That's

905
00:41:12,280 --> 00:41:14,120
Speaker 2: why I started my brand. It was for the tall

906
00:41:14,160 --> 00:41:16,080
Speaker 2: girls because I'm six foot. SI's for one non.

907
00:41:15,960 --> 00:41:18,440
Speaker 3: Shoes, but I'm still trying guys, I know, and I

908
00:41:18,719 --> 00:41:20,400
Speaker 3: just and I was like, I need to start a

909
00:41:20,480 --> 00:41:22,880
Speaker 3: brand for the girls that which we walk around with

910
00:41:23,040 --> 00:41:26,080
Speaker 3: this or our ankles out and sneakers and we look capris.

911
00:41:27,239 --> 00:41:29,600
Speaker 3: No capries weren't in especially when I started them. Now

912
00:41:30,400 --> 00:41:33,600
Speaker 3: and so yeah, now we have copt and regular guys.

913
00:41:33,640 --> 00:41:37,839
Speaker 3: So we've got friend I feel heard. I never gave

914
00:41:37,880 --> 00:41:39,759
Speaker 3: the feedback. I just took them up and was very

915
00:41:39,840 --> 00:41:42,240
Speaker 3: happy with them. But I always find it quite funny

916
00:41:42,239 --> 00:41:44,200
Speaker 3: because you'll see people complaining like, oh my god, they're

917
00:41:44,239 --> 00:41:44,560
Speaker 3: so long.

918
00:41:44,800 --> 00:41:47,000
Speaker 2: You go hold up like you can take them up

919
00:41:47,080 --> 00:41:51,279
Speaker 2: so easily. Girls can't. Can't add length, and if you do,

920
00:41:51,600 --> 00:41:56,799
Speaker 2: that's really ugly. That's not an option. Yeah, exactly. Now,

921
00:41:57,040 --> 00:41:59,719
Speaker 2: I guess back to the sustainability but more charitable side

922
00:41:59,719 --> 00:42:03,080
Speaker 2: of things. You donate a dollar from every single one

923
00:42:03,120 --> 00:42:06,560
Speaker 2: of your sales via I Change. How did that partnership

924
00:42:06,600 --> 00:42:09,560
Speaker 2: actually come about? And what guidance would you share with

925
00:42:09,719 --> 00:42:13,520
Speaker 2: other founders who are maybe looking to weave charity into

926
00:42:13,680 --> 00:42:14,520
Speaker 2: their business mode.

927
00:42:15,680 --> 00:42:18,759
Speaker 3: Again, very overwhelming when you're starting your business, because there is.

928
00:42:19,120 --> 00:42:22,080
Speaker 2: There's so many causes, so many many peoples that need it, so.

929
00:42:22,160 --> 00:42:24,279
Speaker 3: Many charities, so many things that you would resonate with

930
00:42:24,320 --> 00:42:26,360
Speaker 3: as well, because I think my first piece of advice

931
00:42:26,400 --> 00:42:28,360
Speaker 3: would be like what matters to you, Whether there's a

932
00:42:28,440 --> 00:42:30,800
Speaker 3: loved one that's been affected by something, whether there's a

933
00:42:30,960 --> 00:42:34,839
Speaker 3: cause that you personally resonate with. For me, I found

934
00:42:34,880 --> 00:42:38,040
Speaker 3: it really challenging starting the business to find a way

935
00:42:38,120 --> 00:42:40,359
Speaker 3: that I could give back that was easy and That's

936
00:42:40,360 --> 00:42:42,960
Speaker 3: where I love Eagle Change because they make it so

937
00:42:43,239 --> 00:42:46,960
Speaker 3: easy for brands, businesses, founders to be able to make

938
00:42:46,960 --> 00:42:48,880
Speaker 3: an impact, to be able to give back, and they

939
00:42:48,960 --> 00:42:51,880
Speaker 3: integrate into Shopify. It's no extra cost to our customers

940
00:42:52,600 --> 00:42:55,560
Speaker 3: and it's no extra work for anyone else. It just

941
00:42:55,760 --> 00:42:58,400
Speaker 3: deducts a dollar from every purchase. The customer gets to

942
00:42:58,480 --> 00:43:01,160
Speaker 3: choose from the causes we've selected from where they want

943
00:43:01,160 --> 00:43:04,759
Speaker 3: to donate to, and iicle Change does all of the

944
00:43:04,920 --> 00:43:07,680
Speaker 3: research for you make sure it's really legitimate because a

945
00:43:07,680 --> 00:43:09,160
Speaker 3: lot of the time as well, it can be really

946
00:43:09,200 --> 00:43:11,560
Speaker 3: overwhelming with charities and organizations. You don't know where your

947
00:43:11,600 --> 00:43:14,120
Speaker 3: money is actually going. You know, if you wanted to

948
00:43:14,160 --> 00:43:16,640
Speaker 3: create your own organization or do your own sort of

949
00:43:16,800 --> 00:43:20,840
Speaker 3: charity event, it's so complex you're actually not It's not

950
00:43:21,000 --> 00:43:24,320
Speaker 3: easy to do that either. So I find integrating I

951
00:43:24,440 --> 00:43:27,080
Speaker 3: call change really good on an everyday basis. We know

952
00:43:27,120 --> 00:43:30,480
Speaker 3: we're making a pact, we're making a change. And then

953
00:43:30,840 --> 00:43:33,000
Speaker 3: once you sort of get into the cruxive business and

954
00:43:33,040 --> 00:43:34,919
Speaker 3: you sort of have a little bit more time within

955
00:43:35,480 --> 00:43:37,360
Speaker 3: your team, you can then look at more of the

956
00:43:37,440 --> 00:43:39,560
Speaker 3: local charities and organizations that you want to partner with.

957
00:43:39,760 --> 00:43:42,880
Speaker 3: Things that may be close to your heart. We are

958
00:43:42,960 --> 00:43:45,319
Speaker 3: lucky as well that we're partnered with Thread Together, which

959
00:43:45,400 --> 00:43:47,560
Speaker 3: is really easy for us to donate because we sell clothes,

960
00:43:47,560 --> 00:43:49,279
Speaker 3: so we're able to donate clothes to people that are

961
00:43:49,320 --> 00:43:51,960
Speaker 3: in need. You know, whatever the cause may be, just

962
00:43:52,320 --> 00:43:54,799
Speaker 3: do your research, make sure that you know who you're

963
00:43:55,040 --> 00:43:58,000
Speaker 3: aligning with or who you're donating to is legitimate. And

964
00:43:58,040 --> 00:43:59,759
Speaker 3: you know, you want to know where your money is going,

965
00:43:59,800 --> 00:44:02,600
Speaker 3: and it's where someone Like A equal change is amazing

966
00:44:02,680 --> 00:44:04,160
Speaker 3: because it takes the hard work out for you.

967
00:44:04,440 --> 00:44:06,840
Speaker 2: How good. Yeah, when I saw it online, I was like,

968
00:44:06,960 --> 00:44:09,360
Speaker 2: this is so smart, so smart, and as a consumer,

969
00:44:09,400 --> 00:44:11,160
Speaker 2: it feels so good because you're not asking me to

970
00:44:11,280 --> 00:44:13,880
Speaker 2: add exactly, You're just saying where's it going? And I go,

971
00:44:14,000 --> 00:44:17,000
Speaker 2: oh nice. That is a feel good for everybody. And

972
00:44:17,080 --> 00:44:20,760
Speaker 2: I body like, especially right now, purchases are so considered,

973
00:44:20,800 --> 00:44:22,840
Speaker 2: Like if I'm buying something online, I'm thinking about it,

974
00:44:23,000 --> 00:44:25,680
Speaker 2: like I think everyone's thinking about their budget. So it's

975
00:44:25,760 --> 00:44:29,399
Speaker 2: like that little feel good without having the additional Yeah,

976
00:44:30,480 --> 00:44:32,800
Speaker 2: going into the feels like everyone at checkout is like

977
00:44:32,880 --> 00:44:34,320
Speaker 2: do you want to round up? Do you want to

978
00:44:34,400 --> 00:44:36,480
Speaker 2: do this? Just like I'm exhausted.

979
00:44:36,560 --> 00:44:38,960
Speaker 3: It's awkward as well because you'll go into those larger

980
00:44:39,680 --> 00:44:41,319
Speaker 3: shops and they'll say, would you like to add three

981
00:44:41,360 --> 00:44:43,080
Speaker 3: dollars to go to this? And you don't know, you

982
00:44:43,120 --> 00:44:45,080
Speaker 3: don't have any information on where that charity is going to.

983
00:44:45,200 --> 00:44:48,799
Speaker 3: You kind of guiltily tripped into yes because I say yes,

984
00:44:48,880 --> 00:44:51,040
Speaker 3: I guess it's a good cause, because but I don't know.

985
00:44:51,040 --> 00:44:52,439
Speaker 2: Where it's going. Let you down.

986
00:44:52,560 --> 00:44:55,440
Speaker 3: I got yeah, and I feel uncomfortable Yeah, yeah to

987
00:44:55,480 --> 00:44:57,040
Speaker 3: say no, so and I'm always.

988
00:44:56,800 --> 00:44:59,880
Speaker 2: Happy to get oh no, I actually donate in other

989
00:45:00,200 --> 00:45:02,080
Speaker 2: I feel like they need to just I just say yes, yeah,

990
00:45:02,200 --> 00:45:05,040
Speaker 2: let me just show you all the donation receipts. Not

991
00:45:05,200 --> 00:45:06,360
Speaker 2: actually not a bad person.

992
00:45:06,520 --> 00:45:09,799
Speaker 3: Yeah, And that's more of a guilt yeah, tripping way

993
00:45:09,840 --> 00:45:11,800
Speaker 3: into getting people to donate, whereas we just take that

994
00:45:12,080 --> 00:45:14,600
Speaker 3: out of the picture and still give back but allow

995
00:45:14,680 --> 00:45:16,440
Speaker 3: them to sort of feel good about it as well.

996
00:45:16,600 --> 00:45:19,840
Speaker 2: So, Sammie, unfortunately we are running out of time. So

997
00:45:19,960 --> 00:45:22,160
Speaker 2: I want to know what is next for you? What

998
00:45:22,360 --> 00:45:24,759
Speaker 2: is next for one while? Is there anything on the

999
00:45:24,840 --> 00:45:26,680
Speaker 2: horizon that you're really excited about?

1000
00:45:26,840 --> 00:45:31,040
Speaker 3: I think, I mean, I'm just trying to so one

1001
00:45:31,080 --> 00:45:33,200
Speaker 3: point with your business once you start to feel momentum

1002
00:45:33,239 --> 00:45:36,160
Speaker 3: and you start to feel growth. Like business is very volatile.

1003
00:45:37,000 --> 00:45:39,279
Speaker 3: I'm trying to stay lean, trying to stay consistent, really

1004
00:45:39,360 --> 00:45:44,560
Speaker 3: focus on you know, my brand, the objectives, the values

1005
00:45:44,560 --> 00:45:48,439
Speaker 3: that we've always held. But right now, so there's nothing

1006
00:45:48,520 --> 00:45:51,240
Speaker 3: that's in the pipelines yet, but right now our focus

1007
00:45:51,360 --> 00:45:55,440
Speaker 3: is definitely in bricks and water. We're loving having boutiques

1008
00:45:55,440 --> 00:45:58,120
Speaker 3: that people can come and experience the brand, come and

1009
00:45:58,160 --> 00:45:59,000
Speaker 3: touch up clothes.

1010
00:46:00,120 --> 00:46:02,719
Speaker 2: Really, that must be so surreal as well for being

1011
00:46:02,840 --> 00:46:07,080
Speaker 2: online to be real person. It's made a world of difference.

1012
00:46:07,120 --> 00:46:09,960
Speaker 3: It's so much fun and I've really enjoyed the process

1013
00:46:09,960 --> 00:46:12,960
Speaker 3: as well of building stores. So yeah, you'll see a

1014
00:46:12,960 --> 00:46:16,560
Speaker 3: couple more boutiques in the next couple of years. And yeah,

1015
00:46:16,719 --> 00:46:19,280
Speaker 3: just trying to stay consistent, just bringing people really good clothes,

1016
00:46:19,320 --> 00:46:22,560
Speaker 3: really good quality. We're not trying to just it's not

1017
00:46:22,640 --> 00:46:24,799
Speaker 3: all about growth over here. It's about consistency for us.

1018
00:46:24,960 --> 00:46:26,600
Speaker 2: And I can tell when you said I'm trying to

1019
00:46:26,640 --> 00:46:28,520
Speaker 2: stay lean, this girl gets Yeah.

1020
00:46:30,040 --> 00:46:32,640
Speaker 3: Yeah, it's just about staying consistent and having people know

1021
00:46:32,760 --> 00:46:34,400
Speaker 3: that you're a consistent person, that that you can come

1022
00:46:34,440 --> 00:46:37,720
Speaker 3: back to you and they can trust so boutiques.

1023
00:46:37,360 --> 00:46:39,480
Speaker 2: For everyone, amazing clothes.

1024
00:46:39,160 --> 00:46:41,319
Speaker 3: For everyone, and we've got some accessories coming as well.

1025
00:46:41,400 --> 00:46:45,560
Speaker 2: Oh exciting, Sammy. It has been lovely having you on.

1026
00:46:45,640 --> 00:46:47,960
Speaker 2: I feel like I could have kept this going for

1027
00:46:48,040 --> 00:46:51,960
Speaker 2: another hour, but I won't because that's not how podcasting works.

1028
00:46:52,120 --> 00:46:54,000
Speaker 2: I genuinely have loved this so much. Thank you for

1029
00:46:54,040 --> 00:46:57,160
Speaker 2: sharing so much, like insight, honesty and honestly like business

1030
00:46:57,280 --> 00:46:59,560
Speaker 2: tips and tricks. I feel like there's been so much

1031
00:46:59,600 --> 00:47:03,760
Speaker 2: gold in this episode. Great for anyone who's following along,

1032
00:47:03,840 --> 00:47:06,719
Speaker 2: who's made Like who is Sammy? What is one mile?

1033
00:47:07,040 --> 00:47:08,880
Speaker 2: Where can we find you? How can we connect?

1034
00:47:09,080 --> 00:47:11,840
Speaker 3: Well, we're on, like I said in the episode, on

1035
00:47:11,960 --> 00:47:14,160
Speaker 3: all social media, So one mile is just one mile,

1036
00:47:14,200 --> 00:47:17,120
Speaker 3: which funny story because it's one word. Everyone thinks it's

1037
00:47:17,120 --> 00:47:19,799
Speaker 3: on a miller and everyone everyone that doesn't know what's

1038
00:47:19,840 --> 00:47:21,720
Speaker 3: called on the miller.

1039
00:47:22,360 --> 00:47:22,759
Speaker 4: Do you know what?

1040
00:47:22,880 --> 00:47:23,320
Speaker 2: I'll take it.

1041
00:47:23,640 --> 00:47:24,000
Speaker 4: I love it.

1042
00:47:24,000 --> 00:47:24,600
Speaker 2: I want to change.

1043
00:47:24,719 --> 00:47:27,000
Speaker 3: I said, like all PR isn't good PR, but like

1044
00:47:27,160 --> 00:47:30,120
Speaker 3: if you're trying to just read my business nameslay.

1045
00:47:29,760 --> 00:47:30,280
Speaker 2: That's great.

1046
00:47:30,680 --> 00:47:35,160
Speaker 3: So yes, one mile across a milla online and I'm

1047
00:47:35,239 --> 00:47:38,360
Speaker 3: just Sammy Robinson online as well, so ire and obviously

1048
00:47:38,360 --> 00:47:40,880
Speaker 3: I'll boutiquester In, Vondai and Paddington gorgeous.

1049
00:47:41,239 --> 00:47:43,560
Speaker 2: If you have loved this episode and want more behind

1050
00:47:43,600 --> 00:47:47,000
Speaker 2: the scenes stories from brilliant business owners, please make sure

1051
00:47:47,040 --> 00:47:49,200
Speaker 2: you head over to the Business Bible feed. I'll pop

1052
00:47:49,239 --> 00:47:51,200
Speaker 2: the link in the show notes for you because we'll

1053
00:47:51,239 --> 00:47:53,600
Speaker 2: be moving all of our Business Diaries episodes over there

1054
00:47:53,800 --> 00:47:56,319
Speaker 2: very soon, and you don't want to miss what's coming next.

1055
00:47:56,760 --> 00:47:58,560
Speaker 2: If you love this episode, let us know in the

1056
00:47:58,640 --> 00:48:01,080
Speaker 2: comments and share it with someone else who's got big

1057
00:48:01,239 --> 00:48:04,200
Speaker 2: business dreams. Don't forget to follow and subscribe so that

1058
00:48:04,280 --> 00:48:06,920
Speaker 2: you never miss a Business Diaries drop. I'll see you

1059
00:48:06,960 --> 00:48:09,160
Speaker 2: next time, guys. Bye, Thank you, thanks for having me.

1060
00:48:15,360 --> 00:48:17,880
Speaker 4: The advice shared on She's on the Money is general

1061
00:48:17,960 --> 00:48:21,759
Speaker 4: in nature and does not consider your individual circumstances. She's

1062
00:48:21,840 --> 00:48:25,240
Speaker 4: on the Money exists purely for educational purposes and should

1063
00:48:25,320 --> 00:48:28,480
Speaker 4: not be relied upon to make an investment or financial decision.

1064
00:48:28,880 --> 00:48:31,319
Speaker 4: If you do choose to buy a financial product, read

1065
00:48:31,360 --> 00:48:34,600
Speaker 4: the PDS TMD and obtain appropriate financial.

1066
00:48:34,280 --> 00:48:36,040
Speaker 2: Advice tailored towards your needs.

1067
00:48:36,440 --> 00:48:40,320
Speaker 4: Victoria Divine and She's on the Money are authorized representatives

1068
00:48:40,440 --> 00:48:44,480
Speaker 4: of Money sheper Pty Ltd ABN three two one six

1069
00:48:44,600 --> 00:48:48,440
Speaker 4: four nine two seven seven zero eight AFSL four five

1070
00:48:48,560 --> 00:48:49,759
Speaker 4: one two eight nine