1 00:00:00,760 --> 00:00:04,120 Speaker 1: Have you ever come across a LinkedIn post, or a 2 00:00:04,240 --> 00:00:07,200 Speaker 1: viral sales page, or a pitch deck and thought, how 3 00:00:07,240 --> 00:00:12,440 Speaker 1: did they make this so good? Great content isn't magic. 4 00:00:12,880 --> 00:00:16,079 Speaker 1: It actually follows a formula, and with Jenai, you can 5 00:00:16,160 --> 00:00:16,759 Speaker 1: crack that. 6 00:00:16,760 --> 00:00:18,160 Speaker 2: Formula wide open. 7 00:00:18,920 --> 00:00:23,640 Speaker 1: In today's episode, we're diving into the Jenai reverse Engineering trick, 8 00:00:24,160 --> 00:00:27,440 Speaker 1: a method that lets you break down high performing content 9 00:00:27,800 --> 00:00:30,440 Speaker 1: and cover the elements that make it work and apply 10 00:00:30,560 --> 00:00:34,040 Speaker 1: those insights to your own writing. I'll be joined by 11 00:00:34,120 --> 00:00:39,000 Speaker 1: Inventium's resident Jenai Wizard, Neo Applin, to explore how this 12 00:00:39,120 --> 00:00:43,240 Speaker 1: technique can revolutionize the way you create content, whether it's 13 00:00:43,240 --> 00:00:47,320 Speaker 1: social media posts, emails, or presentations. If you've ever wanted 14 00:00:47,360 --> 00:00:51,720 Speaker 1: to unlock the secret source behind standout content, this episode 15 00:00:51,960 --> 00:00:56,160 Speaker 1: is for you. Just quickly before we get into today's episode, 16 00:00:56,240 --> 00:00:58,880 Speaker 1: if you want to go DeFi and learn how to 17 00:00:58,920 --> 00:01:02,800 Speaker 1: work with Ai instead of worrying about being replaced by it. 18 00:01:03,320 --> 00:01:04,360 Speaker 2: I have something that. 19 00:01:04,280 --> 00:01:07,560 Speaker 1: I think you will love, but my consultancy invent Him 20 00:01:07,840 --> 00:01:11,880 Speaker 1: We've created the Jenai Productivity System. It's a self paced 21 00:01:11,920 --> 00:01:15,480 Speaker 1: online course designed to help you boost productivity and save 22 00:01:15,640 --> 00:01:19,839 Speaker 1: literally hours every week by using Jenai a whole lot smarter. 23 00:01:20,440 --> 00:01:23,320 Speaker 1: In just a few hours, you'll go from Jeni dabbler 24 00:01:23,640 --> 00:01:28,120 Speaker 1: to Jenai expert with practical tools you can start using immediately. 25 00:01:28,760 --> 00:01:32,720 Speaker 1: Head to inventium, dot com, dot au, forward slash Jenai 26 00:01:32,920 --> 00:01:40,399 Speaker 1: to check it out and get started today. Welcome to 27 00:01:40,520 --> 00:01:44,360 Speaker 1: How I Work, a show about habits, rituals, and strategies 28 00:01:44,480 --> 00:01:48,320 Speaker 1: for optimizing your day. I'm your host, doctor Amantha imber. 29 00:01:49,240 --> 00:01:50,000 Speaker 2: So when many. 30 00:01:49,840 --> 00:01:53,880 Speaker 1: People see great content online, it's easy to look at 31 00:01:53,880 --> 00:01:56,520 Speaker 1: that and go, oh my gosh, that person is so 32 00:01:56,680 --> 00:02:01,680 Speaker 1: skilled that has created that content. I want to know 33 00:02:01,720 --> 00:02:07,080 Speaker 1: what's the reality behind why some content actually does perform 34 00:02:07,160 --> 00:02:09,960 Speaker 1: so well, whereas other content just does not. 35 00:02:11,200 --> 00:02:13,440 Speaker 3: Oh gosh. You're the writer here, you should be answering 36 00:02:13,480 --> 00:02:16,400 Speaker 3: this one. But I will say that there's really three 37 00:02:16,480 --> 00:02:19,680 Speaker 3: parts to it. One is is the content great? Like? 38 00:02:19,960 --> 00:02:23,600 Speaker 3: Are the ideas right? Is the information being presented like? 39 00:02:23,919 --> 00:02:26,760 Speaker 3: Is it brilliant stuff? The second is is it being 40 00:02:26,800 --> 00:02:30,600 Speaker 3: presented in a way that is easy to understand, that 41 00:02:30,680 --> 00:02:33,360 Speaker 3: makes sense for kind of content you've got there? And then, 42 00:02:33,400 --> 00:02:34,840 Speaker 3: of course the third one is is it going to 43 00:02:34,880 --> 00:02:37,440 Speaker 3: fit with what the audience is wanting? So all those 44 00:02:37,440 --> 00:02:39,679 Speaker 3: things need to be together for it to be a 45 00:02:39,720 --> 00:02:40,600 Speaker 3: great piece of content. 46 00:02:41,200 --> 00:02:43,760 Speaker 1: So something I've heard you talk about is the idea 47 00:02:43,840 --> 00:02:47,040 Speaker 1: of Jenai being a content detective. 48 00:02:47,440 --> 00:02:49,840 Speaker 2: Could you tell me what exactly that means. 49 00:02:50,520 --> 00:02:54,560 Speaker 3: It's about saying, here's something either I've done before, or 50 00:02:54,600 --> 00:02:57,840 Speaker 3: maybe someone in my team or my workplace has done before, 51 00:02:58,320 --> 00:03:01,840 Speaker 3: and say, how does this work? Like it's almost like 52 00:03:01,919 --> 00:03:04,920 Speaker 3: saying tell me about the structure. Or depends on what 53 00:03:04,919 --> 00:03:07,239 Speaker 3: you're really after, it might be about tell me about 54 00:03:07,240 --> 00:03:09,280 Speaker 3: the structure of it. It might be telling me about 55 00:03:09,320 --> 00:03:12,280 Speaker 3: the way that the arguments are made. It might be 56 00:03:12,480 --> 00:03:15,280 Speaker 3: tell me about the voice, the tone, the style of it. 57 00:03:15,480 --> 00:03:18,720 Speaker 3: But it's basically saying, I want you to deconstruct this 58 00:03:18,760 --> 00:03:20,760 Speaker 3: and then give me an architecture of how it's been 59 00:03:20,800 --> 00:03:21,400 Speaker 3: put together. 60 00:03:22,280 --> 00:03:24,239 Speaker 2: Okay, so let's take that a step further. 61 00:03:24,400 --> 00:03:30,240 Speaker 1: Can you tell me what is the Genai reverse engineering trick? 62 00:03:30,320 --> 00:03:33,080 Speaker 1: I think that's the label that we have applied to 63 00:03:33,080 --> 00:03:36,960 Speaker 1: this trick. So what is the Genai reverse engineering trick 64 00:03:37,120 --> 00:03:38,160 Speaker 1: and how does it work? 65 00:03:39,040 --> 00:03:42,880 Speaker 3: It's about getting a piece of content, feeding that to GENI. 66 00:03:43,080 --> 00:03:45,320 Speaker 3: Now that can be uploading it as a PDF for 67 00:03:45,440 --> 00:03:48,240 Speaker 3: a word document, or you just paste it in. And 68 00:03:48,320 --> 00:03:51,040 Speaker 3: of course the more pieces of content that you want 69 00:03:51,040 --> 00:03:53,560 Speaker 3: to give it, the more specific that it can, it 70 00:03:53,640 --> 00:03:56,920 Speaker 3: can get to find threads between these different pieces of content. 71 00:03:57,240 --> 00:04:01,040 Speaker 3: So it might be LinkedIn posts. So maybe your company 72 00:04:01,040 --> 00:04:03,760 Speaker 3: has put out five LinkedIn posts and they've said these 73 00:04:03,760 --> 00:04:05,800 Speaker 3: are the good ones, and I want you to write one, 74 00:04:05,880 --> 00:04:08,120 Speaker 3: and you go, oh my god, I'm not confident in 75 00:04:08,120 --> 00:04:09,920 Speaker 3: writing LinkedIn posts, and how do I do it in 76 00:04:09,960 --> 00:04:13,320 Speaker 3: my company style? So grab five of those LinkedIn posts 77 00:04:13,680 --> 00:04:16,480 Speaker 3: and feed them into your chat, GPT or claude or 78 00:04:16,520 --> 00:04:19,280 Speaker 3: whatever you're using, and say, I want you to analyze 79 00:04:19,320 --> 00:04:21,359 Speaker 3: this for things like and it depends on what you 80 00:04:21,360 --> 00:04:23,560 Speaker 3: want to say, whether it be style or structure or 81 00:04:23,600 --> 00:04:26,000 Speaker 3: the content or the arguments or whatever you wanting to 82 00:04:26,040 --> 00:04:29,159 Speaker 3: analyze it on. And it will then break down those 83 00:04:29,240 --> 00:04:32,600 Speaker 3: pieces and give you the commonalities between them. And so 84 00:04:32,680 --> 00:04:36,680 Speaker 3: then you can have that as your baseline. We'll call 85 00:04:36,680 --> 00:04:39,480 Speaker 3: it a plan for your content you're going to build. 86 00:04:40,080 --> 00:04:43,679 Speaker 1: What other types of content have you seen this reverse 87 00:04:43,800 --> 00:04:47,160 Speaker 1: engineering trick applied to I don't know. Maybe even with 88 00:04:47,200 --> 00:04:50,120 Speaker 1: the clients that we work with at Inventium, most. 89 00:04:50,000 --> 00:04:53,240 Speaker 3: People are using this kind of a technique with social posts. 90 00:04:53,560 --> 00:04:57,200 Speaker 3: That's a clear easy thing to do. With blog articles 91 00:04:57,200 --> 00:04:59,120 Speaker 3: you might need to put out for your company, those 92 00:04:59,200 --> 00:05:02,200 Speaker 3: kind of things, but it's so applicable to other things. 93 00:05:02,240 --> 00:05:04,640 Speaker 3: I was doing a keynote to HR people the other 94 00:05:04,720 --> 00:05:07,680 Speaker 3: day and I was using it to analyze different job 95 00:05:07,680 --> 00:05:11,480 Speaker 3: ads out there because I've written job ads before. It's 96 00:05:11,520 --> 00:05:13,360 Speaker 3: a painful thing because you want to make sure it's 97 00:05:13,440 --> 00:05:16,160 Speaker 3: right and it's got the right structure and feeling to it. 98 00:05:16,200 --> 00:05:18,760 Speaker 3: But also you're going to get the best candidates. So 99 00:05:18,839 --> 00:05:21,479 Speaker 3: I was getting great job ads and feeding that in 100 00:05:21,520 --> 00:05:23,599 Speaker 3: there and getting it to do a detective service over 101 00:05:23,600 --> 00:05:26,600 Speaker 3: those job ads. So pretty much any piece of content 102 00:05:27,120 --> 00:05:30,960 Speaker 3: that is not super long. So if you're wanting to 103 00:05:30,960 --> 00:05:33,279 Speaker 3: look at a fifteen page document, it's probably going to 104 00:05:33,279 --> 00:05:36,400 Speaker 3: be less applicable there. But if you're talking about a 105 00:05:36,440 --> 00:05:39,280 Speaker 3: page or two, it's absolutely stunningly brilliant for that. 106 00:05:39,920 --> 00:05:42,479 Speaker 1: Okay, So what would your advice be for someone that 107 00:05:42,600 --> 00:05:46,600 Speaker 1: is wanting to try out this reverse engineering trick today? 108 00:05:46,640 --> 00:05:47,920 Speaker 2: What's the best way to get started? 109 00:05:48,520 --> 00:05:52,039 Speaker 3: Find the content that you want to reverse engineer, and 110 00:05:52,120 --> 00:05:56,240 Speaker 3: don't be restricted by stuff you've written before. Looking at 111 00:05:56,960 --> 00:06:00,599 Speaker 3: look at things put out by your company, put out 112 00:06:00,600 --> 00:06:04,440 Speaker 3: by competitors. Sometimes to analyze how they do it. Like 113 00:06:04,480 --> 00:06:06,680 Speaker 3: if you're the small fish and you're looking at the 114 00:06:06,720 --> 00:06:09,160 Speaker 3: big fish, figure out how the big fish are doing it, 115 00:06:09,240 --> 00:06:12,280 Speaker 3: So put their things in there. And also, don't look 116 00:06:12,520 --> 00:06:16,200 Speaker 3: just at local businesses. Look around the world. So if 117 00:06:16,200 --> 00:06:20,760 Speaker 3: you're in say tech consulting, don't just look at Australian 118 00:06:20,800 --> 00:06:23,919 Speaker 3: tech consulting posts. Find out how the big players in 119 00:06:23,960 --> 00:06:26,640 Speaker 3: America are doing it and or the niche players in 120 00:06:26,720 --> 00:06:30,040 Speaker 3: Europe are doing it, and then analyze their stuff. So 121 00:06:30,279 --> 00:06:32,360 Speaker 3: find a couple of great bits of content and then 122 00:06:32,400 --> 00:06:34,919 Speaker 3: figure out exactly what you want to drill down and 123 00:06:34,960 --> 00:06:37,400 Speaker 3: found out, find out how they are putting it together, 124 00:06:37,760 --> 00:06:40,400 Speaker 3: and then ask the questions of chatchpt when you give 125 00:06:40,440 --> 00:06:41,080 Speaker 3: them the content. 126 00:06:42,160 --> 00:06:44,800 Speaker 1: Thank you so much for coming on and sharing another 127 00:06:45,000 --> 00:06:48,120 Speaker 1: AI tip with us. Neo, I personally love this one. 128 00:06:48,320 --> 00:06:50,359 Speaker 1: I do use it, and I find that it just 129 00:06:50,440 --> 00:06:53,200 Speaker 1: helps me better or it helps me get better at 130 00:06:53,360 --> 00:06:58,760 Speaker 1: creating great content because often like I'll have the experience 131 00:06:58,800 --> 00:07:01,799 Speaker 1: of say a LinkedIn post that I write going viral, 132 00:07:01,920 --> 00:07:04,360 Speaker 1: and I'll want to unpack that and go what did 133 00:07:04,360 --> 00:07:05,479 Speaker 1: I actually do right there? 134 00:07:05,560 --> 00:07:06,720 Speaker 2: And so I found it so. 135 00:07:07,160 --> 00:07:10,760 Speaker 1: Helpful for my own learning, particularly around the content that 136 00:07:10,840 --> 00:07:14,280 Speaker 1: I create, so anyone listening today, good luck applying this. 137 00:07:14,480 --> 00:07:17,200 Speaker 1: I personally love this strategy and New York thank you 138 00:07:17,280 --> 00:07:21,920 Speaker 1: so much for coming on and sharing more Jenai wisdom. 139 00:07:22,160 --> 00:07:25,720 Speaker 1: If you're keen to learn even more Jenai tricks and hacks, 140 00:07:25,960 --> 00:07:30,280 Speaker 1: check out Inventium's Jnai Productivity system. It's a self paced 141 00:07:30,320 --> 00:07:34,840 Speaker 1: course to transform you from a Jenai dabbler to jenipro 142 00:07:35,160 --> 00:07:38,720 Speaker 1: in just a few hours. Head to inventium dot com 143 00:07:38,760 --> 00:07:42,200 Speaker 1: dot au forward slash Jnai to check it out and 144 00:07:42,240 --> 00:07:45,760 Speaker 1: get started today. If you like today's show, make sure 145 00:07:45,840 --> 00:07:48,840 Speaker 1: you hit follow on your podcast app to be alerted 146 00:07:48,880 --> 00:07:52,320 Speaker 1: when new episodes drop. How I Work was recorded on 147 00:07:52,360 --> 00:07:54,960 Speaker 1: the traditional land of the Warrangery People, part of the 148 00:07:55,000 --> 00:07:57,800 Speaker 1: Cooler Nation. A big thank you to Martin Nimber for 149 00:07:57,880 --> 00:07:58,880 Speaker 1: doing the sound mix.