1 00:00:00,280 --> 00:00:04,960 Speaker 1: Last year, we gave close to twenty thousand chubberchups away. 2 00:00:06,040 --> 00:00:09,680 Speaker 1: We served tens of thousands of coffees from our two 3 00:00:09,800 --> 00:00:13,119 Speaker 1: coffee vans. And what did that create. It meant that 4 00:00:13,680 --> 00:00:16,960 Speaker 1: children were happy at our auctions. People were happy at 5 00:00:16,960 --> 00:00:19,480 Speaker 1: our auctions. There was free coffee, there was free water. 6 00:00:19,840 --> 00:00:21,840 Speaker 1: It became a bit of a spectacle. And when it 7 00:00:21,880 --> 00:00:24,239 Speaker 1: becomes a bit of a spectacle, then people feel good. 8 00:00:24,560 --> 00:00:27,400 Speaker 1: As an auctioneer, the best auctioneers and I've been every 9 00:00:27,400 --> 00:00:30,000 Speaker 1: sort of auctioneer since i started, because when I started, 10 00:00:30,040 --> 00:00:33,239 Speaker 1: I knew nothing, and I've developed my style across the 11 00:00:33,320 --> 00:00:36,400 Speaker 1: process what I try to be now, and it doesn't 12 00:00:36,440 --> 00:00:40,360 Speaker 1: always work because it's all unscripted. I try to be 13 00:00:40,479 --> 00:00:43,879 Speaker 1: happy and I try to be nice because happy and 14 00:00:44,080 --> 00:00:47,840 Speaker 1: nice makes a better sales process. 15 00:00:52,200 --> 00:00:55,040 Speaker 2: Welcome to How I Work, a show about the tactics, hacks, 16 00:00:55,080 --> 00:00:58,080 Speaker 2: and rituals used by the world's most successful people to 17 00:00:58,080 --> 00:01:00,960 Speaker 2: get so much out of their day. I'm your host, 18 00:01:01,000 --> 00:01:04,520 Speaker 2: doctor Amantha Imba. I'm an organizational psychologist, the founder of 19 00:01:04,560 --> 00:01:08,520 Speaker 2: innovation consultancy Inventium, and I'm obsessed with finding ways to 20 00:01:08,560 --> 00:01:13,400 Speaker 2: optimize my work day. Now, before we get into today's interview, 21 00:01:13,480 --> 00:01:17,240 Speaker 2: I wanted to mention something that my company, Inventium, has 22 00:01:17,280 --> 00:01:21,640 Speaker 2: done every year for the last nine years, and that 23 00:01:21,920 --> 00:01:26,200 Speaker 2: is create Australia's Most Innovative Companies list in partnership with 24 00:01:26,240 --> 00:01:29,520 Speaker 2: the Australian Financial Review. And the good news for you 25 00:01:29,640 --> 00:01:32,319 Speaker 2: if you are listening and working at a company that 26 00:01:32,360 --> 00:01:34,880 Speaker 2: you think is quite innovative, is that we have just 27 00:01:35,280 --> 00:01:38,319 Speaker 2: opened a call for entries. So if you work in 28 00:01:38,360 --> 00:01:42,560 Speaker 2: an organization that has thirty or more employees and would 29 00:01:42,760 --> 00:01:46,720 Speaker 2: consider your company pretty innovative, why not nominate. 30 00:01:47,000 --> 00:01:49,360 Speaker 3: Nomination is free. 31 00:01:49,440 --> 00:01:52,800 Speaker 2: It's completely free to nominate and it will take you 32 00:01:52,920 --> 00:01:56,320 Speaker 2: only a couple of minutes to do so, and by 33 00:01:56,360 --> 00:01:58,880 Speaker 2: doing so, you give your company the chance to be 34 00:01:59,000 --> 00:02:04,120 Speaker 2: recognized as one of Australia and New Zealand's most Innovative 35 00:02:04,240 --> 00:02:07,040 Speaker 2: companies and the list will be published on October nine 36 00:02:07,160 --> 00:02:11,680 Speaker 2: in the Australian Financial Review. So to nominate your company, 37 00:02:11,960 --> 00:02:16,399 Speaker 2: simply go to most Innovative dot com dot au. That's 38 00:02:16,520 --> 00:02:22,200 Speaker 2: most Innovative dot com dot au. Okay, So my guest 39 00:02:22,360 --> 00:02:26,079 Speaker 2: on today's show is Philip Kingston. Philip is the co 40 00:02:26,160 --> 00:02:29,239 Speaker 2: founder of one of the most successful real estate agencies 41 00:02:29,280 --> 00:02:33,440 Speaker 2: in Australia, Gary Pierre. I actually first became aware of 42 00:02:33,480 --> 00:02:38,200 Speaker 2: Philip about maybe fifteen years ago when I randomly encountered 43 00:02:38,240 --> 00:02:41,280 Speaker 2: an auction that he was running, and I got to 44 00:02:41,320 --> 00:02:45,440 Speaker 2: say it was the most entertaining twenty minutes of my week. 45 00:02:45,720 --> 00:02:49,440 Speaker 2: Philip is hands down the best auctioneer I've ever seen. 46 00:02:49,880 --> 00:02:52,920 Speaker 2: It's seriously like going to outdoor theater. So if you 47 00:02:53,000 --> 00:02:56,520 Speaker 2: live in the Melbourne area, go to a Philip Kingston 48 00:02:56,600 --> 00:02:59,160 Speaker 2: auction and you will see what I mean and look 49 00:02:59,200 --> 00:03:02,000 Speaker 2: since then, over the years, Philip has actually sold properties 50 00:03:02,040 --> 00:03:05,320 Speaker 2: for me and I also recently bought one from him too, 51 00:03:05,400 --> 00:03:07,960 Speaker 2: so I feel like I know him quite well now. 52 00:03:08,600 --> 00:03:10,880 Speaker 2: So I wanted to have Philip on the show because 53 00:03:10,919 --> 00:03:15,160 Speaker 2: he's one of the best sales people I've ever met. 54 00:03:15,680 --> 00:03:19,080 Speaker 2: So we talk a lot about his sales strategies during 55 00:03:19,160 --> 00:03:22,680 Speaker 2: this interview. So, if sales is part of your job, 56 00:03:22,800 --> 00:03:24,760 Speaker 2: and look to be honest, I think sales is part 57 00:03:24,800 --> 00:03:28,040 Speaker 2: of everybody's job. We are all trying to influence and 58 00:03:28,160 --> 00:03:32,760 Speaker 2: persuade other people to our ideas, our products, our services, 59 00:03:33,400 --> 00:03:36,880 Speaker 2: a lot of things. Really, I think you'll find a 60 00:03:36,880 --> 00:03:39,680 Speaker 2: lot of really helpful strategies in this interview. And also 61 00:03:39,760 --> 00:03:41,680 Speaker 2: if you happen to be planning on bidding at an 62 00:03:41,680 --> 00:03:44,520 Speaker 2: auction at some time in the future, then we also 63 00:03:44,600 --> 00:03:47,880 Speaker 2: get into Philip's advice about how to give yourself the 64 00:03:47,920 --> 00:03:50,960 Speaker 2: best chance of success, what should you be looking for, 65 00:03:51,000 --> 00:03:53,360 Speaker 2: how should you be acting, which I. 66 00:03:53,600 --> 00:03:56,200 Speaker 3: Personally found absolutely fascinating. 67 00:03:56,720 --> 00:03:59,680 Speaker 2: So on that note, over to Philip to hear about 68 00:03:59,720 --> 00:04:00,880 Speaker 2: how well he works. 69 00:04:02,160 --> 00:04:03,720 Speaker 3: Philip, Welcome to the show. 70 00:04:04,120 --> 00:04:05,640 Speaker 1: A Mantha. Great to be with you. 71 00:04:06,080 --> 00:04:08,520 Speaker 3: I have known you and also known of you for 72 00:04:08,560 --> 00:04:09,240 Speaker 3: many many years. 73 00:04:09,280 --> 00:04:12,320 Speaker 2: I remember when I first encountered you, was probably about 74 00:04:12,360 --> 00:04:14,960 Speaker 2: a decade ago, and I saw you doing an auction 75 00:04:15,280 --> 00:04:19,800 Speaker 2: in Corefield, and I've always had like a passing interest 76 00:04:19,839 --> 00:04:23,080 Speaker 2: in real estate, and I kind of mose it on 77 00:04:23,120 --> 00:04:26,160 Speaker 2: over to this auction and it was probably the most 78 00:04:26,320 --> 00:04:29,760 Speaker 2: entertaining twenty minutes of my month. But I think one 79 00:04:29,760 --> 00:04:33,400 Speaker 2: of the things I find most striking about you is 80 00:04:33,760 --> 00:04:36,360 Speaker 2: how good you are at selling, whether that. 81 00:04:36,320 --> 00:04:38,640 Speaker 3: Be in the auction or one on one. 82 00:04:38,960 --> 00:04:42,440 Speaker 2: So I want to start by looking at some of 83 00:04:42,480 --> 00:04:45,200 Speaker 2: the sales strategies that you perhaps consciously think about but 84 00:04:45,640 --> 00:04:50,119 Speaker 2: also unconsciously just demonstrate. Like kind of let's maybe start 85 00:04:50,120 --> 00:04:53,120 Speaker 2: with that first meeting where you're meeting with someone who 86 00:04:53,200 --> 00:04:56,039 Speaker 2: was shopping around for a real estate agent to sell 87 00:04:56,080 --> 00:04:59,040 Speaker 2: their home. What are you thinking about in that first meeting. 88 00:04:59,480 --> 00:05:02,800 Speaker 1: So I think that everything for me boils down to energy, 89 00:05:03,040 --> 00:05:07,080 Speaker 1: because scripts and dialogues can be learned, and good people 90 00:05:07,120 --> 00:05:10,320 Speaker 1: are always reading and trying to increase their knowledge and 91 00:05:10,360 --> 00:05:13,960 Speaker 1: their fundamental understanding of the craft of selling. So I 92 00:05:14,000 --> 00:05:16,520 Speaker 1: do a lot of that. But for me, everything revolves 93 00:05:16,560 --> 00:05:20,479 Speaker 1: around energy because I think people will always respond to 94 00:05:20,800 --> 00:05:24,920 Speaker 1: positive energy. And when I walk into a room, I've 95 00:05:24,960 --> 00:05:28,520 Speaker 1: developed the ability to be able to light the place up. Now, 96 00:05:28,520 --> 00:05:31,520 Speaker 1: I don't mean that in any arrogant sense, but I 97 00:05:31,520 --> 00:05:36,719 Speaker 1: think that most people operate on low to medium levels 98 00:05:36,720 --> 00:05:40,160 Speaker 1: of energy, and I think when a high energy person 99 00:05:40,240 --> 00:05:44,679 Speaker 1: comes in, and particularly with a smile, then people will 100 00:05:44,880 --> 00:05:48,679 Speaker 1: generally open themselves up to somebody that has positive energy. 101 00:05:49,120 --> 00:05:52,839 Speaker 1: So I'm a great believer in doing everything possible to 102 00:05:53,080 --> 00:05:56,159 Speaker 1: ensure that I'm able to keep that energy turned on 103 00:05:56,320 --> 00:05:58,359 Speaker 1: all the time, and I think that works for me, 104 00:05:58,400 --> 00:06:02,440 Speaker 1: both socially and from a professional point of view, although 105 00:06:02,480 --> 00:06:04,919 Speaker 1: it does tend to be a bit exhausting at the 106 00:06:05,000 --> 00:06:05,600 Speaker 1: end of the week. 107 00:06:06,360 --> 00:06:08,000 Speaker 3: Yeah, how are you doing that? 108 00:06:08,080 --> 00:06:10,080 Speaker 2: So I imagine that some mornings you must get out 109 00:06:10,080 --> 00:06:11,800 Speaker 2: of bed not in a good mood. 110 00:06:12,200 --> 00:06:14,600 Speaker 1: So I get out of bed pretty much every day, 111 00:06:14,800 --> 00:06:19,359 Speaker 1: not in a good mood. But I've built a series 112 00:06:19,400 --> 00:06:23,000 Speaker 1: of disciplines in my life that ensure that everything I 113 00:06:23,160 --> 00:06:26,279 Speaker 1: do is scripted to a degree. And keep in mind, 114 00:06:26,320 --> 00:06:29,880 Speaker 1: I live in a very unscripted business. Auctions, as you've seen, 115 00:06:30,040 --> 00:06:32,960 Speaker 1: are totally unscripted. You don't know what the buying public 116 00:06:32,960 --> 00:06:34,840 Speaker 1: are going to do, you don't know what the weather's 117 00:06:34,880 --> 00:06:36,440 Speaker 1: going to be, you don't know who's going to drive 118 00:06:36,560 --> 00:06:38,920 Speaker 1: through the middle of an auction. But everything I do 119 00:06:39,120 --> 00:06:42,560 Speaker 1: has got a purpose built into making me the most 120 00:06:42,680 --> 00:06:45,640 Speaker 1: energetic I can be. So I have a ritual in 121 00:06:45,680 --> 00:06:48,839 Speaker 1: the morning, and I have a diet that has been 122 00:06:49,000 --> 00:06:51,520 Speaker 1: designed for me that gives me maximum energy. 123 00:06:51,600 --> 00:06:53,160 Speaker 3: Okay, let's dig into details there. 124 00:06:53,200 --> 00:06:55,120 Speaker 2: So what's your morning richel and then tell me more 125 00:06:55,120 --> 00:06:56,719 Speaker 2: about this diet has been designed for you. 126 00:06:57,160 --> 00:07:01,279 Speaker 1: So I'm a great believer in diet is crucially important. 127 00:07:01,960 --> 00:07:03,800 Speaker 1: And so I get out of bed in the morning, 128 00:07:04,080 --> 00:07:09,200 Speaker 1: I drag my sorry backside downstairs. I flick on my 129 00:07:09,360 --> 00:07:12,640 Speaker 1: coffee machine, which has been researched to be the best 130 00:07:12,720 --> 00:07:16,920 Speaker 1: coffee machine. I could possibly buy it and afford. It's 131 00:07:17,000 --> 00:07:21,560 Speaker 1: Lemazaroko machine, and it is the most beautiful piece of engineering. 132 00:07:21,640 --> 00:07:24,320 Speaker 1: So just making a coffee actually in itself is a 133 00:07:24,320 --> 00:07:26,480 Speaker 1: bit of a ritual. So I start the morning with 134 00:07:26,520 --> 00:07:30,200 Speaker 1: a double espresso. I then go to my gym where 135 00:07:30,240 --> 00:07:33,560 Speaker 1: I do some pretty serious workout. I have a alternating 136 00:07:33,800 --> 00:07:37,560 Speaker 1: workout which is between cardio one morning and weight bearing 137 00:07:37,600 --> 00:07:41,440 Speaker 1: exercises the next. I have a personal trainer because I'm 138 00:07:41,600 --> 00:07:44,880 Speaker 1: a great believer in diet and exercise are the two 139 00:07:44,920 --> 00:07:48,960 Speaker 1: single most important things you can do after brain nourishment. 140 00:07:49,600 --> 00:07:51,920 Speaker 1: So by the time I get to work, I've done 141 00:07:51,920 --> 00:07:55,480 Speaker 1: a pretty serious workout. I've also had a fantastic breakfast, 142 00:07:56,200 --> 00:08:01,560 Speaker 1: and it is a breakfast that is based around oats, strawberries, 143 00:08:02,000 --> 00:08:05,480 Speaker 1: orange juice, and a whole range of seeds. So the 144 00:08:05,520 --> 00:08:08,120 Speaker 1: time I get to work, my body has been well 145 00:08:08,240 --> 00:08:11,280 Speaker 1: nourished and it's been woken up, not owned by the caffeine, 146 00:08:11,360 --> 00:08:14,400 Speaker 1: but of course all of the exercise. Exercise in the morning. 147 00:08:14,760 --> 00:08:18,360 Speaker 1: I don't care what anybody says, the best, single, best 148 00:08:18,400 --> 00:08:20,240 Speaker 1: time to do exercise is in the morning. 149 00:08:20,720 --> 00:08:25,320 Speaker 3: I couldn't agree more. That's very similar to what I do. 150 00:08:25,640 --> 00:08:29,520 Speaker 1: Look it gets everything working, and it's hard. It's the 151 00:08:29,520 --> 00:08:32,160 Speaker 1: discipline around it is hard. I think what's probably the 152 00:08:32,200 --> 00:08:37,280 Speaker 1: best hack for my exercise in recent years is sitting 153 00:08:37,280 --> 00:08:40,080 Speaker 1: on my exercise bike or being in the gym listening 154 00:08:40,240 --> 00:08:43,960 Speaker 1: or watching podcasts, and I find that there is so 155 00:08:44,160 --> 00:08:48,240 Speaker 1: much rich information around that it just makes exercise so 156 00:08:48,320 --> 00:08:51,040 Speaker 1: much easier. And on the top of it, your brain 157 00:08:51,200 --> 00:08:54,400 Speaker 1: is learning and working as your body is learning and working. 158 00:08:54,440 --> 00:08:56,079 Speaker 1: So what a great way to start the day. 159 00:08:56,240 --> 00:08:58,920 Speaker 3: Definitely your go to podcasts. Have you got any favorites 160 00:08:59,280 --> 00:08:59,640 Speaker 3: I like? 161 00:09:00,480 --> 00:09:04,880 Speaker 1: Look, I'm a great ABC watcher, so I generally find 162 00:09:04,920 --> 00:09:07,560 Speaker 1: the morning is really about catching up with the night before. 163 00:09:07,679 --> 00:09:10,720 Speaker 1: So it's the business programs. There is a fifteen minute 164 00:09:10,760 --> 00:09:14,040 Speaker 1: business program, There's the seven point thirty Report. I like 165 00:09:14,160 --> 00:09:16,319 Speaker 1: those things because I like to stay in touch with 166 00:09:16,800 --> 00:09:19,760 Speaker 1: what people are talking about. So I think it's very 167 00:09:19,760 --> 00:09:23,920 Speaker 1: important in sales that you read and listen to what 168 00:09:24,000 --> 00:09:26,600 Speaker 1: the popular stories are. And I'm going to confess this 169 00:09:26,760 --> 00:09:30,280 Speaker 1: right now that I am watching Married at First Sight, 170 00:09:30,880 --> 00:09:35,320 Speaker 1: which I think is probably the most horrible, terrible thing 171 00:09:35,840 --> 00:09:38,520 Speaker 1: that has ever been produced. But I can't stop watching it, 172 00:09:38,840 --> 00:09:40,720 Speaker 1: and I'm watching it for two reasons. Because it is 173 00:09:40,760 --> 00:09:44,040 Speaker 1: like watching a slow motion train wreck. But at the 174 00:09:44,040 --> 00:09:47,640 Speaker 1: same time, if six million Australians are watching it and 175 00:09:47,800 --> 00:09:51,840 Speaker 1: I'm not, then I think that says something about my 176 00:09:51,960 --> 00:09:56,600 Speaker 1: inability to converse with everybody. And I think that in 177 00:09:56,600 --> 00:09:59,360 Speaker 1: the sales game, you've got to be able to converse 178 00:10:00,200 --> 00:10:03,400 Speaker 1: or watching Merit at First Sight and then I'm not 179 00:10:03,600 --> 00:10:08,040 Speaker 1: tapped into the popular vernacular, if that's the right description. 180 00:10:08,440 --> 00:10:10,040 Speaker 3: So it's work, that's what you're saying. 181 00:10:10,160 --> 00:10:12,360 Speaker 1: Well, I mean, I've got to tell you watching Merit 182 00:10:12,400 --> 00:10:17,079 Speaker 1: at First Sight is for me work, but it's endless entertainment. 183 00:10:17,360 --> 00:10:22,800 Speaker 2: Okay, I'm clearly not in the popular masses. 184 00:10:22,800 --> 00:10:24,480 Speaker 3: I don't think I've watched a minute of that show. 185 00:10:25,640 --> 00:10:28,040 Speaker 1: I highly recommend that you do. It'll make you feel 186 00:10:28,080 --> 00:10:29,040 Speaker 1: better about yourself. 187 00:10:29,160 --> 00:10:29,959 Speaker 3: Okay, excellent. 188 00:10:29,960 --> 00:10:32,840 Speaker 2: I'm always looking for things that can help with that. Okay, 189 00:10:32,920 --> 00:10:35,080 Speaker 2: So energy, what else. 190 00:10:34,920 --> 00:10:37,960 Speaker 3: Is going on in your mind in that first meeting? 191 00:10:38,360 --> 00:10:40,520 Speaker 1: So I love to ask a lot of questions. So 192 00:10:40,640 --> 00:10:44,640 Speaker 1: what's going in What's going on in my mind is 193 00:10:44,760 --> 00:10:48,880 Speaker 1: I'm trying to work you out, because ultimately, if I 194 00:10:48,920 --> 00:10:53,080 Speaker 1: can work you out, then the pathway for sales success 195 00:10:53,160 --> 00:10:56,320 Speaker 1: is so much easier. So I'm a great listener, but 196 00:10:56,400 --> 00:10:59,440 Speaker 1: I'm also a great question asker. I want to know 197 00:10:59,559 --> 00:11:02,560 Speaker 1: as much as I can about the person that I'm 198 00:11:02,640 --> 00:11:08,600 Speaker 1: sitting across from, So you know the basics of understanding somebody. 199 00:11:08,640 --> 00:11:11,320 Speaker 1: Will you know their family, who is in their family, 200 00:11:11,720 --> 00:11:16,079 Speaker 1: their occupation, what do they do with their spare time? 201 00:11:16,320 --> 00:11:20,280 Speaker 1: So there's that old anachronism is that there aren't word 202 00:11:20,440 --> 00:11:27,240 Speaker 1: for Ford. It's at which is family, occupation, recreation and dreams. 203 00:11:27,880 --> 00:11:28,760 Speaker 1: Have you not heard that? 204 00:11:28,880 --> 00:11:29,480 Speaker 3: I have none? 205 00:11:29,520 --> 00:11:32,559 Speaker 1: So look, it's about it's hundreds of years old, I think, 206 00:11:32,640 --> 00:11:36,320 Speaker 1: and I keep forgetting to train my team around Ford. 207 00:11:36,600 --> 00:11:39,120 Speaker 1: But if you think about having a conversation with somebody, 208 00:11:39,440 --> 00:11:45,240 Speaker 1: what's important to those people, what's important to any of us? Family, family, occupation, 209 00:11:46,160 --> 00:11:49,400 Speaker 1: recreation and dreams? And if you can cover off on 210 00:11:49,559 --> 00:11:52,240 Speaker 1: those four items, and obviously, you know you don't want 211 00:11:52,240 --> 00:11:54,320 Speaker 1: to make it like the Spanish inquisition, but if you 212 00:11:54,320 --> 00:11:56,480 Speaker 1: can cover off on those things, you're going to learn 213 00:11:56,520 --> 00:11:59,679 Speaker 1: a lot about what is motivating the person. And then 214 00:11:59,720 --> 00:12:03,240 Speaker 1: once you understand their motivations, then you understand their pressure points. 215 00:12:03,480 --> 00:12:06,800 Speaker 1: And then obviously my job is to apply pressure to 216 00:12:06,880 --> 00:12:07,760 Speaker 1: their pressure points. 217 00:12:08,280 --> 00:12:11,760 Speaker 2: So a couple of questions on that, How how do 218 00:12:11,840 --> 00:12:15,079 Speaker 2: you ask questions around those things in a way that 219 00:12:15,240 --> 00:12:18,480 Speaker 2: doesn't seem salesy, because I feel like there are you know, 220 00:12:18,520 --> 00:12:22,440 Speaker 2: there are these terrible sales people that you know. It 221 00:12:22,640 --> 00:12:25,319 Speaker 2: just feels like they're very transparent in how they're using 222 00:12:25,320 --> 00:12:27,880 Speaker 2: strategies and you see straight through them and you immediately 223 00:12:27,960 --> 00:12:30,600 Speaker 2: lose trust. But having been on the receiving end of 224 00:12:31,120 --> 00:12:36,280 Speaker 2: your sales strategies, like I'm in like Philip sell my home, like, 225 00:12:36,440 --> 00:12:37,680 Speaker 2: how are you kind of doing that? 226 00:12:37,720 --> 00:12:40,000 Speaker 1: And I will say You've been a wonderful client across 227 00:12:40,000 --> 00:12:45,200 Speaker 1: the journey, I think, look for me, it's natural, But 228 00:12:45,280 --> 00:12:48,520 Speaker 1: at the same time, if we develop what natural really is. 229 00:12:48,920 --> 00:12:53,640 Speaker 1: I'm genuinely interested in the human condition. I genuinely like people. 230 00:12:54,120 --> 00:13:01,720 Speaker 1: I'm genuine genuinely forgiving of everybody's strengths and weaknesses because 231 00:13:01,760 --> 00:13:05,040 Speaker 1: I understand that I am far from a perfect person. 232 00:13:06,080 --> 00:13:08,480 Speaker 1: It obviously helps for me because I've been married to 233 00:13:08,520 --> 00:13:11,719 Speaker 1: a psychologist for thirty years, so coming home and debriefing 234 00:13:12,080 --> 00:13:15,760 Speaker 1: with her has probably made me far better at my 235 00:13:15,920 --> 00:13:18,559 Speaker 1: skills and crafts than I would have been without her. 236 00:13:18,720 --> 00:13:22,360 Speaker 1: But ultimately, I think my position starts from one of 237 00:13:22,440 --> 00:13:27,320 Speaker 1: genuine interest. I am genuinely interested about whatever you do, 238 00:13:27,640 --> 00:13:31,360 Speaker 1: because ultimately, whether you're a painter or a plumber, or 239 00:13:31,440 --> 00:13:37,400 Speaker 1: a neurosurgeon or a politician, everybody's got a story, and 240 00:13:37,440 --> 00:13:41,079 Speaker 1: everybody's got a range of stories. Everybody's got a tragic story. 241 00:13:41,520 --> 00:13:46,760 Speaker 1: Everybody's got a school story, everybody's got a parental story, 242 00:13:46,800 --> 00:13:49,320 Speaker 1: everybody's got the story of being a son or a daughter, 243 00:13:49,440 --> 00:13:51,520 Speaker 1: or a brother or a sister. And then a lot 244 00:13:51,520 --> 00:13:53,920 Speaker 1: of people have had some really tragic stories. And I 245 00:13:53,920 --> 00:13:56,920 Speaker 1: think that I'm a collector of stories. I genuinely am 246 00:13:56,960 --> 00:14:00,600 Speaker 1: interested in your story. I'm interested in and if you're 247 00:14:00,640 --> 00:14:03,640 Speaker 1: interested in people, I mean I think the best salespeople 248 00:14:04,640 --> 00:14:08,959 Speaker 1: intrinsically do what they do in autopilot, because the best 249 00:14:08,960 --> 00:14:13,240 Speaker 1: sales people generally are in sales because sales puts you 250 00:14:13,320 --> 00:14:16,400 Speaker 1: face to face and in contact with people. So I 251 00:14:16,400 --> 00:14:18,960 Speaker 1: think it can be very contrived from people that are 252 00:14:19,040 --> 00:14:21,480 Speaker 1: just in it for the money. If you're just in 253 00:14:21,520 --> 00:14:23,480 Speaker 1: it for the money or for the ticking of the boxes, 254 00:14:23,520 --> 00:14:25,400 Speaker 1: then you're asking a whole lot of questions that do 255 00:14:25,520 --> 00:14:28,800 Speaker 1: sound hollow and empty. But if you've started the day 256 00:14:28,960 --> 00:14:32,400 Speaker 1: like I have, which is I've looked after myself first. 257 00:14:32,440 --> 00:14:35,880 Speaker 1: I've got myself into a position where everything about me 258 00:14:36,040 --> 00:14:39,960 Speaker 1: is working. I'm hungry to learn and hear somebody's next story. 259 00:14:40,440 --> 00:14:43,400 Speaker 1: Then I'm able to take people down the path that 260 00:14:43,480 --> 00:14:46,120 Speaker 1: I need know they need to go on, but I 261 00:14:46,160 --> 00:14:50,320 Speaker 1: will do it with care and concern because the story 262 00:14:50,480 --> 00:14:54,080 Speaker 1: interests me. I think every single person I've ever met, 263 00:14:54,440 --> 00:14:57,400 Speaker 1: if I've asked enough questions or we've had enough time 264 00:14:57,480 --> 00:15:02,960 Speaker 1: to go deep, everybody, including myself, has got some some triggers. 265 00:15:03,920 --> 00:15:08,160 Speaker 1: That's the core of who they are. But most of 266 00:15:08,240 --> 00:15:12,440 Speaker 1: us are trained not to give those things away. And 267 00:15:12,520 --> 00:15:15,600 Speaker 1: yet I think most people are actually wanting to talk. 268 00:15:17,120 --> 00:15:21,040 Speaker 1: So I think if you, if you approach it with genuine, 269 00:15:21,400 --> 00:15:25,640 Speaker 1: genuine interest, then it's easy. So I find my job easy. 270 00:15:26,680 --> 00:15:32,160 Speaker 2: You mentioned once you investigate these four areas, you identify 271 00:15:32,200 --> 00:15:35,000 Speaker 2: the pressure points or trigger points. Can you give me 272 00:15:35,000 --> 00:15:38,000 Speaker 2: an example of like what that is and how you 273 00:15:38,120 --> 00:15:40,640 Speaker 2: might use that to help with the sales process? 274 00:15:40,840 --> 00:15:43,200 Speaker 1: So we if we if we go to that forward, 275 00:15:44,200 --> 00:15:46,600 Speaker 1: Families are really easy one, and family is the one 276 00:15:46,640 --> 00:15:49,720 Speaker 1: I generally go to first, because let's be clear, I'm 277 00:15:49,800 --> 00:15:52,680 Speaker 1: generally speaking to people and I'm sitting in their home 278 00:15:53,160 --> 00:15:57,600 Speaker 1: and their home, and regardless of its financial status or 279 00:15:57,600 --> 00:16:00,840 Speaker 1: its cosmetic status, it is their car. And you know, 280 00:16:00,880 --> 00:16:03,320 Speaker 1: I'm just as happy to sell a one bedroom apartment 281 00:16:03,440 --> 00:16:05,760 Speaker 1: genuinely as I am to sell a father a six 282 00:16:05,840 --> 00:16:08,840 Speaker 1: or a ten million dollar house. So I'll start with 283 00:16:08,960 --> 00:16:13,040 Speaker 1: family because family is the great positioner, and it also 284 00:16:13,320 --> 00:16:17,520 Speaker 1: opens doors because when you're as connected as I am, 285 00:16:17,760 --> 00:16:20,600 Speaker 1: I'm going to know somebody. I might know your brother, 286 00:16:20,680 --> 00:16:23,320 Speaker 1: your mother, your aunt, your uncle, your sister, your brother. 287 00:16:23,760 --> 00:16:28,240 Speaker 1: So that enables me to establish a connection. But it 288 00:16:28,280 --> 00:16:33,640 Speaker 1: also gives me an understanding of sometimes how bristle you 289 00:16:33,720 --> 00:16:39,560 Speaker 1: are or otherwise, because ultimately, those people that will open 290 00:16:39,640 --> 00:16:43,200 Speaker 1: up very quickly will give me more information. Those that 291 00:16:43,280 --> 00:16:46,480 Speaker 1: will clamp that conversation down very quickly also give me 292 00:16:46,520 --> 00:16:48,960 Speaker 1: some understanding of what I've got to do next. So 293 00:16:49,040 --> 00:16:52,560 Speaker 1: family is a great one. Occupation is critically important. It's 294 00:16:52,600 --> 00:16:55,520 Speaker 1: critically important I understand what you do. Why that's so 295 00:16:55,560 --> 00:16:58,440 Speaker 1: important because if you think about it, most people have 296 00:16:58,520 --> 00:17:04,040 Speaker 1: an occupation that generally defines them one way or another, 297 00:17:05,000 --> 00:17:07,800 Speaker 1: and it enables me to work out what strategy I 298 00:17:07,840 --> 00:17:10,600 Speaker 1: will bring to the table. So clearly, I'm going to 299 00:17:10,640 --> 00:17:14,399 Speaker 1: talk very differently to an accountant than I will to 300 00:17:14,640 --> 00:17:19,600 Speaker 1: somebody that's involved in event management. And I'm going to 301 00:17:19,600 --> 00:17:23,080 Speaker 1: talk very differently to a neurosurgeon than I will to 302 00:17:24,040 --> 00:17:26,040 Speaker 1: a sports coach, And. 303 00:17:26,000 --> 00:17:29,879 Speaker 2: So how like, in practical terms, what does that conversation 304 00:17:30,040 --> 00:17:32,440 Speaker 2: look like with the accountant versus the sports coach. 305 00:17:32,600 --> 00:17:35,440 Speaker 1: Well too, with the greatest respect to all of the 306 00:17:35,520 --> 00:17:38,520 Speaker 1: accountants that might be listening, I mean, the generally speaking 307 00:17:38,680 --> 00:17:41,720 Speaker 1: much more detail focused. So I'm going to be much 308 00:17:41,760 --> 00:17:45,920 Speaker 1: more detail orientated with an accountant than I am going 309 00:17:45,960 --> 00:17:53,720 Speaker 1: to be with somebody that's organizing fun, alcohol fueled events 310 00:17:54,160 --> 00:17:57,159 Speaker 1: that are all designed to get people entertained. So I 311 00:17:57,200 --> 00:18:00,359 Speaker 1: think that for me, finding out what somebody does is 312 00:18:00,400 --> 00:18:03,119 Speaker 1: going to give me a window to the understanding of 313 00:18:03,160 --> 00:18:05,920 Speaker 1: how they live their life. And that's just critically important 314 00:18:05,960 --> 00:18:08,680 Speaker 1: and for most people where at work, I mean, what's 315 00:18:08,760 --> 00:18:11,960 Speaker 1: worked today? For me, it's twenty four seven, three sixty five. 316 00:18:12,240 --> 00:18:16,159 Speaker 1: I don't think that for me, the work date never finishes, 317 00:18:17,119 --> 00:18:19,320 Speaker 1: and I think more and more people are becoming like that. 318 00:18:19,520 --> 00:18:24,600 Speaker 1: So work is much more defining of people today than 319 00:18:24,600 --> 00:18:28,320 Speaker 1: it probably ever used to be. So it's really important 320 00:18:28,320 --> 00:18:32,919 Speaker 1: that I understand what you do that will again lack families. 321 00:18:32,960 --> 00:18:35,199 Speaker 1: If I've got the understanding of your family, if I 322 00:18:35,280 --> 00:18:38,960 Speaker 1: now understand what you do for a living, recreation is 323 00:18:38,960 --> 00:18:42,199 Speaker 1: a great one. How do you spend your time? And 324 00:18:42,240 --> 00:18:45,240 Speaker 1: then your dreams? And that is obviously a little bit 325 00:18:45,240 --> 00:18:49,639 Speaker 1: more esoteric, and I don't jump into dreams straight away. 326 00:18:49,840 --> 00:18:52,080 Speaker 2: How do you ask about that though in a way 327 00:18:52,160 --> 00:18:53,600 Speaker 2: that is not seeming. 328 00:18:53,480 --> 00:18:55,840 Speaker 3: All oprah like? What are the quests? 329 00:18:55,920 --> 00:18:56,000 Speaker 2: Like? 330 00:18:56,000 --> 00:18:57,639 Speaker 3: How are you phrasing those questions? 331 00:18:58,080 --> 00:19:01,840 Speaker 1: So I think the importance is the conversation, because if 332 00:19:01,880 --> 00:19:05,879 Speaker 1: you can have a good conversation for people, these questions 333 00:19:06,080 --> 00:19:08,920 Speaker 1: really just form part of a conversation that you would 334 00:19:08,960 --> 00:19:11,280 Speaker 1: have with someone. So if you actually ask me to 335 00:19:11,320 --> 00:19:14,040 Speaker 1: define how do I ask somebody about their dreams? I 336 00:19:14,080 --> 00:19:16,879 Speaker 1: probably couldn't even give you the answer for that, but 337 00:19:17,040 --> 00:19:20,560 Speaker 1: I could say to you that when I talk to 338 00:19:20,640 --> 00:19:24,560 Speaker 1: somebody about their job, where have they been, what did 339 00:19:24,600 --> 00:19:27,960 Speaker 1: they do? And where do they see themselves in that 340 00:19:28,200 --> 00:19:31,639 Speaker 1: job in a few years time, Because essentially, if you 341 00:19:31,680 --> 00:19:35,359 Speaker 1: think about it, that really does pick up on where 342 00:19:35,400 --> 00:19:38,480 Speaker 1: are their dreams in relation to their occupation. If we 343 00:19:38,560 --> 00:19:42,120 Speaker 1: talk about family, for example, their dreams about where they 344 00:19:42,200 --> 00:19:46,719 Speaker 1: might be with family, often I'll be dealing with people 345 00:19:46,960 --> 00:19:50,639 Speaker 1: around tragedy that's happened in their family one way or another, 346 00:19:50,720 --> 00:19:53,960 Speaker 1: whether that be death or divorce. So there's a lot 347 00:19:54,040 --> 00:19:58,280 Speaker 1: that happens in a good conversation. And I love good 348 00:19:58,320 --> 00:20:04,000 Speaker 1: conversations because good conversations enable me to learn something, and 349 00:20:04,040 --> 00:20:06,560 Speaker 1: I suppose that's probably something that's important to me. I 350 00:20:06,560 --> 00:20:10,080 Speaker 1: think I have conversations that will also teach me about 351 00:20:10,280 --> 00:20:13,120 Speaker 1: something I don't know about. That's why I'm fascinated when 352 00:20:13,160 --> 00:20:15,280 Speaker 1: I meet somebody with an occupation that I don't know 353 00:20:15,400 --> 00:20:18,360 Speaker 1: much about, because it gives me an understanding now of 354 00:20:18,400 --> 00:20:21,760 Speaker 1: a new occupation. So I'm a collector of stories. I'm 355 00:20:21,760 --> 00:20:23,840 Speaker 1: a collector of people's experiences. 356 00:20:24,280 --> 00:20:26,480 Speaker 2: I want to know about a couple of parts of 357 00:20:26,480 --> 00:20:31,320 Speaker 2: the sales process, certainly one that I struggle with, Like 358 00:20:31,480 --> 00:20:35,080 Speaker 2: a fair portion of my job is sales and business development, 359 00:20:35,640 --> 00:20:39,320 Speaker 2: and I think creating that sense of urgency, so I know, like, obviously, 360 00:20:39,320 --> 00:20:43,639 Speaker 2: some people have to sell their home for some particular reason, 361 00:20:43,640 --> 00:20:45,879 Speaker 2: and there's some deadline that life has imposed. But I 362 00:20:45,920 --> 00:20:48,439 Speaker 2: would imagine a lot of your conversations would be with 363 00:20:48,480 --> 00:20:50,800 Speaker 2: people who were thinking of some time in the future 364 00:20:50,840 --> 00:20:53,560 Speaker 2: selling their home. And I'm wondering how do you go 365 00:20:53,840 --> 00:20:57,879 Speaker 2: about creating that sense of urgency for people to promote 366 00:20:57,960 --> 00:20:59,440 Speaker 2: actions sooner rather than later. 367 00:21:00,160 --> 00:21:02,520 Speaker 1: Well, we talked about dreams before and how I wasn't 368 00:21:02,560 --> 00:21:04,960 Speaker 1: able to define it, But dreams are a really important 369 00:21:05,000 --> 00:21:08,320 Speaker 1: part of that process. So if I was to be 370 00:21:08,440 --> 00:21:11,480 Speaker 1: selling your home and you've gone through the motions of 371 00:21:11,520 --> 00:21:14,440 Speaker 1: actually inviting me into your home, I really do need 372 00:21:14,480 --> 00:21:17,560 Speaker 1: to try to future pace you and find out what 373 00:21:17,680 --> 00:21:21,160 Speaker 1: is this move all about and what is the big 374 00:21:21,200 --> 00:21:24,040 Speaker 1: picture for this move, because the big picture for this 375 00:21:24,080 --> 00:21:26,920 Speaker 1: move is often about a dream of doing something else, 376 00:21:27,000 --> 00:21:30,359 Speaker 1: whether it's a lifestyle change, or whether it be moving 377 00:21:30,400 --> 00:21:35,440 Speaker 1: to something bigger, better, or trading down for financial reasons. 378 00:21:35,440 --> 00:21:38,560 Speaker 1: Sometimes the empty nest is all of these things are 379 00:21:38,880 --> 00:21:41,840 Speaker 1: really what are your dreams? If you like, what are 380 00:21:41,840 --> 00:21:44,919 Speaker 1: you trying to achieve with your life? And once I 381 00:21:45,080 --> 00:21:48,800 Speaker 1: have an understanding of what it's all about for you, 382 00:21:49,720 --> 00:21:54,359 Speaker 1: then I'm able to bring that into the creation of urgency. 383 00:21:54,680 --> 00:21:57,399 Speaker 1: And if you think about it, why are we going 384 00:21:57,440 --> 00:21:59,959 Speaker 1: through this process of putting the house on the market. 385 00:22:00,320 --> 00:22:02,920 Speaker 1: If I've had that good conversation with you and I've 386 00:22:02,960 --> 00:22:06,960 Speaker 1: covered that Ferd, the dream probably now makes a lot 387 00:22:07,000 --> 00:22:10,760 Speaker 1: more sense for me to introduce urgency into that process 388 00:22:10,960 --> 00:22:15,959 Speaker 1: if I understand the why and I understand what's built 389 00:22:16,000 --> 00:22:20,000 Speaker 1: into the why. And often it's only a good conversation 390 00:22:20,160 --> 00:22:23,720 Speaker 1: that will get me to understand, really, what is the 391 00:22:24,240 --> 00:22:28,399 Speaker 1: dream here? What are you really trying to achieve? And 392 00:22:28,480 --> 00:22:32,720 Speaker 1: I suppose the sales tactic then is to build my 393 00:22:33,000 --> 00:22:36,640 Speaker 1: platform of understanding of the process for you and where 394 00:22:36,680 --> 00:22:40,200 Speaker 1: we're trying to take you to be able to then 395 00:22:40,520 --> 00:22:43,080 Speaker 1: package that dream up for you and show you the 396 00:22:43,119 --> 00:22:44,280 Speaker 1: process of how to get there. 397 00:22:44,880 --> 00:22:47,280 Speaker 2: Okay, that makes a lot of sense, and then going 398 00:22:47,280 --> 00:22:49,840 Speaker 2: in for the clothes, getting them to sign the contract 399 00:22:49,840 --> 00:22:51,240 Speaker 2: that you're going to be selling the house. 400 00:22:52,080 --> 00:22:53,800 Speaker 3: What are the strategies that you're doing there? 401 00:22:54,320 --> 00:22:58,240 Speaker 1: So I think I think the first thing for me 402 00:22:58,480 --> 00:23:02,840 Speaker 1: is always understand that I've done this thousands and thousands 403 00:23:02,840 --> 00:23:08,120 Speaker 1: and thousands of times before. So the average consumer will 404 00:23:08,160 --> 00:23:13,800 Speaker 1: probably move house once every ten years. So the close 405 00:23:14,040 --> 00:23:19,320 Speaker 1: for me is often then about drilling into the why, 406 00:23:19,880 --> 00:23:25,719 Speaker 1: the dream and bringing that together to ensure that we 407 00:23:25,800 --> 00:23:31,760 Speaker 1: make the decisions based around fulfilling those dreams. So price 408 00:23:31,920 --> 00:23:36,400 Speaker 1: is really not the big challenge for me, because I 409 00:23:36,440 --> 00:23:40,879 Speaker 1: think we can generally move buyers on price, you can 410 00:23:40,920 --> 00:23:43,600 Speaker 1: also move sellers on price. And if you think about it, 411 00:23:44,359 --> 00:23:47,440 Speaker 1: the reason that I don't think agents will ever become 412 00:23:47,520 --> 00:23:51,800 Speaker 1: extinct is because, and I say this in a genuinely 413 00:23:51,920 --> 00:23:57,360 Speaker 1: nice way, in the selling process, vendors are inherently greedy. 414 00:23:57,600 --> 00:24:00,600 Speaker 1: And I've been a vendor, and I don't mean greed 415 00:24:00,720 --> 00:24:05,359 Speaker 1: through the normal negative connotation of greed. But we're all 416 00:24:05,560 --> 00:24:10,000 Speaker 1: hoping for the absolute maximum price. We've all seen the 417 00:24:10,040 --> 00:24:13,440 Speaker 1: auction that the neighbors talk about where somebody's sold for 418 00:24:13,560 --> 00:24:16,359 Speaker 1: half a million dollars or one hundred thousand dollars more 419 00:24:16,440 --> 00:24:20,440 Speaker 1: than everybody expected. So most vendors come into this process. 420 00:24:21,440 --> 00:24:24,280 Speaker 1: Greed is a really unfortunate word, but it really does encapsulate. 421 00:24:24,320 --> 00:24:27,440 Speaker 1: They're going in so hopeful and so hopeful that they're 422 00:24:27,480 --> 00:24:30,840 Speaker 1: going to be the one in fifty outguns. But generally 423 00:24:30,960 --> 00:24:35,280 Speaker 1: logic will prevail around that. So we have this naturally 424 00:24:35,480 --> 00:24:41,240 Speaker 1: fearful vendor that I've perhaps crudely described as greed. We 425 00:24:41,320 --> 00:24:46,879 Speaker 1: then have the purchase who is terrified of commitment, terrified 426 00:24:47,000 --> 00:24:50,399 Speaker 1: to commit, terrified that there'll be a better house next week. 427 00:24:50,680 --> 00:24:54,000 Speaker 1: They're more terrified of the commitment than they are about 428 00:24:54,040 --> 00:24:58,960 Speaker 1: the price. So I think the agent's role is to 429 00:24:59,119 --> 00:25:05,159 Speaker 1: get that bar to understand that their next chapter is 430 00:25:05,320 --> 00:25:08,760 Speaker 1: one of fulfilling their dream, and for the vendor, it's 431 00:25:08,840 --> 00:25:12,679 Speaker 1: also about fulfilling their dream. And the agent's job is 432 00:25:12,720 --> 00:25:16,720 Speaker 1: to bring that buyer and seller together. And as long 433 00:25:16,800 --> 00:25:22,680 Speaker 1: as buyers and sellers remain part of the human network, 434 00:25:22,720 --> 00:25:26,240 Speaker 1: which is they suffer from these emotions, you need somebody 435 00:25:26,280 --> 00:25:29,399 Speaker 1: to massage the process at both sides. So price for 436 00:25:29,440 --> 00:25:32,879 Speaker 1: me is generally it's always put up as the big obstacle. 437 00:25:33,280 --> 00:25:35,960 Speaker 1: You know, I won't pay that or I won't sell 438 00:25:35,960 --> 00:25:38,719 Speaker 1: for that. But you've got to dig deeper than that, 439 00:25:38,840 --> 00:25:41,679 Speaker 1: because generally a seller wants to sell and a buyer 440 00:25:41,680 --> 00:25:44,439 Speaker 1: wants to buyers, So how do we find the trigger 441 00:25:44,480 --> 00:25:47,560 Speaker 1: points around that? Price is often used as the. 442 00:25:47,560 --> 00:25:50,800 Speaker 3: Excuse I want to dig into the auction. 443 00:25:51,200 --> 00:25:54,439 Speaker 2: And I remember a few months ago I called you 444 00:25:54,560 --> 00:25:58,199 Speaker 2: up to get some advice because I was going to 445 00:25:58,240 --> 00:26:01,240 Speaker 2: be bidding at an option, and I remember you gave 446 00:26:01,240 --> 00:26:02,080 Speaker 2: me really good advice. 447 00:26:02,080 --> 00:26:03,400 Speaker 3: I didn't end up bidding it at the auction. 448 00:26:03,520 --> 00:26:04,919 Speaker 2: You asked me to look at a house that you 449 00:26:05,359 --> 00:26:07,960 Speaker 2: had on offer as a favor, which I went to 450 00:26:08,000 --> 00:26:11,760 Speaker 2: and then I ended up buying. That's bizarre, but I'm 451 00:26:11,800 --> 00:26:15,359 Speaker 2: so happy. But you gave me very good auction advice. 452 00:26:15,400 --> 00:26:16,880 Speaker 2: So I want to know for you. I know that's 453 00:26:16,920 --> 00:26:18,800 Speaker 2: a service that you offered to your clients, is that 454 00:26:18,880 --> 00:26:22,640 Speaker 2: you will represent them essentially, be like a buyer's advocate. 455 00:26:22,680 --> 00:26:25,080 Speaker 3: I guess at an auction for free, and so. 456 00:26:25,520 --> 00:26:28,760 Speaker 2: Talk me through auction day when you're actually doing the 457 00:26:28,800 --> 00:26:31,080 Speaker 2: bidding and not the not being the auctioneer. 458 00:26:31,280 --> 00:26:32,160 Speaker 3: What is your strategy? 459 00:26:32,200 --> 00:26:34,439 Speaker 2: What are you looking for when you arrive at the 460 00:26:34,480 --> 00:26:37,280 Speaker 2: auction through to what are you doing throughout? 461 00:26:37,880 --> 00:26:42,240 Speaker 1: So it's fascinating the sales process on auction day because 462 00:26:42,320 --> 00:26:45,760 Speaker 1: once again, as an auctioneer, I've done I think now 463 00:26:45,840 --> 00:26:49,280 Speaker 1: eight or nine thousand actions might even be ten thousand actions. 464 00:26:49,960 --> 00:26:53,120 Speaker 1: And I'm a great believer in Malcolm Gladwell's book where 465 00:26:53,160 --> 00:26:56,800 Speaker 1: he talks about ten thousand hours of practice. I think, 466 00:26:56,880 --> 00:26:59,600 Speaker 1: finally I'm now starting to get it right. But I 467 00:26:59,600 --> 00:27:03,480 Speaker 1: think what I'm looking for as people's body language, and 468 00:27:03,800 --> 00:27:07,560 Speaker 1: ninety nine people out of one hundred on auction day, 469 00:27:07,680 --> 00:27:10,680 Speaker 1: their body language will tell me just about everything about them. 470 00:27:11,480 --> 00:27:12,520 Speaker 3: Give me some examples. 471 00:27:12,720 --> 00:27:16,359 Speaker 1: Well, you know it can be the obvious of people's 472 00:27:16,560 --> 00:27:20,440 Speaker 1: nervous appearance. It can be the vein in their neck, 473 00:27:20,560 --> 00:27:23,920 Speaker 1: It can be the way they're incessantly pacing, it can 474 00:27:23,960 --> 00:27:27,760 Speaker 1: be the way that they're standing. But most people, if 475 00:27:27,800 --> 00:27:30,679 Speaker 1: you think about the auction process, if I buy a 476 00:27:30,720 --> 00:27:33,520 Speaker 1: house once every ten years, means I might bid on 477 00:27:33,640 --> 00:27:37,000 Speaker 1: a house three or four times. And I know that 478 00:27:37,040 --> 00:27:39,639 Speaker 1: there will be a physiological change in a buyer on 479 00:27:39,720 --> 00:27:43,879 Speaker 1: auction day, regardless of their level of interests. If they're 480 00:27:44,080 --> 00:27:47,720 Speaker 1: desperate for it, their blood pressure will be up, their 481 00:27:47,760 --> 00:27:53,840 Speaker 1: heart rate will be up, and these physiological changes will 482 00:27:53,880 --> 00:27:57,240 Speaker 1: manifest themselves in body language. And it's amazing how many 483 00:27:57,240 --> 00:27:59,480 Speaker 1: times I can go to an auction as the auctioneer 484 00:28:00,320 --> 00:28:03,119 Speaker 1: and say to the salesperson that's been running the campaign, 485 00:28:03,240 --> 00:28:05,320 Speaker 1: and I'll say to them, I'll tell you who your 486 00:28:05,320 --> 00:28:08,840 Speaker 1: bidders are today, and I can pick them, generally speaking, 487 00:28:09,280 --> 00:28:12,000 Speaker 1: eighty five percent of the time in the way they stand, 488 00:28:12,119 --> 00:28:15,760 Speaker 1: the way they walk, the way their faces are flushed, 489 00:28:16,200 --> 00:28:20,320 Speaker 1: the baseball cap, the glasses. Most people give themselves away 490 00:28:20,359 --> 00:28:24,520 Speaker 1: because it's a really it's a high pressure situation, and 491 00:28:24,600 --> 00:28:26,560 Speaker 1: physiologically you will change. 492 00:28:26,880 --> 00:28:28,840 Speaker 3: So what do you do with that information? 493 00:28:29,359 --> 00:28:30,760 Speaker 2: And let's start with what do you do with that 494 00:28:30,840 --> 00:28:33,840 Speaker 2: information if you're bidding for a client as opposed to 495 00:28:33,920 --> 00:28:34,720 Speaker 2: running the options. 496 00:28:34,800 --> 00:28:37,040 Speaker 1: So the joy for me and the joy for my 497 00:28:37,080 --> 00:28:39,680 Speaker 1: clients is that everybody else's blood pressure will be up, 498 00:28:39,680 --> 00:28:42,640 Speaker 1: but mine won't be because ultimately I don't have a 499 00:28:42,760 --> 00:28:45,720 Speaker 1: vested interest in the outcome other than my interest is 500 00:28:45,720 --> 00:28:48,240 Speaker 1: to get the property and bit it as well as 501 00:28:48,280 --> 00:28:51,120 Speaker 1: I can for the client, although often it's more about 502 00:28:51,160 --> 00:28:55,760 Speaker 1: making sure that we buy it as opposed to obviously 503 00:28:55,840 --> 00:28:58,160 Speaker 1: we'd like to bit it as cheaply as possible for 504 00:28:58,240 --> 00:29:00,560 Speaker 1: our client. But often this is a pro is about 505 00:29:00,600 --> 00:29:04,080 Speaker 1: just ensuring that our client gets it, because most people 506 00:29:04,120 --> 00:29:06,080 Speaker 1: always have a budget in their mind, but what they 507 00:29:06,120 --> 00:29:07,720 Speaker 1: forget is they're going to be there for the next 508 00:29:07,720 --> 00:29:10,080 Speaker 1: ten or twenty years, and the price they pay today 509 00:29:10,680 --> 00:29:13,800 Speaker 1: generally is relevant in this wonderful country of ours within 510 00:29:13,840 --> 00:29:17,200 Speaker 1: two or three years. So for me, it's about just 511 00:29:17,360 --> 00:29:20,640 Speaker 1: seeing who is there who I think am up against, 512 00:29:21,000 --> 00:29:25,680 Speaker 1: and then pacing my bidding against them, because I know 513 00:29:26,000 --> 00:29:30,800 Speaker 1: I'm bidding calmly and I know that they're physiologically under pressure. 514 00:29:31,840 --> 00:29:35,360 Speaker 2: So then what does that then mean in terms of 515 00:29:35,400 --> 00:29:39,360 Speaker 2: your bidding strategy? Like how are you moving up in increments. 516 00:29:39,400 --> 00:29:41,160 Speaker 3: What's your pace? What's that looking like? 517 00:29:41,320 --> 00:29:43,840 Speaker 1: So I'll change my pace constantly, and it really depends 518 00:29:43,840 --> 00:29:47,720 Speaker 1: on who is there. Sometimes I'll be moving quickly, sometimes 519 00:29:47,760 --> 00:29:52,000 Speaker 1: I'll be agonizingly slow, and that will really depend on 520 00:29:52,080 --> 00:29:55,640 Speaker 1: who I'm looking at and how they're bidding, how nervous 521 00:29:55,720 --> 00:30:00,200 Speaker 1: they look. Sometimes the fast bidding by doubling whatever they're 522 00:30:00,240 --> 00:30:04,280 Speaker 1: bidding in will work against some people. Sometimes it's the 523 00:30:04,480 --> 00:30:08,920 Speaker 1: tortuous process of dragging out the bids and if you like, 524 00:30:08,960 --> 00:30:12,600 Speaker 1: and I know this sounds cruel, but robbing the other 525 00:30:12,680 --> 00:30:15,360 Speaker 1: person of their dream at the very last moment, So 526 00:30:15,840 --> 00:30:19,400 Speaker 1: it can be a brutal sport. And I mean that 527 00:30:19,440 --> 00:30:23,200 Speaker 1: in a nice way. But ultimately, unfortunately an auction there 528 00:30:23,280 --> 00:30:27,160 Speaker 1: is only one bidder. There's no silver medal for the underbidder. 529 00:30:27,760 --> 00:30:30,560 Speaker 1: This is a winner takes all. So I've got a 530 00:30:30,640 --> 00:30:34,440 Speaker 1: range of tactics. They'll always be respectful, though I'm not 531 00:30:34,760 --> 00:30:39,960 Speaker 1: a believer in trying to intimidate people. I think one 532 00:30:40,000 --> 00:30:43,120 Speaker 1: can do that with a range of bidding techniques. But 533 00:30:43,400 --> 00:30:47,120 Speaker 1: I'll always be absolutely plas I'll be respectful to the 534 00:30:47,240 --> 00:30:51,880 Speaker 1: auctioneer because ultimately my job is not really against the auctioneer. 535 00:30:52,000 --> 00:30:55,920 Speaker 1: It's the psychological game that we need to play with 536 00:30:56,000 --> 00:31:01,200 Speaker 1: other bidders. But I think it's this all sounds awful, 537 00:31:01,480 --> 00:31:06,440 Speaker 1: But let me just also saying we sell hundreds of 538 00:31:06,480 --> 00:31:11,360 Speaker 1: private sales every year. All transactions are stressful because a 539 00:31:11,400 --> 00:31:13,640 Speaker 1: seller wants the most and a buyer wants to pay 540 00:31:13,680 --> 00:31:16,959 Speaker 1: the least. But everybody's trying to fulfill their dreams. The 541 00:31:17,000 --> 00:31:20,200 Speaker 1: auction process, as brutal as it sounds, is the best 542 00:31:20,240 --> 00:31:24,760 Speaker 1: process for transparency because everybody can see everybody else. I 543 00:31:24,760 --> 00:31:29,360 Speaker 1: think we get more complaints across a year from our 544 00:31:29,440 --> 00:31:32,920 Speaker 1: private sales than we do about our auctions. Because private 545 00:31:32,960 --> 00:31:36,640 Speaker 1: sales are non transparent. No one sees who the other 546 00:31:36,680 --> 00:31:39,360 Speaker 1: bar is, and there's always a degree of speculation on 547 00:31:39,400 --> 00:31:42,800 Speaker 1: behalf of the bar. But on auction day, everybody sees 548 00:31:42,840 --> 00:31:43,600 Speaker 1: everybody else. 549 00:31:43,760 --> 00:31:47,840 Speaker 2: Yeah, I remember you gave me advice on where to 550 00:31:47,920 --> 00:31:50,000 Speaker 2: stand is a bitter Yes, you share. 551 00:31:49,800 --> 00:31:53,840 Speaker 1: That absolutely, so you want everybody to see you. That's 552 00:31:53,840 --> 00:31:57,000 Speaker 1: on the assumption that you can keep a poker face, 553 00:31:57,040 --> 00:31:59,760 Speaker 1: and I know that you certainly can. But I like 554 00:31:59,800 --> 00:32:02,840 Speaker 1: to be front and center at many auctions. I'll stand 555 00:32:02,880 --> 00:32:06,640 Speaker 1: literally beside the auctioneer, which can sometimes be uncomfortable for 556 00:32:06,680 --> 00:32:11,440 Speaker 1: an auctioneer, but I'll stand as visually prominent as I can. 557 00:32:11,520 --> 00:32:14,560 Speaker 1: I want everybody to see that I'm there to do business. 558 00:32:15,120 --> 00:32:18,760 Speaker 2: Okay, now I want to kind of flip sides now 559 00:32:18,920 --> 00:32:22,080 Speaker 2: to when you are auctioning a property in that it's 560 00:32:22,200 --> 00:32:25,920 Speaker 2: crazy to think you have auction eight or nine thousand properties. 561 00:32:25,960 --> 00:32:28,960 Speaker 2: That's mind blowing as a lot, like considering that the 562 00:32:29,000 --> 00:32:31,880 Speaker 2: average person would participate in one or two or maybe. 563 00:32:31,640 --> 00:32:32,680 Speaker 3: Three in their lives. 564 00:32:34,160 --> 00:32:36,840 Speaker 2: Tell me, like, what are some of the things that 565 00:32:36,880 --> 00:32:39,360 Speaker 2: are going on in your head in terms of how 566 00:32:39,400 --> 00:32:41,000 Speaker 2: you approach doing an auction. 567 00:32:41,440 --> 00:32:46,800 Speaker 1: So the reason I love auctioneering is because every auction 568 00:32:47,240 --> 00:32:50,960 Speaker 1: is completely unscripted. Obviously I know what I'm doing, having 569 00:32:51,000 --> 00:32:53,120 Speaker 1: done it so many times before, but there are so 570 00:32:53,160 --> 00:32:55,880 Speaker 1: many variables. There's the size of the crowd that can 571 00:32:55,880 --> 00:32:58,320 Speaker 1: make a massive difference. There can be very small crowds. 572 00:32:58,360 --> 00:33:00,800 Speaker 1: You have to treat a small crowd very differently to 573 00:33:00,840 --> 00:33:04,360 Speaker 1: a large crowd. So a small crowd requires a lot 574 00:33:04,440 --> 00:33:09,320 Speaker 1: more intensity of concentration because you need to create an 575 00:33:09,440 --> 00:33:12,240 Speaker 1: atmosphere of pressure, which is a lot harder to do 576 00:33:12,360 --> 00:33:14,560 Speaker 1: with a very small crowd than it is with a 577 00:33:14,640 --> 00:33:18,320 Speaker 1: large crowd. So small crowds I think are probably the 578 00:33:18,360 --> 00:33:21,880 Speaker 1: hardest to work with. Large crowds are relatively easy because 579 00:33:22,240 --> 00:33:25,840 Speaker 1: large crowds at the same time generate energy. I'm a 580 00:33:25,880 --> 00:33:28,440 Speaker 1: great talker about energy. It's one of those things that's 581 00:33:28,440 --> 00:33:30,600 Speaker 1: difficult to define, and a lot of people can roll 582 00:33:30,640 --> 00:33:33,880 Speaker 1: their eyes and say energy. It's one of those greatly 583 00:33:34,040 --> 00:33:37,920 Speaker 1: over used words that cannot be described. But crowds and 584 00:33:38,040 --> 00:33:41,920 Speaker 1: people develop energy. So on auction day, depending on the 585 00:33:41,960 --> 00:33:45,080 Speaker 1: size of the crowd, the weather plays a huge determinant 586 00:33:45,080 --> 00:33:47,680 Speaker 1: in it these days, because in the old days, we'd 587 00:33:47,880 --> 00:33:50,440 Speaker 1: hold an auction and every single person wanted to stand 588 00:33:50,480 --> 00:33:53,479 Speaker 1: in the sun. Now everybody wants to stand in the shade, 589 00:33:53,600 --> 00:33:55,720 Speaker 1: So you've got to determine where you're going to physically 590 00:33:55,760 --> 00:34:00,240 Speaker 1: hold it, because a dispersed crowd standing under tree is 591 00:34:00,720 --> 00:34:04,240 Speaker 1: also creates a very different energy. So what we try 592 00:34:04,280 --> 00:34:05,640 Speaker 1: to do is we try to get a lot of 593 00:34:05,680 --> 00:34:08,720 Speaker 1: people together. So I'm now doing a lot more actions 594 00:34:08,719 --> 00:34:11,600 Speaker 1: inside on a hot day, so that we know that 595 00:34:11,680 --> 00:34:15,719 Speaker 1: the crowds are together. The crowd and the momentum of 596 00:34:15,760 --> 00:34:21,080 Speaker 1: a good auction is a very powerful it's quite intoxicating 597 00:34:21,160 --> 00:34:26,000 Speaker 1: and intoxicating for buyers when there is momentum. So I'm 598 00:34:26,040 --> 00:34:29,600 Speaker 1: trying to create momentum, but it's unscripted and I don't 599 00:34:29,640 --> 00:34:31,480 Speaker 1: know who's going to be bidding there on the day. 600 00:34:31,520 --> 00:34:34,840 Speaker 1: We don't know what buyer has sent what person to 601 00:34:34,920 --> 00:34:39,719 Speaker 1: represent them, so we've got to unravel the stories. But 602 00:34:39,800 --> 00:34:43,120 Speaker 1: when it comes down to us, you talked right at 603 00:34:43,120 --> 00:34:46,080 Speaker 1: the start of this interview about our auctions being theatrical. 604 00:34:46,800 --> 00:34:49,759 Speaker 1: Somebody asked me the other day about what my legacy 605 00:34:49,880 --> 00:34:53,160 Speaker 1: would be when I finally leave this industry, and I 606 00:34:53,160 --> 00:34:56,000 Speaker 1: had to laugh because my first response was, I'm a 607 00:34:56,040 --> 00:34:59,520 Speaker 1: real estate agent. I'm not a heart surgeon. I'm not 608 00:34:59,680 --> 00:35:03,560 Speaker 1: Fred Hollows that's left a wonderful legacy. I'm a real 609 00:35:03,640 --> 00:35:06,319 Speaker 1: estate agent. So that was my first response. But my 610 00:35:06,400 --> 00:35:10,240 Speaker 1: second response, I suppose, was if we've changed anything in Melbourne, 611 00:35:10,280 --> 00:35:13,279 Speaker 1: And I think that we can credit ourselves with changing 612 00:35:13,800 --> 00:35:17,360 Speaker 1: the auctions from what was very much an old fashioned, 613 00:35:18,120 --> 00:35:25,200 Speaker 1: very very old fashioned, stale formal process. And we introduced 614 00:35:25,239 --> 00:35:28,759 Speaker 1: theater and we've introduced theater to auction. So I think 615 00:35:28,760 --> 00:35:31,640 Speaker 1: if anybody will remember us for anything, it will be well. 616 00:35:32,200 --> 00:35:38,000 Speaker 1: Gary Pier and Associates took auctions from being conducted by 617 00:35:39,800 --> 00:35:42,200 Speaker 1: I'm going to smile as I say this six foot 618 00:35:42,239 --> 00:35:48,640 Speaker 1: two good looking white Anglo Saxon Protestants. We introduced a 619 00:35:48,719 --> 00:35:53,000 Speaker 1: degree of theater to that, and I think the buying 620 00:35:53,160 --> 00:35:58,000 Speaker 1: public came along for that ride. So good auction is 621 00:35:58,080 --> 00:36:01,080 Speaker 1: today are regarded as the ones that can whip up 622 00:36:01,160 --> 00:36:06,560 Speaker 1: some excitements. And we have people now absolutely categorically saying 623 00:36:06,600 --> 00:36:10,359 Speaker 1: to us they come out on the weekends as a 624 00:36:10,400 --> 00:36:13,600 Speaker 1: form of entertainment, which I think is fantastic. But then 625 00:36:14,360 --> 00:36:17,040 Speaker 1: I think, well, if people, if the choices sitting at 626 00:36:17,040 --> 00:36:19,400 Speaker 1: home watching merrit at first startle coming to some of 627 00:36:19,440 --> 00:36:22,040 Speaker 1: our options, then I think we're a great choice. But 628 00:36:23,000 --> 00:36:25,479 Speaker 1: theater is really important because if you think about it, 629 00:36:25,480 --> 00:36:28,959 Speaker 1: it is a show. It's a show where our job 630 00:36:29,040 --> 00:36:32,719 Speaker 1: is to create crowd energy. Our job is very much 631 00:36:32,760 --> 00:36:37,880 Speaker 1: about creating people in a good frame of mind. Because 632 00:36:37,880 --> 00:36:41,600 Speaker 1: if we've got a beautiful day with kids walking around 633 00:36:41,640 --> 00:36:43,959 Speaker 1: with the chopper chups, that we I mean. I think 634 00:36:44,200 --> 00:36:48,920 Speaker 1: last year we gave close to twenty thousand chubber chups away. 635 00:36:49,960 --> 00:36:53,680 Speaker 1: We served tens of thousands of coffees from our two 636 00:36:53,719 --> 00:36:57,080 Speaker 1: coffee vans, and what did that create? It meant that 637 00:36:57,600 --> 00:37:00,880 Speaker 1: children were happy at our actions, people were happy at 638 00:37:00,880 --> 00:37:03,400 Speaker 1: our auctions. There was free coffee, there was free water. 639 00:37:03,760 --> 00:37:05,759 Speaker 1: It became a bit of a spectacle, and when it 640 00:37:05,800 --> 00:37:08,160 Speaker 1: becomes a bit of a spectacle, then people feel good. 641 00:37:08,480 --> 00:37:11,319 Speaker 1: As an auctioneer, the best auctioneers and I've been every 642 00:37:11,360 --> 00:37:13,960 Speaker 1: sort of auctioneer since i started, because when I started, 643 00:37:13,960 --> 00:37:17,160 Speaker 1: I knew nothing, and I've developed my style across the 644 00:37:17,239 --> 00:37:20,320 Speaker 1: process what I try to be now and it doesn't 645 00:37:20,360 --> 00:37:24,200 Speaker 1: always work because it's all unscripted. I try to be 646 00:37:24,400 --> 00:37:27,799 Speaker 1: happy and I try to be nice because happy and 647 00:37:28,000 --> 00:37:32,920 Speaker 1: nice makes a better sales process. In fact, I was 648 00:37:32,960 --> 00:37:35,760 Speaker 1: pulled up the other day. I did a charity auction recently, 649 00:37:35,840 --> 00:37:38,880 Speaker 1: and charity auctions are always the hardest. I do a 650 00:37:38,880 --> 00:37:41,239 Speaker 1: lot of community work and I did a charity auction 651 00:37:41,320 --> 00:37:44,040 Speaker 1: the other night, and I got a lot of feedback 652 00:37:44,080 --> 00:37:47,759 Speaker 1: about how good I was at the charity auction. Some 653 00:37:47,840 --> 00:37:51,680 Speaker 1: tremendous feedback was a high powered charity with a lot 654 00:37:51,680 --> 00:37:57,000 Speaker 1: of high powered people, and the overwhelming feedback was, Philip, 655 00:37:57,040 --> 00:37:58,759 Speaker 1: you did a great job. On the night, I got 656 00:37:58,760 --> 00:38:04,200 Speaker 1: a call from a very prominent member of Melbourne's community 657 00:38:05,040 --> 00:38:07,839 Speaker 1: and he rang me up and I took his call immediately, 658 00:38:08,160 --> 00:38:13,160 Speaker 1: because this man never calls me. And he rang me 659 00:38:13,160 --> 00:38:14,719 Speaker 1: and he said, Philip, I want to talk to you 660 00:38:14,760 --> 00:38:18,680 Speaker 1: about your charity auction the other night. And I deconstruct 661 00:38:18,680 --> 00:38:22,120 Speaker 1: all of my auctions and I took his call. He 662 00:38:22,360 --> 00:38:24,560 Speaker 1: talked to me about my behavior at the charity auction, 663 00:38:24,640 --> 00:38:27,120 Speaker 1: and he talked about some of the things that I 664 00:38:27,239 --> 00:38:30,200 Speaker 1: didn't do well and some of the things that I'd 665 00:38:30,280 --> 00:38:34,560 Speaker 1: said that weren't good, and keeping in mind, he was 666 00:38:34,600 --> 00:38:37,799 Speaker 1: also kind enough to say that on balance, I'd done 667 00:38:37,840 --> 00:38:40,480 Speaker 1: a really good job, but I'd said a couple of 668 00:38:40,520 --> 00:38:45,200 Speaker 1: things that he had found to not be as good 669 00:38:45,280 --> 00:38:51,880 Speaker 1: as I could have said. And I was absolutely I 670 00:38:51,960 --> 00:38:55,719 Speaker 1: wasn't shocked because I know that I pushed the boundaries sometimes. 671 00:38:56,440 --> 00:39:01,000 Speaker 1: But I was so grateful for this man's call because again, 672 00:39:01,120 --> 00:39:05,480 Speaker 1: when I deconstructed his feedback, I'd realize that I'd crossed 673 00:39:05,600 --> 00:39:10,920 Speaker 1: over from being kind, warm and happy to being more brutal. 674 00:39:11,480 --> 00:39:17,280 Speaker 1: And it was just a great, great reminder about Philip. 675 00:39:17,520 --> 00:39:23,400 Speaker 1: Stay stay with making people feel good, because when you 676 00:39:23,520 --> 00:39:28,239 Speaker 1: cross that line, then other people might think it was 677 00:39:28,360 --> 00:39:31,920 Speaker 1: funny and good. But I don't want to leave anybody 678 00:39:32,440 --> 00:39:37,719 Speaker 1: really unhappy. I'm happy to leave buyers unhappy because they 679 00:39:37,760 --> 00:39:40,319 Speaker 1: missed a property, because that's the nature of it. But 680 00:39:41,080 --> 00:39:45,360 Speaker 1: auctions are about theater. Our auctions work so well because 681 00:39:45,360 --> 00:39:49,160 Speaker 1: we bring so much happiness, and I think that's my 682 00:39:49,280 --> 00:39:52,840 Speaker 1: number one sales strategy. And this man really reminded me, 683 00:39:53,719 --> 00:39:58,040 Speaker 1: and I might actually send him this podcast so that 684 00:39:58,080 --> 00:40:03,160 Speaker 1: he actually understands that even after ten thousand auctions, we're 685 00:40:03,280 --> 00:40:07,960 Speaker 1: still in learning mode. I think that's crucially important to think. 686 00:40:08,000 --> 00:40:10,279 Speaker 1: Because I've done ten thousand actions, I know it all. 687 00:40:10,760 --> 00:40:13,600 Speaker 1: If I ever get to that point where I genuinely 688 00:40:13,640 --> 00:40:15,680 Speaker 1: think I know it all, then I know my businesses 689 00:40:15,719 --> 00:40:18,239 Speaker 1: on the way. And I want to learn something every day. 690 00:40:19,000 --> 00:40:22,040 Speaker 1: And this man gave me a piece of gold. And 691 00:40:22,080 --> 00:40:25,080 Speaker 1: he gave me the piece of gold which I intrinsically 692 00:40:25,200 --> 00:40:29,160 Speaker 1: know and I intrinsically play to but sometimes you don't. 693 00:40:29,920 --> 00:40:34,000 Speaker 1: And he was there to remind me. It wasn't a 694 00:40:34,000 --> 00:40:36,480 Speaker 1: pleasant call really for me to take. It was quite 695 00:40:36,520 --> 00:40:39,160 Speaker 1: civil the call, but this was a high powered man 696 00:40:39,200 --> 00:40:42,520 Speaker 1: that had taken the time to ring me to say, hey, 697 00:40:42,560 --> 00:40:44,360 Speaker 1: I thought you were a bit out of line, and 698 00:40:44,440 --> 00:40:46,400 Speaker 1: it was a gift you gave me, an absolute gift. 699 00:40:48,680 --> 00:40:50,160 Speaker 2: I want to come back to what you said about 700 00:40:50,160 --> 00:40:52,759 Speaker 2: how you deconstruct your auctions, which I think is really 701 00:40:52,800 --> 00:40:57,120 Speaker 2: interesting given you know, I would say almost everyone. 702 00:40:56,840 --> 00:41:00,320 Speaker 3: That has seen you would say, well, you've mastered that skill. Clearly, 703 00:41:00,400 --> 00:41:01,600 Speaker 3: learning is very important. 704 00:41:01,680 --> 00:41:05,120 Speaker 2: It reminds me had Sandra Sally on the podcast a 705 00:41:05,160 --> 00:41:07,920 Speaker 2: few months ago and she talked about how even I 706 00:41:07,920 --> 00:41:11,279 Speaker 2: think thirty years now into her TV career, she will 707 00:41:11,320 --> 00:41:16,000 Speaker 2: still watch herself back on the screen to critique her 708 00:41:16,040 --> 00:41:19,080 Speaker 2: own performance, which I just thought, Wow, that's amazing. So 709 00:41:19,440 --> 00:41:22,600 Speaker 2: what's the process for you in terms of deconstructing the 710 00:41:22,640 --> 00:41:23,680 Speaker 2: actions that you're doing On a. 711 00:41:23,640 --> 00:41:27,560 Speaker 1: Weekend, So a busy day for me, take last Sunday 712 00:41:27,680 --> 00:41:30,440 Speaker 1: at a ten thirty auction, eleven thirty, twelve, thirty one, 713 00:41:30,600 --> 00:41:34,480 Speaker 1: thirty two, thirty three point thirty four thirty ouction. The 714 00:41:34,520 --> 00:41:36,879 Speaker 1: four thirty auction got passed in I got home at 715 00:41:36,880 --> 00:41:41,200 Speaker 1: seven o'clock after successfully negotiating between Barra and seller. Wow. 716 00:41:41,239 --> 00:41:46,320 Speaker 1: So it's action packed. But I find that the moment 717 00:41:46,440 --> 00:41:49,200 Speaker 1: in the car, so I start deconstructing the minute I 718 00:41:49,239 --> 00:41:52,040 Speaker 1: hop into the car. So there's generally for me about 719 00:41:52,080 --> 00:41:55,600 Speaker 1: a ten minute drive between auctions, and that's the ten 720 00:41:55,640 --> 00:41:58,359 Speaker 1: minutes that I do it immediately, because that's the ten 721 00:41:58,360 --> 00:42:01,000 Speaker 1: minutes that it's still the freshest, and I'll look at 722 00:42:01,040 --> 00:42:04,000 Speaker 1: all of the things that I think didn't go as 723 00:42:04,040 --> 00:42:06,359 Speaker 1: well as they could have. I'll also be a bit 724 00:42:06,480 --> 00:42:08,640 Speaker 1: kind to myself and say, what did we do right 725 00:42:08,680 --> 00:42:11,600 Speaker 1: there today? Which buttons did we press? What worked well? 726 00:42:11,680 --> 00:42:14,680 Speaker 1: What new piece of ad lib dialogue do I think 727 00:42:14,680 --> 00:42:18,520 Speaker 1: I'll use again? But I think deconstruction has to happen immediately. 728 00:42:19,320 --> 00:42:20,759 Speaker 1: We tried to do that in the office a lot. 729 00:42:20,840 --> 00:42:23,560 Speaker 1: So for example, this morning, we had a really good 730 00:42:23,600 --> 00:42:27,239 Speaker 1: sale on the weekend and we ended up getting a 731 00:42:27,360 --> 00:42:31,840 Speaker 1: price that was about four hundred thousand dollars over the reserve, 732 00:42:32,000 --> 00:42:35,919 Speaker 1: So it was a massive, massive result, but we deconstructed 733 00:42:35,960 --> 00:42:38,200 Speaker 1: it in the sales meeting with there were eight of 734 00:42:38,280 --> 00:42:40,120 Speaker 1: us in the room, and eight of us were party 735 00:42:40,160 --> 00:42:43,920 Speaker 1: to that transaction, and we started the meeting by saying, 736 00:42:44,000 --> 00:42:46,120 Speaker 1: isn't it great that our vendor was really happy? Four 737 00:42:46,160 --> 00:42:48,799 Speaker 1: hundred thousand dollars over the reserve? Isn't it great? Quick 738 00:42:48,840 --> 00:42:52,280 Speaker 1: round of applause, and then we jumped straight into okay, 739 00:42:52,400 --> 00:42:54,200 Speaker 1: how could we have done that better? Because there were 740 00:42:54,239 --> 00:42:56,600 Speaker 1: some things that happened in that transaction that I wasn't 741 00:42:56,640 --> 00:43:01,400 Speaker 1: overly happy with, and it's so important and to deconstruct 742 00:43:01,640 --> 00:43:04,600 Speaker 1: so that you can learn from every opportunity. Now, we're 743 00:43:04,680 --> 00:43:07,319 Speaker 1: really lucky that we do a lot of transactions, so 744 00:43:07,320 --> 00:43:09,520 Speaker 1: we've got a lot of time, We've got a lot 745 00:43:09,520 --> 00:43:13,120 Speaker 1: of real life situations that we can deconstruct. But I 746 00:43:13,160 --> 00:43:16,160 Speaker 1: think there's no such thing as a perfect result. There 747 00:43:16,239 --> 00:43:19,280 Speaker 1: is only such a thing as let's be really genuine. 748 00:43:19,360 --> 00:43:21,480 Speaker 1: As soon as we've finished here, how could we have 749 00:43:21,480 --> 00:43:23,680 Speaker 1: done it better? Even when it was brilliant? How do 750 00:43:23,760 --> 00:43:26,279 Speaker 1: we do it better next time? I love I love 751 00:43:26,880 --> 00:43:30,800 Speaker 1: the deconstruction because I never want to stop getting better. 752 00:43:31,000 --> 00:43:34,480 Speaker 3: Yeah, that's great. Before we move off auctions, I have 753 00:43:34,560 --> 00:43:35,280 Speaker 3: one other question. 754 00:43:35,360 --> 00:43:39,120 Speaker 2: I feel like you're very entertaining and funny to watch, 755 00:43:39,320 --> 00:43:42,000 Speaker 2: like it's if you go to an auction of yours, 756 00:43:42,160 --> 00:43:43,719 Speaker 2: you'll be laughing a lot. I want to know what 757 00:43:44,600 --> 00:43:46,960 Speaker 2: role strategically does humor play for you. 758 00:43:47,040 --> 00:43:52,560 Speaker 1: Humor is critically important, and as I'm sitting here being 759 00:43:52,640 --> 00:43:57,400 Speaker 1: interviewed by a psychologist, I think that I'm not going 760 00:43:57,440 --> 00:44:01,239 Speaker 1: to be the one that deconstructs the physio logical change, 761 00:44:01,520 --> 00:44:04,839 Speaker 1: the chemical change in people once they smile and they 762 00:44:04,880 --> 00:44:08,279 Speaker 1: start laughing. But it's been well signed, it's been well 763 00:44:08,560 --> 00:44:12,880 Speaker 1: scientifically proven that when we smile and then we laugh, 764 00:44:13,719 --> 00:44:17,600 Speaker 1: lovely things happen to us. So humor is critically important 765 00:44:17,600 --> 00:44:21,120 Speaker 1: for me in the sales process. Now, I'm pretty lucky. 766 00:44:21,239 --> 00:44:25,759 Speaker 1: I had a very unusual background and upbringing, and I 767 00:44:25,920 --> 00:44:29,000 Speaker 1: was also brought up by my parents where my father 768 00:44:29,360 --> 00:44:31,360 Speaker 1: had a really great sense of humor. Now I'm not 769 00:44:31,400 --> 00:44:34,319 Speaker 1: sure whether sense of humor is learnt or it's intrinsic, 770 00:44:35,080 --> 00:44:38,680 Speaker 1: but my combination of a different upbringing and being brought 771 00:44:38,760 --> 00:44:42,200 Speaker 1: up by a man that loved to laugh means that 772 00:44:42,280 --> 00:44:45,279 Speaker 1: I can see the humor in most situations. But I 773 00:44:45,320 --> 00:44:49,520 Speaker 1: also understand how powerful humor is in the sales process 774 00:44:49,680 --> 00:44:52,160 Speaker 1: because if you think about it, and I've said in 775 00:44:52,200 --> 00:44:55,359 Speaker 1: the meeting, in this interview so far about how I'm 776 00:44:55,400 --> 00:44:59,840 Speaker 1: the meet and the sandwich about vendors wanting the most 777 00:45:00,040 --> 00:45:03,880 Speaker 1: buyers wanting to buy for the least, both reluctant to 778 00:45:03,920 --> 00:45:07,120 Speaker 1: come to the table, both reluctant to sign off, both 779 00:45:07,360 --> 00:45:10,399 Speaker 1: absolutely under stress, and we forget how much stress out 780 00:45:10,480 --> 00:45:13,560 Speaker 1: sellers are under. Everybody thinks it's the buyers that are 781 00:45:13,640 --> 00:45:17,480 Speaker 1: under stress. It's absolutely both. And often it's just the 782 00:45:17,800 --> 00:45:22,080 Speaker 1: smile that can change the dynamics. So smiling and humor 783 00:45:22,160 --> 00:45:25,440 Speaker 1: for me, everything we do with our auctions, whether it 784 00:45:25,480 --> 00:45:27,800 Speaker 1: be our coffee vans, whether it be our chopper chops, 785 00:45:28,080 --> 00:45:30,359 Speaker 1: whether it be the gifts that we give away, whether 786 00:45:30,400 --> 00:45:32,759 Speaker 1: it be the lint chocolates that we give away to 787 00:45:33,040 --> 00:45:37,320 Speaker 1: everybody that puts up their hand to bid, the unsolicited gift. 788 00:45:37,480 --> 00:45:41,000 Speaker 1: I love the unsolicited gift. I love the surprise that 789 00:45:41,040 --> 00:45:42,960 Speaker 1: when I go to my car and I bring out 790 00:45:43,080 --> 00:45:47,160 Speaker 1: something that's beautifully wrapped and the buyer or the person 791 00:45:47,280 --> 00:45:51,280 Speaker 1: doesn't know what it is. It just it changes us chemically. 792 00:45:51,719 --> 00:45:57,400 Speaker 1: So humor and getting people to change their expression for 793 00:45:57,480 --> 00:46:01,520 Speaker 1: the positive just work miracles. And I watch a lot 794 00:46:01,560 --> 00:46:06,040 Speaker 1: of other auctioneers, and I sit on Instagram and Facebook 795 00:46:06,080 --> 00:46:09,359 Speaker 1: watching a lot of other auctioneers, and I love how 796 00:46:09,400 --> 00:46:12,920 Speaker 1: aggressive and unpleasant they are, because I think to myself, Wow, 797 00:46:13,320 --> 00:46:15,640 Speaker 1: just keep doing what you're doing, and we'll keep doing 798 00:46:15,640 --> 00:46:18,600 Speaker 1: what we're doing and learning. I want to just come 799 00:46:18,600 --> 00:46:21,320 Speaker 1: back to one powerful thing that happened to me on Saturday. 800 00:46:22,120 --> 00:46:26,080 Speaker 1: I was auctioning a property in Richmond at the seventh 801 00:46:26,120 --> 00:46:28,840 Speaker 1: floor apartment of a block where I think there are 802 00:46:28,840 --> 00:46:33,120 Speaker 1: about fifty apartments in the building, and a lovely building 803 00:46:33,200 --> 00:46:36,480 Speaker 1: and a lovely apartment. But I'm standing down in the 804 00:46:36,560 --> 00:46:39,840 Speaker 1: lift lobby waiting to get the lift, and I've pressed 805 00:46:39,840 --> 00:46:43,400 Speaker 1: the lift button, and just above the lift button, the 806 00:46:43,440 --> 00:46:49,080 Speaker 1: body corporate manager or some activist within the building has 807 00:46:49,200 --> 00:46:54,520 Speaker 1: put a laminated sign directly above the call button, so 808 00:46:54,600 --> 00:46:58,080 Speaker 1: you cannot miss this sun And it's just a smiley 809 00:46:58,239 --> 00:47:03,200 Speaker 1: face on it, on this sign and with a paragraph 810 00:47:03,320 --> 00:47:07,880 Speaker 1: about how a smile can change the world. And let's 811 00:47:07,920 --> 00:47:11,880 Speaker 1: not stop as a community in this building to smile 812 00:47:12,000 --> 00:47:15,799 Speaker 1: at other people that we see in the lift. And 813 00:47:15,880 --> 00:47:17,799 Speaker 1: I took a photograph of it, and I sent it 814 00:47:17,840 --> 00:47:20,279 Speaker 1: to all of our sales team, because you know, there's 815 00:47:20,280 --> 00:47:24,120 Speaker 1: that old saying that smile and double and you'll double 816 00:47:24,160 --> 00:47:28,640 Speaker 1: your income. So many people, when they're dealing with people, 817 00:47:28,880 --> 00:47:35,080 Speaker 1: forget to smile, so smiling humor in this insta world, 818 00:47:35,200 --> 00:47:38,040 Speaker 1: in this Facebook world, in this texting world, in this 819 00:47:38,160 --> 00:47:41,200 Speaker 1: whatsapping world, where I think people have forgotten how to 820 00:47:41,200 --> 00:47:44,279 Speaker 1: communicate totally. I think people have forgotten how to look 821 00:47:44,280 --> 00:47:47,960 Speaker 1: at each other. Nothing appalls me more than going into 822 00:47:47,960 --> 00:47:50,240 Speaker 1: a cafe and looking at a lant of people waiting 823 00:47:50,239 --> 00:47:52,719 Speaker 1: for a coffee where no one talks to each other. 824 00:47:52,760 --> 00:47:56,879 Speaker 1: They're all just looking at their phone. So on auction day, 825 00:47:57,160 --> 00:48:01,040 Speaker 1: if I can get people to smile at each it's 826 00:48:01,880 --> 00:48:04,680 Speaker 1: beautiful on top of it. But boy, it just makes 827 00:48:04,719 --> 00:48:06,719 Speaker 1: a big difference to the selling process. 828 00:48:06,920 --> 00:48:10,799 Speaker 3: Yeah, I love that description. That is great. I know, 829 00:48:10,840 --> 00:48:12,359 Speaker 3: like we've only got a few minutes left. 830 00:48:12,360 --> 00:48:15,319 Speaker 2: But before we started recording, you were talking about the 831 00:48:15,360 --> 00:48:17,239 Speaker 2: concept of an ideal day, and I maybe want to 832 00:48:17,239 --> 00:48:19,319 Speaker 2: fish on that. So can you can you tell me 833 00:48:19,360 --> 00:48:21,719 Speaker 2: what you mean by something that you do as you're 834 00:48:21,719 --> 00:48:24,400 Speaker 2: trying to create the ideal day, talk to me about 835 00:48:24,400 --> 00:48:25,680 Speaker 2: what that means and how you. 836 00:48:25,600 --> 00:48:26,440 Speaker 3: Practically do that. 837 00:48:26,960 --> 00:48:30,640 Speaker 1: So I have a so I have a calendar. Let's 838 00:48:30,680 --> 00:48:35,440 Speaker 1: just done this right down. So Microsoft Outlook, you can 839 00:48:35,480 --> 00:48:39,040 Speaker 1: print out a week's calendar. So I print out my 840 00:48:39,160 --> 00:48:43,359 Speaker 1: Monday through Sunday, so seven days calendar. And I do 841 00:48:43,400 --> 00:48:45,719 Speaker 1: this at the start of every year, where I just 842 00:48:45,880 --> 00:48:49,480 Speaker 1: start filling in half hour and our blocks in my 843 00:48:49,719 --> 00:48:53,080 Speaker 1: day that are things that I regard as non negotiable. 844 00:48:53,280 --> 00:48:56,480 Speaker 1: So I put things as basic as when I get 845 00:48:56,560 --> 00:49:02,040 Speaker 1: up my gym, my breakfast, So for example, I get 846 00:49:02,120 --> 00:49:04,879 Speaker 1: up most mornings at six o'clock, So my six through 847 00:49:04,960 --> 00:49:07,440 Speaker 1: till seven point thirty is blocked out and it's a 848 00:49:07,480 --> 00:49:12,480 Speaker 1: basically gym breakfast reading. So I start to fill in 849 00:49:12,520 --> 00:49:16,000 Speaker 1: my I start to fill in that, and I start 850 00:49:16,040 --> 00:49:18,360 Speaker 1: to then fill in all of the other appointments. So, 851 00:49:18,440 --> 00:49:21,920 Speaker 1: for example, any reoccurring meetings that I have. So I 852 00:49:21,960 --> 00:49:24,560 Speaker 1: have a sales meeting on Monday, so that's a blocked 853 00:49:24,600 --> 00:49:27,040 Speaker 1: out area. I have a training session on Wednesday, that's 854 00:49:27,040 --> 00:49:29,160 Speaker 1: a blocked out area. I have a couple of team 855 00:49:29,200 --> 00:49:31,719 Speaker 1: meetings during the week. That's a blocked out area. I 856 00:49:33,320 --> 00:49:35,520 Speaker 1: have a range of other things that happen in my 857 00:49:35,600 --> 00:49:38,160 Speaker 1: personal life that are blocked out area. So I start 858 00:49:38,200 --> 00:49:42,359 Speaker 1: with all of the really just basic things, and then 859 00:49:42,400 --> 00:49:44,839 Speaker 1: I start to build my week around what are the 860 00:49:44,880 --> 00:49:48,080 Speaker 1: activities that I need to do on a daily basis 861 00:49:48,520 --> 00:49:52,560 Speaker 1: that will ensure that I do things with a degree 862 00:49:52,760 --> 00:49:56,120 Speaker 1: of discipline that I will try to keep to eighty 863 00:49:56,160 --> 00:49:58,920 Speaker 1: percent of the time. Now, the amazing thing about this 864 00:49:59,239 --> 00:50:02,640 Speaker 1: is that it's just so basic, but I reckon eighty 865 00:50:02,680 --> 00:50:05,279 Speaker 1: percent of people that I know that are a professional 866 00:50:05,719 --> 00:50:09,160 Speaker 1: living professional success of loves don't do it. You know, 867 00:50:09,280 --> 00:50:11,560 Speaker 1: when I used to when my kids were at school. 868 00:50:12,040 --> 00:50:15,080 Speaker 1: Part of my part of my ideal day, in my 869 00:50:15,200 --> 00:50:17,439 Speaker 1: ideal week, it had the blockout. I took my kids 870 00:50:17,440 --> 00:50:20,480 Speaker 1: to school every day of their school life. And what 871 00:50:20,520 --> 00:50:24,840 Speaker 1: that meant was it was an item. So that my assistance. 872 00:50:25,520 --> 00:50:27,520 Speaker 1: So I've got about three people that have got access 873 00:50:27,560 --> 00:50:29,440 Speaker 1: to my dary and all of these three people can 874 00:50:29,440 --> 00:50:33,200 Speaker 1: make appointments, but they just cannot make appointments in those 875 00:50:33,400 --> 00:50:37,200 Speaker 1: yellow times. So for me, given how crazy my life is, 876 00:50:37,280 --> 00:50:39,360 Speaker 1: I always wanted to take my kids to school. So 877 00:50:39,440 --> 00:50:42,680 Speaker 1: by putting it in there, none of my assistants could 878 00:50:42,680 --> 00:50:46,880 Speaker 1: ever make an appointment in those times without speaking to 879 00:50:46,920 --> 00:50:50,960 Speaker 1: me first. Now it's not bulletproof. If a disaster happens 880 00:50:51,040 --> 00:50:53,560 Speaker 1: or something wonderful happens that I've actually got to make 881 00:50:53,600 --> 00:50:56,600 Speaker 1: some choices, I will do so, but it just sets up, 882 00:50:56,680 --> 00:50:59,680 Speaker 1: it just sets you up for success and things. For 883 00:50:59,719 --> 00:51:02,759 Speaker 1: a sperson like me, and I'm still a salesperson, what's 884 00:51:02,800 --> 00:51:07,480 Speaker 1: important to me prospecting, hitting the phones. So there are 885 00:51:07,640 --> 00:51:10,000 Speaker 1: as there are an hour every day which is prospecting. 886 00:51:10,440 --> 00:51:13,880 Speaker 1: So do I always do effective prospecting in that hour? No, 887 00:51:14,000 --> 00:51:15,840 Speaker 1: I don't, But no one can make an appointment in 888 00:51:15,840 --> 00:51:18,160 Speaker 1: that time, which means it frees me up to do 889 00:51:18,200 --> 00:51:21,000 Speaker 1: the things that are critically important to live your life 890 00:51:21,080 --> 00:51:24,759 Speaker 1: as a professional without an ideal week. I think you're 891 00:51:24,800 --> 00:51:25,680 Speaker 1: just kidding yourself. 892 00:51:26,120 --> 00:51:29,359 Speaker 2: It's awesome and what a great note to almost end 893 00:51:29,400 --> 00:51:32,880 Speaker 2: on me because my very final question, like if you 894 00:51:33,000 --> 00:51:36,600 Speaker 2: are living in Melbourne and want to sell your house, 895 00:51:36,640 --> 00:51:39,080 Speaker 2: like you just have to speak to Philip. I would 896 00:51:39,120 --> 00:51:41,719 Speaker 2: not let anyone else ouction a house for me other 897 00:51:41,760 --> 00:51:42,200 Speaker 2: than you. 898 00:51:42,560 --> 00:51:44,880 Speaker 3: How can people find you and find out more about you? 899 00:51:45,239 --> 00:51:51,680 Speaker 1: So please google Philip Kingston, Gary Pier and Associates, follow 900 00:51:51,760 --> 00:51:56,000 Speaker 1: me on Instagram, befriend me on Facebook, send me a 901 00:51:56,040 --> 00:51:59,400 Speaker 1: text ring our office Gary Pier and Associates. If you 902 00:51:59,440 --> 00:52:01,719 Speaker 1: can't find me, then I'll have to go and sack 903 00:52:01,800 --> 00:52:03,959 Speaker 1: our marketing department. A few moments. 904 00:52:04,239 --> 00:52:06,200 Speaker 2: Excellent and I'll put links to all of those in 905 00:52:06,239 --> 00:52:08,439 Speaker 2: the show notes. Philip, thank you so much. I've learned 906 00:52:08,440 --> 00:52:10,400 Speaker 2: so much. It's been such a pleasure, and it's. 907 00:52:10,280 --> 00:52:12,960 Speaker 1: Always a pleasure having anything to do with you. Amantha. 908 00:52:13,080 --> 00:52:13,400 Speaker 1: Thank you. 909 00:52:14,960 --> 00:52:18,239 Speaker 3: That is it for today's show. I hope you like 910 00:52:18,320 --> 00:52:19,680 Speaker 3: my chat with Philip. 911 00:52:21,200 --> 00:52:24,680 Speaker 2: If you are enjoying how I work, why not tell 912 00:52:24,719 --> 00:52:28,040 Speaker 2: other people about it, or if you're feeling really enthusiastic, 913 00:52:28,080 --> 00:52:34,879 Speaker 2: why not write a review. I just love reading people's feedback. 914 00:52:35,880 --> 00:52:38,440 Speaker 2: I read every single review that is written. Most of 915 00:52:38,440 --> 00:52:41,480 Speaker 2: them appear on Apple podcasts. So if you have a 916 00:52:41,520 --> 00:52:44,120 Speaker 2: spare five or ten seconds, why not give the podcast 917 00:52:44,120 --> 00:52:47,440 Speaker 2: a star rating or even write some words about what 918 00:52:47,480 --> 00:52:49,800 Speaker 2: you think of it. So that is it for today's show, 919 00:52:49,840 --> 00:52:51,560 Speaker 2: and I will see you next time.