1 00:00:01,600 --> 00:00:04,320 Speaker 1: Coming up on today's show, ad Disclosures go out the 2 00:00:04,360 --> 00:00:08,720 Speaker 1: Window at Targets Influencer Event, Jen Zetta's school Millennials on 3 00:00:08,800 --> 00:00:12,760 Speaker 1: how to use Instagram, Indy Clinton's encounter with Scott Disick, 4 00:00:13,039 --> 00:00:18,520 Speaker 1: and Anna Paul's Advent Calendars. Hello and welcome to Outspoken. 5 00:00:18,560 --> 00:00:21,320 Speaker 1: It's your dose of the hottest influencer and pop culture 6 00:00:21,360 --> 00:00:24,279 Speaker 1: news twice a week. I'm Sophie Torbert, and I wanted 7 00:00:24,280 --> 00:00:26,599 Speaker 1: to start the podcast by saying, Amy, that you have 8 00:00:26,720 --> 00:00:29,680 Speaker 1: something in common with Victoria Beckham. I do. And people 9 00:00:29,720 --> 00:00:32,040 Speaker 1: listening they might just have jumped to conclusions and think 10 00:00:32,200 --> 00:00:35,800 Speaker 1: is it her style, her singing talents, love of salads. No, 11 00:00:36,000 --> 00:00:39,240 Speaker 1: in fact, it's the fact that you both like secretly 12 00:00:39,360 --> 00:00:42,600 Speaker 1: filming people. Now that sounds a little bit creepy, but Amy, 13 00:00:42,880 --> 00:00:45,320 Speaker 1: you were a former journalist and it was a part 14 00:00:45,360 --> 00:00:48,440 Speaker 1: of your job to I suppose sneakily get footage. Well, 15 00:00:48,479 --> 00:00:50,800 Speaker 1: I'm known to whip out my phone anytime anything happens, 16 00:00:50,920 --> 00:00:55,560 Speaker 1: so sell it to media, that's right. So basically, Victoria 17 00:00:55,600 --> 00:00:58,560 Speaker 1: Beckham has taken out her phone and she's secretly filmed 18 00:00:58,720 --> 00:01:03,080 Speaker 1: David singing along to Mariah Carries. All I want for Christmas. 19 00:01:03,080 --> 00:01:06,000 Speaker 1: And to set the scene, David is there looking very christmasy. 20 00:01:06,120 --> 00:01:08,840 Speaker 1: He's sipping what appears to be a hot chocolate, scrolling 21 00:01:08,880 --> 00:01:11,360 Speaker 1: on his phone when he starts softly singing along to 22 00:01:11,440 --> 00:01:15,039 Speaker 1: Mariah before realizing he's being filmed. We need to throw 23 00:01:15,080 --> 00:01:46,840 Speaker 1: it to a grab of this. Just watch you're struggling 24 00:01:45,400 --> 00:01:57,080 Speaker 1: with that. Oh, I was quite impressed with that last note. 25 00:01:57,080 --> 00:01:59,000 Speaker 1: I reckon Posh might be shaking in her boots a 26 00:01:59,040 --> 00:02:00,960 Speaker 1: little bit. That's what a people were saying in the 27 00:02:00,960 --> 00:02:02,840 Speaker 1: comment section. They're like, Wow, he's the one with all 28 00:02:02,840 --> 00:02:05,800 Speaker 1: the singing talent, not her. Now. This TikTok got me thinking, 29 00:02:05,880 --> 00:02:08,320 Speaker 1: I haven't actually been listening to Christmas music in the 30 00:02:08,400 --> 00:02:10,400 Speaker 1: car now I want to step it up. And I 31 00:02:10,520 --> 00:02:13,800 Speaker 1: realized that we actually do have our own outspoken Christmas 32 00:02:13,840 --> 00:02:16,240 Speaker 1: playlist on Spotify. So I'm going to put that in 33 00:02:16,240 --> 00:02:19,960 Speaker 1: the show notes so everyone else can enjoy it. And 34 00:02:20,000 --> 00:02:21,959 Speaker 1: then I got a bunch of other good using my 35 00:02:22,080 --> 00:02:27,120 Speaker 1: sound to sack. This week, Australia's biggest influencers gathered in 36 00:02:27,160 --> 00:02:30,200 Speaker 1: Melbourne for a Christmas dinner hosted by Master Chef contestant 37 00:02:30,280 --> 00:02:34,440 Speaker 1: Carnong and Target. A sumptuous Christmas feast was enjoyed by all, 38 00:02:34,560 --> 00:02:37,280 Speaker 1: followed by stockings full of presents, but there wasn't a 39 00:02:37,320 --> 00:02:40,880 Speaker 1: clear ad disclosure in sight. Now, Sophy, this one caused 40 00:02:40,880 --> 00:02:43,560 Speaker 1: a lot of heated debate in our Facebook group. But 41 00:02:43,639 --> 00:02:46,079 Speaker 1: before we get into that, who was at this event? 42 00:02:46,440 --> 00:02:49,040 Speaker 1: It really was the who's who of the influencer world 43 00:02:49,080 --> 00:02:52,079 Speaker 1: in attendance. So as you said, former Master Chef contestant 44 00:02:52,400 --> 00:02:55,200 Speaker 1: Khan Ong was the face of the event. Kick founder 45 00:02:55,240 --> 00:02:58,280 Speaker 1: Steph Claire Smith and Laura Henshaw were their alongside maths 46 00:02:58,320 --> 00:03:03,120 Speaker 1: couple Martha Kalifatitas and Michael Brunelli. Controversial influencer Jade Tunci 47 00:03:03,280 --> 00:03:05,840 Speaker 1: was also there as well as former Big Brother contestant 48 00:03:05,880 --> 00:03:09,280 Speaker 1: Tully Smith. Now, I was really surprised that some people 49 00:03:09,280 --> 00:03:12,360 Speaker 1: in our Facebook group bought into the idea that Khan 50 00:03:12,639 --> 00:03:15,080 Speaker 1: was a genuine host of this event and had just 51 00:03:15,240 --> 00:03:18,000 Speaker 1: invited his famous friends around. And I don't mean to 52 00:03:18,000 --> 00:03:21,400 Speaker 1: be cynical, but I highly doubt Australia's top influencers came 53 00:03:21,440 --> 00:03:23,359 Speaker 1: along out of the goodness of their hearts. Like don't 54 00:03:23,360 --> 00:03:25,720 Speaker 1: get me wrong, the event looked amazing, but come on, 55 00:03:25,919 --> 00:03:28,079 Speaker 1: I think the confusion has come about because Khan is 56 00:03:28,200 --> 00:03:32,320 Speaker 1: genuinely friends with these influencers. Yeah, but at the same 57 00:03:32,400 --> 00:03:36,200 Speaker 1: time he's working for Target, and they're not just going 58 00:03:36,280 --> 00:03:39,080 Speaker 1: to come along and promote Target out of the goodness 59 00:03:39,080 --> 00:03:41,360 Speaker 1: of their hearts. As you said, Kate, if for people 60 00:03:41,400 --> 00:03:44,600 Speaker 1: who don't work in pr and marketing, people are paid 61 00:03:44,640 --> 00:03:47,080 Speaker 1: to attend these events and also paid a hell of 62 00:03:47,120 --> 00:03:49,280 Speaker 1: a lot of money, particularly the people that were there. 63 00:03:49,280 --> 00:03:51,320 Speaker 1: I mean, you know, Steph kles Smith, she's got over 64 00:03:51,360 --> 00:03:53,520 Speaker 1: a million followers. I don't think she's just rocking up 65 00:03:53,560 --> 00:03:55,120 Speaker 1: to the opening of an envelope. And that's the thing. 66 00:03:55,120 --> 00:03:57,480 Speaker 1: People might just assume, Oh, they're getting paid in Target 67 00:03:57,520 --> 00:04:01,360 Speaker 1: products or vouchers. No, they're actually getting now. Despite her 68 00:04:01,440 --> 00:04:04,840 Speaker 1: not disclosing it officially, it was quite clear that Target 69 00:04:04,880 --> 00:04:07,440 Speaker 1: flew jar Day Tounci over from Sydney for the event 70 00:04:07,480 --> 00:04:10,520 Speaker 1: in Melbourne. Now. Jar Day shared earlier in the day 71 00:04:10,560 --> 00:04:13,119 Speaker 1: that she was staying at Crown Towers and she put 72 00:04:13,160 --> 00:04:15,400 Speaker 1: up this photo of this beautiful fruit platter in her 73 00:04:15,480 --> 00:04:18,040 Speaker 1: room and there was a note next to it that read, Hi, 74 00:04:18,200 --> 00:04:20,080 Speaker 1: jar Day, were so excited to have you here for 75 00:04:20,160 --> 00:04:23,440 Speaker 1: our special Christmas with KHN celebration. We hope you enjoy 76 00:04:23,480 --> 00:04:25,640 Speaker 1: it as much as we loved putting it together with Kahn. 77 00:04:26,040 --> 00:04:29,440 Speaker 1: Thank you and see you soon. Britt and Jason. Now 78 00:04:29,880 --> 00:04:32,560 Speaker 1: that is pretty clear that Target flew her over and 79 00:04:32,600 --> 00:04:35,160 Speaker 1: put her up in a very nice accommodation for the event. 80 00:04:35,279 --> 00:04:39,400 Speaker 1: Whos Britt and Jason? Well, obviously the PR manager that 81 00:04:39,520 --> 00:04:42,440 Speaker 1: the issue is there's nothing wrong with Target flying these 82 00:04:42,440 --> 00:04:45,360 Speaker 1: influences over, but there's something wrong when it's not disclosed 83 00:04:45,360 --> 00:04:48,680 Speaker 1: that these are advertisements exactly right now, So can you 84 00:04:48,720 --> 00:04:51,000 Speaker 1: share with us what happened at this event? Well, the 85 00:04:51,040 --> 00:04:53,440 Speaker 1: whole preface of the event was that Khan was hosting 86 00:04:53,480 --> 00:04:56,039 Speaker 1: a Christmas dinner with his friends, and whilst I'm sure 87 00:04:56,080 --> 00:04:58,800 Speaker 1: that a lot of the dishes were from his own creations, 88 00:04:58,839 --> 00:05:01,680 Speaker 1: there were chefs there with cooking obviously, so he could 89 00:05:01,680 --> 00:05:04,880 Speaker 1: take part in actually socializing with the guests and hosting. 90 00:05:05,200 --> 00:05:07,479 Speaker 1: And the location was set up with all of Target's 91 00:05:07,520 --> 00:05:10,839 Speaker 1: finest Christmas decorations and homewares. And I do have to 92 00:05:10,880 --> 00:05:13,880 Speaker 1: say when I saw the instagrams, I was like, as 93 00:05:13,920 --> 00:05:16,599 Speaker 1: if this stuff's from Target. They had those beautiful this 94 00:05:16,720 --> 00:05:20,640 Speaker 1: is an adver Target, but they had those obviously ribbed glasses, 95 00:05:21,000 --> 00:05:23,799 Speaker 1: like all these beautiful cocktail glasses. All of the linen 96 00:05:23,880 --> 00:05:27,080 Speaker 1: was nice. Well. The influencers also played a game of like, 97 00:05:27,160 --> 00:05:28,920 Speaker 1: I don't even know what it's officially cool, but when 98 00:05:28,920 --> 00:05:31,680 Speaker 1: you steal the Chris Kringle gigs, Oh, I love that game. 99 00:05:31,720 --> 00:05:33,359 Speaker 1: That's actually so much fun. We need to do one 100 00:05:33,440 --> 00:05:35,720 Speaker 1: this year. Yeah. So they were playing that, and then 101 00:05:35,720 --> 00:05:37,839 Speaker 1: of course, you know, they were being really competitive with 102 00:05:37,880 --> 00:05:41,040 Speaker 1: the target products, and then all of the influencers went 103 00:05:41,080 --> 00:05:44,160 Speaker 1: home with these amazing big standa sacks full of goodies. 104 00:05:44,640 --> 00:05:47,520 Speaker 1: It sounded like, from a PR and marketing perspective, a 105 00:05:47,560 --> 00:05:50,840 Speaker 1: really good event to actually get influencers posting what appeared 106 00:05:50,839 --> 00:05:52,920 Speaker 1: to be genuine content. And that's the thing. There was 107 00:05:52,960 --> 00:05:55,880 Speaker 1: a bit of discussion in our Facebook community. Does this 108 00:05:55,960 --> 00:06:00,760 Speaker 1: sort of influencer marketing work for me? It definitely does, 109 00:06:00,800 --> 00:06:03,440 Speaker 1: because people like Steph klas Smith, Tully Smith, these are 110 00:06:03,440 --> 00:06:06,640 Speaker 1: people who I actually enjoy seeing their lifestyle content and 111 00:06:06,720 --> 00:06:09,040 Speaker 1: they're quite aspirational and you're like, wow, I want to 112 00:06:09,080 --> 00:06:11,320 Speaker 1: have a dinner party like that. And that's the only 113 00:06:11,480 --> 00:06:13,480 Speaker 1: ingredient that seems to be missing in this whole thing 114 00:06:13,560 --> 00:06:15,760 Speaker 1: is just the fact that it wasn't disclosed as an 115 00:06:15,760 --> 00:06:17,840 Speaker 1: ad yeah, and I found it really puzzling. I mean, 116 00:06:17,880 --> 00:06:20,440 Speaker 1: the next day, Tullie Smyth appeared on an Insterta story 117 00:06:20,480 --> 00:06:22,800 Speaker 1: and did a whole of what she received from the event, 118 00:06:23,160 --> 00:06:26,160 Speaker 1: and she was adamant that it wasn't a sponsored arrangement. 119 00:06:26,240 --> 00:06:32,520 Speaker 1: This is what she said, good morning. I thought some 120 00:06:32,600 --> 00:06:37,560 Speaker 1: of you would want to see what I got in 121 00:06:37,600 --> 00:06:42,599 Speaker 1: my ginormous Santa sac at Cahnes Christmas dinner last night 122 00:06:42,640 --> 00:06:43,440 Speaker 1: thanks to Target. 123 00:06:43,480 --> 00:06:45,680 Speaker 2: Now, this is not paid or sponsored. 124 00:06:46,279 --> 00:06:52,480 Speaker 1: I went for the food. Now, following this disclaimer, she 125 00:06:52,560 --> 00:06:55,000 Speaker 1: spent two minutes on an Insta story showing off all 126 00:06:55,000 --> 00:06:57,520 Speaker 1: the products from Target without any sort of ad disclosure 127 00:06:57,520 --> 00:07:00,159 Speaker 1: around that these products were gifted. Well, that's a thing. 128 00:07:00,200 --> 00:07:02,880 Speaker 1: I mean, as Tali said, she might not have been 129 00:07:02,880 --> 00:07:04,640 Speaker 1: paid to go to the event, but you still are 130 00:07:04,640 --> 00:07:07,080 Speaker 1: meant to say hashtag gifted. I think there is a 131 00:07:07,080 --> 00:07:10,520 Speaker 1: lot of genuine confusion in the influencer community, and I 132 00:07:10,520 --> 00:07:12,960 Speaker 1: think a lot of influencers genuinely think that they're doing 133 00:07:13,000 --> 00:07:15,400 Speaker 1: the right thing. They're not meaning to do anything wrong 134 00:07:15,480 --> 00:07:17,280 Speaker 1: by not discording. But that's a bit of a cop 135 00:07:17,280 --> 00:07:20,360 Speaker 1: out because let's get into what the actual rules are. 136 00:07:20,520 --> 00:07:24,560 Speaker 1: So back in February twenty twenty one, the Australian Association 137 00:07:24,640 --> 00:07:28,400 Speaker 1: of National Advertisers, which is often referred to as the AANA, 138 00:07:28,880 --> 00:07:32,960 Speaker 1: introduce stricter rules to their code of ethics around influencers. Now, 139 00:07:33,080 --> 00:07:36,040 Speaker 1: these new rules mean that influencers are treated just like 140 00:07:36,120 --> 00:07:40,600 Speaker 1: any other traditional advertiser. So they're obligated to clearly disclose 141 00:07:40,680 --> 00:07:44,200 Speaker 1: partnerships just like any traditional advertiser has to. And this 142 00:07:44,360 --> 00:07:48,000 Speaker 1: is whether the partnerships are paid or given for free. Now, 143 00:07:48,040 --> 00:07:51,200 Speaker 1: if they do not disclose these partnerships clearly enough, they 144 00:07:51,440 --> 00:07:54,040 Speaker 1: risk breaching the code and this can result in a 145 00:07:54,040 --> 00:07:58,160 Speaker 1: hefty fine. Now, since the rules were implemented, the advertising 146 00:07:58,240 --> 00:08:02,560 Speaker 1: watchdog ad Standards has in investigated the conduct of several influencers, 147 00:08:02,880 --> 00:08:07,600 Speaker 1: including Sophie Kasia, Sarah's Day, Anna Heinrich and Rosalia Russian. 148 00:08:08,240 --> 00:08:11,239 Speaker 1: So at the moment, no one has been fined heavily, 149 00:08:11,280 --> 00:08:12,760 Speaker 1: but I think that's because we're in a bit of 150 00:08:12,800 --> 00:08:16,280 Speaker 1: a probation period where influencers are learning. But the thing 151 00:08:16,520 --> 00:08:19,800 Speaker 1: is breaching these code of conducts gets media attention and 152 00:08:19,840 --> 00:08:22,040 Speaker 1: I think that it impacts the reputation of both the 153 00:08:22,160 --> 00:08:24,480 Speaker 1: influencer and the brand. So I was pretty shocked that 154 00:08:24,560 --> 00:08:28,200 Speaker 1: target wasn't across these rules because this isn't the first 155 00:08:28,200 --> 00:08:31,200 Speaker 1: big influencer event they've held. And I want to praise 156 00:08:31,240 --> 00:08:33,320 Speaker 1: their marketing team in the perspective because I think the 157 00:08:33,400 --> 00:08:37,520 Speaker 1: influencer events that they've been holding are fantastic. They did 158 00:08:37,520 --> 00:08:40,240 Speaker 1: one with Riley Hempsen who's known as Healthy Chick one 159 00:08:40,280 --> 00:08:43,920 Speaker 1: oh one, and it looked amazing and she put paid partnerships. 160 00:08:43,960 --> 00:08:46,559 Speaker 1: She disclosed all the advertising. There was nothing wrong with it. 161 00:08:46,720 --> 00:08:50,200 Speaker 1: And Kahan was also he was writing hashtags spawn. The 162 00:08:50,280 --> 00:08:53,400 Speaker 1: thing is the aam actually say that that's not good enough. 163 00:08:53,440 --> 00:08:56,400 Speaker 1: You have to use hashtag ad or hashtag advert or 164 00:08:56,520 --> 00:09:00,320 Speaker 1: use the in built paid partnership tool because hashtags spawn 165 00:09:00,840 --> 00:09:03,160 Speaker 1: isn't obvious enough. And that's the thing. There was a 166 00:09:03,160 --> 00:09:05,600 Speaker 1: lot of confusion over this event. It wasn't clear if 167 00:09:05,600 --> 00:09:08,480 Speaker 1: the influencers were attending for free or at their own expense. 168 00:09:08,520 --> 00:09:10,840 Speaker 1: And when the person at home can't pick up whether 169 00:09:10,880 --> 00:09:14,199 Speaker 1: this is an AD or if it's genuine content, that's 170 00:09:14,240 --> 00:09:15,679 Speaker 1: when you have a bit of an issue. I think, 171 00:09:15,760 --> 00:09:18,760 Speaker 1: do you know how many influencers or micro influencers in 172 00:09:18,800 --> 00:09:21,480 Speaker 1: Adelaide I see posting and it's clear they've got something 173 00:09:21,559 --> 00:09:23,920 Speaker 1: for free. They never write gifted, they never write ad 174 00:09:23,960 --> 00:09:26,200 Speaker 1: And I think the reality is that, as you said, 175 00:09:26,200 --> 00:09:30,000 Speaker 1: they're either not educated about the rules or there's just 176 00:09:30,280 --> 00:09:32,360 Speaker 1: the thing is, if you report somebody, it comes up 177 00:09:32,360 --> 00:09:35,319 Speaker 1: as your own name, so you have to So I've 178 00:09:35,360 --> 00:09:36,480 Speaker 1: seen all this all the time, and I'm like, I 179 00:09:36,520 --> 00:09:38,480 Speaker 1: don't want to report somebody and have might me be 180 00:09:38,640 --> 00:09:41,480 Speaker 1: the dobber? Not to throw shade because Adelaide is a 181 00:09:41,520 --> 00:09:44,200 Speaker 1: small place, but we don't really have many genuine influencers. 182 00:09:44,280 --> 00:09:47,040 Speaker 1: So I think we have people who were genuine that 183 00:09:47,160 --> 00:09:50,080 Speaker 1: have following, I know, but I think the people that 184 00:09:50,080 --> 00:09:53,080 Speaker 1: you're taught YouTubers, we don't really have, and they're so 185 00:09:53,160 --> 00:09:55,800 Speaker 1: small that the only people reporting them would be their 186 00:09:55,880 --> 00:09:57,920 Speaker 1: friends because a lot of followings are fake it up. 187 00:09:58,360 --> 00:09:58,600 Speaker 2: Yeah. 188 00:09:58,760 --> 00:10:02,080 Speaker 1: The thing is, though, influencer marketing industry is set to 189 00:10:02,120 --> 00:10:05,319 Speaker 1: be worth fifteen billion dollars this year, so I really 190 00:10:05,360 --> 00:10:06,800 Speaker 1: do think it's a bit of a game of catch 191 00:10:06,880 --> 00:10:10,920 Speaker 1: up to adhere to the same advertising rules as traditional platforms. Now, 192 00:10:10,960 --> 00:10:13,080 Speaker 1: I wanted to give you guys an example of a 193 00:10:13,120 --> 00:10:15,480 Speaker 1: precedent that has been set with Emmy Lou because I 194 00:10:15,559 --> 00:10:18,480 Speaker 1: know everyone wants us to talk about her. So Emmy 195 00:10:18,559 --> 00:10:21,440 Speaker 1: Lou has also been pulled up by the Ad Standards Board, 196 00:10:21,800 --> 00:10:24,040 Speaker 1: and this was over the fact that she was gifted 197 00:10:24,080 --> 00:10:27,199 Speaker 1: two tickets for a hot air balloon experience by Global 198 00:10:27,240 --> 00:10:31,600 Speaker 1: Ballooning Australia. So I just sounds so funny, very random. 199 00:10:31,679 --> 00:10:34,480 Speaker 1: So basically she used her two free tickets and then 200 00:10:34,559 --> 00:10:37,040 Speaker 1: purchased two more so she could take herself and her 201 00:10:37,120 --> 00:10:40,400 Speaker 1: three kids on a hot air balloon ride. Now, Emmy 202 00:10:40,480 --> 00:10:43,320 Speaker 1: Lou shared a photo on Instagram of the experience and 203 00:10:43,360 --> 00:10:46,640 Speaker 1: wrote my goodness, what a beautiful experience at Global Balloon 204 00:10:46,640 --> 00:10:50,440 Speaker 1: Australia hashtag Emmy Lou loves. She also then went on 205 00:10:50,480 --> 00:10:53,319 Speaker 1: to share Insta stories and a real of the experience. 206 00:10:53,760 --> 00:10:56,079 Speaker 1: Now someone has gone ahead and reported that post I 207 00:10:56,120 --> 00:10:58,800 Speaker 1: can only imagine who. Someone probably in tatle life to 208 00:10:58,840 --> 00:11:01,600 Speaker 1: the AD Standards and they complained that the post was 209 00:11:01,880 --> 00:11:05,040 Speaker 1: undeclared advertisement and was in breach of Section two point 210 00:11:05,120 --> 00:11:08,320 Speaker 1: seven of the AANA Code of Ethics. They were within 211 00:11:08,360 --> 00:11:10,679 Speaker 1: their right too, this does sound like a breach, Well, 212 00:11:10,760 --> 00:11:13,240 Speaker 1: well you're exactly right. It was proven to be a breach. 213 00:11:13,280 --> 00:11:15,200 Speaker 1: Now the brand came out and said that it wasn't 214 00:11:15,200 --> 00:11:17,520 Speaker 1: a paid partnership and that Emmy Lou was not held 215 00:11:17,559 --> 00:11:21,400 Speaker 1: to any expectations over what she should post. However, ad 216 00:11:21,480 --> 00:11:25,240 Speaker 1: Standings deemed the business had specifically chosen to give tickets 217 00:11:25,240 --> 00:11:27,880 Speaker 1: to Emilu because she had a large following and was 218 00:11:28,040 --> 00:11:31,760 Speaker 1: likely to post about the experience. Therefore, ad Standin's found 219 00:11:31,760 --> 00:11:34,679 Speaker 1: that the post did meet the definition of advertising outlined 220 00:11:34,720 --> 00:11:37,920 Speaker 1: in the code and was therefore in breach of the code. Now, 221 00:11:38,040 --> 00:11:40,520 Speaker 1: in response to the findings, the business and Emmy Lou 222 00:11:40,679 --> 00:11:43,839 Speaker 1: both had to mark the post as a paid partnership. Now, 223 00:11:43,880 --> 00:11:45,320 Speaker 1: I feel like this does set a bit of a 224 00:11:45,320 --> 00:11:48,160 Speaker 1: precedent for the Target Christmas Party if it was to 225 00:11:48,320 --> 00:11:50,840 Speaker 1: have a complaint made to the ad Standards Board, because 226 00:11:50,920 --> 00:11:54,640 Speaker 1: Target clearly strategically invited that group of influencers because of 227 00:11:54,679 --> 00:11:57,800 Speaker 1: their large following and influence, knowing that they would post 228 00:11:57,880 --> 00:12:01,320 Speaker 1: at the event. Therefore, it seems under the code the 229 00:12:01,360 --> 00:12:05,600 Speaker 1: posts would meet the definition of advertising outlined in the code. Therefore, 230 00:12:05,640 --> 00:12:09,480 Speaker 1: Target and all the influencers should have actually disclosed the 231 00:12:09,520 --> 00:12:11,840 Speaker 1: advertisement and our own breach of the code. Okay, I 232 00:12:11,840 --> 00:12:13,760 Speaker 1: think you should be a judge on this board. That 233 00:12:13,880 --> 00:12:18,040 Speaker 1: was very technical there, but very lawyery. Going back to 234 00:12:18,080 --> 00:12:22,600 Speaker 1: the Target event, though, so did any influencers add the 235 00:12:22,840 --> 00:12:26,400 Speaker 1: paid partnership because that's a new great feature on Instagram, 236 00:12:26,440 --> 00:12:29,160 Speaker 1: the paid Partnership feature itself. So it was basically just 237 00:12:29,200 --> 00:12:31,040 Speaker 1: stories that looked like they were all just at a 238 00:12:31,080 --> 00:12:34,240 Speaker 1: Christmas party. No, So Carr did tag Target in the 239 00:12:34,320 --> 00:12:37,719 Speaker 1: posts and then also put hashtag spon, but that has 240 00:12:37,800 --> 00:12:41,000 Speaker 1: been deemed not good enough by the AD Standards Board previously. 241 00:12:41,679 --> 00:12:44,440 Speaker 1: Whereas all the other influencers they didn't put like they 242 00:12:44,520 --> 00:12:47,160 Speaker 1: tagged Target, but they didn't use the paid partnership tool, 243 00:12:47,200 --> 00:12:49,880 Speaker 1: they didn't put gifted, they didn't put AD. It was 244 00:12:50,040 --> 00:12:52,040 Speaker 1: very odd and I was surprised that the caliber of 245 00:12:52,120 --> 00:12:55,120 Speaker 1: influencers involved, because at the end of the day, it's 246 00:12:55,120 --> 00:12:58,120 Speaker 1: an obligation of an influencer to know the standards of 247 00:12:58,160 --> 00:13:00,520 Speaker 1: what they're meant to be adhering to when they have tires. 248 00:13:00,640 --> 00:13:02,280 Speaker 1: You guys all know how I feel about this sort 249 00:13:02,320 --> 00:13:04,960 Speaker 1: of marketing. It does work for me, having influencers promoting 250 00:13:04,960 --> 00:13:06,800 Speaker 1: a product going to these sorts of events. Does it 251 00:13:06,840 --> 00:13:09,280 Speaker 1: work on you guys? Well, look, I wouldn't mind having 252 00:13:09,320 --> 00:13:11,440 Speaker 1: a browser around Target and having a look at some 253 00:13:11,520 --> 00:13:14,480 Speaker 1: of their homewares now, But I suppose I feel a 254 00:13:14,480 --> 00:13:17,680 Speaker 1: little bit annoyed about it because I think big brands 255 00:13:17,800 --> 00:13:21,400 Speaker 1: like Target should be very clear in their disclosure of 256 00:13:21,400 --> 00:13:24,480 Speaker 1: what is an advert. If every other company on Instagram 257 00:13:24,559 --> 00:13:26,880 Speaker 1: and TikTok and social media is having to do so, 258 00:13:27,240 --> 00:13:29,720 Speaker 1: why don't they have to? And a lot of people 259 00:13:29,800 --> 00:13:31,840 Speaker 1: were questioning, like, oh, why should we care about this? 260 00:13:31,920 --> 00:13:35,040 Speaker 1: Who cares? And the thing is a lot of people 261 00:13:35,080 --> 00:13:38,160 Speaker 1: have been calling for transparency in the influence of industry 262 00:13:38,200 --> 00:13:42,080 Speaker 1: for so long, and influencing is now a legitimate job 263 00:13:42,160 --> 00:13:44,680 Speaker 1: that a lot of people aspire to be. People earn 264 00:13:44,760 --> 00:13:46,839 Speaker 1: a lot of money in this industry, and I think 265 00:13:46,840 --> 00:13:49,280 Speaker 1: it's only fair that they follow the ethics and codes 266 00:13:49,559 --> 00:13:52,320 Speaker 1: that every other person in any other industry would be 267 00:13:52,360 --> 00:13:54,840 Speaker 1: forced to follow. What speaks volumes is that Target is 268 00:13:54,880 --> 00:13:58,199 Speaker 1: moving away from the everyday influencer and what I mean 269 00:13:58,240 --> 00:14:00,640 Speaker 1: by that is the relatable mum or down to earth 270 00:14:00,679 --> 00:14:03,959 Speaker 1: person on social media, and they're moving towards more aspirational 271 00:14:04,000 --> 00:14:07,680 Speaker 1: people who have beautiful homes like Steph Claire Smith, Laura Henshaw. 272 00:14:07,840 --> 00:14:09,840 Speaker 1: It really was a bit of a cool group of 273 00:14:09,920 --> 00:14:12,480 Speaker 1: Melbourne Vibe, like all those influences attend a lot of 274 00:14:12,480 --> 00:14:14,240 Speaker 1: the same events. They appear to be friends, and I 275 00:14:14,280 --> 00:14:17,120 Speaker 1: think that's why a lot of people got confused and thought, oh, 276 00:14:17,160 --> 00:14:19,600 Speaker 1: this might be a legitimate event that can's holding me. 277 00:14:19,760 --> 00:14:21,920 Speaker 1: I can see why Target are wanting to go down 278 00:14:21,920 --> 00:14:24,680 Speaker 1: that route because if you look at Kama, Kmart is 279 00:14:24,720 --> 00:14:27,040 Speaker 1: seen as being a bit more of that budget friendly 280 00:14:27,320 --> 00:14:30,160 Speaker 1: whereas Target have tried that in the past, and if 281 00:14:30,200 --> 00:14:32,960 Speaker 1: you look at how much Target stuff costs compared to Kmart, 282 00:14:33,000 --> 00:14:34,800 Speaker 1: it is a little bit of a higher price point. 283 00:14:35,360 --> 00:14:38,040 Speaker 1: Was ta. A lot of people in our group were 284 00:14:38,040 --> 00:14:40,400 Speaker 1: surprised that Target was still a thing because they have 285 00:14:40,560 --> 00:14:44,000 Speaker 1: been bought by Kmart, and it's clear that this Christmas 286 00:14:44,040 --> 00:14:46,800 Speaker 1: party is a move to make Target relevant again. Yea. 287 00:14:46,800 --> 00:14:49,680 Speaker 1: And I feel like Target and Camart have different vibes, 288 00:14:49,720 --> 00:14:52,640 Speaker 1: Like I think Target has recently stepped up its homewares, 289 00:14:52,680 --> 00:14:53,880 Speaker 1: like I'll go there and I'm like, oh, some of 290 00:14:53,880 --> 00:14:56,040 Speaker 1: this stuff's a bit nice, and then came up. Camart 291 00:14:56,040 --> 00:14:59,240 Speaker 1: seems a bit more family budget friendly, whereas Target seems 292 00:14:59,440 --> 00:15:02,720 Speaker 1: a little bit fancier. They've got really nice clothes there 293 00:15:02,760 --> 00:15:05,680 Speaker 1: as well. This one page I follow called the Mum's Style. 294 00:15:06,120 --> 00:15:08,440 Speaker 1: She's always putting up reels of these new outfits she's 295 00:15:08,440 --> 00:15:10,640 Speaker 1: picked out, like, oh, what expensive store is that from? 296 00:15:10,720 --> 00:15:13,200 Speaker 1: It's always Targered. Well, I didn't actually realize that Target 297 00:15:13,400 --> 00:15:15,560 Speaker 1: was owned by Kamar, so it makes a lot more 298 00:15:15,560 --> 00:15:18,200 Speaker 1: sense that they are trying to differentiate the brands. 299 00:15:18,760 --> 00:15:21,600 Speaker 3: It's the first of December, which means today's day one 300 00:15:21,760 --> 00:15:23,520 Speaker 3: on our six Admit calendars. 301 00:15:24,000 --> 00:15:26,760 Speaker 1: Anna Paul's been getting into the Christmas spirit this year. 302 00:15:26,840 --> 00:15:30,040 Speaker 1: As a present to herself, the TikToker purchased six different 303 00:15:30,120 --> 00:15:33,200 Speaker 1: Advent calendars now Amy Anna has been sharing the content 304 00:15:33,240 --> 00:15:35,320 Speaker 1: of these Advent calendars on a TikTok and I've been 305 00:15:35,440 --> 00:15:38,000 Speaker 1: thoroughly enjoying it. I know, I've been loving the Christmas 306 00:15:38,000 --> 00:15:41,120 Speaker 1: content from Anna. And what's great is all the calendars 307 00:15:41,200 --> 00:15:44,120 Speaker 1: are very different. So she's got a Lush calendar which 308 00:15:44,160 --> 00:15:46,920 Speaker 1: is filled with bath bombs, a calendar from Forever, and 309 00:15:46,960 --> 00:15:49,840 Speaker 1: a day lingerie. She's also got a Joe Malone Perfume 310 00:15:49,840 --> 00:15:52,600 Speaker 1: one and a glasshouse calendar. I need one of these 311 00:15:52,600 --> 00:15:55,720 Speaker 1: glasshouse calendars. I assume they're the mini candles in there. 312 00:15:55,760 --> 00:15:58,680 Speaker 1: There are mini candles where there's also room sprays as well. 313 00:15:58,760 --> 00:16:01,640 Speaker 1: But my favorite one she's Scott is a calendar for 314 00:16:01,680 --> 00:16:04,800 Speaker 1: her cats, so each window you open has a cat treat. 315 00:16:05,120 --> 00:16:08,000 Speaker 1: And she's also done the book Advent Calendars. I don't 316 00:16:08,000 --> 00:16:09,640 Speaker 1: know if you guys have seen these floating rounds on 317 00:16:09,720 --> 00:16:13,640 Speaker 1: Instagram have seen this. I was watching Zoella's recent vlog 318 00:16:13,720 --> 00:16:16,520 Speaker 1: and it's so exciting because she's back to filming Vlogmas again. 319 00:16:16,600 --> 00:16:18,720 Speaker 1: She did take a year off from it, and so 320 00:16:18,840 --> 00:16:21,200 Speaker 1: what she's done is her daughter Odie. I think she's 321 00:16:21,240 --> 00:16:23,880 Speaker 1: like nearly one years old, and she's wrapped up twenty 322 00:16:23,880 --> 00:16:26,440 Speaker 1: four different books. So each night she goes and picks 323 00:16:26,440 --> 00:16:27,800 Speaker 1: out a book that she wants to read and they 324 00:16:27,880 --> 00:16:29,920 Speaker 1: unwrap it. It was so cute. It is a lovely idea. 325 00:16:29,920 --> 00:16:33,120 Speaker 1: I must say. I did watch Zella's Vlogmas Day one 326 00:16:33,600 --> 00:16:36,720 Speaker 1: a little lackluster. I was a bit underwhelmed. Let's remember 327 00:16:36,800 --> 00:16:38,520 Speaker 1: she has a one year old bit. So what's happened 328 00:16:38,560 --> 00:16:40,960 Speaker 1: is they've literally taken off the whole month of December 329 00:16:41,000 --> 00:16:43,760 Speaker 1: to film Vlogmas and her husband is editing it so 330 00:16:43,800 --> 00:16:45,800 Speaker 1: she doesn't have to. It's one of those ones that 331 00:16:45,840 --> 00:16:48,200 Speaker 1: you kind of have on in the background and you'd 332 00:16:48,240 --> 00:16:50,080 Speaker 1: be on your phone because not a lot happens, but 333 00:16:50,120 --> 00:16:52,960 Speaker 1: I most vlogs for me. Actually. Now back to Anna 334 00:16:53,040 --> 00:16:56,280 Speaker 1: Paul's Advent calendars, I don't get how she keeps up 335 00:16:56,280 --> 00:16:59,200 Speaker 1: with them, because I've just got a very basic Hadbury's one, 336 00:16:59,360 --> 00:17:01,320 Speaker 1: and I'm always getting to open the windows and then 337 00:17:01,320 --> 00:17:03,680 Speaker 1: I've got an influx of the chocolate to eat. 338 00:17:03,960 --> 00:17:04,160 Speaker 3: Yeah. 339 00:17:04,160 --> 00:17:06,800 Speaker 1: Well, if it's your job and you're creating content around 340 00:17:06,880 --> 00:17:08,840 Speaker 1: Advent calendar, you probably find some time. 341 00:17:08,960 --> 00:17:09,120 Speaker 3: Now. 342 00:17:09,160 --> 00:17:12,800 Speaker 1: If anyone's wondering how much these calendars cost, Influencer Updates 343 00:17:12,800 --> 00:17:15,159 Speaker 1: has done all the hard work for us. She scoped 344 00:17:15,160 --> 00:17:18,640 Speaker 1: out Anna's calendars and shared a TikTok revealing their price tags. 345 00:17:19,160 --> 00:17:21,800 Speaker 1: So Anna's lush Advent calendar cost her three hundred and 346 00:17:21,800 --> 00:17:24,960 Speaker 1: sixty eight dollars, the Joe Malone one was seven hundred 347 00:17:24,960 --> 00:17:28,000 Speaker 1: and twenty, the Glasshouse calendar was two hundred and fifty, 348 00:17:28,040 --> 00:17:30,600 Speaker 1: and her Forever in a Day Lingerie calendar cost four 349 00:17:30,680 --> 00:17:33,960 Speaker 1: hundred and eighty. Glasshouse one wasn't too bad because their 350 00:17:34,040 --> 00:17:36,920 Speaker 1: candles are about fifty bucks. Well, this this seven hundred 351 00:17:36,960 --> 00:17:39,080 Speaker 1: and twenty one dollar one from Joe Malone. That's the 352 00:17:39,160 --> 00:17:42,199 Speaker 1: same one that UK influenced The Saffron Bakers surprised their 353 00:17:42,240 --> 00:17:44,800 Speaker 1: mum with, Oh, sorry, but none of these are good value. 354 00:17:44,840 --> 00:17:47,200 Speaker 1: I'm sorry, who's gonna buy an Advent calendar for over 355 00:17:47,480 --> 00:17:49,720 Speaker 1: like I was? I didn't want to buy link one 356 00:17:49,760 --> 00:17:52,760 Speaker 1: for ten dollars let alone. These prices like influencers, though, 357 00:17:52,800 --> 00:17:55,440 Speaker 1: are making the Advent calendar cool again and more acceptable 358 00:17:55,520 --> 00:17:57,520 Speaker 1: for adults to have. I think they're the only people 359 00:17:57,520 --> 00:17:59,760 Speaker 1: that use them. Jimber. Last year there was a Chanelle 360 00:18:00,000 --> 00:18:04,000 Speaker 1: event calendar and I a thousand dollars Chris I had 361 00:18:04,320 --> 00:18:06,920 Speaker 1: Chanelle tattoos and everyone was so like, there'sn't even any 362 00:18:07,000 --> 00:18:09,160 Speaker 1: Chanelle products in there. Do you think Anna got these 363 00:18:09,200 --> 00:18:11,560 Speaker 1: gifted to her, because surely she's not put it pain 364 00:18:11,680 --> 00:18:13,919 Speaker 1: for all, she's so rich. I'm sure she just is 365 00:18:13,960 --> 00:18:17,280 Speaker 1: doing it because it's generating content. It would be a 366 00:18:17,359 --> 00:18:20,760 Speaker 1: tax deduction for her as well. Now. Anna's posts have 367 00:18:20,880 --> 00:18:24,600 Speaker 1: also sparked debate around which window you're supposed to start on. 368 00:18:24,880 --> 00:18:28,080 Speaker 1: Obviously one, yeah, so some people think twenty four. So 369 00:18:28,119 --> 00:18:31,960 Speaker 1: it just like down what so. Anna has called people 370 00:18:32,000 --> 00:18:34,080 Speaker 1: out and said you are clearly wrong. Let's listen to 371 00:18:34,119 --> 00:18:36,160 Speaker 1: what she had to say about this. 372 00:18:37,080 --> 00:18:39,960 Speaker 3: And yesterday's videos sparked some controversy. Some people said that 373 00:18:40,000 --> 00:18:42,359 Speaker 3: you're meant to start on the twenty fifth and work 374 00:18:42,400 --> 00:18:44,240 Speaker 3: your way down, and let me tell you why you're wrong. 375 00:18:44,400 --> 00:18:46,760 Speaker 3: So the last number on the Advent calendar is always 376 00:18:46,800 --> 00:18:47,480 Speaker 3: the twenty fourth. 377 00:18:47,560 --> 00:18:50,160 Speaker 2: You do not start on this one. Look it's even gold, 378 00:18:50,160 --> 00:18:52,920 Speaker 2: because that's for Christmas. It's usually bigger. Do you look 379 00:18:52,920 --> 00:18:54,880 Speaker 2: how small they are? And then there's a big one here. 380 00:18:55,240 --> 00:18:57,359 Speaker 2: Even on the chocolate calendars, the chocolate ones are this 381 00:18:57,440 --> 00:18:59,359 Speaker 2: small and then the one on the twenty fourth is 382 00:18:59,400 --> 00:19:02,159 Speaker 2: this big because Christmas you get a big censor now. 383 00:19:02,160 --> 00:19:04,840 Speaker 1: And is correct because even on the Cadbury ones, remember 384 00:19:04,840 --> 00:19:09,120 Speaker 1: when you open the window, it's a shutter. There's two always. Yeah, 385 00:19:09,119 --> 00:19:11,920 Speaker 1: it is always a special one. I kind of like 386 00:19:12,000 --> 00:19:14,400 Speaker 1: the other theory though, because it helps you remember how 387 00:19:14,400 --> 00:19:16,840 Speaker 1: many days there are. That is true. The thing is, though, 388 00:19:16,880 --> 00:19:18,879 Speaker 1: it would be confusing if you forgot to do some 389 00:19:19,080 --> 00:19:21,000 Speaker 1: and then didn't know where you were up to because 390 00:19:21,040 --> 00:19:23,119 Speaker 1: a lot of math involved. Can I ask you with 391 00:19:23,240 --> 00:19:25,720 Speaker 1: your Cabrey advanced calendars. I don't know if mine's broken, 392 00:19:25,720 --> 00:19:27,560 Speaker 1: But when you open the window, does it open our 393 00:19:27,640 --> 00:19:29,800 Speaker 1: fall and you have to tear it off? Yes? I 394 00:19:29,840 --> 00:19:31,520 Speaker 1: haven't you know what. I bought one for day and 395 00:19:31,560 --> 00:19:33,440 Speaker 1: I and I haven't even opened them yet, So I 396 00:19:33,480 --> 00:19:35,919 Speaker 1: think we're going to eat all seven or whatever it 397 00:19:35,960 --> 00:19:38,480 Speaker 1: is today. I smashed all five the other day. 398 00:19:39,960 --> 00:19:42,440 Speaker 2: I have clogged scott To six toilet. 399 00:19:43,240 --> 00:19:44,800 Speaker 1: Get out one of the fu. 400 00:19:45,119 --> 00:19:48,440 Speaker 2: Yes, so I clogged Scott's six toilet. I cannot with 401 00:19:48,600 --> 00:19:49,439 Speaker 2: just toilet paper. 402 00:19:49,880 --> 00:19:58,800 Speaker 1: Wait the Scott, Lord, the Lord, the Lord. Yes. Influencer 403 00:19:58,800 --> 00:20:01,879 Speaker 1: Indie Clinton has reviewed her first meeting with Scott Disick 404 00:20:01,960 --> 00:20:04,520 Speaker 1: didn't quite go to plan before we get into it, 405 00:20:04,560 --> 00:20:07,240 Speaker 1: So some people might not know that Indian Scott actually 406 00:20:07,320 --> 00:20:10,920 Speaker 1: spent some time together in Calabasas back in twenty fifteen. Yeah, 407 00:20:10,920 --> 00:20:13,040 Speaker 1: that's right. The two met through a promoter when Indy 408 00:20:13,160 --> 00:20:15,640 Speaker 1: was in America. So India revealed that as soon as 409 00:20:15,680 --> 00:20:18,280 Speaker 1: she jetted into America, the club promoter picked her up 410 00:20:18,320 --> 00:20:21,040 Speaker 1: from the airport and then drove her to Scott Disick's 411 00:20:21,040 --> 00:20:23,680 Speaker 1: house to hang out. So at the time, Indy had 412 00:20:23,760 --> 00:20:26,919 Speaker 1: just graduated from school and was only eighteen years old. 413 00:20:27,160 --> 00:20:29,760 Speaker 1: Isn't that the perfect age of Scott dissac Pretty much so. 414 00:20:30,040 --> 00:20:34,000 Speaker 1: The pair's friendship quickly started generating headlines, with the media 415 00:20:34,040 --> 00:20:36,520 Speaker 1: speculating that the two were an item, and this was 416 00:20:36,560 --> 00:20:40,040 Speaker 1: because there were a few paparazzi shots of them together. However, 417 00:20:40,440 --> 00:20:42,880 Speaker 1: it later got revealed that Scott had in fact set 418 00:20:42,920 --> 00:20:46,320 Speaker 1: her up with controversial wrapper Chris Brown. So I had 419 00:20:46,359 --> 00:20:50,160 Speaker 1: no idea about Indy Clinton having all these aistic connections. Yeah. 420 00:20:50,200 --> 00:20:53,560 Speaker 1: So at the time, Radar Online did this really gross 421 00:20:53,720 --> 00:20:57,840 Speaker 1: article where they published leaked private Facebook messages between Indy 422 00:20:57,920 --> 00:21:00,560 Speaker 1: and a group of friends. So in the message, Indy 423 00:21:00,640 --> 00:21:03,199 Speaker 1: allegedly said that she slept with Chris Brown and that 424 00:21:03,240 --> 00:21:06,240 Speaker 1: Scott Disick had set the whole thing up. So the 425 00:21:06,320 --> 00:21:09,520 Speaker 1: friend then revealed to this publication that Scott had shown 426 00:21:09,520 --> 00:21:13,480 Speaker 1: interest in Indy but she turned down his advances. Okay, 427 00:21:13,520 --> 00:21:16,159 Speaker 1: what a backstap of the friend releasing these messages. I 428 00:21:16,160 --> 00:21:18,320 Speaker 1: wonder how much she was paid. Now this has all 429 00:21:18,359 --> 00:21:21,520 Speaker 1: been brought up again because Indy Clinton has appeared on 430 00:21:21,560 --> 00:21:25,200 Speaker 1: The Chick's Unhinged podcast and she's decided to talk about 431 00:21:25,240 --> 00:21:28,800 Speaker 1: how she actually blocked Scott Dissick's toilet. Now this sounds 432 00:21:28,840 --> 00:21:31,119 Speaker 1: like an absolute nightmare. Yeah, that's the thing. It sounds 433 00:21:31,119 --> 00:21:33,400 Speaker 1: so glamorous to be invited to one of these events, 434 00:21:33,440 --> 00:21:35,480 Speaker 1: but then for things to end up like this, it 435 00:21:35,480 --> 00:21:38,399 Speaker 1: would be so embarrassing. She explained that she was really 436 00:21:38,480 --> 00:21:41,240 Speaker 1: nervous and had an upset stomach because she said she 437 00:21:41,320 --> 00:21:44,240 Speaker 1: kept expecting Kylie Jenna to just walked around the corner, 438 00:21:44,280 --> 00:21:46,439 Speaker 1: and you know, she had watched this show for so 439 00:21:46,520 --> 00:21:49,440 Speaker 1: many years and was really excited, so she needed to 440 00:21:49,440 --> 00:21:52,480 Speaker 1: do a nervous pooh. Basically, yeah, pretty much. So she 441 00:21:52,520 --> 00:21:54,800 Speaker 1: said that she arrived at Scott's house and she tried 442 00:21:54,800 --> 00:21:58,080 Speaker 1: to pretend like she didn't know who he was, and 443 00:21:58,160 --> 00:22:00,240 Speaker 1: as soon as she had the chance, she asked where 444 00:22:00,240 --> 00:22:01,919 Speaker 1: the bathroom was. So she tried to go to this 445 00:22:02,000 --> 00:22:05,000 Speaker 1: bathroom that was down the corridor away from where everyone was, 446 00:22:05,359 --> 00:22:07,200 Speaker 1: And she said that because it was quite far away, 447 00:22:07,240 --> 00:22:09,560 Speaker 1: and that was this house was so huge, she felt 448 00:22:09,560 --> 00:22:12,440 Speaker 1: really comfortable just to let rip in there. Well, also, 449 00:22:12,560 --> 00:22:14,960 Speaker 1: she just come off an international flight, and anyone that's 450 00:22:14,960 --> 00:22:17,000 Speaker 1: been on an international flight, we know that your guts 451 00:22:17,000 --> 00:22:19,920 Speaker 1: aren't really good. After her, he'sly got like twelve toilets 452 00:22:19,920 --> 00:22:22,960 Speaker 1: in the house. Yeah, so here's what she said about 453 00:22:22,960 --> 00:22:26,359 Speaker 1: the incident. So then I go to the bathroom and 454 00:22:26,480 --> 00:22:27,080 Speaker 1: let it rip. 455 00:22:27,480 --> 00:22:31,240 Speaker 2: I just come out. I don't stop. 456 00:22:31,320 --> 00:22:33,920 Speaker 1: I'm not nervous about anything, like the door is locked, yeah, 457 00:22:33,920 --> 00:22:35,399 Speaker 1: which is fine. He didn't walk in on me. 458 00:22:35,560 --> 00:22:37,680 Speaker 2: You know, when you're nervous, you get too much toilet 459 00:22:37,720 --> 00:22:38,879 Speaker 2: paper to win, like you just. 460 00:22:38,920 --> 00:22:39,439 Speaker 1: Keep pulling it. 461 00:22:39,560 --> 00:22:42,280 Speaker 2: Yeah, like you're literally win. And I flashed the toilet 462 00:22:42,320 --> 00:22:43,360 Speaker 2: and guess what happens? 463 00:22:43,359 --> 00:22:46,879 Speaker 3: The water starts rising and not the rising not the 464 00:22:46,960 --> 00:22:49,359 Speaker 3: rising water obviously gives me a little bit of answer. 465 00:22:49,560 --> 00:22:51,199 Speaker 1: Could you see it in there or you could you 466 00:22:51,320 --> 00:22:52,120 Speaker 1: just see toilet paper? 467 00:22:52,200 --> 00:22:53,000 Speaker 2: No, no, you could see it. 468 00:22:53,240 --> 00:22:55,359 Speaker 1: I wonder if she blocked it, because you know, if 469 00:22:55,400 --> 00:22:57,040 Speaker 1: you go to someone's house, you put down like a 470 00:22:57,040 --> 00:22:59,040 Speaker 1: bit of toilet paper. So now and hears the splash 471 00:22:59,080 --> 00:23:00,879 Speaker 1: is about how it got Nah. She said that his 472 00:23:00,960 --> 00:23:03,560 Speaker 1: toilet paper was really thick and luxurious. So she was 473 00:23:03,600 --> 00:23:05,159 Speaker 1: just like, oh yeah, use a shit tone of this. 474 00:23:05,359 --> 00:23:08,080 Speaker 1: I heard Kim Kardashians telling her mum, this is years 475 00:23:08,080 --> 00:23:09,439 Speaker 1: ago on the show, that she had to get rid 476 00:23:09,480 --> 00:23:11,520 Speaker 1: of the black toilet paper because she kept finding it 477 00:23:11,560 --> 00:23:13,920 Speaker 1: when she washed her Who has big down? I played 478 00:23:13,920 --> 00:23:16,800 Speaker 1: for Kardashians, what would you guys do in this situation? 479 00:23:16,840 --> 00:23:18,920 Speaker 1: Would you just leave the bathroom and pretend like nothing 480 00:23:18,960 --> 00:23:22,560 Speaker 1: had happened, So how many people were at this party? Oh, 481 00:23:22,600 --> 00:23:25,080 Speaker 1: if it was a party and there's like twelve toilets, 482 00:23:25,119 --> 00:23:27,240 Speaker 1: I would just close the lid and get the fuck 483 00:23:27,280 --> 00:23:29,199 Speaker 1: out of there. I'd be a little bit worried, though, 484 00:23:29,200 --> 00:23:31,120 Speaker 1: if I'd specifically said to Scott, oh, I'm just going 485 00:23:31,160 --> 00:23:33,280 Speaker 1: to the toilet. The shit thing is for the person 486 00:23:33,320 --> 00:23:35,760 Speaker 1: who goes in after her, because they've just been framed 487 00:23:35,800 --> 00:23:37,840 Speaker 1: for that pood. Don't you hate that when you're at 488 00:23:37,880 --> 00:23:40,600 Speaker 1: work and someone else does a poo in the toilets 489 00:23:40,880 --> 00:23:43,680 Speaker 1: and then they rush out and then like your coworker 490 00:23:43,720 --> 00:23:45,560 Speaker 1: walks in and it wasn't me, and then it just 491 00:23:45,600 --> 00:23:47,280 Speaker 1: sounds like a lie. 492 00:23:48,080 --> 00:23:49,719 Speaker 2: Here are my top tips for how to make your 493 00:23:49,720 --> 00:23:52,840 Speaker 2: Instagram story more esthetic, And I don't think they're that aesthetic. 494 00:23:52,960 --> 00:23:55,000 Speaker 3: I just think I'm gen z and I know how 495 00:23:55,000 --> 00:23:56,760 Speaker 3: to use Instagram. 496 00:23:57,240 --> 00:24:00,359 Speaker 1: The raging culture war between gen Zetters and the Leennials 497 00:24:00,440 --> 00:24:03,879 Speaker 1: has intensified this week after one gen Zetta took to 498 00:24:03,920 --> 00:24:07,440 Speaker 1: TikTok to school millennials on how to create esthetically pleasing 499 00:24:07,560 --> 00:24:11,640 Speaker 1: Instagram stories. So if I feel personally attached by this one, well, 500 00:24:11,680 --> 00:24:13,880 Speaker 1: I don't think we should jump to conclusions too quickly, Kate, 501 00:24:13,960 --> 00:24:16,879 Speaker 1: because I actually think that this gen Zetta is on 502 00:24:16,960 --> 00:24:19,160 Speaker 1: the money and has some very valid points. I also 503 00:24:19,320 --> 00:24:21,639 Speaker 1: think that she may be able to help you out, Amy, 504 00:24:21,680 --> 00:24:25,000 Speaker 1: because your posts are very millennial and she has been 505 00:24:25,040 --> 00:24:27,240 Speaker 1: describing a lot of crimes that you commit on your 506 00:24:27,320 --> 00:24:29,119 Speaker 1: instruit I have said to Amy that I think the 507 00:24:29,119 --> 00:24:31,600 Speaker 1: text that she uses on her Instagram stories ugly, and 508 00:24:31,640 --> 00:24:34,160 Speaker 1: you got really offended and you're looking really mad. Now, yeah, 509 00:24:34,160 --> 00:24:37,320 Speaker 1: oh my god, I've missed kicked. All right, let's get 510 00:24:37,320 --> 00:24:40,040 Speaker 1: into some of these tips first, because the content creator's 511 00:24:40,080 --> 00:24:43,239 Speaker 1: name is Nicole, and she created a video outlining her 512 00:24:43,280 --> 00:24:46,880 Speaker 1: top five tips for creating Instagram stories, and she captured 513 00:24:46,880 --> 00:24:50,480 Speaker 1: the video dear millennials, we just want what's best for you. 514 00:24:50,960 --> 00:24:53,600 Speaker 1: So she explained that she is the resident gen Zetta 515 00:24:53,640 --> 00:24:56,720 Speaker 1: at her work and her millennial colleagues always complimenting her 516 00:24:56,760 --> 00:24:59,560 Speaker 1: Instagram stories. The only comment that did sort of get 517 00:24:59,600 --> 00:25:02,399 Speaker 1: my no out of joint was when Nicole said that 518 00:25:02,400 --> 00:25:04,520 Speaker 1: she was surprised that she was getting all these compliments 519 00:25:04,560 --> 00:25:07,400 Speaker 1: because she said she doesn't think that her posted that aesthetic. 520 00:25:07,480 --> 00:25:09,480 Speaker 1: She just thinks that she's a gen Zetter and she 521 00:25:09,560 --> 00:25:12,919 Speaker 1: knows how to use Instagram. So we grew up with Instagram, Like, 522 00:25:12,960 --> 00:25:16,320 Speaker 1: what did she mean exactly? It's like also TikTok's gen 523 00:25:16,400 --> 00:25:19,600 Speaker 1: Zettters thing, not Instagram. Instagram is still a millennial's world. 524 00:25:19,640 --> 00:25:23,680 Speaker 1: I think I got paid out on our outspoken Instagram 525 00:25:23,720 --> 00:25:26,000 Speaker 1: because someone said I did the millennial pause. When I 526 00:25:26,000 --> 00:25:29,480 Speaker 1: did it, you did, though, it's only because sometimes it's 527 00:25:29,480 --> 00:25:32,479 Speaker 1: hard to edit. Yeah. Now, the first of Nicole's tips 528 00:25:32,720 --> 00:25:36,760 Speaker 1: is bang on. She said, never post content that's horizontal 529 00:25:36,840 --> 00:25:38,920 Speaker 1: on your Instagram feed. So she said you should only 530 00:25:39,000 --> 00:25:42,280 Speaker 1: post vertical content. And what she's referring to here is 531 00:25:42,280 --> 00:25:46,320 Speaker 1: when people upload photos on their Instagram from their photo 532 00:25:46,400 --> 00:25:49,199 Speaker 1: albums and it only fits horizontally and you get that 533 00:25:49,280 --> 00:25:51,719 Speaker 1: black background in there. If you want to post a photo, 534 00:25:52,000 --> 00:25:54,200 Speaker 1: should you then use the option to make it into 535 00:25:54,320 --> 00:25:56,359 Speaker 1: like a grid or a Grid's not allowed because I 536 00:25:56,359 --> 00:25:58,680 Speaker 1: feel like gen Zetters wouldn't like a photo. She's saying, 537 00:25:58,800 --> 00:26:01,159 Speaker 1: just don't post it all. I think, just forget about it, 538 00:26:01,200 --> 00:26:03,360 Speaker 1: don't post. I don't think millennials do this. I feel 539 00:26:03,400 --> 00:26:05,159 Speaker 1: like that's a real baby boomer thing to do it. Now, No, 540 00:26:05,320 --> 00:26:07,879 Speaker 1: I think millennials do. You've got to realize that millennials 541 00:26:07,880 --> 00:26:11,080 Speaker 1: are now like in their forties as well. Another of 542 00:26:11,080 --> 00:26:14,879 Speaker 1: her tips is to always keep your Instagram stories under 543 00:26:14,880 --> 00:26:18,000 Speaker 1: ten seconds, really, which I think is pretty bang on, 544 00:26:18,040 --> 00:26:20,120 Speaker 1: because you know, sometimes when people film at a concert 545 00:26:20,359 --> 00:26:22,480 Speaker 1: and it just goes on and on. Is that like 546 00:26:22,480 --> 00:26:25,080 Speaker 1: when I was at the Handsome concert and posted video 547 00:26:25,160 --> 00:26:27,159 Speaker 1: upon video. I feel like that's a real millennial thing 548 00:26:27,200 --> 00:26:29,359 Speaker 1: to even post it a content a concert. I think 549 00:26:29,440 --> 00:26:31,960 Speaker 1: jen Zenas wouldn't They probably would. They probably just put 550 00:26:32,040 --> 00:26:35,080 Speaker 1: up a picture, like a cool picture of the and 551 00:26:35,119 --> 00:26:37,280 Speaker 1: the stage. Another one of her tips is that you 552 00:26:37,320 --> 00:26:40,280 Speaker 1: should always use the zero point five zoom for an 553 00:26:40,320 --> 00:26:44,159 Speaker 1: Instagram story. So if you're not aware on your iPhone camera, 554 00:26:44,600 --> 00:26:47,720 Speaker 1: you either have the standard photo or you can basically 555 00:26:47,760 --> 00:26:49,760 Speaker 1: do the one that's a bit more zoomed in or 556 00:26:49,800 --> 00:26:52,800 Speaker 1: a bit more zoomed. I never use those options. Maybe 557 00:26:52,880 --> 00:26:55,399 Speaker 1: I am getting old. Okay, I think the terminology you're 558 00:26:55,440 --> 00:26:58,800 Speaker 1: getting confused is the zoom, because it's it's actually the 559 00:26:58,880 --> 00:27:01,080 Speaker 1: wide a good shot she's talking about. Yeah, but I 560 00:27:01,080 --> 00:27:03,040 Speaker 1: don't use any of that ship Well, she is bang 561 00:27:03,119 --> 00:27:06,439 Speaker 1: on there, because if you use the zero point five lens, 562 00:27:06,520 --> 00:27:09,639 Speaker 1: it makes everything in the photo appear bigger and better. 563 00:27:09,920 --> 00:27:12,640 Speaker 1: So it's great for scenery when you're out in nature, 564 00:27:12,800 --> 00:27:15,520 Speaker 1: but not so much for selfies, not people. I don't 565 00:27:15,520 --> 00:27:17,320 Speaker 1: think selfies are that in She hasn't touched on that, 566 00:27:17,320 --> 00:27:19,240 Speaker 1: but I had a selfies on a big thing anymore 567 00:27:19,240 --> 00:27:21,760 Speaker 1: with gen Zetters. Now. The next tip is one that 568 00:27:21,800 --> 00:27:24,879 Speaker 1: you really need to listen to. Amy it's around font. 569 00:27:25,359 --> 00:27:29,720 Speaker 1: She said that the only acceptable font is serif. Is 570 00:27:29,760 --> 00:27:32,920 Speaker 1: that how you pronounce sheriff? That's the one I use. Well, 571 00:27:33,080 --> 00:27:35,560 Speaker 1: apparently you're using it wrong then, so you're not supposed to. 572 00:27:35,560 --> 00:27:36,760 Speaker 1: You know, when you press it and you get the 573 00:27:36,760 --> 00:27:41,320 Speaker 1: colorful background, yes, that's lain use the color. The color 574 00:27:41,359 --> 00:27:43,480 Speaker 1: background is lame. You can't read it on your PA. 575 00:27:43,840 --> 00:27:47,159 Speaker 1: You're supposed to only have it really white, and you 576 00:27:47,200 --> 00:27:50,840 Speaker 1: have to make it really small. You don't font. Actually, 577 00:27:50,920 --> 00:27:53,080 Speaker 1: my favorite one of her tips was how it's really 578 00:27:53,119 --> 00:27:56,080 Speaker 1: tacky to tag your friends apparently, but they want to 579 00:27:56,080 --> 00:27:58,960 Speaker 1: share them on this you stalk the people as well. 580 00:27:59,000 --> 00:28:01,600 Speaker 1: If it's what you do, K is you ghost tag? 581 00:28:01,960 --> 00:28:04,959 Speaker 1: So ghost tagging is you do a tag and then 582 00:28:05,000 --> 00:28:07,640 Speaker 1: you basically drag it off the page so it's not visible, 583 00:28:07,920 --> 00:28:10,159 Speaker 1: but so your friends are still tagged in it so 584 00:28:10,160 --> 00:28:12,000 Speaker 1: that they can reshare it, but you don't get all 585 00:28:12,000 --> 00:28:14,200 Speaker 1: of that horrible writing across the page. I think it's 586 00:28:14,200 --> 00:28:16,919 Speaker 1: sort of like the cooler way of doing something. I'm 587 00:28:16,960 --> 00:28:19,000 Speaker 1: gonna start implementing this stuff because I feel like my 588 00:28:19,080 --> 00:28:20,640 Speaker 1: Instagram story game is not good. 589 00:28:20,840 --> 00:28:21,000 Speaker 3: Now. 590 00:28:21,040 --> 00:28:23,040 Speaker 1: She had some other bang on points. It was don't 591 00:28:23,040 --> 00:28:24,960 Speaker 1: slant your text, which I think everyone we're all on 592 00:28:25,000 --> 00:28:28,280 Speaker 1: the same page. I don't know. The other one is 593 00:28:28,359 --> 00:28:30,919 Speaker 1: that don't use Instagram filters, and that's in the sense of, 594 00:28:30,960 --> 00:28:33,600 Speaker 1: you know, when you can swipe and those really old 595 00:28:33,640 --> 00:28:37,199 Speaker 1: school Mayfair or Valencia come up. Oh. She said that 596 00:28:37,320 --> 00:28:39,720 Speaker 1: is a telltale sign of a millennial. Can you even 597 00:28:39,880 --> 00:28:42,040 Speaker 1: use those on Instagram Story? Like, I know they still 598 00:28:42,080 --> 00:28:44,520 Speaker 1: exist when you've dolt them? Really yeah, and I've never 599 00:28:44,600 --> 00:28:47,360 Speaker 1: used that now. She did give a bonus tip, and 600 00:28:47,400 --> 00:28:49,560 Speaker 1: that was about emoji, So she said that you can 601 00:28:49,640 --> 00:28:53,360 Speaker 1: use emojis, but don't be weird about it. And I 602 00:28:53,400 --> 00:28:55,440 Speaker 1: do feel personally attacked from this one because there was 603 00:28:55,440 --> 00:28:58,719 Speaker 1: an example when you know, when you reshare a funny 604 00:28:58,760 --> 00:29:02,120 Speaker 1: video and you do lots of laughing face emojis, Apparently 605 00:29:02,120 --> 00:29:04,280 Speaker 1: that's very lame. Are you meant to use the skull 606 00:29:04,400 --> 00:29:06,240 Speaker 1: or just not anything. I think you're just supposed to 607 00:29:06,320 --> 00:29:09,440 Speaker 1: like vary up your emojis, so maybe use one laughing face, 608 00:29:09,520 --> 00:29:13,480 Speaker 1: maybe one skull. Throughout business, I've been having to communicate 609 00:29:13,560 --> 00:29:16,080 Speaker 1: with some gen zetters and it's so funny because in 610 00:29:16,120 --> 00:29:18,560 Speaker 1: their text messages, I'm always like smiley face and whatever 611 00:29:18,760 --> 00:29:21,640 Speaker 1: they put nothing, yeah, and I feel I'm so uncool. 612 00:29:21,920 --> 00:29:24,200 Speaker 1: Do they put kiss hug? Well, these are clients that 613 00:29:24,200 --> 00:29:26,520 Speaker 1: we're working with. Don't know, but sometimes people do, Like 614 00:29:26,600 --> 00:29:29,760 Speaker 1: I feel like it's important to convey some emotion because 615 00:29:29,800 --> 00:29:32,520 Speaker 1: you can take text messages really like rudely. And I 616 00:29:32,520 --> 00:29:34,680 Speaker 1: noticed they like the message as well, Like they won't 617 00:29:34,680 --> 00:29:36,760 Speaker 1: be like they won't respond, They'll just like a message. 618 00:29:36,800 --> 00:29:38,440 Speaker 1: I think that's a good way to end a conversation 619 00:29:38,560 --> 00:29:41,040 Speaker 1: because it's it's like, yes, I validate that you've replied, 620 00:29:41,040 --> 00:29:44,240 Speaker 1: but it doesn't reply to require response. I know. I 621 00:29:44,240 --> 00:29:47,000 Speaker 1: feel like they're almost more overthink things. As I read 622 00:29:47,040 --> 00:29:50,040 Speaker 1: this article about gen zetters and emojis, and they were 623 00:29:50,080 --> 00:29:52,000 Speaker 1: saying the same thing, like that they can come across 624 00:29:52,000 --> 00:29:54,720 Speaker 1: as really lame, but they use emojis more as like 625 00:29:54,760 --> 00:29:56,680 Speaker 1: a way to pay out people who use them. It's 626 00:29:56,680 --> 00:29:58,719 Speaker 1: like more of an ironic thing, but they'll put a 627 00:29:58,760 --> 00:30:00,960 Speaker 1: certain emoji. What was the seeing to Mama Mia out 628 00:30:00,960 --> 00:30:02,920 Speaker 1: loud and they were talking about the thumbs up and 629 00:30:02,960 --> 00:30:05,800 Speaker 1: how a lot of older people, like more gen X, 630 00:30:05,880 --> 00:30:08,480 Speaker 1: think that it's an acceptable form to be like, yep, 631 00:30:08,680 --> 00:30:11,480 Speaker 1: everywhere umb you use the thumbs up. I feel like 632 00:30:11,560 --> 00:30:13,720 Speaker 1: thumbs up. Why no, But they were saying that when 633 00:30:13,760 --> 00:30:16,080 Speaker 1: you send a messenger message and they just send that 634 00:30:16,200 --> 00:30:19,200 Speaker 1: automatic thumbs yeah, whereas I think it's rude, Like younger 635 00:30:19,240 --> 00:30:22,280 Speaker 1: people actually think it's like a bit rude, hard of rudeness. 636 00:30:22,280 --> 00:30:24,560 Speaker 1: So it's sort of like writing Kay. My old boss 637 00:30:24,640 --> 00:30:26,280 Speaker 1: used to always do thumbs up, and I was like, 638 00:30:26,320 --> 00:30:28,640 Speaker 1: does he realize how rude this? Well? Do you know what? 639 00:30:28,720 --> 00:30:31,440 Speaker 1: Now that I have these rules in mind, I keep 640 00:30:31,560 --> 00:30:34,880 Speaker 1: noticing that cool people do Instagram like this. I saw 641 00:30:34,920 --> 00:30:37,520 Speaker 1: this post by Molly May and it was bang on 642 00:30:37,760 --> 00:30:40,600 Speaker 1: what this girl said. It was this sunset shot and 643 00:30:40,640 --> 00:30:42,560 Speaker 1: in the middle of the post, because apparently that's the 644 00:30:42,600 --> 00:30:44,160 Speaker 1: coolest place to have your takes in the middle of 645 00:30:44,200 --> 00:30:45,800 Speaker 1: the post. She had this in the middle. Yeah. She 646 00:30:45,880 --> 00:30:50,280 Speaker 1: just had this small writing and these very specifically chosen 647 00:30:50,320 --> 00:30:53,880 Speaker 1: emojis that were just cool. It's funny how her life 648 00:30:53,960 --> 00:30:56,520 Speaker 1: on Instagram is so aesthetically pleasing, but as soon as 649 00:30:56,520 --> 00:31:00,240 Speaker 1: you watch her vlogs, she's like a totally different persons. 650 00:31:00,640 --> 00:31:02,560 Speaker 1: Like her voice. I know we've spoken about it on 651 00:31:02,600 --> 00:31:04,560 Speaker 1: the podcast, but I was watching her flog last night 652 00:31:04,600 --> 00:31:06,760 Speaker 1: and I couldn't get over how cringe her voice is 653 00:31:06,800 --> 00:31:09,160 Speaker 1: for her cat. I think it's cute. And then I 654 00:31:09,200 --> 00:31:10,760 Speaker 1: know you guys told me not to talk about on 655 00:31:10,760 --> 00:31:13,120 Speaker 1: the podcast, but I was pretty shocked, because sorry, not 656 00:31:13,160 --> 00:31:14,920 Speaker 1: to take over your topics. Aby, that's right. I think 657 00:31:14,920 --> 00:31:17,520 Speaker 1: we're done with it. But she was talking about how 658 00:31:17,640 --> 00:31:21,360 Speaker 1: her and Tommy had professionals come in to decorate their 659 00:31:21,360 --> 00:31:24,080 Speaker 1: house for Christmas and they ended up not being happy 660 00:31:24,080 --> 00:31:26,480 Speaker 1: with them and making it take it, take them all down. See, 661 00:31:26,520 --> 00:31:29,400 Speaker 1: I see nothing wrong with that if you're not happy 662 00:31:29,440 --> 00:31:31,600 Speaker 1: money and someone put up. Yeah, but she is making 663 00:31:31,720 --> 00:31:33,200 Speaker 1: such a big deal that she was going to have 664 00:31:33,200 --> 00:31:35,880 Speaker 1: to decorate her own tree and what a big deal 665 00:31:35,920 --> 00:31:39,520 Speaker 1: for that, And she said that she has for it. Yeah, 666 00:31:39,560 --> 00:31:41,520 Speaker 1: but that's what that's what I found fun, And she goes, 667 00:31:41,600 --> 00:31:43,200 Speaker 1: I'm not creative at all like that. I was thinking 668 00:31:43,240 --> 00:31:45,680 Speaker 1: love you're the creative director of PLT like you can't 669 00:31:45,720 --> 00:31:48,080 Speaker 1: decorate your own People are not happy to say a 670 00:31:48,080 --> 00:31:50,920 Speaker 1: bad word against not a normal person for a lot 671 00:31:50,920 --> 00:31:55,360 Speaker 1: of people, twenty three year old girl. In the sense 672 00:31:55,400 --> 00:31:58,160 Speaker 1: that she's a huge influencer, she's the hugest influence in 673 00:31:58,160 --> 00:32:00,600 Speaker 1: the UK, the biggest, the biggest. There's a lot of 674 00:32:00,680 --> 00:32:04,560 Speaker 1: expectation on what her Christmas tree and Christmas decorations will 675 00:32:04,560 --> 00:32:07,000 Speaker 1: look like. They go all out for Halloween. It's a 676 00:32:07,000 --> 00:32:09,640 Speaker 1: branding exhibition. I am looking forward to seeing what her 677 00:32:09,720 --> 00:32:11,800 Speaker 1: house looks like when she does have a child, because 678 00:32:11,840 --> 00:32:13,480 Speaker 1: it looks like a show home at the moment, like 679 00:32:13,520 --> 00:32:16,000 Speaker 1: it looks insane. You send to me once more, Kate. 680 00:32:16,120 --> 00:32:18,280 Speaker 1: They're in their brand new house that they've just bought, 681 00:32:18,280 --> 00:32:20,760 Speaker 1: and it's the first time she's having her family. Get 682 00:32:20,760 --> 00:32:23,360 Speaker 1: a bowsome hill tree, get a nice bowsome hill tree. 683 00:32:23,400 --> 00:32:24,960 Speaker 1: But I do not know about them that you don't 684 00:32:25,000 --> 00:32:27,160 Speaker 1: think they would be messaging her on Instagram. I've got 685 00:32:27,160 --> 00:32:29,160 Speaker 1: a point. So I feel like a lot of the 686 00:32:29,240 --> 00:32:32,400 Speaker 1: UK influencers who have these insane houses, they put their 687 00:32:32,480 --> 00:32:35,320 Speaker 1: tree in the middle of the hallway so when you 688 00:32:35,400 --> 00:32:37,200 Speaker 1: walk in you see it. Because I got brand entry. 689 00:32:37,280 --> 00:32:39,680 Speaker 1: I think that's great, But then what about when you're 690 00:32:39,680 --> 00:32:42,040 Speaker 1: watching TV you want to see the trees people only 691 00:32:42,080 --> 00:32:44,080 Speaker 1: have one tree ache, Well, Molly was saying she was 692 00:32:44,080 --> 00:32:46,600 Speaker 1: only having one tree. Well, I'm sure if they let 693 00:32:46,640 --> 00:32:48,880 Speaker 1: the professionals do it, she wouldn't have just had one. 694 00:32:49,200 --> 00:32:50,760 Speaker 1: On that note, I think we could talk about this 695 00:32:50,800 --> 00:32:52,880 Speaker 1: for hours. Thank you so much for joining us for 696 00:32:52,920 --> 00:32:55,320 Speaker 1: today's episode. If you have enjoyed it, could you please 697 00:32:55,320 --> 00:32:58,600 Speaker 1: make sure you are subscribed on Apple podcast and also Spotify. 698 00:32:58,760 --> 00:33:01,320 Speaker 1: This podcast was recorded on the traditional hand of the 699 00:33:01,360 --> 00:33:04,000 Speaker 1: Ghana people of the Adelaide planes. We pay respect to 700 00:33:04,040 --> 00:33:06,360 Speaker 1: elders past and present. Now, if you did want to 701 00:33:06,440 --> 00:33:08,600 Speaker 1: join in on all the conversations, please head over to 702 00:33:08,600 --> 00:33:11,640 Speaker 1: our Facebook group which is Outspoken the Podcast, and don't 703 00:33:11,680 --> 00:33:14,640 Speaker 1: forget to follow us on Instagram and also on TikTok 704 00:33:14,640 --> 00:33:17,960 Speaker 1: At Outspoken Underscore the Underscored podcast, you'll be able to 705 00:33:17,960 --> 00:33:20,640 Speaker 1: see all these tips and tricks we've picked up from 706 00:33:20,800 --> 00:33:38,080 Speaker 1: this jen Zetta for our Instagram