WEBVTT - This Is Not A Publicity Stunt

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<v Speaker 1>Hello, and welcome to Outspoken. It's your dose of the

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<v Speaker 1>hottest influencer and pop culture news twice a week. I'm

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<v Speaker 1>Sophie Torba and coming up on today's show, Molly May

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<v Speaker 1>says she was bedbound following split from boxer Tommy Fury

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<v Speaker 1>and Megan Gaylee's surprising return, but first eight weeks out

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<v Speaker 1>from her due date. Fitness influencer Sarah's Day is dropping

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<v Speaker 1>clues on her third son's name. In an Instagram story,

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<v Speaker 1>she shared a mere selfie of her pregnant belly and

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<v Speaker 1>wrote clue, followed by an emoji of a hand saluting

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<v Speaker 1>a mountain and the praying hands. This was posted in

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<v Speaker 1>our Facebook community and we have some very clever listeners.

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<v Speaker 1>So many people are guessing the name could either be

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<v Speaker 1>Everest or Rocky, and that's due to the mountain emoji.

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<v Speaker 1>And I remember Sarah saying in a vlog that Fox

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<v Speaker 1>wanted to call the baby Rocky, but that she wasn't

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<v Speaker 1>quite sure. And isn't that the name of Courtney Kardashian's baby.

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<v Speaker 1>So I feel like Rocky is somewhat in vogue at

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<v Speaker 1>the moment.

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<v Speaker 2>The other big.

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<v Speaker 1>Contender is Elijah so as one of our listeners pointed

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<v Speaker 1>out in the Bible, it says the Lord told Elijah

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<v Speaker 1>to go to the top of the mountain so that he.

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<v Speaker 2>Could speak to Elijah.

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<v Speaker 1>So this makes sense because not only does it relate

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<v Speaker 1>to the mountain, but also the praying hands and perhaps

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<v Speaker 1>saluting God. What makes me think that this really could

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<v Speaker 1>be on.

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<v Speaker 2>The money is that.

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<v Speaker 1>Funnily enough, she is launching a collaboration with a perfume

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<v Speaker 1>line called who Is Elijah.

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<v Speaker 2>Now, I'm not.

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<v Speaker 1>Saying that she's doing it to sell this perfume, but

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<v Speaker 1>she does have a habit of becoming attached to the

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<v Speaker 1>brand names that she works with during the time of

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<v Speaker 1>her pregnancy, because she was working closely with White Fox

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<v Speaker 1>Boutique when her first son, Fox was born. She also

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<v Speaker 1>recently admitted in a YouTube that if Fox was a girl,

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<v Speaker 1>he was going to be called Bloom, and at the time,

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<v Speaker 1>she had just launched a product called body Bloom.

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<v Speaker 2>Well, we'll have to wigh and see.

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<v Speaker 1>I think Sarah is going to release a few more

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<v Speaker 1>clues in the next eight weeks. How do you feel

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<v Speaker 1>about people dropping clues baby names. Do you think it's

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<v Speaker 1>a bit of fun or do you feel like it's

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<v Speaker 1>someone cashing in on the birth of their child. Look

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<v Speaker 1>in this instance, I just think it's a bit of fun.

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<v Speaker 1>Everybody is waiting with anticipation to see what Sarah calls

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<v Speaker 1>her third child, and she's just giving her followers what

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<v Speaker 1>they want, a few clues. I'm surprised she only shared

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<v Speaker 1>this as an Instagram story and not a feed post,

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<v Speaker 1>because I thought that she would have liked people to

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<v Speaker 1>guess in the comment section. But at the same time,

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<v Speaker 1>maybe she was worried that too many people would guess

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<v Speaker 1>the name and it would fill up the comment section

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<v Speaker 1>and it would no longer be a surprise. You know,

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<v Speaker 1>when you know the answer to a question and it

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<v Speaker 1>seems so obvious the clue to think about, Like, I

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<v Speaker 1>wonder if it feels like that for them.

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<v Speaker 3>I just I'm really looking forward to just like I say,

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<v Speaker 3>pressing on.

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<v Speaker 1>Molly may Haigu has returned to YouTube just two weeks

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<v Speaker 1>after announcing her shock split from boxer Tommy Fury. The

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<v Speaker 1>UK influencer has been under pressure to make an online comeback,

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<v Speaker 1>with her secret project set to be unveiled in.

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<v Speaker 2>A few days.

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<v Speaker 1>Sophy off the bat this video was giving vibes of

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<v Speaker 1>a tell all Yeah, it really did have all the

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<v Speaker 1>right ingredients to be one of those iconics, sit down,

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<v Speaker 1>tell all videos. So it was entitled high with a

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<v Speaker 1>little black love heart emoji and in the thumb. Now,

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<v Speaker 1>Molly looked very serious and I have never clicked on

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<v Speaker 1>a video so far, so we had so many.

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<v Speaker 2>People setting this through to us.

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<v Speaker 1>Well. She also looked very glammed up in comparison to

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<v Speaker 1>how she normally comes across on YouTube. She's often stripped back,

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<v Speaker 1>she'll have a hair bag, but this time her hair

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<v Speaker 1>was down, her makeup was on points. Yeah, well, she

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<v Speaker 1>would have been aware of just how many people would

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<v Speaker 1>be tuning in and how many news publications would be

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<v Speaker 1>scrutinizing how she looked, because I really think how you

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<v Speaker 1>present yourself says so much without you having to say anything.

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<v Speaker 1>And I know people are throwing around this sort of

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<v Speaker 1>jokey line that she's the people's princess, but it really

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<v Speaker 1>felt like she had this cool, rich girl vibes and

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<v Speaker 1>she was a princess who was addressing the nation on

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<v Speaker 1>a very important matter. And she kicked things off by

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<v Speaker 1>saying she hadn't made a plan of what she wanted

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<v Speaker 1>to say realistically, though, Prior to filming, Molly and her

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<v Speaker 1>manager Fran would have devised exactly how to tackle this scandal.

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<v Speaker 1>There is a secret project in the works, and there's

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<v Speaker 1>so much media scrutiny at the moment that this video

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<v Speaker 1>really had to hit the right notes for her. And

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<v Speaker 1>I think a lot of strategy would have been put

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<v Speaker 1>into what Molly said and more importantly, what she didn't say.

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<v Speaker 2>Well, I agree, but.

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<v Speaker 1>I think what Molly was saying is she hasn't written

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<v Speaker 1>out some statement. She's not reading off an auto que.

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<v Speaker 1>It came across as very real what she was saying.

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<v Speaker 1>Of course, they probably came up with a few dot points. Yeah,

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<v Speaker 1>And I think that this is why she's such a

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<v Speaker 1>successful blogger, is because she connects with her audience so well,

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<v Speaker 1>and she makes you feel like you're a friend. And

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<v Speaker 1>if she was sitting there delivering some scripted piece, I

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<v Speaker 1>don't think it would feel so authentic. Now, it did

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<v Speaker 1>become clear straight off the bat that we weren't going

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<v Speaker 1>to be getting all of the dirty details. So she

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<v Speaker 1>acknowledged that she knows a lot of people will have

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<v Speaker 1>clicked on the video expecting for her to spill the

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<v Speaker 1>tea and get an explanation of what happened, but that

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<v Speaker 1>was never something that she was going to do.

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<v Speaker 2>Here's part of what she said.

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<v Speaker 3>I don't really ever plan on talking about the last

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<v Speaker 3>couple of weeks. I just it's not something that I

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<v Speaker 3>feel comfortable with. And I know a lot of you

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<v Speaker 3>will be like, we want to know what's going on.

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<v Speaker 3>But it's just like I say, this is real life.

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<v Speaker 3>It is not drama. It is not tea. It is

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<v Speaker 3>not a publicity stunt like this is as much as

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<v Speaker 3>I wish it was, this is real life. And it's

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<v Speaker 3>very sad and it's very deep, and I just don't

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<v Speaker 3>feel not even ready. It's not that I don't feel ready,

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<v Speaker 3>it's that I just don't. It doesn't feel right for

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<v Speaker 3>me to come in here and talk about it, so

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<v Speaker 3>also out of respect to Tommy as well, because it's

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<v Speaker 3>just not nice. And I feel like everything over the

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<v Speaker 3>last couple of weeks has really it's been a lot,

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<v Speaker 3>Like it's been a lot and been blown way out

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<v Speaker 3>of proportion and gotten it's really carried and what's the word,

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<v Speaker 3>It's all got a bit carried away with itself, and

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<v Speaker 3>I think, yeah, the last thing I want to do

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<v Speaker 3>is fueling that fire anymore and stirring the pot when

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<v Speaker 3>it just doesn't need to be stunned.

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<v Speaker 1>It's interesting that she touched on the breakup not being

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<v Speaker 1>a publicity stunt because there has been a lot of

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<v Speaker 1>speculation online that Molly is trying to drum up publicity

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<v Speaker 1>because she is launching her biggest product to date. But

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<v Speaker 1>what stood out to me is that she said she

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<v Speaker 1>wishes it was a publicity stunt because it shows that

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<v Speaker 1>she did not want this breakup to happen, and something

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<v Speaker 1>has forced her and Tommy to break up.

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<v Speaker 2>And that's the thing.

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<v Speaker 1>While she didn't go into the explicit details of what

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<v Speaker 1>went down, she also didn't once deny the cheating rumors

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<v Speaker 1>or put them to bed, because she did acknowledge that

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<v Speaker 1>things had been blown out of proportion and people had

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<v Speaker 1>got carried away, but she didn't once say cheating wasn't

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<v Speaker 1>a factor. Please leave Tommy alone. This is unfair on him,

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<v Speaker 1>and that was her opportunity to say something if it

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<v Speaker 1>wasn't true. Now, the next section of the video continued

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<v Speaker 1>the royal sort of vibes I've been feeling of her,

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<v Speaker 1>because she spoke about pressing on and moving on and

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<v Speaker 1>whenever a drama happens in the royal family, it's always

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<v Speaker 1>about putting on a brave face and looking forward. Let's

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<v Speaker 1>listen to part of what she said.

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<v Speaker 3>I just I'm really looking forward to just like I say,

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<v Speaker 3>pressing on, moving on and the birds. Just yes, sort

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<v Speaker 3>of definitely not brushing it under the carpet, because that's

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<v Speaker 3>definitely not what I've done. Like I've really been dealing

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<v Speaker 3>with it and my support system, like my personal support

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<v Speaker 3>system has been incredible, and I've gotten everything out obviously,

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<v Speaker 3>like dealing with everything is still an ongoing process. But

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<v Speaker 3>I not swiping it under the carpet. It's just that publicly,

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<v Speaker 3>it's not something that I want to go into or

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<v Speaker 3>discuss for myself. And also out of respect to Tommy

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<v Speaker 3>because he's Bambi's dad and I will always I will

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<v Speaker 3>always value him and respect him and obviously always have

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<v Speaker 3>a lot of love for him. And yeah, like we

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<v Speaker 3>were together for five years and it's very very sad.

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<v Speaker 1>I'm really not surprised that Molly is keeping the details

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<v Speaker 1>of this breakup private because she's obviously got her young daughter,

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<v Speaker 1>Bambie who is involved, and that adds a different element

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<v Speaker 1>to it. And also with the level of fame Molly

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<v Speaker 1>now holds, she also seems above getting into all the

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<v Speaker 1>dirty detail. Yeah, because she really has this different level

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<v Speaker 1>of celebrity than other influences. She doesn't need to throw

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<v Speaker 1>out these little crumbs or details or divulge everything to

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<v Speaker 1>us to keep us hooked. The breakup was announced on

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<v Speaker 1>BBC News, so there's no way that she actually needs,

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<v Speaker 1>as you said, to be dropping little bits here and

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<v Speaker 1>there to get people's attention. People are interested in this

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<v Speaker 1>story already. While she was really careful to not reveal

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<v Speaker 1>the cause of the breakup, I don't know about you, Amy,

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<v Speaker 1>but don't you think it was written all over her face?

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<v Speaker 1>You could just tell from her body language that she

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<v Speaker 1>felt disgusted by his behavior, because she kept having this

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<v Speaker 1>little twitch of her nose and her eyebrow would raise

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<v Speaker 1>in a certain way. It was almost as if you know,

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<v Speaker 1>when you smell something gross. It was sort of that

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<v Speaker 1>look on her face, this look of repulsion.

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<v Speaker 2>While she was talking about you.

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<v Speaker 1>Can tell that she was visibly upset and almost shaken.

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<v Speaker 2>By the whole ordeal.

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<v Speaker 1>Yeah, And she finished up that section of the video

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<v Speaker 1>by reiterating that the support of her fans has been

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<v Speaker 1>helping her get through this difficult time now. Following the

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<v Speaker 1>sit down address, the video then turned into a regular

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<v Speaker 1>vlog where Molly showed how she'd spent the last week.

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<v Speaker 1>And this was the part that I found the most

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<v Speaker 1>fascinating because so many of us have been wanting to

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<v Speaker 1>be a fly on the wall to know how she's

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<v Speaker 1>getting through this breakup. Well. She prefaced the start of

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<v Speaker 1>the vlog by saying, look, it's not going to be

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<v Speaker 1>anything great. Like people who know me, you'll know this

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<v Speaker 1>is going to be a very mundane vlog, And I thought, fuck,

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<v Speaker 1>what is she actually going to show, because so much

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<v Speaker 1>of the last two weeks would have been her sitting

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<v Speaker 1>around with her friends, probably bitching about Tommy crying.

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<v Speaker 2>But she actually showed quite a bit. I loved her.

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<v Speaker 1>The clips spoke volumes, so in the first section of

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<v Speaker 1>the vlog, Molly explained that she was having a child

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<v Speaker 1>free day and didn't know what to do with herself

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<v Speaker 1>because she and Bambi have been joined by the hit

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<v Speaker 1>for the past couple of weeks.

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<v Speaker 2>I feel like that was a bit of a.

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<v Speaker 1>Subtle dig that she's been doing all of the parenting

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<v Speaker 1>for quite some time. She then said that Bambie has

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<v Speaker 1>been experiencing attachment issues and can sense what's going on.

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<v Speaker 2>Here's what she said.

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<v Speaker 3>I think she can definitely sense that, Like obviously there's

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<v Speaker 3>changes and things are strange at the minute. I can

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<v Speaker 3>really feel that she can sense that, which is very

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<v Speaker 3>interesting considering she's just a baby. To me, she's just

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<v Speaker 3>a baby. She's not even two yet, and I feel

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<v Speaker 3>like they're just not stupid, like they can ready pick

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<v Speaker 3>up on things.

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<v Speaker 1>That was a really sad insight, and I think it

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<v Speaker 1>made it real for a lot of people because there's

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<v Speaker 1>been so much gossip and speculation on TikTok, but this

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<v Speaker 1>just confirms these are real people's eyes that this is affecting. Yeah,

0:11:14.000 --> 0:11:16.560
<v Speaker 1>there's a poor little girl whose whole life has been

0:11:16.600 --> 0:11:20.079
<v Speaker 1>thrown upside down. Molly also said that she's been experiencing

0:11:20.160 --> 0:11:23.199
<v Speaker 1>cabin fever and that she's been bedbound as well as

0:11:23.240 --> 0:11:25.920
<v Speaker 1>house bound. She said her sister Zoe had been coming

0:11:25.960 --> 0:11:28.199
<v Speaker 1>around to help with Bambi and that Tommy.

0:11:27.920 --> 0:11:29.160
<v Speaker 2>Had had her as well.

0:11:29.440 --> 0:11:31.760
<v Speaker 1>It was really interesting to see how she's been spending

0:11:31.760 --> 0:11:34.040
<v Speaker 1>her time, so she's been doing a lot of self care.

0:11:34.080 --> 0:11:36.160
<v Speaker 1>She went and got her eyebrows and lashes done, and

0:11:36.240 --> 0:11:39.559
<v Speaker 1>also visited a spa and she said that the stress

0:11:39.600 --> 0:11:41.800
<v Speaker 1>of the last few weeks has made her skin do

0:11:41.960 --> 0:11:45.240
<v Speaker 1>crazy things, so she's been having huge breakouts and rashes,

0:11:45.360 --> 0:11:47.800
<v Speaker 1>so you can see how much stress she is under.

0:11:48.120 --> 0:11:50.280
<v Speaker 1>I like that she knew so many people would be watching,

0:11:50.480 --> 0:11:52.960
<v Speaker 1>yet she kept it real about her spa day because

0:11:53.280 --> 0:11:56.520
<v Speaker 1>she said she almost shot herself during the massage because

0:11:56.520 --> 0:11:58.960
<v Speaker 1>she'd had a huge coffee and it toasted before her

0:11:59.440 --> 0:12:01.440
<v Speaker 1>and love. She went to the drive for the toast

0:12:01.440 --> 0:12:04.160
<v Speaker 1>and she's like, a Heines been toasted, thank you, And

0:12:04.160 --> 0:12:06.160
<v Speaker 1>they're just like, oh God, I've given myself the ck

0:12:06.240 --> 0:12:10.160
<v Speaker 1>naming the brand of you know, Hines. I just kept

0:12:10.160 --> 0:12:13.000
<v Speaker 1>thinking the whole time all of these people like the

0:12:13.080 --> 0:12:16.000
<v Speaker 1>messus and also like because she stopped off at this

0:12:16.040 --> 0:12:19.079
<v Speaker 1>little pop up cookie van on the way home, all

0:12:19.080 --> 0:12:20.720
<v Speaker 1>of the people were talking to her as if they

0:12:20.760 --> 0:12:23.160
<v Speaker 1>had no idea who she even is, Like this girl's

0:12:23.200 --> 0:12:26.920
<v Speaker 1>breakup has been placid on the BBC, the freaking news,

0:12:27.280 --> 0:12:29.400
<v Speaker 1>and she's just stopped by to go and get this

0:12:29.480 --> 0:12:30.200
<v Speaker 1>sweet tree.

0:12:30.240 --> 0:12:31.400
<v Speaker 2>Well, she also went into.

0:12:31.240 --> 0:12:33.680
<v Speaker 1>Boots and I was like, where's the paparazzi? Like Yeah,

0:12:33.720 --> 0:12:34.560
<v Speaker 1>they've been camped out in.

0:12:34.520 --> 0:12:35.200
<v Speaker 2>The front of her house.

0:12:35.240 --> 0:12:37.920
<v Speaker 1>She's literally wandering along these streets, going to cookie vans,

0:12:37.920 --> 0:12:40.040
<v Speaker 1>going to spars. At one point I could see her

0:12:40.120 --> 0:12:42.160
<v Speaker 1>sort of look around as she was vlogging.

0:12:42.400 --> 0:12:43.800
<v Speaker 2>I think she was like, fuck, I hope no.

0:12:43.760 --> 0:12:44.680
<v Speaker 1>One really sees me.

0:12:44.760 --> 0:12:47.559
<v Speaker 2>But then she did point out her own fake tan.

0:12:50.080 --> 0:12:51.199
<v Speaker 2>I don't know what was going on.

0:12:51.400 --> 0:12:53.640
<v Speaker 1>Well. That week, she also had a woman come in

0:12:53.720 --> 0:12:56.280
<v Speaker 1>to organize her cupboard for her. So she said that

0:12:56.360 --> 0:12:58.760
<v Speaker 1>with all of the chaos going on in her life,

0:12:59.000 --> 0:13:02.160
<v Speaker 1>she needed her place to be sorted out. AKA, she

0:13:02.200 --> 0:13:04.240
<v Speaker 1>wants to get all of Tommy's shit out of there

0:13:04.000 --> 0:13:04.760
<v Speaker 1>and clean all.

0:13:04.640 --> 0:13:05.319
<v Speaker 2>Of the cupboards.

0:13:05.360 --> 0:13:07.000
<v Speaker 1>So is that the woman who was dumping all of

0:13:07.040 --> 0:13:09.920
<v Speaker 1>Tommy's stuff outside in the skin? Oh? Most probably just

0:13:10.000 --> 0:13:12.720
<v Speaker 1>get everything, get get it all out now. She did

0:13:12.720 --> 0:13:14.480
<v Speaker 1>seem to put on a brave face for most of

0:13:14.480 --> 0:13:16.839
<v Speaker 1>the blog until it got to the final scene and

0:13:16.920 --> 0:13:19.600
<v Speaker 1>you saw a true indication of how she was traveling.

0:13:19.920 --> 0:13:22.400
<v Speaker 1>She told her followers that she was dreading the weekend

0:13:22.480 --> 0:13:23.880
<v Speaker 1>because she's so lonely.

0:13:23.960 --> 0:13:24.880
<v Speaker 2>Here's what she said.

0:13:26.080 --> 0:13:28.000
<v Speaker 3>I'm kind of dreading this weekend because I feel like

0:13:28.000 --> 0:13:32.240
<v Speaker 3>weekends are crap, like when you're going for a breakup.

0:13:32.280 --> 0:13:37.280
<v Speaker 3>I feel like weekends are literally the worst because weekends

0:13:37.320 --> 0:13:39.520
<v Speaker 3>are always something for me that like I really look

0:13:39.559 --> 0:13:44.240
<v Speaker 3>forward to, especially when you're in your family because it's

0:13:44.320 --> 0:13:47.600
<v Speaker 3>family time and I don't know, it's like memory making

0:13:47.679 --> 0:13:51.199
<v Speaker 3>time and like you always do nice things and I

0:13:51.200 --> 0:13:54.440
<v Speaker 3>don't know, And I feel like weekends now I like

0:13:54.480 --> 0:13:59.600
<v Speaker 3>the hardest time because it's fricking lonely and just sad.

0:14:00.080 --> 0:14:04.480
<v Speaker 1>Really, I felt so sorry for Molly when I saw this.

0:14:04.679 --> 0:14:06.960
<v Speaker 1>It reminded me of a really bad breakup I went

0:14:07.000 --> 0:14:08.880
<v Speaker 1>through where I was so miserable and I couldn't find

0:14:09.000 --> 0:14:11.839
<v Speaker 1>joy in anything, and you just felt like there was

0:14:11.880 --> 0:14:13.880
<v Speaker 1>like a constant knife in your heart, Like that is

0:14:13.920 --> 0:14:16.600
<v Speaker 1>how she'd be feeling, but magnified. Well, it's clear that

0:14:16.679 --> 0:14:19.880
<v Speaker 1>Molly's return to YouTube was far sooner than she would

0:14:19.880 --> 0:14:21.640
<v Speaker 1>have liked it to have been, and she did say

0:14:21.680 --> 0:14:24.200
<v Speaker 1>this was because of her secret project which is in

0:14:24.240 --> 0:14:27.400
<v Speaker 1>the works. So in August last year, Molly announced that

0:14:27.440 --> 0:14:30.480
<v Speaker 1>she'd started work on this secret project, and this was

0:14:30.520 --> 0:14:33.520
<v Speaker 1>where she was reportedly being paid a massive four hundred

0:14:33.600 --> 0:14:35.080
<v Speaker 1>thousand pounds.

0:14:34.680 --> 0:14:35.960
<v Speaker 2>A money's insane.

0:14:36.120 --> 0:14:38.920
<v Speaker 1>The money that was being thrown at her from PLT Now,

0:14:38.920 --> 0:14:41.400
<v Speaker 1>Molly said that this project has actually been two and

0:14:41.400 --> 0:14:43.960
<v Speaker 1>a half years in the making, and that she started

0:14:44.000 --> 0:14:47.120
<v Speaker 1>working on it when she was pregnant with her daughter Bambi. Now.

0:14:47.160 --> 0:14:50.040
<v Speaker 1>Ahead of the breakup, Molly had been teasing this secret

0:14:50.080 --> 0:14:54.040
<v Speaker 1>project and saying it would go live in September. Now.

0:14:54.040 --> 0:14:56.320
<v Speaker 1>She addressed this in the vlog, saying that she had

0:14:56.360 --> 0:14:59.440
<v Speaker 1>contemplated pushing back the launch because she didn't feel like

0:14:59.480 --> 0:15:02.560
<v Speaker 1>she was me He's strong enough, But then upon reflection

0:15:02.720 --> 0:15:05.280
<v Speaker 1>thought well, why should she push it back. She's poured

0:15:05.280 --> 0:15:07.720
<v Speaker 1>her heart and soul into it and it's a good distraction.

0:15:08.280 --> 0:15:10.840
<v Speaker 1>The skeptic in me, though, thinks that they are striking

0:15:10.880 --> 0:15:12.640
<v Speaker 1>while the iron is hot. They want to get this

0:15:12.760 --> 0:15:15.080
<v Speaker 1>brand out there while she is still one of the

0:15:15.080 --> 0:15:18.680
<v Speaker 1>most talked about influencers and celebrities in the UK. The

0:15:18.800 --> 0:15:21.440
<v Speaker 1>video that she shared just over the weekend has already

0:15:21.440 --> 0:15:23.760
<v Speaker 1>got two point nine million views, so I think a

0:15:23.800 --> 0:15:26.720
<v Speaker 1>lot of people will be invested in whatever project this

0:15:26.800 --> 0:15:29.320
<v Speaker 1>is well and they will also be wanting to support her.

0:15:29.520 --> 0:15:31.880
<v Speaker 1>Now they have pushed this launch out by a week,

0:15:31.960 --> 0:15:34.040
<v Speaker 1>so we were supposed to be finding out about it

0:15:34.080 --> 0:15:36.800
<v Speaker 1>on September first, but they've pushed it to the eighth

0:15:36.840 --> 0:15:39.200
<v Speaker 1>to give her a week to recoup and get back

0:15:39.240 --> 0:15:42.640
<v Speaker 1>online now. She explained that the project is why she's

0:15:42.640 --> 0:15:44.880
<v Speaker 1>made a return to social media so soon.

0:15:45.080 --> 0:15:45.960
<v Speaker 2>Here's what she said.

0:15:47.200 --> 0:15:50.800
<v Speaker 3>If it wasn't for my project, probably, like I probably

0:15:50.800 --> 0:15:54.400
<v Speaker 3>wouldn't have come back as soon as I have done,

0:15:54.600 --> 0:15:57.000
<v Speaker 3>just because there was not really like any need for

0:15:57.040 --> 0:15:59.080
<v Speaker 3>me too. But because this has been planned and in

0:15:59.080 --> 0:16:04.160
<v Speaker 3>the pipeline like years, I just I'm ready for it

0:16:04.160 --> 0:16:05.560
<v Speaker 3>to launch. I'm ready for it to be here, and

0:16:05.560 --> 0:16:09.920
<v Speaker 3>I'm ready for Yeah, I'm just ready for it to

0:16:09.960 --> 0:16:12.240
<v Speaker 3>no longer be a secret and to just actually share

0:16:12.280 --> 0:16:15.320
<v Speaker 3>with you what I've been doing the last years.

0:16:16.240 --> 0:16:18.560
<v Speaker 1>So what do you think this secret project is? Because

0:16:18.640 --> 0:16:19.960
<v Speaker 1>I have no idea.

0:16:20.120 --> 0:16:21.440
<v Speaker 2>Well, one super.

0:16:21.120 --> 0:16:23.480
<v Speaker 1>Sleuth who I think should be working for the FBI

0:16:23.720 --> 0:16:26.440
<v Speaker 1>thinks that she's cracked the code on what this secret

0:16:26.480 --> 0:16:29.400
<v Speaker 1>project is. So she is a massive Molly May fan.

0:16:29.720 --> 0:16:32.880
<v Speaker 1>She's a TikToker called Luella, and she has come across

0:16:32.880 --> 0:16:35.960
<v Speaker 1>a Pinterest board which she thinks belongs to Molly May

0:16:36.040 --> 0:16:37.040
<v Speaker 1>and is full of clues.

0:16:37.560 --> 0:16:38.400
<v Speaker 2>Here's what she said.

0:16:39.800 --> 0:16:43.200
<v Speaker 4>It has clothing and spo so of course I went

0:16:43.240 --> 0:16:46.040
<v Speaker 4>over to Instagram and there was a new account that

0:16:46.160 --> 0:16:49.200
<v Speaker 4>is called Maybe. I only had seventeen followers and it

0:16:49.240 --> 0:16:52.120
<v Speaker 4>was only following one person, and of course the only

0:16:52.160 --> 0:16:55.360
<v Speaker 4>person it is following is Molly May. So I then

0:16:55.400 --> 0:16:56.040
<v Speaker 4>went on.

0:16:55.920 --> 0:17:03.360
<v Speaker 1>To since this TikTok came out Maybe on Instagram now

0:17:03.440 --> 0:17:06.760
<v Speaker 1>has fifty seven point five thousand followers. I am one

0:17:06.760 --> 0:17:08.680
<v Speaker 1>of those followers. I want to know what the news

0:17:08.760 --> 0:17:10.760
<v Speaker 1>is as soon as it comes out. Imagine if it

0:17:10.800 --> 0:17:13.960
<v Speaker 1>wasn't actually her account, this person's just like, oh wow, okay,

0:17:14.000 --> 0:17:15.840
<v Speaker 1>it's just this TikTok has come up with her. It

0:17:15.840 --> 0:17:18.879
<v Speaker 1>could be quite a good strategy. Now, following the discovery

0:17:18.920 --> 0:17:22.440
<v Speaker 1>of the Pinterest board and also the Instagram account the TikToker,

0:17:22.520 --> 0:17:26.160
<v Speaker 1>Luella then went on to Trademark UK and located a

0:17:26.200 --> 0:17:30.000
<v Speaker 1>store called Maybe. Now she did some digging and the

0:17:30.119 --> 0:17:33.760
<v Speaker 1>Maybe store registration number is also the same number as

0:17:33.800 --> 0:17:38.200
<v Speaker 1>one of Molly May's newly listed companies. So she strongly

0:17:38.240 --> 0:17:41.000
<v Speaker 1>believes that this is going to be a clothing brand.

0:17:41.440 --> 0:17:44.160
<v Speaker 1>And the fact that Molly May has proven through PLT

0:17:44.680 --> 0:17:47.000
<v Speaker 1>that she can sell clothes, I think that this would

0:17:47.000 --> 0:17:49.920
<v Speaker 1>be an incredibly lucrative business for her. Well, it makes

0:17:49.960 --> 0:17:53.280
<v Speaker 1>a lot of sense why Molly would abruptly leave PLT

0:17:53.680 --> 0:17:56.520
<v Speaker 1>as well. Yeah, because when she was first announced in

0:17:56.560 --> 0:17:59.199
<v Speaker 1>the role, she made headlines around the world for the

0:17:59.240 --> 0:18:01.600
<v Speaker 1>size of the page packet and at the time she

0:18:01.680 --> 0:18:04.000
<v Speaker 1>said that it was her dream job, and there are

0:18:04.040 --> 0:18:06.600
<v Speaker 1>a lot of questions around what is she actually doing

0:18:06.640 --> 0:18:10.120
<v Speaker 1>in this role to be paid that sum of money. Now,

0:18:10.240 --> 0:18:12.720
<v Speaker 1>she was asked by a journal and she said, people

0:18:12.760 --> 0:18:14.680
<v Speaker 1>get it twisted and think I'm in charge of the

0:18:14.720 --> 0:18:16.440
<v Speaker 1>whole brand and I've come in and I'm going to

0:18:16.480 --> 0:18:17.520
<v Speaker 1>flip it upside down.

0:18:17.880 --> 0:18:19.160
<v Speaker 2>But that's not the case.

0:18:19.520 --> 0:18:22.399
<v Speaker 1>I give my creative input when I can, and I

0:18:22.480 --> 0:18:23.280
<v Speaker 1>give my ideas.

0:18:23.320 --> 0:18:25.400
<v Speaker 2>It's like she's an ambassador, well pretty much.

0:18:25.680 --> 0:18:28.080
<v Speaker 1>I think they just wanted to put her face on everything.

0:18:28.119 --> 0:18:29.760
<v Speaker 2>She's the star power behind it.

0:18:29.760 --> 0:18:32.000
<v Speaker 1>It really didn't sound like a strenuous job, though, did

0:18:32.000 --> 0:18:34.000
<v Speaker 1>it amy like? It didn't sound like she was working

0:18:34.000 --> 0:18:36.760
<v Speaker 1>around the clock in the office. She would occasionally reply

0:18:36.920 --> 0:18:39.840
<v Speaker 1>to the odd message in a WhatsApp group come out

0:18:39.840 --> 0:18:42.200
<v Speaker 1>of shoots, and I think that's why so many people

0:18:42.240 --> 0:18:45.400
<v Speaker 1>were surprised when Molly revealed that she was quitting this job.

0:18:45.560 --> 0:18:48.760
<v Speaker 1>This sort of seen as non strenuous job to concentrate

0:18:48.800 --> 0:18:52.880
<v Speaker 1>on motherhood because it seemed like the ideal job to have. Well,

0:18:52.880 --> 0:18:55.679
<v Speaker 1>I wonder if she was forced to quit or she

0:18:55.840 --> 0:18:58.720
<v Speaker 1>decided that she needed to get out of PLT before

0:18:58.720 --> 0:19:00.760
<v Speaker 1>they discovered that she was coming up with her own

0:19:00.800 --> 0:19:04.080
<v Speaker 1>clothing brand. I wonder if she was forced to quit

0:19:04.320 --> 0:19:06.919
<v Speaker 1>or she decided that she needed to get out before

0:19:06.960 --> 0:19:10.639
<v Speaker 1>PLT discovered she had plans to make her own clothing brand,

0:19:10.720 --> 0:19:13.560
<v Speaker 1>because depending on the price point, this is going to

0:19:13.600 --> 0:19:16.159
<v Speaker 1>be a direct competitor of PLT. Well, there was a

0:19:16.200 --> 0:19:19.600
<v Speaker 1>lot of speculation when Molly wasn't invited to PLT owner

0:19:19.720 --> 0:19:23.080
<v Speaker 1>Umar Carmani's wedding last year, and this could be why.

0:19:23.240 --> 0:19:24.560
<v Speaker 2>Now we've got.

0:19:24.400 --> 0:19:27.240
<v Speaker 1>To touch on Tommy because he appears to have been

0:19:27.440 --> 0:19:31.960
<v Speaker 1>inspired by Molly May's initial return to Instagram. So a

0:19:32.040 --> 0:19:34.960
<v Speaker 1>day and a half after Molly thanked fans for their support,

0:19:35.240 --> 0:19:39.040
<v Speaker 1>Tommy released his own Instagram post and it almost felt

0:19:39.080 --> 0:19:42.520
<v Speaker 1>like he was trying to recreate the vibe of Molly's.

0:19:42.080 --> 0:19:43.760
<v Speaker 2>Post but failing. Miserable.

0:19:43.960 --> 0:19:47.280
<v Speaker 1>Yeah, it totally missed the mark. So in Molly's post,

0:19:47.720 --> 0:19:50.080
<v Speaker 1>she appeared to be deep in thought as she looked

0:19:50.119 --> 0:19:52.720
<v Speaker 1>out at this beautiful lake, it looked like she'd taken

0:19:52.760 --> 0:19:56.080
<v Speaker 1>some time away a cozy cabin, which, funnily enough, we

0:19:56.080 --> 0:19:57.920
<v Speaker 1>didn't see in the vlog. I was waiting to see

0:19:57.920 --> 0:20:00.080
<v Speaker 1>some time at the cabin, but maybe that was in the.

0:20:00.080 --> 0:20:01.080
<v Speaker 2>Very early days.

0:20:01.440 --> 0:20:03.800
<v Speaker 1>It was very wholesome and it received a very strong

0:20:03.840 --> 0:20:06.520
<v Speaker 1>reaction from her fans. At the time of recording, it

0:20:06.560 --> 0:20:09.520
<v Speaker 1>has two million likes and over twenty thousand comments from

0:20:09.640 --> 0:20:13.480
<v Speaker 1>fans sending love and well wishes her way. Now, instead

0:20:13.480 --> 0:20:16.840
<v Speaker 1>of looking out ominously at a lake, Tommy looked deep

0:20:16.840 --> 0:20:21.159
<v Speaker 1>in concentration while doing up his shoelacers. Now this photo

0:20:21.400 --> 0:20:24.520
<v Speaker 1>appears to be taken after one of Tommy's training sessions,

0:20:24.520 --> 0:20:26.880
<v Speaker 1>as there were some boxing gloves in front of him,

0:20:27.240 --> 0:20:30.400
<v Speaker 1>and the caption read these last few weeks have been heartbreaking.

0:20:30.720 --> 0:20:34.199
<v Speaker 1>The false allegations about me have been horrendous. Thank you

0:20:34.240 --> 0:20:36.520
<v Speaker 1>to everybody who was stood by me through this and

0:20:36.600 --> 0:20:39.600
<v Speaker 1>added a little white love heart emoji. I think Tommy

0:20:39.720 --> 0:20:43.720
<v Speaker 1>needs a new PR person because Molly's PR manager, Fran

0:20:44.200 --> 0:20:47.160
<v Speaker 1>is just absolutely kicking this PR manager's ass.

0:20:47.160 --> 0:20:49.359
<v Speaker 2>I mean, why would you come out.

0:20:49.119 --> 0:20:52.520
<v Speaker 1>With a near identical pose did he think that he

0:20:52.720 --> 0:20:55.480
<v Speaker 1>was going to get the same reception as Molly. Yeah,

0:20:55.480 --> 0:20:58.160
<v Speaker 1>because it was so awkward because he thanked his followers

0:20:58.160 --> 0:21:01.280
<v Speaker 1>for standing by him, just like Molly did in her post.

0:21:01.680 --> 0:21:06.160
<v Speaker 1>But unlike Molly, he hasn't received this huge outpouring of support.

0:21:06.440 --> 0:21:09.520
<v Speaker 1>If anything, people have been openly hating on the guy

0:21:09.920 --> 0:21:13.160
<v Speaker 1>and been spreading rumors about his alleged cheating. I'm also

0:21:13.280 --> 0:21:15.480
<v Speaker 1>been so many jokes about him being dumb, Like there's

0:21:15.520 --> 0:21:17.480
<v Speaker 1>been so many tiktoks where people are like, I don't

0:21:17.480 --> 0:21:20.040
<v Speaker 1>believe that Tommy was recording an audio book he doesn't

0:21:20.040 --> 0:21:22.399
<v Speaker 1>know how to read, and it kind of plays into

0:21:22.440 --> 0:21:26.359
<v Speaker 1>this stereotype because he looked confused about tying his shoela

0:21:26.480 --> 0:21:28.639
<v Speaker 1>and I don't know why he was saying thank you

0:21:28.680 --> 0:21:30.960
<v Speaker 1>for the support, because even at the moment, there's a

0:21:31.000 --> 0:21:33.880
<v Speaker 1>new trend on TikTok where women are referring to him

0:21:33.880 --> 0:21:36.440
<v Speaker 1>as trash. So they will start the TikTok by saying,

0:21:36.480 --> 0:21:38.520
<v Speaker 1>oh my god, I can't believe I've spotted him in

0:21:38.560 --> 0:21:41.080
<v Speaker 1>the flesh, and they flipped the screen to reveal a

0:21:41.200 --> 0:21:43.800
<v Speaker 1>large skip bin, like it's pretty funny.

0:21:43.840 --> 0:21:44.680
<v Speaker 2>I mean, it is mean.

0:21:44.840 --> 0:21:48.320
<v Speaker 1>It's also interesting that he used his return on Instagram

0:21:48.400 --> 0:21:52.399
<v Speaker 1>to refute these cheating allegations. I think he had word

0:21:52.880 --> 0:21:55.080
<v Speaker 1>that Molly was going to be putting out her video,

0:21:55.280 --> 0:21:58.119
<v Speaker 1>and he knew that she wasn't going to touch on anything.

0:21:58.119 --> 0:22:01.000
<v Speaker 1>She wasn't going to throw him to the wolves. Thought, well,

0:22:01.000 --> 0:22:02.880
<v Speaker 1>I'm going to say that I haven't cheated because I'm

0:22:02.880 --> 0:22:05.120
<v Speaker 1>not going to get caught out in this instance. If anything,

0:22:05.440 --> 0:22:08.359
<v Speaker 1>I mean Molly's YouTube video, it only makes her look

0:22:08.720 --> 0:22:09.680
<v Speaker 1>superior in.

0:22:09.720 --> 0:22:11.200
<v Speaker 2>Every way to Tommy.

0:22:11.600 --> 0:22:13.840
<v Speaker 1>Like, yes, I suppose in ways it hasn't made him

0:22:13.840 --> 0:22:16.679
<v Speaker 1>look that bad because she hasn't gone into the dirty details,

0:22:16.960 --> 0:22:19.720
<v Speaker 1>but it's evident that he's done the wrong thing, and

0:22:19.880 --> 0:22:22.400
<v Speaker 1>so much public sympathy continues to.

0:22:22.359 --> 0:22:23.119
<v Speaker 2>Flow for Molly.

0:22:23.280 --> 0:22:26.840
<v Speaker 1>Yeah. Well, I was so interested to see the reaction

0:22:26.920 --> 0:22:30.120
<v Speaker 1>in Tommy's comments section. Yeah so the top comment said,

0:22:30.240 --> 0:22:32.280
<v Speaker 1>then tell us what you did, bra, which at the

0:22:32.280 --> 0:22:35.520
<v Speaker 1>time of recording has had over eleven thousand life. I'm

0:22:35.520 --> 0:22:38.160
<v Speaker 1>surprised the comments were even left on. It was very

0:22:38.200 --> 0:22:40.840
<v Speaker 1>ballsy to keep the comments on, But then again, if

0:22:40.840 --> 0:22:42.679
<v Speaker 1>you shut them off, it looks like you've got something

0:22:42.720 --> 0:22:45.480
<v Speaker 1>to hide. I just think it was a really lazy

0:22:45.520 --> 0:22:49.719
<v Speaker 1>pr move. And that whoever is managing Tommy's socials and

0:22:49.760 --> 0:22:52.679
<v Speaker 1>his pr response has gone, well, it worked for Molly.

0:22:52.760 --> 0:22:54.400
<v Speaker 2>Let's just put up Tommy's pictures.

0:22:54.520 --> 0:22:57.040
<v Speaker 1>Well, I think they were definitely trying to evoke sympathy

0:22:57.119 --> 0:22:59.160
<v Speaker 1>for him and show that he's back in the gym,

0:22:59.200 --> 0:23:02.320
<v Speaker 1>he's not focusing on the drama not working. But no,

0:23:02.400 --> 0:23:04.440
<v Speaker 1>it did not work for him.

0:23:05.040 --> 0:23:10.000
<v Speaker 5>Look, I'm a very nostalgic kind of person, so and

0:23:10.520 --> 0:23:12.160
<v Speaker 5>you know, and I know a lot of people are too.

0:23:12.359 --> 0:23:15.240
<v Speaker 5>And I think it's great for me because it brings

0:23:15.280 --> 0:23:18.280
<v Speaker 5>back a lot of I think some of my best memories.

0:23:19.440 --> 0:23:23.280
<v Speaker 1>After a decade long hiatus, Australian model Megan Gail is

0:23:23.359 --> 0:23:26.640
<v Speaker 1>making her iconic return as the face of David Jones.

0:23:26.960 --> 0:23:28.840
<v Speaker 1>The forty nine year old has been on the press

0:23:28.920 --> 0:23:31.919
<v Speaker 1>rounds spooking the announcement, which many are hailing as an

0:23:32.119 --> 0:23:34.480
<v Speaker 1>ingenious move by the fashion retailer.

0:23:35.760 --> 0:23:37.960
<v Speaker 5>It's been a ten year hiatus and in that time

0:23:37.960 --> 0:23:40.520
<v Speaker 5>I've had two beautiful children. But my little munchkins are

0:23:40.560 --> 0:23:42.960
<v Speaker 5>getting a little bit more independent. They're both at school now,

0:23:42.960 --> 0:23:45.160
<v Speaker 5>so I've got one drop off, which I love, so

0:23:45.240 --> 0:23:46.640
<v Speaker 5>I've got more time on my head.

0:23:47.880 --> 0:23:50.679
<v Speaker 1>This made me feel really nostalgic. Is so exciting to

0:23:50.720 --> 0:23:53.480
<v Speaker 1>see her back with David Jones. So for those who

0:23:53.480 --> 0:23:56.639
<v Speaker 1>don't remember, she stepped down in twenty thirteen when she

0:23:56.720 --> 0:23:59.080
<v Speaker 1>was pregnant with her first child, and there was a

0:23:59.119 --> 0:24:02.119
<v Speaker 1>bit of controversy over the decision because it followed the

0:24:02.160 --> 0:24:06.040
<v Speaker 1>announcement that Jacinta Campbell would be joining the David Jones family.

0:24:06.359 --> 0:24:09.600
<v Speaker 1>It almost felt like they were replacing Megan Gale with

0:24:09.680 --> 0:24:12.560
<v Speaker 1>a newer model. Well yeah, and also not long after

0:24:12.600 --> 0:24:16.000
<v Speaker 1>the announcement, Meghan publicized that she would be designing home

0:24:16.040 --> 0:24:19.280
<v Speaker 1>wares for Target, which is one of David Jones' competitors,

0:24:19.280 --> 0:24:20.919
<v Speaker 1>so it seemed like maybe there was a bit of

0:24:21.000 --> 0:24:24.679
<v Speaker 1>nastiness involved in it. But overall, I think this is

0:24:24.800 --> 0:24:28.600
<v Speaker 1>such a clever pr move because it's really signaling to

0:24:28.640 --> 0:24:31.160
<v Speaker 1>the world that David Jones is going back to its

0:24:31.200 --> 0:24:34.280
<v Speaker 1>glory days. So its marketing team is promoting this as

0:24:34.320 --> 0:24:37.840
<v Speaker 1>a new era, which is quite relevant for the company

0:24:37.920 --> 0:24:41.320
<v Speaker 1>because it's just announced it's under new ownership. It's quite

0:24:41.359 --> 0:24:43.720
<v Speaker 1>funny though, because whilst I saying it's a new era,

0:24:43.800 --> 0:24:47.240
<v Speaker 1>they're actually going back to an old era, which obviously

0:24:47.240 --> 0:24:49.600
<v Speaker 1>did really well for them. But we're seeing this a

0:24:49.600 --> 0:24:52.239
<v Speaker 1>lot with movies and TV shows. We're seeing all of

0:24:52.240 --> 0:24:56.239
<v Speaker 1>these revamp programs that people felt nostalgic about. I think

0:24:56.280 --> 0:24:59.560
<v Speaker 1>it's a very clever idea, it is. And so in

0:24:59.640 --> 0:25:02.880
<v Speaker 1>March this year, it was announced that Anchorage Capital Partners

0:25:02.960 --> 0:25:06.280
<v Speaker 1>had bought David Jones about one hundred million dollars, which

0:25:06.359 --> 0:25:09.040
<v Speaker 1>might sound like a lot of money, but for context,

0:25:09.520 --> 0:25:12.760
<v Speaker 1>Wars Holding bought David Jones in twenty fourteen for two

0:25:12.800 --> 0:25:16.000
<v Speaker 1>point one billion dollars, so it was sold at just

0:25:16.160 --> 0:25:19.000
<v Speaker 1>a fraction of the price. So if you compare the

0:25:19.000 --> 0:25:22.040
<v Speaker 1>success and standing of David Jones from when Megan Gael

0:25:22.240 --> 0:25:24.840
<v Speaker 1>was the face of the brand to now, it really is.

0:25:24.840 --> 0:25:25.840
<v Speaker 2>Talking cheesez yeah.

0:25:25.880 --> 0:25:27.840
<v Speaker 1>And that is due to the fact that it has

0:25:27.880 --> 0:25:30.760
<v Speaker 1>been a very turbulent time for retailers over the past

0:25:30.840 --> 0:25:34.359
<v Speaker 1>five years, with the pressures from COVID and also rising

0:25:34.480 --> 0:25:37.080
<v Speaker 1>interest rates and the overall cost of living, so those

0:25:37.119 --> 0:25:41.120
<v Speaker 1>things do come into play. Last year, The Australian reported

0:25:41.119 --> 0:25:44.879
<v Speaker 1>that David Jones stores across the country had experienced significant

0:25:44.960 --> 0:25:49.359
<v Speaker 1>drops in sales. Well, it's evident that this new owner

0:25:49.680 --> 0:25:52.720
<v Speaker 1>is trying to bring back what people used to love

0:25:52.720 --> 0:25:56.040
<v Speaker 1>about David Jones because they're investing more than two hundred

0:25:56.040 --> 0:25:59.240
<v Speaker 1>and fifty million dollars over the next three years, and

0:25:59.320 --> 0:26:03.080
<v Speaker 1>this marketing campaign appears to be the very start of

0:26:03.160 --> 0:26:07.240
<v Speaker 1>this turnaround. So I just think it's such clever marketing

0:26:07.320 --> 0:26:11.840
<v Speaker 1>because it's using nostalgia to not only gain widespread media attention,

0:26:11.960 --> 0:26:15.280
<v Speaker 1>which we've seen, there's also reshaping how members of the

0:26:15.280 --> 0:26:18.439
<v Speaker 1>public view the brand. Again, I also think it's a

0:26:18.480 --> 0:26:22.320
<v Speaker 1>great move for David Jones to platform someone who's nearly fifty,

0:26:22.440 --> 0:26:25.119
<v Speaker 1>especially off the back of the negative publicity that the

0:26:25.160 --> 0:26:28.960
<v Speaker 1>Witchery rebrand received when it was seen to exclude age.

0:26:28.680 --> 0:26:31.720
<v Speaker 2>Groups and larger body times. When did Meekin Gale turn

0:26:31.840 --> 0:26:32.560
<v Speaker 2>forty nine?

0:26:32.600 --> 0:26:36.000
<v Speaker 1>That blows my mind, I think because she's married to

0:26:36.119 --> 0:26:40.800
<v Speaker 1>a much younger footballer is Sean what's Sean Hampson from Richmond? Yeah,

0:26:40.840 --> 0:26:42.760
<v Speaker 1>that she seems so much younger. I mean, she doesn't

0:26:42.760 --> 0:26:44.760
<v Speaker 1>look a day of besore. Remember when it was like

0:26:44.920 --> 0:26:48.080
<v Speaker 1>such a big headline because she and Andy Lee started dating.

0:26:48.119 --> 0:26:50.120
<v Speaker 2>I think that was around the time of her real

0:26:50.200 --> 0:26:51.440
<v Speaker 2>heyday at David Joe.

0:26:51.520 --> 0:26:54.200
<v Speaker 1>I remember this rumor that was going around that said

0:26:54.200 --> 0:26:57.320
<v Speaker 1>that Andy Lee broke up with Rebecca Harding, who is

0:26:57.359 --> 0:27:01.960
<v Speaker 1>now his fiance, because after dating Megan Gaye, he felt

0:27:01.960 --> 0:27:04.080
<v Speaker 1>like he should be with someone high profile. I like

0:27:04.160 --> 0:27:07.640
<v Speaker 1>to think that wasn't true, I mean, considering there now together,

0:27:07.800 --> 0:27:11.600
<v Speaker 1>but you never know. With media times now, David Jones

0:27:11.640 --> 0:27:15.080
<v Speaker 1>have marked this announcement by making Megan Gale the cover

0:27:15.160 --> 0:27:18.840
<v Speaker 1>girl of their Spring twenty twenty four season launch and

0:27:18.960 --> 0:27:21.920
<v Speaker 1>in this article announcing Megan Gale as the new face

0:27:21.960 --> 0:27:26.600
<v Speaker 1>of David Jones. They have likened the connection between David

0:27:26.680 --> 0:27:30.200
<v Speaker 1>Jones and Meghan Gail to that of Nike and Michael Jordan,

0:27:30.240 --> 0:27:32.679
<v Speaker 1>which I thought was pretty iconic. I find it an

0:27:32.720 --> 0:27:35.119
<v Speaker 1>interesting way that they've made this announcement by putting her

0:27:35.119 --> 0:27:37.280
<v Speaker 1>on the front cover of the magazine. Obviously it makes

0:27:37.280 --> 0:27:39.879
<v Speaker 1>sense because she's a supermodel and she's stunning, but I

0:27:39.920 --> 0:27:43.840
<v Speaker 1>wonder how many people actually read this magazine. But it's

0:27:43.880 --> 0:27:45.960
<v Speaker 1>they even't just announced it on the magazine. They've put

0:27:45.960 --> 0:27:48.480
<v Speaker 1>out a huge pr release. It's all over their socials,

0:27:48.680 --> 0:27:51.359
<v Speaker 1>She's been all over Morning TV, It's in all of

0:27:51.400 --> 0:27:54.640
<v Speaker 1>the newspapers. This is a huge announcement for them, and

0:27:54.680 --> 0:27:58.040
<v Speaker 1>what I'm really interested to see is if this means

0:27:58.080 --> 0:28:01.880
<v Speaker 1>we'll suddenly see Mayer announced Jenn Hawkins come back. Because

0:28:02.200 --> 0:28:05.080
<v Speaker 1>if you rewind the clocks back to the early two thousands,

0:28:05.119 --> 0:28:08.879
<v Speaker 1>it was always Megan versus Jen, and the media actually

0:28:08.960 --> 0:28:11.119
<v Speaker 1>nicknamed the rivalry the store Wars.

0:28:11.560 --> 0:28:12.840
<v Speaker 2>And when you thought of David.

0:28:12.680 --> 0:28:15.160
<v Speaker 1>Jones, you instantly thought of Megan Gale, and the same

0:28:15.200 --> 0:28:17.560
<v Speaker 1>with Maya, you instantly thought of Jen Hawkins.

0:28:17.920 --> 0:28:20.680
<v Speaker 2>Were you a Maya girl or a David Jones girl.

0:28:20.920 --> 0:28:23.600
<v Speaker 1>I was a Maya girl, and I think that's because

0:28:24.240 --> 0:28:26.359
<v Speaker 1>of how old I was when they were the wars

0:28:26.400 --> 0:28:29.639
<v Speaker 1>going on, because they had the Missshop, so it was

0:28:29.720 --> 0:28:33.159
<v Speaker 1>quite cheap to buy clothes from there. David Jones always

0:28:33.200 --> 0:28:36.200
<v Speaker 1>had an older vibe to it. I'm elitist, Yeah, a

0:28:36.320 --> 0:28:39.280
<v Speaker 1>very snobby vibe which I didn't connect with. Yeah, and

0:28:39.320 --> 0:28:41.840
<v Speaker 1>any gen Zetta's listening, just so you know, being the

0:28:41.880 --> 0:28:44.600
<v Speaker 1>ambassador of a store like David Jones or Maya in

0:28:44.640 --> 0:28:47.720
<v Speaker 1>the early nineties or two thousands was like landing the

0:28:47.760 --> 0:28:51.640
<v Speaker 1>biggest influencer deal. There was such an intense sense of

0:28:51.680 --> 0:28:55.640
<v Speaker 1>brand loyalty, and people like Jen and Megan could literally

0:28:55.760 --> 0:28:57.720
<v Speaker 1>move product like no other person.

0:28:57.880 --> 0:28:57.960
<v Speaker 3>Ye.

0:28:58.120 --> 0:29:00.160
<v Speaker 1>I wanted to find out how much they were being

0:29:00.240 --> 0:29:02.440
<v Speaker 1>paid for these deals at the time, so it was

0:29:02.520 --> 0:29:06.160
<v Speaker 1>around fifteen to twenty years ago. Obviously money has changed

0:29:06.200 --> 0:29:09.320
<v Speaker 1>a lot. I couldn't find an exact figure, but at

0:29:09.320 --> 0:29:13.040
<v Speaker 1>the height of their notoriety, they were being predicted to

0:29:13.040 --> 0:29:15.840
<v Speaker 1>be paid about one million dollars a year, which is

0:29:16.040 --> 0:29:19.080
<v Speaker 1>huge at the time. And if you look back, Meagan

0:29:19.240 --> 0:29:22.760
<v Speaker 1>left David Jones in twenty thirteen, but Jen continued on

0:29:22.840 --> 0:29:26.000
<v Speaker 1>and it wasn't until twenty eighteen that Jen Hawkins announced

0:29:26.000 --> 0:29:29.160
<v Speaker 1>sh'd be retiring as the face of Meyer, and interestingly,

0:29:29.200 --> 0:29:31.560
<v Speaker 1>off the back of it, Meyer announced there would never

0:29:31.640 --> 0:29:35.000
<v Speaker 1>be another face of Meyer and this led to many

0:29:35.040 --> 0:29:38.200
<v Speaker 1>media publications speculating that this was the end of the

0:29:38.240 --> 0:29:42.880
<v Speaker 1>ambassador era in Australian retail and it did change things.

0:29:42.920 --> 0:29:45.280
<v Speaker 1>So brands like Meyer and David Jones, while they still

0:29:45.320 --> 0:29:48.840
<v Speaker 1>had some ambassadors, they were very much on a campaign basis,

0:29:49.200 --> 0:29:52.560
<v Speaker 1>so they signed ambassadors on for limited periods, where back

0:29:52.560 --> 0:29:54.360
<v Speaker 1>in the day you would sign on for like a

0:29:54.440 --> 0:29:57.680
<v Speaker 1>five year deal. That's because with social media there is

0:29:57.800 --> 0:29:59.200
<v Speaker 1>always a new IP person.

0:29:59.360 --> 0:29:59.600
<v Speaker 2>Yeah.

0:30:00.000 --> 0:30:01.680
<v Speaker 1>I think the issue is that there's not as much

0:30:01.760 --> 0:30:04.960
<v Speaker 1>customer loyalty as there once was, and this is why

0:30:05.000 --> 0:30:08.120
<v Speaker 1>brands like Maya got rid of someone being the face

0:30:08.160 --> 0:30:11.560
<v Speaker 1>of it, but now we are seeing Megan goalback. She

0:30:11.640 --> 0:30:14.960
<v Speaker 1>has just signed a multi year deal. They haven't said

0:30:14.960 --> 0:30:17.000
<v Speaker 1>how many years exactly, but they've said it's a multi

0:30:17.080 --> 0:30:19.200
<v Speaker 1>year deal. So we just have to sit back and

0:30:19.240 --> 0:30:22.240
<v Speaker 1>see what does Maya do. Do You also think it's

0:30:22.240 --> 0:30:25.000
<v Speaker 1>because as a society it's been such a tumultuous time

0:30:25.080 --> 0:30:27.400
<v Speaker 1>with COVID and the cost of living.

0:30:27.920 --> 0:30:29.640
<v Speaker 2>We need some stability.

0:30:29.840 --> 0:30:32.080
<v Speaker 1>We need someone who is the face of one of

0:30:32.080 --> 0:30:35.280
<v Speaker 1>these iconic Australian brands, and we need to be reflecting

0:30:35.320 --> 0:30:37.840
<v Speaker 1>on a happier time. Yeah, I think you've hit the

0:30:37.920 --> 0:30:40.640
<v Speaker 1>nail on the head. People want nostalgia. Nostalgia is so

0:30:40.880 --> 0:30:42.680
<v Speaker 1>popular right now, and to.

0:30:42.640 --> 0:30:45.240
<v Speaker 2>Be honest, it does actually make me go I would

0:30:45.320 --> 0:30:46.800
<v Speaker 2>like to return to David Jones.

0:30:46.920 --> 0:30:50.200
<v Speaker 1>Well, I still shop there all the time. Well, I

0:30:50.200 --> 0:30:52.280
<v Speaker 1>think that's all we have time for today. Thank you

0:30:52.320 --> 0:30:54.760
<v Speaker 1>so much for joining us for today's show. If you

0:30:54.880 --> 0:30:57.280
<v Speaker 1>have enjoyed it, could you please make sure you subscribe

0:30:57.280 --> 0:31:00.920
<v Speaker 1>to Apple Podcasts and also Spotify. You can also follow

0:31:01.000 --> 0:31:04.920
<v Speaker 1>us on TikTok and Instagram. We're at Outspoken Underscore, the

0:31:05.120 --> 0:31:08.920
<v Speaker 1>Underscore podcast This episode was recorded on the traditional land

0:31:08.920 --> 0:31:10.840
<v Speaker 1>of the Ghana people of the Adelaide Plaines.

0:31:10.920 --> 0:31:13.120
<v Speaker 2>We pay respect to elders past and present