1 00:00:00,840 --> 00:00:04,720 Speaker 1: How do you think about your finances if you's someone 2 00:00:04,760 --> 00:00:08,080 Speaker 1: who has a budget and a strict plan for your money, 3 00:00:08,680 --> 00:00:12,280 Speaker 1: or do you cross your fingers and hope for the best? Maybe' 4 00:00:12,280 --> 00:00:16,200 Speaker 1: splurging one day and then denying yourself the next, or 5 00:00:16,239 --> 00:00:19,560 Speaker 1: maybe your finances are feeling just a little bit neglected. 6 00:00:20,480 --> 00:00:23,040 Speaker 1: I mean, let's face it, money management books are not 7 00:00:23,360 --> 00:00:26,279 Speaker 1: something that's going to appeal to everybody, and some of 8 00:00:26,360 --> 00:00:31,440 Speaker 1: us need this information presented in a more palatable format. 9 00:00:32,159 --> 00:00:36,400 Speaker 1: So this is where Victoria Divine has found her audience. 10 00:00:36,840 --> 00:00:40,720 Speaker 1: She's the founder of Melbourne based financial advisory startup Zella Wealth, 11 00:00:41,120 --> 00:00:43,920 Speaker 1: but she now spends most of her week making podcasts 12 00:00:43,960 --> 00:00:47,239 Speaker 1: and managing a huge online community and creating content that 13 00:00:47,280 --> 00:00:49,880 Speaker 1: helps people learn more about money and how to manage 14 00:00:49,920 --> 00:00:54,280 Speaker 1: it better. Victoria's She's on the Money podcast gets over 15 00:00:54,640 --> 00:00:58,600 Speaker 1: one million downloads every month and she's built a Facebook 16 00:00:58,600 --> 00:01:03,560 Speaker 1: community of over one hundred and seventy thousand members. So 17 00:01:04,040 --> 00:01:08,200 Speaker 1: how does a financial advisor approach her own finances and 18 00:01:08,520 --> 00:01:11,440 Speaker 1: how should we deal with money when it comes to relationships? 19 00:01:12,000 --> 00:01:15,840 Speaker 1: And what are Victoria's tips for making budgeting easier and 20 00:01:15,920 --> 00:01:23,119 Speaker 1: not so much of a drag? I'm doctor Ramantha Imba. 21 00:01:23,360 --> 00:01:26,760 Speaker 1: I'm an organizational psychologist and the founder of behavioral science 22 00:01:26,800 --> 00:01:30,120 Speaker 1: consultancy invent Him, and this is how I work, a 23 00:01:30,240 --> 00:01:33,479 Speaker 1: show about how to help you do your best work. 24 00:01:34,400 --> 00:01:37,960 Speaker 1: Victoria has done an amazing job of building a huge 25 00:01:38,200 --> 00:01:42,600 Speaker 1: community of people who want to feel more empowered around money. 26 00:01:43,240 --> 00:01:45,560 Speaker 1: And I mean, so many people and brands talk about 27 00:01:45,560 --> 00:01:49,120 Speaker 1: building a community, but it's easier said than done. So 28 00:01:49,240 --> 00:01:52,400 Speaker 1: I wanted to know how did Victoria build a community 29 00:01:52,440 --> 00:01:55,720 Speaker 1: of nearly two hundred thousand people who come to her 30 00:01:56,040 --> 00:01:58,000 Speaker 1: to learn more about money. 31 00:01:58,560 --> 00:02:01,960 Speaker 2: I think everybody thinks I have this crazy cool strategy 32 00:02:02,040 --> 00:02:06,160 Speaker 2: for building communities, when in reality it was kind of 33 00:02:06,200 --> 00:02:09,320 Speaker 2: an accident and that sounds terrible, but in retrospect it 34 00:02:09,360 --> 00:02:10,040 Speaker 2: makes sense. 35 00:02:10,560 --> 00:02:12,680 Speaker 3: But at the time, I just wanted to start a 36 00:02:12,720 --> 00:02:13,639 Speaker 3: Facebook group. 37 00:02:14,000 --> 00:02:16,760 Speaker 2: So She's on the Money started as a workshop that 38 00:02:16,840 --> 00:02:19,600 Speaker 2: I was running in my business Zella as I'm a 39 00:02:19,639 --> 00:02:23,120 Speaker 2: financial advisor, and I'd go out to corporate offices and 40 00:02:23,280 --> 00:02:26,760 Speaker 2: law firms and stuff like that to give this talk 41 00:02:27,320 --> 00:02:30,880 Speaker 2: to women about super an investment and taking. 42 00:02:30,639 --> 00:02:32,119 Speaker 3: Care of their insurances. 43 00:02:32,600 --> 00:02:36,000 Speaker 2: And I found that people loved talking about it, and 44 00:02:36,160 --> 00:02:38,000 Speaker 2: it was one of the first times that'd had this 45 00:02:38,120 --> 00:02:41,919 Speaker 2: conversation in depth in a really open way. And after 46 00:02:42,000 --> 00:02:45,440 Speaker 2: these talks, I'd always get email follow ups of other questions, 47 00:02:45,480 --> 00:02:48,240 Speaker 2: and the questions were so good, but they were so 48 00:02:48,400 --> 00:02:51,400 Speaker 2: repetitive from talk to talk, so I'd always find the 49 00:02:51,440 --> 00:02:54,040 Speaker 2: same things happening. And so I was like, great, what 50 00:02:54,040 --> 00:02:55,880 Speaker 2: I'm going to do is create a Facebook group and 51 00:02:55,919 --> 00:02:58,200 Speaker 2: people can ask the question and then like see what 52 00:02:58,320 --> 00:03:01,720 Speaker 2: other people are responding, and I can respond publicly there 53 00:03:02,080 --> 00:03:04,720 Speaker 2: to create kind of just a group chat really, because 54 00:03:04,760 --> 00:03:06,880 Speaker 2: I didn't know how to create a group chat with 55 00:03:06,960 --> 00:03:11,440 Speaker 2: the ability to like search anyway, created this Facebook group 56 00:03:11,520 --> 00:03:13,760 Speaker 2: and it started growing with the people that were in 57 00:03:13,760 --> 00:03:17,560 Speaker 2: my workshops, and then it started growing with people that 58 00:03:17,880 --> 00:03:20,280 Speaker 2: I didn't know, and I remember being like, wow, where 59 00:03:20,320 --> 00:03:22,280 Speaker 2: are they coming from? Like I don't I don't know 60 00:03:22,280 --> 00:03:25,760 Speaker 2: who these people are. And then people started messaging me saying, oh, 61 00:03:25,800 --> 00:03:28,160 Speaker 2: thanks so much for accepting me into your group, Like 62 00:03:28,240 --> 00:03:30,799 Speaker 2: my friend did your workshop and said I should join 63 00:03:30,840 --> 00:03:33,160 Speaker 2: this group because it's such good conversation. And I was 64 00:03:33,200 --> 00:03:35,480 Speaker 2: like wow, okay, like what do you guys want from me? 65 00:03:36,000 --> 00:03:39,200 Speaker 2: So I started creating weekly content, so I do like 66 00:03:39,320 --> 00:03:43,200 Speaker 2: a Wednesday conversation and like some kind of activity that 67 00:03:43,280 --> 00:03:46,480 Speaker 2: my community could do, and some people engaged and some 68 00:03:46,520 --> 00:03:49,640 Speaker 2: people didn't. But it essentially just started out as a 69 00:03:49,680 --> 00:03:51,840 Speaker 2: Facebook group that I was doing on the side of 70 00:03:51,880 --> 00:03:55,920 Speaker 2: my quote professional job because I was so passionate about 71 00:03:55,960 --> 00:03:59,920 Speaker 2: just talking about money with women and people who genuinely 72 00:04:00,040 --> 00:04:03,200 Speaker 2: wanted to learn more. And I remember I got to 73 00:04:03,200 --> 00:04:06,160 Speaker 2: the stage where I had seventeen hundred people in the 74 00:04:06,240 --> 00:04:09,920 Speaker 2: group and I was like, Wow, this is so many people. 75 00:04:10,080 --> 00:04:13,200 Speaker 2: And at the time, I just couldn't fathom how many 76 00:04:13,240 --> 00:04:15,440 Speaker 2: people that was. I was like, I couldn't even see 77 00:04:15,440 --> 00:04:19,880 Speaker 2: all these clients in one year, like what Anyway, From there, 78 00:04:19,920 --> 00:04:22,000 Speaker 2: I asked them what they wanted and they said, Victoria, 79 00:04:22,080 --> 00:04:24,239 Speaker 2: we would love for you to do YouTube, like start 80 00:04:24,240 --> 00:04:25,800 Speaker 2: a YouTube channel and do video. 81 00:04:26,760 --> 00:04:28,760 Speaker 3: And I just wasn't confident enough. 82 00:04:29,040 --> 00:04:33,120 Speaker 2: So a podcast was actually the compromise of me not 83 00:04:33,200 --> 00:04:37,200 Speaker 2: wanting to do video, and so I started this podcast 84 00:04:37,800 --> 00:04:40,880 Speaker 2: with the help of two friends who already had a podcast, 85 00:04:41,520 --> 00:04:42,200 Speaker 2: and it. 86 00:04:42,160 --> 00:04:43,200 Speaker 3: Kind of grew from there. 87 00:04:43,279 --> 00:04:47,000 Speaker 2: Originally I thought that I'd do only twelve episodes, which 88 00:04:47,120 --> 00:04:49,719 Speaker 2: was our first season. And when we wrapped up the 89 00:04:49,720 --> 00:04:52,960 Speaker 2: first season and on episode twelve, you'll hear me go, oh, 90 00:04:53,000 --> 00:04:56,000 Speaker 2: this is the end, like, thanks so much, guys. It 91 00:04:56,120 --> 00:04:58,799 Speaker 2: was kind of as though they were offended I would stop. 92 00:04:59,440 --> 00:05:01,680 Speaker 2: And so so we worked in the background for a 93 00:05:01,680 --> 00:05:04,400 Speaker 2: few months about how to get the podcast back up 94 00:05:04,440 --> 00:05:07,360 Speaker 2: and running and what I should do because obviously, like 95 00:05:07,760 --> 00:05:10,520 Speaker 2: I wasn't producing it in a way that was sustainable 96 00:05:10,600 --> 00:05:13,080 Speaker 2: long term. And so we got it back up and 97 00:05:13,160 --> 00:05:15,800 Speaker 2: running and now, yeah, we're at the point where we 98 00:05:15,880 --> 00:05:18,960 Speaker 2: have one hundred and seventy thousand people in our Facebook 99 00:05:18,960 --> 00:05:22,000 Speaker 2: group and about one point one million listeners a month, 100 00:05:22,080 --> 00:05:23,000 Speaker 2: which is crazy. 101 00:05:23,800 --> 00:05:26,920 Speaker 1: That is absolutely mental. And so how do you go 102 00:05:27,279 --> 00:05:31,520 Speaker 1: from seventeen hundred people, which at the time was super 103 00:05:31,560 --> 00:05:34,720 Speaker 1: exciting to one hundred and seventy thousand. 104 00:05:34,400 --> 00:05:35,520 Speaker 3: Like it still is. 105 00:05:35,560 --> 00:05:39,200 Speaker 1: It's wild, that's mental, Like, what were some of the 106 00:05:39,200 --> 00:05:43,279 Speaker 1: things that you've deliberately done along the way that retrospectively 107 00:05:43,320 --> 00:05:46,279 Speaker 1: you can go, ah, yeah, that was something that really 108 00:05:46,320 --> 00:05:48,680 Speaker 1: helped me build that community and grow it. 109 00:05:49,279 --> 00:05:52,000 Speaker 2: To be honest, I think it was my naivety in 110 00:05:52,080 --> 00:05:55,720 Speaker 2: a way, because I didn't start it as a business. 111 00:05:55,880 --> 00:05:58,719 Speaker 2: I started it as a platform for people to connect, 112 00:05:58,720 --> 00:06:00,960 Speaker 2: and it was coming from a place of love and 113 00:06:01,000 --> 00:06:05,320 Speaker 2: a really honest, open space where I could have a 114 00:06:05,360 --> 00:06:07,800 Speaker 2: conversation with someone and they didn't feel like I was 115 00:06:07,839 --> 00:06:10,480 Speaker 2: trying to sell them something, which I know a lot 116 00:06:10,560 --> 00:06:14,240 Speaker 2: of people start communities, and I've seen it. I've seen 117 00:06:14,279 --> 00:06:17,520 Speaker 2: it before on Facebook where people start Facebook groups with 118 00:06:17,560 --> 00:06:19,880 Speaker 2: the intention of selling something to them or it's for 119 00:06:19,960 --> 00:06:22,320 Speaker 2: a business, and I think people see straight through that. 120 00:06:22,440 --> 00:06:27,080 Speaker 1: Nowadays, what else have you done that's led to like 121 00:06:27,120 --> 00:06:29,640 Speaker 1: a step change in growth of building that community. 122 00:06:30,440 --> 00:06:33,440 Speaker 2: So one thing that I think has been really integral 123 00:06:33,600 --> 00:06:37,760 Speaker 2: is obviously, at seventeen hundred people, I could manage it myself. 124 00:06:38,080 --> 00:06:40,720 Speaker 2: I absolutely could jump on, you know, twice a day 125 00:06:40,760 --> 00:06:43,760 Speaker 2: get back to everybody's questions because they weren't that many 126 00:06:43,839 --> 00:06:47,640 Speaker 2: in reality. Whereas now with one hundred and seventy thousand people, 127 00:06:47,720 --> 00:06:51,040 Speaker 2: we do have a full time community manager and her 128 00:06:51,160 --> 00:06:54,680 Speaker 2: job is to literally go through all of the dms 129 00:06:54,760 --> 00:06:58,360 Speaker 2: and every single post in our community needs to have approval, 130 00:06:58,640 --> 00:07:01,800 Speaker 2: so nothing gets posted without us going is that a 131 00:07:01,839 --> 00:07:04,160 Speaker 2: constructive conversation for this space? 132 00:07:04,520 --> 00:07:04,719 Speaker 3: Yes? 133 00:07:04,880 --> 00:07:05,080 Speaker 1: Or no? 134 00:07:05,600 --> 00:07:07,440 Speaker 3: Is it going to put anybody at risk? 135 00:07:07,760 --> 00:07:07,839 Speaker 1: No? 136 00:07:08,320 --> 00:07:11,240 Speaker 2: Great, it can be posted, and so I think that 137 00:07:11,240 --> 00:07:16,120 Speaker 2: that has genuinely been integral to our growth, but also 138 00:07:16,240 --> 00:07:19,000 Speaker 2: to making sure it is the space that we need 139 00:07:19,640 --> 00:07:23,560 Speaker 2: and then furthering that, our community is always, always, always 140 00:07:23,600 --> 00:07:26,720 Speaker 2: about giving more than we receive. So it's always been 141 00:07:26,920 --> 00:07:29,679 Speaker 2: how can we best serve the community? And we ask 142 00:07:30,240 --> 00:07:32,720 Speaker 2: we ask that question on a daily basis to the team, 143 00:07:32,800 --> 00:07:36,800 Speaker 2: like this topic's happening, you know, we're talking about zubernuation. 144 00:07:37,000 --> 00:07:39,760 Speaker 2: How can we best educate? How can we best serve 145 00:07:39,840 --> 00:07:42,960 Speaker 2: them with the tools and resources that they deserve to 146 00:07:43,040 --> 00:07:45,800 Speaker 2: get this done? And I think that that has always 147 00:07:45,840 --> 00:07:48,320 Speaker 2: been at the forefront, and when it comes to community 148 00:07:48,320 --> 00:07:52,800 Speaker 2: management and community building, that's what helps it grow because 149 00:07:52,840 --> 00:07:55,080 Speaker 2: when we look at the way the community has grown, 150 00:07:55,120 --> 00:07:58,400 Speaker 2: and Facebook's incredible on the back end with the analytics 151 00:07:58,400 --> 00:08:01,960 Speaker 2: you can produce, most of the community has grown from 152 00:08:02,480 --> 00:08:06,840 Speaker 2: organically from people adding their friends, not them finding us 153 00:08:06,920 --> 00:08:10,000 Speaker 2: on the podcast and then going and joining us, which 154 00:08:10,040 --> 00:08:11,000 Speaker 2: is really interesting. 155 00:08:11,680 --> 00:08:14,320 Speaker 1: What size was the community when you made the decision 156 00:08:14,360 --> 00:08:16,160 Speaker 1: to hire a full time community manager. 157 00:08:16,880 --> 00:08:19,960 Speaker 2: I think we were at just under one hundred thousand 158 00:08:20,000 --> 00:08:23,080 Speaker 2: people in the group, So it was this year, it 159 00:08:23,240 --> 00:08:24,960 Speaker 2: was in February, I believe. 160 00:08:25,600 --> 00:08:29,160 Speaker 1: Wow, I want to know, kind of like pre community manager, 161 00:08:29,800 --> 00:08:33,040 Speaker 1: like social media is a huge part of what you're 162 00:08:33,080 --> 00:08:36,640 Speaker 1: doing in both on Facebook and Instagram and you know, 163 00:08:36,720 --> 00:08:40,080 Speaker 1: via promoting the podcast. And I find social media as 164 00:08:40,080 --> 00:08:44,040 Speaker 1: a funny one because it can obviously be really unproductive 165 00:08:44,040 --> 00:08:45,760 Speaker 1: for a lot of people and be a huge source 166 00:08:45,800 --> 00:08:48,600 Speaker 1: of distraction. Yet it's a huge part of your business. 167 00:08:48,679 --> 00:08:51,720 Speaker 1: So I want to know what's your relationship personally with 168 00:08:51,840 --> 00:08:56,480 Speaker 1: social media, like in terms of interacting with it, consuming 169 00:08:56,600 --> 00:08:57,720 Speaker 1: but also switching off. 170 00:08:58,320 --> 00:08:59,880 Speaker 3: I've got to be honest with you here. 171 00:09:00,280 --> 00:09:03,040 Speaker 2: For a while, it was negative, and I don't mean 172 00:09:03,040 --> 00:09:06,040 Speaker 2: negative in that I was having a negative time. I 173 00:09:06,200 --> 00:09:09,520 Speaker 2: was just all consuming, like managing the Facebook group, and 174 00:09:09,559 --> 00:09:12,439 Speaker 2: because I'm so passionate about it and I genuinely feel 175 00:09:12,480 --> 00:09:16,000 Speaker 2: like I have this massive responsibility to my community, it 176 00:09:16,120 --> 00:09:18,520 Speaker 2: was always at the front of my mind. It was 177 00:09:18,640 --> 00:09:20,680 Speaker 2: the thing I'd wake up at five am in the morning, 178 00:09:20,760 --> 00:09:22,839 Speaker 2: not because I'm an early riser, but because I'd be 179 00:09:22,880 --> 00:09:25,880 Speaker 2: stressing about it to check messages and see what was 180 00:09:25,920 --> 00:09:27,960 Speaker 2: going on, to make sure that no one had been. 181 00:09:27,880 --> 00:09:28,880 Speaker 3: Nasty or rude. 182 00:09:28,920 --> 00:09:32,959 Speaker 2: And I just feel like it used to be all consuming, 183 00:09:33,040 --> 00:09:35,120 Speaker 2: and it kind of got to a point where my 184 00:09:35,240 --> 00:09:38,559 Speaker 2: partner would always say, Victoria, can we just have dinner 185 00:09:38,600 --> 00:09:41,280 Speaker 2: without the phone? And you know, I don't want to 186 00:09:41,280 --> 00:09:43,680 Speaker 2: be that person, and it's not something that I ever 187 00:09:43,760 --> 00:09:46,560 Speaker 2: set out to be. But it wasn't me going, oh, 188 00:09:46,640 --> 00:09:49,720 Speaker 2: I'm so addicted to Instagram. I'm just scrolling. It was 189 00:09:49,760 --> 00:09:53,640 Speaker 2: actually my underlying need or I just felt like I 190 00:09:53,679 --> 00:09:57,720 Speaker 2: owed them an explanation. I felt like they owed them content. 191 00:09:57,960 --> 00:10:00,440 Speaker 2: And I still feel that way. But now I have 192 00:10:00,480 --> 00:10:05,040 Speaker 2: a team around me. I'm not so active on social media, 193 00:10:05,200 --> 00:10:08,199 Speaker 2: and something that has really helped us is obviously a team. 194 00:10:08,400 --> 00:10:10,680 Speaker 2: But that's you know, I'm really grateful for that and 195 00:10:10,720 --> 00:10:14,319 Speaker 2: being able to afford that. But scheduling content has also 196 00:10:14,400 --> 00:10:17,880 Speaker 2: been really powerful. So now we work at about two 197 00:10:18,000 --> 00:10:22,280 Speaker 2: weeks in advance depending on our content, and everything gets scheduled. 198 00:10:22,360 --> 00:10:25,160 Speaker 2: So all of our posts go into a scheduling tool 199 00:10:25,400 --> 00:10:28,320 Speaker 2: for Instagram so that I don't have to you know, 200 00:10:28,440 --> 00:10:30,280 Speaker 2: on the fly, I think of content and go, oh 201 00:10:30,280 --> 00:10:32,920 Speaker 2: my gosh, I haven't posted today. What should I post it? 202 00:10:33,000 --> 00:10:35,439 Speaker 2: I want it to be educational. I actually have a 203 00:10:35,520 --> 00:10:38,080 Speaker 2: day a month where I sit down and create a 204 00:10:38,080 --> 00:10:40,480 Speaker 2: whole heap of content, and then we usually just plan 205 00:10:40,559 --> 00:10:42,520 Speaker 2: it for two weeks in advance, and I have a 206 00:10:42,559 --> 00:10:45,360 Speaker 2: backlog of stuff that if I'm not feeling creative. I 207 00:10:45,400 --> 00:10:49,000 Speaker 2: can pop something up, but I guess that has been 208 00:10:49,080 --> 00:10:52,160 Speaker 2: really integral because it was all consuming and impacting my 209 00:10:52,200 --> 00:10:54,720 Speaker 2: mental health and getting to a point where it was 210 00:10:54,760 --> 00:10:58,200 Speaker 2: stressing me out being away from my phone, and I 211 00:10:58,240 --> 00:11:00,920 Speaker 2: think having the support but also having a partner who 212 00:11:00,960 --> 00:11:02,520 Speaker 2: drew the line in the sand and was like, right, 213 00:11:02,760 --> 00:11:05,720 Speaker 2: this needs to calm down, because even though you are 214 00:11:05,760 --> 00:11:08,200 Speaker 2: doing well and you're serving your community and adding so 215 00:11:08,320 --> 00:11:10,400 Speaker 2: much value, at what cost. 216 00:11:10,840 --> 00:11:13,240 Speaker 1: You mentioned that you'll spend one day a week now 217 00:11:13,640 --> 00:11:17,640 Speaker 1: thinking about social media content and planning that where are 218 00:11:17,679 --> 00:11:20,160 Speaker 1: you going for inspiration? Like what does that day look 219 00:11:20,240 --> 00:11:20,640 Speaker 1: like for you? 220 00:11:21,520 --> 00:11:22,960 Speaker 3: So it's a culmination. 221 00:11:23,200 --> 00:11:25,640 Speaker 2: So we do this once a month and it's kind 222 00:11:25,679 --> 00:11:29,319 Speaker 2: of the social media day, and throughout the entire month, 223 00:11:29,880 --> 00:11:34,360 Speaker 2: I'll be screenshotting things that inspire me, or screenshotting articles 224 00:11:34,440 --> 00:11:37,600 Speaker 2: or saving things or emailing them to myself, and then 225 00:11:37,640 --> 00:11:40,880 Speaker 2: I spend most of the morning of that day pulling 226 00:11:40,920 --> 00:11:44,000 Speaker 2: together all of the content that I've either saved on 227 00:11:44,080 --> 00:11:47,959 Speaker 2: my phone or my emails or resources that I wanted 228 00:11:48,000 --> 00:11:51,520 Speaker 2: to go back. I'm very good our team. Our team 229 00:11:51,679 --> 00:11:54,920 Speaker 2: uses a platform called Slack to communicate with each other, 230 00:11:55,559 --> 00:11:59,760 Speaker 2: and we have a thread in Slack for social content ideas, 231 00:12:00,160 --> 00:12:02,520 Speaker 2: so if anyone on the team has a good idea, 232 00:12:02,800 --> 00:12:05,480 Speaker 2: we'll chuck it in the social thread. And then we 233 00:12:05,520 --> 00:12:07,720 Speaker 2: go back on one day as a team and we 234 00:12:07,840 --> 00:12:10,960 Speaker 2: essentially have a content creating day where we go great, like, 235 00:12:11,040 --> 00:12:12,960 Speaker 2: what does this look like? How are we going to 236 00:12:12,960 --> 00:12:15,360 Speaker 2: pull that together? What's the text on that post? 237 00:12:15,679 --> 00:12:18,320 Speaker 3: What's this? What's that? How does it add value? 238 00:12:18,760 --> 00:12:22,320 Speaker 2: And once we have about thirty ish posts, we pop 239 00:12:22,360 --> 00:12:25,520 Speaker 2: them into the scheduling tool not to be scheduled straight away, 240 00:12:26,080 --> 00:12:29,360 Speaker 2: and then we think about our content for that month 241 00:12:29,400 --> 00:12:31,480 Speaker 2: and what's going to be on the podcast and what 242 00:12:31,520 --> 00:12:34,480 Speaker 2: guests are we talking to or is there something topical 243 00:12:34,520 --> 00:12:37,240 Speaker 2: like is the budget happening? Should we be talking about 244 00:12:37,240 --> 00:12:39,319 Speaker 2: what is going on in that? And if so, does 245 00:12:39,360 --> 00:12:42,240 Speaker 2: that require an Instagram story? And if it does, is 246 00:12:42,280 --> 00:12:44,560 Speaker 2: it a story? Is it a static post? Is it 247 00:12:44,600 --> 00:12:46,400 Speaker 2: a big We are very good in Cheese on the 248 00:12:46,440 --> 00:12:49,920 Speaker 2: Money at using carousel posts because I feel like it 249 00:12:49,960 --> 00:12:55,120 Speaker 2: gets more information out there, and so for us, it's 250 00:12:55,320 --> 00:12:58,560 Speaker 2: talking about what type of content there is and then 251 00:12:58,760 --> 00:13:01,600 Speaker 2: creating it. Whereas I I think if you start from 252 00:13:01,880 --> 00:13:04,520 Speaker 2: creating content going oh my gosh, I need an Instagram 253 00:13:04,559 --> 00:13:08,080 Speaker 2: post but have no structure. That can be really challenging. 254 00:13:08,360 --> 00:13:10,520 Speaker 2: And so I think something that we do is just 255 00:13:10,679 --> 00:13:11,600 Speaker 2: making sure that. 256 00:13:11,520 --> 00:13:12,800 Speaker 3: It meets our criteria. 257 00:13:13,160 --> 00:13:16,040 Speaker 2: So when we say we have thirty posts, we break 258 00:13:16,080 --> 00:13:19,040 Speaker 2: it down from those thirty so I'll be like, okay, cool, 259 00:13:19,160 --> 00:13:22,880 Speaker 2: I want ten educational posts, I want ten posts about 260 00:13:22,920 --> 00:13:26,240 Speaker 2: our community, and I want ten posts about the podcast. 261 00:13:26,720 --> 00:13:28,679 Speaker 2: And then we go from there. And I think if 262 00:13:28,679 --> 00:13:31,600 Speaker 2: you can work out what your framework of content is, 263 00:13:32,080 --> 00:13:35,000 Speaker 2: it makes one creating the content a lot easier, but 264 00:13:35,040 --> 00:13:38,240 Speaker 2: it helps me understand where I can add extra value 265 00:13:38,400 --> 00:13:42,160 Speaker 2: instead of having to think of every single post in isolation. 266 00:13:42,520 --> 00:13:44,040 Speaker 3: If that makes sense, it does. 267 00:13:44,320 --> 00:13:47,760 Speaker 1: And what tools are you using to schedule the posts 268 00:13:47,800 --> 00:13:49,520 Speaker 1: and design the posts? 269 00:13:49,880 --> 00:13:54,840 Speaker 2: So I use a company called sched Social sked social 270 00:13:55,080 --> 00:13:58,640 Speaker 2: for scheduling content. You know, none of them are super 271 00:13:58,679 --> 00:14:02,480 Speaker 2: reliable if we're honest, and we all have our teething issues. 272 00:14:02,800 --> 00:14:05,560 Speaker 2: But for me, I like Scared because you can also 273 00:14:05,760 --> 00:14:10,679 Speaker 2: schedule Instagram stories and you can tag all of your partners. 274 00:14:11,000 --> 00:14:13,680 Speaker 2: And something that is really important to me is honesty 275 00:14:13,679 --> 00:14:16,560 Speaker 2: and transparency. And if we are working with another partner, 276 00:14:16,840 --> 00:14:19,160 Speaker 2: I want to be able to tag that partner right away, 277 00:14:19,240 --> 00:14:21,400 Speaker 2: not go back and do it later, because a lot 278 00:14:21,400 --> 00:14:24,200 Speaker 2: of the other platforms don't have that capability. And I 279 00:14:24,360 --> 00:14:26,680 Speaker 2: like it because you can see a preview of your feed, 280 00:14:26,920 --> 00:14:29,280 Speaker 2: so you can kind of move posts around and make 281 00:14:29,320 --> 00:14:32,200 Speaker 2: sure that you're not posting all peach images one week 282 00:14:32,280 --> 00:14:35,040 Speaker 2: and the feed looks a little bit strange. And then, 283 00:14:35,240 --> 00:14:38,520 Speaker 2: to be honest, we just use Canva. Like Canva is 284 00:14:38,920 --> 00:14:41,320 Speaker 2: so good. We have the paid version of it, but 285 00:14:41,400 --> 00:14:43,600 Speaker 2: in all honesty, we could get away with not having 286 00:14:43,600 --> 00:14:46,080 Speaker 2: the paid version and do it all on the free, 287 00:14:46,240 --> 00:14:49,520 Speaker 2: free version of Canva. But we've uploaded all of our 288 00:14:49,600 --> 00:14:53,160 Speaker 2: brand kits and how we work in Canvas, so if 289 00:14:53,160 --> 00:14:55,480 Speaker 2: one of my team want to create a static post, 290 00:14:55,600 --> 00:14:57,840 Speaker 2: they can jump in and know what the fonts are 291 00:14:57,880 --> 00:15:00,600 Speaker 2: in the formats and just really create ate it because 292 00:15:00,640 --> 00:15:02,920 Speaker 2: we've come up with a number of different templates that 293 00:15:03,000 --> 00:15:03,920 Speaker 2: work really well. 294 00:15:04,560 --> 00:15:07,720 Speaker 1: How about for the podcast, So your podcast She's on 295 00:15:07,760 --> 00:15:10,240 Speaker 1: the Money, and I know that you do several podcasts, now. 296 00:15:10,160 --> 00:15:12,080 Speaker 3: Yeah, but let's talk about She's on the Money. 297 00:15:12,160 --> 00:15:15,040 Speaker 1: Let's talk about She's on the Money. That's had over 298 00:15:15,240 --> 00:15:18,080 Speaker 1: four and a half million downloads and my corrector has 299 00:15:18,120 --> 00:15:19,200 Speaker 1: that number has gone way up. 300 00:15:19,240 --> 00:15:21,040 Speaker 3: Since I've last it has increased. 301 00:15:21,080 --> 00:15:23,360 Speaker 2: But I do try and not focus too much on 302 00:15:23,400 --> 00:15:25,920 Speaker 2: the downloads. I know that sounds silly, but you know, 303 00:15:26,000 --> 00:15:28,560 Speaker 2: the second you start talking about the downloads, it doesn't 304 00:15:28,560 --> 00:15:31,040 Speaker 2: feel as intimate and to me it doesn't feel as 305 00:15:31,280 --> 00:15:33,320 Speaker 2: community centric as I want. 306 00:15:33,200 --> 00:15:33,560 Speaker 3: It to be. 307 00:15:34,200 --> 00:15:36,600 Speaker 2: But yeah, at the moment, we are doing about one 308 00:15:36,720 --> 00:15:38,800 Speaker 2: to one point one million downloads a month. 309 00:15:39,080 --> 00:15:42,120 Speaker 1: That's amazing, and you're releasing so cool, that's very cool, 310 00:15:42,160 --> 00:15:45,360 Speaker 1: Like it sounds cool brag about that. Now you're releasing 311 00:15:45,480 --> 00:15:50,720 Speaker 1: about every second day, which is insane. How do you 312 00:15:50,760 --> 00:15:52,880 Speaker 1: decide on the content for the podcast? 313 00:15:53,680 --> 00:15:56,720 Speaker 2: So we do three episodes a week on She's on 314 00:15:56,760 --> 00:16:00,560 Speaker 2: the Money, and there's a very clear struck to what 315 00:16:00,600 --> 00:16:03,160 Speaker 2: we do. So there's Money Diaries, and we have Money 316 00:16:03,200 --> 00:16:06,320 Speaker 2: Diary Monday, and that is structured in a way where 317 00:16:06,360 --> 00:16:08,920 Speaker 2: we get interviews and we talk about it and then 318 00:16:08,960 --> 00:16:11,440 Speaker 2: we have a chat with that money diarist about their situation. 319 00:16:11,680 --> 00:16:15,880 Speaker 2: The structure of it is very similar every single time 320 00:16:15,920 --> 00:16:18,960 Speaker 2: because I always ask the same questions. But then the 321 00:16:19,600 --> 00:16:22,240 Speaker 2: flexibility in that episode comes at the back end where 322 00:16:22,240 --> 00:16:23,920 Speaker 2: we actually have a bit of a deep dive with 323 00:16:24,040 --> 00:16:26,080 Speaker 2: that money direst and go, my gosh, how did you 324 00:16:26,120 --> 00:16:29,680 Speaker 2: save x amount? Or what happened when your husband became 325 00:16:29,920 --> 00:16:33,120 Speaker 2: disabled and how how did you deal with that financially? 326 00:16:33,160 --> 00:16:36,960 Speaker 2: And there's always such interesting stories on there. The thing 327 00:16:37,120 --> 00:16:40,280 Speaker 2: we are really grateful for, and to be honest, not 328 00:16:40,560 --> 00:16:43,760 Speaker 2: as good at as we should be, is forward planning 329 00:16:43,800 --> 00:16:46,400 Speaker 2: a heap of that content, because that content's what we 330 00:16:46,480 --> 00:16:49,800 Speaker 2: call evergreen, and it wouldn't matter if it was recorded 331 00:16:49,800 --> 00:16:52,160 Speaker 2: this week or next week. We can actually kind of 332 00:16:52,200 --> 00:16:54,200 Speaker 2: bank a few of those up. So that's something my 333 00:16:54,280 --> 00:16:57,160 Speaker 2: team are working on. The second episode that we do 334 00:16:57,280 --> 00:16:59,920 Speaker 2: each week is on Wednesday, and we call that internally 335 00:17:00,080 --> 00:17:04,399 Speaker 2: Wednesday Deep Dives, and we talk about one specific topic. 336 00:17:04,920 --> 00:17:07,960 Speaker 2: So we'll talk about zuperanuation, or we might talk about 337 00:17:08,080 --> 00:17:12,800 Speaker 2: micro investing, or we might talk about you know, insurances, 338 00:17:13,040 --> 00:17:15,879 Speaker 2: or more recently, we actually spoke about you know, the 339 00:17:15,880 --> 00:17:20,240 Speaker 2: federal budget because that was a because that was something 340 00:17:20,280 --> 00:17:23,040 Speaker 2: that we'd actually you know, had on in the media. 341 00:17:23,280 --> 00:17:26,520 Speaker 2: And we also do topics that we think our community 342 00:17:26,560 --> 00:17:29,240 Speaker 2: will value, like last week we did a topic on 343 00:17:29,320 --> 00:17:33,440 Speaker 2: imposter syndrome because I genuinely feel like that impacts our 344 00:17:33,480 --> 00:17:36,960 Speaker 2: community and their ability to generate wealth, and so we 345 00:17:37,080 --> 00:17:39,199 Speaker 2: deep dive on that and my co host and I 346 00:17:39,440 --> 00:17:42,480 Speaker 2: talk about one particular topic. We usually drag in a 347 00:17:42,560 --> 00:17:45,840 Speaker 2: number of questions from our community, and those topics are 348 00:17:45,880 --> 00:17:49,080 Speaker 2: picked in a way that is usually quite responsive to 349 00:17:49,119 --> 00:17:51,840 Speaker 2: the community. So we have a really big spreadsheet that 350 00:17:51,880 --> 00:17:54,800 Speaker 2: everybody in the team can you know, add to and see, 351 00:17:55,119 --> 00:17:58,800 Speaker 2: and we put all our ideas on there, and we 352 00:17:58,960 --> 00:18:01,840 Speaker 2: have a couple of times, maybe every second month, we 353 00:18:01,920 --> 00:18:04,080 Speaker 2: do a bit of a brainstorming session for a few 354 00:18:04,080 --> 00:18:06,440 Speaker 2: hours in one of our meeting rooms and talk about, 355 00:18:06,440 --> 00:18:09,600 Speaker 2: all right, what's a community talking about? How much content 356 00:18:09,640 --> 00:18:12,040 Speaker 2: have we got, what topics do we need to revisit, 357 00:18:12,240 --> 00:18:14,960 Speaker 2: like what's going on in the media, what should we 358 00:18:15,000 --> 00:18:17,240 Speaker 2: be talking about when it comes to money, And we 359 00:18:17,359 --> 00:18:20,280 Speaker 2: brainstorm all of these ideas. But before we pick each 360 00:18:20,320 --> 00:18:22,480 Speaker 2: topic each week, we go back to the community and 361 00:18:22,520 --> 00:18:25,040 Speaker 2: work out what's topical and go from there. 362 00:18:25,520 --> 00:18:26,200 Speaker 3: And then on. 363 00:18:26,240 --> 00:18:30,840 Speaker 2: Fridays we do a Friday Drinks episode, and that is 364 00:18:31,080 --> 00:18:34,879 Speaker 2: all about celebrating our community and their money wins and 365 00:18:34,920 --> 00:18:40,480 Speaker 2: confessions and starting to make conversation about money more real. 366 00:18:41,000 --> 00:18:44,000 Speaker 2: So we talk on the Wednesday episode about a specific topic, 367 00:18:44,320 --> 00:18:48,000 Speaker 2: but on the Friday episode. It's genuine conversation about Oh 368 00:18:48,080 --> 00:18:49,760 Speaker 2: my gosh, I did this this week. It was a 369 00:18:49,760 --> 00:18:52,040 Speaker 2: bit naughty when it comes to money, but it's all 370 00:18:52,080 --> 00:18:56,640 Speaker 2: about making money conversations more prevalent, and we hope that 371 00:18:56,640 --> 00:18:58,639 Speaker 2: that carries through to the weekend when all of our 372 00:18:58,680 --> 00:19:01,760 Speaker 2: community are probably out having brunch and I want them 373 00:19:01,800 --> 00:19:03,520 Speaker 2: to say, oh my gosh, did you hear that money 374 00:19:03,560 --> 00:19:05,719 Speaker 2: win or that confession on cheese on the money, and 375 00:19:05,760 --> 00:19:08,160 Speaker 2: then they can talk about money more openly. 376 00:19:11,880 --> 00:19:15,159 Speaker 1: Hey, there, it's nearly time for a quick break, but 377 00:19:15,720 --> 00:19:17,920 Speaker 1: before we do that, I'd love it if you could 378 00:19:17,960 --> 00:19:20,160 Speaker 1: hit pause and leave a review for how I work 379 00:19:20,200 --> 00:19:23,840 Speaker 1: wherever you're listening to this show. Okay, we will be 380 00:19:23,880 --> 00:19:26,719 Speaker 1: back after the break, where we will be hearing about 381 00:19:26,840 --> 00:19:32,680 Speaker 1: Victoria's rather unusual approach to goal setting. Now I want 382 00:19:32,720 --> 00:19:35,240 Speaker 1: to shift gears and talk about goals. I know that 383 00:19:35,280 --> 00:19:38,520 Speaker 1: you think a lot about goals in terms of finance, 384 00:19:38,560 --> 00:19:40,359 Speaker 1: but I want to know in terms of life and 385 00:19:40,480 --> 00:19:44,960 Speaker 1: career goals, like, what is your approach to thinking head 386 00:19:45,040 --> 00:19:47,480 Speaker 1: for the next twelve months, three years, five years, What 387 00:19:47,480 --> 00:19:48,359 Speaker 1: does that look like for you? 388 00:19:48,880 --> 00:19:53,639 Speaker 2: Oh my gosh, I really dislike this question because I 389 00:19:53,680 --> 00:19:58,600 Speaker 2: think everybody thinks I'm so planned and structured and you know, formatted, 390 00:19:58,720 --> 00:20:01,600 Speaker 2: But in reality, like you said to me five or 391 00:20:01,600 --> 00:20:03,880 Speaker 2: six years ago, Hey, Victoria, do you think you'll even 392 00:20:03,880 --> 00:20:07,159 Speaker 2: start a podcast? The answer would be an astounding no. 393 00:20:07,800 --> 00:20:10,320 Speaker 2: It wouldn't be something that I was interested in or 394 00:20:10,440 --> 00:20:13,760 Speaker 2: even think was possible. So in She's on the Money 395 00:20:13,800 --> 00:20:17,880 Speaker 2: and Zella, my business is I'm more likely to set 396 00:20:17,920 --> 00:20:20,960 Speaker 2: six month goals, so I often write them down and 397 00:20:21,000 --> 00:20:24,040 Speaker 2: have them on my desk consistently, But it's more so 398 00:20:24,160 --> 00:20:27,520 Speaker 2: I'm consistently checking in with myself and feeling like I'm 399 00:20:27,560 --> 00:20:31,040 Speaker 2: achieving stuff on the way, as opposed to all right, 400 00:20:31,040 --> 00:20:32,639 Speaker 2: in five years I want to be here, because if 401 00:20:32,640 --> 00:20:34,720 Speaker 2: I'm being honest, I have no idea where I want 402 00:20:34,720 --> 00:20:37,359 Speaker 2: to be in five years, and I still don't really 403 00:20:37,359 --> 00:20:38,960 Speaker 2: know who I want to be when I grow up. 404 00:20:40,840 --> 00:20:43,280 Speaker 1: That's very refreshing, Like what does a six month goal 405 00:20:43,359 --> 00:20:46,800 Speaker 1: look like for you? Like, what's something that's currently sitting 406 00:20:46,800 --> 00:20:47,359 Speaker 1: on your desk. 407 00:20:47,960 --> 00:20:50,840 Speaker 2: So one of them that we've just achieved is releasing 408 00:20:50,920 --> 00:20:53,840 Speaker 2: an investment platform, which has been a little bit of 409 00:20:53,840 --> 00:20:55,840 Speaker 2: a longer road because I've been doing a whole heap 410 00:20:55,880 --> 00:20:59,480 Speaker 2: of research into that but I even have smaller goals 411 00:21:00,160 --> 00:21:03,760 Speaker 2: like being in certain publications or you know, meeting certain 412 00:21:03,800 --> 00:21:06,879 Speaker 2: people or networking or being on a certain podcast that 413 00:21:07,359 --> 00:21:09,359 Speaker 2: I go, oh, that would be so cool if I 414 00:21:09,359 --> 00:21:13,159 Speaker 2: could achieve XYZ. And I think that that, for me, 415 00:21:13,240 --> 00:21:15,960 Speaker 2: is a little bit more motivating because to me, they 416 00:21:16,000 --> 00:21:18,520 Speaker 2: are markers of success, not. 417 00:21:18,560 --> 00:21:21,720 Speaker 3: By metric by Oh yeah, I did get. 418 00:21:21,520 --> 00:21:24,760 Speaker 2: An article in the Australian Financial Review, and for someone 419 00:21:24,800 --> 00:21:27,520 Speaker 2: who's a financial advisor, that's kind of like the Holy 420 00:21:27,560 --> 00:21:30,800 Speaker 2: Gray al right, And for me, I was so excited 421 00:21:30,800 --> 00:21:35,080 Speaker 2: about that. But I'm not a metrics driven person. So 422 00:21:35,119 --> 00:21:38,120 Speaker 2: if you said, okay, well take your podcast from ex 423 00:21:38,160 --> 00:21:41,320 Speaker 2: listeners per month to why listeners per month, I'd be like, oh, like, 424 00:21:41,359 --> 00:21:44,120 Speaker 2: that's not like that doesn't feel gratifying. 425 00:21:44,880 --> 00:21:48,919 Speaker 1: What's your philosophy when it comes to thinking about and 426 00:21:48,960 --> 00:21:50,560 Speaker 1: managing your own finances? 427 00:21:51,440 --> 00:21:53,439 Speaker 2: Oh my gosh, do as I say, not as I do? 428 00:21:53,640 --> 00:21:56,840 Speaker 1: Is that that not at all tell me about us? 429 00:21:57,240 --> 00:21:59,880 Speaker 2: So my partner and I we bought a house into 430 00:22:00,680 --> 00:22:04,960 Speaker 2: last year and we finally put our finances together, and 431 00:22:05,040 --> 00:22:07,880 Speaker 2: I think that that was something that really surprised people 432 00:22:07,880 --> 00:22:09,919 Speaker 2: because they assumed I would be all over that. But 433 00:22:09,960 --> 00:22:12,000 Speaker 2: it actually took me a while to get to the 434 00:22:12,000 --> 00:22:14,720 Speaker 2: point where I wanted to share finances with my partner. 435 00:22:15,640 --> 00:22:18,080 Speaker 2: As a type a business owner, I guess it would 436 00:22:18,080 --> 00:22:20,880 Speaker 2: be very safe to assume that I'm somewhat controlling when 437 00:22:20,920 --> 00:22:23,119 Speaker 2: it comes to money, and I just didn't want to 438 00:22:23,160 --> 00:22:26,120 Speaker 2: feel like i'd lost that. And so for me, when 439 00:22:26,160 --> 00:22:29,440 Speaker 2: it comes to money, I'm really conservative when it comes 440 00:22:29,440 --> 00:22:32,720 Speaker 2: to investing. I do genuinely believe that the best types 441 00:22:32,760 --> 00:22:36,760 Speaker 2: of investments are boring, and I'm not someone who is 442 00:22:36,880 --> 00:22:41,520 Speaker 2: ever going to dabble in things like cryptocurrency or you know, bitcoin, 443 00:22:41,640 --> 00:22:44,879 Speaker 2: which is very popular at the moment. I'm not buying 444 00:22:45,000 --> 00:22:49,440 Speaker 2: IPO stocks. I'm not someone who is buying the trendy 445 00:22:49,560 --> 00:22:52,960 Speaker 2: stocks at the moment, like Apple or Tesla. I'm definitely 446 00:22:53,040 --> 00:22:56,399 Speaker 2: more of a boring, well diversified type of person, and 447 00:22:56,440 --> 00:22:59,760 Speaker 2: I guess that's why I'm so passionate about talking about 448 00:22:59,800 --> 00:23:02,600 Speaker 2: it on the podcast, because I don't want people to 449 00:23:02,640 --> 00:23:05,719 Speaker 2: take risk. I just want people to get good advice 450 00:23:05,800 --> 00:23:09,080 Speaker 2: that will set them up for their financial futures. And 451 00:23:09,119 --> 00:23:12,000 Speaker 2: I've made a lot of financial mistakes along my journey. 452 00:23:12,080 --> 00:23:14,360 Speaker 2: I would say like I've been in personal debt I've 453 00:23:14,440 --> 00:23:17,320 Speaker 2: you know, lived paycheck to paycheck, and I feel really 454 00:23:17,359 --> 00:23:20,239 Speaker 2: really grateful that I now have the privilege of not 455 00:23:20,359 --> 00:23:23,760 Speaker 2: being that person. But I think to not be that person, 456 00:23:23,800 --> 00:23:26,159 Speaker 2: I had to go through that and experience it so 457 00:23:26,200 --> 00:23:28,399 Speaker 2: that I knew how important it was for me and 458 00:23:28,520 --> 00:23:29,960 Speaker 2: my journey when it. 459 00:23:29,920 --> 00:23:34,360 Speaker 1: Comes to budgeting and managing our cash flow. What are 460 00:23:34,480 --> 00:23:38,520 Speaker 1: some of your favorite apps that you use or recommend 461 00:23:38,600 --> 00:23:41,280 Speaker 1: to your clients to kind of keep things, you know, 462 00:23:41,560 --> 00:23:42,760 Speaker 1: simple and finn. 463 00:23:42,560 --> 00:23:45,440 Speaker 2: I guess, oh my gosh, there are so many of 464 00:23:45,480 --> 00:23:48,160 Speaker 2: them when it comes to budgeting. Though, before I tell 465 00:23:48,160 --> 00:23:51,520 Speaker 2: you what my favorite apps are, I think understanding what 466 00:23:51,560 --> 00:23:54,359 Speaker 2: a budget is is really important because there seems to 467 00:23:54,400 --> 00:23:56,919 Speaker 2: be this idea that a budget is all about restricting 468 00:23:57,040 --> 00:24:01,280 Speaker 2: what you are spending. It's all about saying, Okay, so 469 00:24:01,600 --> 00:24:04,359 Speaker 2: I need a budget because I spend too much on 470 00:24:04,440 --> 00:24:07,200 Speaker 2: groceries each week and I'm now going to cap it 471 00:24:07,240 --> 00:24:10,480 Speaker 2: at one hundred dollars. So budgets make you feel restricted 472 00:24:10,520 --> 00:24:13,680 Speaker 2: if you're not looking at them from an abundance mindset. 473 00:24:14,480 --> 00:24:17,800 Speaker 2: So budget from the she's on the money perspective is 474 00:24:17,920 --> 00:24:21,520 Speaker 2: much more about just really deeply understanding where your money 475 00:24:21,560 --> 00:24:23,640 Speaker 2: goes and how it comes into your account and then 476 00:24:23,680 --> 00:24:26,640 Speaker 2: how it leaves your account, and not so much around 477 00:24:26,760 --> 00:24:30,960 Speaker 2: restricting exactly what the amounts should be, but rather looking 478 00:24:31,000 --> 00:24:33,960 Speaker 2: at your account going Okay, I am a couple and 479 00:24:34,000 --> 00:24:36,480 Speaker 2: I have two kids, and yeah, we spend three hundred 480 00:24:36,520 --> 00:24:40,440 Speaker 2: dollars a week on groceries. Does that provide value to us? 481 00:24:40,800 --> 00:24:43,560 Speaker 2: And if the answer is no, then cool, cut back 482 00:24:43,600 --> 00:24:46,160 Speaker 2: your groceries and you know, be a bit more savvy there. 483 00:24:46,640 --> 00:24:49,720 Speaker 2: But for a massive foodie like myself, I wouldn't want 484 00:24:49,760 --> 00:24:51,840 Speaker 2: someone to cut my grocery budget. I'd want them to 485 00:24:51,840 --> 00:24:54,159 Speaker 2: cut something else out before you tell me I can't 486 00:24:54,200 --> 00:24:57,520 Speaker 2: have my fancy stuff. And I think that everybody is 487 00:24:57,560 --> 00:25:00,680 Speaker 2: different in that way. So when you start to look budgeting, 488 00:25:00,760 --> 00:25:04,320 Speaker 2: it's actually making sure that your values are in line 489 00:25:04,359 --> 00:25:06,960 Speaker 2: with the income coming in and going out of your account. 490 00:25:07,560 --> 00:25:09,719 Speaker 2: And there are lots of different ways to manage it. 491 00:25:09,840 --> 00:25:12,720 Speaker 2: So I've written a budget and cash flow course and 492 00:25:12,880 --> 00:25:14,919 Speaker 2: I do that because or I've done that because I 493 00:25:14,920 --> 00:25:17,600 Speaker 2: didn't feel like anything truly took you on the journey 494 00:25:17,880 --> 00:25:21,080 Speaker 2: of understanding your money story, understanding what's coming in and 495 00:25:21,119 --> 00:25:23,000 Speaker 2: going out, and creating a banking. 496 00:25:22,680 --> 00:25:24,080 Speaker 3: Structure that really works. 497 00:25:24,080 --> 00:25:27,359 Speaker 2: And I feel like it goes beyond what you could 498 00:25:27,359 --> 00:25:30,560 Speaker 2: say budgeting apps do because it literally tells you, Okay, 499 00:25:30,920 --> 00:25:32,920 Speaker 2: this is what you spend, These are the bank accounts 500 00:25:32,920 --> 00:25:34,119 Speaker 2: I want you to have, and this is how I 501 00:25:34,160 --> 00:25:37,080 Speaker 2: want you to manage it for success. Whereas a lot 502 00:25:37,119 --> 00:25:40,800 Speaker 2: of my community also love apps like Pocketbook and we Money, 503 00:25:41,000 --> 00:25:43,760 Speaker 2: and you know there are a million out there. It's 504 00:25:43,880 --> 00:25:47,160 Speaker 2: just about what you actually value and what you want 505 00:25:47,160 --> 00:25:50,480 Speaker 2: to track because some of these apps connect directly with 506 00:25:50,520 --> 00:25:53,760 Speaker 2: your bank accounts and do data feeding, and some people 507 00:25:53,800 --> 00:25:56,280 Speaker 2: aren't comfortable with that, so some people want to manually 508 00:25:56,280 --> 00:25:58,600 Speaker 2: put it all into a spreadsheet. And to be honest, 509 00:25:58,720 --> 00:26:00,760 Speaker 2: there's no right or wrong when it comes to budgeting 510 00:26:00,800 --> 00:26:02,679 Speaker 2: as long as you are paying attention to it. 511 00:26:03,520 --> 00:26:05,600 Speaker 1: If someone's just wanting to get started, and I love 512 00:26:05,640 --> 00:26:08,159 Speaker 1: that explanation of a kind of a reframe of what 513 00:26:08,200 --> 00:26:12,080 Speaker 1: a budget is. Like, what's a good go to app 514 00:26:12,720 --> 00:26:16,200 Speaker 1: that's simple to get started if someone wants to, Yeah, 515 00:26:16,200 --> 00:26:18,600 Speaker 1: I guess we'll get more insight into where the money's 516 00:26:18,680 --> 00:26:20,080 Speaker 1: going to me. 517 00:26:20,200 --> 00:26:23,679 Speaker 2: It's actually the smart Money Gove budgeting tool that you 518 00:26:23,720 --> 00:26:27,560 Speaker 2: can download. I just feel like it's a free spreadsheet 519 00:26:27,600 --> 00:26:29,960 Speaker 2: that you can fill in and get a good insight 520 00:26:30,080 --> 00:26:33,760 Speaker 2: into what you're spending and saving. I'm not the most 521 00:26:34,040 --> 00:26:37,320 Speaker 2: tech savvy person. There are lots of apps out there, 522 00:26:37,680 --> 00:26:39,960 Speaker 2: but I feel like when it comes to money, you 523 00:26:40,040 --> 00:26:42,560 Speaker 2: actually need to go back to basics and not rely 524 00:26:42,680 --> 00:26:45,520 Speaker 2: on technology too much to tell you what percentage you're 525 00:26:45,560 --> 00:26:49,000 Speaker 2: spending and reality. One of the most powerful things I 526 00:26:49,119 --> 00:26:51,800 Speaker 2: find that my community is able to do is what 527 00:26:51,840 --> 00:26:54,680 Speaker 2: I call a bank account audit, which is definitely as 528 00:26:54,720 --> 00:26:56,960 Speaker 2: sexy as it sounds, and that's. 529 00:26:56,760 --> 00:26:59,720 Speaker 3: When you print off. Yes, print off. 530 00:26:59,560 --> 00:27:03,080 Speaker 2: Not not do it online. I actually want you to 531 00:27:03,200 --> 00:27:05,440 Speaker 2: hold the paper in your hands and have two different 532 00:27:05,520 --> 00:27:09,280 Speaker 2: colors of highlighters, so printing off your bank statements from 533 00:27:09,320 --> 00:27:13,160 Speaker 2: the last three months and then highlighting your discretionary costs 534 00:27:13,240 --> 00:27:16,320 Speaker 2: and then highlighting your non discretionary costs. So these are 535 00:27:16,320 --> 00:27:18,280 Speaker 2: the things that you don't really need to be spending 536 00:27:18,320 --> 00:27:21,920 Speaker 2: money on and just having a good look at, well, 537 00:27:21,920 --> 00:27:23,080 Speaker 2: where is my money going? 538 00:27:23,920 --> 00:27:27,679 Speaker 1: Fantastic and Victoria. My final question for you for people 539 00:27:27,760 --> 00:27:30,960 Speaker 1: that want to get more involved in what you're doing 540 00:27:31,119 --> 00:27:33,600 Speaker 1: in the She's on the Money community or get hold 541 00:27:33,680 --> 00:27:36,280 Speaker 1: of your new book as well, what is the best 542 00:27:36,280 --> 00:27:37,000 Speaker 1: way for people to. 543 00:27:36,960 --> 00:27:40,720 Speaker 2: Do that oh so many ways. We as you mentioned before, 544 00:27:40,800 --> 00:27:44,520 Speaker 2: we're all over the internet. We spam ourselves across Instagram. 545 00:27:44,600 --> 00:27:47,600 Speaker 2: You can find us as She's on the Money. AUS 546 00:27:47,960 --> 00:27:50,679 Speaker 2: can find us on Facebook and in our group or 547 00:27:50,680 --> 00:27:51,480 Speaker 2: on our page. 548 00:27:51,640 --> 00:27:51,879 Speaker 3: You know. 549 00:27:51,920 --> 00:27:54,639 Speaker 2: You can find me on my personal Instagram which is 550 00:27:54,720 --> 00:27:58,840 Speaker 2: Victoria Underscore Divine. And my book, which I'm so genuinely 551 00:27:58,960 --> 00:28:01,160 Speaker 2: excited about because i feel like I'm going to reach 552 00:28:01,600 --> 00:28:04,000 Speaker 2: more people and have more of a positive impact on 553 00:28:04,040 --> 00:28:08,040 Speaker 2: the financial literacy rates in Australia is excitingly going to 554 00:28:08,040 --> 00:28:12,040 Speaker 2: be in all large retailers online or all large retailers 555 00:28:12,160 --> 00:28:15,080 Speaker 2: across the country in store, but also from all of 556 00:28:15,080 --> 00:28:17,720 Speaker 2: the online retailers like book Toopia, which is so. 557 00:28:17,960 --> 00:28:24,879 Speaker 1: Fun, amazing, amazing, Victoria. It's quite inspiring what you have 558 00:28:25,680 --> 00:28:31,040 Speaker 1: achieved and packed into your short amount of time so 559 00:28:31,119 --> 00:28:34,520 Speaker 1: far on this planet. I'm very inspired. So thank you 560 00:28:34,600 --> 00:28:36,160 Speaker 1: so much for coming on the show. 561 00:28:36,440 --> 00:28:39,360 Speaker 2: You are so kind, Thank you, thank you for having me. 562 00:28:39,440 --> 00:28:41,200 Speaker 2: I've really enjoyed having a chat with you. 563 00:28:42,200 --> 00:28:45,640 Speaker 1: Hey there, that is it for today's show. If you 564 00:28:45,920 --> 00:28:50,280 Speaker 1: are enjoying how I work and my role as a host, 565 00:28:50,320 --> 00:28:53,080 Speaker 1: you might want to follow me on social media. You 566 00:28:53,080 --> 00:28:55,200 Speaker 1: can find me on LinkedIn. Just search for my name, 567 00:28:55,320 --> 00:28:59,360 Speaker 1: Amantha Imba. I'm on Twitter at Amantha and I'm also 568 00:28:59,440 --> 00:29:04,280 Speaker 1: on Instagram at Amantha I. How I Work is produced 569 00:29:04,280 --> 00:29:07,720 Speaker 1: by Inventing with production support from Dead Set Studios. The 570 00:29:07,800 --> 00:29:11,640 Speaker 1: producer for this episode was Jenna Koda, and thank you 571 00:29:11,680 --> 00:29:14,000 Speaker 1: to Martin Nimba who did the audio mix and makes 572 00:29:14,040 --> 00:29:17,400 Speaker 1: everything sound better than it would have otherwise. See you 573 00:29:17,480 --> 00:29:17,880 Speaker 1: next time.