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Speaker 1: My name is Tatasha Bamblet. I'm a proud First Nations

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Speaker 1: woman and I'm here to acknowledge country t glennyan Ganya, Niana,

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Speaker 1: Kaka yah y and beIN Ahaka Nian our gay In Mbina,

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Speaker 1: yakarum jar, Dominyama, Domagahawakawaman, damon Imlan Bumba, bang Gadabomba, in

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Speaker 1: and now in wakah Ghana on yak rum jar Watnadaa. Hello,

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Speaker 1: beautiful friends, we gather on the lands of the Aboriginal people.

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Speaker 1: We thank acknowledge and respect the Abiginal people's land that

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Speaker 1: we're gathering on today. Take pleasure in all the land

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Speaker 1: and respect all that you see. She's on the Money

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Speaker 1: podcast acknowledges culture, country, community and connections, bringing you the tools,

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Speaker 1: knowledge and resources for you to thrive.

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Speaker 2: She's on the Money. She's on the Money.

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Speaker 3: Hello, and welcome to She's on the Money, the podcast

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Speaker 3: where we share the real life lessons behind starting, growing,

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Speaker 3: and thriving in your own business. I'm your host, Victoria Devine,

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Speaker 3: and today's guest is what you'd call a repeat offender

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Speaker 3: when it comes to building brands people obsess over.

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Speaker 2: She's done it. Twice, and I don't think she's done yet.

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Speaker 3: She started out in corporate law, but a creative side

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Speaker 3: project quickly turned into one of the country's most recognizable brands.

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Speaker 3: What began as a monogrammed accessories label grew into a

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Speaker 3: global business, with stores in New York and Singapore, million

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Speaker 3: dollar months and a cult following that included Hailey Beaber.

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Speaker 3: These days, she's leading strategy at LTK, one of the

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Speaker 3: world's largest creator commerce platforms, where she helps brands turn

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Speaker 3: influence into revenue and creators into real deal business owners and.

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Speaker 2: Somehow wild doing all of that.

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Speaker 3: She's also running in the Roundhouse, a wildly aesthetic tablewear

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Speaker 3: brand that's made dinner feel like a design moment, with

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Speaker 3: collections now stopped by the likes of David Jones and

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Speaker 3: Sacks Fifth Avenue. If you've ever wondered what it really

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Speaker 3: takes to build a business that people actually love, you're

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Speaker 3: about to find out. At least Tran welcome to She's

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Speaker 3: on the money.

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Speaker 4: That's such a nice summer, And I loved the little

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Speaker 4: inclusion of Hailey Biber there. I was just listening to

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Speaker 4: her on business and fashion and then I was like,

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Speaker 4: you know when she announced her the sale of her business,

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Speaker 4: I should I post the picture of Hailey and I

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Speaker 4: on like, I mean that post on my feed though.

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Speaker 2: No, Like I was like, I can't claim that, but

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Speaker 2: you know, no claim it.

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Speaker 4: I was like, yeah, let me claim that because I

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Speaker 4: was probably one of the first brands to put her

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Speaker 4: in as a face of a brand.

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Speaker 2: And you know she at the time, she was like

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Speaker 2: dating Drake she had, wasn't it. She wasn't yet.

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Speaker 4: Yeah, she wasn't even dating Justin yet. So that just

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Speaker 4: shows my age. I'm sure if my girls listened to

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Speaker 4: this thing.

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Speaker 2: Like what era are you from? So we just millennials day?

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Speaker 3: Me too, though, me too. So it's okay, I want

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Speaker 3: to start with your business story, if that's okay. Of course,

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Speaker 3: who were you before you started your first business and

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Speaker 3: how did.

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Speaker 2: That come about?

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Speaker 3: Because you were a corporate baddie who with a little

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Speaker 3: creative side hustle.

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Speaker 2: No, who I was is still who I am now.

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Speaker 4: I would say that I run business and work with

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Speaker 4: people in quite a not a legal manner, but with

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Speaker 4: that kind of quite a professional backbone, which is for

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Speaker 4: some people somewhat not off putting, but it's sort of

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Speaker 4: a little bit different to everyone in the industry.

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Speaker 2: So just what's stuff to do? It just to be sorry,

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Speaker 2: I've got a business to run.

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Speaker 4: Who was I That is a really broad and out

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Speaker 4: large question. I was a nerd and I still am

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Speaker 4: a nerd.

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Speaker 1: Like I was very.

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Speaker 2: Real life. You are I going to get on?

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Speaker 4: Yeah, academically inclined, very obsessed with I had quite intellectual

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Speaker 4: friends and still today. And so I was quite competitive

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Speaker 4: with myself, very hard on myself to like achieve at

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Speaker 4: school to then get into, you know, law school, and

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Speaker 4: then achieve at law school. So I was one of

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Speaker 4: those people that was like chasing a target at you know,

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Speaker 4: whatever the target was.

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Speaker 2: When I was a teacher, it was never good enough,

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Speaker 2: was that? And that's still today, you know, So we

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Speaker 2: need like you're so wildly impressive, No I need to

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Speaker 2: strike your ego.

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Speaker 3: Be like that's more than enough, babe, Like if you

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Speaker 3: called it a day, I.

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Speaker 4: Say to my friends, I was like Melanie from Canva

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Speaker 4: deserves a pout on the back, you know, but not

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Speaker 4: I'm like so far I'm like stile, but I read

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Speaker 4: and I'm like I'm a loser because I'm not on

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Speaker 4: like the gardens, you know, a fr young rich list,

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Speaker 4: and now I'm at a point where I may never

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Speaker 4: make that because I'm now going to cross over, you know,

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Speaker 4: in a.

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Speaker 2: Few years to the old people list. No disrespect to

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Speaker 2: the old people. I should be on the way down.

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Speaker 2: But that's I guess that's the content that I'm seeing.

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Speaker 2: And but is it not widely that I'm bench like,

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Speaker 2: why am I even doing that? So it's it's so crazy.

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Speaker 3: It's kind of heartbreaking at the same time because I think,

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Speaker 3: you know, the people in my community. I know they're

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Speaker 3: going to see your name on the podcast and click

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Speaker 3: on it and go, oh my goodness, I'm so excited.

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Speaker 2: Thank You's so kindness.

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Speaker 3: But it's also such a good lesson because it doesn't

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Speaker 3: matter what you achieve if you've got that type of

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Speaker 3: personality type yes, So if you're consistently like, oh, and

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Speaker 3: I'm the same, I go, I've got a podcast. And

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Speaker 3: then I see it, you know, in business charts, number two.

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Speaker 3: I'm like, yeah, but that's number two. Do you know

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Speaker 3: what number two is? At least what first loser?

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Speaker 4: It is so dumb, it is really crazy, And I

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Speaker 4: understand that that is wild. I understand that that sounds ridiculous.

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Speaker 4: But that is how I feel. So therefore that's why

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Speaker 4: we need to talk about it.

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Speaker 3: I can't help it. I'm not going to convince you

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Speaker 3: otherwise I'm going to go, Okay, queen, I'll try and

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Speaker 3: remind you consistently. But also, I think such a good

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Speaker 3: reminder because if you've got a really small business and

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Speaker 3: you're just starting out like and you're not feeling enough

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Speaker 3: like you actually need to get over that so quickly

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Speaker 3: because like God, that's going to follow you. I don't

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Speaker 3: think it matters because it creates motivation, all right, So

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Speaker 3: we're turning it into motivation instead.

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Speaker 4: That is I think what drove me to get to

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Speaker 4: where I am. Let's say, and then I feel like, okay, so,

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Speaker 4: young lawyer topped your law firm. You know, that's that's

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Speaker 4: where a lot of people stay, right, And but I

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Speaker 4: wanted to know and I understand, yes, society would say

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Speaker 4: that that is impressive, but I wanted more, yeah, with

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Speaker 4: my life. And even now it's like, okay, it was.

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Speaker 4: It was funny because a young friend of mine, photographer

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Speaker 4: Daniel Hanslow, like, I've just become friends with a twenty

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Speaker 4: five year old like, but why you young?

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Speaker 2: I met him two years.

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Speaker 4: I discovered him as what I say, and he was

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Speaker 4: sitting in my house and he goes, what but you

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Speaker 4: have everything? And I was like, oh no, Daniel, No,

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Speaker 4: we're not on the water. You know, we're not like

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Speaker 4: and he was his face was like computer. Oh, He's

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Speaker 4: like this never ends.

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Speaker 2: I'm like, it never ends. It doesn't.

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Speaker 4: I will keep doing it until it's not sustainable. People

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Speaker 4: will be like when will you? Even my mom's like,

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Speaker 4: you know, it never, it's never going to be enough,

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Speaker 4: Like it never is.

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Speaker 1: Yeah.

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Speaker 4: I was like, I just keep pushing myself until it's

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Speaker 4: not until I'm it's not enjoyable.

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Speaker 2: Yeah myself.

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Speaker 3: Yeah. I kind of love the authenticity because I think

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Speaker 3: a lot of people go, oh business is so shiny,

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Speaker 3: and girl, you've created two of I would say, the

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Speaker 3: most esthetic.

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Speaker 2: Brands, Like thank you.

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Speaker 3: I spend so much money on your products, Like you

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Speaker 3: bring out a new range and I'm like, I don't

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Speaker 3: need it, but do you need it? I do though,

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Speaker 3: And I remember you came out with the scolloped plates

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Speaker 3: and I literally bought a season worth of stuff this

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Speaker 3: season before and I was like, fine, take my money.

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Speaker 2: That's very affordable.

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Speaker 3: And then you can totally.

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Speaker 4: Then you can offload your old set to someone else,

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Speaker 4: as you would with a hand me down piece.

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Speaker 2: Of Yeah, that's why I have a younger sibling and

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Speaker 2: I'm like, oh, this is crazy. How generous am I?

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Speaker 2: Exactly elevate her table too? Exactly? I am nothing.

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Speaker 3: It's not generous. But you've just created these beautiful esthetic brands.

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Speaker 3: And it's so nice to hear the backside of it

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Speaker 3: of you being like, oh, it's hard and it's never

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Speaker 3: good enough, and I'm sure that every like it. It's

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Speaker 3: just in your personality. I suppose to be like, no,

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Speaker 3: this is actually hardwired into me to nothing's ever good enough.

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Speaker 3: How do you find that when you're working with like

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Speaker 3: your friend, because I know that you have like a

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Speaker 3: really beautiful circle of I would say, very successful friends

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Speaker 3: as well. How does that narrative play into the conversations

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Speaker 3: that you have on a regular basis, like are they

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Speaker 3: are they like me?

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Speaker 2: And going at least talking about down that much because

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Speaker 2: everyone is so successful, As you would say, it's sort

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Speaker 2: of like it's boring. It's not.

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Speaker 3: Actually we don't wan to work and I don't want

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Speaker 3: to talk about it.

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Speaker 2: Yeah, we don't talk about it. We will have like

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Speaker 2: separate side meetings about things that are the learned to

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Speaker 2: work during the work week.

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Speaker 3: But then.

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Speaker 4: No, I often I don't actually take the time to reflect.

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Speaker 4: If anything, I talk to them about challenges at the

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Speaker 4: time if I need to. You know, for example, when

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Speaker 4: you talk about aesthetic and creation of content for brands,

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Speaker 4: I've actually had a very difficult time with this crossover

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Speaker 4: in content performance and types of content that are resonating

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Speaker 4: with consumers now and now kind of aging out and going.

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Speaker 4: I don't want to promote UGC content. I like it

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Speaker 4: when customers are creative with our product, set a table

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Speaker 4: and are so kind to share it on social media,

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Speaker 4: but I don't want it on I don't want to

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Speaker 4: put spend behind it. So I'm one of those sort

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Speaker 4: of crazy brand purity. So it's something that I'm like discussing.

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Speaker 4: So I would discuss an issue like that with my

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Speaker 4: peers or but I wouldn't talk about I don't know,

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Speaker 4: you know. So it's more kind of like that is

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Speaker 4: what I sort of bring into the daily chat.

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Speaker 3: Yeah, I feel like when you're a startup, a lot

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Speaker 3: of the conversation that has and you're not at this stage,

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Speaker 3: but you're worse, So we're going to take a little

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Speaker 3: step back. A lot of the conversation is around funding,

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Speaker 3: like how do you secure funding?

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Speaker 2: What does that mean?

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Speaker 3: And can we go back to tday? Sure, how did

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Speaker 3: you fund TDA? And like then how did you stretch

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Speaker 3: the budget? And I guess what kind of advice would

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Speaker 3: you give someone who's like, oh, I really want to

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Speaker 3: fund my first idea because like this, Yeah, so I

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Speaker 3: darted off as a little side project.

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Speaker 2: Yeah.

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Speaker 4: So it started off actually with like five thousand dollars

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Speaker 4: per founder. So it wasn't a huge amount of money.

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Speaker 4: Because when you're making a consumer product, and this is

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Speaker 4: what I will say to people, unless you're creating something

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Speaker 4: like you're in the technology space. I so you want

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Speaker 4: to come out with a new mobile phone or something.

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Speaker 4: And I often do not hear people talk about this,

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Speaker 4: but that's because I'm in the sphere of like, let's

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Speaker 4: call it consumer goods. Yep, you can start a brand

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Speaker 4: and quite like it's not expensive to start to brand,

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Speaker 4: and they fund themselves if your product sells through. So

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Speaker 4: it wasn't like we were given like a huge amount

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Speaker 4: of cash to start that business with. It was that

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Speaker 4: initial product we were lucky enough that it resonated with

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Speaker 4: consumers and we sold and that creates cash, which means

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Speaker 4: you can keep buying product, keep investing in.

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Speaker 3: You to be smart. So you're saying you can just

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Speaker 3: but so many small business owners like they don't.

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Speaker 2: See it that way. But what are you making?

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Speaker 5: Right?

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Speaker 4: So if your retail price is let's even call it

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Speaker 4: under let's just say under a thousand, because I don't

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Speaker 4: do anything in the luxury space, or let's say even

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Speaker 4: under five hundred, then your product shouldn't be then costing

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Speaker 4: more than one hundred dollars per unit to make, even

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Speaker 4: at five hundred. So the thing is is now, I

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Speaker 4: feel like supply chain and access to supply chain has

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Speaker 4: like definitely democratized. Like I think you can go on

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Speaker 4: TikTok and like pretty much search for a supplier or like,

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Speaker 4: you know, if you find yourself on the right side

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Speaker 4: of TikTok, Like I've seen all of these videos on

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Speaker 4: like people just going if you're wanting to like make

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Speaker 4: a stainless steel like coffee cup range, like these are

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Speaker 4: like five supply supplies and I'm actually googled them, right,

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Speaker 4: and God, is this like legit? And it idiots is

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Speaker 4: so access to information, supply chain is so different to

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Speaker 4: what it was even.

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Speaker 2: Work, Like you didn't just jump on tiptok.

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Speaker 4: We had twenty thirteen or so when we started, like

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Speaker 4: creating product for The Daily Edited, there were barriers, right,

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Speaker 4: there's like no barrier now. And you should be able

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Speaker 4: to make a few samples prototypes of your product. You know,

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Speaker 4: if you were really tight, you could then go okay,

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Speaker 4: like obviously a first sample might not be perfect. You'll

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Speaker 4: come out with a few things. You have one, you

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Speaker 4: could probably put it on pre order, right and like

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Speaker 4: take the cash in before you have to pay the supplier.

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Speaker 4: So you put it on pre order, You place the

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Speaker 4: order with your supply for your undred one hundred units.

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Speaker 4: You've got the cash. When the product's ready to ship,

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Speaker 4: throw the cash over to the supply and then away

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Speaker 4: you go. So they actually don't need much funding at

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Speaker 4: the moment. It's that kind of to get off the ground.

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Speaker 4: It's that next stage of growth. And I think that

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Speaker 4: was the difference with The Daily Editor. How did we

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Speaker 4: punch above all of the other brands in that category,

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Speaker 4: which absolutely and did we did? Because the product was

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Speaker 4: it's a combination of things. It was so effervescent, right,

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Speaker 4: Like we really captured the consumer and we're so lucky

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Speaker 4: with that. And that was came down to like the

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Speaker 4: personalization aspect of the product, and I bet me how

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Speaker 4: it was presented and all of that, which I didn't

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Speaker 4: think through that much. It was more kind of like,

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Speaker 4: this is the world that I want to create, this

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Speaker 4: is this is how I want the product presented.

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Speaker 2: I want to be delighted when I when I go

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Speaker 2: into store.

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Speaker 4: It gets to a point where you know you do

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Speaker 4: need to do that extra layer of investment. That's when

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Speaker 4: you're like maybe putting down brick and mortar stores, or

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Speaker 4: you're growing your team and that spend outpaces your revenue growth.

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Speaker 4: I think you'll talk to other founders. I think you

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Speaker 4: might be talking to Jane or something.

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Speaker 3: I'm literally after you. I feel like so privileged today

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Speaker 3: I'm meeting all these people that I'm.

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Speaker 2: Just in awe of. It would be a different journey.

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Speaker 4: And Jane hasn't done stores right, and I'm quite old school.

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Speaker 4: You can even see that in how like I think

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Speaker 4: about the world.

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Speaker 2: I think she's going to be too efferfescent for me.

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Speaker 3: Like, in the nicest possible way, this woman is full

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Speaker 3: of energy, and like with the elder millennial, I.

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Speaker 2: Think, yeah, the way that I do like the fact

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Speaker 2: that I even talk about stores is no.

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Speaker 3: I love that, you know, but seeing it touching it, Yeah,

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Speaker 3: So I love.

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Speaker 4: That and I want to do that type of thing.

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Speaker 4: Not every consumer goods founder wants to go on that path,

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Speaker 4: but that becomes capital intensive. And so that was when

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Speaker 4: we bought in and investors. That was when Oreton came

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Speaker 4: in and that cashed up our business in order to

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Speaker 4: create that next phase of growth for us. But that

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Speaker 4: didn't happen like that wasn't our first step. That was

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Speaker 4: like okay, Gez, like we you know, by then, we

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Speaker 4: probably had about fifty staff and like it was a

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Speaker 4: reasonable size business for them to even like look at

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Speaker 4: it and it for it to be considered a strategic investment.

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Speaker 3: So yeah, I see yourself getting to having and I

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Speaker 3: know that you've done it again, but did you see

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Speaker 3: yourself getting to fifty stuff? Because I feel like five

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Speaker 3: brand from each founder at the start. It feels a

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Speaker 3: bit like it happened very quickly, and I think I've

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Speaker 3: done interviews on this before. It was like where I reflect,

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Speaker 3: I didn't really reflect on it.

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Speaker 4: It was just like just like I was just doing it.

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Speaker 4: I was like Sammy's age who you just had earlier,

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Speaker 4: Like I was like twenty eight or so. When all

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Speaker 4: of this stuff started to like really blow up, it

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Speaker 4: wasn't like, oh, like a head count thing. It was like,

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Speaker 4: we have all these jobs that need to be done,

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Speaker 4: so people will come and do the jobs. Yeah, So

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Speaker 4: it wasn't like it wasn't consider it too and then yeah,

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Speaker 4: this is our org chart and this is who we

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Speaker 4: need to feel. It's like, no, we actually have so

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Speaker 4: many we have all these concessions with David Jones now,

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Speaker 4: or we have you know, our online store is pumping.

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Speaker 4: We have this many customer enquiries, like one person can

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Speaker 4: only answer so many people. We have live chat, you know,

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Speaker 4: like it's it's all incremental. See, it's like you're a

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Speaker 4: very pragmatic person. You're just like, yeah, like problems has

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Speaker 4: and yeah, you're like in problem solving mode and you

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Speaker 4: don't realize how impactful that it's. It's very special watching

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Speaker 4: you talk about this in a way that you're like no, no, no,

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Speaker 4: this goes here and then here and there. I can

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Speaker 4: see it building, but I don't think you've ever like

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Speaker 4: looked back and be like, that's pretty cool.

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Speaker 2: I'm because I live there.

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Speaker 4: No, that is again so kind, thank you for reinforcing.

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Speaker 4: I will come away from this feeling like a lot

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Speaker 4: better about my life. But I think that that is business, right,

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Speaker 4: Like you, you don't sit there with a master plan.

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Speaker 4: I think it's obviously good to have a vision around

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Speaker 4: what you want to achieve, and that comes down to

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Speaker 4: like branding and product creation and stuff you would need

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Speaker 4: to have, like this is what I'm trying to do.

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Speaker 4: This is what I'm trying to present to the consumer.

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Speaker 4: But every day a different set of challenges is going

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Speaker 4: to come up, whether that's tariffs, shipping, you know whatever,

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Speaker 4: it is right, and it then is just problem solving.

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Speaker 4: I don't think that you can plan for all of

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Speaker 4: this stuff. So that's why I don't really set this.

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Speaker 4: It's not to say don't have a blue sky vision overall.

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Speaker 2: But I don't.

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Speaker 4: I'm not thinking about that necessarily every day.

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Speaker 2: So I love that.

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Speaker 3: Can we go back to Haley Beber because like, I

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Speaker 3: know you didn't post the Instagram story and that's fine.

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Speaker 2: Maybe now I will win this tra Yeah, I'll do

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Speaker 2: it all. Part of your line.

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Speaker 3: Yeah, I'll reshare it, and I really want to see

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Speaker 3: the photo, but I want to talk about her. How

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Speaker 3: did she end up doing a collaboration with you and

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Speaker 3: what did that mean for the brand?

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Speaker 4: So I really wanted to grow that brand really quickly

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Speaker 4: that well, you know, or any brand really.

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Speaker 3: I was buying that.

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Speaker 2: Yeah, oh my girlfriends every Christmas.

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Speaker 4: An influencer marketing, whether that be with you know, a

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Speaker 4: micro influencer like a local mom, through to a major celebrity,

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Speaker 4: isn't it is a way that I have scaled brands, right,

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Speaker 4: and I see it in my day job and things

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Speaker 4: like that as well.

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Speaker 2: So I was just looking for.

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Speaker 4: Someone with cool style that I felt represented an age group, like,

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Speaker 4: you know, the customer that I wanted to target.

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Speaker 2: That I thought, well, you know, she was cool before

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Speaker 2: she got the stylist that.

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Speaker 4: That I thought would resonate and also wasn't too expensive, right,

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Speaker 4: So I wasn't going to go to Kylie Jenner at

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Speaker 4: the time because she's already you know, so given a

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Speaker 4: certain budget, she was the right person for us to do,

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Speaker 4: you know, a collaboration with that's even now within the roundhouse,

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Speaker 4: right we you know, I'm sure maybe we should be doing,

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Speaker 4: you know, buying archives out of like Andy Warhol's.

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Speaker 2: Kind of work or whatever.

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Speaker 1: Whatever.

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Speaker 2: No, but whatever it is, we do whatever is within budget.

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Speaker 4: Right, we have a vision for product if I can't

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Speaker 4: create it myself with my own two hands, and we

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Speaker 4: have to collaborate with someone, and who that person is, yes,

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Speaker 4: you know we might have a we want it to

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Speaker 4: look like David Hockney, but Damon Downey, no offense to

400
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Speaker 4: dame one. Like local art is where we're going to go.

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Speaker 3: Right, So you know, it's a functioniful, but it's a

402
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Speaker 3: function of.

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Speaker 4: It's a function of budget, and we can what we

404
00:18:49,920 --> 00:18:52,960
Speaker 4: should do. Yeah, So that just happened to be right place,

405
00:18:53,080 --> 00:18:55,480
Speaker 4: right time for me. Before that, we had actually worked

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Speaker 4: with Laura Worthington, and so that created a halo effect

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00:18:58,440 --> 00:19:01,800
Speaker 4: and for me it legitimized the brand because I constantly feel,

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Speaker 4: as you can sort of see, like I shouldn't be

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Speaker 4: a brand owner, like this is not my you know, wheelhouse.

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00:19:07,760 --> 00:19:09,280
Speaker 4: I never want to be the face of a brand

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Speaker 4: or anything like that. And so leaning on other people

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Speaker 4: and putting a narrative around that sort of helped us

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Speaker 4: create those you know, those brands.

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Speaker 3: Yeah, and what did that teach you, I guess about

415
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Speaker 3: the power of influence because you touched on before that

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Speaker 3: You're like, oh, I'm not so sure about like UGC,

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Speaker 3: so you're in this space, but like UGC is different,

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Speaker 3: but there's like lots of it's influence, right, Like one

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Speaker 3: of your GC.

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Speaker 2: Is content creation.

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Speaker 4: Ye, someone with a profile is influence, yes, right, So

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Speaker 4: a UGC creator doesn't have to.

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Speaker 2: Follow an influencer.

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Speaker 3: No, it's different things.

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Speaker 4: They may graduate, who knows, they could graduate.

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Speaker 3: Okay, okay if.

427
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Speaker 2: They want to.

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Speaker 4: Maybe they just enjoy making content, which is lovely, thank

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Speaker 4: you very much for making all the content. So you know,

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Speaker 4: as digital first, a digital first brand creator, right, like

431
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Speaker 4: I think obviously loves doors, but my first thing will

432
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Speaker 4: be like, what's.

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Speaker 2: The website look going to look like? What does you know?

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00:20:05,160 --> 00:20:07,480
Speaker 4: What are the digital touch points of the brand look like?

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00:20:07,600 --> 00:20:10,200
Speaker 4: And so and as a result, okay, you create that

436
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Speaker 4: stuff and how do you drive traffic to it? So

437
00:20:12,320 --> 00:20:14,240
Speaker 4: you know, I'm sure again if you're on this side

438
00:20:14,280 --> 00:20:16,800
Speaker 4: of TikTok or Instagram or you see, the big sort

439
00:20:16,840 --> 00:20:19,840
Speaker 4: of digital agency is hammering you with how to run

440
00:20:19,880 --> 00:20:22,840
Speaker 4: a meta strategy or a Google strategy or whatever. It is,

441
00:20:24,119 --> 00:20:27,000
Speaker 4: but working with people to drive traffic to your site

442
00:20:27,160 --> 00:20:29,560
Speaker 4: is like the ultimate right. That is like digital world

443
00:20:29,600 --> 00:20:33,919
Speaker 4: of mouth. So therefore, working with influencers has always been

444
00:20:33,960 --> 00:20:37,920
Speaker 4: a big part of how I've seen you drive traffic

445
00:20:38,040 --> 00:20:40,879
Speaker 4: but also create brand, because if you work with the

446
00:20:41,000 --> 00:20:44,680
Speaker 4: right influencers that represent your brand, then you're kind of

447
00:20:44,800 --> 00:20:46,880
Speaker 4: killing two birds with one stone, right, So you get

448
00:20:46,920 --> 00:20:49,480
Speaker 4: the face, you get that contextual sort of imagery, but

449
00:20:49,560 --> 00:20:51,080
Speaker 4: then you also get the.

450
00:20:51,680 --> 00:20:53,200
Speaker 2: Traffic and eyeboss to your site.

451
00:20:53,320 --> 00:20:57,240
Speaker 3: Yeah, and you've built two very iconic, very influential and

452
00:20:57,440 --> 00:21:02,159
Speaker 3: very successful brands. Talk to me about what lessons you

453
00:21:02,280 --> 00:21:05,639
Speaker 3: took from the Daily edited into going or I'm going

454
00:21:05,680 --> 00:21:07,320
Speaker 3: to launch in the round house.

455
00:21:07,920 --> 00:21:08,120
Speaker 2: Lets.

456
00:21:08,200 --> 00:21:10,479
Speaker 3: I feel like you would have had some good, gritty

457
00:21:10,600 --> 00:21:11,879
Speaker 3: lessons some things.

458
00:21:11,960 --> 00:21:14,919
Speaker 4: Okay, So what was amazing about the Daily was all

459
00:21:15,000 --> 00:21:18,320
Speaker 4: the personalization and all of the ability for the customer

460
00:21:18,359 --> 00:21:20,280
Speaker 4: to sort of make their own mark on the product, right,

461
00:21:20,840 --> 00:21:23,399
Speaker 4: But that was always a huge taxing part of the business.

462
00:21:23,680 --> 00:21:25,880
Speaker 2: So you couldn't open a store a lot of work.

463
00:21:25,760 --> 00:21:28,879
Speaker 4: Without Like a store wouldn't open its doors unless there

464
00:21:28,960 --> 00:21:32,000
Speaker 4: was someone also there to also monogram the product. So

465
00:21:32,240 --> 00:21:34,080
Speaker 4: it became a very kind of taxing thing and on

466
00:21:34,119 --> 00:21:36,639
Speaker 4: one of the things, and so that was one thing

467
00:21:37,080 --> 00:21:38,919
Speaker 4: that I didn't want to take into another business.

468
00:21:39,560 --> 00:21:41,800
Speaker 3: We aren't personalizing any of this. You're all getting the

469
00:21:41,840 --> 00:21:42,439
Speaker 3: same plates.

470
00:21:42,720 --> 00:21:47,280
Speaker 4: However, however, an explosive part of our business is the

471
00:21:47,359 --> 00:21:48,159
Speaker 4: custom offering.

472
00:21:48,320 --> 00:21:50,800
Speaker 3: It would be you should not be surprised.

473
00:21:50,920 --> 00:21:52,960
Speaker 2: We love seeing our names on things.

474
00:21:53,080 --> 00:21:55,440
Speaker 4: So it's not even that it's like for weddings and

475
00:21:55,560 --> 00:21:59,000
Speaker 4: things like. You know, so obviously wedding content.

476
00:21:59,440 --> 00:22:02,679
Speaker 3: Fancies, it's like, stop it. So I wish I had

477
00:22:02,760 --> 00:22:04,399
Speaker 3: known that was an option when I got married.

478
00:22:04,520 --> 00:22:06,399
Speaker 4: And it's pretty affordable, like in the scheme of a

479
00:22:06,960 --> 00:22:09,119
Speaker 4: scheme of wedding budget, which you know, I know, I

480
00:22:09,160 --> 00:22:11,239
Speaker 4: don't want to talk about wedding budgets, but we all

481
00:22:11,480 --> 00:22:14,320
Speaker 4: if you listen to that stream podcast.

482
00:22:14,240 --> 00:22:18,480
Speaker 2: On wedding budgets and it's whatever makes sense to you. Yeah,

483
00:22:18,520 --> 00:22:18,880
Speaker 2: of course.

484
00:22:19,320 --> 00:22:23,960
Speaker 4: So that's actually weirdly not weirdly. When it started happening,

485
00:22:24,040 --> 00:22:25,359
Speaker 4: I was, oh, God, there's no.

486
00:22:26,960 --> 00:22:27,360
Speaker 2: Surprise.

487
00:22:27,600 --> 00:22:29,040
Speaker 4: But we wanted to do it because I want to

488
00:22:30,359 --> 00:22:34,560
Speaker 4: it's that invigoration delight customers. So we can actually do

489
00:22:34,640 --> 00:22:37,520
Speaker 4: a custom set of ten plates for like three hundred

490
00:22:37,520 --> 00:22:40,200
Speaker 4: and fifty dollars, which is like pretty much unheard of globally.

491
00:22:40,480 --> 00:22:43,120
Speaker 4: Really absolutely, So you can have like a kid's drawing

492
00:22:43,119 --> 00:22:44,800
Speaker 4: foot on it, you can have like your family crest.

493
00:22:44,880 --> 00:22:47,240
Speaker 4: You can have And then now because I was like,

494
00:22:47,280 --> 00:22:48,800
Speaker 4: oh no, I'm just going to leave it like pretty

495
00:22:48,840 --> 00:22:50,760
Speaker 4: loosey goose. You don't want to like promote it too much.

496
00:22:50,760 --> 00:22:51,760
Speaker 2: It's going to be there for the.

497
00:22:51,840 --> 00:22:56,040
Speaker 4: Real die hard customers want it. And now it's like no,

498
00:22:56,119 --> 00:22:57,880
Speaker 4: now we're going to have these drop downs on the site.

499
00:22:57,960 --> 00:23:00,240
Speaker 4: This is going to be a template for this. I

500
00:23:00,440 --> 00:23:02,600
Speaker 4: was just like, okay, so we're going down that road again. Sorry,

501
00:23:02,840 --> 00:23:03,760
Speaker 4: that was a lesson that.

502
00:23:03,840 --> 00:23:07,240
Speaker 3: Think I've read this book before, so I didn't.

503
00:23:07,000 --> 00:23:09,359
Speaker 4: Initially want to take and look, it's not our whole business,

504
00:23:09,400 --> 00:23:11,320
Speaker 4: whereas the Daily editor it was, you know, the e

505
00:23:11,560 --> 00:23:15,680
Speaker 4: majority of the business. The other aspect was we had

506
00:23:16,000 --> 00:23:18,320
Speaker 4: so much money tied up in inventry in the Daily

507
00:23:18,520 --> 00:23:20,560
Speaker 4: because the range was so big in a sense that

508
00:23:20,880 --> 00:23:22,719
Speaker 4: I would come up with something and we would make

509
00:23:22,760 --> 00:23:24,920
Speaker 4: it because it was like cool, yes, yes, sounds good,

510
00:23:25,359 --> 00:23:28,040
Speaker 4: and so the range phone it was great, you know,

511
00:23:28,480 --> 00:23:30,200
Speaker 4: And now I have to be quite a bit more disciplined.

512
00:23:30,320 --> 00:23:32,560
Speaker 4: You know, went from an air podcase through to check

513
00:23:32,560 --> 00:23:34,200
Speaker 4: in the luggage, right, So we were doing the full

514
00:23:34,280 --> 00:23:38,160
Speaker 4: and now you see businesses operating across that spectrum separate ones,

515
00:23:38,520 --> 00:23:39,000
Speaker 4: but we were.

516
00:23:38,920 --> 00:23:41,240
Speaker 2: Doing the whole thing. And I was like.

517
00:23:42,800 --> 00:23:44,440
Speaker 4: In the roundhouse, and I've got a co founder and

518
00:23:44,440 --> 00:23:47,040
Speaker 4: in the roundhouse as well, she will say things, and

519
00:23:47,080 --> 00:23:49,520
Speaker 4: I go, does this relate to us being the number

520
00:23:49,600 --> 00:23:52,800
Speaker 4: one table scaping brand for the gen zen millennial market?

521
00:23:52,920 --> 00:23:55,159
Speaker 4: So if it's a tea towel, unfortunately we're not doing it,

522
00:23:55,480 --> 00:23:57,800
Speaker 4: even though Lee Campbell is like, do te towels and

523
00:23:57,880 --> 00:23:59,440
Speaker 4: people say this to us. I have to just be

524
00:23:59,520 --> 00:24:04,240
Speaker 4: disciplined because if it doesn't go on the table, forget

525
00:24:04,320 --> 00:24:05,440
Speaker 4: about it, because.

526
00:24:05,800 --> 00:24:07,680
Speaker 3: You know it's in the kitchen, but we're not in kitchen.

527
00:24:08,880 --> 00:24:10,800
Speaker 2: Is a piece of string you could?

528
00:24:11,000 --> 00:24:13,879
Speaker 4: You could do these things and so as a result,

529
00:24:13,920 --> 00:24:15,840
Speaker 4: our inventry is a lot more tight. So then the

530
00:24:15,880 --> 00:24:17,840
Speaker 4: business is a bit more cash efficient.

531
00:24:17,520 --> 00:24:19,960
Speaker 2: Than the previous. We love to see it so that

532
00:24:20,240 --> 00:24:23,000
Speaker 2: they're probably one and a half, like one and a

533
00:24:23,040 --> 00:24:25,480
Speaker 2: half lessons, and I take.

534
00:24:25,359 --> 00:24:28,600
Speaker 3: Care were there other things that you did deliberately different

535
00:24:28,760 --> 00:24:29,760
Speaker 3: with in the round house?

536
00:24:30,480 --> 00:24:32,000
Speaker 4: That was what I was trying to do was a

537
00:24:32,080 --> 00:24:35,600
Speaker 4: lighter touch business, you know, so that, for example, we'd

538
00:24:35,640 --> 00:24:38,040
Speaker 4: never hold I'd never really wholesale before, so when people

539
00:24:38,080 --> 00:24:40,760
Speaker 4: talk to me about wholesale, I'm like as green as

540
00:24:40,880 --> 00:24:43,639
Speaker 4: the next person. And I was like, wouldn't that be

541
00:24:43,720 --> 00:24:48,640
Speaker 4: amazing to create a wholesale business where we can sort

542
00:24:48,680 --> 00:24:50,560
Speaker 4: of just sell and it's not our problem anymore? But

543
00:24:50,760 --> 00:24:52,639
Speaker 4: I actually am not wired that way. I'm very d

544
00:24:52,760 --> 00:24:56,240
Speaker 4: T C vibes. So even though we retail with David Jones,

545
00:24:56,240 --> 00:24:58,400
Speaker 4: I'll still go into stores and then the David Djroones

546
00:24:58,400 --> 00:25:00,879
Speaker 4: stuff like who is she? Like, I'm like tidying up

547
00:25:00,920 --> 00:25:05,439
Speaker 4: the v Yeah, that's her job, Yeah, making videos of things.

548
00:25:05,520 --> 00:25:06,160
Speaker 2: It's like cute.

549
00:25:06,240 --> 00:25:11,280
Speaker 4: Yeah, so yeah, it's hard to take. It's not like

550
00:25:11,280 --> 00:25:13,560
Speaker 4: I'm saying I'm like living the same journey again in

551
00:25:13,680 --> 00:25:14,560
Speaker 4: a different vertical.

552
00:25:14,640 --> 00:25:15,480
Speaker 2: But yet I love it.

553
00:25:16,119 --> 00:25:19,680
Speaker 3: I feel like in the round house is like the

554
00:25:19,800 --> 00:25:22,520
Speaker 3: table scape, but it's a bit like fashion, right, Like

555
00:25:23,000 --> 00:25:26,840
Speaker 3: you've you treat dinnerware like it is fashion, and there

556
00:25:26,880 --> 00:25:29,359
Speaker 3: are trends. It's like me gifting all of my older

557
00:25:29,400 --> 00:25:31,000
Speaker 3: stuff to my sister so I can have a new

558
00:25:31,040 --> 00:25:33,639
Speaker 3: table escape, Like, don't tell her it's the older stuff

559
00:25:33,640 --> 00:25:36,320
Speaker 3: and I just replaced it. But like you do seasonal

560
00:25:36,359 --> 00:25:38,400
Speaker 3: drops and you've got limited runs in you I feel

561
00:25:38,400 --> 00:25:40,960
Speaker 3: like you've created this like level of exclusivity at the

562
00:25:41,000 --> 00:25:44,240
Speaker 3: same time as it being completely accessible. Why do you

563
00:25:44,320 --> 00:25:47,040
Speaker 3: think that strategy works so well with the audience that

564
00:25:47,160 --> 00:25:47,440
Speaker 3: you have?

565
00:25:47,760 --> 00:25:50,439
Speaker 4: Well, I think, okay, so you can't sell something unless

566
00:25:50,480 --> 00:25:53,000
Speaker 4: it's like authentic to you, right, I would find it

567
00:25:53,320 --> 00:25:55,200
Speaker 4: so boring. And I don't know how some of the

568
00:25:55,359 --> 00:25:58,920
Speaker 4: incumbent older brands do this. If I had to create

569
00:25:58,960 --> 00:26:02,159
Speaker 4: content around the same product year after year, boring, I

570
00:26:02,280 --> 00:26:03,280
Speaker 4: just don't know how they do it.

571
00:26:03,400 --> 00:26:05,359
Speaker 2: Like, so when you look at some of the you know,

572
00:26:05,480 --> 00:26:09,600
Speaker 2: brands that we would aspire to be okay, so sorry,

573
00:26:09,680 --> 00:26:13,600
Speaker 2: brands like Wedgewood or Royal outBut also and they've been

574
00:26:13,640 --> 00:26:15,879
Speaker 2: around for hundreds of years, right, and you're like, well,

575
00:26:15,920 --> 00:26:19,360
Speaker 2: that's incredible because to have a brand stand that level.

576
00:26:19,160 --> 00:26:21,879
Speaker 3: Of that test of time is like so incredible. I

577
00:26:21,960 --> 00:26:24,399
Speaker 3: did inherit some Wedgwood teacups.

578
00:26:24,720 --> 00:26:28,639
Speaker 4: Sure, and they're probably And you're like, but how do

579
00:26:28,720 --> 00:26:31,520
Speaker 4: they market that? You know, like you're so part of

580
00:26:31,720 --> 00:26:35,639
Speaker 4: the product cycle at in the roundhouse. Is because I

581
00:26:35,920 --> 00:26:38,520
Speaker 4: simply do not want to be using the same stuff.

582
00:26:39,200 --> 00:26:41,720
Speaker 3: But I love that and I feel like you're an

583
00:26:41,840 --> 00:26:42,680
Speaker 3: entertainer as well.

584
00:26:43,560 --> 00:26:45,840
Speaker 2: Okay, that's the narrative that I don't like that the brands.

585
00:26:45,880 --> 00:26:47,040
Speaker 2: Don't let me tell you.

586
00:26:47,119 --> 00:26:49,879
Speaker 3: That because I like small, intimate gatherings that have a

587
00:26:49,960 --> 00:26:53,160
Speaker 3: cute table scape, like to be honest for people maximum

588
00:26:53,240 --> 00:26:53,960
Speaker 3: otherwise I'm over.

589
00:26:53,920 --> 00:26:55,800
Speaker 2: Hundred the same. I would never an esthetic.

590
00:26:55,880 --> 00:26:59,000
Speaker 4: I would never have that many friends over that's crazy.

591
00:26:59,160 --> 00:27:01,320
Speaker 2: But the intent you are so me.

592
00:27:01,560 --> 00:27:02,920
Speaker 3: I'm like, I love the idea.

593
00:27:03,040 --> 00:27:05,400
Speaker 4: In theory, the intention of the brand was to elevate,

594
00:27:05,800 --> 00:27:08,920
Speaker 4: like my inability to cook. So if you put like

595
00:27:09,040 --> 00:27:12,480
Speaker 4: a piece of toast and your fried egg onto a

596
00:27:12,560 --> 00:27:15,160
Speaker 4: really nice plate, all of a sudden we're at the Ritz.

597
00:27:16,080 --> 00:27:21,400
Speaker 3: Yes, elevate you know, past look homte.

598
00:27:21,480 --> 00:27:21,680
Speaker 5: Yeah.

599
00:27:22,000 --> 00:27:24,200
Speaker 4: It was to elevate their every dining experience. But the

600
00:27:24,400 --> 00:27:27,399
Speaker 4: media I have put this sort of host she's a

601
00:27:27,440 --> 00:27:28,399
Speaker 4: hostess spin on it.

602
00:27:29,000 --> 00:27:29,320
Speaker 2: I don't know.

603
00:27:29,400 --> 00:27:31,320
Speaker 4: I keep saying, I'm like, that's not me, and I'm like,

604
00:27:31,400 --> 00:27:33,640
Speaker 4: you know, and there was all these photos of me going,

605
00:27:34,000 --> 00:27:35,639
Speaker 4: you know, like this table scape, and I'm like, but

606
00:27:35,760 --> 00:27:38,920
Speaker 4: that's not I've done that because hard to you, are.

607
00:27:38,840 --> 00:27:40,679
Speaker 2: You like, that's not who I am. It's like who

608
00:27:40,720 --> 00:27:40,959
Speaker 2: I am.

609
00:27:41,119 --> 00:27:43,600
Speaker 3: I love an everyday experience, and I want you to

610
00:27:43,640 --> 00:27:44,880
Speaker 3: love an everyday experience.

611
00:27:45,080 --> 00:27:47,840
Speaker 2: But you guys aren't coming over for dinner. I'll do

612
00:27:47,920 --> 00:27:48,719
Speaker 2: it for content.

613
00:27:49,560 --> 00:27:49,920
Speaker 1: Do you know what?

614
00:27:50,280 --> 00:27:52,920
Speaker 3: Absolutely fair? I feel like I get so exhausted with

615
00:27:53,080 --> 00:27:56,159
Speaker 3: large groups of people, and I just like having like

616
00:27:56,240 --> 00:27:58,320
Speaker 3: my sister over for dinner, or I like having a

617
00:27:58,400 --> 00:28:02,679
Speaker 3: girlfriend over for dinner and making it a really enjoyable experience.

618
00:28:02,840 --> 00:28:05,120
Speaker 2: Like that's just who I am and how it works.

619
00:28:05,240 --> 00:28:06,840
Speaker 4: Or I would be like we can have pres and

620
00:28:06,880 --> 00:28:09,320
Speaker 4: then we'll go out, because also like the idea of

621
00:28:09,560 --> 00:28:13,560
Speaker 4: cooking that volume of food is also you know something

622
00:28:13,560 --> 00:28:15,000
Speaker 4: that I'm absolutely fair?

623
00:28:15,560 --> 00:28:18,600
Speaker 3: All Right, She's built not just one, but two brands

624
00:28:18,880 --> 00:28:21,600
Speaker 3: people are absolutely obsessed with. But how do you actually

625
00:28:21,680 --> 00:28:25,160
Speaker 3: scale a business without losing your mind? After the break,

626
00:28:25,200 --> 00:28:29,040
Speaker 3: we're going to get into the juicy stuff growth, her influencers, strategy,

627
00:28:29,240 --> 00:28:32,800
Speaker 3: and Alisa's tips for nailing e commerce. Guys don't go anywhere,

628
00:28:36,920 --> 00:28:38,760
Speaker 3: all right, at least we are back. I'm very excited

629
00:28:38,760 --> 00:28:40,840
Speaker 3: about this. I feel like this is honestly one of

630
00:28:40,920 --> 00:28:43,800
Speaker 3: my favorite interviews. Like I'm just really resonating with how

631
00:28:44,480 --> 00:28:46,680
Speaker 3: organic and authentic you are being. And I just know

632
00:28:46,760 --> 00:28:48,400
Speaker 3: that people are going to listen to this and be like, oh,

633
00:28:48,600 --> 00:28:49,680
Speaker 3: she's an icon.

634
00:28:50,240 --> 00:28:55,200
Speaker 2: But stop being so nice. I'm so sorry, but like,

635
00:28:55,480 --> 00:28:56,800
Speaker 2: is this awkward? Ok at you?

636
00:28:56,880 --> 00:29:00,040
Speaker 3: Now, that's okay, you can look over there, but I

637
00:29:00,040 --> 00:29:02,960
Speaker 3: would say that, like you, let's be honest, I'll bring

638
00:29:03,000 --> 00:29:03,239
Speaker 3: it down.

639
00:29:03,280 --> 00:29:03,720
Speaker 2: Does that help?

640
00:29:03,960 --> 00:29:04,120
Speaker 1: Yeah?

641
00:29:04,200 --> 00:29:05,680
Speaker 2: Dial it back, dial it back? Please?

642
00:29:05,960 --> 00:29:06,440
Speaker 3: You're okay?

643
00:29:06,520 --> 00:29:07,160
Speaker 2: At e commerce?

644
00:29:08,440 --> 00:29:09,280
Speaker 3: You're okay?

645
00:29:09,320 --> 00:29:11,360
Speaker 2: Because I feel like we're in a new era as well,

646
00:29:11,720 --> 00:29:18,560
Speaker 2: so really yeah, yeah, no, but let's like, she's pretty

647
00:29:18,560 --> 00:29:19,320
Speaker 2: good at e commerce.

648
00:29:19,320 --> 00:29:21,640
Speaker 3: I saw right at it. And there are probably a

649
00:29:21,680 --> 00:29:23,719
Speaker 3: few people out there who are dreaming of having an

650
00:29:23,760 --> 00:29:27,920
Speaker 3: e commerce startup. What advice would you give people who

651
00:29:27,960 --> 00:29:29,040
Speaker 3: are about to dive in?

652
00:29:29,280 --> 00:29:31,160
Speaker 2: And is there anything that you're like? I wish I

653
00:29:31,240 --> 00:29:32,360
Speaker 2: knew that at the start.

654
00:29:32,360 --> 00:29:34,760
Speaker 4: Again, you know how we talked about supply chain earlier

655
00:29:34,960 --> 00:29:37,320
Speaker 4: and how I think there are no barriers I think

656
00:29:37,720 --> 00:29:41,440
Speaker 4: doing things. It's very there is no barrier to e

657
00:29:41,520 --> 00:29:44,440
Speaker 4: commerce either, and anything that you do you can delete

658
00:29:44,760 --> 00:29:48,880
Speaker 4: and start again also with actually very little cost. So

659
00:29:49,720 --> 00:29:52,960
Speaker 4: in the olden days, let's go on twenty fifteen or

660
00:29:55,000 --> 00:29:58,320
Speaker 4: anything pre covid feels was forever. Yeah, pret quite, let's

661
00:29:58,360 --> 00:30:00,520
Speaker 4: call it so before I guess the advent of Shopify

662
00:30:00,640 --> 00:30:03,800
Speaker 4: sort of being the go to platform. You know, we

663
00:30:04,000 --> 00:30:08,240
Speaker 4: used to build on other platforms like Magento or Salesforce

664
00:30:08,320 --> 00:30:11,120
Speaker 4: or whatever. They're quite heavy platforms. So if you were

665
00:30:11,440 --> 00:30:14,080
Speaker 4: creating a home page or a product page or any

666
00:30:14,120 --> 00:30:17,680
Speaker 4: kind of functionality was like in the olden days, hard coded,

667
00:30:18,040 --> 00:30:20,920
Speaker 4: whereas now there's apps, and you know, like it is

668
00:30:21,120 --> 00:30:24,160
Speaker 4: so easy, like I make my own website changes, like

669
00:30:24,400 --> 00:30:28,000
Speaker 4: who am I? Because it's so easy. It's almost slower,

670
00:30:28,200 --> 00:30:29,240
Speaker 4: just cheap, so I do that.

671
00:30:29,520 --> 00:30:32,520
Speaker 2: It's just it's just a slower process to ask someone

672
00:30:32,600 --> 00:30:33,280
Speaker 2: to do it for you.

673
00:30:33,440 --> 00:30:35,920
Speaker 4: Right, And now obviously you've got I haven't even laid

674
00:30:36,000 --> 00:30:39,720
Speaker 4: in the chat around AI and even just leveraging chat

675
00:30:39,760 --> 00:30:42,160
Speaker 4: GPT to tell you how to do things, so it's

676
00:30:42,240 --> 00:30:46,000
Speaker 4: not what is the tip? The tip is just don't

677
00:30:46,040 --> 00:30:48,120
Speaker 4: overthink it because it is so easy. What does it

678
00:30:48,200 --> 00:30:50,680
Speaker 4: cost for like a I'm not sponsored by Shopify at.

679
00:30:50,640 --> 00:30:52,680
Speaker 3: All, but like honestly they should.

680
00:30:53,240 --> 00:30:55,280
Speaker 4: It's like one hundred dollars a month or something. Just

681
00:30:55,400 --> 00:30:57,640
Speaker 4: download it, puts put a theme on it and then

682
00:30:58,000 --> 00:30:59,720
Speaker 4: once you get going and you want to have something

683
00:30:59,760 --> 00:31:02,240
Speaker 4: does find and you want to spend that time, you know,

684
00:31:02,360 --> 00:31:04,920
Speaker 4: paying someone else to sort of brand create and whatever.

685
00:31:05,040 --> 00:31:05,520
Speaker 2: Then cool.

686
00:31:05,800 --> 00:31:08,280
Speaker 3: And I feel like back when you did the Daily edited,

687
00:31:08,360 --> 00:31:10,040
Speaker 3: like I was kind of starting my business at the

688
00:31:10,120 --> 00:31:13,520
Speaker 3: same time, and websites were really hard.

689
00:31:13,960 --> 00:31:15,160
Speaker 2: Yeah, they weren't easier.

690
00:31:15,240 --> 00:31:18,960
Speaker 3: Yes, now it's like whatever, Like I'm on Squarespace and

691
00:31:19,040 --> 00:31:21,600
Speaker 3: I swear I could like build it myself.

692
00:31:21,360 --> 00:31:22,200
Speaker 2: And like what's meant?

693
00:31:22,920 --> 00:31:25,880
Speaker 3: Yeah, absolutely, but like it's so much.

694
00:31:25,920 --> 00:31:28,320
Speaker 2: Easier these days than what it used to.

695
00:31:28,400 --> 00:31:31,320
Speaker 4: Like, you know, so therefore everyone is when you say, oh,

696
00:31:31,480 --> 00:31:33,920
Speaker 4: like an e commerce I'm like, what even is that

697
00:31:34,120 --> 00:31:35,760
Speaker 4: these days? That's why when I say I think we're

698
00:31:35,760 --> 00:31:37,160
Speaker 4: in a new anymore.

699
00:31:38,320 --> 00:31:38,640
Speaker 1: It is.

700
00:31:38,720 --> 00:31:41,440
Speaker 4: I'm sure you know, as a business scales, there is

701
00:31:41,520 --> 00:31:44,040
Speaker 4: complexity to it, but we're talking about getting out of

702
00:31:44,080 --> 00:31:46,560
Speaker 4: the door, right, so I think from it, let's just

703
00:31:46,720 --> 00:31:49,320
Speaker 4: get the thing going. It is everyone's on the same

704
00:31:49,400 --> 00:31:50,440
Speaker 4: playing field these days.

705
00:31:51,000 --> 00:31:54,480
Speaker 2: So yeah, can I ask a spicy question? Thank you?

706
00:31:54,800 --> 00:31:58,920
Speaker 3: Spicy like it, let's go. I see business partners. Yeah,

707
00:31:59,000 --> 00:32:02,040
Speaker 3: you've had business partners the broad benches. Do you have

708
00:32:02,360 --> 00:32:04,320
Speaker 3: any advice on starting a business.

709
00:32:04,320 --> 00:32:06,040
Speaker 2: Oh my god, I I do. I do it, And

710
00:32:06,120 --> 00:32:07,720
Speaker 2: it's not that spicy, Like I'm more I'm.

711
00:32:07,600 --> 00:32:10,680
Speaker 3: Very asking people about business partners I know they don't

712
00:32:10,720 --> 00:32:13,120
Speaker 3: have anymore, is like asking me about my ex business

713
00:32:13,200 --> 00:32:15,840
Speaker 3: partners and I'm like, so, I'm actually really busy.

714
00:32:15,880 --> 00:32:18,160
Speaker 2: I've got to go. No, it's totally fine.

715
00:32:18,160 --> 00:32:19,800
Speaker 4: I think part of it is, you know, with the

716
00:32:19,880 --> 00:32:23,040
Speaker 4: daily edited as you could sort of see we didn't

717
00:32:23,080 --> 00:32:25,080
Speaker 4: have a not like a vision for it, but we

718
00:32:25,120 --> 00:32:26,720
Speaker 4: didn't know where it was going to go. That that

719
00:32:26,840 --> 00:32:29,600
Speaker 4: business started as like two young lawyers, like doing stuff

720
00:32:29,600 --> 00:32:32,840
Speaker 4: on the make for money, like for Chanelle handbags. That

721
00:32:32,960 --> 00:32:36,760
Speaker 4: was the There was no like intent around what the

722
00:32:37,080 --> 00:32:38,160
Speaker 4: end game was going to be.

723
00:32:38,240 --> 00:32:39,880
Speaker 2: And then we weren't on the same page as to

724
00:32:40,080 --> 00:32:41,080
Speaker 2: what the end game.

725
00:32:41,200 --> 00:32:44,600
Speaker 4: Able to buy some backs, yeah I got some Chanel backs,

726
00:32:44,880 --> 00:32:48,040
Speaker 4: but yeah, the ultimate end game what that was? And

727
00:32:48,240 --> 00:32:51,800
Speaker 4: so that was where you know, we parted ways because

728
00:32:51,840 --> 00:32:55,200
Speaker 4: I wanted to set myself up financially and sell out

729
00:32:55,200 --> 00:32:58,360
Speaker 4: of that business, whereas I, unbeknownst to me, my co founder,

730
00:32:58,480 --> 00:33:00,280
Speaker 4: wanted to have a business forever and I.

731
00:33:01,040 --> 00:33:02,600
Speaker 2: Hold on, that is not what I'm in here. Well,

732
00:33:02,640 --> 00:33:06,400
Speaker 2: that's interesting, isn't it. That's not going to be my journey.

733
00:33:06,600 --> 00:33:07,240
Speaker 2: That's interesting.

734
00:33:07,520 --> 00:33:09,920
Speaker 4: Whereas with in the Roundhouse, I learned that, like if

735
00:33:09,920 --> 00:33:12,360
Speaker 4: we're talking about lessons that I was like, this is

736
00:33:12,400 --> 00:33:15,000
Speaker 4: what we're doing. We're creating this brand in order to

737
00:33:15,160 --> 00:33:18,680
Speaker 4: better our lives, whether that be ripping cash out of it.

738
00:33:18,840 --> 00:33:21,640
Speaker 4: So Brooke, my co founder, can go on nice holidays

739
00:33:21,680 --> 00:33:24,480
Speaker 4: we do three children, or I can buy more stuff

740
00:33:24,680 --> 00:33:26,480
Speaker 4: or whatever it is going to live by the bad

741
00:33:26,560 --> 00:33:29,600
Speaker 4: dad is the Yeah, that's the kind of And I

742
00:33:29,800 --> 00:33:31,360
Speaker 4: check back in with her a lot because I have

743
00:33:31,440 --> 00:33:34,800
Speaker 4: this assumption that everyone's on the same page with me,

744
00:33:34,840 --> 00:33:38,080
Speaker 4: and I've been given this feedback in my actual you know,

745
00:33:38,120 --> 00:33:40,480
Speaker 4: because we talk about my professional career, like my day

746
00:33:40,560 --> 00:33:42,920
Speaker 4: job is that I have a lot going on in

747
00:33:42,960 --> 00:33:46,040
Speaker 4: my head and I assume or sometimes I don't take

748
00:33:46,160 --> 00:33:49,680
Speaker 4: people on the journey with me, not because of any

749
00:33:49,760 --> 00:33:52,040
Speaker 4: it's not an ill intent or anything. It's just that

750
00:33:52,760 --> 00:33:55,040
Speaker 4: I've got like I go at a different pace to

751
00:33:55,080 --> 00:33:55,720
Speaker 4: everybody else.

752
00:33:55,880 --> 00:33:58,680
Speaker 3: So I feel that and I have gotten that feedback before,

753
00:33:58,880 --> 00:34:03,760
Speaker 3: like I'm ten miles ahead of you, because I've been like, okay, cool,

754
00:34:03,840 --> 00:34:05,160
Speaker 3: so we'll do that and then we'll do this, and

755
00:34:05,200 --> 00:34:05,720
Speaker 3: we'll do that.

756
00:34:05,800 --> 00:34:07,800
Speaker 2: And then I've just said that the end goal and

757
00:34:07,880 --> 00:34:09,120
Speaker 2: I go, oh, at least we're going to do this,

758
00:34:09,239 --> 00:34:10,600
Speaker 2: and you go, no, we're not.

759
00:34:10,680 --> 00:34:12,640
Speaker 3: Where is this come from? And I'd be like, oh,

760
00:34:12,719 --> 00:34:14,439
Speaker 3: there was a whole plan. Yes, there was a whole plan,

761
00:34:14,560 --> 00:34:17,360
Speaker 3: and I've already thought about all of the pitfalls. I

762
00:34:17,520 --> 00:34:21,440
Speaker 3: find it so interesting because both of your businesses have

763
00:34:21,600 --> 00:34:25,160
Speaker 3: been stocked in David Jones, which is very cool. Have

764
00:34:25,280 --> 00:34:28,920
Speaker 3: you got any advice for brands that might be on

765
00:34:29,080 --> 00:34:32,120
Speaker 3: the cusp of potentially getting into a department store?

766
00:34:32,960 --> 00:34:36,719
Speaker 2: How did you do that? And is it what people

767
00:34:36,960 --> 00:34:37,400
Speaker 2: think it.

768
00:34:37,520 --> 00:34:38,120
Speaker 5: Is going to be?

769
00:34:39,200 --> 00:34:43,080
Speaker 4: So with the Daily Edited, I like pitched to them directly,

770
00:34:43,320 --> 00:34:45,560
Speaker 4: like I was told who the buyers were of that

771
00:34:45,680 --> 00:34:50,640
Speaker 4: category and I literally I literally just sent product to them.

772
00:34:50,680 --> 00:34:53,160
Speaker 4: And then one of the buyers came out and saw

773
00:34:53,280 --> 00:34:56,040
Speaker 4: me at our tiny office in Wallara and was like,

774
00:34:56,400 --> 00:34:59,240
Speaker 4: you know what, you can have a pop up lower

775
00:34:59,320 --> 00:35:01,439
Speaker 4: ground four neck next to the hosary for six weeks

776
00:35:01,480 --> 00:35:04,279
Speaker 4: and see how it goes, you know, Like he didn't

777
00:35:04,280 --> 00:35:06,080
Speaker 4: think it was going to go anywhere, but obviously it

778
00:35:06,160 --> 00:35:06,760
Speaker 4: went places.

779
00:35:06,880 --> 00:35:10,239
Speaker 2: So that that was like, do you like proving people wrong.

780
00:35:10,440 --> 00:35:12,400
Speaker 4: It wasn't that, like I was just really excited to

781
00:35:12,480 --> 00:35:14,400
Speaker 4: be like next to Hosiary on the lower ground and

782
00:35:14,480 --> 00:35:16,840
Speaker 4: we made lower ground floor a thing, you know, so

783
00:35:16,960 --> 00:35:20,200
Speaker 4: that there's no kind of magic around that. Obviously for

784
00:35:20,360 --> 00:35:22,680
Speaker 4: them it was like, we don't have anything in this category.

785
00:35:23,320 --> 00:35:25,719
Speaker 4: It's online only that there's no other it'll be exclusive

786
00:35:25,760 --> 00:35:28,239
Speaker 4: to us. That's that's, you know what it came down to.

787
00:35:28,400 --> 00:35:30,680
Speaker 4: Then it went obviously within the roundhouse. It came around

788
00:35:30,719 --> 00:35:32,920
Speaker 4: a lot quicker because they knew who I was. But

789
00:35:33,000 --> 00:35:36,160
Speaker 4: again it came down to they don't have anything else

790
00:35:36,239 --> 00:35:39,280
Speaker 4: in this category. Yes, they have stuff in this category.

791
00:35:39,440 --> 00:35:42,520
Speaker 4: It was price point and presentation in a certain way.

792
00:35:42,840 --> 00:35:44,440
Speaker 4: So I think, you know, the advice is if you

793
00:35:44,560 --> 00:35:46,839
Speaker 4: want to be in that world, then it's like why

794
00:35:46,920 --> 00:35:49,719
Speaker 4: would they move something off the shelf, like if you

795
00:35:49,800 --> 00:35:51,919
Speaker 4: walked over Jones. It's full right, they're doing their jobs.

796
00:35:51,960 --> 00:35:56,440
Speaker 4: It's merchandise. Every shelf is spoken for. Why would they

797
00:35:56,560 --> 00:35:57,719
Speaker 4: remove something.

798
00:35:57,560 --> 00:35:58,759
Speaker 2: To put your ground in there?

799
00:35:59,239 --> 00:36:01,440
Speaker 3: That's a good way thinking about it as well. It

800
00:36:01,600 --> 00:36:04,040
Speaker 3: kind of like puts you physically in the store to go, well,

801
00:36:04,360 --> 00:36:06,400
Speaker 3: why would you be there not? Why do you deserve

802
00:36:06,440 --> 00:36:08,960
Speaker 3: an additional shelf. Why would we remove something to add you?

803
00:36:09,560 --> 00:36:10,520
Speaker 1: Is that?

804
00:36:10,880 --> 00:36:13,720
Speaker 4: And is it all that it's cracked up to be? Again,

805
00:36:13,800 --> 00:36:16,239
Speaker 4: because I'm old school. If someone's like twenty two and

806
00:36:16,360 --> 00:36:18,799
Speaker 4: listening to this, they're like, what even is David Jones right?

807
00:36:18,880 --> 00:36:20,799
Speaker 4: And like that is something that I'm helping them within

808
00:36:20,920 --> 00:36:26,080
Speaker 4: my day job. But I love physical shopping, and I

809
00:36:26,160 --> 00:36:28,440
Speaker 4: do think young people do too, as a pastime to

810
00:36:28,680 --> 00:36:32,040
Speaker 4: meet your friends, you know, at the shops, but you know,

811
00:36:32,160 --> 00:36:33,960
Speaker 4: or they go to the intersection or whatever it is.

812
00:36:34,040 --> 00:36:36,560
Speaker 4: I know that there are more rat culture is not

813
00:36:36,719 --> 00:36:39,360
Speaker 4: a thing anymore, but you know, we grew up in

814
00:36:39,440 --> 00:36:43,840
Speaker 4: that era and I love I love shopping for leisure browsing.

815
00:36:43,920 --> 00:36:46,440
Speaker 4: You know that there's a TikTok sound. I just want to,

816
00:36:46,520 --> 00:36:48,919
Speaker 4: you know, on the weekends, put on an outfit, walk

817
00:36:49,000 --> 00:36:51,000
Speaker 4: around for a bit, Like that's what.

818
00:36:51,080 --> 00:36:51,640
Speaker 2: I like to do.

819
00:36:52,239 --> 00:36:54,080
Speaker 3: So therefore you like me and you like doing that

820
00:36:54,200 --> 00:36:56,680
Speaker 3: on your own, Like to me, that's not a group actypically.

821
00:36:56,640 --> 00:36:59,120
Speaker 2: Defends, So it's with So if it's someone like my

822
00:36:59,239 --> 00:37:00,479
Speaker 2: boyfriend is really good.

823
00:37:00,400 --> 00:37:01,320
Speaker 1: At that with me.

824
00:37:02,120 --> 00:37:05,080
Speaker 2: He's so good at it and he loves like walking

825
00:37:05,160 --> 00:37:06,680
Speaker 2: around and like looking at.

826
00:37:06,600 --> 00:37:09,880
Speaker 3: Me, my boyfriend or my husband would never Yeah, he's like,

827
00:37:10,000 --> 00:37:13,080
Speaker 3: so you go, like, I think I've waited this long

828
00:37:13,200 --> 00:37:15,360
Speaker 3: to be We've just said that I now get to

829
00:37:15,480 --> 00:37:17,640
Speaker 3: have someone who likes to walk around with me and

830
00:37:17,760 --> 00:37:18,799
Speaker 3: make comments about stuff.

831
00:37:18,800 --> 00:37:22,080
Speaker 4: So I really enjoy that globally. So that's why I'm like,

832
00:37:22,160 --> 00:37:23,840
Speaker 4: I want to be a part of that. So I

833
00:37:23,880 --> 00:37:27,040
Speaker 4: don't mind whatever the commercial not pitfalls are, but like

834
00:37:27,160 --> 00:37:30,200
Speaker 4: the lack of commercialness of it sometimes, and I think

835
00:37:30,200 --> 00:37:32,759
Speaker 4: that kind of says it all doesn't matter to me

836
00:37:33,360 --> 00:37:35,640
Speaker 4: because for me it's part of building brand.

837
00:37:35,960 --> 00:37:38,600
Speaker 2: Yeah, and it's bigger than people give it credit for.

838
00:37:38,880 --> 00:37:39,840
Speaker 2: Yes and no, Well, so.

839
00:37:40,120 --> 00:37:42,080
Speaker 4: Again we should talk to a twenty two year old

840
00:37:42,120 --> 00:37:44,759
Speaker 4: about this, But to hit Auston, you know, how I

841
00:37:45,360 --> 00:37:49,000
Speaker 4: justify it from a marketing perspective is that we hit

842
00:37:49,120 --> 00:37:52,360
Speaker 4: the girl moving out of home, you know, on TikTok

843
00:37:52,440 --> 00:37:55,960
Speaker 4: on Instagram. But the person who ultimately pays for the

844
00:37:56,040 --> 00:37:58,239
Speaker 4: purchase is going to be her mum, and her mum

845
00:37:59,280 --> 00:38:00,800
Speaker 4: believes in the brand because she's seen.

846
00:38:00,640 --> 00:38:04,000
Speaker 2: It at David Jones. It's a good point. So so

847
00:38:04,080 --> 00:38:05,840
Speaker 2: I'm like, that's how I justify it, whether or not

848
00:38:06,000 --> 00:38:09,640
Speaker 2: that's trackable and whatever if I told my mum, oh.

849
00:38:09,680 --> 00:38:11,600
Speaker 3: I've bought this new shirt, I've bought this new plate,

850
00:38:11,640 --> 00:38:14,080
Speaker 3: I've done anything. She goes, it was from David Joones.

851
00:38:14,120 --> 00:38:17,200
Speaker 3: She goes, oh, okay, yeah, it's a good brand, must

852
00:38:17,239 --> 00:38:17,520
Speaker 3: be good.

853
00:38:17,560 --> 00:38:19,000
Speaker 2: There it was David Joe.

854
00:38:19,120 --> 00:38:22,840
Speaker 3: Yes, you mentioned LTK before, which I feel like is

855
00:38:23,640 --> 00:38:27,640
Speaker 3: increasing in popularity at a crazy rate, right, But like

856
00:38:27,760 --> 00:38:31,239
Speaker 3: that's the founder you need to have on yes, in

857
00:38:31,400 --> 00:38:36,840
Speaker 3: contact off that list, but you are a brand founder

858
00:38:37,239 --> 00:38:38,520
Speaker 3: who still works in a brand.

859
00:38:38,920 --> 00:38:40,359
Speaker 2: But girl, you've got a day job as well.

860
00:38:40,800 --> 00:38:44,440
Speaker 3: While I talk about that, because they're massive and they,

861
00:38:44,560 --> 00:38:47,680
Speaker 3: I would say that I went to an LTK event

862
00:38:47,800 --> 00:38:49,440
Speaker 3: last year and I just remember.

863
00:38:49,239 --> 00:38:52,080
Speaker 4: Being like, which the one at BONDI It was the

864
00:38:52,680 --> 00:38:54,760
Speaker 4: luggage no for Marts and Spencer.

865
00:38:54,920 --> 00:38:57,560
Speaker 3: Yeah yeah, yeah, because I'm a marks and spencer, you

866
00:38:57,719 --> 00:39:00,239
Speaker 3: enough like esthetic, so that made sense and I like

867
00:39:00,400 --> 00:39:03,279
Speaker 3: had so much fun and I wasn't like prior to this,

868
00:39:03,440 --> 00:39:05,520
Speaker 3: wasn't using the platform properly, and it felt like that

869
00:39:05,680 --> 00:39:08,360
Speaker 3: really helped me. But I also was like, oh, this

870
00:39:08,560 --> 00:39:11,759
Speaker 3: is crazy, like how cool that smaller influencers can be

871
00:39:11,920 --> 00:39:16,160
Speaker 3: on this, So like this platform is incredible. But then

872
00:39:16,320 --> 00:39:19,680
Speaker 3: also you're a brand founder with a very successful business

873
00:39:19,760 --> 00:39:23,279
Speaker 3: that arguably doesn't need another full time job, but you've

874
00:39:23,320 --> 00:39:25,320
Speaker 3: got one. How did that role come up? And what

875
00:39:25,480 --> 00:39:27,840
Speaker 3: made you say yes to taking that on when arguably

876
00:39:27,880 --> 00:39:30,080
Speaker 3: you've already got a lot on your literal plate.

877
00:39:30,360 --> 00:39:34,040
Speaker 4: So I love content creation, I love influencer. I love

878
00:39:34,360 --> 00:39:36,520
Speaker 4: that whole world, right, and that's where I feel like

879
00:39:36,520 --> 00:39:40,520
Speaker 4: I have a lot of knowledge. Separate podcast will come

880
00:39:40,560 --> 00:39:43,719
Speaker 4: back after the daily edited. I actually because it was

881
00:39:43,800 --> 00:39:47,040
Speaker 4: COVID twenty twenty one or so, I was at a

882
00:39:47,080 --> 00:39:48,920
Speaker 4: bit of a like, oh what do I do kind

883
00:39:48,960 --> 00:39:54,120
Speaker 4: of next? And I had used LTK in the daily edit,

884
00:39:54,160 --> 00:39:56,160
Speaker 4: and I was like, Okay, this actually works in kind

885
00:39:56,160 --> 00:39:59,480
Speaker 4: of expanding businesses, especially into the US market where it's

886
00:39:59,520 --> 00:40:02,479
Speaker 4: a huge platform. So because I like kind of found

887
00:40:02,560 --> 00:40:07,640
Speaker 4: you know, it works, I like the concept. I enjoy

888
00:40:07,800 --> 00:40:11,360
Speaker 4: this space. It's almost not like work that job. So

889
00:40:11,400 --> 00:40:13,600
Speaker 4: I work for them, you know, generally three four days

890
00:40:13,600 --> 00:40:15,920
Speaker 4: a week, so it's not totally full time, but the

891
00:40:16,000 --> 00:40:17,799
Speaker 4: girls are like, but you're contactable all the time.

892
00:40:18,040 --> 00:40:20,960
Speaker 2: It's just talk about that. Yeah, I'm just passionate, all right.

893
00:40:21,040 --> 00:40:23,600
Speaker 4: Yeah, It's just the space that I enjoy. And so

894
00:40:23,719 --> 00:40:25,600
Speaker 4: then when I talk to other brands about it. It's

895
00:40:25,719 --> 00:40:27,879
Speaker 4: quite it is authentic, Like I wouldn't go and sell

896
00:40:27,920 --> 00:40:28,640
Speaker 4: it to any.

897
00:40:29,000 --> 00:40:31,680
Speaker 3: I literally don't need another job, but I'm so wildly

898
00:40:31,760 --> 00:40:32,480
Speaker 3: passionate about that.

899
00:40:32,560 --> 00:40:34,560
Speaker 2: I guess I'm here that too.

900
00:40:34,680 --> 00:40:37,479
Speaker 4: And also to be real, because we are being real

901
00:40:37,719 --> 00:40:42,280
Speaker 4: on this is like my cost of living has changed

902
00:40:42,280 --> 00:40:44,080
Speaker 4: a lot so when I was in my twenties and

903
00:40:44,400 --> 00:40:47,600
Speaker 4: had the Daily edited and then, and like I have

904
00:40:47,800 --> 00:40:51,759
Speaker 4: goals around where I want to be in life, I

905
00:40:51,880 --> 00:40:55,480
Speaker 4: kind of have to have multiple income streams. Unfortunately, you

906
00:40:55,560 --> 00:40:59,399
Speaker 4: know what we love a transparence. That's just how how

907
00:40:59,600 --> 00:41:02,160
Speaker 4: going need more money to live the life I want

908
00:41:02,400 --> 00:41:05,200
Speaker 4: because I don't want to be like without money or

909
00:41:05,560 --> 00:41:08,440
Speaker 4: as in make choices like oh if you do this,

910
00:41:08,560 --> 00:41:12,080
Speaker 4: you can't do that, and so that's why. So that

911
00:41:12,520 --> 00:41:14,399
Speaker 4: that keeps the coffee money coming in, as.

912
00:41:14,320 --> 00:41:16,080
Speaker 2: I call it, I love that for you.

913
00:41:16,480 --> 00:41:19,200
Speaker 3: Now. I've listened to a few other episodes or interviews

914
00:41:19,280 --> 00:41:23,000
Speaker 3: with you, and you have historically described your flexibility as

915
00:41:23,120 --> 00:41:27,600
Speaker 3: your like CEO superpower. What does that actually look like

916
00:41:27,719 --> 00:41:29,239
Speaker 3: in day to day life? This is more like a

917
00:41:29,760 --> 00:41:31,400
Speaker 3: tell me how that works, because I would love to

918
00:41:31,440 --> 00:41:32,000
Speaker 3: implement that.

919
00:41:33,160 --> 00:41:34,240
Speaker 2: Is there something to implement.

920
00:41:34,320 --> 00:41:37,000
Speaker 4: I think so people have said my ability to contents,

921
00:41:37,040 --> 00:41:40,560
Speaker 4: which is like really crazy, Like you know, so someone

922
00:41:40,600 --> 00:41:42,879
Speaker 4: will talk to me, we'll talk now we're talking about

923
00:41:43,080 --> 00:41:44,920
Speaker 4: you know, in the roundhouse. If you needed me to

924
00:41:44,960 --> 00:41:47,480
Speaker 4: go and pitch LTK to a major retail art, go

925
00:41:47,600 --> 00:41:51,520
Speaker 4: and do that. I also, like have invested in some

926
00:41:51,640 --> 00:41:54,560
Speaker 4: other startups, so if they were like, pink, I don't

927
00:41:54,640 --> 00:41:57,160
Speaker 4: I don't have my phone here intentionally, if someone was

928
00:41:57,200 --> 00:41:58,440
Speaker 4: to ask me a question, I'd be like, okay, yeah,

929
00:41:58,560 --> 00:42:00,719
Speaker 4: do that you know. So yeah, I think it's that

930
00:42:01,480 --> 00:42:05,439
Speaker 4: ability to sort of not dodge bullets, but like work

931
00:42:05,520 --> 00:42:08,000
Speaker 4: through all the things. And then you know what in

932
00:42:08,120 --> 00:42:10,800
Speaker 4: working with other people, so when you run your own business,

933
00:42:10,800 --> 00:42:12,560
Speaker 4: you're the boss no one, it gives you feedback, Like

934
00:42:12,600 --> 00:42:14,920
Speaker 4: your feedback is your sales and how much money you've

935
00:42:14,960 --> 00:42:16,760
Speaker 4: got in the back, really right, like that's your feedback

936
00:42:17,040 --> 00:42:19,279
Speaker 4: when you work with other people in bigger teams, which

937
00:42:20,320 --> 00:42:22,640
Speaker 4: and it's not you know, there are founders that I

938
00:42:22,719 --> 00:42:24,879
Speaker 4: think you've spoken to have always been founders, like they've

939
00:42:24,920 --> 00:42:26,920
Speaker 4: never worked for someone, whereas I've you know, I came

940
00:42:26,960 --> 00:42:27,799
Speaker 4: through that legal training.

941
00:42:27,880 --> 00:42:31,880
Speaker 3: So for me working advisor, yeah, we both had like

942
00:42:31,920 --> 00:42:33,839
Speaker 3: a little bit more of a formal corporate back.

943
00:42:34,000 --> 00:42:37,200
Speaker 4: Ye, so for me, working with other senior team members

944
00:42:37,280 --> 00:42:40,839
Speaker 4: or whatever is not unusual and so there, but it's nice,

945
00:42:40,880 --> 00:42:41,800
Speaker 4: you know what, because.

946
00:42:41,719 --> 00:42:44,080
Speaker 2: They give you feedback. They're like, your capacity to work

947
00:42:44,200 --> 00:42:47,799
Speaker 2: is actually quite crazy, and I think that comes from

948
00:42:47,840 --> 00:42:49,640
Speaker 2: also being an entrepreneur, right, like you just.

949
00:42:49,719 --> 00:42:53,040
Speaker 4: Do everything that we're just stuff to do. Yeah, So

950
00:42:53,120 --> 00:42:56,600
Speaker 4: I think it's like that the flexibility is like this

951
00:42:57,600 --> 00:43:00,800
Speaker 4: my ability to work all the time. Then give feedback

952
00:43:00,840 --> 00:43:03,400
Speaker 4: around are you going to burn out? Are you you know,

953
00:43:03,520 --> 00:43:04,719
Speaker 4: all of those things.

954
00:43:04,880 --> 00:43:06,640
Speaker 2: You have work, liss, balance and stuff.

955
00:43:06,840 --> 00:43:09,280
Speaker 4: But I just told you one of my favorite pastimes

956
00:43:09,360 --> 00:43:11,359
Speaker 4: is to walk around but in retail, so it's all

957
00:43:11,480 --> 00:43:14,440
Speaker 4: kind of interrelated. I love to scroll and look at

958
00:43:14,480 --> 00:43:17,759
Speaker 4: content that's all interrelated to you know. So it's kind

959
00:43:17,760 --> 00:43:22,400
Speaker 4: of like just one giant lifestyle that I lead. That

960
00:43:22,560 --> 00:43:27,520
Speaker 4: are jobs, so flexibility, so it's finding I guess the

961
00:43:27,600 --> 00:43:30,480
Speaker 4: lesson is it would be I always think it would

962
00:43:30,480 --> 00:43:33,320
Speaker 4: be amazing for everyone to work the way that I do.

963
00:43:33,640 --> 00:43:35,440
Speaker 4: So you like that you enjoy your work that it

964
00:43:35,480 --> 00:43:37,799
Speaker 4: doesn't feel like I want this for everybody, But it's

965
00:43:37,840 --> 00:43:40,879
Speaker 4: not the reality, right, but no, it's about finding how

966
00:43:41,080 --> 00:43:45,200
Speaker 4: you what it is that is going to be that

967
00:43:45,400 --> 00:43:48,280
Speaker 4: for you. Right, I love that which I think is possible,

968
00:43:48,680 --> 00:43:51,000
Speaker 4: Like I'm quite hopeful that it's possible in this day

969
00:43:51,000 --> 00:43:54,480
Speaker 4: and age where we remove a lot of manual tasks

970
00:43:54,600 --> 00:43:56,840
Speaker 4: with the advent of technology, and I'm not going to

971
00:43:56,880 --> 00:43:58,520
Speaker 4: be the AI specialist.

972
00:43:58,320 --> 00:43:58,960
Speaker 3: And that's not for me.

973
00:43:59,120 --> 00:44:02,359
Speaker 4: That's like I mean a pine on. But you can

974
00:44:02,480 --> 00:44:06,160
Speaker 4: see it rolling out. You can see it saving people time,

975
00:44:06,280 --> 00:44:08,719
Speaker 4: like I can see it's saving my girl's time where

976
00:44:08,719 --> 00:44:12,000
Speaker 4: I'm like put the presentation through chat GBT to clean

977
00:44:12,080 --> 00:44:15,000
Speaker 4: up the language rather than like clean figuring.

978
00:44:14,719 --> 00:44:17,919
Speaker 2: It for a few hours and thinking exactly which takes something. Yeah,

979
00:44:17,960 --> 00:44:21,440
Speaker 2: it takes the horrible part of the job out. So

980
00:44:21,760 --> 00:44:25,759
Speaker 2: in theory we should in a few years be going

981
00:44:25,840 --> 00:44:27,040
Speaker 2: this way. Yeah. Yeah.

982
00:44:27,200 --> 00:44:30,279
Speaker 3: You've also said in another interview that I listen to

983
00:44:31,280 --> 00:44:34,160
Speaker 3: that one of the or some of the best things

984
00:44:34,239 --> 00:44:36,319
Speaker 3: in your entire career have come from you just saying

985
00:44:36,440 --> 00:44:39,960
Speaker 3: yes and you're just being open to things. But goal,

986
00:44:40,040 --> 00:44:43,280
Speaker 3: how do those opportunities actually come up? Like they sliding

987
00:44:43,320 --> 00:44:46,240
Speaker 3: into your dms? Are they popping up through your LinkedIn

988
00:44:46,320 --> 00:44:50,480
Speaker 3: connections or are you just like freakishly good at spotting

989
00:44:50,520 --> 00:44:52,279
Speaker 3: a good opportunity to jump on.

990
00:44:53,000 --> 00:44:56,880
Speaker 4: I I just go about my life doing what I do,

991
00:44:57,719 --> 00:45:03,840
Speaker 4: and people will come because it is apparent that I

992
00:45:03,960 --> 00:45:05,759
Speaker 4: can do it or have the expertise.

993
00:45:06,000 --> 00:45:07,520
Speaker 2: Ye, wildly capable.

994
00:45:07,719 --> 00:45:10,880
Speaker 4: So I put it, that's I haven't really gone and

995
00:45:11,680 --> 00:45:14,880
Speaker 4: necessarily core to opportunities. It's like I've had a conversation

996
00:45:14,960 --> 00:45:16,440
Speaker 4: and someone's gone, oh my god, like the things that

997
00:45:16,480 --> 00:45:17,839
Speaker 4: you're saying make absolute sense.

998
00:45:17,960 --> 00:45:20,839
Speaker 2: Will you do X y Z? So yeah, I think

999
00:45:20,880 --> 00:45:21,439
Speaker 2: it is. Yeah.

1000
00:45:21,520 --> 00:45:26,680
Speaker 4: So it's not because I hear this a lot. Oh,

1001
00:45:26,760 --> 00:45:28,760
Speaker 4: I want to do something, so therefore I need to network.

1002
00:45:29,600 --> 00:45:33,080
Speaker 2: That scares me. I'm not networking because I'm like, I'm.

1003
00:45:32,960 --> 00:45:35,000
Speaker 4: Not saying that that's not the case, but I feel

1004
00:45:35,040 --> 00:45:37,520
Speaker 4: like if you are a weapon at what you do

1005
00:45:37,680 --> 00:45:40,120
Speaker 4: when you're curious and when you have conversations with people,

1006
00:45:40,239 --> 00:45:43,640
Speaker 4: those conversations are constructive and you are able to give

1007
00:45:43,680 --> 00:45:47,520
Speaker 4: them knowledge that resonates with people and that has a

1008
00:45:47,600 --> 00:45:48,280
Speaker 4: knock on effect.

1009
00:45:48,520 --> 00:45:48,719
Speaker 3: Yeah.

1010
00:45:48,960 --> 00:45:53,000
Speaker 4: Right, So that same say with like LTK when I

1011
00:45:53,040 --> 00:45:55,080
Speaker 4: was talking to them, and I you know, yes, I've

1012
00:45:55,160 --> 00:45:59,640
Speaker 4: been an owner of a business in Australia, but I

1013
00:45:59,760 --> 00:46:03,680
Speaker 4: have to to know everything about the Australian retail landscape. Sorry,

1014
00:46:03,760 --> 00:46:05,759
Speaker 4: I don't want someone really seen you in retail listening

1015
00:46:05,800 --> 00:46:09,480
Speaker 4: to this within a certain goal, Okay, you've proven yourself.

1016
00:46:09,800 --> 00:46:11,960
Speaker 2: Okay, so no one's going to be like, did you

1017
00:46:12,120 --> 00:46:14,320
Speaker 2: hear what she said? She does not know about it.

1018
00:46:14,960 --> 00:46:18,640
Speaker 4: She does not know about the pricing system at supermarkets

1019
00:46:18,719 --> 00:46:22,480
Speaker 4: or something like that. But anyway, so that became very apparent.

1020
00:46:22,560 --> 00:46:25,560
Speaker 4: So therefore, oh, I'm the right person to work with

1021
00:46:25,760 --> 00:46:31,040
Speaker 4: because everything I said was true. So it is about

1022
00:46:31,160 --> 00:46:33,800
Speaker 4: I guess, being the best you can be in whatever

1023
00:46:34,000 --> 00:46:35,920
Speaker 4: it is that you're doing, because that will be recognized.

1024
00:46:36,040 --> 00:46:37,400
Speaker 4: Yeah when someone speaks to you.

1025
00:46:37,719 --> 00:46:41,640
Speaker 3: Yeah, absolutely, Alice, I have been adoring this and unfortunately

1026
00:46:41,760 --> 00:46:44,719
Speaker 3: we are running out of time and I'm so sad

1027
00:46:44,800 --> 00:46:45,200
Speaker 3: about it.

1028
00:46:45,640 --> 00:46:48,200
Speaker 2: So tell me what's next for release Tran.

1029
00:46:48,360 --> 00:46:51,000
Speaker 3: What's she up to? Is there another business idea already

1030
00:46:51,040 --> 00:46:55,040
Speaker 3: brewing behind the eyes or are you focused on scaling

1031
00:46:55,160 --> 00:46:58,040
Speaker 3: or what's emotion or your career with LTK, Like, where

1032
00:46:58,080 --> 00:46:58,440
Speaker 3: are we going?

1033
00:46:58,480 --> 00:46:59,000
Speaker 2: What are we doing?

1034
00:46:59,120 --> 00:47:01,560
Speaker 4: I feel like I'm out of assive crossroads right where

1035
00:47:02,000 --> 00:47:03,759
Speaker 4: my sister's like, either you're going to have to go

1036
00:47:03,880 --> 00:47:08,680
Speaker 4: to CEO school, like you like whatever she thinks that is, or.

1037
00:47:09,040 --> 00:47:12,440
Speaker 2: You know, you're going to make another business so you

1038
00:47:12,520 --> 00:47:13,759
Speaker 2: don't need to go to CEO school.

1039
00:47:13,760 --> 00:47:15,560
Speaker 3: I feel like you've already been to CEO school, but

1040
00:47:15,760 --> 00:47:18,160
Speaker 3: you should teacher in school. I've actually, well it's.

1041
00:47:18,000 --> 00:47:21,360
Speaker 4: Different, right, organizational stuff, you know, in much larger businesses

1042
00:47:21,440 --> 00:47:23,239
Speaker 4: that I haven't been able to build with my own

1043
00:47:23,280 --> 00:47:26,319
Speaker 4: two hands. So I'm talking like billion dollar level businesses like.

1044
00:47:26,400 --> 00:47:28,879
Speaker 3: That is I just know that that's where you're going.

1045
00:47:29,680 --> 00:47:32,040
Speaker 3: Or you have way too much drive and you put

1046
00:47:32,080 --> 00:47:34,239
Speaker 3: too much pressure on yourself to not achieve that, like

1047
00:47:34,320 --> 00:47:35,560
Speaker 3: you're going to be on the rich list, but I

1048
00:47:35,640 --> 00:47:36,200
Speaker 3: still need to.

1049
00:47:36,239 --> 00:47:40,360
Speaker 4: Be at a CEO school for that the other or

1050
00:47:40,640 --> 00:47:45,240
Speaker 4: you know, make another Brandy and so yeah, I actually

1051
00:47:45,840 --> 00:47:46,439
Speaker 4: so as.

1052
00:47:46,400 --> 00:47:48,799
Speaker 2: Much as people we don't know what it does. As

1053
00:47:48,840 --> 00:47:49,640
Speaker 2: much as people.

1054
00:47:49,520 --> 00:47:51,440
Speaker 4: Think that I know what I'm doing, I'm like, oh,

1055
00:47:51,480 --> 00:47:54,840
Speaker 4: there's the air of having your shit together what you do.

1056
00:47:55,160 --> 00:47:56,600
Speaker 4: But that's as I think this is the lesson. I

1057
00:47:56,640 --> 00:47:57,920
Speaker 4: think a lot of people would look at them and

1058
00:47:57,960 --> 00:48:03,399
Speaker 4: be like, oh, you know, she has clear direction. I yeah, yeah,

1059
00:48:04,360 --> 00:48:06,480
Speaker 4: the opportunities as they come, and do you know what

1060
00:48:06,719 --> 00:48:09,239
Speaker 4: really irks me is that when I see people often

1061
00:48:09,239 --> 00:48:11,360
Speaker 4: say to me they don't like their phone case, and

1062
00:48:11,440 --> 00:48:13,000
Speaker 4: I'm like, oh my god, am I going to go back.

1063
00:48:12,840 --> 00:48:15,919
Speaker 2: Into that world or like whatever it is? So yeah,

1064
00:48:16,120 --> 00:48:19,839
Speaker 2: like I'm sure at this stage, I'm excited to see

1065
00:48:19,840 --> 00:48:20,439
Speaker 2: where it goes.

1066
00:48:20,640 --> 00:48:23,280
Speaker 3: I have been a long term follower of your content

1067
00:48:23,480 --> 00:48:26,839
Speaker 3: and just adore watching how you grow and how you think,

1068
00:48:26,960 --> 00:48:28,680
Speaker 3: and like what you do in the moves you make.

1069
00:48:28,760 --> 00:48:32,040
Speaker 3: I remember pouring over the newspaper when TD is sold

1070
00:48:32,120 --> 00:48:32,560
Speaker 3: and being.

1071
00:48:32,480 --> 00:48:34,239
Speaker 2: Like, what happened there? How did that work? Like she

1072
00:48:34,480 --> 00:48:34,880
Speaker 2: just called me.

1073
00:48:35,760 --> 00:48:37,239
Speaker 3: I mean I couldn't there.

1074
00:48:37,280 --> 00:48:39,880
Speaker 2: I did a podcast series straight after that right now.

1075
00:48:41,840 --> 00:48:44,279
Speaker 3: But it's just interesting, and I think as somebody who

1076
00:48:44,440 --> 00:48:47,879
Speaker 3: is also in business completely separately, like I am more

1077
00:48:48,000 --> 00:48:51,240
Speaker 3: in a service based industry, you know, a working mortgage broking,

1078
00:48:51,280 --> 00:48:52,840
Speaker 3: and it's got nothing to do with what you do,

1079
00:48:53,000 --> 00:48:56,840
Speaker 3: but like, it's just so inspiring seeing other women be

1080
00:48:57,080 --> 00:49:00,560
Speaker 3: so influential and making moves that arguably we haven't been

1081
00:49:00,600 --> 00:49:03,080
Speaker 3: able to make before. Like, it's just very cool to

1082
00:49:03,200 --> 00:49:07,080
Speaker 3: watch on I have adored this conversation. I hope that

1083
00:49:07,120 --> 00:49:08,800
Speaker 3: I get the opportunity to have you back on my

1084
00:49:08,920 --> 00:49:11,759
Speaker 3: podcast again at some point. So thank you so much

1085
00:49:11,840 --> 00:49:13,600
Speaker 3: for joining me. I know my community is going to

1086
00:49:13,680 --> 00:49:16,759
Speaker 3: love this converensation as much as I have loved having it.

1087
00:49:16,880 --> 00:49:19,920
Speaker 3: You've been incredibly generous with your time but also generous

1088
00:49:19,960 --> 00:49:21,319
Speaker 3: with like the stories and being like girl, I don't

1089
00:49:21,360 --> 00:49:23,280
Speaker 3: want to talk about it, and like, oh, I actually

1090
00:49:23,320 --> 00:49:25,520
Speaker 3: want more coffee money, like I want you to have

1091
00:49:25,680 --> 00:49:28,440
Speaker 3: a lifestyle as well as income. Like It's just been

1092
00:49:28,920 --> 00:49:32,239
Speaker 3: very refreshing for anyone who's not already stalking your dinner

1093
00:49:32,280 --> 00:49:35,960
Speaker 3: plates like me, Where do we find you? How can

1094
00:49:36,080 --> 00:49:37,880
Speaker 3: we look into what Alice Trand is up to?

1095
00:49:38,320 --> 00:49:38,480
Speaker 2: Well?

1096
00:49:38,560 --> 00:49:41,440
Speaker 4: I think I give quite an expose on TikTok my

1097
00:49:41,640 --> 00:49:43,920
Speaker 4: weekly vlog because cannot handle.

1098
00:49:43,640 --> 00:49:46,600
Speaker 3: It over committing well, I don't know how the yacht, how.

1099
00:49:46,560 --> 00:49:48,120
Speaker 2: The twenty two year olds do it, but they do it.

1100
00:49:48,640 --> 00:49:50,920
Speaker 4: And then in the Roundhouse dot com so would love

1101
00:49:51,000 --> 00:49:52,879
Speaker 4: you to go and if you have any feedback, DM

1102
00:49:53,239 --> 00:49:54,680
Speaker 4: in the Roundhouse on Instagram.

1103
00:49:54,760 --> 00:49:56,719
Speaker 3: That's just me, that's just you with a DM.

1104
00:49:56,880 --> 00:49:58,920
Speaker 2: Yeah, give it to me. I love that.

1105
00:49:59,280 --> 00:50:01,280
Speaker 3: Well, guys, if you you who have loved this episode,

1106
00:50:01,320 --> 00:50:03,200
Speaker 3: please let us know in the comments or share it

1107
00:50:03,280 --> 00:50:05,440
Speaker 3: with somebody else who's got really big dreams.

1108
00:50:05,600 --> 00:50:06,200
Speaker 2: Don't forget to.

1109
00:50:06,200 --> 00:50:08,719
Speaker 3: Follow and subscribe so that you never miss a drop.

1110
00:50:08,880 --> 00:50:11,320
Speaker 3: We've got more inspiring chats coming your way. Thank you

1111
00:50:11,400 --> 00:50:13,399
Speaker 3: so much, Elise, and we'll see you guys next time.

1112
00:50:13,640 --> 00:50:13,960
Speaker 3: Thank you.

1113
00:50:20,400 --> 00:50:22,920
Speaker 5: The advice shared on She's on the Money is general

1114
00:50:23,000 --> 00:50:26,839
Speaker 5: in nature and does not consider your individual circumstances. She's

1115
00:50:26,920 --> 00:50:30,320
Speaker 5: on the Money exists purely for educational purposes and should

1116
00:50:30,400 --> 00:50:33,560
Speaker 5: not be relied upon to make an investment or financial decision.

1117
00:50:33,920 --> 00:50:36,399
Speaker 5: If you do choose to buy a financial product, read

1118
00:50:36,440 --> 00:50:40,040
Speaker 5: the PDS TMD and obtain appropriate financial advice.

1119
00:50:39,800 --> 00:50:41,080
Speaker 2: Tailored towards your needs.

1120
00:50:41,480 --> 00:50:45,400
Speaker 3: Victoria Divine and She's on the Money are authorized representatives

1121
00:50:45,480 --> 00:50:49,279
Speaker 3: of Money Shoper Pty Ltd ABN three two one is

1122
00:50:49,360 --> 00:50:53,239
Speaker 3: six four nine two seven seven zero eight AFSL four

1123
00:50:53,360 --> 00:50:54,839
Speaker 3: five one two eight nine.

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00:51:00,280 --> 00:51:02,120
Speaker 4: You will be where you went ro