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Speaker 1: Jump Mission with Jonesy and Amanda.

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Speaker 2: Wednesday nights eight thirty on ABC and I View, you

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Speaker 2: will see Gruin. But on our program on Wednesdays, you

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Speaker 2: will see the host of Grewin, Will Anderson.

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Speaker 3: Hello, Will we feast on? Will?

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Speaker 2: Oh?

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Speaker 3: We got no? Will hang on for the listener.

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Speaker 1: Who don't get good morning Amanda and j and the

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Speaker 1: listeners who don't get to see you guys in the

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Speaker 1: way that I get to see you guys in the morning.

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Speaker 1: I just got to witness one of the most delightful

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Speaker 1: things that obviously comes from such a long term, successful partnership.

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Speaker 1: Whereas you, like a David Attenborough documentary, picked something off

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Speaker 1: Jonesy's face, Amanda, I don't know what you're doing. You're

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Speaker 1: plucking his eyebrow or grooming him some way before.

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Speaker 2: This interview, because when we talked to you were on zoom.

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Speaker 2: So I come around his side of the table and

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Speaker 2: from the side I just saw one giant hair poking

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Speaker 2: right out and I just couldn't tolerate it.

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Speaker 3: It was the butt.

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Speaker 1: But what I love there was no asking for permission,

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Speaker 1: there was no you've got a giant hair. I'm going

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Speaker 1: to deal with that. You've just worked together so long

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Speaker 1: in seeing that you just leaned over and started plucking

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Speaker 1: his face.

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Speaker 2: Well, you know, if he went for my beard, I'd

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Speaker 2: be furious.

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Speaker 3: Well is there enough time?

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Speaker 2: Well, look at a momentous day, US election today, strange times.

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Speaker 2: Have you enjoyed the political ads?

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Speaker 1: Well, they have been amazing. They've obviously up their game

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Speaker 1: this year. We have the biggest brand in the world.

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Speaker 1: We're talking literally about Donald Trump. If you talk about

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Speaker 1: a show like Gruin and the effect of advertising on

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Speaker 1: our society, America is the home of capitalism, and advertising

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Speaker 1: is the poetry of capitalism, to the point where in

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Speaker 1: twenty sixteen they elected a brand president. You know, the

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Speaker 1: guy who put his name on his stakes and his buildings.

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Speaker 1: That's how he became president. He grew this brand of

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Speaker 1: being a successful guy, despite the fact that there's not

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Speaker 1: actually a lot of evidence that he's been a successful guy.

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Speaker 1: It's advertising over substance. So it is such a perfect

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Speaker 1: election from an advertising port of view. He's amazing with crowds.

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Speaker 1: He's good at manipulating people. He has the timing of

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Speaker 1: a stand up comedian. He has a charisma even if

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Speaker 1: you don't agree with anything that he says, and then

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Speaker 1: you've had this Biden arm, but not just the Biden arm,

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Speaker 1: the Lincoln protecting Republicans making advertisements against Trump as well.

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Speaker 1: So this has been absolutely an advertising election, to the

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Speaker 1: point where Eminem, who's never let one of his songs

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Speaker 1: be used for political ad, released one last night for

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Speaker 1: Joe Bott Biden last minute ad that is to Lose Yourself.

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Speaker 1: It's incredible, so powerful standard of political advertising has been

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Speaker 1: probably the highlight of what is going to be a

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Speaker 1: messy day and probably a messy week. And I think

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Speaker 1: twenty twenty's still got some surprises of its sleep.

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Speaker 2: I think also maybe that people have enjoyed, whether you

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Speaker 2: like Trump or not, people are invested in the drama

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Speaker 2: and the entertainment, and people will be let down once

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Speaker 2: all this is over.

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Speaker 1: It really does feel like America is in its final season,

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Speaker 1: and like Game of Thrones, they're jamming into all the

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Speaker 1: storylines in the one season. They're just like COVID and

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Speaker 1: Boogaloos and or On and National Guards and let's just

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Speaker 1: have it all going at once.

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Speaker 3: From the election, what about McDonald's and Hungry Jacks. So

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Speaker 3: now McDonald's they've sued Hungry Jacks for the Big Jack.

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Speaker 3: I would have thought that why don't McDonald's just try

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Speaker 3: and steal a Hungry Jacks burger and turn it into

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Speaker 3: their own thing. Why don't they spend some money on

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Speaker 3: advertising instead of lawyers.

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Speaker 1: Well, the problem is, and we discussed that tonight because

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Speaker 1: everybody would have seen these advertisements. You know, Hungry Jacks

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Speaker 1: came out with the Big Jack. McDonald's have sued them

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Speaker 1: because it's too close to the Big Mac, and Hungry

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Speaker 1: Jacks have turned that into their advertising campaign on TV.

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Speaker 1: So we wanted to explore how that works and what happens.

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Speaker 1: It turns out that Hungry Jacks get value out of it,

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Speaker 1: but Macas wouldn't get the same value in responding because

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Speaker 1: the thing is that maccas is the market leader still

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Speaker 1: by a fair bit from Hungry Jacks. So you can

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Speaker 1: only really do this if you're the challenger brand in

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Speaker 1: the market. If you're the little guy, you can take

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Speaker 1: on the big guy. But the funny thing is McDonald's

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Speaker 1: are reporting they're selling more Big Macs as a result

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Speaker 1: of this campaign. Because the ad doesn't just remind you

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Speaker 1: that that burgers at Hungry Jacks, it reminds you that

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Speaker 1: you like a Big Max, so people are going in

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Speaker 1: no ones are buying more Big Max as well, so

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Speaker 1: they don't actually have to go and steal a burger

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Speaker 1: from Hungry Jacks to get the value.

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Speaker 3: Interesting, that's what it's about. Have you seen people they're

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Speaker 3: Frankensteining Hungry Jacks, Whoppers and Big Max together. What do

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Speaker 3: you mean into one giant into one giant burger.

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Speaker 1: Well, see, that's what I love, the spirit of compromise.

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Speaker 1: That's what we need a little bit more at our

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Speaker 1: people who have to choose one side or the other.

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Speaker 1: You know what, Guys like the little girl from the

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Speaker 1: taco ad, Let's have.

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Speaker 3: Fun, Let's have both. They've got a lifespan of a

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Speaker 3: house fly. But still it'll be yummy.

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Speaker 2: Way to go.

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Speaker 3: Well, well, it's always a treat to talk to you.

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Speaker 3: Grewing is back tonight at eight thirty on ABC and

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Speaker 3: I View.

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Speaker 1: Will Anderson thank you a pleasure, with join Z and

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Speaker 1: Amanda