1 00:00:02,600 --> 00:00:05,800 Speaker 1: Hello, and welcome to Outspoken. It's your dose of the 2 00:00:05,840 --> 00:00:09,479 Speaker 1: hottest influencer and pop culture news twice a week. I'm 3 00:00:09,520 --> 00:00:12,600 Speaker 1: Amy Torba, I'm Sophie Talber, and I'm Kate Torba. And 4 00:00:12,720 --> 00:00:16,439 Speaker 1: coming up on today's show, Kaarina Irby calls out fellow 5 00:00:16,520 --> 00:00:20,520 Speaker 1: influencer over alleged hate video. The A Triple C finally 6 00:00:20,520 --> 00:00:24,840 Speaker 1: cracks down on influencer advertising, and Steph Claire Smith's husband's 7 00:00:24,920 --> 00:00:28,800 Speaker 1: awkward sex dream about her best friend. But first, Sky 8 00:00:28,840 --> 00:00:32,520 Speaker 1: Wheatley has reignited cheating rumors following a comment she made 9 00:00:32,560 --> 00:00:35,239 Speaker 1: on a brand trip with a tanning company. So she 10 00:00:35,400 --> 00:00:37,760 Speaker 1: was out at a brand dinner when she took part 11 00:00:37,800 --> 00:00:41,680 Speaker 1: in a viral challenge which is called the no revenge trend. 12 00:00:41,800 --> 00:00:44,880 Speaker 1: So if you haven't seen this trend on TikTok, Basically 13 00:00:45,000 --> 00:00:48,520 Speaker 1: TikTok users explain why they don't need to seek revenge 14 00:00:48,560 --> 00:00:52,040 Speaker 1: on a partner, either because they're winning in life or 15 00:00:52,080 --> 00:00:55,480 Speaker 1: because there is a legitimate excuse for the person's bad behavior. 16 00:00:55,960 --> 00:00:57,520 Speaker 2: Let's take a listen to what Sky. 17 00:00:57,360 --> 00:01:00,920 Speaker 3: Said Orange, because Lockie and I actually wound together at 18 00:01:00,960 --> 00:01:01,240 Speaker 3: the time. 19 00:01:02,120 --> 00:01:04,960 Speaker 1: Now, Sky and Lockey were on a much publicized break 20 00:01:05,000 --> 00:01:06,560 Speaker 1: at the end of last year, but they are back 21 00:01:06,600 --> 00:01:09,720 Speaker 1: together now, so it sounds like potentially one of them 22 00:01:09,760 --> 00:01:12,360 Speaker 1: hooked up with someone else while they were on this break. 23 00:01:12,600 --> 00:01:14,120 Speaker 1: It does make it sound like one of them is 24 00:01:14,160 --> 00:01:16,720 Speaker 1: in the wrong. Initially, I thought that it was Sky 25 00:01:16,800 --> 00:01:19,520 Speaker 1: who was throwing shade at Locke and suggesting that maybe 26 00:01:19,640 --> 00:01:22,039 Speaker 1: he got with someone whilst they were on a break. 27 00:01:22,120 --> 00:01:25,520 Speaker 1: But it does actually come after Sky shut down cheating 28 00:01:25,600 --> 00:01:28,559 Speaker 1: rumors last month. So there were these rumors floating around 29 00:01:28,560 --> 00:01:32,440 Speaker 1: that Locke cheated with her best friend Tory, and that 30 00:01:32,560 --> 00:01:36,600 Speaker 1: speculation was sparked late last year after Sky unfollowed both 31 00:01:36,600 --> 00:01:39,440 Speaker 1: of them on social media. After she confirmed her split 32 00:01:39,440 --> 00:01:42,559 Speaker 1: from Lockee on her podcast, Sky said Tory and Lockie 33 00:01:42,800 --> 00:01:45,320 Speaker 1: never had a sexual relationship and it was a wild 34 00:01:45,480 --> 00:01:49,480 Speaker 1: rumorate that really hurt Tory. So I don't know why 35 00:01:49,520 --> 00:01:52,639 Speaker 1: she would suddenly start to kind of insinuate that something 36 00:01:52,640 --> 00:01:55,880 Speaker 1: else went down. Well, Amber from Influencer Updates had another 37 00:01:55,960 --> 00:01:59,160 Speaker 1: theory that this comment was actually in relation to Sky 38 00:01:59,360 --> 00:02:02,080 Speaker 1: being with someone else, because a few years ago. 39 00:02:01,960 --> 00:02:04,240 Speaker 2: There were rumors that Sky dated a woman. 40 00:02:04,400 --> 00:02:06,960 Speaker 1: Yeah, and she recently addressed those rumors and said that 41 00:02:07,000 --> 00:02:09,440 Speaker 1: she was open to exploring her sexuality. 42 00:02:10,240 --> 00:02:12,760 Speaker 4: Guys, I've just been publicly called out and put in 43 00:02:12,800 --> 00:02:16,800 Speaker 4: my place, and it's just proven to me, which breaks 44 00:02:16,880 --> 00:02:20,880 Speaker 4: my heart that sometimes kind less gets you nowhere. 45 00:02:21,800 --> 00:02:26,440 Speaker 1: Karina Irbi has accused fellow body positivity influencer Natalie Saneied 46 00:02:26,560 --> 00:02:30,600 Speaker 1: of creating a hate video about her. The bikini entrepreneur 47 00:02:30,680 --> 00:02:33,600 Speaker 1: took to TikTok to share her dismay, revealing she was 48 00:02:33,720 --> 00:02:37,440 Speaker 1: rattled by the situation. Kate, can you tell us more? Well, 49 00:02:37,520 --> 00:02:40,560 Speaker 1: Karina really didn't hold back, so she jumped on her 50 00:02:40,560 --> 00:02:43,960 Speaker 1: TikTok to address a video she felt was targeted at her, 51 00:02:44,480 --> 00:02:48,480 Speaker 1: and while she didn't name the influencer, Natalie has responded 52 00:02:48,480 --> 00:02:51,200 Speaker 1: saying it's all been a bit of a misunderstanding. Now 53 00:02:51,639 --> 00:02:54,200 Speaker 1: it was clear what a kick to the dick this 54 00:02:54,360 --> 00:02:58,120 Speaker 1: video was for Karina. Now for context, Karina has a 55 00:02:58,160 --> 00:03:00,920 Speaker 1: million followers on Instagram and over six hundred and forty 56 00:03:00,919 --> 00:03:04,320 Speaker 1: thousand on TikTok or Natalie has over forty six thousand 57 00:03:04,360 --> 00:03:08,440 Speaker 1: on Instagram and almost seventeen thousand on TikTok, and Karina 58 00:03:08,560 --> 00:03:11,480 Speaker 1: admitted that she loves Natalie and has followed her for 59 00:03:11,520 --> 00:03:17,200 Speaker 1: a very long time. Now that parasocial relationship transitioned into 60 00:03:17,480 --> 00:03:20,720 Speaker 1: what Karina thought was a real life friendship after the 61 00:03:20,720 --> 00:03:24,919 Speaker 1: pair recently met at a Breezebalm influencer event. So Karina 62 00:03:25,000 --> 00:03:28,480 Speaker 1: said they hung out all night, danced together, and took photos. 63 00:03:28,840 --> 00:03:29,840 Speaker 2: She even went to the. 64 00:03:29,919 --> 00:03:32,400 Speaker 1: Lengths of sending Natalie a link to all of the 65 00:03:32,400 --> 00:03:35,280 Speaker 1: photos that she took from that night on a dropbox link. 66 00:03:35,280 --> 00:03:37,240 Speaker 2: And I mean that is a bit of a run around. 67 00:03:37,240 --> 00:03:39,920 Speaker 1: So it's clear that she was really vibing this friendship 68 00:03:39,920 --> 00:03:43,640 Speaker 1: and very keen to impress Natalie. Now a PR package 69 00:03:43,680 --> 00:03:46,040 Speaker 1: that Karina sent to Natalie appears to have been the 70 00:03:46,120 --> 00:03:47,600 Speaker 1: undoing of this friendship. 71 00:03:47,680 --> 00:03:48,600 Speaker 2: Let's take a listen. 72 00:03:49,640 --> 00:03:52,040 Speaker 4: Last week, I offered to send her some free bikinis 73 00:03:52,160 --> 00:03:54,120 Speaker 4: because I met her in real life. I didn't want 74 00:03:54,160 --> 00:03:56,120 Speaker 4: any posts or anything. I just said, Hey, I'm sending 75 00:03:56,120 --> 00:04:00,240 Speaker 4: out some PR do you want some bikinis? All positive interaction. 76 00:04:00,520 --> 00:04:02,040 Speaker 4: I've seen her like walking around. 77 00:04:02,720 --> 00:04:04,920 Speaker 1: Now, let's be real, we all know when someone sends 78 00:04:04,960 --> 00:04:08,360 Speaker 1: out a PR package, they are expecting something. So Karina 79 00:04:08,440 --> 00:04:11,040 Speaker 1: was clearly hoping Natalie would share the products to her 80 00:04:11,080 --> 00:04:13,200 Speaker 1: followers that she sent her. I mean, you don't just 81 00:04:13,240 --> 00:04:15,160 Speaker 1: do it out of the kindness of Berhame. But then again, 82 00:04:15,360 --> 00:04:18,720 Speaker 1: if we're looking purely at follow account, Karina has a 83 00:04:18,720 --> 00:04:21,400 Speaker 1: lot more followers than Natalie, So it's not like Natalie 84 00:04:21,400 --> 00:04:23,560 Speaker 1: would be doing her a huge favor by posting like 85 00:04:23,600 --> 00:04:25,440 Speaker 1: she's not reaching that many people. I know she does 86 00:04:25,520 --> 00:04:28,080 Speaker 1: have more of a micro following, so her following may 87 00:04:28,120 --> 00:04:29,240 Speaker 1: be more engaged. 88 00:04:29,320 --> 00:04:30,960 Speaker 2: Is that what you think Karina was after? 89 00:04:31,400 --> 00:04:33,680 Speaker 1: I think in twenty twenty six, we're almost at a 90 00:04:33,680 --> 00:04:36,680 Speaker 1: point where followings don't really matter. I think it's engagement 91 00:04:36,760 --> 00:04:39,840 Speaker 1: and a lot of the time these og influencers who 92 00:04:39,880 --> 00:04:43,400 Speaker 1: have somehow managed to amass this massive amount of followers 93 00:04:43,680 --> 00:04:46,440 Speaker 1: actually don't have that much influence anymore. They might have 94 00:04:46,480 --> 00:04:48,159 Speaker 1: had it back in the day when it was easy 95 00:04:48,200 --> 00:04:50,440 Speaker 1: to get to pick followers up. But I think a 96 00:04:50,440 --> 00:04:53,840 Speaker 1: lot of these micro influencers have very engaged audiences, and 97 00:04:53,880 --> 00:04:56,800 Speaker 1: it's clear that Karina wanted to tap into Natalie's audience. 98 00:04:56,800 --> 00:04:59,960 Speaker 1: I mean, they have that brand alignment, both pushing body 99 00:05:00,200 --> 00:05:03,360 Speaker 1: positivity messages, so I think that Karina was wanting to 100 00:05:03,720 --> 00:05:06,560 Speaker 1: tap into that market. I wonder if Karina thought, oh, 101 00:05:06,560 --> 00:05:08,920 Speaker 1: I've got so many more followers than Natalie, she's going 102 00:05:08,960 --> 00:05:11,039 Speaker 1: to be flattered that I've sent her something, and you 103 00:05:11,080 --> 00:05:12,479 Speaker 1: know she's got a bit of a micro following. 104 00:05:12,520 --> 00:05:14,920 Speaker 2: She'll probably just chuck it up there. It'll all be good. 105 00:05:15,080 --> 00:05:17,760 Speaker 1: I actually don't think that Karina was necessarily expecting her 106 00:05:17,800 --> 00:05:20,000 Speaker 1: to share about the bikinis. I think she was more 107 00:05:20,320 --> 00:05:23,320 Speaker 1: trying to build a relationship between the pair, because often 108 00:05:23,360 --> 00:05:27,200 Speaker 1: brands will do that. They'll send items to influencers to 109 00:05:27,240 --> 00:05:31,400 Speaker 1: then maybe collaborate with them later on a future, bigger project. Yeah. 110 00:05:31,440 --> 00:05:33,479 Speaker 1: I mean, but she's putting up the census because brands 111 00:05:33,520 --> 00:05:35,080 Speaker 1: will send you something and they say, oh, we don't 112 00:05:35,080 --> 00:05:38,240 Speaker 1: expect anything, but often they are testing to see, oh, 113 00:05:38,279 --> 00:05:40,400 Speaker 1: hang on, they have put something up, so maybe later 114 00:05:40,480 --> 00:05:41,560 Speaker 1: we will build upon that. 115 00:05:41,760 --> 00:05:42,120 Speaker 2: Do you reckon? 116 00:05:42,200 --> 00:05:44,719 Speaker 1: It's a bit of dick swinging when it's influencer to influencer. 117 00:05:44,800 --> 00:05:47,400 Speaker 1: It's kind of like, hey, look at my successful brand. 118 00:05:47,480 --> 00:05:49,960 Speaker 1: You're part of my posse. Now here's some bikinis I'm 119 00:05:50,000 --> 00:05:52,840 Speaker 1: trademarking you. Like, well, it could just be nice, it's 120 00:05:52,839 --> 00:05:56,720 Speaker 1: a clear yeah, it could be Well, we're just trying 121 00:05:56,720 --> 00:05:59,279 Speaker 1: to look from every perspective here, aren't we. 122 00:05:59,279 --> 00:06:02,479 Speaker 2: Well, whatever the tension was, one thing was obvious. 123 00:06:02,600 --> 00:06:06,320 Speaker 1: Natalie was not impressed, because she ended up uploading a 124 00:06:06,400 --> 00:06:10,000 Speaker 1: now deleted video where she allegedly complained about the spam 125 00:06:10,080 --> 00:06:12,320 Speaker 1: that she receives from brands that she works with. 126 00:06:12,400 --> 00:06:13,160 Speaker 2: Now, the video was. 127 00:06:13,080 --> 00:06:15,520 Speaker 1: Actually deleted before I was able to view it, but 128 00:06:15,600 --> 00:06:17,960 Speaker 1: Karina claims that Natalie was upset and going on this 129 00:06:18,080 --> 00:06:21,239 Speaker 1: rant about the spam, and then Karina says Natalie showed 130 00:06:21,240 --> 00:06:23,920 Speaker 1: the camera her inbox, which is full of spam from 131 00:06:24,040 --> 00:06:27,400 Speaker 1: Karina Irby and her business name Smile. Let's take a 132 00:06:27,440 --> 00:06:28,920 Speaker 1: listen to more of what Karina said. 133 00:06:29,560 --> 00:06:33,320 Speaker 4: I just unsubscribe, like or I just delete it, but like, 134 00:06:33,400 --> 00:06:36,200 Speaker 4: I'm never gonna go rant about a brand or a 135 00:06:36,240 --> 00:06:38,960 Speaker 4: person that I've met and had great interactions with and 136 00:06:39,000 --> 00:06:42,680 Speaker 4: we'll probably see again because I live near them and 137 00:06:42,720 --> 00:06:45,960 Speaker 4: I go to events with them and stuff. Then and 138 00:06:46,000 --> 00:06:49,360 Speaker 4: then she unfollowed me on Instagram as well, so she's 139 00:06:49,440 --> 00:06:52,880 Speaker 4: made the video and then she unfollowed me on Instagram. 140 00:06:53,080 --> 00:06:55,320 Speaker 4: I'm not butt heard about losing her as a follower 141 00:06:55,480 --> 00:06:57,760 Speaker 4: or the video even I'm butt heard because. 142 00:06:57,960 --> 00:06:59,240 Speaker 2: I liked her. 143 00:07:00,320 --> 00:07:02,480 Speaker 4: I had a great time with her. I danced with her, 144 00:07:02,480 --> 00:07:04,320 Speaker 4: I held hands and danced around with her. 145 00:07:04,360 --> 00:07:05,080 Speaker 2: There's videos. 146 00:07:05,240 --> 00:07:08,200 Speaker 4: I have a vog of it on my TikTok and 147 00:07:08,240 --> 00:07:11,080 Speaker 4: Instagram and what happened, I don't know. 148 00:07:11,200 --> 00:07:12,840 Speaker 2: I was so kind at her and got me nowhere. 149 00:07:13,800 --> 00:07:16,600 Speaker 4: It got me I hate video on TikTok and now 150 00:07:16,760 --> 00:07:19,920 Speaker 4: me being all butt hurt about being kind gets you nowhere. 151 00:07:21,880 --> 00:07:22,920 Speaker 4: I'm rattled. 152 00:07:25,120 --> 00:07:25,400 Speaker 2: Solid. 153 00:07:25,440 --> 00:07:28,720 Speaker 1: They there is no greater slap in the face when 154 00:07:28,720 --> 00:07:31,680 Speaker 1: you meet someone through work or socially that you think 155 00:07:31,720 --> 00:07:35,200 Speaker 1: you vibe with and then they unfollow you on social media. 156 00:07:35,440 --> 00:07:38,680 Speaker 2: The way your stomach literally drops. It feels like they're 157 00:07:38,680 --> 00:07:40,120 Speaker 2: saying I want you out of my life. 158 00:07:40,160 --> 00:07:42,840 Speaker 1: This has happened to us a few times through the podcast, 159 00:07:42,880 --> 00:07:46,520 Speaker 1: where people we've had them on the show, they followed us. 160 00:07:46,600 --> 00:07:48,440 Speaker 1: We've had a bit of a you know, back and 161 00:07:48,480 --> 00:07:51,200 Speaker 1: forth in the dms, and then years later I've noticed 162 00:07:51,200 --> 00:07:53,960 Speaker 1: that they've unfollowed, and You're just like, what the fuck? 163 00:07:54,040 --> 00:07:56,680 Speaker 1: Like you actually feel like saying something because I know 164 00:07:56,760 --> 00:07:59,520 Speaker 1: it sounds pathetic, but an unfollowed these days is a 165 00:07:59,520 --> 00:08:01,560 Speaker 1: big sign of I don't want to talk to you, 166 00:08:01,560 --> 00:08:02,360 Speaker 1: I don't wan anything to do. 167 00:08:02,320 --> 00:08:04,280 Speaker 2: With you, like something wrong. 168 00:08:04,320 --> 00:08:06,800 Speaker 1: So I could kind of see why Karina Irby was 169 00:08:06,840 --> 00:08:11,239 Speaker 1: a bit rattled by the unfollow well, particularly when someone 170 00:08:11,360 --> 00:08:13,840 Speaker 1: unfollows you, but then you see them crawling up the 171 00:08:13,840 --> 00:08:17,040 Speaker 1: asses of every single other person in the industry. Side 172 00:08:16,560 --> 00:08:18,960 Speaker 1: note whose side note they've spoken badly about. 173 00:08:19,000 --> 00:08:20,000 Speaker 2: Just throwing that one out there. 174 00:08:20,080 --> 00:08:23,080 Speaker 1: Oh yeah, so you're kind of like, oh, it does 175 00:08:23,120 --> 00:08:28,040 Speaker 1: seem it does seem personal, And clearly something personal has 176 00:08:28,080 --> 00:08:32,160 Speaker 1: gone down between these two. Everyone's going to be checking 177 00:08:32,760 --> 00:08:35,280 Speaker 1: your follower list right now, Sophie, and trying to work 178 00:08:35,360 --> 00:08:38,360 Speaker 1: for going back through who we've interviewed and have an interview. 179 00:08:38,760 --> 00:08:41,120 Speaker 2: Now, getting back to what happened with Karna. 180 00:08:41,240 --> 00:08:43,959 Speaker 1: So Natalie ended up responding to her in a now 181 00:08:44,000 --> 00:08:47,840 Speaker 1: deleted TikTok, and she claimed the post wasn't directed at 182 00:08:47,880 --> 00:08:51,800 Speaker 1: Karna or her business and it was all a misunderstanding. 183 00:08:52,280 --> 00:08:53,120 Speaker 2: Let's take a listen. 184 00:08:53,880 --> 00:08:57,319 Speaker 5: When I posted the video, I did not even realize 185 00:08:57,640 --> 00:08:59,680 Speaker 5: what was in the inbox, so much so that when 186 00:08:59,679 --> 00:09:02,040 Speaker 5: someone commented on my video and asked me if it 187 00:09:02,080 --> 00:09:05,120 Speaker 5: was directed towards Smile Club and I said no, I 188 00:09:05,200 --> 00:09:08,920 Speaker 5: was like, what, like, why haven't been directed towards Smile Club? 189 00:09:09,000 --> 00:09:12,600 Speaker 5: AnyWho didn't think anything of it because it wasn't. I 190 00:09:12,679 --> 00:09:15,559 Speaker 5: pride myself in transparency. If I want to call someone out, 191 00:09:15,559 --> 00:09:17,040 Speaker 5: if you want to call something out, if you want 192 00:09:17,080 --> 00:09:20,040 Speaker 5: to call brandow, I just will. I just will. Have 193 00:09:20,160 --> 00:09:21,880 Speaker 5: died in the past, I have no shame in it, 194 00:09:21,960 --> 00:09:24,920 Speaker 5: so to see it be misconscued in the way that 195 00:09:25,000 --> 00:09:25,440 Speaker 5: it has. 196 00:09:29,520 --> 00:09:32,520 Speaker 1: Natalie went on to say that she messaged Karina privately 197 00:09:32,640 --> 00:09:36,240 Speaker 1: and removed her original video to avoid further speculation. I 198 00:09:36,280 --> 00:09:39,240 Speaker 1: actually think that Natalie was telling the truth. I don't 199 00:09:39,280 --> 00:09:41,320 Speaker 1: think she meant any of this. It seems like a 200 00:09:41,400 --> 00:09:43,920 Speaker 1: huge misunderstanding and Corina's ran. 201 00:09:43,840 --> 00:09:44,400 Speaker 2: Off with it. 202 00:09:44,640 --> 00:09:47,920 Speaker 1: The only thing that's weird, though, is the unfollow No. 203 00:09:48,679 --> 00:09:50,800 Speaker 1: I think Natalie knew exactly what she was doing. I 204 00:09:50,800 --> 00:09:53,000 Speaker 1: don't think that this was all random and there, you know, 205 00:09:53,120 --> 00:09:55,760 Speaker 1: just happened to be ten ton of emails from Karina, 206 00:09:55,800 --> 00:09:57,360 Speaker 1: Irbie and Smile Club. 207 00:09:57,520 --> 00:09:59,880 Speaker 2: I think that she was pissed off by the email. 208 00:10:00,120 --> 00:10:02,880 Speaker 1: She felt like Karina was trying to use her, so 209 00:10:02,920 --> 00:10:04,560 Speaker 1: she thought, Hmm, I'm gonna put a bit of a 210 00:10:04,640 --> 00:10:06,720 Speaker 1: not so subtle vibe out there, and then if I 211 00:10:06,720 --> 00:10:08,520 Speaker 1: get called out over it, I'm going to play dumb 212 00:10:08,559 --> 00:10:09,520 Speaker 1: and be like, oh, well, that. 213 00:10:09,559 --> 00:10:11,319 Speaker 2: Didn't mean to do it. That was just the emails. 214 00:10:11,360 --> 00:10:12,439 Speaker 2: In my inbox. I don't know. 215 00:10:12,520 --> 00:10:14,439 Speaker 1: I tend to actually agree with Amy. I got a 216 00:10:14,520 --> 00:10:17,160 Speaker 1: really good vibe off Natalie. The only thing that's confusing 217 00:10:17,200 --> 00:10:19,640 Speaker 1: me is this whole unfollow But we don't know when 218 00:10:19,679 --> 00:10:24,120 Speaker 1: the unfollow actually took place. It appears this private conversation 219 00:10:24,200 --> 00:10:27,560 Speaker 1: in the DMS between Karina and Natalie didn't go well though, 220 00:10:27,600 --> 00:10:32,040 Speaker 1: because Karina returned to TikTok with an update. So despite 221 00:10:32,080 --> 00:10:35,360 Speaker 1: claiming that Natalie was her favorite influencer and that she 222 00:10:35,440 --> 00:10:38,640 Speaker 1: had accepted her apology, she then said this. 223 00:10:39,360 --> 00:10:42,559 Speaker 6: So she did DM me on Instagram and she did apologize, 224 00:10:42,559 --> 00:10:44,839 Speaker 6: and guys, you know what apology accepted. Life is too 225 00:10:44,880 --> 00:10:47,640 Speaker 6: short to be worrying and holding onto that kind of stuff. 226 00:10:48,040 --> 00:10:51,440 Speaker 6: Whether she did what she did intentionally, we will never know. 227 00:10:51,679 --> 00:10:55,000 Speaker 6: Only she will know. That's fine. She did follow me back, 228 00:10:55,360 --> 00:10:58,480 Speaker 6: and then she has now unfollowed me again. Take it 229 00:10:58,520 --> 00:11:00,640 Speaker 6: for what it is. I don't know, I don't care. 230 00:11:01,600 --> 00:11:03,640 Speaker 1: She then went on to urge her followers not to 231 00:11:03,720 --> 00:11:06,280 Speaker 1: troll Natalie and to be kind. I know I have 232 00:11:06,400 --> 00:11:09,600 Speaker 1: been on Karna's side, but that video there just screamed 233 00:11:09,600 --> 00:11:13,600 Speaker 1: toxic positivity because what Karina was saying really didn't match 234 00:11:13,640 --> 00:11:15,880 Speaker 1: the tone of how she said it, because she's like, oh, 235 00:11:15,880 --> 00:11:16,440 Speaker 1: I didn't. 236 00:11:16,200 --> 00:11:17,640 Speaker 2: Want to throw a gas lane on the fire. 237 00:11:18,160 --> 00:11:20,720 Speaker 1: But by putting out another video and pointing out that 238 00:11:20,760 --> 00:11:23,640 Speaker 1: she unfollowed you again, that's exactly what you're doing. And 239 00:11:23,679 --> 00:11:26,440 Speaker 1: also in her first video she said, oh, I've never 240 00:11:26,520 --> 00:11:29,640 Speaker 1: called out anybody in a video. It's like you are 241 00:11:29,720 --> 00:11:33,120 Speaker 1: doing that right now, particularly because Natalie's come out and said, look, 242 00:11:33,160 --> 00:11:36,440 Speaker 1: this is a complete misunderstanding. She's apologized in her DMS, 243 00:11:36,720 --> 00:11:39,680 Speaker 1: and then Karina has left the original video up that 244 00:11:39,760 --> 00:11:42,600 Speaker 1: calls her out, that basically sends people across to her 245 00:11:42,600 --> 00:11:45,520 Speaker 1: profile to troll her. She's then uploaded a second video 246 00:11:45,559 --> 00:11:48,480 Speaker 1: which was full of negative comments about Natalie. I mean, 247 00:11:48,480 --> 00:11:51,360 Speaker 1: the first video Karina uploaded has six hundred and eighty 248 00:11:51,480 --> 00:11:54,079 Speaker 1: thousand views on it, so it seems a little bit 249 00:11:54,120 --> 00:11:57,160 Speaker 1: like she's using it for attention and engagement. It seems 250 00:11:57,200 --> 00:11:59,760 Speaker 1: less genuine though I love and influences are like, now 251 00:12:00,240 --> 00:12:04,400 Speaker 1: I've just completely slammed this person, but please don't send 252 00:12:04,400 --> 00:12:06,520 Speaker 1: them any hay. It's like, do you actually think that 253 00:12:06,559 --> 00:12:08,520 Speaker 1: people are going to listen to that? It was almost 254 00:12:08,520 --> 00:12:10,560 Speaker 1: as if Karina was using this all for engagement and 255 00:12:10,559 --> 00:12:13,000 Speaker 1: acting like this big influencer had called her out, when 256 00:12:13,040 --> 00:12:16,520 Speaker 1: in reality, Natalie is a much smaller influencer than None 257 00:12:16,520 --> 00:12:19,199 Speaker 1: of these people just reach out to each other via DM, 258 00:12:19,240 --> 00:12:23,480 Speaker 1: Like why didn't Karina just say hey, like I noticed 259 00:12:23,480 --> 00:12:25,760 Speaker 1: that was that about me? Because that wouldn't get any 260 00:12:25,840 --> 00:12:26,720 Speaker 1: views or engagement. 261 00:12:26,760 --> 00:12:28,960 Speaker 2: I mean, let's be honest. We've spoken about this a lot. 262 00:12:29,280 --> 00:12:32,559 Speaker 1: Influencer feuds and friendship busts up is what gets you 263 00:12:32,640 --> 00:12:36,120 Speaker 1: attention these days on TikTok, and it's actually advantageous for 264 00:12:36,200 --> 00:12:37,520 Speaker 1: influencers to engage in this. 265 00:12:37,480 --> 00:12:37,880 Speaker 2: Type of life. 266 00:12:37,920 --> 00:12:40,280 Speaker 1: Perhaps I think you give these people too much credit though, 267 00:12:40,320 --> 00:12:42,520 Speaker 1: Like sometimes I just think they're immature and that's why 268 00:12:42,520 --> 00:12:43,840 Speaker 1: they're jobbing gone and having you go. 269 00:12:45,480 --> 00:12:47,880 Speaker 2: It was weird at all, He'll had. 270 00:12:48,520 --> 00:12:51,440 Speaker 1: Steph Claire Smith has revealed that her husband Josh Miller, 271 00:12:51,480 --> 00:12:55,240 Speaker 1: had a sex dream about her business partner Laura Henshaw. 272 00:12:55,640 --> 00:12:55,840 Speaker 7: Now. 273 00:12:55,960 --> 00:12:59,040 Speaker 1: She made the rather awkward admission on the Kickpod, which 274 00:12:59,080 --> 00:13:02,320 Speaker 1: she hosts a lot longside Laura, the best Friends were 275 00:13:02,320 --> 00:13:05,400 Speaker 1: doing a segment on sex dreams when Steph dropped this. 276 00:13:06,440 --> 00:13:07,920 Speaker 3: We have had moments where we wake up in the 277 00:13:07,920 --> 00:13:10,600 Speaker 3: morning pissing ourselves over who we've had a sex dream. 278 00:13:10,760 --> 00:13:13,320 Speaker 3: And what I wanted to tell you today is that 279 00:13:13,520 --> 00:13:16,720 Speaker 3: I recall very clearly in my mind that Josh has 280 00:13:16,720 --> 00:13:20,720 Speaker 3: had a sex trame about you. Yeah. 281 00:13:21,480 --> 00:13:24,200 Speaker 2: Yes, no, yep that yes. 282 00:13:24,760 --> 00:13:27,520 Speaker 3: It was one of the funniest mornings we've both ever 283 00:13:27,600 --> 00:13:29,160 Speaker 3: had because he. 284 00:13:31,440 --> 00:13:40,360 Speaker 6: Because I think it's a random by the way, it's weird. 285 00:13:40,480 --> 00:13:40,960 Speaker 2: It is weird. 286 00:13:41,000 --> 00:13:42,640 Speaker 7: You know why it's weird because I do think the 287 00:13:42,760 --> 00:13:45,160 Speaker 7: general consensus from society is if you have a sex 288 00:13:45,200 --> 00:13:49,760 Speaker 7: time about someone you want, Josh does want to know 289 00:13:50,000 --> 00:13:52,559 Speaker 7: you guys like brothers. 290 00:13:53,360 --> 00:13:55,600 Speaker 2: Is it just me or does anyone else? 291 00:13:55,600 --> 00:13:58,360 Speaker 1: Feel really sorry for Steph and Laura's husbands because they 292 00:13:58,480 --> 00:14:00,840 Speaker 1: seem to be the ones who were cons thrown under 293 00:14:00,840 --> 00:14:02,760 Speaker 1: the bus for the sake of this podcast. I mean, 294 00:14:03,080 --> 00:14:05,520 Speaker 1: this is a story that I personally would take to 295 00:14:05,559 --> 00:14:07,920 Speaker 1: the grave. I am shocked that Josh would have fesced 296 00:14:08,000 --> 00:14:10,400 Speaker 1: up and admitted this success well, Steph said, she asked 297 00:14:10,480 --> 00:14:12,520 Speaker 1: Josh if she could tell Laura, and he said, yeah, 298 00:14:12,520 --> 00:14:15,760 Speaker 1: it was fine. It's funny because our husbands weren't ultra 299 00:14:15,800 --> 00:14:18,120 Speaker 1: happy with the first episode of the Mum's Group that 300 00:14:18,200 --> 00:14:20,880 Speaker 1: went out. They thought that we could have been nicer 301 00:14:20,920 --> 00:14:22,200 Speaker 1: about their parenting, and on the. 302 00:14:22,160 --> 00:14:23,760 Speaker 2: Record, they are very good dads. 303 00:14:23,800 --> 00:14:26,240 Speaker 1: But that podcast is a place where mums can have 304 00:14:26,240 --> 00:14:30,080 Speaker 1: a bit of event, you know, about motherhood now. I 305 00:14:30,120 --> 00:14:32,840 Speaker 1: said to my husband Reese after hearing this episode and 306 00:14:32,920 --> 00:14:36,880 Speaker 1: also a recent episode they did on the Kickbump podcast 307 00:14:36,920 --> 00:14:40,040 Speaker 1: where Laura went into a lot of description about her 308 00:14:40,080 --> 00:14:43,400 Speaker 1: first time having sex with her husband postpartum. I was like, 309 00:14:43,760 --> 00:14:46,760 Speaker 1: you think we say stuff about you, go listen to 310 00:14:46,960 --> 00:14:49,560 Speaker 1: this podcast. The whole thing is with the Mums group. 311 00:14:49,600 --> 00:14:52,240 Speaker 1: I don't even think we've said anything bad about them. 312 00:14:52,320 --> 00:14:54,760 Speaker 1: And also it's not like we've been sharing really intimate 313 00:14:54,800 --> 00:14:58,160 Speaker 1: details about them. No. In the case of Stephan Josh, 314 00:14:58,160 --> 00:15:01,800 Speaker 1: it seems like they have this policy or this blanket 315 00:15:01,880 --> 00:15:03,840 Speaker 1: rule in their household that if you have a sex 316 00:15:03,920 --> 00:15:05,320 Speaker 1: dream about anyone. 317 00:15:05,000 --> 00:15:05,880 Speaker 2: You have to fess up. 318 00:15:05,920 --> 00:15:08,360 Speaker 1: Because Steph was saying that in the past she's had 319 00:15:08,400 --> 00:15:10,800 Speaker 1: those sorts of dreams and she's felt too guilty if 320 00:15:10,800 --> 00:15:13,840 Speaker 1: she doesn't tell Josh about it straight away, but personally 321 00:15:14,000 --> 00:15:16,000 Speaker 1: say that as if it's just such a common occurrence 322 00:15:16,040 --> 00:15:18,680 Speaker 1: that they're just every night they're dreaming about someone. Who say, like, 323 00:15:19,200 --> 00:15:21,800 Speaker 1: is that really calm? Because I don't think this is 324 00:15:21,880 --> 00:15:23,040 Speaker 1: as common as they're making out. 325 00:15:23,080 --> 00:15:24,000 Speaker 2: I mean, I definitely don't. 326 00:15:23,840 --> 00:15:25,680 Speaker 1: Think that they were saying this is a daily occurrence. 327 00:15:25,720 --> 00:15:28,840 Speaker 1: They have been together for fifteen years or something. But 328 00:15:28,920 --> 00:15:31,320 Speaker 1: I think maybe you shouldn't be so honest when this 329 00:15:31,400 --> 00:15:34,080 Speaker 1: is a dream that you've had about the person's best friend. 330 00:15:34,120 --> 00:15:35,640 Speaker 1: I mean, who wants to hear that their husband has 331 00:15:35,640 --> 00:15:37,840 Speaker 1: had a dream that they've had sex with their best friend. 332 00:15:38,000 --> 00:15:39,480 Speaker 1: I don't even think it's that it's up to them 333 00:15:39,520 --> 00:15:41,320 Speaker 1: what they share between each other. I think it's the 334 00:15:41,360 --> 00:15:43,280 Speaker 1: fact that she's they've gone and made it public and 335 00:15:43,400 --> 00:15:46,160 Speaker 1: told the best friend. I mean that makes it awkward 336 00:15:46,360 --> 00:15:49,240 Speaker 1: for Laura and Josh. Laura made this ten times more 337 00:15:49,240 --> 00:15:52,160 Speaker 1: awkward than it needed to be. She ended up asking 338 00:15:52,240 --> 00:15:55,960 Speaker 1: Steph when Josh had the dream, what happened in the dream, 339 00:15:56,120 --> 00:15:58,440 Speaker 1: and whether they could get him live on the phone 340 00:15:58,800 --> 00:16:01,800 Speaker 1: so that she could ask him about it. Let's take 341 00:16:01,800 --> 00:16:03,520 Speaker 1: a listen to what she said, because it was just 342 00:16:03,640 --> 00:16:06,040 Speaker 1: like verbal diarrhea. 343 00:16:06,280 --> 00:16:10,160 Speaker 7: I'm sorry, I'm laughing because like the visual of Josh 344 00:16:10,160 --> 00:16:11,280 Speaker 7: and I having said that. 345 00:16:11,160 --> 00:16:13,960 Speaker 3: That's why we were laughing, because we were both like, 346 00:16:15,040 --> 00:16:16,800 Speaker 3: what the fuck? 347 00:16:17,720 --> 00:16:21,080 Speaker 2: But I think, wait, don't give you details no, no, no, no, 348 00:16:21,080 --> 00:16:24,560 Speaker 2: no no. We didn't go into details where no, I don't. 349 00:16:24,720 --> 00:16:25,840 Speaker 2: I don't think he even remembered. 350 00:16:25,840 --> 00:16:27,720 Speaker 3: All he could recall was that it was like an 351 00:16:27,720 --> 00:16:32,600 Speaker 3: intimate dream and that you were the main character. 352 00:16:33,240 --> 00:16:36,360 Speaker 2: Can we call him? I? 353 00:16:36,680 --> 00:16:40,960 Speaker 3: So I called him this morning because I, when I 354 00:16:41,040 --> 00:16:44,080 Speaker 3: was thinking ahead about this, remembered it and just started 355 00:16:44,160 --> 00:16:45,840 Speaker 3: laughing because I was like, how the fuck did I 356 00:16:45,880 --> 00:16:48,280 Speaker 3: not remember this earlier? And I think, to your point, like, 357 00:16:48,360 --> 00:16:50,440 Speaker 3: I've never brought this up with Laura. So I called 358 00:16:50,520 --> 00:16:52,440 Speaker 3: him to like make sure he didn't. Of course, he 359 00:16:52,480 --> 00:16:54,800 Speaker 3: was a little bit like is that weird that she 360 00:16:55,040 --> 00:16:57,480 Speaker 3: knows that? And I was like, I don't think so, 361 00:16:57,560 --> 00:16:59,160 Speaker 3: because I think her mind is going to go exactly 362 00:16:59,200 --> 00:17:03,200 Speaker 3: how ours didn't. Was like, that's so fucking random, hilarious, whatever, 363 00:17:03,280 --> 00:17:05,000 Speaker 3: and so he was like, yeah, sure tell him. So 364 00:17:05,080 --> 00:17:07,040 Speaker 3: he already knows that I've brought this up, so I 365 00:17:07,040 --> 00:17:10,399 Speaker 3: don't think there's any like he'll just be on the phone. Yeah, 366 00:17:10,440 --> 00:17:13,200 Speaker 3: it was weird at all, He'll had. 367 00:17:13,560 --> 00:17:16,040 Speaker 1: I wish they'd called Josh, because if I was on 368 00:17:16,080 --> 00:17:19,040 Speaker 1: this podcast, I would have asked him was Laura's stop 369 00:17:19,119 --> 00:17:22,399 Speaker 1: Watch included in the dream that she famously used her 370 00:17:22,560 --> 00:17:24,880 Speaker 1: and when her Adulton conceived their sad. 371 00:17:25,960 --> 00:17:26,720 Speaker 2: Was the timer off? 372 00:17:26,760 --> 00:17:28,800 Speaker 1: Did anyone else feel like Steph wanted to make it 373 00:17:28,960 --> 00:17:31,560 Speaker 1: very clear that she found the dream funny and that 374 00:17:31,600 --> 00:17:34,760 Speaker 1: she wasn't jealous, because she prefaced so many times during 375 00:17:34,800 --> 00:17:38,040 Speaker 1: this segment that they laughed and laughed and laughed about 376 00:17:38,040 --> 00:17:41,680 Speaker 1: this scenario. I actually think Steph genuinely didn't care, because 377 00:17:41,720 --> 00:17:44,520 Speaker 1: if she did not, she wouldn't have brought it up. No, 378 00:17:44,680 --> 00:17:46,919 Speaker 1: I don't think that she cares about it, but I 379 00:17:46,960 --> 00:17:49,320 Speaker 1: think that she didn't want anyone in the media to 380 00:17:49,359 --> 00:17:51,160 Speaker 1: pick up on this story and be like. 381 00:17:51,480 --> 00:17:54,240 Speaker 2: Wow, the jealous wife and her best friend. 382 00:17:54,480 --> 00:17:58,119 Speaker 1: That's pretty confident in herself. She knows that this was 383 00:17:58,200 --> 00:18:00,800 Speaker 1: just a stupid dream. I think Steph definitely knows more 384 00:18:00,840 --> 00:18:04,840 Speaker 1: details about the terms of what actually went down, and 385 00:18:04,880 --> 00:18:07,439 Speaker 1: that might be why she was laughing, because, as you 386 00:18:07,520 --> 00:18:10,520 Speaker 1: touched on Amy on their podcast, they're very open about 387 00:18:10,560 --> 00:18:13,720 Speaker 1: their sex lives, and Laura often gives off this vibe 388 00:18:13,760 --> 00:18:16,400 Speaker 1: that she's not into having sex with Adulton, her husband, 389 00:18:16,480 --> 00:18:19,440 Speaker 1: and you know, she famously said that it was a 390 00:18:19,520 --> 00:18:22,800 Speaker 1: quikie that led to the conception of her now son, 391 00:18:23,280 --> 00:18:24,520 Speaker 1: So maybe it. 392 00:18:24,480 --> 00:18:27,000 Speaker 2: Was Yeah, I wouldn't be surprised if it was some. 393 00:18:26,920 --> 00:18:30,840 Speaker 1: Sort of funny scenario where Laura was like, you've got. 394 00:18:30,760 --> 00:18:33,720 Speaker 2: One minute, Like it's that very vanilla scenario. I mean. 395 00:18:33,720 --> 00:18:35,600 Speaker 1: The thing is, I think that Laura sounds like an 396 00:18:35,600 --> 00:18:38,880 Speaker 1: absolute sweetheart, but I do find on the podcast she 397 00:18:38,960 --> 00:18:42,520 Speaker 1: always has to over justify her opinions with all of 398 00:18:42,560 --> 00:18:44,520 Speaker 1: these little disclaimers, and it gets to the point where 399 00:18:44,520 --> 00:18:46,879 Speaker 1: it's quite exhausting to listen to it. For instance, I 400 00:18:46,920 --> 00:18:50,280 Speaker 1: remember hearing that once she mentioned on the podcast that 401 00:18:50,359 --> 00:18:53,040 Speaker 1: she had to shave her arms for an event, but 402 00:18:53,119 --> 00:18:56,920 Speaker 1: she had to reiterate that she chooses to shave under 403 00:18:56,960 --> 00:18:59,720 Speaker 1: her arms because some women might like the hair, and 404 00:18:59,760 --> 00:19:01,440 Speaker 1: you know when you just like, I just can feel 405 00:19:01,440 --> 00:19:03,480 Speaker 1: a bit performed if you like you actually don't think 406 00:19:03,520 --> 00:19:06,440 Speaker 1: that you can tell. Steph is just like, uh huh, like, yep, 407 00:19:06,560 --> 00:19:09,760 Speaker 1: just just say what you want to say. With their 408 00:19:09,800 --> 00:19:12,560 Speaker 1: birth story all these different things. She's like, well, the 409 00:19:12,600 --> 00:19:15,680 Speaker 1: hospital room looked different to how it might for others, 410 00:19:15,680 --> 00:19:18,720 Speaker 1: and Steph was just like, yeah, this is your birth story, 411 00:19:18,840 --> 00:19:20,000 Speaker 1: so you can just say. 412 00:19:19,880 --> 00:19:20,600 Speaker 2: How you want. 413 00:19:21,200 --> 00:19:23,160 Speaker 1: And that's the thing I think Laura is so worried 414 00:19:23,160 --> 00:19:26,200 Speaker 1: about what listeners will think that sometimes she gets in 415 00:19:26,240 --> 00:19:29,040 Speaker 1: a bit of a teas over it, and she actually 416 00:19:29,080 --> 00:19:32,240 Speaker 1: ended up making it more awkward because she ended up saying, oh, 417 00:19:32,280 --> 00:19:34,760 Speaker 1: I think the general consensus from society is that if 418 00:19:34,840 --> 00:19:36,680 Speaker 1: you have a sex dream about someone, you want to 419 00:19:36,720 --> 00:19:37,560 Speaker 1: have sex with them. 420 00:19:37,840 --> 00:19:39,840 Speaker 2: But oh, but not in this case, and it's sort 421 00:19:39,880 --> 00:19:40,840 Speaker 2: of like, oh my god. 422 00:19:41,160 --> 00:19:44,280 Speaker 1: To be fair, what's obviously happened is I mean, Laura 423 00:19:44,359 --> 00:19:47,320 Speaker 1: wouldn't have been fed this information live on the podcast. 424 00:19:47,400 --> 00:19:49,760 Speaker 1: They obviously had a planning meeting beforehand and they said, 425 00:19:49,800 --> 00:19:51,720 Speaker 1: is this okay to bring up? But it would be 426 00:19:51,800 --> 00:19:55,600 Speaker 1: very difficult if the producers have come to you with okay, Well, basically, 427 00:19:55,680 --> 00:19:57,280 Speaker 1: if someone has a sex dream about you, it means 428 00:19:57,320 --> 00:19:59,160 Speaker 1: they want to have sex with you, and she's meant 429 00:19:59,160 --> 00:20:01,240 Speaker 1: to be presenting that true, but it would be like 430 00:20:01,280 --> 00:20:03,600 Speaker 1: pretty awkward to then say that to Steph, who's just 431 00:20:03,640 --> 00:20:05,560 Speaker 1: said my husband had a sex dream about you. I 432 00:20:05,600 --> 00:20:07,919 Speaker 1: actually don't think Laura had any idea that Steph was 433 00:20:07,960 --> 00:20:10,439 Speaker 1: going to drop the comment. I think she honestly just 434 00:20:10,520 --> 00:20:12,879 Speaker 1: thought that this topic was on sex dreams. 435 00:20:13,040 --> 00:20:14,600 Speaker 2: The most awkward part for me. 436 00:20:14,640 --> 00:20:18,040 Speaker 1: Though, was when Laura was talking about a psychologist who 437 00:20:18,080 --> 00:20:21,440 Speaker 1: referenced the fact that often you have sex dreams about 438 00:20:21,480 --> 00:20:24,960 Speaker 1: people because you're not getting something in your relationship. So 439 00:20:25,040 --> 00:20:27,399 Speaker 1: maybe you're having a sex dream because you're not getting 440 00:20:27,480 --> 00:20:29,600 Speaker 1: enough sex from your partner. And I could tell that 441 00:20:29,640 --> 00:20:32,320 Speaker 1: Steph had go really quiet. I was like, fuck me, 442 00:20:32,480 --> 00:20:34,439 Speaker 1: this is such an awkward listen. 443 00:20:34,560 --> 00:20:35,600 Speaker 2: Well, Steph's always. 444 00:20:35,320 --> 00:20:37,640 Speaker 1: Been open about her sex life. I mean, it made 445 00:20:37,680 --> 00:20:40,399 Speaker 1: headlines when she spoke on her podcast about doing a 446 00:20:40,440 --> 00:20:43,960 Speaker 1: thirty day sex challenge with her husband, and she often says, look, 447 00:20:44,080 --> 00:20:47,040 Speaker 1: I my husband's libida was a lot higher than mine. 448 00:20:47,119 --> 00:20:48,679 Speaker 2: I mean, I just think the whole thing is so 449 00:20:48,840 --> 00:20:49,600 Speaker 2: fucking awkward. 450 00:20:50,359 --> 00:20:53,680 Speaker 1: A Melbourne based business has been fined nearly forty thousand 451 00:20:53,760 --> 00:20:58,080 Speaker 1: dollars for not disclosing their paid partnerships with influences. Is 452 00:20:58,119 --> 00:21:01,120 Speaker 1: the first time a financial penalty has been handed down 453 00:21:01,480 --> 00:21:04,320 Speaker 1: since the A Triple See began their major crackdown on 454 00:21:04,400 --> 00:21:08,240 Speaker 1: misleading influencer marketing in twenty twenty three. Now, kay, before 455 00:21:08,280 --> 00:21:09,760 Speaker 1: we get into it, can you run us through what 456 00:21:09,840 --> 00:21:12,920 Speaker 1: the basic rules are that influencers need to abide by 457 00:21:12,960 --> 00:21:14,400 Speaker 1: when they advertise a product. 458 00:21:14,680 --> 00:21:15,400 Speaker 2: So they have to. 459 00:21:15,359 --> 00:21:20,320 Speaker 1: Abide by Australian consumer laws just like any traditional advertiser. Essentially, 460 00:21:20,400 --> 00:21:23,679 Speaker 1: that means that they have to clearly disclose if they're gifted, paid, 461 00:21:23,880 --> 00:21:27,720 Speaker 1: or incentivized to promote a product. They also must ensure 462 00:21:27,760 --> 00:21:30,560 Speaker 1: any claims they make about the product are true and 463 00:21:30,720 --> 00:21:34,440 Speaker 1: not misleading. And I think a lot of influencers off 464 00:21:34,480 --> 00:21:36,960 Speaker 1: the back of this news would be quaking in their 465 00:21:36,960 --> 00:21:40,600 Speaker 1: boots because this fine seems to really be a turning 466 00:21:40,600 --> 00:21:42,120 Speaker 1: point for influencer marketing. 467 00:21:42,400 --> 00:21:42,600 Speaker 2: Yeah. 468 00:21:42,600 --> 00:21:45,440 Speaker 1: It is the first time that financial penalties have been 469 00:21:45,480 --> 00:21:48,280 Speaker 1: handed down since the A Triple Ce launched their crackdown 470 00:21:48,320 --> 00:21:50,919 Speaker 1: in twenty twenty three. This is despite the fact that 471 00:21:50,960 --> 00:21:54,920 Speaker 1: the regulator investigated one hundred and eighteen influencers who failed 472 00:21:54,920 --> 00:21:58,520 Speaker 1: to disclose partnerships. Yeah, because up until this point, it 473 00:21:58,560 --> 00:22:01,879 Speaker 1: seemed like influencers and brands weren't taking the rules seriously 474 00:22:02,000 --> 00:22:04,040 Speaker 1: because they were only really getting a slap on the 475 00:22:04,080 --> 00:22:06,760 Speaker 1: risk if they did the wrong thing. But that has 476 00:22:06,880 --> 00:22:09,680 Speaker 1: all changed now with the ruling, and it will set 477 00:22:09,720 --> 00:22:13,400 Speaker 1: a real precedence. Yeah, I think big change is coming now. 478 00:22:13,480 --> 00:22:16,360 Speaker 1: The business to receive the first fine is an online 479 00:22:16,400 --> 00:22:20,480 Speaker 1: photo book retailer called photo book Shop. They were fined 480 00:22:20,600 --> 00:22:24,199 Speaker 1: for instructing influencers not to disclose their partnership with the 481 00:22:24,240 --> 00:22:27,560 Speaker 1: brand and for editing an influencers paid review. The A 482 00:22:27,720 --> 00:22:30,639 Speaker 1: Triple C actually released a screenshot from one of the 483 00:22:30,640 --> 00:22:34,159 Speaker 1: written agreements, which read, please ensure that your videos do 484 00:22:34,280 --> 00:22:36,760 Speaker 1: not mention that the product is free sponsored or that 485 00:22:36,800 --> 00:22:39,480 Speaker 1: the Photo book Shop contacted you to create them in 486 00:22:39,600 --> 00:22:43,320 Speaker 1: exchange for products. Now, this wasn't just a one off either. 487 00:22:43,480 --> 00:22:48,000 Speaker 1: The misconduct took place one hundred and seven times. Interestingly, 488 00:22:48,119 --> 00:22:50,639 Speaker 1: it was actually an influencer who blew the whistle on 489 00:22:50,800 --> 00:22:54,600 Speaker 1: the behavior and reported their concerns to the A Triple C. Well, 490 00:22:54,640 --> 00:22:56,440 Speaker 1: they clearly knew that they were doing the wrong thing. 491 00:22:56,520 --> 00:22:58,640 Speaker 1: The fact that they're trying to hide it, it's very 492 00:22:58,640 --> 00:23:00,600 Speaker 1: strange to put that in a contract, though you think 493 00:23:00,640 --> 00:23:03,840 Speaker 1: you might say that verbally. Interestingly, when you go and 494 00:23:03,880 --> 00:23:08,040 Speaker 1: look at Photo bookshops Instagram page, now they've gone and 495 00:23:08,200 --> 00:23:11,600 Speaker 1: updated the post, so it now discloses whether an influencer 496 00:23:11,760 --> 00:23:14,679 Speaker 1: was paid or gifted. I'm wondering if this was the 497 00:23:14,720 --> 00:23:18,040 Speaker 1: direction by the A Triple C. Clearly, in terms of 498 00:23:18,080 --> 00:23:21,760 Speaker 1: this whole revelation, I was absolutely thrilled to see that 499 00:23:21,840 --> 00:23:25,200 Speaker 1: the A Triple C is finally handing down some penalties because, 500 00:23:25,240 --> 00:23:29,080 Speaker 1: as you touched on earlier, for three years now, influencers 501 00:23:29,080 --> 00:23:31,280 Speaker 1: and brands are just carried on like it doesn't matter. 502 00:23:31,359 --> 00:23:35,119 Speaker 1: And it's really irritating when you see influencers not disclosing 503 00:23:35,160 --> 00:23:38,080 Speaker 1: their partnerships and it feels like they're purposely trying to 504 00:23:38,080 --> 00:23:40,639 Speaker 1: deceive their followers. I mean, we work with brands on 505 00:23:40,680 --> 00:23:44,399 Speaker 1: social media for Outspoken, and we always make sure we 506 00:23:44,520 --> 00:23:47,080 Speaker 1: use the paid partnership tools because not only do we 507 00:23:47,119 --> 00:23:49,159 Speaker 1: want to make sure we're not misleading our audience, but 508 00:23:49,240 --> 00:23:52,240 Speaker 1: it's also to protect ourselves. And you see it all 509 00:23:52,320 --> 00:23:56,160 Speaker 1: the time, and it's often the same influencers who continue 510 00:23:56,200 --> 00:23:58,520 Speaker 1: to do it, and I often think, well, how are 511 00:23:58,520 --> 00:24:00,840 Speaker 1: they getting away with this? Is it because that no 512 00:24:00,920 --> 00:24:03,760 Speaker 1: one wants to report them, because don't your details then 513 00:24:03,840 --> 00:24:04,560 Speaker 1: get passed on? 514 00:24:04,800 --> 00:24:04,960 Speaker 7: Yeah? 515 00:24:04,960 --> 00:24:07,240 Speaker 1: Well that's what's so interesting about it, because anyone can 516 00:24:07,280 --> 00:24:10,000 Speaker 1: report an influencer. You do have to provide your name 517 00:24:10,119 --> 00:24:13,600 Speaker 1: and contact details. But I think now that we are 518 00:24:13,640 --> 00:24:17,080 Speaker 1: seeing influencers and brands get punished, a lot more people 519 00:24:17,119 --> 00:24:20,960 Speaker 1: are going to be dobbing in influencers. It turns out 520 00:24:21,000 --> 00:24:24,000 Speaker 1: that the A triple C can actually backdate fines. There 521 00:24:24,040 --> 00:24:27,280 Speaker 1: is a limitation period of enforcement of six years, so 522 00:24:27,600 --> 00:24:31,600 Speaker 1: technically a post from twenty twenty could still be investigated 523 00:24:31,720 --> 00:24:34,000 Speaker 1: and fine. Today it is a little bit trickier to 524 00:24:34,040 --> 00:24:37,600 Speaker 1: collect evidence over time, but essentially, if you have got 525 00:24:37,600 --> 00:24:41,439 Speaker 1: screenshots of an influencer doing the wrong thing or screen recordings, 526 00:24:41,720 --> 00:24:45,879 Speaker 1: that can be used as evidence, and repeated behavior also 527 00:24:46,000 --> 00:24:47,520 Speaker 1: leads to higher penalties. 528 00:24:47,560 --> 00:24:49,720 Speaker 2: So it finally seems like this. 529 00:24:49,720 --> 00:24:52,840 Speaker 1: Wild West of non disclosure is over and there's going 530 00:24:52,920 --> 00:24:55,720 Speaker 1: to be a level playing field finally, which I think 531 00:24:56,119 --> 00:24:58,840 Speaker 1: is going to be very welcomed, not only from a 532 00:24:58,840 --> 00:25:01,320 Speaker 1: lot of influencers who have been doing the right thing, 533 00:25:01,560 --> 00:25:04,880 Speaker 1: but also consumers and followers, because whenever I see an 534 00:25:04,880 --> 00:25:10,679 Speaker 1: influencer clearly not disclosing a partnership, it really irritates me 535 00:25:10,760 --> 00:25:12,800 Speaker 1: and I tend to not trust anything that they have 536 00:25:12,880 --> 00:25:15,320 Speaker 1: to say. Whereas I think these days, when you see 537 00:25:15,320 --> 00:25:17,680 Speaker 1: an influencer doing the right thing and using the paid 538 00:25:17,720 --> 00:25:20,439 Speaker 1: partnership tools, you have a bit more respect for them. 539 00:25:20,480 --> 00:25:22,640 Speaker 1: You're like, Okay, well, you're actually doing your job properly 540 00:25:22,920 --> 00:25:25,280 Speaker 1: and you're not misleading your medios. Especially with the rise 541 00:25:25,320 --> 00:25:28,760 Speaker 1: of a lot of comedy creators on TikTok. You see 542 00:25:29,119 --> 00:25:31,679 Speaker 1: some of them take advertising to a new level, Like, 543 00:25:31,800 --> 00:25:34,080 Speaker 1: for instance, if you look at John and Alex from 544 00:25:34,080 --> 00:25:36,479 Speaker 1: the US, I think everyone's seen them on TikTok. They 545 00:25:36,480 --> 00:25:40,160 Speaker 1: post hilarious couple content. Sometimes I don't even realize I'm 546 00:25:40,160 --> 00:25:43,280 Speaker 1: watching an ad till the last two seconds and you go, 547 00:25:43,520 --> 00:25:46,720 Speaker 1: that is a well done advert. So I think a 548 00:25:46,720 --> 00:25:49,679 Speaker 1: lot of brands should be asking more from influencers, or 549 00:25:49,720 --> 00:25:52,320 Speaker 1: maybe the influencers who have been given all these brand 550 00:25:52,359 --> 00:25:55,000 Speaker 1: deals previously and done the bare minimum, maybe they need 551 00:25:55,000 --> 00:25:56,960 Speaker 1: to lift their game. Well, it's at a stage where 552 00:25:57,000 --> 00:25:59,760 Speaker 1: you can't rest on your laurels anymore, because I think 553 00:25:59,840 --> 00:26:02,760 Speaker 1: a lot of the old school influencers, who are used 554 00:26:02,800 --> 00:26:05,920 Speaker 1: to not having to disclose their partnerships still go about 555 00:26:05,920 --> 00:26:08,200 Speaker 1: where they suddenly jump on their stories and they're talking 556 00:26:08,280 --> 00:26:12,720 Speaker 1: to camera about their nighttime routine, and then suddenly they're 557 00:26:12,800 --> 00:26:15,720 Speaker 1: using all these products that they've clearly been paid to 558 00:26:15,760 --> 00:26:19,720 Speaker 1: spruit to you, but they don't disclose it. I wonder 559 00:26:19,760 --> 00:26:22,240 Speaker 1: if this is just going to open the floodgates and 560 00:26:22,240 --> 00:26:25,520 Speaker 1: we're going to see so many more influences, well, especially 561 00:26:25,520 --> 00:26:28,399 Speaker 1: if you can backdate it, like how many people for example, 562 00:26:28,560 --> 00:26:31,439 Speaker 1: on Tattle or one of the Reddit threads. All of 563 00:26:31,480 --> 00:26:33,760 Speaker 1: those people hate particular influencers. It's going to be a 564 00:26:33,760 --> 00:26:35,520 Speaker 1: frenzy for them. They're going to go back through all 565 00:26:35,560 --> 00:26:37,679 Speaker 1: of the posts and report them. So there's going to 566 00:26:37,680 --> 00:26:39,840 Speaker 1: be a lot of influence that I can't find. Well, 567 00:26:39,880 --> 00:26:41,520 Speaker 1: that is where we're going to leave things today. But 568 00:26:41,560 --> 00:26:43,119 Speaker 1: if you want to hear more from us, so we 569 00:26:43,200 --> 00:26:46,399 Speaker 1: actually have launched a new podcast called The Mum's Group. 570 00:26:46,720 --> 00:26:49,359 Speaker 1: It comes out every Wednesday, so make sure you go 571 00:26:49,440 --> 00:26:52,399 Speaker 1: follow The Mum's Group in its own Spotify and Apple feed. 572 00:26:52,920 --> 00:26:57,280 Speaker 1: We also drop a bonus episode of Outspoken every Thursday 573 00:26:57,280 --> 00:27:00,760 Speaker 1: for Outspoken Plus subscribers if you want to, it's five 574 00:27:00,920 --> 00:27:03,880 Speaker 1: ninety nine a month and you get an episode every week. 575 00:27:03,960 --> 00:27:06,560 Speaker 1: All the details to sign up are in the show notes. 576 00:27:06,920 --> 00:27:09,600 Speaker 1: This podcast was recorded on the traditional land of the 577 00:27:09,600 --> 00:27:12,560 Speaker 1: Ghana people of the Adelaide Planes. We pay respect to 578 00:27:12,640 --> 00:27:14,000 Speaker 1: elders past and present,