WEBVTT - Shrek, Is He Real? 0:00:00.120 --> 0:00:01.200 Flex and Fromes. 0:00:01.520 --> 0:00:06.440 I'm Kit, Hello Bingchers, Welcome to the podcast Flex and Frons. 0:00:06.880 --> 0:00:09.040 We are so glad you're here. Today's gonna be a 0:00:09.080 --> 0:00:12.119 super juicy, juicy juicy one. We've been talking about this 0:00:12.280 --> 0:00:16.600 phenomena that I've been seeing on TikTok with famous celebrities 0:00:16.680 --> 0:00:19.520 like Doja Cat and Fka Twigs saying that their label 0:00:19.600 --> 0:00:22.960 is forcing them to go viral before they can drop 0:00:23.000 --> 0:00:24.919 new music. So super spooky. 0:00:25.360 --> 0:00:28.800 Sure, that's actually my demon paralysis being made to post 0:00:28.840 --> 0:00:32.199 certain things. Imagine, I hate it. We're also going to 0:00:32.240 --> 0:00:34.760 be talking about the most popular girls names. I was 0:00:34.800 --> 0:00:36.840 having this conversation with my sister yesterday. 0:00:37.520 --> 0:00:41.320 It's giving Charlotte, it's giving Olivia. My sister's a great name. 0:00:41.400 --> 0:00:43.360 I love the name Olivia. Oh thank you. 0:00:43.680 --> 0:00:48.319 Bitchy but hot, she's a bitch. And of course we're 0:00:48.320 --> 0:00:50.160 going to be talking about Shrek. Yeah, just a little 0:00:50.200 --> 0:00:50.919 tiny taste. 0:00:51.080 --> 0:00:54.560 And you taught us about this morally motivated network, about 0:00:54.560 --> 0:00:56.600 how there are a bunch of people who think that 0:00:57.200 --> 0:01:01.480 their duty is to cancel people because it's motivated from this, 0:01:01.600 --> 0:01:04.280 like Inna Vigilante, Are they the hero? 0:01:04.600 --> 0:01:09.000 Are they the villain? Find out next Stay tuned, my 0:01:09.040 --> 0:01:09.759 little lovelies. 0:01:10.040 --> 0:01:12.000 This is flex and frooms. 0:01:13.000 --> 0:01:15.640 I'm going to talk about a man and a woman 0:01:15.880 --> 0:01:18.679 again it with any other you know, this is what 0:01:18.800 --> 0:01:19.840 happens on FLEXA. 0:01:19.720 --> 0:01:25.080 One thing about frooms. She loves a heterosexual relationship dilemma. 0:01:25.360 --> 0:01:27.760 I don't see sexuality. It's really that simple. Yeah. 0:01:28.280 --> 0:01:32.760 So this is a very very simple question that slid 0:01:32.800 --> 0:01:35.280 into my DMS a week ago. I can't remember the 0:01:35.280 --> 0:01:37.240 person's name, but I know that it's a woman, a 0:01:37.280 --> 0:01:38.280 heterosexual woman. 0:01:38.480 --> 0:01:41.080 Let's call her Maddie, Maddie, Thank you, Maddie. 0:01:41.280 --> 0:01:43.160 See, I think these people want to be anonymous, but 0:01:43.280 --> 0:01:46.800 we'll call her Maddie a good girlfriend. 0:01:47.520 --> 0:01:51.400 One day, we'll talk about why people who have this 0:01:51.520 --> 0:01:53.840 propensity to want to overshare to strangers want to be 0:01:53.880 --> 0:01:56.960 anonymous at the same time. Pick one. Do you know 0:01:57.000 --> 0:01:59.720 what I'm saying. It's very counterintuitive to be like, I 0:01:59.720 --> 0:02:02.920 want to share this very intimate thing to you, for 0:02:03.000 --> 0:02:06.640 you to share with hundreds of thousands of people the 0:02:06.640 --> 0:02:08.359 most not intimate thing you can do. 0:02:08.560 --> 0:02:12.280 I mean, anyway, go on gone. It makes sense to me, 0:02:12.440 --> 0:02:16.040 So eat secret keepers. This is simple. 0:02:16.080 --> 0:02:18.680 She goes a good girlfriend and I had a falling 0:02:18.680 --> 0:02:21.480 out due to her thinking that I didn't like her 0:02:21.520 --> 0:02:24.880 boyfriend when I had never said anything to allude to that, 0:02:25.520 --> 0:02:27.320 and now she has blocked me. 0:02:28.040 --> 0:02:29.280 What what do I do? 0:02:30.720 --> 0:02:32.400 I have more questions than answers. 0:02:33.000 --> 0:02:35.720 It's like, that's pretty simple, isn't it. It's like a 0:02:35.800 --> 0:02:39.000 very simple love line. Yeah, no nuance to that. 0:02:39.160 --> 0:02:43.480 As you would say, imagine your friend blocking you because 0:02:43.520 --> 0:02:45.560 they think you don't like their partner. 0:02:46.400 --> 0:02:49.960 I chose this love line, of course. Why I choose anything? 0:02:50.040 --> 0:02:51.320 Because I have a personal connection. 0:02:51.600 --> 0:02:54.679 You do, Yes, I have been in this situation. 0:02:55.120 --> 0:02:58.519 What you really have lived? This story? You keep sharing 0:02:59.040 --> 0:03:00.959 one incriminating sorry after another. 0:03:01.760 --> 0:03:03.720 I'll share this one because I look like a saying 0:03:03.760 --> 0:03:05.160 to it and I did nothing wrong. 0:03:05.560 --> 0:03:05.840 Yeah. 0:03:06.000 --> 0:03:08.600 As someone with an expressive face, I can imagine I 0:03:08.639 --> 0:03:10.600 give people the impression that I hate things that I'm 0:03:10.639 --> 0:03:14.440 indifferent about. Something about my facial structure can be real frowny, 0:03:14.480 --> 0:03:17.640 real quick. And also the intonation of my voice. 0:03:17.720 --> 0:03:18.880 Sarcastic at all times. 0:03:19.000 --> 0:03:22.600 Yeah, but that's not even my humor. That's what gets me, Like, 0:03:22.639 --> 0:03:24.840 I feel like when people think I'm being really facetious, 0:03:24.880 --> 0:03:25.880 I'm telling the truth. 0:03:26.280 --> 0:03:28.560 Well, what's your thoughts on that? 0:03:29.080 --> 0:03:33.120 I think that the person Maddie, who we absolutely named, 0:03:33.320 --> 0:03:33.799 is lying. 0:03:35.720 --> 0:03:36.560 I think she's lying. 0:03:38.040 --> 0:03:40.480 You've never given your friend the impression that you hate 0:03:40.480 --> 0:03:43.200 her boyfriend, yet she's gone out of her way to 0:03:43.240 --> 0:03:47.000 block you. Either you lack self awareness and you've got 0:03:47.000 --> 0:03:49.480 resting bitch face, or you've been flirting too much with 0:03:49.480 --> 0:03:50.720 her boyfriend. 0:03:50.440 --> 0:03:51.600 And she's like, no, no, no, no, no, no no no, 0:03:51.720 --> 0:03:52.600 I'm not doing this. I'm not doing this. 0:03:52.640 --> 0:03:53.200 I'm not doing this. 0:03:54.040 --> 0:03:55.840 Okay, Well, I'm going to give you the inside scope 0:03:55.880 --> 0:03:58.600 of what it's like to be Maddie. And I actually 0:03:58.600 --> 0:03:59.440 don't care if I say that. 0:03:59.480 --> 0:03:59.680 Often. 0:03:59.720 --> 0:04:02.120 I'm telling stories and halfway through I'm thinking, oh no, 0:04:02.200 --> 0:04:04.880 this can't go to air. I'm incriminating myself and others. 0:04:04.920 --> 0:04:07.200 But with this one, I know I didn't do anything wrong, 0:04:07.200 --> 0:04:11.080 so I'm going to say it. So twenty fifteen, you're 0:04:11.120 --> 0:04:14.240 so good with date. Literally, in my mind, I don't 0:04:14.280 --> 0:04:19.159 remember anything except certain periods of time. I had a 0:04:19.200 --> 0:04:22.240 best friend, very best friend since high school, and she 0:04:22.480 --> 0:04:25.400 had a long suffering relationship with a man we're going 0:04:25.440 --> 0:04:27.039 to call Sam long suffering. 0:04:27.160 --> 0:04:29.120 It was long suffering. They've been dating since she was 0:04:29.160 --> 0:04:32.760 in year eight. He was three years older, bit edge, 0:04:33.120 --> 0:04:34.080 But I digress. 0:04:34.360 --> 0:04:38.960 That's your community though, what that's your community, is it? Yeah? 0:04:39.000 --> 0:04:41.000 Okay, with a. 0:04:40.920 --> 0:04:45.400 Boyfriend at the wedding and the Haviana sandals. 0:04:45.800 --> 0:04:47.479 If you want to hear the Havanna experience, you're going 0:04:47.520 --> 0:04:49.720 to have to go listen to our podcast and it's 0:04:49.720 --> 0:04:52.880 all there. But basically, my very best friend, she had 0:04:52.880 --> 0:04:55.760 a boyfriend who was by all accounts a bit of 0:04:55.800 --> 0:04:59.520 a crap person, oo bad person, very mean to her. 0:05:00.240 --> 0:05:02.480 Would often like she would do things to throw back, 0:05:02.560 --> 0:05:04.680 like kind of couple that would like put the truth 0:05:04.760 --> 0:05:05.560 rush on the toilet. 0:05:06.640 --> 0:05:09.800 That was the level of relationship we were dealing with. 0:05:10.720 --> 0:05:13.440 Oh that's not that's not like a metaphor. 0:05:13.240 --> 0:05:17.320 No no, no, yeah, literal really awful things, spreading rumors 0:05:17.400 --> 0:05:21.000 about one another, then getting back together. So obviously this happened. 0:05:21.040 --> 0:05:22.960 You know, they're doing the cycle. We all know a 0:05:22.960 --> 0:05:25.440 friend who does the cycle getting back together, and when 0:05:25.480 --> 0:05:28.839 they're not together, she's vicious about him, coming over to 0:05:28.880 --> 0:05:31.680 my house in front of my parents, spreading lies about 0:05:31.680 --> 0:05:35.160 his person, to which my parents even thought was a 0:05:35.200 --> 0:05:38.400 bit weird. So anyway, they get back together. Fastholed to 0:05:38.480 --> 0:05:39.760 twenty fifteen and. 0:05:39.720 --> 0:05:42.279 She was started in twenty fifteen, so were we fast forwarded? 0:05:43.080 --> 0:05:45.120 I was backtracking too year, right, Like, I'm working together 0:05:45.160 --> 0:05:46.520 for like seven years by this point. 0:05:46.560 --> 0:05:49.160 It got it, got it finally back together. We're all 0:05:49.200 --> 0:05:52.480 at a party. It's my friend's twenty first birthday, and 0:05:52.520 --> 0:05:53.120 I rock up. 0:05:53.160 --> 0:05:57.480 I'm feeling amazing, my life is fantastic, YadA, YadA, YadA. 0:05:57.520 --> 0:05:58.960 And I see. 0:05:58.800 --> 0:06:02.840 Sam and what we're doing. Names, Yeah, we're calling him Sam. 0:06:02.839 --> 0:06:03.640 It's not as we are names. 0:06:03.680 --> 0:06:08.000 Oh, but I'll say it if you asked me kindly enough. 0:06:09.360 --> 0:06:11.559 And I see him and obviously we have a funny 0:06:11.600 --> 0:06:13.960 relationship because I was mean to him when he was 0:06:14.000 --> 0:06:15.080 broken up with my friend. 0:06:15.760 --> 0:06:17.480 So we have a fun you had to. I did 0:06:17.480 --> 0:06:20.560 what I had to. I run up to him, I go, hey, Sam, 0:06:20.760 --> 0:06:23.240 this is a photographer. I go, Sam, let's get a photo. 0:06:23.800 --> 0:06:27.240 And I stand with him and I like, send me 0:06:27.320 --> 0:06:28.359 cock my leg up. 0:06:29.040 --> 0:06:32.200 So I was like doing this like pretty princess vibes. Yeah, 0:06:32.240 --> 0:06:34.680 like you I know something you don't know. We're in love. 0:06:34.880 --> 0:06:35.159 Yeah. 0:06:35.320 --> 0:06:40.159 Anyway, album hits Facebook that Sunday. Get a terse message 0:06:40.160 --> 0:06:43.320 from my friend. You're being very inappropriate and I don't 0:06:43.320 --> 0:06:47.880 think we can be friends. You made Sam very uncomfortable. 0:06:48.800 --> 0:06:53.440 You made it's uncomfortable, Okay, dol same boy that actually 0:06:53.560 --> 0:06:57.200 was untoward to me at times of predator, So. 0:06:57.360 --> 0:06:59.920 You killed him with kindness, I sondh backfire. 0:07:00.560 --> 0:07:03.599 Yeah, I did, literally, So I know the experience of 0:07:03.640 --> 0:07:07.360 someone not liking you because you don't like their partner 0:07:07.480 --> 0:07:08.800 or because there's like bad beef. 0:07:09.520 --> 0:07:10.880 But I think Maddie should move on. 0:07:11.080 --> 0:07:13.400 Me and that person aren't friends anymore because that was 0:07:13.400 --> 0:07:15.960 really the nail on the coffin, because I hadn't done 0:07:15.960 --> 0:07:16.559 anything wrong. 0:07:17.320 --> 0:07:20.240 This has taken so many turns. I'm gonna validate you 0:07:20.280 --> 0:07:23.360 for that story. That sounds wholly traumatic, and I hate 0:07:23.360 --> 0:07:27.200 that for you and all parties involved in this instance. 0:07:27.960 --> 0:07:28.880 If you've been. 0:07:28.760 --> 0:07:30.920 Blocked, how do you know what it's about? 0:07:31.440 --> 0:07:31.560 Like? 0:07:31.600 --> 0:07:34.240 How do you have enough information to go? I know 0:07:34.320 --> 0:07:37.920 it because my friend thinks I don't like her boyfriend. Okay, 0:07:37.920 --> 0:07:40.800 well then you know you did something like You've got 0:07:40.800 --> 0:07:42.640 too much information for a blocked person. 0:07:43.440 --> 0:07:43.920 Interesting. 0:07:44.160 --> 0:07:46.240 The moral to all of these love lines, which I 0:07:46.320 --> 0:07:49.120 love receiving never stop sending, is just go talk to 0:07:49.160 --> 0:07:53.280 the person, because what if it was an accidental block? Now, 0:07:53.320 --> 0:07:56.160 what if it was like, you know, out on the piss, 0:07:56.440 --> 0:07:58.760 got a little bit hyped up, block them because you 0:07:58.760 --> 0:08:00.360 felt some kind of way and just forgot to it. 0:08:00.520 --> 0:08:03.200 You're listening to Flex and Frooms on DA. 0:08:03.520 --> 0:08:06.520 A few weeks ago, we discovered that our producer Brook 0:08:06.600 --> 0:08:08.920 has a tattoo of Shrek on her arm. 0:08:09.120 --> 0:08:12.560 Yeah, which is pretty full on. And then we discovered 0:08:12.560 --> 0:08:16.240 that the Shrek looks exactly like you like me in 0:08:16.400 --> 0:08:19.960 the most beautiful way possible. You look exactly the same. 0:08:20.840 --> 0:08:22.560 And then a few days ago someone slid it into 0:08:22.560 --> 0:08:26.000 my DMS to tell me this incredible fact that apparently 0:08:26.040 --> 0:08:28.840 Shrek is actually based off a real life man. 0:08:29.080 --> 0:08:32.880 Cute and is that hearsay or do we have the evidence? 0:08:34.520 --> 0:08:37.680 M bit of both? It's four fourful yeah, bit of both. 0:08:37.920 --> 0:08:41.720 Okay speaking el, So this is actually what I'm going 0:08:41.800 --> 0:08:46.240 to call a Shrek conspiracy. Love that supposedly it's based 0:08:46.240 --> 0:08:48.400 on a real life man who was a boxer called 0:08:48.600 --> 0:08:53.000 Maurice Tillet who had the nickname the French Angel. Basically, 0:08:53.040 --> 0:08:55.319 when he was twenty years old, he noticed swelling in 0:08:55.400 --> 0:08:58.360 his hands, feet and head, and after visiting a doctor, 0:08:58.440 --> 0:09:01.880 he was diagnosed with our megali, which is a condition 0:09:02.080 --> 0:09:04.840 usually caused by a benign tumor on the pituary gland, 0:09:05.240 --> 0:09:08.880 which results in bone overgrowth and thickening. So basically, this 0:09:08.920 --> 0:09:12.200 man's head grew in a way that was akin to Shrek. 0:09:13.040 --> 0:09:15.560 Thereius Slicks has got a photo that she's showing up here. 0:09:15.600 --> 0:09:18.040 He is in kind of like old garb that you'd 0:09:18.040 --> 0:09:19.720 wear as a box as wearing kind of like an 0:09:19.720 --> 0:09:23.479 oversized nappy style thing, and I got a handle. 0:09:26.840 --> 0:09:27.560 That's the problem. 0:09:28.400 --> 0:09:31.439 He's cute. Yeah, but the man looks like Shrek. There's 0:09:31.480 --> 0:09:32.160 no denying it. 0:09:32.440 --> 0:09:33.320 Shrek looks like him. 0:09:34.760 --> 0:09:38.960 Facts, But I did a little bit more digging and 0:09:39.320 --> 0:09:43.720 apparently DreamWorks never confirmed that it really was based on Shrek. 0:09:43.800 --> 0:09:44.679 Doesn't want to pay him? 0:09:45.520 --> 0:09:49.040 Oh, always going back to commerce, and I'm going to 0:09:49.080 --> 0:09:52.600 pay you there, I reckon, you're right. Here's some more 0:09:52.640 --> 0:09:55.320 pictures of him, and I mean, the man is Shrek. 0:09:55.559 --> 0:09:57.040 There's no denying incredible. 0:09:58.280 --> 0:10:01.880 Yes, So, Maurice Tillett the real life Shrek. If you 0:10:02.040 --> 0:10:03.679 want to tell someone if you're a big Shrek fan, 0:10:03.720 --> 0:10:04.640 I'm going to assume that you are. 0:10:04.679 --> 0:10:05.440 If you're listening to this. 0:10:05.480 --> 0:10:08.600 Show, type in Morris Tilletts and show all of your 0:10:08.600 --> 0:10:11.840 friends and you can say I knew the real life track. 0:10:12.600 --> 0:10:18.760 And by Morris she means Maurice Fleck and Frooms. We 0:10:18.800 --> 0:10:21.280 don't often talk about music marketing, which we should because 0:10:21.280 --> 0:10:25.440 it's fascinating and it affects every single one of your 0:10:25.640 --> 0:10:28.800 most favorite artists. There is so much more that goes 0:10:28.920 --> 0:10:33.360 into you hearing the music right like before it gets 0:10:33.360 --> 0:10:36.559 to your little ear holes. There's all this red tape 0:10:36.600 --> 0:10:39.679 and bureaucracy that needs to be adhered to that honestly 0:10:39.679 --> 0:10:42.679 just ruins the vibe. Recently, on TikTok, a bunch of 0:10:42.800 --> 0:10:47.760 artists came out with the same formula of TikTok, which 0:10:47.800 --> 0:10:50.840 is them holding the camera to their face in selfie mode, 0:10:51.240 --> 0:10:55.960 not speaking with their own music overlaid and words on 0:10:56.000 --> 0:10:59.920 a scream that alludes to I'm so upset my label went, 0:11:00.040 --> 0:11:02.920 let me release my next song unless I go viral. 0:11:02.920 --> 0:11:04.920 On TikTok, Now, if one of them did, it would 0:11:04.960 --> 0:11:06.120 have been like, okay, believable. 0:11:06.200 --> 0:11:07.920 And the first one I'm just gonna interrupt you was 0:11:08.040 --> 0:11:09.199 Charli XCX. 0:11:08.920 --> 0:11:12.960 Yes, and then Halsey and then Doja Cat and Florence 0:11:13.920 --> 0:11:16.120 the Machine. So yeah, if one person had done it, 0:11:16.160 --> 0:11:17.920 I'd be like, oh, yeah, you're fine, but all of 0:11:17.960 --> 0:11:20.400 them doing it, which is I don't really know if 0:11:20.440 --> 0:11:22.400 I believe it. I don't gonna be cynical, you know. 0:11:22.840 --> 0:11:25.760 But the thing that gets me is that these are 0:11:26.200 --> 0:11:31.240 huge artists that have already proved to the world that 0:11:31.360 --> 0:11:34.360 they are valuable. They can already make hits, they can 0:11:34.400 --> 0:11:38.000 already muster up audience interests. Why would you tell like 0:11:38.160 --> 0:11:42.760 a billion dollar artists they have to know multimillion dollar 0:11:42.840 --> 0:11:46.480 artists they have to now go viral, this arbitrary metric 0:11:46.520 --> 0:11:48.320 of success to release a song anyway. 0:11:48.400 --> 0:11:49.160 Listen to this clip. 0:11:49.440 --> 0:11:51.640 All right, So it's looking like a lot of artists 0:11:51.679 --> 0:11:54.200 signed the Capitol Records are calling them out for not 0:11:54.400 --> 0:11:56.800 letting them release their new music unless it goes. 0:11:56.720 --> 0:11:57.600 Viral on TikTok. 0:11:57.880 --> 0:11:59.640 Now we all know hard it was the most reason 0:11:59.640 --> 0:12:03.079 one today we heard about Fja Twigs and Charlie Exists. 0:12:03.200 --> 0:12:05.280 I think last week I believe, but now we're hearing 0:12:05.280 --> 0:12:07.959 from Florence. Well, I'm glad that ours are speaking out 0:12:08.000 --> 0:12:10.240 on this because we, as the general publis I have 0:12:10.280 --> 0:12:13.520 been talking about this for the last two years. Everyone 0:12:13.679 --> 0:12:16.160 is trying to make money off of TikTok, and they're 0:12:16.160 --> 0:12:17.960 forcing their eyes in something that they don't want to do. 0:12:18.280 --> 0:12:20.520 And so the thing about that is, I feel like 0:12:20.800 --> 0:12:23.040 part of what I would love to see in music 0:12:23.040 --> 0:12:26.560 and celebrity culture is a bit of a mystery. Like 0:12:26.640 --> 0:12:28.920 I think that we have skewed a little bit too 0:12:28.920 --> 0:12:31.640 far into authenticity culture, and now I'm having to be 0:12:31.679 --> 0:12:35.120 accountable for what these artists are going through behind the scenes. 0:12:35.280 --> 0:12:38.120 I love that you're being real, but just figure out 0:12:38.120 --> 0:12:39.839 how to go viral, babe, so. 0:12:39.840 --> 0:12:40.680 I can hear the track. 0:12:41.440 --> 0:12:43.720 Now I can't hear the music because you can't go viral. 0:12:44.520 --> 0:12:45.040 Be better. 0:12:45.320 --> 0:12:47.760 I swear Charlie XX did this like a year ago. 0:12:48.679 --> 0:12:52.360 I believed her. Yes, she has always been real talk 0:12:52.600 --> 0:12:55.240 in my experience. I've interviewed her before. She's giving me 0:12:55.280 --> 0:12:57.960 a real talk kind of vibe. She's she's not ask Kissa, 0:12:58.160 --> 0:13:02.200 She's here to do her job. Whereas, Yeah, the more 0:13:02.240 --> 0:13:05.840 recent ones I struggled to believe. Even with Charlie XX, 0:13:05.840 --> 0:13:07.960 Like I did have this little, tiny like voice in 0:13:08.000 --> 0:13:11.080 my head being like, there's no way that's real. Not 0:13:11.200 --> 0:13:14.880 because I am like someone who's totally aware of like 0:13:14.960 --> 0:13:17.160 marketing and stuff. I think your brain more goes there, 0:13:17.600 --> 0:13:19.760 but more because like, if I was a label and 0:13:19.800 --> 0:13:22.800 my artist was talking shit, I'd be like stop that. 0:13:23.120 --> 0:13:25.400 I think they're much more likely to feel upset about 0:13:25.440 --> 0:13:29.640 you bad noting them yeah, than you actually like needing 0:13:29.640 --> 0:13:30.840 to do it. 0:13:30.960 --> 0:13:33.320 But interesting that you perceived. Charlie XCX is like a 0:13:33.360 --> 0:13:36.080 real raw kind of artist because I remember back in 0:13:36.120 --> 0:13:39.920 the early days, like in that boom Clap era, where 0:13:39.960 --> 0:13:43.880 she was so obviously being a caricature of herself, like 0:13:43.920 --> 0:13:47.880 this extra heightened version of herself, and then like had 0:13:47.920 --> 0:13:51.440 a very distinct career change and a very distinct career change, 0:13:51.720 --> 0:13:54.760 and even recently she said that due to the fact 0:13:54.760 --> 0:13:58.160 that everybody is doing this hyper authentic thing, she's swinging 0:13:58.160 --> 0:14:01.320 and she wants to be like a fembot like stiff, 0:14:02.120 --> 0:14:05.240 not even stiff, but just like a highly curated type 0:14:05.280 --> 0:14:09.319 of brand now because there's no value in sharing everything 0:14:09.360 --> 0:14:10.120 behind the scenes. 0:14:10.160 --> 0:14:14.280 It doesn't add anything to your end result. 0:14:14.360 --> 0:14:16.080 You just end up stressing more because now the whole 0:14:16.080 --> 0:14:20.840 internet knows you're anxious. Times back from when Summer Walker 0:14:22.440 --> 0:14:24.440 said that she didn't want to tour because she's really 0:14:24.520 --> 0:14:27.280 anxious and she hates performing and she gets on stage 0:14:27.320 --> 0:14:29.720 and she's like really stiff, and she's not looking at 0:14:29.720 --> 0:14:33.440 the crowd and she looks very visibly just not comfortable. 0:14:34.080 --> 0:14:37.840 And she told the audiences eventually she's like, I'm really anxious, 0:14:37.880 --> 0:14:42.000 Like nothing is more uncomfortable to me than doing this. Sorry, 0:14:42.640 --> 0:14:44.720 And now people weaponize that against her, They're like, if 0:14:44.720 --> 0:14:46.280 you're anxious, why you want to be a musician for 0:14:46.720 --> 0:14:47.240 you knew what you. 0:14:47.200 --> 0:14:50.960 Signed up for, just sing something skiff? Can't you just 0:14:50.960 --> 0:14:54.440 take a little pill. 0:14:54.640 --> 0:14:57.760 I do think that it hits a chord with people 0:14:57.800 --> 0:14:59.880 on TikTok because I think a lot of people, especially 0:15:00.080 --> 0:15:01.440 our age, we are. 0:15:01.320 --> 0:15:04.280 At the very very end of gen z. I think 0:15:04.320 --> 0:15:07.600 we're out of it. But nah, oh yeah, I think 0:15:07.760 --> 0:15:10.440 I'm a millennial. Yeah, I'll take it by one year 0:15:10.800 --> 0:15:14.120 me that was very millennial. 0:15:15.200 --> 0:15:17.920 I think that we can relate to the feeling of 0:15:17.960 --> 0:15:20.720 not wanting to adopt a new platform. And I think 0:15:20.760 --> 0:15:22.800 for a lot of people they think of TikTok as 0:15:22.840 --> 0:15:25.040 the dancing app, Like there's so many people our age 0:15:25.040 --> 0:15:27.600 that still think it's where teenagers got to do dancers. 0:15:28.080 --> 0:15:29.520 It's totally a lot from that. 0:15:29.600 --> 0:15:31.120 Like, yeah, there's that, there's more to it. 0:15:31.280 --> 0:15:33.320 There's a lot more to it, And so I think 0:15:33.640 --> 0:15:37.720 in sharing that there's relatability to people who are afraid 0:15:37.760 --> 0:15:38.320 of TikTok. 0:15:38.920 --> 0:15:41.360 Yeah, but I just don't think it's an artist's role 0:15:41.440 --> 0:15:44.160 to be relatable. And I also think my real issue 0:15:44.240 --> 0:15:46.800 is why are these artists having to be in charge 0:15:46.840 --> 0:15:49.840 of their marketing? Like is should the pressure not be 0:15:49.920 --> 0:15:52.200 on the marketing managers to be like, you need to 0:15:52.200 --> 0:15:54.480 make me go viral so I can drop this hit? 0:15:54.800 --> 0:15:57.720 Like what is the marketer's job if the artist now 0:15:57.760 --> 0:16:01.400 has the pressure to create a direct them, write the music, 0:16:03.240 --> 0:16:06.480 dress themselves, build an audience, build a fan base, and 0:16:06.520 --> 0:16:10.440 now go viral just to drop a track that doesn't 0:16:10.480 --> 0:16:12.760 feel like it should be in the artists to remit, 0:16:14.920 --> 0:16:20.680 especially because artists are the culmination of all the creative 0:16:20.720 --> 0:16:22.920 brains that are working on them, from the label to 0:16:23.520 --> 0:16:27.600 their management, to their photographers and their videographers. Like they 0:16:27.640 --> 0:16:30.840 are the sum of so many other brains. Why are 0:16:30.880 --> 0:16:33.320 they feeling like they're on their own when it comes 0:16:33.360 --> 0:16:36.200 to releasing music, Like, shouldn't it be like, how are 0:16:36.240 --> 0:16:38.040 we going to get you to go viral? Here are 0:16:38.080 --> 0:16:40.680 some ideas, let's do it. I think it's very strange. 0:16:40.800 --> 0:16:44.600 We've talked about this idea of celebrity relatability in the 0:16:44.640 --> 0:16:47.000 long term. I don't think it does anything favorable for 0:16:47.040 --> 0:16:49.120 an artist to know that the conditions that they're working 0:16:49.280 --> 0:16:53.920 in are not conducive to them releasing music, because, contrary 0:16:54.000 --> 0:16:56.640 to what these artists think, your fans do not want 0:16:56.680 --> 0:16:58.840 to know that there are limitations between them and the 0:16:58.880 --> 0:17:01.880 next hit. They want to know the music's coming. You 0:17:01.880 --> 0:17:03.360 say the music is not coming. Okay, well, one way 0:17:03.360 --> 0:17:05.159 I meant to do, like what do you need from me? 0:17:05.680 --> 0:17:09.480 And I think that artists of twenty twenty two ask 0:17:09.640 --> 0:17:13.480 for a lot from their fans. Pre save this, stream this, 0:17:13.760 --> 0:17:15.480 come to the thing and buy the merge and then 0:17:15.520 --> 0:17:17.159 make sure you do this, and then come here. And 0:17:17.400 --> 0:17:19.320 if you don't, if you don't do this by this time, 0:17:19.359 --> 0:17:21.280 then I don't get this. And suddenly you have to 0:17:21.359 --> 0:17:24.679 opt in so heavily just to be a fan. And 0:17:24.840 --> 0:17:28.359 also with how controversial a lot of artists are, Like 0:17:28.400 --> 0:17:30.760 imagine saying you're a Kanye fan in twenty twenty two, 0:17:31.359 --> 0:17:33.399 you know you gotta do a whole campaign trail to 0:17:33.600 --> 0:17:36.239 justify that you can't just like the music anymore. You 0:17:36.320 --> 0:17:38.920 have to like them as people and all the things 0:17:38.920 --> 0:17:42.399 they're going through. Let's just let's put it in a 0:17:42.440 --> 0:17:45.679 nice thing little box. O kind let's work on the presentation. 0:17:46.359 --> 0:17:46.560 See. 0:17:46.600 --> 0:17:48.600 But I'm kind of the opinion if you're an artist 0:17:48.600 --> 0:17:51.440 and you're a star, you are unrelenting and you want 0:17:51.560 --> 0:17:52.720 to do everything yourself. 0:17:54.119 --> 0:17:56.680 Yeah, but I think the whole point of being signed 0:17:56.720 --> 0:17:58.359 to a label is that you can do these things 0:17:58.480 --> 0:18:02.840 by yourself with this of all these like with the 0:18:02.840 --> 0:18:05.800 sport of an industry behind you, backing you and giving 0:18:05.840 --> 0:18:07.879 you the push you need to do the things you 0:18:07.920 --> 0:18:10.840 should want to do. If the artists have already written 0:18:10.840 --> 0:18:14.280 the music and the labels like it's sitting there ready 0:18:14.320 --> 0:18:17.000 to click process to the world, and you can't do 0:18:17.040 --> 0:18:19.399 it until you go viral on this platform, well that 0:18:19.520 --> 0:18:20.119 is just silly. 0:18:20.720 --> 0:18:22.960 I think it's semi think that it could be true 0:18:23.000 --> 0:18:24.720 because I feel like so many people that get record 0:18:24.760 --> 0:18:28.280 deals these days are famous on TikTok. Pretty much all 0:18:28.760 --> 0:18:31.640 entertainers that are coming up from twenty two onwards need 0:18:31.640 --> 0:18:32.600 a TikTok presence. 0:18:32.880 --> 0:18:34.600 Absolutely, you need a TikTok presence. 0:18:34.640 --> 0:18:36.240 But look that song you played. 0:18:35.960 --> 0:18:39.760 Earlier, mean by whoever whoever, that song is so huge 0:18:39.800 --> 0:18:40.400 on TikTok. 0:18:40.680 --> 0:18:42.560 I don't know that girl's name, I don't know where 0:18:42.600 --> 0:18:44.160 she's from, I don't know what she does. 0:18:44.480 --> 0:18:45.680 It's not resonating. 0:18:46.119 --> 0:18:49.159 Going viral on TikTok is like the first step to 0:18:49.200 --> 0:18:53.000 a career that plateaus in three seconds because you literally 0:18:53.040 --> 0:18:56.239 cannot sustain that amount of height for any longer than 0:18:56.240 --> 0:18:59.320 a season. You're not allowed to. Like the biggest artists 0:18:59.359 --> 0:19:02.239 in the world have an off period. Frank oceanwent am 0:19:02.280 --> 0:19:05.480 I for five years because he could not sustain the hype. 0:19:05.520 --> 0:19:06.439