1 00:00:00,120 --> 00:00:02,160 Speaker 1: So I've got three young kids and I want to 2 00:00:02,160 --> 00:00:05,240 Speaker 1: be a present dad who is hanging with them and 3 00:00:05,280 --> 00:00:06,200 Speaker 1: not being on de VISs. 4 00:00:06,840 --> 00:00:09,240 Speaker 2: So the easiest way for me to. 5 00:00:09,880 --> 00:00:12,360 Speaker 1: Get off of email and off of social as again, 6 00:00:12,440 --> 00:00:16,680 Speaker 1: my assistant changes my passcode and she says, Brian, have 7 00:00:16,720 --> 00:00:19,680 Speaker 1: a great vacation, and off I go and I can't 8 00:00:19,680 --> 00:00:20,520 Speaker 1: get into my email. 9 00:00:24,800 --> 00:00:27,320 Speaker 3: Welcome to How I Work, a show about the tactics 10 00:00:27,400 --> 00:00:29,639 Speaker 3: used by leading innovators to get so much out of 11 00:00:29,640 --> 00:00:30,040 Speaker 3: their day. 12 00:00:30,400 --> 00:00:31,960 Speaker 4: I'm your host, doctor Amada Imba. 13 00:00:32,240 --> 00:00:36,280 Speaker 3: I'm an organizational psychologist, the founder of innovation consultancy Inventium, 14 00:00:36,400 --> 00:00:40,360 Speaker 3: and I'm obsessed with finding ways to optimize my work date. Now, 15 00:00:40,360 --> 00:00:44,280 Speaker 3: today's show is another interview that I recorded live at 16 00:00:44,320 --> 00:00:46,880 Speaker 3: ten twenty nineteen over in Vancouver. 17 00:00:47,200 --> 00:00:49,800 Speaker 4: And if you've been listening to this interview series. 18 00:00:49,760 --> 00:00:53,320 Speaker 3: You will know that there were no soundproof rooms to 19 00:00:53,479 --> 00:00:57,280 Speaker 3: record interviews in it, so you might hear a little 20 00:00:57,280 --> 00:01:00,200 Speaker 3: bit of background noise which are most of wul we 21 00:01:00,320 --> 00:01:03,720 Speaker 3: edited out, but you know, kind of adds to the ambience, 22 00:01:03,760 --> 00:01:08,760 Speaker 3: I think. So today's guest is Brian Scootemore, who is 23 00:01:08,760 --> 00:01:11,800 Speaker 3: the founder and CEO of O two E brands, which 24 00:01:11,840 --> 00:01:16,760 Speaker 3: is the company for one eight hundred got Junk and 25 00:01:16,840 --> 00:01:19,560 Speaker 3: a few other companies as well, and this is a 26 00:01:19,640 --> 00:01:24,959 Speaker 3: huge business, currently turning over four hundred million dollars. Brian's 27 00:01:25,000 --> 00:01:28,480 Speaker 3: companies have been featured on ABC Nightline, Good Morning America, 28 00:01:28,560 --> 00:01:32,560 Speaker 3: Doctor Phil, CNN, The Today Show, Oprah, and CNBC and 29 00:01:32,680 --> 00:01:35,160 Speaker 3: Brian's story which is quite an amazing one. Who's been 30 00:01:35,200 --> 00:01:38,920 Speaker 3: featured in Fortune, The New York Times, have Post, the 31 00:01:38,920 --> 00:01:42,400 Speaker 3: Wall Street Journal, and he also writes very regularly for 32 00:01:42,400 --> 00:01:45,240 Speaker 3: Forbes and a few other publications. And he's also the 33 00:01:45,280 --> 00:01:49,360 Speaker 3: author of Willing to Fail or WTF How Failure can 34 00:01:49,440 --> 00:01:51,080 Speaker 3: be Your Key to Success. 35 00:01:51,880 --> 00:01:53,680 Speaker 4: So I loved. 36 00:01:53,400 --> 00:01:56,360 Speaker 3: This interview with Brian. I had read quite a bit 37 00:01:56,400 --> 00:01:59,040 Speaker 3: about Brian before I met him at TED, and he 38 00:01:59,160 --> 00:02:03,160 Speaker 3: is someone that has thought a lot about how he 39 00:02:03,280 --> 00:02:08,000 Speaker 3: runs his day, how he structures his weeks, and he's 40 00:02:08,040 --> 00:02:13,560 Speaker 3: got some really quirky and cool ideas. And I must 41 00:02:13,600 --> 00:02:16,960 Speaker 3: say this interview for me, it was definitely one of 42 00:02:17,000 --> 00:02:21,920 Speaker 3: my favorites. And yeah, Brian's just so practical and interesting 43 00:02:21,960 --> 00:02:23,720 Speaker 3: and how he thinks about these things. And look, I 44 00:02:23,760 --> 00:02:26,440 Speaker 3: just guarantee that there will be some very cool stuff 45 00:02:26,440 --> 00:02:29,200 Speaker 3: for you to take out of this episode, including how 46 00:02:29,440 --> 00:02:34,000 Speaker 3: he manages to say completely out of his email every 47 00:02:34,040 --> 00:02:38,400 Speaker 3: weekend and every holiday he takes so on that note 48 00:02:38,600 --> 00:02:41,120 Speaker 3: over to Brian to hear about how he works. 49 00:02:42,080 --> 00:02:44,480 Speaker 4: Brian, I'm so excited to chat to you because I. 50 00:02:44,440 --> 00:02:48,160 Speaker 3: Feel like you're someone that obsesses about productivity and efficiency 51 00:02:48,160 --> 00:02:49,600 Speaker 3: and effectiveness more than I do. 52 00:02:50,120 --> 00:02:52,480 Speaker 1: You know what, I obsessed by it because I just 53 00:02:52,600 --> 00:02:53,680 Speaker 1: figure life's too short. 54 00:02:53,760 --> 00:02:54,600 Speaker 2: Why waste time. 55 00:02:55,160 --> 00:02:57,880 Speaker 1: I'd rather pack ten pounds of honey and a nine 56 00:02:57,960 --> 00:03:00,800 Speaker 1: pound jar kind of thing and live life to the fullest. 57 00:03:00,880 --> 00:03:02,920 Speaker 4: That's a good philosophy. 58 00:03:02,080 --> 00:03:05,960 Speaker 3: In the the Ted app there's a section that asks 59 00:03:06,000 --> 00:03:08,480 Speaker 3: you what are things that people don't know about you? 60 00:03:08,520 --> 00:03:10,240 Speaker 3: And one of the things that you wrote is that 61 00:03:10,560 --> 00:03:14,520 Speaker 3: you organize your schedule to a t, which I loved. 62 00:03:14,919 --> 00:03:16,920 Speaker 4: Tell me what that means, like, what does your schedule 63 00:03:16,919 --> 00:03:17,280 Speaker 4: look like? 64 00:03:17,960 --> 00:03:20,040 Speaker 1: Well, I like to I don't like things to be 65 00:03:20,200 --> 00:03:23,239 Speaker 1: too predictable, but I like the rigor and discipline of 66 00:03:23,280 --> 00:03:26,679 Speaker 1: an organized day. So my typical week is Monday, I'm 67 00:03:26,720 --> 00:03:31,480 Speaker 1: out of the office, catching up on emails, spending time thinking, 68 00:03:31,880 --> 00:03:35,080 Speaker 1: thinking about vision, and just things that don't require me 69 00:03:35,120 --> 00:03:37,960 Speaker 1: to be in office. I'll often work from a creative 70 00:03:38,000 --> 00:03:40,440 Speaker 1: space like a coffee shop, or I might get to 71 00:03:40,560 --> 00:03:42,240 Speaker 1: add that day and bounce from. 72 00:03:42,160 --> 00:03:43,400 Speaker 2: Coffee shop to coffee shop. 73 00:03:43,440 --> 00:03:47,560 Speaker 1: My record is six in a day Tuesday through Thursday. 74 00:03:47,600 --> 00:03:50,560 Speaker 1: I'm back to back to back with meetings. So that's 75 00:03:50,600 --> 00:03:53,640 Speaker 1: where I'm packing the ten pounds into a nine pound jar. 76 00:03:54,280 --> 00:03:58,160 Speaker 1: And my assistant book's my entire day. So I run 77 00:03:58,160 --> 00:04:01,960 Speaker 1: a four hundred million dollar business undergot John Kits. I'm busy, 78 00:04:02,040 --> 00:04:04,800 Speaker 1: and anytime I ever book my own stuff, I get 79 00:04:04,840 --> 00:04:08,720 Speaker 1: in trouble. So I depend on a partner, Jen, my assistant, 80 00:04:09,200 --> 00:04:10,960 Speaker 1: to book my day. And one of the rules we 81 00:04:11,040 --> 00:04:15,360 Speaker 1: have is don't book our meetings. I find that meetings 82 00:04:15,360 --> 00:04:18,400 Speaker 1: will stretch to the time that you allow, So why 83 00:04:18,440 --> 00:04:20,599 Speaker 1: not book a twenty two minute meeting? Or why not 84 00:04:20,640 --> 00:04:23,320 Speaker 1: book a five minute phone call? And I try and 85 00:04:23,360 --> 00:04:27,920 Speaker 1: really stick to the time given Fridays, that's my free 86 00:04:28,000 --> 00:04:30,719 Speaker 1: day where I'm out of the office, skiing, hang in 87 00:04:30,760 --> 00:04:33,719 Speaker 1: with family, exercising, going for a bike ride, whatever I 88 00:04:33,800 --> 00:04:36,800 Speaker 1: might do. But it really is that Monday to Thursday 89 00:04:37,320 --> 00:04:40,800 Speaker 1: routine that fires me up from a work perspective, and 90 00:04:40,800 --> 00:04:43,080 Speaker 1: then Friday to Sunday from a personal perspective. 91 00:04:43,200 --> 00:04:46,120 Speaker 3: Wow, I feel like that's such a unique schedule for 92 00:04:46,640 --> 00:04:47,880 Speaker 3: the head of such a big company. 93 00:04:47,960 --> 00:04:50,000 Speaker 4: I want to delve into the details a little bit more. 94 00:04:50,040 --> 00:04:53,640 Speaker 3: So your Mondays And I'd read that online that Monday's 95 00:04:53,720 --> 00:04:57,320 Speaker 3: is your away from the office day. So what does 96 00:04:57,320 --> 00:05:00,520 Speaker 3: a typical Monday look like when you're caf I hopping, 97 00:05:00,720 --> 00:05:03,320 Speaker 3: like what's going on in Brian? 98 00:05:03,480 --> 00:05:06,400 Speaker 1: Yeah, Monday for me is just thinking through the future. 99 00:05:06,880 --> 00:05:10,120 Speaker 1: We have a process we call the painted picture. What 100 00:05:10,160 --> 00:05:12,520 Speaker 1: does the vision look like for the next five years, 101 00:05:12,560 --> 00:05:15,280 Speaker 1: and what am I doing this week towards making that 102 00:05:15,400 --> 00:05:19,520 Speaker 1: vision a reality. So a Monday could literally be some 103 00:05:19,680 --> 00:05:23,640 Speaker 1: mind mapping, some brainstorming, thinking through what's the big priority 104 00:05:23,680 --> 00:05:26,240 Speaker 1: for the quarter. It could be some new ideas I'm 105 00:05:26,279 --> 00:05:29,400 Speaker 1: fleshing out. It could literally be catching up on email 106 00:05:29,440 --> 00:05:32,200 Speaker 1: and using that time. I use a lot of little 107 00:05:32,240 --> 00:05:34,880 Speaker 1: hacks like things like Siri and voice dictation to get 108 00:05:34,880 --> 00:05:36,000 Speaker 1: through my emails quickly. 109 00:05:36,520 --> 00:05:38,680 Speaker 4: Oh tell me about that. What are these hacks? 110 00:05:38,800 --> 00:05:42,080 Speaker 1: Well, I'll sit there and I will voice dictate emails 111 00:05:42,120 --> 00:05:44,080 Speaker 1: because it's just so much faster than typing. 112 00:05:44,279 --> 00:05:45,200 Speaker 2: I'm quick at typing. 113 00:05:45,640 --> 00:05:48,080 Speaker 1: I do most things on my phone, so I'm not 114 00:05:48,120 --> 00:05:49,360 Speaker 1: a big laptop guy. 115 00:05:50,040 --> 00:05:50,760 Speaker 2: Less is more. 116 00:05:51,240 --> 00:05:53,200 Speaker 1: So I'll take up my phone and I'll look at 117 00:05:53,200 --> 00:05:54,000 Speaker 1: an email and just. 118 00:05:54,000 --> 00:05:56,480 Speaker 2: Quickly reply through voice dictation. 119 00:05:57,279 --> 00:06:00,359 Speaker 1: I find that I keep my email short, so I 120 00:06:00,400 --> 00:06:02,800 Speaker 1: try not to do emails that are longer than three lines. 121 00:06:03,160 --> 00:06:05,560 Speaker 1: If it's too complex and there's back and forth, I'll 122 00:06:05,560 --> 00:06:09,839 Speaker 1: pick up the phone and call someone. I just find 123 00:06:09,839 --> 00:06:11,919 Speaker 1: that it's really making the most of the time that 124 00:06:11,960 --> 00:06:14,359 Speaker 1: you've got in a day, So I take things like 125 00:06:14,400 --> 00:06:17,320 Speaker 1: my drive time. You know, I've got a fairly short 126 00:06:17,360 --> 00:06:20,080 Speaker 1: twenty minute commute to and from work, but my assistant 127 00:06:20,080 --> 00:06:22,760 Speaker 1: will book calls that I have with people during my drivetime, 128 00:06:23,120 --> 00:06:24,599 Speaker 1: and I'll do a five minute call. I'll do a 129 00:06:24,640 --> 00:06:27,400 Speaker 1: fifteen minute call, but it's really filling that time so 130 00:06:27,440 --> 00:06:30,440 Speaker 1: I can be efficient. So when I think of things 131 00:06:30,480 --> 00:06:32,640 Speaker 1: like being out of the office, that's where that allows 132 00:06:32,680 --> 00:06:36,120 Speaker 1: me the freedom on Monday to let my schedule not 133 00:06:36,240 --> 00:06:39,640 Speaker 1: be so scheduled. Yeah, but it's the Tuesday, Wednesday, Thursday 134 00:06:39,640 --> 00:06:43,080 Speaker 1: where I'm back to back in meetings and still having fun. 135 00:06:43,080 --> 00:06:45,839 Speaker 4: Though, and what determines your location on Mondays? 136 00:06:45,880 --> 00:06:49,440 Speaker 3: So you said you'll sort of like definitely not in 137 00:06:49,480 --> 00:06:52,279 Speaker 3: the office, You're popping between cafes, Like do you have 138 00:06:52,320 --> 00:06:54,520 Speaker 3: different places where you do different types of work, or 139 00:06:54,560 --> 00:06:55,240 Speaker 3: what does that look like? 140 00:06:55,320 --> 00:06:57,320 Speaker 1: Yeah, I think it depends. It's a great question. I 141 00:06:57,360 --> 00:06:59,720 Speaker 1: think it depends more on the work I'm doing. If 142 00:06:59,760 --> 00:07:02,400 Speaker 1: I'm preparing for a speech and I haven't yet figured 143 00:07:02,400 --> 00:07:05,080 Speaker 1: out my topic, Let's say we're speaking at our annual 144 00:07:05,120 --> 00:07:08,239 Speaker 1: conference for one eight Hundergod Jonkrootwoy Brands, and we've got 145 00:07:08,680 --> 00:07:10,800 Speaker 1: a CEO message and I'm trying to figure out what 146 00:07:10,880 --> 00:07:13,320 Speaker 1: is the meat of my message. I might go actually 147 00:07:13,360 --> 00:07:15,840 Speaker 1: work in the forest. I live a few blocks away 148 00:07:15,840 --> 00:07:17,520 Speaker 1: from a forest, and I'll go for a walk and 149 00:07:17,560 --> 00:07:21,200 Speaker 1: I'll start thinking through my speech as I'm walking in 150 00:07:20,800 --> 00:07:25,720 Speaker 1: an inspirational fresh place. If I'm cranking through emails, I 151 00:07:25,840 --> 00:07:28,600 Speaker 1: like to be around a buzz and energy of lots 152 00:07:28,600 --> 00:07:30,280 Speaker 1: of action and people and things going on. 153 00:07:30,320 --> 00:07:32,119 Speaker 2: So that's where I'll pick a busy coffee shop. 154 00:07:32,560 --> 00:07:34,960 Speaker 1: If I've got to focus on more creative work and 155 00:07:35,000 --> 00:07:37,920 Speaker 1: I need a quiet place, I often go to I'm 156 00:07:37,960 --> 00:07:40,720 Speaker 1: a member of a club in our neighborhood, a fitness club, 157 00:07:40,760 --> 00:07:42,960 Speaker 1: and they've got a quiet room, and there'll be students 158 00:07:42,960 --> 00:07:45,640 Speaker 1: in there studying, and so I'll go take advantage of 159 00:07:45,640 --> 00:07:48,360 Speaker 1: a quiet space. So it depends on the work. I 160 00:07:48,360 --> 00:07:51,560 Speaker 1: think the environment fits the work that I'm looking for. 161 00:07:52,080 --> 00:07:54,520 Speaker 3: And in terms of cheese day to Thursday, where you're 162 00:07:54,560 --> 00:07:57,800 Speaker 3: in back to back matings, like who decides on the 163 00:07:57,880 --> 00:07:58,800 Speaker 3: length of the meeting? 164 00:07:58,880 --> 00:08:01,640 Speaker 4: Is that your assistant deciding? How does that work? 165 00:08:01,720 --> 00:08:04,440 Speaker 1: It's my assistant, so she knows me and knows what 166 00:08:04,480 --> 00:08:07,640 Speaker 1: the outcomes are of meetings, so we will not We've 167 00:08:07,680 --> 00:08:10,960 Speaker 1: got a philosophy called purpose, outcome and an agenda. For 168 00:08:11,240 --> 00:08:13,880 Speaker 1: every meeting, someone has to say, here's the purpose, here's 169 00:08:13,880 --> 00:08:16,520 Speaker 1: the outcome, and here's a brief agenda. And it doesn't 170 00:08:16,520 --> 00:08:18,240 Speaker 1: matter if it's a ten minute meeting or a one 171 00:08:18,280 --> 00:08:18,920 Speaker 1: hour meeting. 172 00:08:19,400 --> 00:08:19,960 Speaker 2: If there's no. 173 00:08:20,000 --> 00:08:23,160 Speaker 1: Poa poe no goa is what we say. If there's 174 00:08:23,160 --> 00:08:26,840 Speaker 1: no poa, no goa, So the meeting doesn't happen. And 175 00:08:26,920 --> 00:08:29,400 Speaker 1: so my assistant can tell from the purpose, outcome and 176 00:08:29,440 --> 00:08:32,560 Speaker 1: agenda how much time is needed for that meeting. And 177 00:08:32,600 --> 00:08:35,440 Speaker 1: again I'd rather a twenty two minute meeting than a 178 00:08:35,480 --> 00:08:36,559 Speaker 1: forty five minute meeting. 179 00:08:37,120 --> 00:08:38,680 Speaker 2: I like talking with people. 180 00:08:38,760 --> 00:08:41,480 Speaker 1: I'm very social, but let's not give the meeting too 181 00:08:41,520 --> 00:08:43,199 Speaker 1: much time for wasted time. 182 00:08:44,320 --> 00:08:47,280 Speaker 3: And the poem is that sent in advance. Is it 183 00:08:47,320 --> 00:08:48,400 Speaker 3: in the calendar invite? 184 00:08:48,679 --> 00:08:51,040 Speaker 1: It's in the calendar invite, so it really is Jen, 185 00:08:51,120 --> 00:08:54,000 Speaker 1: my assistant saying, you know, there's no purpose, outcome agenda. 186 00:08:54,520 --> 00:08:56,440 Speaker 1: Why do you want to meet with Brian? Why do 187 00:08:56,480 --> 00:08:59,200 Speaker 1: you want to meet anyone in the business? What are 188 00:08:59,200 --> 00:09:02,160 Speaker 1: we trying to ACCOMPLI is it a decision? Is it 189 00:09:02,280 --> 00:09:04,600 Speaker 1: just to inform and share something with someone to get 190 00:09:04,600 --> 00:09:05,360 Speaker 1: them up to speed. 191 00:09:05,480 --> 00:09:08,199 Speaker 2: Is it a request for help? Just being clear helps 192 00:09:08,240 --> 00:09:09,600 Speaker 2: us be more effective. 193 00:09:09,800 --> 00:09:10,880 Speaker 4: Yeah, wow, that's great. 194 00:09:11,480 --> 00:09:15,360 Speaker 3: I want to talk about email because I was reading 195 00:09:15,440 --> 00:09:19,280 Speaker 3: press about you that you basically ban stuff from getting 196 00:09:19,280 --> 00:09:22,080 Speaker 3: on their emails over vacation, and you take the same approach, 197 00:09:22,320 --> 00:09:25,359 Speaker 3: Like when did that start for you being strict around 198 00:09:25,480 --> 00:09:27,679 Speaker 3: no emails on weekends and vacation. 199 00:09:28,520 --> 00:09:29,920 Speaker 2: Probably when I started having kids. 200 00:09:29,960 --> 00:09:32,000 Speaker 1: I've got three young kids, and I want to be 201 00:09:32,040 --> 00:09:35,040 Speaker 1: a present dad who is hanging with them. 202 00:09:34,880 --> 00:09:36,079 Speaker 2: And not being on devices. 203 00:09:36,600 --> 00:09:40,160 Speaker 1: So the easiest way for me to get off of 204 00:09:40,200 --> 00:09:43,559 Speaker 1: email and off of social is again, my assistant changes 205 00:09:43,559 --> 00:09:47,120 Speaker 1: my passcode and she says, Brian, have a great vacation, 206 00:09:47,559 --> 00:09:50,320 Speaker 1: and off I go and I can't get into my email. 207 00:09:50,440 --> 00:09:53,760 Speaker 1: So now, in fairness, not every single person and every 208 00:09:53,760 --> 00:09:56,440 Speaker 1: company has that luxury, right, So I don't want this 209 00:09:56,520 --> 00:09:58,199 Speaker 1: to be ale Brian's a CEO of a four and 210 00:09:58,200 --> 00:09:59,880 Speaker 1: a million dollar company, must be nice to be king 211 00:10:00,200 --> 00:10:03,440 Speaker 1: kind of thing. This is me, even when the company 212 00:10:03,520 --> 00:10:07,760 Speaker 1: was smaller, deciding that everyone should have a break from 213 00:10:07,800 --> 00:10:10,480 Speaker 1: email and have a break from there their day to 214 00:10:10,600 --> 00:10:12,680 Speaker 1: day when they're on vacation. I want them to focus 215 00:10:12,720 --> 00:10:15,520 Speaker 1: with family. So we call it going dark, and we 216 00:10:15,640 --> 00:10:17,760 Speaker 1: encourage people. And it does take a lot of encouragement 217 00:10:17,800 --> 00:10:19,800 Speaker 1: for some to get off their email. But they need 218 00:10:19,840 --> 00:10:23,880 Speaker 1: a partner, someone who can run their job, their business 219 00:10:23,920 --> 00:10:26,959 Speaker 1: department while they're out of the office. And so I've 220 00:10:27,000 --> 00:10:31,560 Speaker 1: got Jen, I've got my COO, Eric, and so they 221 00:10:31,600 --> 00:10:33,360 Speaker 1: will run my job. 222 00:10:33,440 --> 00:10:34,199 Speaker 2: And you know that. 223 00:10:34,520 --> 00:10:37,000 Speaker 1: I remember when my assistant first started changing my pass code, 224 00:10:37,040 --> 00:10:40,160 Speaker 1: She'd say, what if the office burns down, I'm like, 225 00:10:40,240 --> 00:10:42,120 Speaker 1: call nine to one one, call the fire department. You 226 00:10:42,120 --> 00:10:43,520 Speaker 1: know what am I going to do if I'm off 227 00:10:43,800 --> 00:10:47,800 Speaker 1: on vacation with my kids. And I've never had anyone 228 00:10:47,880 --> 00:10:49,880 Speaker 1: reach out and get in contact with me on vacation 229 00:10:49,960 --> 00:10:53,760 Speaker 1: because they trust that I trust them to do the 230 00:10:53,880 --> 00:10:56,600 Speaker 1: job well I'm away, and so I don't get on 231 00:10:56,600 --> 00:10:59,200 Speaker 1: social media, I don't check in. My brain is totally 232 00:10:59,240 --> 00:11:02,360 Speaker 1: free from business and I get to enjoy that family 233 00:11:02,400 --> 00:11:04,320 Speaker 1: time and personal time. It could be a long weekend 234 00:11:04,400 --> 00:11:06,960 Speaker 1: of four days, it could be a three week stint. 235 00:11:07,000 --> 00:11:09,559 Speaker 1: I think my longest is about six weeks being completely 236 00:11:09,600 --> 00:11:11,400 Speaker 1: disconnected from the company. 237 00:11:11,760 --> 00:11:13,480 Speaker 3: Do you remember what that was like? Your first day 238 00:11:13,520 --> 00:11:14,880 Speaker 3: back after six weeks? 239 00:11:15,320 --> 00:11:17,280 Speaker 1: It's great because when I come back so again, when 240 00:11:17,320 --> 00:11:19,200 Speaker 1: you have a partner, you have a partner who can 241 00:11:19,280 --> 00:11:22,800 Speaker 1: deal with what needs to get done while you're away. 242 00:11:23,440 --> 00:11:27,440 Speaker 1: Before I used to go dark, I would find, you know, 243 00:11:27,679 --> 00:11:30,480 Speaker 1: there's all these decisions and things that would happen that you'd. 244 00:11:30,360 --> 00:11:31,920 Speaker 2: Get looped into. 245 00:11:32,520 --> 00:11:34,679 Speaker 1: After going dark, I'd find that these things would just 246 00:11:34,760 --> 00:11:39,040 Speaker 1: take care of themselves. Someone's getting making decisions, getting things done, 247 00:11:39,520 --> 00:11:41,640 Speaker 1: And I'd come back and find that it's not really 248 00:11:41,679 --> 00:11:44,440 Speaker 1: that stressful. It's just takes about a day or two 249 00:11:44,480 --> 00:11:46,640 Speaker 1: to catch up and get back into the flow of 250 00:11:46,679 --> 00:11:49,640 Speaker 1: what did I miss? What key events happen. But my 251 00:11:49,720 --> 00:11:52,240 Speaker 1: assistant will map out a bit of a list of 252 00:11:52,280 --> 00:11:53,480 Speaker 1: here's things that you need to know. 253 00:11:54,120 --> 00:11:58,440 Speaker 3: Yeah right, wow, how how do you get staff getting 254 00:11:58,480 --> 00:12:00,920 Speaker 3: off email during vacation? 255 00:12:01,360 --> 00:12:03,880 Speaker 4: Because it's so addictive just to do a just check. 256 00:12:03,920 --> 00:12:06,960 Speaker 1: You know, it is people, I think like a clean inbox. 257 00:12:07,840 --> 00:12:10,080 Speaker 1: And so it's just letting people know that this is 258 00:12:10,120 --> 00:12:13,800 Speaker 1: a requirement. We want you to recharge. I remember with 259 00:12:13,840 --> 00:12:17,720 Speaker 1: my assistant, with my with my COO, Eric Church, who's 260 00:12:18,040 --> 00:12:21,560 Speaker 1: big email guy and loves to be busy, and you know, 261 00:12:21,600 --> 00:12:24,160 Speaker 1: he'd probably cram thirty pounds into a nine pound jar 262 00:12:24,200 --> 00:12:26,800 Speaker 1: if he could, right, And he's a guy who it 263 00:12:26,880 --> 00:12:29,520 Speaker 1: took a couple of years to really push to get 264 00:12:29,600 --> 00:12:32,280 Speaker 1: him off of email and disconnect. And once he did 265 00:12:32,320 --> 00:12:35,040 Speaker 1: it and felt the relief and the recharge and just 266 00:12:35,200 --> 00:12:38,440 Speaker 1: it's so liberating. He said, I'm bought in. Let's get 267 00:12:38,440 --> 00:12:40,960 Speaker 1: the entire company on board. And so we have to 268 00:12:40,960 --> 00:12:43,280 Speaker 1: push people again. But I think the only way to 269 00:12:43,360 --> 00:12:46,040 Speaker 1: really do it is changing your passcode. It's too easy 270 00:12:46,080 --> 00:12:48,920 Speaker 1: to be bored and be standing in the line somewhere 271 00:12:48,960 --> 00:12:51,000 Speaker 1: waiting and just go have a quick glance at the 272 00:12:51,000 --> 00:12:53,920 Speaker 1: email and see how things are doing. No, let go 273 00:12:54,200 --> 00:12:56,839 Speaker 1: make sure you got someone to cover and everything will 274 00:12:56,840 --> 00:12:57,240 Speaker 1: be fine. 275 00:12:57,559 --> 00:12:58,880 Speaker 4: Such a great hack. I love that. 276 00:13:01,040 --> 00:13:04,160 Speaker 3: Like what else would surprise people about the way that 277 00:13:04,280 --> 00:13:04,840 Speaker 3: you work? 278 00:13:06,000 --> 00:13:10,360 Speaker 1: I think people would just be surprised with how really disconnected. 279 00:13:10,440 --> 00:13:14,280 Speaker 1: I become quickly from the business while I'm away. So 280 00:13:14,360 --> 00:13:17,319 Speaker 1: I remember on my fortieth birthday, I took my closest 281 00:13:17,320 --> 00:13:19,160 Speaker 1: friends and family. It was a big goal of mine 282 00:13:19,520 --> 00:13:21,800 Speaker 1: at a time actually when the business wasn't doing very well, 283 00:13:21,840 --> 00:13:24,120 Speaker 1: so I didn't really wasn't really able to afford it, 284 00:13:24,160 --> 00:13:26,560 Speaker 1: but I took my closest friends and family to Italy 285 00:13:26,600 --> 00:13:29,240 Speaker 1: and we rented a villa. And I remember one fella 286 00:13:29,360 --> 00:13:31,880 Speaker 1: that was there was a key exec who was a 287 00:13:31,920 --> 00:13:34,760 Speaker 1: good friend of mine, who was in the business. I said, 288 00:13:34,840 --> 00:13:36,600 Speaker 1: I'd love you to come on this trip, but to 289 00:13:36,640 --> 00:13:39,400 Speaker 1: be clear, we can never talk business on this holiday. 290 00:13:40,080 --> 00:13:43,160 Speaker 1: And so he'd go off to a little cafe, he'd 291 00:13:43,160 --> 00:13:44,719 Speaker 1: do a little bit of work, and he'd come back 292 00:13:44,760 --> 00:13:46,960 Speaker 1: and just wouldn't tell me what was going on. So 293 00:13:47,600 --> 00:13:50,200 Speaker 1: I really do like to be either all in my 294 00:13:50,280 --> 00:13:53,760 Speaker 1: business or all out. And I think we live in 295 00:13:53,800 --> 00:13:57,400 Speaker 1: a world where there's so many distractions, there's so much 296 00:13:57,480 --> 00:14:01,400 Speaker 1: intensity of pace that I've got to protect and look 297 00:14:01,400 --> 00:14:02,560 Speaker 1: out for my own mental health. 298 00:14:02,559 --> 00:14:03,600 Speaker 2: I think everybody does. 299 00:14:04,040 --> 00:14:07,319 Speaker 1: You need to just it's I think it's impossible to 300 00:14:07,400 --> 00:14:10,120 Speaker 1: multitask and do two things at once. So why not 301 00:14:10,160 --> 00:14:12,400 Speaker 1: do family and be all into family or be all 302 00:14:12,440 --> 00:14:15,600 Speaker 1: into your you know, trip with your friends and enjoy 303 00:14:16,160 --> 00:14:18,959 Speaker 1: and be focused and be present and when the business 304 00:14:19,000 --> 00:14:20,640 Speaker 1: requires you then be back into that. 305 00:14:21,040 --> 00:14:24,440 Speaker 3: Yeah, and look like on the topic of distractions like 306 00:14:24,520 --> 00:14:25,520 Speaker 3: you you wrote it. 307 00:14:25,560 --> 00:14:27,320 Speaker 4: I think it was in your Forbes column. 308 00:14:27,120 --> 00:14:31,000 Speaker 3: Around mobile phone or cell phone addiction, Like, how have 309 00:14:31,040 --> 00:14:33,240 Speaker 3: you approached that in your own life? Because I mean, 310 00:14:33,360 --> 00:14:35,880 Speaker 3: the things on our phone are designed to suck us 311 00:14:35,920 --> 00:14:38,440 Speaker 3: in and design to be addictive. How have you sort 312 00:14:38,440 --> 00:14:42,960 Speaker 3: of fought against that? Obviously this password changes, but how else? Yeah? 313 00:14:43,000 --> 00:14:46,320 Speaker 1: So I use things like screen time in the Apple iOS, 314 00:14:46,360 --> 00:14:49,960 Speaker 1: which allows you to set limits on the apps you're using. 315 00:14:50,680 --> 00:14:54,080 Speaker 1: And again it's interesting you sort of learn about yourself. 316 00:14:54,080 --> 00:14:56,080 Speaker 1: But I used to set limits for certain apps that 317 00:14:56,080 --> 00:14:59,240 Speaker 1: I would use, and then it would it would prompt you, 318 00:14:59,240 --> 00:15:01,440 Speaker 1: you know, Okay, you're of time. Do you want more time? 319 00:15:01,760 --> 00:15:03,840 Speaker 1: And you just log your own password to get back 320 00:15:03,840 --> 00:15:06,240 Speaker 1: in and get more time. It was an extra step, 321 00:15:06,280 --> 00:15:09,880 Speaker 1: but it didn't prevent me from doing what I wanted 322 00:15:09,920 --> 00:15:12,760 Speaker 1: to do was to truly be locked out. So again 323 00:15:12,800 --> 00:15:16,280 Speaker 1: I got my assistant to set up my screen time passcode, 324 00:15:16,600 --> 00:15:18,400 Speaker 1: so I don't know it so when I'm out of time, 325 00:15:18,400 --> 00:15:19,960 Speaker 1: I'm out of time. If I need to ask her 326 00:15:20,000 --> 00:15:21,480 Speaker 1: to log in, I'll give her my phone and she 327 00:15:21,520 --> 00:15:22,120 Speaker 1: can log in. 328 00:15:22,160 --> 00:15:23,480 Speaker 2: But that's such a rare occasion. 329 00:15:23,880 --> 00:15:28,800 Speaker 1: So, you know, the world, the world has so much 330 00:15:28,880 --> 00:15:32,000 Speaker 1: social media and so much noise that life gets a 331 00:15:32,040 --> 00:15:35,920 Speaker 1: little lost in that. And I think that there's beauty 332 00:15:36,000 --> 00:15:38,880 Speaker 1: in just enjoying the moment and sort of pulling back. 333 00:15:40,240 --> 00:15:43,040 Speaker 1: And I think that we're as human beings, we don't 334 00:15:43,040 --> 00:15:44,840 Speaker 1: have a lot of self control at times, and so 335 00:15:44,920 --> 00:15:47,160 Speaker 1: it is finding that type of hack and a partner 336 00:15:47,200 --> 00:15:49,560 Speaker 1: you trust to be the person that locks you out 337 00:15:49,600 --> 00:15:51,520 Speaker 1: of the things you shouldn't be dealing with. 338 00:15:51,720 --> 00:15:53,520 Speaker 3: I like that it kind of removes the need for 339 00:15:53,680 --> 00:15:56,400 Speaker 3: will power in terms of staying away from the things 340 00:15:56,440 --> 00:15:58,520 Speaker 3: that are perhaps less healthy for us. Yeah. 341 00:15:58,520 --> 00:16:02,080 Speaker 1: I mean, here we are at ted and they're snacks everywhere. 342 00:16:02,120 --> 00:16:04,440 Speaker 1: Now thankfully they've chosen fairly healthy snacks. 343 00:16:04,480 --> 00:16:06,800 Speaker 4: But yeah, it's myself vagan as well, it is, but. 344 00:16:06,760 --> 00:16:09,560 Speaker 1: I'm still, you know, overeating because it's all such interesting 345 00:16:09,640 --> 00:16:12,240 Speaker 1: food and it's you know, like, willpower is a tough thing, 346 00:16:12,720 --> 00:16:15,000 Speaker 1: and so sometimes you just get people to help you 347 00:16:15,640 --> 00:16:17,880 Speaker 1: and be sort of your external willpower. 348 00:16:18,000 --> 00:16:21,320 Speaker 3: Yeah, now you mentioned Ted, and I'm curious for someone 349 00:16:21,760 --> 00:16:25,000 Speaker 3: like you. How how do you approach the weak where 350 00:16:25,040 --> 00:16:27,280 Speaker 3: you're used to kind of having things schedule, but it's Ted. 351 00:16:27,320 --> 00:16:29,600 Speaker 3: There are really long breaks in between the sessions. There's 352 00:16:29,640 --> 00:16:32,000 Speaker 3: so much going on. How do you approach a week 353 00:16:32,080 --> 00:16:32,280 Speaker 3: like this? 354 00:16:32,520 --> 00:16:33,480 Speaker 2: Yeah, I come into TED. 355 00:16:33,520 --> 00:16:35,400 Speaker 1: This is my second year here, and I do other 356 00:16:35,440 --> 00:16:38,200 Speaker 1: things similar to this, But I come to an event 357 00:16:38,320 --> 00:16:41,200 Speaker 1: like this with no expectations. I meet who I meet. 358 00:16:41,680 --> 00:16:44,840 Speaker 1: I certainly do some preparation and look through the app 359 00:16:44,880 --> 00:16:46,600 Speaker 1: and say, hey, who do I want to meet with? 360 00:16:47,800 --> 00:16:51,320 Speaker 1: But I really find myself just floating around and sitting 361 00:16:51,320 --> 00:16:53,480 Speaker 1: in the sessions. Last year, I think there were one 362 00:16:53,560 --> 00:16:56,920 Speaker 1: hundred and forty five talks, and my commitment was to 363 00:16:56,920 --> 00:17:00,000 Speaker 1: be at all of them. And instead of picking and choosing, 364 00:17:00,000 --> 00:17:03,640 Speaker 1: I mean, does this talk sound interesting? Does that talk? 365 00:17:03,840 --> 00:17:07,960 Speaker 1: I'm sitting through biotech and you know, space talks that 366 00:17:08,040 --> 00:17:11,000 Speaker 1: I would never imagine could catch my interest because I 367 00:17:11,000 --> 00:17:13,440 Speaker 1: think I'm not smart enough to really understand what's going on. 368 00:17:13,960 --> 00:17:18,000 Speaker 1: But I find myself so intrigued by these unique topics 369 00:17:18,000 --> 00:17:20,480 Speaker 1: and the learning that can come from sitting through something 370 00:17:20,520 --> 00:17:23,000 Speaker 1: that you might be a little outside of your comfort zone. 371 00:17:23,720 --> 00:17:27,280 Speaker 3: Yeah, so true, it concur and how like how do 372 00:17:27,400 --> 00:17:30,080 Speaker 3: you like take back all the like I feel like 373 00:17:30,119 --> 00:17:32,960 Speaker 3: after the week at TED? And yeah both our first 374 00:17:32,960 --> 00:17:36,440 Speaker 3: time TED was last year, Like your head is your 375 00:17:36,440 --> 00:17:40,480 Speaker 3: mind's blown? Essentially, Like how did you organize what came 376 00:17:40,560 --> 00:17:43,880 Speaker 3: out of your week at TED last year into something concrete? 377 00:17:43,880 --> 00:17:47,040 Speaker 1: Perhaps I try and write down the most important things, 378 00:17:47,080 --> 00:17:50,680 Speaker 1: the most important debrief. So at the end of each 379 00:17:50,760 --> 00:17:53,120 Speaker 1: day or early the next morning, I'll try and make 380 00:17:53,160 --> 00:17:55,200 Speaker 1: some notes of things that are on my mind. 381 00:17:55,040 --> 00:17:56,119 Speaker 2: From the talks. 382 00:17:57,400 --> 00:18:00,920 Speaker 1: I try not to take copious notes within the sessions 383 00:18:00,960 --> 00:18:02,840 Speaker 1: because I want to stay focused on what's going on, 384 00:18:02,920 --> 00:18:05,439 Speaker 1: but I'll write down really key nuggets or things that 385 00:18:05,480 --> 00:18:08,119 Speaker 1: I want to do more reading on or more. 386 00:18:08,400 --> 00:18:09,080 Speaker 2: Follow up with. 387 00:18:09,600 --> 00:18:12,800 Speaker 1: But it is, it's an overwhelming amount of information, as 388 00:18:12,840 --> 00:18:15,640 Speaker 1: you I'm sure can tell and know. But this year 389 00:18:15,680 --> 00:18:17,600 Speaker 1: again they'll be probably one hundred and forty some odd 390 00:18:17,640 --> 00:18:21,480 Speaker 1: speakers if you include the Fellas, and it's amazing. It's 391 00:18:21,520 --> 00:18:25,520 Speaker 1: hard to distill what's the most important thoughts or ideas. 392 00:18:26,040 --> 00:18:27,840 Speaker 1: And I think that that really comes at the end 393 00:18:27,840 --> 00:18:30,240 Speaker 1: of TED. After you know they say you get a 394 00:18:30,280 --> 00:18:33,439 Speaker 1: TED ache because it's just so much information, but at 395 00:18:33,440 --> 00:18:35,720 Speaker 1: the end, it's really just sitting down and going okay. 396 00:18:35,920 --> 00:18:38,160 Speaker 1: I like to organize things into what I call top threes. 397 00:18:38,840 --> 00:18:41,560 Speaker 1: If I can only pick three big ideas that have 398 00:18:41,640 --> 00:18:45,520 Speaker 1: come out of TED, what would they be? And I 399 00:18:45,560 --> 00:18:47,840 Speaker 1: don't know that yet because we're not even halfway through, 400 00:18:48,280 --> 00:18:50,800 Speaker 1: but really writing down what are those three things, and 401 00:18:50,840 --> 00:18:53,679 Speaker 1: then what will I change and do as a result. 402 00:18:54,000 --> 00:18:57,720 Speaker 3: It's a nice way of condensing so much into something 403 00:18:57,760 --> 00:19:00,639 Speaker 3: that is actually something that you can do something with. 404 00:19:00,760 --> 00:19:04,399 Speaker 3: Otherwise it's all just very overwhelming. My last question for you, 405 00:19:04,560 --> 00:19:07,800 Speaker 3: I'm curious is to like you mentioned voice dictation for email, 406 00:19:07,840 --> 00:19:10,359 Speaker 3: which I think is really interesting, and using like Siri 407 00:19:10,440 --> 00:19:13,800 Speaker 3: on the mobile phone. What are the kind of technology 408 00:19:13,880 --> 00:19:17,159 Speaker 3: software gadgets have you found to be really helpful in, 409 00:19:17,440 --> 00:19:20,600 Speaker 3: you know, making you as effective as possible. Yeah. 410 00:19:20,600 --> 00:19:22,520 Speaker 1: One of my favorites is I usually use a lot 411 00:19:22,560 --> 00:19:25,080 Speaker 1: of short codes. So if I am on a laptop 412 00:19:25,440 --> 00:19:28,119 Speaker 1: or if I am again mostly on my iPhone, you 413 00:19:28,119 --> 00:19:30,520 Speaker 1: can go into the keyboard shortcuts and there's these little 414 00:19:30,720 --> 00:19:33,800 Speaker 1: shortcuts you can set so I will have things like 415 00:19:34,160 --> 00:19:36,000 Speaker 1: if I meet someone and they give me a business card, 416 00:19:36,000 --> 00:19:38,960 Speaker 1: I'm paperless. I don't carry business cards, but I will 417 00:19:38,960 --> 00:19:42,600 Speaker 1: get their info and they'll send them back a lengthier 418 00:19:42,680 --> 00:19:45,920 Speaker 1: email with some information on me and what we're doing 419 00:19:46,040 --> 00:19:49,200 Speaker 1: and ways they can stay in touch socially. And it's 420 00:19:49,200 --> 00:19:52,520 Speaker 1: a three code that a sort of input that I 421 00:19:52,560 --> 00:19:54,679 Speaker 1: put in to send that entire email. 422 00:19:55,000 --> 00:19:57,399 Speaker 2: But I don't just do it with those types. 423 00:19:57,480 --> 00:20:00,520 Speaker 1: I mean with my assistant, if there's something I get 424 00:20:00,560 --> 00:20:02,240 Speaker 1: an email and I want her to schedule a follow 425 00:20:02,320 --> 00:20:06,040 Speaker 1: up call, if I want something to happen with that email, 426 00:20:06,119 --> 00:20:08,520 Speaker 1: to get put in my calendar, whatever it is. I've 427 00:20:08,560 --> 00:20:12,639 Speaker 1: got short codes for just about everything. So Jen knows 428 00:20:12,680 --> 00:20:14,560 Speaker 1: that when she gets an email from me, it's often 429 00:20:14,880 --> 00:20:18,159 Speaker 1: a template, but it's just got all the information that 430 00:20:18,240 --> 00:20:21,000 Speaker 1: she needs to do her job, and it's taken me 431 00:20:21,119 --> 00:20:23,000 Speaker 1: just three short keystrokes. 432 00:20:23,480 --> 00:20:26,200 Speaker 4: Well that's great, I'm going to check that out. 433 00:20:26,480 --> 00:20:26,680 Speaker 2: Yeah. 434 00:20:26,720 --> 00:20:29,119 Speaker 1: I mean, I can crank through like one hundred emails 435 00:20:29,640 --> 00:20:30,639 Speaker 1: in no time. 436 00:20:31,000 --> 00:20:34,800 Speaker 2: Just because of those codes. I look for patterns. 437 00:20:35,200 --> 00:20:38,040 Speaker 1: I'm like, why would I type the same thing every 438 00:20:38,080 --> 00:20:42,200 Speaker 1: single time again freshly when I know that people are 439 00:20:42,240 --> 00:20:46,040 Speaker 1: contacting me with similar emails. They want to set a 440 00:20:46,040 --> 00:20:48,240 Speaker 1: phone call, they want to chat about one of the 441 00:20:48,240 --> 00:20:52,680 Speaker 1: franchises they run, whatever it is, there's so many templatable responses, 442 00:20:53,160 --> 00:20:56,280 Speaker 1: and you know the world, this isn't human interaction where 443 00:20:56,280 --> 00:20:58,080 Speaker 1: we're face to face and I'm giving you a canned 444 00:20:58,119 --> 00:21:01,399 Speaker 1: response every time. But in email, where it really is 445 00:21:01,480 --> 00:21:06,760 Speaker 1: for confirmation and very brief communication, why not make it 446 00:21:06,800 --> 00:21:07,560 Speaker 1: easier and faster. 447 00:21:07,920 --> 00:21:09,600 Speaker 4: Yeah, wow, that's great. 448 00:21:09,640 --> 00:21:11,840 Speaker 3: Like, what are some of the most common shortcuts that 449 00:21:11,920 --> 00:21:13,800 Speaker 3: you use out of interest? 450 00:21:14,040 --> 00:21:16,840 Speaker 1: Yeah, So I have PAC, which is please add to 451 00:21:16,880 --> 00:21:20,639 Speaker 1: my calendar. So often I'll get something that's information that 452 00:21:20,720 --> 00:21:24,040 Speaker 1: I want put into my calendar. Or please book a 453 00:21:24,080 --> 00:21:29,479 Speaker 1: call PBC, you know DT I use for drive time calls, 454 00:21:29,520 --> 00:21:33,560 Speaker 1: so often respond back PDT, please book a drive time call, 455 00:21:33,840 --> 00:21:35,760 Speaker 1: you know, making sure it actually ends up in my 456 00:21:36,080 --> 00:21:39,199 Speaker 1: in my commute. And so it's just little things that 457 00:21:39,320 --> 00:21:45,000 Speaker 1: really expand into the bigger message that my assistant or 458 00:21:45,000 --> 00:21:48,280 Speaker 1: someone else would need. But it's it's so much easier, 459 00:21:49,160 --> 00:21:52,800 Speaker 1: it's faster, Yeah, I mean that, and it you know, 460 00:21:52,840 --> 00:21:54,280 Speaker 1: it takes a little time to set up, but once 461 00:21:54,320 --> 00:21:56,800 Speaker 1: it's set up, I find myself when I find a 462 00:21:56,840 --> 00:21:59,760 Speaker 1: new pattern adding new things. So I'll give you an example. 463 00:21:59,760 --> 00:22:02,960 Speaker 1: I at a speaking event and I was talking on 464 00:22:03,080 --> 00:22:07,360 Speaker 1: vision on painted pictures and this process we go through 465 00:22:07,359 --> 00:22:09,360 Speaker 1: and creating a vision, and I said, if anyone ever 466 00:22:09,400 --> 00:22:12,400 Speaker 1: wants our painted picture, go on to Instagram and send 467 00:22:12,440 --> 00:22:14,920 Speaker 1: me a note, just say painted picture and I'll fire 468 00:22:14,960 --> 00:22:18,160 Speaker 1: you one off. And so I ended up realizing, Wow, 469 00:22:18,200 --> 00:22:20,560 Speaker 1: all these people wanted this painted picture, a sample of 470 00:22:20,600 --> 00:22:23,159 Speaker 1: how we create them along with an article. And so 471 00:22:23,200 --> 00:22:25,000 Speaker 1: when they did send me a note on Instagram, we 472 00:22:25,080 --> 00:22:28,520 Speaker 1: created some automation to just get those painted pictures out 473 00:22:28,520 --> 00:22:31,040 Speaker 1: to them. And it's just it makes it so much 474 00:22:31,040 --> 00:22:35,080 Speaker 1: easier versus my assistant or myself would reply on Instagram, 475 00:22:35,119 --> 00:22:37,959 Speaker 1: here's a painted picture, here's a link, and joy let 476 00:22:38,040 --> 00:22:40,119 Speaker 1: me know what you think it's like. Why type that 477 00:22:40,160 --> 00:22:41,399 Speaker 1: out every single time? 478 00:22:41,560 --> 00:22:43,200 Speaker 4: Yeah, that's great. I love it. 479 00:22:43,440 --> 00:22:45,800 Speaker 3: And look, my final final question if people want to 480 00:22:45,840 --> 00:22:48,919 Speaker 3: consume more of your work. You've just recently released your 481 00:22:48,960 --> 00:22:52,280 Speaker 3: first book, I Believe, and you write columns. Where can 482 00:22:52,320 --> 00:22:52,959 Speaker 3: they find you? 483 00:22:53,359 --> 00:22:56,119 Speaker 1: I think go to Google, you know, google Brian Scudamore 484 00:22:56,560 --> 00:22:59,640 Speaker 1: and you'll find my links to social media, whether it's LinkedIn. 485 00:23:00,040 --> 00:23:02,480 Speaker 1: Instagram is one of my favorites because it's so simple 486 00:23:02,520 --> 00:23:05,320 Speaker 1: and visual. I don't have to tape a lot. They 487 00:23:05,320 --> 00:23:09,040 Speaker 1: can go to Amazon to look for the book WTF 488 00:23:09,080 --> 00:23:12,400 Speaker 1: Willing to Fail and so yeah, it's easy to find 489 00:23:12,400 --> 00:23:15,200 Speaker 1: what you want on the shmorgasboard of articles and books 490 00:23:15,280 --> 00:23:18,360 Speaker 1: and content. And happy to help anyone if I ever can, 491 00:23:18,400 --> 00:23:19,880 Speaker 1: they can simply reach out and connect. 492 00:23:20,040 --> 00:23:22,280 Speaker 4: Awesome. Thank you so much, Brian. It's been fascinating. 493 00:23:22,359 --> 00:23:23,960 Speaker 2: Thank you. Yeah, a lot of fun hang in here. 494 00:23:25,440 --> 00:23:27,679 Speaker 4: That is it for today's show. 495 00:23:28,000 --> 00:23:32,680 Speaker 3: I hope you got some interesting stuff out of this episode. 496 00:23:32,840 --> 00:23:35,000 Speaker 3: I know for me, I tried setting up a bunch 497 00:23:35,040 --> 00:23:38,640 Speaker 3: of keyboard shortcuts on my phone and compute up which 498 00:23:38,640 --> 00:23:42,280 Speaker 3: I've already started using, and my goodness, that's so handy. 499 00:23:43,400 --> 00:23:46,840 Speaker 3: So that is it for today, And if you enjoyed 500 00:23:46,920 --> 00:23:49,640 Speaker 3: the episode, I would love it if you could leave 501 00:23:49,720 --> 00:23:52,840 Speaker 3: a review for the podcast in Apple Podcasts or wherever 502 00:23:52,880 --> 00:23:55,600 Speaker 3: you listen to this too. It helps other people find 503 00:23:55,640 --> 00:23:59,919 Speaker 3: the show, and for me it's lovely feedback to hear 504 00:24:00,119 --> 00:24:03,040 Speaker 3: you what listeners are thinking. So thank you so much 505 00:24:03,160 --> 00:24:05,560 Speaker 3: if you are someone that has left a review or 506 00:24:05,720 --> 00:24:09,040 Speaker 3: is maybe about to leave a review as this episode ends. 507 00:24:09,520 --> 00:24:12,800 Speaker 3: So that is it for today and I will see 508 00:24:12,840 --> 00:24:13,640 Speaker 3: you next time.