1 00:00:04,360 --> 00:00:07,200 Speaker 1: Welcome to How I Work, a show about the tactics 2 00:00:07,320 --> 00:00:09,600 Speaker 1: used by leading innovators to get so much out of 3 00:00:09,640 --> 00:00:12,559 Speaker 1: their day. I'm your host, doctor Amantha Imbach. I'm an 4 00:00:12,640 --> 00:00:16,400 Speaker 1: organizational psychologist, the CEO of Inventium, and I'm obsessed with 5 00:00:16,480 --> 00:00:21,960 Speaker 1: finding ways to optimize my workday. Today's episode is another 6 00:00:22,040 --> 00:00:26,480 Speaker 1: my Favorite Tip episode. The title is probably pretty self explanatory. 7 00:00:26,920 --> 00:00:29,440 Speaker 1: It's about pulling out my favorite tip from each of 8 00:00:29,480 --> 00:00:33,880 Speaker 1: the interviews that I conduct. My guest today is Jake Knapp. 9 00:00:34,440 --> 00:00:37,440 Speaker 1: Jake spent the last ten years at Google and Google Ventures, 10 00:00:37,479 --> 00:00:40,360 Speaker 1: where he created the design sprint, which is a method 11 00:00:40,360 --> 00:00:43,440 Speaker 1: for building and testing a prototype in five days. He 12 00:00:43,520 --> 00:00:45,800 Speaker 1: then went on and wrote a book about the process 13 00:00:45,840 --> 00:00:49,280 Speaker 1: called Sprint, which was a New York Times bestseller. He 14 00:00:49,360 --> 00:00:52,160 Speaker 1: recently wrote another book called Make Time, which I mentioned 15 00:00:52,159 --> 00:00:55,800 Speaker 1: on a previous episode. I personally love Make Time, which 16 00:00:55,840 --> 00:00:58,480 Speaker 1: is all about strategies to help make time for doing 17 00:00:58,520 --> 00:01:01,319 Speaker 1: your most important work and really getting the most out 18 00:01:01,360 --> 00:01:05,280 Speaker 1: of each day. So this extract from my chat with 19 00:01:05,360 --> 00:01:08,759 Speaker 1: Jake explores a really simple strategy for helping gain more 20 00:01:08,800 --> 00:01:12,240 Speaker 1: control over your working schedule. I think this is particularly 21 00:01:12,360 --> 00:01:15,720 Speaker 1: useful for those who work for someone else and perhaps 22 00:01:15,840 --> 00:01:19,960 Speaker 1: don't have full control over their schedule, or maybe even 23 00:01:20,000 --> 00:01:23,280 Speaker 1: have very little control. But if you are someone who 24 00:01:23,319 --> 00:01:26,200 Speaker 1: is trying to apply a lot of the strategies contained 25 00:01:26,200 --> 00:01:29,520 Speaker 1: in this podcast, taking back control over your working day 26 00:01:29,680 --> 00:01:32,920 Speaker 1: is key. So here is Jake talking about a super 27 00:01:32,959 --> 00:01:37,240 Speaker 1: simple strategy to gain control over how you structure your date. 28 00:01:38,720 --> 00:01:41,800 Speaker 2: One thing that is really powerful, and there's actually a 29 00:01:41,840 --> 00:01:46,240 Speaker 2: study about the power of the word because it's my gosh, 30 00:01:46,319 --> 00:01:48,600 Speaker 2: I can't remember the year, but it's long enough ago 31 00:01:49,160 --> 00:01:53,560 Speaker 2: that xerox machines were a big deal. So you know, 32 00:01:53,640 --> 00:01:56,800 Speaker 2: if listeners are old enough to remember when we used 33 00:01:56,840 --> 00:01:59,920 Speaker 2: to have to make photocopies quite often, having to make 34 00:02:00,200 --> 00:02:03,000 Speaker 2: xerox or a photocopy of something was a really big deal, 35 00:02:03,040 --> 00:02:05,600 Speaker 2: and and people would wait in line, like I remember 36 00:02:05,840 --> 00:02:08,040 Speaker 2: being a college student and waiting in line to use 37 00:02:08,240 --> 00:02:12,639 Speaker 2: a copy machine to copy off my paper. So this 38 00:02:12,800 --> 00:02:16,560 Speaker 2: study that they did was they were trying to see 39 00:02:16,600 --> 00:02:19,800 Speaker 2: what kinds of excuses would let would allow people to 40 00:02:19,840 --> 00:02:22,880 Speaker 2: sort of let people cut them and cut in front 41 00:02:22,880 --> 00:02:25,400 Speaker 2: of them in line to use the xerox machine. And 42 00:02:25,639 --> 00:02:27,800 Speaker 2: I mean they just wanted to They were studying excuses, 43 00:02:27,840 --> 00:02:31,200 Speaker 2: not xeroxes in particular. But so what they found was 44 00:02:31,200 --> 00:02:37,519 Speaker 2: that when people used the word because, folks were crazily 45 00:02:37,680 --> 00:02:40,200 Speaker 2: more likely to let them cut in line. Even if 46 00:02:40,240 --> 00:02:44,040 Speaker 2: the only thing they said was can I use the 47 00:02:44,120 --> 00:02:46,880 Speaker 2: xerox machine before you? Because I need to make copies? 48 00:02:47,320 --> 00:02:48,880 Speaker 2: If that was the only reason, because I need to 49 00:02:48,880 --> 00:02:50,840 Speaker 2: make copies, which is the only thing anyone who is 50 00:02:50,880 --> 00:02:52,760 Speaker 2: in line could do with a xerox machine, that's all 51 00:02:52,760 --> 00:02:55,080 Speaker 2: it did was make copies. But there's just something about 52 00:02:55,080 --> 00:02:57,800 Speaker 2: saying because that if they if somebody said because I 53 00:02:57,840 --> 00:03:00,840 Speaker 2: need to make copies, versus saying, can I use the 54 00:03:00,919 --> 00:03:04,040 Speaker 2: xerox machine ahead of you, they like people were like 55 00:03:04,320 --> 00:03:06,359 Speaker 2: fifty percent more likely to let or something I can't 56 00:03:06,360 --> 00:03:08,880 Speaker 2: remember the exactly, never more likely to let them cut 57 00:03:08,960 --> 00:03:13,240 Speaker 2: in line. And it's not that this is like underhanded 58 00:03:13,320 --> 00:03:16,600 Speaker 2: or tricky, but if you tell people why you want 59 00:03:16,639 --> 00:03:20,800 Speaker 2: to do something different, people are much more accommodating than 60 00:03:21,160 --> 00:03:23,040 Speaker 2: I think we generally give them credit for. I think 61 00:03:23,080 --> 00:03:26,600 Speaker 2: generally in work environments where you know, if you if 62 00:03:26,639 --> 00:03:28,800 Speaker 2: you remember like starting your job, the first day you 63 00:03:28,800 --> 00:03:30,480 Speaker 2: start your job, or any you know, you go into 64 00:03:30,520 --> 00:03:34,200 Speaker 2: a new workplace, it's natural that you're trying to figure out, 65 00:03:34,280 --> 00:03:36,880 Speaker 2: like what are the rules here, like you know and 66 00:03:37,080 --> 00:03:39,200 Speaker 2: not that like in an office, there's all these rules, 67 00:03:39,240 --> 00:03:40,440 Speaker 2: but you're kind of trying to figure out, like how 68 00:03:40,440 --> 00:03:42,720 Speaker 2: does stuff work. I remember starting to work at Google 69 00:03:42,800 --> 00:03:44,760 Speaker 2: or before that, I worked at Microsoft, and like starting 70 00:03:44,800 --> 00:03:47,840 Speaker 2: off a new project, new teams, new company, and like 71 00:03:47,840 --> 00:03:50,080 Speaker 2: trying to figure out, like how do things work? What 72 00:03:50,120 --> 00:03:51,760 Speaker 2: do you do? Like how do I get things done? 73 00:03:51,760 --> 00:03:53,480 Speaker 2: How do I be effective in my job? And how 74 00:03:53,480 --> 00:03:55,480 Speaker 2: do I also help other people do what they're trying 75 00:03:55,480 --> 00:03:57,920 Speaker 2: to do. And you're kind of on the lookout for 76 00:03:58,000 --> 00:04:00,520 Speaker 2: the norms and for like how to kind of make 77 00:04:00,600 --> 00:04:03,920 Speaker 2: sure you're working in the appropriate way. And we do 78 00:04:04,000 --> 00:04:07,440 Speaker 2: this out of the best of intentions, but the result 79 00:04:07,560 --> 00:04:10,840 Speaker 2: is that we're often like we get really set and 80 00:04:10,880 --> 00:04:13,480 Speaker 2: like stuck on these default ways that people behave. So 81 00:04:13,560 --> 00:04:17,000 Speaker 2: if you want to, for example, block off your mornings 82 00:04:17,080 --> 00:04:20,600 Speaker 2: every morning of the week from you know, I don't know, 83 00:04:20,720 --> 00:04:23,240 Speaker 2: eight am till eleven am or eight am till noon, 84 00:04:23,720 --> 00:04:26,560 Speaker 2: just to work on individual work and to be heads down, 85 00:04:26,600 --> 00:04:28,160 Speaker 2: to not let people interrupt you so that you can 86 00:04:28,160 --> 00:04:32,080 Speaker 2: do your own project that might break the norms of 87 00:04:32,120 --> 00:04:34,320 Speaker 2: what other people are doing but just because it breaks 88 00:04:34,320 --> 00:04:37,840 Speaker 2: the norms, Like you can't assume that people really care 89 00:04:37,920 --> 00:04:40,960 Speaker 2: about the norms that much. And if you tell people like, 90 00:04:41,000 --> 00:04:43,720 Speaker 2: I'm breaking the norm because and then you just give 91 00:04:43,760 --> 00:04:47,000 Speaker 2: them a reason why you're doing it, people are inclined 92 00:04:47,080 --> 00:04:49,080 Speaker 2: to let you do that, I think because sort of 93 00:04:49,160 --> 00:04:52,400 Speaker 2: unlocks this this feeling that we all have of like trust. 94 00:04:52,440 --> 00:04:54,600 Speaker 2: We generally want to trust one another and want to 95 00:04:54,600 --> 00:04:57,000 Speaker 2: give each other the benefit of the doubt. So yeah, 96 00:04:57,040 --> 00:04:59,080 Speaker 2: so my tactic would be, like back when I was 97 00:04:59,120 --> 00:05:01,640 Speaker 2: at Google, like, hey, I'm blocking this off or I'm 98 00:05:01,640 --> 00:05:03,640 Speaker 2: going to say no to that meeting or whatever because 99 00:05:03,839 --> 00:05:07,080 Speaker 2: I'm working on this project I'm working on. I would 100 00:05:07,080 --> 00:05:08,919 Speaker 2: tell people the name of the thing, you know, or 101 00:05:08,960 --> 00:05:11,200 Speaker 2: I might just say I'm working on an important project. 102 00:05:11,279 --> 00:05:13,200 Speaker 2: I can't do it right now, or I need this 103 00:05:13,279 --> 00:05:16,080 Speaker 2: time because I'm working on an important project. That was 104 00:05:16,200 --> 00:05:19,720 Speaker 2: really powerful putting a little signature at the bottom of 105 00:05:19,800 --> 00:05:22,480 Speaker 2: my email that said I'm only checking email two times 106 00:05:22,480 --> 00:05:26,000 Speaker 2: a day because I'm focusing on important work, and that 107 00:05:26,080 --> 00:05:27,960 Speaker 2: was always on there. You know, that was a powerful 108 00:05:28,000 --> 00:05:30,360 Speaker 2: way to let people know I'm not going to get 109 00:05:30,360 --> 00:05:32,200 Speaker 2: back to your email as fast as possible. But the 110 00:05:32,240 --> 00:05:34,800 Speaker 2: thing that actually was amazing about both of those things 111 00:05:35,440 --> 00:05:38,360 Speaker 2: was the most powerful signal wasn't to the other people. 112 00:05:38,480 --> 00:05:41,160 Speaker 2: It was to me. It was to tell me, Hey, Jake, 113 00:05:41,279 --> 00:05:44,000 Speaker 2: is okay to not check your email every five minutes? 114 00:05:44,040 --> 00:05:47,760 Speaker 2: Oh hey, it's okay to actually focus on that thing 115 00:05:47,760 --> 00:05:50,000 Speaker 2: that you think is important on in the mornings. I'm 116 00:05:50,040 --> 00:05:52,960 Speaker 2: giving myself permission by doing that. Other people are less 117 00:05:53,000 --> 00:05:55,840 Speaker 2: hard on us than we are hard on ourselves, usually 118 00:05:56,279 --> 00:05:59,080 Speaker 2: about being true to what we believe is important. 119 00:06:00,000 --> 00:06:03,760 Speaker 1: Hello, it's Amantha here again. I hope you found that useful, 120 00:06:03,880 --> 00:06:06,839 Speaker 1: and I wonder if you might set yourself the challenge today, 121 00:06:06,920 --> 00:06:09,599 Speaker 1: maybe of asking your boss for something, or perhaps even 122 00:06:09,800 --> 00:06:13,000 Speaker 1: a coworker and using the word because to help increase 123 00:06:13,040 --> 00:06:16,640 Speaker 1: the chances of your request being accepted. Let me know 124 00:06:16,680 --> 00:06:19,240 Speaker 1: how you go with that, And you know what, like 125 00:06:19,320 --> 00:06:21,680 Speaker 1: something I find One of the most common questions I 126 00:06:21,680 --> 00:06:24,039 Speaker 1: get when I'm delivering a keynote around the topic of 127 00:06:24,080 --> 00:06:26,640 Speaker 1: restructuring your day or doing deep work in the morning 128 00:06:26,720 --> 00:06:29,240 Speaker 1: or something like that, is that people ask me, well, 129 00:06:29,440 --> 00:06:32,200 Speaker 1: what if I'm not in control of my schedule? And 130 00:06:32,279 --> 00:06:35,080 Speaker 1: how I answer that is I say, well, that needs 131 00:06:35,080 --> 00:06:38,080 Speaker 1: to become the first step you need to gain back 132 00:06:38,120 --> 00:06:40,520 Speaker 1: at least a little bit of control over your schedule 133 00:06:40,720 --> 00:06:43,320 Speaker 1: to start to get a significant boost in your performance, 134 00:06:43,320 --> 00:06:46,400 Speaker 1: not to mention happiness at work. So keep me posted 135 00:06:46,440 --> 00:06:50,000 Speaker 1: on how you go with Jake's because strategy. So that 136 00:06:50,080 --> 00:06:53,000 Speaker 1: is it for today. If you like this extract, you 137 00:06:53,080 --> 00:06:54,760 Speaker 1: might want to go back and listen to the whole 138 00:06:54,800 --> 00:06:57,599 Speaker 1: interview with Jake, which I'll link to in the show notes. 139 00:06:58,160 --> 00:07:01,400 Speaker 1: And if you're still well listening, I would love it 140 00:07:01,480 --> 00:07:04,400 Speaker 1: if you would take five seconds to leave a review 141 00:07:04,920 --> 00:07:09,279 Speaker 1: in iTunes or wherever you get your podcasts from. Leaving 142 00:07:09,360 --> 00:07:14,360 Speaker 1: reviews actually helps other people find this podcast, which is awesome. 143 00:07:15,240 --> 00:07:18,800 Speaker 1: And also if you write a review, I will absolutely 144 00:07:18,800 --> 00:07:22,200 Speaker 1: read it and unless it's horrible, it will probably bring 145 00:07:22,200 --> 00:07:24,520 Speaker 1: a huge s mile to my face, which is lovely. 146 00:07:24,880 --> 00:07:27,040 Speaker 1: So that is it for today and I'll see you 147 00:07:27,080 --> 00:07:27,640 Speaker 1: next time.