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Speaker 1: Now we know that two Victorian teachers have been announced

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Speaker 1: as the winners of the million dollar road Trip competition,

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Speaker 1: scoring themselves ten thousand dollars at a prize draw at

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Speaker 1: the Darwin Waterfront yesterday. So almost fifty six thousand territorians

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Speaker 1: and visitors went into the draw to win the million

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Speaker 1: bucks through bookings made at our visitor information centers. And

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Speaker 1: the initiative was all about boosting tourism among the drive

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Speaker 1: market and enticing domestic travelers to choose the Northern Territory

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Speaker 1: as their holiday destination. And joining us on the line

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Speaker 1: to tell us a little bit more about the initiative

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Speaker 1: is the Tourism and Tee Chief Marketing Officer Tony qoranby

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Speaker 1: Good morning.

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Speaker 2: Tony, morning Katie.

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Speaker 1: Tony, tell us a little bit more about how this

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Speaker 1: million dollar road trip worked that sort of culminated yesterday.

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Speaker 2: Well, it was an initiative from the Caravan Industry Association

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Speaker 2: with Australia and combining with US touras mentee. What we

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Speaker 2: wanted to achieve was a greater awareness nationally of all

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Speaker 2: the experiences and activities you can do through the territory

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Speaker 2: that centered around a drive holiday. So that's people that

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Speaker 2: may have taken their caravan or their full wheel drive

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Speaker 2: from their homes and driven into the territory, or people

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Speaker 2: flying in and hiring a campravan or a high car

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Speaker 2: and traveling around the region. But we really wanted to

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Speaker 2: focus on getting them out and about through the regions

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Speaker 2: and really you know, ramping up the amount of activities

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Speaker 2: they do on their road trips. So it's creating awareness

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Speaker 2: but also getting them to book as many products as

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Speaker 2: they can.

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Speaker 1: So almost fifty six thousand territorians and visitors went into

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Speaker 1: the draw. Were you surprised by the number of entries?

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Speaker 2: Not really when you see the size of our drive market.

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Speaker 2: It's one of our biggest markets in terms of the

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Speaker 2: way people travel but also the activities they do, so

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Speaker 2: it's a key focus of ours and of course all

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Speaker 2: tourism operators within the territory. So the number of probably

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Speaker 2: isn't that surprising considering how many drive visitors we get

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Speaker 2: through the region.

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Speaker 1: What do our drive visitors most sort of what's the

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Speaker 1: most popular places for them to stop Tony, what are

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Speaker 1: they like going and seeing as they're driving into the territory.

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Speaker 2: Ah, it's all the usual big ticket items. I think Kakadu, Lipsfield,

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Speaker 2: going down to Katherine Nipmook Gorge. But I think you

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Speaker 2: get the more adventurous ones that want to travel all

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Speaker 2: the way down the track to Tenant, you know, stopping

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Speaker 2: at all the water holes, berry springs, those sort of areas.

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Speaker 2: But you know, then they get out the course and

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Speaker 2: do the Marini loop and get out to Kings, get

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Speaker 2: out to Varus, so they really do disperse, which is

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Speaker 2: why they're such an important market.

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Speaker 1: And those two teachers, So two teachers from Victoria winning

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Speaker 1: that ten thousand dollars. So how come it wasn't the million?

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Speaker 1: Was it sort of a share in the million?

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Speaker 2: Was it? It was the chance to win a million.

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Speaker 2: So everybody that entered the competition had the opportunity to

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Speaker 2: be picked out to be the person that picked the

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Speaker 2: lucky key to win a million dollars. So they ended

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Speaker 2: up taking away ten thousand dollars, but unfortunately not the million.

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Speaker 1: I wouldn't mind ten thousand tony. It's still pretty good going,

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Speaker 1: isn't it.

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Speaker 2: It's not bad for a holiday, you know, that's the

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Speaker 2: takeaway from your holiday, not just the memories and the

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Speaker 2: experiences that they're the ten thousand dollars exactly.

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Speaker 1: Do you know what their reaction was, So they pretty pumped.

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Speaker 2: I think they were pretty excited. Obviously there'd be a

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Speaker 2: tinge of disappointment when a million dollars on the line,

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Speaker 2: but when you walk away with a check for ten

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Speaker 2: ten thousand, I think it's going to be pretty pleased.

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Speaker 1: Well, at the very least, it's going to pay for

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Speaker 1: your next road trip, isn't it.

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Speaker 2: Well, definitely cover part of that for your bill, that's

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Speaker 2: for sure.

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Speaker 1: Now tell me, I know that there's always plenty going

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Speaker 1: on to sort of continue to bolster the domestic tourism

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Speaker 1: drive market here in the Northern Territory. What is some

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Speaker 1: of the other work that he's happening.

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Speaker 2: Well, we've actually so the drive market starts usually around

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Speaker 2: April May goes through the September October for us, that's

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Speaker 2: when people are on the ground, so we have to

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Speaker 2: start our activities as early as possible, and we've started,

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Speaker 2: believe it or not, this month, really starting to see

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Speaker 2: those ideas in the next year's market. So we've started

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Speaker 2: already this month. We're continuing it through over the summer,

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Speaker 2: but we'll ramp up again February March next year to

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Speaker 2: really convince all Australians that they should come here as

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Speaker 2: early as possible to get the great weather and to

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Speaker 2: get a jump on the drive. The drive adventures that

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Speaker 2: we have available, so it includes everything from brand partnerships

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Speaker 2: to national TV. We'll be working with our regional tourism

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Speaker 2: organizations again, Tourism Central Australia, Tourism Top End. We'll be

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Speaker 2: doing caravan and camping shows with them, so a whole

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Speaker 2: range of different activity trying to make sure that we're

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Speaker 2: top of mind when people think about their Drive holiday

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Speaker 2: next year.

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Speaker 1: Well Tony Cornby, Tourism and Tea Chief Marketing Officer. Always

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Speaker 1: good to catch up with you. Thanks so much for

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Speaker 1: having a chat with us this morning.

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Speaker 2: Thanks lot, Katie, thank you