Speaker 1: Have you ever come across a LinkedIn post, or a
Speaker 1: viral sales page, or a pitch deck and thought, how
Speaker 1: did they make this so good? Great content isn't magic.
Speaker 1: It actually follows a formula, and with Jenai, you can
Speaker 1: crack that.
Speaker 2: Formula wide open.
Speaker 1: In today's episode, we're diving into the Jenai reverse Engineering trick,
Speaker 1: a method that lets you break down high performing content
Speaker 1: and cover the elements that make it work and apply
Speaker 1: those insights to your own writing. I'll be joined by
Speaker 1: Inventium's resident Jenai Wizard, Neo Applin, to explore how this
Speaker 1: technique can revolutionize the way you create content, whether it's
Speaker 1: social media posts, emails, or presentations. If you've ever wanted
Speaker 1: to unlock the secret source behind standout content, this episode
Speaker 1: is for you. Just quickly before we get into today's episode,
Speaker 1: if you want to go DeFi and learn how to
Speaker 1: work with Ai instead of worrying about being replaced by it.
Speaker 2: I have something that.
Speaker 1: I think you will love, but my consultancy invent Him
Speaker 1: We've created the Jenai Productivity System. It's a self paced
Speaker 1: online course designed to help you boost productivity and save
Speaker 1: literally hours every week by using Jenai a whole lot smarter.
Speaker 1: In just a few hours, you'll go from Jeni dabbler
Speaker 1: to Jenai expert with practical tools you can start using immediately.
Speaker 1: Head to inventium, dot com, dot au, forward slash Jenai
Speaker 1: to check it out and get started today. Welcome to
Speaker 1: How I Work, a show about habits, rituals, and strategies
Speaker 1: for optimizing your day. I'm your host, doctor Amantha imber.
Speaker 2: So when many.
Speaker 1: People see great content online, it's easy to look at
Speaker 1: that and go, oh my gosh, that person is so
Speaker 1: skilled that has created that content. I want to know
Speaker 1: what's the reality behind why some content actually does perform
Speaker 1: so well, whereas other content just does not.
Speaker 3: Oh gosh. You're the writer here, you should be answering
Speaker 3: this one. But I will say that there's really three
Speaker 3: parts to it. One is is the content great? Like?
Speaker 3: Are the ideas right? Is the information being presented like?
Speaker 3: Is it brilliant stuff? The second is is it being
Speaker 3: presented in a way that is easy to understand, that
Speaker 3: makes sense for kind of content you've got there? And then,
Speaker 3: of course the third one is is it going to
Speaker 3: fit with what the audience is wanting? So all those
Speaker 3: things need to be together for it to be a
Speaker 3: great piece of content.
Speaker 1: So something I've heard you talk about is the idea
Speaker 1: of Jenai being a content detective.
Speaker 2: Could you tell me what exactly that means.
Speaker 3: It's about saying, here's something either I've done before, or
Speaker 3: maybe someone in my team or my workplace has done before,
Speaker 3: and say, how does this work? Like it's almost like
Speaker 3: saying tell me about the structure. Or depends on what
Speaker 3: you're really after, it might be about tell me about
Speaker 3: the structure of it. It might be telling me about
Speaker 3: the way that the arguments are made. It might be
Speaker 3: tell me about the voice, the tone, the style of it.
Speaker 3: But it's basically saying, I want you to deconstruct this
Speaker 3: and then give me an architecture of how it's been
Speaker 3: put together.
Speaker 2: Okay, so let's take that a step further.
Speaker 1: Can you tell me what is the Genai reverse engineering trick?
Speaker 1: I think that's the label that we have applied to
Speaker 1: this trick. So what is the Genai reverse engineering trick
Speaker 1: and how does it work?
Speaker 3: It's about getting a piece of content, feeding that to GENI.
Speaker 3: Now that can be uploading it as a PDF for
Speaker 3: a word document, or you just paste it in. And
Speaker 3: of course the more pieces of content that you want
Speaker 3: to give it, the more specific that it can, it
Speaker 3: can get to find threads between these different pieces of content.
Speaker 3: So it might be LinkedIn posts. So maybe your company
Speaker 3: has put out five LinkedIn posts and they've said these
Speaker 3: are the good ones, and I want you to write one,
Speaker 3: and you go, oh my god, I'm not confident in
Speaker 3: writing LinkedIn posts, and how do I do it in
Speaker 3: my company style? So grab five of those LinkedIn posts
Speaker 3: and feed them into your chat, GPT or claude or
Speaker 3: whatever you're using, and say, I want you to analyze
Speaker 3: this for things like and it depends on what you
Speaker 3: want to say, whether it be style or structure or
Speaker 3: the content or the arguments or whatever you wanting to
Speaker 3: analyze it on. And it will then break down those
Speaker 3: pieces and give you the commonalities between them. And so
Speaker 3: then you can have that as your baseline. We'll call
Speaker 3: it a plan for your content you're going to build.
Speaker 1: What other types of content have you seen this reverse
Speaker 1: engineering trick applied to I don't know. Maybe even with
Speaker 1: the clients that we work with at Inventium, most.
Speaker 3: People are using this kind of a technique with social posts.
Speaker 3: That's a clear easy thing to do. With blog articles
Speaker 3: you might need to put out for your company, those
Speaker 3: kind of things, but it's so applicable to other things.
Speaker 3: I was doing a keynote to HR people the other
Speaker 3: day and I was using it to analyze different job
Speaker 3: ads out there because I've written job ads before. It's
Speaker 3: a painful thing because you want to make sure it's
Speaker 3: right and it's got the right structure and feeling to it.
Speaker 3: But also you're going to get the best candidates. So
Speaker 3: I was getting great job ads and feeding that in
Speaker 3: there and getting it to do a detective service over
Speaker 3: those job ads. So pretty much any piece of content
Speaker 3: that is not super long. So if you're wanting to
Speaker 3: look at a fifteen page document, it's probably going to
Speaker 3: be less applicable there. But if you're talking about a
Speaker 3: page or two, it's absolutely stunningly brilliant for that.
Speaker 1: Okay, So what would your advice be for someone that
Speaker 1: is wanting to try out this reverse engineering trick today?
Speaker 2: What's the best way to get started?
Speaker 3: Find the content that you want to reverse engineer, and
Speaker 3: don't be restricted by stuff you've written before. Looking at
Speaker 3: look at things put out by your company, put out
Speaker 3: by competitors. Sometimes to analyze how they do it. Like
Speaker 3: if you're the small fish and you're looking at the
Speaker 3: big fish, figure out how the big fish are doing it,
Speaker 3: So put their things in there. And also, don't look
Speaker 3: just at local businesses. Look around the world. So if
Speaker 3: you're in say tech consulting, don't just look at Australian
Speaker 3: tech consulting posts. Find out how the big players in
Speaker 3: America are doing it and or the niche players in
Speaker 3: Europe are doing it, and then analyze their stuff. So
Speaker 3: find a couple of great bits of content and then
Speaker 3: figure out exactly what you want to drill down and
Speaker 3: found out, find out how they are putting it together,
Speaker 3: and then ask the questions of chatchpt when you give
Speaker 3: them the content.
Speaker 1: Thank you so much for coming on and sharing another
Speaker 1: AI tip with us. Neo, I personally love this one.
Speaker 1: I do use it, and I find that it just
Speaker 1: helps me better or it helps me get better at
Speaker 1: creating great content because often like I'll have the experience
Speaker 1: of say a LinkedIn post that I write going viral,
Speaker 1: and I'll want to unpack that and go what did
Speaker 1: I actually do right there?
Speaker 2: And so I found it so.
Speaker 1: Helpful for my own learning, particularly around the content that
Speaker 1: I create, so anyone listening today, good luck applying this.
Speaker 1: I personally love this strategy and New York thank you
Speaker 1: so much for coming on and sharing more Jenai wisdom.
Speaker 1: If you're keen to learn even more Jenai tricks and hacks,
Speaker 1: check out Inventium's Jnai Productivity system. It's a self paced
Speaker 1: course to transform you from a Jenai dabbler to jenipro
Speaker 1: in just a few hours. Head to inventium dot com
Speaker 1: dot au forward slash Jnai to check it out and
Speaker 1: get started today. If you like today's show, make sure
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Speaker 1: when new episodes drop. How I Work was recorded on
Speaker 1: the traditional land of the Warrangery People, part of the
Speaker 1: Cooler Nation. A big thank you to Martin Nimber for
Speaker 1: doing the sound mix.