Speaker 1: The Rising Conquer Podcast acknowledges the traditional custodians of the
Speaker 1: land which this episode is being recorded, the Yugen Bear region.
Speaker 1: We further acknowledge country throughout Australia and their connections to land,
Speaker 1: sea and community. We pay our respect to their elders
Speaker 1: past and present and extend that respect to all Aboriginal
Speaker 1: and terrest Raid Islander peoples today. Hello and welcome back
Speaker 1: to the Rise and Conquer Podcasts.
Speaker 2: This is the podcast for ordinary.
Speaker 1: People who want to do extraordinary things. Hello and a
Speaker 1: welcome back to the Rising Conker Podcast. It is your host,
Speaker 1: Georgie Stephenson, lawyer turned entrepreneur, wife mum all the things guys.
Speaker 2: Today, I have a goodie for you.
Speaker 1: I am joined in the RNC studio by the founder
Speaker 1: and owner of LSKD, Jason Daniel. So you may have
Speaker 1: already seen on Instagram it is pasted everywhere, but I
Speaker 1: am bringing out my own collection, the Rise Collection, with LSKD.
Speaker 2: This has been in the.
Speaker 1: Making for roughly a year and we've also been working
Speaker 1: together since twenty nineteen, so it is such a beautiful
Speaker 1: evolution of our relationship. And when LSKD asked me if
Speaker 1: I wanted to do a collection.
Speaker 2: Oh, guys, dreams come.
Speaker 1: True because you guys know, I wear active where every
Speaker 1: single day, and so to be able to create activewear
Speaker 1: that ticks all the boxes, exact colors and prints that
Speaker 1: I adore and love, and then to work with LSKD
Speaker 1: and really bring it to life incredible. It's been such
Speaker 1: experience and I'm so proud of this collection. I if
Speaker 1: you haven't seen go check it out on Instagram. So
Speaker 1: it launches this Thursday, the eleventh of August at six
Speaker 1: pm Australian needs to standard time.
Speaker 2: But I'm so bloody excited at tear. What do you
Speaker 2: want from the collection? Guys?
Speaker 1: Are tears getting the Mocker color to match her Fendy's lives.
Speaker 2: Honestly, my list has just been getting longer and longer.
Speaker 1: And then I listened to this episode and I was like,
Speaker 1: it's fine, Jason can take all my money.
Speaker 2: He's the nicest person, is he not?
Speaker 1: The sweetest human and so humble, so down to earth,
Speaker 1: and you can tell like he just does it for
Speaker 1: the community, absolutely, like loves it for offs it. No, guys,
Speaker 1: you're going to love this episode. We chat about how
Speaker 1: Jason started LSKD literally as a teenager, how the brand
Speaker 1: grew and pivoted. Something I love about LSKD it is.
Speaker 2: I don't want to say the only brand, but one
Speaker 2: of the only brands.
Speaker 1: I've known that has literally done a one eighty and
Speaker 1: acet it completely different brand, not completely, but yeah, incredible. Anyway,
Speaker 1: I'm going to stop chatting because we get into so
Speaker 1: much juiciness in this episode and Jason tells it all
Speaker 1: and just has so much knowledge and inspiration.
Speaker 2: After the chat, I was like pumped.
Speaker 1: I was like, oh my god, there's so many exciting
Speaker 1: things I want to implement, a naked harvest and like
Speaker 1: so cool. Yeah, I felt really pumped. So I'm so
Speaker 1: excited to bring.
Speaker 2: This to you. So without further ado, let's get into
Speaker 2: the episode. Jason, Welcome to the Rise and Conker Podcast.
Speaker 3: Thank you, tears in the making. I know, as I
Speaker 3: said before, like this has actually been a goal to
Speaker 3: get on this podcast for a very long time, so
Speaker 3: I'm very privileged, So thank you for having me.
Speaker 1: No, I appreciate that, and I'm really excited to have
Speaker 1: you on this podcast. Because I was chatting to Jason
Speaker 1: off air and just explaining that, you know, this podcast,
Speaker 1: my mission is a out empowering women to live their
Speaker 1: best life and really challenge the status quo and go
Speaker 1: after what they want, and you encompass that in everything
Speaker 1: you do.
Speaker 3: Thank you.
Speaker 1: So, I think the girl's going to love this one.
Speaker 1: I think they're going to feel so inspired. But for
Speaker 1: those who may not know who you are, do you
Speaker 1: want to just give us a little intro, a bit
Speaker 1: of glimpse into who Jason is.
Speaker 2: And what he does?
Speaker 3: Oh how long have you got?
Speaker 2: Guys?
Speaker 1: Jason can talk underwater and you know I can, So
Speaker 1: you're probably in for a long one here.
Speaker 3: I didn't. Yeah, I get told a lot. I talk
Speaker 3: too much, But my story is crazy. I mean I
Speaker 3: grew up wanting to be a professional motocross athlete, you know,
Speaker 3: from a young age. I suppose the name loose kid
Speaker 3: actually started out as a high school nickname. So when
Speaker 3: I grew up riding BMX, that's how it started. You
Speaker 3: could sell the little loose on a bike and it
Speaker 3: was just a nickname that started from riding VMX at school.
Speaker 3: And when the name started, it was that kind of
Speaker 3: word of the month everyone has when you're growing out,
Speaker 3: you have this word, and the word loose kid was
Speaker 3: a word we used, and you know, we actually ended
Speaker 3: up turning it into a brand. My mum helped me
Speaker 3: a lot back then. She was a huge help, got
Speaker 3: me the trademark papers. Someone told me to turn to
Speaker 3: a brand and to be honest, I didn't. Yeah, and
Speaker 3: it was I was like, you know, I was in
Speaker 3: high school.
Speaker 2: I did have to say, how old were you at
Speaker 2: this point?
Speaker 3: I was I would have been fourteen or like fourteen,
Speaker 3: maybe three or fourteen when the name started. Yeah, And
Speaker 3: I always didn't really understand what a brand was, to
Speaker 3: be honest, and I knew that I could turn it
Speaker 3: into something, but I hadn't committed myself to be honest.
Speaker 3: And so through that we got the trademark papers and
Speaker 3: we trademarked it loose Kid Industries. And for about from
Speaker 3: around two thousand and two to two thousand and seven,
Speaker 3: we made T shirts. We you know, we sold at
Speaker 3: the motocross tracks, and we set up at events, really
Speaker 3: grassroots marketing to what they talk about as community today
Speaker 3: and brand building. And you know, I was going and
Speaker 3: racing on weekends all over Queensland and even New South
Speaker 3: Wales and we'd set up and we'd create a community
Speaker 3: and I didn't really understand what I was even building
Speaker 3: back then, but it was just a bunch of fun
Speaker 3: and you know, to me, it was about racing moto
Speaker 3: and being a professional athlete. And I actually then started
Speaker 3: a carpentry apprenticeship, so I did too.
Speaker 2: Oh I didn't know that.
Speaker 3: Yeah, so I tried to be a sparky and couldn't
Speaker 3: do that. Lasted three months after school, but then I
Speaker 3: did a year out of that into another job, which
Speaker 3: was working in a brick laying yard actually like looking
Speaker 3: after trucks and managing trucks and you know where the
Speaker 3: bricks were going, et cetera. And I really kind of
Speaker 3: was like what am I doing? And then went, actually,
Speaker 3: I need to trade, like I need to get a ticket,
Speaker 3: and actually this is a year out of school. It
Speaker 3: was about a year out of school, and I thought,
Speaker 3: you know what, I've got to get a ticket. And
Speaker 3: I actually had a day off a week to go
Speaker 3: riding where I was working for a family friend. And
Speaker 3: instead of going riding, I went and worked for this
Speaker 3: carpenter a day a week for free for about three
Speaker 3: months because no one was giving apprenticeships back then, and
Speaker 3: I thought, you know what, very hard, Yeah, and even
Speaker 3: obviously the same today as it was back then. So
Speaker 3: I was like, I'll work for you for free, you know,
Speaker 3: one day a week, and I was probably doing ten
Speaker 3: hour days and honestly, I was loving it. And then
Speaker 3: he gave me an apprenticeship for you know, seven dollars
Speaker 3: an hour first year, and I had to sell a
Speaker 3: bunch of stuff. So I sold my jet ski. You know,
Speaker 3: I was making pretty good money as a seventeen year
Speaker 3: old kid, and so I sold my jet ski and
Speaker 3: so I got you know, the main thing is I
Speaker 3: can afford to go racing moto, and you know, I
Speaker 3: had some amazing sponsors when I raced. And then yeah,
Speaker 3: I started my apprenticeship. And then it was about two
Speaker 3: thousand and seven and I'd already been with my you know,
Speaker 3: my wife but girlfriend then for a couple quite a
Speaker 3: few I think three years then, and I went, you
Speaker 3: know what, I'm going to do something with this brand,
Speaker 3: Like I can do something with this, I can create,
Speaker 3: this could be my job. So I think I was
Speaker 3: second year into my apprenticeship and I was like this
Speaker 3: is it, Like I'm going to I'm going to turn
Speaker 3: this into my career. And I was like, okay, how
Speaker 3: do I even make a shirt? Like how do I
Speaker 3: make like, you know, not just a shirt like one shirt?
Speaker 3: How do I make that? And it was really interesting
Speaker 3: because I went through times where I was wearing the
Speaker 3: shirt I was wearing on a job site and I'm like,
Speaker 3: this shirt's pretty good, and I looked at the label.
Speaker 3: I'm like, oh, I think this is guilding. Okay, I
Speaker 3: lot google Guilden and then I'm like, oh, well, they'll
Speaker 3: make our shirts. Because I liked wearing and working, they lasted,
Speaker 3: so it was just like just finding things and niches
Speaker 3: and I was getting up in the morning, it's you know,
Speaker 3: five in the morning, working till six, starting working six thirty,
Speaker 3: you know, my lunch break. I was making phone calls
Speaker 3: to retailers and I didn't even have a catalog. I
Speaker 3: was just trying to sell T shirts. You know, it
Speaker 3: might have been a sheet of paper. So from two
Speaker 3: thousand and seven twenty ten, it was kind of this
Speaker 3: period of just you know, I'd work a week and
Speaker 3: on a Saturday when I was going racing, I would
Speaker 3: stop at a retail store and try and sell to
Speaker 3: them on a Saturday, when you typically don't sell to
Speaker 3: stores on a Saturday, that's the busiest day of trade.
Speaker 3: And yeah, and it was just it was literally just
Speaker 3: hustling to kind of turn this into my career. And
Speaker 3: I didn't know what it meant then, but I just
Speaker 3: wanted it to be a job. It wasn't about you know,
Speaker 3: social media wasn't a thing then. You know, I was
Speaker 3: working with magazines, so I really got this experience of
Speaker 3: what it was like before social media. And I was
Speaker 3: in my early twenties. I think I was like twenty one,
Speaker 3: twenty two, And in twenty ten, I finished my apprenticeship
Speaker 3: and then went full time to another apprenticeship, which was
Speaker 3: you know LKI. When we transitioned in two thousand and seven,
Speaker 3: twenty ten, I went full time and we moved into
Speaker 3: this little warehouse which we've only just recently moved out of.
Speaker 2: Was it the same warehouse?
Speaker 3: Yeah, yeah, So we moved fulfilm it like warehouse for
Speaker 3: filming centers. A couple of times. We kept the original
Speaker 3: office where we still have it now. We still got
Speaker 3: it at the moment. But yeah, and it was cool.
Speaker 3: I mean we then you know, went full time and
Speaker 3: it was just go tell us.
Speaker 1: About what was kind of the first you know, big break.
Speaker 1: So for example, when I think of Loose Kids, I
Speaker 1: think of it being in City Beach and me being
Speaker 1: fourteen being in City Beach and like seeing the brand
Speaker 1: and knowing the brand started, so me and Jason have
Speaker 1: both come from the same area growing up and knowing
Speaker 1: the brand started that and being like, oh yeah, that's
Speaker 1: like that's cool sort of thing.
Speaker 3: My apprenticeship, right, I think in the Redlands.
Speaker 1: So yeah, you know, represent yeah, I mean the first
Speaker 1: it was a couple of things.
Speaker 3: I mean, we sponsored a lot of athletes, so that
Speaker 3: was some big things where we got to sign one
Speaker 3: of the best in Australia and I really realized that
Speaker 3: we actually, you know, we had no money and I
Speaker 3: ended up having this really top athlete who was winning
Speaker 3: championships where the brand and I was like, wow, he
Speaker 3: loves the brand. This is crazy and which really learned
Speaker 3: to foster it's about a relationship and a connection first
Speaker 3: when you're working with anyone as opposed to just a
Speaker 3: monetary thing. And he loved the brand. That was a
Speaker 3: big break because I was like, you know, see this
Speaker 3: guy at the tracks and this athlete loved it, and
Speaker 3: I was like, this is really cool. And then the
Speaker 3: next probably big break was getting into say a City
Speaker 3: Beach then, you know, I think it was around twenty eleven.
Speaker 3: You know, we got into City Beach and they placed
Speaker 3: their first order and it took time. You know. I
Speaker 3: remember getting stood up by the buyer my first meeting.
Speaker 3: I was up there and he forgot about me and
Speaker 3: I was there sitting in the office waiting for a meeting,
Speaker 3: and they just did he'd forgotten he was out at lunch.
Speaker 3: I actually know that person, and I was telling the
Speaker 3: other day, give them shit, but yeah, you know, and
Speaker 3: I was like, you know what, like that's just what happens.
Speaker 3: You know, it's going to take time, and yeah, like
Speaker 3: you got stood up. I could have said, no, don't
Speaker 3: worry about it, but I just kept going back and
Speaker 3: you know, posting catalogs and then you ended up building
Speaker 3: a great relationship with them, and they were amazing over
Speaker 3: the years we were in there. And that was a
Speaker 3: huge break because it really helped us to elevate to
Speaker 3: get into you know, think it was sixty plus stores then.
Speaker 1: Yeah, it almost maybe made the brand more mainstream.
Speaker 3: Yeah, I think it did. I think it did. And
Speaker 3: we were still doing a lot of magazine ads and
Speaker 3: you know, I was shooting in magazine ads as well,
Speaker 3: and I'd put stickers all over the helmet. I mean,
Speaker 3: we don't even make stickers today with LSKD, but we
Speaker 3: were making stickers. And yeah, there was just this that,
Speaker 3: and then we started to get in some other stores.
Speaker 3: I mean we're in a lot of independence. We're probably
Speaker 3: in around two hundred around Australia. Ye. Well, and then
Speaker 3: we were designing, you know, the way we developed product,
Speaker 3: and you know, I got to take my first trip
Speaker 3: to China in twenty eleven, so I started learning manufacturing
Speaker 3: and building relationships with manufacturers all over the world and
Speaker 3: just got to learn through that journey. And from about
Speaker 3: twenty ten to twenty seventeen, we were kind of just
Speaker 3: making everything for everyone. You know, we made life jackets,
Speaker 3: motocross gloves, and we just because we used them. You know,
Speaker 3: we love wakesurfing, we love mountain biking. We just made
Speaker 3: it all. And then we had sportswear and streetwear and
Speaker 3: we didn't and we were selling to so many different
Speaker 3: retailers and I didn't really realize it was taking a
Speaker 3: lot of energy away from actually focusing on one thing
Speaker 3: and what we were passionate.
Speaker 2: About so like spreading yourself thin.
Speaker 3: Correct, like we were everywhere, and I didn't realize I
Speaker 3: was just putting too much time into everything but not
Speaker 3: into one thing. And I really kind of was kind
Speaker 3: of like, what's the why, Like what's my wife? So
Speaker 3: I kind of went through this period of just pushing, pushing, pushing,
Speaker 3: and then going realizing. And I think by then we're
Speaker 3: about a team of twelve by around twenty eighteen, and
Speaker 3: we stayed around that for a while. I was twenty
Speaker 3: seventeen twenty eighteen and at that time I'm trying to
Speaker 3: remember the date, but I actually my wife fell pregnant.
Speaker 3: Ali felt pregnant and you know, with our first child, Hendrix,
Speaker 3: and it actually woke me up, like it was the
Speaker 3: best thing ever, Like it actually made me go, wow,
Speaker 3: like okay, I'm going to be dad now, this is amazing.
Speaker 3: I'm so excited. But I actually, you know, it's not
Speaker 3: just like I've actually got a family now, so you know,
Speaker 3: I'm on the other side of it with as parents,
Speaker 3: and so it really woke me up. And I just
Speaker 3: went through this period of I tried to go to
Speaker 3: like I suppose that those events earlier on and I
Speaker 3: was probably a little bit stubborn, and you know these
Speaker 3: events he's kind of whether it's an entrepreneur event or
Speaker 3: these different events. I was like, I didn't need to
Speaker 3: go to that stuff, where really I did and I
Speaker 3: needed to learn, and I can remember the dates, but
Speaker 3: I started listening. I went to a course called Landmark
Speaker 3: in around twenty fifteen, and I took my wife and
Speaker 3: my mom and that was a huge transformation. That went
Speaker 3: to Toast Masters and learned how to public speak because
Speaker 3: I hate speaking in front of people, as everyone does,
Speaker 3: even if it was ten people. So I went to
Speaker 3: with Toast Marses for two years because I'm like, I
Speaker 3: have a huge.
Speaker 1: Fear, like, wow, I didn't know that I wouldn't like
Speaker 1: I wouldn't think that.
Speaker 3: Yeah one on one, I'm okay as soon as you
Speaker 3: put me, probably shit myself. So I was like, I've
Speaker 3: got to get better. So I went to them, and
Speaker 3: you've learned how to do you know, like meeting structure.
Speaker 3: So I just kind of slowly started thinking I've got
Speaker 3: to get out of my comfort zone and start learning more.
Speaker 1: Yeah, well and almost like thinking having that shift of
Speaker 1: I guess, you know, personal development and wondering, wanting to
Speaker 1: better yourself and being like, oh, actually I do need
Speaker 1: a little bit of help, rather than kind of feeling
Speaker 1: like you were coasting it before.
Speaker 3: Yeah, correct, Like I kind of was like, oh, I'm
Speaker 3: in these stores, I'm doing great. It's all good, and
Speaker 3: you know, things started to shift and you know it
Speaker 3: didn't know.
Speaker 1: What's really interesting is obviously everyone knows I just had
Speaker 1: a child.
Speaker 2: If you don't know, I have a girl. And I've
Speaker 2: felt this big.
Speaker 1: Internal shift where I think this like huge transition where
Speaker 1: I don't know, like I said it the other day,
Speaker 1: where it's like I feel like I had when I
Speaker 1: birthed Ivy.
Speaker 2: It was like a death of my.
Speaker 1: Old self and it's like this new self, this new chapter.
Speaker 1: But I feel very unclear about what that is and
Speaker 1: like who I am and what this means. But I
Speaker 1: just feel like this you know, shift coming and it's
Speaker 1: making me, like you're saying, like for the first time,
Speaker 1: being like.
Speaker 2: Like I know what my purpose is, but you know
Speaker 2: what is what is that?
Speaker 3: Yeah? It just.
Speaker 1: Yes, yeah, and like create a legacy and all these
Speaker 1: different things that I just never thought about before. So
Speaker 1: that that's very interesting that you said that, because I
Speaker 1: didn't know, Like, obviously I'm on the side of being
Speaker 1: the mother, but it's so interesting that you said that,
Speaker 1: of being a father and kind of going through this
Speaker 1: peak shift. Tell us about so loose kids, we're now pivoting,
Speaker 1: we're changing and you changed into LSKD. Tell us about
Speaker 1: the why, what happened? What was involved in this move?
Speaker 3: It was Yeah, it was crazy. I mean what year
Speaker 3: was this? Sorry, so September twenty eighteen, twenty eighteen, September
Speaker 3: twenty eighteen, so it's not that long ago. Really four
Speaker 3: years in coming up in September when we actually changed
Speaker 3: the brand and we kind of rebuilt everything from the
Speaker 3: ground so I kind of treat as a whole new brand.
Speaker 2: Yeah, I would say it's a whole new brand.
Speaker 3: Yeah. And the years of LKI which were amazing, and
Speaker 3: the amazing thing was the community really came along for
Speaker 3: the journey and it was kind of like it was
Speaker 3: almost like on the job NBA, you know, university and
Speaker 3: I never went to university. It was like I got
Speaker 3: to learn so much from that. But the transition started
Speaker 3: where I actually got started listening to books, and to
Speaker 3: be honest, the first book I listened to was the
Speaker 3: founder of Lulu Lemon, and I actually just I just
Speaker 3: really resignated with his story and what he went through,
Speaker 3: and I just kind of resonated. And then I just
Speaker 3: started listening to all these other books and then you know,
Speaker 3: there's good to.
Speaker 2: Books change your life.
Speaker 3: Yeah, as cliche as it sounds. And then I just started.
Speaker 3: And I actually my CFO he started a month before that.
Speaker 3: He started day a week, and you know, we we
Speaker 3: had a government grant that paid for him. Like, I
Speaker 3: couldn't afford to take a CFO on a day week,
Speaker 3: so I had a government grant that helped pay for that.
Speaker 3: Like we weren't doing that great. And he started teaching me.
Speaker 3: You know, everyone has a like, I'm so passionate about
Speaker 3: our brand and our mission and values, but you know,
Speaker 3: I wasn't. I wanted to understand it, but I'm not
Speaker 3: an accountant, and I didn't understand that. But I've realized
Speaker 3: the importance of understanding the art and the science together.
Speaker 3: So I started really learning, you know, where to focus on.
Speaker 3: But he joined and I just when I started listening
Speaker 3: to his books, I started sharing books with other people, and
Speaker 3: then they started giving me feedback, and it was about
Speaker 3: twenty seventeen, I was listening to these books, going, okay,
Speaker 3: what is my wife? You know, there's good to great
Speaker 3: and all these different books from Jim Collins and Simon Sinek,
Speaker 3: and I was like hanging on. Like I grew up
Speaker 3: wanting to be a pro athlete. I grew up doing
Speaker 3: every sport like surf, life saving soccer. You know. I
Speaker 3: loved being a part of stuff. And I didn't realize.
Speaker 3: You know, I think my twenty first birthday, we ad Ministry,
Speaker 3: a sound player and DJ play at my house. You know,
Speaker 3: it was like one hundred and twenty people, but it
Speaker 3: wasn't really about the party. It was about the community
Speaker 3: of all different athletes together. And I was like, hang on,
Speaker 3: this is a I really looked at my childhood growing
Speaker 3: up and what I loved, and you know, it was
Speaker 3: very like have a great childhood, and I was like,
Speaker 3: what am I doing here? And then I realized the
Speaker 3: brand actually was kind of created from that of what
Speaker 3: Chase the Vibe is. And when I started to look
Speaker 3: at it, we had this word Chase the Vibe and
Speaker 3: then the word LSKD was actually created around twenty fifteen
Speaker 3: as a mock up to lose kid abbreviated, and we
Speaker 3: started putting it on clothing around twenty sixteen with our
Speaker 3: Okai logo, but we found that the community liked LSKD
Speaker 3: more than Oki. So as I'm listening to this book,
Speaker 3: so I'm like, hang on, we've kind of confusing again
Speaker 3: because we've got two logos. And by that time around
Speaker 3: twenty eighteen, around okay, we're stopping making life jackets gloves,
Speaker 3: and then when okay, well, I never really thought I
Speaker 3: could build a sportswear brand because it was so many
Speaker 3: sportswear brands. But then I thought, well, hang on, if
Speaker 3: I love fitness and I love sports and adventure, why
Speaker 3: can't we do something in our own way. And we
Speaker 3: had some active wear, and you know, we redeveloped it
Speaker 3: with our raw materials and fabrics, with the red fabric
Speaker 3: that we created. So it was kind of this like
Speaker 3: slow evolution of like looking at you know, why we
Speaker 3: did things. And Dylan out head of design, he grew
Speaker 3: up into racing motor and he was there from the
Speaker 3: start of the brand and he designed the LSKD logo.
Speaker 3: So we would chat about it and I would get
Speaker 3: the whole team involved, and I would just say to
Speaker 3: the whole team. And when we kind of when we transitioned,
Speaker 3: I had both logos and I would show our team
Speaker 3: and I would show our community and athletes and everyone
Speaker 3: just said they loved lskdy Moore. And I was like,
Speaker 3: you know what, like this isn't about me, Like this
Speaker 3: is about listening to the community and what they wanted.
Speaker 3: And so we just changed the brand overnight. I was like,
Speaker 3: you know what, let's do it. Then if everyone wants
Speaker 3: to do it, let's rebuild this and then let's you know,
Speaker 3: use all these learnings to rebuild from the ground up.
Speaker 3: And then and then I was kind of like, well,
Speaker 3: why do I come to work every day? Like why
Speaker 3: am I coming to work every day? Like I've you know,
Speaker 3: and I felt like I'd be doing it for a
Speaker 3: long time. I was like, man, I've been doing this
Speaker 3: for a while and it really hasn't popped. And so
Speaker 3: I'm questioning my internal dialogue going man like if I'm
Speaker 3: not made, like I can't make it, like it's not working.
Speaker 3: And then I'm like, hang on a minute, I think
Speaker 3: I want it too much. I think I need to
Speaker 3: focus on the mission and values and be really focused
Speaker 3: on that or the mission first, that's more important than
Speaker 3: anything else. And then we had this word chase the vibe,
Speaker 3: and I was like, you know what, our missions to
Speaker 3: inspire people to chase the vibe. And I got the
Speaker 3: whole team a part of that and said, what do
Speaker 3: you guys think And everyone's like yeah, And I'm like,
Speaker 3: let's stick at that, Like, let's focus on that and
Speaker 3: then let's not get distracted and really focus on the mission.
Speaker 3: And every decision we make in our brand is all
Speaker 3: about that and how we can inspire people for long term.
Speaker 3: And let's take it slow, like let's rebuild this thing
Speaker 3: slowly and just really take our time and then develop
Speaker 3: product for the community and develop best in the world
Speaker 3: leggings for our female athletes and community, and really slowly
Speaker 3: build it. And we developed our Reptite, which took about
Speaker 3: a year and a half to develop, so and we
Speaker 3: released it in twenty nineteen. In July when we first
Speaker 3: I started working with you, actually, which was super exciting day.
Speaker 3: And I don't think you're allowed to wear the tides
Speaker 3: at the time, so it was like a goal long
Speaker 3: term of you to finally be able to wear the leggings.
Speaker 3: But yeah, so we just everything. We just took our
Speaker 3: time and listened to the community and took it slow
Speaker 3: and really went Okay, well, what are we building? And
Speaker 3: when we made decisions, why are we making this decision
Speaker 3: instead of just you know, what did the retailers want
Speaker 3: and let's make product to just sell, Like, let's make
Speaker 3: product for long term. So yeah, it was it was
Speaker 3: a very long journey of asking why and really going
Speaker 3: deep into like, you know, myself growing up in the
Speaker 3: community around this, and yeah, it's very very thankful to
Speaker 3: go through that journey. I don't think if with the
Speaker 3: growth we're going through now, I don't think if I
Speaker 3: had that journey of the brand with Olki and loose Kid,
Speaker 3: we'd be in the position we are. I think I
Speaker 3: don't think I could handle it. I don't think i'd
Speaker 3: understand why we're growing. And I always try to understand
Speaker 3: why we're growing at the speed we are and the
Speaker 3: amazing team we've developed and you know where they're heading
Speaker 3: in their careers, and yeah, it's been Yeah, it's been
Speaker 3: very special.
Speaker 2: That's incredible.
Speaker 3: An I explained it all right?
Speaker 1: Yeah, No, And I well, I would love to know
Speaker 1: what's your perspective, because I feel like I have some
Speaker 1: sort of insight, but was there kind of what do
Speaker 1: you think is like the pivotal moment or because I
Speaker 1: feel like i've you know, I've been with you guys
Speaker 1: since twenty nineteen, isn't it? And yeah, and I've always
Speaker 1: you know, loved the company, loved the mission, always just
Speaker 1: had like I just chatting to Jason off air and
Speaker 1: kind of saying, even when we work together, it's not
Speaker 1: that it didn't make sense, but it's not like you
Speaker 1: guys were like a very target market, you know, brand
Speaker 1: for me. But there was just something about the brand
Speaker 1: that I was like, I just want to be involved
Speaker 1: in this and I almost couldn't put my finger on it.
Speaker 2: And like obviously now I know.
Speaker 1: Because of the community and just everything that you guys do,
Speaker 1: and I love. I think I love most is you're
Speaker 1: not just a carbon copy of everyone else.
Speaker 2: You very much.
Speaker 1: You can tell that you've done this like internalization of
Speaker 1: what's our why what does our community want? You're constantly
Speaker 1: asking this question, which is huge if you want to
Speaker 1: be a you know, company that grows like we're very
Speaker 1: much the same at Naked Harvests, Like we're always like,
Speaker 1: what does the NHH Gang wants. It's not about what
Speaker 1: me and coople want. It's like, what is the NHH
Speaker 1: gang want? How are they going? And I feel like
Speaker 1: you guys encompass community just epic and but I'd love
Speaker 1: to know, Like I feel like there was just this
Speaker 1: moment like I've been with you guys for so long
Speaker 1: and then you know, loving it. I always like always
Speaker 1: a huge company, but I feel like there was this
Speaker 1: moment where it's like LSK, you just like blew up,
Speaker 1: like like just I was like, all of a sudden,
Speaker 1: saw it all over Instagram, you know, saw different influences
Speaker 1: or athletes wearing it, and I was like, hey, that's
Speaker 1: my brand. Can you pinpoint something? I'm sure there's lots
Speaker 1: of people with businesses being like tell us, tell us.
Speaker 3: Yeah, you know what because everyone says, like, what's the
Speaker 3: one thing, And I think it's a million things put
Speaker 3: together and as you compounding, compounding, and it's like slow
Speaker 3: and you're making a lot of mistakes and learning why
Speaker 3: you're on that journey, and I you know, I think
Speaker 3: there's a lot of things that you know, we've you know,
Speaker 3: done really right, and a lot of things we have
Speaker 3: and I mean we've got we're still on that journey
Speaker 3: and learning and you've still got a long way to go.
Speaker 3: But I don't think I could pinpoint it to one thing.
Speaker 3: I think everything we did, you know, it was all
Speaker 3: about the product. And then you know when we you know,
Speaker 3: to the athletes, to the community, to what we did.
Speaker 3: Even when we you know, were you know, we worked hard,
Speaker 3: and it was so stoked to work with yourself. And
Speaker 3: I remember, you know, I remember when we you know,
Speaker 3: when we first started working with you, it was like,
Speaker 3: because you're an inspiring female everyday athlete, that's you know,
Speaker 3: so influential to your community as an entrepreneur, like that
Speaker 3: inspired us. So there was this real why while we
Speaker 3: were so excited to work with yourself, and then we
Speaker 3: asked those questions. So yeah, I think it was a
Speaker 3: number of things. And as you said, like it just
Speaker 3: takes time, like we've only it takes time and just
Speaker 3: constantly doing different things and learning, you know, and and
Speaker 3: we set our values. It's funny because we're so clear
Speaker 3: on our values as a team, but we only set
Speaker 3: our values as the start of last year. But we
Speaker 3: were kind of doing the those values. But when we
Speaker 3: set them, you know, we're about I think it's about
Speaker 3: thirty of the team filled out, and well it's about
Speaker 3: thirty at the time, filled out an anonymous form. You
Speaker 3: know that we threw into slack and we started chatting
Speaker 3: about it and said, like, what values are to you?
Speaker 3: So I didn't come up with the values. They're not
Speaker 3: from me, they're from the team and those little things
Speaker 3: there that at the time when we did it, you know,
Speaker 3: we'd just come off the back of a really successful say,
Speaker 3: you know, Black Friday, but we've made a lot of mistakes,
Speaker 3: wet our committee down, we were late, and we're like, man,
Speaker 3: we've got a lot to learn. And then we're like, hey,
Speaker 3: on what is our values? And you know, we'd just
Speaker 3: come off the back of listening to this book called
Speaker 3: Delivering Happiness and was like, oh wow, like we can
Speaker 3: really improve there. And then we wrote our values and
Speaker 3: then we you know, we got the team together and
Speaker 3: we wrote them down on paper and because of what
Speaker 3: they put together and we kind of started pinpointing and
Speaker 3: we'd just be sitting on the table, like sitting at
Speaker 3: a table writing them down in a meeting, just chatting
Speaker 3: about it and just constantly refining it. And then that's
Speaker 3: how we created the six values. Yeah, and then we
Speaker 3: go back to it. It's like, well, every decision we
Speaker 3: make every.
Speaker 2: Day and what are the six values?
Speaker 3: Oh, you're putting me on the spot. No, create a community.
Speaker 2: I was thinking, Should I know this?
Speaker 3: Ah? No, I love eating from the spots right now?
Speaker 3: Create a community? Better move fast, break shit, love, there's
Speaker 3: a way to do a better find it? Oh you've
Speaker 3: put me on the stop.
Speaker 2: Come on checks.
Speaker 3: Oh my god, I feel like an idiot.
Speaker 2: You know something else and something else.
Speaker 3: Well, it's funny because we ask ourselves like what are
Speaker 3: we doing today? Like what do we learn? And like
Speaker 3: let's you know, that's like creating community or like, hey
Speaker 3: there's a way to a better find it? Do we
Speaker 3: do that? Let's move fast, let's break shit, like, let's
Speaker 3: have a go.
Speaker 1: Like it's like me and Cooleys say, like we're literally
Speaker 1: just throwing shit at the wall. See what sticks, and
Speaker 1: like just being so scrappy and just doing what we
Speaker 1: can when we can and just trying to be I
Speaker 1: think you do need to be quite reactive, yes, because
Speaker 1: otherwise you're very much going to get left behind. And
Speaker 1: it's like I come from a corporate world, where it takes,
Speaker 1: you know, a million days for a decision to go
Speaker 1: through and for policies to change and whatnot. And so
Speaker 1: I very much live and breathe, like, let's make a decision,
Speaker 1: let's just be reactive, let's learn from it and learn.
Speaker 2: Yeah, exactly.
Speaker 3: Yeah, and the other ones sweep the sheds. So no
Speaker 3: one's bigger than the team. Yeah, sweep the shed Yeah,
Speaker 3: sweep the sheds. So one of our values is actually
Speaker 3: called sweep the sheds.
Speaker 2: What does that mean? Sorry?
Speaker 3: So it's kind of like a like no one's bigger
Speaker 3: than the team. It came from it actually a book.
Speaker 2: Oh, like, no one's beneath.
Speaker 3: Like, no one's bigger than the team.
Speaker 2: Yeah, that's like Cooper's downstairs packing orders.
Speaker 3: Directing the sheds. You know, the team.
Speaker 2: Someone's away and he's down there and there's.
Speaker 3: Nothing exactly right. So that's like one of the you know,
Speaker 3: you get in help. No one's bigger than the team.
Speaker 2: I love that. That's and yeah, that's incredible.
Speaker 3: So yeah, and I think that's where it was like
Speaker 3: a million things that you could I could chat about
Speaker 3: all day that's been put together from decisions we've made.
Speaker 1: But I love that because I think people looking for
Speaker 1: one answer. They're looking for Oh I just you know,
Speaker 1: want to do that and become you know, such a
Speaker 1: big impressive brand like Las Katie. But it isn't about
Speaker 1: the one thing, like you said, it's all the things.
Speaker 2: It's compounding.
Speaker 1: And I think something that I've got from what you're
Speaker 1: saying is I feel like you're someone who just constantly reflects,
Speaker 1: and you're constantly thinking it's not like said it and
Speaker 1: it's done. It's constantly refining. Yeah, yes, and you just
Speaker 1: must have like you have so much resilience. It's like
Speaker 1: if something turns to shit or goes wrong, you're like,
Speaker 1: let's just keep going.
Speaker 2: Let's see what else.
Speaker 3: It's been a long journey, yeah, and be very lucky
Speaker 3: to be given a gift like that where I've just
Speaker 3: kind of, you know, I've made so many stactions and
Speaker 3: just keep going, you know, and keep going and even
Speaker 3: into fitness, like I recently ran a marathon and even
Speaker 3: just learning from that experience of running you know, around
Speaker 3: my last year unofficial because of COVID, but the first
Speaker 3: official on this year of the Gold Coast, Like I
Speaker 3: got to learn so much from that. I kind of,
Speaker 3: you know, you treat it as a journey and you're
Speaker 3: constantly learning to get better every day. And you know,
Speaker 3: if you don't make mistakes, you don't you know, we
Speaker 3: wouldn't be in this position if I hadn't gone through that. Yeah,
Speaker 3: So you just and it's almost like you have to
Speaker 3: go through certain mistakes yea to understand the next part
Speaker 3: of the journey, whether it's growth or certain you know,
Speaker 3: certain things. And I think reflecting our mistakes is a
Speaker 3: good thing because you're like, well, you know, hopefully I
Speaker 3: made that again, but also I'm going to be so
Speaker 3: much better off. So every new thing we go into
Speaker 3: and we're learning, you know, hopefully we don't mess it up,
Speaker 3: especially with product because you want to make sure it's
Speaker 3: so focused on developed the best product for our community.
Speaker 3: But yeah, definitely lucky to have that kind of trait
Speaker 3: with your resilience.
Speaker 2: Important you need it.
Speaker 1: I've got a question and I'm wondering, so if someone's
Speaker 1: an entrepreneur or you know, they have their own small business,
Speaker 1: or they're wanting to what's one book that you recommend
Speaker 1: they read because I know you're a books person.
Speaker 3: Oh, it's just to pick one.
Speaker 2: You can pick too.
Speaker 3: I don't know. I mean there's so many. It depends
Speaker 3: on what part of the journey they're going through.
Speaker 2: The start.
Speaker 3: I mean, I do I do love Good to Great?
Speaker 3: And I do love Who's That by Jim Collins. So
Speaker 3: that's a great book Good to Great? And yeah, I
Speaker 3: mean now there's heaps, Legacy Delivering Happiness, lul Lemon Founder,
Speaker 3: there's Yeah, there's so many, there's you know, Rene Brown
Speaker 3: has great books.
Speaker 2: Brown.
Speaker 3: Yeah, Like, there's so many good ones. Like it's just
Speaker 3: so hard to pinpoint because they all everyone's in a
Speaker 3: different chapter of their life. And I always think that
Speaker 3: sometimes I even listen to a book and then six
Speaker 3: months later I'll go back and listen and I'll hear
Speaker 3: it completely.
Speaker 2: I do the exact same thing. And my life truly.
Speaker 1: Changed when I started listening to podcasts and books. Yeah,
Speaker 1: I remember like that that was such a pivotal moment
Speaker 1: for me. So it's just like it's not even about
Speaker 1: the one book. It's just about constantly learning and like
Speaker 1: up skilling.
Speaker 3: And there'll be a day you don't want to listen
Speaker 3: to that book, so you just go to another book.
Speaker 2: Like it's okay, I'm queen of switching books.
Speaker 3: I feel you that do it a lot. Yeah, and
Speaker 3: you know, it's just that thing that I think that
Speaker 3: you know end podcasts too, that's a massive one as well.
Speaker 3: I was listening to a lot of podcasts and yeah,
Speaker 3: you're just constantly learning. You learn something from everyone.
Speaker 1: Well, I think it's like if you think about it, books,
Speaker 1: it's like everyone's best advice in one book and podcast.
Speaker 1: It's if you wanted to be mentored by someone, but
Speaker 1: maybe they don't have the time or you don't have
Speaker 1: the funds.
Speaker 2: It's basically free mentoring.
Speaker 3: Yes, correct, you can learn so much for free, I know.
Speaker 3: And I don't think it's the fact of going and
Speaker 3: actioning it too true. I think that's again when you
Speaker 3: learn something, and I think that's something you know, if
Speaker 3: you learn something, go and try it that day, or
Speaker 3: if you've got a big decision you have to make
Speaker 3: and you listen to something, you're like, maybe I'll just
Speaker 3: make a decision because I learned from someone that's actually
Speaker 3: gone through that themselves. Yeah, because we're all thrown decisions
Speaker 3: every day that we have to make that up. You know,
Speaker 3: it could be big decisions, small decisions, but it's a
Speaker 3: decision and sometimes making a decision is better than not
Speaker 3: doing one because then you're not moving forward. So I
Speaker 3: think that plays a big part in it.
Speaker 2: Love.
Speaker 1: So let's chat about the evolution of the brand. Yes,
Speaker 1: so you know we've changed to LSKD. I feel like
Speaker 1: you guys have very much honed in, not like completely
Speaker 1: niche or anything like that, because you obviously do such
Speaker 1: a wide variety. It's like men's, women's children, but you're
Speaker 1: very much honed in on the active where the lounge
Speaker 1: tread the streetwear was kind of like a pivotal sort
Speaker 1: of decision or was that just like something that evolved.
Speaker 3: Yeah, it was very Yeah, it was very pivotal. I
Speaker 3: think you know, when we kind of really established ourselves,
Speaker 3: it was like, our mission is to inspire people to
Speaker 3: chase the vibe through sport, fitness and adventure, and we
Speaker 3: create functional sportswear with a street of steady. So everything
Speaker 3: we did was about that and you know, how do
Speaker 3: we inspire someone? And then back to our product, and
Speaker 3: you know, even down to our original reptite and how
Speaker 3: we developed that and where the logo got place, had
Speaker 3: that street aesthetics.
Speaker 2: So obsessed with the rep tite.
Speaker 3: It's done a great job guys.
Speaker 1: The Reptite has like, isn't it like thousands of like
Speaker 1: good reviews.
Speaker 3: Yeah, there's over four there's over four thousand now yeah for.
Speaker 1: Like one yeah, one product that is incredible and little
Speaker 1: sneak peak. My range is made in the REP.
Speaker 3: Yes fabric was obviously very exciting.
Speaker 2: So it's the REP fab fabric.
Speaker 3: A fusion fit, the Fusion Tite, which is our first
Speaker 3: new fit, which is which is actually the Fusion Tite
Speaker 3: is actually a mixture of REP Flux Base put together.
Speaker 3: So it's the best of all the feedback we've got
Speaker 3: from the community to create that with like pockets waistband
Speaker 3: in aligning in the waistband, but it doesn't have the
Speaker 3: thick waistband at the top, so you could wear it
Speaker 3: all day with comfort, yes, you know. And the way
Speaker 3: that the paneling is as well. So it's the panelings
Speaker 3: a little slightly different. So we developed everything put together
Speaker 3: in one no front scene because you know, some of
Speaker 3: the commun don't want front scene, so we kind of
Speaker 3: really developed this one pair of leggings from all three
Speaker 3: put together for the next one. So it's it's a
Speaker 3: homage of the REP and the REP stays REP. So Yeah,
Speaker 3: it's it is a six style. I'm so excited.
Speaker 2: See so exciting. Well, let's talk about me.
Speaker 3: I can about you.
Speaker 1: Chase is like typical? Can you chat about I honestly
Speaker 1: want to know myself?
Speaker 2: So obviously you did.
Speaker 1: Your brand was very much about athletes and you know,
Speaker 1: chasing the vibe like I feel like it was just
Speaker 1: like so adventurous. And I remember when we're in the
Speaker 1: talks of working together, I very much was like, but
Speaker 1: I'm just so ordinary and I'm.
Speaker 2: Just so like not that.
Speaker 1: Can you kind of explain that marketing decision to work
Speaker 1: with someone like me?
Speaker 3: Yeah, it's a great question. I think for us, as
Speaker 3: I said before, like you know, when Tiggan and I
Speaker 3: were working on you know, trying to get you to
Speaker 3: wear the brand, which were super excited about was you know,
Speaker 3: was the fact that you're entrepreneurial and you're inspiring and
Speaker 3: you're an inspiring female And for us that yeah, all
Speaker 3: to us, that's just is amazing as well, Like and
Speaker 3: you're into and you're into fitness, like it doesn't you
Speaker 3: don't have. For us, it's not about winning and being
Speaker 3: a pro athlete. It's about you know, inspiring the community
Speaker 3: to get out and chase the vibe. And we have
Speaker 3: amazing pro athletes, but we want them to inspire people
Speaker 3: that you know, that they can achieve anything that they
Speaker 3: put their mind to, and it might be running, whether
Speaker 3: it's running, fitness sport, like it's it's actually you know,
Speaker 3: that whole one percent better is actually just consistency. And
Speaker 3: you're gonna have a bad day, That's okay, but you
Speaker 3: get back up and you know, you actually learn on
Speaker 3: your bad days because you're still doing it right. So
Speaker 3: there's this real ethos behind it. So when we really
Speaker 3: did that, But to be honest, I think when we
Speaker 3: first started working together, we didn't really understand it almost
Speaker 3: either we were going through that transition. But I was like,
Speaker 3: but it really started to make sense because like the
Speaker 3: synergies just works so well. And that's what really felt
Speaker 3: to us as we started working together. And then eventually,
Speaker 3: you know, we got you about it because I remember
Speaker 3: the sweater you first wore, our shape sweater, and then
Speaker 3: and then our leggings. You know, I think it was
Speaker 3: about a year later, and you know, then what's led
Speaker 3: to today and even that that's exciting. It's like three
Speaker 3: years in the making, off to all how we're working today.
Speaker 3: So I think it just it just things take time
Speaker 3: and relationships foster and you know, you're constantly learning and evolving.
Speaker 3: But I think that part of why we started was,
Speaker 3: you know, has a real why behind it.
Speaker 1: Yes, I think that's what I love the most, and
Speaker 1: that's what I love about the brand is so inclusive.
Speaker 1: It's not like your target market is just like one
Speaker 1: specific sort of person, like you said, even though the
Speaker 1: ethos is you know, chase, the vibe, it encompasses so
Speaker 1: much and you're not yeah, you're not kind of excluding
Speaker 1: certain sort of people because you know, they're not jumping
Speaker 1: off clips or nice.
Speaker 3: And our product stays very you know, our product category
Speaker 3: with how we develop sport like sport and street you
Speaker 3: know there. But then the way we work with the
Speaker 3: community through fitness communities and athletes and that, but it
Speaker 3: all ties back to that mission and yeah, you don't
Speaker 3: have to be doing that side to be a part
Speaker 3: of the brand and the community. So yeah, we it's
Speaker 3: and I think that's the thing. You know, I'm passionate
Speaker 3: about fitness, and I think when we change to LSKD,
Speaker 3: it was like, why can't we do this and why
Speaker 3: can't we have a street element to our brand but
Speaker 3: still stand for something like you know, I think we've got,
Speaker 3: you know, our goal and even for myself, has to
Speaker 3: create something bigger than usselves for long term. You know,
Speaker 3: how we keep inspiring people in thirty years time, you know,
Speaker 3: forty fifty. You know that that to me is very
Speaker 3: inspiring for long term.
Speaker 1: So yeah, love, So before we get into chatting about
Speaker 1: my range, very exciting because it's launching very soon.
Speaker 2: If you're listening in real time, can you.
Speaker 1: Touch us about marketing because I feel like everyone, like
Speaker 1: the landscape is just changing so much, and like you said,
Speaker 1: like you've gone from you know, being in magazines and
Speaker 1: having to do things such a different way to now
Speaker 1: absolutely killing the social media gain, Like that's such an
Speaker 1: evolution in itself. Could you tell us, like, if you
Speaker 1: had to pick one strategy that has really because I
Speaker 1: know what you're going to say, and you're going to say,
Speaker 1: it's it's all, it's everything compounding, But if you had
Speaker 1: to pick sort of one thing that has really helped
Speaker 1: get the most, you know, and like for the smallest
Speaker 1: amount of energy, I have the most result.
Speaker 2: You know.
Speaker 3: I'm just trying to think of how do I answer that?
Speaker 3: But yeah, I know exactly what you say.
Speaker 1: Yeah, so marketing wise, what would you say that you guys,
Speaker 1: you know, do really well and has been like quite
Speaker 1: successful for you.
Speaker 3: It's a greatquoat. It's a mixture of everything. No, I'm kidding,
Speaker 3: I mean it's it is. It is a lot of
Speaker 3: kind of I mean, we were in this amazing community
Speaker 3: when we transitioned, and I think for us, I mean,
Speaker 3: I think social media plays a huge part. And social
Speaker 3: media market with its face book ads, TikTok, like the
Speaker 3: media's buying side of things, I think is a big
Speaker 3: part of it. But that's one part of it. There's
Speaker 3: also how do you fulfill orders for your community? The
Speaker 3: passion that goes behind an order going to your community,
Speaker 3: you know, that is also a big part in giving
Speaker 3: that experience when they get the product to feel a
Speaker 3: part of it to do you know, if you're doing events,
Speaker 3: I mean, you know, COVID's kind of the last two
Speaker 3: years put a damper on events, but we should do
Speaker 3: so many events, you know, events and things that you
Speaker 3: do there with pop ups or you know, getting out there.
Speaker 3: I think I think, obviously, I think social media is
Speaker 3: the number one. I mean, you've done a phenomenal job
Speaker 3: on social media in the community, and I think that
Speaker 3: is probably the number one and lasering in on that,
Speaker 3: whether it's you know, whether it's advertising on social media
Speaker 3: through media buying and ads to that.
Speaker 1: But I feel like you guys do social media different.
Speaker 1: You haven't copied or I don't know, done things the
Speaker 1: usual way. I feel like you very much. Like I
Speaker 1: come to your Instagram and I feel a different vibe,
Speaker 1: if that makes sense, Like is there sort of something
Speaker 1: around it that.
Speaker 2: Obviously I know you have a whole team. It's not
Speaker 2: your social media.
Speaker 3: I mean, yeah, it's it's well, I mean it was
Speaker 3: you know, it was not long ago. There was only
Speaker 3: it was me still posting a few years ago as
Speaker 3: well well, helping, right, and I'm still jump in and
Speaker 3: help when I need to. Like that's you know, sweet
Speaker 3: the sheds. But I think everything goes back to the
Speaker 3: mission and how do we inspire people? And you know,
Speaker 3: you know, the team has done a great job of
Speaker 3: like really getting behind the scenes at the moment and
Speaker 3: trying to share more about who we are as a broh.
Speaker 2: My god, I love your reels right now.
Speaker 3: Yeah, I got you know, They love to show that
Speaker 3: I came in late, and you know there's with their
Speaker 3: videos of like who came to work late and stuff
Speaker 3: like that that I even know they were filming that day.
Speaker 3: I had no idea they were doing it. And then
Speaker 3: they screw me under the bus. Thanks. I was actually
Speaker 3: out the front getting a coffee, but thanks. But yeah, like,
Speaker 3: I think that's it all goes back to the mission
Speaker 3: and the values when we make those decisions and really
Speaker 3: think about like how do we know, how do we
Speaker 3: inspire the community, but also make that we're humans behind
Speaker 3: the scenes and we make mistakes. We're not perfect where
Speaker 3: you know we And it's been really cool to watch
Speaker 3: because you know, a few years ago, no one wanted to,
Speaker 3: you know, you try and pull a camera out at
Speaker 3: the office and everyone was hiding. And now it's kind
Speaker 3: of like the same authenticity behind it. People don't mind
Speaker 3: jumping in front of them behind a camera, and the
Speaker 3: amount of times that our team are actually like, you know,
Speaker 3: they'll jump in the studio and shoot. There's so many
Speaker 3: of our team on our online store as well.
Speaker 2: I know I've seen this.
Speaker 1: Well, it wasn't until after I did the shoot with
Speaker 1: everyone and then I was like online, you know, making
Speaker 1: selex or something, and.
Speaker 2: I'm like, oh my god. The team's like modeling the gear. Yeah,
Speaker 2: you wouldn't even know.
Speaker 3: No, they get thrown in the deep end some days.
Speaker 3: But it's also like that's just part of who we
Speaker 3: are and you know, we're building a community one day
Speaker 3: at a time, and I think that's kind of that
Speaker 3: authenticity behind it is like it's it's quite special to watch.
Speaker 3: Like I'm like, wow, it's not only proud to watch,
Speaker 3: but it's like really exciting to see where it's going
Speaker 3: as a brand and where we can take that. And yeah,
Speaker 3: the team, they've they've made some the reels of I
Speaker 3: mean I even sit there and scroll through it at
Speaker 3: night and it's like, you know, how, like how do
Speaker 3: and obviously I get to be a part of those decisions,
Speaker 3: but they also have the autonomy to make those decisions
Speaker 3: because it goes back to the mission as well. Yeah,
Speaker 3: so yeah, that it is. It's it's actually really it's
Speaker 3: very inspiring, to be honest, it inspires me. Well.
Speaker 1: Something I was shouting to Jason off air again is
Speaker 1: just after doing the shoot for my collection, like you
Speaker 1: should just be so proud of your team because they're
Speaker 1: just they're so professional, but they're so fun and you
Speaker 1: can tell everyone's got like their zones of genius and
Speaker 1: everyone works so well together. And obviously that's such a
Speaker 1: huge reflection on you and your how you lead the team.
Speaker 1: But you can tell also you give them a lot
Speaker 1: of vrain and from that, you know, they just make
Speaker 1: amazing decisions and beautiful content and that sort of thing.
Speaker 1: So that was like really incredible to like see it.
Speaker 1: And obviously I know because I see it from like
Speaker 1: behind the scenes on social media and whatnot, but to
Speaker 1: be actually like involved in it and like in the
Speaker 1: team's like synergy, it was like, yeah, really surreal.
Speaker 3: Yeah, thanks they And I mean I was I mean
Speaker 3: I had I couldn't make Yeah, it was cool. I
Speaker 3: mean we had a team I think of eleven that
Speaker 3: day and it was all different departments working together, and
Speaker 3: you know, yeah, we have such an amazing team. And
Speaker 3: I think, you know, it all goes back to to
Speaker 3: you know, to the books and you know, the authenticity
Speaker 3: behind our values and you know, trying to live and
Speaker 3: breathe that every day and make decisions on that. And
Speaker 3: you know, I think myself coming from a job site
Speaker 3: environment you know, back in twenty ten, I made so
Speaker 3: many mistakes, you know I did. I'm you know, and
Speaker 3: not knowing how to work. I don't even know what
Speaker 3: a job description meant, you know, in twenty thirteen, even
Speaker 3: twenty fourteen, right like, and I didn't know understand any
Speaker 3: of that, and I had to go through mistakes that
Speaker 3: I made, even with team members, you know, I wasn't
Speaker 3: you know, I've done things that I've got to learn
Speaker 3: from and you know that and not bad mistakes, are
Speaker 3: just things that I got to learn and be like, Okay,
Speaker 3: that's not how you know, lead a team, and that's
Speaker 3: not how you make decisions. And you know, part of
Speaker 3: these decisions we've made together allows them to go and
Speaker 3: foster you know, their role and create from that and
Speaker 3: it ties back to that thing. And yeah, it is cool.
Speaker 3: I mean that day was epic. I mean, yeah it was.
Speaker 3: It was super cool, even seeing because they were sharing
Speaker 3: every piece of contact back to the office and Slack
Speaker 3: channel and yeah, it was. It was cool and it
Speaker 3: is inspiring what we created from teams that are you know,
Speaker 3: just starting their career to you know, guys are team
Speaker 3: members that have had ten plus years experience working together
Speaker 3: and collaborating it. It is special.
Speaker 1: That's definitely a great word to describe it, like very collaborative.
Speaker 1: And yeah, it was awesome to say, well, let's chat
Speaker 1: about my collection, like dying, dying to talk about it.
Speaker 2: So, guys, you would already know by now.
Speaker 1: So we're officially launching the Rise Collection by Georgie Stephenson
Speaker 1: LSKAT on the eleventh of August. So, Jason, obviously I
Speaker 1: want to talk a little bit about you know, the
Speaker 1: name behind the collection and why I pitched you know,
Speaker 1: certain styles and colors and everything. But do you want
Speaker 1: to just like why meet?
Speaker 3: To be honest, I mean we've been having this conversation
Speaker 3: for so long with the team and I mean this
Speaker 3: is you know, this is close to twelve months in
Speaker 3: the making of working on I think we started working
Speaker 3: on this collection around October last year. Yeah, I'm pretty
Speaker 3: sure to start with. So, you know, it was something
Speaker 3: we didn't want to rush, you know, the way we
Speaker 3: wanted to present it to yourself and the way we
Speaker 3: presented it on the wire behind it and you know
Speaker 3: how inspiring you are as a female leader, and how
Speaker 3: we really wanted to create that And it wasn't just
Speaker 3: about fitness, it was tying sport and you know, functional
Speaker 3: sport and street together and who you are and yeah,
Speaker 3: and some of the pieces we've done as stuff we've
Speaker 3: never made before, which was really cool because a reflection
Speaker 3: of like creating newness for the brand. And yeah, yeah,
Speaker 3: and then obviously with creating Rise, it was something we
Speaker 3: you know, we wanted you to take control of it
Speaker 3: and create something that was authentic to yourself. It's not
Speaker 3: just about what we wanted, so it had to have
Speaker 3: that synergy. So yeah, from the first I remember the
Speaker 3: first zoom call I think back in October we had
Speaker 3: with the team in yourself to now and seeing how
Speaker 3: far it's come and it's i mean, it's a twenty
Speaker 3: five plus piece collection. It's so cool, big, it's very
Speaker 3: it's so fresh, and I'm glad we've made styles unisex
Speaker 3: so we can wear some of the product. So that's good.
Speaker 2: Jason, we're talking about the shackets. Yeah, I love that
Speaker 2: they have a name.
Speaker 1: I didn't know they were called shagets, but their unisex
Speaker 1: and they're one of my favorite things.
Speaker 2: But guys, I'm so excited.
Speaker 1: To bring you the Rise collection, Like the meaning behind
Speaker 1: Rise for me, because we've got a beautiful slogan on
Speaker 1: the T shirts called Determined to Rise, and so like
Speaker 1: my mantra has been for years, it's like no one
Speaker 1: is you and that is your power. And that's obviously,
Speaker 1: you know, behind me really deciding that I get to
Speaker 1: be uniquely me and you know, create a life that
Speaker 1: I love, and that's what it's about. And so I
Speaker 1: love that quote, but I really wanted to bring newness
Speaker 1: to this collection because, like I said previously in the episode,
Speaker 1: it's like I feel such a transition with me and
Speaker 1: myself and like my next chapter and something that just
Speaker 1: really came to me is this almost like you know,
Speaker 1: no matter what, no matter the challenge, it's all about,
Speaker 1: like you've said this whole episode, is like taking everything
Speaker 1: as a lesson and you know, keep going forward and
Speaker 1: challenges are there to really shape us and benefit us.
Speaker 1: It's it's not a negative. It's actually this really positive,
Speaker 1: beautiful thing. So it's like, no matter what happens, just
Speaker 1: like keep getting back up, keep moving forward. So that's
Speaker 1: where Determined to Rise has come from. And obviously we've
Speaker 1: got the beautiful you know sun symbol, which with you're
Speaker 1: wearing it right now.
Speaker 2: Put everywhere.
Speaker 1: Yes, I and so like the colors obviously just very georgy.
Speaker 3: Yeah, it was great. I mean it's funny when you
Speaker 3: say that because we when we first presented the collection,
Speaker 3: you hadn't even given birth.
Speaker 2: No transition, I was pregnant.
Speaker 3: Yeah, yeah, because we got I remember we got on
Speaker 3: the cold almost a couple of weeks. It was like
Speaker 3: very close around that time. Yeah, and it was really
Speaker 3: cool because the way we shared it and then we
Speaker 3: spoke after, because I think you were two months post
Speaker 3: pregnancy when we started really diving into it. Yeah, so
Speaker 3: I really gave that synergy like to how we developed
Speaker 3: the colors. Yeah, it was I mean I got to
Speaker 3: sit in the meetings with the product team and be
Speaker 3: a part of it and just to see how you
Speaker 3: worked on it and see your passion for colors, the
Speaker 3: fit the product of why I was. Yeah, it was
Speaker 3: inspiring to watch we talk about all the time in
Speaker 3: the office and to what we're about to bring out
Speaker 3: us so exciting.
Speaker 1: Like I well, I'm really excited because it very much
Speaker 1: does encompass all my favorite you know, like LSKT styles
Speaker 1: that I've been wearing for years, you know, since twenty nineteen.
Speaker 2: So a lot of the.
Speaker 1: Fits and styles that I love from the brand, but
Speaker 1: also then obviously bringing my twist of the colors, and
Speaker 1: we've changed some fits and we've added some things like
Speaker 1: the shackets, so I'm the vest and the vest about
Speaker 1: the ves it's very much like.
Speaker 3: And then we brought a mini me down in that
Speaker 3: as well, yes, I.
Speaker 1: Know like and then Tim involved in the shoot with
Speaker 1: Ivy and it's just it's worked out.
Speaker 2: Yeah, incredible. But I'm so I'm so proud of the
Speaker 2: collection because it is such.
Speaker 1: Me in searched in their bits, such a collaboration with
Speaker 1: a team and you know what you guys stand for
Speaker 1: and what you bring to the table and everything.
Speaker 2: Like that too.
Speaker 3: Yeah. Yeah, And that's been the special thing about it.
Speaker 3: It's been very organic, like it hasn't been forced. No,
Speaker 3: that's been the really amazing thing about this collection. It's
Speaker 3: like we haven't yeah this, I mean, this is the
Speaker 3: first time we've done something like this and the way
Speaker 3: we wanted it to be really authentic and to see
Speaker 3: it come to life, yeah, it's been. It's weird. It's
Speaker 3: been going on like this is almost twelve months. Yeah,
Speaker 3: to see it coming to life now and a couple
Speaker 3: of weeks out. Literally, it's yeah, it's cool.
Speaker 2: I remember one of our first Zoom calls when we
Speaker 2: were chatting about it, and I remember you saying something.
Speaker 2: You're like, I don't know why we haven't done this sooner.
Speaker 3: Yeah, and then I think you told me to shut
Speaker 3: up because I talked too much.
Speaker 2: I was like, Jason, let tigg and talk.
Speaker 3: Yeah, yeah, I'm pretty sure you did go to control.
Speaker 3: I get excited.
Speaker 1: No, you're actually one of my favorite PI people to
Speaker 1: talk to because you can just carry the conversation and
Speaker 1: we'll start with something and will end somewhere completely different.
Speaker 1: But I was thinking the other day, I was like,
Speaker 1: I bet he distracts his employees so much.
Speaker 3: Ah. Sometimes I don't go to meetings sometimes because I'm like,
Speaker 3: all right, guys, I'm I'm getting out of your way
Speaker 3: because they laugh.
Speaker 1: But going back to the collection, so the fabric is
Speaker 1: very similar to the REP fabric, and this is a
Speaker 1: decision I made because I am obsessed with the Reptights have.
Speaker 2: Like we said like four thousand, like five ceadies.
Speaker 1: They're just the feel and everything is incredible, And not
Speaker 1: only are they are performance type, but they're so comfortable
Speaker 1: and for me personally obviously postpartum. They are a material
Speaker 1: that does support you and you know, hold everything, hold
Speaker 1: everything in, which is very important to me these days.
Speaker 1: So the fabric is a very beautiful, supportive It come
Speaker 1: up very.
Speaker 3: Soft, yeah, our REP fabric, and then we've really developed
Speaker 3: the type into our new Fusion tips, which is which
Speaker 3: is kind of like from REP Flux Bace, all put
Speaker 3: together from feedback from the community, so it's using all
Speaker 3: the hybrid yeah, using the REP fabric. So yeah, it's yeah,
Speaker 3: it's a really good and to be honest, it's the
Speaker 3: second Like we only released the Fusion next week from
Speaker 3: in our new collection next week, so it's only like
Speaker 3: a it's a new style that we've actually chose to
Speaker 3: release for your collection, which we're super excited about as well,
Speaker 3: because it's only really we spent about twelve we we're
Speaker 3: probably spent more than that. We probably spent about fifteen
Speaker 3: months on this fit. Yeah, so we're testing.
Speaker 1: And well I remember, yeah, when we were testing it,
Speaker 1: and I love that there's like no front seam and
Speaker 1: the pockets on the side and just everything about it
Speaker 1: is you can tell there's just been so much time
Speaker 1: and love, you know, put into it.
Speaker 3: Yeah, and that's and and it's cool hearing that because
Speaker 3: well you know that, you know, part of having a
Speaker 3: gym as well as the team can go train in
Speaker 3: product or athletes can come test it. And you know,
Speaker 3: we won't release something unless it's right. Yes, We've got
Speaker 3: to get the fit right for the community, and feedback
Speaker 3: is so important to us to get that fit right
Speaker 3: for long term, you know, I think that's really important
Speaker 3: that you know, the Fusion is a name we won't
Speaker 3: have a legacy within our collection for a very long time.
Speaker 3: So yeah, yeah, it's the second style releasing.
Speaker 2: Infusion, so exciting.
Speaker 1: And then so obviously, guys, the colors. There's a beautiful
Speaker 1: peach pink, clearly.
Speaker 2: Clearly we had to do that.
Speaker 1: There's a beautiful Sage green. You know, I'm a green
Speaker 1: gal favorite color. And then also something that I have
Speaker 1: very much just been attracted to is like the Teddy
Speaker 1: Bear brown because I feel like, you know, I'm someone
Speaker 1: who does like to compliment the nudes and the pinks,
Speaker 1: which a black type can.
Speaker 2: Sometimes just be a bit harsh.
Speaker 1: Yes, so I very much wanted to have a dark option,
Speaker 1: but it's still be soft and complementary. To the lighter
Speaker 1: colors and the prints of set.
Speaker 3: We did that in the bodysuit too.
Speaker 1: Yes, I'm so excited for the bodies and then also
Speaker 1: the print, which is I'm just someone who I love
Speaker 1: to have a statement piece. Yes, so because you guys
Speaker 1: you do prints, but it's very.
Speaker 2: Different to any prints that you guys have done.
Speaker 3: Yes, this is really new for us with you.
Speaker 1: Yeah, and because I know you guys aren't big on
Speaker 1: like the lighter colors.
Speaker 2: How did you feel, you know, with that sort of style.
Speaker 3: I think it was cool because I think being the
Speaker 3: Rise collection by yourself allowed us to push boundaries. I
Speaker 3: think that was the cool thing, like knowing that it
Speaker 3: was a collection and what you know, you want to
Speaker 3: do with your community and create product that was unique.
Speaker 3: It was it was epic. I think that was the
Speaker 3: cool thing about it. It was like, let's push boundaries here
Speaker 3: and make a lighter pattern. So yeah, like it's not
Speaker 3: something we've normally done before. But knowing that it's your
Speaker 3: collection and you know it was really working with yourself
Speaker 3: on patterns and something that meant something to you and
Speaker 3: the community, I think was something that we were passionate
Speaker 3: about to make sure we brought to life.
Speaker 1: And I've been testing that because a big thing about
Speaker 1: the print is we were worried about it being seen
Speaker 1: through just because.
Speaker 2: It was so light.
Speaker 1: But I've been testing it out, squatting all those sorts
Speaker 1: of things. I actually took a video this morning and
Speaker 1: the long tights i'll show you after us sick fit perfect, No, yeah,
Speaker 1: it's yeah.
Speaker 2: So I'm really excited that we got.
Speaker 1: To do that because I just I love a statement
Speaker 1: and having the nudes and the pinks and everything. And
Speaker 1: then one of my favorite pieces is obviously the slam jumper,
Speaker 1: which you guys would see me religiously wearing in other colors,
Speaker 1: but all the colors combined is.
Speaker 3: Just yeah, it's cool. I die it's cool. And the
Speaker 3: shot of you girls that the shoot is so epic
Speaker 3: of like, yeah, slam.
Speaker 1: Yeah, slam is just my favorite. So I just love
Speaker 1: it because you know, there's the slam is such a key,
Speaker 1: you know, style for you guys that obviously performs really
Speaker 1: well and everyone loves. So we've got the slam, but
Speaker 1: then also in the clestionion we've got stuff like the shackets,
Speaker 1: which you guys have never done before.
Speaker 3: And the bodysuit fit we've never done before.
Speaker 1: And also the band dou crops, which I'm so excited for,
Speaker 1: especially Bando crops in summer is just like a must
Speaker 1: because I do a lot of beach walks in the
Speaker 1: sun and tan lines.
Speaker 3: Yeah, I mean, I don't get that. My wife knows.
Speaker 2: Alie will get me.
Speaker 1: But yeah, so I'm so excited, and I just want
Speaker 1: to say, like, thank you for trusting me to be
Speaker 1: involved and letting me not letting me, but just the
Speaker 1: process with you guys and the team so collaborative, and
Speaker 1: just yeah, being able to work with the team has
Speaker 1: been really incredible because, like you said, it's such a
Speaker 1: beautiful synergy of.
Speaker 2: Like what I want or the team wants, what the
Speaker 2: community wants.
Speaker 1: So yeah, it's been really it's been incredible, and I'm
Speaker 1: like so nervous but so excited.
Speaker 3: I thank you. I mean and honestly like watching it
Speaker 3: come to life with the team and watching them work
Speaker 3: together and with yourself, it's been amazing. So no, thank
Speaker 3: you too, because you know we're that excited behind Like
Speaker 3: you'd obviously got to get to see it every day
Speaker 3: at the office, but we're so excited behind the scenes.
Speaker 1: Yeah, and your team has been incredible, like they drive
Speaker 1: to me if you know, we've been testing and sampling
Speaker 1: and just like yeah, so on top of.
Speaker 3: The show every week, just to make sure every fit
Speaker 3: in detail. She's such a legend.
Speaker 2: Yeah, she's amazing.
Speaker 1: No, it's going to be incredible and I'm so excited
Speaker 1: for our event and.
Speaker 2: To also see the collection in your shop front.
Speaker 3: Yes, I know. I've been envisioning this for a while, just.
Speaker 2: All the colors together.
Speaker 1: So guys, if you live Gold Coast or Brisbane, the
Speaker 1: Georgie Stephenson Rise collection will be in the LSKD shop
Speaker 1: front which you can come try on. So we are
Speaker 1: doing an event on the Saturday, the thirteenth, thirteenth of
Speaker 1: August where the whole collection will be in the shop
Speaker 1: and I'm also growing to be there for a couple
Speaker 1: of hours. So if you want to come and try
Speaker 1: the collection on, come say hi.
Speaker 2: I would love that.
Speaker 1: I would appreciate that and it would be incredible to
Speaker 1: you know, chat to you guys and tell you about
Speaker 1: the collection and everyone, and obviously you'll.
Speaker 2: Get to meet all the LSKD team too, which will
Speaker 2: will be there.
Speaker 1: Yeah there, which will be incredible. But I'm so excited
Speaker 1: anything you want to add.
Speaker 3: To be honest, it just has been amazing to create this,
Speaker 3: and yeah, I can't wait till the event day as well,
Speaker 3: so you know, and obviously thank you. You know, it's
Speaker 3: been great. Yeah, so thank you. It's been incredible three
Speaker 3: years in the making.
Speaker 2: I know.
Speaker 1: I loved when we were doing the video on the
Speaker 1: shoot day when one of the questions was like, how
Speaker 1: long have you been working with LSKD, And I had
Speaker 1: to go back through my Instagram and everything, and I
Speaker 1: was like, holy crab.
Speaker 2: Yeah, just it's been a journey, very very thankful.
Speaker 3: Yeah, and we're pumped to have you a part of it.
Speaker 3: So thank you, thank you.
Speaker 1: Well, guys, if you want to check out Jason, what's
Speaker 1: your personal instagram.
Speaker 3: Jason Daniel Underscore Underscore. I couldn't get the normal one,
Speaker 3: so it had to be underscore on the scre I
Speaker 3: think that's fine.
Speaker 2: That's fine.
Speaker 1: Make sure you check out Jason obviously, make sure you
Speaker 1: check out min new range with LSKD. And I'm sure
Speaker 1: you all wear LSKD, But if you don't, make sure
Speaker 1: you know you get onto it because it's honestly, just
Speaker 1: the effort and the time, and the quality is just
Speaker 1: you can't beat it.
Speaker 3: Thank you.
Speaker 2: Jason's like sitting here just like.
Speaker 1: No, You've been incredible and I'm surprised we've kept this
Speaker 1: under an hour.
Speaker 3: You can do it. You can keep me accountable.
Speaker 1: Thanks so much, Jason, Thank you, Thank you so much
Speaker 1: for listening to another episode of the Rise and Conquer podcast.
Speaker 1: If you enjoyed it and want more, come connect with
Speaker 1: us on Instagram at Riseinconquer dot podcast and join our
Speaker 1: Facebook discussion group, a Rise and Concer podcast community. We're
Speaker 1: an independent podcast and we have a small team, so
Speaker 1: we do appreciate your time and support. If you have
Speaker 1: a spare moment, a follow or subscribe on whatever platform
Speaker 1: you listen to would be so amazing, And look, if
Speaker 1: you're feeling extra kind, a review on Apple Podcasts would
Speaker 1: be great.