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Speaker 1: And Amanda jam Nation. I'm going to have to invest

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Speaker 1: in good skincare, which is what I do. But younger

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Speaker 1: and younger girls are doing this to the point where

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Speaker 1: this is what's interesting. You know how American American kids

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Speaker 1: go out on summer camp. These kids are like ten

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Speaker 1: eleven years old, they're tweens. The camp has had to

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Speaker 1: say to people, don't bring skin care for the kids.

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Speaker 1: It's been banned because younger and younger girls are now

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Speaker 1: spending a lot of money on these skincare brands. They're

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Speaker 1: saying that they're called skinfluences. So they're seeing influencers on

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Speaker 1: social media who like these are firming and anti aging

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Speaker 1: creams for ten and eleven year olds, who are now

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Speaker 1: buying this stuff to trying to get them younger and younger.

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Speaker 1: So what's these camps are saying, refrain from sending any products,

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Speaker 1: any accessories to the camp. You can bring sunscreen, insect propellent,

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Speaker 1: and that's about it. They say, we want the campus

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Speaker 1: to be comfortable in their own skin, literally and figuratively,

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Speaker 1: not weighed down by the demands of this trend. So

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Speaker 1: they're seeing all this stuff they're calling it. Well, what

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Speaker 1: they're saying here is that you're not glam bands. So

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Speaker 1: the youths are being told we're having a glam bang.

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Speaker 1: Not allowed to bring that stuff because kids are bringing

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Speaker 1: designer stuff like, for example, these polypeptide creams that you

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Speaker 1: know they're they're going around all the stores and it

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Speaker 1: Sephora and all of this and buying all this stuff.

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Speaker 1: And where are they getting the money from that for it?

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Speaker 1: This is very expensive stuff. It used to be that

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Speaker 1: you'd have your kiddy bits and pieces and it was

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Speaker 1: pretty much Nivya cream whatever it is. I mean, that's

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Speaker 1: an adult cream. But that's all you ever put on

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Speaker 1: your face. You just put maybe if you were lucky,

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Speaker 1: you moisturized, you wash your face with soap, and that's

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Speaker 1: as far as it went. Now young girls are buying

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Speaker 1: the same brands that their mothers are buying, right, and

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Speaker 1: they're spending the same amount of money and it's really

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Speaker 1: not necessary. There's even some danger if some of these

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Speaker 1: things aren't designed for young skin. They may be too

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Speaker 1: active for young skins. They were a psychologists who said,

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Speaker 1: don't panic. This is just like when girls experiment with makeup.

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Speaker 1: This is just that same thing. They like the smell,

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Speaker 1: they're like packaging, but knowing what we do now about

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Speaker 1: influences and about brands trying to get younger and younger markets,

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Speaker 1: I don't think this is going to let up anytime soon.

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Speaker 1: They're just trying to get women who are younger. You know,

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Speaker 1: they'll probably be having botox at nineteen. So take your

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Speaker 1: cue from that is that American camps have had to say, hey, parents,

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Speaker 1: don't get your kids take this stuff to camp. Don't

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Speaker 1: let them do it. Incredible, isn't it ten year olds

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Speaker 1: showing the seven signs of aging. I know they've even

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Speaker 1: got to four yet,