WEBVTT - The Ashy Bines Sea-Moss Saga 

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<v Speaker 1>Hello, and welcome to Outspoken. It's your dose of the

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<v Speaker 1>hottest influencer and pop culture news twice a week. I'm

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<v Speaker 1>Sophie Torba and coming up on today's show. As she

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<v Speaker 1>binds calls out a brand for ripping her off, Jessica

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<v Speaker 1>Wilson is forced to de I she purchased designs off

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<v Speaker 1>Ali Barber and Sammy Guggenheimer admits she stalks other influences.

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<v Speaker 1>But first, we must have had an influx of new listeners, Kate,

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<v Speaker 1>which is nice because we've had quite a few dms

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<v Speaker 1>where people have said, look, I'm confused. I didn't realize

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<v Speaker 1>that you guys were triplets. Why they're endless pregnancies? Can

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<v Speaker 1>you give us a bit of an explainer as to

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<v Speaker 1>what's going on. Perhaps we need to reinstate our old intro,

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<v Speaker 1>because in it we clearly state that we're identical triplets,

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<v Speaker 1>but we don't have identical opinions, so sometimes things can gage, Oh,

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<v Speaker 1>that's a blast from the past. We got rid of

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<v Speaker 1>it because it was a bit cringe. But maybe we

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<v Speaker 1>need to have a new, fast paced intro. But the

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<v Speaker 1>reason why it seems like there's endless pregnancies going on

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<v Speaker 1>is because Amy, and I so our other co host, Amy,

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<v Speaker 1>who hasn't been on the show for a couple of

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<v Speaker 1>weeks now. She gave birth six weeks ago, and Amy

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<v Speaker 1>and my pregnancies are nine weeks apart. And you are

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<v Speaker 1>Sophie and I am Sophie, And this is Kate on

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<v Speaker 1>the so co host Yeah. So I have a son

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<v Speaker 1>called Jack, who is nearly a year old. And it's

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<v Speaker 1>pretty confusing because we all study journalism together. We're all

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<v Speaker 1>thirty six years old. We all got married within a

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<v Speaker 1>year of each other. So you're probably lucky you weren't

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<v Speaker 1>around to hear about the endless wedding talk and endless

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<v Speaker 1>Hen's party talk that we had a couple of years ago. Yeah,

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<v Speaker 1>but I mean to put a bit of differences out there.

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<v Speaker 1>I used to work in news at Channel seven, and

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<v Speaker 1>then I went into PR. Amy and I have our

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<v Speaker 1>own PR business. Kay, you've worked in sports public relations. Yeah,

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<v Speaker 1>so I also studied journalism, but I moved more into

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<v Speaker 1>the marketing and PR space. So I worked at the

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<v Speaker 1>Adelaide thirty Six's and the Adelaide Thunderbirds and a few

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<v Speaker 1>different marketing companies, and then six years ago we decided

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<v Speaker 1>to do a podcast together.

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<v Speaker 2>Yeah.

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<v Speaker 1>It was because we'd actually all moved away from each

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<v Speaker 1>other for the first time, because we were all living

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<v Speaker 1>in a sharehouse together and then you know, became adults

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<v Speaker 1>and had to move out with our partners and such,

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<v Speaker 1>and me thought, well, this is a good opportunity for

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<v Speaker 1>us to have a joint project together. It was a

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<v Speaker 1>bit of a passion project, but it has become your

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<v Speaker 1>full time job now, Kate. Yeah, it's still so weird

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<v Speaker 1>when people ask me what do you do? Because I

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<v Speaker 1>get really awkward, particularly around older people that don't really

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<v Speaker 1>get podcasts. I've been filling out so many forms at

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<v Speaker 1>the hospital lately and it's like, what is your job title?

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<v Speaker 1>But I always just say publicist Because of my BRF firm,

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<v Speaker 1>I feel like it's easier to explain that. But if

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<v Speaker 1>there's any other questions new listeners have slide into our DMS,

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<v Speaker 1>maybe we have to do a bit more of a

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<v Speaker 1>get to know us episode. I don't hate anyone? You do?

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<v Speaker 1>You do? I don't. It turns out Sammy Guggenheimer is

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<v Speaker 1>just like us. In a Q and A, she admitted

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<v Speaker 1>she stalks influences she doesn't like. Well, it's a little

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<v Speaker 1>bit more than that. Her roommate Lily threw her under

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<v Speaker 1>the bars and said that she hates some influences. Maybe

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<v Speaker 1>she's a listener of this podcast then, So it all

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<v Speaker 1>started when a follower asked Sammy who favorite influencer was.

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<v Speaker 1>Let's throw to what she said. I don't really watch

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<v Speaker 1>a lot of influences stuff that. My favorite influences are

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<v Speaker 1>probably Sofia and Chincia. Who else do I really like?

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<v Speaker 1>Alex l Who else do I like? Say?

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<v Speaker 2>Well, you don't like? Don't say that. Who's your favorite influences?

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<v Speaker 1>I don't hate anyone? You do you do? I don't.

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<v Speaker 1>There's a lot of people I stalk because I know

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<v Speaker 1>stuff about them. I don't stalk not I'm a baking art.

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<v Speaker 1>I love it that the room mate was dishing all

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<v Speaker 1>of the dirt. Oh she was really sticking the knife

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<v Speaker 1>in there, and you could tell Sammy was like, shut up.

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<v Speaker 1>I mean, there are some obvious ones that we know

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<v Speaker 1>she has beef with, like Sofa Dofer and as we

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<v Speaker 1>discussed last week, the speculation that her and Easy Armitage

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<v Speaker 1>are no longer longer friends, but they did put their

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<v Speaker 1>podcast out together again, so they've squashed that there's also

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<v Speaker 1>a rumor she doesn't like Kerry Gribble. I was thinking

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<v Speaker 1>outside of the square though. Remember last year at Australian

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<v Speaker 1>Fashion Week, Sammy was spotted with Olivia Rogers ex Morgan Waterhouse.

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<v Speaker 1>Yeah that was quite weird because Sammy and Olivia they

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<v Speaker 1>look quite similar. Yeah, they're most beautiful girls, which is

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<v Speaker 1>quite ironic because Olivia seems to date guys that look

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<v Speaker 1>like her ex husband Justin McGinn's. I mean, both Morgan

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<v Speaker 1>and Olivia seem to have a time. I wonder if

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<v Speaker 1>she stalks Olivia Rogers because she knows stuff about her

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<v Speaker 1>h I mean, I feel like there's probably a few

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<v Speaker 1>people on her stalking list. I mean, we all have

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<v Speaker 1>a stalking rotation, don't we. And the funniest thing about

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<v Speaker 1>stalking rotations when you're stalking normal people is that the

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<v Speaker 1>normal people become celebrities to you. Oh and then when

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<v Speaker 1>they put their account on private, I feel so robbed.

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<v Speaker 1>I'm like, hang on, what am I going to do?

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<v Speaker 1>What are they up to? I just think that private

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<v Speaker 1>accounts should not be allowed because they mean for children.

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<v Speaker 1>But the thing is, we have a finced. I have

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<v Speaker 1>had a finster ever since I got into journalism because

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<v Speaker 1>in class we were all told in order to get information,

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<v Speaker 1>you need to have fake Instagram account. Yeah, do we

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<v Speaker 1>think that Samy's got a burner account? Oh, she totally

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<v Speaker 1>have a finster. I wonder how much effort she's put

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<v Speaker 1>into the finster though, because she is stalking influences. The

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<v Speaker 1>likelihood of them actually seeing the finster and saying, who

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<v Speaker 1>the fuck is this weirdo that keeps looking at my

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<v Speaker 1>stuff is very low. It's more when you are having

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<v Speaker 1>a stalk of everyday people that you can't really get

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<v Speaker 1>away with having a bit of a question pop up. See.

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<v Speaker 1>I think you can always get away with having really

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<v Speaker 1>with everyone because it could be anyone. Yeah, but some

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<v Speaker 1>people don't get many views on their stories, and then

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<v Speaker 1>it's so obvious when there's just some random fucking picture

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<v Speaker 1>that like a sunset that keeps popping up. Hey, that

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<v Speaker 1>is the profile picture of our finsters, so don't give

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<v Speaker 1>it away. I have to go and change it. I

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<v Speaker 1>actually haven't had access to our finster for quite some time.

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<v Speaker 1>But yeah, it's so funny. The name of it. I

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<v Speaker 1>won't say what it is because people will find it,

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<v Speaker 1>but it's actually a name that we used to use

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<v Speaker 1>when I worked at the Thunderbirds because we had a

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<v Speaker 1>finster to try and direct positive commentary. And we found

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<v Speaker 1>out later that it's actually the name of one of

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<v Speaker 1>our nana's best friends, which I didn't know. Well, I

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<v Speaker 1>didn't know that we used to, like back back back

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<v Speaker 1>in the day, we used to have a Facebook finster

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<v Speaker 1>and that was quite a sophisticated one because in order

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<v Speaker 1>to have a Facebook finster you had to have quite

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<v Speaker 1>a number of photo I still feel bad about that

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<v Speaker 1>because essentially what we did was we found someone in

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<v Speaker 1>a different countries Facebook page and just copied all of

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<v Speaker 1>their photos across, which is terrible when you think about it.

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<v Speaker 1>My friends recently he's had a fake hinge a count

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<v Speaker 1>made of him. And it was funny because at this

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<v Speaker 1>dinner we were talking about who in their right mind

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<v Speaker 1>would ever do that and still someone's photos, And I

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<v Speaker 1>was sitting there thinking, oh God, I did that like

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<v Speaker 1>fifteen years ago. I know, it's terrible. I feel like

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<v Speaker 1>it wasn't the same then, Like I mean also like

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<v Speaker 1>I wasn't tricking anyone into dating this. Yeah, I think

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<v Speaker 1>it's just to look at other people's pages. I think

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<v Speaker 1>if you're cat fishing people. That's scare you anyway. Back then,

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<v Speaker 1>Sammy Kuginheimer, it feels like this is Confessions. I'm just

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<v Speaker 1>getting to know our deepest dark and secrets this episode. Yeah. Well,

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<v Speaker 1>in terms of Sammy, on her public profile, she actually

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<v Speaker 1>follows a lot of ogs and influencers, So she's got

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<v Speaker 1>Sarah's Day, Shanny Grimman, Tammy Hermbrojade Tunci, Sky Wheatley, Steph

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<v Speaker 1>class Smith, and a bunch of others. So who knows,

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<v Speaker 1>she may just be looking at these people's accounts on

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<v Speaker 1>her own. I hate following them.

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<v Speaker 2>Someone had warned me, so I didn't waste my time,

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<v Speaker 2>my airtime, I didn't get my audience involved, because it

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<v Speaker 2>has been an absolute nightmare.

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<v Speaker 1>As she bids, has issued a warning to her fellow influencers,

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<v Speaker 1>don't work with a certain Sea Moss brand. The og

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<v Speaker 1>fitness influencer put the brand on blast after they didn't

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<v Speaker 1>pay her for the content she created for them. While

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<v Speaker 1>as she refrained from naming the company in her TikTok,

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<v Speaker 1>it didn't take her audience long cake to guess who

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<v Speaker 1>it was. Yeah, one brand's name kept popping up time

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<v Speaker 1>and time again, and that was moss x Daily. So

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<v Speaker 1>in the video she said that she wasn't going to

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<v Speaker 1>name the company in order to protect herself, yet she

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<v Speaker 1>allowed people to go ham in the comments. It also

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<v Speaker 1>was fairly obvious who she was talking about, because she's

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<v Speaker 1>previously created content for them which people could easily find. Well,

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<v Speaker 1>she said, people are gonna work it out. I mean

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<v Speaker 1>the weird thing is she still has the content up. Yeah,

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<v Speaker 1>but it's defamatory if people are gonna identify who it is. Yeah,

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<v Speaker 1>there's the truth defense. So the controversial company is owned

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<v Speaker 1>by former Maths contestant Brett Vitilio, but we will dive

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<v Speaker 1>into that a little bit later. For now, Sophie, what

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<v Speaker 1>do you know about ce mos? I see all these

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<v Speaker 1>influencers starting their morning routines by essentially taking a spoonful

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<v Speaker 1>of something that looks completely inedible and a weird texture

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<v Speaker 1>and then basically pulling a face and saying how gross

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<v Speaker 1>it tastes, but they feel so much better for doing so. Yeah,

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<v Speaker 1>there's been a lot of influencers spooking it recently. It

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<v Speaker 1>seems to be the new superfood that we're putting into

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<v Speaker 1>our smoothies. I mean, it looks disgusted. Really, I have

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<v Speaker 1>just seen people taking spoonfuls and eating it by the

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<v Speaker 1>jar like that. Ah Well, in the video ash bindshed

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<v Speaker 1>she put it into a smoothie during her promotional video

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<v Speaker 1>for this brand. I mean, it just seems to have

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<v Speaker 1>popped up out of nowhere to me. As you said,

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<v Speaker 1>it doesn't look very nice, but it's supposed to be

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<v Speaker 1>very nutritionally. Rich In saying that at this stage, there's

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<v Speaker 1>actually not a lot of scientific evidence that's supports the

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<v Speaker 1>health benefits that are being spraud No way, no way.

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<v Speaker 1>I mean I can see how the partnership aligns with

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<v Speaker 1>Ashy Bien. She's all about health and fitness. It's very

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<v Speaker 1>on brand for her. Yeah. It was actually back in

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<v Speaker 1>July last year though, that she worked with the brand.

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<v Speaker 1>So she created an Instagram reel promoting the semos, and

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<v Speaker 1>she claims that she went above and beyond. She chucked

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<v Speaker 1>in a couple of stories and TikTok shout outs for

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<v Speaker 1>free very dinnerous, and the brand was meant to pay

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<v Speaker 1>her for her work in August twenty twenty four. However,

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<v Speaker 1>she says that she is still waiting to be paid.

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<v Speaker 1>It's pretty bad if this is true, Whilst this brand

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<v Speaker 1>was messing Ashy around, she said, she started to get

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<v Speaker 1>complaints from her followers who said that they hadn't received

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<v Speaker 1>their orders, So, she said she followed it up with

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<v Speaker 1>the brand, and they claimed that they were struggling to

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<v Speaker 1>keep up with the influx of orders that came from

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<v Speaker 1>her promotion. Al I've actually added this in like, hey,

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<v Speaker 1>future brands who want to work with me, I actually

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<v Speaker 1>sell a lot of stuff. To be fair, she said

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<v Speaker 1>she got over a hundred complaints about people that had

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<v Speaker 1>purchased the product and not received it, and she said

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<v Speaker 1>she said to become tired of being the middle person.

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<v Speaker 1>It's bad for her brand that she's spooking something which

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<v Speaker 1>hasn't arrived. No, it was terrible. Here's more of what she.

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<v Speaker 2>Said, trying to keep everyone happy and figure out what

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<v Speaker 2>was going on. I didn't want you guys to feel frustrated,

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<v Speaker 2>but I felt like part responsible because I had promoted

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<v Speaker 2>the brand and sent you guys to buy this product

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<v Speaker 2>because I recommended it and I trusted it, And yeah, frustrating.

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<v Speaker 1>It's unclear what Ash based this trust on, because what

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<v Speaker 1>became apparent is she did no research into this brand,

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<v Speaker 1>and she really didn't help the situation by saying normally

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<v Speaker 1>she doesn't have to research the brand of the owner.

0:10:36.280 --> 0:10:38.000
<v Speaker 1>I think this is a pretty good lesson for her.

0:10:38.000 --> 0:10:40.280
<v Speaker 1>I mean, she's an OG influencer. She's been doing a

0:10:40.320 --> 0:10:42.240
<v Speaker 1>lot of brand deals for years now. I'm surprised that

0:10:42.280 --> 0:10:44.079
<v Speaker 1>this is the first time this has happened to it. Well,

0:10:44.120 --> 0:10:45.880
<v Speaker 1>she just made it sound like she just takes any

0:10:45.920 --> 0:10:48.880
<v Speaker 1>deals for money. Really, I mean, it was only when

0:10:48.880 --> 0:10:51.680
<v Speaker 1>the brand didn't pay her that she began to do

0:10:51.720 --> 0:10:54.480
<v Speaker 1>her research, and that's when she discovered a bunch of

0:10:54.520 --> 0:10:58.040
<v Speaker 1>negative reviews on TikTok and Google. Or if she had

0:10:58.080 --> 0:11:01.160
<v Speaker 1>done her due diligence earlier, she would have quickly discovered

0:11:01.160 --> 0:11:03.719
<v Speaker 1>that this brand was not one that she would want

0:11:03.720 --> 0:11:06.000
<v Speaker 1>to align herself with. Because Kay, as you touched on

0:11:06.080 --> 0:11:08.600
<v Speaker 1>at the start of the segment, this Semos brand is

0:11:08.640 --> 0:11:11.480
<v Speaker 1>owned by a former Maths contestant called Brett Now. He

0:11:11.520 --> 0:11:14.000
<v Speaker 1>appeared on the show in twenty twenty two and he

0:11:14.120 --> 0:11:17.080
<v Speaker 1>was married to Tamara, and the couple didn't last long.

0:11:17.160 --> 0:11:20.480
<v Speaker 1>He was later linked to fellow contestant Ella Ding and

0:11:20.559 --> 0:11:24.160
<v Speaker 1>he now dates Australian model and actor Taylor Davies. It

0:11:24.200 --> 0:11:26.160
<v Speaker 1>was a real blaster in the past, because I watched

0:11:26.160 --> 0:11:29.760
<v Speaker 1>this series and it's clear that Tamara is not happy

0:11:29.760 --> 0:11:32.840
<v Speaker 1>with him, because she was jumping in on Ashy Bynes's

0:11:32.880 --> 0:11:35.040
<v Speaker 1>comment saying what a bad guy he is. We'll go

0:11:35.120 --> 0:11:37.480
<v Speaker 1>into that a little bit later. Yeah, well he started

0:11:37.480 --> 0:11:41.000
<v Speaker 1>this Seamos business. After maths and the company states that

0:11:41.040 --> 0:11:44.360
<v Speaker 1>they're not just a Seamos company, they're a passionate movement

0:11:44.440 --> 0:11:49.040
<v Speaker 1>aimed at revolutionizing the seamoss industry in Australia and beyond.

0:11:49.280 --> 0:11:52.520
<v Speaker 1>That term movement should have been a big enough red flag.

0:11:52.880 --> 0:11:56.240
<v Speaker 1>Despite the bold claims, Brett has constantly been forced to

0:11:56.240 --> 0:11:59.440
<v Speaker 1>address complaints that customers aren't receiving their orders. He often

0:11:59.480 --> 0:12:02.280
<v Speaker 1>jumps on his Instagram stories and tells his four hundred

0:12:02.360 --> 0:12:05.760
<v Speaker 1>plus thousand followers that they're coming, just you need to

0:12:05.800 --> 0:12:09.440
<v Speaker 1>wait for them. Just be patient everyone. I've taken your money.

0:12:09.760 --> 0:12:11.920
<v Speaker 1>Your orders are a few months late, but they're on

0:12:12.040 --> 0:12:16.280
<v Speaker 1>their way now. Despite his attempts to keep his customers happy,

0:12:16.720 --> 0:12:19.559
<v Speaker 1>in March, New South Wales, Fair Trading issued a public

0:12:19.679 --> 0:12:23.160
<v Speaker 1>warning about the brand after receiving forty five complaints about

0:12:23.160 --> 0:12:26.839
<v Speaker 1>the products since January twenty twenty four, so the concerns

0:12:26.880 --> 0:12:32.800
<v Speaker 1>included spoiled products, missing orders, substantial delays and unfilled charity donations. Now,

0:12:32.800 --> 0:12:34.920
<v Speaker 1>the brand's also been accused of going off the grid

0:12:34.960 --> 0:12:38.840
<v Speaker 1>when consumers raise concerns. In terms of the charity claim,

0:12:39.080 --> 0:12:41.959
<v Speaker 1>moss x Daily claims to donate a portion of each

0:12:42.080 --> 0:12:45.160
<v Speaker 1>sale to a charity called One Dollar One Dream. But

0:12:45.240 --> 0:12:47.920
<v Speaker 1>when you dig a bit deeper, the charity is actually

0:12:48.000 --> 0:12:51.079
<v Speaker 1>operated by Brett himself. Yeah, so he claims that the

0:12:51.160 --> 0:12:54.000
<v Speaker 1>charity gives back to the community that helps him harvest

0:12:54.000 --> 0:12:56.920
<v Speaker 1>the sea moss and team or less. According to New

0:12:56.960 --> 0:13:00.000
<v Speaker 1>South Wales Fair Trading, to date it has not been substanted.

0:13:00.000 --> 0:13:02.320
<v Speaker 1>Actual added that the funds have been transferred from the

0:13:02.400 --> 0:13:05.760
<v Speaker 1>business to the charity. The Daily Telegraph also did some

0:13:05.840 --> 0:13:08.880
<v Speaker 1>digging and they discovered the charity also isn't registered with

0:13:08.920 --> 0:13:11.760
<v Speaker 1>the Australian Charities and Not for Profits Commission. I just

0:13:11.800 --> 0:13:13.760
<v Speaker 1>can't get my head around the fact that he owns

0:13:13.800 --> 0:13:17.760
<v Speaker 1>the charity that his brand is supposedly donating money too. Yeah. Now,

0:13:17.800 --> 0:13:20.439
<v Speaker 1>when the publication questioned Brett about the status of the

0:13:20.520 --> 0:13:23.520
<v Speaker 1>charity in March, he claimed his charity isn't required to

0:13:23.520 --> 0:13:26.360
<v Speaker 1>be registered because it's not an Australian charity or brand,

0:13:26.400 --> 0:13:29.800
<v Speaker 1>and that's because he's saying that the charity operates overseas,

0:13:29.800 --> 0:13:33.079
<v Speaker 1>so essentially he doesn't have to abide by Australian laws.

0:13:33.120 --> 0:13:34.920
<v Speaker 1>And he went on to say that his charity has

0:13:34.960 --> 0:13:39.240
<v Speaker 1>supported hundreds of Third World harvesting families. Now New South

0:13:39.240 --> 0:13:41.800
<v Speaker 1>Wales fair Trading has urged anyone who has dealt with

0:13:41.840 --> 0:13:44.800
<v Speaker 1>moss x Daily and is not satisfied to lodge a

0:13:44.840 --> 0:13:47.040
<v Speaker 1>complaint with them. It has had a flow on effect

0:13:47.080 --> 0:13:49.960
<v Speaker 1>for the brand, thankfully, because you currently cannot buy from

0:13:49.960 --> 0:13:53.040
<v Speaker 1>moss x Daily, so when you visit their website, you're

0:13:53.080 --> 0:13:55.920
<v Speaker 1>greeted with a message that says we're sorry. We're currently

0:13:55.960 --> 0:13:58.640
<v Speaker 1>sold out and not taking on any new orders until

0:13:58.679 --> 0:14:01.880
<v Speaker 1>the thirtieth of May twenty twenty five, So this Friday

0:14:02.280 --> 0:14:05.160
<v Speaker 1>until we catch up on our backlog. Sign up below

0:14:05.280 --> 0:14:07.480
<v Speaker 1>to be the first to know on our drop date.

0:14:07.840 --> 0:14:09.080
<v Speaker 1>I mean, I don't think they're going to have too

0:14:09.120 --> 0:14:12.160
<v Speaker 1>many issues with that. Now back to Ashi, she claimed

0:14:12.160 --> 0:14:14.800
<v Speaker 1>she went public with the news about moss ex Daily

0:14:14.840 --> 0:14:17.400
<v Speaker 1>to warn other content creators not to fall victim like

0:14:17.480 --> 0:14:19.840
<v Speaker 1>she did. Are we buying it? Because it seems like

0:14:19.920 --> 0:14:22.440
<v Speaker 1>she had no other option, considering so many of her

0:14:22.480 --> 0:14:25.200
<v Speaker 1>followers had issues with the brand, even though as she

0:14:25.400 --> 0:14:28.320
<v Speaker 1>was fairly naive entering into this partnership, she and her

0:14:28.320 --> 0:14:30.840
<v Speaker 1>team are sophisticated enough to know that they need to

0:14:30.880 --> 0:14:34.479
<v Speaker 1>distance themselves publicly from this brand, so there's no confusion

0:14:34.640 --> 0:14:37.280
<v Speaker 1>over what her role was. Yes, she did a paid

0:14:37.320 --> 0:14:40.000
<v Speaker 1>partnership post with them and did a couple of extra freebies.

0:14:40.200 --> 0:14:42.240
<v Speaker 1>She and her team want people to know that she

0:14:42.400 --> 0:14:45.080
<v Speaker 1>isn'tffiliated with this brand in anyway. I think she realized

0:14:45.080 --> 0:14:49.360
<v Speaker 1>if she stayed quiet, the story would negatively flip onto her. However,

0:14:49.560 --> 0:14:51.720
<v Speaker 1>by coming out and saying that she's also a victim

0:14:51.800 --> 0:14:55.720
<v Speaker 1>of this brand, she's removed any blame or responsibility her

0:14:55.720 --> 0:14:58.240
<v Speaker 1>followers could have thrown at her. I think the timing

0:14:58.320 --> 0:15:00.880
<v Speaker 1>is pretty interesting because it's it also nearly been a

0:15:01.000 --> 0:15:04.520
<v Speaker 1>year since she worked with the brand, so maybe she's

0:15:04.560 --> 0:15:06.640
<v Speaker 1>just been waiting to see if she got paid, but

0:15:06.800 --> 0:15:09.680
<v Speaker 1>realizes now that there's no chance, particularly after New South

0:15:09.680 --> 0:15:12.080
<v Speaker 1>Wales was trading put that warning out. I'd love to

0:15:12.080 --> 0:15:14.000
<v Speaker 1>know how much they owed her. I know a couple

0:15:14.040 --> 0:15:16.920
<v Speaker 1>of weeks ago we spoke about an episode as she

0:15:17.000 --> 0:15:20.320
<v Speaker 1>did where she revealed some secrets and what her pricing

0:15:20.400 --> 0:15:22.120
<v Speaker 1>used to be. And she said that she used to

0:15:22.120 --> 0:15:25.080
<v Speaker 1>get paid between fifteen to ten thousand dollars for a post.

0:15:25.880 --> 0:15:28.600
<v Speaker 1>She's reckoned, she's chasing that sort of money up. Oh yeah,

0:15:28.640 --> 0:15:30.560
<v Speaker 1>I reckon you'd be right with that figure. I mean,

0:15:30.560 --> 0:15:34.080
<v Speaker 1>this is very damaging for ash Bindes's influencing career because

0:15:34.080 --> 0:15:36.320
<v Speaker 1>she's admitted that she took on a brand deal about

0:15:36.320 --> 0:15:39.320
<v Speaker 1>a brand that she knew nothing about. She's broken down

0:15:39.360 --> 0:15:41.920
<v Speaker 1>the fourth wall now and spoken to her followers about

0:15:41.920 --> 0:15:45.480
<v Speaker 1>this failed brand deal, and in turn, she's just damaged

0:15:45.480 --> 0:15:48.400
<v Speaker 1>that trust that she had between her and her audience. Yeah,

0:15:48.440 --> 0:15:51.000
<v Speaker 1>but do you think that she's trying to save face.

0:15:51.040 --> 0:15:52.760
<v Speaker 1>Maybe she did know about this brand, but she just

0:15:52.840 --> 0:15:54.800
<v Speaker 1>wanted to take the money and take the risk with it. No,

0:15:54.960 --> 0:15:57.200
<v Speaker 1>I think she genuinely didn't know about the brand. I

0:15:57.240 --> 0:16:00.360
<v Speaker 1>think she just didn't do any research because she probably thought, oh,

0:16:00.480 --> 0:16:03.120
<v Speaker 1>it's a health related brand, C Moss. It kind of

0:16:03.120 --> 0:16:05.080
<v Speaker 1>fits in with what I'm all about. Yeah, do you

0:16:05.120 --> 0:16:08.840
<v Speaker 1>think influencers have a responsibility to actually research what they're spreaking?

0:16:09.320 --> 0:16:11.760
<v Speaker 1>I definitely think so. I mean, this is a multi

0:16:11.760 --> 0:16:14.720
<v Speaker 1>million billion dollar industry at the end of the day,

0:16:15.120 --> 0:16:19.080
<v Speaker 1>most successful influencers have their own brand managers who essentially

0:16:19.080 --> 0:16:22.080
<v Speaker 1>set up these deals for them. It's the brand manager's

0:16:22.160 --> 0:16:25.760
<v Speaker 1>job to look into the deal and the brand behind it.

0:16:25.800 --> 0:16:25.880
<v Speaker 2>Well.

0:16:25.920 --> 0:16:27.800
<v Speaker 1>I think there's an onus on the influencer though to

0:16:27.880 --> 0:16:30.680
<v Speaker 1>approve it, because a lot of influencers go on about

0:16:30.680 --> 0:16:33.600
<v Speaker 1>how I only work with brands that I love, and

0:16:33.800 --> 0:16:36.960
<v Speaker 1>they preach all about that, But in terms of actually binds,

0:16:36.960 --> 0:16:38.880
<v Speaker 1>it's clear that she's just happy to take on any

0:16:38.920 --> 0:16:40.760
<v Speaker 1>brand do and that's why I'm surprised that she's actually

0:16:40.800 --> 0:16:42.560
<v Speaker 1>come out and said it. Yeah, but I also think

0:16:42.640 --> 0:16:45.520
<v Speaker 1>the responsibility lies with the brand manager as well, because

0:16:45.560 --> 0:16:48.280
<v Speaker 1>they're taking cut of the deal as well, and it

0:16:48.320 --> 0:16:50.640
<v Speaker 1>wouldn't be hard for them to google or do a

0:16:50.680 --> 0:16:53.160
<v Speaker 1>quick TikTok search to make sure that the brand is

0:16:53.200 --> 0:16:56.200
<v Speaker 1>actually fulfilling its orders and that there's no complaints about

0:16:56.200 --> 0:16:58.440
<v Speaker 1>the brand. Yeah, I mean the fact that they couldn't

0:16:58.440 --> 0:17:01.600
<v Speaker 1>even google it. There was actually a really hilarious exchange

0:17:01.600 --> 0:17:03.760
<v Speaker 1>between Ashy and one of her followers on TikTok that

0:17:03.760 --> 0:17:06.080
<v Speaker 1>cracked me up. So someone wrote, is there any way

0:17:06.119 --> 0:17:08.440
<v Speaker 1>you can get lawyers involved? Because it was a contract

0:17:08.680 --> 0:17:11.119
<v Speaker 1>This is why I don't just purchase off just because

0:17:11.160 --> 0:17:14.080
<v Speaker 1>influencers say it's good. We need to do research. No

0:17:14.119 --> 0:17:16.920
<v Speaker 1>offense to you personally, I mean anyone that person gets

0:17:16.920 --> 0:17:19.480
<v Speaker 1>paid to say they like the product. And as she replied,

0:17:19.560 --> 0:17:22.640
<v Speaker 1>I love influencers recommendations as it's so personal. I don't

0:17:22.640 --> 0:17:25.800
<v Speaker 1>follow anyone I don't trust. And then the person replied,

0:17:26.080 --> 0:17:28.000
<v Speaker 1>but you've just admitted that you didn't do any research.

0:17:28.040 --> 0:17:30.359
<v Speaker 1>I think it's difficult to trust when this stuff happens

0:17:30.359 --> 0:17:33.600
<v Speaker 1>a lot, And then Ashi replied, I researched via their website,

0:17:33.600 --> 0:17:35.439
<v Speaker 1>but never in my ten years did I feel the

0:17:35.480 --> 0:17:38.000
<v Speaker 1>need to do a deep dive into the owner or

0:17:38.040 --> 0:17:40.760
<v Speaker 1>Google review my lesson to learn. But the products I

0:17:40.800 --> 0:17:44.080
<v Speaker 1>did love and website looked amazing. So but what research

0:17:44.119 --> 0:17:44.480
<v Speaker 1>did you do?

0:17:44.560 --> 0:17:44.720
<v Speaker 2>Then?

0:17:44.760 --> 0:17:46.600
<v Speaker 1>You just looked at the website and saw a bit

0:17:46.600 --> 0:17:49.199
<v Speaker 1>of a flashy photo of last night. Yeah, as I

0:17:49.280 --> 0:17:51.440
<v Speaker 1>referenced a little bit earlier in this segment, So if

0:17:51.440 --> 0:17:55.159
<v Speaker 1>it seems like Brett has left a lasting impression on Tamara,

0:17:55.320 --> 0:17:59.159
<v Speaker 1>his math's ex wife. So she also chimed in in

0:17:59.240 --> 0:18:03.040
<v Speaker 1>Ashi's comments section, saying, imagine a reality TV show matching

0:18:03.080 --> 0:18:05.000
<v Speaker 1>you with this guy. And making you the villain for

0:18:05.040 --> 0:18:07.840
<v Speaker 1>seeing him for the fraud he is. And as she

0:18:07.880 --> 0:18:09.720
<v Speaker 1>bines replied, I didn't even know he was on there.

0:18:09.800 --> 0:18:12.240
<v Speaker 1>That's insane. So she clearly did not know much about

0:18:12.240 --> 0:18:14.480
<v Speaker 1>this brand or who owns it. Look, I think whenever

0:18:14.560 --> 0:18:17.119
<v Speaker 1>we hear an influencers say I've done my own research,

0:18:17.280 --> 0:18:18.760
<v Speaker 1>we've got to take that with a grain of salt.

0:18:19.840 --> 0:18:21.480
<v Speaker 1>I need to prep for the launch.

0:18:21.480 --> 0:18:21.720
<v Speaker 2>Start.

0:18:21.800 --> 0:18:23.960
<v Speaker 1>We've got one launch. The new albums are going up.

0:18:24.520 --> 0:18:26.879
<v Speaker 1>I need to organize the email that's going to go

0:18:26.920 --> 0:18:29.320
<v Speaker 1>out at seven to just let people know it's live.

0:18:30.040 --> 0:18:33.360
<v Speaker 1>Jessica Wilson has been forced to deny she purchased designs

0:18:33.359 --> 0:18:35.560
<v Speaker 1>off Ali Barber in the lead up to her latest

0:18:35.560 --> 0:18:39.000
<v Speaker 1>product launch. The mummy blogger turned a small business owner

0:18:39.119 --> 0:18:41.600
<v Speaker 1>was set to release her new line of photo albums

0:18:41.720 --> 0:18:44.520
<v Speaker 1>when a super sleuth discovered Ali Barber was selling the

0:18:44.560 --> 0:18:47.840
<v Speaker 1>exact same design for a fraction of the cost. So,

0:18:47.920 --> 0:18:50.640
<v Speaker 1>before we get into it, who is Jessica Wilson. Well,

0:18:50.720 --> 0:18:54.000
<v Speaker 1>Jessica has really grown a following by sharing about motherhood

0:18:54.000 --> 0:18:57.280
<v Speaker 1>and lifestyle content on Instagram. So she is a mom

0:18:57.320 --> 0:19:00.040
<v Speaker 1>to three. Her kids are Levi, Bowie and Goldie. And

0:19:00.119 --> 0:19:03.520
<v Speaker 1>they feature heavily in her content now. Before influencing, she

0:19:03.600 --> 0:19:06.720
<v Speaker 1>actually worked as an early childhood educator and it was

0:19:06.760 --> 0:19:09.679
<v Speaker 1>the birth of her first child that inspired her to

0:19:09.760 --> 0:19:12.040
<v Speaker 1>then go on and learn more about photography, and that's

0:19:12.080 --> 0:19:14.800
<v Speaker 1>where she started sharing more about her life as a

0:19:14.880 --> 0:19:17.280
<v Speaker 1>mum online. I'm trying to avoid using the word mummy

0:19:17.280 --> 0:19:19.600
<v Speaker 1>blogger here because I feel like that is a dirty

0:19:19.600 --> 0:19:22.040
<v Speaker 1>word in twenty twenty five. Can we say mum influencer?

0:19:22.680 --> 0:19:25.680
<v Speaker 1>Is that offensive too? I don't know. I think influencers

0:19:25.720 --> 0:19:27.960
<v Speaker 1>seem to hate being called influencers now there's such a

0:19:28.000 --> 0:19:31.000
<v Speaker 1>negative connotation on it, so maybe just content creator. Yeah, well,

0:19:31.119 --> 0:19:34.000
<v Speaker 1>she now has seventy four thousand followers, so I wouldn't

0:19:34.000 --> 0:19:37.119
<v Speaker 1>say she's a huge Aussie influencer. She seems to have

0:19:37.200 --> 0:19:40.000
<v Speaker 1>quite a dedicated following, but she also has a lot

0:19:40.000 --> 0:19:42.440
<v Speaker 1>of people who seem to dislike her. She has quite

0:19:42.480 --> 0:19:44.640
<v Speaker 1>a large tattle threat. Yeah, and I feel like there's

0:19:44.680 --> 0:19:47.600
<v Speaker 1>been a couple of instances where someone has posted about

0:19:47.640 --> 0:19:49.439
<v Speaker 1>her in our Facebook group and we just get an

0:19:49.480 --> 0:19:52.760
<v Speaker 1>influx of followers. Jessica has blocked us on social media

0:19:52.800 --> 0:19:55.159
<v Speaker 1>and all of our accounts because I think because of

0:19:55.160 --> 0:19:57.160
<v Speaker 1>the threads in our group. Yes, and this is why

0:19:57.240 --> 0:19:59.200
<v Speaker 1>it's great that we have a finster, because I could

0:19:59.240 --> 0:20:03.240
<v Speaker 1>still access her account for this story now. In twenty

0:20:03.280 --> 0:20:06.680
<v Speaker 1>twenty one, Jessica launched a business called bloom Store, which

0:20:06.720 --> 0:20:10.639
<v Speaker 1>sells photo albums, baby books, and gifts. And on Thursday,

0:20:10.760 --> 0:20:13.200
<v Speaker 1>she was busy getting ready to launch her new line

0:20:13.240 --> 0:20:16.000
<v Speaker 1>of peel and stick albums, which I have to say

0:20:16.440 --> 0:20:19.680
<v Speaker 1>looked pretty cool. So what does a peel and stick album? Well,

0:20:19.720 --> 0:20:22.240
<v Speaker 1>it's like an old school photo album where you peel

0:20:22.240 --> 0:20:24.280
<v Speaker 1>back the plastic and you stick your photos down, and

0:20:24.280 --> 0:20:27.400
<v Speaker 1>then she's got these cute stickers that you can bring

0:20:27.440 --> 0:20:29.840
<v Speaker 1>to life a holiday photo that's now called a peel

0:20:29.880 --> 0:20:32.520
<v Speaker 1>and stick album. That's what she's marketing it as. So

0:20:32.600 --> 0:20:34.880
<v Speaker 1>that made me think of like a sticker book for kids. Well,

0:20:34.920 --> 0:20:37.640
<v Speaker 1>it kind of is like that, because she's selling these

0:20:37.680 --> 0:20:41.320
<v Speaker 1>colorful stickers that bring the photos to life. Anyway, it's

0:20:41.320 --> 0:20:43.440
<v Speaker 1>a scrapbooking for people that don't have time to put

0:20:43.480 --> 0:20:45.439
<v Speaker 1>all of the effort in. It's kind a lazy scrap cat.

0:20:45.520 --> 0:20:48.440
<v Speaker 1>I like the idea. So she showed herself on Thursday,

0:20:48.520 --> 0:20:50.760
<v Speaker 1>sitting in front of her laptop. She had stacks of

0:20:50.760 --> 0:20:52.960
<v Speaker 1>stickers out in front of her, and she conceded that

0:20:53.000 --> 0:20:55.960
<v Speaker 1>she was exhausted but ready to launch that night. Now,

0:20:56.000 --> 0:20:58.720
<v Speaker 1>in what wasn't the best timing for Jessica, a few

0:20:58.760 --> 0:21:01.800
<v Speaker 1>hours before her product were set to launch, a super

0:21:01.800 --> 0:21:07.040
<v Speaker 1>sleuth uncovered photo albums bearing the exact same design selling

0:21:07.040 --> 0:21:10.000
<v Speaker 1>on Ali Barber for a fraction of the cost. Now.

0:21:10.400 --> 0:21:13.760
<v Speaker 1>Ali Barber is, of course a wholesale marketplace which is

0:21:13.840 --> 0:21:17.159
<v Speaker 1>known for drop shipping products sourced from China, and it

0:21:17.160 --> 0:21:21.680
<v Speaker 1>connects buyers with large networks of manufacturers and suppliers who

0:21:21.760 --> 0:21:25.120
<v Speaker 1>offer items at a very competitive price. It is ideal

0:21:25.160 --> 0:21:28.639
<v Speaker 1>for buyers looking to purchase large quantities of products at

0:21:28.680 --> 0:21:30.919
<v Speaker 1>a lower cost, and over the years, drop shipping and

0:21:30.960 --> 0:21:33.760
<v Speaker 1>e commerce brands have become influencers. Bread and butter. Yeah,

0:21:33.760 --> 0:21:35.639
<v Speaker 1>it's fair to say that a lot of influencers have

0:21:35.680 --> 0:21:39.040
<v Speaker 1>made a name for themselves by selling cheap products, particularly

0:21:39.240 --> 0:21:42.840
<v Speaker 1>some of the more low level influencers by just spooking

0:21:42.960 --> 0:21:45.800
<v Speaker 1>any old crap on their Instagram. Now, what seems to

0:21:45.840 --> 0:21:48.359
<v Speaker 1>have shocked a lot of people was the disparity in

0:21:48.480 --> 0:21:51.320
<v Speaker 1>price with Jessica's albums and the ones on Ali Barber.

0:21:51.480 --> 0:21:54.280
<v Speaker 1>So on Ali Barber, the albums were sold for just

0:21:54.359 --> 0:21:57.440
<v Speaker 1>two to three dollars apiece if you ordered a minimum

0:21:57.480 --> 0:22:01.360
<v Speaker 1>of three hundred albums, whereas on jessica website Bloomstore, her

0:22:01.359 --> 0:22:04.879
<v Speaker 1>albums were listed as seventy four to ninety five. Now

0:22:04.960 --> 0:22:07.600
<v Speaker 1>was a bit awkward because the super sleuth in question

0:22:08.040 --> 0:22:11.960
<v Speaker 1>actually uploaded the screenshot to our Facebook community and accused

0:22:12.040 --> 0:22:15.880
<v Speaker 1>Jessica of purchasing the designs from Ali Barber and simply

0:22:15.920 --> 0:22:19.440
<v Speaker 1>slapping her brand name on top. The anonymous user wrote

0:22:19.440 --> 0:22:22.760
<v Speaker 1>thoughts on influencers, alleging they designed something that was purchased

0:22:22.800 --> 0:22:25.680
<v Speaker 1>from Ali Barber and then sold for seventy five dollars

0:22:25.720 --> 0:22:28.160
<v Speaker 1>a pop. Now, this thread went off in our Facebook

0:22:28.200 --> 0:22:30.040
<v Speaker 1>group and it got a lot of people talking about

0:22:30.080 --> 0:22:33.239
<v Speaker 1>the twenty twenty champagne flute saga. This is probably one

0:22:33.240 --> 0:22:36.040
<v Speaker 1>of my favorite stories we've ever covered on the podcast,

0:22:36.040 --> 0:22:39.960
<v Speaker 1>and OG listeners will remember that Olivia White was caught

0:22:40.000 --> 0:22:43.200
<v Speaker 1>out selling Ali Barber glasses that she was passing off

0:22:43.200 --> 0:22:46.240
<v Speaker 1>as her own design, and she spoke a lot about

0:22:46.240 --> 0:22:50.280
<v Speaker 1>how the glasses represented her mum's figure, and then of

0:22:50.280 --> 0:22:52.200
<v Speaker 1>course it came out that they were actually created on

0:22:52.280 --> 0:22:55.360
<v Speaker 1>Ali Barber with a huge markup it was quite nice

0:22:55.359 --> 0:22:58.040
<v Speaker 1>because one listener said they actually discovered our podcasts through

0:22:58.040 --> 0:23:00.560
<v Speaker 1>that segment. It is a favorite of mine as well well. Now.

0:23:00.600 --> 0:23:04.080
<v Speaker 1>In response to the Super Sleuths screenshots, one listener wrote

0:23:04.080 --> 0:23:08.560
<v Speaker 1>will epically fail, just like Olivia White's custom wineglasses, whilst

0:23:08.560 --> 0:23:11.560
<v Speaker 1>another said slapping a logo on an Ali Barber special

0:23:11.680 --> 0:23:13.800
<v Speaker 1>is not designing. I mean, she is one of the

0:23:13.920 --> 0:23:17.520
<v Speaker 1>laziest influences going around, so I'm not surprised. I just

0:23:17.520 --> 0:23:19.960
<v Speaker 1>feel bad for people who spend seventy five dollars on

0:23:20.080 --> 0:23:23.240
<v Speaker 1>a supposed original design bit hash. I mean, I do

0:23:23.280 --> 0:23:25.399
<v Speaker 1>want to point out that there is much more to

0:23:25.480 --> 0:23:29.520
<v Speaker 1>this story, because these were merely unfounded allegations, which Jessica

0:23:29.560 --> 0:23:32.440
<v Speaker 1>has since come out swinging again. So hours out from

0:23:32.440 --> 0:23:35.400
<v Speaker 1>her launch, Jessica was quick to respond to the allegations.

0:23:35.400 --> 0:23:37.840
<v Speaker 1>She wrote, it's come to my attention that a photo

0:23:37.880 --> 0:23:41.160
<v Speaker 1>of our new Peel and Stick album is circulating alongside

0:23:41.160 --> 0:23:44.120
<v Speaker 1>an Ali Barber listing with claims that I've bought pre

0:23:44.200 --> 0:23:46.600
<v Speaker 1>made designs and pass them off as my own. I

0:23:46.640 --> 0:23:49.040
<v Speaker 1>want to be completely transparent and clear that is not

0:23:49.080 --> 0:23:52.400
<v Speaker 1>what happened. She continued, saying that she created the designs

0:23:52.400 --> 0:23:55.680
<v Speaker 1>in collaboration with Studio Nu, which is the same creative

0:23:55.720 --> 0:23:58.600
<v Speaker 1>team she's been working with for years. She confirmed she

0:23:58.640 --> 0:24:02.520
<v Speaker 1>had receipts, date stamped concept drafts, mood boards, and communications

0:24:02.520 --> 0:24:05.240
<v Speaker 1>which show the process of bringing the photo album collection

0:24:05.359 --> 0:24:09.439
<v Speaker 1>to life. She continued saying the designs were imagined, revised

0:24:09.440 --> 0:24:12.840
<v Speaker 1>and finalized with intention, and that she was incredibly proud

0:24:12.920 --> 0:24:15.879
<v Speaker 1>of the work they did. She then explained why the

0:24:15.960 --> 0:24:20.120
<v Speaker 1>same designs were currently being featured on Ali Barber. She wrote, Unfortunately,

0:24:20.119 --> 0:24:23.440
<v Speaker 1>it appears that the manufacturer we work with has used

0:24:23.480 --> 0:24:26.920
<v Speaker 1>our designs to promote themselves on Ali Barber. I was

0:24:27.000 --> 0:24:29.600
<v Speaker 1>unaware this was happening and will be following up with

0:24:29.640 --> 0:24:32.800
<v Speaker 1>them immediately. She admitted that that part was on her

0:24:32.920 --> 0:24:35.439
<v Speaker 1>and she should have known to protect the designs, and

0:24:35.480 --> 0:24:38.159
<v Speaker 1>she is learning from it. She finished by saying she

0:24:38.200 --> 0:24:40.400
<v Speaker 1>wants her followers to know that she pours her heart

0:24:40.440 --> 0:24:43.760
<v Speaker 1>into every product that they create and that every phrase

0:24:43.800 --> 0:24:47.479
<v Speaker 1>and colourway is carefully considered. She conceded that the timing

0:24:47.560 --> 0:24:49.840
<v Speaker 1>was heartbreaking, with the news coming just as she was

0:24:49.880 --> 0:24:53.680
<v Speaker 1>preparing to launch. This would be absolutely awful. Jessica did

0:24:53.760 --> 0:24:57.000
<v Speaker 1>as promise CHAF Screenshots of her correspondence with her graphic

0:24:57.080 --> 0:25:01.280
<v Speaker 1>designer Studio and You for some background, boutique business based

0:25:01.320 --> 0:25:04.720
<v Speaker 1>in Townsville and has four designers on the team, which

0:25:04.720 --> 0:25:07.680
<v Speaker 1>is quite interesting because sometimes when you hear the influencers

0:25:07.680 --> 0:25:11.240
<v Speaker 1>are working with graphic designers, you assume that maybe it's

0:25:11.280 --> 0:25:14.920
<v Speaker 1>a company based in another country that's very cheap. This

0:25:14.960 --> 0:25:17.840
<v Speaker 1>is clearly a boutique agency that she has a connection

0:25:17.960 --> 0:25:20.520
<v Speaker 1>with and a long standing partnership with. Yeah, so, she

0:25:20.600 --> 0:25:23.480
<v Speaker 1>uploaded an email showing Studio and You emailed her the

0:25:23.520 --> 0:25:26.600
<v Speaker 1>initial draft of the designs in mid November last year.

0:25:27.000 --> 0:25:29.760
<v Speaker 1>She then shared a WhatsApp conversation from the fifth of

0:25:29.800 --> 0:25:32.840
<v Speaker 1>February where the designer said she had emailed her the

0:25:32.920 --> 0:25:36.359
<v Speaker 1>new artwork, as well as subsequent messages showing screenshots of

0:25:36.400 --> 0:25:39.360
<v Speaker 1>the designs as they were evolving. Yeah. So, she did

0:25:39.400 --> 0:25:41.760
<v Speaker 1>bring all the receipts, and she added at the end,

0:25:41.800 --> 0:25:44.040
<v Speaker 1>that's all from me on this. I've shared the facts

0:25:44.080 --> 0:25:46.760
<v Speaker 1>and the process. I hope it clears things up. This

0:25:46.840 --> 0:25:49.240
<v Speaker 1>brand means the world to me, and I'll always protect

0:25:49.240 --> 0:25:51.639
<v Speaker 1>the work we put into it. Now I'm shifting my

0:25:51.760 --> 0:25:54.600
<v Speaker 1>energy back into what really matters. Celebrating a launch I'm

0:25:54.600 --> 0:25:57.480
<v Speaker 1>incredibly proud of Thank you for being here, for supporting

0:25:57.480 --> 0:26:00.200
<v Speaker 1>small business, and for choosing Bloom to help you tell

0:26:00.240 --> 0:26:04.040
<v Speaker 1>your stories. I instantly felt really sorry for Jessica because

0:26:04.480 --> 0:26:06.760
<v Speaker 1>this is clearly a young mum who has poured her

0:26:06.800 --> 0:26:09.960
<v Speaker 1>heart and soul into a small business for three years now,

0:26:10.080 --> 0:26:12.320
<v Speaker 1>and it's quite clear that she has a relationship with

0:26:12.400 --> 0:26:15.399
<v Speaker 1>a genuine graphic design team that she's been working with

0:26:15.480 --> 0:26:18.119
<v Speaker 1>for years, and she didn't just rip these designs off

0:26:18.160 --> 0:26:20.840
<v Speaker 1>Ali Barber in saying that, I'm surprised that the design

0:26:20.880 --> 0:26:23.960
<v Speaker 1>team didn't tell her to copyright the designs. Yeah, it

0:26:24.040 --> 0:26:27.280
<v Speaker 1>is surprising that they didn't do more to copyright these designs.

0:26:27.280 --> 0:26:30.359
<v Speaker 1>It does seem like the manufacturer took advantage in this situation.

0:26:30.760 --> 0:26:33.879
<v Speaker 1>I don't understand how it's legal for them to do so.

0:26:34.760 --> 0:26:37.360
<v Speaker 1>A number of business owners in our group did take

0:26:37.359 --> 0:26:40.600
<v Speaker 1>the time to point out that manufacturers on Ali Barber

0:26:40.920 --> 0:26:44.359
<v Speaker 1>often use photos of products that they have created to

0:26:44.440 --> 0:26:47.440
<v Speaker 1>promote the work that they've done. So sometimes they will

0:26:47.520 --> 0:26:50.159
<v Speaker 1>ask the customer if they can use the product image

0:26:50.160 --> 0:26:52.479
<v Speaker 1>in their listings, but other times they will just go

0:26:52.520 --> 0:26:55.400
<v Speaker 1>ahead and use it unless the customer has explicitly said

0:26:55.440 --> 0:26:58.159
<v Speaker 1>so so in this case, it seems like Jessica and

0:26:58.240 --> 0:27:01.560
<v Speaker 1>her graphic designer should have said, under no circumstances are

0:27:01.600 --> 0:27:04.399
<v Speaker 1>you to use our images. I mean, I can see

0:27:04.480 --> 0:27:07.639
<v Speaker 1>how this super sluth jumped to the initial conclusion and

0:27:07.720 --> 0:27:11.080
<v Speaker 1>how people ran with it, because influencers really do get

0:27:11.119 --> 0:27:13.439
<v Speaker 1>a bad rap for slapping their name on any old

0:27:13.520 --> 0:27:16.760
<v Speaker 1>drop shipping company and charging big bucks for it. In

0:27:16.840 --> 0:27:19.120
<v Speaker 1>terms of this situation, it's very unfortunate. It does seem

0:27:19.119 --> 0:27:22.800
<v Speaker 1>like Jessica was working with a manufacturer that does stuff

0:27:22.800 --> 0:27:24.919
<v Speaker 1>for Ali Barbaba. So I think there's a lot of

0:27:24.920 --> 0:27:28.720
<v Speaker 1>confusion around Ali Barber as a platform itself, because whenever

0:27:28.760 --> 0:27:31.000
<v Speaker 1>you hear the word Ali Barber, it has a very

0:27:31.040 --> 0:27:35.200
<v Speaker 1>negative connotation. I think people automatically assume that a business

0:27:35.280 --> 0:27:37.680
<v Speaker 1>must not be legit if they do their orders through

0:27:37.760 --> 0:27:41.080
<v Speaker 1>Ali Barber, when in reality, it is a legitimate platform

0:27:41.119 --> 0:27:44.000
<v Speaker 1>that connects a lot of businesses with manufacturers, and a

0:27:44.000 --> 0:27:47.040
<v Speaker 1>lot of the time small businesses work with Ali Barber

0:27:47.119 --> 0:27:49.800
<v Speaker 1>because that's all that they can afford. There also seems

0:27:49.840 --> 0:27:52.960
<v Speaker 1>to be a lot of confusion around pricing on platforms

0:27:53.000 --> 0:27:55.600
<v Speaker 1>like Ali Barber, because you know, you see this post

0:27:55.600 --> 0:27:57.280
<v Speaker 1>from the super Sluth and you think, oh wow, like

0:27:57.320 --> 0:27:59.159
<v Speaker 1>I could just jump on Ali Barber and get the

0:27:59.200 --> 0:28:01.720
<v Speaker 1>same photo opt for two to three dollars. But the

0:28:01.800 --> 0:28:04.320
<v Speaker 1>reality is, in order to get it for that price,

0:28:04.320 --> 0:28:06.119
<v Speaker 1>you've got to buy three hundred of them. So the

0:28:06.160 --> 0:28:09.639
<v Speaker 1>average customer isn't going to be doing that. Yeah, but

0:28:09.680 --> 0:28:12.199
<v Speaker 1>I suppose it just demonstrates the markup that people are

0:28:12.200 --> 0:28:14.480
<v Speaker 1>able to put on these products. Yeah. But that's also

0:28:14.520 --> 0:28:17.040
<v Speaker 1>where there's some confusion because a lot of business owners

0:28:17.080 --> 0:28:18.720
<v Speaker 1>have come out and said that there are so many

0:28:19.000 --> 0:28:22.879
<v Speaker 1>hidden costs when it comes to all of the importation taxes,

0:28:22.960 --> 0:28:28.200
<v Speaker 1>any customizations you need, there's clearance, fees, shippings, there's warehousing,

0:28:28.520 --> 0:28:31.159
<v Speaker 1>also all the branding and marketing that goes into promoting

0:28:31.240 --> 0:28:33.200
<v Speaker 1>the product. So I don't think it's as clear cut

0:28:33.240 --> 0:28:35.919
<v Speaker 1>as saying, oh, this album was cost two dollars to

0:28:35.960 --> 0:28:38.360
<v Speaker 1>make feel really bad for Jessica because the timing was

0:28:38.440 --> 0:28:40.480
<v Speaker 1>absolutely terrible, and that's why I wanted to clear things

0:28:40.520 --> 0:28:43.800
<v Speaker 1>up on the podcast. There was a broader conversation afterwards

0:28:43.840 --> 0:28:47.200
<v Speaker 1>in our group as to whether this was all orchestrated

0:28:47.240 --> 0:28:49.880
<v Speaker 1>to try and destroy her launch. I mean, it seems

0:28:49.880 --> 0:28:52.120
<v Speaker 1>to be a common occurrence these days that as soon

0:28:52.160 --> 0:28:54.840
<v Speaker 1>as an influencer launches a brand, people go and do

0:28:54.920 --> 0:28:56.760
<v Speaker 1>their research into it. We saw it on the moly

0:28:56.800 --> 0:28:59.880
<v Speaker 1>May documentary. I mean there were terrible reviews about the

0:29:00.400 --> 0:29:02.360
<v Speaker 1>she was using. People started to pick about where it

0:29:02.440 --> 0:29:05.240
<v Speaker 1>was made. I mean, even before she launched, there was

0:29:05.240 --> 0:29:08.720
<v Speaker 1>a TikToker who looked into her ABN and all of

0:29:08.720 --> 0:29:11.440
<v Speaker 1>the background details just to pick what the business was

0:29:11.440 --> 0:29:13.040
<v Speaker 1>actually going to be, because at the time there was

0:29:13.040 --> 0:29:14.560
<v Speaker 1>a lot of question marks as to what she was

0:29:14.600 --> 0:29:16.880
<v Speaker 1>actually launching. I would be so scared if I was

0:29:16.880 --> 0:29:19.640
<v Speaker 1>an influencer launching a brand in twenty twenty five, because

0:29:19.680 --> 0:29:23.320
<v Speaker 1>the scrutiny is so intense. Oh, it really is, and

0:29:23.440 --> 0:29:27.400
<v Speaker 1>everyone just wants to prove, Oh they're not doing it sustainably,

0:29:27.520 --> 0:29:29.760
<v Speaker 1>it's not good enough, there's not enough sizes. I mean,

0:29:29.760 --> 0:29:31.440
<v Speaker 1>I don't want to act all innocent in this because

0:29:31.480 --> 0:29:34.600
<v Speaker 1>we have had quite a few segments diving into some

0:29:34.680 --> 0:29:37.680
<v Speaker 1>complaints about influencer brands, which have all been substantiated.

0:29:37.680 --> 0:29:37.920
<v Speaker 2>Though.

0:29:38.000 --> 0:29:39.560
<v Speaker 1>Oh, I mean, there's a time and place for it,

0:29:39.600 --> 0:29:41.640
<v Speaker 1>but it just seems because of that, there's been some

0:29:41.760 --> 0:29:44.760
<v Speaker 1>bad stories every time it influencer launches a brand. We

0:29:44.880 --> 0:29:47.560
<v Speaker 1>just think the worst that it mustn't be a good thing. Yeah,

0:29:47.600 --> 0:29:49.480
<v Speaker 1>and I think it came from a lot of people

0:29:49.600 --> 0:29:52.080
<v Speaker 1>almost wanting to believe the worst in this brand and

0:29:52.120 --> 0:29:54.240
<v Speaker 1>the worst in the influencer in question. Well that's where

0:29:54.240 --> 0:29:56.160
<v Speaker 1>we're going to leave things today. If you do enjoy

0:29:56.240 --> 0:29:58.080
<v Speaker 1>the podcast, we would love it if you can make

0:29:58.120 --> 0:30:01.440
<v Speaker 1>sure that you are subscribed on Apple, Spotify and leave

0:30:01.560 --> 0:30:04.479
<v Speaker 1>us a five star review. This podcast was recorded on

0:30:04.560 --> 0:30:07.080
<v Speaker 1>the traditional land of the Ghana people of the Adelaide Plains.

0:30:07.160 --> 0:30:09.160
<v Speaker 1>We pay respect to elders past and present,