Speaker 1: I'd like to acknowledge the traditional owners on which this
Speaker 1: episode is being recorded, the combo marry people. We pay
Speaker 1: our respects to elders past, present and emerging and extend
Speaker 1: that respect to all Aboriginal and Torres Strait Islander peoples.
Speaker 1: Today I'm your host, Georgie Stevenson, and this is the
Speaker 1: Rise and Conquer podcast. This is the podcast where which
Speaker 1: have mindset, self development and becoming your higher self mix
Speaker 1: soon with a lot of laughs, plus behind the scenes
Speaker 1: of my life running two businesses and being among Think
Speaker 1: of us as the perfect combo of brunch with your
Speaker 1: besties mixed with self development. No matter where you are
Speaker 1: in your journey, We're here to help you be curious,
Speaker 1: pull yourself out, and embrace radical self awareness. If you're
Speaker 1: ready to get into the driver's seat of your own
Speaker 1: life and stop letting life past you by, then you're
Speaker 1: in the right place. Hello and welcome back to the
Speaker 1: rac Potty. Today is the second episode of our behind
Speaker 1: the Bis series and I am sitting down with Alex
Speaker 1: and H's production and logistics manager. Now, we had to
Speaker 1: put a bit of a subtle thread in the Facebook
Speaker 1: group to see what you wanted to know from this series,
Speaker 1: and most of the questions were actually about production, forecasting
Speaker 1: and all that sort of stuff. So I'm really excited
Speaker 1: to bring you this episode. We we get so transparent,
Speaker 1: don't we into you? Literally, I'm surprised you let me
Speaker 1: keep some of it in.
Speaker 2: Yeah.
Speaker 1: Like I was just like, go, go right ahead, because
Speaker 1: I think that's even like, that's my brand, that's en
Speaker 1: H is like, we want to be transparent. We want
Speaker 1: you guys to see exactly, you know, how things work.
Speaker 1: And also I'm really proud how things work, so I'm
Speaker 1: not worried, if you know, if that makes sense, Yeah,
Speaker 1: so true. So we chat pricing and profit margins, finding
Speaker 1: and building relationships with good manufacturers, perfecting our products through
Speaker 1: sampling hidden costs of bringing a product to life. I
Speaker 1: was actually like, when Alex was saying to me, I
Speaker 1: was like.
Speaker 2: Oh, good to know.
Speaker 1: It actually happened a lot. It was like, oh, very interesting,
Speaker 1: and forecasting so much more. But guys, your response to
Speaker 1: like just the whole thing, the NH clad, this series
Speaker 1: and everything, I just I have goosebunds, Like it's just
Speaker 1: it makes me so happy. I just once so we
Speaker 1: did the actual announcement post of the Seven Rules. I
Speaker 1: think it was on Wednesday, didn't he try on NH.
Speaker 1: And then once I went to bed, I just like
Speaker 1: sat reading all the comments and seeing how much of
Speaker 1: you were engaging and so exciting, and oh, it just
Speaker 1: it makes me so happy. Obviously, so much has gone
Speaker 1: into this collab, and you know, like we said in
Speaker 1: the first episode, like I feel like I felt really
Speaker 1: weird about it from the start because I was like,
Speaker 1: it's my own brand, why would we collab? And then
Speaker 1: you know, Mel had to and if you haven't listened
Speaker 1: to episode one and go listen to it, Mel fully
Speaker 1: went into it, and so I was like, okay, cool,
Speaker 1: like let's do it. And then to actually do like
Speaker 1: to actually plan it out and launch it and do
Speaker 1: all their things. Oh my god. It's just it's like reinvigate,
Speaker 1: like reignite it like something inside me, which is really cool.
Speaker 1: Like I've been so excited and of course I'm so
Speaker 1: excited for everything, and H does yeah, but it's almost
Speaker 1: like made me, you know, really get so into everything.
Speaker 1: And really, I don't know, am I saying about it? Toude.
Speaker 1: Now I love it because it's almost like you've always
Speaker 1: had to wear three hats with R and C your
Speaker 1: personal brand and end H. But this is allowing you
Speaker 1: to go so deep into n H because it's two
Speaker 1: hats at the same time, so you're able to give
Speaker 1: so much time to it. But it's not a stressful
Speaker 1: experience dedicating the time. Oh my god, you just you
Speaker 1: articulated that so well. Thanks you so much, and that's
Speaker 1: how you feel. Thank you very much. Yeah, No, so true.
Speaker 1: And I think also it's interesting because like my whole
Speaker 1: goal for this year was like Georgie putting her CEO
Speaker 1: pants on, and then we've gone straight in with a
Speaker 1: collab where I have never been so creative in n H. Yes,
Speaker 1: but I love it so much because not only have
Speaker 1: I got my little CEO pants on, but also I've
Speaker 1: been so creative in this campaign because it's mine. Yeah,
Speaker 1: and just because I can. Yeah, And I think that's
Speaker 1: even Like I was on the phone to one of
Speaker 1: our like our e comm lead guy, and he was like, okay,
Speaker 1: so just for a bit of contact and you tell me,
Speaker 1: like what what do the flavors And if you guys
Speaker 1: don't know, we've announced the flavors, so go and check
Speaker 1: them out.
Speaker 3: So good.
Speaker 1: Oh my god, I'm so upset these a limited edition. Like,
Speaker 1: I'm so upset I picked the fucking best flavors, guys.
Speaker 1: I literally said to Joji this morning. I'm like, oh,
Speaker 1: so you're bringing them back, right, And she was like no.
Speaker 1: I'm like no, I tear one drop limited edition and
Speaker 1: she's like, are you kidding? And it's funny because even
Speaker 1: I thought, then, fuck, have I really fucked up here?
Speaker 2: Yeah?
Speaker 1: Because these are literally the best, but I cannot stress
Speaker 1: they will not be back, like they're not going to
Speaker 1: be in the full range. So this is why I'm like,
Speaker 1: oh my god, I'm so excited. But anyway, fucked up there,
Speaker 1: but we'll deal with that. What was they saying? Oh yeah,
Speaker 1: He's like okay, so tell me what the seven Rules
Speaker 1: has to do with the flavors and I'm like, they
Speaker 1: have nothing to do with each other. And he's like
Speaker 1: he's very data driven. He's like okay, so, and I'm like,
Speaker 1: that's the whole point of this collab. It's my collab,
Speaker 1: so I could just do what the fuck I want
Speaker 1: and he was like about to combusta. It's like okay,
Speaker 1: my brain doesn't and I'm like no, Like the messaging
Speaker 1: is this is obviously bringing out a Georgie edit of
Speaker 1: my favorite flavors, which we've killed the flavors, but in
Speaker 1: true Georgie fashion, because it's Georgie. It's like my brand
Speaker 1: is that's gonna be It's gonna be so much more
Speaker 1: than just flavors. Yeah, it's gonna be the way I
Speaker 1: show it. It's gonna be how like the new standard
Speaker 1: of myself. And also if I have the opportunity to
Speaker 1: bring more value to my community, you bet I'm gonna
Speaker 1: do it. Yeah, So, like, why wouldn't I have fun
Speaker 1: with this campaign? Why wouldn't I bring in another aspect
Speaker 1: that is so me? Like it like to me, it
Speaker 1: just all makes sense in my brain. But I can
Speaker 1: understand from like an outside perspective, you'd be like, what
Speaker 1: is happening right now? But also that's what's cool because
Speaker 1: I'm like, only me and my community get it, and
Speaker 1: it's like cool. Yeah, I'm happy with that because like,
Speaker 1: I really only care about them. I love this so much. Well,
Speaker 1: you want to tell us about the seven rules?
Speaker 2: Yeah?
Speaker 1: Oh yes, okay, so of course you can go on
Speaker 1: and h's social because we've got some really gorgeous Oh
Speaker 1: my god, Mick just did the best on the design
Speaker 1: for this campaign, and I cannot wait to like for
Speaker 1: her to unpack that in her episode. I think that's next, Yes, yeah,
Speaker 1: next Tuesday. But the seven rules. So number one, and guys,
Speaker 1: this is I don't know if you guys have noticed,
Speaker 1: but like I've really had a bit of an up
Speaker 1: level in the last you know, three months. I think
Speaker 1: it's safe to say we've all and so this is
Speaker 1: really a reflection of like what that has looked like.
Speaker 1: So Rule number one, shift your internal dialogue. This rule
Speaker 1: is basically about it's so simple. It's so simple, yet
Speaker 1: it is so overlooked of if you think about how
Speaker 1: you speak to the people you love and how much
Speaker 1: you lift them up and how much you you know,
Speaker 1: give them love through that through your language, and then
Speaker 1: how much you don't do that to yourself, and it's
Speaker 1: so sad to me, and it's and the reason why
Speaker 1: I brought that in is because I've realized, literally only
Speaker 1: three months ago, that so much of my internal dialogue
Speaker 1: was shame of me, shaming myself, which I did not
Speaker 1: even realize. So huge evolution for me right now is
Speaker 1: making sure my internal dialogue matches you know how I
Speaker 1: would want to speak to my best friend, and that's
Speaker 1: it's it's so simple, but it's so huge. Next rule,
Speaker 1: keep the promises you make with yourself. This has been
Speaker 1: fucking epic for me because when we keep the promises
Speaker 1: we make for ourself, we build self trust and then
Speaker 1: this shows our self that, like our word is law,
Speaker 1: and what we say we're going to do, we're going
Speaker 1: to do. So when we say something, we then go
Speaker 1: and do the thing. It's like this little circle. So
Speaker 1: I love it so so important. Number three, turn up
Speaker 1: the volume of your intuition. You guys know, I'm all
Speaker 1: about listening to your intuition. And I think so many times,
Speaker 1: you know, like if your best friend was in your
Speaker 1: ear and she's telling you, don't date that guy. He's
Speaker 1: a fuck boy, don't you know? Like and she's you know,
Speaker 1: she cares about you, and she's telling you, like, let's
Speaker 1: be honest, you do ignore her sometimes, but it's like
Speaker 1: your intuition is like your little bestie in your ear
Speaker 1: and you've got to listen to her. Number four, stay
Speaker 1: true to your boundaries. All I'm gonna say to this
Speaker 1: rule is if you're not respecting your boundaries why do
Speaker 1: you expect anyone else to just a little bit of
Speaker 1: number five dish out the compliments, So kind of going
Speaker 1: with number one of like, I just feel like we
Speaker 1: are so quick to pep everyone else up and give out,
Speaker 1: you know, beautiful language to other people, but we don't
Speaker 1: do it to ourselves. So I want to challenge you, guys,
Speaker 1: look in the mirror, look into your own eyes, and
Speaker 1: give yourself a compliment that you fucking mean do you
Speaker 1: feel scared? So scared I tear. I want you to
Speaker 1: update us in the next episode of how you went
Speaker 1: with that? Yeah, okay, number six. Know your priorities. So
Speaker 1: this is like a funny one bit of like, for example,
Speaker 1: if you're bestie had a europ holiday plan that you
Speaker 1: know she was so excited for. That's going to give
Speaker 1: her so many amazing experiences. And then there's these like
Speaker 1: bougie shoes on sale, like some Prota shoes or some shit,
Speaker 1: You're going to keep her focus and you'd be like,
Speaker 1: this could literally be your your fund, this could be
Speaker 1: your sale crozer fucking trip, you know, like, and then
Speaker 1: you're just keeping her focus and she's like, Oh, you're
Speaker 1: so right, that's what we can do to ourselves. So
Speaker 1: first of all, you'll get clear on what your priority is,
Speaker 1: but then like you know, keep yourself to it because
Speaker 1: if you don't do it like you're it's like no
Speaker 1: one's going to do it sort of thing. The last one,
Speaker 1: and my favorite one is give your self permission to
Speaker 1: go after it. I love this one. So it's like,
Speaker 1: you know, how a tear We like we poll people,
Speaker 1: We're like what do you think? And like we're always
Speaker 1: like go to our best to be like, oh, this
Speaker 1: is the dilemma, what do you think? And I feel
Speaker 1: like we can waste so much time and energy and
Speaker 1: it's like, imagine if we just gave that permission, because
Speaker 1: all we're looking for we already kind of know what
Speaker 1: we want to do, but we want someone else to
Speaker 1: be like, yeah, go and validate validation. So imagine if
Speaker 1: we gave that to ourselves, like how much time and
Speaker 1: energy we would save and then how much further along
Speaker 1: we'd be because we're constantly moving. And I honestly think
Speaker 1: that is like that's life changing in itself, and like
Speaker 1: my kind of big thing with this and I just
Speaker 1: want to say it because I think it's so beautiful,
Speaker 1: is like if you think about it, if you don't
Speaker 1: risk the failure, you'll never have the chance to succeed.
Speaker 1: So if you're constant stopping asking a million people, waiting
Speaker 1: for validation, you're not like you're not taking risks, you're
Speaker 1: not moving forward, You're never going to have the chance
Speaker 1: to succeed. I feel like you'll also be constantly behind
Speaker 1: the curve, Like in a business sense, if you waited
Speaker 1: to upholl every single person before you start a business
Speaker 1: or make a decision to shift the way your business
Speaker 1: is going, You're not going to be at the forefront
Speaker 1: of anything. You're going to be with the rest of
Speaker 1: the pack. And that makes it so much harder one
Speaker 1: hundred and ten percent. And also it's like, I just
Speaker 1: don't think it's feasible to every single life decision you
Speaker 1: have to go fucking poll people or get validation. Like
Speaker 1: I don't want to live a life like that personally.
Speaker 1: So those are the seven rules. Go check them out
Speaker 1: on NH's Instagram, get around them. I'd love to know
Speaker 1: your thoughts. And even let's put a Facebook post in
Speaker 1: and ask the RNC community just like what some of
Speaker 1: their rules are for showing up for themselves as their
Speaker 1: own best friend, because you know these are mine, but
Speaker 1: I'd love to hear you guys, and I just I
Speaker 1: think you have so many interesting points too, So we'll
Speaker 1: do that. Go to the Facebook group if you're interested. So, guys, also,
Speaker 1: before we get into the episode. On Tuesday was the
Speaker 1: start of the astrological year. We literally started, you know,
Speaker 1: the first zodiac sign, which is aries. First of all,
Speaker 1: fucking love Arias. That is like fire energy. It's like
Speaker 1: that's me and action that is me energy. So I'm
Speaker 1: so excited. But it's also the start and it's really
Speaker 1: funny because I was talking to Andrea. She is our
Speaker 1: resident psychic. You can find her at Andrea Sarah dot Taro,
Speaker 1: Thank You to you Will of course Papa and show notes.
Speaker 1: And she's one of my really good girlfriends from you know,
Speaker 1: I've known since I was sixteen and to see her
Speaker 1: grow and evolve and become the beautiful human she is.
Speaker 1: And I often go for her for readings because she's incredible,
Speaker 1: but she always puts she always gives us some guidance,
Speaker 1: so I asked her. I was like, the RNC community
Speaker 1: would love some guidance. We're literally starting the year fresh
Speaker 1: and this is a really cool time materia because if
Speaker 1: you think about it, if you year hasn't kind of
Speaker 1: gone off how you thought it would go off, or
Speaker 1: if you even feel like a bit stagnant, it's like
Speaker 1: this is actually this gets to feel like jan first
Speaker 1: for you if you want, if you want it, I
Speaker 1: love it, and I wouldn't want that. I love that
Speaker 1: because even I feel like before this, I'm like I
Speaker 1: was just warming up and now I'm like, nah, go time.
Speaker 1: Try Literally, when you're a kid and then you lose
Speaker 1: the first round in game, you're like, it was practice, literally,
Speaker 1: And so I just think it's really cool energy. So
Speaker 1: she's gonna give us a reading and then we're gonna
Speaker 1: get straight into the episode with Ali Enjoy.
Speaker 4: Hello, my loves, Welcome to Airy Season, the first zodiac
Speaker 4: sign of the calendar year, and oh I am so
Speaker 4: ready for this energy and you guys are gonna love it.
Speaker 4: This fire sign is the go getter, the get this
Speaker 4: stuff done, the motivation that we have all been waiting for,
Speaker 4: and it is finally here. This area season is a
Speaker 4: perfect time to even have a little bit of a
Speaker 4: reset on your vision for twenty twenty three. What you
Speaker 4: want to achieve what you are working towards, kind of
Speaker 4: get clear on the energy that you want to embrace
Speaker 4: for the next twelve months, and like really kind of
Speaker 4: even like cutting stuff out that is like, Okay, we
Speaker 4: know this is not working, this is not for us.
Speaker 2: We're gonna let this go and.
Speaker 4: Really reprioritize our energy this year and for the next
Speaker 4: twelve months. Area Season isn't fire signs. So there's going
Speaker 4: to be more passion around your love life, there's going
Speaker 4: to be more drive around your work goals. There's going
Speaker 4: to be a clearer vision around those things that you
Speaker 4: really want to work towards but are unsure how to
Speaker 4: so over the next two weeks or even a little
Speaker 4: bit longer is the perfect time to get those feelings
Speaker 4: of motivation off the ground. So taking action towards anything
Speaker 4: that you've kind of had in the back of your
Speaker 4: mind or in the pit of your stomach that you're like, yeah,
Speaker 4: want to do that, but not really feeling it. Airy
Speaker 4: Season is here to support you with any new goals
Speaker 4: or visions, or reignite some old flames that you really
Speaker 4: want to like reinvest in. But it's really important to
Speaker 4: make sure that you're feeling that fire in your tummy
Speaker 4: as as that is going to be, You're indicated that
Speaker 4: that is for you and that is where your energy
Speaker 4: needs to be. So trust in your intuitive pull, and
Speaker 4: trust in your desires and your passions, especially around airy season.
Speaker 2: Enjoy my loves.
Speaker 1: Alex, welcome to the show.
Speaker 5: Thank you for having me excited, nervous, a bit nervous.
Speaker 1: It's going to be amazing. I'm so excited you're doing
Speaker 1: this because you have such a huge role here at
Speaker 1: NH And to be honest, sometimes I don't actually know
Speaker 1: what you do.
Speaker 3: But yeah, I sometimes I don't know what I do either.
Speaker 2: I just do it.
Speaker 1: I just get it done. So I'd love for you
Speaker 1: to tell the audience what you do here at end
Speaker 1: Hage and just a little bit, you know, a little
Speaker 1: bit more about you. Let's get to know you.
Speaker 3: So I'm Alex.
Speaker 5: My official job title is Production and Logistics Manager at
Speaker 5: Naked Harvest.
Speaker 1: Sounds very important.
Speaker 5: It is, but it's not limited to that, so I'm
Speaker 5: kind of across all different departments really here. I joined
Speaker 5: about a year ago. I think I've been here for
Speaker 5: a year now. It's quite crazy.
Speaker 1: I feel like you're fast, Yeah, yeah, I remember super fast,
Speaker 1: but yeah, amazing, that's same. Tell us, Like what does
Speaker 1: your role actually entail? Like, what's the nitty gritty what
Speaker 1: does the day in the life of Alex look like?
Speaker 3: So day in the life of me and my role.
Speaker 5: I get into work about six forty five because you know,
Speaker 5: just can't wait to be here. Have a coffee because
Speaker 5: I'm not approachable until I've had a coffee, So.
Speaker 1: Have a clarity coffee.
Speaker 5: I know, So for the sake of the team, have
Speaker 5: a coffee. Yeah, and then I'm pretty much into emails,
Speaker 5: So I get a lot of emails, especially being production,
Speaker 5: a lot of our supplies are based overseas, so a
Speaker 5: lot of my emails will come through overnight, which I
Speaker 5: need to prioritize anything that's superurgent, which might be product approvals,
Speaker 5: order confirmations, any production issues that are coming up and
Speaker 5: might like affect the flow and if we're to get
Speaker 5: something on time. So the critical path, the critical path
Speaker 5: that I'm on everyone's bums about.
Speaker 1: So Alex basically organizes like all our packaging, the logistics
Speaker 1: of getting the products in and out of the warehouse,
Speaker 1: development as well yasing with like all our wholesales product development.
Speaker 1: You do so much? Actually, yeah, how you do it all? Yep?
Speaker 1: Wearehousing and she's always on our asset. Yeah, She's like
Speaker 1: I needed this yesterday.
Speaker 2: Yeah.
Speaker 5: Like and then they'll be George's changed her mind. I'm like, sorry,
Speaker 5: that's not allowed today.
Speaker 2: I'm not having that.
Speaker 1: And then she's like, you've got ten seconds get this
Speaker 1: to jazz and then get it to me. And I'm like, fine, God,
Speaker 1: I know.
Speaker 4: So.
Speaker 1: Also, me and Alex know each other from when we
Speaker 1: were teenagers.
Speaker 5: Yeah, so Cooper's wife is actually a really good friend
Speaker 5: of mine since we were about thirteen.
Speaker 3: So Georgie and Cooper, I've.
Speaker 1: Bicked her parties with Alex and I was like, like sixteen,
Speaker 1: I've a dan. So if you're wondering the banter, that's
Speaker 1: because I just want to.
Speaker 3: Make So we've known each other a long long time.
Speaker 1: We go, Yeah, we have a lot of fun. But Alex,
Speaker 1: so she does she creates these like critical paths where
Speaker 1: it's like, if you want a product launched by this time,
Speaker 1: she will backtrack and then tell you know, us the team,
Speaker 1: the key dates, when the packaging needs to be in,
Speaker 1: when we have to you know, start certain processes, and
Speaker 1: so it really is logistics of the products, of the
Speaker 1: warehouse of everything in that side of the business.
Speaker 5: Yeah, so that critical path is like our bible. Yeah,
Speaker 5: keeping everyone on track.
Speaker 1: I never I never actually looked at it.
Speaker 5: I put it a fairy few buffers there, knowing Georgie
Speaker 5: and Coope.
Speaker 3: You need the.
Speaker 1: Bit of fun, I know.
Speaker 5: But yeah, it's important for it and making sure everyone's
Speaker 5: across it. If that means I have to be on
Speaker 5: top of everyone, then that's what I do.
Speaker 1: You need to all right, Alex, So let's chat product development,
Speaker 1: maybe talk the audience through how to find a good manufacturer,
Speaker 1: so someone to create the product or you know, in
Speaker 1: our case, fill the product and what that looks like
Speaker 1: to create a good relationship.
Speaker 5: So this can be a hard part, especially trying to
Speaker 5: source a new supplier. Say you don't your current supply
Speaker 5: base can't do what you need them to do, trying
Speaker 5: to find a new supply can be quite hard.
Speaker 3: But I guess I do a lot of research.
Speaker 5: I use my network, So if there's supplies I've previously
Speaker 5: work with that are suitable, I'll approach them. Often if
Speaker 5: they can't do it, they can actually connect you with
Speaker 5: suppliers that can so that kind of forms a little
Speaker 5: bit more of a trust there as well. But I'll
Speaker 5: basically look at their customer profile, their company profile, their certifications,
Speaker 5: their ethical standards, you know, making sure everything aligns with us,
Speaker 5: and then if I feel that's all up to scratch
Speaker 5: and it's good, I'll start the chats with them to
Speaker 5: see what they can do. And generally you'll then go
Speaker 5: into like a sampling process which will basically determine the
Speaker 5: quality of product they can produce.
Speaker 1: For you as well, and if you then will go
Speaker 1: ahead with them.
Speaker 3: Yeah, exactly.
Speaker 5: So sometimes I'll approach two to three different supplies.
Speaker 3: For the same product, yeah, just to get a good idea.
Speaker 5: I don't believe like just approaching one and having all
Speaker 5: your eggs in one basket. It's really good to have
Speaker 5: like a broad supplier base in that sense as well.
Speaker 1: Alex, let's chat my collection and the sampling process with packaging,
Speaker 1: because I know, you know, me a bit of an
Speaker 1: extra bitch, and I wanted things to be special if
Speaker 1: I'm going to do my own collection. I was like,
Speaker 1: let's spice it up here. And I didn't actually give
Speaker 1: you any direction that. I was just like, let's make
Speaker 1: it extra exciting tell us about you know, that's a
Speaker 1: whole new I guess sampling process. Tell us about that
Speaker 1: specific to my collection.
Speaker 5: Yeah, so you definitely didn't really provide us with much
Speaker 5: to go off.
Speaker 1: Small, but I'll take it. But I think this is
Speaker 1: like what are you paid for?
Speaker 3: I know, right, like what is my job?
Speaker 5: I think this has probably been one of the most
Speaker 5: exciting ones to actually work on. So in terms of
Speaker 5: the product, we had to narrow down products we wanted
Speaker 5: to do, including the accessories. Yeah, so we had a
Speaker 5: few different options in mind, and then I think the
Speaker 5: print that we decided to go with. We worked really
Speaker 5: closely with Mick on that one as well, and mixed
Speaker 5: great inning you and what you love and well Mike
Speaker 5: also aesthetic as well, works across R and C, so
Speaker 5: she has such a great concept of like me as
Speaker 5: a person is really a mixture of NH and R
Speaker 5: and C.
Speaker 1: So I think this was actually really exciting, you know,
Speaker 1: project for her because we really got to combine like
Speaker 1: my two personalities and.
Speaker 5: That's exactly what it is and how the packaging looks.
Speaker 5: But I think because the packaging was so different, it's
Speaker 5: not straightforward, you know, there's extra features on it. It
Speaker 5: was the sampling process was super important on this one.
Speaker 1: Especially like with the quality. Yes, obviously you know it
Speaker 1: especially for a product that is holding food, you have
Speaker 1: to make sure you know the quality. And then also
Speaker 1: because we have certain elements that are really key to
Speaker 1: like our values as a business too that I know,
Speaker 1: that process was like yeah, it's a little bit. Yeah.
Speaker 5: So even it came down to like the font size
Speaker 5: or the way the fonts sat on the packaging, even
Speaker 5: just like the other little features like is it the
Speaker 5: correct size and it's like the smallest feature on it,
Speaker 5: the way the print looks, the direction, like is that correct?
Speaker 3: We changed that a few times.
Speaker 5: I had the supplies sent through a couple of different
Speaker 5: print files so I could confirm the direction and even the.
Speaker 3: Size of it.
Speaker 2: Yeah.
Speaker 5: So it's like those nitty gritty details we had to
Speaker 5: confirm to get what we wanted. And it looks great,
Speaker 5: like everything thing looks nice, it looks correct.
Speaker 1: And then I know, even like the little foil detail
Speaker 1: with the side of the packaging, you know, we had
Speaker 1: to go back and forward with that because again it's
Speaker 1: something we've never done.
Speaker 5: No, we didn't even know if it could be done.
Speaker 5: Especially on the like food packaging. Yeah, like is it
Speaker 5: going to impact the food packaging? But the supplies were great.
Speaker 5: They were like, yeah, we can do it it. So
Speaker 5: they just sent us samples to confirm and even like
Speaker 5: came down to like the foil, like the size of it,
Speaker 5: the way it looked, is it slightly like much like
Speaker 5: that can't be happening. So it was really about quality
Speaker 5: as well, like our expectations because you know, this is
Speaker 5: an important range, so it has to be perfect.
Speaker 1: And also with the accessories, did we did we think
Speaker 1: of anything? I know, I was so set on the
Speaker 1: hand mixer because that's my baby, and I was like,
Speaker 1: I was like, let's do it in a pattern, let's
Speaker 1: do it in pink. So of course the hand mixer,
Speaker 1: but maybe tell the audience about how we were sampling
Speaker 1: different tumbler ideas. And I know at one point we
Speaker 1: were even talking about a water bottle.
Speaker 5: Yeah, so the hand mixer and the tumbler actually came last.
Speaker 5: So we were thinking the shaker bottle, and we were
Speaker 5: thinking a towel, and then it was a headband and
Speaker 5: I was left feet.
Speaker 1: I was so set on this headband and Alex was
Speaker 1: like stop I'm just gonna like, stop.
Speaker 3: You right there.
Speaker 1: I was like, trust me, everyone wouldn't love a headband.
Speaker 1: But and see this is there needs to be a
Speaker 1: Marius of like me being the creative, of me being
Speaker 1: like I want this, and then I want this in
Speaker 1: my collection and Alex actually being able to execute it
Speaker 1: and actually it being you know, sustainable in the process
Speaker 1: of you know, what the collection would look like.
Speaker 5: And so I think you've got to consider as well,
Speaker 5: like what works well for the business.
Speaker 3: So like we've never done headbands before, so like why
Speaker 3: would we do it?
Speaker 5: You know, shake a bottle, yes, we do a shake
Speaker 5: a bottle, but a shaker bottle is a shaker bottle,
Speaker 5: you know, like you can't do too much to it.
Speaker 5: So the hand mixer was Georgie's idea when we first
Speaker 5: brought it out.
Speaker 1: So I just want to put that on record.
Speaker 5: Adding that to the collection is very g you know.
Speaker 5: And we could add that print to it, and then
Speaker 5: even the tumbler.
Speaker 1: Do and let's even talk about the print of the
Speaker 1: collection because I remember I can't remember who was talking
Speaker 1: to and they were like, are you sure you want
Speaker 1: to do like a random print that has nothing to
Speaker 1: do with the flavors, and I was like, yeah, of course,
Speaker 1: because that's me. And even if you look at you know,
Speaker 1: I know we're getting off topic here, but even like
Speaker 1: the marketing perspective of like the seven rules of being
Speaker 1: your own best friend, Like to someone else it's like, oh,
Speaker 1: that's so left field, what do you what's even happening?
Speaker 1: But if you know me, you're like, oh, that makes
Speaker 1: so much sense.
Speaker 5: It's unique to you, like it's your collection, So we
Speaker 5: had to incorporate what's unique to you as well, you.
Speaker 1: Know, with finding that balance of like it has to,
Speaker 1: like you said, be like right Foot and Hagels.
Speaker 5: Yeah, So it was fun, Like I think having those
Speaker 5: meetings was super important, having everyone's.
Speaker 1: Opinion, and we did get some samples of like some
Speaker 1: shaker bottles and some different accessories, and then it was
Speaker 1: also a thing of like having them together and seeing
Speaker 1: the collection together and also just intuitively be like, oh,
Speaker 1: I'm really excited about this. Yeah with Zelanes, I'm.
Speaker 5: Like, eh, So we kind of thought as well, like
Speaker 5: when we decided on hand mixer and Tumblr the tumblr
Speaker 5: you use for your protein shakes, right, yeah, you can
Speaker 5: use it where you pre work out what do you
Speaker 5: mix with those you use a hand mixer to mix them,
Speaker 5: so the whole range ties in together and it makes sense,
Speaker 5: you know, and they it's all best selling products as well.
Speaker 5: So I'm being that it's in a limited edition print.
Speaker 5: You're not gonna get it again either. You won't get
Speaker 5: it in that print again.
Speaker 1: You won't get it.
Speaker 3: All right, gotta get it out.
Speaker 1: Let's talk flavors. So this was a really interesting process
Speaker 1: because I know so with mango passion fruit, this was
Speaker 1: like a no brainer. We had actually tasted this. I
Speaker 1: think it was before your time.
Speaker 5: I think you taste it and confirmed it prior to
Speaker 5: me even starting.
Speaker 1: So it was just and I remember being like, this
Speaker 1: is my flavor, let's say this, and I bagged it.
Speaker 1: I was like literally and so I just remember and
Speaker 1: that was like one of the flavors where it's like
Speaker 1: an orgasm in my mouth, like it's so delicious. The
Speaker 1: protein was a bit of a different story because that
Speaker 1: took a while. I had a lot of different ideas.
Speaker 1: So my actual so the protein that we went with
Speaker 1: is caramel. We can't actually say that.
Speaker 3: White chok caramel.
Speaker 1: Swell, yeah, no flavor.
Speaker 3: Don't have a lawsuit on our caves.
Speaker 1: So that's the thing, guys, is if you're using a
Speaker 1: flavor that is like a copyrighted flavor, you obviously can't
Speaker 1: use that use that. So even though the flavor is
Speaker 1: carame milk like what the chocolate you would taste, it's
Speaker 1: we can't legally use that or like it's it's just iffy.
Speaker 1: So we just prefer not to.
Speaker 3: So that's why. Yeah, so we call it white chop
Speaker 3: caramel swell.
Speaker 1: Which is basically what it is. But then I had
Speaker 1: this thing of white chocolate macadamia because that is literally
Speaker 1: my favorite flavor. Macadamia really help one. So the issues
Speaker 1: with that is the nuts. And you'll actually notice we
Speaker 1: don't do any nut flavors because of the allergy issues
Speaker 1: of producing nut flavors, and our manufacturer has a pretty
Speaker 1: hard no on any nuts because then it creates a
Speaker 1: whole bit thing of like you know, the other flavors
Speaker 1: even being produced in a facility that does nuts.
Speaker 5: And we even tried to copy that flavor profile without
Speaker 5: using the nuts, and it just it just wasn't enough
Speaker 5: to scratch, you know, it just.
Speaker 3: Grows enough to our stands and everything. It's important.
Speaker 5: We don't like to put out anything we don't love.
Speaker 5: If we're not one hundred percent on it, everyone loves it.
Speaker 3: We don't bother.
Speaker 1: Yeah. And it would also like we even did quite
Speaker 1: a few samples, and I was just like, look, you
Speaker 1: need to know where you've just got a completely change direction.
Speaker 1: So then the what was the other flavor?
Speaker 3: I liked? Bisc off?
Speaker 1: Oh, biscof. Yeah, everyone fucking loves biscof. Yeah, So then
Speaker 1: we're trying to do that and it just I don't know,
Speaker 1: it wasn't a vibe. It was strong enough, and I
Speaker 1: really wanted it's like you can just have this with
Speaker 1: water and milk, because that's something I do A big
Speaker 1: thing that I do with my health coaches. Like he'll
Speaker 1: be like, oh, you need to add some more protein
Speaker 1: in your day, and I would just help, like have
Speaker 1: a protein shake in the afternoon, and I don't want
Speaker 1: to have anything with it because I've got no time.
Speaker 1: So I really wanted to make sure you know my
Speaker 1: specific flavor. It's like it's strong enough that you can
Speaker 1: just have it with water and milk, and it's really
Speaker 1: gonna satiate that sweet tooth because that's what I gravitate
Speaker 1: towards with protein. Yeah, for sure, and we like my
Speaker 1: specific you know, the flavor we went with. We sampled
Speaker 1: that so many times too. Do you want to take
Speaker 1: us through like the actual sampling of food, like how
Speaker 1: long that can take and what that's like.
Speaker 5: Yeah, So we'll basically have a meeting comes to new
Speaker 5: product development for our like proteins, pre workout ranges, and
Speaker 5: we'll decide on flavor profiles. So we'll give three or
Speaker 5: four different flavor profiles that we want to do. I
Speaker 5: will then go hit up our manufacturer say this is
Speaker 5: what we want to do. This is the timeline we're
Speaker 5: looking at, and then it's kind of going down to
Speaker 5: the nitty gritty details of like what's important in that
Speaker 5: flavor and in that product. So then they'll start working
Speaker 5: on that flavor for us. Yeah, and generally it will
Speaker 5: take three to four samples actually for us to be
Speaker 5: completely happy with it making.
Speaker 1: Those Sometimes it's too sweet, sometimes just not sweet enough.
Speaker 1: Sometimes it has like a weird after taste.
Speaker 5: That after taste is what often gets you. But we
Speaker 5: also need to make sure that we're hitting the vitamin
Speaker 5: levels you know and all yeah, elritionals that we pride
Speaker 5: ourselves on. So not only is it the flavor, but
Speaker 5: it's also making sure those other things are achieved, and
Speaker 5: sometimes the flavor can compromise that.
Speaker 3: So it's that fine line as well.
Speaker 1: All right, So let's just go back to the critical
Speaker 1: path situation just in case someone's interested, Like I'm not,
Speaker 1: but you're in spreadsheets.
Speaker 3: And not a thing.
Speaker 1: Oh, Alex gives me spreadsheeting spreadsheets and I'm like you really,
Speaker 1: My vibe just went ten steps lower, like why would
Speaker 1: you do this to me?
Speaker 3: I know, but they're important, so it's important.
Speaker 1: So you fine. So we have critical paths where you,
Speaker 1: I don't know, give us, give us the audience. Sorry,
Speaker 1: like just a bit of an example of would actually
Speaker 1: let's just talk about my collection, because this is what
Speaker 1: this podcast is about. But give us the time frames
Speaker 1: of what the critical path looks like for each section.
Speaker 5: Yeah, so I will start with a launch date. It's
Speaker 5: basically like a Google doc Excel where you formulate like
Speaker 5: each step and the key dates based on the amount
Speaker 5: of time allowed. So I'll put in the launch date
Speaker 5: at the very end, and then basically I'm working back
Speaker 5: like every little step, so it's like launch date. You know,
Speaker 5: the marketing side of things like content creation when the
Speaker 5: product needs land in our warehouse, Like it's detailed every
Speaker 5: single little step all the way up to product development.
Speaker 5: So our initial stage of wanting to develop the product.
Speaker 5: So when it comes to product development, that whole initial
Speaker 5: stage will allow maybe two to three months for that one,
Speaker 5: because you need to factor in the sampling, the package
Speaker 5: design as well, everyone signing off on it. When it
Speaker 5: comes to the flavor, that takes a manufacturer little bit
Speaker 5: of time. So I do allow a buffer, like a
Speaker 5: bit of time within that.
Speaker 1: And so with this sampling, guys like we will get
Speaker 1: the whole team around, everyone will taste it. We will
Speaker 1: have this like little sheet of paper where we're like,
Speaker 1: what did the texture feel like, what was the taste,
Speaker 1: what was the aftertaste? Like, there's a really big process
Speaker 1: to get the flavors perfect. So that's why we do
Speaker 1: factor in that amount of time.
Speaker 5: Yeah, and then once that's all confirmed, once we've signed
Speaker 5: off on the packaging, I'll then place an order with
Speaker 5: the supplier, so our supplies.
Speaker 1: I'm literally just laughing because we'll get down, like six
Speaker 1: months down the track and I'll be like, oh my god, Alex,
Speaker 1: I need to change the packaging or something like that.
Speaker 1: And she's like, you a literally killing me. And then
Speaker 1: sometimes I don't make it, and then sometimes she'll she'll
Speaker 1: be like, you're so lucky. This was the last day.
Speaker 3: Yeah, you always cud of fine or I'm just saying
Speaker 3: like no.
Speaker 1: Or she tells me no, and I might go back
Speaker 1: into your office.
Speaker 2: Ah.
Speaker 3: That Yeah, that's a killer.
Speaker 1: I literally woke up the other night and emailed you, yeah,
Speaker 1: at like one am, and I was like, oh my god, Alex,
Speaker 1: I've got to change the packaging for this. I missed it,
Speaker 1: like I don't know, something so random. And then it
Speaker 1: was so lucky that it hadn't been printed yet.
Speaker 3: So yeah, actually that so lucky.
Speaker 5: I was going to place the po with the supplier
Speaker 5: that day, so it's lucky.
Speaker 3: New It's like, you know, now I've always trained you.
Speaker 1: Well, it's like yeah, intuitively, yeah, anyway, sorry, please proceed,
Speaker 1: Please bruised.
Speaker 2: It's fun.
Speaker 5: And then our supplies you to take anyway from thirty
Speaker 5: to forty days to actually produce the bulk, so depending
Speaker 5: on how much you order as well, you know, like
Speaker 5: that takes time, and then you've got shipping, so this
Speaker 5: can be a really frustrating part. Like once that's on
Speaker 5: a vessel. You have no control over how fast that
Speaker 5: vessel is moving or if it's delayed, or if it's
Speaker 5: got a trench, or if it gets stuck or if
Speaker 5: it gets stuck. Honestly, if it gets stuck at the port.
Speaker 1: Yeah, and Alex will be like, oh my god, I
Speaker 1: see like losing hair moving.
Speaker 5: So I try to allow enough time for that because
Speaker 5: it really depends like if you're going LCL, if you're
Speaker 5: going containers, like containers can take longer, especially if it's
Speaker 5: got a transship so from.
Speaker 1: The containers like are cheaper, but they take longer.
Speaker 5: Yeah, it really depends. Like there's a lot of people
Speaker 5: trying to pump stuff out, you know, and get it
Speaker 5: on vessels. So it was like I was on the
Speaker 5: supplies case, like you need to finish this and ship
Speaker 5: this out.
Speaker 3: My buffer time.
Speaker 5: Was just like slowly getting smaller and smaller, and my
Speaker 5: stress levels were getting bigger and bigger. And then I
Speaker 5: think one of the supplies are in a remote area
Speaker 5: they tranship that vessel did not leave for like eleven days.
Speaker 5: I was like, why is it not moving? I'm calling
Speaker 5: off freight for them, Like what's going on? Like I
Speaker 5: haven't seen this actually hate.
Speaker 1: To be the person dealing with ALO. Are you feeling
Speaker 1: that a tea?
Speaker 2: It's like, oh.
Speaker 3: Fuck, I'm like I need this here, and I need it.
Speaker 1: Like next week, I need it yesterday.
Speaker 5: Yeah, it can be hard, like I think, then that
Speaker 5: is frustrating.
Speaker 1: I think. So then after that, is there any and
Speaker 1: then we've got to get it filled by a matter
Speaker 1: of fact.
Speaker 5: Yeah, So then like the way we work at NHS,
Speaker 5: like there's two parts. So we bring in the empty packaging,
Speaker 5: but then you've got a factor in it getting filled.
Speaker 5: So we need to hand over the empty packaging two
Speaker 5: weeks prior to when we want to collect it. So
Speaker 5: I've also got to bring it in and then we'll
Speaker 5: have to send that off to our local manufacturer to
Speaker 5: get it filled, which is really great. We use local
Speaker 5: manufacturing for that one.
Speaker 1: Yeah, it's still like it's like a two part process though. Yeah,
Speaker 1: and you've got a factor in the logistics of things
Speaker 1: not being on time and that it is a It's
Speaker 1: also really key that the marketing team is working with
Speaker 1: alex as well, because yeah, things need to shift and change,
Speaker 1: so like launches might be pushed back, and so we've
Speaker 1: got to be agile with like that happening, but we
Speaker 1: need to also be ahead so if that happens, we
Speaker 1: can swap something out or that sort of thing too.
Speaker 1: So it's really important team wise that even though you
Speaker 1: would think like Alex is you know we call it,
Speaker 1: there's a Georgie side, and then there's a Cooper side
Speaker 1: and n H and it's like Cooper side is Alex
Speaker 1: and logistics and warehouse and Georgie's like the marketing. But
Speaker 1: it's so key that the whole team is working together
Speaker 1: because there is just so many variables of different things happening.
Speaker 5: I'd say, like I'm that link between your side and
Speaker 5: Cooper's side. Yeah, you know so, I mean even like
Speaker 5: we can experience delays with our local manufacturer as well,
Speaker 5: like if there's blending issue, say the blend didn't blend well,
Speaker 5: like well they can't find an ingredient, or they can't
Speaker 5: find an ingredient, or they've even like got delays with ingredients.
Speaker 5: You know, like that just impacts our timelines even more.
Speaker 5: So you know, I can get a packaging here on time,
Speaker 5: but then I've got this whole other part which anything
Speaker 5: could go wrong that is out of my control or
Speaker 5: guys it's a control freak that's hard.
Speaker 3: To deal with.
Speaker 1: Yeah, Alex, such control guys. You know what's really funny
Speaker 1: is sometimes I think, and this is why I'm so
Speaker 1: happy we're doing this series, is like if you look
Speaker 1: on n H's Instagram, it's like, oh my god, everything's
Speaker 1: so fun and we have so much fun. And then
Speaker 1: I know, like everyone comments on anything I do with
Speaker 1: NHF like, oh my god, I'd love to work for
Speaker 1: the team and stuff. And then internally you don't, and
Speaker 1: there's so many moving parts. There's so many stresses, things
Speaker 1: get moved, and especially being in an e commerce product
Speaker 1: based business where we have launch dates, we have retail
Speaker 1: partners where you know we've got a stock certain stuff,
Speaker 1: but by a certain time, there's actually so much that
Speaker 1: goes on internally which you wouldn't see.
Speaker 3: It's chaos.
Speaker 1: Sometimes it can be really fall on and then like
Speaker 1: Alex's comes to me and I can tell that she's
Speaker 1: like fuck, and I'm like, oh my god, what's happened
Speaker 1: and she's like it's fine, blah blah, and like we've
Speaker 1: had to move like a whole launch date. Then I
Speaker 1: honestly wouldn't be surprised if my collection doesn't actually go.
Speaker 3: No, I think we're like, I think we've got it.
Speaker 1: I think we're so onto.
Speaker 2: Yeah.
Speaker 5: This has yeah, very about as a team work ahead
Speaker 5: more this year, Like that's been one of our biggest
Speaker 5: goals and it makes such a difference, you know, and
Speaker 5: no more changes last minute.
Speaker 1: That is my biggest goal right now is to work
Speaker 1: ahead because yeah, we're just not ahead.
Speaker 5: And because we launch so much product each year, it
Speaker 5: really is pretty much a lot in the works. At
Speaker 5: the same time, it doesn't your launch one in your stop.
Speaker 1: To keep things interesting. We like to keep things exciting and.
Speaker 3: I got to keep your team busy.
Speaker 1: Yeah. And also the key is, like you're saying, being
Speaker 1: onto that critical path, like the two teams working together.
Speaker 3: Yeah.
Speaker 1: All right, so well let's actually let's actually start getting
Speaker 1: really fucking transparent now. Yes, I wanted to include this
Speaker 1: question when me and here were you know, planning this
Speaker 1: episode of First of all, let's actually chat about like
Speaker 1: how we do pricing with our products because obviously this
Speaker 1: is you know, your department in the business, because you're
Speaker 1: the one who factors in all the costs. Actually, maybe
Speaker 1: do you want to talk about like what are the
Speaker 1: actual hitting costs and the cost that goes into logistics
Speaker 1: and creating a product.
Speaker 3: Yeah, so I guess, like I'm no finance person.
Speaker 5: At all, but I guess the cost that I factor
Speaker 5: in obviously is like.
Speaker 1: Well, not so much like what you factor in, but
Speaker 1: like for example, when your side of like logistics and
Speaker 1: that sort of thing, because you do do the pricing
Speaker 1: with us of the products, Like what's the sort of
Speaker 1: things that especially the audience if they have a product
Speaker 1: based business, what should they be thinking about with costs
Speaker 1: and hitting costs?
Speaker 5: Yeah, so you need to be thinking about like everything
Speaker 5: it costs you to get the product to your doorstep,
Speaker 5: you know, so that's all you're shipping your import Like
Speaker 5: what it actually costs you in aud to get it here?
Speaker 3: You know that conversion?
Speaker 1: Yeah, because everything is usually.
Speaker 5: Usc and the exchange rate can be really really bad.
Speaker 5: So it's really important, which is what I try to
Speaker 5: do in our buying is look at when the exchange
Speaker 5: rate is good and purchase then sometimes you can't help it,
Speaker 5: but you know, the better the exchange rate, the better.
Speaker 3: It is for you.
Speaker 5: And then we generally have to look at like operating
Speaker 5: costs as well. So when you're looking at pricing, like overall,
Speaker 5: what are you're operating costs behind that? But also another
Speaker 5: thing we have to factor in is the filling cost.
Speaker 5: So we pay for the packaging, but then we've got
Speaker 5: to pay for the actual filling of the product. So
Speaker 5: that's something I need to factor in.
Speaker 1: Yeah, there's almost like so many components. You can't just
Speaker 1: be like, oh, the product is this amount. It's the
Speaker 1: product is this amount, and then you have to factor
Speaker 1: in like shipping logistics, getting it here, filling.
Speaker 3: And then you pay GST as well.
Speaker 5: Because we buy from like a local manufacturer, we've got
Speaker 5: to pay GST on that as well.
Speaker 3: So the pricing could be this price.
Speaker 5: Okay, you've got to pay GST on top of that,
Speaker 5: but then we also have to pay GST as a business,
Speaker 5: you know, so it's factoring.
Speaker 3: When I do my costings, I'll look at an RP.
Speaker 1: Fuck joy like this is here, get me that, Alex,
Speaker 1: thanks for bringing that up. Fucking paying double GSD.
Speaker 5: Here, I know. But also like if something slightly wrong
Speaker 5: on the packaging, we'll have to most of the times
Speaker 5: we'll get a stick up.
Speaker 3: That's an extra cost that we didn't account for, you.
Speaker 1: Know, So I'm laugh I'm laughing at that so much
Speaker 1: because like we've had that, we've fucked something up on
Speaker 1: the packaging and we have to buy stickers to put
Speaker 1: it over the back. And this is why we now
Speaker 1: like get so many people to like proof read and
Speaker 1: or sometimes also it's a thing of like our manufacturer
Speaker 1: can't get it asserted an ingredient. We've got to change
Speaker 1: our formula, and.
Speaker 3: Then we have to get it like we've already got
Speaker 3: the packaging.
Speaker 1: And we're really big on like I'm not gonna especially
Speaker 1: for the eco conscious side of it, Like I'm not
Speaker 1: wasting a whole bulk of packaging that's just ridiculous.
Speaker 5: So you created, we can't create it. But I think
Speaker 5: outside the box sometimes.
Speaker 1: So and then also I want to talk about let's
Speaker 1: actually talk about the pricing of my collection, because you
Speaker 1: came in my office and you had a bit of
Speaker 1: a hard convo with me.
Speaker 3: We need to have a serious chat here, Georgie.
Speaker 1: Yeah, talk talked to like, let's actually just be very
Speaker 1: transparent and.
Speaker 3: Talk about that.
Speaker 5: So being that it's all product we've previously done, the
Speaker 5: difference was in it was the packaging, the prints that
Speaker 5: costs extra to do, you know, so.
Speaker 1: Actually it's actually a bit ridiculous what it is for
Speaker 1: playing packaging to.
Speaker 5: Foil that increase your cost to do a print, that
Speaker 5: increase your costs. So even though it's products, we range,
Speaker 5: the packaging alone in the prints.
Speaker 3: That actually cost us more.
Speaker 5: So we needed to factor that into it because you
Speaker 5: can't just base it off.
Speaker 1: So my collection, guys, when it will go live, you
Speaker 1: will see the individual products our price. It's very minimal
Speaker 1: in regards to the price increase. But how we price
Speaker 1: our products is off a formula that incorporates everything that
Speaker 1: Alex just spoke about of logistics, packaging. It's not like
Speaker 1: we just go, hmm, what should I price this product?
Speaker 1: I'm going to just slap a number on it. It's
Speaker 1: not that, it's like we have a certain formula that
Speaker 1: we apply and Alex you know, came to me and
Speaker 1: was like, you know, you can't just because it's your
Speaker 1: collection absorb it, especially with everything you know happening in
Speaker 1: the world and that sort of thing. So we had
Speaker 1: to have that interesting, you know, conversation.
Speaker 5: So it is such as us extra costs involved, you know,
Speaker 5: which you've got to decide as a business, can you
Speaker 5: absorb it or can you not absorb it? So I
Speaker 5: think that's important. I guess when you're starting your own business,
Speaker 5: if you're looking at higher quality products, you need to
Speaker 5: be factoring that into your costs as well.
Speaker 2: You know that.
Speaker 1: Yeah, And that's a huge, you know, conversation that we
Speaker 1: have had since COVID.
Speaker 2: Yeah.
Speaker 3: Oh sure.
Speaker 1: And Alex came in and was like, what are you
Speaker 1: guys doing.
Speaker 5: Because we were we kept getting price increases and we were
Speaker 5: absorbing it to the point it could have been quite bad.
Speaker 5: So it's a tough conversation to have because of course
Speaker 5: you don't want to make your customers pay more, but
Speaker 5: in order for us to keep delivering good quality products
Speaker 5: and keep doing it well, we have to, yeah, you know, and.
Speaker 3: That's important for everyone to factor in.
Speaker 1: Yeah, and it is unless you're in the back end
Speaker 1: and internally it sometimes you like, yeah, you can't comprehend that.
Speaker 3: Yeah.
Speaker 1: And that's why you know, even this whole series of
Speaker 1: like I really want nhat gain to know what goes
Speaker 1: into creating a product, yeah, and just to have the
Speaker 1: insight because also, so what we're talking about is like
Speaker 1: every single small business that you know who's product base
Speaker 1: or not product bases all these kind of logistical and
Speaker 1: internal things that you just yeah, you.
Speaker 3: Don't really ins and out of a business. Yeah, you
Speaker 3: don't want to be caught off guard.
Speaker 5: You know, you think you've got a really good product,
Speaker 5: it's costume nothing, but then when you actually get down
Speaker 5: to it, you're making no money on it.
Speaker 3: So I think it's cleek what it happens to a
Speaker 3: lot of people.
Speaker 5: So I think, you know, using our experience and letting
Speaker 5: letting everyone knows, Alex.
Speaker 1: Will be just real with you guys. So I hope
Speaker 1: you have enjoyed this very real and transparent conversation. All right, Alex,
Speaker 1: let's end this episode in a bit of a lighter know,
Speaker 1: and I actually generally interested in this. I want to know,
Speaker 1: So tell us what is the biggest fail you've ever
Speaker 1: had with like a product or like logistics. It doesn't
Speaker 1: have to be nhged just because I know you've got,
Speaker 1: you know, a whole career in other companies. But yeah,
Speaker 1: also it's fine if it's in age like, so happy
Speaker 1: for you to be.
Speaker 5: So this is going to be inevitable. Something is always
Speaker 5: gonna go wrong. You can plan all, you can have
Speaker 5: everything perfect. So in the case I'm thinking of the
Speaker 5: artwork was perfect. It showed all the correct placement of everything.
Speaker 5: This sample we confirmed that the supply made was correct,
Speaker 5: Like everything was correct. We got the bulk and one
Speaker 5: of the logos is just in random places all around
Speaker 5: the tube, and I'm just like.
Speaker 3: Oh my god, I'm serious right now, I'm not.
Speaker 1: Myself.
Speaker 3: I'm like, tell me.
Speaker 1: About an r n C pretter. I am product fuck up.
Speaker 5: Like we couldn't even be mad because of what the
Speaker 5: logo stands for, you know, you kind of just had
Speaker 5: to laugh at oft ready to like pull my hair out.
Speaker 1: The logo was a life happens for the logo and
Speaker 1: oh my god, we literally got full bulk.
Speaker 5: Yeah, so it was as a unit and I've checked
Speaker 5: it and I'm like straight on the phone to the
Speaker 5: supply like, what the hell is this. I'm like, did
Speaker 5: you even check it before you sent it to me?
Speaker 5: Why does it not look like the confirmation sample, Like
Speaker 5: that's the point of the confirmation sample. She's come back
Speaker 5: to me and gone, you didn't tell me where it's
Speaker 5: meant to be placed. I'm like, it's on the artwork
Speaker 5: and we did, and it's on the confirmation sample, and
Speaker 5: I'm just like I can't, Like I needed two coffees
Speaker 5: to deal with that one.
Speaker 1: Excuse me, at least five coffee and I'll have a
Speaker 1: heart attack.
Speaker 5: So then it was just working with the supplier on
Speaker 5: remaking it. You know, they agreed to remake it, and
Speaker 5: the remake stock is.
Speaker 3: Here, Like have we checked it? Yeah, look the warehouse
Speaker 3: he was going to check that one got a.
Speaker 1: Gen really quite scared. Yeah. I don't want to talk
Speaker 1: about fun and games though, I know, well it is
Speaker 1: funny for me.
Speaker 5: It's just one of those things though, it's like I
Speaker 5: always look at those things and it's like, Okay, what
Speaker 5: am I learning from this? What can I do to
Speaker 5: ensure this doesn't happen again in the next order across anything.
Speaker 5: So as much as it's like frustrating, I think it's
Speaker 5: a good learning experience, you know, like it.
Speaker 1: Can we really love learning amazing Yeah, well look we're
Speaker 1: always learning, Alex, and you do things amazingly and so
Speaker 1: proud of you and I'm so happy to be on
Speaker 1: this journey with you. I know it's a bit crazy
Speaker 1: at times, but we absolutely love it. And thank you
Speaker 1: so much for coming on and telling the RNC community
Speaker 1: about everything, and like I said, like, it feels really
Speaker 1: good for them to like fully see transparency in our
Speaker 1: logistics and how everything you know works before we go though,
Speaker 1: I would really love because I guarantee you there's going
Speaker 1: to be people who either have a small business who
Speaker 1: are dealing with these problems or you know someone who
Speaker 1: wants a similar career to you. And what would your
Speaker 1: piece of advice be for someone in that similar role.
Speaker 5: I would say, embrace the chaos and embrace the challenges,
Speaker 5: you know, like, just take it on board, go with it.
Speaker 5: You're gonna learn from it and you can only get
Speaker 5: better from it because it is going to be challenging.
Speaker 5: It is going to be chaotic. But that's what I
Speaker 5: find the best part about my role is and that's
Speaker 5: what I love the most about it.
Speaker 1: Alex fucking thrives on that shit.
Speaker 3: I do. I thrive stress and chaos and challenges And.
Speaker 1: You do, Yeah, you handle it really well. And it's
Speaker 1: about finding.
Speaker 5: That occasional swear words being heard around the office, but
Speaker 5: we get there.
Speaker 1: It's about finding that balance and also working with the
Speaker 1: team and being very like open with the communication about
Speaker 1: it all too exactly.
Speaker 5: I'm sure they all can understand what's going on just
Speaker 5: by me at my desk.
Speaker 1: So my emotions, Alex, thank you so much for coming
Speaker 1: on the RNC party. It's been a pleasure.
Speaker 3: Thanks for having me.
Speaker 1: Guys, Thank you so much for listening to another episode
Speaker 1: of the Rise and Conquer podcast. If you enjoyed it
Speaker 1: and want more, come connect with us on Instagram at
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