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Speaker 1: I'd like to acknowledge the traditional owners on which this

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Speaker 1: episode is being recorded, the combo marry people. We pay

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Speaker 1: our respects to elders past, present and emerging and extend

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Speaker 1: that respect to all Aboriginal and Torres Strait Islander peoples.

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Speaker 1: Today I'm your host, Georgie Stevenson, and this is the

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Speaker 1: Rise and Conquer podcast. This is the podcast where which

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Speaker 1: have mindset, self development and becoming your higher self mix

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Speaker 1: soon with a lot of laughs, plus behind the scenes

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Speaker 1: of my life running two businesses and being among Think

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Speaker 1: of us as the perfect combo of brunch with your

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Speaker 1: besties mixed with self development. No matter where you are

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Speaker 1: in your journey, We're here to help you be curious,

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Speaker 1: pull yourself out, and embrace radical self awareness. If you're

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Speaker 1: ready to get into the driver's seat of your own

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Speaker 1: life and stop letting life past you by, then you're

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Speaker 1: in the right place. Hello and welcome back to the

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Speaker 1: rac Potty. Today is the second episode of our behind

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Speaker 1: the Bis series and I am sitting down with Alex

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Speaker 1: and H's production and logistics manager. Now, we had to

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Speaker 1: put a bit of a subtle thread in the Facebook

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Speaker 1: group to see what you wanted to know from this series,

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Speaker 1: and most of the questions were actually about production, forecasting

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Speaker 1: and all that sort of stuff. So I'm really excited

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Speaker 1: to bring you this episode. We we get so transparent,

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Speaker 1: don't we into you? Literally, I'm surprised you let me

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Speaker 1: keep some of it in.

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Speaker 2: Yeah.

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Speaker 1: Like I was just like, go, go right ahead, because

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Speaker 1: I think that's even like, that's my brand, that's en

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Speaker 1: H is like, we want to be transparent. We want

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Speaker 1: you guys to see exactly, you know, how things work.

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Speaker 1: And also I'm really proud how things work, so I'm

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Speaker 1: not worried, if you know, if that makes sense, Yeah,

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Speaker 1: so true. So we chat pricing and profit margins, finding

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Speaker 1: and building relationships with good manufacturers, perfecting our products through

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Speaker 1: sampling hidden costs of bringing a product to life. I

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Speaker 1: was actually like, when Alex was saying to me, I

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Speaker 1: was like.

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Speaker 2: Oh, good to know.

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Speaker 1: It actually happened a lot. It was like, oh, very interesting,

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Speaker 1: and forecasting so much more. But guys, your response to

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Speaker 1: like just the whole thing, the NH clad, this series

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Speaker 1: and everything, I just I have goosebunds, Like it's just

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Speaker 1: it makes me so happy. I just once so we

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Speaker 1: did the actual announcement post of the Seven Rules. I

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Speaker 1: think it was on Wednesday, didn't he try on NH.

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Speaker 1: And then once I went to bed, I just like

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Speaker 1: sat reading all the comments and seeing how much of

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Speaker 1: you were engaging and so exciting, and oh, it just

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Speaker 1: it makes me so happy. Obviously, so much has gone

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Speaker 1: into this collab, and you know, like we said in

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Speaker 1: the first episode, like I feel like I felt really

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Speaker 1: weird about it from the start because I was like,

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Speaker 1: it's my own brand, why would we collab? And then

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Speaker 1: you know, Mel had to and if you haven't listened

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Speaker 1: to episode one and go listen to it, Mel fully

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Speaker 1: went into it, and so I was like, okay, cool,

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Speaker 1: like let's do it. And then to actually do like

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Speaker 1: to actually plan it out and launch it and do

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Speaker 1: all their things. Oh my god. It's just it's like reinvigate,

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Speaker 1: like reignite it like something inside me, which is really cool.

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Speaker 1: Like I've been so excited and of course I'm so

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Speaker 1: excited for everything, and H does yeah, but it's almost

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Speaker 1: like made me, you know, really get so into everything.

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Speaker 1: And really, I don't know, am I saying about it? Toude.

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Speaker 1: Now I love it because it's almost like you've always

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Speaker 1: had to wear three hats with R and C your

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Speaker 1: personal brand and end H. But this is allowing you

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Speaker 1: to go so deep into n H because it's two

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Speaker 1: hats at the same time, so you're able to give

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Speaker 1: so much time to it. But it's not a stressful

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Speaker 1: experience dedicating the time. Oh my god, you just you

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Speaker 1: articulated that so well. Thanks you so much, and that's

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Speaker 1: how you feel. Thank you very much. Yeah, No, so true.

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Speaker 1: And I think also it's interesting because like my whole

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Speaker 1: goal for this year was like Georgie putting her CEO

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Speaker 1: pants on, and then we've gone straight in with a

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Speaker 1: collab where I have never been so creative in n H. Yes,

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Speaker 1: but I love it so much because not only have

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Speaker 1: I got my little CEO pants on, but also I've

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Speaker 1: been so creative in this campaign because it's mine. Yeah,

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Speaker 1: and just because I can. Yeah, And I think that's

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Speaker 1: even Like I was on the phone to one of

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Speaker 1: our like our e comm lead guy, and he was like, okay,

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Speaker 1: so just for a bit of contact and you tell me,

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Speaker 1: like what what do the flavors And if you guys

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Speaker 1: don't know, we've announced the flavors, so go and check

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Speaker 1: them out.

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Speaker 3: So good.

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Speaker 1: Oh my god, I'm so upset these a limited edition. Like,

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Speaker 1: I'm so upset I picked the fucking best flavors, guys.

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Speaker 1: I literally said to Joji this morning. I'm like, oh,

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Speaker 1: so you're bringing them back, right, And she was like no.

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Speaker 1: I'm like no, I tear one drop limited edition and

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Speaker 1: she's like, are you kidding? And it's funny because even

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Speaker 1: I thought, then, fuck, have I really fucked up here?

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Speaker 2: Yeah?

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Speaker 1: Because these are literally the best, but I cannot stress

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Speaker 1: they will not be back, like they're not going to

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Speaker 1: be in the full range. So this is why I'm like,

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Speaker 1: oh my god, I'm so excited. But anyway, fucked up there,

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Speaker 1: but we'll deal with that. What was they saying? Oh yeah,

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Speaker 1: He's like okay, so tell me what the seven Rules

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Speaker 1: has to do with the flavors and I'm like, they

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Speaker 1: have nothing to do with each other. And he's like

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Speaker 1: he's very data driven. He's like okay, so, and I'm like,

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Speaker 1: that's the whole point of this collab. It's my collab,

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Speaker 1: so I could just do what the fuck I want

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Speaker 1: and he was like about to combusta. It's like okay,

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Speaker 1: my brain doesn't and I'm like no, Like the messaging

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Speaker 1: is this is obviously bringing out a Georgie edit of

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Speaker 1: my favorite flavors, which we've killed the flavors, but in

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Speaker 1: true Georgie fashion, because it's Georgie. It's like my brand

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Speaker 1: is that's gonna be It's gonna be so much more

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Speaker 1: than just flavors. Yeah, it's gonna be the way I

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Speaker 1: show it. It's gonna be how like the new standard

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Speaker 1: of myself. And also if I have the opportunity to

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Speaker 1: bring more value to my community, you bet I'm gonna

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Speaker 1: do it. Yeah, So, like, why wouldn't I have fun

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Speaker 1: with this campaign? Why wouldn't I bring in another aspect

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Speaker 1: that is so me? Like it like to me, it

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Speaker 1: just all makes sense in my brain. But I can

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Speaker 1: understand from like an outside perspective, you'd be like, what

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Speaker 1: is happening right now? But also that's what's cool because

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Speaker 1: I'm like, only me and my community get it, and

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Speaker 1: it's like cool. Yeah, I'm happy with that because like,

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Speaker 1: I really only care about them. I love this so much. Well,

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Speaker 1: you want to tell us about the seven rules?

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Speaker 2: Yeah?

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Speaker 1: Oh yes, okay, so of course you can go on

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Speaker 1: and h's social because we've got some really gorgeous Oh

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Speaker 1: my god, Mick just did the best on the design

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Speaker 1: for this campaign, and I cannot wait to like for

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Speaker 1: her to unpack that in her episode. I think that's next, Yes, yeah,

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Speaker 1: next Tuesday. But the seven rules. So number one, and guys,

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Speaker 1: this is I don't know if you guys have noticed,

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Speaker 1: but like I've really had a bit of an up

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Speaker 1: level in the last you know, three months. I think

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Speaker 1: it's safe to say we've all and so this is

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Speaker 1: really a reflection of like what that has looked like.

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Speaker 1: So Rule number one, shift your internal dialogue. This rule

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Speaker 1: is basically about it's so simple. It's so simple, yet

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Speaker 1: it is so overlooked of if you think about how

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Speaker 1: you speak to the people you love and how much

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Speaker 1: you lift them up and how much you you know,

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Speaker 1: give them love through that through your language, and then

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Speaker 1: how much you don't do that to yourself, and it's

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Speaker 1: so sad to me, and it's and the reason why

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Speaker 1: I brought that in is because I've realized, literally only

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Speaker 1: three months ago, that so much of my internal dialogue

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Speaker 1: was shame of me, shaming myself, which I did not

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Speaker 1: even realize. So huge evolution for me right now is

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Speaker 1: making sure my internal dialogue matches you know how I

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Speaker 1: would want to speak to my best friend, and that's

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Speaker 1: it's it's so simple, but it's so huge. Next rule,

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Speaker 1: keep the promises you make with yourself. This has been

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Speaker 1: fucking epic for me because when we keep the promises

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Speaker 1: we make for ourself, we build self trust and then

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Speaker 1: this shows our self that, like our word is law,

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Speaker 1: and what we say we're going to do, we're going

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Speaker 1: to do. So when we say something, we then go

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Speaker 1: and do the thing. It's like this little circle. So

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Speaker 1: I love it so so important. Number three, turn up

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Speaker 1: the volume of your intuition. You guys know, I'm all

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Speaker 1: about listening to your intuition. And I think so many times,

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Speaker 1: you know, like if your best friend was in your

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Speaker 1: ear and she's telling you, don't date that guy. He's

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Speaker 1: a fuck boy, don't you know? Like and she's you know,

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Speaker 1: she cares about you, and she's telling you, like, let's

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Speaker 1: be honest, you do ignore her sometimes, but it's like

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Speaker 1: your intuition is like your little bestie in your ear

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Speaker 1: and you've got to listen to her. Number four, stay

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Speaker 1: true to your boundaries. All I'm gonna say to this

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Speaker 1: rule is if you're not respecting your boundaries why do

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Speaker 1: you expect anyone else to just a little bit of

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Speaker 1: number five dish out the compliments, So kind of going

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Speaker 1: with number one of like, I just feel like we

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Speaker 1: are so quick to pep everyone else up and give out,

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Speaker 1: you know, beautiful language to other people, but we don't

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Speaker 1: do it to ourselves. So I want to challenge you, guys,

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Speaker 1: look in the mirror, look into your own eyes, and

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Speaker 1: give yourself a compliment that you fucking mean do you

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Speaker 1: feel scared? So scared I tear. I want you to

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Speaker 1: update us in the next episode of how you went

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Speaker 1: with that? Yeah, okay, number six. Know your priorities. So

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Speaker 1: this is like a funny one bit of like, for example,

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Speaker 1: if you're bestie had a europ holiday plan that you

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Speaker 1: know she was so excited for. That's going to give

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Speaker 1: her so many amazing experiences. And then there's these like

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Speaker 1: bougie shoes on sale, like some Prota shoes or some shit,

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Speaker 1: You're going to keep her focus and you'd be like,

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Speaker 1: this could literally be your your fund, this could be

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Speaker 1: your sale crozer fucking trip, you know, like, and then

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Speaker 1: you're just keeping her focus and she's like, Oh, you're

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Speaker 1: so right, that's what we can do to ourselves. So

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Speaker 1: first of all, you'll get clear on what your priority is,

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Speaker 1: but then like you know, keep yourself to it because

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Speaker 1: if you don't do it like you're it's like no

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Speaker 1: one's going to do it sort of thing. The last one,

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Speaker 1: and my favorite one is give your self permission to

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Speaker 1: go after it. I love this one. So it's like,

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Speaker 1: you know, how a tear We like we poll people,

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Speaker 1: We're like what do you think? And like we're always

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Speaker 1: like go to our best to be like, oh, this

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Speaker 1: is the dilemma, what do you think? And I feel

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Speaker 1: like we can waste so much time and energy and

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Speaker 1: it's like, imagine if we just gave that permission, because

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Speaker 1: all we're looking for we already kind of know what

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Speaker 1: we want to do, but we want someone else to

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Speaker 1: be like, yeah, go and validate validation. So imagine if

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Speaker 1: we gave that to ourselves, like how much time and

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Speaker 1: energy we would save and then how much further along

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Speaker 1: we'd be because we're constantly moving. And I honestly think

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Speaker 1: that is like that's life changing in itself, and like

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Speaker 1: my kind of big thing with this and I just

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Speaker 1: want to say it because I think it's so beautiful,

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Speaker 1: is like if you think about it, if you don't

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Speaker 1: risk the failure, you'll never have the chance to succeed.

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Speaker 1: So if you're constant stopping asking a million people, waiting

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Speaker 1: for validation, you're not like you're not taking risks, you're

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Speaker 1: not moving forward, You're never going to have the chance

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Speaker 1: to succeed. I feel like you'll also be constantly behind

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Speaker 1: the curve, Like in a business sense, if you waited

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Speaker 1: to upholl every single person before you start a business

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Speaker 1: or make a decision to shift the way your business

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Speaker 1: is going, You're not going to be at the forefront

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Speaker 1: of anything. You're going to be with the rest of

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Speaker 1: the pack. And that makes it so much harder one

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Speaker 1: hundred and ten percent. And also it's like, I just

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Speaker 1: don't think it's feasible to every single life decision you

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Speaker 1: have to go fucking poll people or get validation. Like

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Speaker 1: I don't want to live a life like that personally.

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Speaker 1: So those are the seven rules. Go check them out

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Speaker 1: on NH's Instagram, get around them. I'd love to know

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Speaker 1: your thoughts. And even let's put a Facebook post in

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Speaker 1: and ask the RNC community just like what some of

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Speaker 1: their rules are for showing up for themselves as their

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Speaker 1: own best friend, because you know these are mine, but

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Speaker 1: I'd love to hear you guys, and I just I

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Speaker 1: think you have so many interesting points too, So we'll

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Speaker 1: do that. Go to the Facebook group if you're interested. So, guys, also,

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Speaker 1: before we get into the episode. On Tuesday was the

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Speaker 1: start of the astrological year. We literally started, you know,

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Speaker 1: the first zodiac sign, which is aries. First of all,

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Speaker 1: fucking love Arias. That is like fire energy. It's like

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Speaker 1: that's me and action that is me energy. So I'm

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Speaker 1: so excited. But it's also the start and it's really

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Speaker 1: funny because I was talking to Andrea. She is our

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Speaker 1: resident psychic. You can find her at Andrea Sarah dot Taro,

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Speaker 1: Thank You to you Will of course Papa and show notes.

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Speaker 1: And she's one of my really good girlfriends from you know,

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Speaker 1: I've known since I was sixteen and to see her

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Speaker 1: grow and evolve and become the beautiful human she is.

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Speaker 1: And I often go for her for readings because she's incredible,

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Speaker 1: but she always puts she always gives us some guidance,

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Speaker 1: so I asked her. I was like, the RNC community

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Speaker 1: would love some guidance. We're literally starting the year fresh

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Speaker 1: and this is a really cool time materia because if

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Speaker 1: you think about it, if you year hasn't kind of

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Speaker 1: gone off how you thought it would go off, or

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Speaker 1: if you even feel like a bit stagnant, it's like

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Speaker 1: this is actually this gets to feel like jan first

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Speaker 1: for you if you want, if you want it, I

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Speaker 1: love it, and I wouldn't want that. I love that

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Speaker 1: because even I feel like before this, I'm like I

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Speaker 1: was just warming up and now I'm like, nah, go time.

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Speaker 1: Try Literally, when you're a kid and then you lose

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Speaker 1: the first round in game, you're like, it was practice, literally,

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Speaker 1: And so I just think it's really cool energy. So

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Speaker 1: she's gonna give us a reading and then we're gonna

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Speaker 1: get straight into the episode with Ali Enjoy.

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Speaker 4: Hello, my loves, Welcome to Airy Season, the first zodiac

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Speaker 4: sign of the calendar year, and oh I am so

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Speaker 4: ready for this energy and you guys are gonna love it.

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Speaker 4: This fire sign is the go getter, the get this

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Speaker 4: stuff done, the motivation that we have all been waiting for,

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Speaker 4: and it is finally here. This area season is a

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Speaker 4: perfect time to even have a little bit of a

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Speaker 4: reset on your vision for twenty twenty three. What you

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Speaker 4: want to achieve what you are working towards, kind of

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Speaker 4: get clear on the energy that you want to embrace

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Speaker 4: for the next twelve months, and like really kind of

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Speaker 4: even like cutting stuff out that is like, Okay, we

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Speaker 4: know this is not working, this is not for us.

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Speaker 2: We're gonna let this go and.

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Speaker 4: Really reprioritize our energy this year and for the next

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Speaker 4: twelve months. Area Season isn't fire signs. So there's going

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Speaker 4: to be more passion around your love life, there's going

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Speaker 4: to be more drive around your work goals. There's going

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Speaker 4: to be a clearer vision around those things that you

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Speaker 4: really want to work towards but are unsure how to

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Speaker 4: so over the next two weeks or even a little

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Speaker 4: bit longer is the perfect time to get those feelings

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Speaker 4: of motivation off the ground. So taking action towards anything

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Speaker 4: that you've kind of had in the back of your

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Speaker 4: mind or in the pit of your stomach that you're like, yeah,

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Speaker 4: want to do that, but not really feeling it. Airy

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Speaker 4: Season is here to support you with any new goals

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Speaker 4: or visions, or reignite some old flames that you really

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Speaker 4: want to like reinvest in. But it's really important to

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Speaker 4: make sure that you're feeling that fire in your tummy

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Speaker 4: as as that is going to be, You're indicated that

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Speaker 4: that is for you and that is where your energy

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Speaker 4: needs to be. So trust in your intuitive pull, and

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Speaker 4: trust in your desires and your passions, especially around airy season.

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Speaker 2: Enjoy my loves.

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Speaker 1: Alex, welcome to the show.

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Speaker 5: Thank you for having me excited, nervous, a bit nervous.

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Speaker 1: It's going to be amazing. I'm so excited you're doing

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Speaker 1: this because you have such a huge role here at

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Speaker 1: NH And to be honest, sometimes I don't actually know

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Speaker 1: what you do.

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Speaker 3: But yeah, I sometimes I don't know what I do either.

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Speaker 2: I just do it.

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Speaker 1: I just get it done. So I'd love for you

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Speaker 1: to tell the audience what you do here at end

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Speaker 1: Hage and just a little bit, you know, a little

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Speaker 1: bit more about you. Let's get to know you.

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Speaker 3: So I'm Alex.

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Speaker 5: My official job title is Production and Logistics Manager at

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Speaker 5: Naked Harvest.

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Speaker 1: Sounds very important.

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Speaker 5: It is, but it's not limited to that, so I'm

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Speaker 5: kind of across all different departments really here. I joined

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Speaker 5: about a year ago. I think I've been here for

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Speaker 5: a year now. It's quite crazy.

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Speaker 1: I feel like you're fast, Yeah, yeah, I remember super fast,

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Speaker 1: but yeah, amazing, that's same. Tell us, Like what does

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Speaker 1: your role actually entail? Like, what's the nitty gritty what

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Speaker 1: does the day in the life of Alex look like?

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Speaker 3: So day in the life of me and my role.

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Speaker 5: I get into work about six forty five because you know,

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Speaker 5: just can't wait to be here. Have a coffee because

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Speaker 5: I'm not approachable until I've had a coffee, So.

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Speaker 1: Have a clarity coffee.

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Speaker 5: I know, So for the sake of the team, have

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Speaker 5: a coffee. Yeah, and then I'm pretty much into emails,

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Speaker 5: So I get a lot of emails, especially being production,

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Speaker 5: a lot of our supplies are based overseas, so a

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Speaker 5: lot of my emails will come through overnight, which I

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Speaker 5: need to prioritize anything that's superurgent, which might be product approvals,

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Speaker 5: order confirmations, any production issues that are coming up and

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Speaker 5: might like affect the flow and if we're to get

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Speaker 5: something on time. So the critical path, the critical path

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Speaker 5: that I'm on everyone's bums about.

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Speaker 1: So Alex basically organizes like all our packaging, the logistics

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Speaker 1: of getting the products in and out of the warehouse,

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Speaker 1: development as well yasing with like all our wholesales product development.

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Speaker 1: You do so much? Actually, yeah, how you do it all? Yep?

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Speaker 1: Wearehousing and she's always on our asset. Yeah, She's like

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Speaker 1: I needed this yesterday.

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Speaker 2: Yeah.

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Speaker 5: Like and then they'll be George's changed her mind. I'm like, sorry,

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Speaker 5: that's not allowed today.

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Speaker 2: I'm not having that.

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Speaker 1: And then she's like, you've got ten seconds get this

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Speaker 1: to jazz and then get it to me. And I'm like, fine, God,

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Speaker 1: I know.

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Speaker 4: So.

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Speaker 1: Also, me and Alex know each other from when we

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Speaker 1: were teenagers.

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Speaker 5: Yeah, so Cooper's wife is actually a really good friend

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Speaker 5: of mine since we were about thirteen.

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Speaker 3: So Georgie and Cooper, I've.

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Speaker 1: Bicked her parties with Alex and I was like, like sixteen,

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Speaker 1: I've a dan. So if you're wondering the banter, that's

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Speaker 1: because I just want to.

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Speaker 3: Make So we've known each other a long long time.

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Speaker 1: We go, Yeah, we have a lot of fun. But Alex,

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Speaker 1: so she does she creates these like critical paths where

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Speaker 1: it's like, if you want a product launched by this time,

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Speaker 1: she will backtrack and then tell you know, us the team,

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Speaker 1: the key dates, when the packaging needs to be in,

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Speaker 1: when we have to you know, start certain processes, and

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Speaker 1: so it really is logistics of the products, of the

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Speaker 1: warehouse of everything in that side of the business.

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Speaker 5: Yeah, so that critical path is like our bible. Yeah,

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Speaker 5: keeping everyone on track.

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Speaker 1: I never I never actually looked at it.

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Speaker 5: I put it a fairy few buffers there, knowing Georgie

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Speaker 5: and Coope.

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Speaker 3: You need the.

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Speaker 1: Bit of fun, I know.

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Speaker 5: But yeah, it's important for it and making sure everyone's

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Speaker 5: across it. If that means I have to be on

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Speaker 5: top of everyone, then that's what I do.

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Speaker 1: You need to all right, Alex, So let's chat product development,

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Speaker 1: maybe talk the audience through how to find a good manufacturer,

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Speaker 1: so someone to create the product or you know, in

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Speaker 1: our case, fill the product and what that looks like

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Speaker 1: to create a good relationship.

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Speaker 5: So this can be a hard part, especially trying to

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Speaker 5: source a new supplier. Say you don't your current supply

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Speaker 5: base can't do what you need them to do, trying

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Speaker 5: to find a new supply can be quite hard.

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Speaker 3: But I guess I do a lot of research.

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Speaker 5: I use my network, So if there's supplies I've previously

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Speaker 5: work with that are suitable, I'll approach them. Often if

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Speaker 5: they can't do it, they can actually connect you with

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Speaker 5: suppliers that can so that kind of forms a little

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Speaker 5: bit more of a trust there as well. But I'll

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Speaker 5: basically look at their customer profile, their company profile, their certifications,

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Speaker 5: their ethical standards, you know, making sure everything aligns with us,

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Speaker 5: and then if I feel that's all up to scratch

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Speaker 5: and it's good, I'll start the chats with them to

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Speaker 5: see what they can do. And generally you'll then go

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Speaker 5: into like a sampling process which will basically determine the

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Speaker 5: quality of product they can produce.

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Speaker 1: For you as well, and if you then will go

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Speaker 1: ahead with them.

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Speaker 3: Yeah, exactly.

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Speaker 5: So sometimes I'll approach two to three different supplies.

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Speaker 3: For the same product, yeah, just to get a good idea.

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Speaker 5: I don't believe like just approaching one and having all

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Speaker 5: your eggs in one basket. It's really good to have

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Speaker 5: like a broad supplier base in that sense as well.

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Speaker 1: Alex, let's chat my collection and the sampling process with packaging,

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Speaker 1: because I know, you know, me a bit of an

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Speaker 1: extra bitch, and I wanted things to be special if

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Speaker 1: I'm going to do my own collection. I was like,

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Speaker 1: let's spice it up here. And I didn't actually give

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Speaker 1: you any direction that. I was just like, let's make

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Speaker 1: it extra exciting tell us about you know, that's a

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Speaker 1: whole new I guess sampling process. Tell us about that

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Speaker 1: specific to my collection.

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Speaker 5: Yeah, so you definitely didn't really provide us with much

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Speaker 5: to go off.

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Speaker 1: Small, but I'll take it. But I think this is

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Speaker 1: like what are you paid for?

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Speaker 3: I know, right, like what is my job?

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Speaker 5: I think this has probably been one of the most

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Speaker 5: exciting ones to actually work on. So in terms of

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Speaker 5: the product, we had to narrow down products we wanted

434
00:23:00,920 --> 00:23:04,200
Speaker 5: to do, including the accessories. Yeah, so we had a

435
00:23:04,240 --> 00:23:08,040
Speaker 5: few different options in mind, and then I think the

436
00:23:08,240 --> 00:23:10,400
Speaker 5: print that we decided to go with. We worked really

437
00:23:10,400 --> 00:23:13,840
Speaker 5: closely with Mick on that one as well, and mixed

438
00:23:14,000 --> 00:23:20,120
Speaker 5: great inning you and what you love and well Mike

439
00:23:20,240 --> 00:23:23,800
Speaker 5: also aesthetic as well, works across R and C, so

440
00:23:23,840 --> 00:23:26,720
Speaker 5: she has such a great concept of like me as

441
00:23:26,760 --> 00:23:29,200
Speaker 5: a person is really a mixture of NH and R

442
00:23:29,280 --> 00:23:29,440
Speaker 5: and C.

443
00:23:29,640 --> 00:23:32,199
Speaker 1: So I think this was actually really exciting, you know,

444
00:23:32,320 --> 00:23:35,000
Speaker 1: project for her because we really got to combine like

445
00:23:35,040 --> 00:23:36,680
Speaker 1: my two personalities and.

446
00:23:36,600 --> 00:23:39,800
Speaker 5: That's exactly what it is and how the packaging looks.

447
00:23:39,800 --> 00:23:42,200
Speaker 5: But I think because the packaging was so different, it's

448
00:23:42,240 --> 00:23:45,879
Speaker 5: not straightforward, you know, there's extra features on it. It

449
00:23:46,280 --> 00:23:49,200
Speaker 5: was the sampling process was super important on this one.

450
00:23:49,359 --> 00:23:54,240
Speaker 1: Especially like with the quality. Yes, obviously you know it

451
00:23:55,040 --> 00:23:57,879
Speaker 1: especially for a product that is holding food, you have

452
00:23:57,960 --> 00:24:00,919
Speaker 1: to make sure you know the quality. And then also

453
00:24:01,320 --> 00:24:04,000
Speaker 1: because we have certain elements that are really key to

454
00:24:04,119 --> 00:24:07,080
Speaker 1: like our values as a business too that I know,

455
00:24:07,160 --> 00:24:09,879
Speaker 1: that process was like yeah, it's a little bit. Yeah.

456
00:24:09,920 --> 00:24:12,280
Speaker 5: So even it came down to like the font size

457
00:24:12,440 --> 00:24:15,920
Speaker 5: or the way the fonts sat on the packaging, even

458
00:24:16,600 --> 00:24:19,040
Speaker 5: just like the other little features like is it the

459
00:24:19,040 --> 00:24:21,600
Speaker 5: correct size and it's like the smallest feature on it,

460
00:24:21,680 --> 00:24:24,639
Speaker 5: the way the print looks, the direction, like is that correct?

461
00:24:24,640 --> 00:24:26,000
Speaker 3: We changed that a few times.

462
00:24:26,000 --> 00:24:28,240
Speaker 5: I had the supplies sent through a couple of different

463
00:24:28,359 --> 00:24:31,359
Speaker 5: print files so I could confirm the direction and even the.

464
00:24:31,240 --> 00:24:32,040
Speaker 3: Size of it.

465
00:24:32,240 --> 00:24:32,560
Speaker 2: Yeah.

466
00:24:32,600 --> 00:24:35,199
Speaker 5: So it's like those nitty gritty details we had to

467
00:24:35,240 --> 00:24:38,080
Speaker 5: confirm to get what we wanted. And it looks great,

468
00:24:38,320 --> 00:24:40,879
Speaker 5: like everything thing looks nice, it looks correct.

469
00:24:41,240 --> 00:24:43,760
Speaker 1: And then I know, even like the little foil detail

470
00:24:43,880 --> 00:24:46,200
Speaker 1: with the side of the packaging, you know, we had

471
00:24:46,240 --> 00:24:49,160
Speaker 1: to go back and forward with that because again it's

472
00:24:49,160 --> 00:24:50,440
Speaker 1: something we've never done.

473
00:24:50,640 --> 00:24:52,560
Speaker 5: No, we didn't even know if it could be done.

474
00:24:52,680 --> 00:24:56,320
Speaker 5: Especially on the like food packaging. Yeah, like is it

475
00:24:56,359 --> 00:24:58,800
Speaker 5: going to impact the food packaging? But the supplies were great.

476
00:24:58,880 --> 00:25:00,880
Speaker 5: They were like, yeah, we can do it it. So

477
00:25:01,119 --> 00:25:04,159
Speaker 5: they just sent us samples to confirm and even like

478
00:25:04,800 --> 00:25:07,439
Speaker 5: came down to like the foil, like the size of it,

479
00:25:07,480 --> 00:25:10,040
Speaker 5: the way it looked, is it slightly like much like

480
00:25:10,080 --> 00:25:14,720
Speaker 5: that can't be happening. So it was really about quality

481
00:25:14,720 --> 00:25:18,199
Speaker 5: as well, like our expectations because you know, this is

482
00:25:18,280 --> 00:25:20,960
Speaker 5: an important range, so it has to be perfect.

483
00:25:21,160 --> 00:25:24,360
Speaker 1: And also with the accessories, did we did we think

484
00:25:24,400 --> 00:25:26,040
Speaker 1: of anything? I know, I was so set on the

485
00:25:26,080 --> 00:25:28,960
Speaker 1: hand mixer because that's my baby, and I was like,

486
00:25:29,960 --> 00:25:32,160
Speaker 1: I was like, let's do it in a pattern, let's

487
00:25:32,200 --> 00:25:34,600
Speaker 1: do it in pink. So of course the hand mixer,

488
00:25:35,040 --> 00:25:37,720
Speaker 1: but maybe tell the audience about how we were sampling

489
00:25:37,760 --> 00:25:41,520
Speaker 1: different tumbler ideas. And I know at one point we

490
00:25:41,520 --> 00:25:42,919
Speaker 1: were even talking about a water bottle.

491
00:25:43,240 --> 00:25:46,480
Speaker 5: Yeah, so the hand mixer and the tumbler actually came last.

492
00:25:46,480 --> 00:25:48,480
Speaker 5: So we were thinking the shaker bottle, and we were

493
00:25:48,480 --> 00:25:51,800
Speaker 5: thinking a towel, and then it was a headband and

494
00:25:52,400 --> 00:25:53,400
Speaker 5: I was left feet.

495
00:25:53,440 --> 00:25:55,520
Speaker 1: I was so set on this headband and Alex was

496
00:25:55,560 --> 00:25:58,760
Speaker 1: like stop I'm just gonna like, stop.

497
00:25:58,520 --> 00:25:58,960
Speaker 3: You right there.

498
00:25:59,040 --> 00:26:01,679
Speaker 1: I was like, trust me, everyone wouldn't love a headband.

499
00:26:01,800 --> 00:26:05,359
Speaker 1: But and see this is there needs to be a

500
00:26:05,480 --> 00:26:08,680
Speaker 1: Marius of like me being the creative, of me being

501
00:26:08,760 --> 00:26:10,600
Speaker 1: like I want this, and then I want this in

502
00:26:10,640 --> 00:26:14,640
Speaker 1: my collection and Alex actually being able to execute it

503
00:26:14,960 --> 00:26:19,399
Speaker 1: and actually it being you know, sustainable in the process

504
00:26:19,640 --> 00:26:21,840
Speaker 1: of you know, what the collection would look like.

505
00:26:21,880 --> 00:26:23,920
Speaker 5: And so I think you've got to consider as well,

506
00:26:23,960 --> 00:26:26,160
Speaker 5: like what works well for the business.

507
00:26:26,240 --> 00:26:28,560
Speaker 3: So like we've never done headbands before, so like why

508
00:26:28,600 --> 00:26:29,280
Speaker 3: would we do it?

509
00:26:29,680 --> 00:26:31,960
Speaker 5: You know, shake a bottle, yes, we do a shake

510
00:26:32,000 --> 00:26:34,440
Speaker 5: a bottle, but a shaker bottle is a shaker bottle,

511
00:26:34,480 --> 00:26:37,639
Speaker 5: you know, like you can't do too much to it.

512
00:26:37,720 --> 00:26:40,760
Speaker 5: So the hand mixer was Georgie's idea when we first

513
00:26:40,760 --> 00:26:41,400
Speaker 5: brought it out.

514
00:26:41,480 --> 00:26:42,879
Speaker 1: So I just want to put that on record.

515
00:26:43,359 --> 00:26:47,240
Speaker 5: Adding that to the collection is very g you know.

516
00:26:47,280 --> 00:26:48,960
Speaker 5: And we could add that print to it, and then

517
00:26:49,000 --> 00:26:50,399
Speaker 5: even the tumbler.

518
00:26:50,320 --> 00:26:52,280
Speaker 1: Do and let's even talk about the print of the

519
00:26:52,320 --> 00:26:55,439
Speaker 1: collection because I remember I can't remember who was talking

520
00:26:55,440 --> 00:26:57,160
Speaker 1: to and they were like, are you sure you want

521
00:26:57,200 --> 00:26:59,840
Speaker 1: to do like a random print that has nothing to

522
00:26:59,840 --> 00:27:02,640
Speaker 1: do with the flavors, and I was like, yeah, of course,

523
00:27:02,640 --> 00:27:05,680
Speaker 1: because that's me. And even if you look at you know,

524
00:27:05,560 --> 00:27:07,480
Speaker 1: I know we're getting off topic here, but even like

525
00:27:08,080 --> 00:27:11,560
Speaker 1: the marketing perspective of like the seven rules of being

526
00:27:11,560 --> 00:27:14,760
Speaker 1: your own best friend, Like to someone else it's like, oh,

527
00:27:14,800 --> 00:27:17,520
Speaker 1: that's so left field, what do you what's even happening?

528
00:27:17,800 --> 00:27:19,840
Speaker 1: But if you know me, you're like, oh, that makes

529
00:27:19,840 --> 00:27:20,399
Speaker 1: so much sense.

530
00:27:20,720 --> 00:27:23,240
Speaker 5: It's unique to you, like it's your collection, So we

531
00:27:23,359 --> 00:27:26,000
Speaker 5: had to incorporate what's unique to you as well, you.

532
00:27:25,960 --> 00:27:28,919
Speaker 1: Know, with finding that balance of like it has to,

533
00:27:29,440 --> 00:27:32,000
Speaker 1: like you said, be like right Foot and Hagels.

534
00:27:32,240 --> 00:27:35,720
Speaker 5: Yeah, So it was fun, Like I think having those

535
00:27:35,760 --> 00:27:37,880
Speaker 5: meetings was super important, having everyone's.

536
00:27:37,520 --> 00:27:40,119
Speaker 1: Opinion, and we did get some samples of like some

537
00:27:40,200 --> 00:27:43,560
Speaker 1: shaker bottles and some different accessories, and then it was

538
00:27:43,600 --> 00:27:45,800
Speaker 1: also a thing of like having them together and seeing

539
00:27:45,800 --> 00:27:49,400
Speaker 1: the collection together and also just intuitively be like, oh,

540
00:27:49,440 --> 00:27:52,240
Speaker 1: I'm really excited about this. Yeah with Zelanes, I'm.

541
00:27:52,080 --> 00:27:54,199
Speaker 5: Like, eh, So we kind of thought as well, like

542
00:27:54,520 --> 00:27:57,639
Speaker 5: when we decided on hand mixer and Tumblr the tumblr

543
00:27:57,680 --> 00:27:59,679
Speaker 5: you use for your protein shakes, right, yeah, you can

544
00:27:59,760 --> 00:28:01,359
Speaker 5: use it where you pre work out what do you

545
00:28:01,400 --> 00:28:03,440
Speaker 5: mix with those you use a hand mixer to mix them,

546
00:28:03,480 --> 00:28:06,879
Speaker 5: so the whole range ties in together and it makes sense,

547
00:28:07,119 --> 00:28:10,120
Speaker 5: you know, and they it's all best selling products as well.

548
00:28:10,600 --> 00:28:12,680
Speaker 5: So I'm being that it's in a limited edition print.

549
00:28:12,760 --> 00:28:14,760
Speaker 5: You're not gonna get it again either. You won't get

550
00:28:14,760 --> 00:28:15,639
Speaker 5: it in that print again.

551
00:28:16,640 --> 00:28:17,400
Speaker 1: You won't get it.

552
00:28:17,600 --> 00:28:18,760
Speaker 3: All right, gotta get it out.

553
00:28:19,400 --> 00:28:23,840
Speaker 1: Let's talk flavors. So this was a really interesting process

554
00:28:23,880 --> 00:28:27,239
Speaker 1: because I know so with mango passion fruit, this was

555
00:28:27,320 --> 00:28:31,679
Speaker 1: like a no brainer. We had actually tasted this. I

556
00:28:31,680 --> 00:28:32,879
Speaker 1: think it was before your time.

557
00:28:33,080 --> 00:28:35,639
Speaker 5: I think you taste it and confirmed it prior to

558
00:28:35,680 --> 00:28:36,720
Speaker 5: me even starting.

559
00:28:36,960 --> 00:28:39,120
Speaker 1: So it was just and I remember being like, this

560
00:28:39,160 --> 00:28:41,960
Speaker 1: is my flavor, let's say this, and I bagged it.

561
00:28:42,040 --> 00:28:45,520
Speaker 1: I was like literally and so I just remember and

562
00:28:45,560 --> 00:28:48,040
Speaker 1: that was like one of the flavors where it's like

563
00:28:48,080 --> 00:28:51,080
Speaker 1: an orgasm in my mouth, like it's so delicious. The

564
00:28:51,200 --> 00:28:53,880
Speaker 1: protein was a bit of a different story because that

565
00:28:53,960 --> 00:28:56,120
Speaker 1: took a while. I had a lot of different ideas.

566
00:28:56,200 --> 00:28:59,040
Speaker 1: So my actual so the protein that we went with

567
00:28:59,240 --> 00:29:01,600
Speaker 1: is caramel. We can't actually say that.

568
00:29:01,680 --> 00:29:02,640
Speaker 3: White chok caramel.

569
00:29:02,680 --> 00:29:04,240
Speaker 1: Swell, yeah, no flavor.

570
00:29:04,880 --> 00:29:06,720
Speaker 3: Don't have a lawsuit on our caves.

571
00:29:07,760 --> 00:29:10,160
Speaker 1: So that's the thing, guys, is if you're using a

572
00:29:10,200 --> 00:29:15,720
Speaker 1: flavor that is like a copyrighted flavor, you obviously can't

573
00:29:15,800 --> 00:29:17,760
Speaker 1: use that use that. So even though the flavor is

574
00:29:17,840 --> 00:29:20,800
Speaker 1: carame milk like what the chocolate you would taste, it's

575
00:29:20,920 --> 00:29:24,440
Speaker 1: we can't legally use that or like it's it's just iffy.

576
00:29:24,560 --> 00:29:25,480
Speaker 1: So we just prefer not to.

577
00:29:25,920 --> 00:29:30,400
Speaker 3: So that's why. Yeah, so we call it white chop

578
00:29:30,480 --> 00:29:31,560
Speaker 3: caramel swell.

579
00:29:31,880 --> 00:29:34,400
Speaker 1: Which is basically what it is. But then I had

580
00:29:34,440 --> 00:29:38,479
Speaker 1: this thing of white chocolate macadamia because that is literally

581
00:29:38,520 --> 00:29:43,040
Speaker 1: my favorite flavor. Macadamia really help one. So the issues

582
00:29:43,080 --> 00:29:46,480
Speaker 1: with that is the nuts. And you'll actually notice we

583
00:29:46,600 --> 00:29:51,920
Speaker 1: don't do any nut flavors because of the allergy issues

584
00:29:52,440 --> 00:29:56,080
Speaker 1: of producing nut flavors, and our manufacturer has a pretty

585
00:29:56,120 --> 00:29:59,600
Speaker 1: hard no on any nuts because then it creates a

586
00:29:59,600 --> 00:30:02,120
Speaker 1: whole bit thing of like you know, the other flavors

587
00:30:02,280 --> 00:30:05,200
Speaker 1: even being produced in a facility that does nuts.

588
00:30:05,280 --> 00:30:08,280
Speaker 5: And we even tried to copy that flavor profile without

589
00:30:08,480 --> 00:30:11,280
Speaker 5: using the nuts, and it just it just wasn't enough

590
00:30:11,320 --> 00:30:12,280
Speaker 5: to scratch, you know, it just.

591
00:30:12,200 --> 00:30:14,960
Speaker 3: Grows enough to our stands and everything. It's important.

592
00:30:15,080 --> 00:30:17,640
Speaker 5: We don't like to put out anything we don't love.

593
00:30:17,680 --> 00:30:20,160
Speaker 5: If we're not one hundred percent on it, everyone loves it.

594
00:30:20,400 --> 00:30:21,000
Speaker 3: We don't bother.

595
00:30:21,240 --> 00:30:24,360
Speaker 1: Yeah. And it would also like we even did quite

596
00:30:24,360 --> 00:30:26,440
Speaker 1: a few samples, and I was just like, look, you

597
00:30:26,520 --> 00:30:29,000
Speaker 1: need to know where you've just got a completely change direction.

598
00:30:29,640 --> 00:30:31,240
Speaker 1: So then the what was the other flavor?

599
00:30:31,280 --> 00:30:32,480
Speaker 3: I liked? Bisc off?

600
00:30:33,000 --> 00:30:36,080
Speaker 1: Oh, biscof. Yeah, everyone fucking loves biscof. Yeah, So then

601
00:30:36,120 --> 00:30:38,120
Speaker 1: we're trying to do that and it just I don't know,

602
00:30:38,160 --> 00:30:41,040
Speaker 1: it wasn't a vibe. It was strong enough, and I

603
00:30:41,120 --> 00:30:43,680
Speaker 1: really wanted it's like you can just have this with

604
00:30:43,840 --> 00:30:46,720
Speaker 1: water and milk, because that's something I do A big

605
00:30:46,720 --> 00:30:49,240
Speaker 1: thing that I do with my health coaches. Like he'll

606
00:30:49,280 --> 00:30:51,120
Speaker 1: be like, oh, you need to add some more protein

607
00:30:51,160 --> 00:30:52,560
Speaker 1: in your day, and I would just help, like have

608
00:30:52,800 --> 00:30:55,720
Speaker 1: a protein shake in the afternoon, and I don't want

609
00:30:55,720 --> 00:30:57,480
Speaker 1: to have anything with it because I've got no time.

610
00:30:57,560 --> 00:30:59,840
Speaker 1: So I really wanted to make sure you know my

611
00:31:00,040 --> 00:31:02,600
Speaker 1: specific flavor. It's like it's strong enough that you can

612
00:31:02,680 --> 00:31:04,720
Speaker 1: just have it with water and milk, and it's really

613
00:31:04,760 --> 00:31:08,840
Speaker 1: gonna satiate that sweet tooth because that's what I gravitate

614
00:31:08,920 --> 00:31:12,440
Speaker 1: towards with protein. Yeah, for sure, and we like my

615
00:31:12,680 --> 00:31:15,600
Speaker 1: specific you know, the flavor we went with. We sampled

616
00:31:15,640 --> 00:31:18,160
Speaker 1: that so many times too. Do you want to take

617
00:31:18,240 --> 00:31:21,440
Speaker 1: us through like the actual sampling of food, like how

618
00:31:21,480 --> 00:31:23,520
Speaker 1: long that can take and what that's like.

619
00:31:23,880 --> 00:31:27,120
Speaker 5: Yeah, So we'll basically have a meeting comes to new

620
00:31:27,120 --> 00:31:30,680
Speaker 5: product development for our like proteins, pre workout ranges, and

621
00:31:30,720 --> 00:31:34,200
Speaker 5: we'll decide on flavor profiles. So we'll give three or

622
00:31:34,200 --> 00:31:37,240
Speaker 5: four different flavor profiles that we want to do. I

623
00:31:37,280 --> 00:31:40,000
Speaker 5: will then go hit up our manufacturer say this is

624
00:31:40,000 --> 00:31:42,360
Speaker 5: what we want to do. This is the timeline we're

625
00:31:42,360 --> 00:31:44,760
Speaker 5: looking at, and then it's kind of going down to

626
00:31:44,800 --> 00:31:47,480
Speaker 5: the nitty gritty details of like what's important in that

627
00:31:47,560 --> 00:31:50,920
Speaker 5: flavor and in that product. So then they'll start working

628
00:31:51,000 --> 00:31:53,880
Speaker 5: on that flavor for us. Yeah, and generally it will

629
00:31:53,920 --> 00:31:56,719
Speaker 5: take three to four samples actually for us to be

630
00:31:56,800 --> 00:31:59,040
Speaker 5: completely happy with it making.

631
00:31:58,760 --> 00:32:02,160
Speaker 1: Those Sometimes it's too sweet, sometimes just not sweet enough.

632
00:32:02,240 --> 00:32:05,000
Speaker 1: Sometimes it has like a weird after taste.

633
00:32:05,160 --> 00:32:07,760
Speaker 5: That after taste is what often gets you. But we

634
00:32:07,800 --> 00:32:10,800
Speaker 5: also need to make sure that we're hitting the vitamin

635
00:32:10,880 --> 00:32:14,720
Speaker 5: levels you know and all yeah, elritionals that we pride

636
00:32:14,720 --> 00:32:18,280
Speaker 5: ourselves on. So not only is it the flavor, but

637
00:32:18,320 --> 00:32:21,280
Speaker 5: it's also making sure those other things are achieved, and

638
00:32:21,320 --> 00:32:23,920
Speaker 5: sometimes the flavor can compromise that.

639
00:32:24,080 --> 00:32:25,800
Speaker 3: So it's that fine line as well.

640
00:32:25,960 --> 00:32:28,600
Speaker 1: All right, So let's just go back to the critical

641
00:32:28,840 --> 00:32:33,360
Speaker 1: path situation just in case someone's interested, Like I'm not,

642
00:32:33,840 --> 00:32:36,240
Speaker 1: but you're in spreadsheets.

643
00:32:35,600 --> 00:32:36,120
Speaker 3: And not a thing.

644
00:32:36,560 --> 00:32:41,880
Speaker 1: Oh, Alex gives me spreadsheeting spreadsheets and I'm like you really,

645
00:32:42,040 --> 00:32:44,680
Speaker 1: My vibe just went ten steps lower, like why would

646
00:32:44,680 --> 00:32:45,280
Speaker 1: you do this to me?

647
00:32:45,400 --> 00:32:48,200
Speaker 3: I know, but they're important, so it's important.

648
00:32:48,800 --> 00:32:53,600
Speaker 1: So you fine. So we have critical paths where you,

649
00:32:53,800 --> 00:32:56,520
Speaker 1: I don't know, give us, give us the audience. Sorry,

650
00:32:56,560 --> 00:32:59,920
Speaker 1: like just a bit of an example of would actually

651
00:33:00,040 --> 00:33:02,440
Speaker 1: let's just talk about my collection, because this is what

652
00:33:02,520 --> 00:33:05,720
Speaker 1: this podcast is about. But give us the time frames

653
00:33:05,880 --> 00:33:09,640
Speaker 1: of what the critical path looks like for each section.

654
00:33:10,080 --> 00:33:12,680
Speaker 5: Yeah, so I will start with a launch date. It's

655
00:33:12,680 --> 00:33:16,360
Speaker 5: basically like a Google doc Excel where you formulate like

656
00:33:16,600 --> 00:33:20,240
Speaker 5: each step and the key dates based on the amount

657
00:33:20,240 --> 00:33:23,000
Speaker 5: of time allowed. So I'll put in the launch date

658
00:33:23,360 --> 00:33:26,200
Speaker 5: at the very end, and then basically I'm working back

659
00:33:26,280 --> 00:33:29,719
Speaker 5: like every little step, so it's like launch date. You know,

660
00:33:30,080 --> 00:33:33,520
Speaker 5: the marketing side of things like content creation when the

661
00:33:33,520 --> 00:33:36,760
Speaker 5: product needs land in our warehouse, Like it's detailed every

662
00:33:36,760 --> 00:33:39,360
Speaker 5: single little step all the way up to product development.

663
00:33:39,400 --> 00:33:42,680
Speaker 5: So our initial stage of wanting to develop the product.

664
00:33:43,120 --> 00:33:46,160
Speaker 5: So when it comes to product development, that whole initial

665
00:33:46,200 --> 00:33:50,239
Speaker 5: stage will allow maybe two to three months for that one,

666
00:33:50,280 --> 00:33:53,840
Speaker 5: because you need to factor in the sampling, the package

667
00:33:53,880 --> 00:33:57,440
Speaker 5: design as well, everyone signing off on it. When it

668
00:33:57,440 --> 00:34:00,400
Speaker 5: comes to the flavor, that takes a manufacturer little bit

669
00:34:00,440 --> 00:34:02,720
Speaker 5: of time. So I do allow a buffer, like a

670
00:34:02,720 --> 00:34:04,040
Speaker 5: bit of time within that.

671
00:34:04,720 --> 00:34:07,120
Speaker 1: And so with this sampling, guys like we will get

672
00:34:07,160 --> 00:34:11,080
Speaker 1: the whole team around, everyone will taste it. We will

673
00:34:11,280 --> 00:34:13,200
Speaker 1: have this like little sheet of paper where we're like,

674
00:34:13,600 --> 00:34:16,000
Speaker 1: what did the texture feel like, what was the taste,

675
00:34:16,080 --> 00:34:19,560
Speaker 1: what was the aftertaste? Like, there's a really big process

676
00:34:19,680 --> 00:34:23,279
Speaker 1: to get the flavors perfect. So that's why we do

677
00:34:23,440 --> 00:34:24,799
Speaker 1: factor in that amount of time.

678
00:34:25,000 --> 00:34:28,440
Speaker 5: Yeah, and then once that's all confirmed, once we've signed

679
00:34:28,440 --> 00:34:30,480
Speaker 5: off on the packaging, I'll then place an order with

680
00:34:30,520 --> 00:34:32,280
Speaker 5: the supplier, so our supplies.

681
00:34:33,280 --> 00:34:36,879
Speaker 1: I'm literally just laughing because we'll get down, like six

682
00:34:36,920 --> 00:34:39,960
Speaker 1: months down the track and I'll be like, oh my god, Alex,

683
00:34:40,040 --> 00:34:42,200
Speaker 1: I need to change the packaging or something like that.

684
00:34:42,239 --> 00:34:45,319
Speaker 1: And she's like, you a literally killing me. And then

685
00:34:45,360 --> 00:34:48,040
Speaker 1: sometimes I don't make it, and then sometimes she'll she'll

686
00:34:48,080 --> 00:34:50,759
Speaker 1: be like, you're so lucky. This was the last day.

687
00:34:50,880 --> 00:34:53,520
Speaker 3: Yeah, you always cud of fine or I'm just saying

688
00:34:53,560 --> 00:34:53,879
Speaker 3: like no.

689
00:34:54,000 --> 00:34:55,480
Speaker 1: Or she tells me no, and I might go back

690
00:34:55,520 --> 00:34:58,440
Speaker 1: into your office.

691
00:34:59,440 --> 00:34:59,720
Speaker 2: Ah.

692
00:34:59,760 --> 00:35:00,920
Speaker 3: That Yeah, that's a killer.

693
00:35:01,120 --> 00:35:04,280
Speaker 1: I literally woke up the other night and emailed you, yeah,

694
00:35:04,320 --> 00:35:07,040
Speaker 1: at like one am, and I was like, oh my god, Alex,

695
00:35:07,080 --> 00:35:09,120
Speaker 1: I've got to change the packaging for this. I missed it,

696
00:35:09,239 --> 00:35:11,640
Speaker 1: like I don't know, something so random. And then it

697
00:35:11,680 --> 00:35:13,719
Speaker 1: was so lucky that it hadn't been printed yet.

698
00:35:14,080 --> 00:35:16,400
Speaker 3: So yeah, actually that so lucky.

699
00:35:16,520 --> 00:35:18,720
Speaker 5: I was going to place the po with the supplier

700
00:35:18,960 --> 00:35:20,879
Speaker 5: that day, so it's lucky.

701
00:35:21,040 --> 00:35:23,360
Speaker 3: New It's like, you know, now I've always trained you.

702
00:35:24,000 --> 00:35:29,400
Speaker 1: Well, it's like yeah, intuitively, yeah, anyway, sorry, please proceed,

703
00:35:29,840 --> 00:35:30,680
Speaker 1: Please bruised.

704
00:35:31,719 --> 00:35:32,320
Speaker 2: It's fun.

705
00:35:32,560 --> 00:35:35,840
Speaker 5: And then our supplies you to take anyway from thirty

706
00:35:35,840 --> 00:35:39,400
Speaker 5: to forty days to actually produce the bulk, so depending

707
00:35:39,400 --> 00:35:41,799
Speaker 5: on how much you order as well, you know, like

708
00:35:42,120 --> 00:35:45,799
Speaker 5: that takes time, and then you've got shipping, so this

709
00:35:45,920 --> 00:35:50,000
Speaker 5: can be a really frustrating part. Like once that's on

710
00:35:50,040 --> 00:35:52,839
Speaker 5: a vessel. You have no control over how fast that

711
00:35:52,920 --> 00:35:55,279
Speaker 5: vessel is moving or if it's delayed, or if it's

712
00:35:55,280 --> 00:35:58,160
Speaker 5: got a trench, or if it gets stuck or if

713
00:35:58,200 --> 00:36:01,600
Speaker 5: it gets stuck. Honestly, if it gets stuck at the port.

714
00:36:01,719 --> 00:36:04,600
Speaker 1: Yeah, and Alex will be like, oh my god, I

715
00:36:04,640 --> 00:36:06,760
Speaker 1: see like losing hair moving.

716
00:36:07,920 --> 00:36:10,600
Speaker 5: So I try to allow enough time for that because

717
00:36:10,600 --> 00:36:12,920
Speaker 5: it really depends like if you're going LCL, if you're

718
00:36:12,960 --> 00:36:16,399
Speaker 5: going containers, like containers can take longer, especially if it's

719
00:36:16,400 --> 00:36:18,720
Speaker 5: got a transship so from.

720
00:36:18,640 --> 00:36:21,560
Speaker 1: The containers like are cheaper, but they take longer.

721
00:36:22,040 --> 00:36:25,880
Speaker 5: Yeah, it really depends. Like there's a lot of people

722
00:36:25,880 --> 00:36:27,640
Speaker 5: trying to pump stuff out, you know, and get it

723
00:36:27,680 --> 00:36:30,400
Speaker 5: on vessels. So it was like I was on the

724
00:36:30,440 --> 00:36:32,920
Speaker 5: supplies case, like you need to finish this and ship

725
00:36:32,920 --> 00:36:33,239
Speaker 5: this out.

726
00:36:33,400 --> 00:36:34,480
Speaker 3: My buffer time.

727
00:36:34,400 --> 00:36:36,560
Speaker 5: Was just like slowly getting smaller and smaller, and my

728
00:36:36,560 --> 00:36:40,160
Speaker 5: stress levels were getting bigger and bigger. And then I

729
00:36:40,200 --> 00:36:42,640
Speaker 5: think one of the supplies are in a remote area

730
00:36:42,880 --> 00:36:46,120
Speaker 5: they tranship that vessel did not leave for like eleven days.

731
00:36:46,560 --> 00:36:48,640
Speaker 5: I was like, why is it not moving? I'm calling

732
00:36:48,680 --> 00:36:50,440
Speaker 5: off freight for them, Like what's going on? Like I

733
00:36:50,440 --> 00:36:52,240
Speaker 5: haven't seen this actually hate.

734
00:36:52,040 --> 00:36:54,920
Speaker 1: To be the person dealing with ALO. Are you feeling

735
00:36:54,920 --> 00:36:57,160
Speaker 1: that a tea?

736
00:36:57,400 --> 00:36:58,480
Speaker 2: It's like, oh.

737
00:36:58,480 --> 00:37:01,560
Speaker 3: Fuck, I'm like I need this here, and I need it.

738
00:37:01,560 --> 00:37:03,600
Speaker 1: Like next week, I need it yesterday.

739
00:37:04,080 --> 00:37:06,480
Speaker 5: Yeah, it can be hard, like I think, then that

740
00:37:06,600 --> 00:37:07,279
Speaker 5: is frustrating.

741
00:37:07,560 --> 00:37:11,239
Speaker 1: I think. So then after that, is there any and

742
00:37:11,239 --> 00:37:12,640
Speaker 1: then we've got to get it filled by a matter

743
00:37:12,640 --> 00:37:12,839
Speaker 1: of fact.

744
00:37:12,960 --> 00:37:15,840
Speaker 5: Yeah, So then like the way we work at NHS,

745
00:37:15,920 --> 00:37:20,040
Speaker 5: like there's two parts. So we bring in the empty packaging,

746
00:37:20,200 --> 00:37:22,760
Speaker 5: but then you've got a factor in it getting filled.

747
00:37:23,160 --> 00:37:25,839
Speaker 5: So we need to hand over the empty packaging two

748
00:37:25,840 --> 00:37:27,960
Speaker 5: weeks prior to when we want to collect it. So

749
00:37:28,400 --> 00:37:31,280
Speaker 5: I've also got to bring it in and then we'll

750
00:37:31,400 --> 00:37:33,759
Speaker 5: have to send that off to our local manufacturer to

751
00:37:33,800 --> 00:37:36,359
Speaker 5: get it filled, which is really great. We use local

752
00:37:36,360 --> 00:37:37,560
Speaker 5: manufacturing for that one.

753
00:37:37,800 --> 00:37:40,520
Speaker 1: Yeah, it's still like it's like a two part process though. Yeah,

754
00:37:40,560 --> 00:37:44,480
Speaker 1: and you've got a factor in the logistics of things

755
00:37:44,520 --> 00:37:48,399
Speaker 1: not being on time and that it is a It's

756
00:37:48,440 --> 00:37:52,880
Speaker 1: also really key that the marketing team is working with

757
00:37:53,000 --> 00:37:57,560
Speaker 1: alex as well, because yeah, things need to shift and change,

758
00:37:57,600 --> 00:38:00,399
Speaker 1: so like launches might be pushed back, and so we've

759
00:38:00,440 --> 00:38:04,040
Speaker 1: got to be agile with like that happening, but we

760
00:38:04,080 --> 00:38:06,520
Speaker 1: need to also be ahead so if that happens, we

761
00:38:06,560 --> 00:38:09,439
Speaker 1: can swap something out or that sort of thing too.

762
00:38:09,520 --> 00:38:13,080
Speaker 1: So it's really important team wise that even though you

763
00:38:13,080 --> 00:38:15,440
Speaker 1: would think like Alex is you know we call it,

764
00:38:15,760 --> 00:38:17,879
Speaker 1: there's a Georgie side, and then there's a Cooper side

765
00:38:17,880 --> 00:38:20,400
Speaker 1: and n H and it's like Cooper side is Alex

766
00:38:20,440 --> 00:38:23,839
Speaker 1: and logistics and warehouse and Georgie's like the marketing. But

767
00:38:23,920 --> 00:38:27,480
Speaker 1: it's so key that the whole team is working together

768
00:38:27,719 --> 00:38:32,040
Speaker 1: because there is just so many variables of different things happening.

769
00:38:32,200 --> 00:38:35,000
Speaker 5: I'd say, like I'm that link between your side and

770
00:38:35,040 --> 00:38:38,880
Speaker 5: Cooper's side. Yeah, you know so, I mean even like

771
00:38:39,000 --> 00:38:41,840
Speaker 5: we can experience delays with our local manufacturer as well,

772
00:38:41,880 --> 00:38:45,120
Speaker 5: like if there's blending issue, say the blend didn't blend well,

773
00:38:45,200 --> 00:38:47,600
Speaker 5: like well they can't find an ingredient, or they can't

774
00:38:47,600 --> 00:38:51,560
Speaker 5: find an ingredient, or they've even like got delays with ingredients.

775
00:38:51,600 --> 00:38:54,640
Speaker 5: You know, like that just impacts our timelines even more.

776
00:38:54,719 --> 00:38:57,040
Speaker 5: So you know, I can get a packaging here on time,

777
00:38:57,239 --> 00:38:59,640
Speaker 5: but then I've got this whole other part which anything

778
00:38:59,680 --> 00:39:02,000
Speaker 5: could go wrong that is out of my control or

779
00:39:02,400 --> 00:39:04,400
Speaker 5: guys it's a control freak that's hard.

780
00:39:04,200 --> 00:39:04,680
Speaker 3: To deal with.

781
00:39:04,880 --> 00:39:07,920
Speaker 1: Yeah, Alex, such control guys. You know what's really funny

782
00:39:07,960 --> 00:39:09,600
Speaker 1: is sometimes I think, and this is why I'm so

783
00:39:09,640 --> 00:39:12,239
Speaker 1: happy we're doing this series, is like if you look

784
00:39:12,280 --> 00:39:15,400
Speaker 1: on n H's Instagram, it's like, oh my god, everything's

785
00:39:15,400 --> 00:39:17,520
Speaker 1: so fun and we have so much fun. And then

786
00:39:17,880 --> 00:39:20,319
Speaker 1: I know, like everyone comments on anything I do with

787
00:39:20,520 --> 00:39:22,560
Speaker 1: NHF like, oh my god, I'd love to work for

788
00:39:22,600 --> 00:39:25,239
Speaker 1: the team and stuff. And then internally you don't, and

789
00:39:25,280 --> 00:39:29,120
Speaker 1: there's so many moving parts. There's so many stresses, things

790
00:39:29,160 --> 00:39:33,440
Speaker 1: get moved, and especially being in an e commerce product

791
00:39:33,480 --> 00:39:38,240
Speaker 1: based business where we have launch dates, we have retail

792
00:39:38,280 --> 00:39:40,760
Speaker 1: partners where you know we've got a stock certain stuff,

793
00:39:40,760 --> 00:39:44,560
Speaker 1: but by a certain time, there's actually so much that

794
00:39:44,640 --> 00:39:47,080
Speaker 1: goes on internally which you wouldn't see.

795
00:39:47,239 --> 00:39:48,000
Speaker 3: It's chaos.

796
00:39:48,000 --> 00:39:50,600
Speaker 1: Sometimes it can be really fall on and then like

797
00:39:50,760 --> 00:39:53,200
Speaker 1: Alex's comes to me and I can tell that she's

798
00:39:53,400 --> 00:39:56,400
Speaker 1: like fuck, and I'm like, oh my god, what's happened

799
00:39:56,400 --> 00:39:59,719
Speaker 1: and she's like it's fine, blah blah, and like we've

800
00:39:59,760 --> 00:40:02,040
Speaker 1: had to move like a whole launch date. Then I

801
00:40:02,080 --> 00:40:04,920
Speaker 1: honestly wouldn't be surprised if my collection doesn't actually go.

802
00:40:05,440 --> 00:40:08,239
Speaker 3: No, I think we're like, I think we've got it.

803
00:40:08,440 --> 00:40:10,240
Speaker 1: I think we're so onto.

804
00:40:10,400 --> 00:40:10,880
Speaker 2: Yeah.

805
00:40:11,160 --> 00:40:15,120
Speaker 5: This has yeah, very about as a team work ahead

806
00:40:15,160 --> 00:40:17,040
Speaker 5: more this year, Like that's been one of our biggest

807
00:40:17,080 --> 00:40:20,520
Speaker 5: goals and it makes such a difference, you know, and

808
00:40:20,560 --> 00:40:21,920
Speaker 5: no more changes last minute.

809
00:40:22,080 --> 00:40:26,440
Speaker 1: That is my biggest goal right now is to work

810
00:40:26,520 --> 00:40:28,400
Speaker 1: ahead because yeah, we're just not ahead.

811
00:40:28,560 --> 00:40:31,839
Speaker 5: And because we launch so much product each year, it

812
00:40:31,960 --> 00:40:34,799
Speaker 5: really is pretty much a lot in the works. At

813
00:40:34,800 --> 00:40:37,200
Speaker 5: the same time, it doesn't your launch one in your stop.

814
00:40:38,000 --> 00:40:42,200
Speaker 1: To keep things interesting. We like to keep things exciting and.

815
00:40:42,360 --> 00:40:43,480
Speaker 3: I got to keep your team busy.

816
00:40:43,760 --> 00:40:47,839
Speaker 1: Yeah. And also the key is, like you're saying, being

817
00:40:47,840 --> 00:40:50,520
Speaker 1: onto that critical path, like the two teams working together.

818
00:40:50,600 --> 00:40:51,600
Speaker 3: Yeah.

819
00:40:51,640 --> 00:40:55,800
Speaker 1: All right, so well let's actually let's actually start getting

820
00:40:55,840 --> 00:40:59,520
Speaker 1: really fucking transparent now. Yes, I wanted to include this

821
00:40:59,600 --> 00:41:02,359
Speaker 1: question when me and here were you know, planning this

822
00:41:02,400 --> 00:41:06,560
Speaker 1: episode of First of all, let's actually chat about like

823
00:41:06,880 --> 00:41:10,239
Speaker 1: how we do pricing with our products because obviously this

824
00:41:10,400 --> 00:41:13,600
Speaker 1: is you know, your department in the business, because you're

825
00:41:13,640 --> 00:41:18,240
Speaker 1: the one who factors in all the costs. Actually, maybe

826
00:41:18,320 --> 00:41:20,680
Speaker 1: do you want to talk about like what are the

827
00:41:20,800 --> 00:41:24,839
Speaker 1: actual hitting costs and the cost that goes into logistics

828
00:41:24,880 --> 00:41:26,800
Speaker 1: and creating a product.

829
00:41:27,480 --> 00:41:30,719
Speaker 3: Yeah, so I guess, like I'm no finance person.

830
00:41:32,000 --> 00:41:34,920
Speaker 5: At all, but I guess the cost that I factor

831
00:41:34,960 --> 00:41:36,000
Speaker 5: in obviously is like.

832
00:41:36,080 --> 00:41:38,400
Speaker 1: Well, not so much like what you factor in, but

833
00:41:38,600 --> 00:41:42,680
Speaker 1: like for example, when your side of like logistics and

834
00:41:42,719 --> 00:41:44,800
Speaker 1: that sort of thing, because you do do the pricing

835
00:41:44,840 --> 00:41:47,480
Speaker 1: with us of the products, Like what's the sort of

836
00:41:47,560 --> 00:41:50,640
Speaker 1: things that especially the audience if they have a product

837
00:41:50,640 --> 00:41:53,840
Speaker 1: based business, what should they be thinking about with costs

838
00:41:53,840 --> 00:41:54,680
Speaker 1: and hitting costs?

839
00:41:54,800 --> 00:41:56,880
Speaker 5: Yeah, so you need to be thinking about like everything

840
00:41:56,880 --> 00:41:59,360
Speaker 5: it costs you to get the product to your doorstep,

841
00:41:59,480 --> 00:42:03,359
Speaker 5: you know, so that's all you're shipping your import Like

842
00:42:03,480 --> 00:42:06,359
Speaker 5: what it actually costs you in aud to get it here?

843
00:42:06,480 --> 00:42:07,440
Speaker 3: You know that conversion?

844
00:42:07,520 --> 00:42:09,520
Speaker 1: Yeah, because everything is usually.

845
00:42:09,520 --> 00:42:13,120
Speaker 5: Usc and the exchange rate can be really really bad.

846
00:42:13,200 --> 00:42:15,719
Speaker 5: So it's really important, which is what I try to

847
00:42:15,719 --> 00:42:17,680
Speaker 5: do in our buying is look at when the exchange

848
00:42:17,719 --> 00:42:20,600
Speaker 5: rate is good and purchase then sometimes you can't help it,

849
00:42:20,960 --> 00:42:24,080
Speaker 5: but you know, the better the exchange rate, the better.

850
00:42:23,920 --> 00:42:24,560
Speaker 3: It is for you.

851
00:42:25,080 --> 00:42:28,000
Speaker 5: And then we generally have to look at like operating

852
00:42:28,000 --> 00:42:31,799
Speaker 5: costs as well. So when you're looking at pricing, like overall,

853
00:42:32,080 --> 00:42:35,800
Speaker 5: what are you're operating costs behind that? But also another

854
00:42:35,800 --> 00:42:37,640
Speaker 5: thing we have to factor in is the filling cost.

855
00:42:37,680 --> 00:42:39,480
Speaker 5: So we pay for the packaging, but then we've got

856
00:42:39,520 --> 00:42:42,279
Speaker 5: to pay for the actual filling of the product. So

857
00:42:42,320 --> 00:42:43,719
Speaker 5: that's something I need to factor in.

858
00:42:44,040 --> 00:42:48,600
Speaker 1: Yeah, there's almost like so many components. You can't just

859
00:42:48,640 --> 00:42:51,319
Speaker 1: be like, oh, the product is this amount. It's the

860
00:42:51,320 --> 00:42:53,360
Speaker 1: product is this amount, and then you have to factor

861
00:42:53,400 --> 00:42:57,680
Speaker 1: in like shipping logistics, getting it here, filling.

862
00:42:57,719 --> 00:42:59,200
Speaker 3: And then you pay GST as well.

863
00:42:59,200 --> 00:43:02,640
Speaker 5: Because we buy from like a local manufacturer, we've got

864
00:43:02,680 --> 00:43:04,040
Speaker 5: to pay GST on that as well.

865
00:43:04,080 --> 00:43:06,240
Speaker 3: So the pricing could be this price.

866
00:43:06,360 --> 00:43:08,040
Speaker 5: Okay, you've got to pay GST on top of that,

867
00:43:08,239 --> 00:43:10,480
Speaker 5: but then we also have to pay GST as a business,

868
00:43:10,920 --> 00:43:12,080
Speaker 5: you know, so it's factoring.

869
00:43:12,080 --> 00:43:14,520
Speaker 3: When I do my costings, I'll look at an RP.

870
00:43:15,080 --> 00:43:19,440
Speaker 1: Fuck joy like this is here, get me that, Alex,

871
00:43:19,480 --> 00:43:24,880
Speaker 1: thanks for bringing that up. Fucking paying double GSD.

872
00:43:24,600 --> 00:43:28,160
Speaker 5: Here, I know. But also like if something slightly wrong

873
00:43:28,200 --> 00:43:31,279
Speaker 5: on the packaging, we'll have to most of the times

874
00:43:31,320 --> 00:43:32,080
Speaker 5: we'll get a stick up.

875
00:43:32,280 --> 00:43:34,560
Speaker 3: That's an extra cost that we didn't account for, you.

876
00:43:34,480 --> 00:43:39,040
Speaker 1: Know, So I'm laugh I'm laughing at that so much

877
00:43:39,080 --> 00:43:41,360
Speaker 1: because like we've had that, we've fucked something up on

878
00:43:41,400 --> 00:43:44,120
Speaker 1: the packaging and we have to buy stickers to put

879
00:43:44,120 --> 00:43:47,120
Speaker 1: it over the back. And this is why we now

880
00:43:47,200 --> 00:43:50,279
Speaker 1: like get so many people to like proof read and

881
00:43:51,080 --> 00:43:54,480
Speaker 1: or sometimes also it's a thing of like our manufacturer

882
00:43:54,600 --> 00:43:57,160
Speaker 1: can't get it asserted an ingredient. We've got to change

883
00:43:57,200 --> 00:43:58,520
Speaker 1: our formula, and.

884
00:43:58,440 --> 00:44:00,640
Speaker 3: Then we have to get it like we've already got

885
00:44:00,680 --> 00:44:01,520
Speaker 3: the packaging.

886
00:44:01,160 --> 00:44:04,520
Speaker 1: And we're really big on like I'm not gonna especially

887
00:44:04,680 --> 00:44:07,480
Speaker 1: for the eco conscious side of it, Like I'm not

888
00:44:07,560 --> 00:44:12,000
Speaker 1: wasting a whole bulk of packaging that's just ridiculous.

889
00:44:12,000 --> 00:44:15,399
Speaker 5: So you created, we can't create it. But I think

890
00:44:15,440 --> 00:44:16,960
Speaker 5: outside the box sometimes.

891
00:44:17,040 --> 00:44:20,200
Speaker 1: So and then also I want to talk about let's

892
00:44:20,239 --> 00:44:24,120
Speaker 1: actually talk about the pricing of my collection, because you

893
00:44:24,280 --> 00:44:25,799
Speaker 1: came in my office and you had a bit of

894
00:44:25,800 --> 00:44:26,960
Speaker 1: a hard convo with me.

895
00:44:27,560 --> 00:44:29,240
Speaker 3: We need to have a serious chat here, Georgie.

896
00:44:29,440 --> 00:44:32,799
Speaker 1: Yeah, talk talked to like, let's actually just be very

897
00:44:32,800 --> 00:44:33,480
Speaker 1: transparent and.

898
00:44:33,440 --> 00:44:33,960
Speaker 3: Talk about that.

899
00:44:34,239 --> 00:44:37,560
Speaker 5: So being that it's all product we've previously done, the

900
00:44:37,640 --> 00:44:41,719
Speaker 5: difference was in it was the packaging, the prints that

901
00:44:41,760 --> 00:44:44,120
Speaker 5: costs extra to do, you know, so.

902
00:44:44,080 --> 00:44:47,000
Speaker 1: Actually it's actually a bit ridiculous what it is for

903
00:44:47,080 --> 00:44:48,480
Speaker 1: playing packaging to.

904
00:44:48,600 --> 00:44:50,799
Speaker 5: Foil that increase your cost to do a print, that

905
00:44:50,880 --> 00:44:55,239
Speaker 5: increase your costs. So even though it's products, we range,

906
00:44:55,480 --> 00:44:57,279
Speaker 5: the packaging alone in the prints.

907
00:44:57,000 --> 00:44:58,800
Speaker 3: That actually cost us more.

908
00:44:59,560 --> 00:45:03,080
Speaker 5: So we needed to factor that into it because you

909
00:45:03,160 --> 00:45:04,399
Speaker 5: can't just base it off.

910
00:45:04,840 --> 00:45:08,080
Speaker 1: So my collection, guys, when it will go live, you

911
00:45:08,200 --> 00:45:13,920
Speaker 1: will see the individual products our price. It's very minimal

912
00:45:14,280 --> 00:45:17,200
Speaker 1: in regards to the price increase. But how we price

913
00:45:17,239 --> 00:45:22,120
Speaker 1: our products is off a formula that incorporates everything that

914
00:45:22,160 --> 00:45:26,000
Speaker 1: Alex just spoke about of logistics, packaging. It's not like

915
00:45:26,080 --> 00:45:29,160
Speaker 1: we just go, hmm, what should I price this product?

916
00:45:29,200 --> 00:45:31,799
Speaker 1: I'm going to just slap a number on it. It's

917
00:45:31,840 --> 00:45:34,960
Speaker 1: not that, it's like we have a certain formula that

918
00:45:35,040 --> 00:45:38,040
Speaker 1: we apply and Alex you know, came to me and

919
00:45:38,120 --> 00:45:40,759
Speaker 1: was like, you know, you can't just because it's your

920
00:45:40,800 --> 00:45:45,279
Speaker 1: collection absorb it, especially with everything you know happening in

921
00:45:45,320 --> 00:45:47,960
Speaker 1: the world and that sort of thing. So we had

922
00:45:48,000 --> 00:45:51,040
Speaker 1: to have that interesting, you know, conversation.

923
00:45:52,120 --> 00:45:55,080
Speaker 5: So it is such as us extra costs involved, you know,

924
00:45:55,200 --> 00:45:57,680
Speaker 5: which you've got to decide as a business, can you

925
00:45:57,760 --> 00:45:59,759
Speaker 5: absorb it or can you not absorb it? So I

926
00:45:59,760 --> 00:46:02,640
Speaker 5: think that's important. I guess when you're starting your own business,

927
00:46:02,760 --> 00:46:05,200
Speaker 5: if you're looking at higher quality products, you need to

928
00:46:05,200 --> 00:46:07,320
Speaker 5: be factoring that into your costs as well.

929
00:46:07,360 --> 00:46:08,040
Speaker 2: You know that.

930
00:46:08,320 --> 00:46:11,839
Speaker 1: Yeah, And that's a huge, you know, conversation that we

931
00:46:12,000 --> 00:46:13,160
Speaker 1: have had since COVID.

932
00:46:13,600 --> 00:46:13,880
Speaker 2: Yeah.

933
00:46:14,120 --> 00:46:14,720
Speaker 3: Oh sure.

934
00:46:14,920 --> 00:46:17,600
Speaker 1: And Alex came in and was like, what are you

935
00:46:17,600 --> 00:46:18,360
Speaker 1: guys doing.

936
00:46:19,560 --> 00:46:22,279
Speaker 5: Because we were we kept getting price increases and we were

937
00:46:22,320 --> 00:46:25,480
Speaker 5: absorbing it to the point it could have been quite bad.

938
00:46:25,880 --> 00:46:29,000
Speaker 5: So it's a tough conversation to have because of course

939
00:46:29,040 --> 00:46:32,000
Speaker 5: you don't want to make your customers pay more, but

940
00:46:32,320 --> 00:46:35,640
Speaker 5: in order for us to keep delivering good quality products

941
00:46:35,920 --> 00:46:39,160
Speaker 5: and keep doing it well, we have to, yeah, you know, and.

942
00:46:39,080 --> 00:46:41,000
Speaker 3: That's important for everyone to factor in.

943
00:46:41,800 --> 00:46:44,440
Speaker 1: Yeah, and it is unless you're in the back end

944
00:46:44,440 --> 00:46:49,560
Speaker 1: and internally it sometimes you like, yeah, you can't comprehend that.

945
00:46:49,840 --> 00:46:50,120
Speaker 3: Yeah.

946
00:46:50,160 --> 00:46:52,560
Speaker 1: And that's why you know, even this whole series of

947
00:46:52,760 --> 00:46:55,960
Speaker 1: like I really want nhat gain to know what goes

948
00:46:55,960 --> 00:46:58,960
Speaker 1: into creating a product, yeah, and just to have the

949
00:46:59,040 --> 00:47:02,279
Speaker 1: insight because also, so what we're talking about is like

950
00:47:02,680 --> 00:47:06,400
Speaker 1: every single small business that you know who's product base

951
00:47:06,719 --> 00:47:09,680
Speaker 1: or not product bases all these kind of logistical and

952
00:47:09,840 --> 00:47:11,799
Speaker 1: internal things that you just yeah, you.

953
00:47:11,719 --> 00:47:14,200
Speaker 3: Don't really ins and out of a business. Yeah, you

954
00:47:14,200 --> 00:47:15,399
Speaker 3: don't want to be caught off guard.

955
00:47:15,480 --> 00:47:17,240
Speaker 5: You know, you think you've got a really good product,

956
00:47:17,360 --> 00:47:20,520
Speaker 5: it's costume nothing, but then when you actually get down

957
00:47:20,560 --> 00:47:22,799
Speaker 5: to it, you're making no money on it.

958
00:47:23,239 --> 00:47:29,640
Speaker 3: So I think it's cleek what it happens to a

959
00:47:29,680 --> 00:47:30,320
Speaker 3: lot of people.

960
00:47:30,440 --> 00:47:32,920
Speaker 5: So I think, you know, using our experience and letting

961
00:47:33,719 --> 00:47:36,799
Speaker 5: letting everyone knows, Alex.

962
00:47:36,520 --> 00:47:39,720
Speaker 1: Will be just real with you guys. So I hope

963
00:47:39,760 --> 00:47:45,320
Speaker 1: you have enjoyed this very real and transparent conversation. All right, Alex,

964
00:47:45,480 --> 00:47:48,200
Speaker 1: let's end this episode in a bit of a lighter know,

965
00:47:48,719 --> 00:47:53,160
Speaker 1: and I actually generally interested in this. I want to know,

966
00:47:53,280 --> 00:47:58,200
Speaker 1: So tell us what is the biggest fail you've ever

967
00:47:58,480 --> 00:48:02,320
Speaker 1: had with like a product or like logistics. It doesn't

968
00:48:02,320 --> 00:48:04,359
Speaker 1: have to be nhged just because I know you've got,

969
00:48:04,600 --> 00:48:07,640
Speaker 1: you know, a whole career in other companies. But yeah,

970
00:48:07,920 --> 00:48:10,200
Speaker 1: also it's fine if it's in age like, so happy

971
00:48:10,200 --> 00:48:10,600
Speaker 1: for you to be.

972
00:48:11,200 --> 00:48:14,080
Speaker 5: So this is going to be inevitable. Something is always

973
00:48:14,120 --> 00:48:18,960
Speaker 5: gonna go wrong. You can plan all, you can have

974
00:48:19,120 --> 00:48:22,319
Speaker 5: everything perfect. So in the case I'm thinking of the

975
00:48:22,520 --> 00:48:26,520
Speaker 5: artwork was perfect. It showed all the correct placement of everything.

976
00:48:27,000 --> 00:48:30,720
Speaker 5: This sample we confirmed that the supply made was correct,

977
00:48:30,880 --> 00:48:36,120
Speaker 5: Like everything was correct. We got the bulk and one

978
00:48:36,120 --> 00:48:38,680
Speaker 5: of the logos is just in random places all around

979
00:48:38,680 --> 00:48:40,319
Speaker 5: the tube, and I'm just like.

980
00:48:40,760 --> 00:48:43,400
Speaker 3: Oh my god, I'm serious right now, I'm not.

981
00:48:45,239 --> 00:48:45,680
Speaker 1: Myself.

982
00:48:45,680 --> 00:48:46,960
Speaker 3: I'm like, tell me.

983
00:48:47,000 --> 00:48:51,279
Speaker 1: About an r n C pretter. I am product fuck up.

984
00:48:51,800 --> 00:48:55,799
Speaker 5: Like we couldn't even be mad because of what the

985
00:48:55,840 --> 00:48:58,160
Speaker 5: logo stands for, you know, you kind of just had

986
00:48:58,160 --> 00:49:01,640
Speaker 5: to laugh at oft ready to like pull my hair out.

987
00:49:01,680 --> 00:49:07,640
Speaker 1: The logo was a life happens for the logo and

988
00:49:07,880 --> 00:49:10,880
Speaker 1: oh my god, we literally got full bulk.

989
00:49:11,400 --> 00:49:14,720
Speaker 5: Yeah, so it was as a unit and I've checked

990
00:49:14,719 --> 00:49:17,000
Speaker 5: it and I'm like straight on the phone to the

991
00:49:17,000 --> 00:49:20,239
Speaker 5: supply like, what the hell is this. I'm like, did

992
00:49:20,280 --> 00:49:22,200
Speaker 5: you even check it before you sent it to me?

993
00:49:22,640 --> 00:49:25,279
Speaker 5: Why does it not look like the confirmation sample, Like

994
00:49:25,360 --> 00:49:28,440
Speaker 5: that's the point of the confirmation sample. She's come back

995
00:49:28,440 --> 00:49:30,239
Speaker 5: to me and gone, you didn't tell me where it's

996
00:49:30,280 --> 00:49:33,360
Speaker 5: meant to be placed. I'm like, it's on the artwork

997
00:49:33,920 --> 00:49:37,040
Speaker 5: and we did, and it's on the confirmation sample, and

998
00:49:37,080 --> 00:49:39,640
Speaker 5: I'm just like I can't, Like I needed two coffees

999
00:49:39,640 --> 00:49:40,319
Speaker 5: to deal with that one.

1000
00:49:40,960 --> 00:49:44,040
Speaker 1: Excuse me, at least five coffee and I'll have a

1001
00:49:44,040 --> 00:49:44,560
Speaker 1: heart attack.

1002
00:49:44,760 --> 00:49:48,040
Speaker 5: So then it was just working with the supplier on

1003
00:49:48,800 --> 00:49:52,080
Speaker 5: remaking it. You know, they agreed to remake it, and

1004
00:49:52,160 --> 00:49:53,640
Speaker 5: the remake stock is.

1005
00:49:53,600 --> 00:49:57,240
Speaker 3: Here, Like have we checked it? Yeah, look the warehouse

1006
00:49:57,280 --> 00:49:59,239
Speaker 3: he was going to check that one got a.

1007
00:49:59,719 --> 00:50:04,120
Speaker 1: Gen really quite scared. Yeah. I don't want to talk

1008
00:50:04,160 --> 00:50:07,400
Speaker 1: about fun and games though, I know, well it is

1009
00:50:07,440 --> 00:50:08,040
Speaker 1: funny for me.

1010
00:50:08,560 --> 00:50:10,880
Speaker 5: It's just one of those things though, it's like I

1011
00:50:10,960 --> 00:50:13,200
Speaker 5: always look at those things and it's like, Okay, what

1012
00:50:13,280 --> 00:50:15,920
Speaker 5: am I learning from this? What can I do to

1013
00:50:16,000 --> 00:50:20,120
Speaker 5: ensure this doesn't happen again in the next order across anything.

1014
00:50:20,200 --> 00:50:23,120
Speaker 5: So as much as it's like frustrating, I think it's

1015
00:50:23,160 --> 00:50:25,640
Speaker 5: a good learning experience, you know, like it.

1016
00:50:25,920 --> 00:50:30,879
Speaker 1: Can we really love learning amazing Yeah, well look we're

1017
00:50:30,880 --> 00:50:36,480
Speaker 1: always learning, Alex, and you do things amazingly and so

1018
00:50:36,600 --> 00:50:38,719
Speaker 1: proud of you and I'm so happy to be on

1019
00:50:38,760 --> 00:50:40,960
Speaker 1: this journey with you. I know it's a bit crazy

1020
00:50:40,960 --> 00:50:43,160
Speaker 1: at times, but we absolutely love it. And thank you

1021
00:50:43,200 --> 00:50:46,480
Speaker 1: so much for coming on and telling the RNC community

1022
00:50:46,560 --> 00:50:48,879
Speaker 1: about everything, and like I said, like, it feels really

1023
00:50:48,880 --> 00:50:51,799
Speaker 1: good for them to like fully see transparency in our

1024
00:50:51,840 --> 00:50:56,600
Speaker 1: logistics and how everything you know works before we go though,

1025
00:50:56,760 --> 00:50:59,200
Speaker 1: I would really love because I guarantee you there's going

1026
00:50:59,280 --> 00:51:02,359
Speaker 1: to be people who either have a small business who

1027
00:51:02,400 --> 00:51:05,640
Speaker 1: are dealing with these problems or you know someone who

1028
00:51:05,760 --> 00:51:09,919
Speaker 1: wants a similar career to you. And what would your

1029
00:51:10,480 --> 00:51:14,239
Speaker 1: piece of advice be for someone in that similar role.

1030
00:51:15,239 --> 00:51:18,719
Speaker 5: I would say, embrace the chaos and embrace the challenges,

1031
00:51:19,360 --> 00:51:22,319
Speaker 5: you know, like, just take it on board, go with it.

1032
00:51:22,400 --> 00:51:24,440
Speaker 5: You're gonna learn from it and you can only get

1033
00:51:24,480 --> 00:51:26,560
Speaker 5: better from it because it is going to be challenging.

1034
00:51:26,600 --> 00:51:29,239
Speaker 5: It is going to be chaotic. But that's what I

1035
00:51:29,320 --> 00:51:31,359
Speaker 5: find the best part about my role is and that's

1036
00:51:31,360 --> 00:51:32,560
Speaker 5: what I love the most about it.

1037
00:51:32,600 --> 00:51:34,120
Speaker 1: Alex fucking thrives on that shit.

1038
00:51:34,200 --> 00:51:37,279
Speaker 3: I do. I thrive stress and chaos and challenges And.

1039
00:51:37,520 --> 00:51:40,080
Speaker 1: You do, Yeah, you handle it really well. And it's

1040
00:51:40,280 --> 00:51:41,439
Speaker 1: about finding.

1041
00:51:41,120 --> 00:51:44,759
Speaker 5: That occasional swear words being heard around the office, but

1042
00:51:44,920 --> 00:51:45,399
Speaker 5: we get there.

1043
00:51:46,280 --> 00:51:48,640
Speaker 1: It's about finding that balance and also working with the

1044
00:51:48,680 --> 00:51:52,160
Speaker 1: team and being very like open with the communication about

1045
00:51:52,280 --> 00:51:53,560
Speaker 1: it all too exactly.

1046
00:51:53,800 --> 00:51:56,360
Speaker 5: I'm sure they all can understand what's going on just

1047
00:51:56,480 --> 00:51:57,680
Speaker 5: by me at my desk.

1048
00:51:57,560 --> 00:52:01,200
Speaker 1: So my emotions, Alex, thank you so much for coming

1049
00:52:01,200 --> 00:52:02,840
Speaker 1: on the RNC party. It's been a pleasure.

1050
00:52:03,000 --> 00:52:03,680
Speaker 3: Thanks for having me.

1051
00:52:03,760 --> 00:52:09,480
Speaker 1: Guys, Thank you so much for listening to another episode

1052
00:52:09,560 --> 00:52:12,759
Speaker 1: of the Rise and Conquer podcast. If you enjoyed it

1053
00:52:12,800 --> 00:52:16,160
Speaker 1: and want more, come connect with us on Instagram at

1054
00:52:16,440 --> 00:52:21,160
Speaker 1: Riseinconquer dot podcast and join our Facebook discussion group, a

1055
00:52:21,239 --> 00:52:25,480
Speaker 1: Rise and Concer podcast community. We're an independent podcast and

1056
00:52:25,520 --> 00:52:28,080
Speaker 1: we have a small team, so we do appreciate your

1057
00:52:28,160 --> 00:52:30,759
Speaker 1: time and support. If you have a spare moment, a

1058
00:52:30,920 --> 00:52:35,120
Speaker 1: follow or subscribe on whatever platform you listen to would

1059
00:52:35,160 --> 00:52:39,200
Speaker 1: be so amazing, And look, if you're feeling extra kind,

1060
00:52:39,400 --> 00:52:42,280
Speaker 1: a review on Apple Podcasts would be great