WEBVTT - How We Tricked the Internet 👀 The Real Story Behind the Nu Harvest Launch 0:00:00.040 --> 0:00:02.640 I would like to acknowledge the traditional owners of the 0:00:02.720 --> 0:00:06.279 land on which this episode is being recorded, the Combomb 0:00:06.320 --> 0:00:11.080 Merry people. They've been having conversations and telling stories on 0:00:11.119 --> 0:00:14.240 this land for thousands of years, and we show our 0:00:14.320 --> 0:00:19.240 gratitude and respect for their contribution to our environment and culture. 0:00:25.560 --> 0:00:31.480 This is Rise and Conquer, the podcast where we strive 0:00:31.680 --> 0:00:37.480 to become the highest version of ourselves through curious conversations, 0:00:37.800 --> 0:00:43.080 healthy mindsets, laughter, connection, and a deep desire to evolve. 0:00:44.200 --> 0:00:50.800 I'm your host, Georgie Stevenson. Join me as we explore parenthood, business, manifestation, 0:00:51.080 --> 0:00:54.800 and so much more. It's positive, it's practical, and it's 0:00:54.800 --> 0:00:58.400 about putting you in the driver's seat of your own life. 0:00:58.720 --> 0:01:05.480 Are you ready? All right, guys, welcome back to the 0:01:05.560 --> 0:01:08.840 Rising Conker Podcast. Cooper excited to have for. 0:01:08.880 --> 0:01:13.880 You, Very excited any taken a month literally. 0:01:14.840 --> 0:01:19.039 Look, you guys are well acquainted with Cooper. So today's 0:01:19.080 --> 0:01:22.480 episode is a special one because we are going to 0:01:22.560 --> 0:01:26.400 tell you all the behind the scenes of the April 0:01:26.480 --> 0:01:33.440 Fool's prank we paused, the funny, outrageous billboards we made, 0:01:35.240 --> 0:01:40.640 and our brand new name change in Naked Harvest, which 0:01:40.680 --> 0:01:44.319 is now called New Harvest and just giving you the 0:01:44.319 --> 0:01:51.520 inside scoup. Let's do it, okay, so Coop. First of all, 0:01:52.160 --> 0:01:57.840 we were a bit crazy with our marketing plan. Obviously, 0:01:58.000 --> 0:02:00.680 we were going to introduce the new name that has 0:02:00.760 --> 0:02:03.440 been a long time coming, which we'll get into very soon, 0:02:04.360 --> 0:02:07.840 but in true and h fashion, we wanted to do 0:02:07.920 --> 0:02:11.320 it with a bit of fun, with a bit of difference. Yeah, 0:02:11.400 --> 0:02:13.000 I am going to put my hand up and say 0:02:13.520 --> 0:02:15.560 taking the team to the US was my idea. 0:02:16.760 --> 0:02:19.960 I remember it actually. I was in the car going home. 0:02:20.280 --> 0:02:23.240 You're like, oh my god, I get the best idea 0:02:23.360 --> 0:02:29.160 and you told me at all. I was like, what 0:02:29.160 --> 0:02:31.800 what is wrong with you? That's the weirdest thing you've 0:02:31.800 --> 0:02:33.880 ever heard? And I'm like, I trust you, and I 0:02:33.919 --> 0:02:36.800 trust you in anything you do in marketing. And I 0:02:36.840 --> 0:02:40.480 was like, yep, well, let's just do it right on. 0:02:41.800 --> 0:02:42.560 Let's roll with it. 0:02:42.639 --> 0:02:44.120 I had to and then I had a meeting with 0:02:44.160 --> 0:02:47.080 the team in our like Monday marketing meeting, and I 0:02:47.080 --> 0:02:50.480 had to like really pitch this idea. So basically, the 0:02:50.520 --> 0:02:54.120 whole point of our name change is because of trademark 0:02:54.240 --> 0:02:59.760 issues in certain international markets, and so we kind of 0:02:59.800 --> 0:03:03.359 made the decision to change our name in all markets, 0:03:03.360 --> 0:03:07.320 so it wasn't confusing, and so we can continue expanding. 0:03:08.160 --> 0:03:12.000 And so again if you look at NH's history, we 0:03:12.440 --> 0:03:17.480 love doing marketing in a fun and entertaining way because 0:03:18.320 --> 0:03:22.080 life's too short and life's too boring sometimes. And so 0:03:22.639 --> 0:03:26.480 I had this funny idea where I was like, well, 0:03:26.800 --> 0:03:32.120 why don't we pretend like fake taking the team to 0:03:32.280 --> 0:03:37.200 the US. And we did have Chantelle our GM and 0:03:37.320 --> 0:03:41.640 Kelly RCFO already planned to go to the US to 0:03:41.760 --> 0:03:44.360 do some market research and to go to an expo. 0:03:44.920 --> 0:03:46.560 So I think that's kind of where the idea was 0:03:46.560 --> 0:03:49.280 sitting in my head. And then I was like, let's 0:03:49.560 --> 0:03:53.280 do this whole thing where everyone thinks we're in the US. 0:03:53.840 --> 0:03:56.720 And then on April Fall's Day because that lined up, 0:03:56.720 --> 0:04:01.120 which was cool, be like joking not in the US 0:04:01.800 --> 0:04:07.280 because technically we can't trade there. And then go into 0:04:07.560 --> 0:04:12.200 a couple of days of I guess not telling the 0:04:12.280 --> 0:04:15.760 name change, but like just introducing the idea of like, 0:04:16.400 --> 0:04:19.159 well things had to change, things have to move. And 0:04:19.200 --> 0:04:23.240 then I had this really funny idea because I'm so 0:04:23.360 --> 0:04:26.680 attached to naked, Like I'm so attached to Naked it's 0:04:27.200 --> 0:04:31.000 been our identity. It's been something we've played into. It's 0:04:31.040 --> 0:04:36.200 so fun. It makes us very different in the market. 0:04:36.680 --> 0:04:39.400 I feel like if we stood out from the start. 0:04:39.960 --> 0:04:42.760 Yes, And then I think also because most of the 0:04:43.200 --> 0:04:50.680 sports supplements brands, it's very sport supplements like it's very yeah. 0:04:50.680 --> 0:04:55.760 Jim Junkie, Yeah, manly, Yes, more of the performance sort 0:04:55.760 --> 0:04:57.240 of names and that sort of thing. 0:04:57.279 --> 0:04:59.520 But yeah. So I loved that we were always just 0:04:59.560 --> 0:05:02.520 a bit old alternatives. So I was really sad about 0:05:02.560 --> 0:05:06.280 us letting go of naked in our name. So I 0:05:06.360 --> 0:05:08.880 was like, look, let's go out with a bang. The 0:05:08.920 --> 0:05:11.760 original idea that I had in my head was me 0:05:11.800 --> 0:05:16.000 and Cooper actually posing in front of like well known 0:05:16.120 --> 0:05:20.520 billboard locations in like Gold Coast and like Brisbane, but 0:05:20.560 --> 0:05:23.400 that just didn't happen because of timing. It all had 0:05:23.440 --> 0:05:26.440 to come together quite fast and we had stuff on. 0:05:26.839 --> 0:05:30.839 Then we did our billboard campaign, which I'm sure you 0:05:30.839 --> 0:05:35.600 guys saw, where we got naked. 0:05:37.560 --> 0:05:38.480 Most of us can. 0:05:40.839 --> 0:05:44.680 Cooper downright refused and we were like, you're so lame, Cooper. 0:05:44.880 --> 0:05:50.040 All right, we'll photoshop you. So Cooper's photoshopped, but I'm naked, 0:05:50.440 --> 0:05:54.960 and so is someone from the team who I won't name. Basically, 0:05:55.040 --> 0:05:57.719 we wanted to do these billboards that were really focused 0:05:57.720 --> 0:06:00.240 on like, we're going out the way we came in. 0:06:01.160 --> 0:06:04.240 It was time to cover up and really focus on 0:06:04.279 --> 0:06:08.000 the fact that naked was the word that we were 0:06:08.080 --> 0:06:12.000 dropping in the name. And so they're also just like 0:06:12.040 --> 0:06:16.880 a bit outrageous and a bit fun. Again, eyes attention, 0:06:17.080 --> 0:06:20.360 that's the whole point of marketing. And so they went 0:06:20.480 --> 0:06:24.800 up and everyone was like, what is happening, which is 0:06:24.920 --> 0:06:27.960 very very fun to see. The whole time everyone was 0:06:28.040 --> 0:06:32.360 quite confused, which again creates that kind of like what 0:06:32.400 --> 0:06:33.040 are they doing? 0:06:33.360 --> 0:06:37.480 Well, it's the whole point when people rename companies. It's 0:06:37.640 --> 0:06:40.599 just we had to do this. We're just moving forward, 0:06:40.600 --> 0:06:43.520 we're just leveling up. So when you come up with 0:06:43.560 --> 0:06:48.920 this idea, it was way more fun and just different, like, yes, 0:06:49.000 --> 0:06:51.880 I haven't seen anyone do that. So it took me 0:06:51.920 --> 0:06:54.960 a little while just to understand the whole concept because 0:06:55.160 --> 0:06:57.440 I missed the one thing that I missed. 0:06:57.480 --> 0:07:01.160 You missed the marketing meeting, Yeah, flind it to the teams. 0:07:01.040 --> 0:07:02.599 And then when I was on the phone to you, 0:07:02.720 --> 0:07:04.440 it must have skipped out a bit because I was 0:07:04.480 --> 0:07:08.520 going towards my house. But the one key factor that 0:07:08.640 --> 0:07:12.480 I missed was the naked part, like we're stripping back. 0:07:12.920 --> 0:07:16.200 Yes, well, our tagline when we first started Naked Harvest 0:07:16.360 --> 0:07:19.040 was like we've stripped things back, we're naked. 0:07:19.360 --> 0:07:22.280 Yeah that part. I didn't understand that part. I didn't 0:07:22.320 --> 0:07:24.600 hear that part, so I was like, it was so 0:07:24.720 --> 0:07:27.320 confusing for me. But once I heard that when we 0:07:27.320 --> 0:07:30.040 were filming trouper literally. 0:07:29.640 --> 0:07:31.760 On the day that we were like filming content to 0:07:31.800 --> 0:07:34.920 go to the airport, like fakely, he goes, I still 0:07:34.960 --> 0:07:36.320 don't get what we're doing. 0:07:38.600 --> 0:07:41.480 Explaining this to you again, it was in the naked 0:07:41.760 --> 0:07:44.560 photo shoot that I was like, I didn't believe in 0:07:44.560 --> 0:07:45.600 this campaign. 0:07:46.040 --> 0:07:48.440 Yeah, it keeps like I don't understand what's happening. I'm like, 0:07:48.520 --> 0:07:51.400 oh my god, this is so draining. This is my 0:07:51.520 --> 0:07:56.760 life anyway, That's why I do the marketing side of thing. 0:07:57.360 --> 0:07:59.920 But yeah, we wanted to be fun and different and obviously, 0:08:00.960 --> 0:08:04.840 you know when you usually do a rebrand like this, 0:08:05.040 --> 0:08:07.240 you know you get PR and you get people to 0:08:07.280 --> 0:08:10.360 talk about it, and so to be very transparent, this 0:08:10.440 --> 0:08:13.680 is a very cheap way to do our own PR 0:08:14.000 --> 0:08:16.320 and to get people talking about it, to get eyes 0:08:16.360 --> 0:08:18.520 on it. So we just wanted to be a bit fun, 0:08:18.560 --> 0:08:21.920 a bit unique, and I feel like we really did that. 0:08:22.600 --> 0:08:24.840 It is interesting. We had a little bit of backlash, 0:08:24.960 --> 0:08:28.000 people being like I don't get this, or like this 0:08:28.080 --> 0:08:31.240 is a stupid prank. I'm like, live live a little. 0:08:34.000 --> 0:08:37.800 But also I think anything like that shows like for 0:08:37.960 --> 0:08:41.520 someone to go out of their way to comment on 0:08:41.920 --> 0:08:46.240 a marketing campaign, it just shows that you've got like. 0:08:46.520 --> 0:08:48.880 You're doing something right one. 0:08:48.840 --> 0:08:53.360 Hundred percent, you're attracting attention. And so yeah, that was 0:08:53.440 --> 0:08:56.760 kind of the marketing side, which was super fun. And 0:08:56.760 --> 0:08:59.640 then absously we introduced the name and everyone understood it. 0:09:00.160 --> 0:09:03.880 And also I think a big decision behind this. When 0:09:03.880 --> 0:09:06.600 we were talking about it, you know, we were like, oh, 0:09:06.720 --> 0:09:09.400 what's the messaging, Like why do we say we changed 0:09:09.400 --> 0:09:11.760 the name? And there was a couple of kind of 0:09:11.800 --> 0:09:16.120 ideas floating around, but me and Cooper were like, let's 0:09:16.160 --> 0:09:18.400 just tell them the truth, you know, let's just say 0:09:18.440 --> 0:09:21.920 it as it is, because I feel like that's how 0:09:21.960 --> 0:09:24.160 we've always run the company and it's very like what 0:09:24.200 --> 0:09:27.000 you see is what you get, very transparent. So that's 0:09:27.080 --> 0:09:29.400 why we really wanted to use the whole Well, we 0:09:29.440 --> 0:09:31.559 can't trade in the US. That's why we didn't go 0:09:31.600 --> 0:09:41.280 to the US. It just is what it is. Yeah, 0:09:41.320 --> 0:09:44.960 So well, let's chat about some business learnings with this 0:09:45.040 --> 0:09:45.520 whole thing. 0:09:45.720 --> 0:09:51.960 The learnings, like I wouldn't choose anything less than what 0:09:52.040 --> 0:09:55.439 we have chosen, Like, I wouldn't I wouldn't change anything 0:09:55.559 --> 0:10:00.600 because choosing naked at the start really got our scene 0:10:00.800 --> 0:10:05.040 in the industry because when you do look into trademarks, 0:10:05.600 --> 0:10:08.960 it's really expensive. So when you first starting a company, 0:10:09.679 --> 0:10:12.920 like our learnings would be, oh, like you should look 0:10:13.000 --> 0:10:16.400 into your trademarks around the world, but like when you 0:10:16.480 --> 0:10:18.800 first start, you're not really thinking about around the world. 0:10:18.880 --> 0:10:24.480 You're thinking about your suburb. So like the learnings, yeah, 0:10:24.640 --> 0:10:29.200 like we should have got the trademark thing sorted a 0:10:29.200 --> 0:10:32.480 bit earlier, but we just chose naked, and we just 0:10:32.960 --> 0:10:38.880 got caught because I started this whole trademark issue like 0:10:38.960 --> 0:10:42.960 three years ago, and it's taken us about three years 0:10:43.480 --> 0:10:47.120 to finally get this over the line, because I tried 0:10:47.200 --> 0:10:52.959 to trademark naked in the US and that was around 0:10:53.080 --> 0:10:56.880 nine to twelve months, and we got right down the 0:10:57.080 --> 0:11:00.600 end that we got a lawyer letter saying that we 0:11:00.640 --> 0:11:04.160 can't trade in America. Because someone else had Naked in 0:11:04.200 --> 0:11:09.080 supplements and then we had to start again. Definitely a 0:11:09.080 --> 0:11:12.640 lot of learnings, but I wouldn't change anything what we 0:11:12.679 --> 0:11:15.400 did because back then we weren't really. 0:11:15.200 --> 0:11:18.400 Ready to go to America or just yet take it 0:11:18.480 --> 0:11:21.800 international or anything like that, and we weren't a lot 0:11:21.840 --> 0:11:23.280 of resources. 0:11:23.559 --> 0:11:24.160 Yeah. 0:11:24.360 --> 0:11:28.280 Yeah, Well it's like, obviously in a perfect world, you 0:11:28.360 --> 0:11:33.040 pick a name that you can trademark everywhere, and it's. 0:11:32.960 --> 0:11:34.600 Yeah, because it's so much money. 0:11:34.679 --> 0:11:37.120 It costs a lot of money to trademark. So for example, 0:11:37.640 --> 0:11:41.240 even if now you pick a name that's not trademarked, 0:11:41.679 --> 0:11:44.320 when you're ready to trademarket and have the funds to 0:11:44.400 --> 0:11:49.320 trademarket in even twelve months, it might be taken like 0:11:49.400 --> 0:11:52.240 that's kind of like the risk you take. So it 0:11:52.360 --> 0:11:55.400 is definitely something you've got to look into at the start. 0:11:55.559 --> 0:11:59.920 But in saying that, like I don't yeah, I don't regret, 0:12:00.440 --> 0:12:03.720 or like I wouldn't really change it because Naked has 0:12:03.760 --> 0:12:07.360 been such a big part of our identity and also 0:12:07.559 --> 0:12:11.120 like we're changing it to New Harvest, which is and 0:12:11.320 --> 0:12:15.480 new Harvest, so it's still n h. The branding still 0:12:16.160 --> 0:12:19.720 exactly the same. We wanted to keep it, you know, 0:12:19.920 --> 0:12:22.280 very similar, and we'll go through why we did call 0:12:22.280 --> 0:12:25.880 it New Harvest soon. But yeah, basically this whole thing 0:12:25.960 --> 0:12:29.959 did start three years ago when we realize that we 0:12:30.000 --> 0:12:34.840 did want to take Naked Harvest internationally and we like 0:12:34.920 --> 0:12:39.680 we do technically still sell international, Like we have really 0:12:39.720 --> 0:12:43.200 amazing like New Zealand customers, We have people around the world. 0:12:43.760 --> 0:12:47.760 The big thing though, is we're not very accessible because 0:12:47.800 --> 0:12:51.760 the shipping is so expensive from Australia for the customer 0:12:51.960 --> 0:12:56.480 and for us personally, and so you know, to be 0:12:56.600 --> 0:13:00.560 able to you know, export and have our product you 0:13:00.600 --> 0:13:05.080 know maybe in certain locations internationally, you have to have 0:13:05.120 --> 0:13:07.760 a trademark and you have to be able to. 0:13:07.600 --> 0:13:11.199 Try and store, like to be in the big warehouses 0:13:11.240 --> 0:13:14.120 there and like trade trade there, so you need those things. 0:13:14.640 --> 0:13:16.840 Yeah, so it's kind of been a blocker for us 0:13:17.000 --> 0:13:21.800 for the last three years. And we actually decided on 0:13:22.040 --> 0:13:24.920 the name New Harvests three years ago. 0:13:25.400 --> 0:13:26.880 Two yeah, two years ago. 0:13:27.240 --> 0:13:29.680 We actually had our company kind of come in and 0:13:29.800 --> 0:13:33.840 help us with the name change to make sure trademarks 0:13:34.080 --> 0:13:37.400 it made sense, etc. And they gave us a whole 0:13:37.440 --> 0:13:41.600 heap of names to pick from and can you kind 0:13:41.640 --> 0:13:43.200 of like I know it was two years ago, Coop, 0:13:43.240 --> 0:13:46.199 but can you kind of remember why you liked New Harvests. 0:13:46.520 --> 0:13:49.560 Well, it kind of fit like it was fitting in 0:13:49.640 --> 0:13:53.000 my head with change your name new and then it's 0:13:53.080 --> 0:13:57.800 spelt different, it still had the NH symbol. I don't know, 0:13:57.760 --> 0:14:00.040 it just it just felt right, like it was just 0:14:00.120 --> 0:14:03.560 such an inner sort of thing that like it just 0:14:03.640 --> 0:14:08.199 felt it felt good. Yeah, and then it looked really 0:14:08.200 --> 0:14:13.160 professional as well. And I could definitely see New Harvest 0:14:13.920 --> 0:14:20.200 being worldwide. It's or a wad scale, so I don't know, 0:14:20.240 --> 0:14:22.960 it was like really easy once once I saw it, 0:14:22.960 --> 0:14:24.480 it was like that's it. 0:14:24.760 --> 0:14:27.080 Yeah, And I think I also loved it because it 0:14:27.120 --> 0:14:30.880 was simple. Sometimes Naked Harvest is such a long name 0:14:30.920 --> 0:14:34.880 because it's Naked Harvest supplements even on Instagram and whatnot, 0:14:34.960 --> 0:14:38.280 So like I loved that it was like just made 0:14:38.280 --> 0:14:41.000 it shorter. I also love the fact because if we 0:14:41.240 --> 0:14:44.720 think about the name Naked Harvest, it obviously means like 0:14:45.200 --> 0:14:48.680 our ingredients are stripped back, you know, natural as possible, 0:14:49.240 --> 0:14:54.160 and with New Harvest it gives a similar feel. But 0:14:54.280 --> 0:14:59.760 I feel like we as the company has progressed, we 0:14:59.800 --> 0:15:03.960 all also have progressed in the products we offer and 0:15:04.240 --> 0:15:08.440 kind of what we reflect and like New Harvest to 0:15:08.560 --> 0:15:11.800 me feels a bit more spotty. You know, yes, we've 0:15:11.840 --> 0:15:15.760 stripped it back. It's still no feelers, no crap. What 0:15:15.800 --> 0:15:18.080 you see is what you get. But it's like this 0:15:18.200 --> 0:15:21.560 beautiful like New Harvest, because even if you think about supplements, 0:15:22.080 --> 0:15:26.600 you should always been trying to get your nutrition vitamins 0:15:27.120 --> 0:15:32.160 through food, Like that's just an ideal world. But because 0:15:32.280 --> 0:15:36.280 of our soil, because of everything that has gone off, 0:15:36.400 --> 0:15:39.480 because of we're so busy, because of you know, the 0:15:39.520 --> 0:15:43.120 pesticides and whatnot, we're not getting all our nutrition through 0:15:43.120 --> 0:15:46.120 our food. And so even like the word like new harvest, 0:15:46.160 --> 0:15:49.720 because it's like it is quite new age that we 0:15:49.880 --> 0:15:52.840 have to take supplements and we have to go to 0:15:52.920 --> 0:15:57.400 these other sources because our food isn't just it anymore. 0:15:58.000 --> 0:16:02.600 Yeah, And also that we're some people are naturally deficient 0:16:03.320 --> 0:16:06.880 in all the things. I know, I'm naturally deficient in 0:16:07.120 --> 0:16:07.920 B six and. 0:16:10.120 --> 0:16:14.480 Like extensive testing and we found like what vitamins were 0:16:14.560 --> 0:16:26.080 naturally deficient in. Yeah, So why international markets we are 0:16:26.160 --> 0:16:31.240 obviously Ossie made, we're Ossie grown, and this will always 0:16:31.280 --> 0:16:36.480 be our majority market. But also the main idea and 0:16:36.600 --> 0:16:39.960 always from the beginning, the big dream with Naked Harvest 0:16:40.800 --> 0:16:45.200 was to be accessible to that everyday person who wanted 0:16:45.240 --> 0:16:49.560 to enhance their you know, mourning their workout their night, 0:16:50.320 --> 0:16:55.000 and so to be international. We do have community in 0:16:55.040 --> 0:16:58.440 the States, in New Zealand, you know, in Canada. We 0:16:58.520 --> 0:17:01.400 even had like throughout this process of our marketing, we've 0:17:01.400 --> 0:17:04.760 had so many comments being like, yes, I've been waiting 0:17:04.760 --> 0:17:06.679 for you to come to Canada, I've been waiting for 0:17:06.720 --> 0:17:09.520 you to come to the States, etc. And so it's 0:17:09.640 --> 0:17:11.960 very exciting because we just get to reach more of 0:17:12.080 --> 0:17:14.720 our community, we get to be more accessible. 0:17:15.000 --> 0:17:19.719 Australians are one of the leaders in the natural area 0:17:20.040 --> 0:17:22.800 of foods and that sort of thing, because I have 0:17:23.119 --> 0:17:27.200 heard like when people are in the States or other 0:17:27.280 --> 0:17:31.760 countries they buy stuff from Australia because they just know 0:17:31.880 --> 0:17:33.000 it's more natural. 0:17:33.560 --> 0:17:38.119 Have you heard of It is even interesting in the 0:17:38.280 --> 0:17:43.320 supplement world what we've seen, like even flavors for example 0:17:43.800 --> 0:17:46.960 in America, like they have a lot of like lolly 0:17:47.040 --> 0:17:48.439 flavors and they have a lot. 0:17:48.280 --> 0:17:50.000 Of like we'd taken that up. 0:17:51.760 --> 0:17:54.119 We took a lot of ideas whereas we feel like 0:17:54.200 --> 0:17:57.640 Australia we're a bit more not like that, like our 0:17:57.680 --> 0:18:03.520 flavor profile is very different lab and yeah, it is 0:18:03.600 --> 0:18:08.600 very interesting. I think. Also Australians are well known for 0:18:08.680 --> 0:18:11.760 the healthy lifestyle. I see tiktoks all the time of 0:18:11.840 --> 0:18:14.880 people internationally being like, oh my god, I just got 0:18:14.920 --> 0:18:17.320 to the Gold Coast let's say specifically the Gold Coast 0:18:17.760 --> 0:18:20.840 and like everyone's up at five am, they're running, they're 0:18:20.880 --> 0:18:24.199 like having a sayah balls, they're having coffees. And we 0:18:24.320 --> 0:18:29.520 are quite well known to be quite a health focused society, 0:18:30.280 --> 0:18:34.480 maybe a bit more than you know, other markets kind 0:18:34.480 --> 0:18:34.760 of thing. 0:18:35.240 --> 0:18:38.880 So when they've got that Australian made symbol on something 0:18:39.160 --> 0:18:42.840 like it just it goes off more interesting. Yeah, so 0:18:43.080 --> 0:18:46.040 if we can bring that to America. 0:18:46.040 --> 0:18:50.240 Like, of course, we're always looking at competitors, you know, 0:18:50.359 --> 0:18:54.720 doing our research. And for instance, when we were making 0:18:54.760 --> 0:19:00.480 our greens we got a very viral famous greens powder 0:19:00.720 --> 0:19:03.920 from social media that was a US brand, and we 0:19:03.960 --> 0:19:06.720 sent it to our manufacturer because the girls would rave 0:19:06.800 --> 0:19:08.879 about it, and we were like, look, we want to 0:19:08.880 --> 0:19:11.840 do a greens powder. This one like tasted really well, 0:19:11.880 --> 0:19:14.600 but we want to include this, this and this, And 0:19:14.720 --> 0:19:18.920 they tested that greens powder and literally were like this 0:19:18.960 --> 0:19:21.840 is literally lollly water, Like it's not going to do 0:19:21.880 --> 0:19:22.880 anything for you, gut help. 0:19:22.880 --> 0:19:24.480 You didn't have a serve of greens. 0:19:25.000 --> 0:19:27.840 Yeah, it didn't have a serve of greens. 0:19:29.040 --> 0:19:29.240 Yeah. 0:19:29.240 --> 0:19:32.400 We were like so concerned. And I think it's because 0:19:32.520 --> 0:19:35.480 in certain other markets they don't have a lot of testing, 0:19:36.000 --> 0:19:38.399 and it is like a lot of money is thrown 0:19:38.440 --> 0:19:42.639 into marketing, not necessarily the product. And because we believe 0:19:42.880 --> 0:19:46.040 so much in our products and what we bring to 0:19:46.080 --> 0:19:50.520 the table. And again, like our transparency, Like I think 0:19:50.600 --> 0:19:54.240 that's also another thing. It sometimes makes me a bit 0:19:54.280 --> 0:19:58.320 angry knowing that some of the biggest supplement companies in 0:19:58.359 --> 0:20:01.800 the US or Canada or you know what not aren't 0:20:01.840 --> 0:20:05.560 being as transparent, and so it makes me very like 0:20:05.680 --> 0:20:07.520 hungry to be like, well, we need to be over 0:20:07.520 --> 0:20:10.280 there because they need to have an alternative product that 0:20:10.520 --> 0:20:12.480 actually works and is actually good for them. 0:20:12.680 --> 0:20:15.639 Yeah, it's just mass production really you get into the 0:20:15.640 --> 0:20:19.879 bigger things. But we don't want to veer off of that. 0:20:19.880 --> 0:20:22.640 That's goal of ours because I want to stay true 0:20:22.640 --> 0:20:25.440 to our word, which is quality products. 0:20:25.080 --> 0:20:29.680 Premium products. Lastly, let's probably just chat about like when 0:20:29.840 --> 0:20:34.680 this change will be happening, because obviously we have announced 0:20:34.760 --> 0:20:38.920 you guys know about it, but you will still notice 0:20:39.080 --> 0:20:43.040 if you buy certain products there will still be the 0:20:43.160 --> 0:20:47.080 Naked Harvest on it, while we're also selling products that 0:20:47.119 --> 0:20:50.720 have the new Harvest on it. And this really was 0:20:50.800 --> 0:20:54.960 an internal decision because again one of our key pillars 0:20:55.040 --> 0:20:59.800 is sustainability and being a company that focuses on its 0:21:00.080 --> 0:21:05.040 environmental impact, and so to throw out all the old 0:21:05.080 --> 0:21:10.720 packaging of Naked Harvest would just be so silly and 0:21:10.840 --> 0:21:12.879 such a shit show. 0:21:13.840 --> 0:21:16.800 Really well for us anyway, because then it's a it's 0:21:16.840 --> 0:21:20.400 a slower transition to the newer name anyway, so they 0:21:20.400 --> 0:21:22.680 can still get a bit of Naked Harvest as well 0:21:22.720 --> 0:21:25.600 as New Harvest, and great that we don't get to 0:21:25.720 --> 0:21:27.840 throw out a shitloaded products. 0:21:27.840 --> 0:21:29.800 So yeah, that would just be was it was a 0:21:29.800 --> 0:21:30.359 no brainer. 0:21:30.400 --> 0:21:33.440 It was Yeah, that wasn't even a question. Really absolutely, 0:21:33.840 --> 0:21:34.840 we're just going to sell it. 0:21:35.320 --> 0:21:38.520 And so for example, you still might see the Naked 0:21:38.520 --> 0:21:42.320 Harvest packaging from twelve to eighteen months, because we really 0:21:42.359 --> 0:21:46.040 do plan ahead till eighteen months, like that's how far 0:21:46.080 --> 0:21:50.359 ahead we're buying packaging. So also we'd like, we know 0:21:50.440 --> 0:21:53.160 our community, we know that would never be an issue. 0:21:53.240 --> 0:21:55.320 So yeah, that's kind of like just in case you 0:21:55.320 --> 0:21:58.879 guys were wondering. And of course, like we have the 0:21:58.960 --> 0:22:03.000 same brand, like we love the Naked Harvest branding, So 0:22:03.600 --> 0:22:06.720 it's literally just a name change. It's not like a rebrand, 0:22:07.280 --> 0:22:10.000 not a rebrand. And it is really exciting because obviously 0:22:10.000 --> 0:22:12.280 our whole prank of like saying we were going to 0:22:12.359 --> 0:22:15.199 the States with the whole team. It's like, hopefully in 0:22:15.240 --> 0:22:17.320 the future we can do that. 0:22:17.840 --> 0:22:20.200 Because that was depressing, so. 0:22:20.280 --> 0:22:22.480 Depressing going to their pot and being like all right, 0:22:23.000 --> 0:22:25.320 and the team was so excited to go in the 0:22:25.400 --> 0:22:30.080 hummer and stuff. I know, that was so funny. So yeah, 0:22:30.119 --> 0:22:34.240 obviously exciting changes, exciting expansion, and we just want to 0:22:34.280 --> 0:22:38.240 say how much we appreciate you coming on the ride, 0:22:38.840 --> 0:22:43.119 being the best community, letting us change and evolve. I 0:22:43.200 --> 0:22:46.280 think that's the biggest thing too, is you know, even 0:22:46.280 --> 0:22:48.159 the work we do in Rise and Conquer, one of 0:22:48.200 --> 0:22:52.200 our biggest values is evolution, and so this is one 0:22:52.200 --> 0:22:56.800 of Naked Harvest's evolution. Literally you're seeing it as we 0:22:56.840 --> 0:22:59.080 do it, which is really cool. And I hope we 0:22:59.119 --> 0:23:00.960 can kind of like look can be like, oh my gosh, 0:23:01.040 --> 0:23:03.520 remember we used to be naked of us. A new 0:23:03.520 --> 0:23:08.960 Harvest is just like so well known, so expansive, very exciting. 0:23:09.400 --> 0:23:13.080 Any last words, have feelings vibes. 0:23:13.560 --> 0:23:16.760 Not just pumped pumped, just pumped for the vision. 0:23:17.160 --> 0:23:19.920 Yes, and also I do want to put a caveat 0:23:19.960 --> 0:23:23.840 in there. It's not like we are now focusing all 0:23:23.880 --> 0:23:28.880 our efforts and resources into like international markets. It's not 0:23:28.920 --> 0:23:31.760 like that at all. It's we just we don't want 0:23:31.800 --> 0:23:35.399 to get in trouble. I think having my law background too, 0:23:35.480 --> 0:23:38.040 we're very prominent of We just want to make sure 0:23:38.040 --> 0:23:41.200 we're doing all the right things at the right times, 0:23:41.400 --> 0:23:46.560 especially being a brand that sometimes feel we have the 0:23:46.600 --> 0:23:51.480 microscope on us because of my background, you know, Yeah, 0:23:51.480 --> 0:23:54.400 we always do my profile. 0:23:55.320 --> 0:23:55.520 Yeah. 0:23:55.640 --> 0:23:59.440 So we just are very conscious and so even for instance, 0:23:59.520 --> 0:24:02.240 like I'm about to go on to maternity leave, So 0:24:02.800 --> 0:24:07.000 there's not even really any huge plans with international markets. 0:24:07.080 --> 0:24:11.080 It's just us being super conscious and safe and doing 0:24:11.240 --> 0:24:15.600 this before it's ever a problem. All right, my loves. 0:24:15.640 --> 0:24:17.880 Thank you so much for listening, Cooper, thanks so much 0:24:17.880 --> 0:24:18.600 for joining us. 0:24:18.960 --> 0:24:19.359 Thank you. 0:24:20.040 --> 0:24:22.800 If you have no idea about like what we're talking 0:24:22.840 --> 0:24:26.600 about in this episode, go to Naked Harvest Instagram. Have 0:24:26.680 --> 0:24:28.600 a look at all the posts. We did have a 0:24:28.600 --> 0:24:31.400 look at the whole marketing campaign because the team put 0:24:31.440 --> 0:24:33.240 a lot of the effort into it and we're very 0:24:33.240 --> 0:24:35.800