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Speaker 1: The Rising Conquer Podcast acknowledges the traditional custodians of the

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Speaker 1: land which this episode is being recorded, the Yugen Bear region.

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Speaker 1: We further acknowledge country throughout Australia and their connections to land,

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Speaker 1: sea and community. We pay our respect to their elders

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Speaker 1: past and present and extend that respect to all Aboriginal

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Speaker 1: and terrest Raid Islander peoples today. Hello and welcome back

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Speaker 1: to the Rise and Conquer Podcasts.

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Speaker 2: This is the podcast for ordinary.

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Speaker 1: People who want to do extraordinary things. Hello and a

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Speaker 1: welcome back to the Rising Conker Podcast. It is your host,

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Speaker 1: Georgie Stephenson, lawyer turned entrepreneur, wife mum all the things guys.

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Speaker 2: Today, I have a goodie for you.

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Speaker 1: I am joined in the RNC studio by the founder

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Speaker 1: and owner of LSKD, Jason Daniel. So you may have

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Speaker 1: already seen on Instagram it is pasted everywhere, but I

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Speaker 1: am bringing out my own collection, the Rise Collection, with LSKD.

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Speaker 2: This has been in the.

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Speaker 1: Making for roughly a year and we've also been working

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Speaker 1: together since twenty nineteen, so it is such a beautiful

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Speaker 1: evolution of our relationship. And when LSKD asked me if

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Speaker 1: I wanted to do a collection.

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Speaker 2: Oh, guys, dreams come.

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Speaker 1: True because you guys know, I wear active where every

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Speaker 1: single day, and so to be able to create activewear

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Speaker 1: that ticks all the boxes, exact colors and prints that

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Speaker 1: I adore and love, and then to work with LSKD

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Speaker 1: and really bring it to life incredible. It's been such

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Speaker 1: experience and I'm so proud of this collection. I if

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Speaker 1: you haven't seen go check it out on Instagram. So

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Speaker 1: it launches this Thursday, the eleventh of August at six

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Speaker 1: pm Australian needs to standard time.

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Speaker 2: But I'm so bloody excited at tear. What do you

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Speaker 2: want from the collection? Guys?

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Speaker 1: Are tears getting the Mocker color to match her Fendy's lives.

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Speaker 2: Honestly, my list has just been getting longer and longer.

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Speaker 1: And then I listened to this episode and I was like,

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Speaker 1: it's fine, Jason can take all my money.

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Speaker 2: He's the nicest person, is he not?

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Speaker 1: The sweetest human and so humble, so down to earth,

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Speaker 1: and you can tell like he just does it for

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Speaker 1: the community, absolutely, like loves it for offs it. No, guys,

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Speaker 1: you're going to love this episode. We chat about how

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Speaker 1: Jason started LSKD literally as a teenager, how the brand

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Speaker 1: grew and pivoted. Something I love about LSKD it is.

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Speaker 2: I don't want to say the only brand, but one

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Speaker 2: of the only brands.

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Speaker 1: I've known that has literally done a one eighty and

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Speaker 1: acet it completely different brand, not completely, but yeah, incredible. Anyway,

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Speaker 1: I'm going to stop chatting because we get into so

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Speaker 1: much juiciness in this episode and Jason tells it all

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Speaker 1: and just has so much knowledge and inspiration.

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Speaker 2: After the chat, I was like pumped.

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Speaker 1: I was like, oh my god, there's so many exciting

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Speaker 1: things I want to implement, a naked harvest and like

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Speaker 1: so cool. Yeah, I felt really pumped. So I'm so

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Speaker 1: excited to bring.

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Speaker 2: This to you. So without further ado, let's get into

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Speaker 2: the episode. Jason, Welcome to the Rise and Conker Podcast.

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Speaker 3: Thank you, tears in the making. I know, as I

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Speaker 3: said before, like this has actually been a goal to

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Speaker 3: get on this podcast for a very long time, so

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Speaker 3: I'm very privileged, So thank you for having me.

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Speaker 1: No, I appreciate that, and I'm really excited to have

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Speaker 1: you on this podcast. Because I was chatting to Jason

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Speaker 1: off air and just explaining that, you know, this podcast,

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Speaker 1: my mission is a out empowering women to live their

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Speaker 1: best life and really challenge the status quo and go

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Speaker 1: after what they want, and you encompass that in everything

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Speaker 1: you do.

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Speaker 3: Thank you.

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Speaker 1: So, I think the girl's going to love this one.

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Speaker 1: I think they're going to feel so inspired. But for

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Speaker 1: those who may not know who you are, do you

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Speaker 1: want to just give us a little intro, a bit

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Speaker 1: of glimpse into who Jason is.

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Speaker 2: And what he does?

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Speaker 3: Oh how long have you got?

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Speaker 2: Guys?

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Speaker 1: Jason can talk underwater and you know I can, So

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Speaker 1: you're probably in for a long one here.

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Speaker 3: I didn't. Yeah, I get told a lot. I talk

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Speaker 3: too much, But my story is crazy. I mean I

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Speaker 3: grew up wanting to be a professional motocross athlete, you know,

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Speaker 3: from a young age. I suppose the name loose kid

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Speaker 3: actually started out as a high school nickname. So when

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Speaker 3: I grew up riding BMX, that's how it started. You

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Speaker 3: could sell the little loose on a bike and it

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Speaker 3: was just a nickname that started from riding VMX at school.

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Speaker 3: And when the name started, it was that kind of

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Speaker 3: word of the month everyone has when you're growing out,

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Speaker 3: you have this word, and the word loose kid was

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Speaker 3: a word we used, and you know, we actually ended

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Speaker 3: up turning it into a brand. My mum helped me

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Speaker 3: a lot back then. She was a huge help, got

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Speaker 3: me the trademark papers. Someone told me to turn to

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Speaker 3: a brand and to be honest, I didn't. Yeah, and

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Speaker 3: it was I was like, you know, I was in

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Speaker 3: high school.

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Speaker 2: I did have to say, how old were you at

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Speaker 2: this point?

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Speaker 3: I was I would have been fourteen or like fourteen,

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Speaker 3: maybe three or fourteen when the name started. Yeah, And

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Speaker 3: I always didn't really understand what a brand was, to

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Speaker 3: be honest, and I knew that I could turn it

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Speaker 3: into something, but I hadn't committed myself to be honest.

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Speaker 3: And so through that we got the trademark papers and

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Speaker 3: we trademarked it loose Kid Industries. And for about from

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Speaker 3: around two thousand and two to two thousand and seven,

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Speaker 3: we made T shirts. We you know, we sold at

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Speaker 3: the motocross tracks, and we set up at events, really

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Speaker 3: grassroots marketing to what they talk about as community today

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Speaker 3: and brand building. And you know, I was going and

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Speaker 3: racing on weekends all over Queensland and even New South

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Speaker 3: Wales and we'd set up and we'd create a community

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Speaker 3: and I didn't really understand what I was even building

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Speaker 3: back then, but it was just a bunch of fun

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Speaker 3: and you know, to me, it was about racing moto

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Speaker 3: and being a professional athlete. And I actually then started

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Speaker 3: a carpentry apprenticeship, so I did too.

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Speaker 2: Oh I didn't know that.

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Speaker 3: Yeah, so I tried to be a sparky and couldn't

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Speaker 3: do that. Lasted three months after school, but then I

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Speaker 3: did a year out of that into another job, which

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Speaker 3: was working in a brick laying yard actually like looking

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Speaker 3: after trucks and managing trucks and you know where the

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Speaker 3: bricks were going, et cetera. And I really kind of

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Speaker 3: was like what am I doing? And then went, actually,

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Speaker 3: I need to trade, like I need to get a ticket,

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Speaker 3: and actually this is a year out of school. It

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Speaker 3: was about a year out of school, and I thought,

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Speaker 3: you know what, I've got to get a ticket. And

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Speaker 3: I actually had a day off a week to go

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Speaker 3: riding where I was working for a family friend. And

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Speaker 3: instead of going riding, I went and worked for this

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Speaker 3: carpenter a day a week for free for about three

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Speaker 3: months because no one was giving apprenticeships back then, and

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Speaker 3: I thought, you know what, very hard, Yeah, and even

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Speaker 3: obviously the same today as it was back then. So

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Speaker 3: I was like, I'll work for you for free, you know,

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Speaker 3: one day a week, and I was probably doing ten

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Speaker 3: hour days and honestly, I was loving it. And then

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Speaker 3: he gave me an apprenticeship for you know, seven dollars

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Speaker 3: an hour first year, and I had to sell a

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Speaker 3: bunch of stuff. So I sold my jet ski. You know,

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Speaker 3: I was making pretty good money as a seventeen year

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Speaker 3: old kid, and so I sold my jet ski and

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Speaker 3: so I got you know, the main thing is I

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Speaker 3: can afford to go racing moto, and you know, I

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Speaker 3: had some amazing sponsors when I raced. And then yeah,

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Speaker 3: I started my apprenticeship. And then it was about two

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Speaker 3: thousand and seven and I'd already been with my you know,

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Speaker 3: my wife but girlfriend then for a couple quite a

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Speaker 3: few I think three years then, and I went, you

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Speaker 3: know what, I'm going to do something with this brand,

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Speaker 3: Like I can do something with this, I can create,

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Speaker 3: this could be my job. So I think I was

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Speaker 3: second year into my apprenticeship and I was like this

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Speaker 3: is it, Like I'm going to I'm going to turn

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Speaker 3: this into my career. And I was like, okay, how

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Speaker 3: do I even make a shirt? Like how do I

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Speaker 3: make like, you know, not just a shirt like one shirt?

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Speaker 3: How do I make that? And it was really interesting

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Speaker 3: because I went through times where I was wearing the

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Speaker 3: shirt I was wearing on a job site and I'm like,

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Speaker 3: this shirt's pretty good, and I looked at the label.

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Speaker 3: I'm like, oh, I think this is guilding. Okay, I

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Speaker 3: lot google Guilden and then I'm like, oh, well, they'll

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Speaker 3: make our shirts. Because I liked wearing and working, they lasted,

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Speaker 3: so it was just like just finding things and niches

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Speaker 3: and I was getting up in the morning, it's you know,

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Speaker 3: five in the morning, working till six, starting working six thirty,

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Speaker 3: you know, my lunch break. I was making phone calls

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Speaker 3: to retailers and I didn't even have a catalog. I

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Speaker 3: was just trying to sell T shirts. You know, it

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Speaker 3: might have been a sheet of paper. So from two

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Speaker 3: thousand and seven twenty ten, it was kind of this

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Speaker 3: period of just you know, I'd work a week and

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Speaker 3: on a Saturday when I was going racing, I would

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Speaker 3: stop at a retail store and try and sell to

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Speaker 3: them on a Saturday, when you typically don't sell to

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Speaker 3: stores on a Saturday, that's the busiest day of trade.

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Speaker 3: And yeah, and it was just it was literally just

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Speaker 3: hustling to kind of turn this into my career. And

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Speaker 3: I didn't know what it meant then, but I just

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Speaker 3: wanted it to be a job. It wasn't about you know,

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Speaker 3: social media wasn't a thing then. You know, I was

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Speaker 3: working with magazines, so I really got this experience of

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Speaker 3: what it was like before social media. And I was

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Speaker 3: in my early twenties. I think I was like twenty one,

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Speaker 3: twenty two, And in twenty ten, I finished my apprenticeship

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Speaker 3: and then went full time to another apprenticeship, which was

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Speaker 3: you know LKI. When we transitioned in two thousand and seven,

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Speaker 3: twenty ten, I went full time and we moved into

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Speaker 3: this little warehouse which we've only just recently moved out of.

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Speaker 2: Was it the same warehouse?

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Speaker 3: Yeah, yeah, So we moved fulfilm it like warehouse for

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Speaker 3: filming centers. A couple of times. We kept the original

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Speaker 3: office where we still have it now. We still got

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Speaker 3: it at the moment. But yeah, and it was cool.

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Speaker 3: I mean we then you know, went full time and

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Speaker 3: it was just go tell us.

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Speaker 1: About what was kind of the first you know, big break.

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Speaker 1: So for example, when I think of Loose Kids, I

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Speaker 1: think of it being in City Beach and me being

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Speaker 1: fourteen being in City Beach and like seeing the brand

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Speaker 1: and knowing the brand started, so me and Jason have

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Speaker 1: both come from the same area growing up and knowing

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Speaker 1: the brand started that and being like, oh yeah, that's

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Speaker 1: like that's cool sort of thing.

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Speaker 3: My apprenticeship, right, I think in the Redlands.

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Speaker 1: So yeah, you know, represent yeah, I mean the first

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Speaker 1: it was a couple of things.

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Speaker 3: I mean, we sponsored a lot of athletes, so that

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Speaker 3: was some big things where we got to sign one

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Speaker 3: of the best in Australia and I really realized that

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Speaker 3: we actually, you know, we had no money and I

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Speaker 3: ended up having this really top athlete who was winning

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Speaker 3: championships where the brand and I was like, wow, he

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Speaker 3: loves the brand. This is crazy and which really learned

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Speaker 3: to foster it's about a relationship and a connection first

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Speaker 3: when you're working with anyone as opposed to just a

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Speaker 3: monetary thing. And he loved the brand. That was a

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Speaker 3: big break because I was like, you know, see this

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Speaker 3: guy at the tracks and this athlete loved it, and

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Speaker 3: I was like, this is really cool. And then the

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Speaker 3: next probably big break was getting into say a City

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Speaker 3: Beach then, you know, I think it was around twenty eleven.

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Speaker 3: You know, we got into City Beach and they placed

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Speaker 3: their first order and it took time. You know. I

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Speaker 3: remember getting stood up by the buyer my first meeting.

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Speaker 3: I was up there and he forgot about me and

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Speaker 3: I was there sitting in the office waiting for a meeting,

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Speaker 3: and they just did he'd forgotten he was out at lunch.

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Speaker 3: I actually know that person, and I was telling the

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Speaker 3: other day, give them shit, but yeah, you know, and

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Speaker 3: I was like, you know what, like that's just what happens.

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Speaker 3: You know, it's going to take time, and yeah, like

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Speaker 3: you got stood up. I could have said, no, don't

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Speaker 3: worry about it, but I just kept going back and

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Speaker 3: you know, posting catalogs and then you ended up building

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Speaker 3: a great relationship with them, and they were amazing over

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Speaker 3: the years we were in there. And that was a

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Speaker 3: huge break because it really helped us to elevate to

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Speaker 3: get into you know, think it was sixty plus stores then.

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Speaker 1: Yeah, it almost maybe made the brand more mainstream.

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Speaker 3: Yeah, I think it did. I think it did. And

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Speaker 3: we were still doing a lot of magazine ads and

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Speaker 3: you know, I was shooting in magazine ads as well,

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Speaker 3: and I'd put stickers all over the helmet. I mean,

250
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Speaker 3: we don't even make stickers today with LSKD, but we

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Speaker 3: were making stickers. And yeah, there was just this that,

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Speaker 3: and then we started to get in some other stores.

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Speaker 3: I mean we're in a lot of independence. We're probably

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Speaker 3: in around two hundred around Australia. Ye. Well, and then

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Speaker 3: we were designing, you know, the way we developed product,

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Speaker 3: and you know, I got to take my first trip

257
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Speaker 3: to China in twenty eleven, so I started learning manufacturing

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Speaker 3: and building relationships with manufacturers all over the world and

259
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Speaker 3: just got to learn through that journey. And from about

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Speaker 3: twenty ten to twenty seventeen, we were kind of just

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Speaker 3: making everything for everyone. You know, we made life jackets,

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Speaker 3: motocross gloves, and we just because we used them. You know,

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Speaker 3: we love wakesurfing, we love mountain biking. We just made

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Speaker 3: it all. And then we had sportswear and streetwear and

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Speaker 3: we didn't and we were selling to so many different

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Speaker 3: retailers and I didn't really realize it was taking a

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Speaker 3: lot of energy away from actually focusing on one thing

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Speaker 3: and what we were passionate.

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Speaker 2: About so like spreading yourself thin.

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Speaker 3: Correct, like we were everywhere, and I didn't realize I

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Speaker 3: was just putting too much time into everything but not

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Speaker 3: into one thing. And I really kind of was kind

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Speaker 3: of like, what's the why, Like what's my wife? So

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Speaker 3: I kind of went through this period of just pushing, pushing, pushing,

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Speaker 3: and then going realizing. And I think by then we're

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Speaker 3: about a team of twelve by around twenty eighteen, and

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Speaker 3: we stayed around that for a while. I was twenty

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Speaker 3: seventeen twenty eighteen and at that time I'm trying to

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Speaker 3: remember the date, but I actually my wife fell pregnant.

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Speaker 3: Ali felt pregnant and you know, with our first child, Hendrix,

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Speaker 3: and it actually woke me up, like it was the

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Speaker 3: best thing ever, Like it actually made me go, wow,

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Speaker 3: like okay, I'm going to be dad now, this is amazing.

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Speaker 3: I'm so excited. But I actually, you know, it's not

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Speaker 3: just like I've actually got a family now, so you know,

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Speaker 3: I'm on the other side of it with as parents,

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Speaker 3: and so it really woke me up. And I just

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Speaker 3: went through this period of I tried to go to

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Speaker 3: like I suppose that those events earlier on and I

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Speaker 3: was probably a little bit stubborn, and you know these

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Speaker 3: events he's kind of whether it's an entrepreneur event or

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Speaker 3: these different events. I was like, I didn't need to

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Speaker 3: go to that stuff, where really I did and I

294
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Speaker 3: needed to learn, and I can remember the dates, but

295
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Speaker 3: I started listening. I went to a course called Landmark

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Speaker 3: in around twenty fifteen, and I took my wife and

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Speaker 3: my mom and that was a huge transformation. That went

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Speaker 3: to Toast Masters and learned how to public speak because

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Speaker 3: I hate speaking in front of people, as everyone does,

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Speaker 3: even if it was ten people. So I went to

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Speaker 3: with Toast Marses for two years because I'm like, I

302
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Speaker 3: have a huge.

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Speaker 1: Fear, like, wow, I didn't know that I wouldn't like

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Speaker 1: I wouldn't think that.

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Speaker 3: Yeah one on one, I'm okay as soon as you

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Speaker 3: put me, probably shit myself. So I was like, I've

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Speaker 3: got to get better. So I went to them, and

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Speaker 3: you've learned how to do you know, like meeting structure.

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Speaker 3: So I just kind of slowly started thinking I've got

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Speaker 3: to get out of my comfort zone and start learning more.

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Speaker 1: Yeah, well and almost like thinking having that shift of

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Speaker 1: I guess, you know, personal development and wondering, wanting to

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Speaker 1: better yourself and being like, oh, actually I do need

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Speaker 1: a little bit of help, rather than kind of feeling

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Speaker 1: like you were coasting it before.

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Speaker 3: Yeah, correct, Like I kind of was like, oh, I'm

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Speaker 3: in these stores, I'm doing great. It's all good, and

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Speaker 3: you know, things started to shift and you know it

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Speaker 3: didn't know.

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Speaker 1: What's really interesting is obviously everyone knows I just had

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Speaker 1: a child.

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Speaker 2: If you don't know, I have a girl. And I've

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Speaker 2: felt this big.

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Speaker 1: Internal shift where I think this like huge transition where

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Speaker 1: I don't know, like I said it the other day,

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Speaker 1: where it's like I feel like I had when I

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Speaker 1: birthed Ivy.

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Speaker 2: It was like a death of my.

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Speaker 1: Old self and it's like this new self, this new chapter.

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Speaker 1: But I feel very unclear about what that is and

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Speaker 1: like who I am and what this means. But I

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Speaker 1: just feel like this you know, shift coming and it's

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Speaker 1: making me, like you're saying, like for the first time,

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Speaker 1: being like.

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Speaker 2: Like I know what my purpose is, but you know

336
00:14:46,400 --> 00:14:47,800
Speaker 2: what is what is that?

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00:14:48,840 --> 00:14:49,640
Speaker 3: Yeah? It just.

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00:14:51,520 --> 00:14:55,120
Speaker 1: Yes, yeah, and like create a legacy and all these

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00:14:55,160 --> 00:14:58,080
Speaker 1: different things that I just never thought about before. So

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Speaker 1: that that's very interesting that you said that, because I

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Speaker 1: didn't know, Like, obviously I'm on the side of being

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Speaker 1: the mother, but it's so interesting that you said that,

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Speaker 1: of being a father and kind of going through this

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Speaker 1: peak shift. Tell us about so loose kids, we're now pivoting,

345
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Speaker 1: we're changing and you changed into LSKD. Tell us about

346
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Speaker 1: the why, what happened? What was involved in this move?

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Speaker 3: It was Yeah, it was crazy. I mean what year

348
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Speaker 3: was this? Sorry, so September twenty eighteen, twenty eighteen, September

349
00:15:26,880 --> 00:15:29,240
Speaker 3: twenty eighteen, so it's not that long ago. Really four

350
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Speaker 3: years in coming up in September when we actually changed

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Speaker 3: the brand and we kind of rebuilt everything from the

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Speaker 3: ground so I kind of treat as a whole new brand.

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Speaker 2: Yeah, I would say it's a whole new brand.

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Speaker 3: Yeah. And the years of LKI which were amazing, and

355
00:15:41,400 --> 00:15:43,520
Speaker 3: the amazing thing was the community really came along for

356
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Speaker 3: the journey and it was kind of like it was

357
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Speaker 3: almost like on the job NBA, you know, university and

358
00:15:49,160 --> 00:15:51,040
Speaker 3: I never went to university. It was like I got

359
00:15:51,040 --> 00:15:53,320
Speaker 3: to learn so much from that. But the transition started

360
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Speaker 3: where I actually got started listening to books, and to

361
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Speaker 3: be honest, the first book I listened to was the

362
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Speaker 3: founder of Lulu Lemon, and I actually just I just

363
00:15:59,840 --> 00:16:02,680
Speaker 3: really resignated with his story and what he went through,

364
00:16:02,720 --> 00:16:04,720
Speaker 3: and I just kind of resonated. And then I just

365
00:16:04,720 --> 00:16:07,120
Speaker 3: started listening to all these other books and then you know,

366
00:16:07,160 --> 00:16:07,720
Speaker 3: there's good to.

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00:16:08,000 --> 00:16:09,000
Speaker 2: Books change your life.

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Speaker 3: Yeah, as cliche as it sounds. And then I just started.

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Speaker 3: And I actually my CFO he started a month before that.

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Speaker 3: He started day a week, and you know, we we

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Speaker 3: had a government grant that paid for him. Like, I

372
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Speaker 3: couldn't afford to take a CFO on a day week,

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Speaker 3: so I had a government grant that helped pay for that.

374
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Speaker 3: Like we weren't doing that great. And he started teaching me.

375
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Speaker 3: You know, everyone has a like, I'm so passionate about

376
00:16:30,040 --> 00:16:31,560
Speaker 3: our brand and our mission and values, but you know,

377
00:16:31,600 --> 00:16:33,800
Speaker 3: I wasn't. I wanted to understand it, but I'm not

378
00:16:33,880 --> 00:16:36,160
Speaker 3: an accountant, and I didn't understand that. But I've realized

379
00:16:36,160 --> 00:16:39,160
Speaker 3: the importance of understanding the art and the science together.

380
00:16:39,360 --> 00:16:42,520
Speaker 3: So I started really learning, you know, where to focus on.

381
00:16:43,120 --> 00:16:45,800
Speaker 3: But he joined and I just when I started listening

382
00:16:45,800 --> 00:16:47,840
Speaker 3: to his books, I started sharing books with other people, and

383
00:16:47,840 --> 00:16:50,120
Speaker 3: then they started giving me feedback, and it was about

384
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Speaker 3: twenty seventeen, I was listening to these books, going, okay,

385
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Speaker 3: what is my wife? You know, there's good to great

386
00:16:53,960 --> 00:16:57,320
Speaker 3: and all these different books from Jim Collins and Simon Sinek,

387
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Speaker 3: and I was like hanging on. Like I grew up

388
00:16:59,240 --> 00:17:02,000
Speaker 3: wanting to be a pro athlete. I grew up doing

389
00:17:02,040 --> 00:17:05,199
Speaker 3: every sport like surf, life saving soccer. You know. I

390
00:17:05,320 --> 00:17:07,800
Speaker 3: loved being a part of stuff. And I didn't realize.

391
00:17:07,800 --> 00:17:10,360
Speaker 3: You know, I think my twenty first birthday, we ad Ministry,

392
00:17:10,359 --> 00:17:12,280
Speaker 3: a sound player and DJ play at my house. You know,

393
00:17:12,280 --> 00:17:13,600
Speaker 3: it was like one hundred and twenty people, but it

394
00:17:13,600 --> 00:17:15,280
Speaker 3: wasn't really about the party. It was about the community

395
00:17:15,280 --> 00:17:17,320
Speaker 3: of all different athletes together. And I was like, hang on,

396
00:17:17,359 --> 00:17:19,760
Speaker 3: this is a I really looked at my childhood growing

397
00:17:19,800 --> 00:17:21,199
Speaker 3: up and what I loved, and you know, it was

398
00:17:21,280 --> 00:17:23,520
Speaker 3: very like have a great childhood, and I was like,

399
00:17:23,600 --> 00:17:25,879
Speaker 3: what am I doing here? And then I realized the

400
00:17:25,920 --> 00:17:29,320
Speaker 3: brand actually was kind of created from that of what

401
00:17:29,400 --> 00:17:32,320
Speaker 3: Chase the Vibe is. And when I started to look

402
00:17:32,359 --> 00:17:34,080
Speaker 3: at it, we had this word Chase the Vibe and

403
00:17:34,800 --> 00:17:38,760
Speaker 3: then the word LSKD was actually created around twenty fifteen

404
00:17:38,880 --> 00:17:41,600
Speaker 3: as a mock up to lose kid abbreviated, and we

405
00:17:41,680 --> 00:17:44,639
Speaker 3: started putting it on clothing around twenty sixteen with our

406
00:17:44,680 --> 00:17:47,959
Speaker 3: Okai logo, but we found that the community liked LSKD

407
00:17:48,080 --> 00:17:50,560
Speaker 3: more than Oki. So as I'm listening to this book,

408
00:17:50,600 --> 00:17:52,480
Speaker 3: so I'm like, hang on, we've kind of confusing again

409
00:17:52,520 --> 00:17:55,440
Speaker 3: because we've got two logos. And by that time around

410
00:17:55,440 --> 00:17:58,240
Speaker 3: twenty eighteen, around okay, we're stopping making life jackets gloves,

411
00:17:58,720 --> 00:18:00,480
Speaker 3: and then when okay, well, I never really thought I

412
00:18:00,480 --> 00:18:02,320
Speaker 3: could build a sportswear brand because it was so many

413
00:18:02,359 --> 00:18:04,560
Speaker 3: sportswear brands. But then I thought, well, hang on, if

414
00:18:04,560 --> 00:18:07,240
Speaker 3: I love fitness and I love sports and adventure, why

415
00:18:07,280 --> 00:18:09,359
Speaker 3: can't we do something in our own way. And we

416
00:18:09,440 --> 00:18:12,240
Speaker 3: had some active wear, and you know, we redeveloped it

417
00:18:12,240 --> 00:18:14,439
Speaker 3: with our raw materials and fabrics, with the red fabric

418
00:18:14,480 --> 00:18:15,960
Speaker 3: that we created. So it was kind of this like

419
00:18:16,480 --> 00:18:19,159
Speaker 3: slow evolution of like looking at you know, why we

420
00:18:19,200 --> 00:18:22,080
Speaker 3: did things. And Dylan out head of design, he grew

421
00:18:22,160 --> 00:18:25,199
Speaker 3: up into racing motor and he was there from the

422
00:18:25,200 --> 00:18:27,440
Speaker 3: start of the brand and he designed the LSKD logo.

423
00:18:27,600 --> 00:18:29,239
Speaker 3: So we would chat about it and I would get

424
00:18:29,240 --> 00:18:32,040
Speaker 3: the whole team involved, and I would just say to

425
00:18:32,040 --> 00:18:34,600
Speaker 3: the whole team. And when we kind of when we transitioned,

426
00:18:34,640 --> 00:18:36,720
Speaker 3: I had both logos and I would show our team

427
00:18:36,760 --> 00:18:39,159
Speaker 3: and I would show our community and athletes and everyone

428
00:18:39,200 --> 00:18:41,080
Speaker 3: just said they loved lskdy Moore. And I was like,

429
00:18:41,119 --> 00:18:43,560
Speaker 3: you know what, like this isn't about me, Like this

430
00:18:43,640 --> 00:18:45,639
Speaker 3: is about listening to the community and what they wanted.

431
00:18:45,760 --> 00:18:48,280
Speaker 3: And so we just changed the brand overnight. I was like,

432
00:18:48,320 --> 00:18:49,800
Speaker 3: you know what, let's do it. Then if everyone wants

433
00:18:49,800 --> 00:18:51,879
Speaker 3: to do it, let's rebuild this and then let's you know,

434
00:18:52,000 --> 00:18:54,280
Speaker 3: use all these learnings to rebuild from the ground up.

435
00:18:54,320 --> 00:18:56,200
Speaker 3: And then and then I was kind of like, well,

436
00:18:56,240 --> 00:18:58,440
Speaker 3: why do I come to work every day? Like why

437
00:18:58,440 --> 00:19:00,199
Speaker 3: am I coming to work every day? Like I've you know,

438
00:19:00,240 --> 00:19:01,359
Speaker 3: and I felt like I'd be doing it for a

439
00:19:01,359 --> 00:19:02,840
Speaker 3: long time. I was like, man, I've been doing this

440
00:19:02,840 --> 00:19:05,159
Speaker 3: for a while and it really hasn't popped. And so

441
00:19:05,200 --> 00:19:08,840
Speaker 3: I'm questioning my internal dialogue going man like if I'm

442
00:19:08,920 --> 00:19:11,159
Speaker 3: not made, like I can't make it, like it's not working.

443
00:19:11,200 --> 00:19:12,800
Speaker 3: And then I'm like, hang on a minute, I think

444
00:19:12,800 --> 00:19:14,920
Speaker 3: I want it too much. I think I need to

445
00:19:14,960 --> 00:19:17,360
Speaker 3: focus on the mission and values and be really focused

446
00:19:17,400 --> 00:19:20,600
Speaker 3: on that or the mission first, that's more important than

447
00:19:20,600 --> 00:19:22,520
Speaker 3: anything else. And then we had this word chase the vibe,

448
00:19:22,520 --> 00:19:23,840
Speaker 3: and I was like, you know what, our missions to

449
00:19:23,840 --> 00:19:26,399
Speaker 3: inspire people to chase the vibe. And I got the

450
00:19:26,400 --> 00:19:27,720
Speaker 3: whole team a part of that and said, what do

451
00:19:27,760 --> 00:19:29,280
Speaker 3: you guys think And everyone's like yeah, And I'm like,

452
00:19:29,320 --> 00:19:31,439
Speaker 3: let's stick at that, Like, let's focus on that and

453
00:19:31,440 --> 00:19:34,639
Speaker 3: then let's not get distracted and really focus on the mission.

454
00:19:35,320 --> 00:19:37,320
Speaker 3: And every decision we make in our brand is all

455
00:19:37,359 --> 00:19:39,640
Speaker 3: about that and how we can inspire people for long term.

456
00:19:39,680 --> 00:19:42,000
Speaker 3: And let's take it slow, like let's rebuild this thing

457
00:19:42,040 --> 00:19:44,960
Speaker 3: slowly and just really take our time and then develop

458
00:19:45,000 --> 00:19:47,600
Speaker 3: product for the community and develop best in the world

459
00:19:47,680 --> 00:19:51,000
Speaker 3: leggings for our female athletes and community, and really slowly

460
00:19:51,040 --> 00:19:54,480
Speaker 3: build it. And we developed our Reptite, which took about

461
00:19:54,480 --> 00:19:56,479
Speaker 3: a year and a half to develop, so and we

462
00:19:56,520 --> 00:20:00,000
Speaker 3: released it in twenty nineteen. In July when we first

463
00:20:00,000 --> 00:20:03,160
Speaker 3: I started working with you, actually, which was super exciting day.

464
00:20:03,280 --> 00:20:04,880
Speaker 3: And I don't think you're allowed to wear the tides

465
00:20:04,920 --> 00:20:06,280
Speaker 3: at the time, so it was like a goal long

466
00:20:06,359 --> 00:20:08,080
Speaker 3: term of you to finally be able to wear the leggings.

467
00:20:08,160 --> 00:20:10,000
Speaker 3: But yeah, so we just everything. We just took our

468
00:20:10,040 --> 00:20:13,000
Speaker 3: time and listened to the community and took it slow

469
00:20:13,119 --> 00:20:14,920
Speaker 3: and really went Okay, well, what are we building? And

470
00:20:15,119 --> 00:20:17,440
Speaker 3: when we made decisions, why are we making this decision

471
00:20:17,520 --> 00:20:20,000
Speaker 3: instead of just you know, what did the retailers want

472
00:20:20,040 --> 00:20:21,960
Speaker 3: and let's make product to just sell, Like, let's make

473
00:20:21,960 --> 00:20:24,639
Speaker 3: product for long term. So yeah, it was it was

474
00:20:24,680 --> 00:20:28,359
Speaker 3: a very long journey of asking why and really going

475
00:20:28,400 --> 00:20:30,760
Speaker 3: deep into like, you know, myself growing up in the

476
00:20:30,760 --> 00:20:33,919
Speaker 3: community around this, and yeah, it's very very thankful to

477
00:20:33,960 --> 00:20:35,960
Speaker 3: go through that journey. I don't think if with the

478
00:20:36,000 --> 00:20:37,800
Speaker 3: growth we're going through now, I don't think if I

479
00:20:37,800 --> 00:20:40,280
Speaker 3: had that journey of the brand with Olki and loose Kid,

480
00:20:40,280 --> 00:20:42,000
Speaker 3: we'd be in the position we are. I think I

481
00:20:42,040 --> 00:20:44,000
Speaker 3: don't think I could handle it. I don't think i'd

482
00:20:44,080 --> 00:20:46,240
Speaker 3: understand why we're growing. And I always try to understand

483
00:20:46,240 --> 00:20:48,199
Speaker 3: why we're growing at the speed we are and the

484
00:20:48,280 --> 00:20:51,200
Speaker 3: amazing team we've developed and you know where they're heading

485
00:20:51,240 --> 00:20:54,320
Speaker 3: in their careers, and yeah, it's been Yeah, it's been

486
00:20:54,400 --> 00:20:54,920
Speaker 3: very special.

487
00:20:55,040 --> 00:20:55,800
Speaker 2: That's incredible.

488
00:20:55,800 --> 00:20:57,000
Speaker 3: An I explained it all right?

489
00:20:57,320 --> 00:21:00,320
Speaker 1: Yeah, No, And I well, I would love to know

490
00:21:00,680 --> 00:21:03,560
Speaker 1: what's your perspective, because I feel like I have some

491
00:21:03,600 --> 00:21:06,679
Speaker 1: sort of insight, but was there kind of what do

492
00:21:06,720 --> 00:21:10,119
Speaker 1: you think is like the pivotal moment or because I

493
00:21:10,119 --> 00:21:12,320
Speaker 1: feel like i've you know, I've been with you guys

494
00:21:12,320 --> 00:21:16,879
Speaker 1: since twenty nineteen, isn't it? And yeah, and I've always

495
00:21:16,960 --> 00:21:20,399
Speaker 1: you know, loved the company, loved the mission, always just

496
00:21:20,480 --> 00:21:22,960
Speaker 1: had like I just chatting to Jason off air and

497
00:21:23,040 --> 00:21:25,919
Speaker 1: kind of saying, even when we work together, it's not

498
00:21:26,000 --> 00:21:28,879
Speaker 1: that it didn't make sense, but it's not like you

499
00:21:28,920 --> 00:21:32,800
Speaker 1: guys were like a very target market, you know, brand

500
00:21:32,880 --> 00:21:35,040
Speaker 1: for me. But there was just something about the brand

501
00:21:35,080 --> 00:21:36,600
Speaker 1: that I was like, I just want to be involved

502
00:21:36,640 --> 00:21:39,280
Speaker 1: in this and I almost couldn't put my finger on it.

503
00:21:39,600 --> 00:21:40,800
Speaker 2: And like obviously now I know.

504
00:21:42,359 --> 00:21:45,640
Speaker 1: Because of the community and just everything that you guys do,

505
00:21:45,760 --> 00:21:48,360
Speaker 1: and I love. I think I love most is you're

506
00:21:48,359 --> 00:21:50,520
Speaker 1: not just a carbon copy of everyone else.

507
00:21:50,800 --> 00:21:51,679
Speaker 2: You very much.

508
00:21:51,960 --> 00:21:55,840
Speaker 1: You can tell that you've done this like internalization of

509
00:21:56,240 --> 00:21:59,760
Speaker 1: what's our why what does our community want? You're constantly

510
00:21:59,840 --> 00:22:03,119
Speaker 1: asking this question, which is huge if you want to

511
00:22:03,160 --> 00:22:06,080
Speaker 1: be a you know, company that grows like we're very

512
00:22:06,160 --> 00:22:08,679
Speaker 1: much the same at Naked Harvests, Like we're always like,

513
00:22:08,760 --> 00:22:11,480
Speaker 1: what does the NHH Gang wants. It's not about what

514
00:22:11,520 --> 00:22:13,960
Speaker 1: me and coople want. It's like, what is the NHH

515
00:22:14,080 --> 00:22:16,639
Speaker 1: gang want? How are they going? And I feel like

516
00:22:16,720 --> 00:22:21,040
Speaker 1: you guys encompass community just epic and but I'd love

517
00:22:21,080 --> 00:22:23,760
Speaker 1: to know, Like I feel like there was just this

518
00:22:23,800 --> 00:22:25,800
Speaker 1: moment like I've been with you guys for so long

519
00:22:25,960 --> 00:22:28,920
Speaker 1: and then you know, loving it. I always like always

520
00:22:28,960 --> 00:22:31,160
Speaker 1: a huge company, but I feel like there was this

521
00:22:31,240 --> 00:22:34,639
Speaker 1: moment where it's like LSK, you just like blew up,

522
00:22:35,080 --> 00:22:37,840
Speaker 1: like like just I was like, all of a sudden,

523
00:22:38,080 --> 00:22:42,240
Speaker 1: saw it all over Instagram, you know, saw different influences

524
00:22:42,320 --> 00:22:44,320
Speaker 1: or athletes wearing it, and I was like, hey, that's

525
00:22:44,400 --> 00:22:49,640
Speaker 1: my brand. Can you pinpoint something? I'm sure there's lots

526
00:22:49,680 --> 00:22:52,080
Speaker 1: of people with businesses being like tell us, tell us.

527
00:22:52,280 --> 00:22:54,840
Speaker 3: Yeah, you know what because everyone says, like, what's the

528
00:22:54,840 --> 00:22:57,400
Speaker 3: one thing, And I think it's a million things put

529
00:22:57,400 --> 00:22:59,960
Speaker 3: together and as you compounding, compounding, and it's like slow

530
00:23:00,280 --> 00:23:03,200
Speaker 3: and you're making a lot of mistakes and learning why

531
00:23:03,240 --> 00:23:05,679
Speaker 3: you're on that journey, and I you know, I think

532
00:23:05,720 --> 00:23:08,320
Speaker 3: there's a lot of things that you know, we've you know,

533
00:23:08,480 --> 00:23:10,439
Speaker 3: done really right, and a lot of things we have

534
00:23:10,520 --> 00:23:12,040
Speaker 3: and I mean we've got we're still on that journey

535
00:23:12,080 --> 00:23:14,280
Speaker 3: and learning and you've still got a long way to go.

536
00:23:14,440 --> 00:23:16,680
Speaker 3: But I don't think I could pinpoint it to one thing.

537
00:23:16,680 --> 00:23:18,800
Speaker 3: I think everything we did, you know, it was all

538
00:23:18,800 --> 00:23:21,520
Speaker 3: about the product. And then you know when we you know,

539
00:23:22,040 --> 00:23:24,560
Speaker 3: to the athletes, to the community, to what we did.

540
00:23:24,560 --> 00:23:26,840
Speaker 3: Even when we you know, were you know, we worked hard,

541
00:23:26,880 --> 00:23:28,600
Speaker 3: and it was so stoked to work with yourself. And

542
00:23:28,640 --> 00:23:30,040
Speaker 3: I remember, you know, I remember when we you know,

543
00:23:30,080 --> 00:23:31,280
Speaker 3: when we first started working with you, it was like,

544
00:23:31,280 --> 00:23:35,199
Speaker 3: because you're an inspiring female everyday athlete, that's you know,

545
00:23:35,440 --> 00:23:38,199
Speaker 3: so influential to your community as an entrepreneur, like that

546
00:23:38,320 --> 00:23:40,719
Speaker 3: inspired us. So there was this real why while we

547
00:23:40,720 --> 00:23:42,679
Speaker 3: were so excited to work with yourself, and then we

548
00:23:42,720 --> 00:23:45,000
Speaker 3: asked those questions. So yeah, I think it was a

549
00:23:45,040 --> 00:23:46,359
Speaker 3: number of things. And as you said, like it just

550
00:23:46,400 --> 00:23:49,199
Speaker 3: takes time, like we've only it takes time and just

551
00:23:49,320 --> 00:23:51,800
Speaker 3: constantly doing different things and learning, you know, and and

552
00:23:52,480 --> 00:23:54,800
Speaker 3: we set our values. It's funny because we're so clear

553
00:23:54,840 --> 00:23:57,120
Speaker 3: on our values as a team, but we only set

554
00:23:57,119 --> 00:23:59,000
Speaker 3: our values as the start of last year. But we

555
00:23:59,000 --> 00:24:01,280
Speaker 3: were kind of doing the those values. But when we

556
00:24:01,359 --> 00:24:03,359
Speaker 3: set them, you know, we're about I think it's about

557
00:24:03,359 --> 00:24:05,800
Speaker 3: thirty of the team filled out, and well it's about

558
00:24:05,800 --> 00:24:08,399
Speaker 3: thirty at the time, filled out an anonymous form. You

559
00:24:08,440 --> 00:24:10,160
Speaker 3: know that we threw into slack and we started chatting

560
00:24:10,200 --> 00:24:11,879
Speaker 3: about it and said, like, what values are to you?

561
00:24:12,040 --> 00:24:13,800
Speaker 3: So I didn't come up with the values. They're not

562
00:24:13,880 --> 00:24:16,640
Speaker 3: from me, they're from the team and those little things

563
00:24:16,640 --> 00:24:18,880
Speaker 3: there that at the time when we did it, you know,

564
00:24:19,480 --> 00:24:21,720
Speaker 3: we'd just come off the back of a really successful say,

565
00:24:22,040 --> 00:24:24,000
Speaker 3: you know, Black Friday, but we've made a lot of mistakes,

566
00:24:24,040 --> 00:24:25,920
Speaker 3: wet our committee down, we were late, and we're like, man,

567
00:24:25,920 --> 00:24:28,440
Speaker 3: we've got a lot to learn. And then we're like, hey,

568
00:24:28,440 --> 00:24:30,720
Speaker 3: on what is our values? And you know, we'd just

569
00:24:30,720 --> 00:24:32,760
Speaker 3: come off the back of listening to this book called

570
00:24:32,800 --> 00:24:35,560
Speaker 3: Delivering Happiness and was like, oh wow, like we can

571
00:24:35,640 --> 00:24:38,080
Speaker 3: really improve there. And then we wrote our values and

572
00:24:38,080 --> 00:24:39,800
Speaker 3: then we you know, we got the team together and

573
00:24:39,840 --> 00:24:42,479
Speaker 3: we wrote them down on paper and because of what

574
00:24:42,520 --> 00:24:44,760
Speaker 3: they put together and we kind of started pinpointing and

575
00:24:44,800 --> 00:24:47,320
Speaker 3: we'd just be sitting on the table, like sitting at

576
00:24:47,320 --> 00:24:49,439
Speaker 3: a table writing them down in a meeting, just chatting

577
00:24:49,440 --> 00:24:52,160
Speaker 3: about it and just constantly refining it. And then that's

578
00:24:52,200 --> 00:24:54,520
Speaker 3: how we created the six values. Yeah, and then we

579
00:24:54,600 --> 00:24:56,440
Speaker 3: go back to it. It's like, well, every decision we

580
00:24:56,520 --> 00:24:57,240
Speaker 3: make every.

581
00:24:57,160 --> 00:24:58,760
Speaker 2: Day and what are the six values?

582
00:24:58,840 --> 00:25:01,880
Speaker 3: Oh, you're putting me on the spot. No, create a community.

583
00:25:01,920 --> 00:25:03,200
Speaker 2: I was thinking, Should I know this?

584
00:25:03,920 --> 00:25:06,800
Speaker 3: Ah? No, I love eating from the spots right now?

585
00:25:06,840 --> 00:25:10,840
Speaker 3: Create a community? Better move fast, break shit, love, there's

586
00:25:10,840 --> 00:25:12,720
Speaker 3: a way to do a better find it? Oh you've

587
00:25:12,720 --> 00:25:13,520
Speaker 3: put me on the stop.

588
00:25:14,200 --> 00:25:15,000
Speaker 2: Come on checks.

589
00:25:15,200 --> 00:25:17,600
Speaker 3: Oh my god, I feel like an idiot.

590
00:25:19,040 --> 00:25:20,600
Speaker 2: You know something else and something else.

591
00:25:20,640 --> 00:25:22,679
Speaker 3: Well, it's funny because we ask ourselves like what are

592
00:25:22,680 --> 00:25:24,520
Speaker 3: we doing today? Like what do we learn? And like

593
00:25:24,600 --> 00:25:27,200
Speaker 3: let's you know, that's like creating community or like, hey

594
00:25:27,200 --> 00:25:28,679
Speaker 3: there's a way to a better find it? Do we

595
00:25:28,720 --> 00:25:30,960
Speaker 3: do that? Let's move fast, let's break shit, like, let's

596
00:25:30,960 --> 00:25:31,240
Speaker 3: have a go.

597
00:25:31,480 --> 00:25:34,280
Speaker 1: Like it's like me and Cooleys say, like we're literally

598
00:25:34,320 --> 00:25:37,320
Speaker 1: just throwing shit at the wall. See what sticks, and

599
00:25:37,400 --> 00:25:40,280
Speaker 1: like just being so scrappy and just doing what we

600
00:25:40,320 --> 00:25:42,879
Speaker 1: can when we can and just trying to be I

601
00:25:42,880 --> 00:25:46,639
Speaker 1: think you do need to be quite reactive, yes, because

602
00:25:46,680 --> 00:25:49,239
Speaker 1: otherwise you're very much going to get left behind. And

603
00:25:49,280 --> 00:25:52,760
Speaker 1: it's like I come from a corporate world, where it takes,

604
00:25:52,960 --> 00:25:55,360
Speaker 1: you know, a million days for a decision to go

605
00:25:55,440 --> 00:25:58,560
Speaker 1: through and for policies to change and whatnot. And so

606
00:25:58,680 --> 00:26:01,720
Speaker 1: I very much live and breathe, like, let's make a decision,

607
00:26:01,800 --> 00:26:04,960
Speaker 1: let's just be reactive, let's learn from it and learn.

608
00:26:05,200 --> 00:26:06,040
Speaker 2: Yeah, exactly.

609
00:26:06,160 --> 00:26:08,439
Speaker 3: Yeah, and the other ones sweep the sheds. So no

610
00:26:08,440 --> 00:26:11,480
Speaker 3: one's bigger than the team. Yeah, sweep the shed Yeah,

611
00:26:11,480 --> 00:26:13,639
Speaker 3: sweep the sheds. So one of our values is actually

612
00:26:13,640 --> 00:26:14,560
Speaker 3: called sweep the sheds.

613
00:26:14,600 --> 00:26:15,560
Speaker 2: What does that mean? Sorry?

614
00:26:15,680 --> 00:26:17,399
Speaker 3: So it's kind of like a like no one's bigger

615
00:26:17,400 --> 00:26:18,840
Speaker 3: than the team. It came from it actually a book.

616
00:26:19,080 --> 00:26:21,359
Speaker 2: Oh, like, no one's beneath.

617
00:26:21,160 --> 00:26:22,280
Speaker 3: Like, no one's bigger than the team.

618
00:26:22,359 --> 00:26:24,680
Speaker 2: Yeah, that's like Cooper's downstairs packing orders.

619
00:26:24,480 --> 00:26:27,960
Speaker 3: Directing the sheds. You know, the team.

620
00:26:28,400 --> 00:26:30,159
Speaker 2: Someone's away and he's down there and there's.

621
00:26:30,040 --> 00:26:32,639
Speaker 3: Nothing exactly right. So that's like one of the you know,

622
00:26:32,720 --> 00:26:34,720
Speaker 3: you get in help. No one's bigger than the team.

623
00:26:34,960 --> 00:26:37,000
Speaker 2: I love that. That's and yeah, that's incredible.

624
00:26:37,040 --> 00:26:38,800
Speaker 3: So yeah, and I think that's where it was like

625
00:26:38,840 --> 00:26:41,320
Speaker 3: a million things that you could I could chat about

626
00:26:41,320 --> 00:26:44,040
Speaker 3: all day that's been put together from decisions we've made.

627
00:26:44,160 --> 00:26:46,840
Speaker 1: But I love that because I think people looking for

628
00:26:46,880 --> 00:26:49,960
Speaker 1: one answer. They're looking for Oh I just you know,

629
00:26:50,080 --> 00:26:52,480
Speaker 1: want to do that and become you know, such a

630
00:26:52,520 --> 00:26:56,440
Speaker 1: big impressive brand like Las Katie. But it isn't about

631
00:26:56,480 --> 00:26:59,040
Speaker 1: the one thing, like you said, it's all the things.

632
00:26:59,080 --> 00:26:59,879
Speaker 2: It's compounding.

633
00:27:00,119 --> 00:27:02,240
Speaker 1: And I think something that I've got from what you're

634
00:27:02,280 --> 00:27:07,040
Speaker 1: saying is I feel like you're someone who just constantly reflects,

635
00:27:07,160 --> 00:27:11,160
Speaker 1: and you're constantly thinking it's not like said it and

636
00:27:11,200 --> 00:27:15,480
Speaker 1: it's done. It's constantly refining. Yeah, yes, and you just

637
00:27:15,600 --> 00:27:19,560
Speaker 1: must have like you have so much resilience. It's like

638
00:27:19,560 --> 00:27:21,800
Speaker 1: if something turns to shit or goes wrong, you're like,

639
00:27:21,880 --> 00:27:22,720
Speaker 1: let's just keep going.

640
00:27:22,800 --> 00:27:23,520
Speaker 2: Let's see what else.

641
00:27:23,720 --> 00:27:27,440
Speaker 3: It's been a long journey, yeah, and be very lucky

642
00:27:27,440 --> 00:27:29,320
Speaker 3: to be given a gift like that where I've just

643
00:27:29,400 --> 00:27:31,119
Speaker 3: kind of, you know, I've made so many stactions and

644
00:27:31,200 --> 00:27:33,600
Speaker 3: just keep going, you know, and keep going and even

645
00:27:33,600 --> 00:27:36,720
Speaker 3: into fitness, like I recently ran a marathon and even

646
00:27:36,760 --> 00:27:39,920
Speaker 3: just learning from that experience of running you know, around

647
00:27:39,920 --> 00:27:42,120
Speaker 3: my last year unofficial because of COVID, but the first

648
00:27:42,160 --> 00:27:43,600
Speaker 3: official on this year of the Gold Coast, Like I

649
00:27:43,680 --> 00:27:45,359
Speaker 3: got to learn so much from that. I kind of,

650
00:27:45,760 --> 00:27:47,480
Speaker 3: you know, you treat it as a journey and you're

651
00:27:47,480 --> 00:27:51,000
Speaker 3: constantly learning to get better every day. And you know,

652
00:27:51,119 --> 00:27:52,960
Speaker 3: if you don't make mistakes, you don't you know, we

653
00:27:52,960 --> 00:27:55,560
Speaker 3: wouldn't be in this position if I hadn't gone through that. Yeah,

654
00:27:55,600 --> 00:27:57,240
Speaker 3: So you just and it's almost like you have to

655
00:27:57,280 --> 00:28:00,200
Speaker 3: go through certain mistakes yea to understand the next part

656
00:28:00,200 --> 00:28:02,879
Speaker 3: of the journey, whether it's growth or certain you know,

657
00:28:02,920 --> 00:28:05,159
Speaker 3: certain things. And I think reflecting our mistakes is a

658
00:28:05,160 --> 00:28:06,960
Speaker 3: good thing because you're like, well, you know, hopefully I

659
00:28:07,040 --> 00:28:08,520
Speaker 3: made that again, but also I'm going to be so

660
00:28:08,600 --> 00:28:10,760
Speaker 3: much better off. So every new thing we go into

661
00:28:10,800 --> 00:28:13,240
Speaker 3: and we're learning, you know, hopefully we don't mess it up,

662
00:28:13,320 --> 00:28:15,360
Speaker 3: especially with product because you want to make sure it's

663
00:28:15,440 --> 00:28:17,800
Speaker 3: so focused on developed the best product for our community.

664
00:28:17,880 --> 00:28:21,840
Speaker 3: But yeah, definitely lucky to have that kind of trait

665
00:28:21,960 --> 00:28:23,479
Speaker 3: with your resilience.

666
00:28:23,520 --> 00:28:24,520
Speaker 2: Important you need it.

667
00:28:25,000 --> 00:28:28,320
Speaker 1: I've got a question and I'm wondering, so if someone's

668
00:28:28,359 --> 00:28:31,520
Speaker 1: an entrepreneur or you know, they have their own small business,

669
00:28:31,760 --> 00:28:35,640
Speaker 1: or they're wanting to what's one book that you recommend

670
00:28:35,680 --> 00:28:37,159
Speaker 1: they read because I know you're a books person.

671
00:28:37,400 --> 00:28:39,040
Speaker 3: Oh, it's just to pick one.

672
00:28:39,160 --> 00:28:39,760
Speaker 2: You can pick too.

673
00:28:40,800 --> 00:28:43,320
Speaker 3: I don't know. I mean there's so many. It depends

674
00:28:43,360 --> 00:28:45,040
Speaker 3: on what part of the journey they're going through.

675
00:28:45,120 --> 00:28:45,560
Speaker 2: The start.

676
00:28:45,680 --> 00:28:47,880
Speaker 3: I mean, I do I do love Good to Great?

677
00:28:47,960 --> 00:28:51,120
Speaker 3: And I do love Who's That by Jim Collins. So

678
00:28:51,160 --> 00:28:53,480
Speaker 3: that's a great book Good to Great? And yeah, I

679
00:28:53,520 --> 00:28:57,520
Speaker 3: mean now there's heaps, Legacy Delivering Happiness, lul Lemon Founder,

680
00:28:57,920 --> 00:29:01,280
Speaker 3: there's Yeah, there's so many, there's you know, Rene Brown

681
00:29:01,320 --> 00:29:02,000
Speaker 3: has great books.

682
00:29:02,880 --> 00:29:03,080
Speaker 2: Brown.

683
00:29:03,200 --> 00:29:05,479
Speaker 3: Yeah, Like, there's so many good ones. Like it's just

684
00:29:05,520 --> 00:29:07,600
Speaker 3: so hard to pinpoint because they all everyone's in a

685
00:29:07,600 --> 00:29:09,440
Speaker 3: different chapter of their life. And I always think that

686
00:29:09,600 --> 00:29:11,360
Speaker 3: sometimes I even listen to a book and then six

687
00:29:11,440 --> 00:29:13,000
Speaker 3: months later I'll go back and listen and I'll hear

688
00:29:13,000 --> 00:29:13,400
Speaker 3: it completely.

689
00:29:13,640 --> 00:29:17,920
Speaker 2: I do the exact same thing. And my life truly.

690
00:29:17,640 --> 00:29:20,960
Speaker 1: Changed when I started listening to podcasts and books. Yeah,

691
00:29:21,400 --> 00:29:23,920
Speaker 1: I remember like that that was such a pivotal moment

692
00:29:23,920 --> 00:29:25,600
Speaker 1: for me. So it's just like it's not even about

693
00:29:25,600 --> 00:29:28,800
Speaker 1: the one book. It's just about constantly learning and like

694
00:29:28,920 --> 00:29:29,479
Speaker 1: up skilling.

695
00:29:30,120 --> 00:29:31,280
Speaker 3: And there'll be a day you don't want to listen

696
00:29:31,280 --> 00:29:32,640
Speaker 3: to that book, so you just go to another book.

697
00:29:32,720 --> 00:29:35,520
Speaker 2: Like it's okay, I'm queen of switching books.

698
00:29:36,480 --> 00:29:38,760
Speaker 3: I feel you that do it a lot. Yeah, and

699
00:29:39,400 --> 00:29:41,560
Speaker 3: you know, it's just that thing that I think that

700
00:29:41,680 --> 00:29:43,840
Speaker 3: you know end podcasts too, that's a massive one as well.

701
00:29:43,880 --> 00:29:45,920
Speaker 3: I was listening to a lot of podcasts and yeah,

702
00:29:45,960 --> 00:29:48,280
Speaker 3: you're just constantly learning. You learn something from everyone.

703
00:29:49,080 --> 00:29:52,280
Speaker 1: Well, I think it's like if you think about it, books,

704
00:29:52,400 --> 00:29:56,880
Speaker 1: it's like everyone's best advice in one book and podcast.

705
00:29:57,080 --> 00:30:00,320
Speaker 1: It's if you wanted to be mentored by someone, but

706
00:30:00,640 --> 00:30:02,520
Speaker 1: maybe they don't have the time or you don't have

707
00:30:02,600 --> 00:30:03,160
Speaker 1: the funds.

708
00:30:03,320 --> 00:30:04,840
Speaker 2: It's basically free mentoring.

709
00:30:05,040 --> 00:30:08,040
Speaker 3: Yes, correct, you can learn so much for free, I know.

710
00:30:08,680 --> 00:30:10,120
Speaker 3: And I don't think it's the fact of going and

711
00:30:10,160 --> 00:30:12,360
Speaker 3: actioning it too true. I think that's again when you

712
00:30:12,480 --> 00:30:14,800
Speaker 3: learn something, and I think that's something you know, if

713
00:30:14,840 --> 00:30:16,880
Speaker 3: you learn something, go and try it that day, or

714
00:30:16,920 --> 00:30:18,680
Speaker 3: if you've got a big decision you have to make

715
00:30:18,720 --> 00:30:20,320
Speaker 3: and you listen to something, you're like, maybe I'll just

716
00:30:20,440 --> 00:30:22,640
Speaker 3: make a decision because I learned from someone that's actually

717
00:30:22,640 --> 00:30:25,440
Speaker 3: gone through that themselves. Yeah, because we're all thrown decisions

718
00:30:25,480 --> 00:30:27,320
Speaker 3: every day that we have to make that up. You know,

719
00:30:27,320 --> 00:30:29,160
Speaker 3: it could be big decisions, small decisions, but it's a

720
00:30:29,240 --> 00:30:31,960
Speaker 3: decision and sometimes making a decision is better than not

721
00:30:32,000 --> 00:30:34,200
Speaker 3: doing one because then you're not moving forward. So I

722
00:30:34,280 --> 00:30:35,560
Speaker 3: think that plays a big part in it.

723
00:30:36,040 --> 00:30:36,280
Speaker 2: Love.

724
00:30:36,840 --> 00:30:39,840
Speaker 1: So let's chat about the evolution of the brand. Yes,

725
00:30:39,920 --> 00:30:43,959
Speaker 1: so you know we've changed to LSKD. I feel like

726
00:30:44,560 --> 00:30:49,480
Speaker 1: you guys have very much honed in, not like completely

727
00:30:49,560 --> 00:30:51,960
Speaker 1: niche or anything like that, because you obviously do such

728
00:30:51,960 --> 00:30:54,800
Speaker 1: a wide variety. It's like men's, women's children, but you're

729
00:30:54,880 --> 00:30:57,760
Speaker 1: very much honed in on the active where the lounge

730
00:30:57,760 --> 00:31:01,600
Speaker 1: tread the streetwear was kind of like a pivotal sort

731
00:31:01,640 --> 00:31:05,640
Speaker 1: of decision or was that just like something that evolved.

732
00:31:05,440 --> 00:31:07,880
Speaker 3: Yeah, it was very Yeah, it was very pivotal. I

733
00:31:07,880 --> 00:31:10,360
Speaker 3: think you know, when we kind of really established ourselves,

734
00:31:10,360 --> 00:31:12,120
Speaker 3: it was like, our mission is to inspire people to

735
00:31:12,160 --> 00:31:14,600
Speaker 3: chase the vibe through sport, fitness and adventure, and we

736
00:31:14,640 --> 00:31:17,920
Speaker 3: create functional sportswear with a street of steady. So everything

737
00:31:17,960 --> 00:31:20,040
Speaker 3: we did was about that and you know, how do

738
00:31:20,040 --> 00:31:22,640
Speaker 3: we inspire someone? And then back to our product, and

739
00:31:22,680 --> 00:31:24,560
Speaker 3: you know, even down to our original reptite and how

740
00:31:24,560 --> 00:31:26,360
Speaker 3: we developed that and where the logo got place, had

741
00:31:26,400 --> 00:31:27,920
Speaker 3: that street aesthetics.

742
00:31:27,360 --> 00:31:28,760
Speaker 2: So obsessed with the rep tite.

743
00:31:29,520 --> 00:31:31,800
Speaker 3: It's done a great job guys.

744
00:31:31,840 --> 00:31:35,000
Speaker 1: The Reptite has like, isn't it like thousands of like

745
00:31:35,040 --> 00:31:36,960
Speaker 1: good reviews.

746
00:31:37,040 --> 00:31:40,840
Speaker 3: Yeah, there's over four there's over four thousand now yeah for.

747
00:31:41,120 --> 00:31:44,480
Speaker 1: Like one yeah, one product that is incredible and little

748
00:31:44,680 --> 00:31:46,960
Speaker 1: sneak peak. My range is made in the REP.

749
00:31:47,040 --> 00:31:49,800
Speaker 3: Yes fabric was obviously very exciting.

750
00:31:50,040 --> 00:31:52,520
Speaker 2: So it's the REP fab fabric.

751
00:31:52,400 --> 00:31:55,200
Speaker 3: A fusion fit, the Fusion Tite, which is our first

752
00:31:55,240 --> 00:31:58,360
Speaker 3: new fit, which is which is actually the Fusion Tite

753
00:31:58,400 --> 00:32:02,280
Speaker 3: is actually a mixture of REP Flux Base put together.

754
00:32:02,440 --> 00:32:04,200
Speaker 3: So it's the best of all the feedback we've got

755
00:32:04,240 --> 00:32:07,080
Speaker 3: from the community to create that with like pockets waistband

756
00:32:07,720 --> 00:32:09,640
Speaker 3: in aligning in the waistband, but it doesn't have the

757
00:32:09,680 --> 00:32:11,720
Speaker 3: thick waistband at the top, so you could wear it

758
00:32:11,720 --> 00:32:13,840
Speaker 3: all day with comfort, yes, you know. And the way

759
00:32:13,880 --> 00:32:16,360
Speaker 3: that the paneling is as well. So it's the panelings

760
00:32:16,360 --> 00:32:19,600
Speaker 3: a little slightly different. So we developed everything put together

761
00:32:19,640 --> 00:32:21,640
Speaker 3: in one no front scene because you know, some of

762
00:32:21,680 --> 00:32:23,200
Speaker 3: the commun don't want front scene, so we kind of

763
00:32:23,240 --> 00:32:25,640
Speaker 3: really developed this one pair of leggings from all three

764
00:32:25,680 --> 00:32:27,720
Speaker 3: put together for the next one. So it's it's a

765
00:32:27,760 --> 00:32:30,280
Speaker 3: homage of the REP and the REP stays REP. So Yeah,

766
00:32:30,320 --> 00:32:32,400
Speaker 3: it's it is a six style. I'm so excited.

767
00:32:32,480 --> 00:32:34,200
Speaker 2: See so exciting. Well, let's talk about me.

768
00:32:35,920 --> 00:32:36,680
Speaker 3: I can about you.

769
00:32:37,960 --> 00:32:43,000
Speaker 1: Chase is like typical? Can you chat about I honestly

770
00:32:43,040 --> 00:32:43,840
Speaker 1: want to know myself?

771
00:32:43,880 --> 00:32:45,160
Speaker 2: So obviously you did.

772
00:32:45,840 --> 00:32:49,720
Speaker 1: Your brand was very much about athletes and you know,

773
00:32:49,840 --> 00:32:52,080
Speaker 1: chasing the vibe like I feel like it was just

774
00:32:52,120 --> 00:32:54,400
Speaker 1: like so adventurous. And I remember when we're in the

775
00:32:54,400 --> 00:32:57,560
Speaker 1: talks of working together, I very much was like, but

776
00:32:57,640 --> 00:32:59,640
Speaker 1: I'm just so ordinary and I'm.

777
00:32:59,440 --> 00:33:01,640
Speaker 2: Just so like not that.

778
00:33:01,840 --> 00:33:04,880
Speaker 1: Can you kind of explain that marketing decision to work

779
00:33:04,880 --> 00:33:05,720
Speaker 1: with someone like me?

780
00:33:06,120 --> 00:33:08,160
Speaker 3: Yeah, it's a great question. I think for us, as

781
00:33:08,200 --> 00:33:10,760
Speaker 3: I said before, like you know, when Tiggan and I

782
00:33:10,840 --> 00:33:12,880
Speaker 3: were working on you know, trying to get you to

783
00:33:12,880 --> 00:33:15,200
Speaker 3: wear the brand, which were super excited about was you know,

784
00:33:15,440 --> 00:33:17,920
Speaker 3: was the fact that you're entrepreneurial and you're inspiring and

785
00:33:17,920 --> 00:33:21,880
Speaker 3: you're an inspiring female And for us that yeah, all

786
00:33:21,920 --> 00:33:24,520
Speaker 3: to us, that's just is amazing as well, Like and

787
00:33:24,560 --> 00:33:26,560
Speaker 3: you're into and you're into fitness, like it doesn't you

788
00:33:26,560 --> 00:33:29,200
Speaker 3: don't have. For us, it's not about winning and being

789
00:33:29,240 --> 00:33:31,960
Speaker 3: a pro athlete. It's about you know, inspiring the community

790
00:33:32,000 --> 00:33:34,160
Speaker 3: to get out and chase the vibe. And we have

791
00:33:34,320 --> 00:33:37,160
Speaker 3: amazing pro athletes, but we want them to inspire people

792
00:33:37,240 --> 00:33:39,280
Speaker 3: that you know, that they can achieve anything that they

793
00:33:39,280 --> 00:33:41,800
Speaker 3: put their mind to, and it might be running, whether

794
00:33:41,840 --> 00:33:45,120
Speaker 3: it's running, fitness sport, like it's it's actually you know,

795
00:33:45,160 --> 00:33:48,280
Speaker 3: that whole one percent better is actually just consistency. And

796
00:33:48,320 --> 00:33:50,120
Speaker 3: you're gonna have a bad day, That's okay, but you

797
00:33:50,160 --> 00:33:53,000
Speaker 3: get back up and you know, you actually learn on

798
00:33:53,040 --> 00:33:55,200
Speaker 3: your bad days because you're still doing it right. So

799
00:33:55,720 --> 00:33:58,040
Speaker 3: there's this real ethos behind it. So when we really

800
00:33:58,040 --> 00:33:59,560
Speaker 3: did that, But to be honest, I think when we

801
00:33:59,560 --> 00:34:03,440
Speaker 3: first started working together, we didn't really understand it almost

802
00:34:03,480 --> 00:34:05,760
Speaker 3: either we were going through that transition. But I was like,

803
00:34:06,160 --> 00:34:08,400
Speaker 3: but it really started to make sense because like the

804
00:34:08,440 --> 00:34:11,680
Speaker 3: synergies just works so well. And that's what really felt

805
00:34:11,719 --> 00:34:14,080
Speaker 3: to us as we started working together. And then eventually,

806
00:34:14,160 --> 00:34:16,200
Speaker 3: you know, we got you about it because I remember

807
00:34:16,200 --> 00:34:18,279
Speaker 3: the sweater you first wore, our shape sweater, and then

808
00:34:18,400 --> 00:34:19,960
Speaker 3: and then our leggings. You know, I think it was

809
00:34:19,960 --> 00:34:22,160
Speaker 3: about a year later, and you know, then what's led

810
00:34:22,160 --> 00:34:24,640
Speaker 3: to today and even that that's exciting. It's like three

811
00:34:24,719 --> 00:34:27,359
Speaker 3: years in the making, off to all how we're working today.

812
00:34:27,480 --> 00:34:29,160
Speaker 3: So I think it just it just things take time

813
00:34:29,200 --> 00:34:33,480
Speaker 3: and relationships foster and you know, you're constantly learning and evolving.

814
00:34:33,520 --> 00:34:35,880
Speaker 3: But I think that part of why we started was,

815
00:34:35,960 --> 00:34:37,640
Speaker 3: you know, has a real why behind it.

816
00:34:37,880 --> 00:34:39,480
Speaker 1: Yes, I think that's what I love the most, and

817
00:34:39,480 --> 00:34:42,839
Speaker 1: that's what I love about the brand is so inclusive.

818
00:34:43,080 --> 00:34:46,359
Speaker 1: It's not like your target market is just like one

819
00:34:46,480 --> 00:34:50,279
Speaker 1: specific sort of person, like you said, even though the

820
00:34:50,360 --> 00:34:54,040
Speaker 1: ethos is you know, chase, the vibe, it encompasses so

821
00:34:54,280 --> 00:34:57,400
Speaker 1: much and you're not yeah, you're not kind of excluding

822
00:34:57,520 --> 00:35:00,319
Speaker 1: certain sort of people because you know, they're not jumping

823
00:35:00,360 --> 00:35:02,040
Speaker 1: off clips or nice.

824
00:35:03,320 --> 00:35:05,800
Speaker 3: And our product stays very you know, our product category

825
00:35:05,840 --> 00:35:08,920
Speaker 3: with how we develop sport like sport and street you

826
00:35:08,960 --> 00:35:10,440
Speaker 3: know there. But then the way we work with the

827
00:35:10,440 --> 00:35:14,840
Speaker 3: community through fitness communities and athletes and that, but it

828
00:35:14,880 --> 00:35:17,239
Speaker 3: all ties back to that mission and yeah, you don't

829
00:35:17,280 --> 00:35:19,279
Speaker 3: have to be doing that side to be a part

830
00:35:19,280 --> 00:35:21,759
Speaker 3: of the brand and the community. So yeah, we it's

831
00:35:22,280 --> 00:35:25,600
Speaker 3: and I think that's the thing. You know, I'm passionate

832
00:35:25,680 --> 00:35:28,040
Speaker 3: about fitness, and I think when we change to LSKD,

833
00:35:28,160 --> 00:35:30,120
Speaker 3: it was like, why can't we do this and why

834
00:35:30,120 --> 00:35:31,640
Speaker 3: can't we have a street element to our brand but

835
00:35:31,719 --> 00:35:34,279
Speaker 3: still stand for something like you know, I think we've got,

836
00:35:34,600 --> 00:35:36,680
Speaker 3: you know, our goal and even for myself, has to

837
00:35:36,680 --> 00:35:39,440
Speaker 3: create something bigger than usselves for long term. You know,

838
00:35:40,360 --> 00:35:42,440
Speaker 3: how we keep inspiring people in thirty years time, you know,

839
00:35:42,480 --> 00:35:44,480
Speaker 3: forty fifty. You know that that to me is very

840
00:35:44,480 --> 00:35:45,600
Speaker 3: inspiring for long term.

841
00:35:45,760 --> 00:35:48,919
Speaker 1: So yeah, love, So before we get into chatting about

842
00:35:48,920 --> 00:35:52,120
Speaker 1: my range, very exciting because it's launching very soon.

843
00:35:52,280 --> 00:35:54,480
Speaker 2: If you're listening in real time, can you.

844
00:35:54,440 --> 00:35:58,440
Speaker 1: Touch us about marketing because I feel like everyone, like

845
00:35:58,600 --> 00:36:03,160
Speaker 1: the landscape is just changing so much, and like you said,

846
00:36:03,280 --> 00:36:06,800
Speaker 1: like you've gone from you know, being in magazines and

847
00:36:06,840 --> 00:36:09,280
Speaker 1: having to do things such a different way to now

848
00:36:09,320 --> 00:36:12,880
Speaker 1: absolutely killing the social media gain, Like that's such an

849
00:36:12,880 --> 00:36:15,759
Speaker 1: evolution in itself. Could you tell us, like, if you

850
00:36:15,840 --> 00:36:19,560
Speaker 1: had to pick one strategy that has really because I

851
00:36:19,600 --> 00:36:20,839
Speaker 1: know what you're going to say, and you're going to say,

852
00:36:20,840 --> 00:36:25,480
Speaker 1: it's it's all, it's everything compounding, But if you had

853
00:36:25,520 --> 00:36:28,520
Speaker 1: to pick sort of one thing that has really helped

854
00:36:28,800 --> 00:36:31,280
Speaker 1: get the most, you know, and like for the smallest

855
00:36:31,280 --> 00:36:34,160
Speaker 1: amount of energy, I have the most result.

856
00:36:34,200 --> 00:36:34,360
Speaker 2: You know.

857
00:36:35,680 --> 00:36:37,040
Speaker 3: I'm just trying to think of how do I answer that?

858
00:36:37,080 --> 00:36:38,399
Speaker 3: But yeah, I know exactly what you say.

859
00:36:38,560 --> 00:36:41,920
Speaker 1: Yeah, so marketing wise, what would you say that you guys,

860
00:36:42,000 --> 00:36:44,600
Speaker 1: you know, do really well and has been like quite

861
00:36:44,600 --> 00:36:45,400
Speaker 1: successful for you.

862
00:36:45,560 --> 00:36:47,520
Speaker 3: It's a greatquoat. It's a mixture of everything. No, I'm kidding,

863
00:36:48,880 --> 00:36:51,200
Speaker 3: I mean it's it is. It is a lot of

864
00:36:51,320 --> 00:36:53,719
Speaker 3: kind of I mean, we were in this amazing community

865
00:36:53,760 --> 00:36:55,839
Speaker 3: when we transitioned, and I think for us, I mean,

866
00:36:56,200 --> 00:36:58,880
Speaker 3: I think social media plays a huge part. And social

867
00:36:58,960 --> 00:37:01,279
Speaker 3: media market with its face book ads, TikTok, like the

868
00:37:01,360 --> 00:37:03,919
Speaker 3: media's buying side of things, I think is a big

869
00:37:03,960 --> 00:37:06,359
Speaker 3: part of it. But that's one part of it. There's

870
00:37:06,400 --> 00:37:09,040
Speaker 3: also how do you fulfill orders for your community? The

871
00:37:09,080 --> 00:37:11,680
Speaker 3: passion that goes behind an order going to your community,

872
00:37:11,800 --> 00:37:13,560
Speaker 3: you know, that is also a big part in giving

873
00:37:13,600 --> 00:37:15,560
Speaker 3: that experience when they get the product to feel a

874
00:37:15,600 --> 00:37:18,600
Speaker 3: part of it to do you know, if you're doing events,

875
00:37:18,600 --> 00:37:20,719
Speaker 3: I mean, you know, COVID's kind of the last two

876
00:37:20,760 --> 00:37:22,480
Speaker 3: years put a damper on events, but we should do

877
00:37:22,520 --> 00:37:25,600
Speaker 3: so many events, you know, events and things that you

878
00:37:25,640 --> 00:37:27,919
Speaker 3: do there with pop ups or you know, getting out there.

879
00:37:27,960 --> 00:37:30,600
Speaker 3: I think I think, obviously, I think social media is

880
00:37:30,640 --> 00:37:32,839
Speaker 3: the number one. I mean, you've done a phenomenal job

881
00:37:32,880 --> 00:37:34,799
Speaker 3: on social media in the community, and I think that

882
00:37:34,960 --> 00:37:37,319
Speaker 3: is probably the number one and lasering in on that,

883
00:37:37,440 --> 00:37:40,080
Speaker 3: whether it's you know, whether it's advertising on social media

884
00:37:40,120 --> 00:37:41,879
Speaker 3: through media buying and ads to that.

885
00:37:41,960 --> 00:37:44,840
Speaker 1: But I feel like you guys do social media different.

886
00:37:45,000 --> 00:37:48,799
Speaker 1: You haven't copied or I don't know, done things the

887
00:37:48,960 --> 00:37:50,920
Speaker 1: usual way. I feel like you very much. Like I

888
00:37:50,960 --> 00:37:53,439
Speaker 1: come to your Instagram and I feel a different vibe,

889
00:37:53,440 --> 00:37:55,640
Speaker 1: if that makes sense, Like is there sort of something

890
00:37:55,840 --> 00:37:56,960
Speaker 1: around it that.

891
00:37:56,920 --> 00:37:58,440
Speaker 2: Obviously I know you have a whole team. It's not

892
00:37:58,480 --> 00:38:00,240
Speaker 2: your social media.

893
00:38:00,440 --> 00:38:02,080
Speaker 3: I mean, yeah, it's it's well, I mean it was

894
00:38:02,120 --> 00:38:03,680
Speaker 3: you know, it was not long ago. There was only

895
00:38:03,760 --> 00:38:05,839
Speaker 3: it was me still posting a few years ago as

896
00:38:05,840 --> 00:38:08,400
Speaker 3: well well, helping, right, and I'm still jump in and

897
00:38:08,400 --> 00:38:10,240
Speaker 3: help when I need to. Like that's you know, sweet

898
00:38:10,280 --> 00:38:12,160
Speaker 3: the sheds. But I think everything goes back to the

899
00:38:12,200 --> 00:38:14,799
Speaker 3: mission and how do we inspire people? And you know,

900
00:38:15,239 --> 00:38:16,839
Speaker 3: you know, the team has done a great job of

901
00:38:16,920 --> 00:38:18,880
Speaker 3: like really getting behind the scenes at the moment and

902
00:38:18,880 --> 00:38:21,080
Speaker 3: trying to share more about who we are as a broh.

903
00:38:20,880 --> 00:38:22,680
Speaker 2: My god, I love your reels right now.

904
00:38:23,640 --> 00:38:25,480
Speaker 3: Yeah, I got you know, They love to show that

905
00:38:25,520 --> 00:38:27,920
Speaker 3: I came in late, and you know there's with their

906
00:38:27,960 --> 00:38:30,200
Speaker 3: videos of like who came to work late and stuff

907
00:38:30,200 --> 00:38:31,719
Speaker 3: like that that I even know they were filming that day.

908
00:38:31,760 --> 00:38:33,200
Speaker 3: I had no idea they were doing it. And then

909
00:38:33,239 --> 00:38:35,680
Speaker 3: they screw me under the bus. Thanks. I was actually

910
00:38:35,680 --> 00:38:38,799
Speaker 3: out the front getting a coffee, but thanks. But yeah, like,

911
00:38:38,840 --> 00:38:41,480
Speaker 3: I think that's it all goes back to the mission

912
00:38:41,480 --> 00:38:43,879
Speaker 3: and the values when we make those decisions and really

913
00:38:43,960 --> 00:38:45,680
Speaker 3: think about like how do we know, how do we

914
00:38:45,680 --> 00:38:48,320
Speaker 3: inspire the community, but also make that we're humans behind

915
00:38:48,320 --> 00:38:50,839
Speaker 3: the scenes and we make mistakes. We're not perfect where

916
00:38:51,160 --> 00:38:52,919
Speaker 3: you know we And it's been really cool to watch

917
00:38:53,000 --> 00:38:55,400
Speaker 3: because you know, a few years ago, no one wanted to,

918
00:38:55,640 --> 00:38:57,080
Speaker 3: you know, you try and pull a camera out at

919
00:38:57,120 --> 00:38:59,080
Speaker 3: the office and everyone was hiding. And now it's kind

920
00:38:59,080 --> 00:39:01,839
Speaker 3: of like the same authenticity behind it. People don't mind

921
00:39:01,920 --> 00:39:03,680
Speaker 3: jumping in front of them behind a camera, and the

922
00:39:03,680 --> 00:39:07,319
Speaker 3: amount of times that our team are actually like, you know,

923
00:39:07,480 --> 00:39:10,239
Speaker 3: they'll jump in the studio and shoot. There's so many

924
00:39:10,239 --> 00:39:12,399
Speaker 3: of our team on our online store as well.

925
00:39:12,600 --> 00:39:13,759
Speaker 2: I know I've seen this.

926
00:39:13,840 --> 00:39:16,319
Speaker 1: Well, it wasn't until after I did the shoot with

927
00:39:16,360 --> 00:39:19,320
Speaker 1: everyone and then I was like online, you know, making

928
00:39:19,360 --> 00:39:20,279
Speaker 1: selex or something, and.

929
00:39:20,239 --> 00:39:23,279
Speaker 2: I'm like, oh my god. The team's like modeling the gear. Yeah,

930
00:39:23,440 --> 00:39:24,200
Speaker 2: you wouldn't even know.

931
00:39:24,360 --> 00:39:26,760
Speaker 3: No, they get thrown in the deep end some days.

932
00:39:27,000 --> 00:39:28,880
Speaker 3: But it's also like that's just part of who we

933
00:39:28,920 --> 00:39:31,920
Speaker 3: are and you know, we're building a community one day

934
00:39:31,920 --> 00:39:34,520
Speaker 3: at a time, and I think that's kind of that

935
00:39:34,719 --> 00:39:37,760
Speaker 3: authenticity behind it is like it's it's quite special to watch.

936
00:39:37,840 --> 00:39:40,560
Speaker 3: Like I'm like, wow, it's not only proud to watch,

937
00:39:40,640 --> 00:39:42,680
Speaker 3: but it's like really exciting to see where it's going

938
00:39:42,719 --> 00:39:45,239
Speaker 3: as a brand and where we can take that. And yeah,

939
00:39:45,239 --> 00:39:48,200
Speaker 3: the team, they've they've made some the reels of I

940
00:39:48,200 --> 00:39:49,719
Speaker 3: mean I even sit there and scroll through it at

941
00:39:49,800 --> 00:39:52,239
Speaker 3: night and it's like, you know, how, like how do

942
00:39:52,960 --> 00:39:55,239
Speaker 3: and obviously I get to be a part of those decisions,

943
00:39:55,520 --> 00:39:58,120
Speaker 3: but they also have the autonomy to make those decisions

944
00:39:58,160 --> 00:40:00,000
Speaker 3: because it goes back to the mission as well. Yeah,

945
00:40:00,080 --> 00:40:03,399
Speaker 3: so yeah, that it is. It's it's actually really it's

946
00:40:03,480 --> 00:40:05,680
Speaker 3: very inspiring, to be honest, it inspires me. Well.

947
00:40:05,960 --> 00:40:08,520
Speaker 1: Something I was shouting to Jason off air again is

948
00:40:08,640 --> 00:40:12,560
Speaker 1: just after doing the shoot for my collection, like you

949
00:40:12,600 --> 00:40:15,839
Speaker 1: should just be so proud of your team because they're

950
00:40:15,920 --> 00:40:19,440
Speaker 1: just they're so professional, but they're so fun and you

951
00:40:19,480 --> 00:40:22,400
Speaker 1: can tell everyone's got like their zones of genius and

952
00:40:22,440 --> 00:40:25,120
Speaker 1: everyone works so well together. And obviously that's such a

953
00:40:25,239 --> 00:40:28,840
Speaker 1: huge reflection on you and your how you lead the team.

954
00:40:29,239 --> 00:40:31,759
Speaker 1: But you can tell also you give them a lot

955
00:40:31,760 --> 00:40:34,239
Speaker 1: of vrain and from that, you know, they just make

956
00:40:34,400 --> 00:40:37,759
Speaker 1: amazing decisions and beautiful content and that sort of thing.

957
00:40:37,840 --> 00:40:41,200
Speaker 1: So that was like really incredible to like see it.

958
00:40:41,280 --> 00:40:43,440
Speaker 1: And obviously I know because I see it from like

959
00:40:43,480 --> 00:40:46,520
Speaker 1: behind the scenes on social media and whatnot, but to

960
00:40:46,600 --> 00:40:49,279
Speaker 1: be actually like involved in it and like in the

961
00:40:49,360 --> 00:40:52,120
Speaker 1: team's like synergy, it was like, yeah, really surreal.

962
00:40:52,480 --> 00:40:54,480
Speaker 3: Yeah, thanks they And I mean I was I mean

963
00:40:54,560 --> 00:40:57,680
Speaker 3: I had I couldn't make Yeah, it was cool. I

964
00:40:57,680 --> 00:40:59,000
Speaker 3: mean we had a team I think of eleven that

965
00:40:59,080 --> 00:41:02,279
Speaker 3: day and it was all different departments working together, and

966
00:41:02,360 --> 00:41:04,360
Speaker 3: you know, yeah, we have such an amazing team. And

967
00:41:04,640 --> 00:41:06,600
Speaker 3: I think, you know, it all goes back to to

968
00:41:06,800 --> 00:41:09,719
Speaker 3: you know, to the books and you know, the authenticity

969
00:41:09,760 --> 00:41:11,600
Speaker 3: behind our values and you know, trying to live and

970
00:41:11,600 --> 00:41:13,480
Speaker 3: breathe that every day and make decisions on that. And

971
00:41:13,920 --> 00:41:16,279
Speaker 3: you know, I think myself coming from a job site

972
00:41:16,400 --> 00:41:19,279
Speaker 3: environment you know, back in twenty ten, I made so

973
00:41:19,360 --> 00:41:21,920
Speaker 3: many mistakes, you know I did. I'm you know, and

974
00:41:21,960 --> 00:41:23,600
Speaker 3: not knowing how to work. I don't even know what

975
00:41:23,600 --> 00:41:26,359
Speaker 3: a job description meant, you know, in twenty thirteen, even

976
00:41:26,360 --> 00:41:29,120
Speaker 3: twenty fourteen, right like, and I didn't know understand any

977
00:41:29,120 --> 00:41:30,680
Speaker 3: of that, and I had to go through mistakes that

978
00:41:30,719 --> 00:41:32,600
Speaker 3: I made, even with team members, you know, I wasn't

979
00:41:32,920 --> 00:41:35,239
Speaker 3: you know, I've done things that I've got to learn

980
00:41:35,320 --> 00:41:38,640
Speaker 3: from and you know that and not bad mistakes, are

981
00:41:38,640 --> 00:41:40,200
Speaker 3: just things that I got to learn and be like, Okay,

982
00:41:40,200 --> 00:41:42,279
Speaker 3: that's not how you know, lead a team, and that's

983
00:41:42,320 --> 00:41:44,560
Speaker 3: not how you make decisions. And you know, part of

984
00:41:44,600 --> 00:41:47,160
Speaker 3: these decisions we've made together allows them to go and

985
00:41:47,200 --> 00:41:50,200
Speaker 3: foster you know, their role and create from that and

986
00:41:50,440 --> 00:41:52,839
Speaker 3: it ties back to that thing. And yeah, it is cool.

987
00:41:52,880 --> 00:41:55,640
Speaker 3: I mean that day was epic. I mean, yeah it was.

988
00:41:55,719 --> 00:41:57,640
Speaker 3: It was super cool, even seeing because they were sharing

989
00:41:57,640 --> 00:42:00,239
Speaker 3: every piece of contact back to the office and Slack

990
00:42:00,320 --> 00:42:03,160
Speaker 3: channel and yeah, it was. It was cool and it

991
00:42:03,280 --> 00:42:05,480
Speaker 3: is inspiring what we created from teams that are you know,

992
00:42:05,560 --> 00:42:08,120
Speaker 3: just starting their career to you know, guys are team

993
00:42:08,160 --> 00:42:10,640
Speaker 3: members that have had ten plus years experience working together

994
00:42:10,680 --> 00:42:12,840
Speaker 3: and collaborating it. It is special.

995
00:42:13,040 --> 00:42:16,080
Speaker 1: That's definitely a great word to describe it, like very collaborative.

996
00:42:16,640 --> 00:42:19,120
Speaker 1: And yeah, it was awesome to say, well, let's chat

997
00:42:19,120 --> 00:42:22,759
Speaker 1: about my collection, like dying, dying to talk about it.

998
00:42:23,480 --> 00:42:26,239
Speaker 2: So, guys, you would already know by now.

999
00:42:26,480 --> 00:42:31,520
Speaker 1: So we're officially launching the Rise Collection by Georgie Stephenson

1000
00:42:32,000 --> 00:42:37,560
Speaker 1: LSKAT on the eleventh of August. So, Jason, obviously I

1001
00:42:37,640 --> 00:42:39,799
Speaker 1: want to talk a little bit about you know, the

1002
00:42:39,880 --> 00:42:41,960
Speaker 1: name behind the collection and why I pitched you know,

1003
00:42:42,080 --> 00:42:45,839
Speaker 1: certain styles and colors and everything. But do you want

1004
00:42:45,880 --> 00:42:47,799
Speaker 1: to just like why meet?

1005
00:42:48,040 --> 00:42:50,200
Speaker 3: To be honest, I mean we've been having this conversation

1006
00:42:50,280 --> 00:42:53,000
Speaker 3: for so long with the team and I mean this

1007
00:42:53,080 --> 00:42:54,799
Speaker 3: is you know, this is close to twelve months in

1008
00:42:54,800 --> 00:42:56,480
Speaker 3: the making of working on I think we started working

1009
00:42:56,480 --> 00:42:59,160
Speaker 3: on this collection around October last year. Yeah, I'm pretty

1010
00:42:59,160 --> 00:43:02,279
Speaker 3: sure to start with. So, you know, it was something

1011
00:43:02,320 --> 00:43:04,400
Speaker 3: we didn't want to rush, you know, the way we

1012
00:43:04,440 --> 00:43:06,560
Speaker 3: wanted to present it to yourself and the way we

1013
00:43:06,640 --> 00:43:08,880
Speaker 3: presented it on the wire behind it and you know

1014
00:43:08,920 --> 00:43:11,879
Speaker 3: how inspiring you are as a female leader, and how

1015
00:43:11,880 --> 00:43:13,560
Speaker 3: we really wanted to create that And it wasn't just

1016
00:43:13,600 --> 00:43:16,800
Speaker 3: about fitness, it was tying sport and you know, functional

1017
00:43:16,800 --> 00:43:20,240
Speaker 3: sport and street together and who you are and yeah,

1018
00:43:20,239 --> 00:43:22,319
Speaker 3: and some of the pieces we've done as stuff we've

1019
00:43:22,360 --> 00:43:24,480
Speaker 3: never made before, which was really cool because a reflection

1020
00:43:24,600 --> 00:43:27,200
Speaker 3: of like creating newness for the brand. And yeah, yeah,

1021
00:43:27,239 --> 00:43:29,400
Speaker 3: and then obviously with creating Rise, it was something we

1022
00:43:30,080 --> 00:43:31,960
Speaker 3: you know, we wanted you to take control of it

1023
00:43:32,000 --> 00:43:35,040
Speaker 3: and create something that was authentic to yourself. It's not

1024
00:43:35,080 --> 00:43:36,600
Speaker 3: just about what we wanted, so it had to have

1025
00:43:36,640 --> 00:43:39,239
Speaker 3: that synergy. So yeah, from the first I remember the

1026
00:43:39,239 --> 00:43:41,680
Speaker 3: first zoom call I think back in October we had

1027
00:43:41,719 --> 00:43:44,319
Speaker 3: with the team in yourself to now and seeing how

1028
00:43:44,360 --> 00:43:46,520
Speaker 3: far it's come and it's i mean, it's a twenty

1029
00:43:46,560 --> 00:43:50,399
Speaker 3: five plus piece collection. It's so cool, big, it's very

1030
00:43:50,440 --> 00:43:54,160
Speaker 3: it's so fresh, and I'm glad we've made styles unisex

1031
00:43:54,200 --> 00:43:56,160
Speaker 3: so we can wear some of the product. So that's good.

1032
00:43:56,840 --> 00:43:59,719
Speaker 2: Jason, we're talking about the shackets. Yeah, I love that

1033
00:44:00,080 --> 00:44:00,680
Speaker 2: they have a name.

1034
00:44:00,760 --> 00:44:03,520
Speaker 1: I didn't know they were called shagets, but their unisex

1035
00:44:03,560 --> 00:44:05,000
Speaker 1: and they're one of my favorite things.

1036
00:44:05,000 --> 00:44:08,160
Speaker 2: But guys, I'm so excited.

1037
00:44:07,680 --> 00:44:12,480
Speaker 1: To bring you the Rise collection, Like the meaning behind

1038
00:44:12,800 --> 00:44:15,319
Speaker 1: Rise for me, because we've got a beautiful slogan on

1039
00:44:15,360 --> 00:44:19,040
Speaker 1: the T shirts called Determined to Rise, and so like

1040
00:44:19,200 --> 00:44:22,759
Speaker 1: my mantra has been for years, it's like no one

1041
00:44:22,840 --> 00:44:25,320
Speaker 1: is you and that is your power. And that's obviously,

1042
00:44:25,480 --> 00:44:29,799
Speaker 1: you know, behind me really deciding that I get to

1043
00:44:29,840 --> 00:44:33,759
Speaker 1: be uniquely me and you know, create a life that

1044
00:44:34,040 --> 00:44:38,000
Speaker 1: I love, and that's what it's about. And so I

1045
00:44:38,040 --> 00:44:41,839
Speaker 1: love that quote, but I really wanted to bring newness

1046
00:44:41,920 --> 00:44:46,160
Speaker 1: to this collection because, like I said previously in the episode,

1047
00:44:46,239 --> 00:44:50,520
Speaker 1: it's like I feel such a transition with me and

1048
00:44:50,880 --> 00:44:53,640
Speaker 1: myself and like my next chapter and something that just

1049
00:44:53,719 --> 00:44:58,000
Speaker 1: really came to me is this almost like you know,

1050
00:44:58,160 --> 00:45:02,680
Speaker 1: no matter what, no matter the challenge, it's all about,

1051
00:45:03,160 --> 00:45:06,800
Speaker 1: like you've said this whole episode, is like taking everything

1052
00:45:07,000 --> 00:45:10,560
Speaker 1: as a lesson and you know, keep going forward and

1053
00:45:10,760 --> 00:45:14,560
Speaker 1: challenges are there to really shape us and benefit us.

1054
00:45:14,640 --> 00:45:18,080
Speaker 1: It's it's not a negative. It's actually this really positive,

1055
00:45:18,120 --> 00:45:21,200
Speaker 1: beautiful thing. So it's like, no matter what happens, just

1056
00:45:21,200 --> 00:45:24,839
Speaker 1: like keep getting back up, keep moving forward. So that's

1057
00:45:24,880 --> 00:45:27,719
Speaker 1: where Determined to Rise has come from. And obviously we've

1058
00:45:27,719 --> 00:45:30,960
Speaker 1: got the beautiful you know sun symbol, which with you're

1059
00:45:31,000 --> 00:45:31,840
Speaker 1: wearing it right now.

1060
00:45:31,800 --> 00:45:32,520
Speaker 2: Put everywhere.

1061
00:45:32,600 --> 00:45:37,359
Speaker 1: Yes, I and so like the colors obviously just very georgy.

1062
00:45:37,719 --> 00:45:39,279
Speaker 3: Yeah, it was great. I mean it's funny when you

1063
00:45:39,280 --> 00:45:41,440
Speaker 3: say that because we when we first presented the collection,

1064
00:45:41,480 --> 00:45:42,840
Speaker 3: you hadn't even given birth.

1065
00:45:42,880 --> 00:45:46,640
Speaker 2: No transition, I was pregnant.

1066
00:45:46,760 --> 00:45:48,880
Speaker 3: Yeah, yeah, because we got I remember we got on

1067
00:45:48,920 --> 00:45:51,440
Speaker 3: the cold almost a couple of weeks. It was like

1068
00:45:51,640 --> 00:45:54,160
Speaker 3: very close around that time. Yeah, and it was really

1069
00:45:54,160 --> 00:45:55,600
Speaker 3: cool because the way we shared it and then we

1070
00:45:55,600 --> 00:45:58,000
Speaker 3: spoke after, because I think you were two months post

1071
00:45:58,080 --> 00:46:01,000
Speaker 3: pregnancy when we started really diving into it. Yeah, so

1072
00:46:01,040 --> 00:46:03,520
Speaker 3: I really gave that synergy like to how we developed

1073
00:46:03,560 --> 00:46:06,080
Speaker 3: the colors. Yeah, it was I mean I got to

1074
00:46:06,080 --> 00:46:07,680
Speaker 3: sit in the meetings with the product team and be

1075
00:46:07,719 --> 00:46:09,400
Speaker 3: a part of it and just to see how you

1076
00:46:09,480 --> 00:46:12,960
Speaker 3: worked on it and see your passion for colors, the

1077
00:46:13,080 --> 00:46:15,520
Speaker 3: fit the product of why I was. Yeah, it was

1078
00:46:15,560 --> 00:46:17,480
Speaker 3: inspiring to watch we talk about all the time in

1079
00:46:17,520 --> 00:46:20,239
Speaker 3: the office and to what we're about to bring out

1080
00:46:20,320 --> 00:46:21,440
Speaker 3: us so exciting.

1081
00:46:21,160 --> 00:46:24,120
Speaker 1: Like I well, I'm really excited because it very much

1082
00:46:24,160 --> 00:46:28,720
Speaker 1: does encompass all my favorite you know, like LSKT styles

1083
00:46:28,719 --> 00:46:32,160
Speaker 1: that I've been wearing for years, you know, since twenty nineteen.

1084
00:46:32,280 --> 00:46:34,359
Speaker 2: So a lot of the.

1085
00:46:34,040 --> 00:46:37,200
Speaker 1: Fits and styles that I love from the brand, but

1086
00:46:37,239 --> 00:46:41,600
Speaker 1: also then obviously bringing my twist of the colors, and

1087
00:46:41,680 --> 00:46:44,120
Speaker 1: we've changed some fits and we've added some things like

1088
00:46:44,160 --> 00:46:48,520
Speaker 1: the shackets, so I'm the vest and the vest about

1089
00:46:48,560 --> 00:46:50,360
Speaker 1: the ves it's very much like.

1090
00:46:50,600 --> 00:46:52,120
Speaker 3: And then we brought a mini me down in that

1091
00:46:52,160 --> 00:46:54,080
Speaker 3: as well, yes, I.

1092
00:46:54,080 --> 00:46:57,239
Speaker 1: Know like and then Tim involved in the shoot with

1093
00:46:57,440 --> 00:46:59,879
Speaker 1: Ivy and it's just it's worked out.

1094
00:47:00,080 --> 00:47:03,000
Speaker 2: Yeah, incredible. But I'm so I'm so proud of the

1095
00:47:03,040 --> 00:47:05,080
Speaker 2: collection because it is such.

1096
00:47:06,080 --> 00:47:09,279
Speaker 1: Me in searched in their bits, such a collaboration with

1097
00:47:09,400 --> 00:47:11,759
Speaker 1: a team and you know what you guys stand for

1098
00:47:11,920 --> 00:47:14,240
Speaker 1: and what you bring to the table and everything.

1099
00:47:14,000 --> 00:47:14,520
Speaker 2: Like that too.

1100
00:47:14,760 --> 00:47:17,319
Speaker 3: Yeah. Yeah, And that's been the special thing about it.

1101
00:47:17,320 --> 00:47:19,879
Speaker 3: It's been very organic, like it hasn't been forced. No,

1102
00:47:20,040 --> 00:47:22,719
Speaker 3: that's been the really amazing thing about this collection. It's

1103
00:47:22,760 --> 00:47:24,880
Speaker 3: like we haven't yeah this, I mean, this is the

1104
00:47:24,880 --> 00:47:27,080
Speaker 3: first time we've done something like this and the way

1105
00:47:27,120 --> 00:47:29,959
Speaker 3: we wanted it to be really authentic and to see

1106
00:47:29,960 --> 00:47:32,759
Speaker 3: it come to life, yeah, it's been. It's weird. It's

1107
00:47:32,760 --> 00:47:34,879
Speaker 3: been going on like this is almost twelve months. Yeah,

1108
00:47:34,960 --> 00:47:37,040
Speaker 3: to see it coming to life now and a couple

1109
00:47:37,080 --> 00:47:39,400
Speaker 3: of weeks out. Literally, it's yeah, it's cool.

1110
00:47:39,560 --> 00:47:41,680
Speaker 2: I remember one of our first Zoom calls when we

1111
00:47:41,719 --> 00:47:43,840
Speaker 2: were chatting about it, and I remember you saying something.

1112
00:47:43,960 --> 00:47:46,920
Speaker 2: You're like, I don't know why we haven't done this sooner.

1113
00:47:47,200 --> 00:47:49,600
Speaker 3: Yeah, and then I think you told me to shut

1114
00:47:49,640 --> 00:47:50,600
Speaker 3: up because I talked too much.

1115
00:47:51,400 --> 00:47:53,040
Speaker 2: I was like, Jason, let tigg and talk.

1116
00:47:53,200 --> 00:47:56,280
Speaker 3: Yeah, yeah, I'm pretty sure you did go to control.

1117
00:47:56,320 --> 00:47:57,040
Speaker 3: I get excited.

1118
00:47:58,400 --> 00:48:00,360
Speaker 1: No, you're actually one of my favorite PI people to

1119
00:48:00,360 --> 00:48:03,560
Speaker 1: talk to because you can just carry the conversation and

1120
00:48:03,640 --> 00:48:07,080
Speaker 1: we'll start with something and will end somewhere completely different.

1121
00:48:07,640 --> 00:48:11,799
Speaker 1: But I was thinking the other day, I was like,

1122
00:48:11,920 --> 00:48:15,120
Speaker 1: I bet he distracts his employees so much.

1123
00:48:15,320 --> 00:48:18,000
Speaker 3: Ah. Sometimes I don't go to meetings sometimes because I'm like,

1124
00:48:18,040 --> 00:48:19,960
Speaker 3: all right, guys, I'm I'm getting out of your way

1125
00:48:20,000 --> 00:48:21,879
Speaker 3: because they laugh.

1126
00:48:23,280 --> 00:48:26,480
Speaker 1: But going back to the collection, so the fabric is

1127
00:48:26,760 --> 00:48:29,560
Speaker 1: very similar to the REP fabric, and this is a

1128
00:48:29,600 --> 00:48:33,480
Speaker 1: decision I made because I am obsessed with the Reptights have.

1129
00:48:34,000 --> 00:48:36,759
Speaker 2: Like we said like four thousand, like five ceadies.

1130
00:48:36,760 --> 00:48:39,920
Speaker 1: They're just the feel and everything is incredible, And not

1131
00:48:40,040 --> 00:48:43,920
Speaker 1: only are they are performance type, but they're so comfortable

1132
00:48:44,360 --> 00:48:48,680
Speaker 1: and for me personally obviously postpartum. They are a material

1133
00:48:48,840 --> 00:48:52,399
Speaker 1: that does support you and you know, hold everything, hold

1134
00:48:52,440 --> 00:48:55,720
Speaker 1: everything in, which is very important to me these days.

1135
00:48:56,080 --> 00:49:00,359
Speaker 1: So the fabric is a very beautiful, supportive It come

1136
00:49:00,480 --> 00:49:00,920
Speaker 1: up very.

1137
00:49:00,840 --> 00:49:03,520
Speaker 3: Soft, yeah, our REP fabric, and then we've really developed

1138
00:49:03,560 --> 00:49:07,640
Speaker 3: the type into our new Fusion tips, which is which

1139
00:49:07,680 --> 00:49:11,040
Speaker 3: is kind of like from REP Flux Bace, all put

1140
00:49:11,080 --> 00:49:13,399
Speaker 3: together from feedback from the community, so it's using all

1141
00:49:13,440 --> 00:49:18,080
Speaker 3: the hybrid yeah, using the REP fabric. So yeah, it's yeah,

1142
00:49:18,120 --> 00:49:19,759
Speaker 3: it's a really good and to be honest, it's the

1143
00:49:19,840 --> 00:49:23,439
Speaker 3: second Like we only released the Fusion next week from

1144
00:49:23,719 --> 00:49:26,000
Speaker 3: in our new collection next week, so it's only like

1145
00:49:26,200 --> 00:49:28,279
Speaker 3: a it's a new style that we've actually chose to

1146
00:49:28,320 --> 00:49:31,040
Speaker 3: release for your collection, which we're super excited about as well,

1147
00:49:31,080 --> 00:49:33,560
Speaker 3: because it's only really we spent about twelve we we're

1148
00:49:33,560 --> 00:49:35,640
Speaker 3: probably spent more than that. We probably spent about fifteen

1149
00:49:35,680 --> 00:49:38,640
Speaker 3: months on this fit. Yeah, so we're testing.

1150
00:49:38,320 --> 00:49:41,239
Speaker 1: And well I remember, yeah, when we were testing it,

1151
00:49:41,280 --> 00:49:43,480
Speaker 1: and I love that there's like no front seam and

1152
00:49:43,600 --> 00:49:46,560
Speaker 1: the pockets on the side and just everything about it

1153
00:49:46,600 --> 00:49:49,520
Speaker 1: is you can tell there's just been so much time

1154
00:49:49,719 --> 00:49:51,680
Speaker 1: and love, you know, put into it.

1155
00:49:52,120 --> 00:49:54,480
Speaker 3: Yeah, and that's and and it's cool hearing that because

1156
00:49:54,640 --> 00:49:56,080
Speaker 3: well you know that, you know, part of having a

1157
00:49:56,120 --> 00:49:58,279
Speaker 3: gym as well as the team can go train in

1158
00:49:58,320 --> 00:50:00,759
Speaker 3: product or athletes can come test it. And you know,

1159
00:50:00,840 --> 00:50:03,799
Speaker 3: we won't release something unless it's right. Yes, We've got

1160
00:50:03,840 --> 00:50:06,120
Speaker 3: to get the fit right for the community, and feedback

1161
00:50:06,200 --> 00:50:08,279
Speaker 3: is so important to us to get that fit right

1162
00:50:08,320 --> 00:50:10,200
Speaker 3: for long term, you know, I think that's really important

1163
00:50:10,239 --> 00:50:12,279
Speaker 3: that you know, the Fusion is a name we won't

1164
00:50:12,320 --> 00:50:14,719
Speaker 3: have a legacy within our collection for a very long time.

1165
00:50:14,840 --> 00:50:17,640
Speaker 3: So yeah, yeah, it's the second style releasing.

1166
00:50:17,280 --> 00:50:19,480
Speaker 2: Infusion, so exciting.

1167
00:50:19,800 --> 00:50:22,920
Speaker 1: And then so obviously, guys, the colors. There's a beautiful

1168
00:50:23,200 --> 00:50:25,400
Speaker 1: peach pink, clearly.

1169
00:50:25,600 --> 00:50:26,919
Speaker 2: Clearly we had to do that.

1170
00:50:27,280 --> 00:50:30,640
Speaker 1: There's a beautiful Sage green. You know, I'm a green

1171
00:50:30,680 --> 00:50:34,320
Speaker 1: gal favorite color. And then also something that I have

1172
00:50:34,520 --> 00:50:38,040
Speaker 1: very much just been attracted to is like the Teddy

1173
00:50:38,040 --> 00:50:41,640
Speaker 1: Bear brown because I feel like, you know, I'm someone

1174
00:50:41,640 --> 00:50:44,760
Speaker 1: who does like to compliment the nudes and the pinks,

1175
00:50:44,800 --> 00:50:46,439
Speaker 1: which a black type can.

1176
00:50:46,360 --> 00:50:48,200
Speaker 2: Sometimes just be a bit harsh.

1177
00:50:47,920 --> 00:50:51,320
Speaker 1: Yes, so I very much wanted to have a dark option,

1178
00:50:51,840 --> 00:50:55,000
Speaker 1: but it's still be soft and complementary. To the lighter

1179
00:50:55,040 --> 00:50:56,439
Speaker 1: colors and the prints of set.

1180
00:50:56,560 --> 00:50:57,759
Speaker 3: We did that in the bodysuit too.

1181
00:50:58,239 --> 00:51:01,240
Speaker 1: Yes, I'm so excited for the bodies and then also

1182
00:51:01,560 --> 00:51:04,440
Speaker 1: the print, which is I'm just someone who I love

1183
00:51:04,480 --> 00:51:07,120
Speaker 1: to have a statement piece. Yes, so because you guys

1184
00:51:07,160 --> 00:51:09,960
Speaker 1: you do prints, but it's very.

1185
00:51:09,719 --> 00:51:11,640
Speaker 2: Different to any prints that you guys have done.

1186
00:51:11,800 --> 00:51:13,120
Speaker 3: Yes, this is really new for us with you.

1187
00:51:13,360 --> 00:51:16,440
Speaker 1: Yeah, and because I know you guys aren't big on

1188
00:51:16,560 --> 00:51:18,080
Speaker 1: like the lighter colors.

1189
00:51:18,440 --> 00:51:20,960
Speaker 2: How did you feel, you know, with that sort of style.

1190
00:51:21,200 --> 00:51:23,279
Speaker 3: I think it was cool because I think being the

1191
00:51:23,360 --> 00:51:26,799
Speaker 3: Rise collection by yourself allowed us to push boundaries. I

1192
00:51:26,800 --> 00:51:28,759
Speaker 3: think that was the cool thing, like knowing that it

1193
00:51:28,800 --> 00:51:30,800
Speaker 3: was a collection and what you know, you want to

1194
00:51:30,840 --> 00:51:33,880
Speaker 3: do with your community and create product that was unique.

1195
00:51:34,200 --> 00:51:35,680
Speaker 3: It was it was epic. I think that was the

1196
00:51:35,680 --> 00:51:37,879
Speaker 3: cool thing about it. It was like, let's push boundaries here

1197
00:51:38,000 --> 00:51:40,960
Speaker 3: and make a lighter pattern. So yeah, like it's not

1198
00:51:41,000 --> 00:51:43,600
Speaker 3: something we've normally done before. But knowing that it's your

1199
00:51:43,640 --> 00:51:45,600
Speaker 3: collection and you know it was really working with yourself

1200
00:51:45,600 --> 00:51:47,560
Speaker 3: on patterns and something that meant something to you and

1201
00:51:47,600 --> 00:51:50,400
Speaker 3: the community, I think was something that we were passionate

1202
00:51:50,440 --> 00:51:52,440
Speaker 3: about to make sure we brought to life.

1203
00:51:52,280 --> 00:51:55,400
Speaker 1: And I've been testing that because a big thing about

1204
00:51:55,400 --> 00:51:57,719
Speaker 1: the print is we were worried about it being seen

1205
00:51:57,760 --> 00:51:58,600
Speaker 1: through just because.

1206
00:51:58,360 --> 00:51:59,120
Speaker 2: It was so light.

1207
00:51:59,480 --> 00:52:02,440
Speaker 1: But I've been testing it out, squatting all those sorts

1208
00:52:02,440 --> 00:52:04,120
Speaker 1: of things. I actually took a video this morning and

1209
00:52:04,120 --> 00:52:08,160
Speaker 1: the long tights i'll show you after us sick fit perfect, No, yeah,

1210
00:52:08,520 --> 00:52:09,080
Speaker 1: it's yeah.

1211
00:52:09,160 --> 00:52:11,000
Speaker 2: So I'm really excited that we got.

1212
00:52:10,880 --> 00:52:13,440
Speaker 1: To do that because I just I love a statement

1213
00:52:13,520 --> 00:52:16,279
Speaker 1: and having the nudes and the pinks and everything. And

1214
00:52:16,320 --> 00:52:19,720
Speaker 1: then one of my favorite pieces is obviously the slam jumper,

1215
00:52:20,320 --> 00:52:24,200
Speaker 1: which you guys would see me religiously wearing in other colors,

1216
00:52:24,239 --> 00:52:27,200
Speaker 1: but all the colors combined is.

1217
00:52:27,200 --> 00:52:30,080
Speaker 3: Just yeah, it's cool. I die it's cool. And the

1218
00:52:30,120 --> 00:52:32,880
Speaker 3: shot of you girls that the shoot is so epic

1219
00:52:33,239 --> 00:52:35,280
Speaker 3: of like, yeah, slam.

1220
00:52:35,200 --> 00:52:38,200
Speaker 1: Yeah, slam is just my favorite. So I just love

1221
00:52:38,239 --> 00:52:41,160
Speaker 1: it because you know, there's the slam is such a key,

1222
00:52:41,360 --> 00:52:44,080
Speaker 1: you know, style for you guys that obviously performs really

1223
00:52:44,120 --> 00:52:46,200
Speaker 1: well and everyone loves. So we've got the slam, but

1224
00:52:46,239 --> 00:52:48,760
Speaker 1: then also in the clestionion we've got stuff like the shackets,

1225
00:52:48,760 --> 00:52:50,480
Speaker 1: which you guys have never done before.

1226
00:52:50,200 --> 00:52:51,880
Speaker 3: And the bodysuit fit we've never done before.

1227
00:52:53,600 --> 00:52:57,520
Speaker 1: And also the band dou crops, which I'm so excited for,

1228
00:52:58,000 --> 00:53:01,160
Speaker 1: especially Bando crops in summer is just like a must

1229
00:53:01,239 --> 00:53:02,920
Speaker 1: because I do a lot of beach walks in the

1230
00:53:02,960 --> 00:53:04,560
Speaker 1: sun and tan lines.

1231
00:53:05,160 --> 00:53:09,360
Speaker 3: Yeah, I mean, I don't get that. My wife knows.

1232
00:53:10,760 --> 00:53:11,520
Speaker 2: Alie will get me.

1233
00:53:12,040 --> 00:53:14,839
Speaker 1: But yeah, so I'm so excited, and I just want

1234
00:53:14,880 --> 00:53:18,440
Speaker 1: to say, like, thank you for trusting me to be

1235
00:53:18,520 --> 00:53:22,080
Speaker 1: involved and letting me not letting me, but just the

1236
00:53:22,160 --> 00:53:25,640
Speaker 1: process with you guys and the team so collaborative, and

1237
00:53:26,200 --> 00:53:28,279
Speaker 1: just yeah, being able to work with the team has

1238
00:53:28,320 --> 00:53:31,160
Speaker 1: been really incredible because, like you said, it's such a

1239
00:53:31,160 --> 00:53:32,440
Speaker 1: beautiful synergy of.

1240
00:53:32,360 --> 00:53:35,080
Speaker 2: Like what I want or the team wants, what the

1241
00:53:35,120 --> 00:53:36,160
Speaker 2: community wants.

1242
00:53:37,040 --> 00:53:39,680
Speaker 1: So yeah, it's been really it's been incredible, and I'm

1243
00:53:39,680 --> 00:53:41,120
Speaker 1: like so nervous but so excited.

1244
00:53:41,920 --> 00:53:44,839
Speaker 3: I thank you. I mean and honestly like watching it

1245
00:53:44,840 --> 00:53:47,000
Speaker 3: come to life with the team and watching them work

1246
00:53:47,040 --> 00:53:50,200
Speaker 3: together and with yourself, it's been amazing. So no, thank

1247
00:53:50,239 --> 00:53:53,200
Speaker 3: you too, because you know we're that excited behind Like

1248
00:53:53,520 --> 00:53:55,120
Speaker 3: you'd obviously got to get to see it every day

1249
00:53:55,160 --> 00:53:57,320
Speaker 3: at the office, but we're so excited behind the scenes.

1250
00:53:57,520 --> 00:54:00,960
Speaker 1: Yeah, and your team has been incredible, like they drive

1251
00:54:01,080 --> 00:54:04,239
Speaker 1: to me if you know, we've been testing and sampling

1252
00:54:04,440 --> 00:54:06,560
Speaker 1: and just like yeah, so on top of.

1253
00:54:06,520 --> 00:54:10,239
Speaker 3: The show every week, just to make sure every fit

1254
00:54:10,280 --> 00:54:11,880
Speaker 3: in detail. She's such a legend.

1255
00:54:12,000 --> 00:54:13,120
Speaker 2: Yeah, she's amazing.

1256
00:54:13,440 --> 00:54:15,680
Speaker 1: No, it's going to be incredible and I'm so excited

1257
00:54:15,800 --> 00:54:17,479
Speaker 1: for our event and.

1258
00:54:17,440 --> 00:54:19,560
Speaker 2: To also see the collection in your shop front.

1259
00:54:19,760 --> 00:54:23,359
Speaker 3: Yes, I know. I've been envisioning this for a while, just.

1260
00:54:23,360 --> 00:54:24,320
Speaker 2: All the colors together.

1261
00:54:24,440 --> 00:54:28,719
Speaker 1: So guys, if you live Gold Coast or Brisbane, the

1262
00:54:29,160 --> 00:54:33,320
Speaker 1: Georgie Stephenson Rise collection will be in the LSKD shop

1263
00:54:33,360 --> 00:54:37,359
Speaker 1: front which you can come try on. So we are

1264
00:54:37,440 --> 00:54:42,680
Speaker 1: doing an event on the Saturday, the thirteenth, thirteenth of

1265
00:54:42,760 --> 00:54:45,720
Speaker 1: August where the whole collection will be in the shop

1266
00:54:45,840 --> 00:54:48,600
Speaker 1: and I'm also growing to be there for a couple

1267
00:54:48,680 --> 00:54:50,479
Speaker 1: of hours. So if you want to come and try

1268
00:54:50,480 --> 00:54:52,680
Speaker 1: the collection on, come say hi.

1269
00:54:52,840 --> 00:54:53,480
Speaker 2: I would love that.

1270
00:54:53,560 --> 00:54:55,960
Speaker 1: I would appreciate that and it would be incredible to

1271
00:54:56,400 --> 00:54:58,600
Speaker 1: you know, chat to you guys and tell you about

1272
00:54:58,600 --> 00:55:02,200
Speaker 1: the collection and everyone, and obviously you'll.

1273
00:55:02,000 --> 00:55:04,160
Speaker 2: Get to meet all the LSKD team too, which will

1274
00:55:04,160 --> 00:55:04,840
Speaker 2: will be there.

1275
00:55:04,800 --> 00:55:08,600
Speaker 1: Yeah there, which will be incredible. But I'm so excited

1276
00:55:08,880 --> 00:55:10,200
Speaker 1: anything you want to add.

1277
00:55:10,400 --> 00:55:13,480
Speaker 3: To be honest, it just has been amazing to create this,

1278
00:55:13,840 --> 00:55:16,200
Speaker 3: and yeah, I can't wait till the event day as well,

1279
00:55:16,280 --> 00:55:18,759
Speaker 3: so you know, and obviously thank you. You know, it's

1280
00:55:18,760 --> 00:55:21,520
Speaker 3: been great. Yeah, so thank you. It's been incredible three

1281
00:55:21,600 --> 00:55:22,280
Speaker 3: years in the making.

1282
00:55:22,560 --> 00:55:22,960
Speaker 2: I know.

1283
00:55:23,600 --> 00:55:26,880
Speaker 1: I loved when we were doing the video on the

1284
00:55:26,920 --> 00:55:29,960
Speaker 1: shoot day when one of the questions was like, how

1285
00:55:29,960 --> 00:55:31,719
Speaker 1: long have you been working with LSKD, And I had

1286
00:55:31,760 --> 00:55:34,560
Speaker 1: to go back through my Instagram and everything, and I

1287
00:55:34,640 --> 00:55:36,040
Speaker 1: was like, holy crab.

1288
00:55:36,280 --> 00:55:39,120
Speaker 2: Yeah, just it's been a journey, very very thankful.

1289
00:55:39,160 --> 00:55:40,640
Speaker 3: Yeah, and we're pumped to have you a part of it.

1290
00:55:40,760 --> 00:55:42,120
Speaker 3: So thank you, thank you.

1291
00:55:42,200 --> 00:55:45,359
Speaker 1: Well, guys, if you want to check out Jason, what's

1292
00:55:45,400 --> 00:55:47,439
Speaker 1: your personal instagram.

1293
00:55:46,920 --> 00:55:50,480
Speaker 3: Jason Daniel Underscore Underscore. I couldn't get the normal one,

1294
00:55:50,520 --> 00:55:52,160
Speaker 3: so it had to be underscore on the scre I

1295
00:55:52,200 --> 00:55:53,120
Speaker 3: think that's fine.

1296
00:55:53,160 --> 00:55:53,800
Speaker 2: That's fine.

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00:55:54,000 --> 00:55:56,239
Speaker 1: Make sure you check out Jason obviously, make sure you

1298
00:55:56,320 --> 00:55:59,960
Speaker 1: check out min new range with LSKD. And I'm sure

1299
00:56:00,200 --> 00:56:02,919
Speaker 1: you all wear LSKD, But if you don't, make sure

1300
00:56:02,960 --> 00:56:05,799
Speaker 1: you know you get onto it because it's honestly, just

1301
00:56:06,160 --> 00:56:09,520
Speaker 1: the effort and the time, and the quality is just

1302
00:56:10,000 --> 00:56:10,680
Speaker 1: you can't beat it.

1303
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Speaker 3: Thank you.

1304
00:56:13,080 --> 00:56:14,879
Speaker 2: Jason's like sitting here just like.

1305
00:56:18,880 --> 00:56:21,480
Speaker 1: No, You've been incredible and I'm surprised we've kept this

1306
00:56:21,600 --> 00:56:22,279
Speaker 1: under an hour.

1307
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Speaker 3: You can do it. You can keep me accountable.

1308
00:56:27,520 --> 00:56:34,839
Speaker 1: Thanks so much, Jason, Thank you, Thank you so much

1309
00:56:34,880 --> 00:56:38,719
Speaker 1: for listening to another episode of the Rise and Conquer podcast.

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00:56:39,160 --> 00:56:41,759
Speaker 1: If you enjoyed it and want more, come connect with

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00:56:41,840 --> 00:56:46,920
Speaker 1: us on Instagram at Riseinconquer dot podcast and join our

1312
00:56:46,960 --> 00:56:51,239
Speaker 1: Facebook discussion group, a Rise and Concer podcast community. We're

1313
00:56:51,280 --> 00:56:54,160
Speaker 1: an independent podcast and we have a small team, so

1314
00:56:54,200 --> 00:56:57,120
Speaker 1: we do appreciate your time and support. If you have

1315
00:56:57,160 --> 00:57:01,200
Speaker 1: a spare moment, a follow or subscribe on whatever platform

1316
00:57:01,360 --> 00:57:05,080
Speaker 1: you listen to would be so amazing, And look, if

1317
00:57:05,120 --> 00:57:09,080
Speaker 1: you're feeling extra kind, a review on Apple Podcasts would

1318
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Speaker 1: be great.