1 00:00:00,040 --> 00:00:02,640 Speaker 1: I would like to acknowledge the traditional owners of the 2 00:00:02,720 --> 00:00:06,279 Speaker 1: land on which this episode is being recorded, the Combomb 3 00:00:06,320 --> 00:00:11,080 Speaker 1: Merry people. They've been having conversations and telling stories on 4 00:00:11,119 --> 00:00:14,240 Speaker 1: this land for thousands of years, and we show our 5 00:00:14,320 --> 00:00:19,240 Speaker 1: gratitude and respect for their contribution to our environment and culture. 6 00:00:25,560 --> 00:00:31,480 Speaker 2: This is Rise and Conquer, the podcast where we strive 7 00:00:31,680 --> 00:00:37,480 Speaker 2: to become the highest version of ourselves through curious conversations, 8 00:00:37,800 --> 00:00:43,080 Speaker 2: healthy mindsets, laughter, connection, and a deep desire to evolve. 9 00:00:44,200 --> 00:00:50,800 Speaker 2: I'm your host, Georgie Stevenson. Join me as we explore parenthood, business, manifestation, 10 00:00:51,080 --> 00:00:54,800 Speaker 2: and so much more. It's positive, it's practical, and it's 11 00:00:54,800 --> 00:00:58,400 Speaker 2: about putting you in the driver's seat of your own life. 12 00:00:58,720 --> 00:01:05,480 Speaker 2: Are you ready? All right, guys, welcome back to the 13 00:01:05,560 --> 00:01:08,840 Speaker 2: Rising Conker Podcast. Cooper excited to have for. 14 00:01:08,880 --> 00:01:13,880 Speaker 3: You, Very excited any taken a month literally. 15 00:01:14,840 --> 00:01:19,039 Speaker 2: Look, you guys are well acquainted with Cooper. So today's 16 00:01:19,080 --> 00:01:22,480 Speaker 2: episode is a special one because we are going to 17 00:01:22,560 --> 00:01:26,400 Speaker 2: tell you all the behind the scenes of the April 18 00:01:26,480 --> 00:01:33,440 Speaker 2: Fool's prank we paused, the funny, outrageous billboards we made, 19 00:01:35,240 --> 00:01:40,640 Speaker 2: and our brand new name change in Naked Harvest, which 20 00:01:40,680 --> 00:01:44,319 Speaker 2: is now called New Harvest and just giving you the 21 00:01:44,319 --> 00:01:51,520 Speaker 2: inside scoup. Let's do it, okay, so Coop. First of all, 22 00:01:52,160 --> 00:01:57,840 Speaker 2: we were a bit crazy with our marketing plan. Obviously, 23 00:01:58,000 --> 00:02:00,680 Speaker 2: we were going to introduce the new name that has 24 00:02:00,760 --> 00:02:03,440 Speaker 2: been a long time coming, which we'll get into very soon, 25 00:02:04,360 --> 00:02:07,840 Speaker 2: but in true and h fashion, we wanted to do 26 00:02:07,920 --> 00:02:11,320 Speaker 2: it with a bit of fun, with a bit of difference. Yeah, 27 00:02:11,400 --> 00:02:13,000 Speaker 2: I am going to put my hand up and say 28 00:02:13,520 --> 00:02:15,560 Speaker 2: taking the team to the US was my idea. 29 00:02:16,760 --> 00:02:19,960 Speaker 3: I remember it actually. I was in the car going home. 30 00:02:20,280 --> 00:02:23,240 Speaker 3: You're like, oh my god, I get the best idea 31 00:02:23,360 --> 00:02:29,160 Speaker 3: and you told me at all. I was like, what 32 00:02:29,160 --> 00:02:31,800 Speaker 3: what is wrong with you? That's the weirdest thing you've 33 00:02:31,800 --> 00:02:33,880 Speaker 3: ever heard? And I'm like, I trust you, and I 34 00:02:33,919 --> 00:02:36,800 Speaker 3: trust you in anything you do in marketing. And I 35 00:02:36,840 --> 00:02:40,480 Speaker 3: was like, yep, well, let's just do it right on. 36 00:02:41,800 --> 00:02:42,560 Speaker 3: Let's roll with it. 37 00:02:42,639 --> 00:02:44,120 Speaker 2: I had to and then I had a meeting with 38 00:02:44,160 --> 00:02:47,080 Speaker 2: the team in our like Monday marketing meeting, and I 39 00:02:47,080 --> 00:02:50,480 Speaker 2: had to like really pitch this idea. So basically, the 40 00:02:50,520 --> 00:02:54,120 Speaker 2: whole point of our name change is because of trademark 41 00:02:54,240 --> 00:02:59,760 Speaker 2: issues in certain international markets, and so we kind of 42 00:02:59,800 --> 00:03:03,359 Speaker 2: made the decision to change our name in all markets, 43 00:03:03,360 --> 00:03:07,320 Speaker 2: so it wasn't confusing, and so we can continue expanding. 44 00:03:08,160 --> 00:03:12,000 Speaker 2: And so again if you look at NH's history, we 45 00:03:12,440 --> 00:03:17,480 Speaker 2: love doing marketing in a fun and entertaining way because 46 00:03:18,320 --> 00:03:22,080 Speaker 2: life's too short and life's too boring sometimes. And so 47 00:03:22,639 --> 00:03:26,480 Speaker 2: I had this funny idea where I was like, well, 48 00:03:26,800 --> 00:03:32,120 Speaker 2: why don't we pretend like fake taking the team to 49 00:03:32,280 --> 00:03:37,200 Speaker 2: the US. And we did have Chantelle our GM and 50 00:03:37,320 --> 00:03:41,640 Speaker 2: Kelly RCFO already planned to go to the US to 51 00:03:41,760 --> 00:03:44,360 Speaker 2: do some market research and to go to an expo. 52 00:03:44,920 --> 00:03:46,560 Speaker 2: So I think that's kind of where the idea was 53 00:03:46,560 --> 00:03:49,280 Speaker 2: sitting in my head. And then I was like, let's 54 00:03:49,560 --> 00:03:53,280 Speaker 2: do this whole thing where everyone thinks we're in the US. 55 00:03:53,840 --> 00:03:56,720 Speaker 2: And then on April Fall's Day because that lined up, 56 00:03:56,720 --> 00:04:01,120 Speaker 2: which was cool, be like joking not in the US 57 00:04:01,800 --> 00:04:07,280 Speaker 2: because technically we can't trade there. And then go into 58 00:04:07,560 --> 00:04:12,200 Speaker 2: a couple of days of I guess not telling the 59 00:04:12,280 --> 00:04:15,760 Speaker 2: name change, but like just introducing the idea of like, 60 00:04:16,400 --> 00:04:19,159 Speaker 2: well things had to change, things have to move. And 61 00:04:19,200 --> 00:04:23,240 Speaker 2: then I had this really funny idea because I'm so 62 00:04:23,360 --> 00:04:26,680 Speaker 2: attached to naked, Like I'm so attached to Naked it's 63 00:04:27,200 --> 00:04:31,000 Speaker 2: been our identity. It's been something we've played into. It's 64 00:04:31,040 --> 00:04:36,200 Speaker 2: so fun. It makes us very different in the market. 65 00:04:36,680 --> 00:04:39,400 Speaker 3: I feel like if we stood out from the start. 66 00:04:39,960 --> 00:04:42,760 Speaker 2: Yes, And then I think also because most of the 67 00:04:43,200 --> 00:04:50,680 Speaker 2: sports supplements brands, it's very sport supplements like it's very yeah. 68 00:04:50,680 --> 00:04:55,760 Speaker 3: Jim Junkie, Yeah, manly, Yes, more of the performance sort 69 00:04:55,760 --> 00:04:57,240 Speaker 3: of names and that sort of thing. 70 00:04:57,279 --> 00:04:59,520 Speaker 2: But yeah. So I loved that we were always just 71 00:04:59,560 --> 00:05:02,520 Speaker 2: a bit old alternatives. So I was really sad about 72 00:05:02,560 --> 00:05:06,280 Speaker 2: us letting go of naked in our name. So I 73 00:05:06,360 --> 00:05:08,880 Speaker 2: was like, look, let's go out with a bang. The 74 00:05:08,920 --> 00:05:11,760 Speaker 2: original idea that I had in my head was me 75 00:05:11,800 --> 00:05:16,000 Speaker 2: and Cooper actually posing in front of like well known 76 00:05:16,120 --> 00:05:20,520 Speaker 2: billboard locations in like Gold Coast and like Brisbane, but 77 00:05:20,560 --> 00:05:23,400 Speaker 2: that just didn't happen because of timing. It all had 78 00:05:23,440 --> 00:05:26,440 Speaker 2: to come together quite fast and we had stuff on. 79 00:05:26,839 --> 00:05:30,839 Speaker 2: Then we did our billboard campaign, which I'm sure you 80 00:05:30,839 --> 00:05:35,600 Speaker 2: guys saw, where we got naked. 81 00:05:37,560 --> 00:05:38,480 Speaker 3: Most of us can. 82 00:05:40,839 --> 00:05:44,680 Speaker 2: Cooper downright refused and we were like, you're so lame, Cooper. 83 00:05:44,880 --> 00:05:50,040 Speaker 2: All right, we'll photoshop you. So Cooper's photoshopped, but I'm naked, 84 00:05:50,440 --> 00:05:54,960 Speaker 2: and so is someone from the team who I won't name. Basically, 85 00:05:55,040 --> 00:05:57,719 Speaker 2: we wanted to do these billboards that were really focused 86 00:05:57,720 --> 00:06:00,240 Speaker 2: on like, we're going out the way we came in. 87 00:06:01,160 --> 00:06:04,240 Speaker 2: It was time to cover up and really focus on 88 00:06:04,279 --> 00:06:08,000 Speaker 2: the fact that naked was the word that we were 89 00:06:08,080 --> 00:06:12,000 Speaker 2: dropping in the name. And so they're also just like 90 00:06:12,040 --> 00:06:16,880 Speaker 2: a bit outrageous and a bit fun. Again, eyes attention, 91 00:06:17,080 --> 00:06:20,360 Speaker 2: that's the whole point of marketing. And so they went 92 00:06:20,480 --> 00:06:24,800 Speaker 2: up and everyone was like, what is happening, which is 93 00:06:24,920 --> 00:06:27,960 Speaker 2: very very fun to see. The whole time everyone was 94 00:06:28,040 --> 00:06:32,360 Speaker 2: quite confused, which again creates that kind of like what 95 00:06:32,400 --> 00:06:33,040 Speaker 2: are they doing? 96 00:06:33,360 --> 00:06:37,480 Speaker 3: Well, it's the whole point when people rename companies. It's 97 00:06:37,640 --> 00:06:40,599 Speaker 3: just we had to do this. We're just moving forward, 98 00:06:40,600 --> 00:06:43,520 Speaker 3: we're just leveling up. So when you come up with 99 00:06:43,560 --> 00:06:48,920 Speaker 3: this idea, it was way more fun and just different, like, yes, 100 00:06:49,000 --> 00:06:51,880 Speaker 3: I haven't seen anyone do that. So it took me 101 00:06:51,920 --> 00:06:54,960 Speaker 3: a little while just to understand the whole concept because 102 00:06:55,160 --> 00:06:57,440 Speaker 3: I missed the one thing that I missed. 103 00:06:57,480 --> 00:07:01,160 Speaker 2: You missed the marketing meeting, Yeah, flind it to the teams. 104 00:07:01,040 --> 00:07:02,599 Speaker 3: And then when I was on the phone to you, 105 00:07:02,720 --> 00:07:04,440 Speaker 3: it must have skipped out a bit because I was 106 00:07:04,480 --> 00:07:08,520 Speaker 3: going towards my house. But the one key factor that 107 00:07:08,640 --> 00:07:12,480 Speaker 3: I missed was the naked part, like we're stripping back. 108 00:07:12,920 --> 00:07:16,200 Speaker 2: Yes, well, our tagline when we first started Naked Harvest 109 00:07:16,360 --> 00:07:19,040 Speaker 2: was like we've stripped things back, we're naked. 110 00:07:19,360 --> 00:07:22,280 Speaker 3: Yeah that part. I didn't understand that part. I didn't 111 00:07:22,320 --> 00:07:24,600 Speaker 3: hear that part, so I was like, it was so 112 00:07:24,720 --> 00:07:27,320 Speaker 3: confusing for me. But once I heard that when we 113 00:07:27,320 --> 00:07:30,040 Speaker 3: were filming trouper literally. 114 00:07:29,640 --> 00:07:31,760 Speaker 2: On the day that we were like filming content to 115 00:07:31,800 --> 00:07:34,920 Speaker 2: go to the airport, like fakely, he goes, I still 116 00:07:34,960 --> 00:07:36,320 Speaker 2: don't get what we're doing. 117 00:07:38,600 --> 00:07:41,480 Speaker 3: Explaining this to you again, it was in the naked 118 00:07:41,760 --> 00:07:44,560 Speaker 3: photo shoot that I was like, I didn't believe in 119 00:07:44,560 --> 00:07:45,600 Speaker 3: this campaign. 120 00:07:46,040 --> 00:07:48,440 Speaker 2: Yeah, it keeps like I don't understand what's happening. I'm like, 121 00:07:48,520 --> 00:07:51,400 Speaker 2: oh my god, this is so draining. This is my 122 00:07:51,520 --> 00:07:56,760 Speaker 2: life anyway, That's why I do the marketing side of thing. 123 00:07:57,360 --> 00:07:59,920 Speaker 2: But yeah, we wanted to be fun and different and obviously, 124 00:08:00,960 --> 00:08:04,840 Speaker 2: you know when you usually do a rebrand like this, 125 00:08:05,040 --> 00:08:07,240 Speaker 2: you know you get PR and you get people to 126 00:08:07,280 --> 00:08:10,360 Speaker 2: talk about it, and so to be very transparent, this 127 00:08:10,440 --> 00:08:13,680 Speaker 2: is a very cheap way to do our own PR 128 00:08:14,000 --> 00:08:16,320 Speaker 2: and to get people talking about it, to get eyes 129 00:08:16,360 --> 00:08:18,520 Speaker 2: on it. So we just wanted to be a bit fun, 130 00:08:18,560 --> 00:08:21,920 Speaker 2: a bit unique, and I feel like we really did that. 131 00:08:22,600 --> 00:08:24,840 Speaker 2: It is interesting. We had a little bit of backlash, 132 00:08:24,960 --> 00:08:28,000 Speaker 2: people being like I don't get this, or like this 133 00:08:28,080 --> 00:08:31,240 Speaker 2: is a stupid prank. I'm like, live live a little. 134 00:08:34,000 --> 00:08:37,800 Speaker 2: But also I think anything like that shows like for 135 00:08:37,960 --> 00:08:41,520 Speaker 2: someone to go out of their way to comment on 136 00:08:41,920 --> 00:08:46,240 Speaker 2: a marketing campaign, it just shows that you've got like. 137 00:08:46,520 --> 00:08:48,880 Speaker 3: You're doing something right one. 138 00:08:48,840 --> 00:08:53,360 Speaker 2: Hundred percent, you're attracting attention. And so yeah, that was 139 00:08:53,440 --> 00:08:56,760 Speaker 2: kind of the marketing side, which was super fun. And 140 00:08:56,760 --> 00:08:59,640 Speaker 2: then absously we introduced the name and everyone understood it. 141 00:09:00,160 --> 00:09:03,880 Speaker 2: And also I think a big decision behind this. When 142 00:09:03,880 --> 00:09:06,600 Speaker 2: we were talking about it, you know, we were like, oh, 143 00:09:06,720 --> 00:09:09,400 Speaker 2: what's the messaging, Like why do we say we changed 144 00:09:09,400 --> 00:09:11,760 Speaker 2: the name? And there was a couple of kind of 145 00:09:11,800 --> 00:09:16,120 Speaker 2: ideas floating around, but me and Cooper were like, let's 146 00:09:16,160 --> 00:09:18,400 Speaker 2: just tell them the truth, you know, let's just say 147 00:09:18,440 --> 00:09:21,920 Speaker 2: it as it is, because I feel like that's how 148 00:09:21,960 --> 00:09:24,160 Speaker 2: we've always run the company and it's very like what 149 00:09:24,200 --> 00:09:27,000 Speaker 2: you see is what you get, very transparent. So that's 150 00:09:27,080 --> 00:09:29,400 Speaker 2: why we really wanted to use the whole Well, we 151 00:09:29,440 --> 00:09:31,559 Speaker 2: can't trade in the US. That's why we didn't go 152 00:09:31,600 --> 00:09:41,280 Speaker 2: to the US. It just is what it is. Yeah, 153 00:09:41,320 --> 00:09:44,960 Speaker 2: So well, let's chat about some business learnings with this 154 00:09:45,040 --> 00:09:45,520 Speaker 2: whole thing. 155 00:09:45,720 --> 00:09:51,960 Speaker 3: The learnings, like I wouldn't choose anything less than what 156 00:09:52,040 --> 00:09:55,439 Speaker 3: we have chosen, Like, I wouldn't I wouldn't change anything 157 00:09:55,559 --> 00:10:00,600 Speaker 3: because choosing naked at the start really got our scene 158 00:10:00,800 --> 00:10:05,040 Speaker 3: in the industry because when you do look into trademarks, 159 00:10:05,600 --> 00:10:08,960 Speaker 3: it's really expensive. So when you first starting a company, 160 00:10:09,679 --> 00:10:12,920 Speaker 3: like our learnings would be, oh, like you should look 161 00:10:13,000 --> 00:10:16,400 Speaker 3: into your trademarks around the world, but like when you 162 00:10:16,480 --> 00:10:18,800 Speaker 3: first start, you're not really thinking about around the world. 163 00:10:18,880 --> 00:10:24,480 Speaker 3: You're thinking about your suburb. So like the learnings, yeah, 164 00:10:24,640 --> 00:10:29,200 Speaker 3: like we should have got the trademark thing sorted a 165 00:10:29,200 --> 00:10:32,480 Speaker 3: bit earlier, but we just chose naked, and we just 166 00:10:32,960 --> 00:10:38,880 Speaker 3: got caught because I started this whole trademark issue like 167 00:10:38,960 --> 00:10:42,960 Speaker 3: three years ago, and it's taken us about three years 168 00:10:43,480 --> 00:10:47,120 Speaker 3: to finally get this over the line, because I tried 169 00:10:47,200 --> 00:10:52,959 Speaker 3: to trademark naked in the US and that was around 170 00:10:53,080 --> 00:10:56,880 Speaker 3: nine to twelve months, and we got right down the 171 00:10:57,080 --> 00:11:00,600 Speaker 3: end that we got a lawyer letter saying that we 172 00:11:00,640 --> 00:11:04,160 Speaker 3: can't trade in America. Because someone else had Naked in 173 00:11:04,200 --> 00:11:09,080 Speaker 3: supplements and then we had to start again. Definitely a 174 00:11:09,080 --> 00:11:12,640 Speaker 3: lot of learnings, but I wouldn't change anything what we 175 00:11:12,679 --> 00:11:15,400 Speaker 3: did because back then we weren't really. 176 00:11:15,200 --> 00:11:18,400 Speaker 2: Ready to go to America or just yet take it 177 00:11:18,480 --> 00:11:21,800 Speaker 2: international or anything like that, and we weren't a lot 178 00:11:21,840 --> 00:11:23,280 Speaker 2: of resources. 179 00:11:23,559 --> 00:11:24,160 Speaker 3: Yeah. 180 00:11:24,360 --> 00:11:28,280 Speaker 2: Yeah, Well it's like, obviously in a perfect world, you 181 00:11:28,360 --> 00:11:33,040 Speaker 2: pick a name that you can trademark everywhere, and it's. 182 00:11:32,960 --> 00:11:34,600 Speaker 3: Yeah, because it's so much money. 183 00:11:34,679 --> 00:11:37,120 Speaker 2: It costs a lot of money to trademark. So for example, 184 00:11:37,640 --> 00:11:41,240 Speaker 2: even if now you pick a name that's not trademarked, 185 00:11:41,679 --> 00:11:44,320 Speaker 2: when you're ready to trademarket and have the funds to 186 00:11:44,400 --> 00:11:49,320 Speaker 2: trademarket in even twelve months, it might be taken like 187 00:11:49,400 --> 00:11:52,240 Speaker 2: that's kind of like the risk you take. So it 188 00:11:52,360 --> 00:11:55,400 Speaker 2: is definitely something you've got to look into at the start. 189 00:11:55,559 --> 00:11:59,920 Speaker 2: But in saying that, like I don't yeah, I don't regret, 190 00:12:00,440 --> 00:12:03,720 Speaker 2: or like I wouldn't really change it because Naked has 191 00:12:03,760 --> 00:12:07,360 Speaker 2: been such a big part of our identity and also 192 00:12:07,559 --> 00:12:11,120 Speaker 2: like we're changing it to New Harvest, which is and 193 00:12:11,320 --> 00:12:15,480 Speaker 2: new Harvest, so it's still n h. The branding still 194 00:12:16,160 --> 00:12:19,720 Speaker 2: exactly the same. We wanted to keep it, you know, 195 00:12:19,920 --> 00:12:22,280 Speaker 2: very similar, and we'll go through why we did call 196 00:12:22,280 --> 00:12:25,880 Speaker 2: it New Harvest soon. But yeah, basically this whole thing 197 00:12:25,960 --> 00:12:29,959 Speaker 2: did start three years ago when we realize that we 198 00:12:30,000 --> 00:12:34,840 Speaker 2: did want to take Naked Harvest internationally and we like 199 00:12:34,920 --> 00:12:39,680 Speaker 2: we do technically still sell international, Like we have really 200 00:12:39,720 --> 00:12:43,200 Speaker 2: amazing like New Zealand customers, We have people around the world. 201 00:12:43,760 --> 00:12:47,760 Speaker 2: The big thing though, is we're not very accessible because 202 00:12:47,800 --> 00:12:51,760 Speaker 2: the shipping is so expensive from Australia for the customer 203 00:12:51,960 --> 00:12:56,480 Speaker 2: and for us personally, and so you know, to be 204 00:12:56,600 --> 00:13:00,560 Speaker 2: able to you know, export and have our product you 205 00:13:00,600 --> 00:13:05,080 Speaker 2: know maybe in certain locations internationally, you have to have 206 00:13:05,120 --> 00:13:07,760 Speaker 2: a trademark and you have to be able to. 207 00:13:07,600 --> 00:13:11,199 Speaker 3: Try and store, like to be in the big warehouses 208 00:13:11,240 --> 00:13:14,120 Speaker 3: there and like trade trade there, so you need those things. 209 00:13:14,640 --> 00:13:16,840 Speaker 2: Yeah, so it's kind of been a blocker for us 210 00:13:17,000 --> 00:13:21,800 Speaker 2: for the last three years. And we actually decided on 211 00:13:22,040 --> 00:13:24,920 Speaker 2: the name New Harvests three years ago. 212 00:13:25,400 --> 00:13:26,880 Speaker 3: Two yeah, two years ago. 213 00:13:27,240 --> 00:13:29,680 Speaker 2: We actually had our company kind of come in and 214 00:13:29,800 --> 00:13:33,840 Speaker 2: help us with the name change to make sure trademarks 215 00:13:34,080 --> 00:13:37,400 Speaker 2: it made sense, etc. And they gave us a whole 216 00:13:37,440 --> 00:13:41,600 Speaker 2: heap of names to pick from and can you kind 217 00:13:41,640 --> 00:13:43,200 Speaker 2: of like I know it was two years ago, Coop, 218 00:13:43,240 --> 00:13:46,199 Speaker 2: but can you kind of remember why you liked New Harvests. 219 00:13:46,520 --> 00:13:49,560 Speaker 3: Well, it kind of fit like it was fitting in 220 00:13:49,640 --> 00:13:53,000 Speaker 3: my head with change your name new and then it's 221 00:13:53,080 --> 00:13:57,800 Speaker 3: spelt different, it still had the NH symbol. I don't know, 222 00:13:57,760 --> 00:14:00,040 Speaker 3: it just it just felt right, like it was just 223 00:14:00,120 --> 00:14:03,560 Speaker 3: such an inner sort of thing that like it just 224 00:14:03,640 --> 00:14:08,199 Speaker 3: felt it felt good. Yeah, and then it looked really 225 00:14:08,200 --> 00:14:13,160 Speaker 3: professional as well. And I could definitely see New Harvest 226 00:14:13,920 --> 00:14:20,200 Speaker 3: being worldwide. It's or a wad scale, so I don't know, 227 00:14:20,240 --> 00:14:22,960 Speaker 3: it was like really easy once once I saw it, 228 00:14:22,960 --> 00:14:24,480 Speaker 3: it was like that's it. 229 00:14:24,760 --> 00:14:27,080 Speaker 2: Yeah, And I think I also loved it because it 230 00:14:27,120 --> 00:14:30,880 Speaker 2: was simple. Sometimes Naked Harvest is such a long name 231 00:14:30,920 --> 00:14:34,880 Speaker 2: because it's Naked Harvest supplements even on Instagram and whatnot, 232 00:14:34,960 --> 00:14:38,280 Speaker 2: So like I loved that it was like just made 233 00:14:38,280 --> 00:14:41,000 Speaker 2: it shorter. I also love the fact because if we 234 00:14:41,240 --> 00:14:44,720 Speaker 2: think about the name Naked Harvest, it obviously means like 235 00:14:45,200 --> 00:14:48,680 Speaker 2: our ingredients are stripped back, you know, natural as possible, 236 00:14:49,240 --> 00:14:54,160 Speaker 2: and with New Harvest it gives a similar feel. But 237 00:14:54,280 --> 00:14:59,760 Speaker 2: I feel like we as the company has progressed, we 238 00:14:59,800 --> 00:15:03,960 Speaker 2: all also have progressed in the products we offer and 239 00:15:04,240 --> 00:15:08,440 Speaker 2: kind of what we reflect and like New Harvest to 240 00:15:08,560 --> 00:15:11,800 Speaker 2: me feels a bit more spotty. You know, yes, we've 241 00:15:11,840 --> 00:15:15,760 Speaker 2: stripped it back. It's still no feelers, no crap. What 242 00:15:15,800 --> 00:15:18,080 Speaker 2: you see is what you get. But it's like this 243 00:15:18,200 --> 00:15:21,560 Speaker 2: beautiful like New Harvest, because even if you think about supplements, 244 00:15:22,080 --> 00:15:26,600 Speaker 2: you should always been trying to get your nutrition vitamins 245 00:15:27,120 --> 00:15:32,160 Speaker 2: through food, Like that's just an ideal world. But because 246 00:15:32,280 --> 00:15:36,280 Speaker 2: of our soil, because of everything that has gone off, 247 00:15:36,400 --> 00:15:39,480 Speaker 2: because of we're so busy, because of you know, the 248 00:15:39,520 --> 00:15:43,120 Speaker 2: pesticides and whatnot, we're not getting all our nutrition through 249 00:15:43,120 --> 00:15:46,120 Speaker 2: our food. And so even like the word like new harvest, 250 00:15:46,160 --> 00:15:49,720 Speaker 2: because it's like it is quite new age that we 251 00:15:49,880 --> 00:15:52,840 Speaker 2: have to take supplements and we have to go to 252 00:15:52,920 --> 00:15:57,400 Speaker 2: these other sources because our food isn't just it anymore. 253 00:15:58,000 --> 00:16:02,600 Speaker 3: Yeah, And also that we're some people are naturally deficient 254 00:16:03,320 --> 00:16:06,880 Speaker 3: in all the things. I know, I'm naturally deficient in 255 00:16:07,120 --> 00:16:07,920 Speaker 3: B six and. 256 00:16:10,120 --> 00:16:14,480 Speaker 2: Like extensive testing and we found like what vitamins were 257 00:16:14,560 --> 00:16:26,080 Speaker 2: naturally deficient in. Yeah, So why international markets we are 258 00:16:26,160 --> 00:16:31,240 Speaker 2: obviously Ossie made, we're Ossie grown, and this will always 259 00:16:31,280 --> 00:16:36,480 Speaker 2: be our majority market. But also the main idea and 260 00:16:36,600 --> 00:16:39,960 Speaker 2: always from the beginning, the big dream with Naked Harvest 261 00:16:40,800 --> 00:16:45,200 Speaker 2: was to be accessible to that everyday person who wanted 262 00:16:45,240 --> 00:16:49,560 Speaker 2: to enhance their you know, mourning their workout their night, 263 00:16:50,320 --> 00:16:55,000 Speaker 2: and so to be international. We do have community in 264 00:16:55,040 --> 00:16:58,440 Speaker 2: the States, in New Zealand, you know, in Canada. We 265 00:16:58,520 --> 00:17:01,400 Speaker 2: even had like throughout this process of our marketing, we've 266 00:17:01,400 --> 00:17:04,760 Speaker 2: had so many comments being like, yes, I've been waiting 267 00:17:04,760 --> 00:17:06,679 Speaker 2: for you to come to Canada, I've been waiting for 268 00:17:06,720 --> 00:17:09,520 Speaker 2: you to come to the States, etc. And so it's 269 00:17:09,640 --> 00:17:11,960 Speaker 2: very exciting because we just get to reach more of 270 00:17:12,080 --> 00:17:14,720 Speaker 2: our community, we get to be more accessible. 271 00:17:15,000 --> 00:17:19,719 Speaker 3: Australians are one of the leaders in the natural area 272 00:17:20,040 --> 00:17:22,800 Speaker 3: of foods and that sort of thing, because I have 273 00:17:23,119 --> 00:17:27,200 Speaker 3: heard like when people are in the States or other 274 00:17:27,280 --> 00:17:31,760 Speaker 3: countries they buy stuff from Australia because they just know 275 00:17:31,880 --> 00:17:33,000 Speaker 3: it's more natural. 276 00:17:33,560 --> 00:17:38,119 Speaker 2: Have you heard of It is even interesting in the 277 00:17:38,280 --> 00:17:43,320 Speaker 2: supplement world what we've seen, like even flavors for example 278 00:17:43,800 --> 00:17:46,960 Speaker 2: in America, like they have a lot of like lolly 279 00:17:47,040 --> 00:17:48,439 Speaker 2: flavors and they have a lot. 280 00:17:48,280 --> 00:17:50,000 Speaker 3: Of like we'd taken that up. 281 00:17:51,760 --> 00:17:54,119 Speaker 2: We took a lot of ideas whereas we feel like 282 00:17:54,200 --> 00:17:57,640 Speaker 2: Australia we're a bit more not like that, like our 283 00:17:57,680 --> 00:18:03,520 Speaker 2: flavor profile is very different lab and yeah, it is 284 00:18:03,600 --> 00:18:08,600 Speaker 2: very interesting. I think. Also Australians are well known for 285 00:18:08,680 --> 00:18:11,760 Speaker 2: the healthy lifestyle. I see tiktoks all the time of 286 00:18:11,840 --> 00:18:14,880 Speaker 2: people internationally being like, oh my god, I just got 287 00:18:14,920 --> 00:18:17,320 Speaker 2: to the Gold Coast let's say specifically the Gold Coast 288 00:18:17,760 --> 00:18:20,840 Speaker 2: and like everyone's up at five am, they're running, they're 289 00:18:20,880 --> 00:18:24,199 Speaker 2: like having a sayah balls, they're having coffees. And we 290 00:18:24,320 --> 00:18:29,520 Speaker 2: are quite well known to be quite a health focused society, 291 00:18:30,280 --> 00:18:34,480 Speaker 2: maybe a bit more than you know, other markets kind 292 00:18:34,480 --> 00:18:34,760 Speaker 2: of thing. 293 00:18:35,240 --> 00:18:38,880 Speaker 3: So when they've got that Australian made symbol on something 294 00:18:39,160 --> 00:18:42,840 Speaker 3: like it just it goes off more interesting. Yeah, so 295 00:18:43,080 --> 00:18:46,040 Speaker 3: if we can bring that to America. 296 00:18:46,040 --> 00:18:50,240 Speaker 2: Like, of course, we're always looking at competitors, you know, 297 00:18:50,359 --> 00:18:54,720 Speaker 2: doing our research. And for instance, when we were making 298 00:18:54,760 --> 00:19:00,480 Speaker 2: our greens we got a very viral famous greens powder 299 00:19:00,720 --> 00:19:03,920 Speaker 2: from social media that was a US brand, and we 300 00:19:03,960 --> 00:19:06,720 Speaker 2: sent it to our manufacturer because the girls would rave 301 00:19:06,800 --> 00:19:08,879 Speaker 2: about it, and we were like, look, we want to 302 00:19:08,880 --> 00:19:11,840 Speaker 2: do a greens powder. This one like tasted really well, 303 00:19:11,880 --> 00:19:14,600 Speaker 2: but we want to include this, this and this, And 304 00:19:14,720 --> 00:19:18,920 Speaker 2: they tested that greens powder and literally were like this 305 00:19:18,960 --> 00:19:21,840 Speaker 2: is literally lollly water, Like it's not going to do 306 00:19:21,880 --> 00:19:22,880 Speaker 2: anything for you, gut help. 307 00:19:22,880 --> 00:19:24,480 Speaker 3: You didn't have a serve of greens. 308 00:19:25,000 --> 00:19:27,840 Speaker 2: Yeah, it didn't have a serve of greens. 309 00:19:29,040 --> 00:19:29,240 Speaker 3: Yeah. 310 00:19:29,240 --> 00:19:32,400 Speaker 2: We were like so concerned. And I think it's because 311 00:19:32,520 --> 00:19:35,480 Speaker 2: in certain other markets they don't have a lot of testing, 312 00:19:36,000 --> 00:19:38,399 Speaker 2: and it is like a lot of money is thrown 313 00:19:38,440 --> 00:19:42,639 Speaker 2: into marketing, not necessarily the product. And because we believe 314 00:19:42,880 --> 00:19:46,040 Speaker 2: so much in our products and what we bring to 315 00:19:46,080 --> 00:19:50,520 Speaker 2: the table. And again, like our transparency, Like I think 316 00:19:50,600 --> 00:19:54,240 Speaker 2: that's also another thing. It sometimes makes me a bit 317 00:19:54,280 --> 00:19:58,320 Speaker 2: angry knowing that some of the biggest supplement companies in 318 00:19:58,359 --> 00:20:01,800 Speaker 2: the US or Canada or you know what not aren't 319 00:20:01,840 --> 00:20:05,560 Speaker 2: being as transparent, and so it makes me very like 320 00:20:05,680 --> 00:20:07,520 Speaker 2: hungry to be like, well, we need to be over 321 00:20:07,520 --> 00:20:10,280 Speaker 2: there because they need to have an alternative product that 322 00:20:10,520 --> 00:20:12,480 Speaker 2: actually works and is actually good for them. 323 00:20:12,680 --> 00:20:15,639 Speaker 3: Yeah, it's just mass production really you get into the 324 00:20:15,640 --> 00:20:19,879 Speaker 3: bigger things. But we don't want to veer off of that. 325 00:20:19,880 --> 00:20:22,640 Speaker 3: That's goal of ours because I want to stay true 326 00:20:22,640 --> 00:20:25,440 Speaker 3: to our word, which is quality products. 327 00:20:25,080 --> 00:20:29,680 Speaker 2: Premium products. Lastly, let's probably just chat about like when 328 00:20:29,840 --> 00:20:34,680 Speaker 2: this change will be happening, because obviously we have announced 329 00:20:34,760 --> 00:20:38,920 Speaker 2: you guys know about it, but you will still notice 330 00:20:39,080 --> 00:20:43,040 Speaker 2: if you buy certain products there will still be the 331 00:20:43,160 --> 00:20:47,080 Speaker 2: Naked Harvest on it, while we're also selling products that 332 00:20:47,119 --> 00:20:50,720 Speaker 2: have the new Harvest on it. And this really was 333 00:20:50,800 --> 00:20:54,960 Speaker 2: an internal decision because again one of our key pillars 334 00:20:55,040 --> 00:20:59,800 Speaker 2: is sustainability and being a company that focuses on its 335 00:21:00,080 --> 00:21:05,040 Speaker 2: environmental impact, and so to throw out all the old 336 00:21:05,080 --> 00:21:10,720 Speaker 2: packaging of Naked Harvest would just be so silly and 337 00:21:10,840 --> 00:21:12,879 Speaker 2: such a shit show. 338 00:21:13,840 --> 00:21:16,800 Speaker 3: Really well for us anyway, because then it's a it's 339 00:21:16,840 --> 00:21:20,400 Speaker 3: a slower transition to the newer name anyway, so they 340 00:21:20,400 --> 00:21:22,680 Speaker 3: can still get a bit of Naked Harvest as well 341 00:21:22,720 --> 00:21:25,600 Speaker 3: as New Harvest, and great that we don't get to 342 00:21:25,720 --> 00:21:27,840 Speaker 3: throw out a shitloaded products. 343 00:21:27,840 --> 00:21:29,800 Speaker 2: So yeah, that would just be was it was a 344 00:21:29,800 --> 00:21:30,359 Speaker 2: no brainer. 345 00:21:30,400 --> 00:21:33,440 Speaker 3: It was Yeah, that wasn't even a question. Really absolutely, 346 00:21:33,840 --> 00:21:34,840 Speaker 3: we're just going to sell it. 347 00:21:35,320 --> 00:21:38,520 Speaker 2: And so for example, you still might see the Naked 348 00:21:38,520 --> 00:21:42,320 Speaker 2: Harvest packaging from twelve to eighteen months, because we really 349 00:21:42,359 --> 00:21:46,040 Speaker 2: do plan ahead till eighteen months, like that's how far 350 00:21:46,080 --> 00:21:50,359 Speaker 2: ahead we're buying packaging. So also we'd like, we know 351 00:21:50,440 --> 00:21:53,160 Speaker 2: our community, we know that would never be an issue. 352 00:21:53,240 --> 00:21:55,320 Speaker 2: So yeah, that's kind of like just in case you 353 00:21:55,320 --> 00:21:58,879 Speaker 2: guys were wondering. And of course, like we have the 354 00:21:58,960 --> 00:22:03,000 Speaker 2: same brand, like we love the Naked Harvest branding, So 355 00:22:03,600 --> 00:22:06,720 Speaker 2: it's literally just a name change. It's not like a rebrand, 356 00:22:07,280 --> 00:22:10,000 Speaker 2: not a rebrand. And it is really exciting because obviously 357 00:22:10,000 --> 00:22:12,280 Speaker 2: our whole prank of like saying we were going to 358 00:22:12,359 --> 00:22:15,199 Speaker 2: the States with the whole team. It's like, hopefully in 359 00:22:15,240 --> 00:22:17,320 Speaker 2: the future we can do that. 360 00:22:17,840 --> 00:22:20,200 Speaker 3: Because that was depressing, so. 361 00:22:20,280 --> 00:22:22,480 Speaker 2: Depressing going to their pot and being like all right, 362 00:22:23,000 --> 00:22:25,320 Speaker 2: and the team was so excited to go in the 363 00:22:25,400 --> 00:22:30,080 Speaker 2: hummer and stuff. I know, that was so funny. So yeah, 364 00:22:30,119 --> 00:22:34,240 Speaker 2: obviously exciting changes, exciting expansion, and we just want to 365 00:22:34,280 --> 00:22:38,240 Speaker 2: say how much we appreciate you coming on the ride, 366 00:22:38,840 --> 00:22:43,119 Speaker 2: being the best community, letting us change and evolve. I 367 00:22:43,200 --> 00:22:46,280 Speaker 2: think that's the biggest thing too, is you know, even 368 00:22:46,280 --> 00:22:48,159 Speaker 2: the work we do in Rise and Conquer, one of 369 00:22:48,200 --> 00:22:52,200 Speaker 2: our biggest values is evolution, and so this is one 370 00:22:52,200 --> 00:22:56,800 Speaker 2: of Naked Harvest's evolution. Literally you're seeing it as we 371 00:22:56,840 --> 00:22:59,080 Speaker 2: do it, which is really cool. And I hope we 372 00:22:59,119 --> 00:23:00,960 Speaker 2: can kind of like look can be like, oh my gosh, 373 00:23:01,040 --> 00:23:03,520 Speaker 2: remember we used to be naked of us. A new 374 00:23:03,520 --> 00:23:08,960 Speaker 2: Harvest is just like so well known, so expansive, very exciting. 375 00:23:09,400 --> 00:23:13,080 Speaker 2: Any last words, have feelings vibes. 376 00:23:13,560 --> 00:23:16,760 Speaker 3: Not just pumped pumped, just pumped for the vision. 377 00:23:17,160 --> 00:23:19,920 Speaker 2: Yes, and also I do want to put a caveat 378 00:23:19,960 --> 00:23:23,840 Speaker 2: in there. It's not like we are now focusing all 379 00:23:23,880 --> 00:23:28,880 Speaker 2: our efforts and resources into like international markets. It's not 380 00:23:28,920 --> 00:23:31,760 Speaker 2: like that at all. It's we just we don't want 381 00:23:31,800 --> 00:23:35,399 Speaker 2: to get in trouble. I think having my law background too, 382 00:23:35,480 --> 00:23:38,040 Speaker 2: we're very prominent of We just want to make sure 383 00:23:38,040 --> 00:23:41,200 Speaker 2: we're doing all the right things at the right times, 384 00:23:41,400 --> 00:23:46,560 Speaker 2: especially being a brand that sometimes feel we have the 385 00:23:46,600 --> 00:23:51,480 Speaker 2: microscope on us because of my background, you know, Yeah, 386 00:23:51,480 --> 00:23:54,400 Speaker 2: we always do my profile. 387 00:23:55,320 --> 00:23:55,520 Speaker 3: Yeah. 388 00:23:55,640 --> 00:23:59,440 Speaker 2: So we just are very conscious and so even for instance, 389 00:23:59,520 --> 00:24:02,240 Speaker 2: like I'm about to go on to maternity leave, So 390 00:24:02,800 --> 00:24:07,000 Speaker 2: there's not even really any huge plans with international markets. 391 00:24:07,080 --> 00:24:11,080 Speaker 2: It's just us being super conscious and safe and doing 392 00:24:11,240 --> 00:24:15,600 Speaker 2: this before it's ever a problem. All right, my loves. 393 00:24:15,640 --> 00:24:17,880 Speaker 2: Thank you so much for listening, Cooper, thanks so much 394 00:24:17,880 --> 00:24:18,600 Speaker 2: for joining us. 395 00:24:18,960 --> 00:24:19,359 Speaker 3: Thank you. 396 00:24:20,040 --> 00:24:22,800 Speaker 2: If you have no idea about like what we're talking 397 00:24:22,840 --> 00:24:26,600 Speaker 2: about in this episode, go to Naked Harvest Instagram. Have 398 00:24:26,680 --> 00:24:28,600 Speaker 2: a look at all the posts. We did have a 399 00:24:28,600 --> 00:24:31,400 Speaker 2: look at the whole marketing campaign because the team put 400 00:24:31,440 --> 00:24:33,240 Speaker 2: a lot of the effort into it and we're very 401 00:24:33,240 --> 00:24:35,800 Speaker 2: proud of it. And again also let that be a 402 00:24:35,840 --> 00:24:41,679 Speaker 2: little permission shit shit shit, a little permission shit slip that. 403 00:24:41,800 --> 00:24:45,480 Speaker 2: It's like marketing can be fun, being transparent, It's like, 404 00:24:45,560 --> 00:24:48,760 Speaker 2: honestly the funnest job ever. Also, just being transparent with 405 00:24:48,800 --> 00:24:51,960 Speaker 2: your community and in your business. I just feel like 406 00:24:51,960 --> 00:24:52,879 Speaker 2: there's always the way to go. 407 00:24:53,119 --> 00:24:54,359 Speaker 3: It's definitely a lot easier. 408 00:24:54,520 --> 00:24:56,200 Speaker 2: Thank you so much, guys. We'll put all links in 409 00:24:56,200 --> 00:24:57,800 Speaker 2: the show notes if you do want to check out 410 00:24:57,840 --> 00:24:59,680 Speaker 2: it's a new name and all that sort of thing. 411 00:24:59,720 --> 00:25:03,480 Speaker 2: And again, if you're in the nh CO, we love 412 00:25:03,680 --> 00:25:08,960 Speaker 2: and appreciate you and thanks being on the journey.