Speaker 1: Tute, Flex and Frooms, Flex and Frooms, catch up podcast
Speaker 1: Lex and Rooms.
Speaker 2: It is Flex and Frooms on Kita. What happens when
Speaker 2: clout doesn't actually transfer into the preferred commodity sales same
Speaker 2: whatever you think it is that you want. This has
Speaker 2: happened recently to former Love Island winner and fan favorite,
Speaker 2: but also the most hated at the same time. It's
Speaker 2: really odd, entertaining, but also for the same reasons. We
Speaker 2: love the entertainment. It wasn't always good stuff. It was sometimes.
Speaker 3: Slimy something whatever, whatever, and you would do it too
Speaker 3: for a check.
Speaker 1: Not true.
Speaker 2: But ekin Sue, who her name is Ecken Sue, she
Speaker 2: got about three point two million followers, and when she
Speaker 2: left the Love Island House she signed a one million
Speaker 2: dollar deal with a fast.
Speaker 3: Fashion retailer called o Poly.
Speaker 2: It's the biggest deal in the history of Love Island ever.
Speaker 2: Really big stuff. Right for context, Before Ekinsou got into
Speaker 2: the house, she was kind of like an actress, been
Speaker 2: in a few chill things, you know, not a household name,
Speaker 2: not an influencer. But she's not an influencer to begin with,
Speaker 2: so this is huge. So when she signed that deal,
Speaker 2: she launched this sixteen piece collection that was meant to
Speaker 2: change the game about forty pounds for a piece or whatever.
Speaker 2: But now when you go onto the site, the prices
Speaker 2: have been slashed. Are they getting rid of stock?
Speaker 3: Who knows? And so recently in the news.
Speaker 2: About six months after the collaboration was announced or the partnership,
Speaker 2: she got dropped by opoly. That's never happened. Who gets
Speaker 2: dropped from a partnership for not doing anything illegal or
Speaker 2: defamatory or causing indemnity of any kind.
Speaker 3: So everyone's like, what's going on? What's going on?
Speaker 2: Both Eckensue and the brand have been left disappointed, and
Speaker 2: that now there's a dispute over money owed in the
Speaker 2: lucrative contract, Eckensu's threatening legal action for being dropped. For
Speaker 2: some more contexts, Initially, when Eckensu won, there was a
Speaker 2: bidding war that took place between a bunch of these
Speaker 2: fast fashion retailers who were all trying to monus ties
Speaker 2: her villa win, and so she got she received a
Speaker 2: lot of offers, obviously really really big offers because she
Speaker 2: was popping, but also because it was one of the
Speaker 2: biggest Loveland Love Island series in history. Was presumed that
Speaker 2: any money to be made was going to be made
Speaker 2: from her. I'm not sure if you're familiar with Molly May. Yes,
Speaker 2: so she was also a previous Love Island winner and
Speaker 2: her contracts were not nearly.
Speaker 3: As big, and she is a different era.
Speaker 2: But similarly, you know, seeing how fast she's come, one
Speaker 2: would assume that echancy would take the same trajectory. Now,
Speaker 2: it's tricky because this idea of clout, it is such
Speaker 2: an ephemeral commodity.
Speaker 3: What is it? We know it's worth a lot, but
Speaker 3: in what way?
Speaker 2: You know? It's like people look at someone like Ekinsue
Speaker 2: and they have this assumption that the way that people
Speaker 2: like her and the fan fare that is around her
Speaker 2: should automatically translate into money. She's a pretty girl, she
Speaker 2: wears some fast fashion. Why wouldn't anyone buy it? And
Speaker 2: that's the question, why didn't anyone buy it?
Speaker 1: Now?
Speaker 2: I don't know if you need to know Ekinsu to
Speaker 2: know why people didn't buy it, But I think it
Speaker 2: all comes back to the fact that, like the formula
Speaker 2: is so played out and it's becoming more of an
Speaker 2: emotional decision than people realize. I think when people look
Speaker 2: at Clout and fame and money and e commerce and
Speaker 2: all of these things. They think it's formulaic. Anyone could
Speaker 2: do it right, go on a reality TV show, get
Speaker 2: a profile, make some money.
Speaker 3: And I don't think it is that.
Speaker 2: I feel like an emotional connection of some capacity is
Speaker 2: required to line a pocket of a reality TV style,
Speaker 2: an influencer or whatever it might be. It's not just
Speaker 2: the number, it's not just the perceived beauty or glamour.
Speaker 2: There is an emotional connection, and I don't think that
Speaker 2: people really clock it in the way that they should
Speaker 2: for it to make sense.
Speaker 1: So my favorite example of this from a reality show
Speaker 1: dating show is Martha K.
Speaker 3: Martha K.
Speaker 1: So I actually met Martha Kay when you did my
Speaker 1: makeup at Mecca, like four or five years ago. Whoa
Speaker 1: I know, And she was really funny and nice. She
Speaker 1: was pretty much exact same as when she.
Speaker 3: Was on the show. Mind you.
Speaker 1: I didn't watch the show, but like I've seen her
Speaker 1: on social media and I know how loved she is.
Speaker 1: Like someone that I know that does not watch reality
Speaker 1: TV like loves Marfa and it's the random.
Speaker 3: We do love Martha. We love Martha.
Speaker 1: But it's a rare thing to me because Mary's a mum,
Speaker 1: see what I mean. I'm down with the law, and
Speaker 1: I'm not even that across it neither. Yeah, So I
Speaker 1: think she's like a really good example of, like so
Speaker 1: of going on a show like Married at First Sight,
Speaker 1: which when she was on the show, like that show
Speaker 1: was not what it was now right now, to Juggernaut
Speaker 1: and like to be on it, Like I love that.
Speaker 1: You know, i'd go on it maybe it's a juggernaut,
Speaker 1: which you really No, I wouldn't, but like no shape
Speaker 1: to anyone who does, but you wouldn't, Like I remember
Speaker 1: when it came out like made sensationalless headlines because it's
Speaker 1: the craziest concept for a show ever when we couldn't
Speaker 1: gay marriage wasn't legal.
Speaker 3: That was insane. How did we allow this?
Speaker 1: So I think she's a really good example of like
Speaker 1: I'm sure she converts in terms of sales, Like I
Speaker 1: like her and I don't even know that much about it,
Speaker 1: like I'm not even across it, and I want to
Speaker 1: like support her just because like I met her at
Speaker 1: I met her again at Beyond the Valley over New
Speaker 1: Years and she's just like she's just magnetic. So I
Speaker 1: think some people have the secret sauce, and I hope
Speaker 1: the producers could see that, like, and I hope she
Speaker 1: gets every little thing that she wants.
Speaker 2: Yeah, And it's interesting because I agree with the secret
Speaker 2: source concept.
Speaker 3: But I also feel as though.
Speaker 2: You can tell that the producers and the show writers
Speaker 2: and all those people under the impression it's the show
Speaker 2: that makes the star, not the star becoming the star, right,
Speaker 2: like the assumption that we've made this concept. It's interesting
Speaker 2: despite who we put on it. So whatever fame that
Speaker 2: you were mass it's because you came from this show.
Speaker 2: And I think in a lot of cases, the show
Speaker 2: provides the perfect framework for even the most boring person
Speaker 2: to be seen as interesting when they come off.
Speaker 3: And it's not to do about with.
Speaker 2: Their personality, but it's how people connect. And I don't
Speaker 2: really think we're conscious of why we like certain people,
Speaker 2: why you and I are both so feel so parasocially
Speaker 2: connected to Matha and we really like it. Shee's really cool.
Speaker 2: I didn't watch the show. I'm not familiar, you know,
Speaker 2: I'm not across every little thing she's doing with you know,
Speaker 2: her partner and her child and whatever.
Speaker 3: But I'm like, she's sick, you know.
Speaker 2: But there are some people who have the fan base
Speaker 2: who aren't connecting, and we also don't know why not
Speaker 2: to say that it can't be formulaic. But I wonder
Speaker 2: if we'll ever get to the point where we truly
Speaker 2: recognize the power of not only your personality, but how
Speaker 2: you connect with people in a way that you can't control.
Speaker 2: It's not that you're having these individual interactions and almost
Speaker 2: guaranteeing that I can conjure up a positive interaction because
Speaker 2: I made this person laugh. It's by people just interacting
Speaker 2: with you and you never get to speak to them,
Speaker 2: and yet it's fascinating. It's Paris Social Relationships two point zero,
Speaker 2: the study that hasn't been conducted, and that's going.
Speaker 1: To be our next undertaking. PERABS.
Speaker 3: See you've been listening to The flexen Froom's daily podcast.
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