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Speaker 1: Will Smith. Will Smith. Will Smith is a guy who

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Speaker 1: punches people. He will slap you, Will Smith. In my brain,

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Speaker 1: I thought that video again yesterday, the old.

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Speaker 2: Slap Will Anderson question everything.

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Speaker 3: You keep will Smith?

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Speaker 4: Will Smith. That's right, that's a first. You never been

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Speaker 4: introduced as Will Smith, have you?

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Speaker 2: Well?

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Speaker 5: Actually, you know funny story. I was interviewing Will Smith

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Speaker 5: many years ago when he was making a movie. He

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Speaker 5: was out in Australia doing on his press tours and

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Speaker 5: I was interviewing him and I mentioned to him that

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Speaker 5: he had had an album that was called will Ennium, Yes,

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Speaker 5: and that I had, like I just in a joking way,

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Speaker 5: I had mentioned to him that like the previous year,

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Speaker 5: I had done a stand up comedy show called because

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Speaker 5: I always put my name in the title of my shows,

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Speaker 5: that I had done a show called Willennium. And I

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Speaker 5: thought this would be a fun bonding moment between the

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Speaker 5: two of us. But suddenly he thought he was going

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Speaker 5: to be served papers or sued or something.

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Speaker 3: It was like an original idea. I'd never heard of

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Speaker 3: your things. I wasn't.

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Speaker 5: Will the French sprinter bel Air was going through the

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Speaker 5: Melbourne Comedy Festival guide looking for showing I was a coincidence.

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Speaker 1: You do have a link now, question.

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Speaker 6: Everything is back tonight on the ABC at eight thirty,

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Speaker 6: and tonight's episode is about clickbait, and we hear the

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Speaker 6: term clickbait a lot.

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Speaker 2: But let's just get clear what is it?

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Speaker 5: Well, I mean, it can be many things. It is

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Speaker 5: not exactly just one thing that's the truth, right, Like, really,

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Speaker 5: what we're looking at is anything that misleads you in

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Speaker 5: order to get you to somewhere. So anything that is

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Speaker 5: not telling you the whole truth in order to lure

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Speaker 5: you to something where the thing won't really be revealed

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Speaker 5: is what we're really looking at.

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Speaker 3: I'll give you an example of what I mean.

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Speaker 5: So, like, okay, so if I say two words, I

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Speaker 5: want you both to just nominate two words that immediately

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Speaker 5: come to mind when I say chess cheating scandal, chess

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Speaker 5: cheating scandal, what I know what?

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Speaker 6: Two words don't come to mind? But how about Queen's gambit?

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Speaker 3: Good?

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Speaker 5: Safe answer, well done, give me your two words? Glasy?

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Speaker 3: What are your two words? Oh?

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Speaker 1: Fair play?

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Speaker 5: Of course, yeah, fair play. No, the correct answer is,

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Speaker 5: of course anal beads.

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Speaker 1: Yes.

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Speaker 5: A story going around the chess world about personal wireless

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Speaker 5: vibrating devices being used to cheat in chess, and so

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Speaker 5: we're so fascinated by this story because it's been covered

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Speaker 5: everywhere and we wanted to get to the truth of it.

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Speaker 5: How does a story like this come about? How does

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Speaker 5: it become something that everybody is hearing about and talking

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Speaker 5: about and is it even true? So basically what we

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Speaker 5: do is we start with the clipbait headlines and then

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Speaker 5: we go behind the story to tell you the truth

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Speaker 5: of actually whether it's true or not.

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Speaker 4: And so many times I noticed we've clickbait. They're using

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Speaker 4: outrage because we love to be outraged in twenty twenty two,

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Speaker 4: and it might be Koshi said this today on the show,

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Speaker 4: and he actually didn't.

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Speaker 5: Not just outraged, because this is our whole show is

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Speaker 5: about this. We're recognizing patterns, so it's not just are

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Speaker 5: you outraged. The thing that I love is that I'm

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Speaker 5: doing everything wrong? Have you noticed that you've been using

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Speaker 5: your washing machine wrong, you've been your car wrong, You've

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Speaker 5: been eating a Scotch finger biscuit all your life?

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Speaker 3: I'm like, oh my god, tell me how am I

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Speaker 3: meant to be?

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Speaker 5: And then of course you click on these things and

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Speaker 5: they say the appropriate way to eat it is break

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Speaker 5: it in half and then eat it.

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Speaker 3: You do, really, I have not been eating it wrong.

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Speaker 5: That's exactly how I was eating a scotsh being a

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Speaker 5: biscuit who was not ending it like that.

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Speaker 2: The people that were eating it wrong.

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Speaker 6: People are very They love to point out clickbait in

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Speaker 6: the comments of stories.

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Speaker 2: So and they're like, I'm not opening it. That's clickbait.

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Speaker 6: But if you're commenting, are you actually buying into the clickbait?

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Speaker 5: Yeah, absolutely, you are it because all they need you

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Speaker 5: to do is visit the site. They don't care if

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Speaker 5: you read the article. At that point, their job is done,

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Speaker 5: as popped up on the side. They have your information

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Speaker 5: because you've logged into comment, they've advertised you something, which

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Speaker 5: was all they wanted you to do was click through

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Speaker 5: to that page so they could sell the advertising on

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Speaker 5: the page. They're not giving you a test at the

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Speaker 5: end about how many details you remember about Ben Affleck's

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Speaker 5: bad day.

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Speaker 3: They don't care. Yeah, it's fine, they've got you. You're

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Speaker 3: on the hook.

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Speaker 4: Or how bad this Hollywood star looks at seventy nine

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Speaker 4: was a great clickbagan.

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Speaker 1: It's awful.

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Speaker 3: Oh yeah. Unrecognizable is the word yes, this is a word. Unrecognizable.

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Speaker 3: You won't believe what childhood. I saw one recently.

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Speaker 5: It was about the kid from Gooni's and it was

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Speaker 5: like Goony's star unrecognizable really in a movie that came

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Speaker 5: out ninety five years ago.

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Speaker 3: The star of that movie doesn't look the same as

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Speaker 3: he did when he was.

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Speaker 6: A kid, Kelsey Prieze. Is it only the media that

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Speaker 6: uses clickbait? Does it come up in other places?

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Speaker 5: I mean, I think it's a natural human emotion, right

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Speaker 5: like this. That's why it works on us because it

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Speaker 5: targets something that the idea of, like a promise, an expectation,

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Speaker 5: you know, like obviously you know when somebody invites you

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Speaker 5: to a party, they're like, come to the party, it's

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Speaker 5: going to be amazing. They don't go come to the party.

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Speaker 5: Like most parties, you're going to be good and bad.

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Speaker 5: You'll get trapped talking to someone you don't really like

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Speaker 5: in the kitchen for ages. You can get a headache

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Speaker 5: the next morning and wonder if it was all worth it.

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Speaker 5: They don't really sell you with that. They sell you

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Speaker 5: it's going to be the best party of all time.

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Speaker 1: Yeah and yeah.

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Speaker 4: As humans, we often say those words you know when

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Speaker 4: it comes to clickbait. It is one of those situations

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Speaker 4: where quite often we have lost my train thought.

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Speaker 1: Do you want to go late? Lost?

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Speaker 3: It is? It is? Stay tuned the rest of that sentence.

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Speaker 3: I can't wait.

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Speaker 1: It's coming up after fifteen.

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Speaker 3: You'll never believe what clears he said.

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Speaker 5: Next, don't click through for the rest of the question.

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Speaker 6: Well, how did it happen clickbait during the reporting of

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Speaker 6: the Queen's death?

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Speaker 3: Well, everywhere, didn't it.

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Speaker 5: This is the most interesting thing of all because we're

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Speaker 5: constantly being told about, you know, like that we have

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Speaker 5: to be respectful around this topic, and yet the meating

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Speaker 5: itself were not at all like I mean, they've feasted

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Speaker 5: on the you know, the carcass for clicks, you know,

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Speaker 5: and it was all if you go on, it's all

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Speaker 5: about the thing that Harry's head. There was thing that

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Speaker 5: Megan wore, the secrets. Yeah, the amount of secret will

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Speaker 5: we're all was her secret handbag. I want to know

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Speaker 5: what was in her second hand was her secret secret

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Speaker 5: lipstick signal?

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Speaker 3: She has a secret lips. She's like a spy.

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Speaker 5: I need to know about this. What was the story

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Speaker 5: of the Queen's secret umbrella? That's one I clicked on

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Speaker 5: what was the story because I was thinking some sort

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Speaker 5: of Mary Poppins style thing, or maybe she had like

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Speaker 5: a sword in it that she could fight people off.

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Speaker 5: I want to know about the secret umbrella. Turns out

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Speaker 5: it was just this Australian who had once used an

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Speaker 5: umbrella to shield the queen and then kept it for

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Speaker 5: the next sixty years. Dining out on the story, I

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Speaker 5: was like, it wasn't really a secret, rather than you're

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Speaker 5: just a sad old man is having your moment in

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Speaker 5: the sun and now more.

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Speaker 4: Than ever due to click. But we're just stats more

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Speaker 4: than we ever have been. That we will just want

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Speaker 4: the click. That's all they're after.

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Speaker 3: Well, they don't care.

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Speaker 5: This is the thing, like we think about these news

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Speaker 5: organizations as having some sort of interest in Like McDonald's

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Speaker 5: don't care if you eat the food right at the

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Speaker 5: end of the day, if you bought the food, like

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Speaker 5: after that, what you do with the food is completely up.

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Speaker 5: Like McDonald's, you don't have grimace following your homegoing. You're

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Speaker 5: going to eat all that, right, You're not checking any

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Speaker 5: of that in the bin? Well, you know any of

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Speaker 5: it up. I'm going to sit with you until you

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Speaker 5: just the entire meal.

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Speaker 6: Sometimes I do click on it, but I don't watch

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Speaker 6: your unassociated video, so.

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Speaker 2: The question does that help?

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Speaker 6: Question is back tonight eight thirty on the ABC and

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Speaker 6: ABC I view.

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Speaker 2: This will be fascinating.

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Speaker 5: Thank you will, Thank you my pleasure. It would be

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Speaker 5: nice to talk to you again sometime during the season,

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Speaker 5: just so I can hear the rest of that question.

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Speaker 5: I'm really looking forward to regain that comes out.

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Speaker 1: You sort of got what I was trying to do there.

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Speaker 1: That's the next NIGHTE bye.