WEBVTT - Sophie Cachia's Ad Breach, Anonymous Question App & No Hot Guys 

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<v Speaker 1>Hello and welcome to Outspoken, your dose of the hottest

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<v Speaker 1>influencer and pop culture news twice a week. I'm Amy

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<v Speaker 1>Torbert and I'm joined by my sisters and journalist Kate

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<v Speaker 1>and Sophie. On today's show, Addis Paul confirms he and

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<v Speaker 1>his famous family are moving out of the rental he

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<v Speaker 1>shared with his now ex Mikayla Tester, The advertising watchdog stings,

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<v Speaker 1>two controversial mummy bloggers, and the anonymous question app that

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<v Speaker 1>has everyone talking. But first, Jonathan Sour has proven he

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<v Speaker 1>definitely has a type. The former boyfriend of Madison Woolly

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<v Speaker 1>and Shanie Grummond is now dating Instagram model Sky Moody.

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<v Speaker 1>Over the weekend, Instagram account Influence Updates Au Spilt the Tea,

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<v Speaker 1>sharing screenshots of Jonathan and Sky in the same locations. Now, Kate,

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<v Speaker 1>this is a very juicy one. Can you tell us more?

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<v Speaker 2>Well, it's what the influencers like to call a soft launch.

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<v Speaker 2>So both Jonathan and Sky shared inst stories about their

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<v Speaker 2>date on the Gold Cost which they see to have

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<v Speaker 2>quite the day of it. So first they went to

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<v Speaker 2>the gym, of course, and they followed it up by

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<v Speaker 2>going to the Corumban Wildlife Sanctuary where they saw animals

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<v Speaker 2>and they did a tree top challenge. So Jonathan even

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<v Speaker 2>posted a photo of Sky from the back doing the

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<v Speaker 2>tree climb. He of course didn't tag her because that's

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<v Speaker 2>not how soft launchers work. Now the date wrapped up

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<v Speaker 2>in influencer style with a helicopter ride across the coast.

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<v Speaker 1>Now things seem to be quite serious, considering Jonathan flew

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<v Speaker 1>from Sydney to spend the weekend with Sky, who lives

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<v Speaker 1>on the Gold Coast. And it does seem quite ironic

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<v Speaker 1>because Jonathan was originally Brisbane based, but he actually moved

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<v Speaker 1>to Sydney to be with his ex girlfriend Madison Woolly.

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<v Speaker 1>So perhaps we may see another change in location. Oh, definitely,

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<v Speaker 1>Jonathan is just happy to move wherever there is an

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<v Speaker 1>influencer potential influencer girlfriend, I think yeah, And he was

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<v Speaker 1>formerly based in Brisbane, so I think a move is

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<v Speaker 1>definitely on the cards.

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<v Speaker 2>Now, Amy, what do we know so far about Sky, Well,

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<v Speaker 2>it is the.

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<v Speaker 1>First time she's come on to my radar. She has

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<v Speaker 1>one hundred and two thousand followers on Instagram and around

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<v Speaker 1>eight thousand on TikTok, so according to her talent management bio,

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<v Speaker 1>she's twenty four and has lived on the Gold Coast

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<v Speaker 1>her whole life. She says she has a passion for travel, fashion,

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<v Speaker 1>and fitness. It almost sounds like a bratstole, I've got it,

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<v Speaker 1>and she's currently studying a CIRT three and four in fitness.

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<v Speaker 1>They's a quite a good match. Yeah, I think so

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<v Speaker 1>as well. So Sky said she'd like to use her

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<v Speaker 1>platform to educate and motivate her followers on how to

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<v Speaker 1>have a balanced, healthy, happy lifestyle while finding the best

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<v Speaker 1>versions of themselves. She's also modeled for brands including ride

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<v Speaker 1>Aware and Freddie Jean. So maybe these two have met

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<v Speaker 1>each other on a shoot. That's a possibility.

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<v Speaker 2>Well, I do wonder if this is the girl that

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<v Speaker 2>Madison Wooly spotted Jonathan on a date with the night

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<v Speaker 2>before she flew to Europe. The timelines match up because

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<v Speaker 2>Jonathan and Sky started liking each other's posts around April,

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<v Speaker 2>and while Sky does live on the Gold Coast, she

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<v Speaker 2>could have been over on a trip visiting him because

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<v Speaker 2>it would make sense because Madison Wooley got the vibe

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<v Speaker 2>that it wasn't a first date. It looked like a

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<v Speaker 2>bit of a low key kind of takeaway vibe. Or

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<v Speaker 2>if she that could really fit in or if she's.

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<v Speaker 1>A model, she also probably does travel for work, so

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<v Speaker 1>it does all make sense now. As for Madison, she

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<v Speaker 1>is now back from her euro summer, and prior to leaving,

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<v Speaker 1>she did tease on her podcast that she would be

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<v Speaker 1>having a hot girls summer and hooking up with lots

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<v Speaker 1>of guys in Europe. Now, Kate, how did things go

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<v Speaker 1>for her? Well, it appears the trip wasn't ultra successful

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<v Speaker 1>from a holiday romance perspective. Madison said she wasn't blown

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<v Speaker 1>away by the men in Europe and the talent was lacking.

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<v Speaker 1>She then shared this video of her drunk in a

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<v Speaker 1>day club in santro Pei, complaining that there were no

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<v Speaker 1>hot guys.

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<v Speaker 3>Now, I think this would be a good time actually

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<v Speaker 3>to maybe perhaps play them a lovely audio. Oh my god. Okay, wait,

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<v Speaker 3>I'll get this up. We actually need to post this

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<v Speaker 3>somewhere because this video is too funny to not be

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<v Speaker 3>shared with the world. Okay, so this is a clip

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<v Speaker 3>that I'm going to play guys from when I was

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<v Speaker 3>really really drunk in Saint Tape at a day club

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<v Speaker 3>and there was just no hot guys and I started

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<v Speaker 3>crying uncontrollably because there was no hot guys. It was

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<v Speaker 3>like a hot guy that video, like is basically accurate

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<v Speaker 3>representation of my experience.

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<v Speaker 2>You're gonna cry again.

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<v Speaker 3>I was just so drunk at this day club and

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<v Speaker 3>there was just no hot guy.

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<v Speaker 2>So I started, now, what did everyone think of the video?

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<v Speaker 1>I actually could relate to this when I was in

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<v Speaker 1>my early twenties. It was nothing worse than when you

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<v Speaker 1>bothered to do yourself up go out in the freezing

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<v Speaker 1>cold to a nightclub and there were no hot guys

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<v Speaker 1>in the nightclub.

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<v Speaker 2>I actually think it was brave of her to share,

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<v Speaker 2>because normally she shares such a curated feed. It was

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<v Speaker 2>on TikTok though.

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<v Speaker 3>Yeah.

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<v Speaker 2>Well, she said on her podcast that she was hoping

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<v Speaker 2>to get one hundred thousand likes because she said it

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<v Speaker 2>was so humiliating that at least if it went off

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<v Speaker 2>it would be worth it. But it's only sitting around

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<v Speaker 2>just under the six thousand. Like Mark, I think she needs.

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<v Speaker 1>To move into this sort of direction, because I do

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<v Speaker 1>find her a lot more relatable and likable on her

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<v Speaker 1>podcast because I think she's just being herself.

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<v Speaker 2>I think when she puts on the.

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<v Speaker 1>Persona of being this rich, perfect it girl on her YouTube,

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<v Speaker 1>I don't think it's as likable, but you.

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<v Speaker 2>Can't say she doesn't do that on her podcast.

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<v Speaker 1>But she seems to own it more. She seems to

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<v Speaker 1>own I feel like I kind of agree with what

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<v Speaker 1>Sophie is saying in terms of you see more into

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<v Speaker 1>her real life, you see her talking with her friends.

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<v Speaker 1>I actually think that it's a really good move for

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<v Speaker 1>her to have this podcast because you see a totally

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<v Speaker 1>different side to her than you do on her YouTube.

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<v Speaker 2>She's just unashamable.

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<v Speaker 1>I hate the word sassy, but she's kind of sassy

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<v Speaker 1>on there, and you kind of like, for along at

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<v Speaker 1>some of her stories. She's literally Jamaici. She was last

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<v Speaker 1>time she was talking a podcasts, and I know they

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<v Speaker 1>said months ago on their podcast that they almost felt

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<v Speaker 1>like the Jamaican podcast had targeted them. But she is hers,

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<v Speaker 1>she is, and I do love jamaking.

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<v Speaker 2>That's the thing I actually have been enjoying listening to

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<v Speaker 2>her escapades. But I think it can come across as

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<v Speaker 2>you're listening to the popular girls at high school talk,

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<v Speaker 2>and I think that's why it can actually be quite entertaining. Now,

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<v Speaker 2>while Madison was playing down the lack of male talent.

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<v Speaker 2>On her trip, she did say that she met up

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<v Speaker 2>with a group of well known English soccer players and

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<v Speaker 2>I would absolutely love to know who they were. I

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<v Speaker 2>did do a bit of a stalk of who she's

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<v Speaker 2>following and could not find any soccer players in there.

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<v Speaker 2>That she did mention that he was following her though,

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<v Speaker 2>and I didn't have time to look through eight hundred

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<v Speaker 2>and twenty thousand followers.

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<v Speaker 1>I got the vibe that maybe these soccer players were married.

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<v Speaker 1>I'm not one hundred percent sure, but it almost sounded

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<v Speaker 1>like there was something a bit dodgy going on. Well,

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<v Speaker 1>I did enjoy the fact that Madison said she got

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<v Speaker 1>the ick from one of the soccer players because he

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<v Speaker 1>got the hiccups midway through talking to her. That's a newyck.

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<v Speaker 1>I haven't heard of that one before. I can kind

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<v Speaker 1>of see where she's coming from, though.

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<v Speaker 2>Yeah, because obviously they were drunk, I didn't even speak apparently.

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<v Speaker 2>Also on her European holiday, she was she met up

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<v Speaker 2>with a group and they racked up one hundred thousand

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<v Speaker 2>euro bill on a table.

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<v Speaker 1>So that's almost two hundred Australian dollars on food at

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<v Speaker 1>a day club.

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<v Speaker 2>And drinks.

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<v Speaker 1>Now, how do we reckon that Madison is feeling now

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<v Speaker 1>that Jonathan has soft launched his relationship and she has

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<v Speaker 1>come back from this pretty disappointing European trip.

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<v Speaker 2>Well, she has been playing it up on her podcast

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<v Speaker 2>that she's putting together a roster and she's having this

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<v Speaker 2>hot girl summer, and she's dating a lot, and she

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<v Speaker 2>has been talking a lot about casual dating and hooking

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<v Speaker 2>up with guys, which is really interesting to listen to.

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<v Speaker 2>I did pick up that on the podcast on her

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<v Speaker 2>most recent episode that she said that she wasn't in

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<v Speaker 2>the right head space to pursue guys while she was

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<v Speaker 2>on holiday.

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<v Speaker 1>She is going to go out with mister Bodels or

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<v Speaker 1>whatever his name is though, or mister Worldwide.

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<v Speaker 2>Yeah. Well see, that's the thing. I don't know if

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<v Speaker 2>it's just an excuse because she couldn't find anyone good

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<v Speaker 2>enough to hook up with on the trip, or if

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<v Speaker 2>she saw Jonathan on his date the day before she

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<v Speaker 2>went to Europe and that put her off, because I

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<v Speaker 2>think that's it seems like she was the one that

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<v Speaker 2>dumped him. But it's always different if you've dumped someone

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<v Speaker 2>and then see them with someone else. You kind of

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<v Speaker 2>always want what you don't have.

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<v Speaker 1>It is quite refreshing, though, to hear that there weren't

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<v Speaker 1>heaps of hot guys on the trip, because I feel

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<v Speaker 1>like I have been on countless overseas trips where you

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<v Speaker 1>sit on your son bed, you take a look around

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<v Speaker 1>and you're like, oh, fuck sake, there's no one good here.

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<v Speaker 1>It's always like you get stuck in that result and

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<v Speaker 1>there's just older people or kids, and you're like, what.

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<v Speaker 2>Well, I am interested to see if this means we're

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<v Speaker 2>finally going to get some more tidbits about Madison and

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<v Speaker 2>Jonathan's breakout, because I feel like once someone moves on

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<v Speaker 2>and that there's no chance of them getting back together,

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<v Speaker 2>that's when some of the truth starts coming out of open.

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<v Speaker 1>Slather, isn't it.

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<v Speaker 2>Yeah?

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<v Speaker 1>Well?

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<v Speaker 2>I also noticed on Madison cryptically shared a bunch of

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<v Speaker 2>flowers on her Instagram story with the caption you know

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<v Speaker 2>those like love hear hands and a bit of a

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<v Speaker 2>giggling like secret emoji. So I wonder if this is

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<v Speaker 2>in response to Jonathan soft launching his relationship with Sky Moody.

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<v Speaker 1>They're from her parents. I feel like every time she

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<v Speaker 1>gets really nice flowers they seem to be from her parents.

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<v Speaker 2>I did laugh watching.

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<v Speaker 1>Some of her videos, her European trip videos, because the

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<v Speaker 1>first leg of the trip, the parents seem to be

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<v Speaker 1>staying around like a bad smell, and you can see

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<v Speaker 1>the oh no. But I actually think, you know, it

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<v Speaker 1>is actually so fun to go on holiday with your parents.

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<v Speaker 1>I actually feel like those girls would have had the

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<v Speaker 1>best time when the parents are paying for everything. It's

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<v Speaker 1>only fun when you're in your thirties and you've got someone.

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<v Speaker 1>I suppose you just enjoy their company. You're not aggravated

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<v Speaker 1>by their company.

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<v Speaker 2>We have had two hours of sleep and we have

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<v Speaker 2>seven hours of a stopover in Dubai, and we're not

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<v Speaker 2>going to stay in the airport.

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<v Speaker 1>We're gonna walk around.

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<v Speaker 2>So I'm gonna show you. Adams Paul has confirmed he

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<v Speaker 2>and his family are moving out of the rental he

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<v Speaker 2>shared with former girlfriend Mikayla Tester. Adis has been traveling

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<v Speaker 2>around Europe with his family since announcing the split from

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<v Speaker 2>his long term girlfriend in early June. The Paul family

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<v Speaker 2>returned home on Sunday, but it seems like there's no

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<v Speaker 2>need to unpack because Adis revealed their moving very soon.

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<v Speaker 1>I feel like Adis and MICHAELA must coordinate their Q

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<v Speaker 1>and a's that they do because they always seem to

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<v Speaker 1>drop juicy details at the same time of each other.

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<v Speaker 1>So Michayla originally answered a question where a follower asked

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<v Speaker 1>what her living situation was, She replied, now, I live

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<v Speaker 1>alone in that big ass house. It's just me and mckel.

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<v Speaker 1>I'm definitely going to get Michel a brother so he's

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<v Speaker 1>not lonely now for those wondering, michel is a cat now.

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<v Speaker 1>Adams followed up by responding to a follower who asked

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<v Speaker 1>if they'll be living in the same house. He said,

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<v Speaker 1>we actually got a new house. We're moving in very soon.

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<v Speaker 2>I feel sorry for Paul mcel He's going to really

0:10:57.880 --> 0:11:02.120
<v Speaker 2>miss Nutsack when Adams take that. Of course, is his

0:11:02.200 --> 0:11:06.000
<v Speaker 2>cat clarified? Ky, because I feel like a lot of

0:11:06.000 --> 0:11:06.719
<v Speaker 2>people would not.

0:11:06.720 --> 0:11:09.199
<v Speaker 1>Know that his feel my mom might have spat out

0:11:09.200 --> 0:11:10.000
<v Speaker 1>her tea at this point.

0:11:10.280 --> 0:11:12.840
<v Speaker 2>What Is the Other? Podcast has always good at providing

0:11:12.880 --> 0:11:15.360
<v Speaker 2>clarification of what's going on in the influencer world.

0:11:15.400 --> 0:11:16.440
<v Speaker 1>Why is the other cat? Gold?

0:11:16.520 --> 0:11:17.360
<v Speaker 2>That's another crude name.

0:11:17.559 --> 0:11:24.240
<v Speaker 1>Isn't it something to do with like Ahmi wanted to

0:11:24.240 --> 0:11:27.920
<v Speaker 1>give you I do wonder if Mikayla is sort of

0:11:28.000 --> 0:11:29.920
<v Speaker 1>cheering a little bit, Like I know, it seems like

0:11:30.000 --> 0:11:32.480
<v Speaker 1>she's very down about the breakup, but it seems like

0:11:32.679 --> 0:11:35.040
<v Speaker 1>she's going up in the world considering she's now having

0:11:35.040 --> 0:11:35.400
<v Speaker 1>her in.

0:11:35.440 --> 0:11:38.000
<v Speaker 2>Laws move out. Because as much as I love my

0:11:38.080 --> 0:11:40.440
<v Speaker 2>in laws, I don't think anyone wants to actually live

0:11:40.559 --> 0:11:42.520
<v Speaker 2>twenty four to seven with their in laws.

0:11:42.720 --> 0:11:44.719
<v Speaker 1>I think you'd have to have really really amazing in

0:11:44.800 --> 0:11:46.840
<v Speaker 1>laws to make it work in terms of, you know,

0:11:46.960 --> 0:11:48.920
<v Speaker 1>a mum and dad who are willing to stay out

0:11:48.920 --> 0:11:51.120
<v Speaker 1>of your business, know their boundaries, or like a really

0:11:51.160 --> 0:11:52.000
<v Speaker 1>big house.

0:11:51.960 --> 0:11:53.920
<v Speaker 2>Staying out of you know, how do you feel your

0:11:53.960 --> 0:11:56.439
<v Speaker 2>only fans content when you've got your in laws around you?

0:11:57.440 --> 0:12:01.640
<v Speaker 1>Well? Also, it's pretty strange because their parents are divorced,

0:12:01.760 --> 0:12:04.520
<v Speaker 1>so you've also got that awkward factor in there well,

0:12:04.559 --> 0:12:09.040
<v Speaker 1>and they lived together. Yeah. In conclusion, what did you

0:12:09.200 --> 0:12:13.959
<v Speaker 1>think about having people insult you anonymously on the internet?

0:12:14.200 --> 0:12:15.800
<v Speaker 2>Genuinely funner than I thought.

0:12:16.679 --> 0:12:17.079
<v Speaker 3>Agree.

0:12:17.520 --> 0:12:21.199
<v Speaker 2>A new Instagram story trend allowing users to ask anonymous

0:12:21.280 --> 0:12:24.520
<v Speaker 2>questions has been dominating our feeds. And if the premise

0:12:24.559 --> 0:12:28.240
<v Speaker 2>sounds familiar, that's because it is. Amy. Can you tell

0:12:28.320 --> 0:12:29.679
<v Speaker 2>us more yakay.

0:12:29.800 --> 0:12:33.040
<v Speaker 1>So the app is called NGL, which stands for not

0:12:33.120 --> 0:12:36.320
<v Speaker 1>Gonna Lie, and it's been all over my Instagram feed

0:12:36.400 --> 0:12:39.840
<v Speaker 1>this week. So some of Australia's most well known influencers

0:12:39.880 --> 0:12:43.320
<v Speaker 1>have been embracing NGL, which is used in conjunction with

0:12:43.440 --> 0:12:47.280
<v Speaker 1>Instagram and it allows users to ask anonymous questions. So

0:12:47.480 --> 0:12:50.480
<v Speaker 1>millennials will remember a number of similar concepts in the

0:12:50.559 --> 0:12:55.120
<v Speaker 1>early two thousands, including ASKfm, live Journal, and Tumblr, which

0:12:55.160 --> 0:12:58.240
<v Speaker 1>all featured the ability for users to ask one another

0:12:58.320 --> 0:13:02.400
<v Speaker 1>anonymous questions, and these sites were a breeding ground for bullying,

0:13:02.400 --> 0:13:05.160
<v Speaker 1>which is why so many people are concerned about the

0:13:05.160 --> 0:13:08.760
<v Speaker 1>emergence of NNGL. Even when I worked at Today Tonight,

0:13:08.880 --> 0:13:12.080
<v Speaker 1>I remember doing a story on the dangers of OURSKFM,

0:13:12.440 --> 0:13:14.840
<v Speaker 1>as did so many other media publications, and it was

0:13:14.880 --> 0:13:17.760
<v Speaker 1>such a hot topic at the time, and all of

0:13:17.800 --> 0:13:20.200
<v Speaker 1>this backlash actually led to a number of the sites

0:13:20.200 --> 0:13:23.480
<v Speaker 1>being shut down. The scary thing about these apps are

0:13:23.559 --> 0:13:26.240
<v Speaker 1>just how addictive they are, because as soon as I

0:13:26.320 --> 0:13:29.360
<v Speaker 1>saw everyone else putting out their anonymous questions, I really

0:13:29.400 --> 0:13:31.079
<v Speaker 1>wanted to do it. So we have actually put one

0:13:31.120 --> 0:13:34.080
<v Speaker 1>up on our Instagram page and I know you guys

0:13:34.080 --> 0:13:36.600
<v Speaker 1>actually haven't seen the app for itself, but you keep

0:13:36.640 --> 0:13:40.400
<v Speaker 1>having these little message boxes pop up, these little envelopes,

0:13:40.520 --> 0:13:42.520
<v Speaker 1>and you're like, ooh, what's this and you click on

0:13:42.559 --> 0:13:44.520
<v Speaker 1>it and it goes from orange to.

0:13:44.520 --> 0:13:45.480
<v Speaker 2>Gray and I don't know.

0:13:45.640 --> 0:13:48.600
<v Speaker 1>Something exciting about these new messages popping up? Who is it?

0:13:48.640 --> 0:13:51.320
<v Speaker 1>What could it be? And even though you're almost waiting

0:13:51.360 --> 0:13:54.079
<v Speaker 1>for someone to say something offensive to you, it's almost

0:13:54.120 --> 0:13:56.920
<v Speaker 1>a sigh of relief when a positive message comes through. Well,

0:13:56.920 --> 0:13:59.880
<v Speaker 1>that's actually what the allure of these apps are is that,

0:14:00.600 --> 0:14:03.160
<v Speaker 1>even though you know it could be a bad question

0:14:03.320 --> 0:14:06.400
<v Speaker 1>coming your way, this is hit of dopamine that you

0:14:06.480 --> 0:14:09.640
<v Speaker 1>get if the comments or questions are actually nice. Because

0:14:09.640 --> 0:14:12.040
<v Speaker 1>it seems like we all have this innate desire to

0:14:12.120 --> 0:14:15.480
<v Speaker 1>be liked by strangers. I think it's also the curiosity

0:14:15.559 --> 0:14:17.800
<v Speaker 1>of what do people want to know about me but

0:14:17.840 --> 0:14:20.480
<v Speaker 1>they're too scared to ask. And I think it's also

0:14:20.640 --> 0:14:23.720
<v Speaker 1>that often our family and friends will say nice stuff

0:14:23.720 --> 0:14:23.920
<v Speaker 1>to us.

0:14:23.960 --> 0:14:25.200
<v Speaker 2>If we're like, oh, do we look nice?

0:14:25.240 --> 0:14:28.360
<v Speaker 1>You know, they'll of course say yes because they know us,

0:14:28.400 --> 0:14:31.320
<v Speaker 1>whereas a stranger is always going to be honest or

0:14:31.360 --> 0:14:33.960
<v Speaker 1>perceived as being more honest. I think what's worrying a

0:14:34.000 --> 0:14:37.160
<v Speaker 1>lot of people is the mounting concerns over the impact

0:14:37.200 --> 0:14:40.000
<v Speaker 1>social media has on the mental health of young people.

0:14:40.200 --> 0:14:43.440
<v Speaker 1>So last year, it was suggested in leaked documents published

0:14:43.440 --> 0:14:46.520
<v Speaker 1>by The Wall Street Journal that Instagram was harmful for

0:14:46.560 --> 0:14:49.880
<v Speaker 1>a significant percentage of its young users. And it does

0:14:49.920 --> 0:14:54.440
<v Speaker 1>come after Snapchat suspended rival apps Yolo and YMK, which

0:14:54.520 --> 0:14:58.320
<v Speaker 1>also allowed users to send anonymous questions, and these apps

0:14:58.360 --> 0:15:02.280
<v Speaker 1>were integrated with Snapchat's messaging service. So Snapchat pulled the

0:15:02.320 --> 0:15:05.400
<v Speaker 1>pin on the apps last year after a lawsuit was

0:15:05.440 --> 0:15:08.640
<v Speaker 1>filed by a US mother whose teen sadly took their

0:15:08.640 --> 0:15:12.400
<v Speaker 1>own life after allegedly receiving bulling messages for months on

0:15:12.480 --> 0:15:16.360
<v Speaker 1>the app. So the case alleges that Yolo and YMK

0:15:16.800 --> 0:15:20.320
<v Speaker 1>violated consumer protection law by failing to live up to

0:15:20.360 --> 0:15:24.040
<v Speaker 1>their own terms of service and policies. So the lawsuit

0:15:24.080 --> 0:15:28.000
<v Speaker 1>stated anonymous messaging apps facilitate bulling to such a degree

0:15:28.040 --> 0:15:31.200
<v Speaker 1>that they should be considered a dangerous product, and this

0:15:31.400 --> 0:15:34.560
<v Speaker 1>case is still being heard in court now. Interestingly, late

0:15:34.640 --> 0:15:39.080
<v Speaker 1>last month, Instagram briefly blocked links to the NGL app. However,

0:15:39.120 --> 0:15:41.280
<v Speaker 1>they're now back up and running, so it will be

0:15:41.320 --> 0:15:44.800
<v Speaker 1>really interesting to see whether Instagram chooses to block the links.

0:15:44.880 --> 0:15:47.960
<v Speaker 1>After the findings from the court case, there definitely should

0:15:47.960 --> 0:15:50.560
<v Speaker 1>be age parameters put on the app in my opinion. Well,

0:15:50.600 --> 0:15:53.080
<v Speaker 1>it is clear that NGL has seen what's going on

0:15:53.200 --> 0:15:56.479
<v Speaker 1>in court because they've been quick to market their safety features.

0:15:56.720 --> 0:15:59.720
<v Speaker 1>So according to NGL's website, they're tackling the issue of

0:15:59.720 --> 0:16:05.280
<v Speaker 1>blood by using world class automated intelligence content moderation technology

0:16:05.520 --> 0:16:09.560
<v Speaker 1>to keep users safe. So it's using character pattern matching

0:16:09.680 --> 0:16:13.400
<v Speaker 1>algorithms to filter out bad language and bullying, and it

0:16:13.400 --> 0:16:17.120
<v Speaker 1>can apparently even pick up the meanings of different emojis.

0:16:17.440 --> 0:16:20.080
<v Speaker 1>I don't know how well that's working considering some of

0:16:20.080 --> 0:16:22.240
<v Speaker 1>the messages we've been sent through. I mean, they haven't

0:16:22.280 --> 0:16:24.920
<v Speaker 1>been terrible. No one said go kill yourself or you're

0:16:25.000 --> 0:16:27.800
<v Speaker 1>ugly or anything like that, but they have not yet

0:16:27.920 --> 0:16:29.160
<v Speaker 1>well not yet, I haven't.

0:16:28.960 --> 0:16:29.800
<v Speaker 2>Checked it for a while.

0:16:30.160 --> 0:16:34.080
<v Speaker 1>But in saying that, there are still comments that could

0:16:34.120 --> 0:16:37.400
<v Speaker 1>be badly offensively just taking out swear withs like, you

0:16:37.440 --> 0:16:40.040
<v Speaker 1>can say really offensive things without swearing, Well, you do

0:16:40.160 --> 0:16:44.080
<v Speaker 1>have to put in your Instagram handle, So I'm assuming

0:16:44.240 --> 0:16:46.720
<v Speaker 1>that there would be a particular age they could somehow

0:16:46.800 --> 0:16:49.360
<v Speaker 1>judge by your profile how old you want? Yeah, well,

0:16:49.360 --> 0:16:52.000
<v Speaker 1>but most people they put a fake age in order

0:16:52.040 --> 0:16:54.640
<v Speaker 1>to get on Instagram. How's this though, because on their

0:16:54.680 --> 0:16:58.200
<v Speaker 1>website it actually says we have designed NNGL to be

0:16:58.240 --> 0:17:00.640
<v Speaker 1>a safe place for young people because they don't have

0:17:00.680 --> 0:17:04.119
<v Speaker 1>the space to share their feelings without judgments from friends

0:17:04.160 --> 0:17:08.200
<v Speaker 1>or societal pressures. And NGL has provided this safe place.

0:17:08.480 --> 0:17:12.120
<v Speaker 1>How laughable is this? Oh? A safe place to ask

0:17:12.480 --> 0:17:14.840
<v Speaker 1>awful questions for each I feel like just owner. It

0:17:14.880 --> 0:17:17.600
<v Speaker 1>clearly is not providing a safe space. It's providing a

0:17:17.640 --> 0:17:19.200
<v Speaker 1>space for gossip to run. Wow.

0:17:19.320 --> 0:17:22.159
<v Speaker 2>Of course. Now, Forbes actually did a bit of an

0:17:22.200 --> 0:17:25.639
<v Speaker 2>investigation into the app and they found that the messages

0:17:25.680 --> 0:17:30.560
<v Speaker 2>containing profanity in English were blocked. However, explicit slang terms

0:17:30.600 --> 0:17:34.800
<v Speaker 2>along with French, Spanish and German profanities were not blocked.

0:17:35.119 --> 0:17:38.040
<v Speaker 2>It also found that the knife and dagger icons were

0:17:38.040 --> 0:17:40.040
<v Speaker 2>not blocked. And it's pretty scary to think about it,

0:17:40.080 --> 0:17:42.240
<v Speaker 2>because I feel like the Internet is already quite a

0:17:42.320 --> 0:17:46.560
<v Speaker 2>dangerous place. People troll others, even in their own name.

0:17:46.880 --> 0:17:49.600
<v Speaker 2>So what is this veil of anonymity going to be doing? Like,

0:17:49.680 --> 0:17:51.720
<v Speaker 2>what are people going to be saying? Now?

0:17:51.920 --> 0:17:54.160
<v Speaker 1>Well, there has been a lot of discussion about whether

0:17:54.200 --> 0:17:57.639
<v Speaker 1>the app is actually as anonymous as it suggests, and

0:17:57.680 --> 0:18:01.320
<v Speaker 1>this is because NGL has managed to monetize the app,

0:18:01.440 --> 0:18:04.879
<v Speaker 1>unlike its competitors who failed to do so. So for

0:18:04.920 --> 0:18:07.760
<v Speaker 1>a fee of nine dollars ninety nine per week, you

0:18:07.800 --> 0:18:10.520
<v Speaker 1>can become a pro member of NGL. This sounds like

0:18:10.560 --> 0:18:11.280
<v Speaker 1>an AD, it is not.

0:18:11.240 --> 0:18:13.320
<v Speaker 2>An AD, which means you're able.

0:18:13.080 --> 0:18:16.800
<v Speaker 1>To receive hints about who has anonymously messaged you, and

0:18:16.840 --> 0:18:20.240
<v Speaker 1>these hints are limited to broad locations, so a hint

0:18:20.280 --> 0:18:22.879
<v Speaker 1>may be oh, the person lives in Adelaide or the

0:18:22.920 --> 0:18:26.000
<v Speaker 1>type of device they used to send the message. However,

0:18:26.040 --> 0:18:28.520
<v Speaker 1>it is believed that these type of hints will increase

0:18:28.600 --> 0:18:32.320
<v Speaker 1>over time. It is pretty disgusting though, that they are

0:18:32.440 --> 0:18:36.199
<v Speaker 1>trying to make money from consumers, because hearing that, it

0:18:36.280 --> 0:18:39.119
<v Speaker 1>makes it evident that they are actually aiming for that

0:18:39.280 --> 0:18:42.360
<v Speaker 1>teen demographic that really does care what people think. Because

0:18:42.480 --> 0:18:46.240
<v Speaker 1>if you're a huge influencer that's getting these questions sent in,

0:18:46.720 --> 0:18:48.720
<v Speaker 1>you're hardly going to be paying and being like, oh,

0:18:48.760 --> 0:18:49.560
<v Speaker 1>I know who that is.

0:18:49.600 --> 0:18:51.919
<v Speaker 2>That's you know it's going to be You're going to

0:18:52.040 --> 0:18:52.919
<v Speaker 2>use her to do it.

0:18:53.040 --> 0:18:54.919
<v Speaker 1>Yeah, But it's more if you're a teenager and you're

0:18:54.920 --> 0:18:57.560
<v Speaker 1>trying to track down whether your friends has been sending

0:18:57.560 --> 0:19:01.239
<v Speaker 1>you in comments. That's literally the only you. The thing is,

0:19:01.880 --> 0:19:05.080
<v Speaker 1>if you're an influencer and you're receiving thousands of comments,

0:19:05.080 --> 0:19:07.600
<v Speaker 1>it's hardly going to whittle it down saying oh, this

0:19:07.720 --> 0:19:10.320
<v Speaker 1>person's in Adelaide. However, if you're a teenager and you've

0:19:10.320 --> 0:19:15.120
<v Speaker 1>only received five messages and you've only got twenty friends,

0:19:15.240 --> 0:19:17.600
<v Speaker 1>you're gonna know, Oh, that's so and so as my

0:19:17.720 --> 0:19:23.120
<v Speaker 1>asshole friend with the Samsung Galaxy that's trolling me. Okay,

0:19:23.240 --> 0:19:26.359
<v Speaker 1>so part of my collab was staying at Paradise Resort

0:19:26.480 --> 0:19:29.399
<v Speaker 1>is that I would talk to you about some of

0:19:29.400 --> 0:19:30.760
<v Speaker 1>their activities and features.

0:19:31.040 --> 0:19:34.480
<v Speaker 2>Influencers have been put on notice as the Advertising Watchdog

0:19:34.640 --> 0:19:38.719
<v Speaker 2>finally stings two high profile mummy bloggers for breaching standards.

0:19:39.080 --> 0:19:40.400
<v Speaker 2>So what has gone down?

0:19:40.720 --> 0:19:44.600
<v Speaker 1>Well, controversial mummy blogger Sophie Kesia has landed herself in

0:19:44.680 --> 0:19:47.639
<v Speaker 1>hot water with not only ad standards, but also the

0:19:47.720 --> 0:19:50.440
<v Speaker 1>brand she was working with, after she failed to make

0:19:50.480 --> 0:19:54.120
<v Speaker 1>it clear her Instagram post was a paid advert. Now,

0:19:54.119 --> 0:19:58.040
<v Speaker 1>the adding question was for tech accessory brand Signet, and

0:19:58.119 --> 0:20:01.400
<v Speaker 1>Sophie was promoting one of their phone charging cables, which

0:20:01.440 --> 0:20:05.720
<v Speaker 1>she described as life changing. The Instagram post featured Sophie

0:20:05.720 --> 0:20:08.919
<v Speaker 1>holding up a charging cable with the caption found my

0:20:09.040 --> 0:20:13.040
<v Speaker 1>baby and tagged Signet. She continued, nobody charges my phone

0:20:13.119 --> 0:20:16.280
<v Speaker 1>like this cord here. Whenever I lose it, it's devastating.

0:20:16.600 --> 0:20:19.879
<v Speaker 1>In brackets aka Bobby steals it for his iPad. I

0:20:19.920 --> 0:20:23.080
<v Speaker 1>will never go back to any other cord, not spawn,

0:20:23.400 --> 0:20:26.359
<v Speaker 1>just simply life changing when you need your phone constantly

0:20:26.440 --> 0:20:29.679
<v Speaker 1>and charged so fast. This was also accompanied by a

0:20:29.760 --> 0:20:31.439
<v Speaker 1>link to Signet's website.

0:20:31.640 --> 0:20:33.880
<v Speaker 2>I don't know aber anyone else, but when I use

0:20:33.960 --> 0:20:35.920
<v Speaker 2>something like a phone charger, I just feel like telling

0:20:35.920 --> 0:20:37.320
<v Speaker 2>the world about it. Not sponsored.

0:20:38.840 --> 0:20:41.440
<v Speaker 1>The only time I've ever felt compelled to put something

0:20:41.480 --> 0:20:43.480
<v Speaker 1>up on Instagram about a product is when I got

0:20:43.480 --> 0:20:46.000
<v Speaker 1>a Dyson, and I feel like that's something everyone who

0:20:46.000 --> 0:20:49.159
<v Speaker 1>turns thirty they always are raving about their vacuum cleaner

0:20:49.359 --> 0:20:53.800
<v Speaker 1>and also, most recently, my wheat bag. You're saying that, yeah,

0:20:53.800 --> 0:20:55.480
<v Speaker 1>but you're not going to take a photo of yourself

0:20:55.520 --> 0:20:57.560
<v Speaker 1>with your fucking wheat bag on your lap and say,

0:20:57.600 --> 0:21:00.639
<v Speaker 1>oh hey, guys, probably just snapchat or say it on

0:21:00.680 --> 0:21:04.080
<v Speaker 1>the podcast or something like. This was a very orchestrated

0:21:04.160 --> 0:21:08.040
<v Speaker 1>post sitting on a table with the charger, like it

0:21:08.080 --> 0:21:09.840
<v Speaker 1>was very obvious what was going on?

0:21:10.280 --> 0:21:11.679
<v Speaker 2>Yeah, I'm sorry. I mean, you're not gonna put a

0:21:11.720 --> 0:21:13.760
<v Speaker 2>feed post about your wheat bag? Well, I hope not.

0:21:14.240 --> 0:21:17.040
<v Speaker 1>Now, for those who aren't in the pr and marketing space,

0:21:17.359 --> 0:21:21.040
<v Speaker 1>when influencers accept a paid brand deal, they must make

0:21:21.080 --> 0:21:24.560
<v Speaker 1>it clearly distinguishable that the post is branded content. So

0:21:24.880 --> 0:21:28.600
<v Speaker 1>the bare minimum influencers are required to do is use

0:21:28.640 --> 0:21:33.120
<v Speaker 1>the hashtag ad or sponsored. Now, clients can request additional

0:21:33.160 --> 0:21:37.359
<v Speaker 1>hashtags such as ambassador, collab, and paid partnership, So I

0:21:37.400 --> 0:21:38.240
<v Speaker 1>mean it's not.

0:21:38.240 --> 0:21:39.879
<v Speaker 2>Very difficult to do these things.

0:21:40.280 --> 0:21:43.600
<v Speaker 1>Now. For short videos, the brand association must be declared

0:21:43.720 --> 0:21:46.520
<v Speaker 1>through the use of screen soupers at the beginning of

0:21:46.600 --> 0:21:50.280
<v Speaker 1>the videos, whereas in long videos, the brand association must

0:21:50.320 --> 0:21:55.000
<v Speaker 1>be declared within the first thirty seconds, both verbally and visually. Now,

0:21:55.040 --> 0:21:59.040
<v Speaker 1>Instagram has even introduced in built Instagram ad tools to

0:21:59.080 --> 0:22:02.320
<v Speaker 1>make it very imp and these rules were introduced in

0:22:02.359 --> 0:22:06.680
<v Speaker 1>October twenty twenty, so influencers and brands have had adequate

0:22:06.760 --> 0:22:09.320
<v Speaker 1>time to get to know these rules and get around them.

0:22:09.400 --> 0:22:09.560
<v Speaker 2>Well.

0:22:09.600 --> 0:22:11.760
<v Speaker 1>According to The Daily Mail, it was actually one of

0:22:11.800 --> 0:22:15.159
<v Speaker 1>Sophie's followers who made the complaint to add Standards. So

0:22:15.240 --> 0:22:18.240
<v Speaker 1>the complaint read, Sophie is obviously getting paid to be

0:22:18.280 --> 0:22:22.080
<v Speaker 1>an ongoing ambassador for this product brand and should clearly

0:22:22.119 --> 0:22:25.160
<v Speaker 1>display that it is a paid post. Now, the watchdog

0:22:25.240 --> 0:22:28.600
<v Speaker 1>determined that her post did breach section two point seven

0:22:28.720 --> 0:22:32.720
<v Speaker 1>of the AANA Code of Ethics, which requires advertisers to

0:22:32.720 --> 0:22:36.480
<v Speaker 1>make it clearly distinguishable that a post is branded content.

0:22:37.119 --> 0:22:40.400
<v Speaker 1>So the tech brand Signet hit back, blaming the incident

0:22:40.440 --> 0:22:44.119
<v Speaker 1>on Sophie, claiming she uploaded the post without prior approval

0:22:44.359 --> 0:22:47.000
<v Speaker 1>and that they shouldn't be held responsible for it. So

0:22:47.119 --> 0:22:49.880
<v Speaker 1>the team from Signet also responded to ad Standards, saying

0:22:50.119 --> 0:22:53.080
<v Speaker 1>it had an agreement with Sophie Keisha regarding paid brand

0:22:53.160 --> 0:22:56.280
<v Speaker 1>endorsements on social media, but that this post was shared

0:22:56.359 --> 0:22:59.320
<v Speaker 1>outside Miss Caaisha's paid agreement with the brand and was

0:22:59.359 --> 0:23:03.359
<v Speaker 1>not included in the content calendar. Signet through further shade,

0:23:03.440 --> 0:23:06.919
<v Speaker 1>saying if an influencer decides to post without permission or

0:23:06.960 --> 0:23:10.520
<v Speaker 1>knowledge of a brand, why is the brand being held responsible.

0:23:10.680 --> 0:23:13.359
<v Speaker 2>I'm pretty shocked that Signet have turned on Sophie because

0:23:13.400 --> 0:23:16.159
<v Speaker 2>she has been a long time ambassador for the brand.

0:23:16.400 --> 0:23:19.520
<v Speaker 2>She's even got them listed in her Instagram bio. So

0:23:19.600 --> 0:23:21.840
<v Speaker 2>it's just really weird how that this is playing out.

0:23:21.880 --> 0:23:23.919
<v Speaker 2>It seems like, you know, she's in it for herself

0:23:23.920 --> 0:23:25.879
<v Speaker 2>and the brands in it for herself. I'm not shocked

0:23:25.880 --> 0:23:26.480
<v Speaker 2>by this at all.

0:23:26.560 --> 0:23:29.280
<v Speaker 1>Sophie was in the wrong in this situation. She put

0:23:29.359 --> 0:23:31.920
<v Speaker 1>up a post that was not agreed upon by them,

0:23:32.440 --> 0:23:35.480
<v Speaker 1>and she said, oh, not spon con. Even though she's

0:23:35.520 --> 0:23:38.919
<v Speaker 1>clearly an ambassador of theirs. They're deeply embarrassed by this.

0:23:39.000 --> 0:23:41.879
<v Speaker 1>They probably want to distance themselves from her. I remember

0:23:41.920 --> 0:23:45.760
<v Speaker 1>there was a similar issue where it was an Adelaide influence.

0:23:45.760 --> 0:23:47.359
<v Speaker 1>So he shared a post I think it was about

0:23:47.359 --> 0:23:50.560
<v Speaker 1>a fast food chain, so he had an existing relationship

0:23:50.600 --> 0:23:53.320
<v Speaker 1>with them. He wasn't paid to share about the fast

0:23:53.320 --> 0:23:55.720
<v Speaker 1>food chain, but he actually liked it and shared, oh

0:23:56.040 --> 0:23:58.280
<v Speaker 1>you know, I'm having mac Donald's night or something along

0:23:58.320 --> 0:24:00.160
<v Speaker 1>those lines. And he got in trouble as well well,

0:24:00.200 --> 0:24:03.320
<v Speaker 1>because they said, well, you have this existing relationship, you're

0:24:03.400 --> 0:24:06.000
<v Speaker 1>being paid by them, so anything you post about them,

0:24:06.720 --> 0:24:09.120
<v Speaker 1>it's sort of skewed. Well, I think the worst thing

0:24:09.160 --> 0:24:12.399
<v Speaker 1>Sophie did was put in the caption not spon con

0:24:12.480 --> 0:24:15.000
<v Speaker 1>because this was deliberately misleading to her audience when there

0:24:15.080 --> 0:24:17.960
<v Speaker 1>was an ongoing relationship with this brand. So the ad

0:24:17.960 --> 0:24:21.040
<v Speaker 1>standards panel ruled that her post had many hallmarks of

0:24:21.080 --> 0:24:24.800
<v Speaker 1>sponsored content, including a link to Signet's website, the positioning

0:24:24.840 --> 0:24:27.920
<v Speaker 1>of the product, and a glowing endorsement. They also noted

0:24:27.920 --> 0:24:31.399
<v Speaker 1>that Sophie's long standing relationship with the brand was another

0:24:31.520 --> 0:24:34.480
<v Speaker 1>indicator that the post was an advertisement, and that an

0:24:34.520 --> 0:24:38.000
<v Speaker 1>explicit inclusion of the word not spawn further obscured the

0:24:38.040 --> 0:24:42.679
<v Speaker 1>post distinguishability as advertising. Now Mummy bloggers Sarah Kerns found

0:24:42.680 --> 0:24:46.639
<v Speaker 1>herself in a very similar situation, so a follower complained

0:24:46.720 --> 0:24:49.800
<v Speaker 1>that Sarah failed to properly indicate the nature of her

0:24:49.840 --> 0:24:53.920
<v Speaker 1>relationship with Thermomix on an Instagram story image of the product.

0:24:54.359 --> 0:24:57.920
<v Speaker 1>So the text read, Okay, Tuesday is normally quick dinner

0:24:57.960 --> 0:25:01.359
<v Speaker 1>slash takeaway as Knox has art until and we aren't

0:25:01.359 --> 0:25:04.280
<v Speaker 1>home till six tonight. I made butter chicken in less

0:25:04.280 --> 0:25:06.480
<v Speaker 1>time than it would have taken to grab a takeout.

0:25:06.520 --> 0:25:09.679
<v Speaker 1>We'll keep the Thermo mix updates coming for those interested.

0:25:09.880 --> 0:25:12.440
<v Speaker 1>The complaint read the Thermo Mix was gifted to Sarah

0:25:12.560 --> 0:25:15.399
<v Speaker 1>Kerns for promotional reasons. It has not been declared as

0:25:15.440 --> 0:25:18.760
<v Speaker 1>a paid advertisement or listed as gifted or anything to

0:25:18.800 --> 0:25:22.920
<v Speaker 1>indicate a relationship between Thermo Mix and Miss Kerns. Thermo

0:25:23.040 --> 0:25:25.800
<v Speaker 1>Mix is tagged in very small white writing hidden against

0:25:25.840 --> 0:25:28.600
<v Speaker 1>a white bench top. Now you may be wondering what

0:25:28.920 --> 0:25:32.640
<v Speaker 1>is the go with gifted products. So in this situation,

0:25:32.960 --> 0:25:37.280
<v Speaker 1>Sarah was paid to promote Thermo Mix's cordless vacuum. However,

0:25:37.359 --> 0:25:40.520
<v Speaker 1>the Thermomix appliance that she used in the offending post

0:25:41.000 --> 0:25:44.199
<v Speaker 1>formed part of her reimbursement. So it's believed that she

0:25:44.320 --> 0:25:46.399
<v Speaker 1>was paid money and they must have thrown in a

0:25:46.400 --> 0:25:50.080
<v Speaker 1>Thermo Mix. Now, when an item is gifted, it's pretty simple.

0:25:50.200 --> 0:25:54.120
<v Speaker 1>You just have to declare it's gifted by writing hashtag gifted.

0:25:54.600 --> 0:25:57.359
<v Speaker 1>In this situation, I think Sarah probably could have also

0:25:57.760 --> 0:26:02.200
<v Speaker 1>gotten away with using the term collab or partners. Yeah. Now,

0:26:02.280 --> 0:26:05.200
<v Speaker 1>Thermo Mix responded to the Ad Standards Panel saying Ms

0:26:05.280 --> 0:26:08.600
<v Speaker 1>Kerns was engaged to promote only the vacuum cleaner and

0:26:08.680 --> 0:26:11.919
<v Speaker 1>she had no authority, direction, or retain it to promote

0:26:11.920 --> 0:26:15.760
<v Speaker 1>the Thermo Mix appliance. Any promotion of that appliance, if

0:26:15.760 --> 0:26:19.359
<v Speaker 1>it had occurred, was without the company's knowledge or approval,

0:26:19.720 --> 0:26:22.959
<v Speaker 1>nor as a paid sponsorship. Now, the panels say that

0:26:23.040 --> 0:26:26.440
<v Speaker 1>while the post was made at the discretion of the influencer,

0:26:27.040 --> 0:26:30.280
<v Speaker 1>it did still fall reasonably within the control of the

0:26:30.440 --> 0:26:34.040
<v Speaker 1>advertiser as the product had been provided as part of

0:26:34.080 --> 0:26:39.199
<v Speaker 1>a broader sponsorship and ambassadorship deal. Thermomix actually intends to

0:26:39.280 --> 0:26:43.280
<v Speaker 1>appeal against this ruling. It kind of sounds like people

0:26:43.320 --> 0:26:46.400
<v Speaker 1>aren't educated on what they can and can't post. They

0:26:46.400 --> 0:26:48.679
<v Speaker 1>think they're helping the brand out by posting more and

0:26:48.720 --> 0:26:51.119
<v Speaker 1>trying to impress them, I feel, and it's interesting to

0:26:51.160 --> 0:26:54.440
<v Speaker 1>see how quickly these brands are just willing to turn

0:26:54.680 --> 0:26:55.879
<v Speaker 1>on the influencers.

0:26:56.119 --> 0:27:00.360
<v Speaker 2>Now you may be wondering what other consequences for these breachers. Now,

0:27:00.400 --> 0:27:03.320
<v Speaker 2>the Code of Ethics itself is not enforceable in the

0:27:03.359 --> 0:27:07.359
<v Speaker 2>same way that Australian Consumer law is. However, if a

0:27:07.400 --> 0:27:11.080
<v Speaker 2>complaint is raised to add standards, the panel may report

0:27:11.080 --> 0:27:14.760
<v Speaker 2>it to the relevant government agency or industry body. Now

0:27:14.840 --> 0:27:18.960
<v Speaker 2>this includes the a Triple C, which enforces the Australian

0:27:19.000 --> 0:27:23.280
<v Speaker 2>Consumer Law. So under the Australian Consumer Law, advertising must

0:27:23.280 --> 0:27:27.880
<v Speaker 2>not mislead or deceive consumers. So basically, if an influencer

0:27:27.960 --> 0:27:31.040
<v Speaker 2>doesn't disclose a sponsor on their page. This could be

0:27:31.119 --> 0:27:35.960
<v Speaker 2>considered misleading or deceptive conduct. Therefore, they could actually be

0:27:36.040 --> 0:27:39.560
<v Speaker 2>found in breach of the Australian consumer Law and liable

0:27:39.600 --> 0:27:43.159
<v Speaker 2>to pay a significant fine. Now it hasn't happened yet,

0:27:43.440 --> 0:27:45.840
<v Speaker 2>but it could only be a matter of time.

0:27:46.160 --> 0:27:48.359
<v Speaker 1>Well that's all the influence and news we have for

0:27:48.400 --> 0:27:51.680
<v Speaker 1>you guys today. This podcast was recorded on the traditional

0:27:51.760 --> 0:27:54.560
<v Speaker 1>land of the Garner people of the Adelaide Planes. We

0:27:54.640 --> 0:27:58.080
<v Speaker 1>pay respect to elders past, present and emerging And if

0:27:58.119 --> 0:28:00.560
<v Speaker 1>you did enjoy today's episode with love, if you could

0:28:00.560 --> 0:28:03.280
<v Speaker 1>go and leave us a five star review and don't

0:28:03.280 --> 0:28:06.680
<v Speaker 1>forget to follow us on TikTok and Instagram at Outspoken

0:28:06.840 --> 0:28:08.960
<v Speaker 1>Underscore The Underscore Podcast