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Speaker 1: We do know that new research has been commissioned by

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Speaker 1: Tourism NT and it's found that almost nine in ten

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Speaker 1: Australians feel that their ability to enjoy a summer has

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Speaker 1: been impacted over the past three years due to bushfires, floods,

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Speaker 1: La Nina or COVID nineteen. Now it's prompted the tourism

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Speaker 1: body to launch a summer holiday campaign in a bid

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Speaker 1: to attract more tourists to the Northern Territory.

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Speaker 2: Now Tony Corby joins.

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Speaker 1: Me on the line to tell us a little bit

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Speaker 1: more about these findings. He is indeed the executive director

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Speaker 1: of Marketing for Tourism NT.

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Speaker 2: Good morning to you, Tony.

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Speaker 3: Morning, Katie, how are you?

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Speaker 2: Yeah? Really good?

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Speaker 1: Tony talked me through these findings and I think they've

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Speaker 1: been linked to the Bureau of Meteorology predictions as well,

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Speaker 1: haven't they.

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Speaker 3: They have, Yes, So we did some research to back

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Speaker 3: up our hypothesis on the new campaign that we were planning.

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Speaker 3: And what this research showed us that we knew anecdotally

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Speaker 3: that people's summer holidays over the last three years have

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Speaker 3: been interrupted from the bush buyers, floods, the weather Lanina.

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Speaker 3: So that's all the rain on the eastern and southern coast,

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Speaker 3: and of course COVID nineteen, so we knew that what

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Speaker 3: we wanted to find is how much demand could we

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Speaker 3: drive this summer, and we found that sixty five percent

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Speaker 3: of people decided against taking a summer holiday in the

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Speaker 3: last three years, and then almost half of the country

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Speaker 3: are planning to take our summer holiday this year. The

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Speaker 3: problem for us is we need to fill a hole

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Speaker 3: in our visitation that will exist late September into October,

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Speaker 3: because they're doing really well at the moment where we're

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Speaker 3: packed in most of the locations across the territory. Become

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Speaker 3: sort of October November, there's a big cliff in visitation,

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Speaker 3: which usually international visitors would kind of mitigate, but we're

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Speaker 3: not expecting them back for another twelve to eighteen months

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Speaker 3: to fill that with domestic businesses to keep businesses in operations.

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Speaker 3: So what we're going to do is change the timing

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Speaker 3: of summer for those southern and eastern states. And this

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Speaker 3: is the bit that's based on the Bureau of Meteorology

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Speaker 3: findings that have been released recently where they're saying that

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Speaker 3: Lanina is fifty percent chance of continuing into this year

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Speaker 3: which means more rain on the East and Southern states

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Speaker 3: as well as there's a fifty percent chance of a

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Speaker 3: negative Indian Ocean dipoles, which is further predicted rainfall past

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Speaker 3: a normal winter for the other states. That gives us

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Speaker 3: an opportunity to try and attract those Southern states and

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Speaker 3: these coast to the NT over October November if we

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Speaker 3: can convince them to take an early summer holiday, so

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Speaker 3: instead of them waiting for descent, which they would normally

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Speaker 3: do this summer holiday, our summer starts early here.

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Speaker 2: So try and get them early.

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Speaker 1: I guess you know, for some of us locals listening,

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Speaker 1: they might be thinking, oh, it's going to be a

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Speaker 1: very hot summer for them, Tony.

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Speaker 3: Yes, it's just hotter than their YouTube. But like I

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Speaker 3: keep telling people, people travel to Bali, Thailand, Singapore, all

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Speaker 3: of those countries during the summer, We're no different in temperature.

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Speaker 3: It's a tropical change. As long as they dress accordingly,

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Speaker 3: as long as they stay out of the sun in

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Speaker 3: the heat of the day into the air conditioning, then

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Speaker 3: they'll have a terrific time. We love the summer, We

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Speaker 3: love the storms, we love the you know, the waterfalls,

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Speaker 3: flowing bill of bongs topped up with the wildlife being attracted.

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Speaker 3: So why wouldn't the Southern States and Eastern States.

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Speaker 1: And so Tony, what's the plan in terms of how

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Speaker 1: do we market that to the other states and to

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Speaker 1: other how do we market the fact that, you know,

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Speaker 1: yeah it's warm, but it's warm in Balley and Singapore

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Speaker 1: and other locations as well. But these are all the

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Speaker 1: wonderful things that you will get to say.

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Speaker 3: It's all about education. It's all about busting the myths

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Speaker 3: that we don't have anywhere that's you know, cool enough.

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Speaker 3: I mean in the center, you've got loads of rock

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Speaker 3: holes and waterways that you can swim in with great

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Speaker 3: iconic locations and backdrops, so you don't have to, you know,

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Speaker 3: brave the heat twenty four to seven. It's a case

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Speaker 3: of making sure that you've got air conditioning tour buses,

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Speaker 3: you've got your accommodation or booked with the swimming pools,

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Speaker 3: you know, and making sure that you prepare for the

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Speaker 3: weather so you wear light clothes, making sure that you're

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Speaker 3: not out during the eleven till about two downtown in

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Speaker 3: the center. So it's all about education really.

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Speaker 1: Yeah, it does sound you know, Look, it does sounds

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Speaker 1: it will be a good thing, killie for our tourism operators.

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Speaker 1: As you pointed out that you know, it is at

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Speaker 1: that lower time, So it is certainly a time when

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Speaker 1: we're hoping that we'll get plenty of people here if

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Speaker 1: we can, if we can really get stuck.

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Speaker 2: Into this marketing.

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Speaker 1: Is there going to be sort of holiday packages and

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Speaker 1: flights and things like that to go in conjunction with this,

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Speaker 1: you know, with this marketing, Yeah, there is.

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Speaker 3: I mean, I think everybody knows how high the prices are,

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Speaker 3: both for tourists and locals. I mean, the flight price

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Speaker 3: is hugely inflated at the moment. The accommodation is really high,

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Speaker 3: and that's because of the demand that's been generated. So

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Speaker 3: what we're doing during the late September, October, November into

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Speaker 3: the summer period, we're partnering with with airlines such as

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Speaker 3: Virgin webjat what if, Trevello Holidays of Australia to provider

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Speaker 3: all those sort of companies so when the prices do

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Speaker 3: come down, those companies can advertise the deals get people

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Speaker 3: to book over those times of the year when prices

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Speaker 3: are a lot cheaper and deals are available.

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Speaker 1: Now, what about you know, when it comes to who

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Speaker 1: we're sort of targeting. I know that you mentioned obviously

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Speaker 1: into state visitors, but is it about sort of targeting

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Speaker 1: some groups here like family members or of people that

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Speaker 1: already live here, so you know, our interstate family or

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Speaker 1: gray nomads or is it just anybody and everybody tiny.

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Speaker 3: Well, we'd love everybody and anybody, but obviously we have

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Speaker 3: we have target markets that do tend to travel more

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Speaker 3: consistently here, so very much over fifties is a big

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Speaker 3: market for the territory. What we have seen over the

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Speaker 3: COVID years though, is families. A lot of families are

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Speaker 3: traveling to the NT to get the culture, the education

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Speaker 3: of the outback lifestyle, the top end lifestyle, while international

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Speaker 3: destinations are off the radar for them. So we've seen

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Speaker 3: uptake of families as well as the drive market. There's

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Speaker 3: a huge spike in caravan and camping sales, of four

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Speaker 3: wheel drive sales, and people have spent you know, thousands

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Speaker 3: of dollars on these vehicles and they want to get

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Speaker 3: use out of it, so they're traveling up into the

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Speaker 3: NT as well, and we hope that will continue on

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Speaker 3: into the near future.

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Speaker 2: And Tony you mentioned there.

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Speaker 1: You know, there obviously a lot of ossies at the

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Speaker 1: moment sort of experiencing or in the you know, in

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Speaker 1: the high season experiencing difficulties I suppose when it comes

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Speaker 1: to some of those flights. But there is going to

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Speaker 1: be some detail or some deals as well with the

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Speaker 1: with flying into the territory.

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Speaker 3: Yeah, well, obviously we're putting deals in market for travel

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Speaker 3: from late September onwards. We're not trying to attract further

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Speaker 3: visitation while we're already busy. But what we're not trying

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Speaker 3: to do, We're not saying it directly, is to avoid

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Speaker 3: school holidays. But I think everybody's learned now that while

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Speaker 3: there's workforce issue using especially around the airlines and airports,

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Speaker 3: there is going to be further chaos during school holidays

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Speaker 3: and people might want to think about traveling at alternate times,

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Speaker 3: and that's where we can offer, you know, holidays with

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Speaker 3: great weather almost guaranteed, you know, outside of those will

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Speaker 3: peak busy and potentially chaotic times.

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Speaker 1: Well, Tiny Quimby, it is wonderful to speak to you

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Speaker 1: this morning. I reckon it's going to be interesting. I'll

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Speaker 1: be fascinated to see whether we do see a bit

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Speaker 1: of a peak in terms of, you know, the way

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Speaker 1: that we market ourselves, because I think you're right. You know,

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Speaker 1: other locations are busy the whole time, the likes of

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Speaker 1: Bali and Singapore and others. So whether we can be

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Speaker 1: the same, it'd be wonderful. It will be wonderful if

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Speaker 1: we're able to do that.

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Speaker 3: That's the aim. Hope you.

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Speaker 2: Oh, good on you, Tony. I appreciate your time this morning.

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Speaker 2: Thank you.

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Speaker 3: Thanks Katie,