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Speaker 1: Welcome to the Rise and Conquer Podcasts. This podcast is

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Speaker 1: for women who want to take ownership of their lives,

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Speaker 1: live unapologetically, and are ready to turn their biggest dreams

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Speaker 1: into their reality. If you're ready to be armed with

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Speaker 1: the tools that will inspire to take bold action, feel

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Speaker 1: confident within yourself, and conquer your goals, then you've come

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Speaker 1: to the right place. I'm your host, Georgie Stevenson. I'm

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Speaker 1: a lawyer turned entrepreneur, co founder of Naked Harvest Supplements,

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Speaker 1: and social media personality with a community of over three

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Speaker 1: hundred thousand. I grew up believing I had to pursue

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Speaker 1: the safe option and fit into a mold others had

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Speaker 1: created for me. But then I entered my corporate law

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Speaker 1: job and I realized that settling for a reality that

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Speaker 1: did I didn't set my soul on fire, was something

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Speaker 1: I was not prepared to do. I wanted more, and

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Speaker 1: I have a feeling you do too. Join me and

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Speaker 1: special guests weekly as we get down to the nitty

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Speaker 1: gritty on all things health, mastering your mindset, creating lasting habits,

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Speaker 1: thriving in your career and relationships, plus so much more,

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Speaker 1: and together we'll gain the knowledge and perspective to pursue

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Speaker 1: our wildest dreams and kick fear to the curb. Well

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Speaker 1: what are you waiting for? Let's Rise and conquer. Hey guys,

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Speaker 1: and welcome to another episode of the Rise and Conquer podcast.

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Speaker 1: I have a solo AP for you today and we

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Speaker 1: are chatting personal brand. This is part of my BOSST series.

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Speaker 1: I think we're up to number four, and so the

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Speaker 1: Bosst series, I think it was number two. I chatted

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Speaker 1: about curating a successful personal brand offline and online, and

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Speaker 1: today we are going to talk about just the online.

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Speaker 1: So as you guys know, well if you don't know,

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Speaker 1: I have been doing this influencer stuff for probably a

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Speaker 1: good five years now. I have my Instagram, which I

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Speaker 1: have most of my community on. I also have a YouTube,

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Speaker 1: I have this podcast. Lots going on, and so I

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Speaker 1: am just such a big I just I don't know.

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Speaker 1: I personally love personal brands. I love supporting personal brands.

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Speaker 1: I love knowing about other personal brands. I follow so

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Speaker 1: many personal brands and basically, when I say personal brand,

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Speaker 1: it's kind of you as a person, and so me

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Speaker 1: my personal brand. Like if you think about the Georgia brand,

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Speaker 1: you would think about the Rise and Conker podcasts, Naked Harvest,

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Speaker 1: you know, Tea in the Puppies, different aspects, and so

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Speaker 1: our personal brand can really just be our lifestyle and

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Speaker 1: what we put online. And then when you start to

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Speaker 1: build a community and a following, you can leverage your

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Speaker 1: personal brand and you know, use it for our full

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Speaker 1: time income and use it to create different projects and

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Speaker 1: different stuff. And starting my personal brand and going like

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Speaker 1: you know, this route or whatever has just been like

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Speaker 1: one of my favorite things. Ever. The fact that my

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Speaker 1: job is sharing my life with you and creating content

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Speaker 1: is just oh, I just I'm obsessed. So I always

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Speaker 1: get asked just about tips of creating a personal brand,

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Speaker 1: getting more of a community, like obviously increasing followers and

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Speaker 1: keeping them and like really building it so you enjoy

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Speaker 1: yourself and your community wants to be there. That is

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Speaker 1: definitely a big question I get. And so before I

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Speaker 1: get into the actual inmation, I wanted to do this

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Speaker 1: episode because this week so exciting. I launched a brand

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Speaker 1: new product, which is find your Filter Presets. So this

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Speaker 1: has this project kind of came about just very organically,

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Speaker 1: and it's because I have been tweaking my own sort

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Speaker 1: of presets that I use in the app lightroom for

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Speaker 1: years now, And if you look at my Instagram feed,

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Speaker 1: you can see all like, all the blues are kind

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Speaker 1: of a similar color, and all the greens are a

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Speaker 1: certain color, and they're very like neutral tones with pops

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Speaker 1: of colors. And my feed looks very uniform and cohesive,

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Speaker 1: and that is very on purpose, and that is a

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Speaker 1: big part of me and my personal brand. And I

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Speaker 1: definitely follow people because you know how their feed looks,

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Speaker 1: not just because of that. I think that is definitely

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Speaker 1: just a part of it. And so another DM that

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Speaker 1: I get a lot is just people asking me how

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Speaker 1: I edit photo. So I decided to do a little

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Speaker 1: preset pack of my six favorite most use presets. So

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Speaker 1: these are literally like you are so set, you have

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Speaker 1: a preset. There is a precept for food, There is

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Speaker 1: a preset for selfie mode, for a selfie in the mirror,

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Speaker 1: for any outside shots, any inside shots. The preset pack

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Speaker 1: comes with instructions. It is a mobile preset pack. So

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Speaker 1: that's just how I use mind. So that's how I

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Speaker 1: wanted to sell it to you guys. But yeah, so

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Speaker 1: I'm so excited if that sounds like something that you

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Speaker 1: would want for yourself, if you want your feed to

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Speaker 1: look more cohesive, if you're a content creator, if you

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Speaker 1: have started a business or anything like that. They are

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Speaker 1: actually so cheap. So if you look at any other

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Speaker 1: preset packages at this sort of variety, they usually cost

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Speaker 1: around eighty dollars, and my preset pack is only thirty

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Speaker 1: nine dollars aud and that's just because, you know, like

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Speaker 1: it's just the presets I use all the time. I

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Speaker 1: absolutely am obsessed with how my feed looks, and I

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Speaker 1: love my photos and I just wanted to share it

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Speaker 1: with you guys. So you can go to my website

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Speaker 1: which is Georgie Stevenson dot net and I will put

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Speaker 1: a link in the show notes if you want to

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Speaker 1: grab your presets. They're just I don't know, I'm obsessed, guys,

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Speaker 1: and they're just so cool once you put and so

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Speaker 1: if you don't know what a preset is, it's basically

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Speaker 1: just like an edit setting where you download this app Lightroom,

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Speaker 1: which is completely free. You can make a free account

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Speaker 1: and then you download my presets. There is full instructions

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Speaker 1: on how to do it. It is so simple, and

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Speaker 1: then you click one button it completely transforms your photo.

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Speaker 1: But then you can also go into the edit section

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Speaker 1: and just tweak it to make it feel more. You

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Speaker 1: so so exciting find your filter presets are here, Like

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Speaker 1: I said, I will check a link in the description

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Speaker 1: and yeah, I don't know, like my feed how having

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Speaker 1: at all these like certain colors and tones and you

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Speaker 1: just knowing that's like a Georgie picture, if that makes sense,

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Speaker 1: has been such a game changer and just my overall content.

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Speaker 1: So I'm so excited to share it with you guys.

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Speaker 1: But let's get into the episode. So today I wanted

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Speaker 1: to go into the specific online personal brand. Now I'm

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Speaker 1: actually repurposing a YouTube video. So I film this YouTube

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Speaker 1: video in twenty eighteen, so a good two years ago

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Speaker 1: when I kind of had just started YouTube, but I

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Speaker 1: still had around two hundred k followers on Instagram. And

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Speaker 1: basically on this YouTube video, I gave you five tips

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Speaker 1: to build a very successful personal brand. So my whole

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Speaker 1: basis of this video was sharing you tips on not

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Speaker 1: just to like build a following. But when I say

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Speaker 1: personal brand is like to build a community, I don't

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Speaker 1: know if you guys can tell a bit like the

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Speaker 1: RNC community, the Naked Harvest community, like the juwy Stevenson community,

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Speaker 1: Like it really feels like a community. I really feel

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Speaker 1: like everyone listening is like I feel like we're friends,

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Speaker 1: if that makes sense. And for me, that has just

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Speaker 1: been something that I am really focused on and is

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Speaker 1: so important for me. So this is some like Instagram

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Speaker 1: personal brand hacks. I was actually just gonna like take

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Speaker 1: the content from this video and re record it in

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Speaker 1: my own words at this time, but I was listening

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Speaker 1: to the YouTube video and I don't know, It's just

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Speaker 1: it's really interesting because I obviously filmed it at a

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Speaker 1: time that was a little bit different and I hadn't,

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Speaker 1: you know, I hadn't had the sort of followers that

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Speaker 1: I'm at now, and you can just tell that times

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Speaker 1: are a little bit different. But the messaging is so

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Speaker 1: on point. And this YouTube video went a bit viral.

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Speaker 1: It has over half a million views on YouTube and

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Speaker 1: my youtubeer like following count is only around one hundred thousands,

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Speaker 1: so well and truly amazing content. I get really good

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Speaker 1: feedback on it. Wanted to share it on here because

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Speaker 1: it is good. Because it is a YouTube audio, it

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Speaker 1: will sound a bit different and there is background music

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Speaker 1: just because that's how I used to do it back

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Speaker 1: in the day, but the messaging is all the same

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Speaker 1: and it's really really good. Guys. I hope you enjoy it.

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Speaker 1: Hey guys, and welcome back to my channel. So I'm

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Speaker 1: doing a bit of a different video today, but it

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Speaker 1: is something that I always get asked in like my

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Speaker 1: DMS and actually in personal a lot too, and it's

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Speaker 1: just basically about how to be an influencer, how to

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Speaker 1: make an impact. I know it's very saturated at the moment,

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Speaker 1: so personally, I think there are specific things that people

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Speaker 1: are doing right and then that people are doing wrong.

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Speaker 2: Also, the reason why.

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Speaker 1: I'm talking about how to gain one hundred k followers

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Speaker 1: is because I went back and kind of deconstructed what

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Speaker 1: I to get to My first one hundred K.

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Speaker 2: Tip Number one is to just start.

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Speaker 1: I personally didn't start my YouTube for a very long

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Speaker 1: time because I was scared of what people would think.

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Speaker 1: And I do have trouble speaking and expressing myself. I

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Speaker 1: do have trouble articulating actually, so that stopped me for

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Speaker 1: a long long time.

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Speaker 2: Honestly, guys, just do it.

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Speaker 1: If you feel like you can make a positive impact

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Speaker 1: and influence people in a positive way, then you should

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Speaker 1: go and do it. Don't be scared about what people say,

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Speaker 1: and if you really.

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Speaker 2: Feel it in your soul.

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Speaker 1: Like when I wanted to start my YouTube, I literally

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Speaker 1: could not get to sleep at night sometimes until I

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Speaker 1: started it, So like, just start it, just do it.

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Speaker 1: So the second point is something so important, and it

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Speaker 1: is to find your niche, to be very clear on

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Speaker 1: why people.

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Speaker 2: Should follow you.

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Speaker 1: Instagram is so saturated that there needs to be a

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Speaker 1: reason why people follow you, and you need to make

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Speaker 1: that clear straight away. So when people go to your

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Speaker 1: Instagram before they're following you sort of you know that

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Speaker 1: your six photos and your bio, they can go straight away,

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Speaker 1: yes I want to follow this person or no I don't.

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Speaker 1: And it's really good to be clear because you do

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Speaker 1: only want people following you that you the kind of

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Speaker 1: things you stand for and you're about. Personally, when I'm

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Speaker 1: about to follow someone, I go to their bio, I

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Speaker 1: have a quick scheme of the photos, and then I

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Speaker 1: decide then and there. This is all about finding your niche.

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Speaker 1: So if you're really into fashion, make it obvious that

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Speaker 1: it's a fashion sort of Instagram. So personally me it

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Speaker 1: is health and fitness. I definitely put in a bit

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Speaker 1: of fashion, a bit of lifestyle, but basically majority of

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Speaker 1: my posts are health and fitness, and you can see

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Speaker 1: that because I try and do a workout and recipes

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Speaker 1: and like kind of health tips every single week.

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Speaker 2: Also, same thing with this point is to find a

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Speaker 2: point of difference.

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Speaker 1: So obviously I am fitness and health, but when I

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Speaker 1: was growing up to the High und K, I also

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Speaker 1: was a law student, so that was kind of.

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Speaker 2: My point of difference.

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Speaker 1: So I'll say, you can be in these big categories

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Speaker 1: of health and fitness, like fashion blogger, all that sort

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Speaker 1: of thing, but try and have a point of difference

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Speaker 1: just because there's so many fashion bloggers, there's so many

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Speaker 1: fitness and health people. You need to find your point

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Speaker 1: of difference, and you need to make it clear, so

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Speaker 1: like put it in your bio or like make sure

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Speaker 1: you're talking about it so people know what's your niche

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Speaker 1: and your point of difference the reason they want to

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Speaker 1: follow you. Basically, now the third point, and this is

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Speaker 1: probably my favorite point because I feel like so many

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Speaker 1: people miss this point, and.

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Speaker 2: It is to add value.

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Speaker 1: I know it's kind of hard because there are some

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Speaker 1: instagrams where the person just looks extremely pretty and they

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Speaker 1: put an emoji as in a caption, and you don't

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Speaker 1: get any value from your like their account, but so

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Speaker 1: many people following them, and guys, that's kind of like

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Speaker 1: the one percent I have found. I specifically don't follow

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Speaker 1: those people. I follow people who give me value in

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Speaker 1: some way.

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Speaker 2: Personally.

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Speaker 1: I wake up, go on my phone.

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Speaker 2: It's kind of like reading the newspaper.

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Speaker 1: I love learning new things.

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Speaker 2: I love being informed.

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Speaker 1: So make sure your account, whether it's Instagram or YouTube,

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Speaker 1: is adding value in some way me personally. You guys

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Speaker 1: know I love informative videos kind of like this when

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Speaker 1: I'm telling you specific things do do this.

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Speaker 2: But also if I'm doing.

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Speaker 1: A day in a life, I always have like little

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Speaker 1: tips and tricks on how to be healthier. I know

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Speaker 1: that you guys really like that, and so I'm more

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Speaker 1: of like in informational sort of person And even on

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Speaker 1: my Instagragram captions, like some are quick and short. I

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Speaker 1: personally don't like reading novels every single time, but you

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Speaker 1: need to mix it up and some captions need to

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Speaker 1: add value to that person.

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Speaker 2: And also just because.

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Speaker 1: I'm talking about I do informational sort of captions and

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Speaker 1: videos that doesn't necessarily have to be that. Also, I

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Speaker 1: follow accounts that they're not about fitness, and hell they're

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Speaker 1: not informational, they're extremely funny, or they just make me

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Speaker 1: feel really good when I'm reading the post, or they

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Speaker 1: make me laugh.

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Speaker 2: Find what value you can give to your audience, So

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Speaker 2: don't just put an emoji.

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Speaker 1: Add some sort of value to your audience, because honestly,

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Speaker 1: I feel like, gone are the days where you can

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Speaker 1: just put an emoji.

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Speaker 2: I know there are some massive accounts that do that.

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Speaker 1: Personally, also, do you want to be someone who you

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Speaker 1: know puts an emoji or do you want to be

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Speaker 1: someone who adds value and impacts someone's life. I know

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Speaker 1: it's very extreme, but personally that's the people I follow,

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Speaker 1: and I personally think those are the people who will

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Speaker 1: sort of last longer. Okay, the fourth point, guys, is

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Speaker 1: to be vulnerable and show your personality. I personally don't

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Speaker 1: follow anyone, or I'll follow someone and then I do

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Speaker 1: this thing where every couple of weeks, I go through

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Speaker 1: my feed. If there's a post where it makes me

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Speaker 1: feel crap about myself, or if I just like don't

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Speaker 1: feel any connection to the person, I will unfollow them.

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Speaker 1: It's not nice to show your bad sides and be vulnerable.

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Speaker 2: And show your weaknesses.

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Speaker 1: This is what is going to gain connection with your audience.

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Speaker 1: For example, me, I show you guys everything. I show

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Speaker 1: you when I'm like really down, I've got stuff with

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Speaker 1: my hormones, I'm feeling really crappy. I also show you

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Speaker 1: my really good days when I'm feeling motivated and awesome,

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Speaker 1: and you know on track, I'm not gonna lie.

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Speaker 2: So I didn't start.

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Speaker 1: YouTube because most YouTubers have this really like extroverted, loud personality,

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Speaker 1: and I'm like, you guys know that I'm just not

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Speaker 1: like that. I'm quite serious, I'm quite chill, and so

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Speaker 1: I thought to be on YouTube, you had to be

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Speaker 1: that sort of person. But you don't have to be

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Speaker 1: like everyone else. Also like share your life. I showed

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Speaker 1: you guys my wedding with Tim and all the lead

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Speaker 1: up and my family staff. And I don't know, like

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Speaker 1: I personally own follow people that I have a connection

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Speaker 1: to because I feel like I'm friends with them, girls

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Speaker 1: who you know, not necessarily girls, but people who just

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Speaker 1: like post photos and you're like, do they have a

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Speaker 1: girlfriend or husband or you know, like do they have

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Speaker 1: a dog, like or I don't know. You just don't

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Speaker 1: know much about them, you don't really have a connection

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Speaker 1: with them, and it's so much easier to unfollow them,

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Speaker 1: and also not being as involved in like what they're doing.

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Speaker 1: So if they bring something out of you know they're

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Speaker 1: promoting a product you like, kind of don't care.

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Speaker 2: But if someone who's.

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Speaker 1: Like literally you feel you have a lot of stuff

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Speaker 1: in common, You've gone through their ups and downs with them,

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Speaker 1: like you just have that connection and that's why people stay.

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Speaker 1: It feels weird at the start to share your life

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Speaker 1: with a lot of people, or you know, to people.

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Speaker 2: You don't know.

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Speaker 1: But I personally think if you do want to be

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Speaker 1: bigger on Instagram and you want people to be invested

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Speaker 1: in your life and you really want.

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Speaker 2: To be you, you need to share.

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Speaker 1: Your personal life and you need to be vulnerable. So

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Speaker 1: my last and final tip is to be yourself, be real,

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Speaker 1: be authentic. I personally can tell when someone is kind

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Speaker 1: of like putting on a personality or you're.

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Speaker 2: Just kind of like, I don't.

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Speaker 1: Know, don't I don't feel like you're being real with me,

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Speaker 1: And I personally never follow those people because, like I said,

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Speaker 1: I need to have a connection with someone to follow

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Speaker 1: them and be invested in their life. And so, like

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Speaker 1: I was saying before, I didn't do YouTube for a

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Speaker 1: long time because I thought I didn't have the personality

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Speaker 1: for it. I'm not that loud, I'm a bit introverted,

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Speaker 1: and I'm a bit more serious. There will be people

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Speaker 1: who like your sort of personality, but if you're not

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Speaker 1: yourself like, people will notice. I feel like I can

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Speaker 1: really like see right through people when they're not like

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Speaker 1: the real authentic self. If you're not producing content that

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Speaker 1: feels good and like authentic to you, I feel that

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Speaker 1: also showed. For example, I did a Q and A

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Speaker 1: the other day about like what content you guys wanted

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Speaker 1: to see, so I like screenshotted the ones that felt

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Speaker 1: good to me. There was like stuff that you guys

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Speaker 1: wanted me do, and I just was like, oh no,

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Speaker 1: like I'm just not interested in it. It doesn't feel

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Speaker 1: good to me. I just would never do it, so

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Speaker 1: I won't. And also I remember telling you guys a

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Speaker 1: while ago that I didn't go to certain events that

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Speaker 1: I know a lot of big Instagrammers and YouTubers were going.

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Speaker 2: Because it just didn't feel like me.

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Speaker 1: And I felt like you guys would have felt that,

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Speaker 1: and I feel like you appreciate that. I only do

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Speaker 1: content that feels like me. Make sure you stay true

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Speaker 1: and authentic, because you will find your people, Like just

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Speaker 1: because everyone follows you know this certain person because they

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Speaker 1: do that, Like, don't do that, because you will find

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Speaker 1: I guarantee you will find your tribe. You will find

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Speaker 1: your people who love you for you and your personality.

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Speaker 1: So there's just no point on copying someone and not

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Speaker 1: being authentic because you won't be able to keep it

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Speaker 1: up and it will show through your content. Basically, what

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Speaker 1: I do is before I think about content like posting

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Speaker 1: on Instagram or doing YouTube, or even if I'm taking

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Speaker 1: on a promotional deal or anything like that, I always

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Speaker 1: think about, you know, if I was to do this.

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Speaker 1: I don't mentally think about this, but this is a

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Speaker 1: good way to think about it. Like, if I was

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Speaker 1: to put this in a caption or do this in

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Speaker 1: a video, if my best friend saw it, would she

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Speaker 1: know that it's me being authentic or would she be like,

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Speaker 1: I don't know. That's kind of like how I sort

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Speaker 1: of think about it because I honestly feel like you

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Speaker 1: guys are my friends, and you guys are gonna know,

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Speaker 1: So there's no point at all not being authentic personally.

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Speaker 1: I think being an influencer is like one of the

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Speaker 1: most especially if you were like making positive impacts and

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Speaker 1: influencing someone in a positive way, Like it is the

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Speaker 1: greatest job thing ever. So I want you, know, you guys,

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Speaker 1: if you want to do it, like, I want you

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Speaker 1: to do.

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Speaker 2: It because yeah, it has just given me.

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Speaker 1: So much joy and it is my favorite thing to

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Speaker 1: do to produce content and talk to you guys and

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Speaker 1: be on here. So I did want to do this

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Speaker 1: sort of video. If any of you guys been thinking

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Speaker 1: about it anyway, I hope you have a lovely day

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Speaker 1: or night whenever you're watching this. Bye for now. And

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Speaker 1: that's a wrap on another episode of the Rise and

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Speaker 1: Concer podcast. I hope you got something valuable from it,

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Speaker 1: and I want to say a big thank you for

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Speaker 1: tuning in. I really really do appreciate it. If you're

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Speaker 1: craving more than don't worry, I've got you sorted. We

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Speaker 1: have our very own Rise and Conquer community Facebook group

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00:20:38,320 --> 00:20:41,639
Speaker 1: where hundreds of like minded women joined to share in

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00:20:41,760 --> 00:20:46,200
Speaker 1: on stories, ask advice, and everything in between. I'd love

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00:20:46,200 --> 00:20:48,920
Speaker 1: for you to join us just search Rise and Conquer

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Speaker 1: podcast community or find the link in the show notes.

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Speaker 1: And if you loved listening as much as I loved

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Speaker 1: recording this episode, then please subscribe and leave a review.

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Speaker 1: It really helps us out. And if you think of

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Speaker 1: anyone who would benefit or enjoy this episode, please share

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Speaker 1: it with them. You can also find more on Instagram

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Speaker 1: at risinconcor dot podcast and more from me your hosts

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Speaker 1: at Georgie Stevenson. Once again, guys, thank you so much

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Speaker 1: for tuning in. This is a totally independent podcast, so

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Speaker 1: we really do appreciate every bit of support. Hope you

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Speaker 1: guys have an amazing day or night whenever you're listening,

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Speaker 1: and I'll talk to you soon