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Speaker 1: Hello and welcome to Outspoken. You're dose of the hottest

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Speaker 1: influencer and pop culture news twice a week. I'm Kate

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Speaker 1: Torber and I'm joined by my sisters and journalists Amy

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Speaker 1: and Sophie on today's show, The success of a micro

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Speaker 1: Influencers podcast proves big followings don't equate to success on

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Speaker 1: the podcast Chants the Instagram update this angered social media users,

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Speaker 1: and a cafe owner and a financial advisor clash over

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Speaker 1: a cup of coffee. But first, a week after revealing

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Speaker 1: her engagement, fitness mogul Kayla Estinas has surprised her followers

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Speaker 1: with the exciting news that she's expecting a baby with

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Speaker 1: fiance Jay Woodroff. So how did the couple make the announcement?

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Speaker 1: So Kayla posted a photo on her Instagram account of

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Speaker 1: her and Jay kissing whilst holding a sonogram of their

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Speaker 1: unborn baby, and you can see Kayla's stunning ring in

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Speaker 1: the photo. Kayla wrote, were so excited to share the

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Speaker 1: news that our family is growing. Anna cannot wait to

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Speaker 1: be a big sister and Jay and I could not

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Speaker 1: be more happy right now. So much to sell, lebrate

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Speaker 1: and be grateful for. We can't wait to share this

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Speaker 1: journey with you now. Jay also shared some more cute

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Speaker 1: photos of the couple together with the caption can't wait

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Speaker 1: to meet you. I Love you, Kayla. He then revealed

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Speaker 1: that the baby is due on January twenty twenty three.

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Speaker 1: I know that there's a lot of speculation around this relationship,

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Speaker 1: and also people seem to be quite judgy about the

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Speaker 1: timings of announcing the pregnancy just after the engagement, But

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Speaker 1: I just think we should be genuinely happy for Kayla.

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Speaker 1: It's really nice to see her looking so happy, and

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Speaker 1: as one of Adelaide's og influences, I think I've got

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Speaker 1: a bit of a soft spot for her and always

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Speaker 1: want to see her doing well.

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Speaker 2: So this announcement really did make me smile.

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Speaker 1: I've got to say I loved this photo of Kayla

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Speaker 1: and Jay together. I think Kayla copped a lot of

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Speaker 1: flak for putting up that photo because everyone kept going

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Speaker 1: on about Jay's white teeth.

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Speaker 2: But this one, this was a better picture.

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Speaker 1: Yeah, I've got to agree. They definitely were taken up

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Speaker 1: a notch. I wonder if one of the Sweat staff

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Speaker 1: members helped out with the photo shoot. I'm really curious

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Speaker 1: to see how much of Kayla's pregnancy. She decides to

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Speaker 1: share because she has been sharing a lot more about

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Speaker 1: her life and opening up to her followers. I was

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Speaker 1: surprised to see that Jay shared a poll on his

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Speaker 1: Instagram story asking people to vote if they think it's

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Speaker 1: going to be a baby boy or a girl. So

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Speaker 1: I wonder if that's a sign of things to come.

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Speaker 1: I hope so, because I think I've been relating more

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Speaker 1: to Kayla ever since she started sharing more updates because

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Speaker 1: there was a long time where she used to just

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Speaker 1: not even show her face in her Instagram content, and

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Speaker 1: I think she's had to make a change and pivot

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Speaker 1: her stance on the platform to actually be more relatable

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Speaker 1: and actually more relevant.

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Speaker 2: And I think she's doing a really good job at that.

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Speaker 1: So I expect to see a lot more baby content

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Speaker 1: on her page. Kayla also shared this really cute photo

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Speaker 1: where she broke the news to Anna and Anna's face

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Speaker 1: absolutely lit up.

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Speaker 2: She looks so excited.

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Speaker 1: So it'll be really nice to see content with Anna

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Speaker 1: and the new baby. What are we thinking baby name wise?

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Speaker 1: Because for an influencer, Anna is quite it's like a

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Speaker 1: little bit unique but more normal. I feel like they

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Speaker 1: might go down the path of a traditional Greek name.

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Speaker 2: I want to.

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Speaker 1: Say Mia I have. I don't know why I have

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Speaker 1: a cent that it could be meya. I know her

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Speaker 1: sister's daughter is called Gig, which I love because that's

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Speaker 1: our cat's names. So well, if you think about it,

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Speaker 1: it's Jay, which is a short name. Kayla is relatively short.

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Speaker 1: Anna short name. Gg is a short name. So maybe

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Speaker 1: it will be meya.

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Speaker 2: So one or two syllables.

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Speaker 1: Yeah, reality shows reality, There are nowhere near real, just

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Speaker 1: unreality shows. I call them okay, and none of them

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Speaker 1: will ever be a listers. Podcasting is the next big

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Speaker 1: frontier for influencers, with many flocking to the medium with

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Speaker 1: varied success. Funnily enough, though it appears having hundreds of

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Speaker 1: thousands of followers on Instagram doesn't necessarily equate to having

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Speaker 1: success on the podcast charts. Take Australian podcasts Don't Tell

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Speaker 1: Your Mother, for instance. This month, the podcast, hosted by

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Speaker 1: micro influencer Courtney Maignan and her dad Rick, debut at

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Speaker 1: number eight on the Apple Podcast charts, beating out the

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Speaker 1: likes of Haymish and Angy. The extraordinary success was quite

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Speaker 1: a feat considering Courtney only has eighteen point two thousand followers. Kate,

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Speaker 1: why do you think Courtney's podcast was such a success. Well, Firstly,

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Speaker 1: for those who don't follow Courtney, I highly suggest you

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Speaker 1: do because she is one of my favorite people to

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Speaker 1: follow on Instagram because she is just so real. She

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Speaker 1: also puts a lot of time and effort into her

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Speaker 1: content and is super engaging. New For some background, Courtney

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Speaker 1: is a thirty five year old business owner who has

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Speaker 1: battled melanoma four times. In addition to co owning pr company,

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Speaker 1: The Spin Studio, she also has her own stationery company. Now,

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Speaker 1: it's important to note that Courtney does have professional knowledge

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Speaker 1: in the podcasting space. She heads up the podcast of

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Speaker 1: her business, The Spin Studio, and is the producer behind

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Speaker 1: successful influencer led podcasts like Happy Hour with Lucy and

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Speaker 1: Nicky and Empowered by Revy and In twenty twenty, Courtney

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Speaker 1: launched her first podcast, She Was the Fire, which had

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Speaker 1: moderate success so in the eighteen months that it ran,

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Speaker 1: she released fifty one episodes which are massed over one

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Speaker 1: hundred thousand downloads. However, in November twenty twenty one, Courtney

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Speaker 1: sadly made the difficult decision to stop the podcast to

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Speaker 1: focus on her health after she had another cancer scare.

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Speaker 1: Now to put she was the fire's downloads into perspective

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Speaker 1: when you look at Triton's podcast ranker. Currently Australia's top

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Speaker 1: podcast is Hamish and Andy, which received over two million

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Speaker 1: downloads in June. Now Life on Cut is of course

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Speaker 1: another very popular podcast for females and at sat in

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Speaker 1: fifth position for June with over one million monthly downloads.

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Speaker 1: So the fact Courtney's new podcast overtook Hamish and Andy

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Speaker 1: on the charts is just a massive achievement. And I

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Speaker 1: think the success comes down to the fact that she

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Speaker 1: has cultivated herself a highly engaged audience that actually wants

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Speaker 1: to support her. I think that Courtney's success has really

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Speaker 1: highlighted the importance of engagement over following, and as someone

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Speaker 1: who does manage social media clients, it's something that we

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Speaker 1: really try to explain to our clients because most of

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Speaker 1: them seem fixated on the follow account when they should

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Speaker 1: really be focusing on the engagement. I mean, obviously, Courtney

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Speaker 1: has a background knowledge of what makes a successful podcast

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Speaker 1: and you can see that she's worked really hard to

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Speaker 1: execute it. She had a really big focus on ensuring

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Speaker 1: that the branding was spot on and produced really high

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Speaker 1: quality media assets. However, despite all of this, this usually

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Speaker 1: doesn't equate into a podcast having such an instant success

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Speaker 1: and visibility on the charts, and I think this achievement

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Speaker 1: is a real true testament on Courtney's ability to engage

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Speaker 1: with her audience. A big part of this engagement in

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Speaker 1: terms of the podcast was taking her followers along for

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Speaker 1: the ride. So rather than keeping the podcast as a

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Speaker 1: secret project like so many influencers do, she really involved

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Speaker 1: her audience and took them behind the scenes of launching

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Speaker 1: the podcast. So she asked her followers for their advice

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Speaker 1: on the podcast name as well as the cover art.

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Speaker 1: She also used the same method during the launch of

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Speaker 1: their Stationary line, and I think it's a strategy that

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Speaker 1: more influencers should really be utilizing. And also, the podcast

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Speaker 1: was bloody good. I love listening to podcasts like that,

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Speaker 1: and I think it's pretty wild when you compare Courtney's

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Speaker 1: success to the success of big Australian influencer podcasts who

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Speaker 1: have these in built audiences of hundreds of thousands of followers.

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Speaker 1: So there are some influencer led podcasts who have failed

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Speaker 1: to make a mark on the charts despite having this

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Speaker 1: inbuilt audience. So for those who aren't aware the podcast charts,

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Speaker 1: they actually don't rank podcasts based on their downloads. So

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Speaker 1: Apple Podcasts has its own special algorithm of how it

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Speaker 1: ranks its podcasts, which includes things like the amount of

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Speaker 1: new subscribers, reviews ranking, and of course downloads. And I

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Speaker 1: noticed Courtney very cleverly pushed people to subscribe, rate, and

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Speaker 1: review her podcast, which was incredibly clever, because this is

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Speaker 1: what has catapulted up the charts, this is why we're

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Speaker 1: talking about it, and this is why so many people

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Speaker 1: are listening exactly. And I think podcasting is actually quite

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Speaker 1: dangerous at the moment for influencers because there are so

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Speaker 1: many influencers flocking to the platform, but it ends up

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Speaker 1: being a real reflection on their actual influence. So if

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Speaker 1: you think about it, it's easy to follow people on

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Speaker 1: Instagram and double tap on their photos. However, you need

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Speaker 1: to really engage with your followers to get them to

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Speaker 1: actually invest time in listening to what you have to say.

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Speaker 1: Don't you think it sort of highlights maybe the influencers

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Speaker 1: whose followings are maybe not as legit. Oh, I definitely

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Speaker 1: think so. And I think another reason why some influencers

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Speaker 1: find it so hard is the fact that you really

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Speaker 1: need to be dedicated to podcasting because listeners and sponsors

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Speaker 1: expect consistency with episodes, which I think is something that

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Speaker 1: influencers find quite hard because there are a lot of

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Speaker 1: influencers that don't follow strict uploading schedules, and they have

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Speaker 1: relied on the fact that they were first to the

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Speaker 1: platform and then have already got this organically got this audience.

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Speaker 1: But if you think about it, if you're an influencer

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Speaker 1: and you have half a million followers, even if a

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Speaker 1: small amount of your audience tuned in, that is going

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Speaker 1: to skyrock you up the charts. So it's really confusing,

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Speaker 1: isn't it when there are these podcasts run by supposedly

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Speaker 1: big influencers that just don't make the charts, particularly when

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Speaker 1: you think about a debut episode. Because, as we discuss,

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Speaker 1: Courtney managed to get great excess off her debut episode

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Speaker 1: because she was really pushing that people needed to subscribe

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Speaker 1: to rank the episode and to leave a review, and

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Speaker 1: because Courtney's followers are so engaged with her and want

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Speaker 1: to support her, everyone was leaving reviews and obviously that

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Speaker 1: catapulted her up the charts. However, there are some influences,

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Speaker 1: as you say, Aim, that now have around eight hundred

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Speaker 1: thousand followers and that they literally don't even crack it

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Speaker 1: on the chart in the top one hundred pearl And

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Speaker 1: it just baffles me. Do you know what? Okay, everyone

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Speaker 1: keeps mentioning Courtney?

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Speaker 2: What about Rick?

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Speaker 1: Maybe Rick is the mastermind behind this whole.

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Speaker 2: Podcast of Rick.

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Speaker 1: And there was a moment in a second episode where

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Speaker 1: he said that Courtney and Sam, which are as children,

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Speaker 1: are his best friends and honestly melted me. I was like,

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Speaker 1: this man is so cute. I think what it also

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Speaker 1: signifies is the fact that people want to hear from

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Speaker 1: real people who have life experiences, who work real jobs.

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Speaker 1: We're kind of sick of hearing life advice and people

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Speaker 1: who we can't really relate to. Yeah, what is with

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Speaker 1: every influencer releasing a podcast where they just simply answer

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Speaker 1: questions as if they're some kind of expert. Well, I

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Speaker 1: think it's just easy content to be honest, Like it's

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Speaker 1: easy to pump out, and I suppose they probably get

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Speaker 1: a lot of questions. I also don't like how a

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Speaker 1: lot of influencer led podcasts are literally just like a

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Speaker 1: talk show where they interview someone, because again, I think

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Speaker 1: that's where the podcast fails, because you don't necessarily want

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Speaker 1: to hear influencers interviewing people because they're not journalists. They

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Speaker 1: don't know how to do it properly. You want to

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Speaker 1: hear about their life, and I think that Instagram and

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Speaker 1: TikTok and YouTube are usually a great platform for that

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Speaker 1: because they can show you the highlights of their life,

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Speaker 1: but they might not be necessarily good at presenting that

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Speaker 1: on Mike. So we also think it's because podcasting doesn't

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Speaker 1: really allow people to show their hotness as per se,

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Speaker 1: because a lot of influencers have built their careers on

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Speaker 1: being hot, but when you put them behind a mic,

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Speaker 1: you have to have a certain amount of substance to

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Speaker 1: be able to get through to your audience. I also

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Speaker 1: think is this a prime opportunity to ask our followers

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Speaker 1: to rate, review, subscribe art, because I don't know if

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Speaker 1: we're doing a good enough job of reminding people. Just

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Speaker 1: baut to your point, Sophie about the hotness of some

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Speaker 1: of these influencers. I also think it shows, and we've

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Speaker 1: discussed this previously, that maybe some of these influencers followings

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Speaker 1: are not the actual demographic that would listen to a podcast.

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Speaker 1: So for instance, if you're a hot girl on Instagram,

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Speaker 1: maybe your followers are all men who don't want to

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Speaker 1: hear you on a podcast talking about life and dating

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Speaker 1: and spirituality.

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Speaker 2: Or whatever exactly.

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Speaker 1: But the thing is, though we are forgetting that there

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Speaker 1: are a lot of big influencer led podcasts that are huge,

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Speaker 1: Like think of Logan Paul's podcast. A YouTuber though, who

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Speaker 1: is super engaging and entertaining. It's a bit different to

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Speaker 1: somebody who's made a career on you know, posting hot

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Speaker 1: photos of themselves. Oh, exactly right, And that's what I mean.

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Speaker 1: You've kind of got to look at the caliber of

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Speaker 1: influencers that are successful on the podcast charts, like look

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Speaker 1: at Life on Cut. Yeah, their reality star slash influencers,

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Speaker 1: but their personalities are so great that they can actually

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Speaker 1: manage to hold and lead a podcast with great success.

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Speaker 1: So I think if you're at an influencer, you've got to

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Speaker 1: think why are you releasing a podcast? Because if you're

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Speaker 1: only doing it to increase your reach and not really

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Speaker 1: putting an effort into it, you're not going to get

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Speaker 1: a great result out of it, or you're just ticking

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Speaker 1: a box one large crab bisque to go read beautiful,

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Speaker 1: you're pushing your luck. Little Man Cafe owner Julian Moosey

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Speaker 1: has slammed Ossie finance expert Victoria Divine for sharing her

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Speaker 1: shock at the store's rising coffee prices. The hospitality mogul,

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Speaker 1: who owns twenty two venues in Melbourne, told the popular

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Speaker 1: podcast host to find a real job as well as

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Speaker 1: a new local So can you run us through what happened? Yeah,

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Speaker 1: this was definitely a shit storm that erupted on Instagram

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Speaker 1: and I just couldn't look away from it now. For

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Speaker 1: those who don't know, Victoria Divine is the host of

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Speaker 1: hugely successful finance podcasts She's on the Money. She is

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Speaker 1: also an Australian finance expert and businesswoman, and she's also

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Speaker 1: got a radio show at the moment too. That's right.

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Speaker 1: She's also written a few books. She's a very busy woman. Now.

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Speaker 1: Victoria decided to into her local coffee shop, Pantry Glen Iris,

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Speaker 1: which is under new management, and she was shocked to

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Speaker 1: find that the price of two small coffees had risen

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Speaker 1: to twelve dollars Now, anyone who listens to She's on

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Speaker 1: the Money knows that Victoria regularly talks about inflation, so

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Speaker 1: she took to her Instagram to share her shock at

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Speaker 1: the price rise. Victoria shared a photo of her hand

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Speaker 1: holding the small coffee and wrote, my favorite cafe reopened

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Speaker 1: with new owners. So now two tiny coffees cost twelve dollars.

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Speaker 1: To preface, Victoria did not divulge the name of the cafe.

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Speaker 1: It wasn't visible in the background and there was no

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Speaker 1: branding on the cup. However, it was her local cafe,

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Speaker 1: so some devoted followers may have been able to connect

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Speaker 1: the dots and realize which cafe she was talking about. Now.

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Speaker 1: The cafe owner in question, as we said earlier, is

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Speaker 1: Julian Moosey, and alongside his wife Christy Lee, they have

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Speaker 1: been described in past media reports as hospitality King and Queen.

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Speaker 1: So they run a coffee Empire's heads of only hospitality group,

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Speaker 1: which both thirty million dollars plus in annual revenue and

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Speaker 1: twenty two venues, including the Bentwood, Fitzroy, mob Camberwell and

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Speaker 1: Clubhouse Malvin cafes, and they are now the new owner

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Speaker 1: of Pantry Glenn Iris So it's safe to say they

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Speaker 1: have their own coffee empire. Well, it appears Julian wasn't

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Speaker 1: very happy with Victoria Divine's Insta stories.

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Speaker 2: He fired back. He wrote, predictable.

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Speaker 1: Our pricing is a reflection of our talent, not your budget.

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Speaker 1: Best you find yourself another local. He then made things

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Speaker 1: personal and said there is a seven to eleven nearby

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Speaker 1: that does one dollar coffee. Otherwise, get a real job

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Speaker 1: that pays properly so you can afford the good things

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Speaker 1: in life.

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Speaker 2: Now.

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Speaker 1: I was quite taken aback by Julian's comment. Not only

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Speaker 1: was it really condescending and rude, it's just a stupid

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Speaker 1: comment to make because everybody knows how hugely successful Victoria

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Speaker 1: Divine is, and anybody who follows her on Instagram will

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Speaker 1: see just how incredibly hard she works. So for Julian

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Speaker 1: to comment that she needs to get a real job

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Speaker 1: is just so ill informed and laughable. I mean, he's

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Speaker 1: clearly assuming that because she has a following, she doesn't work,

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Speaker 1: which is just so far from the truth. And I

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Speaker 1: do wonder if he would have made this sweeping judgment

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Speaker 1: if Victoria's fiance Steve had instead called out the coffee prices. Now,

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Speaker 1: following the barrage of comments from the cafe owner, Julian,

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Speaker 1: Victoria posted screenshots of the correspondence and tagged the cafe.

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Speaker 1: She wrote, Ladies and gentlemen, the new owner of Pantry

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Speaker 1: Gleniris nice. Really nice. She also tagged the two other

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Speaker 1: coffee shops that the man owns now. This ignited things further,

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Speaker 1: with Julian responding, I love this. The funniest thing is

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Speaker 1: that you genuinely think that people care for your opinion.

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Speaker 1: Victoria followed this up by telling her followers she never

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Speaker 1: tagged the cafe in her original story or even disclosed

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Speaker 1: what suburb it was in. She said she only shared

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Speaker 1: the coffee price because it was normal to not love

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Speaker 1: that your coffee goes from being four dollars for eight

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Speaker 1: ounces to six dollars for six ounces of coffee. So

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Speaker 1: this story has really blown up in the media. So

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Speaker 1: news dot com dot a up directly to the cafe owner, Julian,

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Speaker 1: who said his small coffee usually costs five dollars twenty

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Speaker 1: and revealed that Victoria ordered a plant based milk, which

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Speaker 1: caused the price to rise.

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Speaker 2: I just love how petty this sounds.

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Speaker 1: No, no, she ordered a plant based milk. Wouldn't you

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Speaker 1: think that if Victoria Divine, someone with a large platform,

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Speaker 1: was coming into your cafe, you might just waver the

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Speaker 1: special milk feed. Well not even just waver it, but

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Speaker 1: I mean the thing is, most people order a specialty

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Speaker 1: milk fece days, don't they.

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Speaker 2: Yeah.

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Speaker 1: So, He also claimed that he had been communicating with

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Speaker 1: Victoria for weeks on Instagram before she shared the Instagram

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Speaker 1: story complaining of the price rise, and he further claimed

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Speaker 1: on his personal Instagram story that locals have come out

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Speaker 1: to support his coffee shop in droves. Now, Victoria Divine

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Speaker 1: has also received droves of support. One user wrote online,

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Speaker 1: I think the owner might have underestimated the reach the

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Speaker 1: Victoria Divine actually has, whilst another said I can't wait

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Speaker 1: to try my seven to eleven coffee before I go

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Speaker 1: and start my non real job now. Since the incident,

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Speaker 1: Julian's reviews have been littered with one stars. Following the backlash,

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Speaker 1: Julian has also done further interviews with news dot Com,

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Speaker 1: and he told the publication that the whole conversation has

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Speaker 1: been misconstrued and he's now been receiving very harsh comments online.

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Speaker 1: So he claimed in the article that Victoria was upset

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Speaker 1: that the old owners sold the cafe. He also claimed

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Speaker 1: that his comment about Victoria going and getting a real

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Speaker 1: job was misconstrued. He said, I was suggesting she stopped

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Speaker 1: making a task and a job of constantly posting negatively

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Speaker 1: about a venue. He also went on to explain the

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Speaker 1: price rise, saying that it was down to the fact

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Speaker 1: that they use very high quality beans. He also said

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Speaker 1: alternative milks and decaf coffee are at an additional cost.

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Speaker 2: Now from a power perspective.

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Speaker 1: So I think this is a really ugly look for

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Speaker 1: Julian's new cafe. It is also quite interesting because I

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Speaker 1: feel like there are a lot of established cafe and

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Speaker 1: restaurant owners who have this preconceived idea about influence and

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Speaker 1: they don't like working with them because they don't feel

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Speaker 1: they should have to provide free food for them. I

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Speaker 1: wonder if he has had a negative experience with another

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Speaker 1: influencer and that's why he has lashed out at Victoria

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Speaker 1: Divine like this. Well, in this instance, I don't think

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Speaker 1: Victoria was asking for a free coffee, but maybe he

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Speaker 1: did have a preconceived idea of what sort of relationships

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Speaker 1: you'd want with the store instead of acting like a

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Speaker 1: child in response to Victoria's Instagram story, I really think

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Speaker 1: Julian should have instead used it as an opportunity to

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Speaker 1: explain the price rise, because I mean, as a society,

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Speaker 1: we're already aware that inflation is hitting us hard. I mean,

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Speaker 1: lettuces have been ten dollars, for God's sake, so I

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Speaker 1: think we're all understanding that prices are gone to change.

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Speaker 1: So and I feel like he could have used it

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Speaker 1: to garner some sympathy because he could have spoken from

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Speaker 1: the position of someone who runs a business or who

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Speaker 1: is a wholesaler, and he could have explained how difficult

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Speaker 1: it actually is running a business in this climate.

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Speaker 2: Yeah. Well, he just went on the attack, didn't he.

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Speaker 1: As you said, there are so many things he could

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Speaker 1: said that could have garnered sympathy rather than tearing Victoria apart.

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Speaker 1: I mean, you know, he does own a whopping twenty

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Speaker 1: two venues in Melbourne, which I'm sure we hit hard

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Speaker 1: by all of the lockdowns last year, So you know,

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Speaker 1: I'm sure that there would have been a number of

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Speaker 1: people who would have really felt for him. I found

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Speaker 1: it interesting that Julian said that he had had previous

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Speaker 1: conversations with Victoria before the whole post exploded, because you

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Speaker 1: could see on Victoria's screenshot that there was a post

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Speaker 1: above the original one, and potentially maybe there had been

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Speaker 1: some fallout between the previous cafe owners and the new ones,

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Speaker 1: and maybe Victoria was territorial over the old owners. And

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Speaker 1: you know, it did seem like a very beautiful, wholesome

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Speaker 1: community store, So I wonder if that also had a

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Speaker 1: bit to play in this whole feud breaking out online.

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Speaker 2: You know what, I love a bit of shit stirring.

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Speaker 1: If that is the case, and Victoria had a problem

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Speaker 1: with this guy before, maybe there's a reason why.

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Speaker 2: I think we've seen how he reacted.

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Speaker 1: And also I love the fact that she was like, oh,

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Speaker 1: fuck it, I'm gonna put up these coffee cups and

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Speaker 1: make a dig anyway, see if he reacts.

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Speaker 2: Oh, I have no problem with it at all.

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Speaker 1: I just felt like that might be more to the

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Speaker 1: story and something simmering beneath the surface. I also love

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Speaker 1: the way that Victoria has taken opportunities to have further

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Speaker 1: digs at this store, because I do notice that she

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Speaker 1: has a new local cafe and on her walk with

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Speaker 1: the beautiful dog She's been sharing some photos of her

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Speaker 1: new coffee cup, and she also shared a dinner out

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Speaker 1: with her work colleagues and said, Wow, how can I

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Speaker 1: afford to eat at this beautiful restaurant thing because I

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Speaker 1: don't have a real job. Can I just point out though,

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Speaker 1: the power of social media as well, because clearly Julian

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Speaker 1: went to news dot com dot Au he tried to

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Speaker 1: use old school press. I don't really think it worked

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Speaker 1: out well for him, the powers of social media. Everyone's

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Speaker 1: going off about this online and it's been showing support

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Speaker 1: for Victoria. I'm just trying to stay calm so him

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Speaker 1: get these words out properly, because they're not coming out.

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Speaker 2: I just think I'm gonna.

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Speaker 1: Have a really big I just think I'm gonna have

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Speaker 1: a really big break from social media for a while.

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Speaker 1: Instagram is in hot water after making major changes to

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Speaker 1: the social media app. The latest update has seen the

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Speaker 1: focus move from photos to videos in a clear attempt

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Speaker 1: to rival TikTok amy. What are the big differences we're seeing? Well, sadly,

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Speaker 1: my Instagram was updated this week and I already hate it.

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Speaker 1: So all the photos are now stretched to the edge

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Speaker 1: of the screen and continuous scrolling has been replaced by

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Speaker 1: you know, the snap scrolling that you see on TikTok,

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Speaker 1: So it's completely different. And a lot of people have

435
00:21:36,320 --> 00:21:39,600
Speaker 1: been complaining that their feeds are now littered with advertising.

436
00:21:39,680 --> 00:21:40,800
Speaker 2: I've noticed it as.

437
00:21:40,680 --> 00:21:44,280
Speaker 1: Well, and it's pretty clear that Instagram is extremely threatened

438
00:21:44,320 --> 00:21:47,080
Speaker 1: by the popularity of TikTok. Yeah, I mean sorry, I'm

439
00:21:47,119 --> 00:21:49,439
Speaker 1: having a look at it now and I'm outraged because

440
00:21:49,680 --> 00:21:52,080
Speaker 1: only some of my accounts have updated and there's this

441
00:21:52,240 --> 00:21:56,679
Speaker 1: really naff, sort of rounded border around it. It reminds

442
00:21:56,720 --> 00:21:58,600
Speaker 1: me of photos that people used to print out in

443
00:21:58,600 --> 00:21:59,120
Speaker 1: the eighties.

444
00:21:59,119 --> 00:22:00,960
Speaker 2: What the fuck is happening? It looks terrible.

445
00:22:01,400 --> 00:22:04,800
Speaker 1: Well, the whole thing is that obviously the photos don't

446
00:22:04,840 --> 00:22:07,600
Speaker 1: look nice on map anymore. Doesn't make me want to

447
00:22:07,600 --> 00:22:10,160
Speaker 1: post a photo because I've heard that they perform really

448
00:22:10,200 --> 00:22:13,040
Speaker 1: badly in the feed as well. Well. It's also if

449
00:22:13,040 --> 00:22:15,800
Speaker 1: you look at the videos, the videos feel the full screen,

450
00:22:15,840 --> 00:22:18,120
Speaker 1: whereas the photos you've got a bit of a border

451
00:22:18,200 --> 00:22:21,600
Speaker 1: around them, and they're not very engaging at all. And

452
00:22:21,640 --> 00:22:25,359
Speaker 1: so you'll probably remember back in August twenty twenty, this

453
00:22:25,520 --> 00:22:29,000
Speaker 1: is when Instagram launched reels for the first time, and

454
00:22:29,040 --> 00:22:32,120
Speaker 1: this was a knee jerk reaction to the surging popularity

455
00:22:32,160 --> 00:22:36,440
Speaker 1: of TikTok, And since then, you're correct, the algorithm has

456
00:22:36,480 --> 00:22:40,080
Speaker 1: majorly favored reels. And I actually saw Britney Saunders talking

457
00:22:40,119 --> 00:22:42,720
Speaker 1: about this on her Instagram the other day. So she

458
00:22:42,880 --> 00:22:45,639
Speaker 1: was telling all business owners you need to get on reels.

459
00:22:45,680 --> 00:22:48,680
Speaker 1: Don't bother sharing anything else but reels. And so if

460
00:22:48,680 --> 00:22:51,240
Speaker 1: we've found that with our business, Hula Media, we only

461
00:22:51,280 --> 00:22:54,119
Speaker 1: share reels for our clients because they reach so many

462
00:22:54,160 --> 00:22:57,359
Speaker 1: more people. Well, according to Adam Masiri, who is the

463
00:22:57,400 --> 00:23:00,680
Speaker 1: head of Instagram, reels will now be the only video

464
00:23:00,840 --> 00:23:03,640
Speaker 1: format available on the platform. I think that's a really

465
00:23:03,680 --> 00:23:07,399
Speaker 1: good move because the other formats are quite redundant. Now.

466
00:23:07,720 --> 00:23:08,800
Speaker 2: Well, I wonder what this.

467
00:23:08,800 --> 00:23:11,480
Speaker 1: Means for the everyday user though. I wonder if it

468
00:23:11,480 --> 00:23:15,399
Speaker 1: will deter people from posting photos, because every day people

469
00:23:15,440 --> 00:23:17,760
Speaker 1: really just post photos when they're out with their friends.

470
00:23:17,800 --> 00:23:20,000
Speaker 1: They're not shooting reels about their lives.

471
00:23:20,200 --> 00:23:21,440
Speaker 2: That is so true.

472
00:23:21,600 --> 00:23:23,480
Speaker 1: I mean, it shows that they more care about the

473
00:23:23,520 --> 00:23:27,359
Speaker 1: business experience or the influencer side of things than they're

474
00:23:27,560 --> 00:23:30,320
Speaker 1: regular users who want to stay connected to one another.

475
00:23:30,560 --> 00:23:33,679
Speaker 1: Maybe they feel like ordinary people don't actually share that

476
00:23:33,800 --> 00:23:36,920
Speaker 1: much on the platform, it's more people engage with other

477
00:23:37,000 --> 00:23:40,280
Speaker 1: people's accounts. And I don't know if you've noticed this, Sophie,

478
00:23:40,280 --> 00:23:43,760
Speaker 1: but all over Instagram users have been sharing a black

479
00:23:43,800 --> 00:23:46,440
Speaker 1: and white post. It was created by a woman called

480
00:23:46,480 --> 00:23:50,879
Speaker 1: Tatty Bruning and it reads make Instagram Instagram again.

481
00:23:51,160 --> 00:23:52,359
Speaker 2: I have not seen this.

482
00:23:52,480 --> 00:23:56,040
Speaker 1: I stand in solidarity with this woman because I miss

483
00:23:56,160 --> 00:23:59,920
Speaker 1: the old Instagram. There's also a change dot or party

484
00:24:00,240 --> 00:24:01,800
Speaker 1: you might want to sign so if it's already got

485
00:24:01,800 --> 00:24:05,040
Speaker 1: one hundred and ten thousand signatures saying you need to

486
00:24:05,119 --> 00:24:07,639
Speaker 1: change Instagram back to what it was. This reminds me

487
00:24:07,680 --> 00:24:09,480
Speaker 1: of the time that they got rid of the likes,

488
00:24:09,600 --> 00:24:13,600
Speaker 1: and not only me, but michaela testa how to complete meltdown?

489
00:24:13,640 --> 00:24:14,720
Speaker 2: About this now?

490
00:24:14,760 --> 00:24:17,720
Speaker 1: In this petition, so if the author stated that they

491
00:24:17,720 --> 00:24:21,119
Speaker 1: were concerned about the change in the Instagram algorithm because

492
00:24:21,160 --> 00:24:24,600
Speaker 1: they thought it will impact influencers financially.

493
00:24:24,160 --> 00:24:27,720
Speaker 2: So anyone think of the influences amy, so.

494
00:24:27,600 --> 00:24:29,919
Speaker 1: It said it feels wrong to switch the algorithm on

495
00:24:30,040 --> 00:24:33,240
Speaker 1: creators that have made a living and contributed to the community,

496
00:24:33,280 --> 00:24:36,800
Speaker 1: forcing them to change their entire content, direction and lifestyle

497
00:24:36,920 --> 00:24:38,480
Speaker 1: to serve a new algorithm.

498
00:24:39,119 --> 00:24:41,520
Speaker 2: What do you think about this. I don't know if I.

499
00:24:41,480 --> 00:24:45,240
Speaker 1: Feel sorry for influencers, because in order to stay relevant,

500
00:24:45,600 --> 00:24:49,000
Speaker 1: you really have to adapt and evolve and change to

501
00:24:49,040 --> 00:24:52,320
Speaker 1: what the algorithm wants. Unfortunately, that's part of the role.

502
00:24:52,400 --> 00:24:54,919
Speaker 1: It's like with any career or job you take on,

503
00:24:55,200 --> 00:24:57,199
Speaker 1: there's always going to be something new that you have

504
00:24:57,320 --> 00:24:59,800
Speaker 1: to upskill yourself with. So I think that this is

505
00:24:59,840 --> 00:25:03,199
Speaker 1: just part and parcel of the job. Unfortunately. Well, what

506
00:25:03,320 --> 00:25:06,520
Speaker 1: the algorithm is basically saying is if you're creative, we

507
00:25:06,600 --> 00:25:09,080
Speaker 1: are going to reward you. You can no longer just

508
00:25:09,119 --> 00:25:11,320
Speaker 1: take a hot photo of yourself and expect it to

509
00:25:11,359 --> 00:25:14,520
Speaker 1: be pushed into a lot of people's Instagram feeds. And

510
00:25:14,640 --> 00:25:17,320
Speaker 1: I think we might be seeing a lot of influences

511
00:25:17,320 --> 00:25:21,000
Speaker 1: in trouble now. Now, social media queen Kylie Jenner has

512
00:25:21,119 --> 00:25:24,800
Speaker 1: also weighed into the debate. She reshared the post calling

513
00:25:24,800 --> 00:25:28,359
Speaker 1: for Instagram to make it Instagram again. And this is

514
00:25:28,400 --> 00:25:31,760
Speaker 1: a big deal because back in twenty eighteen, Kylie Jenner

515
00:25:31,800 --> 00:25:37,280
Speaker 1: tweeted that she hardly ever used Snapchat anymore following its redesign. Now,

516
00:25:37,359 --> 00:25:41,640
Speaker 1: this tweet wiped almost one point four billion dollars off

517
00:25:41,640 --> 00:25:44,760
Speaker 1: Snapchat's stock market value. Do you think we're going to

518
00:25:44,760 --> 00:25:48,679
Speaker 1: see something similar with Instagram Amy Well, so far, Meta,

519
00:25:48,720 --> 00:25:53,120
Speaker 1: which owns Instagram's share price, has remained stable. However, don't

520
00:25:53,240 --> 00:25:57,040
Speaker 1: underestimate the power of Kylie Jenner, because Snapchat actually ended

521
00:25:57,119 --> 00:26:00,720
Speaker 1: up reversing its update back in twenty eighteen ten following

522
00:26:00,800 --> 00:26:03,679
Speaker 1: Kylie's tweet, So you just never know what Instagram is

523
00:26:03,720 --> 00:26:06,800
Speaker 1: going to do. Unfortunately, I don't think that Kylie Jenner's

524
00:26:06,840 --> 00:26:09,840
Speaker 1: comments are going to have as much power because this

525
00:26:10,000 --> 00:26:13,280
Speaker 1: is just a regular pattern that Instagram keeps doing whenever

526
00:26:13,320 --> 00:26:17,240
Speaker 1: it feels threatened. So in twenty thirteen, it introduced videos

527
00:26:17,240 --> 00:26:19,440
Speaker 1: to the app because it was threatened by the now

528
00:26:19,560 --> 00:26:23,119
Speaker 1: defunct Vine, and then in twenty seventeen, it brought Instagram

529
00:26:23,240 --> 00:26:27,000
Speaker 1: Stories in response to Snapchat's growing popularity, and I feel

530
00:26:27,000 --> 00:26:30,560
Speaker 1: like that's what really kept Instagram alive. And then in

531
00:26:30,600 --> 00:26:34,560
Speaker 1: twenty eighteen it rolled out igtv due to fears over YouTube,

532
00:26:34,960 --> 00:26:37,800
Speaker 1: and now it's changed its whole user experience to compete,

533
00:26:37,800 --> 00:26:40,320
Speaker 1: of course with TikTok, and I think we're all just

534
00:26:40,400 --> 00:26:42,960
Speaker 1: going to adapt to it, and Instagram will continue to

535
00:26:43,000 --> 00:26:46,239
Speaker 1: be extremely popular. And it is pretty funny because I

536
00:26:46,320 --> 00:26:49,840
Speaker 1: was watching the movie The Social Network and I loved

537
00:26:49,880 --> 00:26:53,960
Speaker 1: in the movie how they showed what the original Facebook

538
00:26:54,080 --> 00:26:57,200
Speaker 1: feed and profile looked like, and I had completely forgot

539
00:26:57,280 --> 00:26:59,480
Speaker 1: it looked like that. I feel like our social media

540
00:26:59,520 --> 00:27:03,280
Speaker 1: accounts have so many updates all the time that we're

541
00:27:03,280 --> 00:27:06,280
Speaker 1: constantly forgetting what it used to look like. So I'm

542
00:27:06,320 --> 00:27:08,520
Speaker 1: sure in a few months time we will get used

543
00:27:08,520 --> 00:27:12,879
Speaker 1: to these ugly rounded borders and awful stretched photos. I

544
00:27:12,920 --> 00:27:15,480
Speaker 1: think we're going to almost wrap up the episode because Amy,

545
00:27:15,480 --> 00:27:17,600
Speaker 1: we've had a very early start to the morning, and

546
00:27:18,600 --> 00:27:21,159
Speaker 1: I was shocked because you know, when you said an

547
00:27:21,160 --> 00:27:25,840
Speaker 1: alarm really early, and all night you're anticipating, waiting for

548
00:27:25,880 --> 00:27:27,760
Speaker 1: the alarm to go off, almost scared that it's not

549
00:27:27,800 --> 00:27:29,440
Speaker 1: going to go off anyway. I got up at four

550
00:27:29,640 --> 00:27:32,400
Speaker 1: fifty am to go to the toilet and I look

551
00:27:32,400 --> 00:27:35,040
Speaker 1: at my phone, as you do, and there was a

552
00:27:35,080 --> 00:27:38,280
Speaker 1: snapchat from you four hours before, because snapchat is still alive,

553
00:27:38,480 --> 00:27:42,880
Speaker 1: and the snapchat was of you painting your hallway at

554
00:27:42,880 --> 00:27:44,720
Speaker 1: one thirty am, despite the fact we had to be.

555
00:27:44,760 --> 00:27:47,600
Speaker 2: There so early. No, no, it was at one thirty am.

556
00:27:47,680 --> 00:27:50,800
Speaker 2: What time was it? It was at least one am? No, no, no,

557
00:27:50,880 --> 00:27:51,439
Speaker 2: I stopped it.

558
00:27:51,480 --> 00:27:54,560
Speaker 1: No, no, no, it was one, Am, Amy, Well you can asdale.

559
00:27:54,600 --> 00:27:56,919
Speaker 1: I stopped at twelve thirty, so what happened. We went

560
00:27:56,960 --> 00:27:59,000
Speaker 1: out for dinner with Day's mum. Then we got home

561
00:27:59,040 --> 00:28:00,840
Speaker 1: and I thought maybe I'll start doing.

562
00:28:00,640 --> 00:28:01,840
Speaker 2: A little bit of painting.

563
00:28:02,520 --> 00:28:05,960
Speaker 1: Three hours later, or maybe it was four hours later, we.

564
00:28:06,080 --> 00:28:08,520
Speaker 2: Finished the first coat. It looks so much better.

565
00:28:08,560 --> 00:28:10,960
Speaker 1: It's all because you guys and some friends are coming

566
00:28:11,000 --> 00:28:13,280
Speaker 1: over for Christmas in July at my house and I

567
00:28:13,320 --> 00:28:17,280
Speaker 1: can't stand having these yellowy walls. I want people to

568
00:28:17,280 --> 00:28:19,440
Speaker 1: actually think, wow, this house looks quite nice. I hope

569
00:28:19,480 --> 00:28:22,440
Speaker 1: there's a good focus on the food and entertainment side

570
00:28:22,440 --> 00:28:24,720
Speaker 1: of things, Amy. And it's not just white walls or

571
00:28:24,800 --> 00:28:27,080
Speaker 1: is it a white party theme and we're jumping ahead

572
00:28:27,080 --> 00:28:30,439
Speaker 1: too early to the white party. Everything's got to be white. No,

573
00:28:30,920 --> 00:28:33,440
Speaker 1: there's gonna be lots of food to eat. There's gonna

574
00:28:33,440 --> 00:28:35,520
Speaker 1: be a few Christmas games that I want to throw

575
00:28:35,560 --> 00:28:36,920
Speaker 1: in there, but you're gonna have to wait and see

576
00:28:36,920 --> 00:28:40,120
Speaker 1: what else is planned. I'm very excited. Well, thank you

577
00:28:40,200 --> 00:28:42,840
Speaker 1: so much for listening. As we said in our first segment,

578
00:28:43,120 --> 00:28:47,040
Speaker 1: please help us climb the charts, like subscribe, leave it

579
00:28:47,160 --> 00:28:49,400
Speaker 1: for a pleasant review, and we hope you all have

580
00:28:49,440 --> 00:28:53,000
Speaker 1: an amazing weekend and this podcast was recorded on Ghana

581
00:28:53,080 --> 00:28:54,440
Speaker 1: Land in the Adelaide Planes.

582
00:28:54,480 --> 00:28:56,800
Speaker 2: We pay respects to elders past and present,