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Speaker 1: Why would Four Pillars Gin turn down the opportunity to

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Speaker 1: open another distillery. That's an important question because the answer

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Speaker 1: isn't necessarily obvious. After all, more must be better, right, Well,

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Speaker 1: that depends and to avoid falling into a never ending

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Speaker 1: cycle of discussing what it depends on, Four Pillars co

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Speaker 1: founder Matt Jones and his team have developed a series

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Speaker 1: of frameworks to aid their decision making. In this episode,

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Speaker 1: Matt takes me through how to design your own decision

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Speaker 1: making frameworks and he shares the ones that have helped

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Speaker 1: him most at Four Pillars. My name is doctor amanthe Immer.

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Speaker 1: I'm an organizational psychologist and the founder of behavioral science

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Speaker 1: consultancy Inventium, and this is how I work a show

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Speaker 1: about how to help you you do your best work.

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Speaker 1: On today's My Favorite Tip episode, we go back to

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Speaker 1: an interview from the past and I pick out my

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Speaker 1: favorite tip from the interview. In today's show, I speak

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Speaker 1: with Four Pillars co founder and brand director Matt Jones

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Speaker 1: about creating frameworks to help with better decision making, especially

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Speaker 1: when it comes to making creative decisions.

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Speaker 2: I think in the heart of it, what we're talking

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Speaker 2: about is sort of the codification of instincts and making

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Speaker 2: sure that what you don't want to do is correct

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Speaker 2: frameworks that's so compelling that you can talk yourself into

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Speaker 2: bad decisions. But what you do want to do, I think,

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Speaker 2: is just capture what it is that is going to

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Speaker 2: make you successful and sometimes retrospectively, what has made you successful.

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Speaker 2: So frameworks that we've built at Four Pillars include the

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Speaker 2: four pillars of our purpose, something we don't talk about

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Speaker 2: really at all to our external customers, but we talk

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Speaker 2: about a lot internally. What are the reasons why we exist,

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Speaker 2: why we do these things, why we matter in the world.

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Speaker 2: And they are distilling cocktails modern Australia and community, and

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Speaker 2: we've got things to say about all of them. But

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Speaker 2: at the heart of it, they're these four pillars of

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Speaker 2: why we exist that we can come back to. And

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Speaker 2: so why that's helpful is it gives people a lens

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Speaker 2: that they can use to talk about their ideas. So

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Speaker 2: when they come to the table and say, have I've

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Speaker 2: got this great idea for a four Pillars home in Sydney,

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Speaker 2: and I don't think we need another distillery, but I've

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Speaker 2: looked at their purpose and I'm thinking about that second

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Speaker 2: pillar to elevate and celebrate the craft of the cocktail.

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Speaker 2: As much as the distillery is a wonderful place, the

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Speaker 2: distillery is really about the first pillar of our purpose

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Speaker 2: to elevate the craft of distilling Gin. What if we

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Speaker 2: built a home in Sydney that was all about pillar

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Speaker 2: number two, celebrating the craft of a great cocktail, and

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Speaker 2: then that gives them a language, It gives them something

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Speaker 2: to hang that idea from that then makes sense of

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Speaker 2: it in the business and allows us to explore it

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Speaker 2: more and give it a center of gravity, another structure

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Speaker 2: or another little list of four the four experienced principles,

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Speaker 2: which really are about how we want people to feel

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Speaker 2: about us. That we want people to experience four pillars

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Speaker 2: as the most delicious, most creative, most well designed and

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Speaker 2: just most fun brand in Gin. And so that relationship

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Speaker 2: between deliciousness and creativity and design and fun helps give

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Speaker 2: us guardrails. So as we're executing, if I go back

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Speaker 2: to the four pillars, the boratory in Sydney and Surrey Hills,

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Speaker 2: which is this beautiful space anchored around this incredible bar

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Speaker 2: where the bartender and the drink a sort of a

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Speaker 2: sitting across this blue juniper blue concrete bar all on

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Speaker 2: the same plane. It's almost like a beautiful sushi counter

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Speaker 2: in Tokyo, where you know, chef and dinery unified around

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Speaker 2: the space, except in this case it's the bartender and

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Speaker 2: the drinker. Now, the reality is as we executed that

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Speaker 2: we could have got too serious. You know, we worked

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Speaker 2: with this incredible interior architect called Yasmighanim and create this

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Speaker 2: great space, but we could have got too serious about

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Speaker 2: the architecture and the craft of drinks, making too invested

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Speaker 2: in the creativity and the design strands of our sort

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Speaker 2: of experience principles. So then you come back and you

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Speaker 2: pull back to you but is it going to be delicious?

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Speaker 2: Is it going to be fun? Are people going to

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Speaker 2: be relaxed enough to enjoy their drink and feel like

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Speaker 2: they're having a good time? And so what these frameworks do?

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Speaker 2: You know? Some give you language to talk about ideas

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Speaker 2: and how they fit within the business. Some give you

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Speaker 2: guardrails around design and making sure that you're striking that

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Speaker 2: right balance. You know, I try and make sure that

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Speaker 2: when we write marketing strategies or when we build our

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Speaker 2: growth strategies for a market like the UK, that it

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Speaker 2: comes down own to typically four key principles. I think

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Speaker 2: it's about giving people language that helps them to articulate

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Speaker 2: why they think things are right. What these frameworks should

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Speaker 2: not become is a way of bullying people into accepting

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Speaker 2: ideas that are fundamentally bad.

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Speaker 1: If you enjoyed this extract of my chat with Matt,

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Speaker 1: you might want to go back and listen to the

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Speaker 1: full interview, which you can find a link for in

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Speaker 1: the show notes. If you're looking for more tips to

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Speaker 1: improve the way that you work, I write a short

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Speaker 1: fortnightly newsletter that contains three cool things that I've discovered

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Speaker 1: that helped me work better, ranging from software and gadgets

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Speaker 1: that I'm loving through to interesting research findings. You can

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Speaker 1: sign up for that at Howiwork dot com. That's how

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Speaker 1: I Work dot co. Thank you for sharing part of

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Speaker 1: your day with me by listening to How I Work.

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Speaker 1: If you're keen for more tips on how to work better,

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Speaker 1: connect with me via LinkedIn or Instagram. I'm very easy

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Speaker 1: to find. Just search for Amantha Imba. How I Work

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Speaker 1: was recorded on the traditional land of the Warrangeri people,

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Speaker 1: part of the Kulin Nation. I am so grateful for

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Speaker 1: being able to work and live on this beautiful land,

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Speaker 1: and I want to pay my respects to elders, past,

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Speaker 1: present and emerging. How I work is produced by Inventium

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Speaker 1: with production support from Dead Set Studios, and thank you

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Speaker 1: to Martin Nimba who did the audio mix and makes

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Speaker 1: everything sound better than it would have otherwise